w.krannert.purdue.ed 7, ji_J dm ] x_ :]iJ U A new vision for unUergra< PURDUE UNIVERSITY Krannert Magazine, Spring 2005 published by Krannert School of Management, Purdue University Purdue University, West Lafayette, Indiana This digital edition was produced by the Digital Initiatives group of the Purdue Libraries Archives and Special Collections Department The original text was scanned at 400 ppi, 24 bit color and stored as uncompressed TIFF images Digital Initiatives Purdue University Libraries Archives and Special Collections http://e-archives.lib.purdue.edu August 2007 Dean@ krannert It is time that 1 get in my "two cents worth" within the organization. The external area on organizational change. Nearly everyone involves an examination of the demands that agrees that organizations must change to sur­ need to be met by the organization from its vive — even academic organizations. In fact, "environment" (i.e., stakeholders, legislators, Purdue is embarking on a long overdue Enter­ the economy, etc.). Methods for conducting prise Resource Planning (ERP) project called the diagnosis include unsolicited and solicited OnePurdue that will overhaul all of the Uni­ feedback from "customers," interviews, versity's major computing systems. As its Web questionnaires, observations, and analyses site explains, "OnePurdue is Purdue Univer­ of data records and archives. Organizations sity's four-year initiative to modernize its dated Second, after problems and opportuni­ must change administrative computing applications — ties have been identified, decisions must be including those involving such areas as stu­ made on interventions or action plans. to survive — even dent services, human resources, research In other words, what will be done to address administration, and finance — into something the problems and opportunities? Here, academic that is easily accessible and Web-based." benchmarking can be very useful. Bench­ organizations. While appearing to be largely a technical marking requires that the organization first project, the leaders at Purdue have realized identify the target organizations for review. that the ERP project is equally an organiza­ A target does not have to be "in the same tional change project. To their credit, they are business." This is because the fundamental paying a considerable amount of attention to processes for delivering excellence are really effective change management over the next what is important. Organizations that are con­ four years while implementation occurs. sidered "excellent" because of their propensi­ So what is involved in an effective organi­ ties to innovate, overcome challenges, and zational change program? 1 believe three basic deliver the highest-quality products and serv­ steps are needed to affect organizational ices are outstanding benchmarking targets. change. The first step is diagnosis. The The organization should consider how purpose of the diagnosis step is to identify to bring new ideas and effective processes problems and opportunities with the "cur­ into its operations. Typical parts of the organi­ rent" situation. These problems and opportu­ zation that require interventions include nities should be identified with regard to the information technology systems, business goals and objectives of the organization. processes (billing and collections), people, Both "internal" and "external" areas strategic priorities, and the organizational should be subjected to the diagnostic step. structure (centralization vs. decentralization). The internal area requires a review of people, Third, resistance to cliange needs to technologies, processes, structure, and culture be identified and managed. Countless times you have heard someone respond to a new idea by saying, "We don't have all of the Kranner-•- y- Volume 6 Issue 1 • Spring 2005 t_ magazine The magazine of the Krannert School of Management information." Or, "We tried that last year and it didn't work." Such responses are likely to Prime Time reflect resistance to change. In fact, resist­ Behind the scenes ance may sometimes be reflected in extreme with Kevin Sullivan behaviors such as sabotage and avoidance. Resistance can be minimized by several factors. People within the organization should be involved whenever possible in the change process, which leads to buy-in. Reasons for the need to change should be clearly commu­ nicated to organizational members. Ample Lending a Hand New program enhances the opportunities for members to ask questions undergraduate experience and voice opinions should be provided. Prop­ Cover Story erly completing the diagnostic step will allow leaders to better articulate the needs and benefits of the change program. The ERP program is big change. The costs and disruptions associated with it will cause critics to voice resistance. However, Purdue cannot achieve its goal of preemi­ nence without changing its ways of doing 12 Leading the Way business. I am very encouraged to see PAA President Purdue conducting a change management Tamara Morse program along with the implementation of the new ERP program. No wonder this is such a great University! 14 I Alumni guest column Investing in an MBA Justin Banner, MBA '04 '4^^-^ f^A^'^ departments Richard A. Cosier Dean and Leeds Professor of Management 2 I News Briefs Director, Burton D. Morgan Center for 16 I Krannert Data Entrepreneurship 30 I Student News ON THE COVER: Krannert undergraduates build their teamwork 40 I Class Notes skills on the Boiler Challenge Ropes Course in the Purdue Horticulture Park (see page 6). Purdue Digital Imaging photo by John Underwood. NOTE: Wherever you see this symbol, more information on the story CI is available on Krannert's Web site at www.krannert.purdue.edu. News briefs Forbes slated Cosier joins for speakers series board of AAGSB teve Forbes, president and chief execu­ rannert Dean Rick Cosier has been Stive officer of Forbes and editor-in-chief Knamed to the board of directors of the of Forces magazine, will be the featured Association to Advance Collegiate Schools speaker at the fifth annual Krannert Leader­ of Business (AACSB). Cosier will begin his ship Speakers Series on October 13, 2005. three-year term on the 26-member board in Companies interested in sponsoring the July 2005, filling the expired seat of Richard event can choose from a variety of participa­ Flaherty, dean of the University of Nevada tion options, all of which include reserved School of Business. table seating, display of the company logo The AACSB is the international accredita on the event Web site, and recognition in tion body for business schools; its members Krannert Magazine. include educational institutions, corpora­ Visit www.krannert.purdue.edu/alumni/ tions, and other organizations devoted to ksaa/speaker_series for more information Jerry S. Rawls Hall, Krannert's newest facility, the promotion and improvement of higher on purchasing sponsorships, tables, and/or has received several awards for its architec­ education in business administration and individual tickets. ture and construction. management. Rawls Hall earns further honors Smiths publish Charity Ball raises rannert's Jerry S. Rawls Hall, which record funds book on investing Kopened in fall 2003, continues to ormer dean Keith Smith and his wife, be recognized for its architecture and he Kranneri Graduate Student Associa­ FJane, are the authors of a new book construction. Ttion's Management Volunteer Program titled Strategies in Personal Finance: Basic F.A. Wilhelm Construction Co., which (MVP) raised nearly $6,000 for Lafayette's Investment Principles for Today and served as general contractor during the facil­ Cary Home for Children at its annual Tomorroiv. ity's construction, was named the winner of Charity Ball and Auction in February Published by Purdue University Press, the BKD Build Indiana Award for public sec­ More than 160 Krannert faculty, staff, the 280-page book deals with strategies for tor buildings costing more than $10 million and students submitted silent bids on gift accomplishing financial goals at the 2004 Associated General Contractors certificates, Purdue apparel and memora­ both before and after a family of Indiana convention. bilia, and other items donated for auction retires. It can be ordered The American Institute of Architects by local businesses and individuals. online at www.lhepress.pur- (AIA) Indiana also presented the building's Attendance and the amount of funds due.edu, where readers can architects, Lafayette's Scholer Corp., with a raised were records for the event, which also download a sample Citation Award at its 2004 Special Recogni­ was organized by Krannert MBA students chapter. tion banquet. Judges commented that the Matt McKelvey and Megan Hart. Smith, PhD '66, was structure "displays good issues of context "This has been one of the strongest appointed Krannert's third and relationship to campus. It incorporates years the MVP has had in some time," says dean in 1979, becoming the first alumnus to a strong, central feature." faculty adviser and Basil S. Turner Professor head the school. He returned to a full-time AS&UMagazine's Architectural Portfolio of Management Stephen Green. "We're faculty position in finance in 1983 before had previously honored the facility with an proud of what our students have accom­ retiring last year. architectural design citation for excellence plished and, more importantly, the help in the design of educaUon facilities. they have provided to the community" Krannert Magazine Spring 2005 News I b r i