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SHOOT Digital PDF Version, June 20, 2008, Volume 49, Number 12 www.shootonline.com Gatorade Viral Director Brown Comes Straight Wings It For Out Of Left Field, Washington Hits Homer Lottery, Publicis page 10 page 11 THE LEADING PUBLICATION FOR COMMERCIAL, INTERACTIVE, & BRANDED CONTENT PRODUCTION June 20, 2008 $6.00 Cinematographers Series: An Artful Threesome Hire Calling Noted DPs Ellen Kuras and Flor Col- A Site For Sore Eyes For New lins, and tabletop director/cameraman Jerry Simpson discuss experimenta- Tomaleche.com Underscores Evolution Of Hispanic Market tion and collaboration. Kuras’ latest Models collaborators include directors Sam WEST HOLLYWOOD—As so-called Mendes and Nicolai Fuglsig, Collins By Robert Goldrich new media evolve, so too is there a talks of his rapport with director An- LOS ANGELES—While the Califor- need to rethink compensation mod- drew Douglas, and Simpson’s team- nia Milk Processor Board’s (CMPB) els. This has been chronicled by mate is the Phantom HD camera. “got milk?” commercials out of SHOOT in recent years, perhaps most See page 13 Goodby, Silverstein & Partners, San notably reflected in the efforts of the Francisco, have attained deservedly AICP.next committee as prospects are Incubator Hatches New high profile industry status over being explored for diversifying be- EP, Directorial Addition many years, the work being done on yond the conventional work-for-hire Director Tom De Cerchio’s produc- the Hispanic side for that same cli- scenario to one in which production tion house has brought exec produc- ent only began gaining momentum houses hold equity stakes in content er Oliver Fuselier and director Lance in 2005. That’s when Long Beach, under certain circumstances. Kelleher on board. Fuselier comes Calif.-based agency Grupo Gallegos The subject of new compensation over from the Dektor Film Group landed the account and decided to models came up again last week dur- while Kelleher was last at Saville Pro- create campaigns more in line with ing a panel discussion at the OnHol- ductions. The move marks a couple the light-hearted tone and special lywood confab in West Hollywood. reunions for Fuselier who’s worked brand of humor that Goodby had Panelist Doug Scott, senior partner with both Kelleher and De Cerchio been so successful with. and president of Ogilvy Entertain- See page 4 While the Grupo Gallegos work ment, cited the agency’s successful Director Gil Junger Finds clearly targeted the Hispanic mar- Dove short film “Evolution” which ket and was distinctly different took on a digital life of its own, won Himself Cast As Villain creatively from the Goodby fare, Grand Prix honors in both the Film Primetime TV series helmer Gil there was a consistency in brand and Cyber competitions of last year’s Junger—with credits that include the personality across the English and Cannes Lions International Advertis- lauded Ellen episode in which the Spanish-language divide. SHOOT ing Fest, and even earned coveted ex- lead character portrayed by Ellen De- chronicled that notable Grupo Gal- posure on The Oprah Winfrey Show. Generes comes out of the closet—has legos work such as the package of Co-directed by Ogilvy, Toronto signed with production house Villains comedy spots in 2006 in which the associate group creative director/art for exclusive U.S. spot representation. positive effects of milk on certain director/copywriter Tim Piper and His Ellen episode earned nominations communities and families were www.tomaleche.com Yael Staav (who was with the now for an Emmy as well as a Directors showcased. Among them were the cal flexibility thanks to milk, and carry heavy objects all over the city. shuttered Reginald Pike, Toronto, Guild of America Award. ads “Amazing Contortionist” fea- “Teeth” in which milk has strength- The campaign tagline was “Toma at the time, and has since joined Soft See page 4 turing a family of circus perform- ened people’s choppers to the point Leche” (“Drink Milk”). Citizen, Toronto, and Furlined, Santa ers who exhibit amazing anatomi- where they can chomp down and Continued on page 8 Monica, for stateside representation), “Evolution” opens on a pretty young Eyes Of Texas Are On Continued on page 7 Filming Incentives The Lone Star State Assesses Impact On Spots, Infrastructure You Don’t Have To Be A Superhero To Score A Big Break See page 17 By Robert Goldrich the next step could be a TV show. Idol, 24, Party of Five, The Simpsons piring filmmakers from 95 countries, WEST HOLLYWOOD, Calif.—Up- The path to Axe’s and Gibbon’s and The X-Files. yielding 80-plus hours of content. and-coming filmmakers Lawrence big break was Filmaka (www.filmaka. Formally launched just a couple of Among the entries that caught the Axe and Robbie Gibbon directed a com), a digital entertainment studio months ago, Filmaka has solicited en- collective eye of the Filmaka profes- short titled You Don’t Have To Be and online creative community found- tries from undiscovered filmmakers sionals was You Don’t Have To Be A A Superhero To Work Here But It ed by noted film producer Deepak around the world through a variety Superhero..., which tells the tongue- Helps!!! and have elicited interest Nayer (Bend It Like Beckham, Buena of competitions that are juried by in- in-cheek story of a business venture in turning it into a television series. Vista Social Club) and headed by for- dustry leaders. During about a year of which connects super heroes with Funding, albeit relatively modest, has mer FOX Television Entertainment beta testing prior to its official startup, disasters as they’re happening. This been secured to produce five short Group chairman Sandy Grushow who Filmaka established an active online communications center helps to dis- webisodes and if they perform well, had a hand in such hits as American community of more than 3,600 as- Continued on page 5 23A75<33A75<3AA75AA75<5 !2D4F!2!!22 &1=; Perspectives spot.com.mentary By Robert Goldrich THE LEADING PUBLICATION FOR COMMERCIAL, INTERACTIVE, & BRANDED CONTENT PRODUCTION Economics 101 June 20, 2008 Volume 49 • Number 12 As reported in last early ‘09 as production hopefully re- The ad biz will has cast an inter- ating the next commercials contract www.SHOOTonline.com week’s SHOOT turns to previous levels—unless there’s ested eye on how the SAG/AFTRA this year. EDITORIAL e.dition, the three- a Screen Actors Guild (SAG) strike. relationship evolves. Keep in mind There’s been nary a whisper of Publisher & Editorial Director month Writers Guild of America At press time, SAG was in talks that the two-year extension to the what that joint study has yielded thus Roberta Griefer 203.227.1699 ext. 13 [email protected] (WGA) strike against the television/ with the Alliance of Motion Picture commercials contract for actors is far. Whether no news is good news or feature studios exacted a heavy toll and Television Producers (AMPTP) set to expire at the end of October. if that silence is ominous depends on Editor Robert Goldrich on the California economy—at a time on a new features/TV contract. The It remains to be seen what bearing, whether you view the proverbial glass 323.960.8035 ext. 6681 [email protected] when our country’s economy was al- current SAG features/TV pact expires if any, AFTRA’s split from SAG on as being half full or half empty. Contributors ready, and continues to be, besieged on June 30. the primetime TV contract front will While one of civilization’s failings Christine Champagne by rising fuel, food and Millie Takaki healthcare costs. Our sincere hope is that labor and managment will learn a lesson from ADVERTISING According to a Milken recent history...We cannot afford another industry strike. Sales Director, East/Midwest/Canada/Latin America Robert Alvarado Institute study, the WGA 203.227.1699 ext. 15 [email protected] strike, which ended four months ago, Meanwhile the American Federa- have on prospects for reaching an has been to let bad history repeat itself Sales Director, West Coast/International will cause a net loss this year of nearly tion of Television and Radio Artists agreement with the ad industry. through the ages, our sincere hope is Meridith Riley 38,000 jobs tied directly and indi- (AFTRA), which split from SAG to The commercials contract exten- that labor and management will learn 323.960-8035 ext. 6685 [email protected] rectly to the entertainment industry. conduct its own collective bargaining sion was agreed upon by the advertis- a lesson from recent history, namely Advertising Production Though the WGA strike concluded in sessions with the AMPTP, has reached ing industry, SAG and AFTRA. The the heavy losses in jobs and revenue Gerald Giannone 203.227.1699 ext. 12 [email protected] February, many of those crew people an agreement on a new features/TV two years have and are being used resulting from the WGA strike. We who lost their jobs have not yet been contract. However, at press time, SAG to conduct a joint study exploring cannot afford any more prolonged Classified hired back as TV/feature studios was asking those of its members who alternative compensation models for labor unrest. So consider it our wish 203.227.1699 ext. 12 [email protected] scaled back production. are also in AFTRA’s rank and file to performers spanning traditional spots that cooler heads prevail, that both SHOOTonline Directory Listings The Milken research estimates that vote against ratification of that AF- as well as nontraditional ad fare span- sides of the negotiations keep the 203.227.1699. ext. 14 [email protected] lost wages in California will amount TRA/AMPTP contract, contending ning a growing array of new media.
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