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WFSL Awards 2017 Winners and Finalists

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WFSL Awards 2017 Winners and Finalists THE JUDGING PANEL Giles Kime Country Life Rhoda Parry Country Homes & Interiors Deborah Barker Homes & Gardens Samantha Scott-Jeffries Homes & Antiques Malcolm Sims Malcolm Sims & Associates, International Textile Consultants Arabella McNie Creative Director, Design Centre Chelsea Harbour CATEGORIES SPECIAL SPONSORED CATEGORIES Residential British Wool Carpet Award Woven Flatweave Homes & Gardens Award Tufted Homes & Antiques Award Creative Marketing Initiative Award Country Homes & Interiors Award Innovation Award for Wool Innovation in Carpet Country Life Award Award for Innovation in Yarn Development Commercial Woven Carpet Design Installation of the Year Tufted Carpet Design Installation of the Year Design Sector Designer Collaboration of the Year Hand Knotted Rug Award FINALISTS RESIDENTIAL WOVEN RESIDENTIAL WOVEN Alternative Flooring Barefoot Ashtanga Barefoot Ashtanga Silk is a silky soft, deep pile carpet in a clever mix of rayon silk and undyed wool. It is the perfect marriage of sensory textures combining the warmth of wool with the luxury of silk rayon. The collection is woven on traditional looms and offered in three natural colourways - Hero, Eagle and Firefly. NAME OF COLLECTION: Barefoot Ashtanga Silk CARPET CONSTRUCTION: Hand woven on traditional looms FIBRE CONTENT: 70% Wool, 30% Rayon Silk PILE WEIGHT: 3800g GAUGE/WOVEN EQUIVALENT: Quarter NUMBER OF COLOURS: 2 SUITABILITY: Lounge, Bedroom and Dining Room RESIDENTIAL WOVEN Ulster Carpets Tone, Fusion Collection The inspiration for this range is a fusion of re-discovered classic designs that have a resonance in many different areas of interior design. The dogtooth design ‘Tone’ originates form tweed fabrics and is a staple of both furnishings and haute couture. The Fusion designs maintain their familiarity but have been re-visited to have a completely modern feel perfect for current colouring. the scale of the bold designs are tempered by the use of texture which accentuates the softness and practicality of the axminster pile. NAME OF COLLECTION: Fusion CARPET CONSTRUCTION: Woven Axminster FIBRE CONTENT: 80% Wool, 20% Nylon PILE WEIGHT: 1207 gms/m2 NUMBER OF COLOURS: 5 SUITABILITY: Extra Heavy Domestic Wear WINNER RESIDENTIAL WOVEN Axminster Carpets Hazy Days Hazy Days is a new collection of thirty 100% pure new wool carpets in cool greys and dove pinks - with a twist. Made to order in just 3 weeks, this versatile collection blends the beauty of natural wool with hushed designs such as Leapfrog Coconut Milk to make a range perfect for inspirational and stylish interiors. NAME OF COLLECTION: Hazy Days CARPET CONSTRUCTION: Woven FIBRE CONTENT: 100% Wool PILE WEIGHT: 1133 gms/m2 GAUGE/WOVEN EQUIVALENT: 8x7 NUMBER OF COLOURS: 3 SUITABILITY: Extra Heavy Domestic and Commercial FINALISTS RESIDENTIAL FLATWEAVE RESIDENTIAL FLATWEAVE Crucial Trading Oregon Stripe Created with nature in mind the understated and hard wearing Oregon Stripe is made from 100% natural coloured wool and contains no chemical dyes. The earthy palette from neutral oyster to rich cinnamon combined with the delicate stripe adds subtle texture whilst working in harmony with the Oregon Plain collection. Available in a choice of five colours. CARPET CONSTRUCTION: Woven FIBRE CONTENT: 100% Wool NUMBER OF COLOURS: 5 SUITABILITY: Light and heavy domestic use, high moisture areas, stairs and rugs RESIDENTIAL FLATWEAVE Jennifer Manners Design Culture - Tribe Inspired by traditional Tapa cloth, the square-edged spiral of our Tribe design has been translated into tantalising teal for a modern effect. The diagonal lines create a subtle sense of movement and direction that adds interest to a space. High-quality Indian wool gives this design a textural feel. NAME OF COLLECTION: Culture CARPET CONSTRUCTION: Flatweave FIBRE CONTENT: Indian Wool GAUGE/WOVEN EQUIVALENT: 2 Paddle NUMBER OF COLOURS: 2 SUITABILITY: Commercial and Residential WINNER RESIDENTIAL FLATWEAVE Roger Oates Design The Eastern Collection Kobe and Kyoto complement one another. Fine stripes of Kobe create a subtle tweed texture, while Kyoto magnifies the same colours in bold, theatrical, non- symmetrical stripes. Woven on shuttle looms, the narrow width with natural selvedge is ideal for stairs and perfect for joining the create bespoke rugs and wall- to-wall carpets. NAME OF COLLECTION: The Eastern Collection CARPET CONSTRUCTION: Woven FIBRE CONTENT: 100% Wool NUMBER OF COLOURS: Kyoto 4 / Kobe 6 SUITABILITY: Domestic FINALISTS RESIDENTIAL TUFTED RESIDENTIAL TUFTED Crucial Trading Wool Alaska A heavily tufted carpet providing great texture and depth to the pile makes the Alaska a very comfortable choice for all styles of interiors. Available in 5 muted tones. CARPET CONSTRUCTION: Tufted FIBRE CONTENT: 100% Wool NUMBER OF COLOURS: 5 SUITABILITY: Heavy domestic and rugs RESIDENTIAL TUFTED Jacaranda Carpets & Rugs Jacaranda - Mavora Special ‘Aquaspun’ felted yarn means Mavora’s wool fibres are locked into a smooth, softly tactile, but strong and durable structure. The random design creates real textural interest, and the New Zealand wool loops display a luxurious shine. Colours range from stunning white, through classic neutrals to dark grey. NAME OF COLLECTION: Jacaranda CARPET CONSTRUCTION: Tufted FIBRE CONTENT: 100% New Zealand PILE WEIGHT: 2035 gms/m2 NUMBER OF COLOURS: 6 SUITABILITY: Heavy Domestic and General Contract WINNER RESIDENTIAL TUFTED Cavalier Carpets Classic Pinstripe Style and sophistication, two things which have long been associated with the ‘CLASSIC PINSTRIPE’ inspired by the cloths that have graced some of the finest apparel, created by Saville Row’s great artisans, we have designed carpet that will enhance the most elegant and refined interior. NAME OF COLLECTION: Classic Pinstripe CARPET CONSTRUCTION: Tufted Graphics FIBRE CONTENT: 80% Wool, 10% Nylon PILE WEIGHT: 36oz (1220 gms/m2) GAUGE/WOVEN EQUIVALENT: 1/10th Gauge NUMBER OF COLOURS: 8 SUITABILITY: Extra Heavy Domestic and Heavy Contract FINALISTS RESIDENTIALCREATIVE MARKETING INITIATIVE AWARD RESIDENTIAL CREATIVE MARKETING INITIATIVE AWARD Adam Carpets Castlemead Twist and Little Greene Adam Carpets approached well known paint company ‘Little Greene’ with a proposal to coordinate the new colours of Castlemead Twist with their paint. They agreed and they supplied paint for all of the marketing shots. Post cards have also been produced to offer consumers a guide to which paint/colour works with which colour of Castlemead Twist. These are sent out with all sample requests. NAME OF COLLECTION: Castlemead Twist FIBRE CONTENT: 80% British Wool, 20% Nylon PILE WEIGHT: 42 oz sq/yd or 1424 gms/m2 GAUGE/WOVEN EQUIVALENT: 1/8th Gauge NUMBER OF COLOURS: 60 SUITABILITY: Heavy Domestic and Medium Contract RESIDENTIAL CREATIVE MARKETING INITIATIVE AWARD Crucial Trading Where Inspiration Begins We launched our ‘Where Inspiration Begins’ campaign in September 2016. New lifestyle photography helps inspire while descriptive words create a new way of choosing your floor covering. Our logo was redesigned and the campaign was rolled out online and in a comprehensive brochure. We also created our first brand film demonstrating how a room can be transformed starting with the floor. Video: www.woolfloorshow.co.uk/crucial-trading WINNER RESIDENTIAL CREATIVE MARKETING INITIATIVE AWARD Brintons Fleece to Floor We wanted to set Brintons apart from the competition with ads and images that explain our heritage and craftsmanship as a manufacturer. The Fleece to Floor campaign launched with a series of videos and a print and online advertising schedule including collaborative editorial with TimeInc to further explore the Brintons product journey. Video: www.woolfloorshow.co.uk/brintons FINALISTS INNOVATION AWARD FOR WOOL INNOVATION IN CARPET INNOVATION AWARD FOR WOOL INNOVATION IN CARPET BIC Carpets NV Stone Stone is iconic, it is as modern today as it was 40 years ago when it was first made, this beautiful carpet can be fitted a s a wall to wall carpet or it can be supplied as a finished rug. NAME OF COLLECTION: Stone CARPET CONSTRUCTION: Wilton FIBRE CONTENT: 100% Pure New Felted Wool PILE WEIGHT: 4950 gms/m2 NUMBER OF COLOURS: 5 SUITABILITY: Luxury Domestic INNOVATION AWARD FOR WOOL INNOVATION IN CARPET Gaskell Wool Rich Marble Arch Recent consumer trends have been for softer fibres to be used in carpet. Marble Arch reflects these trends, but the use of a 3-ply 100% wool yarn makes the product extremely durable and hard-wearing. NAME OF COLLECTION: Marble Arch CARPET CONSTRUCTION: Tufted FIBRE CONTENT: 100% Wool PILE WEIGHT: 1350 gms/m2 GAUGE/WOVEN EQUIVALENT: 5/32nd NUMBER OF COLOURS: 8 SUITABILITY: Heavy Domestic WINNER INNOVATION AWARD FOR WOOL INNOVATION IN CARPET Alternative Flooring Barefoot Ashtanga Silk Barefoot Ashtanga Silk is a silky soft, deep pile carpet in a clever mix of rayon silk and undyed wool. It is the perfect marriage of sensory textures combining the warmth of wool with the luxury of silk rayon highlights. The collection is woven on traditional looms and offered in three natural colourways - Hero, Firefly and Eagle. NAME OF COLLECTION: Barefoot Ashtanga Silk CARPET CONSTRUCTION: Hand woven on traditional looms FIBRE CONTENT: 70% Wool, 30% Rayon Silk PILE WEIGHT: 3800 gms/m2 GAUGE/WOVEN EQUIVALENT: Quarter NUMBER OF COLOURS: 3 SUITABILITY: Lounge, Bedroom and Dining Room FINALISTS INNOVATION AWARD FOR INNOVATION IN YARN DEVELOPMENT INNOVATION AWARD FOR INNOVATION IN YARN DEVELOPMENT BIC Carpets NV Pave Berberi Pave Berberi is a 100% Pure Wool Flatwoven Wilton Carpet, it
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