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High-Tech Highlights Behind the Scenes at the New Messe Stuttgart Efficient Advertising Mediabudget 2009

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High-Tech Highlights Behind the Scenes at the New Messe Stuttgart Efficient Advertising Mediabudget 2009 02 | 2009 4 Euro Message Trade Fairs Congresses Events Marketing High-Tech Highlights Behind the scenes at the New Messe Stuttgart Efficient advertising MediaBudget 2009 Marque world Fascinating experiences Porsche Museum Modern machines Effective production MOTEK 2009 Don’t open a shop if you can’t smile. Aus dem Reich der Mitte stammt das wundervolle Sprichwort „Wenn Sie nicht lächeln können, eröffnen Sie besser kein Geschäft“. Auch ein Messestand ist ein Geschäft auf einem Marktplatz. Eines von vielen! Denn nirgendwo sind Unternehmen so miteinander vergleichbar wie bei einer Messe. Big Player können darüber nur müde lächeln. Je größer das Budget, desto größer die Wirkung. Nicht unbe- dingt! Wir haben oft bewiesen, dass man auch mit kleineren Budgets erstaunlich viel bewirken kann. Mit Messeständen, die zwar nicht groß, dafür großartig gedacht und gemacht sind und den Messebesucher schon von Weitem anlachen. Fazit: „Je kleiner das Budget ist, desto freundlicher muss der Stand sein“. Das stammt übrigens nicht von den Chinesen, sondern von Bluepool. Also, immer schön lächeln! bluepool GmbH Messen I Events I Systeme I Equipment Gaußstraße 4 D-70771 Leinfelden-Echterdingen T +49 711 90214-0 F +49 711 90214-137 [email protected] www.bluepool.de Sie finden uns auch in Salzburg und Shanghai bluepool_Message_Mai-09.indd 1 06.03.2009 11:49:47 Uhr Contents 8 News 04 Prize for MediaBudget Messe Stuttgart wins an award 05 Editorial: "Europe's greenest trade fair centre" Cover Story 08 High-Tech Highlights Behind the scenes at the New Messe Stuttgart Location Stuttgart 12 Modern, flexible, communicative The Stuttgart Region Lounge 15 Potential and projects Community portrait: Sindelfingen Trade Fairs – Markets INTERVITIS INTERFRUCTA Don’t open a shop 16 16 It‘s a small world 19 Consense if you can’t smile. Sustainability 22 IT & Business Aus dem Reich der Mitte stammt das wundervolle IT meets Business Sprichwort „Wenn Sie nicht lächeln können, eröffnen 26 MOTEK Sie besser kein Geschäft“. Auch ein Messestand ist Innovations through ein Geschäft auf einem Marktplatz. Eines von vielen! interdisciplinary thinking Denn nirgendwo sind Unternehmen so miteinander 28 COSMETICA vergleichbar wie bei einer Messe. New cosmetics trade fair xx 31 Crash Test Expo Europe 19 Stable simulants Big Player können darüber nur müde lächeln. Je größer das Budget, desto größer die Wirkung. Nicht unbe- Media – People 40 Portrait Dr. Dominik Wagemann, dingt! Wir haben oft bewiesen, dass man auch mit Sales Manager at Messe Stuttgart kleineren Budgets erstaunlich viel bewirken kann. Mit Messeständen, die zwar nicht groß, dafür großartig Events – Congresses 42 Top acts for festival fans gedacht und gemacht sind und den Messebesucher BW Bank jazzopen schon von Weitem anlachen. Fazit: „Je kleiner das 43 Complete success Budget ist, desto freundlicher muss der Stand Business year 2008 in the ICS sein“. Das stammt übrigens nicht von den Chinesen, sondern von Bluepool. Also, immer schön lächeln! Stuttgart Sightseeing 44 Mecca for motorsport fans The new Porsche Museum 44 Four-star service Ramada Hotel Stuttgart/Herrenberg bluepool GmbH 45 Simply Italian Messen I Events I Systeme I Equipment La Montanara, Degerloch Gaußstraße 4 42 D-70771 Leinfelden-Echterdingen Opinions + 46 Opinions Andreas Lapp, CEO of T +49 711 90214-0 Imprint Stuttgart-based Lapp Holding AG F +49 711 90214-137 [email protected] www.bluepool.de Imprint Sie finden uns auch in Salzburg und Shanghai Message 2 | 2009 bluepool_Message_Mai-09.indd 1 06.03.2009 11:49:47 Uhr News – Trends Christian Ude, Mayor of Munich, was the Andreas Wiesinger (Messe Stuttgart), Friedrich M. Kirn (MIM Markeninstitut München GmbH) patron for the German Media Prize 2009. and Volker Kaupp (Messe Stuttgart, from left to right) accepted the prize for MediaBudget. Prize for MediaBudget New Stuttgart trade fair for efficient marketing communication was presented with the renowned German Media Prize 2009 in Munich. MediaBudget in Stuttgart, Germany's Munich, acted as the patron for the functional addressing of agency first cross-media marketing trade event. In winning this renowned decision-makers, marketeers and fair for decision-makers from adver- award, the annual trade fair (next advertising companies, as well as tising companies, media managers scheduled date: 8 and 9 July 2009, to knowledge, the associated con- and marketeers, has been the proud see also Page 20 in this respect), centrated competence in different bearer of the German Media Prize proves that its concept is en- media genres, their services and 2009 since 26 February this year. thusiastically accepted by experts efficient marketing programmes." after its premiere on the Filder in The number of registrations re- Ideal strategy tool 2008. ceived to date for this year's event The Stuttgart trade fair and con- "The debut event last year clearly on the Filder also proves that gress won the prize in the category indicated that MediaBudget and its MediaBudget and the related con- "Tools for media strategies". In the cross-media approach have closed gress are already well-established presence of around 450 invited guests a gap in regard to marketing trade events in the industry. Messe Stuttgart from the marketing and media in- fairs in Germany", said Ulrich Kromer, is expecting a substantial increase dustries, the German Media Prize was Managing Director of Messe Stuttgart. in the number of exhibitors at the presented at the Old Town Hall "In difficult economic times even 2nd MediaBudget. The around 110 in Munich. Christian Ude, Mayor of more importance is attached to cross- companies will include such well- known names as Nielsen Media Research GmbH, Deutsche Post AG, Schober Group, Vogel Business Media or Media-Daten Verlag. Top congress topics The congress on the first day of MediaBudget also has a first-class line-up.During this congress com- petent media managers from well- known agencies and companies will discuss, for example, trend topics Festive setting: prize-presentation ceremony in the Old Town Hall in Munich. such as "advertising planning and spendings during a recession". Message 2 | 2009 It is certainly very rare for a member of the Greenpeace executive committee and Baden-Württemberg's Minister-President Günther Thomas Brandl, Company Oettinger to appear at a press conference and spokesman of Landesmesse jointly initiate a project, i.e. one of the world's Stuttgart GmbH (LMS) largest solar power plants. Messe Stuttgart made Retro Classic meets Baroque: meeting-point for aficionados of exclusive historical vehicles. it possible. Ecology and economy need not be a contradiction. The photovoltaic power plant (area: 27,000 square metres) on Retro Classic meets Baroque 2009 the roofs of the New Stuttgart Trade Fair Centre produces 3.45 million kilowatt Classic beauties hours of "clean" electricity. This power plant could fully supply 1,100 households Fascinating vehicles in front of a with energy. A second system with an area of around 7,000 square metres will historical backdrop: during "Retro Classic meets Baroque“, which will take place this year from 11 to 14 June at the ba- roque palace in Ludwigsburg, classic car "Europe's greenest enthusiasts will get their money's worth in two simultaneous "beauty contests". The exclusive Concours d‘Elégance – one trade fair centre" of only three A class events in the world staged according to the rules of the In- ternational Federation of Historic Vehicle also be installed on the roof of the Bosch multi-storey car park by autumn 2009. Clubs – is open to vehicles of all marques In our opinion, which is also fully shared by the majority of customers, the New and types which were built between 1896 and 1958 and can still be driven. The Stuttgart Trade Fair Centre is the most beautiful and greenest trade fair centre Festival of Classic Cars will also be held at the same time – with slightly more in Europe. Over 50 per cent of the total area is planted with grass and trees, the moderate regulations. In this event, vehicles constructed up to 1979 will be judged by 2.8 hectare park is ideal for a short break, the surface water is cleaned by retention a first-class jury according to historical, basins and the world's first layer ventilation system incorporated in a trade fair technical and aesthetic aspects. Unlike some other events of this kind, the Concours centre saves 30 per cent energy compared with conventional technology. It is d‘Elégance and the Festival of Classic Cars are open to the general public. therefore not surprising that this unique large-scale project has already won eight architectural prizes to date – and that it is now quietly accepted by some people who vehemently fought against its realisation years ago.That's very pleasing to hear. A pulsating economic location such as Baden-Württemberg with its core region Stuttgart needs such a showcase to the world's markets.In spite of the current crisis, most of the trade fairs and exhibitions in Stuttgart in recent months have been successful.This is certainly due in some part to economic conditions in specific industries. But also to the high quality of the trade fairs and exhibitions held Enjoy historical cars in an authentic style: partici- pants in Retro Classic meets Baroque stroll around at the New Messe Stuttgart. And now enjoy reading Message. Message 2 | 2009 News – Trends Review of R+T 2009: top event AMB/Interbad 2010: Quantum leap New dates Around 60,000 trade visitors and 750 exhibitors AMB, International Exhibition for from all over the world were extremely satisfied with Metal Working, and the baths and R+T 2009. This event is the world's leading trade fair swimming pool trade fair Interbad for the roller shutter, door/gate and sun protection will take place in Stuttgart on new industries. Top marks were awarded, in particular, dates next year.
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