Entertainment & Dining
CUSTOM CARPET COLLECTION
WWW.GODFREYHIRST.COM Contents
4. Designer Jet®, Woven Axminster & FastTRACK™
6. Introduction
8. Inspiration
12. Designs
48. Hard Flooring
54. Installations
2 ENTERTAINMENT & DINING WWW.GODFREYHIRST.COM 3 Designer Jet® Woven Axminster FastTRACK™
The first in Australia, Designer Jet® is a world class Produced under the Feltex Woven brand, our woven Feltex woven fastTRACK™ uses a carefully selected custom carpet technology for creating an infinite axminster carpets are made from a rich blend of palette of 12 colours to create Axminster carpets array of colours and bespoke designs you would premium wools. Combining traditional weaving skills within an 8 week turnaround time. Available for never have thought possible in a carpet. with state of the art technology, the Feltex Woven orders of 20 lineal metres or more, the custom range of carpets will add an impressive touch to any Axminster carpets can be produced in either 34, 38, At the forefront of custom carpet creation, Designer project. 42 or 48oz weights to cover all project requirements. Jet® works by taking any striking pattern, drawing or photo and using precision engineering to inject the From contemporary designs that bring a room To get the process started, select a design from the dye into the pile with virtually no downtime, no waste to life to traditional patterns that instill old world extensive fastTRACK™ design library or create your and no excess water consumption. charm, Feltex Woven offers an extensive selection of own using the 12 standard fastTRACK™ colours. A woven carpets for use in commercial and residential PDF will be sent to you for approval, then a hand trial The beauty of Designer Jet® is in its ability to create environments. is created for your final approval. Once approved design driven designs with the flexibility to customise your carpet goes into production and will be ready them to suit your own bespoke interior spaces. When an individual look is desired, our experienced within 8 weeks. design team can work in collaboration with you to Designer Jet® is available in both carpet tile and create a custom design. Our in-house design team is planks, or 2m wide rolls, each with the option of constantly sourcing inspiration, new colour palettes, selecting your finish. From a velvet-like cut pile textures, and patterns and monitoring design trends surface to a loop pile or textured loop for that added around the world. tactile look and feel. Facilitating true innovation, virtually any colour, pattern and texture is possible using the diverse capability of Designer Jet®.
4 ENTERTAINMENT & DINING WWW.GODFREYHIRST.COM 5 Introduction
Designing a product that can heavily influence With over 150 years of manufacturing experience, the ambience of an interior is a responsibility our Godfrey Hirst delivers: textile designers take great pride in. Enhancing and • Outstanding design and quality elevating spaces where people seek pleasure and relaxation is often a challenge both from an aesthetic • Australian manufacturing capability and practical standpoint. • Various pricing options
Our continual collaboration with commercial • Multiple lead-time options architects and designers ensures the relevance • Australian Design team of our work and addresses the demands of visual and structural durability for the hospitality sector, • Superior service and knowledgeable sales including busy foyers, bustling restaurants and the representatives excitement of the gaming environment. • Full service custom capability
Godfrey Hirst leads the industry with custom design • Integrated warehousing and delivery services capability and flooring design that encompasses cutting-edge styles with the ability to capture your vision.
We strive to deliver harmony between the interior space and those who use it, creating a place of comfort and relaxation that instills a memorable experience and a longing to return.
6 ENTERTAINMENT & DINING WWW.GODFREYHIRST.COM 7 This mood board draws inspiration from the traditional gaming themes of spinning wheels and flashing lights, The desire to bring the outside in and emulate nature is as strong as ever and is an important element in creating from the Post Modern architectural movement and from the variety of forms and textures found in nature. an atmosphere of relevance to our surroundings. We all can identify with the organic imagery of what surrounds us and as such supplies an endless design resource for designers of flooring for public spaces.
8 ENTERTAINMENT & DINING WWW.GODFREYHIRST.COM 9 Simple forms and familiar shapes please the eye and calm the senses, a welcoming influence to our hectic lives. Large scale textures provide interesting abstract looks that play on the strength of colour and neutrality, The simplicity of the shapes merges with elegant textures creating harmonious, balanced patterns without enhancing the space rather than dominating it and lend themselves to spaces that exercise control, yet display compromising on style or the practicality demanded by the varied interiors of the current hospitality scene. understated style.
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M08-2018-0904A
M08-2018-1043A M08-2018-1061A FastTRACK™
DJ Designer Jet® Sheet
W Woven Axminster
CT Carpet Tiles
M08-2018-0836A CP Carpet Planks M08-2018-0811A
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M08-2018-1042A FastTRACK™
M08-2018-1024A M08-2018-1044A
© THIS DESIGN REMAINS THE PROPERTY OF FELTEX CARPETS
DJ Designer Jet® Sheet
W Woven Axminster
CT Carpet Tiles
™ M08-2018-0987A CP Carpet Planks M08-2018-1031A FastTRACK
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M08-2018-0807A FastTRACK™ M08-2018-0920A FastTRACK™
DJ Designer Jet® Sheet
W Woven Axminster
CT Carpet Tiles
™ M08-2018-1045A FastTRACK™ CP Carpet Planks M08-2018-1041A FastTRACK
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DJ Designer Jet® Sheet
W Woven Axminster
CT Carpet Tiles
™ M08-2018-1029A FastTRACK™ CP Carpet Planks M08-2018-0922A FastTRACK
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DJ Designer Jet® Sheet
W Woven Axminster
CT Carpet Tiles
M08-2018-0843A CP Carpet Planks M08-2018-0817A
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DJ Designer Jet® Sheet
W Woven Axminster
CT Carpet Tiles
M08-2018-0888A CP Carpet Planks M08-2018-0815A
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DJ Designer Jet® Sheet
W Woven Axminster
CT Carpet Tiles
M08-2018-1035A CP Carpet Planks M08-2018-0063A
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M08-2018-0891A
M08-2018-1037A M08-2018-1023A
DJ Designer Jet® Sheet
W Woven Axminster
CT Carpet Tiles
M08-2018-0880A CP Carpet Planks M08-2018-0899A
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DJ Designer Jet® Sheet
W Woven Axminster
CT Carpet Tiles
M08-2018-0905A CP Carpet Planks M08-2018-1036A
46 ENTERTAINMENT & DINING WWW.GODFREYHIRST.COM 47 Hard flooring
Godfrey Hirst offer an array of hardflooring options for restaurants, hotels and other hospitality venues who are looking for flexible flooring solutions to meet their customers needs.
From bustling country pubs to intimate fine-dining, open plan cafes with shared plates to the latest hipster venue, the favourite local spot to the fun and frantic family restaurant.
While hospitality trends come and go, flooring will always play an important role in providing comfort, insulation and cohesion.
VILLA TRUFFLE
48 ENTERTAINMENT & DINING WWW.GODFREYHIRST.COM 49 PROJECT OAK PROJECT OAK PROJECT OAK PROJECT OAK PAMPAS PARCHMENT SEPIA ECRU
Timber flooring
PROJECT OAK REGAL OAK REGAL OAK SABLE HEMSLEY ROCHESTER
A WIDE VARIETY OF COLOURS AVAILABLE.
TO SEE OUR FULL RANGE VISIT WWW.GODFREYHIRST.COM
REGAL OAK REGAL OAK REGAL OAK STIRLING CARLISLE WINDSOR
VILLA VILLA VILLA VILLA VILLA OYSTER OYSTER WILD FAWN ACORN ESPRESSO
50 ENTERTAINMENT & DINING WWW.GODFREYHIRST.COM 51 ORION ORION ORION ORION GHOST MANILA GUMNUT VINTAGE
Vinyl flooring ORION ORION SILVER FINCH MINK
CRAFT FT CRAFT FT CRAFT FT CRAFT FT VEGA VEGA VEGA 2004 2015 2016 2018 CANOE HUSK MOCHA Woven
A WIDE VARIETY OF COLOURS Vinyl flooring AVAILABLE. TO SEE OUR FULL RANGE VISIT WWW.GODFREYHIRST.COM
A WIDE VARIETY OF COLOURS AVAILABLE. TO SEE OUR FULL RANGE VISIT WWW.GODFREYHIRST.COM KNIT FT KNIT FT VEGA VEGA 2201 2209 TRUFFLE CHOCOLATE
52 ENTERTAINMENT & DINING WWW.GODFREYHIRST.COM 53 Installations
Godfrey Hirst case studies feature a variety of hospitality projects across Australia using a wide range of commercial flooring products. From restaurants, gaming areas to large scale function spaces, we do it all.
View our custom solutions for each project, whether it be Woven Axminster, a custom Designer Jet® carpet or in-stock carpet tiles and planks, we have a flooring solution to suit your next hospitality project. To view more of our beautiful case studies, please visit www.godfreyhirst.com.
5 4 ENTERTAINMENT & DINING WWW.GODFREYHIRST.COM 5 5 CASE STUDY
Godfrey Hirst has collaborated with global The design brief sought to reflect the local contractor Multiplex, architects Hassell Studio and community’s close connection to the Swan River and Cox Architecture and carpet contractor Masterfloors Coastline, and elements of each are presented across to provide a wide array of custom and standard carpet and soft furnishings, timber finishes, paint carpets for Western Australia’s world-class, multi- colours and trims. From a performance perspective, purpose 60,000 seat Optus Stadium. the project required high quality, hard wearing and visually arresting floor coverings to immerse and Thousands of square metres of high quality carpet inspire millions of fans at memorable events for years combines with 14,000 tonnes of structural steel and to come. 51,000 cubic metres of concrete in the gargantuan construction that opened on 21 January 2018. The stadium carpet showcases a number of striking carpet designs, perhaps none greater than the main Located east of the Perth Central Business District function room, inspired by the Abrolhos Islands off on the Burswood Peninsula and boasting views of the the west coast of Australia. The Abrolhos is a chain picturesque Swan River and Perth city, the Stadium of 122 islands and associated coral reefs in the Indian will host a variety of sporting and entertainment Ocean and its brightly coloured organic features events including Australian Football League, were captured masterfully in the finished woven International and Big Bash League cricket, soccer, carpet design. From the serene to the unexpected, rugby league, rugby union and concerts. the public lounge and bar features a daring Designer Here at Godfrey Hirst, we provided custom woven and Jet® carpet sharply paired with mint green and white and Australian made Designer Jet® carpet solutions furniture. for function rooms, bars, luxury media spaces, locker Hassell Studio and Cox Architecture worked closely Optus rooms, suites, corridor spaces, back of house media with our dedicated team within a limitless design and administration areas. framework and it definitely shows in the finished Stadium result.
56 ENTERTAINMENT & DINING WWW.GODFREYHIRST.COM 57 CASE STUDY CASE STUDY
Adhering to the project budget was key. Design concepts evolved throughout and were enhanced and optimised while maintaining a fixed bottom line.
Our large range of flooring products allowed the budget to be adhered to while maximising the product specification in high impact areas such as the main function room, locker rooms and lounges and recovered those costs with cost effective, hard-wearing carpet tiles in corridors, media and administration areas.
Project: OPTUS STADIUM, PERTH WA Developer: MULTIPLEX Design: HASSELL STUDIO & COX ARCHITECTURE Installation: MASTERFLOORS Photography: EVOLVE DESIGN STUDIO
58 ENTERTAINMENT & DINING WWW.GODFREYHIRST.COM 59 CASE STUDY
Overlooking the Derwent River and stunning Mount Wellington, the MACq 01 hotel stands proudly in white cypress and vast glass paneling, reflecting Hobart’s incandescent waterfront.
The long corridors of the MACq 01 feature a striking design, captured masterfully in the custom Woven Axminster carpet by Feltex.
Whilst meeting the high quality, hard wearing requirements of a heavy traffic area, the carpet design also adhered to a discerning floorcovering brief with the inviting charcoal base providing the perfect platform for the sparkling gold highlight darting down each corridor.
Venturing outside of the hotel, the Landscape Restaurant and Grill provides a premium dining experience for guests. It is here you will find another custom woven floorcovering to complement the warm sophisticated space.
MACq 01
Project: MACQ 01 HOTEL, HOBART Product: CUSTOM WOVEN AXMINSTER Hotel & CABLE BAY IN PELORUS Design: PIKE WITHERS Installation: GIFFARDS FLOORWORLD Photography: ANDREW WILSON PHOTOGRAPHY
60 ENTERTAINMENT & DINING WWW.GODFREYHIRST.COM 61 CASE STUDY
Box Hill
RSL Project: BOX HILL RSL, VIC Product: CUSTOM WOVEN AXMINSTER Design: DAVIES HARRINGTON DESIGN Photography: LEE BIRD PHOTOGRAPHY
62 ENTERTAINMENT & DINING WWW.GODFREYHIRST.COM 63 CASE STUDY CASE STUDY
Atura Taylors Lakes Hotel Hotel
Project: ATURA HOTEL Project: TAYLORS LAKES HOTEL, VIC Product: CUSTOM WOVEN AXMINSTER Product: CUSTOM WOVEN CARPET Design: NIC GRAHAM AND ASSOCIATES Design: QUADRATO DESIGN Installation: ASSET FLOORING SYDNEY Photography: LEE BIRD PHOTOGRAPHY
64 ENTERTAINMENT & DINING WWW.GODFREYHIRST.COM 65 CASE STUDY CASE STUDY
Dandenong The Point Club Restaurant
THE POINT REVOLVING RESTAURANT Project: DANDENONG CLUB, VICTORIA Project: CUSTOM DESIGNER JET® 2M SHEET Product: CUSTOM FELTEX WOVEN AXMINSTER CARPET Product: THE BUCHAN GROUP, SYDNEY Design: DIRECT COLLABORATION BETWEEN VENUE OWNER AND Design: OUR DESIGN TEAM Installation: SOUTHERN CARPETS, TAS Photography: LEE BIRD PHOTOGRAPHY Photography: PAUL REDDING PHOTOGRAPHY
66 ENTERTAINMENT & DINING WWW.GODFREYHIRST.COM 67 Contact your Godfrey Hirst Account Manager for samples or a library update today.
1300 444 778 www.godfreyhirst.com
0800 500 210 www.godfreyhirst.co.nz
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