TREND TO WATCH: Price: $34.95 (razor) and $18.50 (6.7 oz TEXTURED HAIR tool glide), donaldscottnyc.com “Expect all the fades, undercuts and With the messy bed-head look on its way out, 2017 is all about effortlessly pompadours to continue their textured hair. “Texture happens to be this year’s biggest trend in men’s hair popularity, especially when combined care,” says Jason Clemons, educational/ creative director at Donald Scott NYC. with a full, well-groomed beard.” His prediction: “2017 is going to be the year of short, choppy textured hair for –Garry Jackson, Garry’s Barber Shop the male clientele.” To get your haircuts on point, Clemons recommends hav- For a medium hold that won’t look waxy ing the right razor and hair products to or stiff, Layrite’s water-based Natural reduce flyaways and provide a seamless Matte Cream adds shape and definition glide for texturing hair quickly. to hair without weighing it down. This Imperial Barber Products’ co-founder cream is ideal for those clients seeking Pedro Zermeno agrees, adding that while a more “natural” look, as its clean matte trends come and go, classic looks are finish leaves strands with a healthy always in style. “The trend in 2017 is more and smooth sheen. Water-soluble and of a Steampunk meets 1940s classic—it’s reworkable, it’ll even provide wavy and wild in the sense of hair color and short curly hair with frizz-free flexibility. clipper cuts with long strands in certain SRP: $18 (4.25 oz), store.layrite.com parts of the head,” Zermeno says. Layrite’s director of education Mitchel Wilson says that while retro looks conjur- ing up old-school barbershop vibes (à la Desi Arnaz or “Mad Men” characters) have been fashionable for the past few years, more recently, there is a push towards what he calls “modern texture.” TREND TO WATCH: “There are two sides to it: One is WELL-GROOMED BEARDS retaining the retro vibe of the barber- For the well-groomed man, it’s only fit- shop with things like pomade and the ting that his beard is equally maintained. side part. But, there are a lot of barbers Barber Garry Jackson, owner of Garry’s starting to innovate by pushing it with “These new trends will take a few minutes Barber Shop in Northern Ireland, says, their shear work and adding texture to to do it right, so Imperial Barber Products “Expect all the fades, undercuts and the top—so think more along the lines took the time to make products for pompadours to continue their popularity, of James Dean for shorter styles for now and the future,” Zermeno says. To sculpt your clients’ hair and create especially when combined with a full, guys,” Wilson says, adding that today’s For the unruly, choppy look that’s all bolder shapes and textures that last all well-groomed beard.” barbers are taking androgynous looks the rage, grab their water-based Clas- day, grab Denman’s versatile Jack Dean Zermeno adds that No-Shave November that used to be in style and giving them a sic Pomade, which has an adjustable Styling Paste. Created for the man with (the act of not shaving during November more chiseled feel and masculine edge. strength based on how much water you an active lifestyle in mind, it’ll allow you to support cancer awareness), which use with it—hair can even be restyled by to take hairstyles to new heights on started in 2003, has drastically popular- TRY THIS TREND adding just a bit of water. SRP: $22 (6 oz), damp or dry hair in minutes. SRP: $26.40 ized men’s facial hair in recent years. “Start your haircuts out right by using imperialbarberproducts.com (3.5 oz), denmanbrushus.com And while long beards are still in, the trend Donald Scott NYC’s Swizel Twist is shifting toward keeping them well- Razor and Prepare Liquid Tool Glide groomed. “As long as it looks groomed, to achieve the most amount of movement society accepts it,” he says. in the least amount of time,” Clemons Wilson says that he has noticed male says. With zero tension on the wrist, this customers coming into the barbershop razor is perfectly designed to achieve and asking for tips on how to look more shorter shapes and textured looks. When refined when it comes to their hair and combined with the tool glide, enriched beards. “Men’s grooming is making the with coconut and sunflower oils for easy man that much sharper, that much more texturizing of the hair when wet or dry, presentable. Guys are asking more about this is one trend you can master for your hygiene and the steps to a more polished

clients in no time. Suggested Retail image,” he says. Bearded man photo: heckmannoleg, gettyimages.com

66 April 2017 | beautystorebusiness.com