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Cards Against Creativity Cards Cards Cards Against Against Against Creativity Creativity Creativity Cards Cards Cards Against Against Against Creativity Creativity Creativity It was a perfect This job would be An effective project until great if it weren’t creative ______________. for _________. environment includes _______, _______, and _______. “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com Sales reps? I’d My boss is so When my account rather work with clueless, he thinks exec says ________. that ________ is ________, he really actually ________. means ________. “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com Cards Cards Cards Against Against Against Creativity Creativity Creativity Cards Cards Cards Against Against Against Creativity Creativity Creativity The client said Strategically The rep told the they loved your speaking, the client what file vision for the project should formats we accept, project, they only ________. but they still gave want to change us ________. ________. “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com I asked for I love working here. People ask me ________ to Whenever I ask for all the time what complete the ________ they give the secret is to project, the me ________. my creativity, I tell client only gave them it’s ________. ________. “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com Cards Cards Cards Against Against Against Creativity Creativity Creativity Cards Cards Cards Against Against Against Creativity Creativity Creativity I may be a Deadlines are for If I had a nickel temperamental ________. for every time I artist, but you’re a was promised ________. ________, I’d have ________. “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com I knew I had the My campaign In my spare time client right where I presentations are at work, I redesign wanted him when I the best. I start ________. saw him ________. with ________, then add ________, and finish them off with ________. “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com Cards Cards Cards Against Against Against Creativity Creativity Creativity Cards Cards Cards Against Against Against Creativity Creativity Creativity When a sales rep I tried explaining There are two says ________, ________, but types of clients: what he’s really the client looked ________ and saying is ________. at me like I was ________. ________. “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com I’ve forgotten more The client wanted Creativity is a about ________ Comic Sans. I concept lost on than my boss will offered him people who ever know. ________ instead. ________. “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com Cards Cards Cards Against Against Against Creativity Creativity Creativity Cards Cards Cards Against Against Against Creativity Creativity Creativity Let’s forget the I spent so much There’s a word for feedback for a time staring at clients like you. It’s moment, what if we ________ that I ________. ________. ________. “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com A client told me he I wanted to It’s great to be a has a ________ upgrade my creative mind in a who could do my ________, so I workplace full of job for ________. went out and ________. bought ________. “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com Cards Cards Cards Against Against Against Creativity Creativity Creativity Cards Cards Cards Against Against Against Creativity Creativity Creativity Microsoft Word. An hour. Graphic design. “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com Web design. Contrast, Process color. Alignment, Repetition, and Proximity “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com Cards Cards Cards Against Against Against Creativity Creativity Creativity Cards Cards Cards Against Against Against Creativity Creativity Creativity Spot color. Everything. Nothing. “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com Crying hopelessly The brutal sting of Working with into my pillow rejection. idiots. every night. “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com Cards Cards Cards Against Against Against Creativity Creativity Creativity Cards Cards Cards Against Against Against Creativity Creativity Creativity Making the sale. Cowering on my Accepting my fate. knees begging forgiveness. “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com My unacceptable Drinking to make Repetitive smoking habit. the noises stop. dreaming. “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com Cards Cards Cards Against Against Against Creativity Creativity Creativity Cards Cards Cards Against Against Against Creativity Creativity Creativity The Pantone Color Typography. Papyrus. Matching System. “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com White space. Convert to Color separations. outlines. “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com Cards Cards Cards Against Against Against Creativity Creativity Creativity Cards Cards Cards Against Against Against Creativity Creativity Creativity Halftones. Linescreen. Pixels per inch. “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com Dots per inch. Pleading my case. The way it was before you opened your mouth. “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com Cards Cards Cards Against Against Against Creativity Creativity Creativity Cards Cards Cards Against Against Against Creativity Creativity Creativity Proving yet again Pointless Ten minutes. that I was right. meetings. “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com The Mac vs. PC Endlessly A poorly debate. discussion what constructed we already agreed creative brief. upon. “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com Cards Cards Cards Against Against Against Creativity Creativity Creativity Cards Cards Cards Against Against Against Creativity Creativity Creativity A rousing game Compromising Uncontrollable of blame the smartphone gas. designer. photos. “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” “Intelligent design for evolved marketing.” www.BigOpposableThumb.com www.BigOpposableThumb.com www.BigOpposableThumb.com Lunch break. Abject failure. A witty comeback. “Intelligent design for evolved marketing.” “Intelligent
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