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Bbc Sounds We Had… QUARTER 1 2021 BETWEEN JANUARY AND MARCH 2021, ON BBC SOUNDS WE HAD… Another record quarter with 342 million plays of all content across radio, podcasts and music mixes. An average weekly audience of 3.7 million users across the app, website and voice activated devices with a peak of 3.9 million. A record 149 million plays to on-demand radio and podcast content in this quarter. A total 4.3 million plays of music mixes*. Source: BBC ATi, Q1: w/c 28/12/20 – w/c 22/03/2021 inclusive 2 BBC SOUNDS * Sounds music mixes only, network mixes are included in overall OD figure as per previous editions HOW ARE AUDIENCES LISTENING? Live v On-demand (Hours) Live v On-demand (Plays) 35% 45% 55% 65% Live On-demand Source: BBC ATi, Q1: w/c 28/12/20 – w/c 22/03/2021 inclusive BBC SOUNDS BBC SOUNDS – ON-DEMAND RADIO Top Ten OD Programmes: Plays – All Top Ten OD Programmes: Plays – U35 Top Ten OD Programmes: % – U35 skew 1 The Archers – R4 1 Radio 1 Anthems – R1 1 Radio 1 Anthems – R1 The Thursday Murder Club by Richard Osman - Radio 1’s 24-Hour LOL-a-thon with Scott & Chris 2 2 Radio 1’s Dance Anthems – R1 2 R4 – R1 3 Hercule Poirot – R4E 3 The Archers – R4 3 Radio 1 Breakfast with Greg James – R1 4 Drama – R4 4 The Unbelievable Truth – R4 4 Kenny Allstar – R1X 5 Desert Island Discs – R4 5 In Our Time – R4 5 Nick Grimshaw – R1 6 In Our Time – R4 6 Football Daily – 5L 6 Scott Mills – R1 7 The Unbelievable Truth – R4 7 Elis James and John Robins – 5L 7 Radio 1 Early Breakfast – R1 8 Paul Temple – R4E 8 Radio 1 Breakfast with Greg James – R1 8 1Xtra’s Rap Show with Tiffany Calver – R1X 9 The Infinite Monkey Cage – R4 9 Woman’s Hour – R4 9 Radio 1’s Future Sounds with Annie Mac 10 Woman’s Hour – R4 10 Radio 1's Dance Party with Annie Mac – R1 10 Radio 1’s Party Anthems – R1 %U35 filtered on min. 10,000 U35 plays 4 Source: BBC ATi, Q1: w/c 28/12/20 – w/c 22/03/2021 inclusive BBC SOUNDS BBC SOUNDS – MUSIC MIXES Top Ten Music Mixes Q1 2021 1 Mindful Mix 2 Sounds of the 90s with Fearne Cotton 3 6 Music Artist in Residence 4 Pace Setter 5 The Morning After Mix 6 Tearjerker with Jorja Smith 7 The Happy Hour from Radio 1 8 Ambient Focus 9 Downtime Symphony 10 Classical Focus 5 Source: BBC ATi, Q1: w/c 28/12/20 – w/c 22/03/2021 inclusive BBC SOUNDS BBC SOUNDS – PODCASTS Top Ten Podcasts: Plays – All Top Ten Podcasts: Plays – U35 Top Ten Podcasts: % – U35 skew 1 Grounded with Louis Theroux – R4 1 Grounded with Louis Theroux – R4 1 The YUNGBLUD Podcast – R1 2 Newscast – BBC News 2 That Peter Crouch Podcast – 5L 2 6 Degrees from Jamie and Spencer – R1 3 Americast – BBC News 3 You’re Dead To Me – R4 3 The Gemma Collins Podcast – R1 4 You’re Dead To Me – R4 4 Newscast – BBC News 4 James Acaster’s Perfect Sounds – BBC Sounds 5 Fortunately… with Fi and Jane – R4 5 Americast – BBC News 5 Press X To Continue – BBC Sounds 6 The Battersea Poltergeist – R4 6 6 Degrees from Jamie and Spencer – R1 6 Tailenders – 5L 7 That Peter Crouch Podcast – 5L 7 Evil Genius with Russell Kane – R4 7 That Peter Crouch Podcast – 5L Teach Me A Lesson with Greg James and Bella 8 The Cipher – BBC Sounds 8 Bad People – BBC Sounds 8 Mackie – 5L 9 Evil Genius with Russell Kane – R4 9 Tailenders – 5L 9 Di’s Salon – R1 10 Bad People – BBC Sounds 10 The Battersea Poltergeist – R4 10 Life Hacks – Lockdown Wellbeing – R1 %U35 filtered on min. 10,000 U35 plays 6 Source: BBC ATi, Q1: w/c 28/12/20 – w/c 22/03/2021 inclusive BBC SOUNDS BBC PODCASTS AND ON-DEMAND RADIO PROGRAMMES ON THIRD PARTY PLATFORMS In total there were 265 million global podcast downloads across the world between January – March 2021 Top Podcasts – Global Downloads Top Podcasts – Global Downloads 1 Global News Podcast – WS 11 6 Minute English – WS 2 The Documentary – WS 12 That Peter Crouch Podcast – 5L 3 In Our Time – R4 13 The English We Speak – BBC Radio 4 Desert Island Discs – R4 14 The Infinite Monkey Cage – R4 5 Woman’s Hour – R4 15 Newshour – WS 6 Grounded with Louis Theroux – R4 16 Witness History – WS 7 Football Daily – 5L 17 You’re Dead To Me – R4 8 Newscast – BBC News 18 More or Less: Behind the Stats – R4 9 Friday Night Comedy – R4 19 Coronavirus Global Update – WS 10 Business Daily – WS 20 The Archers – R4 7 Source: BBC Podcast downloads server, Jan – March 2021 - Global downloads BBC SOUNDS NOTES The data and insight provided in this pack covers listening across the BBC Sounds app, website and voice activated devices in the period January – March 2021 (Q1) ; Source: BBC ATi, Q1: w/c 28/12/20 – w/c 22/03/2021 inclusive 8 BBC SOUNDS.
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