VBXBBBHL *************************3-DIGITa, NNE ,ficc10711590374P 20000619 edl 078 ELAURAK JONES, ep 2 530G VoL 10 No. 30 THE NEWS MAGAZINE OF THE MEDIA July 2+. 2000 $3.50 MARKET INDICATORS National TV: Mixed Summer Ratings Soar CBS is tryirg to find ways to get more Broadcast and cable TV viewership is at its highest inyearsPAGE 6 advertisers rito its white-hot Survivor, NETWORK TV while ABC's Millionaire is attracting advertisers in scatter. Most every- GMA Gaining thing else is slow. On Today Net Cable: Sleepy The dot -corn, rush is NBC a.m. show, apparently over, allow- ing agency execs to still on top, eyes meet tee times. Movie studios and back -to - new third hour school advertisers are PAGE 7 placing scatter dollars. Spot TV: Cool MAGAZINES Advertisers ramp up for third quarter, anticipat- ing bei-g sqpeezed out Toyota Maps by politicals and Olymp cs. Beverages, Alt Route movies and back -to - school spending is flat. Looks to shift ad Radio: Soft dollars to large- The radio market is softer thai expected in circulation titles July. Automotive is off PAGE 8 slightly, and Internet advertising has slowed, Margaret Loesch even tt-e dot -corn RADIO capital, &sr Francisco. faces a long road Buyers expect business Arbitron May in building the to revue August. Odyssey channel Magazines: Cooling End Up in Play Direct -response adver- into a force in tising cominues to drop Spinoff from off in print, as the family -friendly TV Ceridian could category reorganizes. By Megan Larson 3 0> trigger a sale Page 11 E HUM c -a' 0 749688 4 PAGE 8 Ifiril"iittItt ritICK.VVE111% 1(1$101tilOUR 41oIENCE REND' M RF7 e' . . 4=4 c-2 o** I t vts BUSINESS INNOVATION POWERED BY TECHNOLOGY CUSTOMER ECONOMY The Complete Picture 330 degrees of data P. 44 From consumer to partner P. 61 Thought leacers pr.zzle out power shift P. 80 NO ONE ILLUMINATES THE CUSTOMER ECONOMY LIKE INFORMATICAWEEK. toll01.11111111w-tpo In today's IT marketplace, a nen powe- NiA1,0113:1( shift has emerged. One that's drivii: business innovation faster than ever I3Efore. It's called the Customer Econcmy, and your ability to recognize and embrace it could W3 I determine your company's success tcday and town the road. The key is technology. Because it's technology - and your skill in harnessing it - that enables companies to get closer to custorrers. Develop a stronger customer base. An i cement lasting customer relationships Given this, is it any woodar so many business leaders trust informatiooWeek to help them make total sense of 7oday's Customer EcononV. From print to online, research to events, friormafer Week is the voice of the Customer Eccnomy. And the one brand focuses solely on erabling IT buyers to ac -neve business innovation while enhanciroc custo Tier loyalty. To learn more about how .rformatonWeek can fully111.1 -mate tne Customer Economy for readers and advertisers alike, cal Mike Friedenberg, Publisher, at 516-E62-5424. fiforma'onWeek the m Jlti-dimensional innovation aid intelligence tool. C:111 informationweek.com PrintOr rine rivr,--xi-1:2: rr; ri INfORMATIONWEEK L aura K. Jones AT DEADLINE SAG/AFTRA Talks With Advertisers Break Off More Staff Changes at Mademoiselle No reported progress was made Friday toward ending the 11 - Two top staffers were dismissed last week from Conde Nast's week -old Screen Actors Guild/American Federation of TV & Mademoiselle shortly after the first issue under editor in chief Man - Radio Artists strike against the radio and television advertising di Norwood hit newsstands. Art director Edward Mann, who industry, despite the participation of federal mediators. No new joined the monthly from File, and deputy art director Ed Melnit- negotiations were scheduled. At issue are the residuals that per- sky were both cut loose. "I've brought a hell of a lot of people on formers earn for their appearances in TV commercials. Actors board, and two of them just didn't work out," said Norwood. The are compensated on a pay -for -play basis for commercials on magazine also recently lost photo editor Carla Popenfus to the network television but are paid a flat rate for cable TV appear- same position at Allure, as well as managing editor Faye Haun, ances, which SAG/AFTRA wants switched to a pay -for -play who is leaving to freelance. Kate Westerbeck, former m.e. of the formula. Representatives for the advertising industry want to defunct Women's Sports & Fitness, will succeed Haun. issue a flat rate for network appearances. Dunning & Co. Studying CNET's ZDNet Buy Love Cruise Could Set Sail at Fox CNET Networks last week agreed to acquire ZDNet for an In an attempt to tap into the popularity of CBS' estimated $1.6 billion in a stock swap. Together, Survivor series, Fox is in discussions to bring a the two companies, which specialize in technolo- relationship -survival reality show to its prime - gy information, will reach an audience of 16.6 time schedule, according to a Fox executive with INSIDE million users monthly, making the merged oper- knowledge of the plans. Tentatively titled Love ation the eighth -largest Internet property. Ziff Cruise, the show, from The Real World producers Davis Media, which was formed when private Mary Ellis Bunim and Jonathan Murray, would equity firm Willis Stein & Partners and Jim take place on a cruise ship and involve eight men Dunning purchased the publishing arm of Ziff - and eight women, all strangers, who are asked to Davis Inc. in April, has a three-year licensing pair up on the ship. At the end of each week, one agreement with ZDNet to provide exclusive couple will be voted off, and the remaining peo- content from its magazines for the Web site. A ple will pair up with different partners. ZDM representative said the company is in the process of determining if the CNET purchase Fine May Fill Blank Slate at W will affect that arrangement. Glamour publisher Deborah Fine is said to be a strong contender to succeed W publisher Susan Dan Brewsterwastes no time Addenda:Dick Kurlander, vp/director of Blank, according to an executive familiar with the in shaking up Grunar+Jahr programming at rep firm Petry Television, will discussions. Blank was dismissed last week by 22 resign Aug. 15 after 14 years with the company... Fairchild Publications president/CEO Mary Robert Sims, senior vp of the National Geo- Berner, reportedly over the title's sluggish ad sales Local Media graphic Society, has been named executive vp and performance. Fine was associate publisher and a 16 new president of the magazine group...BBC protegee of Berner's at Glamour. An announce- America, currently in 13 million homes, signed ment could come as early as this week. Blank, W's Market Profile carriage deals with Tune Warner Cable and publisher for the past five months, had replaced 18 Comcast last week, which will increase the net- onetime Jane publisher Lorin Littler. work's subscriber base to 30 million by the end of The Media Elite 2003...Richard Spencer was named editor in DOJ Approves CCU/AMFM Deal 39 chief of Bauer Publishing's Twist, replacing Clear Channel Communications last week won Media Person founding editor Lisa Lombardi, who was ousted approval from the Department of Justice to last week by Bauer president Hubert Boehle... 46 close its $23.5 billion acquisition of AMFM. As New York Times national editor Dean Baguet part of the approval, the DOJ is requiring Clear will join the Los Angeles Times as managing editor, Channel to divest 99 radio stations in 27 markets, less than the effective Aug. 4...Roberta Caploe, executive editor of Prime- 110 stations in 37 markets Clear Channel announced it would dia's Seventeen, was promoted to editor in chief of Primedia's divest in March. Despite the green light, the DOJ still has not Youth Entertainment Group. decided if it will require Clear Channel, which owns outdoor company Eller Media, to divest some or all of AMFM's 30 Correction:In a news story in last week's issue, Internet percent interest in Lamar Advertising, another outdoor outfit. Broadcast Systems was incorrectly identified. MEDIAWEEK (ISSN 0155-176X) is published 48 times a year. 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Copyright, 2000 ASM Communications, Inc., a subsidiary of BPI Communications Inc. No part of this publication may be reproduced, stored in any retrieval system,or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Reprints (651) 582-3800. www.mediaweek.com July 24, 2000 Mediaweek 5 MEDIA WIRE Networks Bask Ed Wilson Exits CBS Syndie Post; Could Land at NBC The recent turnover in the top ranks of syndication companies continued last week with Ed Wilson's resignation as In Summer Heat president/COO of CBS Enterprises, which oversees King World Productions. Stoked by fresh programming, viewership is at its highest in 6 years Wilson told the CBS Enterprises staff he declined to renew a contract that expires TELEVISION / By John Consoli in mid -August so that he can explore oth- er opportunities. High on that list is the he broadcast networks are enjoy- CBS has seen its numbers soar this sum- prospect of launching a syndication divi- ing their hottest summer since mer with the young -skewing reality hits sion for NBC Studios. 1994, as reality, game shows and Survivor and Big Brother. CBS' 18-49 rat- Wilson joined CBS in January 1996 wrestling have kept coach pota- ings are up 24 percent, to a 3.1, and its 18- and launched the company's Eyemark toes firmly in place since the 34 viewership has jumped 41 percent, to a Entertainment unit, which recently was broadcasters' prime -time season 2.4. CBS is up 3 percent in households. folded into King World. officially concluded seven weeks ago. Cable ABC, boosted by fresh episodes of Who "If he's available to talk to us, we'll also is sharing in the summer audience boun- Wants to Be a Millionaire several talk," Scott Sassa, NBC West Coast presi- ty, with prime -time ratings for ad -supported nights per week this summer, is up dent, said of Wilson last week "We have networks also up over last year. almost 18 percent in households, to decide what we want to do." The number of people watching broad- to a 6.6. ABC rose 13.8 percent in At CBS, no names have surfaced so far cast and cable television this summer is at its the 18-49 demo, to a 3.3. regarding Wilson's replacement. Staffers highest level said it is unlikely that CBS Enterprises since Nielsen Summer Prime -Time Ratings chairman/CEO Roger King will absorb Media Research Wilson's duties. "Ed was handling admin- introduced peo- Households Adults 18-49 istration and programming development, ple meters 2000 1999 % Change 2000 1999 % Change and that's not what Roger does," said a to measure ABC 6.6 5.6 +17.9 3.3 2.9 +13.8 source dose to Wilson. -Daniel Frankel viewership back CBS 6.9 6.7 +3.0 3.1 2.5 +24.0 NBC 6.8 6.7 +1.5 3.9 3.7 +5.4 in 1988. For the Fox 4.0 4.5 -11.1 2.6 2.9 -10.3 first seven weeks UPN 2.2 1.5 +46.7 1.4 0.8 +75.0 Cable's Profile Rises at TCA9 of the summer WB 1.7 2.3 -26.1 1.0 1.2 -16.7 While Syndication's Falls TV season, the Viewing periods are May 25 to July 16, 2000, and May 29 to July 18,1999 The Television Critics Association, which average level of Source: Horizon Media analysis of Nielsen Media Research data will conclude its annual summer press homes using tour in Pasadena, Calif., this week, next television (HUT) is 54.5, up from 52.8 for Thanks a Million(aire): Summer reruns of year will add an additional day for cable the corresponding period last year. In 1994, ABC's The Practice are up 28.4 percent. networks to make presentations during its the summer HUT level was 53.2. winter and summer sessions, on a test In the all-important 18-49 viewer Even some reruns are getting a lift. Re- basis. The TCA also will drop syndica- demo, the Big Four networks (NBC, CBS, peats of ABC's The Practice, which has fol- tors from its press -tour lineup. ABC and Fox) are up 8 percent this sum- lowed Millionaire on Sunday nights this The cable networks, which currently mer. "Without Fox, which is down 10.3 per- summer, are up a whopping 28.4 percent in have four days during the summer TCA, cent in 18-49 (see chart), the gain is even households, to an 8.6. requested a fifth day of presentations. stronger. In cable, ratings for basic net- UPN, with new installments of its TCA president Eric Kohanik, of TV works during the first seven weeks of the wrestling showcase WWF Smackdown, has Times, said the organization agreed to the summer TV season are up 4 percent over beefed up 46.7 percent in households and request but wants cable to better organize last year, and total cable viewership is up 5 75 percent in viewers 18-49. its presentations. "Instead of having percent, according to a Turner Entertain- While a bigger helping of first -run pro- MTV appear on one day and TNN on ment analysis of Nielsen data. gramming has helped four of the six broad- another, we would like to have a Viacom Viewers' record -level interest in summer cast networks draw more viewers this sum- block of time so they can address all their programming has sent broadcast and cable mer, repeats of most dramas and comedies operations together," Kohanik said. nets scrambling to develop fresh shows for are tanking, as usual -particularly on Fox "We'll see how it works out beginning at summer 2001. From all indications, the net- and on the WB.Allof the WB's repeating the winter tour in January." works' practice of using summer as a dump- dramas and sitcoms are down by more than Meanwhile, syndicators' Synditel day ing ground for reruns and failed pilots is 20 percent compared to last summer, except has been dropped (continued on page 8) headed for extinction -and the ratings race for Thrift, the Vampire Slayer, which is off 9 is becoming a year-round affair. percent. Fox's Ally McBeal reruns are down 6 Mediaweek July 24, 2000 www.mediaweek.com 32 percent in households from last summer. TV's traditional economic model, which forces the networks to air repeats during the summers to cover production costs,"is Morning -Show Mania gasping for air," admitted Sandy Grushow, chairman of Fox Television Entertainment As `GIVIA' ratings gains continue, gbday' gears up for 3d hour Group. Based on the popularity of fresh NETWORK TV /ByJohnConsoli programming this summer, all the nets say they will move quickly to change the model. Today executive producer Jeff Zucker pushed hard to get fresher stories on the air. "I think for everybody, the notion of said last week that he had wanted to And she convinced her longtime colleague summer being a time of burning off inven- expand the NBC morning program Sawyer to join GMA while she continued tory and managing cost the best you can is to three hours a year ago but waited her other prime -time news duties. "I had over," said Lloyd Braun, co-chairman of to get an idea of the type of competition it prepared a very long pitch to ask her to join ABC Entertainment TV Group. 'We're all would be facing from the new CBS Early the show. But I didn't get to my second sen- in this for 52 weeks a year." Show and a revamped Good Morning Ameri- tence before she said 'yes,'" said Ross. The 365 -days -a -year strategy has been ca on ABC. Now he knows. Sawyer and Gibson have clearly clicked. practiced by cable nets for years, and the irony Zucker was at Since the two of broadcast's growing success with the for- the Television Crit- joined the show on mula is not lost on them. "This is the best tes- ics Association press Jan. 18, 1999, timony to the strength of the [cable] business tour in Pasadena, GMA's household we've had in a long time," said Bob Sieber, Calif., last week to ratings have risen Turner Broadcasting vp/audi- discuss the Oct. 2 28 percent, to a 3.7 ence development rollout of the from a 2.9, while Braun said ABC is evaluat- three-hour Today. the show has picked ing several pilots that the net- He said the "real up close to 400,000 work may begin shooting in the battle" is for sec- more adult 18-49 next few months for summer ond place and that viewers, a 29 per- 2001 premieres. While this Today is expanding cent bump. Today, summer's network hits are pri- to further distance while holding on to marily game and reality shows, itselffromthe its top ranking, has future summer fare will also competition. produced the same include new sitcoms and dra- "I like to talk in household number mas, Braun said. But several terms of viewers," Gibson and Sawyer have GMA on a winning streak. pre- and post-Saw- obstacles still must be overcome Zucker said. "At yer and Gibson: 5.2. to produce quality first -run its worst, GMA was 2.4 million viewers The success of the revamped GMA has summer comedies and dramas. behind us. Now the gap is about 2 million. led some industry observers to speculate "You have casting pools and When it gets to under 1 million, I'll start about what might happen if Sawyer and writers that are only available in worrying." Gibson were to depart the show now that certain windows [of the calen- Cause for concern might come sooner it's back on its feet. Insiders at ABC believe dar]," the ABC exec said. than Zucker expects. According to recent Sawyer has committed herself for another Grushow said the networks Nielsen Media Research numbers, GMA year and are unsure where Gibson stands need to work with the studios to create a has pulled as close as within 1.5 million long-term. But GMA has been giving more model under which some shows can be pro- viewers in recent weeks. And while Zucker air time to Jack Ford and Elizabeth Vargas duced for $800,000 to $900,000 per has reigned as producer of the top morn- as guest hosts, and Cynthia McFadden also episode, rather than the current prime -time ing show for the past five years, GMA- has seen her exposure on the show climb. average of $1.8 million. This would enable with its co -hosts Diane Sawyer and Charles Both Zucker and Ross agree that tap- the networks to air more first -run fare dur- Gibson and with executive producer Shel- ping into viewers' mornings is not an easy ing the summer without having to broadcast ley Ross, who came on board with the task and that once accomplished, it's hard repeats of those episodes to avoid a loss. anchors a year and a half ago-continues to to break viewers' habits. Zucker said it As the nets ramp up production of improve. Even Zucker admits that the took him about three years to assemble the more original summer shows, advertisers changes at GMA "have certainly made it a current on -air team at Today. At the same should be willing to help foot the bill. "It's better program than it was." time, Ross has been quietly building a about time the networks offer fresh pro- But bolstering the show was no easy team of her own, and media buyers have gramming in the summer," said Bob Igiel, task for Ross. "It had hit third place just taken notice. who heads the buying unit at The Media before I got there. My first job was to stop "Not only has advertising on GMA Edge, whose client AT&T isa major the free fall and then to fix the infrastructure become more attractive, but a stronger sponsor of Millionaire. "They should have of the show," said Ross. GMA makes the entire daypart more com- done this years ago. They can find ways to GMA at the time ran under the jurisdic- petitive to advertisers," said John Rash, program [summer] cheaper, and not just tion of ABC's news division, but as Ross chief broadcast negotiator at Campbell with reality shows. Everyone has been remembers it, "we didn't have a seat at the Mithun Esty. "GMA will pressure Today to afraid to break the mold." table." Ross expanded GMA's news staff and get even better." www.mediaweek.com July 24, 2000 Mediaweek 7 MEDIA WIRE Toyota Shifting Gears from the tour, following the no-shows this month of several high -profile stars of New print strategy in works, focusing on large -circulation titles syndicated programs. "If the studios can't guarantee that their big names will be MAGAZINES /By Lisa Granatstein here, it's not worth having the studios Toyota Motor Corp. is expected to the fourth -biggest car spender, behind here," said one TCA member who announce in coming weeks it will Ford Motor Co. Among the 161 maga- requested anonymity. -John Consoli concentrate its print spending this fall zines tracked by CMR carrying Toyota on a core group of large -circulation ads last year, heavy hitters included Time Minority Broadcasters Push magazines, many of which will likely be part Inc.'s People, which last year raked in $16 of corporate buys. Independent publishers or millionfrom Ownership Agenda in D.C. companies with small stables of titles could the automak- Minority broadcasters last week called on be shut out of the 2001 model year. The plan er, and News- Congress and the FCC to maintain cur- was said to be jointly developed by Toyota week, which rent regulatory controls on broadcast and agency of record Saatchi & Saatchi. scored$11.6 ownership. "Consolidation is the worst "Toyota is evolving its media plan to get million. Small- thing that's ever happened to minorities greater frequency," said an exec familiar with ertitles,like and small businesses," said Roel Campos, the strategy. Having increased next year's Worth Media's senior vp of El Dorado Communications, models to 17 from a dozen in 2000, "Toyota 276,286-circ an operator of Spanish -language radio doesn't have the marketing budget to spend Civilization, last stations. Campos and other minority a lot more, so it will have to spend smarter." year carried broadcasters, financiers and public inter- "They've reorganized how they market only $197,500. est groups met in Washington last week the cars into different groups," added a "I'm concerned at a media -diversity session sponsored by publishing exec. "They're focusing more about every ad- IAM COROLLA. the Commerce Department's National on demographic groups and different kinds vertiser,"said HEAR ME ROAR? Telecommunications and Information of segments rather than by car lines in William Hol- Administration. The NTIA is preparing order to get more brand reinforcement." iber, U.S. Small magazines might lose an update, due this fall, of its 1998 report While word of Toyota's new strategy has News World Toyota ads as the automaker on minority broadcast ownership. trickled down to some publishers, the Report pub- changes course this fall. While the total number of minority automaker's plans have yet to be finalized, lisher, on the owners in broadcasting has declined over said Steve Sturm, Toyota's vp of marketing. possible shift. "But we want to work very the past two years, a few minority -owned "We have to get our budget approved first." closely with [Toyota]." groups have grown larger. The challenge Amid speculation of a changing strategy, Toyota's more focused marketing plan will be to sustain that growth, said attor- Toyota last week unveiled a $15 million comes just a year after Ford moved $100 ney Antoinette Cook Bush. "There is a campaign for its new car, Prius, that will million of its print budget to other media. lot of pressure on the FCC and Congress appear in August issues of titles including But Ford has backtracked, lifting its ban to further relax ownership regulations," Newsweek and Vanity Fair. on some tides, including ESPN The Mag- Bush said. 'We must remain vigilant and Last year, Toyota invested $186 mil- azine, which will begin running Ford ads keep current restrictions in place." lionin magazines,accordingto starting with its Sept. 4 issue. -with Jeff For minority broadcasters, funding is Competitive Media Reporting, making it Green and Jack Feuer still the biggest barrier to growth since Congress' 1995 elimination of minority tax certificates. "It's difficult for a compa- ny my size to break through," said Lyle Banks, president/CEO of TV -station own- Arbitron Goes It Alone er Banks Broadcasting. -Katy Bachman Ratings service to spin off from Ceridian; a sale could follow Acme to Expand Its Ties RADIO /By Katy Bachman To the WB With 3 New Affils After owning it for 33 years, Ceridi- Arbitron contributed only about 15 per- Acme Communications, owner of 10 TV an, parent company of Arbitron, is cent of Ceridian's $1.3 billion in revenue in stations in midsized markets and the finally letting go of its cash -cow 1999, and there is no synergy between it and third -largest affiliate group of the WB radio ratings business. Ceridian's human resources and business network, last week acquired rights to In a deal structured as a tax-free reverse outsourcing operations. But because of four new station licenses issued by the spin, Arbitron and Ceridian will split into Arbitron's consistent 30 -plus percent annu- FCC in Portland, Ore.; Richmond, Va.; two publicly traded companies by Jan 1. al profit margins, Ceridian has held onto the Flint -Saginaw -Bay City, Mich.; and The move, announced last week, increases ratings service. Lexington, Ky. (continued on page 10) the likelihood that Arbitron will end up in Potential buyers will be free to approach the hands of a new owner. Arbitron directly once the six-month "quiet 8 Mediaweek July 24, 2000 www.mediaweek.com MAKE A PERSONAL CONNECTION WITH MORE THAN 34 MILLION PASSIONATE READERS EVERY WEEK. CALL PEOPLE PUBLISHER, PETER BAUER IT 212.522.2028. TIPS COVER STORY ON CELINE DIOP'S ANNOUNCEMEU1 OF HER PKIEGNAYN APPEARED IN THE JUNE 26. 2000 ISSUE OF PEPLE. VISIT WWW.PEOPLE.COM B4 AOL KEYWORD PEOPLE ©2000 TIME INC. MEDIA WIRE period," required because the deal is tax- ture in Scarborough Research. Last month, free, concludes next July. Nielsen invested in Arbitron's fall test of a Arbitron president Steve Morris, who portable people meter (PPM) in Philadel- Because Acme already has a WB affili- will be president/CEO of the publicly trad- phia. VNU purchased Nielsen exactly one ate (ICWBP-TV) in Portland, the compa- ed Arbitron, said that a sale is a possibility. year after the company went public under ny's second outlet in that market will be "There has always been interest in Arbitron the same terms as Arbitron's current ones. an independent. The other three new sta- by virtually every media company in the VNU executives declined to comment. tions will be WB affiliates, giving Acme a world, and as a publicly traded company, we Another possible bidder is Taylor Nel- total of 12 WB stations covering 6.7 per- would remain interesting to them," Morris son Sofres, which also has been doing busi- cent of U.S. television households. said. However, Arbitron isn't setting itself up ness with Arbitron. The U.K-based group Acme, which was founded in 1997 and to be acquisition bait. "We are not going has licensed Arbitron's PPM encoding tech- went public last fall, is looking to acquire into it with that intention," said Morris. nology for measuring TV audiences in the more stations, said Doug Gealy, Acme One potential buyer is VNU, owner of U.K, Ireland and Singapore. While TNS COO. "Most of them will be new con- TV ratings service Nielsen Media Research wouldn't comment on any possible interest struction permits," Gealy said. (and of Mediaweek). "VNU has tried to buy in Arbitron, Tony Cowling, TNS executive Acme's stock price, which has been [Arbitron] in the past," noted Jack Hon- chairman, acknowledged the company's down sharply this year, rose slightly on omichl, a research industry analyst. Dutch- strategy to expand its U.S. base when it the news last week. -KB held VNU has some history with Arbitron, acquired Competitive Media Reporting including the companies' 50/50 joint ven- from VNU last March. Publishers, Broadcast, Cable Seek Faster Payment for Ads The Magazine Publishers of America and the Broadcast Cable Financial Manage- H -A Sidesteps Comp ment Association joined last week in rec- ommending that agencies and their In 10 year, 10 -affiliate renewal deal, NBC will paysome outlets clients be "jointly and severally liable" to the media for ads they have purchased. TV STATIONS/By Katy Bachman The move to make both agencies and ucking the trend of strained rela- 'e wanted to lock up a long-term rela- advertisers responsible for payment is the tions between the broadcast net- tionship, which allows us to do other things," latest volley in the nine -year -old debate works and their affiliates, Hearst - Vinciguerra added, including an agreement between publishers and broadcasters and Argyle Television last week signed a to explore joint programming. H -A's NBC the American Association of Advertising 10 -year affiliation renewal agreement with affiliates, together with NBC's owned out- Agencies over who is ultimately responsi- NBC for all 10 of its NBC stations. Notlets, reach 44 percent of the country, he ble for payment for ad placements. only is the deal one of the longest -term added. The two also have vowed to work In recent years, the Four As has called affiliation agreements ever, but unlike together on digital -spectrum projects. for "sequential liability," in which an Granite Broadcasting- It's also good news for agency pays media companies only after it which agreed earlier this other TV groups."A has been paid by the client. "In the past, year to pay NBC $362 mil- phased -out compensation we have agreed to disagree," said Vaughn lion for KNTV-TV's 10 - over five years is pretty rea- Benjamin, vp of the MPA's Media Credit year affiliation in San Jose, sonable for both sides," said Association. "But we will continue to try Calif.-Hearst-Argyle James Marsh, senior broad- to partner [with the Four As] to work won't pay a dime in reverse cast analyst at Prudential through this issue, because something compensation.Infact, Securities. "It shows they're definitely has to change. At a minimum, NBC willoffer Hearst trying to work more as we have to look at improving our pro- some compensation,al- partners rather than argu- cesses to see how the dollars can get from though not for the full 10 ing over the last dime." the client to the media faster." years. Other financial de- ButJohnDamiano, The call for a new payment protocol tails were not disclosed. NBC senior vp of affiliate comes as some financially unstable start- Executives at both com- Vinciguerrawill pursue joint relations,ismaking no ups, notably dot -corns, have failed to pay panies said they hoped the programming and digital deals. promises thatitwill be off their ad debts to publishers. All told, pact would put to rest con- smooth sailing for all affili- said Benjamin, the cost to publishers is cerns over worsening network -affiliate rela- ate groups in the future. "Arrangements "easily in the tens of millions." tions. "We learned long ago that changing and contracts expire on a regular basis. Also, agencies, their clients and affiliations isn't good for anyone," agreed They're all over the board," he said. media companies are carefully eyeing the Tony Vmciquerra, executive vp/COO for The deal does not yet include any specifics outcome of two pending court cases Hearst -Argyle. He said H -A negotiated for about joint sales agreements between H -A involving nonpayment of media bills- all 10 stations even though only three out- stations and Paxson -owned outlets in New Sears vs. Focus Media and Cooper Tire vs. lets-WLWT in Cincinnati, WBAL in Bal- Orleans; Orlando, Fla.; Greensboro, N.C.; Lois USA. -Lisa Granatstein timore and KCRA in Sacramento, Calif.- and Sacramento. But Vmciquerra said he had contracts expiring in the near future. will soon work out the logistics. 10 Mediaweek July 24, 2000 www.mediaweek.com For faster service call toll -free 1-800-722-6658. Visit our website at How MEEK www.mediaweek.com OYES! 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LT1 0Cl. 0 I X) v) .-. `"4-'.-. 7:3 O.) 07:1v) (-4-.1 V) gt 0 -4 . EOS0 "CI-. w! co v, V) ..., c,)et ..... oz: ,4 cf) C.; z 0ez$ www.mediaweek.com July 24, 2000 Mediaweek 11 How To Translate Silence. The web -based RFP. Media negotiations are full of nuance, pregnant pauses and complexity. To lead the way in bringing the delicate process of buying and selling media online, we must offer a sophisticated process that captures the subtle art of back and forth, the fluidity of give and take. A full and true online translation of the entire Request For Proposal process. All with real technology, no vaporware. In fact, we're the only site today where you can buy online media, from the RFP through negotiation to the invoice, without ever leaving the Internet. It's exactly how you buy and sell media now. Only better. ONE The media e -marketplace that works today. MEDIA PLACE www.onemediaplace.com CPM increases paced great revamp of their with the cable mar- programschedule," MEDIMEEK. ketplace, between 12 said Kris Magel, vp of Editor -in -Chief: Sid Holt and 18 percent, national broadcast for Group Editor. William F. Gloede according to executive Optimedia."It pre- Executive Editor. Brian Moran Editor, Special Reports/Mediaweek Articles: Keith Dunnavant vp of adsalesBill sented a great oppor- Managing Editor: Michael Biirgi Abbott. tunity for family view- News Editor. Jim Cooper Scott Lee, vp/asso- ing, especially with the Departments Editor/Copy Chief: Anne Torpey-Kemph ciate media director at loss of the original Washington Bureau Chid Alicia Mundy Senior Editors: Katy Bachman, Tony Case, John Consoli, TN Media, bought Family Channel"-the Daniel Frankel, Alan J. Frutkin, Lisa Granatstein, Megan Larson time on Odyssey for Pat Robertson-owned Market Profile Editor. Eileen Davis Hudson the first time in this network before Fox Reporter. Lori Lefevre Media Person: Lewis Grossberger year's upfront for his § bought it and launched Contributing Writers: Marc Berman, Paul Colford, client SC Johnson, r -t. Fox Family. "But I told Verne Gay, Eric Schmuckler maker of household them to come back Art DiteLtor: Victoria A. Conte cleaners including when they had some Assistant Art Director: Robina Kappy Windex, because the Odyssey'sHamlet,setfor a fall premiere, households." Photo Editors: Marla Kittler, Kim Sullivan IQ, Executive Editor: Patricia Orsini client "wanted a decent stars Campbell Scott inthe title role. VVhen Odyssey News Editor: Kipp Cheng Managing Editor. Scott Van Camp environment, and changed hands, cable Sr. Reporters: Janis Mara (SF), Jennifer Owens Odyssey was the best deal for them." operators no longer felt obligated to carry Reporters: Karl Greenberg, Erik Gruenwedel, Ann M. Mack Mediaweek.Com: Editor. Kevin Pearce Sr. Ed: Hank Kim Though broadcasting's self-proclaimed the network because it was no longer News Ed: George Gumeau Sr. TV Writer. Marc Berman family channel, Pax, has ubiquitous reach on defined as a religious channel. Despite Associate Editor. Emily Fromm both cable and over -the -air, Fox Family efforts to convince MSOs of the network's Circulation Director. Mary Barnes Channel, with 77 million subscribers, is ambitions, many said they had enough fam- Circ. Assist: Jennifer Bayne List Rental Info: Anthony DiNino (212) 684-4800; Subscriber Services 1-800-722-6658; probably Odyssey's greatest competition in ily -typeprogramminganddropped Mediaweek Online: Product Manager. Peter Hobbs the cable realm. "Fox has something I would Odyssey. Undeterred, the network's execu- Directories/Publishing Dir: Mitch Tebo love, which is over 70 million households, tives conducted research that reinforced that VP/Fxer: Dir. Conferences: C.G. O'Connor, Sr. Spysr: Matthew Pollock; Spysr: Cathryn Weber, Coors: Lauren Gainor, but I think there is a major point of differ- the Henson and Hallmark brands are syn- Deidre Zeigler, Admin. Assistant Kerrie Koslowe ence between us," Loesch says. Unlike Fox onymous with family programming. Conferences: 1-888-536-8536 Family, Odyssey does not target kids; the "It has been a huge educational process," Conference Address: www.adweek.com/adweekconf network has structured its daytime lineupLoesch says. "We have to go MSO by Regional Sales Dir: L.A.: Charlotte Erwin with off -network reruns, including DoogieMSO and tell our story, but halfway N.Y. Adv. Mgr Linda D'Adamo; Sr. Acct. Mgr. Midwest. Scott Symington; Acct. Mgrs: N.Y.: Michael Candullo, Randy Hawser, Avonlea and Snowy River, with the through meetings I see an attitude shift to Doran, Rockelle Grenee, Robert Hamerslough; Hanna Shin goal of building adult viewership. the positive-then they ask how much we L.A.: Wendy Hudson, Jacki Leigh Fox Family may actually be feeling some will pay them." S.F: Matthew Panken; Midwest: Tina Campione CLASSIFIED: Publisher. Harold Itzkowitz; Sales Mgrs: Julie heat from the fledgling network. Suffering "We dropped them," said Italia Corn- Azous, Wendy Brandariz, Gary Gomez, M. Morris, Karen from flagging ratings, high-level staff turn- missoweinand, a senior vp for Mediacom. Sharkey; Assts: Michele Golden, Lindsay Boris over and the advertising community's per- "But with the changes, [Odyssey] has turned Mktg Svcs Din. Rachel Bell; Spl. Proj. Mgr. Greta Libber, Merdi. ception that its programming schedule is a into the type of programming that our mid- Coon Amy Rose; Spl. Events Coors: Jennifer Minihan, Ann Reilly Prom. Art Dim: Elizabeth Tzitzis, Allen Tombello bit schizophrenic, the network recentlydle -America clientele loves." Middletown, Mktg Svcs Coon Lisa Deutsch switched its prime -time strategy to targetN.Y.-based Mediacom, which serves about Prod. Dir: Louis Seeger Dir. Open. Adeline Cippoletti; adults rather than kids. 1 million customers, has started to add Adv. & Ed Prod. Mgr Elise Echevarrieta; Sr. Prod. Mgr. Cindee Weiss; Asst Mgrs: Noah Klein, Craig Russel; Asst Siobhan Treanor By a twist of fate, Fox Family is launch- Odyssey to its systems. Deputy Editor/Business Affairs: ing an original production of Les Miser- Odyssey was also recently added to John J. O'Connor ables-a project that Hallmark was set to DirecTV's new family package, which DTV Vice President/Creative Director. develop for Odyssey until, Loesch says,representative Bob Marsochi said was in Wally Lawrence Vice President/Marketing: she foolishly announced plans to the press response to customer demand for more Mary Beth Johnston before a contract was signed and watched family programming. Vice President/Publishen Fox Family take it from her. "Maybe I flat- Loesch said she is close to signing two Wright Ferguson, Jr. Senior Vice President/Marketing: ter myself, but I think by our announcing new deals with cable operators and expects Kenneth Marks [Les Miz] it ended up elsewhere," said Odyssey to be in 31 million homes by the Senior Vice President/General Manager. Loesch. Fox Family's new fall series The middle of next year. Louis Isidora Executive VP/Editor-In-Chief: Fearing Mind is a Henson production that So sure are the forces behind Odyssey Sid Holt was initially offered to Odyssey. Loesch that the network will prosper, there is talk of Executive VP/Group Publisher. Michael E. Parker says she passed on the show because the compatible spin-off channels in the future. President paranormal dramedy didn't fit her pro- One possibility is an interactive channel for Mark A. Dacey families featuring the Crayola brand, which Chairman: John C. Thomas, Jr. gramming plan. BPI COMMUNICATIONS Some buyers,while upbeat aboutHallmark controls, or a Hallmark movie President & CEO: John Babcock, Jr.; Exec. V P: Mark A. Dacey, Robert J. Dowling, Howard Lander, Sr. VP: Paul Curran, Rosalee Lovett, Craig Reiss Odyssey's improvements, are still holding channel, says Loesch. Vice President Glenn Heileman off on making buys on the network. "They And at long last, maybe Miss Piggy will VNU BUSINESS MEDIA President & CEO: John Wickersham came in and presented what I thought was a finally get her own show. 14 Mediaweek July 24, 2000 www.mediaweek.com LORI J. BOYER TRAVEL ITINERARY: Airline: Continental Departure. Newark Arrival: Orange County Class of Service First Class Hotel 2 Nights Rental. 3 days/Full-Size Forecast: Clear/Sunny 80 degrees Now get your ad in front of confirmed travelers before anyone else can. For the first time, media planners can now target confirmed, travelers have instant, round-the-clock access to their itineraries, affluent, frequent travelers based on: airline, class of service, maps, weather, destination information, special offers and destination, date, embarkation, length of stay and much more. more. 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Local Media TV STATIONS NEWSPAPERS RADIO STATIONS OUTDOOR MAGAZINES ATLANTA MAGAZINES whose broadcasting and publishing em- pire also includes Los Angeles and Texas Monthly, is looking to expand its stable of city and regional tides, according to the Atlanta Loses publisher, with deals to be announced in the near future. -Tony Case BOSTON TV STATIONS Its Number -Twos WBZ Carves News Atlanta magazine suffered a blow Atlanta publisher Susie Love denied that Into Separate Meals with the same -day defections of the sudden departures have hampered plans its executive editor and associate for her and editor Lee Walburn to seam- Since July 17, WBZ-TV in publisher, who reportedly were being lessly set up lines of succession. "Does some- Boston has adopted a new groomed for the book's top slots. body want my job?" said Love with a laugh. anchor team and format for its Howard Lalli-who joined Emmis She volunteered that she is in her 50s and early and late -evening newscasts. The CBS Communications' At- nowhere near ready to owned -and -operated station abandoned its lanta as the No. 2 edi- The Fugitive: How EricRudolph Disappeared ride off into the sunset. hour-long 5 o'clock newscast and now fea- tor seven months ago "Obviously, they haven't tures three different anchor teams, at 5, from Talk magazine, seen my retirement 5:30 and 6, with the 5 p.m. team sticking where he was Tina portfolio-I'll be work- around to anchor the 11 p.m. newscast. Brown's managing edi- Atlantaing when I'm 103." For its 5 and 11 p.m. programs, WBZ tor-now moves on to !WORLD'S FARE She shrugged off the has assembled Joe Shortsleeve, the eve- f+EihiC Leader Publishing 54DINIO. loss of Ditmire and Lal- ning co-anchor since August 1998, and Group in Atlanta as li: "It's always a surprise Emmy Award winner Lisa Hughes, who editorial director, when somebody leaves. joined WBZ from CBS News this past overseeing the busi- The timing [on this] June. Helming the 5:30 newscast are Ted ness books Business to was just off." Wayman, a veteran at the station, and Business and Catalyst. Walburn, who is Sara Underwood, who has taken on a reg- Associate publisher 63, joined Atlanta in ular anchoring role for the first time. The Jeffrey Ditmire, who 1987 after years as a 6 o'clock news installment is anchored by joined Atlanta three columnist and editor station vet Jack Williams and Hughes. years ago from Indi- The Best Prolessienal Athlete YOH ve Never Heard 01 at the Atlanta Journal According to Ed Goldman, WBZ vp anapolis -based parent Confessions of .1 DayTrading Cowboy and Constitution. Wal- and general manager, the move isa Emmis, becomes re- burn said while he response to personnel shifts and departures gional sales manager Despite the staff losses, ad pages and circ plans to retire some- rather than the station's third -place stand- for Time Inc.'s Media are up for the Emmis-owned monthly. time in the next two ing in the market. "Our 6 o'clock news has Networksunitin years, he would not grown over the past year at the expense of Atlanta, which handles national advertis- put the magazine in a spot. "I will never both our major competitors. It ain't broke." ing for 28 titles. Both men resigned leave the owners without a logical plan of Evening anchor Liz Walker, an 18 - abruptly July 12. succession," he vowed, adding he has year veteran, let WBZ know this past "They just happened to be announced already set about finding new talent for Christmas that she wanted to cut back her the same day-they're totally separate his second -in -command. hours. She now anchors WBZ 4 News at cases," Ditmire said. "It's just unfortunate The 69,251 -circulation Atlanta is expe- Noon. Virginia Cha, who had co-anchored timing for the company." Ditmire's suc- riencing its best times ever, according to the news at 6 p.m., left the station July 21 cessor has already been named: Atlanta ad Love. Ad pages are running approximate- to relocate to New York with her fiancé. rep Marita Kahler, who took the title of ly 20 percent ahead of last year, with fash- Said Goldman, "It's almost impossible ad director. ion and home among the fastest -growing to replace Liz Walker, so we felt that one As for his move to Leader, La11i said, categories. Newsstand sales soared a of the best ways to do it would be [with] a "I have greater entrepreneurial ambitions whopping 42.3 percent during the last six group rather than an individual." than it turns out I can fulfill at Atlanta months of last year compared to a year Goldman added that the station's re- magazine. What I'm interested in doing earlier, on overall greater paid circ growth search found half-hour newscasts favor- is helping a regional publisher grow in of 2.7 percent, according to the Audit able among viewers. "For us to offer a full this region, and I think the best place for Bureau of Circulations. meal every half-hour was more valuable me to do that is with Leader Publishing." Meanwhile, Emmis Communications, than a protracted hour-long newscast 16 Mediaweek July 24, 2000 www.mediaweek.com ra tells you what you think. People who technology and Web publishing. She will tune in at two are expecting her." also join the newspaper's board of direc- Jack Swanson, KGO's operations direc- tors. -BW tor, said Wilson has "a fascinating person- ality, [and] everyone in this city knows him. THE SOUTHEAST NEWSPAPERS He's knowledgeable, smart, knows the issues and knows what's going on. He has A Boon for Boone an interesting mind and interesting views." Swanson said Schlessinger was moved Richmond, Va.-based Media Gen- to KSFO to return KGO to its local roots. eral is selling a group of small WBZ-TV's new news team: (from left) Wayman, "Her ratings were great," he explained. market papers in Virginia and Underwood. Shortsleeve, Hughes and Williams. "KGO never had syndicated shows-Sch- North Carolina to Boone Newspapers Inc. lessinger was the exception. Her ratings of Tuscaloosa, Ala., for an undisclosed between 5 and 6." were fine-we just wanted to get back to price. The sale includes the daily Suffolk Though he expects it will take viewers what KGO always did." News -Herald in southeastern Virginia and some time to adjust to WBZ's new look Sally Thompson, vp/local radio supervi- the triweekly Roanoke-Chowan News -Her- in the "post -Liz era," Goldman is confi- sor at The Media Edge, said, "KGO want- ald in Ahoskie, N.C. Media General, dent. "It's a good blend of new people and ed to get back into doing the noon news, so whose properties include the Tampa Tri- veteran staff. I'm pretty excited about the that's why they hired Pete Wilson. He is bune and the Richmond Times -Dispatch, got prospects for success." -Bryan Walsh highly recognizable from being a local news the properties it is now offloading as part anchor in the Bay Area." -Lyle Deixler of larger acquisitions. SAN FRANCISCO RADIO STATIONS Boone publishes 34 small-circ papers OHIO NEWSPAPERS and shoppers in seven states. Its chair- Pete Wilson Returns man, James B. Boone Jr., reconnects to Cox Nabs Two Dailies his roots with the purchase of the Suffolk To the Radio Waves paper, having served as publisher there in Two Midwestern dailies Gannett the 1960s. -TC MOPete Wilson, a veteran of TV and had agreed to buy from Thomson radio in the Bay Area, is back on Corp. will go to Cox Enterprises ITHACA, N.Y. RADIO STATIONS the local radio scene after a instead. Thomson said it will sell its decade -long absence. Wilson has been Southwest Ohio group, which includes Saga Soars Upstate working on television news at KRON-TV the Middletown Journal (circ 22,000 week- but returned to talk radio on July 3 with day, 23,200 Sunday) and the Journal -News Saga Communications, which The Pete Wilson Show, which runs on of Hamilton (circ 24,700 weekday, 25,700 owns 45 stations in 16 mar- KGO-AM Newstalk. Sunday), to Atlanta -based Cox for an kets, has entered the Ithaca, "I like bouncing ideas off people," said undisclosed amount. N.Y., market with a deal to purchase Wilson. "I want to take two hours to talk Gannett last month had agreed to lay four radio stations-WTKO-AM and about why people talk in such strong, ideo- out $1.13 billion for the Ohio papers and WQNY-FM from Eagle II Broadcasting logical terms. I will try to look at both sides 19 other dailies put up by Thomson, and WHCU-AM and WYXL-FM of the issue and try to get people to which sold allits U.S. and Canadian from Eagle Broadcasting-for undis- respond to it." newspaper operations to focus on elec- closed terms. Wilson was an anchor at KGO-TV tronic publishing. Cox, which owns the Three of the four stations-Adult from 1981 to early 1990 but left to work at Dayton (Ohio) Daily News and area broad- Contemporary WYXL, Country KRON. He currently anchors the news on cast and cable operations, exercised a right WQNY and News/Talk/Sports KRON at 6 and 11 p.m. and will continue of first refusal it had with Thomson to WHCU-are the ratings leaders in the that job while also doing The Pete Wilson match the price of the Ohio dailies if they market. Oldies WTKO-AM, while not Show from 2 to 4 p.m. weekdays on KGO were ever sold. -TC one of the top three, drew a respectable Newstalk. He was also on KRON's all - 3.4 overall share in the Fall 1999 Arbi- news cable channel, BayTV, but gave that ST. PETERSBURG, FLA. NEWSPAPERS fton survey, the most recent ratings avail- up in June to get set for the radio show. able for the market. The first hour of Wilson's talk show Petty Goes to St. Pete Together, the four stations corner falls during KGO's highest -rated daypart, 40.1 percent of the radio listening audie- 10 a.m. to 3 p.m., which averages a 7.3 Hartford Courant publisher Marty nce and draw adverting revenue of $2.25 share. The show took over Dr. Laura Petty will be leaving the paper in million per year, which adds up to a 57.6 Schlessinger's time slot-her syndicated, early August to become executive vp percent share of the Ithaca radio market, call -in talk show has moved to the more of the St. Petersburg Times. Petty was made according to BIA Financial Network. conservative KSFO. ABC owns both publisher of the Courant in September 1997 Such a commanding stake in the market KGO and KSFO. and has been with the paper since 1983, could well lead to scrutiny from the "Moving [into her time slot] is a little when she joined as managing editor. Federal Communications Commission, daunting," said Wilson. "Laura doesn't At the Times, Petty will be in charge of which may force Saga to divest one of bounce ideas off people or vice versa. Lau- human resources, production, finance, the stations. -Katy Bachman www.mediaweek.com July 24, 2000 Mediaweek 17 Market Profile BY EILEEN DAVIS HUDSON Several old manufacturing buildings in the downtown area are being converted into upscale loft apartments. A major renova- tion and expansion of the Statehouse Con- vention Center was recently completed. The Little Rock -Pine Bluff broadcast television market ranks 57th in the coun- try, with 488,000 TV households (the city of Pine Bluff is about 45 miles southeast of Little Rock). Three major network affiliates produce local newscasts. Late news (10 p.m.) is a key ratings battle- ground in the market, with those news programs often attracting more viewers than the networks' prime -time shows. The TV market is not metered by Niel- sen Media Research, so audience levels are measured by diary returns. z Rollin' on the river: For the past 11 years, Allbritton Com- The Arkansas River munications' ABC affiliate KATV-TV has Bridge links Little Rock been the news leader, although its market and North Little Rock. share has waned a bit over the years. In January, KATV hired Cary Martin, previ- ously a weekend anchor in Cleveland, to co-anchor the station's 5, 6 and 10 p.m. newscasts with Karen Fuller. The most significant undertaking at KATV this year has been the launch of a Little Rock, Ark. new morning show, Good Morning Ar- kansas. The magazine -likeprogram, In addition to being the state capital and the former stomping which airs 9-10 a.m. weekdays, fills a time slot previously occupied by syndicated ground of Bill Clinton, the Little Rock, Ark., area is home to programming. The 6 -month -old show follows ABC's Good Morning America and several large international companies, including Wal-Mart and features GMA-like touches including a glass -walled studio that allows passersby Tyson Foods. The region is also a major hub of the commercial to watch the show at work. The Good Morning Arkansas set was built adjacent to trucking business, featuring the home offices of industry lead- KATV's main facility in North Little er J.B. Hunt and several other firms. The Little Rock. While horse -race betting and Rock's River Market District. "I think we northeastern corner of Arkansas has en- some other forms of gambling are legal in were the first [local station] in the coun- joyed rapid economic and population Arkansas, casinos are not. Voters will get try to build a studio on the street, next to growth over the past several years. a chance to approve casino wagering on the people," says Bob Steel, KATY news Information -technology giant Alltel, their ballots this November. director. also based in the area, has been busy While Pulaski County, where Little Good Morning Arkansas, hosted byJoan boosting its local profile. Construction of Rock is locat- the new Alltel Arena was recently com- ed,hasre- Ad Spending by Media/Little Rock pleted on the North Little Rock side of mainedfairly the Arkansas River, the product of a col- stagnant in all dollars are in thousands (000) laboration between Little Rock and population ov--1 North Little Rock. The facility will host erthe past few Jan.-Dec. 1999 Jan.-Dec. 1998 a minor-league hockey team, concerts and years, the capi- Spot TV $64,796.5 $62,513.8 other sports and entertainment events. tal city has National Spot Radio $3,719.5 $3,310.1 Other area attractions include a horse - been showing Total $68,516.0 $65,823.9 racing track in Clinton's hometown of signs of growth Source: Competitive Media Reporting Hot Springs, Ark., about 50 miles from and rebirth. 18 Mediaweek July 24, 2000 www.mediaweek.com Radio Listenership son, Morris president and need to knee-jerk into news," Spohn says. Avg. Otr.-Hour Share CEO, says KARK is ex- "There is not that much going on in Lit- Morning Evening pecting a big boost later tle Rock" to justify another newscast in STATION FORMAT Drive, 12+ Drive, 12+ this summer from NBC's the market, he adds. KMJX-FM Classic Rock 17.4 8.9 Olympics coverage, with In the May sweeps, KLRT's airings of KSSN-FM Country 9.9 9.6 strong demand for local Home Improvement and Seinfeld reruns from KARN-AM News/Talk 6.8 5.9 avails in the Games tele- 6 to 7 p.m. beat the KTHV and KARK KIPR-FM Urban Adult Contemporary 6.3 6.8 newscasts in some key demos, Spohn says 5.8 casts. "We're already 75 KKPT-FM Classic Rock 5.2 (KATV's newscast was tops in the time KURB-FM Hot Adult Contemporary 4.8 4.3 percent sold on the Olym- KOLL-FM Oldies 4.8 4.0 pics," Hinson says. period in both households and demos). KQAR-FM Top 40 4.1 6.3 While KATV has larg- This fall, KLRT will feature a syndi- KYFX-FM Urban Adult Contemporary 4.1 3.9 er household ratings in the cated talk -show block from 9 a.m. to 2 KVLO-FM Soft Adult Contemporary 3.7 3.4 local -news race, KARK p.m. weekdays, with Jerry Springer, Mau- Source: Milton Winter 2000 Radio Market Report often comes out on top in ry Povich, Ricki Lake, Sally Jessy Raphael key demos, Hinson says. and Queen Latifah. Early and Steve Powell, features live The only other station in the market KASN is positioned more toward eth- music on Fridays, an interview set and a that carries local news is Gannett Broad- nic audiences, with syndicated programs full working kitchen. The program has casting's CBS affiliate KTHV-TV. The including Jamie Foxx and In the House. been earning average Nielsen ratings in outlet's 5 p.m. newscast finished a distant This fall, KASN will add reruns of Moe- the 3s, up from the is and 2s pulled by the third in households in the May sweeps (see sha and Cosby. The outlet will broadcast a syndie programming previously in its time Nielsenchart on page20),although block of syndicated court shows from 9 slot, Steel says. In the May sweeps, Good KTHV's 6 p.m. news tied KARK. And at a.m. to 2 p.m., followed by ethnic syndie Morning Arkansas finished just one ratings 10 p.m., KTHV finished second in May, programming from 4 to 7 p.m., leading point behind competitor Live With Regis behind KATV. into UPN's prime -time slate. and Kathie Lee, which airs on CBS affiliate WB affiliate KKYK-TV is a low -pow- With Northeast Arkansas' varied ter- KTHV-TV. er outlet owned by Little Rock's Equity rain that includes some mountains and KATV is getting into ancillary media Broadcasting Group. Last September, rural farming areas, many residents need to expand its news presence in the market. KKYK pulled the plug on its 2 -year -old to subscribe to cable or satellite TV ser- The station is creating a satellite -fed radio 9-10 p.m. newscast because of consistent- vices to pick up the region's local broad- news network, Arkansas Information Ra- ly weak ratings. (Equity also owns two ra- cast channels. dio (AIR), to complement its existing dio stations in the market-Alternative Cable TV in the Little Rock metro area Arkansas Razorback Sports Network KLEC-FM, acquiredin1998,and is dominated by Comcast, which has 86,000 (ARSN). Because Arkansas does not have KHTE-FM, a Rhythmic Contemporary subscribers in systems serving Little Rock, a major-league professional sports team, Hit Radio property purchased last year.) North Little Rock, Bryant, Jacksonville and the University of Arkansas (in Fayet- On May 1, Clear Channel Communi- Sherwood. "We have the most densely pop- teville, about 200 miles northwest of Lit- cations completed its purchase of UPN ulated portion of Arkansas in this one sys- tle Rock) is the hometown team for the affiliate KASN-TV from Mercury Broad- tem," notes Lois Hargrove, a senior ad sales entire state. ARSN, a satellite feed to 73 casting. Clear Channel had previously account executive for Comcast. radio -station affiliates across the state, is operated KASN under a local marketing Comcast is in the process of rolling out the second-largest regional sports net- agreement with CC's local Fox affiliate, cable modems to some of its subscribers work in the country and features Razor- KLRT-TV. Chuck Spohn, vp/gm of in the Little Rock area for high-speed back football, basketball and baseball. KASN and KLRT, says he has no plans to Internet and digital cable service. Steel says KATV's expansion into radio introduce news on either station. "I don't Charter Communications has a small- news makes sense given the outlet's lead- ership position in broadcast TV news. Illewspaplffithe AMC; AIR will compete with another news net- work in the state, the Arkansas Radio Daily Sunday Daily Market Sunday Market Penetration Network, which also provides agricultur- Circulation Circulation Penetration al reporting. Steel says 14 radio stations Pulaski County: 139,200 Households around the state have committed to AIR Arkansas Democrat -Gazette 67,462 99,033 48.5% 71.1% so far. The gm says the network needs about 30 affiliates to be profitable, but Faulkner County: 28,900 Households 7,369 13,098 25.5% 45.3% even if that doesn't happen immediately, Arkansas Democrat -Gazette AIR will serve as a valuable promotional SalineCounty: 28,400 Households platform for KATV. The Benton Courier 7,754 7,862 27.3% 27.7% KATV also provides a headline local - Arkansas Democrat -Gazette 9,201 15,467 32.4% 54.5% news feed on cable systems in Little Rock, Pine Bluff, Hot Springs and Conway in an Lonoke County: 18,300 Households agreement with Comcast. Arkansas Democrat -Gazette 5,999 11,133 32.8% 60.8% Little Rock NBC affiliate KARK-TV Source: Audit Bureau of Circulations is owned by Morris Network. Dean Hin- www.mediaweek.com July 24, 2000 Mediaweek 19 Radio Ownership Avg. Qtr. -Hour Revenue Share of new to the Little Rock radio scene, this OWNER STATIONS Share (in millions) Total year swapped the frequencies of its two Clear Channel 5 FM 33.5 $10.1 41.3% stations: KLEC-FM, formerly at the 96.5 Citadel Communications 3 AM, 5 FM 29.7 $8.8 35.8% dial position, is now at 106.3, the former Equity Broadcasting 2 FM 6.1 $3.2 13.0% home of Equity's KHTE-FM. KHTE Signal Media 2 FM 9.8 $2.6 10.6% also switched from a Top 40 format to Includes only stations with significant registration in Arbitron diary returns and licensed in Little Rock or immediate area. Ratings from Rhythmic Contemporary Hit Radio. Arbitron winter 2000 book; revenue and owner information provided by BIA Financial Network. The market continues to be dominat- ed by two Clear Channel properties- er share of the cable business in the re- tion that is distributed to the other 53 KMJX-FM "Magic 105," a Classic Rock gion, with systems serving about 20,000 counties in Arkansas. station, and Country powerhouse KSSN- subscribers in the suburbs. While the D -G is the dominant news- FM, "Kissin' 96." In the winter 2000 The dominant daily newspaper in the paper in the market, most major Little book, KMJX placed No. 1 overall among market is the Arkansas Democrat -Gazette. Rock suburban communities have their 12 -plus listeners with an 11 share; KSSN "It's almost a must -buy whenever you do a own papers. To simplify buying print in was second with a 9.7. Prior to the win- [campaign] here," Brian Kratkiewicz, vp the market, the Arkansas Press Associa- ter book, KSSN had beaten KMJX in lis- and media director with Cranford John- tion offers advertisers package deals. teners 12 -plus for six consecutive ratings son Robinson Woods in Little Rock, says The Little Rock radio market, ranked periods. KMJX competes directly with of the Democrat -Gazette. No. 83 in the U.S. by Arbitron, is domi- Citadel Classic Rock station KKPT-FM In 1991, Gannett sold its morning dai- nated by Clear Channel. Although Ci- "The Point." ly Gazette to Democrat owner Little Rock tadel Communications owns more sta- Donrey Outdoor Advertising and Newspapers, which combined the two tions, Clear Channel controls the outlets Outdoor Systems are the two main out- publications. In addition to the Democrat- that attract a higher share of listeners and door advertising players in the Little Gazette, Little Rock Newspapers owns six advertising revenue (see chart on this page). Rock market, although Donrey is the far- other papers, including properties in Among the more significant program- and -away leader, controlling about 80 Texas and Tennessee. ming format changes that have taken percent of the business. Donrey has out- Kratkiewicz notes that while the Demo- place in the last year, Citadel's KLAL-FM door positions adjacent to all the major crat -Gazette did not ratchet up advertising flipped from the "Alice" Modern Rock arteries in the market, including Inter- rates following the merger, the deal did format to Top 40. So far, the switch does states 40, 63, 44 and 30, which connects affect media buyers in a more subtle way. not appear to have helped KLAL, which North Little Rock and Little Rock. Don- "You kind of lost a little bit... [with] less earned a 2.4 share overall among listeners rey also controls outdoor boards on the negotiating power" in no longer being able 12 -plus in Arbitron's winter 2000 book, busy 1-30 bridge. to play one paper off the other, he says. down 31.4 percent from a 3.5 in the same Blake Wynne, Donrey gin, says the At the beginning of this year, the D -G period a year earlier. outdoor business has suffered from the launched a new stand-alone health -and- The format change put KLAL in a loss of tobacco advertising, which repre- fitness section, which appears on Mon- head -to -head battle with Clear Channel's sented 18 to 20 percent of revenue. How- days. In June, the paper introduced a Top 40 property KQAR-FM. KQAR ever, the tobacco companies' exit has stand-alone movies section on Fridays. earned a 5.9 share overall in 12 -plus lis- opened up outdoor positions for many The D -G's Little Rock city edition cov- teners in the winter book, up 34 percent local advertisers, Wynne notes. Donrey ers an eight -county area and accounts for from the station's 4.4 share in the winter operates about 750 30 -sheet poster panels the majority of the paper's circulation. The 1999 book. and about 200 14 -by -48 permanent and daily also prints a Northwest Arkansas edi- Equity Broadcasting, which is fairly rotary bulletin positions in the market. tion that covers 12 counties in that fast- growing part of themarket, which includes the communities of Bentonville, Nielsen Ratings/Little Rock OM Springdale, Rogers and Fayetteville. "You Evening and Late -News Dayparts, Weekdays can't drive through these towns without seeing something being built every couple of blocks," says Frank Fellone, deputy edi- Time Network Station Rating Share tor of the Democrat -Gazette. 5-5:30 p.m. ABC KATV 14 31 The Northwest Arkansas edition has its NBC KARK 10 23 own business office, newsroom and sepa- CBS KTHV 5 12 rate printing plant. Advertising in the city 6-6:30 p.m. ABC KATV 16 31 CBS and Northwest editions is sold separately. KTHV 7 14 NBC KARK Early this year, the D -G launched an 7 14 Outdoor section that appears on Thurs- days in the Northwest edition only. This 10-10:30 p.m. ABC KATV 14 28 month, a Northwest Profiles society sec- CBS KTHV 11 21 tion was added to the Sunday paper. NBC KARK 9 18 The D -G also publishes a state edition, All household ratings and shares are estimates, compiled Irom diary returns; includes local news programs only Source: Nielsen Media Research. May 2000 an earlier -deadline version of the city edi- 20 Mediaweek July 24, 2000 www.mediaweek.com WASHINGTON Alicia Mundy NAB Critics: Bucks orBull? Is there anything morePSAs-but didn't identify exactly when most of Broadcasters' annoying than an un- them run. "They can be gauging PSAs' value by the grateful guest? That was highest advertising dollar amount," Ornstein said, part of the muttered reac- and really be running them at 3 a.m. He also noted election -year tion among the well - that the "study" was really a mailed survey of stations dressed crowd at the Na- and that many TV stations did not respond. "You tionalAssociationof can bet.that stations that do nothing will be the last outreach efforts Broadcasters' annual feel - to fill out a survey," Ornstein noted archly. good event-the "Service One of the more bizarre items Ornstein ques- to America Summit" on June 12. Former President tioned was how stations value time offered to candi- challenged by formerJimmy Carter, who takes the command "comfort dates. "It seems that if a station offered candidates a the afflicted and afflict the comfortable" seriously, half hour for debate and the station was turned down, took the opportunity, while receiving an award, to they still considered the offer part of the package of Gore Commissionchide his hosts for being cheap and for not giving what they contributed to the community" back to the American people, whose viewing habits In addition, two local station employees have told line NAB members' pockets. Specifically, he com- me that they figure much of the community work as co-chairplained that stations and nets, who have found extra tax write-offs, either as charitable contributions or, room for "clutter" in the past several years, can't in some cases, a business expense-station promo- find five lousy minutes a night in October to air tional activities. If, for instance, a station makes up candidate -centered election coverage. 5,000 T-shirts for "Race for the Cure" and puts their The June 12 spectacle is on my mind because these weatherman at the booth to hand them out, it pro- days the Washington airwaves are awash in ads pro- motes the station and the segment. Ornstein hadn't moting local broadcasters giving "$8 billion" to their considered the tax write-offs possibility. However, he communities. There's never been a question thatdid question how a station could take credit in the broadcasters do a lot for their communities, but NAB compilation for the whole dollar amount a $8 billion has seemed specious at best, since it was charity event earned, just by mentioning it on its introduced (as more than $6 billion) two years ago. newscasts and sending "talent." "Where's the NAB That $8 billion figure has been compared to here? It's pathetic. This stuff is just flaking for the horse droppings by liberals and activist groups. But station," Ornstein said. "They should be ashamed of no one has spoken with more eloquence about the themselves." Not exactly what one expects to hear NAB's manure than Norm Ornstein, a resident from a professional conservative. scholar at the castle of capitalism, The American Ornstein recently pleaded on the pages of The Enterprise Institute. "There are some real questions Washington Post for the "5 Minute -30 Days" cam- about how they added up the dollar amounts to paign. The Alliance for Better Campaigns and oth- reach that figure," he said recently. er groups have asked broadcasters to find five min- Ornstein was tapped two years ago to lead the utes a night during the last 30 days before the Gore Commission on the Public Interest Obliga- election to provide candidate coverage. Citing the tions of Broadcasters, a panel whose very name sent local NBC affiliate WRC, he said: "They have local the NAB into spasms ("It implies there are public news from 4 to 6:30 p.m., 11 to 11:30 p.m., and interest obligations among broadcasters," one ofthere's Dateline in between-you can't tell me that their lobbyists sniped at the time). It was during an they can't very easily find a way to do five minutes, April 14, 1998, commission meeting that the NAB spread out, during the evening." unveiled an expensive report showing that the NAB "Where are the opinion leaders?" Ornstein asked. already did so much for the public that anything "Where's CBS? Where's Les Moonves?" Why CBS more would simply spoil us. and Moonves? "Well, in case you forgot, Moonves Since then, Ornstein has called the design was the co-chair of the Gore Commission," Ornstein "deeply flawed," referring to it as a "shaky vehicle" explained. "He was supposed to be in favor of broad- intended to obscure the lack of commitment by casters doing more, more meaningful contributions." broadcasters to serious public interest obligations. Maybe there will be an answer by the time of my next The study was done by GOP political pollster Billcolumn. Meanwhile, the Benton Foundation in McInturff, who runs Public Opinion Strategies, butWashington has put the Gore report and its own the methodology didn't pass muster with Ornstein. skeptical look at the NAB's $8 billion figure on its For instance, it lauded the airing of numerous Web site, benton.org. www.mediaweek.com July 24, 2000 Mediaweek 21 VIa azines Fixing Brewster's Place New Gruner+jahr CEO replaces editorsat 'Fitness' and TM' Daniel Brewster, it appears, isa man of his word. Less no bloodletting, though in coming weeks new staffers will be added to the mix. than two months after joining sleepy Gruner+Jahr Listfield will also have a tough road ahead. While Fitness' paid circ grew 4.8 USA Publishing as president/CEO, the former percent, to1 million, newsstand sales skidded 20.5 percent in last year's second American Express Publishing chief is giving the half over the prior year, according to the Audit Bureau of Circulations. The cate- company a wake-up call that he believes is long overdue. Last gory is more competitive these days due to growth at Time Inc.'s 1.2 million-circ week, Diane Salvatore, editor in chief ofteen magazine Health and Weider Publications' 1.5 mil- lion-circ Shape. I'M for nearly two years, the right track, both I'M Listfield, however, has some changes was replaced by and Fitness didn't make in mind. "What I'm going to take out is Annemarie Iverson, 36, a the cut. "Diane was very an emphasis on fitness as an isolated former protegee of Harp- cerebral," says the insid- event and make it fitness as a total part of er'sBazaar editor Liz er. "What it needs is to your life," she explains. "It will be really Tilberis. Also gone is Fit- be emotional." exciting visually and editorially." ness editor Sarah Mahon- Iverson says she hopes Departing Fitness editor Mahoney ey, who is succeeded by to infuse I'M with her wasted no time last week, landing at Emily Listfield, 43, execu- fashion and beauty expert- Meredith Corp. as editor of Ladies' Home tive editor of McCall's, ise. "I'm looking forward Journal and More. another G+J title. 7 WAYS TO FEEL 4 ways In bia,tf".1i01.1, to putting a new energy Meanwhile, as an acknowledgement of "We need to reinvig- AMAZING ARE THEY WORTH and coolnessintothe her solid record at Parents, editor in chief orate these tides and magazine," says Iverson, Sally Lee was bumped up to the newly make certain they who will start after Labor created post of editorial director, over- remain in the very first Day. "Given my back- seeing all Parents branded properties and tier of their category," ground, it will obviously the Parents Baby Group, which includes says Brewster. "I want Listfield says she plans to make the be more fashion- and Parents Expecting and Ser Padres. YM, Fitness, Child and title "a total part of your life." beauty -intensive. I want to Kathleen Madden, a veteran editor of American Homestyle [d7 make it the teen source Conde Nast's Vogue and Self and Hearst's Gardening] to be more stylish, and by the book...I don't think anyone has stepped up Harper's Bazaar who for the past three first part of next year you will notice a to the plate to become the leader." months has been American Homestyle's significant difference." Certainly not YM. While it contin- acting editor in chief, considered leaving Brewster may also have some changes ues to lead the category with its 2.2 mil- recently but has now decided to stay on in mind for McCall's, a Seven Sisters title. lion paid circ, the teen title has been in an open-ended deal. A G+J insider says editor in chief Sally losing market share to upstarts like "One of G+J's goals is to be considered a Koslow is working on ideas for a more Time Inc.'s Teen People and Hearst Mag- major player, and in order to be a major contemporary service magazine. Details azines' CosmoGirl!. Ad pages, too, have player you have to have the public persona at this point are vague, however. tumbled. Through August, YM fell 6.6 and you have to let it be known in the media Upon his arrival, the executive adds, percent, to 316 pages, as the teen cate- community that you're going to do whatev- Brewster gave the editors of YM, Fitness, gory clocked in with an average 24.33 er it is you need to do to support and con- Child and American Homestyle six weeks to percent bump, according to Mediaweek tinue to improve your titles," says Roberta create spruced -up dummies and written Magazine Monitor. Garfinkle,McCann-Erickson'ssenior editorial prospectuses that would better Iverson's first issue will be Decem- vp/director of print media. "It certainly position the magazines as market leaders. ber/January. There will not be a dramatic sounds like they're on their way to me." Though the redesign process for Child redesign; all changes, she says, will be evo- Along with the comings and goings of and American Homestyle appears to be on lutionary. The new editor also promises editors, and last month's $200 million 22 Mediaweek July 24, 2000 www.mediaweek.com acquisition of "By refocusing on the heart and soul of theHachetteFilipacchiMagazines Boston -based what the magazine is -whether through monthly last week for personal reasons. Inc., Brewster events, conferences, TV shows or the "I have the utmost respect and admi- is now said to Internet," says Turcotte, who begins Aug. ration for Jennifer's decision to leave haveturned 1, "there is an opportunity to solidify the because of family issues," says Hachette hisattention business and strengthen the brand." president/CEO Jack Kliger. "Her contri- to buying At Prevention, Favorule, who replaces butions and hard work at Premiere have Tunes Mirror Steve Giannetti, will be challenged to keep been invaluable, and we will miss her." Magazines, the mass monthly's circ steady. Paid circu- Though Hicks had joined the movie which pub- lation in last year's second half fell 3.4 per- monthly only nine months ago from lishes Field & cent, and single copy sales dropped 6.5 per- Parade Publications, with a mandate to Stream,Golf cent. Ad pages, however, are up through aggressively grow the business, Premiere's andOutdoor August a healthy 22.9 percent, to 775 ad pages remain sluggish. Through Iverson's mantra for YM: Lift. Brewster pages, according to Mediaweek Magazine August, ads were down 12.4 percent, to "energy and coolness" will likely be Monitor. Giannetti joined National Geo- 365 pages, reports Mediaweek Magazine up against Ziff graphic Society in the newly created posi- Monitor. Davis Media, Emap, the Reader's Digest tion of vp/publisher of the flagship. He had "In terms of fixing [the page count], Association, Time Inc. and Primedia. been publisher of Prevention for two years obviously, it means concentrating on and with Rodale for the past five. endemic business and looking to develop non -endemic business," says Pinto, who starts Aug. 1. "There's a lot of opportuni- Rodale Names ty...It's a good product, and there [are] a New Publisher lot of ways to leverage the brand." Two Top Execs "[Premiere's] strategy has been to go to Premiere after fashion, beauty and the look of Hol- At `MH' and 'Prevention' lywood," says a former Premiere exec, Rodale's human resources department was Pinto succeeds Hicks who declined to speak for attribution, in overdrive last week. The Emmaus, Kim Pinto, associate publisher of Hearst about the title's current strategy. "But Pa. -based publishing company tapped new Magazines' Harper's Bazaar, was named frankly, that's what all the entertainment publishers for two of its high -profile titles. vp/publisher of Premiere, succeeding Jen- coverage is about. They were trying to be Paul Turcotte, a veteran publisher of nifer Gallow Hicks, who resigned from one of many." Ziff Davis Media's Yahoo! Internet Life before jumping briefly this past spring to MegaChannels.com, was named vp/pub- Mediaweek Magazine Monitor lisher of Men's Health. At Prevention, a Weeklies women's health monthly, Denise Favorule July 24. 2000 has been promoted to vp/publisher from The Economist, which is off 1.06 percent to date, is focused on holding steady against 1999's record associate publisher. And Thomas Blair year, says Alan Dunachie, acting U.S. advertising director, who adds that the business title is up 25 was promoted to associate publisher from percent over last year in revenue. Dunachie points to one weakness: "We still have work to do in this ad director, succeeding Sean Flanagan, market in making people understand that The Economist is an all -economy magazine." -Lori Lefevre YTO YTO who left last month to join Yahoo! Internet ISSUE CURRENT ISSUE DATE PAGES PERCENT PERCENT Life as eastern ad director. DATE PAGES LAST YEAR LAST YEAR CHANGE PAGES LAST YEAR CHANGE NEWS/BUSINESS The moves, among the first made by Business Week 24 -Jul 127.88 26 -Jul 122.54 4.36% 3,400.82 2,492.65 36.43% The Economist 15 -Jul 44.00 17 -Jul 52.75 -16.59% 1,751.50 1,770.32 -1.06% president/COO Steven Murphy -who The Industry Standard 24 -Jul 162.00 NO ISSUE N.A. 4,633.00 913.00 407.45% came over in April from Disney Publish- Newsweek 24 -Jul 24.15 26 -Jul 37.38 -35.38% 1,241.62 1,335.64 -7.04% People 24 -Jul 66.87 26 -Jul 66.28 0.89% 2,195.68 2,204.70 -041% ing worldwide -come at a critical time for Sporting News 24 -Jul 12.72 26 -Jul 15.24 -16.54% 445.17 494.87 -10.04% both publications. Sports IllustratedDD 24 -Jul 43.13 26 -Jul 80.55 -46.46% 1,468.55 1600.81 -8.26% TimeE 24 -Jul 36.00 26 -Jul 32.52 10.70% 1,651.14 1,505.18 9.70% Men's Health in recent years has given US News 8 World Report 24 -Jul 33.31 26 -Jul 17.61 89.15% 938.28 1,069.88 -12.30% its fellow men's magazines a run for their Category Total 569.96 424.87 20A7% 17,725.76 13,387.05 32.41% money, proving along the way that guys ENTERTAINMENT/LEISURE Auto Week 24-J 25.11 26 -Jul 23.83 5.37% 867.58 884.26 -1.89% enjoy more than one kind of six-pack- Entertainment Weekly 21-Ju 29.29 23 -Jul 28.95 1.17% 1,035.80 1,041.98 -0.59% abs. But with Jane Turner's exit in April, Golf World 21-Ju 22.50 23 -Jul 31.41 -28.37% 946.21 853.74 10.83% New York 24-Ju 21.00 26 -Jul 19.10 9.95% 1383.70 1292.20 7.08% ad pages through August slid 13.69 per- The New Yorker 24-Ju 18.70 26 -Jul 24.90 -24.90% 1,224.62 951.82 28.66% cent over the prior year, to 370. The New Republic00 24-Ju 5.35 19 -Jul 9.64 -44.50% 242.55 256.22 -5.34% lime Out New York 19-Ju 77.81 21 -Jul 85.90 -9.42% 2,076.87 1,943.95 6.84% The franchise took another hit last TV Guide 22-Ju 40.53 24 -Jul 42.37 -4.34% 1,815.26 1,836.87 -1.18% October when founding editor Mike LaFa- Category Total ULU 260.19 -9.79% 9,592.59 9,011.04 5.87% yore left. He was replaced by Greg Gutfeld, SUNDAY MAGAZINES editorial creative director. Paid circulation Parade 23 -Jul 8.44 25 -Jul 6.74 25.24% 347.53 353.12 -1.58% USA Weekend 23 -Jul 7.92 25 -Jul 6.52 21 47% 325.37 367.57 -11 48% dropped 1.1 percent, to 1.6 million; news- Category Total 16.36 13.26 23.39% 672.90 720.69 -6.63% TOTALS 806.72 704.23 14.55% 27,991.25 23,168.78 20.81% stand sales fell 5.2 percent, according to the E=ESTIMATED PAGE COUNTS. DD=DOUBLE ISSUE IN 1999 Audit Bureau of Circulations. www.mediaweek.com July 24, 2000 Mediaweek 23 Magazines Premiere competes for studio dollars and the future ownership structure of the as the sport of tennis has a lot of potential, with a growing list of titles, including company will be based on performance so does the magazine," Brady says. Time Inc.'s Entertainment Weekly, Wen- levels. If Miller Publishing fails to hit cer- Tennis is in need of a boost. The month- ner Media's Us Weekly and Movieline. Fur- tain targets down the road, the new partner ly's paid circulation and ad pages have ther crowding the field, Imagine Media in could become the majority owner. steadily declined in recent years. Paid circ September will launch the bimonthly "We have a tremendous amount of dipped 8.7 percent, to 707,817 in the sec- Total Movie. respect for Bob," says John Brady, CEO of ond half of 1999, over the prior year, ac- Paidcircula- Destination Group, which invests in afflu- cording to the Audit Bureau of Circula- tion for last year's ent leisure -related industries and proper- tions. This year, Tennis' ad pages are down second half held ties, including resort hotels -a prime ad 21.1 percent, to 367 through August, the steady over the category for Miller's flagship Tennis. "Just Mediaweek Magazine Monitor reports. prioryear at 603,835, but fell 11.5 percent on Mediaweek Magazine Monitor newsstands,ac- cordingtothe Bimonthlies Audit Bureau of July/August 2000 Circulations. Fortune Small Business, a Time Inc. publication, has benefited by changing its name from Your Prior to join- Company back in November. "By tying ourselves to one of the most premier business magazines, it has ing Bazaar in 1997 gained us more credibility, more recognition, more awareness," says publisher Kathy Kayse. This year, FSB broke 79 new advertisers. The bimonthly is up 78.72 percent, to 281.18 pages to date. --II as ad director, Pin- Pinto wants to grow non - to was an ad exec BATE BASE C. MOT PAM YEAH TTO (UT ULF 119) (1ST WU PAW LUT TL %CLAM TO UTE LAST YEAR GNAW endemic ad categories. atPlayboy, and American Heritages 310.000 319,725' 27.32 30.90 -11.59% 205.73 247.74 -16.96% knew Kliger from American Photo 250,000 251,125 62.18 46.69 33.18% 212.45 196.97 7.86% her early years at Conde Nast Publications' Audubon 450,000 465,883 71.011 54.229 30.95% 278.14 234.121 18.80% Bride's None Vanity Fair and Mademoiselle. 412,017 818.65 796.09 2.83% 3,115.81 2,964.21 5.11% Civilization 275,000 276,286 NO ISSUE 127.38 138.86 -8.27% Kliger has had a stroke of bad luck, Classic American Homes 500,000 531,656 38.63 41.77 -7.52% 159.65 167.14 -4.48% losing two key hires in less than a year. In Coastal Living 375,000 406,400, 76.41 75.86 0.73% 76.41 75.86 0.73% February, Susan Blank left the defunct Country Homes 1,000,000 1,032,944 86.11 72.01 19.58% 495.93 436.28 13.67% Country Journal None Claimed 134,000' 17.59 13.60 29.34% 66.30 64.60 2.63% Mirabella afterjustfive months to become Country Living Gardener 475,000 475,423 31.90 27.04 17.97% 134.82 120.79 11.62% publisher of Fairchild Publications' W. Custom Classic Trucks 105,000 N.A. 51.70 46.35 11.54% 218.58 184.33 18.58% Departures 315,000 388,836b 84.05 70.90 18.55% 527.94 435.41 21.25% Elle Decor7 425,000 441,122 130.14 136.85 -4.90% 695.60 586.89 18.52% Fortune Small Businesss 1,000,000 1,000,000b 65.23 36.91 76.73% 281.18 157.33 78.72% Garden Designs 425,000 430,717 DID NOT REPORT 177.13 183.38 -3.41% Cash for Miller Golf for Women 348,000 349,241 83.53 71.35 17.07% 299.77 284.37 5.42% Healthy Kids None 1,554,574b DID NOT REPORT 92.67 105.62 -12.26% Pub gets a new equity partner Islands8oa 220.000 227,453 82.98 83.63 -0.78% 406.05 331.43 22.51% Arne* 350.000 426,467 40.86 47.17 -13.38% 228.65 254.19 -10.05% Robert Miller, president/CEO of Miller Kit Car 50.000 N.A. 20.08 21.83 -8.02% 82.25 89.86 -8.47% Mature Outlook 650,000 699,297' 47.12 37.78 24.72% 273.19 209.83 30.20% Publishing Group, has sold an equity inter- Metropolitan Home 600.000 606,990 112.16 118.32 -5.21% 449.83 439.46 2.36% est in the company to the Destination Midwest Living 815,000 816,907 63.30 82.19 -22.98% 473.16 446.18 6.05% Group, a Los Angeles -based venture capi- Modem Bride None 377,912 564.18 729.20 -22.63% 2,344.63 2,302.36 1.84% Modem Maturity 20,000,00020,369,590' 39.41 25.57 54.13% 206.90 158.68 30.39% tal firm. The deal, said to be valued at Mother Jones 150,000 150,941 DID NOT REPORT 67.75 63.11 7.35% slightly more than $30 million, will give Motorcycle Cruiser 55,000 N.A. 44.67 38.72 15.37% 190.5 182.18 4.57% Miller's sports titles Tennis, Sailing World Muscle Car Review 55,000 N.A. 24.72 28.09 -12.00% 86.13 92.54 -6.93% National Geographic Travelers 715,000 728,541, 53.15 47.40 12.13% 349.97 321.62 8.81% and Cruising World a much -needed infu- Old House Journal 140,000 155,918 70.25 52.22 34.53% 258.33 210.17 22.91% sion of cash and opportunities to grow. Organic Gardening 600,000 602,130 27.63 21.64 27.68% 129.71 95.92 35.23% "Some recapitalization was necessary Petersen's Rifle Shooter 50,000 N.A. 25.18 30.55 -17.58% 102.59 90.7 13.11% Powder? 60.000 N.A. NO ISSUE 141.15 91.87 53.64% for me to meet my financial obligations," Saveurs 375,000 389,631 DID NOT REPORT 180.69 234.29 -22.88% says Miller. "The Destination Group Showboats International 50,000 52,440b 132.00 112.50 17.33% 704.50 511.00 37.87% solved my immediate capital needs and Skis 425,000 426,403 NO ISSUE 271.67 262.55 3.47% Skiing7 400,000 400,730 NO ISSUE 113.27 102.73 1026% provided a source of additional capital." Slam 200.000 174,966 71.83 42.67 68.34% 335.59 217.83 54.06% Last December, Miller bought out pri- Snowboarders 70,000 N.A. 88.08 76.06 15.80% 404.77 328.51 23.21% vate equity firm Freeman Spogli's stake in Southern Accents 360,000 363,868 75.48 78.61 -3.98% 75.48 78.61 -3.98% Sport Rider 100.000 102,757 70.78 52.78 34.10% 249.02 209.94 18.61% his company. Traditional Home 800,000 832,227 131.16 100.50 30.51% 396.58 330.04 20.16% Miller also owns Vibe/Spin Ventures Travel & Leisure Golf 350.000 356,889b 70.71 45.78 54.46% 316.89 408.15 -22.36% with partners that include Freeman Spogli. Walking? 650,000 652,779 58.31 54.13 7.72% 308.67 257.27 19.98% CATEGORY TOTAL 3,558.493,447.09 3.21%15,313.41 14,904.92 9.45% While the deal essentially makes Miller FOOTNOTES: RATE BASE AND CIRCULATION FIGURES ACCORDING TO THE AUDIT BUREAU OF CIRCULATIONS FOR FIRST and the Destination Group equal equity HALF OF 1999 EXCEPT lo=AUDITED BY BPA INTERNATIONAL;NON ABC/BPA TITLE; PUBLISHER'S ESTIMATE; x=DID NOT partners, Miller remains managing partner REPORT TO ABC BY PRESS TIME. 7=PUBLISHED SEVEN TIMES PER YEAR; &PUBLISHED EIGHT TIMES PER YEAR; g&PUB- LISHED ONE FEWER TIME IN 1999; CPS=PUBLISHED TWO FEWER ISSUES IN 1999; +=PUBLISHED ONE MORE ISSUE IN 1999. of Miller Publishing. But the equity shares 24 Mediaweek July 24, 2000 www.mediaweek.com Our Clients Talk Back (ENTHUSIASTICALLY) "The importance of training our teams in all facets of media has been a key to our success. We have used The Media School for a wide variety of services...from presentation skills to building media plans and even how to improve our working relationships. The Media School has been a real success story for us." Dan Rank, who heads up the national buying division of Omnicom's newly formed Optimum Media Direction (OMD), has the responsibility for placing over $3 billion per year, and representing 87 national advertisers. Prior to this appointment, Dan was Executive Vice President of the National Buying Group for DDB, one of the Omnicom-owned agencies. Prior to joining DDB in 1985, Dan held media management positions at Stroh Brewery Company and Lever Brothers, and was Media Group Head for Lowe & Partners. Dan's unique background of client experience and agency planning & buying allows him to understand the media function from a variety of viewpoints. His philosophy of cross -training for better understanding of the total media function has been an asset for those working with him. WHO SHOULD ATTEND? AGENCY -Media Planners, Buyers, Media Directors, Account THE MEDIA SCHOOL Executives, Account Managers... A Division of MEDIAWEEK MAGAZINE NEW SCHEDULE CORPORATE -Advertising Directors, Media Managers, Marketing 2000 Directors, Brand Managers... NEW YORK, JUNE 7, 8 ATLANTA, OCTOBER 5, 6 ADVERTISING SALES EXECUTIVES -Broadcast, Cable, Print, Out -of - SEATTLE, JUNE 15, 16 DALLAS, OCTOBER 12, 13 Home, Point -of -Purchase, New Media... ORLANDO, JUNE 22, 23 NEW YORK, OCTOBER 18, 19 PITTSBURGH, JUNE 26, 27 ANYONE WHO NEEDS MORE KNOWLEDGE IN -terms, planning, buying, TAMPA, NOVEMBER 2, 3 negotiation, media evaluation... PHILADELPHIA, JULY 13, 14 NEW YORK, NOVEMBER 9* CHARLOTTE, JULY 19, 20 SAN FRANCISCO, NOVEMBER 9, 10 OUR TEACHERS DETROIT, JULY 27, 28 ST. LOUIS, NOVEMBER 13,14 Our teachers paid their dues at agencies like J. 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With the largest permission - relationship with your customers. Our based eir_ail database in the world, real-time services have the ability to serve relevant messages adserving and reporting techr_ology, loyalty interacting globally to your appropriate customers across interactive program! and a worldwide network of websites, platforms, including the Internet, wireless and 24/7 Media provides the targeting capabilities you broadband. 24/7 Media can help you design a need to help build strong relationships with your customized interactive marketing campaign that best customers. Call us at 877-247-2477 or NASDAQ: TFSM guarantees communication with your target v -_sit our website at vvww.247media.com Talking trash about your dot -corncompetitors is a strategy that many startups and wannabes employ when they pitch themselves to IQ. My favorite line of late (and apparently the approach favored by many dot-com CEOs) is to say, "We're like [fill in the blank with the name ofan established dot -corn], but on steroids!" It's an apt metaphor: picture the once -puny latecomer bulking up on dubious and perhaps illicit company -building tactics in order to pick fights with the all -natural big boys. Sure, the young turks may look good, but too bad about the 'roid rage.-KippCheng interactiven ews @deadline Thirsty Unveils Integrated AdManager Update Set Profiling firm Engage is releasing an update of its AdManager technology Effort from WongDoody that will monitor and report on ads served on PDAs, cell phones, set -top By Erik Gruenwedel boxes and other platforms, the Andover, Mass. -based company announced Toby Sesler hates Thirsty.com," readsfunny -looking people in L.A.," he said. "We'd today. The original release of AdManager the copy beneath a high school yearbook monitored ad campaigns on the call up casting agents and they'd send over a Internet, delivering information such as portrait of a geeky male, one of four fic- model. We'd have to tell them, 'No, we don't number of clickthroughs. The new tional characters depicted in a new $5 millionwant models, we want people with big buck release extends this capability to ad campaign for the 78 -employee, Los Ange-teeth, unruly hair and eyes that are definite- wireless media. les -based, youth -oriented lifestyle site. ly two different sizes.' " Created by Seattle -based WongDoody, the Jeff Pollack, CEO of Thirsty, seems Looksmart, iWon Partner off- and online pitch brings attention to lastunfazed by the plethora of sites catering to LookSmart.com, a San Francisco -based week's launch of Thirsty.com and its 13 origi-Gen Y interests. Pollack, along with Benny Internet directory, and 1Won.com. an nal content channels, which include Xsports,Medina, founded the $10 million privately - Irvington, N.Y.-based Internet lottery Sci-fi/Comics, Wrestling, Hip - held site last year following a 10 - and search engine, have formed a two- year alliance whereby LookSmart will be Hop and Hollywood and target year career as a writer, director the exclusive Web directory on iWon. In the 13 -to -22 -year -old demo. and producer of teen TV and an unrelated deal, InfoRocket.com, a "The campaign comes out of movie fare such as Fresh Prince New York -based Q&A resource site, an insight that teenagers are as of Bel Air and Booty Call. announced an agreement with LookS- much defined by what they hate "I don't think the space is mart to join the latter's network of part- as what they like," said Ben very crowded at all," said Pol- ner sites. Wiener, a managing partner lack. "As to whether there are with WongDoody. "Teenagers sites that are supposed to appeal Zagat.com Joins Network form cliques that are cool, and to the youth demographic, then Zagat.com, the online arm of the New by definition, people who are not I would agree that there are a York -based restaurant rating guide, has in them are uncool." joined DoubleClick's Select Network, a Leland Err hates host of such sites out there. But collectionofsites that the New York Instead of explaining the Thirsty.com we're are providing an experi- online ad network represents in exclu- virtues of Thirsty, which Wiener ence for our users that is tangi- says "instantly sets off the bull- Cool kids only: Geeks don't ble off- and online." sive sponsorship and sales deals. like Thirsty.com. DoubleClick said Zagat.com will be shit meter" among teens, the While additional marketing packaged for both entertainment and agency chose to focus on the peoplewho efforts include billboard ads, a Toby Sesler travel advertisers. DoubleClick will would dislike the site. Web site, a guerrilla campaign and distribu- represent Zagat.com's opt -in, e-mail "It's pretty clear that if a guy like [Toby]tion through L90, a Santa Monica, Calif. - newsletter as well. hates Thirsty.com, and you consider yourselfbased online ad server, there appears to be remotely a cool teen, then there might belittle concern regarding the tone of the ads. Corrections: Regarding a July 3 Bullet Point, Virtual Athlete's URL something on there that you will like," said "It's a tiny bit mean -spirited," admitted is www.gamesmagnet.com and the Wiener, who said the agency combed the Wiener. "But so are teens. We're countingon company's CEO is Michael Rothman. streets of Los Angeles looking for people tothem to get the joke. Anybody we offend OnAdweek'sJuly 10 cover, the ohoto pose as Sesler, as well as the other characters, won't be in our target audience. If theyare of Advertis,ng.com CEO Scott "erber Leland Err, Regina Fritz and Trish Gulinson. and we offend them, we'll be hearing about it. was incorrectly identified. "It's very hard to cast really unattractive,Nothing bad in a little controversy." www.mediaweek.com July 24, 2000 Mediaweek27 IQnews WorldGate to Launch connect To Giant Step, the phrase online media U.S. Interactive TV Study verges on the passé, so much so that it has changed the name of BY KARL GREENBERG-Pennsylvania-based According to aWorldGate rep, the study its Online Media Group WorldGate, a provider of interactive televi-will examine which commercials lead to twice. Recently renamed sion services for analog and digital cableinteractivity, what type of programming Customer Acquistion Mar- TV set -top converters, is expected to unveilleads to interactivity, how long will users keting, the group has its "Interactive Advertising Study 2000"stay on the interactive experience, among begun beefing up its pro- this September. The study will involveother parameters. motions and partnership 15,000 households in two as yet -unan- Last fall, WorldGate conducted a similar services. "We don't just do nounced markets. study in Massillon, Ohio, in conjunction media," said Mike Sands, A roster of national and local advertis-with Nielsen Media Research and Massil- who joined the Chicago - ers will test advertising using WorldGate'slon Cable Television. Results of that study based interactive shop as vp of the newly Channel HyperLinking technology. Chan- indicated that approximately 79 percent of renamed group from Oldsmobile, a Giant nel HyperLinking allows users to toggle WorldGate subscribers used the Channel Step client since 1994. "We have a much between TV broadcasts and related Inter-HyperLinking service. broader solutions offering, and I thought it net content, thereby granting advertisers A 1999 report from Jupiter Communica- was time we had a name that correctly simultaneous access to viewers of TV pro- tions forecasts that by 2004, the U.S. inter- identifies what our group offerings are." gramming and Internet content. active TV market will reach nearly 30 mil- -Jennifer Owens Though WorldGate's user interface sup-lion households and produce $10 billion ports TV -based Web surfing, consumers in in annual revenue. Jupiter forecasts that by Speaking of changes, you've also begun the study, using a remote or wireless key-then the bulk of iTV's revenue mix will using the traditional account planning model board, will only be able to toggle from the on - comprise consumer shopping and financial commonly used by offline ad agencies. Why? air commercial to a relevant interactive site, services. ITV will also spawn new con- I really think that classic account planning one that allows them to respond to a call to sumer behaviour such as instant messaging helps you appreciate and understand the action, such as a coupon or newsletter offer. during televised events. target consumer's wants, needs and desires, which can then be turned into ter- rific marketing ideas and compelling cre- ative strategies. Ultimately, great online marketing is a combination of terrific mes- saging and terrific placement of those mes- sages. So rather than being focused as we were previously on the placement of the message, we really want to get much closer to the creative process and product itself. Account planning will help us do that. So you see placement as the industry's typical focus these days? A lot of the services today are tonnage serv- ices where you give them a demographic and they'll throw some banner ads out there for you and they'll get you eyeballs against your demographic. That's no better than spot television or network TV in terms of its targetability. And it's a real shame because on the Internet, where you can get down to When everyone is screaming, whisper. an audience of one, you really should use The best way to rise above the advertising the medium for what it's best at. noise is to avoid it.Introducing Eudora - a Do you think this approach will work for new, targeted way to deliver your ads. This all clients? We're not going to be right for everybody. sophisticated email program showcases your I'm not sure that our model fits a lot of the ads right inside its interface. So you can talk consumer packaged goods companies that only do want eyeballs and don't want to get to your customers in a calm, controlled setting anymore specific than women, 25-54. I - without other ads on screen to distract don't know if they need us. But for those who want to sell online or generate leads them. For info visit eudora.com/ads or call online, or who really want to get personal 858.651.0009. Eudora® by QUALCOMM. with their customers and see how that can work for marketing purposes, we're going to be a terrific organization for them. 28 Mediaweek July 24, 2000 www.mediaweek.com PARTY ROCK STARS 8 4 . One phone call to ARTISTdirect.com, the online music network run by the artists themselves, can get your ad in front of millions of die-hard music maniacs and your butt on a plane to Las Vegas to party with rock stars at the ARTISTdirect.com Fan Nation Festival- an amazing three days of bands and fans, performing and partying together. Get close to the music online at ARTISTdirect.com, then get face-to-face at the Fan Nation Festival. tomrsc9orv Arnrr direcist -851A4 -Corn - 512 -22c1 No purchase necessary. A purchase does not increase your chances of winning. Sweepstakes end 9/13/00. cevorckl Open to all legal US resident media buyers/planners 21 years.. on 7/24/00. Winner must be able to travel 9/28-10/1/00. Void where prohibited. For complete offi- cial rules call any ARTISTdirect sales office. IQcloseup TotaE Ca 1 (Sitting around a table in their modest, "Let Freedom Ring," the online and offline fourth -floor office in downtown Man- PhoneFree promises effort focused on the "free" factor and car- hattan, PhoneFree.com execs plot ried the image of a clenched fist holding a their next move against the telecom giants. to deliver free Internet - burning phone bill. The night before, employees at the four- Instead of charging consumers to sub- year -old Internettelephoneservice based telephony to sidize the business, like traditional phone provider celebrated the company's growth companies, PhoneFree.com uses advertis- by spray painting the walls in their newly - the masses. ing. The company reports that 73 percent acquired space across the hall-a deviant of PhoneFree.com users spend more than behavior encouraged by PhoneFree CEO By Ann M. Mack 10 minutes on each call and 26 percent and president Jan Horsfall. The graffiti spend over 40 minutes. "When someone is artists displayed their commitment to the talking on PhoneFree for 45 minutes a cause by scripting the company's rally cry, pop, we're talking incredibly sticky appli- "Let Freedom Ring." Horsfall smiles with cations," boasts Horsfall. The company pride at his employees' amateur artwork, has signed on advertisers such as Master- which will be washed away in renovation, Card, DealTime.com and FreeAgent.com. but not forgotten. In addition, the company garners revenue "We're fed up with the AT&Ts of the from e -commerce offerings, such as head- world and their cents -per -minute calling sets, PC video cameras and phone cards. plans,"Horsfallexclaims vehemently. Horsfall predicts profitability in less than "How's this for a cents -per -minute calling 30 months. plan: Zero -cents -per -minute. No fees. No With free or low -fee business models, hidden charges." Internet telephony companies hope to pres- The New York -based PC -to -PC and PC - ent an attractive alternative to the old-fash- to -phone voice communications provider ioned phone service providers. However, offers free telephone service via the Web, the looming possibility of taxation could regardless of duration and destination. To threaten their progress. A provision insert- use, visitors to the PhoneFree site down- ed into a House telecommunications bill in load the proprietary software and dial May exempts Net calls from a moratorium directly to a telephone or any computer on Net access taxes. (The House voted on that also has Internet telephone capabili- May 10 to extend the moratorium on Net Jan Horsfall, CEO and president of PhoneFree, ties. In addition, PhoneFree provides voice believes that consumers are fed up with telcos' access taxes until 2006.) The legislation mail, video calling, video mail, voice confer- confusing pricing policies. leaves Internet telephone service providers encing and file/data transfer at no addition- vulnerable to the possibility of per -minute al cost. The company reports about 15,000MCI and Sprint. Hatheway's résuméaccess charges-a move that could under- new users a day and projects four to fiveincluded gigs at Bozell, where he worked on mine the backbone of PhoneFree's business million users by year's end. the Valvoline account, and Lycos, where he and others like it. Horsfall says the last- Some of the site's traffic is attributed to spearheaded the ad campaign that sports aminute provision is an example of the word-of-mouth. However, much points back Labrador retriever as the brand icon. telecommunications behemoths throwing to branding, an important factor to the PhoneFree.com's ad effort-builttheir weight around Washington to stifle equation, the PhoneFree team claims. Lastaround consumers' frustration over opaquecompetition. "The legacy telephone compa- fall, the company tapped Daniel Gallagher,phone bills-lambastes traditional tele-nies are legislating their own corporate vice president of brand strategy, and Geof-phone companies for hidden charges, con-welfare because they are unable to adapt frey Hatheway, senior vice president offusing calling plans and unpredictable,their sprawling bureaucracies to the new marketing, two ad industry vets, to buildhard -to -understand bills. "The genesis ofmarket environment," Horsfall wrote in the PhoneFree brand in a category that had[building the brand] was tapping into peo-response to the legislation. zero brand awareness. Gallagher broughtple's phone rage over the telcos," says Despite this setback, execs at Phone - with him two decades of experience from Hatheway. PhoneFree.com launched a multi- Free remain optimistic. As they consider agencies such as Ogilvy & Mather, Bozellmillion dollar, multimedia campaign pro-their next move, they make one thing and McCann-Erickson, where he worked onduced by New York ad agency Hampel/Ste- clear-the company will continue fighting major telecom accounts including AT&T,fanides earlier this year. With the taglinethe fight against traditional telcos. 30 Mediaweek July 24, 2000 www.mediaweek.com 3 http:// thewagnercard.com ElID Address - Back IC for real" with ImagePumpby. pix When Robert Edward Auctions, a division of MastroNet, Inc. wanted bidders to inspect the details of the world's most valuable baseball card, Honus Wagner, they chose ImagePump. From baseball cards to bulldozers, watches to wardrobes, ImagePump allows you to Zoom, Pan, Spin, and even Animate high reso.ution images quickly over any connection. ImagePump is a robust Imagirg Application Platform (IAP) that allows you to include complete imaging solutions within your E -Commerce site, build a stronger brand ident-ty, and convert browsers to buyers. 0 0 "See it for real!" I m age Pump See it now! www.xippix.com, call 800-464-3877 or email [email protected] for more informaton IQcooltool Think Blink.com's CEO, David Siegel, says that, bookmarks have yet to live up Blink to their potential. With "banner -ad -only" rapidly After logging in, a member is served a becoming an endangered revenue Blink.com turns an page showing the directory of folders he or model, advertisers looking for she has created, as well as a list of links ways to maximize expenditure on online old browser warhorse, either from one of his or her folders or from ads might consider Blink.com, one of sever- a public search. A member can add new al bookmark -management and Web search the bookmark, into a links by either typing them in or, when at sites performing the next best thing to key- another site, by using the LinkAdder tool word -based advertising: cleaving ads to new ad vehicle. that Blink places on the browser bar. The personal bookmarks. GrabLinks function collects every link on a In the argot of the Internet, where new By Karl Greenberg Web page, displays it in a pop -window, lets revenue models for a dot-com can change a Blink member choose the desired links overnight, the notion of "if it ain't broke and save them to his or her account. don't fix it" doesn't carry much clout. But if Blink.com also supplies a versatile sort there's a model of that dictum for the Inter-albeit one maintained and edited by a com- feature to bookmarking, allowing users to net,it'sthebrowser bookmark,ormunity of users rather than hired editors. sort links from a personal folder or search "favorites" feature, that hasn't changed Siegel says the company's approach toalphabetically, by popularity, hits, rating, much since the inception of the Web brows- targeting ads allows it to skirt the privacycategory or most recently viewed. Mem- er. So pulling bookmarks out of the brows-issue. "A lot of people try to target ads," says bers can also drag -and -drop bookmarks er broom -closet and featuring them on aSiegel. "But we are actually in the positionbetween folders, share folders or links Web site might seem as likely a way to mon-to do so without profiling. We don't need towith other Blink members, incognito or etize a dot-com as a site focused on how to ask you if you plan to buy a car this month.publicly, and add them to the Blink Public pull wisdom teeth. If you are searching for auto site lists, you'll Library, an Alexandrian library of book- Not so, says Blink.com's CEO Davidbe likely to get a banner ad for a car." marks with over 50 million links, 10 million Siegel, who claims the browser bookmark Andy Williams, vp of marketing atof them unique. In May the library became function has been gathering cobwebs fasterBlink.com, says the siteis garneringthe largest human -edited directory of links than it has enthusiasts because bookmarks,strong banner clickthrough rates partlyon the Web. unlike their terrestrial namesake, have notbecause the site serves both as an opening That's several times larger than Yahoo!'s yet realized their fullest potential. "If youpage and de facto search engine. "A lot ofdatabase of searchable URLs, claims don't drive your car much, it doesn't meanpeople talk about stickiness," he says. 'We Siegel. "The description of us on Yahoo! is cars aren't useful, it means yours isn't," says are the antithesis of that: users come here`organizes bookmarks in a private library.' " Siegel. "What we do is turbocharge book-to go somewhere else, so they're already That, he argues, belies Yahoo!'s inability to marks, make them portable and central to ain a frame of mind to click through tohandle the immensity of the Web with a navigation, search and sharing service." another site." handful of hired editors. "There are over Blink.com uploads a new user's book- Portability may be the most obvious dif-two billion Web pages out there and two marks, deposits them in a private, pass-ference between Blink.com (and competi-million new ones added per day, and when word -protected account on the site. Thetors BackFlip, Hotlinks.com and others) andyou search Yahoo!'s database, you're get- user can add links to his or her Blink.combrowser -client bookmarking. Users whoting less than 1 percent of it, or only pages bookmark folder, sort them, share them andsign up for the service effectively transferhired editors have catalogued." Siegel says use Blink as a search engine by exploitingtheir Web browers' bookmarking featuresBlink.com's users constitute a volunteer the site's immense public library of mem-from their personal computers to the Web. staff of over 300,000, with a much more per- ber -donated bookmarks. That, says Siegel,Once uploaded, those bookmarks are acces-sonal feel for links they contribute. makes Blink.com a portal, like Yahoo!, sible from any Internet -enabled computer. Ultimately, he says, Blink.com's search - 32 Mediaweek July 24, 2000 www.mediaweek.com ,,),r,eRI,m,,, Need A Rewards N Program? This One I.I Comes Fully Loaded With A Range Of Options. N i % IN N Our customized loyalty program is a user-friendly rewards program that can be easily integrated onto your site. With it, you can start rewarding your customers for taking action on your site,such as making III . purchases, registering for membership and referring other users. And since the program operates III directly on your server, you can easily customize and track your incentive offers at any time. ElRated #1 by Media Metrix within our category for stickiness and rated #1 by consumers among all . rewards programs on Epinions.com, we're the premier marketing program for online and offline businesses. II Take a FreeRide and see how far we can drive your business. . IIIFor more information, visit www.freeride.com/media . or contact Marten van Pelt at (212) 340-3805 ([email protected]). . III. 0-ezZA.Com . .N om emmieNVNV: IQcooltool engine and directory performance is fos- ment on their site and in return we do tered both by its server -based technolo- advertising for them. With Vote.com gy and by users' willingness to share and Teen.com, we offer a button on links. "First and foremost, there is a Non Too cre was, row Alnd their sites allowing visitors to book- BOOkrnar,f from row *AP sense of community. Users recognize the phone or PGA never kw trod revonte sew ...M.o.. mark their pages, which inturn YOU.beret...Ars ore mewl value of adding their own knowledge, YOU* Internet. INow Grant., prompts them to sign up for Blink's Bt. ntr reo tete Vow BLINK! especially when they can do so anony- neW en. r e+ service." mously," says Williams. "Also, people are lend,* Account. Blink's bookmark -centric interface, very proud of the folders and links they e encouraging scroll -and -click naviga- have created; since we can tell members tion, makes it wireless -friendly, a fact how many people have used their links, Blink.com's site enables users to store and share driving Blink's strategy for that grow- there's a competition to contribute the most their bookmarks with other registered users. ing market. On June 21, Blink launched its popular folder in the library." wireless application protocol (WAP) book- Williams saysthatsince June, mark manager, Blink WAP, for users of Blink.com's user -base has grown to overcan search by "fresh" list of bookmarks. "IfWeb -enabled cell phones and other WAP 325,000 registered members. He predictsyou have a collection of news sites, you can devices. A streamlined version of the the site, which is adding between two thou- put them in one folder, click on fresh to seeBlink.com site, Blink WAP allows users to sand and five thousand new users per day,which ones have been updated, which isconfigure their folders of favorite book- will have 800,000 to one million members at most useful for monthly papers or sites thatmarks on their PC or laptop, then remotely year's end. "Most Blink users are comput-refresh irregularly. access their accounts and utilize searching er -savvy, male and early adopters," he says. "Stale" is the counterpart, denoting and organizing links without having to type "They tend to be computer professionals,bookmarks for sites Blink's server can noon miniature keys. doctors and lawyers, and the average agelonger locate. "Hot List" shows which sites On June 29, Blink.com announced its is between 30 and 45." users have been hit most recently. Blink entrance into the Japanese market with the The library is also powered by an artifi-also uses a "smart" program that aggre-launchofitsTokyo -basedsubsidiary, cial intelligence approach to link searching, gates and sorts bookmarks by category, and Blink.com (Japan). Its investors included wherein a user can highlight a folder andlearns to distinguish between categories as Inabata & Co., Ltd., and Sumitomo Corpo- hit "Find Related." An algorithm kicks inthe library grows. ration. Concurrently, Blink.com announced that finds links others have grouped simi- He says the company is generating rev-the debut of Blink iMode, a customized ver- larly. The larger the library becomes andenue both from context -relevant bannersion of Blink.com that provides mobile book- the more users that contribute, the betterads on -site and through ad space containedmark access for the more than 10 million its ability to group sites together by topic.in e -mails to members. Blink also has busi- Internet -enabled cell -phone users in Japan. Blink.com also has a "spider" that regular-ness development deals with an advertis- The company raised $11 million in sec- ly updates the status of links. A "fresh"ingcomponentwithHomestead.com, ond -round funding in March, led by Sandler notation on a link shows that the content ofZDNet, GomezAdvisors.com., Vote.comCapital. Blink.com's $2 million first round the bookmarked page has changed. A userand Teen.com. "With ZDnet, we get place-was completed last fall. IT'S THEIR WORLD. IT'S THEIR NETWORK. GET ON IT. www.iTurEcom WITH 2.6 MILLION UNIQUE VISITORS*, THE iTURF NETWORK IS THE NEW BEST PLACE TO REACH TEENS ONLINE. For more information, call 212.742.1640, or email us at [email protected] iTurf network sites include: *Nielson NetRatings, May 2000 0rurp 101A. theSpark.com dELiA0;s=c0m SparkNotes.conf online study guides 34Mediaweek July 24, 2000 www.mediaweek.com s ti sf eaea. 3 'nen en.iage media Customizes and Optimizes your online 3dvertising solution, it's your results that multiply. no:ding Engace Media to your online media plan changes the who e equation. Because we ycLto customize the ideal solution for your marketing objectives, drawing from :ha industryt broadest array of seamlessly integrated online media opportunities.Then, a Jecicated Consultant continually optimizes your campaign in real time - not just it, butacross your entire online media mix. So let Engage Media formulate the optimal Aktion for yeir online advertising. Whether your goal is awarenes5, response or branding, tape's a sing E common denominator: Exponentially better results. Call 1 -877 -U -ENGAGE x105 .-email [email protected] The new formula for online media success.em Engagemedia Engam Engage Media o Engage Business Media c Engage I/PRO o Engage AdKnowledge c EngageEnabling Technologies Can,. 2C.00 Engage ...edia www.engage.conniengagemedia IQanalysis Staying in Focus Online focus groups are poised to become an integral tool in the market research industry. By Janis Mara Companies that want to sneak a peek into the minds of their customers have long relied on the focus group as a market- ing tool. Online focus groups, a recent addition to the Internet mar- performance, rather than Greenfield and NFO, who position keting field, capitalize on the strengths of the Web to make the themselves as a way to do focus groups for product screening and process leaner and meaner. opinion research," says Gluck. Though this type of research is "still pretty nascent," according Vividence's approach is "to measure user intent, track behav- to analyst Marissa Gluck of New York -based Jupiter Communica- ior, measure performance and impact, and make recommendations tions, it has unique characteristics that could make it a significant and directions based on these observations," according to Bill player in the $5 billion market research industry. "The key thing Demas, the company's vp of marketing. Vividence has a pool of is that you can dramatically cut the amount of time involved," says 130,000 testers who check out sites for the company. Gluck. Traditionally, a focus group is made up of about eight to 15 people gathered in the same room to answer questions and discuss TESTERS' CHOICE a company's product or service. The discussions and interactions Vividence's testers are a good example of the advantages of focus are taped, and transcribing the tapes is a time-consuming process. groups in a Web environment. In the offline world, it's difficult to With online focus groups, the individuals type in their comments get people to participate in focus groups. For one thing, the par- themselves, either in a chat -group format or alone at the terminal, ticipants must invest time and energy in getting to the test site. making the results available much sooner. But with online groups, this problem is eliminated. The subject The second key difference is cost. "Often, it's less expensive to can participate while sitting at his or her computer. Also, offline do a focus group online," says Gluck. With online focus groups, focus groups are limited to people who live in the immediate area, companies do not have to rent a facility or pay for the participants' but with online groups, the participants can be from all over the meals and transportation. country, even the world. Vividence's Demas says his online testers generally receive only FOCUSING ON WEB SITES token compensation, unlike offline focus group participants, who There are currently many companies offering online focus groups; often get paid $50 and up and are supplied with refreshments while according to Gluck, the most established businesses are Greenfield the group is meeting. Online of Wilton, Conn., and NFO Interactive of Toledo, Ohio, both Demas says, "We give our testers their choice of $15 Amazon of which have existing practices in the brick -and -mortar world. gift certificates, $15 prizes from other companies or the option A new addition to the scene is Vividence of San Mateo, Calif., a of donating their prize to charity. Also, all testers are entered pure play Internet company that launched this February. "Theyinto the $3,000 monthly sweepstakes." Demas claims, "Most of have a great reputation and their name comes up pretty often con- our testers would do it for free. We've gotten this feedback over sidering that they are later to market," says Gluck. and over." Vividence has carved out a special niche for itself, according to Because the company's tester pool is so large, it's possible for Gluck. "They are more geared toward doing focus groups for site clients to pick and choose a wide range of demographics and psy- 36 Mediaweek July 24, 2000 www.mediaweek.com Before After If you're in the automotive business, we've improved your IQ. (And we've done it for every other category of business too.) ADWEEK's Interactive Report, started in the dark ages of Interactive. But it has evolved in sync with the reading -clicking -viewing BiNight.= habits of our busy readers. Today it's the world's Mon In Mere best source of news about interactive marketing, advertising and media. Look for daily news on MO Meek Boa. To Me Web our Web sites, weekly news and big monthly special reports in our magazines. "Stan Lee ADWEEK BRANDWEEK MEDIAWEEK www.adweek.com www.brandweek.com www.mediaweek.com AIMEE MAGAZINES IQanalysis ?!? chographics-"women over 50 who live in the Midwest, like hock- Comment AnswerGive up ey and use credit cards more than twice a month? No problem," says Demas. TASK -ORIENTED SAMPLING Once a random sample of testers has been chosen, they are unleashed on the site, with instructions to perform a specific task tdruottnuun. using Vividence's special browser. 11111rIMMIlig.=a: 1=111 "For example, if we were doing a study for drugstore.com (an actual client), we might assign our subjects the task of purchasing Participants in a large -size bottle of ibuprofen. Then, we would record what they Vividence's online did in an attempt to accomplish the task. How did they try to do focus groups can give feedback-in real it? Were they able to navigate successfully? Did they get lost? At time-about their any point in the process, they can post a comment, such as 'This user experiences at a given Web site via a link didn't go where I wanted it to,' or whatever they wish. We go special browser. all the way up to the purchase point and then stop," Demas says. Demas adds, "Offline focus groups usually involve about eight "We'll make five or six recommendations and our clients typi- people. Our groups are 200 people, a number from which you can cally will follow the recommendations and then test them. This get a meaningful statistical sample. With only eight people, you usually makes for long-term relationships," Demas says. When the can't reliably generalize to the larger population." company launched in February, it had 20 customers; the client list, Because the participants answer the questions in the privacy of including Microsoft, Excite@Home, Compaq, AltaVista and Nord- their own homes, Demas believes the responses are less likely to strom, is now up to 90. be affected by elements such as a dominating group member, a Another use of this process, Demas comments, is "before and desire to please or a moderator with hidden biases. Also, the after" testing for site redesigns. "That way, you can avoid costly responses are anonymous; testers are identified only by a number. mistakes through pretesting. That's what we did for our own site redesign." The Vividence redesign, based on its own feedback sys- TRACKING THE TESTER tem, will launch in mid -August. Following a demonstration of the process (based on a real -life focus group survey conducted at the sites of Furniture.com and its rival PROS AND CONS ONLINE Living.com), Demas points to a snazzy graphic that somewhatWhile online focus groups have many advantages, Demas admits resembles a superhighway seen from an airplane. "We can track that offline groups have their good points, too. "The moderator can what course every tester, or every tester from a specific demo- probe more deeply and ask further questions." In addition, accord- graphic, took from the minute they entered the site. We can show ing to Jeff Hohner, director of SurveySite, a Toronto -based online where they took a wrong turn, if they did, and figure out why by market research company, "You can't see facial expressions or using tools such as the comment book. body language" in online focus groups. Another drawback for com- "The comment book contains every tester's observations. You panies such as SurveySite, Greenfield and NFO Interactive, which can get the demographics for every individual tester who made a run groups on products such as food: they must mail these prod- comment, plus a slew of other details," says Demas. Each tester's ucts to their subjects in advance. comments generally take up an entire page. Overall, though, online focus groups do have advantages for Looking through the Furniture.com report, Demas singles out e -merchants. Though Vividence declined to release figures on its one tester who was unable to complete the assigned task. In fees, a Jupiter Communications report released in March 2000 answer to the question, "Would you be likely to return to Furni- supports Demas' assertions that online focus groups save time ture.com?" however, her answer was "Yes." Pursuing the seeming and money. According to the survey, online focus group testing contradiction, Demas accesses the woman's comments, whichreports took three days to one week, as opposed to two to three include, "Furniture.com has really cute stuff." So, Demas says, weeks for offline focus groups. The offline groups cost $10,000 to "Furniture.com came out ahead with their product selection even $20,000 and the online groups cost $7,500 to $10,000. (The sample if the task wasn't completed." companies in the survey were Greenfield Online, NFO Interac- tive and Talk City.) MAKING RECOMMENDATIONS According to Jupiter's Gluck, Vividence is "effective at what The next step, Demas says, is recommendations and direction from they do." She predicts that other companies will be entering the the company's team of consultants and usability experts. (Seems niche currently occupied by Vividence, "or they'll try to acquire likely that a recommendation to improve site navigability and play them [Vividence]." In fact, Gluck says, "They're a great acquisition up the appealing products would be appropriate in this case!) target-they might be an acquisition target to someone like us." 38 Mediaweek July 24, 2000 www.mediaweek.com CLASSIFIED ADVERTISING/July, 2000 Page Cl EAST SERVICES & RESOURCES Minimum run for any ad is one calendar month (3,4 or 5 issues, depending on the month). play monthly. ALL ADS ARE PREPAID. Monthly, quarterly, semi-annual and annual rates New ads, copy changes, and cancellations are due by the third Thursday of the current month available. Orders and copy must be submitted in writing. Mastercard, Visa, and American for appearance the following month. 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Flynn 1-800-7-ADWEEK PH: (914) 738-4904 100 North Centre Ave., Rockville Centre, NY 11570 Fax: 516-766-1909Email: [email protected] Use ADWEEK MAGAZINES to get National Exposure * * * REACH YOUR AD COMMUNITY WITH ADWEEK MAGAZINES * * * Page C4 CLASSIFIED ADVERTISING/July 24, 2000 EMPLOYMENT REGIONAL ADVERTISING MARKETING MANAGER ACCOUNT EXECUTIVE North Central NJ Company Northern NJ Ad Agency looking for dynamic, National retail service company with 3,000 franchised locations seeks Regional Marketing Manager with strong aggressive Account Executive with 3-5 years media background to plan regional advertising programs and AGENCY experience. Responsibilities include effectively present plans to co-op groups in top markets. Selected candidate will provide direction to media provision of strategic and day-to-day direction planners/buyers at top NYC agency; assess media plans and on fast -paced sports marketing assignment. sell -in marketing programs at the DMA/MSA level. Email resume and salary history/requirements The ideal candidate will possess strong presentation skills, (required for consideration) to: knowledge of broadcast media and retail marketing coupled with 3-5 years agency or client -side experience. 25-30% [email protected] travel (seasonal). No phone calls, please! EOE We provide competitive compensation, excellent benefits and an exciting, results -oriented environment with plenty of room for growth that inspires top achievement. Mail/fax resume to: Fax: (973) 496-5966 E-mail: [email protected] AND PAITNEIS INC An equal opportunity employer MEDIA SUPERVISOR Full time position available for media planner -buyer with 5 years experience, man- ACCOUNT EXECUTIVE agement skills and experience in national, regional and local media. Consumer and business -to -business experience required. Online experience valuable. Can- Major advertising industry trade magazine seeks a seasoned didate must be creative in planning and buying, possess presentation skills and account executive for its New York based account assignment. be a team player. The ideal candidate has 3+ years experience, plus the proven MEDIA PLANNER -BUYER ability to work at client and agency levels. An outstanding growth Full time position available for a planner -buyer with minimum 5 years experience. opportunity for an ambitious sales professional with excellent Candidate must have experience in planning and buying all forms of traditional communication, negotiation and organizational skills. media on a regional and local basis. Online experience helpful. Candidate must be creative in planning and buying, possess presentation skills and be a team player. For consideration please fax resume and salary history to: MEDIA BUYER Gina 646-654-5351 or email: [email protected] Full time position available for a print and broadcast buyer with minimum 3 years No calls. experience. Candidate must have good people skills, strong organizational skills. negotiating ability, and be a team player. Please send resume and salary requirements to [email protected] or fax DOUBLECLICK INC to (704) 364-8470. Mail to the attention of Patty Reuss, Loeffler Ketchum Mountjoy Advertising, 2101 Rexford Rd., Suite 200E, Charlotte, NC 28211. No TERRITORY SALES MANAGER phone calls please. (Dart For Advertisers) DoubleClick is the world's leading Internet advertising solutions company. We cur- Loeffler Ketchum Mountjoy Advertising rently have an opportunity for a Territory Sales Manager in our New York office. This individual will be responsible for selling DoubleClick's ad management solution products to interactive agencies and on-line advertisers. These ground- breaking technology -based products include DART for Advertisers, a cen- tralized ad serving, targeting and reporting solution and Dart Analyzer, a data AD AGENCY JOBS. warehousing and analytics service. LET YOUR MOUSE DO THE WALKING. Proven prospecting, presentation, negotiating, and account management skills are required. Candidate must be high-energy, independent and have record of www.AAAA.org achievement in successfully closing deals. Strong communication (both written and verbal) skills a must. Go to the Web and check out the job postings Requires BA/BS degree (or equivalent) and 2+ years experience in outside sales. from AAAA-member agencies. You'll find a wide Experience with Internet marketing and/or Web technologies strongly favored. variety of positions on our jobs Web site-and Please send resume to they're updated regularly. Find the job you want. [email protected] or fax 212-287-9624 *** REACH YOUR AD COMMUNITY WITH ADWEEK MAGAZINES * * * Bernard Hodes Group Case Dunlap 35 companies. Cone Corbett HealthConnect Direct Partners Doremus Eisnor Interactive Fleishman -Hillard Footsteps GMR Marketing Harrison Wilson & Associates: eCME One roof. Integer Group Interbrand Kalidescope Productions Ketchum Ketchum Directory Advertising M/A/R/C Group Marketing Technology Group Market Star Corporation Millsport Porter Novelli International Premier Media Partners PromoCity com What are you waiting for? Rapp Collins Red Sky Interactive Redwood Custom Communications Smythe Dorward Lambert Targetbase Announcing The Ultimate Career Event-hosted by DiversifiedAgency The Beanstalk Group Services, a division of Omnicom Group,Inc., the prime forcein The Designory international communication 3. In one place, at one time, you canmeet The Marketing Arm 35 leading marketing companies in advertising,direct, event, brand, digital and more-all looking or the best to join their forces.Come meet TicToc the minds that value learning, collaboration andfree thinking. Get TLP. Inc noticed. And ultimately, get working. It's one ride you can'tmiss. U.S.Marketing See details @ www.resjobs.com/omnicom. All typeswelcome: & Promotions creative, account, admin, sales, IT, interactive, ent-y andexperienced. Washington Speakers Equal Opportunity Employers. Bureau Page C6 CLASSIFIED ADVERTISING/July 24, 2000 HELP WANTED AM\ It's time to connect with WorldCom, the powerful $37+ billion communications services leader. We need the following independent - EVP, MEDIA SERVICES minded professionals to join our Arlington, VA team. i-traffic is a fearless online direct marketing agency. We're looking for an expe- rienced media professional to guide our company forward as a market leader in E -MARKETING PROGRAM this industry. MANAGER Responsibilities include representing i-traffic's media function to both internal This successful individual will be involved in all aspects of e-mail and external audiences and heading up an internal team of 40+ media pro- marketing including strategy, implementation, results tracking and fessionals. You should have at least 13-15 years' media planning experience vendor management. This will include developing a strategy aimed working in a large advertising agency with at least 2-4 years' comprehensive at improving customer response to products/services; working with online exposure. Other requirements: outstanding management skills, very internal/external contacts to implement e-mail campaigns; developing strong negotiation skills, high level of personal integrity, and an entrepreneurial data requirements, copy and creative; creating tracking mechanisms; and pioneering approach to business. and presenting test results. Candidates should possess online marketing and/or HTML experience, and 5-6 years' job -related Send cover letter and resume to: experience. A Bachelor's degree or equivalent required. [email protected] or fax to (212) 651-1850 DIRECT MAIL PROGRAM Restaurant MANAGER SUCCESS IS OUR SPECIALTY. The Program Manager will manage prospect direct mail programs MAKE IT YOURS. that target Domestic, International, and Small Business leads. This Media Supervisor will involve developing mail strategies and offers; overseeing Forover40 years,International production of creative; managing outside vendors; developing data House of Pancakes has offered great needed to build new tests; and managing alternative advertising programs. A Bachelor's food, excellent service and a friendly degree, or equivalent, and 5-6 years' job -related experience is environment to our customers. And required. Previous direct mail experience is desired. with over 900 locations and $1 billion tech megabrands. in sales, we have been exceeding ex- RESEARCH MANAGER pectations and achieving the highest The ideal candidate will manage and execute all Branded Advertising standards in our industry. Consider We are looking for dynamic qualitative/quantitative primary market research projects; manage joining our ambitious team and mak- mediaprofessionalstohelp all aspects of the market research process; characterize and ing success your specialty. build clients like Ask Reyes, communicate needs/motivation of customers; and monitor Red Hat, and Commerce One competitive efforts/trends in the telecommunications industry. REGIONAL MARKETING into the tech megabrands of the 21st century. If you have Requirements include a Bachelor's degree, or equivalent; 5-6 years' MANAGER job -related experience; experience with budget management; 3-5years of agency media outstanding analytical/presentation skills; strong organizational skills; Collaborating with local franchisees, experienceandenjoythe ability to juggle multiple projects; excellent PC skills (PowerPoint & youwilldevelop/implementlocal challenge of integrating online Excel); knowledge of SPSS or Quanvert; ability for strategic thinking/ marketing strategies and coordinate and offline media, we want to planning; demonstrated use of qualitative research applications; and advertising coops. The selected can- hearfromyou.Positions working knowledge of statistics. didate willhave atleast a 5 -year available in both our Salt Lake WorldCom offers an excellent compensation and benefits plan, marketing background, media knowl- City and San Francisco offices. including 401(k) and stock options. To participate in our new world edge and franchise experience. A BA/ of communications, please submit your resume, along with salary BS in Marketing is preferred. Fax or e-mail resume and cover letter to: requirements, to: WorldCom, by FAX: (703) 341-9069, or E-mail: As a key player on our team, you can [email protected] expect competitive pay, training pro- Lynn Kinghorn WorldCom is proud to be an equal opportunity employer, M/F/D/V. grams and excellent benefits includ- Recruiting Manager ing an Employee Stock Ownership Plan. For immediate consideration, Fax: 801-536-7350 WORLDCOM please forward resume to: IHOP E-mail: generation d [email protected] Attn: ADWK724RMM 525 N. Brand Blvd. Glendale CA 91203. EURO RSCG FAX (818) 543-4198. EOE. AN OPPORTUNITY WITH THE NBA DSW PARTNERS Position: ACCOUNT EXECUTIVE www.ihop.com Type: Long Term Consulting Assignment Location: Secaucus, New Jersey-just 15 minutes from Manhattan with direct Port Authority bus service ACCOUNT If you are searching for an exciting and professionally stimulating job opportuni- SUPERVISORS ty, search no more. NY CITY 50-80K The National Basketball Association, the world's leading sports marketing orga- nization, is seeking an Account Executive to work in our Creative Services de- Great media service companies are TGAInbLA3MGA partment. If you enjoy working in an environment in which your talents are fully looking for account supervisors for ADWEEK can offer you the exposure utilized as well as valued and respected, then this is the opportunity for you! major accounts including automotive and retail.Great op- you need in our Services & Resources Responsibilities include: portunities to move up! Must have 3 Assist in creative development process by coordinating activities of creative yrs. or more exp. on the account section. If you need to get your service and production. sideofmedia andmust have out to the people who matter, you need Responsible for project management and meeting day-to-day requests. supervisoryexp.Experience in Develop strong internal relationships with all disciplines. media planning or buying is a plus. to advertise now. Develop management and strategic skills for account supervisory role. Salary will be commensurate with Budget and billing responsibilities. exp. Work with legal staff in the approval process for all creative work. Please Contact: Jessica Call for info DBI Executive Search Please send resumes and cover letters with salary requirements to: 1-800-7-ADWEEK [email protected] Fax: 212-338-0632 The NBA is an equal opportunity employer. Ph: 212-338-0808 Ext. 6 Email: [email protected] Only those candidates receiving further consideration will be contacted. Visit our Web Site: www.dbiny.com CATCH A CREATIVE GENIUS CLASSIFIED ADVERTISING/July 24, 2000 Page C7 HELP WANTED Washingtonpost. Newsweek Interactive STANDARD &POOR'S Washingtonpost.Newsweek Interactive, publisher of washingtonpost.com and Newsweek.MSNBC.com is seeking experienced DIRECTOR OF online sales reps to sell advertising products on the BRAND MANAGEMENT Washingtonpost.Newsweek Interactive sites to Pivotal Role National accounts in NY, LA and San Francisco. These positions offer the right person the you can reposition opportunity to develop creative Internet marketing products and solutions to meet clients' needs. This is not a services...and tweak the technical position, but online salespeople must be traditional thinking of reasonably comfortable with the Internet's technical others to do the same. and production issues. We want experienced, If you know what to change and what to energetic and creative salespeople who know nurture, you have the kind of spirit we the Web and are effective in an aggressive, yet want to head global marketing and com- consultative selling environment. We offer munication programs at the corporate business and operatingunitlevelat competitive salaries, comprehensive benefits and Standard & Poor's. substantial opportunity for incentive pay based on It's a fascinating, many -faceted chal- sales results. lenge that provides strategy, guidance and training for our marketing and prod- POSITION: National Online Advertising Salesreps (307) uct management professionals. It also involves growing and extending the range of resources, as well as being the RESPONSIBILITIES: go -to person for everyone involvedin Achieve advertising revenue goals by selling creating and producing communication to National accounts in a territory covering projects and materials. You'll also man- Tr ly age and maintain budgets and establish multiple business categories strong relationships. Build relationships in the Advertising Agency You'll need at least 7 years of market- community ing/communications experience, prefer- Unique Manage account list and business categories. ably in business -to -business and finan- Analyze client's advertising and marketing cial services, as well as a background in Every assignment has its own corporatebrand management. That needs. Design and implement sales strategies unique requirements. Our clients means in-depth strategic planning, cre- know they can rely on Paladin to for each account. Prepare and make sales ative problem -solving and the ability to find uniquely qualified candidates presentations. develop marketing communication plans to get the job done. We're the Identify prospective online clients in given willbecriticalcredentials.Strong leading job source for marketing, oral/written and people skills are also territory and develop effective sales strategies advertising, communications and essential. creative assignments and careers. Keep up to date with industry trends and identify We offer competitive salaries and full We have great short and long- opportunities for new product development benefits. If you're one of us - intent on term temporary assignments, as Category Level - work with sales and marketing doing things in a fresh way that impacts well as full-time opportunities. managers at Newsweek and The Washington products as well as people - you can If you have at least 2 years of experience in our skill areas we'd Post to identify revenue opportunities and do it here. To see what that's like, E-mail your resume to: like to hear from you. develop combination buys with the Print [email protected]; Client Level - Work with Major accounts in or fax to: 212-438-6741. 0 establishing a web strategy A Division orTheAfcGrairlialCompanies PaLaDIN. Standard & Poor's Marketing & Advertising Staffing Solutions QUALIFICATIONS: is an Equal Opportunity Employer M/F/DN. Offices Nationwide. 0 Proven track record of sales and goals Call 1.888.Paladin or achievement a must visit www.paladinstaff.com Self-starter and results driven ASSISTANT TO for updated job postings each week! A minimum of seven years sales experience A thorough understanding of online products PUBLISHER & and a clear vision of commercial applications 0) in a variety of business categories GENERAL MANAGER NATIONAL MEDIA SALES REP Excellent written and verbal communication Weekly trade magazine for advertis- "Nightly Business Report." television's #1 daily business news skills. Excellent presentation skills ing industry seeks organized, detail An aptitude for the Web program, is expanding and adding a .- oriented, PC proficient assistant to Must be able to work in a fast -paced rep in NYC to present various national supportpublisherandgeneral _c environment sponsorship opportunities to major manager. Great interpersonal skills corporations and advertising agencies. HOW TO APPLY: and ability to juggle many tasks a Base salary. commission. plus Send resume to and salary requirement to: must. College education. Knowl- performance bonus. If you have 2+ 0 Human Resources/National AdvertisingSales(307) edge of MS Word/Excel, Powerpoint years of media sales experience; are a 1560 Wilson Blvd., Suite 800, Arlington, VA 22209 and ACT! a plus. detail -conscious self-starter; enjoy Fax: (703) 516-0879 Fax letterkesumelsalary history to developing new business and following up leads; have creative E-mail: [email protected] ADWEEK MAGAZINES communication skills; send resume to: Att. Gina We are committed to diversity in the workplace and promote a drug free work environment NIGHTLY "AAN PaSaFCES FAX: (646) 654-5351 BUSINESS [email protected] no phone cdlls ENIMCEMOI fax: 305-944-4211 Page C8 CLASSIFIED ADVERTISING/July 24, 2000 HELP WANTED MANAGEMENT SUPERVISOR NYC TO 100K PACKAGE GOODS AND RETAIL Our client, a household name, is looking for you if you have min. 5 yrs exp. on ourjob is onlin the account side of a promotion agency or ad agency as a supv or mngt supv. Pkg. goods and retail exp. a must. www.rga-joblink.com 2 I 2-475-0099 Contact: Lee Rudnick. President DBI Media ROZ GOLDFARB ASSOCIATES E Mail: [email protected] Ph: 212-338-0808 Ext. 5 Fax 212-338-0632 BET is seeking to fill the COPYWRITER following sales positions in its Chicago. IL and New York oifrec BRING YOUR CREATIVE Web TALENT TO AN Leave the rat race - ON-LINE INNOVATOR! MANDALAY RESORT GROUP NDB, ahighly innovative, fast-growing Come to the otter race brokerage leader has led a revolution by k Responsibilities include order entry. pioneering online brokerage and flat -fee st, Ma rketi ng proofing and maintenance of agency trading. We are seeking a highly motivated, ere at Clarkson order records. 1+ years office experience creative professional to work with our 1111 is required. Media experience is a plu University, rush hour is interactive, !Business, new products and Research when the staff unloads their research groups. kayaks at the river after work You will create copy for a variety of marketing Director materials to include paper and electrons (and it's not uncommon to see newsletters, direct mall pieces, in-store otters playing there). Congestion is double Premier gaming company is signage and merchandising,product tracking on the mountain bike trails out the Primary responsibilities are medi. documentation and more. The successful seeking a motivated research University's back door. So it you are a planning and account stewardship candidate we seek will possess a Bachelors director with a minimum talented Web/Print designer, looking for a activities. Candidates must have degree and 3-5 years exp as a copywriter. A different kind of rodent race, we have an strong multi -tasking skills. detail background working in an Advertising Agency 5 years experience in all or in the Financial Services Industry is a plus exciting and challenging job for you. Work oriented focus and the ability to work aspects of market research independently in a fast -paced hutnotrequired. We ottera highly with a staff of seven talented writers, environment. Requirements include competitive salary and benefits package including: development, designers and producers developing 2+ years experience in a Television along with a challenging and exciting work implementation, analysis and materials for a top technical University. Find Ad Sales support role. a working I environment. Opportunity for personal and out more by sending a letter, resume and knowledge of media math, an professional growth. Interested applicants reporting. Candidates will samples. Clarkson University is an equal undergraduate degree and proficiency should send/fax resume with salary history also have experience in in Excel. t o Alt: Recruiting, National Discount Brokers. opportunity employer. Pos. #128-99. Send resume (indicate desired 90 Hudson Street. Jersey City, NJ 07302. management of a full staff. Gwendolyn Mitchell position) and sr:liar\ Email: [email protected]. Fax: 201-209- V 6942. Member NASD/SIPC. An DOE. Human Resources Director requirements to: Clarkson University - PO Box 5542 To apply, please send resume to: Att: Human Resources -CH Potsdam. NY 13699-5542 BET Mandalay Resort Group One BET Plaza/1900 W Place, NE 3950 Las Vegas Blvd., South Clarkson Washington, DC 20018-1211 Las Vegas, NV 89119 llalionalBiseaval Brokers UNIVERSITY ,r.303a, 5 Attn: John Marz nilb corn PUBLIC RELATIONS MARKETING MANAGERS THE DIGITAL EDGE ADVERTISING seeks entry level to experienced PROFESSIONAL emap usa, a multi -media co,is media professionals who want to be SALES seeking two Marketing Managers part of this dynamic opportunity in in- with minimum 3 years experience for our Marketing Network and for tegrated advertising including online ASSISTANT todirect thepublicity effortsof Motor Trend Magazine. and offline media planning/buying. Worth and Civilization magazines. Will be resp. for writing & designing Media Analyst (entry-level) Outgoing, bright, detail -oriented individual needed to work in nation- Will promote both magazines to all client proposals, creating and ex- Media Strategist (1-2 yrs. industry ecuting multi -media programs and exp.) al Television advertising sales firm. media,includingnationalpub- researching and developing sales Senior Media Strategist (4+ yrs. Proficiency in Excel, Word required. lications, broadcast and cable out- industry exp.) prospects. Must have 4-6 years of NYC location. Excellent salary and lets and the ad trade press. Good brand & promotion mgmt. or ac- Interactive experience a plus but not benefits. writing skills and the ability to think count mgmt. at a leading promo- necessary for all levels. Fax resume 212-474-0026 Fax resume and strategically a must, as is the ability tion agency or consulting org., exp in buying and selling media, ex- Attn: TDE/AW/BH salary requirements to: to sell your ideas to the media. In- Or Email: cellentwritingandpresentation HR Dept: (212) 697-7703 terest/background infinancial or skills and knowledge of print pro- [email protected] business publications a plus. duction processes. Must be fluent Please send resume and in MS Word, PowerPoint and Excel. salary requirements via FAX to: Great work environment! Please send/fax resume, w/salary history, BIG OPPORTUNITY! AD SALES & ASSISTANT Stephen Weitz to: emap usa, Attn: Kerry Bianchi, Asian -American Ad Agency in NYC Established national cable advertis- at (212) 832-4053 110FifthAve., New York NY looking for self-starting, assertive pro- ing rep firmis accepting applica- or e-mail to 10011. Fax: (212) 886-3663. fessional in account service, media tions for sales pros for SF and NY of- fices and a Sales Assistant in LA. [email protected] No Calls Please. EOE planning and production.Min. 3 Sales Reps req. minimum 2 yrs ad years experience. sales in cable or TV. Sales Asst Fax resume with salary req. to candidate needs BS/BA, phone, com- For Classified Advertising Rates 212-278-8162 puter, & organizational skills. Call M. Morris at or email to: Fax: Cable Time @ (415) 392-4921 [email protected] Email: [email protected] 1-800-7-ADWEEK CLASSIFIED ADVERTISING/July24, 2000 Page C9 HELP WANTED 111 MasterCard rreeinrernetrom International America's Fastest Growing FREE ISP is looking for talented Advertising Sales Managers!!! If you are looking for a challenging and highly rewarding career in MasterCard International, with headquarters in Purchase, NY is a global Internet Advertising Sales you've come to the right place. payments company with one of the world's most recognized and Due to our incredible expansion freeinternet.com is seeking respected family of brands. We are dedicated to helping more than 23,000 financial institutions support distribution of over 800 million Regional Account Managers for a number of major markets including; credit and debit cards worldwide. NY, San Fran, LA, Texas, Seattle, Atlanta, Miami, Boston and others. The successful candidate will have experience in high-level media ad sales and MANA GER, a great track record closing large accounts. You should be a highly motivated, advertising/internet knowledgeable, self-starter who would be expected to meet/exceed ADVERTISING your sales goals.This would be done by calling on and selling to Internet /Interactive The successful candidate will report to a Director of Advertising agencies, corporate clients and developing target accounts. You would be selling in a assigned to Debit MasterCard, Acceptance and Market Segmentation million -dollar territory, and proactively seeking out and acting on business opportunities projects and be responsible for assisting in the management of advertis- and other leads. Some travel required. ing programs. A primary function of the position will be to assist the Director in overseeing the advertising agency on program execution, Qualifications: budget compliance and timelines for specific projects.. Creative thinkers with 2+ years sales/advertising/media sales experience. Candidates must possess a Bachelor's degree, 2-5 years advertising Good knowledge of the Internet strongly desired. experience, and strong organizational and project management skills. Previous experience assisting in the production of creative work within College degree in related field preferred. an ad agency setting is essential. MasterCard International is committed to creating a diverse work Freeinternet.com offers a complete benefits package, environment that values and recognizes the diversity of our employees, casual, fun and enthusiastic work environment, competitive salary, customers and business partners. We encourage all those who share generous bonus compensation AND PRE-IPO stock options. this commitment to apply. MasterCard offers a dynamic work environment, competitive salary and Please forward your resume and cover letter referencing this ad to: superior benefits package. For immediate consideration, please send resume with salary history/requirements to: Attn: Corporate Recruiter - AW 2505 S. 320th Street Suite 200 Federal Way, WA 98003 resumesi5freeinternet.com MasterCard International 2000 Purchase St, Purchase, NY 10577-2509 www.freeinternet com Fax (914) 249-4128. Human Resources, Dept. MGRADV Freelnternetcom is an Equal Opportunity Employer (NO PHONE CALLS PLEASE!) Equal Opportunity Employer M/F/D/V THE WB TELEVISION NETWORK Prospective VICE PRESIDENT OF SALES RESEARCH New York President The WB Television Network has an exceptional opportunity for a Vice President of Sales Research in our New York office. Reporting to The WB's Senior Vice One of the worlds foremost advertising agencies is conducting President of Research, you and your staff are responsible for all research based a search for a top executive to oversee the domestic portion sales materials and reports relating to the performance of The WB Television of a major international automotive account. Network, developing and writing effective sales presentations for The WB ranging from large scale media research analyses to presentations tailored to a specific The successful candidate will have exceptional leadership client's needs. Your department is responsible for maintaining national data sys- abilities and relationship -building qualities, as well as a tems, programming information, competitive trends and industry information, demonstrated track record in global advertising/marketing/ and for generating estimates for WB Prime and Kids' WB!. You will work closely communications. Qualifications include 15 -plus years of with WB Sales Management and Account Executives. relevant experience in a leadership capacity, preferably The qualified candidate must be a leader able to initiate and prepare top notch research based sales material, and supervise and train others to do the same. including an automotive background. You should have a minimum of 7 years Research and Management experience Itis expected the successful applicant will have spent withexpertiseinallfacetsofnationaltelevisionsalesresearch significant time with complete P & L control over a major (broadcast/cable/syndication), and in the use of research tools such as Galaxy. Adviews, Donovan and syndicated qualitative data. Must be expert in organization. Candidates should also be able to show PowerPoint and Excel. Must have a solid understanding of television research experience managing executive -level staff personnel. This methodologies, be able to quickly and effectively respond to Ad Sales requests opportunity will lead the right candidate to the appointment and research claims made by competitors. BA/BS required. as company president within two to four years. If you have what it takes. please send cover letter and resume to The WB Television Network, Attn: Human Resources Relocation to a major Midwest metropolitan area is required. Dept., 4000 Warner Blvd., Building 34R, Room T92, Serious inquiries only. Please send resumes to: Adweek, P.O. Burbank, CA 91522. Fax:18181 977-0260. Box 4002, 770 Broadway, New York, New York 10003. E-mail: [email protected] NO PHONE EOE. CALLS, PLEASE. We are an equal opportunity employer and committed to hiring a diverse work team. new . opportunities Catch A CreativeGenius With Adweek Classified Page C10 CLASSIFIED ADVERTISING/July 24, 2000 HELP WANTED Bring your career to the TurningPoint t - PORTER Media Supervisor ADVERTISING SALES The Hollywood Reporter, the leading daily entertainment trade paper, is expan- Fast -paced, full -service Morristown, NJ -based ding its New York based sales team and has two advertising sales positions Agency is on the lookout for a Media Supervisor. available. One position calls for managing consumer accounts and the other position will include new media, finance and film. Must have a minimum of 3-5 Actively manage regional and national consumer years experience in publishing or other media related industry. accounts. Must be brand savvy, have experience Great opportunity to work in the most exciting industry in the world. Competitive salary and benefits. Mail or fax resume cover letter and salary history to: with broadcast, out -of -home and internet planning. The Hollywood Reporter Attn: M. Chiavelli Work & play well with others (especially clients), 770 Broadway be proactive, forward -thinking and fun. Don't let New York, NY 10003 this turning point pass you by. FAX resume Fax: 646 654-5636 and cover letter outlining salary requirements to DKB & Partners/Media Director (973)829-6566 or THE BRAVO GROUP Integrated Hispanic Communications e-mail [email protected] Our New York office has two immediate openings: ASSOCIATE MEDIA DIRECTOR Candidates should have 7-10 years experience. Strong background in planning print, broad- cast and direct response is desired. Previous buying service experience a plus. Must serve as the senior client contact for assigned businesses. Must ensure deliverables exceed the strategic requirements of the client. Will also be charged with staff development. Must have ex- AND MINERS INC cellent communications skills, U.S. Hispanic Market experience a plus not a must. WW - MEDIA SUPERVISOR Candidates must have 4-6 years of media planning/buying experience. SENIOR DESIGNER OUTDOOR Positions offer competitive salary and excellent benefits package. We seek a Designer forbusy, ADVERTISING Fax resume to: (212) 598-6909 in-house retail advertising depart- or e-mail to: catalina_saldarriaga@yrcom ment. Position reports directly to ACCOUNT EXECUTIVE creativedirector.Responsibilities Established outdooradvertising include creative management of SENIOR assignedprojects, background billboard company specializing in pre- miere locations in the metro area MEDIA PLANNER selection, interfacing with photo- 6,44 graphers. Must be able to handle seekshighlymotivated,enthusi- astic, knowledgeable media sales Leading integrated marketing company WASHINGTON, DC multipleprojects simultaneously. seeks versatile Copywriter to develop and MAC proficiency in Quark Express account executive. Must have mini- edit content for a variety of blue-chip Established DC ad agency with required. Minimum 5 years' experi- mum three (3) years media sales clients. The ideal candidate is an nat.], reg'l and local accounts seek- experienced and creative business writer ence in retail advertising preferred. experience. Small team -oriented en- ing a Senior Media Planner with a for print and online advertising. This minimum of five years experience trepreneurial environment with first position works in a team environment. Qualified candidates should The ability to work under tight deadlines is planning and executing consumer forward resume to: class support. Responsibilities in- essential. Candidate should have at least and biz -to -biz programs. A thorough Finlay clude working with clients direct 2 years experience as a writer in knowledge of available research re- and advertising agencies. advertising, direct marketing, or Attn: Human Resources -SF e -commerce. Those with experience sources required, along with strong 529 5th Avenue Please fax resume to: wriging about technology and the Internet organizational skills. New York. NY 10017 (212) 980-8109 are especially encouraged to apply. Please e-mail resume to Salary $50K. [email protected] FAX: (212) 983-7516 Fax resume to E-mail: [email protected] Attn: Editorial Writer 212-941-3762 or fax to: 301-718-0013 (No attachments please) CATCH A CREATIVE GENIUS EOE * * * REACH YOUR AD COMMUNITY WITH ADWEEK MAGAZINES * * * * * * Classified Advertising M. Morris at 1-800-7-ADWEEK * * * USE ADWEEK MAGAZINES TO GET NATIONAL EXPOSURE RATES for Employment and Offers & Opportunities 1-800-7-ADWEEK Classified Manager: M. Morris Classified Asst: Michele Golden MINIMUM: 1 Column x 1 inch for 1 week: $184.00, 1/2 inch increments: $92.00 week.The identity of box number advertisers cannot be revealed. If ADWEEK must typeset Rates apply to EAST edition. Special offers: Run 2 consecutive weeks, take 15% off sec- ad, charge is $25.00. Deadline for all ads in ADWEEK EAST is Wednesday, 4:30 p.m. ond insertion. Frequency, regional -combination, and national discounts available. Charge If classified is filled prior to closing, ads will be held for the next issue, Classified is coin- for ADWEEK box number: $35.00 per insertion. Replies mailed daily to advertisers. Read- missionable when ad agencies place ads for clients. No proofs can be shown. Cf',If ers responding to any ads with box numbers are advised not to send samples unless they your ad to American Express, Mastercard or Visa. ADWEEK CLASSIFIED. 770 Broadway. are duplicates or need not be returned. We are not responsible for recovery of samples. 7th fl. New York, NY 10003. 1-800-723-9335 Fax: 646-654-5313. CLASSIFIED ADVERTISING/July 24, 2000 Page C11 HELP WANTED Oxygen, the first on-air/online SENIOR brand to create converged ADVERTISING ACCOUNT EXECUTIVES programming dedicated exclusively to ACCOUNT EXECUTIVE Establishedpublishingcompany a woman's view of the world, MEDIA SALES has uniqueand excitingop- is looking to fill the following positions: Bright,self -motivatedexperience Leading outdoor advertising com- portunitiesforidealcandidates. with B to B accounts pref. telecom- pany with excellent ethnic and gen- We're looking for A/E's to manage ex- Senior Writer/Producer eral market inventory in New York istingaccounts while lookingat munication. Minimum 3 years seeks professional media Senior Designer ways to develop new ones. Must be agency experience required. Send salesperson. Must have previous able to work w/multiple products in Designer resume and salary requirements to: media/advertising sales experience. a fast paced environment. Outside B. Johnson Must be self-starter able to pitch sales experiencerequired.Must Please send your RESUME and REEL to. major ad agencies and local ac- Oxygen Media have excellent communication DRC countsalike.BilingualEnglish/ skills. We offer a competitive salary OnScreen Promotion 3 Bethesda Metro Center 75 Ninth Avenue Spanish preferred. Great opportuni- & benefitspackage. Fun,team - New York, NY 10011 Suite 900 ty! environment with cutting -edge pro- Bethesda, MD 20814 Fax resume to: VP/GM ducts & lots of opportunity to grow VISTA MEDIA Fax resume to 212-481-8074 (oxygen) or fax: 301-718-0013 (718) 784-3977 Attn: DBAW Copywriter Top International advertising agency A hot little agency in the country ACCOUNT EXECUTIVE needs a very cool writer. Contact ADVERTISING has several openings due to promo- [email protected] with resume Mid -size strategic communications tions: and three samples, or mail to: firm has an Account Manager posi- Interactive/Traditional/Direct ADWEEK can offer you the exposure Fairbrother and Company tion open in the Richmond, Virginia 116 Route 21B area. Must have BA in journalism, positions available at all you need in our Services & Resources Valatie, NY 12184 marketing or related field and a min- imum of five years experience with levels: section. If you need to get your service an advertising agency or wireless communications company. Experi- Entry level thru out to the people who matter, you need ence with both preferred. Please to advertise now. mail resume to: Group Management Director Charles Ryan Associates Catch a Creative Genius Attn: Elizabeth Pellegrin Account Management Call for info P.O. 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MORE: (Specify) Signature - Cardholder's Name *Not applicable to Advertising Services Categories Card # Expires AD COPY (Attached additional sheet if needed) NAME ADDRESS PHONE FAX L REACH YOUR COMMUNITY WITH ADWEEK CLASSIFIED Culture 1 July 24, 2000 CULTURE TRENDS College TV Network Video Playlist Submitted by College Television Network for week ending July 17, 2000 Artist Title Rotation Macy Gray Why Didn't You Call Me Heavy AC/DC Satellite Blues Heavy Ben Harper Steal My Kisses Heavy Carla Loffredo Wheatus Teenage Dirtbag Heavy President, Advertising Club of NY Senior Partner/Director, Brand Catherine Wheel Sparks Are Gonna Fly Heavy Communications, J. Walter Thompson Incubus Stellar Heavy It's a Wrap! Creed With Arms Wide Open Medium On Wednesday, July 26th, the Ad Club cele- Our Lady Peace Thief Medium brates its 104th AnnualMeeting of Members. As Jurassic 5 Quality Control Medium it concludes my first term as President of this vibrant organization, I'd like to recall the P.O.D. Rock the Party Medium accomplishments of the past year. A stellar team of industry professionals led MXPX Responsibility Medium our annual "A&M 101 Course" where 104 Brian McKnight 6, 8,12 Medium members participated. Numerous pro-bono ads for NYC non-profit Regurgitator Happiness Medium organizations were created - from SIDS Alliance Medium to Covenant House. Duran Duran Someone Else Not Me Our exclusive "For Members Only" pro- grams were attended by many industry luminar- ies such as Rick Boyko of O&M sharing his secret for success. Our "Summer 2000 Intern Program" placed 25 interns at Agencies, Media and Advertiser Companies. Billboard Top Video Rental Our sponsored competition of the seven high Compiled from a national sample of retail store rental reports. school "Junior Ad Clubs" encouraged and rec- ognized emerging talent. Bates, the "Smartest Company of the Year" This Last was recognized at the "Brain Game", hosted by Title Studio daytime celebrity - Meredith Vieira. Week Week Awarded 108 students grants in marketing and communications studies, made possible by 1 1 Girl, Interrupted Columbia Tri-Star the enormous success of the Mediaction Fundraiser, chaired by Page Thompson, DDB. 2 2 American Beauty DreamWorks At the 36th International ANDY Awards led by Bob Scarpelli, DDB, the world's top creative 3 7 The Green Mile Warner directors selected 36 ANDY winners from over 10,000 entries and 30 countries. 4 3 Sleepy Hollow Paramount Attended by over 1,100 industry professionals, we celebrated "Magazine Day" with the MPA. 5 4 Deuce Bigelow Touchstone Honored Adweek's "IQ's Top Ten Interactive Agencies" with Screaming Media's 6 6 Being John Malkovich USA Jay Chiat as the keynote speaker. Our website was launched!!!! Visit us at 7 5 Fight Club Fox www.adclubny.org. It's been a phenomenal year and next year 8 9 Anna and the King Fox will be even more exciting. Now's the time to join us. You can make a difference. 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NO POSTAGE NECESSARY IF MAILED IN THE BUSINESS REPLY MAIL UNITED STATES FIRST-CLASS MAIL PERMIT NO 581 NEW YORK NY POSTAGE WILL BE PAID BY ADDRESSEE ADWEEK IBECTORIE8 1515 BROADWAY NEW YORK NY 10109-0025 11111111 1111,..1.1..11...11.,...1.1.1.1...1.11 NO POSTAGE NECESSARY IF MAILED IN THE BUSINESS REPLY MAIL UNITED STATES FIRST-CLASS MAIL PERMIT NO 581 NEW YORK NY POSTAGE WILL BE PAID BY ADDRESSEE MEEK DIRECTOR] ES 1515 BROADWAY NEW YORK NY 10109-0025 1...111111111 .1111...1.1..1111111 lllll 1.1.1.1...1.11 MOVERS The Media Elite Edited by Anne Torpey-Kemph BROADCAST William Suffa was named to the new post of senior vp of capital management for Clear Channel Communications. Suffa joins Clear Channel's corporate Smokey's Jammin' in L.A. staff from the radio division, where he Get ready, 'cause here comes person," has been a guest host on many served as vp of strategic development. Smokey Robinson to radio. A radio shows, but he never thought about Also at Clear Channel, senior vp of oper- Motown legend and member of doing his own show on radio until he was ations Stan Webb announced his retire- the Miracles, Robinson has written 36 approached by Steve Smith, executive vp ment after 25 years with the company. Top 40 hits, includ- of programming for His retirement will be effective with the ing Tears of a Clown, AMFM. Smith has completion of CC's merger with AM FM, My Girl, Get Ready developed radio shows expected by August. and The Way You Do for several artists, the Things You Do. including Isaac Hayes, RESEARCH His show, called Inti- Dr. Dre, Ashford and Competitive MediaReportingan- mate With Smokey Simpson, and Roberta nounced several management promo- Robinson, premieres Flack. "[Robinson] is tions. Lori Madeloff was upped to vp of today on AMFM's very conversational product and planning, from director of Jammin' Oldies sta- and comfortable on product and planning. Jane Smerglia tion in Los Angeles, the air, a gentleman in was promoted to senior vp of sales for "Mega" KCMG -FM. every respect," says the media group, from senior vp of the Airing live from Smith. broadcast group. And Ric Spicer was 8-10 p.m. Monday As the No. 1 core promoted to senior vp of sales for the through Thursday, artist on Jammin' agency and advertiser group, from Robinson's show Oldies stations, senior vp and eastern regional sales takes the name of his Robinson is perfect manager for the agency group. latest album and fits for the format, which in with the theme of launched on Mega in RADIO the show. "We'll talk Now taking requests: new radio host Robinson November 1997 and Val Maki was promoted to senior vp about love, all facets now airs in just about and market manager for Emmis Com- of it, whatever people are going through," every major market. So can national munications in Los Angeles, where the says Robinson, who will play requests and syndication be far behind? "We'll take a company owns KPWR-FM and KZLA- dedications, as well as give listeners a per- look at the show for other stations, but FM. Maki was formerly vp and general sonal look at his career, which spans more we want to be careful. [Robinson] has to manager of KPWR. Elsewhere at Em- than 40 years. get comfortable on Mega first," says mis. Joe Schwartz was named general Robinson, who calls himself "a people Smith. -Katy Bachman managerofKXPK-FM in Denver. Schwartz comes to Emmis from Bengal Communications Management Compa- ny, where he was president. And at Lalli Has Right Stuff Emmis' Chicago station WKQX-FM On a recent visit to the White House as "Q101," Anthony Demoon was named part of a tour group, Frank Lalli got some interactive content manager and Phil unexpected feedback. George editor in Grosch was named interactive producer chief Lalli was given a chance to chat with for www.Q101.com. Grosch and De - President Clinton, whom Lalli had inter- moon were formerly promotion assis- viewed while he was an editor at Time tants for the station... Entercom Com- Inc.'s Money. When the president asked munications announced several man- about the status of George, Lalli updated agement promotions. Steve Fisher him on the progress of the Hachette Fili- was promoted to executive vp and pacchi political monthly since he took the chief financial officer, from senior vp. helm last November. Then Clinton delivered Deborah Kane has been promoted to what Lalli had to regard as the presidential senior vp of sales, from vp of sales. seal of approval: "In the past week, three Pat Paxton has been promoted to vp or four people have mentioned different of programming, from vp of program- things they read in George," said the pres- ming for Adult Contemporary and ident. "You guys must be doing something Contemporary(continued on page 43) right." -Lori Lefevre www.mediaweek.com July 24, 2000 Mediaweek 39 SPOTLIGHT ON... David Madden Executive VP, Fox TV Pictures It would be an exagger- r HOT ation to call di9city_o, David Madden DOG'S a runaway mov- ie producer. Still, changes in the 123 Main Street. Anywhere, USA 93047 feature -film 800-555-1234 industry have April 17,2000 5,30pm driven Madden, Transaction# 49827 who served as executive pro- Character -driven Hot Dog 2.00 ducer ofthe French Fries 1.50 high -profile theatrical Runaway Bride- Large Soda 1.25 to television, to direct longform pro- Kid's Meal 3.25 ductions for Fox. Sub Total 8.00 "Studios have slashed the number Tax 6% .48 of movies they make," explains Mad- Total 8.48 den, who also produced That Hand That Rocks the Cradle and the Whoopi Goldberg comedy The Associate. "Today, if you're not one of the top four or five people making features, r you have to look at broadcast and 9/zee Movie Rental cable television." Bring this coupon to any #1 Video Rentals Having also produced an ac- for free rental of your favorite movie. claimed true -lifer for Showtime (The Not to be combined with any Harlan County War, starring Holly other offer Coupon expires 12/31/00. Hunter) and a failed pilot for NBC (In L the Company of Spies, starring Tom Go to www.hotdiggitydogs.com Berringer), Madden's television expe- to enter our Summer Sweepstakes. rience is limited. But he specializes in the kind of character -driven dramas that television is turning to-and film studios are shunning. "Studios are making only two Don't insult it by calling it a receipt. kinds of movies these days," Madden says. "Special -effects -driven extrav- It's a new medium. aganzas and [low -budget, youth -ori- ented films like] Road Trip. Movies in the middle-character dramas, psy- chological thrillers-have increasingly A brand -building, cross -promoting, income -generating medium been taken over by cable." made possible by the new Ithaca POSjet 1000 inkjet printer. Madden's goal at Fox is to produce Typical receipts get tossed. We print receipts that get noticed-and 10 to 12 films a year for Fox and its returned. Vivid color inkjet receipts with logos, illustrations, coupons, special cable sisters FX and Fox Family Chan- offers and more. The Ithaca POSjet 1000 is an affordable, instantly change- nel, as well as other broadcast net- able way to round out any media mix. Receipts works. He says we can expect "smart have to be generated. Isn't it time those receipts POSjet"1000 genre pieces" and "smart thrillers" generated more income? Call Ithaca-the original from his unit-the kind you'd expect from the X -Files network. developers of PC -based POS printing. "Fox's audience skews somewhat For specs, receipt samples or a killer demo, younger and somewhat more male," call us at 1.877.7ithaca or surf Ithaca Madden explains, "and that's who I t TRANSAL 1 Hewlett-Packard us at www.transact-tech.com. INKJET TECHNOLOGY we're principally going to be program- ming for." -Daniel Frankel 40 Mediaweek July 24, 2000 www.mediaweek.com MEDIA DISH Several magazine industry execs were honored for 'various social -con- scious efforts at the recent -Moonlight Bowling Mac ness and Hometown Heroes" fundraiser hosted ty New Yark City's St. Pi JS V High School in the Bronx and held at Leisure Time Bowling Alley. (L. to r.) Greg Cole- Sales execs from buyrng firm The Media Edge got the scoop from Family Life man, president, U.S. magazines. Reader's Digest Association; Cynthia at the recent ice cream social hosted by the Time Inc. title and held at TME's Leive. editor in chief, Self, Sister Mary Jo Lynch, pr ncipal of St. Pius V; New York offices. (L. 1,cr.) Laura Klein, publisher of Family Life; Ashley event co -host First Lady Hillary Rodtam Clinton; Richard Smith, chairman Cole, assistant planniig director, The Mecia Edge; Jeff Levin, print supervi- and editor in chief, Newswe3k: and Jane Randel, director of corporate sor, TME; and Laura ti Abs, senior account director. Family Life communications, Liz Claiborne Conde Nast's Mademoiselle and DKNY Jeans paired up recently to host an exclusive perfor- mance by Keanu Reeves' Land, Dogstar, at New York's Chelsea Piers. (L. .0 r.) Brett Dom - rose, singer/guitarist, Dogstar: Lori Burgess, publisher, Mademoiselle; and Rob Mailhouse, drummer, Dogstar This Fall, you'I finc out where :3 reach the biggest generatior in history. The Walls Can Talk Huey to Stop at There's an old adage in the voice- demo tape that sat in his room for two 40 With Belo over business," says Dave Walsh. years. Things began to click for Walsh "If you want work, leave town." when he left Paramount and got an Wand Huey, And so it was that while vacationing in agent. Now his résumé lists on -air pro- vice chair- Hawaii, Walsh got the call mos for ABC and Fox man of A.H. that led to his Big break: Family and TV commer- Belo's board of directors He'd been selected as one cials for Lincoln Mercury and president of its of seven finalists to audi- and Sun America, as well broadcast division, will tion in person for the as some voices for animat- retire at the end of the voice-over announcer job ed projects. year. "I've been in this for CBS' high -profile Big But Big Brother is really business, in this compa- Brother series. "I had to big-time for Walsh, and ny, in this city [Dallas] Retiring: Huey leave-I had to take the because it airs five nights a for 40 years," said Huey, risk," he says. Walsh took week and has such a short who has steered Belo's broadcasting and the risk and landed the job. turnaround time, it keeps cable units for 25 years. "I'm at the top of Not bad for a guy who's him hopping. Walsh my game. It's time for me to make this a relative newcomer to the acknowledges "going up move." Huey will become a consultant to voice-over business. The Brother-ly commentator: Walsh against some heavy hitters" Belo and continue to serve as a trustee of self -described "TV geek" in the business to win the the A.H. Belo Corp. Foundation. Jack spent six years as director of research at Big Brother job, but he says his voice just Sander, president of Belo's television Paramount Television before leaving in clicked with the producers. "You don't group, will add the corporate tide of exec- 1997 to start his own research consulting have to sound like everybody else," he utive vp of media operations Jan. 1 and company. While at Paramount, he began says. "Your voice just has to fit in with the join Belo's six -person management com- going to voice-over workshops, then did a attitude of the show." -John Consoli mittee. -KB Less work. More results. TvScAN makes TV planning and buying easier. Multimarket scheduling/ Sophisticated inventory maintenance postanalysis Customizable, client -ready reports Seamless plan importing from Flexible, long-term scheduling PlanMaster Make your job easier. Call, or e-mail [email protected], for a demo today. ARBITRCAI THE ARBITRON COMPANY TAPSCAN WORLDWIDE SCARBOROUGH New York Chicago Atlanta Los Angeles Dallas Washington/Baltimore (212) 887-1300 (312) 913-6220 (770) 551-1400 (310) 824-6600 (972) 385-5388 (410) 312-8539 42 Mediaweek July 24, 2000 www.mediaweek.com MOVERS CNN Broadcast Television Networks. Dia- Beautiful...Thomas Bair has been pro- ment joined CNN in 1990 as a sales plan- moted to associate publisher from adver- ner and was most recently vp of sales. tising director of Rodale Press' Men's Hea/th...Paul Goldberger, architecture MAGAZINES critic for Conde Nast's The New Yorker, Margaret Russell has been promoted to has joined CN's Architectural Digest as editor in chief of Hachette Filipacchi Mag- executive editor, architecture...At World Men's Health Diament sparkles azines' Elle Decor, from design and deco- Publications, Brooke Lange, former edi- boosts Bair at CNN Sales rationeditor.She succeedsMarian tor of Orlando magazine, has been named McEvoy, who left to join Hearst's House editor of Caribbean Travel & Life. (continued from page 39) Hit Radio... Shawn Pastor was named vp of affiliate sales for Westwood One's sports pro- gramming and Southeast networks. Pas- tor was formerly director of affiliate rela- tions for sports...John Potter has been named vp of local sales and marketing for Clear Channel radio's Web services group. He was most recently vp and gen- eral manager of Clear Channel's WCOL- FM, WTVN-AM and WFII-AM in Colum- bus, Ohio. NEW MEDIA Dmitry Radbel has been appointed to the new position of chief technology officer for media-encriptionfirmMassive Media Group. He previously headed his own con- sulting company, TeleMedia Solutions. NEWSPAPERS Teri Thompson, who last year left his post as Sunday sports editor for the New York Daily News to join ESPN Magazine, has returned to the News as deputy managing editor of investigations, heading a new three -member sports investigation unit. Dick Belsky, former editor with the New York Post and Star magazine, has joined the News as deputy national editor. Gra- Now there's a place on the Web to find out aboit ham Fuller, former executive editor of the affluent audience that's right for your bran 1. interview magazine, has been named edi- tor of the News' Showtime section; and sched Iles Michael Segell, a former Cosmopolitan show descriptions editor, now is editor of the paper's Lifeline demographics section. Lance Gould, formerly of Glam- media kit our and Cosmo, becomes deputy features editor/arts and entertainment; and Alev trade press links Aktar, formerly an editor at Fairchild's Women's Wear Daily, has joined as fash- NBCMarketplace.com ion and beauty editor. CABLE Jon A. Diament was promoted to senior vp of CNN Sales. He will oversee advertis- ing sales in the New York office, as well as It's about the people who watch us. manage the national sales efforts for the www.mediaweek.com July 24, 2000 IMediaweek 43 CALENDAR Inside Media NEWS OF THE MARKET Edited by Anne Torpey-Kemph National Cable Television Coopera- tive's 16th annual members meeting will be held July 31 -Aug. 2 at the Dou- VNU Purchases Miller Freeman USA They also plan to build a television series bletree Hotel in Newport, R.I. Contact: VNU, owner of Alediaweek, Brandweek around the making of the movie. This 913-599-5900, ext. 305. and Adweek, last week agreed to acquire summer, interested parties are being Miller Freeman USA in an all -cash deal asked to submit a script electronically to The Poynter Institute will offer a semi- valued at $650 million. Miller Freeman is www.projectgreenlight.com. If chosen, nar on producing television news- one of the largest trade -show organizers Miramax will finance the film alongside casts Aug. 6-11 in St. Petersburg, Fla. and a leading publisher of business maga- Matt Damon, Ben Affleck and Chris Contact: 727-821-9494. zines serving segments such as sports, Moore, who will serve as executive pro- apparel, travel and real estate. The com- ducers. In turn, HBO will host a 13 -part The Association of National Advertis- pany also is a developer of online market- series showcasing a behind -the -scenes ers will offer seminars on creative ad- places serving growth -oriented business look at the production. The series, vertising, media strategy and brand segments in the U.S. and Latin America. Greenlight, premieres in January 2002. equity management Aug. 7-9 at the Meanwhile, projectgreenlight.com will Rye Town Hilton, Rye Brook, N.Y. Con- NatMags Buys Gruner+Jahr U.K serve as an online community where oth- tact: 212-697-5950. The National Magazine Co., a subsidiary er filmmakers can congregate and discuss of The Hearst Corp., has acquired the movies and the industry. The Radio and Television News Direc- magazine publishing arm of Gruner+Jahr tors Foundation will present a news- U.K. G+J, owned by Bertelsmann, is Fox Taps Thompson for Cable Sports roomdecision -making workshop looking to focus on its United States Bob Thompson has been named presi- Aug. 11-12 at the Westin Taber Center properties. Prima, Best, Your Home and dent of Fox sports cable networks, in Denver. Contact: 202-467-5252. Prima Baby were all included in the pur- responsible for overseeing Fox Entertain- chase. The new magazines will broaden ment Group's cable sports channels. For- American Women in Radio & Televi- NatMag's reach in the women's interest, merly vp and COO of Fox's regional and sion Association's annual convention male, home and parenting markets. This international networks, Thompson will will be held Aug. 26-29 at the Regal follows NatMag's recent acquisition of be responsible for rights acquisitions and Biltmore Hotel in Los Angeles. Contact: uk.women.com. administrative operations of the 11 net- 703-506-3290. works owned by Fox as well as the eight HBO, Miramax TV Seeking Scripts in which the company holds an equity GAIT will host the 2000 Television & HBO and Miramax TV are offering an stake. He will also handle the interna- Internet Festival Sept. 7-8 in Holly- aspiring filmmaker an opportunity to tional assets and the portfolio of digital wood, Calif. Contact: 818-501-0700. bring his or her project to the big screen. and special -interest channels, of which Radio -Television News Directors As- sociation will hold its annual confer- ence and exhibition Sept. 13-16 at the Cartoon, Delta WingPowerpuff Girls Minneapolis Convention Center. For Cartoon Network and Delta Express more information contact Rick Osman - took marketing to new heights last ski at 202-467-5200. week. During the Cable Television Association of Marketers convention Editor & Publisher magazine will host in Boston, Delta Airlines unveiled a an Online Classifieds Industry Sym- 737-200 jet adorned with the super- posium Sept. 17-19 at the Hyatt Re- hero darlings from the Cartoon series gency in Monterey, Calif. Contact: 646- The Powerpuff Girls. During its first 654-5168. monthofflight,passengerswill receive Powerpuff Girls merchandise, PricewaterhouseCoopers presents and within the next 18 months pas- the 2000 Global Entertainment, Media sengers on all 32 planes in the Delta & Communications Summit Sept. 19 in Express fleet will be treated to activi- New York. Contact: 212-259-2413 ties and tchotchkes related to the show. Delta Express is Delta's low - The International Radio & Television fare airline catering to families travel- Society Foundation will host a News- ing to key vacation destinations such maker Luncheon in New York Sept. as Orlando, Fla. The inaugural flight of 27. Contact: John Kienker at 212-867- the Powerpuff jet departed July 17 Delta's Martin White (left) and Carmine Testa 6650, ext. 303. from Boston's Logan Airport. with Cartoon Network president Betty Cohen 44 Mediaweek July 24, 2000 www.mediaweek.com Fox holds ownerships such as Speedvi- sion and The Golf Channel. CNBC Bullish on Business Center CNBC will expand its Business Center program to 90 minutes beginning July 31. MoneyHunt Minute Debuts on Radio The extension allows broader coverage of the day's market activity and extend- MoneyHunt Minute, a daily, one -minute ed -hours trading, a preview of the next day's U.S. trading, tips on hot individual radio feature based on the public stocks and a look at Asia's opening markets. The show, anchored by Ron television show MoneyHunt, premiered Insana and Sue Herera live from the floor of the New York Stock Exchange, will July 10 on about a dozen radio stations, air Monday -Thursday 6:30-8 p.m. including WWRC-AM in Washington, andFridays6:30-7:30p.m. D.C., and KNUU-AM in Las Vegas. Besting CNN's Moneyline by 20 Syndicated by Jones Radio Network, the percentinhousehold ratings, show is a joint production of JRN and Business Center achieved a 0.4 MoneyHunt Properties. The show is during the second quarter this hosted by MoneyHunt co -host Miles year. The network also opens its Spencer and aims to attract America's Silicon Valley bureau in Palo Alto 23.3 million small-business entrepre- on the same day. Withstaff neurs with business tips ranging from reports from both CNBC and The how to raise venture capital to motivat- Wall Street Journal, the West ing employees. "We're giving every Coast bureau will offer breaking r entrepreneur quick access to the ideas coverage of high-tech companies and actions that have helped foster one in the area for Business Center of the greatest economic booms in his- and other CNBC programming. Anchors Insana and Herera will get more face time. tory," said Spencer. cial weekly mixes compiled by Webster Time Digital Teams With CBS News Hip -Hop Radio Show Goes National Hall. The dance channel is one of 100 Time Digital and CBS News have teamed NBG Radio Networks has signed a con- digital radio offerings Sirius will begin to produce a series of radio briefs called tract to syndicate Soul Assassins, a weekly marketing to consumers for a monthly TimeTech. The 60 -second segments, two-hour radio show hosted by Cypress fee at the end of the year. which are anchored by TD managing Hill members B -Real and Eric Bob. For- editor and Time magazine technology merly airing on Enunis-owned KPWR- NY Radio Ad Revenue Up 34.3 Percent columnist Joshua Quittner, focus on FM in Los Angeles, the show is set to New York radio advertising revenue for technology news, covering subjects launch Aug. 19. It will feature cutting - the first half of the year was up 34.3 ranging from online shopping bargains edge rap -rock mixes, sketches written by percent over first-half 1999, to $406.8 to product reviews. The segments, which the hosts, and world -premiere releases of million, according to the New York Mar- began airing last week, will be sent out to Cypress Hill music, as well as interviews ket Revenue Report, prepared by Miller, more than 400 of CBS' owned -and - with hip -hop artists and film actors. Kaplan, Arase & Co. National sales led operated affiliates each week. the way, gaining 54.4 percent to $80.7 Esiason to Joins MNF Radio Team million, while local sales increased 30.1 WebMD Names Programming Head Boomer Esiason, 14 -year NFL veteran percent to $326.1 million. In June, local Ilealtheon/WebNID Corp. has hired vet- and sports commentator, will join the and national sales combined rose 27.7 eran television executive Donna Harrison radio broadcast team of Howard David, percent to $75.5 million. as WebMD Television's head of program- Matt Millen and reporter John Dockery ming. The corporation is the first Inter- on Westwood One and CBS Radio Media Metrix to Enhance Local Report net healthcare company connecting Sports' NFL Monday Night Football. The Internet ratings company Media Metrix physicians and consumers to the entire new team kicks off Westwood One/CBS announced it will introduce enhance- healthcare industry. Acting CEO of Radio's 14th broadcast season Sept. 4 at ments to its 2 -year -old local market WebMD Pat Fili-Krushel, formerly ABC 8:45 p.m., when Superbowl champions report through an alliance with Interna- network television president, will oversee St. Louis Rams host the Denver Bron- tional Demographics, publisher of The Harrison's programming management cos. MNF, which is carried by more Media Audit, a local market consumer responsibilities. than 500 radio stations, will air for 17 survey. Beginning in September, the consecutive Mondays. new report will be issued monthly rather Sunshine Beams Gator Football than quarterly and will provide demo- The Sunshine Network will offer state- Sirius to Launch Weekly Dance Show graphic data for Internet usage in 40 side Gator fans taped coverage of all 11 Sirius Satellite Radio has inked a mar- metro areas. Competitor Nielsen Florida Gator football games for the fifth keting and programming partnership NetRatings is also close to launching its consecutive year. Beginning Sept. 3, the with New York City nightclub and local market report based on alliances it network will air each game twice-Sun- dance label Webster Hall for a weekly forged with Scarborough Research last days at 8 a.m. and Tuesdays at 11 p.m. four-hour dance party beamed live from April and Claritas last May. NetRatings, Commentators David Steele and Nat the Webster Hall Grand Ballroom on Claritas and Scarborough are all owned Moore will call the games and Sirius' dance channel. As part of the by VNU, the parent company of Adweek Gainesville journalist Larry Vettel will agreement, Sirius will also spotlight spe- Magazines. report from the sidelines. www.mediaweek.com July 24, 2000 Mediaweek 45 Media Person BY LEWIS GROSSBERGER ly "investigates" crime, according to Wolf. In the pilot episode, Benton will seek to DeadlineonArrival prove the innocence of two prisoners on death row, a plot similar, by the way, to that of the formulaic 1999 movie True IS IT PROPER FOR A COMMENTATOR TO Crime, starring Clint Eastwood as the "investigative journalist." condemn a television series that not only has he never seen but that Are you asleep yet? Need a sound effect? Media Person feels bad for Oliver Platt. nobody has ever seen, since it hasn't even gone on the air yet? Of course MP has enjoyed Platt in a number of movies. He has a wide range and is capable not. To do so would be an outrageously flagrant violation of every jour- of both drama and comedy, even slapstick. In the wonderfully silly 1998 movie The nalistic principle known to mankind or Steven Brill. But if you think Impostors, he and Stanley Tucci almost raised Laurel and Hardy from the grave. that's going to stop Media Person, this is obviously the first time you're Well, you can kiss comedy goodbye, 011ie. Wolfian television is grim, grim, grim. reading him. Deadline, the new newspaper drama that debuts on NBC MP feelseven worseforBebe Neuwirth, who's been signed up to play in October, has already got Media Person interesting TV shows or movies that Benton's editor. Most TV viewers know intensely annoyed. Just reading an incisive brought them to public attention. Neuwirth mainly as Lilith, the ice -queen report about it last week in the superb And every 15 minutes or so on Law and ex-wife of Kelsey Grammer's Frasier Mediaweek magazine (which, by the way, Order, the producers insert a bizarre, Crane on Cheers and Frasier. It happens also contains one of America's finest colum- brain -rattling sound effect. ICLUUU- that she is also a gifted singer and dancer, nists) started MP muttering and kicking UNNNGGGG!!! This is necessary to as anyone can attest who caught her on inanimate objects around his apartment, wake up the dozing audience. Broadway in Chicago, where she was one injecting dangerous levels of particulate Why did Wolf choose to do a drama red-hot mama. matter (known to the layman as dust) into about a newspaper reporter? According to Once again we are going to not get to the atmosphere. Right off the bat, Deadline the Mediaweek article, it was because-and see Bebe sing and dance on television as is posing a health threat to Media Person. again, note the inspired level of creativity well as not get to see Oliver Platt be funny. Where to begin? OK, Tom Conti, a fine Brit begin with the title, a actor who was in some- tired cliché that virtually Well, you can kiss comedy goodbye, Oliver Platt. thing fabulous on PBS a screams lack of inspiration! million years ago but MP Put 10,000 dullards into Wolfian television is grim, grim,grim. can't remember what, a room and ask them to will also doubtless be give you a name for a newspaper drama in the response-"We have two cop shows wasted in Deadline. and 9,873 of them will say Deadline. (The in New York running. [We] didn't want to Where oh where is David Kelley when rest will say Lou Grant.) This must have do another cop show." we need him? Obviously, it is Kelley who come out of a meeting where, on every It is an answer that also raises this should be doing a show about a New York question, the first words from anyone's question: Then why in hell are you doing newspaper columnist, not Dick Wolf. Kel- mouth went directly into script form. another cop show? ley can do serious and funny. He also lets Secondly, Dick Wolf. Dick Wolf is the Because it's clear that that's what Dead- his actors sing and dance. Kelley's only creator of the distinguished, multi -award - line is, a show about an "investigative jour- problem is that all his shows are about winning,long -running,high -quality nalist" who catches crooks. That is, anoth- lawyers. But if Wolf can do reporters who series Law and Order, which Media Per- er cop, only this time let's call him a are really cops, maybe Kelley could do son can't stand, as well as its successful newspaperman because we already have lawyers who are really reporters. spinoff, Law and Order: Disgusting Sex two cop shows on and we don't want to do NBC, listen to Media Person. It is not Pervert Titillation Squad. another cop show. How imaginative of us. too late. Kick Dick out of there. Trade him What both of these shows have in com- This reporter/cop, called Wallace Ben- to Fox for Dave. Let Wolf min Ally McBeal, mon is they waste a lot of good actors, turn- ton and played by Oliver Platt, is suppos- which has done about all it can do anyway. ing them into humorless, plodding drudges edly modeled on such real New York Deadline must be saved! Which leaves with less compelling personalities than they columnists as Jimmy Breslin and the late Media Person only one more thing to say: were given by the writers of previous, more Mike McAlary, only unlike them, he main- KLUUUUNNNGGGG!!! 46 Mediaweek July 24, 2000 www.mediaweek.com Finding today's e -market doesn't takea magic trick, it takes a smart buy. Succeeding in the e -solutions market doesn't take a magician; it takes the clear vision of a Sm@rt Partner. 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