Get Yours Today the Deal

Total Page:16

File Type:pdf, Size:1020Kb

Get Yours Today the Deal Get yours today BARBER POLE DISPLAY & BEARD PROMO The Deal Shop Purchases 6 Each: Red Pig 4oz/113g, Green Pig 4oz/113g, Pink Pig 4oz/113g, Blue Pig 4oz,/113g, Beard Foam 2.5oz/70ml, Aftershave 100ml, & Beard Balm 1.3oz. Receive REUZEL Barber Pole Display FREE. Total of $290.00, Regularly $383.76 for a Total Savings of $93.76. Product: Retail Reg. Shop Promo Shop Red Pomade - Water Soluble 4oz/113g $15.00 $7.50 $7.50 Green Pomade - Grease 4oz/113g $15.00 $7.50 $7.50 Pink Pomade - Heavy Grease 4oz/113g $16.00 $8.00 $8.00 Blue Pomade - Strong Hold W/S 4oz/113g $16.00 $8.00 $8.00 Beard Foam - 2.5oz/70ml $12.95 $6.48 $6.48 Aftershave - 100ml $10.00 $5.00 $5.00 Beard Balm - 1.3oz $12.95 $6.48 $6.48 Barber Pole Display N/A $90.00 FREE $US REUZEL RED HIGH SHINE WATER SOLUBLE POMADE REUZEL GREEN MEDIUM HOLD GREASE Reuzel Pomade in the red can is packed with high shine, is water soluble, holds like a wax yet rinses Reuzel Grease Pomade in the green can is a wax and oil based pomade of impeccable quality that out as easily as a gel. This super concentrated pomade works on any hair thickness or texture and creates a smooth, medium shine with flawless hold. Reuzel Grease is the perfect pomade for styling creates a polished look for any hair style. From high pompadours and quiffs to tight slick backs and barber shop classics such as pompadours, quiffs and contours as well as the latest fashion textures. the latest fashion textures, Reuzel Pomade in the red can handle it all. Reuzel Pomade retains its Reuzel Grease is suitable for normal to thick hair textures and provides a medium/firm hold that pliability in the hair throughout the day and never hardens or flakes. Reuzel Pomade is perfectly completely transforms hair, making it easy to mold into any shape. Reuzel Grease Pomade continues the blended with a subtle vanilla coke fragrance. tradition of pomades with a pomme fragrance with an added twist of peppermint. - Holds as strong as a wax - Holds as strong as a gel - High shine for a polished look - Medium shine - Water based formula rinses out like a gel - Wax and oil based formula of impeccable quality - No dry formula keeps hair soft with no flaking - Controls even the curliest, thickest most unruly hair - Keeps your hair in place and looking great all day - Keeps hair in place and looking great all day - Available Sizes: 1.3oz/35g, 4.0oz/113g, 12.0oz/340g - Available Sizes: 1.3oz/35g, 4.0oz/113g, 12.0oz/340g REUZEL PINK HEAVY HOLD GREASE REUZEL BLUE STRONG HOLD WATER SOLUBLE POMADE Reuzel Grease Pomade in the pink can is a wax and oil based pomade of impeccable quality that Reuzel Pomade in the blue can is packed with high shine and strong hold, is water soluble, holds like a creates a smooth, medium shine with flawless heavy hold. Reuzel Grease Pink is the perfect pomade heavy wax yet rinses out as easily as a gel. This super concentrated pomade works on any hair thickness for styling barber shop classics such as pompadours, quiffs and contours as well as the latest fashion or texture and creates a polished look for any hair style. From high pompadours and quiffs to tight slick textures. Reuzel Grease Pink is suitable for normal to thick hair textures and provides a heavy/strong backs and the latest fashion textures, Reuzel Pomade Blue can handle it all. Reuzel Pomade Blue retains hold that completely transforms hair, making it easy to mold into any shape. Reuzel Grease Pomade its pliability in the hair throughout the day and never hardens or flakes. Reuzel Pomade Blue is perfectly continues the tradition of pomades with a pomme fragrance with a hint of salsa. blended with a subtle warm vanilla wood fragrance. - Heavy/Strong Hold and as strong as a gel - Keeps your hair in place and looking great all day - Medium shine - No dry formula keeps hair soft with no flaking - Wax and oil based formula of impeccable quality - Strong Hold and as strong as a wax - Controls even the curliest, thickest most unruly hair - High shine for a polished look - Keeps hair in place and looking great all day - Water based formula rinses out like a gel - Available Sizes: 1.3oz/35g, 4.0oz/113g, 12.0oz/340g - Available Sizes: 1.3oz/35g, 4.0oz/113g, 12.0oz/340g Beard Balm Beard Foam After Shave Reuzel Beard Balm with Shea Butter and Argon Oil is a light to REUZEL Beard Foam, our revolutionary patent-pending leave-in Reuzel Aftershave is an original Schorem barbershop scent, a crisp medium hold, multi-purpose balm with a manly, woodsy scent. beard conditioner. Reuzel Beard Foam deodorizes your beard and defined aftershave with bright citrus notes and woody hints Formulated for your beard and the skin underneath to reduce itch, and absorbs quickly helping to tame and control. You’ll look of sandalwood. This original after shave leaves your skin feeling beardruff, promote thicker hair, tame rogue hairs, repair split ends, well-maintained with a beard that’s incredibly soft and groomed. refreshed and smooth. and to soften course hairs. Instantly makes your beard appear Formulated to sooth and condition your beard and the skin thicker, and keeps your beard moisturized throughout the day. Easy underneath to reduce itch, beardruff, promote thicker hair, tame • Cools and exhilarates to work with - leaving your beard and mustache full, soft, and rogue hairs, repair split ends, and to soften course hairs all while • Soothes tender skin healthy. knocking out that funky smell. Instantly makes your beard appear • Helps heal razor nicks thicker, and keeps your beard moisturized throughout the day. • Original, masculine fragrance • Helps seal in moisture and protect the hair Easy to work with leaving your beard and mustache full, soft, and • Gives beard a healthy gloss while making it easier to healthy. After a shower or while beard is damp, apply Reuzel Beard Balm or trim and shape Beard Foam Leave-in Beard Conditioner to the palm of your hand • Softens course and rogue hairs • Beard deodorizer (amount varies based on beard fullness, length and hair texture) • Promotes itch-free beard growth • Gives beard a healthy gloss while making it easier to and rub into the body of the beard, taking care to fully coat the • Conditions and helps new growth trim and shape beard from root to tip. • Eliminates beardruff • Softens course and rogue hairs • Promotes itch-free beard growth Available Sizes DIRECTIONS: Use back of thumbnail to scrape out a pea to dime • Conditions and helps new growth 3.38oz/100ml sized amount of balm and rub between palms to emulsify. Run • Eliminates beardruff your fingers through your beard, making sure to rub balm into the skin where your beard grows to nourish hair at the roots, then DIRECTIONS: Dispense 2-4 pumps (depending on beard length) spread the balm through beard from root to tip. Don’t forget your into palms and distribute evenly through a clean, towel dried beard, mustache and the hair around your mouth. mustache and face. Rub Beard Foam into the skin, making sure to rub into the skin where your beard grows to nourish hair at the Available Sizes roots. Next, spread Beard Foam through beard from root to tip 1.3oz/35g using a wide tooth comb to keep the beard soft and smelling fresh. Once beard is dry apply a small amount of Reuzel Beard Balm for shine and hold. Available Sizes 2.5oz/70ml.
Recommended publications
  • Ep 222: Confidence and Curly Hair Full Episode Transcript Jody Moore
    Ep 222: Confidence and Curly Hair Full Episode Transcript With Your Host Jody Moore Better Than Happy with Jody Moore Ep 222: Confidence and Curly Hair I'm Jody Moore and this is Better Than Happy, episode 222, Confidence and Curly Hair. This podcast is for people who know that living an extraordinary life is not easy or comfortable. It's so much better than that. This is Better Than Happy, and I'm your host, Jody Moore. What’s happening, 222, isn’t that supposed to mean something when all the numbers line up like that, if you’re superstitious? I don’t know what it means, but I’m excited to be talking with you guys today. Let me give you an update in what’s happening in my life. At the time I record this, it’s the end of September, so kids are back in school, weather’s getting cold. In fact, it’s supposed to snow this weekend in Spokane. Not sure how I feel about that. Last week, I was in Utah, we did Better Than Happy Live, two days of it. So amazing. I love all of you who were there, thanks for coming. And then I met with my team for the day. I call them my team, but they’re pretty much all part time contractors, but I just claim them as my own. And we had an amazing day and we have so many fun things that we’re working on for you guys. So stay tuned because we have lots of goodies coming, lots of free classes, lots of kind of fun things that you might want to get in the mail.
    [Show full text]
  • Beauty Trends 2015
    Beauty Trends 2015 HAIR CARE EDITION (U.S.) The image The image cannot be cannot be displayed. displayed. Your Your computer computer may not have may not have enough enough memory to memory to Intro open the open the With every query typed into a search bar, we are given a glimpse into user considerations or intentions. By compiling top searches, we are able to render a strong representation of the United States’ population and gain insight into this specific population’s behavior. In our Google Beauty Trends report, we are excited to bring forth the power of big data into the hands of the marketers, product developers, stylists, trendsetters and tastemakers. The goal of this report is to share useful data for planning purposes accompanied by curated styles of what we believe can make for impactful trends. We are proud to share this iteration and look forward to hearing back from you. Flynn Matthews | Principal Industry Analyst, Beauty Olivier Zimmer | Trends Data Scientist Yarden Horwitz | Trends Brand Strategist Photo Credit: Blind Barber (Men’s Hair), Meladee Shea Gammelseter (Women’s Hair), Andrea Grabher/Christian Anwander (Colored Hair), Catface Hair (Box & Twist Braids), Maria Valentino/MCV photo (Goddess Braid) Proprietary + Confidential Methodology QUERY To compile a list of accurate trends within the Jan-13 Aug-13 Jan-14 Aug-14 Jan-15 Aug-15 beauty industry, we pulled top volume queries related to the beauty category and looked at their monthly volume from January 2013 to August 2015. We first removed any seasonal effect, and DE-SEASONALIZED QUERY then measured the year-over-year growth, velocity, and acceleration for each search query.
    [Show full text]
  • Acne Keloidalis Nuchae
    Dermatologic Therapy, Vol. 20, 2007, 128–132 Copyright © Blackwell Publishing, Inc., 2007 Printed in the United States · All rights reserved DERMATOLOGIC THERAPY ISSN 1396-0296 Blackwell Publishing Inc Acne keloidalis nuchae Acne keloidalis nuchae, also known as folliculitis its antimicrobial and antiinflammatory effect), nuchae, is a chronic scarring folliculitis charac- and a series of intralesional steroids (40 mg/cc of terized by fibrotic papules and nodules of the existing keloids). Education is the key to preven- nape of the neck and the occiput. It particularly tion. I discourage high-collared shirts, short hair- affects young men of African descent and rarely cuts, and close shaving or cutting the hair along occurs in women; in either case its occurrence the posterior hairline. In the long-term, patients has a significant impact on the patient’s quality benefit from laser hair removal using diode or of life. We’ve asked our experts to share their expe- Nd:YAG, which helps avoid disease progression. rience in helping patients with this cosmetically Early treatment decreases the morbidity that can disfiguring disorder. be associated with late-stage disease. Question Dr. Vause: I treat early acne keloidalis nuchae by instructing patients to wash the skin frequently Please describe your approach to the treatment of with a mild keratolytic like tar or an alpha hydroxy patients with early (less than 20 papules, pustules acid cleanser. Patients are instructed to apply and 1–2 < 2 cm nuchae keloids) acne keloidalis topical clindamycin with steroid in the morning nuchae. (1–3) and retinoid at bedtime. Dr. Brauner: An option is to treat all patients with Response chlorhexadine cleanser as a daily shampoo and minocycline 100 mg daily b.i.d.
    [Show full text]
  • Demystifying Finishing for Guys What to Do If He Thinks Mousse Is Just a Girly Dessert
    demystifying finishing for guys What to do if he thinks mousse is just a girly dessert. The same guy who wields a glue gun, a hockey stick or a corkscrew with massive confidence can become completely undone when faced with a styling product and a hairbrush. The fact is, anything beyond vigorous rubbing with a towel after the shower is a styling mystery to many men. But, says Thom, a little instruction and a few seconds of effort each morning can make a huge difference between grungy and well-groomed. the rocker-with- long-locks finish (John Mayer, Ryan Eggold, Michael Steger, Rod Stewart, the curly/wavy/ the Rolling Stones) Styles come and go but some guys frizzy finish will never part with their rocker locks. Whether he opts for a ‘70s glam effect (Ryan Philippe, or a more tousled and casual effect, the classic Adrian Grenier, Nick Jonas) it’s wise to break out the brush and the faux hawk blow dryer, says Thom, to help longer finish Curly hair is thirsty hair so moisture finish is critical. Start with a cocktail hair take shape. He tells guys to apply (George Clooney, of leave-in conditioner and hair a bit of straightening gel (if hair is (Ryan Seacrest) Matt Damon, those adorable crème and apply to damp hair. (If curly) or mousse (if it’s fine) to damp strands and then use a blow dryer All of the action takes place Ralph Lauren models) hair is super-dry and frizzy, add a after the hair is shampooed few drops of styling oil to the mix.
    [Show full text]
  • Skin of Color
    Dermatology Patient Education Skin of Color There are a variety of skin, hair and nail conditions that are common in people with skin of color such as African Americans, Asians, Latinos and Native Americans. Your dermatologist can help diagnose and treat these skin conditions. SKIN CONDITIONS Postinflammatory hyperpigmentation (PIH) This condition results in patches of darker skin as your skin heals after a cut or scrape, or when acne, eczema or other rashes clear. PIH often fades, but the darker the PIH, the longer fading can take. Your dermatologist can help restore your skin’s color more quickly. Prescription medicines containing retinoids or hydroquinone (a bleaching ingredient), and procedures such as chemical peels and microdermabrasion may help. Your dermatologist will also encourage you to wear sunscreen to avoid further darkening of the skin due to ultraviolet (UV) light exposure and prevent further PIH from developing. Treatment products available over-the-counter rarely help and can make PIH more noticeable. Melasma This common condition causes brown to gray-brown patches, usually on the face. It occurs most often in women who have Latina, African, or Asian ancestry. Men can get melasma, too. Melasma can also appear on other parts of the body that get lots of sun exposure, such as the forearms and neck. Melasma may be associated with pregnancy, birth control pills or estrogen replacement therapy. It may also be hereditary. Melasma can fade on its own, but it often recurs. Your dermatologist can provide prescription topical treatment to help the condition fade. Procedures including chemical peels and microdermabrasion can also help.
    [Show full text]
  • Makeup-Hairstyling-2019-V1-Ballot.Pdf
    2019 Primetime Emmy® Awards Ballot Outstanding Hairstyling For A Single-Camera Series A.P. Bio Melvin April 11, 2019 Synopsis Jack's war with his neighbor reaches a turning point when it threatens to ruin a date with Lynette. And when the school photographer ups his rate, Durbin takes school pictures into his own hands. Technical Description Lynette’s hair was flat-ironed straight and styled. Glenn’s hair was blow-dried and styled with pomade. Lyric’s wigs are flat-ironed straight or curled with a marcel iron; a Marie Antoinette wig was created using a ¾” marcel iron and white-color spray. Jean and Paula’s (Paula = set in pin curls) curls were created with a ¾” marcel iron and Redken Hot Sets. Aparna’s hair is blow-dried straight and ends flipped up with a metal round brush. Nancy Martinez, Department Head Hairstylist Kristine Tack, Key Hairstylist American Gods Donar The Great April 14, 2019 Synopsis Shadow and Mr. Wednesday seek out Dvalin to repair the Gungnir spear. But before the dwarf is able to etch the runes of war, he requires a powerful artifact in exchange. On the journey, Wednesday tells Shadow the story of Donar the Great, set in a 1930’s Burlesque Cabaret flashback. Technical Description Mr. Weds slicked for Cabaret and two 1930-40’s inspired styles. Mr. Nancy was finger-waved. Donar wore long and medium lace wigs and a short haircut for time cuts. Columbia wore a lace wig ironed and pin curled for movement. TechBoy wore short lace wig. Showgirls wore wigs and wig caps backstage audience men in feminine styles women in masculine styles.
    [Show full text]
  • Mustache Force, an Elite Band of Not-Giving-A-Damn Cops with Kick-Ass Mustaches Who Like to Shoot Law Bullets and Make Love-Time with Their Man-Parts
    Version 1.0 Collin Terrell 1 Collin Terrell 2013 Tom Selleck. Domestic Beer. Guitar licks. Unlimited ammo. Heather Thomas held prisoner on Sex Island. Go! You are a member of Mustache Force, an elite band of not-giving-a-damn cops with kick-ass mustaches who like to shoot law bullets and make love-time with their man-parts. America City is your jurisdiction. It’s the biggest, best and baddest city in the world and it takes uber-men like you to keep that motherfucker in line! Crime loves a wimp, so don’t be a wimp! Kick crime in the taint! Enough blabbing: grab a piece, get a piece and keep the peace! DO IT NOW! Every character in Mustache Force must be a man. With a mustache. Deal with it, ladies. Only the enemy wears beards and filthy sideburns. Don’t let me catch you with that crap on your chiseled, Adonis-like face! 2 Collin Terrell 2013 Need more help figurin’ out what to do? Check out these handsome bastards, and if you’re still confusticated, go watch some of the damn movies recommended in Appendix D (which is where I left your appendix after I karate-kicked it out of your soft, lumpy midsection). If you can’t unfuck yourself by then, go play My Little Pony: Friendship is Magic. The Chevron: Bushy without being stupid, the Chevron is a healthy, badass ‘stache for a healthy badass man. The Almighty Selleck would heartily approve of this one. The Dali: What, are you gonna do some magic tricks? Make that shit disappear and replace it with something manly! The Dirty Sanchez: Hola amigo! Dos cervezas por favor! See, we *can* be multi-cultural up in here.
    [Show full text]
  • Kori Newkirk
    KoriNewkirk May 5-June 23, 2002 JohnsonCounty Community College • Galleryof Art Easeon Down Newkirk Road for flightsof fancyand films of the imagination. irresistible.His gaze directed at LosAngeles However,like that of Dorothy(more like Diana minesthe interstitialspaces between self and Oneof the wondersof the humancondition is Rossin The Wiz thanJudy Garland in identity,race, civilization and the unpredictability our abilityto imagine,fantasize or inventalter­ The Wizardof Oz), Newkirk'sexpeditional of paradise. Thetales between the lineskeep us naterealities. The American creative tradition possibilitiesare partdelight, part cautionary looking,and lookingsome more. hastaken this impulseto heartmore than most. tale,part humorand part quiet moments of In the moststraightforward terms, Jubilee It is therein PhillisWheatley's memories of the subversion.Although he grewup in a small (1999)is a paintingof the firesthat whipped Africanshores of heryouth, in JayGatsby's collegetown in centralNew York, he is now a acrossLos Angeles and our collectiveracialized failedmachinations for Daisy'sillusive heart, at starplayer in a constellationof LosAngeles­ consciousnessduring the 1992Rodney King the funeralto endall funeralsthat closes basedartists, including Edward Ruscha, uprisings.Like most of us,the artisthimself DouglasSirk's version of Imitation of Life,and CatherineOpie and DougAitken, that look neversaw this leapingwall of flamein person on the yellowbrick road that takesDorothy far at and recastthat vast,magical, catastrophe­ as he didn't livein LosAngeles at the time. Yet, from homein mindand body.We seemto ask, bound,man-made tourist mecca that Norman all hispaintings depict simple yet evocative what is on the otherside of the page,the frame, Kleincalls "the mostphotographed, least scenesin whichhe canimagine himself inserted .
    [Show full text]
  • Expect All the Fades, Undercuts and with the Messy Bed-Head Look on Its Way Out, 2017 Is All About Effortlessly Pompadours to Continue Their Textured Hair
    TREND TO WATCH: Price: $34.95 (razor) and $18.50 (6.7 oz TEXTURED HAIR tool glide), donaldscottnyc.com “Expect all the fades, undercuts and With the messy bed-head look on its way out, 2017 is all about effortlessly pompadours to continue their textured hair. “Texture happens to be this year’s biggest trend in men’s hair popularity, especially when combined care,” says Jason Clemons, educational/ creative director at Donald Scott NYC. with a full, well-groomed beard.” His prediction: “2017 is going to be the year of short, choppy textured hair for –Garry Jackson, Garry’s Barber Shop the male clientele.” To get your haircuts on point, Clemons recommends hav- For a medium hold that won’t look waxy ing the right razor and hair products to or stiff, Layrite’s water-based Natural reduce flyaways and provide a seamless Matte Cream adds shape and definition glide for texturing hair quickly. to hair without weighing it down. This Imperial Barber Products’ co-founder cream is ideal for those clients seeking Pedro Zermeno agrees, adding that while a more “natural” look, as its clean matte trends come and go, classic looks are finish leaves strands with a healthy always in style. “The trend in 2017 is more and smooth sheen. Water-soluble and of a Steampunk meets 1940s classic—it’s reworkable, it’ll even provide wavy and wild in the sense of hair color and short curly hair with frizz-free flexibility. clipper cuts with long strands in certain SRP: $18 (4.25 oz), store.layrite.com parts of the head,” Zermeno says.
    [Show full text]
  • A STUDY of the PLAYS of CHEN BAICHEN by CHAN Lai-Yam
    A STUDY OF THE PLAYS OF CHEN BAICHEN By CHAN Lai-Yam Aileen A thesis submitted for the degree of DOCTOR OF PHILOSOPHY at the School of Oriental and African Studies University of London 1991 1 ProQuest Number: 10672605 All rights reserved INFORMATION TO ALL USERS The quality of this reproduction is dependent upon the quality of the copy submitted. In the unlikely event that the author did not send a com plete manuscript and there are missing pages, these will be noted. Also, if material had to be removed, a note will indicate the deletion. uest ProQuest 10672605 Published by ProQuest LLC(2017). Copyright of the Dissertation is held by the Author. All rights reserved. This work is protected against unauthorized copying under Title 17, United States C ode Microform Edition © ProQuest LLC. ProQuest LLC. 789 East Eisenhower Parkway P.O. Box 1346 Ann Arbor, Ml 48106- 1346 ABSTRACT Chen Baichen ^ % (1908 - ) was one of the most prolific playwrights in China during the 193 0s and 194 0s, which was the golden age of modern Chinese drama. His plays range from the most serious and pathetic to the fantastic and farcical, drawing material from legends, historical events, current and contemporary issues. The object of this study is to investigate the range and quality of Chen's plays, and thence to identify those characteristics which he shared with other modern Chinese playwrights and those peculiar to him. This thesis consists of six chapters. The first two are of introductory nature, giving an idea of the objective and methods used in the study, as well as some background information on Chen's life and his playwriting career.
    [Show full text]
  • Traction Folliculitis: an Underreported Entity
    HIGHLIGHTING SKIN OF COLOR Traction Folliculitis: An Underreported Entity Gary N. Fox, MD; Julie M. Stausmire, MSN, CNS; Darius R. Mehregan, MD Traction folliculitis is a component of traction air and scalp diseases induced by traumatic alopecia syndrome and has received minimal hairstyling techniques, including the use of attention in primary source medical literature. Hchemical relaxers and permanent solutions, The popularity of hairstyles that produce hair hot combs, braids, hair extensions, and pomades, tend traction and the knowledge that early interven- to be underappreciated.1-4 The practice of these tech- tion improves prognosis amplify the importance niques and their sequelae are most common in black of recognizing this entity. Traction folliculitis individuals.1 We present an illustrative scenario of presents as perifollicular erythema and pustules trauma caused by hairstyling techniques in an infant on the scalp in areas where hairstyles produce and review the literature on traction folliculitis. We traction on the hair shaft. In addition to the trac- found no prior reports of traction folliculitis in infants tion, concurrent hair care practices may play a and no prior images of traction folliculitis in the facilitatory role in the development of traction primary source medical literature. folliculitis. Treatment involves immediate removal of traction on hair and temporary alteration of the Case Report facilitatory hair care practices. In more severe An 8-month-old black infant was brought in by his cases, topical or systemic antibacterial therapy mother for evaluation of “pus bumps” on the scalp and, occasionally, topical corticosteroid therapy of several weeks’ duration. The infant was otherwise may be necessary.
    [Show full text]
  • Kobena Mercer in Black Hair/Style Politics
    new formations NUMBER 3 WINTER 1987 Kobena Mercer BLACK HAIR/STYLE POLITICS Some time ago Michael Jackson's hair caught fire when he was filming a television commercial. Perhaps the incident became newsworthy because it brought together two seemingly opposed news-values: fame and misfortune. But judging by the way it was reported in one black community newspaper, The Black Voice, Michael's unhappy accident took on a deeper significance for a cultural politics of beauty, style and fashion. In its feature article, 'Are we proud to be black?', beauty pageants, skin-bleaching cosmetics and the curly-perm hair-style epitomized by Jackson's image were interpreted as equivalent signs of a 'negative' black aesthetic. All three were roundly condemned for negating the 'natural' beauty of blackness and were seen as identical expressions of subjective enslavement to Eurocentric definitions of beauty, thus indicative of an 'inferiority complex'.1 The question of how ideologies of 'the beautiful' have been defined by, for and - for most of the time - against black people remains crucially important. But at the same time I want to take issue with the widespread argument that, because it involves straightening, the curly-perm hair-style represents either a wretched imitation of white people's hair or, what amounts to the same thing, a diseased state of black consciousness. I have a feeling that the equation between the curly-perm and skin-bleaching cremes is made to emphasize the potential health risk sometimes associated with the chemical contents of hair-straightening products. By exaggerating this marginal risk, a moral grounding is constructed for judgements which are then extrapolated to assumptions about mental health or illness.
    [Show full text]