RECYCLING COMPANIES ARE COMING ROUND How the Circular Economy Is Transforming Business Models
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N°1 MARCH 2018 WWW.SWISSQUOTE.COM CHF 9.- FINANCE AND TECHNOLOGY UNPACKED CRYPTOCURRENCIES “What is happening is rather incredible” INVESTMENTS Tesla and the dreamer’s paradox MARKETING The pink tax syndrome DOSSIER RECYCLING COMPANIES ARE COMING ROUND How the circular economy is transforming business models EDITORIAL SWISSQUOTE MARCH 2018 Towards a world without waste By Marc Bürki, CEO of Swissquote s we were preparing this in the examples provided as part p. 40 issue’s special feature on of our special feature. A growing p. 34 the circular economy, three number of companies are choos- Abig-name companies announced ing to rent goods long-term rather (almost in sync) that they would than sell them (Philips, Michelin); be taking steps to become more other companies are building a loyal sustainable: between 16 and 20 customer base by offering repairs January, McDonald’s, Coca-Cola and (SEB) and still others are forming Evian unveiled, one after another, very networks to make sure nothing goes ambitious goals in terms of waste to waste (Statoil, Novo Nordisk). management. Coca-Cola plans to re- cycle a bottle or can for every one it For now, these virtuous business sells worldwide by 2030. McDonald’s models are still few and far between announced that all of its packaging – but things can change fast! Will will be made from renewable sources companies that decide to stick to by 2025. Evian (owned by Danone) the ownership model be driven to ex- announced a similar goal, saying tinction by the rental economy? Will that it will use only recycled plastic consumers refuse to accept prac- to produce its bottles by 2025. tices they consider unacceptable? Several examples have left their What are we to make of these mark on consumers recently: Epson laudable efforts? It appears that and Apple were both suspected of preserving natural resources and intentionally limiting the life of their reducing pollution are becoming products, and H&M was accused of important issues when it comes to burning tonnes of unsold clothes. the reputations of large companies. McDonald’s made no secret about it: In addition to the circular economy, in a press release, the company said we also decided to cover another that its decision was in response to popular topic in this issue: crypto- growing demand from its customers. currencies. Virtual currencies such as ether, ripple and litecoin – and, of The circular economy is about course, bitcoin – can now be traded more than just recycled packaging on Swissquote’s platform. We have though. It applies to all goods, the been receiving thousands of requests idea being to create an ecosystem each week for new account open- where each object is either repaired ings. We felt that this exceptional or transformed. In such a system, situation deserves an exceptional the notion of waste in the tradi- response. Paolo Buzzi, co-founder tional sense becomes obsolete. and CTO of Swissquote, will tell you more about it in this issue. p. 58 This model offers plenty of economic Big Bang Unico GMT. benefits, which you can read about Happy reading! Carbon case. UNICO automatic movement with GMT function. BOUTIQUES Interchangeable blue and black rubber GN UN UIC MTT strap by a unique attachment system. 3 Hublot_Swissquote_BBGMT_200x260.indd 1 31.01.18 14:40 SWISSQUOTE MARCH 2018 TABLE OF CONTENTS SWISSQUOTE MARCH 2018 PUBLISHER TESLA Swissquote Chemin de la Crétaux 33 DOSSIER 1196 Gland – Switzerland T. +41 44 825 88 88 www.swissquote.com [email protected] Manager RECYCLING Brigitta Cooper COMPANIES ARE EDITORIAL Editor-in-chief COMING ROUND Ludovic Chappex 62 Associate editor Bertrand Beauté ENERGY Design director Natalie Bindelli and Caroline Fischer 72 CANA atelier graphique Route de Jussy 29 – 1226 Thônex 76 www.ateliercana.ch Editorial staff Stanislas Cavalier, Blaise Duval, Salomé Kiner, Jasmine Lecker, Martin Longet, Marie Maurisse, Grégoire Nicolet, Gaëlle Sinnassamy Layout Natalie Bindelli, Caroline Fischer, Coralie Meder (CANA atelier graphique), Cover CARS CANA atelier graphique 28 Photography 34 TRAVEL Thierry Parel, AFP, Keystone, iStockphoto, Newscom, Reuters Editing (English version) Ose Ayewoh, Marco Simon TABLE OF CONTENTS Translation Technicis Finance 3. EDITORIAL 22. DIGITAL DOSSIER: RECYCLING 58. SWISSQUOTE 72. TRAVEL PRINTING, BINDING AND DISTRIBUTION by Marc Bürki Smartphone Interview with Itria Valley, Stämpfli Ltd. The world’s not flat, Western trash Wölflistrasse 1 – 3001 Bern payments take off 34. 50. CTO Paolo Buzzi: the whimsical www.staempfli.com 8. SCANS it’s circular no longer “Cryptocurrencies boot of Puglia Economic 26. INVESTOR China’s treasure are here to stay” ADVERTISING survey INTERVIEW 40. Three examples of the 76. CARS Infoplus AG Traubenweg 51, CH-8700 Küsnacht Education’s virtuous economy 56. Interview with 60. Cryptocurrencies: Kia Stinger: [email protected] 16. TRENDS slow shift Gunter Pauli, can you talk the talk? there’s a new WEMF Climeworks: the Swiss Personalities, to digital 44. blue economy guru grand tourer REMP 2016: 50,756 ex. Print run: 60,000 ex. company recycling CO nations, innovations 2 62. STOCK EXCHANGE in town 28. ENERGY Tesla and Nespresso takes 18. PORTRAIT Hydrogen: 48. the dreamer’s paradox 80. TRIED AND TESTED its coffee...green! Datacolor shows the plan B of Virtual reality its Swiss colours electric vehicles 66. MARKETING table football ABONNEMENT The pink tax syndrome SUBSCRIPTION CHF 40.-40 FOR pour 6 6ISSUES numéros www.swissquote.ch/magazinewww.swissquote.ch/magazine/f/ JÉRÉMY BIDON / TESLA KIA ISTOCK 4 5 60 YEARS OF ADVENTURE AND DISCOVERY SWISSQUOTE MARCH 2018 SCANS SWISSQUOTE MARCH 2018 agriculture RANKING MERGERS CONTINUE SCANS IN THE SEEDS MARKET THE TOP FIVE SEMI-CONDUCTOR SELLERS (in global market share) 1. INTEL robotics 15.7% ABB PARTNERS WITH KAWASAKI “We’re watching 2. SAMSUNG the Trump 11.7% 3. QUALCOMM administration’s 4.5% actions very SYNGENTA 4. SK HYNIX closely and When will the concentration of the 4.3% are preparing global seeds market end? Syngenta 5. BROADCOM announced in November that it acquired 3.8% to take every Dutch subsidiary Nidera Seeds from Chinese cereal giant Cofco for an step necessary, Source: Gartner, 2017 undisclosed amount. This transaction, $136 BN including which must still be approved by the The total spent by insurance legal action” competition authorities, will increase TOP FIVE US COMPANIES companies globally to pay for the Basel-based multinational’s posi- WITH THE MOST MONEY tion in South America, where Nidera is damage caused by natural IN OFFSHORE ACCOUNTS Rose Marcario, CEO of Patagonia, active. This merger is just one of the (in billions) and man-made disasters following US President Trump’s many acquisitions of the past few years in 2017, up 110% from the order to decrease the size of two from the industry’s top three: Syngenta, 1. APPLE previous year, according to natural national monuments Monsanto and DowDuPont. The trio con- $200.1 Swiss reinsurer Swiss Re. trols 55% of the market, according to 2. PFIZER This is the third highest Le Temps, and this market share could $193.6 amount ever recorded. bump up to 59% if the merger between 3. MICROSOFT Monsanto and Bayer is approved. $124 SYNN MON DWDP 4. GENERAL ELECTRIC $104 5. IBM $68.1 pharma ZUR ROSE IS PLAYING ITS CARDS RIGHT IN EUROPE Source: Oxfam, 2017 Zur Rose is hungry for more. The Thurgau-based group specialises in TOP FIVE VIDEO GAME CONSOLES mail-order prescription sales and is SOLD IN 2017 (in millions) increasing its presence in Germany. “We’re opening Demonstration of an The company, located in Frauenfeld ABB robot at a tech (TG), recently completed back-to-back a new store in trade show in Tokyo. acquisitions of Eurapon, a local pre- 1. PLAYSTATION 4 GALINA BUTOVA / SPUTNIK AFP GALINA BUTOVA China every scription distribution service provider, 13.8 Zurich’s ABB and Japanese indus- and promote their own robots and Vitalsana, a Dutch online pharma- 2. NINTENDO SWITCH 15 hours” trial group Kawasaki are part- independently, but they will work cy that is mainly active in Germany. In 8.5 nering to develop collaborative together on technical aspects and due time, Zur Rose, founded in 1993 3. XBOX ONE Howard Schultz, CEO of US and headed by Walter Oberhänsli, is coffee chain Starbucks, at robots, dubbed “cobots”. The two awareness campaigns aimed at 4.6 companies will share expertise NGOs, politicians and the general targeting all of Europe, where only 4% the grand opening of the biggest 4. NINTENDO 3DS and promote the benefits of public regarding the advantages of prescriptions are sold via mail-order, Starbucks in the world 4.3 in Shanghai cobots, which are currently used of this robotics technology. The according to Le Matin Dimanche. “For in the industry to assist human first result of the collaboration us, Europe is uncharted territory,” said 5. PLAYSTATION VITA workers and automate certain was a two-armed robot that was the CEO according to remarks reported 0.6 tasks. ABB and Kawasaki will presented in Tokyo at the end of by the Swiss daily. both continue to manufacture 2017. ABBN 7012 ROSE ZUR ROSE Source: VGChartz 8 9 SCANS SWISSQUOTE MARCH 2018 SCANS SWISSQUOTE MARCH 2018 SCANS video games WILL HARRY POTTER BE AS KICKSTARTER POPULAR AS POKÉMON GO? Soon, meals with friends may be inter- rupted by a Basilisk, a Dementor or a Niffler. Following the incredible success of Pokémon Go – a mobile augmented reality game where players attempt to capture the most fantastical creatures “We don’t want to – Niantic is adapting Harry Potter in the compete with our same vein in partnership with Warner rivals in terms Bros. Very few details have been made of resolution and public as of yet, but the game’s objec- tive will be to “explore neighbourhoods pixels.