A Very British Original CONTENTS Welcome to the Axminster Brochure

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A very British original CONTENTS Welcome to the Axminster brochure. We hope you’ll find a design in our collection to grace your home whatever your style, but remember Britishness, nostalgia and comfort are A very Brit always in style. Look ahead ish original with excitement and be confident in your choices.

Introduction OTHER MOORLAND Plains Underlay The Axminster story AXMINSTERS BERBERS Colours for all moods Luxury underlay that keeps 05 History Ethnic undertones with Berber textured carpets to calm and excite your carpet looking good warm and bold colours 22-31 Dartmoor 15-16 Torbay 32-33 Exmoor 45-47 Devonia Collection 60 Axfelt 65 Patterns 48 Jacob 17 Tamar 34-41 Princetown ROYAL 49-51 Moorland Heathers 18-19 Torbay Carpet Care COLLECTION 19 Exeter CO-ORDINATES Advice to keep your carpet Classic styles with a twist 20-21 Salcombe Text ures 08-09 Royal Axminster Plains and patterns together looking amazing 42-43 Moorland Co-ordinates Tactile textures 10-11 Royal Clovelly 61-63 Caring for your carpet 53-58 Simply Natural 12-13 Royal Dartmouth 59 Rusticweave 14 Royal Seaton AXMINSTERS FROM AXMINSTER

The best of British carpets have been made in the beautiful Devon town of Axminster since way back in 1755. Each one is made using wonderful wool from sheep grazing the rolling hills of Britain, spun and dyed in the UK and woven right here in Devon. It’s a guarantee of quality and it’s the way we work, even to this day.

In fact, we’re proud to be a manufacturer Axminster Carpets is proud to have joined that takes British wool from the fields to an elite group of companies to be awarded your floor, using the experience of the Royal Warrant, a mark of recognition generations of craftspeople. Their for the supply of goods and services to Her techniques have been handed down over Majesty, Queen Elizabeth ll. the years, making Axminsters unlike any other carpets in the world. This traditional Awarded to the Company in the Queen’s approach is a guarantee of quality and is Jubilee year and regarded as a symbol of why Axminster have invested in excellence and quality, the Royal Warrant harnessing the craft with an injection of demonstrates our commitment to new technology. manufacturing carpets of the highest possible standard. Right from the beginning, Axminsters have been highly sought after, warming the We’re passionate about our craft, design floors of manor houses, fine hotels, and and very British roots. Our timeless private homes. Today it’s no different - approach to pattern and colour, combined you’ll find our carpets in Royal palaces and with our unique heritage, has created a first-class carriages, not to mention homes distinctively different, beautiful homely of all shapes and sizes, across Britain and collection we have all fallen in love with, beyond. Each carpet comes with the we hope you do too. promise of unmatched quality, reliable support and friendly service. Patterns Pattern can be bold, pretty ROYAL MOORLAND COLLECTION BERBERS and comforting. It is great Classical Scroll Cotswold Versailles Seascape Magnificat Ferndown to use as an extra trick in Renaissance Filigree Symphony Persian Dynasty Oriental Silk Antique Splendour your decorating magic box. Chirvan Panel Botanica Royal Turkey French Impressions Windsor Rose Broadstone Calico Venice Adam Floral Picasso We h Mondrian Patt Matisse ern OTHER Moorland Crest AXMINSTERS Moorland Gem Natural Plain Persian Lace Turkish Splendour Panel Persian CO-ORDINATES Chirvan Plains and Patterns Karabagh Egyptian Turkey Veronique Cumuli Sea Shells Concerto Piazza Barleycorn Folkweave Striata

ttern Whatever pa think you choose ale in about the sc our room relation to y tterns size, large pa aces. suit larger sp

Left (from left to right): 329/15132 Golden Globe Botanica (p 32) Ó 180/14046 Snowdrop/Black Picasso (p 35) Ó 140/11033 Buttermilk Persian Lace (p 15) Ó 08 09

ROYAL COLLECTION Patterns Simply beautiful, timeless, elegant designs that will grace your living space.

467/81131 Soft Cream Versailles Ó

Royal Axminster

Pile Content 100% Pure New Wool 467/81131 Soft Cream 752/81127 Casino Cream 1086/81127 Porcelain 1087/81127 Regency Green Ó Versailles Ó Classical Scroll Classical Scroll Classical Scroll Widths 0.91m (3’) 3.66m (12’) 0.91m (3’) (Runner)

Construction Woven Axminster

Suitability Extra Heavy Domestic 798/81014 Mid Doeskin 180/81068 Black 180/81080 Black Magnificat Renaissance Renaissance Runner The Royal Axminster Runner co-ordinates with the Left: 1087/81127 Regency Green Classical Scroll Ó Renaissance design. 10 11

Patterns ROYAL COLLECTION A beautiful motif which is both striking and easy to live with. A fusion of classical style and contemporary colouring.

047/88009 Antique Gold Symphony Ó

431/88009 Buttercream 467/88009 Soft Cream 1079/88009 Sandy Cove Symphony Symphony Symphony

Royal Clovelly 047/88009 Antique Gold 752/88009 Casino Cream 386/88009 Silver Green 353/88009 Tartan Green Pile Content Symphony Ó Symphony Symphony Symphony 100% Pure New Wool

Widths 0.91m (3’) 3.66m (12’) 4.57m (15’)

Construction Woven Axminster 023/88009 Corinth Pink 010/88009 Tapestry Red Symphony Symphony Suitability Extra Heavy Domestic Right: 047/88009 Antique Gold Symphony Ó 12 13

Patterns ROYAL COLLECTION ROYAL COLLECTION Patterns Eastern promise, deep tones and warmth Make florals a key focal point for your interiors, be influences this eclectic mix of designs. inspired by our beautiful classic Windsor Rose design.

467/80273 Soft Cream Oriental Silk Ó

Royal Dartmouth 467/80273 Soft Cream 035/80273 Midnight Blue 205/80273 Rust 009/80273 Carmine Royal Dartmouth Oriental Silk Ó Oriental Silk Oriental Silk Oriental Silk Pile Content Pile Content 100% Pure New Wool 100% Pure New Wool

Widths Widths 0.91m (3’) 0.91m (3’) 3.66m (12’) 3.66m (12’)

Construction Construction Woven Axminster 106/80210 Red 018/80217 Redcurrant 467/80358 Soft Cream Woven Axminster Chirvan Panel Royal Turkey Windsor Rose Suitability Suitability Extra Heavy Domestic Extra Heavy Domestic 14 15

Patterns ROYAL COLLECTION OTHER AXMINSTERS Patterns The Victorian styling in this collection oozes charm This persian design is delicate and subtle and character with colours reminiscent of the era. and would work well with a neutral interior.

ON TREND Botanicals, with a vintage appeal.

Torbay Royal Seaton 121/87530 Light Mink Calico Ó Pile Content Pile Content 100% Pure New Wool 100% Pure New Wool Widths Widths 0.91m (3’) 0.91m (3’) 3.66m (12’) 3.66m (12’) 4.57m (15’)

Construction Construction Woven Axminster Woven Axminster 152/87530 Shadow Green 121/87530 Light Mink Ó 040/87501 Champagne 140/11033 Buttermilk Calico Calico Adam Floral Persian Lace Suitability Suitability Extra Heavy Domestic Heavy Domestic 16 17

Patterns OTHER AXMINSTERS OTHER AXMINSTERS Patterns Influenced by ancient Persian motifs, these bold Influences from the east surround the Tamar designs, these bold designs take you back in time and across continents. striking patterns add a touch of spice, warmth and intrigue.

106/11803 Kenya Red Turkish Splendour Ó

Torbay Tamar 106/11803 Kenya Red 354/11803 Dark Green 380/11803 Oriental Gold 013/04002 Rust Pile Content Turkish Splendour Ó Turkish Splendour Turkish Splendour Karabagh Ó Pile Content 100% Pure New Wool 100% Pure New Wool

Widths Widths 0.91m (3’) 0.91m (3’) 3.66m (12’) 3.66m (12’) 4.57m (15’) 4.57m (15’)

Construction Construction Woven Axminster Woven Axminster 091/11397 Red 142/11397 Green 190/04009 Natural White 013/04002 Rust 047/04010 Antique Gold 018/04008 Red Panel Persian Panel Persian Chirvan Karabagh Ó Egyptian Turkey Suitability Suitability Heavy Domestic Extra Heavy Domestic 18 19

Patterns OTHER AXMINSTERS OTHER AXMINSTERS Patterns An elegant floral design in a timeless blend of colours. An eclectic blend of colour and designs, combine in this retro range.

113/11705 Fern Green Cumuli (Torbay) Ó

Exeter & Torbay

Pile Content Torbay 100% Pure New Wool 113/11705 Fern Green 152/11705 Shadow Green 012/11705 Cardinal Red 012/03031 Red Pile Content Cumuli (Torbay) Ó Cumuli (Torbay) Cumuli (Torbay) Sea Shells (Exeter) Widths 100% Pure New Wool 0.91m (3’) 3.66m (12’) Widths 4.57m (15’) 0.91m (3’) 3.66m (12’) Construction 4.57m (15’) Woven Axminster

Construction Suitability Woven Axminster 353/11800 Tartan Green 047/03154 Antique Gold 353/03154 Tartan Green 023/03154 Corinth Pink 010/03154 Tapestry Red Torbay Veronique Concerto (Exeter) Concerto (Exeter) Concerto (Exeter) Concerto (Exeter) Heavy Domestic Suitability Exeter Heavy Domestic Extra Heavy Domestic 20 21

Patterns OTHER AXMINSTERS OTHER AXMINSTERS Patterns This subtle colour palette works well in neutral interiors. Modern design combined with traditional craftsmanship, produces a contemporary living space.

utrals Try these ne alternative 798/02522 Mid Doeskin as an Piazza Ó to plains.

Salcombe 798/02522 Mid Doeskin 888/02522 Oregano 105/02527 Ventura Striata Ó Salcombe Piazza Ó Piazza Pile Content Pile Content 100% Pure New Wool 100% Pure New Wool

Widths Widths 0.91m (3’) 0.91m (3’) 3.66m (12’) 3.66m (12’)

Construction Construction Woven Axminster 048/02510 Harvest Gold 040/02510 Champagne 040/02512 Champagne 217/02527 Sandstone 798/02527 Pearl 105/02527 Ventura Ó Woven Axminster Barleycorn Barleycorn Folkweave Striata Striata Striata Suitability Suitability Heavy Domestic Heavy Domestic 22 23

Patterns MOORLAND BERBERS Flecked yarns combined with a subtle pattern provide a neutral canvas for your interior.

148/07015 Autumn Glow Cotswold Ó

Dartmoor 262/07015 Fawn 148/07015 Autumn Glow 218/07015 Honeysuckle 187/07015 Eucalyptus Pile Content Cotswold Cotswold Ó Cotswold Cotswold 100% Pure New Wool

Widths 0.91m (3’) 3.66m (12’) 4.57m (15’)

Construction Woven Axminster 146/07045 Fawn 176/07045 Ling Green Seascape Seascape Suitability Heavy Domestic Right: 148/07015 Autumn Glow Cotswold Ó 24 25

MOORLAND BERBERS Patterns This delicate design is reminiscent of spring blossom with an oriental twist.

262/07019 Fawn 218/07019 Honeysuckle 148/07019 Autumn Glow 147/07019 Beechwood Ferndown Ferndown Ferndown Ó Ferndown

190/07019 Stone 187/07019 Eucalyptus 287/07019 Grey/Green Ferndown Ferndown Ferndown

Dartmoor

Pile Content 100% Pure New Wool

Widths 0.91m (3’) 3.66m (12’) 4.57m (15’)

Construction Woven Axminster

Left: 148/07019 Autumn Glow Suitability Ferndown Ó Heavy Domestic 26 27

Patterns MOORLAND BERBERS Filigree is an elegant, subtle floral pattern with oriental influences, which gives this design a unique charm.

Dartmoor 218/07101 Honeysuckle Pile Content Filigree Ó 100% Pure New Wool

Widths 0.91m (3’) 3.66m (12’) 4.57m (15’)

Construction Woven Axminster 289/07101 Winter Melody 218/07101 Honeysuckle 148/07101 Autumn glow 219/07101 Woodbridge Filigree Ó Filigree Ó Filigree Filigree Suitability Right: 289/07101 Winter Melody Heavy Domestic Filigree Ó 28 29

MOORLAND BERBERS Patterns Persian Dynasty is woven from 100% Pure New Wool in our best selling Dartmoor quality, and co-ordinates with the Dartmoor Runners.

174/07099 Morning Mist Persian Dynasty Ó

Dartmoor

500/07099 Wentwood 174/07099 Morning Mist 218/07099 Honeysuckle Persian Dynasty Persian Dynasty Ó Persian Dynasty Pile Content 100% Pure New Wool

Widths 0.91m (3’) 3.66m (12’) 4.57m (15’) 0.69m (27”) (Runner)

Construction 148/07098 Autumn Glow 218/07098 Honeysuckle 500/07098 Wentwood Woven Axminster Moorland Runner Moorland Runner Moorland Runner Left: 174/07099 Morning Mist Suitability Persian Dynasty Ó Heavy Domestic 30 31

Patterns MOORLAND BERBERS The unusual combination of flecked Berber yarns, together with traditional ancient Persian motifs, resulted in our unique Antique Splendour design.

Dartmoor 148/07068 Autumn Glow Pile Content Antique Splendour Ó 100% Pure New Wool

Widths 0.91m (3’) 3.66m (12’) 4.57m (15’)

Construction Woven Axminster 218/07068 Honeysuckle 148/07068 Autumn Glow 176/07068 Ling 250/07068 Rustic Dawn Antique Splendour Antique Splendour Ó Antique Splendour Antique Splendour Suitability Right: 148/07068 Autumn Glow Heavy Domestic Antique Splendour Ó 32 33

Patterns MOORLAND BERBERS MOORLAND BERBERS Patterns Botanica is a beautiful tonal floral scroll and Choose from fresh floral motifs or abstract patterns brings an air of sophistication to your living space. in subtle tones which compliment neutral interiors. ON TREND al This botanic design is delicate and neutral.

127/15020 Fawn/Peach French Impressions Ó

Exmoor Exmoor 329/15132 Golden Globe 127/15020 Fawn/Peach 232/15020 Erica 186/15020 Light Green 262/15013 Fawn Botanica Ó French Impressions Ó Pile Content French Impressions French Impressions Broadstone Pile Content 100% Pure New Wool 100% Pure New Wool

Widths Widths 0.91m (3’) 0.91m (3’) 3.66m (12’) 3.66m (12’) 4.57m (15’) 4.57m (15’)

Construction Construction Woven Axminster 329/15132 Golden Globe 313/15132 Snowdrop 500/15132 Wentwood 218/15013 Honeysuckle 187/15013 Eucalyptus 176/15030 Ling Green 218/15030 Honeysuckle Woven Axminster Botanica Ó Botanica Botanica Broadstone Broadstone Venice Venice Suitability Suitability Heavy Domestic Heavy Domestic 34 35

Patterns MOORLAND BERBERS The Berber yarns in this contemporary design adds character to this simple motif.

180/14046 Snowdrop/Black 277/14046 Snowdrop/Green 313/14046 Snowdrop Picasso Ó Picasso Picasso

230/14046 Winter Melody 289/14046 Winter Melody 218/14046 Honeysuckle /Green Picasso Picasso Picasso

174/14046 Morning Mist 148/14046 Autumn Glow Picasso Picasso

Princetown

Pile Content 100% Pure New Wool

Widths 0.91m (3’) 3.66m (12’) 4.57m (15’)

Construction Woven Axminster

Suitability Heavy Domestic Right: 180/14046 Snowdrop/Black Picasso Ó 36 37

Patterns MOORLAND BERBERS The Mondrian and Matisse designs are a contemporary stripe with a twist, on the ever popular moorland berber background.

329/14043 Golden Globe Matisse Ó

Princetown 329/14043 Golden Globe 500/14043 Wentwood 213/14043 Grouse Pile Content Matisse Ó Matisse Matisse 100% Pure New Wool

Widths 0.91m (3’) 3.66m (12’) 4.57m (15’)

Construction Woven Axminster 500/14045 Wentwood 213/14045 Grouse 329/14045 Golden Globe Mondrian Ó Mondrian Mondrian Suitability Heavy Domestic Right: 500/14045 Wentwood Mondrian Ó 38 39

MOORLAND BERBERS Patterns Moorland Crest and Gem are a subtle step towards introducing your home to patterned carpet, with our popular berber background.

181/14012 Belstone 174/14012 Morning Mist 258/14012 Cornish Cream 500/14012 Wentwood Crest Crest Crest Crest

148/14012 Autumn Glow 218/14012 Honeysuckle 145/14012 Springwood 289/14012 Winter Melody Crest Crest Ó Crest Crest

176/14012 Ling 176/14013 Ling 181/14013 Belstone 174/14013 Morning Mist Crest Gem Gem Gem

148/14013 Autumn Glow 258/14013 Cornish Cream 500/14013 Wentwood 289/14013 Winter Melody Gem Gem Gem Gem

Princetown 218/14013 Honeysuckle 145/14013 Springwood Gem Gem Pile Content 100% Pure New Wool

Widths 0.91m (3’) 3.66m (12’) 4.57m (15’)

Construction Woven Axminster

Suitability Left: 218/14012 Honeysuckle Crest Ó Heavy Domestic 40 41

MOORLAND BERBERS Patterns This delicate plaid design is softer than most traditional plaids, it’s natural modern look will enhance any interior.

148/14030 Autumn Glow 230/14030 Eden Valley 147/14030 Beechwood 180/14030 Cormorant Natural Plaid Natural Plaid Natural Plaid Natural Plaid Ó Princetown

Pile Content 100% Pure New Wool

Widths 0.91m (3’) 3.66m (12’)

Construction Woven Axminster

Left & Above: 180/14030 Cormorant Suitability Natural Plaid Ó Heavy Domestic 42 43

Heathers MOORLAND CO-ORDINATES Moorland co-ordinates bring together a range of woven plain and Heather Plain Botanica Mondrian Matisse tufted twist carpets in various colourways, each one integrating Golden Globe Golden Globe Golden Globe Golden Globe with a number of our patterned berber designs. Here are a few combinations, the possibilities are endless.

Gem Persian Dynasty Crest Heather Plain Wentwood Wentwood Wentwood Wentwood

Picasso Filigree Antique Splendour Persian Dynasty Mondrian Matisse Botanica Persian Dynasty Honeysuckle Honeysuckle Honeysuckle Honeysuckle Wentwood Wentwood Wentwood Morning Mist

Heather Plain Venice Ferndown Cotswold Heather Twist Picasso Heather Tweed Crest Honeysuckle Honeysuckle Honeysuckle Honeysuckle Morning Mist Morning Mist Morning Mist Morning Mist

Broadstone Crest Gem Antique Splendour Gem Heather Plain Heather Plain Botanica Honeysuckle Honeysuckle Honeysuckle Autumn Glow Morning Mist Morning Mist Snowdrop Snowdrop

Picasso Filigree Ferndown Cotswold Picasso Mondrian Matisse Heather Plain Autumn Glow Autumn Glow Autumn Glow Autumn Glow Snowdrop Grouse Grouse Ling

Moorland Moorland Co-ordinates Co-ordinates Crest Gem Heather Plain Natural Plaid Antique Splendour Crest Gem Seascape Autumn Glow Autumn Glow Autumn Glow Autumn Glow Ling Ling Ling Ling Pile Content Pile Content 100% Pure New Wool 100% Pure New Wool 45

DEVONIA COLLECTION Plains The 60 gorgeous tones in this collection capture the latest on-trend Plains & colour palette adding quality, beauty and warmth to your home. Heathers Devonia Collection Whether a heritage Jacob Moorland Heathers inspired traditional style, or a contemporary setting, if you are looking for a touch of luxurious comfort, choose from rustic creams through to vibrant reds, blues and even a striking black.

W e h P lains Devonia Collection

Pile Content 80% Wool 20% Nylon

Widths 4m (13’ 1”) 5m (16’ 5”) 1186/76000 Blue Grass Devonia Plain Ó Suitability 50oz Extra Heavy Domestic 46 47

Plains DEVONIA COLLECTION DEVONIA COLLECTION Plains

375/76000 Cream Tea 301/76000 Bobtail 489/76000 Double Cream 002/76000 Beach Ball 476/76000 Autumn Fall 383/76000 Hyacinth 491/76000 Jet Stream 1186/76000 Blue Grass Plain Plain Plain Plain Plain Plain Plain Plain Ó

303/76000 Manor Cream 300/76000 Sandy Bay 374/76000 Butter Ice 006/76000 Lemon Sorbet 479/76000 Heat Haze 470/76000 Bliss 381/76000 Town Blue 306/76000 Apple Orchard Plain Plain Plain Plain Plain Plain Plain Plain

099/76000 Jellyfish 291/76000 Beechcomber 373/76000 Daybreak 371/76000 Calico 481/76000 Rose Cottage 471/76000 Berryburst 356/76000 Ocean Deep 304/76000 Village Green Plain Plain Plain Plain Plain Plain Plain Plain

171/76000 Lazy Days 325/76000 Driftwood 008/76000 Flapjack 397/76000 Cornfield 480/76000 Pillar Box 1182/76000 Vintage Rose 322/76000 Wild Forest 488/76000 Cottage Garden Plain Plain Plain Plain Plain Plain Plain Plain

150/76000 Silvervale 158/76000 Otter 032/76000 Jacobs Ladder 396/76000 Sunkissed 333/76000 Custard Cream 256/76000 Iced Tea 251/76000 Lemonade 1167/76000 Tinderbox Plain Plain Plain Plain Heather Heather Heather Heather

359/76000 Discovery 157/76000 Cobb 087/76000 Sunset 473/76000 Summer Spice 351/76000 Dandelion 376/76000 Pink Cloud 315/76000 Sugar Cube 369/76000 Pavilion Plain Plain Plain Plain Heather Heather Heather Heather

Devonia Devonia

Collection 180/76000 Black 160/76000 Sable 398/76000 Blossom 389/76000 Treacle 1178/76000 Pecan Pie 1171/76000 Oyster Shell 1160/76000 Raindrop 1149/76000 Devon Coast Collection Plain Plain Plain Plain Heather Heather Heather Heather Pile Content Pile Content 80% Wool 80% Wool 20% Nylon 20% Nylon

Widths Widths 4m (13’ 1”) 4m (13’ 1”) 5m (16’ 5”) 477/76000 Clay Pot 382/76000 Picnic 1193/76000 Dragonfly 334/76000 Dreamboat 5m (16’ 5”) Plain Plain Plain Plain Suitability Suitability 50oz 50oz Extra Heavy Domestic Extra Heavy Domestic 48 49

Heathers JACOB MOORLAND HEATHERS Heathers A contemporary grey colour palette, choose between the smooth twist or A collection of woven and tufted Axminster carpets. the chunky tweed. A practical option which is a good base for your interior. Berber textured quality provides a beautiful and practical alternative to traditional plain carpet and co-ordinates with our patterned Dartmoor, Exmoor and Princetown Berbers.

KEY TREND e Grey flecks ar practical and ary. 313 Snowdrop 289 Winter Melody 329 Golden Globe 500 Wentwood contempor Plain Plain Plain Plain

181 Belstone 218 Honeysuckle 174 Morning Mist 258 Cornish Cream 1040 Chalk Twist Ó Plain Plain Plain Plain Ó

1040 Chalk 1041 Ash 1047 Oatcake 1048 Haystack 557 Appledore 148 Autumn Glow 192 Silver Birch 145 Springwood Twist Ó Twist Twist Twist Plain Plain Plain Plain

1050 Farmhouse 1042 Fleece 1051 Highland 1044 Fen 176 Ling 219 Woodbridge 194 Moorland Fawn 100 Rubea Twist Twist Twist Twist Plain Plain Plain Plain Moorland Heathers

Pile Content 100% Pure New Wool

1049 Grassland 1045 Drystone 2049 Grassland 2045 Drystone 178 Green Haze 255 Estrella Gold 213 Grouse 232 Erica Widths Twist Twist Tweed Tweed Plain Plain Plain Plain Dartmoor & Super Dartmoor Plain Woven Axminster 0.91m (3’) Jacob 3.66m (12’) 4.57m (15’) Pile Content Twist Tufted 80% Wool 2040 Chalk 2041 Ash 2047 Oatcake 2048 Haystack 313 Snowdrop 289 Winter Melody 329 Golden Globe 500 Wentwood 4m (13’ 1”) 10% Nylon Tweed Tweed Tweed Tweed Twist Twist Twist Twist 5m (16 ‘ 5”) 10% Polyester Suitability Widths Dartmoor Plain 16000 4m (13’ 1”) Heavy Domestic 5m (16’ 5”) S. Dartmoor Plain 48000 Extra Heavy Domestic Suitability 2050 Farmhouse 2042 Fleece 2051 Highland 2044 Fen 181 Belstone 218 Honeysuckle 174 Morning Mist 258 Cornish Cream Heather Twist 75000 Extra Heavy Domestic Tweed Tweed Tweed Tweed Twist Twist Twist Twist Heavy Domestic 50 51

MOORLAND HEATHERS Heathers

557 Appledore 148 Autumn Glow 192 Silver Birch 145 Springwood Twist Twist Twist Twist

176 Ling 219 Woodbridge 194 Moorland Fawn 100 Rubea Twist Twist Twist Twist

178 Green Haze 255 Estrella Gold 213 Grouse 232 Erica Twist Twist Twist Twist

313 Snowdrop 289 Winter Melody 329 Golden Globe 500 Wentwood Tweed Tweed Tweed Tweed

181 Belstone 218 Honeysuckle 174 Morning Mist 258 Cornish Cream Tweed Tweed Tweed Tweed

557 Appledore 148 Autumn Glow 192 Silver Birch 145 Springwood Tweed Tweed Tweed Tweed

Moorland Heathers

Pile Content 176 Ling 219 Woodbridge 194 Moorland Fawn 100 Rubea 100% Pure New Wool Tweed Tweed Tweed Tweed Widths Twist & Tweed Tufted 4m (13’ 1”) 5m (16 ‘ 5”)

178 Green Haze 255 Estrella Gold 213 Grouse 232 Erica Suitability Tweed Tweed Tweed Tweed Twist 75000 Tweed 50000 Right: 258 Cornish Cream Plain Ó Heavy Domestic 53

SIMPLY NATURAL Textures Finely spun singles are twisted together to make superior 2 ply yarn. 3 ends of 2 ply are then cabled together to produce the hard-wearing Textures CABLE-TEC® yarn, the ultimate in yarn technology.

All Simply Natural and Bark Stripe Rusticweave textures are Ribgrass made from 6 ply Grosgrain CABLE-TEC® yarn, Rusticweave this is the most resilient carpet pile, one which retains the warmth

4802 Ash and gentleness Bark Ó associated with 100% pure new wool.

4801 Alabaster 4809 Laburnum 4803 Flax 4804 Magnolia We Bark Bark Bark Bark h Textures

4807 Wheat 4805 Yew 4806 Hemp 4808 Straw Bark Bark Bark Bark Simply Natural

Pile Content 100% Pure New Wool

Widths 4m (13’ 1”) 4802 Ash 5m (16’ 5”) Bark Ó Suitability Extra Heavy Domestic Left: Simply Natural - Ribgrass: 105 Straw/Walnut Ó 54 55

Textures SIMPLY NATURAL This stunning contemporary textured stripe carpet looks amazing in any room but especially on stairs and in hallways.

4905 City Stripe Ó

4903 Penthouse 4902 Chic 4901 Skyline 4906 Vogue Stripe Stripe Stripe Stripe Ó Simply Natural

Pile Content 100% Pure New Wool

Widths 1m (3’ 3.5”) 4m (13’ 1”) 5m (16’ 5”) 4904 Urban 4905 City Stripe Stripe Ó Suitability Extra Heavy Domestic Right: 4906 Vogue Stripe Ó 56 57

Textures SIMPLY NATURAL

04 Alabaster 101 Alabaster/Laburnum 102 Alabaster/Ash 100 Laburnum Ribgrass Ribgrass Ribgrass Ribgrass

88 Ash 44 Flax 21 Flax/Yew 91 Magnolia Ribgrass Ribgrass Ribgrass Ribgrass

39 Hemp 76 Hemp/Wheat 23 Ash/Yew 18 Magnolia/Yew Ribgrass Ribgrass Ribgrass Ribgrass

90 Yew 36 Wheat 69 Wheat/Hemp 14 Straw/Wheat Ribgrass Ribgrass Ribgrass Ribgrass

06 Straw 08 Straw/Nutmeg 104 Straw/Flame 11 Straw/Berry Ribgrass Ribgrass Ribgrass Ribgrass

12 Straw/Cornsilk 75 Cornsilk/Straw 07 Straw/Olive 103 Alabaster/Black Simply Natural Ribgrass Ribgrass Ribgrass Ribgrass

Pile Content 100% Pure New Wool

Widths 4m (13’ 1”) 5m (16’ 5”)

Suitability 105 Straw/Walnut 32 Straw/Black 106 Black/Alabaster 33 Black/Straw Extra Heavy Domestic Ribgrass Ó Ribgrass Ribgrass Ribgrass Right: 105 Straw/Walnut Ribgrass Ó 58 59

Textures SIMPLY NATURAL RUSTICWEAVE Textures Lovely herringbone flatwoven carpet, a soft alternative to wooden floors.

02 Straw Grosgrain Ó

50 Alabaster 99 Laburnum 83 Flax 97 Willow CW21 Cornsilk/Straw Grosgrain Grosgrain Grosgrain Grosgrain Rusticweave Ó

95 Magnolia 96 Ash 62 Hemp 98 Yew CW34 Flax/Hemp CW41 Flax CW32 Wheat/Hemp CW37 Wheat Grosgrain Grosgrain Grosgrain Grosgrain Rusticweave Rusticweave Rusticweave Rusticweave Rusticweave Simply Natural Pile Content Pile Content 100% Pure New Wool 100% Pure New Wool Widths Widths 4m (13’ 1”) 4m (13’ 1”) 5m (16’ 5”) 59 Wheat 02 Straw 82 Rye CW21 Cornsilk/Straw CW36 Straw Suitability Grosgrain Grosgrain Ó Grosgrain Rusticweave Ó Rusticweave Heavy Domestic Suitability Extra Heavy Domestic NOT SUITABLE FOR STAIRS 60 61

Underlay AXFELT 65 UNDERLAY CARING FOR YOUR CARPET Carpet Care 65% wool felt & rubber crumb underlay. A quality triple-layer underlay So you’ve chosen your lovely new carpet, had it fitted and made from felt with a rubber crumb backing. Manufactured entirely from ‘oohed’ and ‘aahed’ at how gorgeous it looks. But, faced with recycled materials. dirty footprints, potential spills and constant trampling, what’s the best way to keep it looking beautiful? Underlay improves the feel as well as the heat and sound insulation of a carpet and can increase its life by up to 40%. The good news is, wool carpets are naturally resistant to dirt. Their fibres make it harder for dirt particles to stick, so they’re easier to clean and keep their colour longer.

Make friends with your vacuum Protect against moths A great-looking carpet is one that gets Moths can cause a lot of damage, so vacuumed regularly, ideally every day. If take extra care to clean around potential your vacuum has a beater bar or brush breeding spots like skirting boards, head, that’s even better. Take it slowly cupboards and heavy furniture. In severe so the vacuum has enough time to clean cases, you might need specialised from deep in the tufts, and concentrate treatment and the experts at on well-trodden areas like stairs, Servicemaster Direct will be happy to hallways and in front of chairs. help. Just call 0845 762 6828.

Think about wear and tear Know your carpet first aid The position of your furniture will create Spills are going to happen, but tackling areas that are more or less trodden on them in the wrong way can make things than others, so if your room is big worse. The best thing to do in many cases Axfelt 65 enough, try to move things around is soak up as much liquid as possible with occasionally. It’ll make you see your a clean cloth or kitchen towel. If it hasn’t Properties room in a whole new light too! soaked in yet, a final wipe leaving the pile Top Layer in the right direction may do the trick. 95% Wool Fibres Stair carpets can get a lot of wear and If not, see the carpet rescue guide on Middle Layer shifting them from time to time can page 62. 50% Wool Fibres 50% Other Fibres really help. Ask for a little extra length to be left at the top and bottom so the Call in the experts Bottom Layer Recycled Rubber Crumb carpet can be shifted, or order a little In some situations, it’s best to let an extra so you can replace worn areas if expert take a look. There’s a whole For Use In you need to. network of accredited companies Bedrooms, Lounges Warmth committed to using approved products Dining Rooms, Halls prevents draughts & provides better Stairs, Landings, etc. insulation to reduce heating bills If your carpet runs right up to an for cleaning wool carpets and rugs. The external door, use a mat to catch dirt Woolsafe Organisation holds a free Tog Rating Luxury & Comfort and grit on its way in. Always take off directory at www.woolsafe.org 2.2 togs helps to retain the good looks, luxury & shoes with grips, like trainers, as they comfort of your new carpet can tear the pile. db Rating 32db Performance improves performance & durability Standards & helps prevent against undue wear Conforms to BS.5808:1991 For Luxury Domestic and Sound Insulation Heavy Contract Use softens the sound of footsteps & reduces noise transference to rooms below Fitting should meet the British Standard code of practice BS.5325 and should be undertaken by an experienced fitter. Please note the Axfelt 65 Underlay is available from Autumn 2013. 62 63

Carpet Care CARING FOR YOUR CARPET We’ve put together a handy chart to help you come to your carpet’s rescue. But whatever the spill, remember: • Deal with it quickly so it’s less likely to stain. • Use a cleaner designed for wool, working it • Don’t rub, or you’ll damage the yarn. in with a brush, sponge or cloth, then rinsing. • Don’t use salt or white wine on a red • When you’ve finished, blot thoroughly and wine spill. brush the pile in the right direction. • Work from the outside inwards to limit the • If you’re in any doubt, call a professional affected area. carpet cleaner.

Method A Method B Method C Blot with clean, white Sponge the stain with a Sponge the mark with a cloth. When you’ve household dry-cleaning solution of one part white removed the excess liquid, fluid, according to the vinegar to three parts use a solution made of one instructions on the pack. clean, warm water. Leave teaspoon of wool detergent Don’t soak. Open the for 15 minutes then with half a pint of water. windows so the room sponge with clean, warm Sponge gently then rinse can air thoroughly. water, blot thoroughly with clean, warm water. and gently brush the pile Blot thoroughly, brush the in its natural direction. pile in its natural direction and leave to dry.

Stain Method A Method B Method C Additional Instuctions Animal and baby accidents G Ballpoint pen G Sponge with methylated spirits fi rst Beers, wines and spirits G Bleach G Blood G Followed by Method A Bu� er G Followed by Method A Chewing gum G First apply freezing agent, break away when hard Chocolate G Scrape off excess fi rst Cola (so� drinks) G Followed by Method A Cooking oil G Cosme� cs and lips� ck G If unsuccessful try Method A Cream G Followed by Method A TOP TEN TIPS FOR CARPET CARE NEW CARPET NIGGLES Egg G Floor wax G 1 Take your shoes off – it’s not just mucky When your new carpet is first fitted, you Fruit juice G Followed by Method A footprints you’ll prevent; soles with grips might notice a few little niggles while it’s can damage carpet pile. getting settled in. Don’t worry, they’re Furniture and shoe polish G Followed by Method A 2 Vacuum every day. That’s right, every day. totally normal and won’t last long: Gravy and sauces G Followed by Method A If your vacuum has a beater bar or brush Grease and oil G Followed by Method A head, even better. Shedding – all new carpet sheds to begin Ink (fountain pen) G Followed by Method A 3 Move things around a little - reorganising with. Just vacuum regularly to stop it your furniture can reduce wear and tear in clogging up the pile. Mineral and tonic water G certain places. Milk G Followed by Method A 4 When carpet pile starts to look flat, Sprouting tufts – occasionally little tufts Mustard G vacuum against the direction of the pile to are missed when carpets are sheared help lift it. smooth and these can work their way to Metal polish G Followed by Method A 5 If your new carpet is shedding fluff, the surface. Never pull them, just cut Nail polish G Dab with nail polish remover fi rst vacuum it regularly so it doesn’t clog them off level with sharp scissors. Paint (emulsion) G Blot excess, Method C followed by Method A the pile. 6 Deal with spills quickly so they’re less Visible bands – when carpet is stored on G Paint (oil-based) Dab with white spirit or turpen� ne fi rst likely to stain. big, heavy rolls in a warehouse, it can Rust G Followed by Method A 7 Mop up spills gently using a clean white develop crush lines. These will disappear Salad dressing G Followed by Method B cloth – don’t rub! within a few weeks with regular 8 Don’t believe the old wives’ tales – salt vacuuming. Soot G Vacuum thoroughly fi rst and white wine aren’t good for cleaning Tar G If needed follow by dabbing with eucalyptus oil red wine, or anything else! Tea and coff ee G Followed by Method A 9 If you’re using cleaning products on spills, make sure they’re designed for Tomato juice G wool carpets. Urine G 10 If in doubt, call in the experts. Your Vomit G carpet is a big investment so it’s worth Scrape off excess, iron at a low temperature getting help with a tricky stain. Wax G over brown paper carpets

UK HEAD OFFICE AXMINSTER CARPETS LIMITED Axminster, Devon. EX13 5PQ

Consumer Enquiries T: +44 (0)1297 630650 Retail Enquiries T: +44 (0)1297 33533 E: [email protected] All other Offices and Departments: T: +44 (0)1297 32244 F: +44 (0)1297 35241 W: www.axminstercarpets.co.uk

USA OFFICE 57 Cranbury Road Norwalk CT 06851 T: 1 800 356 5013 or 203 845 0924 F: 203 845 0926 E: [email protected] W: www.axminster-carpets.com

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Axminster, is a registered trademark of Axminster Carpets Limited. The company reserves the right to alter product specification without notice. © May 2013 Axminster Carpets Limited. All rights reserved. No parts of this document, or any accompanying document, may be reproduced or transmitted in any form or by any means, including photocopying or electronically, without the permission of Axminster Carpets Limited.

Due to the limitations of the print process, the colours shown in this brochure are for reference only. Please ask to see a sample at your nearest stockists or via the sample service on our website. Please note: The patterns represented in close-up photography may not accurately reflect the scale of the overall pattern on the carpet; for details of pattern scale please refer to our website.

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