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Summer Ratings Soar VBXBBBHL *************************3-DIGITa, NNE ,ficc10711590374P 20000619 edl 078 ELAURAK JONES, ep 2 530G <WALDENBOOKS ASSITANT MGR ma -42 MOUNTPLEASANT AVE 3''NHARTONNJ 112 w 07885-2120 z VoL 10 No. 30 THE NEWS MAGAZINE OF THE MEDIA July 2+. 2000 $3.50 MARKET INDICATORS National TV: Mixed Summer Ratings Soar CBS is tryirg to find ways to get more Broadcast and cable TV viewership is at its highest inyearsPAGE 6 advertisers rito its white-hot Survivor, NETWORK TV while ABC's Millionaire is attracting advertisers in scatter. Most every- GMA Gaining thing else is slow. On Today Net Cable: Sleepy The dot -corn, rush is NBC a.m. show, apparently over, allow- ing agency execs to still on top, eyes meet tee times. Movie studios and back -to - new third hour school advertisers are PAGE 7 placing scatter dollars. Spot TV: Cool MAGAZINES Advertisers ramp up for third quarter, anticipat- ing bei-g sqpeezed out Toyota Maps by politicals and Olymp cs. Beverages, Alt Route movies and back -to - school spending is flat. Looks to shift ad Radio: Soft dollars to large- The radio market is softer thai expected in circulation titles July. Automotive is off PAGE 8 slightly, and Internet advertising has slowed, Margaret Loesch even tt-e dot -corn RADIO capital, &sr Francisco. faces a long road Buyers expect business Arbitron May in building the to revue August. Odyssey channel Magazines: Cooling End Up in Play Direct -response adver- into a force in tising cominues to drop Spinoff from off in print, as the family -friendly TV Ceridian could category reorganizes. By Megan Larson 3 0> trigger a sale Page 11 E HUM c -a' 0 749688 4 PAGE 8 Ifiril"iittItt ritICK.VVE111% 1(1$101tilOUR 41oIENCE REND' M RF7 e' . 4=4 c-2 o** I t vts BUSINESS INNOVATION POWERED BY TECHNOLOGY CUSTOMER ECONOMY The Complete Picture 330 degrees of data P. 44 From consumer to partner P. 61 Thought leacers pr.zzle out power shift P. 80 NO ONE ILLUMINATES THE CUSTOMER ECONOMY LIKE INFORMATICAWEEK. toll01.11111111w-tpo In today's IT marketplace, a nen powe- NiA1,0113:1( shift has emerged. One that's drivii: business innovation faster than ever I3Efore. It's called the Customer Econcmy, and your ability to recognize and embrace it could W3 I determine your company's success tcday and town the road. The key is technology. Because it's technology - and your skill in harnessing it - that enables companies to get closer to custorrers. Develop a stronger customer base. An i cement lasting customer relationships Given this, is it any woodar so many business leaders trust informatiooWeek to help them make total sense of 7oday's Customer EcononV. From print to online, research to events, friormafer Week is the voice of the Customer Eccnomy. And the one brand focuses solely on erabling IT buyers to ac -neve business innovation while enhanciroc custo Tier loyalty. To learn more about how .rformatonWeek can fully111.1 -mate tne Customer Economy for readers and advertisers alike, cal Mike Friedenberg, Publisher, at 516-E62-5424. fiforma'onWeek the m Jlti-dimensional innovation aid intelligence tool. C:111 informationweek.com PrintOr rine rivr,--xi-1:2: rr; ri INfORMATIONWEEK L aura K. Jones AT DEADLINE SAG/AFTRA Talks With Advertisers Break Off More Staff Changes at Mademoiselle No reported progress was made Friday toward ending the 11 - Two top staffers were dismissed last week from Conde Nast's week -old Screen Actors Guild/American Federation of TV & Mademoiselle shortly after the first issue under editor in chief Man - Radio Artists strike against the radio and television advertising di Norwood hit newsstands. Art director Edward Mann, who industry, despite the participation of federal mediators. No new joined the monthly from File, and deputy art director Ed Melnit- negotiations were scheduled. At issue are the residuals that per- sky were both cut loose. "I've brought a hell of a lot of people on formers earn for their appearances in TV commercials. Actors board, and two of them just didn't work out," said Norwood. The are compensated on a pay -for -play basis for commercials on magazine also recently lost photo editor Carla Popenfus to the network television but are paid a flat rate for cable TV appear- same position at Allure, as well as managing editor Faye Haun, ances, which SAG/AFTRA wants switched to a pay -for -play who is leaving to freelance. Kate Westerbeck, former m.e. of the formula. Representatives for the advertising industry want to defunct Women's Sports & Fitness, will succeed Haun. issue a flat rate for network appearances. Dunning & Co. Studying CNET's ZDNet Buy Love Cruise Could Set Sail at Fox CNET Networks last week agreed to acquire ZDNet for an In an attempt to tap into the popularity of CBS' estimated $1.6 billion in a stock swap. Together, Survivor series, Fox is in discussions to bring a the two companies, which specialize in technolo- relationship -survival reality show to its prime - gy information, will reach an audience of 16.6 time schedule, according to a Fox executive with INSIDE million users monthly, making the merged oper- knowledge of the plans. Tentatively titled Love ation the eighth -largest Internet property. Ziff Cruise, the show, from The Real World producers Davis Media, which was formed when private Mary Ellis Bunim and Jonathan Murray, would equity firm Willis Stein & Partners and Jim take place on a cruise ship and involve eight men Dunning purchased the publishing arm of Ziff - and eight women, all strangers, who are asked to Davis Inc. in April, has a three-year licensing pair up on the ship. At the end of each week, one agreement with ZDNet to provide exclusive couple will be voted off, and the remaining peo- content from its magazines for the Web site. A ple will pair up with different partners. ZDM representative said the company is in the process of determining if the CNET purchase Fine May Fill Blank Slate at W will affect that arrangement. Glamour publisher Deborah Fine is said to be a strong contender to succeed W publisher Susan Dan Brewsterwastes no time Addenda:Dick Kurlander, vp/director of Blank, according to an executive familiar with the in shaking up Grunar+Jahr programming at rep firm Petry Television, will discussions. Blank was dismissed last week by 22 resign Aug. 15 after 14 years with the company... Fairchild Publications president/CEO Mary Robert Sims, senior vp of the National Geo- Berner, reportedly over the title's sluggish ad sales Local Media graphic Society, has been named executive vp and performance. Fine was associate publisher and a 16 new president of the magazine group...BBC protegee of Berner's at Glamour. An announce- America, currently in 13 million homes, signed ment could come as early as this week. Blank, W's Market Profile carriage deals with Tune Warner Cable and publisher for the past five months, had replaced 18 Comcast last week, which will increase the net- onetime Jane publisher Lorin Littler. work's subscriber base to 30 million by the end of The Media Elite 2003...Richard Spencer was named editor in DOJ Approves CCU/AMFM Deal 39 chief of Bauer Publishing's Twist, replacing Clear Channel Communications last week won Media Person founding editor Lisa Lombardi, who was ousted approval from the Department of Justice to last week by Bauer president Hubert Boehle... 46 close its $23.5 billion acquisition of AMFM. As New York Times national editor Dean Baguet part of the approval, the DOJ is requiring Clear will join the Los Angeles Times as managing editor, Channel to divest 99 radio stations in 27 markets, less than the effective Aug. 4...Roberta Caploe, executive editor of Prime- 110 stations in 37 markets Clear Channel announced it would dia's Seventeen, was promoted to editor in chief of Primedia's divest in March. Despite the green light, the DOJ still has not Youth Entertainment Group. decided if it will require Clear Channel, which owns outdoor company Eller Media, to divest some or all of AMFM's 30 Correction:In a news story in last week's issue, Internet percent interest in Lamar Advertising, another outdoor outfit. Broadcast Systems was incorrectly identified. MEDIAWEEK (ISSN 0155-176X) is published 48 times a year. Regular issues are published weekly, except the second and fourth weeks of August and the lasttwo weeks of December ,by ASM Communications, Inc., a subsidiary of BPI Communications Inc., 770 Broadway, New York, NY 10003. Subscriptions are $145 one year; $245 two years. Canadian subscriptions $310 per year. Allother foreign subscriptions are $310 (using air mail). Registered as a newspaper at the British Post Office. Canadian Post Publication Agreement Number 1430238. Periodicals postage paid at New York, NY, and additionalmailing offices. Subscriber Service (1-800) 722-6658. MEDIAWEEK, 1515 Broadway, New York, NY, 10036. Editorial: New York, (646) 654-5250; Los Angeles, (323) 525-2270; Chicago, (312) 583-5500. Sales: (646) 654-5125. Classified: (I-800-7-ADWEEK). POSTMASTER: Send address changes to MEDIAWEEK, P.O. Box 1976, Danbury, CT, 06813-1976. If you do not wish to receive promotional material from mailers other thanADWEEK Magazines, please call (800) 772-6658. Copyright, 2000 ASM Communications, Inc., a subsidiary of BPI Communications Inc. No part of this publication may be reproduced, stored in any retrieval system,or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Reprints (651) 582-3800. www.mediaweek.com July 24, 2000 Mediaweek 5 MEDIA WIRE Networks Bask Ed Wilson Exits CBS Syndie Post; Could Land at NBC The recent turnover in the top ranks of syndication companies continued last week with Ed Wilson's resignation as In Summer Heat president/COO of CBS Enterprises, which oversees King World Productions.
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