02 | 2011 4 Euro Message Trade Fairs Congresses Events Hightech
Forum IT IT & Business 2011
Trades
Forum Meat Industry SÜFFA 2011
Culture
The secret's in the mix
Forum Literature The portfolio of Messe Stuttgart LiMo Marbach/Neckar ICS_Message_Papfl_A4.qxd:ICSAnzBR_1-1S_Papfli_IMEXR1.qxd 30.11.2010 12:09 Uhr Seite 1 Ready to take off …
… and a happy landing. Ankommen, wohlfühlen und ran ans Rednerpult. Die lichtdurchflu- tete Architektur des ICS Interna- tionales Congresscenter Stuttgart, mit Platz für bis zu 10.000 Perso- nen, ist durch den neuen Stand- ort ideal per Auto, Bahn oder Flugzeug zu erreichen. Mit dem variablen Raumkonzept und der modernen Veranstaltungstechnik entsteht die auf Sie individuell abgestimmte Veranstaltung. Mehr über unseren Service und die Infrastruktur des ICS finden Sie auf www.ics-in-action.de – damit Sie beim Publikum sicher landen.
Mitten im Markt Contents
8
News 04 Working at a profit Messe Stuttgart: Annual Balance 2010 05 Editorial: “At best even perfect”
Cover Story 08 The secret's in the mix The portfolio of Messe Stuttgart
Location Stuttgart 12 Mobility centre with a future How the automobile industry influences the economic power of the Stuttgart region 15 Potential and projects Community portrait: Weilheim/Teck 16 Trade Fairs – Markets 16 IT & Business Get-together for IT decision-makers 19 CONTROL 25 Years of Quality 20 SÜFFA Synergy for trade and industry 26 südback Almost booked out 33 COSMETICA Stuttgart Beauty trends 34 Consense xx Sustainability as an economic factor
Media – People 40 Portrait: Daniela Löbbe, Manager of the Central Purchasing Department at Messe Stuttgart
42 Events – Congresses Precision work with heavy load 33 ICS International Congress Center Stuttgart is setting international standards 43 The adventure starts at the Wasen Cannstatter Volksfest 2011
Stuttgart Sightseeing 44 Modern manuscripts Literaturmuseum der Moderne (Marbach) 44 Very close Parkhotel Stuttgart Messe-Airport 45 Dolce vita Antico Casale (Echterdingen)
Opinions + Imprint 46 Opinions Prof. Dr. Gunter Dueck, Chief Technology Officer, IBM Germany, Mannheim 34 Imprint
3 Message 2 | 2011 News – Trends
Working at a profit Turnover of 110 million Euro and about four million Euro in pre-tax profit for 2010: Its three-year financial statement proofs that Messe Stuttgart is doing ok.
A view of the first three full oper- nomic crisis well and we have done steady losses. LMS also developed ating years at the new grounds is clear considerably better than planned”, its international character. proof: Messe Stuttgart is working at a states Ulrich Kromer, spokesman for Bleinroth: “In the last four years profit and is, as desired by its share- LMS management, who is pleased we have almost doubled the number holders, posting a profit based on with the turnover of over 110 million of exhibitors coming to Stuttgart the average of the three years. The Euro and approximately four million from outside Germany.” 65 trade fairs financial year just past, 2010, was pre-tax profit. Kromer's management took place in the Filder region in the second strongest in the Messe's colleague Roland Bleinroth indicates 2010, seven more than in the previ- history after the exceptional year of that on average over the first three ous year. The figure of 19,066 ex- 2008 with a range of new and some years from 2008 to 2010 a pre-tax hibitors was the second highest in the once-off events such as the Thyssen- profit of 3.2 million Euro was recorded history of Messe Stuttgart; it was just Krupp Idea Park with almost 300,000 – while some other trade fair com- slightly below the record year of 2008 visitors. “We have withstood the eco- panies in Germany were suffering (19,734) and clearly above 2009 (15,666). 1.14 million visitors (2009: 1.08 million) came to the events in Europe's state-of-the-art trade fair “We have “We have centre. With a hall utilisation rate of almost doubled done consid- 13.6 Stuttgart, together with Nu- the number of erably better remberg, were the most booked-out foreign exhibitors.“ than planned.” trade fair grounds in the top ten in Germany in 2010. Munich followed Roland Bleinroth Ulrich Kromer, in third place. Managing Director, Management Overall, according to Kromer, the Landesmesse spokesman for Stuttgart Landesmesse first three years at the new location Stuttgart have shown that the construction of the trade fair centre was the right de-
Message 2 | 2011 4 125th anniversary of the car – the cision: “We are excellently positioned with a wide portfolio and a good mix of “model state” has every reason to our own trade fairs and guest events.” In 2011, a weaker year for New Messe celebrate this summer and can be proud of Stuttgart due to the rotation of trade fairs, itself. The world will look in awe at the a total of 58 trade fairs, turnover of 87.1 million Euro and a loss are expected. In Swabian (and Baden!) developers and in- contrast, for 2012 the two LMS Managing ventors in memory of Carl Benz and Gott- Directors are forecasting an absolute record year with figures once again back lieb Daimler. in the black. Thomas Brandl, The fact that Baden-Württemberg is so New events in the coming months Company spokesman include Post-Expo, the international trade at Messe Stuttgart successful and is top in all rankings in Ger- fair and conference for postal technology many in the areas of economic power, inno- (27 - 29 September), and FocusReseller, the specialist trade fair for B2B retail of vation, export sales, and also quality of life, the ICT industry (20 - 22 September); it is linked to the successful duo of IT has a lot to do with the particular mentality of the people between Lake Con- & Business and DMS Expo. In addition, stance and the River Tauber: the thing “to please everyone”, be inventive the first Slow Food Market Switzerland is taking place from 11 - 13 November and resourceful, deliver first-class qual-ity, at best even perfect – it has all 2011 in Zurich. this. Messe Stuttgart also adopts this route. With its high-tech events, as On 7 and 8 May 2011 for the first time Messe Stuttgart is straying a little well as congresses, craft trade fairs, public events and very importantly with and organising the start of the summer car festivities in 2011 on the Schlossplatz in Stuttgart with a technology and inno- vation exhibition, a competition entitled ”At best “Stuttgart is searching for the super car” and the 125th anniversary of the car with select gems from Mercedes-Benz, even perfect!“ Porsche and Audi. the very attractive portfolio of our guest organisers. You can find a selection
here in this Message. Filderhalle Leinfelden-Echterdingen Here LMS is also bringing its high quality standards more and more to
Green certificate other countries. In September our roller shutters and doors/gates trade fair
The Filderhalle in Leinfelden-Echter- R+T will be a guest for the second time as R+T Middle East in Dubai, dingen has been adorning the certifi- INTERVITIS INTERFRUCTA South Africa will take place one month prior cate from the Green Globe organisation since 2010. It is an acknowledgement to this in Cape Town, and in November the new Slow Food Market in of above-average values in the certifica- Zurich will inform the Swiss people of what “good, clean and fair” results tion criteria for the event location, for example in waste and refuse recovery, can be delivered in the manufacture of foodstuffs. The further inter- quality, safety and health standards of nationalisation of its portfolio will remain a core activity for LMS also in the buildings and facilities, water and energy consumption, as well as air quality and coming years. noise protection. “We fulfilled 92 percent of the crite- Finally a personal note: After 14 years as chief editor of Message ria, although 51 percent would have been and LMS company spokesman I have decided to seek a new challenge sufficient to obtain the certificate”, enthuses Nils Jakoby, Managing Director and set up my own communication agency. On behalf of the entire of Filderhalle. As the next goal Jacoby editorial team I would like to extend my thanks to you, our dear readers, mentions the development of a “per- manent sustainable event concept, the for the positive feedback on our magazine over the years! I hope you also so-called 'Green Meeting' with its inte- enjoy reading the magazine in the future. Stay with Messe Stuttgart in grated ecological concept from arrival to catering and technology”. the future. Bye-bye!
5 News – Trends
Retro Classics meets Barock: Classic backdrop
From 24 - 26 June 2011 the first- class historic and classic cars event “Retro Classics meets Barock” will take place in the Blühendes Barock, the gar- den of Ludwigsburg Palace. Here, for example, the FIVA A competition, i.e. the world's highest class of Concours d‘Élégance, will be held with the assessment of historic and classic cars from 1886 to 1961. In addition, during the so-called festival of classic cars a jury of 24 car journalists, designers, historians and technicians evaluate ve- hicles built up to 1981, as well as his- toric and classic cars, which have taken Classic cars in a historic ambience: Retro Classics meets Barock in Ludwigsburg. part one time in a Concours. On the occasion of the 100th anni- versary of the legendary Rolls Royce Royces and Bentleys that are older than ern vehicles of the brand in the entire radiator mascot Spirit of Ecstasy, which 30 years on an extra field in the south courtyard of the palace residence. On the sculptor Charles Sykes created for garden within the Concours d’Élégance. the occasion of the “Automobile Sum- the first time in 1911 and placed on Maybach, the official main partner of mer” a historic and classic car corso will a Rolls, the Rolls-Royce Enthusiasts’ the historic and classic car event, will take place on 25 June in the morning Club (RREC) will present diverse Rolls showcase exclusive historic and mod- at the Neue Schloss Stuttgart.
Building site(s) by Ulrich Kromer, Spokesman for the Management of Landesmesse Stuttgart GmbH Fast pace
On the occasion of a Rotarian meeting, modest and clever reaction of many par- tic. The year ahead of us, 2012, – in which a church representative proclaimed his ticipants, mainly in industry, and we can many of our flagships such as Inter- thoughts which provoked my own thoughts. now busy ourselves with questions sur- gastra, R + T, AMB and Interbad, will once In our society there is an apparent loss rounding the recovery. All trade fairs, again take place – allows us to expect a of trust, from which a loss of faith and ulti- especially, however, our themes in Stutt- bumper year and shows that the New mately a fundamental uncertainty among gart, are benefiting from this. It was al- Messe Stuttgart has further potential. the people arise. Events such as the ready surprising that in 2010 we only felt This is also confirmation that the decision financial crisis or the reactor catastrophe negative effects in a few exceptional to construct the new Stuttgart trade fair in Japan are also a sign that mankind cases, and were in fact able to record centre was the right one, the architec- “can probably not yet fully master” highly stability or even growth in almost all ture, the infrastructure and the logistics complex systems". themes. And in 2011 – though it is a weak are very well received and the portfolio Many a person will perhaps pause a year for Messe Stuttgart due to rotating mix is right. few seconds at such words and think, events – things are also developing posi- Using the quote from Marlon Brando: others might complain about the general tively. The figures for exhibitors and “Only he who goes his own way cannot situation; although we, if we are being visitors have increased for trade fairs be overtaken by anyone”, I wish you in honest, do not have a lot to complain such as CMT, LogiMAT, Retro Classics, these exciting times, which are accom- about. One or other topics would cer- MEDTEC or NewCome, to mention just a panied by an immense media variety with tainly be addressed with some courage, few. Also the outlook for the remaining new information on a daily basis that directness and appropriate communication months of the year (with Control, Blech- we ultimately have to process somehow, and a solution found. We have left the expo, Motek, IT + Business/DMS Expo, the necessary luck to always successfully economic crisis behind us thanks to the Südback, etc.) makes us feel very optimis- define your own way each time.
Message 2 | 2011 6 Ihr Vertragspartner der Messe Stuttgart.
Wenn Menschen zueinander kommen, um Neues zu erfahren und Meinungen auszutauschen, wenn Unternehmen einladen, um Produkte und Dienstleistungen vorzustellen – dann zählt das perfekte Zusammenspiel von Sprache, Bild und Licht. Wenn Sie Menschen perfekt erreichen wollen – dann sollten Sie auf einen Partner zählen, der Know-how, Erfahrung, Kreativität und Zuverlässigkeit mitbringt: uns.
www.neumannmueller.com Cover Story The portfolio of Messe Stuttgart
Porsche SE AGM 2010 in Hall 1. The secret's in the mix Earlier so-called guest events often lived the life of an outsider. Today they are a central component of an optimal trade fair mix.
Tell the truth: Do you know the they are in direct contact with the guest organisers. But we also arrange difference between the internal events organiser of a trade fair, and in the many ancillary services from service and guest events of Messe Stuttgart? case of guest events this is not Messe partners of Messe Stuttgart so that Up to now you didn't know that such Stuttgart. “All trade fairs, congresses the guest organisers can devote them- a difference existed? Don't worry: and events that are implemented selves to their actual core business: You're probably not alone. Most visi- by external organisers are described the acquisition and support of ex- tors to one of the many events in the as guest events”, explains Micaela hibitors and visitors.” new halls in the Filder region have Wieber-Thielmann, Team Leader for At the New Messe Stuttgart right never thought about the trade fair guest events in her business division. from the start guest event business mix. Exhibitors, naturally enough, are “At first glance it may seem that we was always high on the list of pri- generally better informed. Because just rent out the halls and areas to orities. This is also noticeable in the level of staff support in the department responsible specifically for this. “Currently 18 employees ”Europe's state-of-the-art look after the entire guest event trade fair grounds impress business, eight of whom look after the core area of guest trade fairs”, above all with their ex-plains Stefan Lohnert, Area Ma- quick accessibility.“ nager for Guest Events and Head of the ICS International Congress Peter Kazander, EUROEXPO Center Stuttgart. Messe- und Kongress GmbH
Message 2 | 2011 8 The Guest Trade Fair Team (from left to right): Katrin Ludowicy (Project Assistant), Birgit Stahl (Project Manager), Nicole Prade (Project Manager), Brigitte Bauer (Project Manager), Micaela Wieber-Thielmann (Team Leader), Stefan Lohnert (Area Manager), Gudrun Richter (Project Assistant), Viktoria Götz (Assistant to Stefan Lohnert), Silke Schröpfer (Project Assistant), Stefan Arzt (Project Manager).
COMPOSITES EUROPE benefits from the high-tech region of Baden-Württemberg.
UKIP Media & Events is currently organising five automotive trade fairs in the Filder region.
And clearly with great success. increasing the international charac- international trade fair for sheet “For example, in comparison to the ter of its events with the partial metal processing, now supplemented last four operating years at the old change to the New Messe Stuttgart. with the international trade fair for Killesberg grounds, the occupied space ”Already the first trade fairs im- joining technology, SCHWEISStec, for guest events in the Filder region plemented in the new Stuttgart made a quantum leap. Right from has more than doubled between 2007 trade fair centre, BLECHexpo and the start the two events were able and 2010”, calculates Lohnert. “In SCHWEISStec, with whom the loca- to record 60 percent more exhibition the same period we were also able tion was first used in 2007, have space, 30 percent more exhibitors, to record an increase of approx. 130 clearly displayed the correctness of plus 20 percent foreign exhibitors percent in the number of exhibitors, the strategy“, states Schall today. and approximately 15 percent more with an average of 25 percent in the “With the change, BLECHexpo, the visitors.” number of foreign exhibitors. In total, 45 percent more visitors came to guest events in the Filder region in the comparable four year period.” ”With the change to the new One of the first to move in order Stuttgart trade fair centre we laid to organise several guest trade fairs at the new location at the airport the foundation for increasing was Paul E. Schall. The medium- our international character.“ sized trade fair operator from Sins- heim saw the foundation for further Paul E. Schall, P. E. Schall GmbH & Co. KG
9 Message 2 | 2011 Cover Story The portfolio of Messe Stuttgart
The logistics trade fair LogiMAT has remained The guest event FASTENER FAIR Stuttgart loyal to the location of Stuttgart since 2003. also ended 2011 with a record result.
A similarly positive pattern is Stuttgart. “Messe Stuttgart, with its mainly impressed with the advan- evident in the Schall events MOTEK, fantastic architecture and optimal lo- tages of the trade fair grounds at BONDexpo and CONTROL, which gistics connection, is located in the the airport. “Europe's state-of-the-art also moved to Stuttgart. Schall: heart of the German automotive in- trade fair grounds impress not only “In particular for MOTEK and dustry”, states Robinson knowingly. with the attractive architecture and CONTROL, both recognised as world “In addition, Germany, and here in infrastructure, but also, above all, leading trade fairs for years, as well turn the region of Stuttgart, is the with its quick accessibility”, states as BLECHexpo, which was only able centre of production, research and Kazander on the advantages of the to become Europe's number 2 at the development activities in this area. top location. “LogiMAT stands for an location of Stuttgart, we are bene- “We can thus be certain that here we increase in production and efficiency. fiting a great deal from the new sur- are reaching the right target groups Thanks to its perfect location directly roundings in the industrial heart precisely with our trade fairs, which at Stuttgart Airport and the short of Europe.” is also reflected in the huge increase routes on the grounds, it makes The optimal location, key to in exhibitor and visitor figures.” possible a very efficient trade visit for markets, was also decisive for Tony Peter Kazander, Head of EURO- decision-makers.” Robinson, founder and CEO of EXPO Messe- und Kongress GmbH Definitely a reason for the contin- the British publishing company and and guest organiser of the logistics ued growth of the event. Kazander: guest organiser UKIP Media & trade fair LogiMAT, has remained “LogiMAT 2011 recorded approxi- Events, in establishing his now five loyal to the location of Stuttgart since mately 22,200 visitors and 770 ex- successful automotive trade fairs in LogiMAT's début in 2003 and is hibitors from 18 countries on an area of 52,000 square metres. In compar- ison: At the old trade fair grounds on Killesberg we initially occupied ”Since we have been in Stuttgart approx. 10,000 square metres. 160 exhibitors and 3,700 visitors came to with our guest events, we have the first event in 2003.” been able to record huge increases Such positive figures can also be in the exhibitor and visitor figures.“ found again in the numerous other guest trade fairs. The trade fair for re- Tony Robinson, CEO UKIP Media & newable energies CEP Clean Energy Events Ltd., Great Britain
Message 2 | 2011 10 ”Because with our trade fairs we are constantly where the industry
& Passivehouse, for example, bene- is located, Stuttgart is the first fits, according to Project Manager choice.“ Sandra Bayer-Teixeira “from the Gregor Bischkopf, Canon attractive economic location of the Communications Group metropolitan region of Stuttgart, as well as from the attractive research environment with its universities and institutes.” Gregor Bischkopf, European Sales industry, as well as aeronautics, and at a reasonable cost. In addition, Manager of MEDTEC, organised by have their head offices in immediate the long combination of internal Canon Communications Group in proximity.” resources and the often considerable Los Angeles, was a guest in the state Growth-oriented guest trade fairs financial investment are dispensed capital in 2011 for the tenth time alone are certainly still not a guaran- with for a guest event.” But internal with the trade fair for medical tech- tee for successful trade fair results. trade fairs also have their advantages. nology: “For us there is currently no Only the correct mix of internal trade Schöck: “A strategic advantage is defi- other alternative to the location of fairs and guest events makes the dif- nitely the organisation grandeur with Stuttgart. Approximately 750 compa- ference. Ulrich Kromer, Managing regard to content and the enormous nies from our industry are situated Director of Messe Stuttgart, summa- technical competence in-house.” here in the region. And because with rises: “We are excellently positioned Currently the ratio between the our trade fairs we are constantly with a wide portfolio and a good mix number of internal and guest events where the industry is located, Stutt- of internal and guest trade fairs. The at Landesmesse Stuttgart is two thirds gart is the first choice.” location and infrastructure are excel- to one third. “A healthy mix”, says Markus M. Jessberger, Event lent and create a huge magnetic effect.” Stefan Lohnert, Area Manager for Director of Reed Exhibitions Deutsch- According to Wolfram Schöck, Guest Events and Head of ICS. Indeed land GmbH, organiser of COM- who is responsible for market research this doesn't mean that Lohnert and POSITES EUROPE, international and product development in the his team have not already accounted trade fair and forum for composites, Corporate Development Department for further growth potential. “Addi- technology and applications, also at Messe Stuttgart, it is important here tional guest trade fairs which would shares this view: “In the heart of the that guest and internal events are op- suit our current portfolio have been high-tech region of Baden-Württem- timally complemented both in terms identified and are being worked on berg we reach the leading application of timing and content. “The advantage intensively. In addition, there are industries. Global companies from of guest events for Messe Stuttgart is congresses, AGMs and corporate events. the automotive, mechanical engi- that it can obtain an attractive theme In the future, we also want to be even neering and electrical and electronics in the Filder region relatively quickly stronger in the area of events.”
Tagen in der HölderlinsTadT ürtingen © Stadt n
maleriSche, Stadthalle K3N hotel am SchloSSberg hiStoriSche altStadt 7 SÄLE · 2.200 Qm · modErnStE 163 zimmEr · 3 rEStaurantS · nur 15 km vom FLuGhaFEn StuttGart · kommunikationS- und PrÄSEntationStEchnik · 16 taGunGSrÄumE FÜr biS zu 430 PErSonEn · viELFÄLtiGE rEStaurant- und knEiPEnSzEnE · ErStkLaSSiGES catErinG · 620 ParkPLÄtzE · WELLnESSanLaGE · hotELtiEFGaraGE attraktivES ShoPPinG tel. 07022/2434-0 · www.k3n.de tel. 07022/704-0 · www.hotel-am-schlossberg.de tel. 07022/75-0 · www.nuertingen.de Willkommen in nürTingen Location Stuttgart
The automobile industry (Porsche in the photo) and its suppliers are of prime importance for the economic power of the Stuttgart region. Mobility centre with a future
At the start of May, Stuttgart is celebrating “125 years of the automobile”. The motor-vehicle industry will continue to influence the economy of city and region.
When on 7 and 8 May the ope- In actual fact, the automobile in- In addition, around 140,000 em- ning event of “Automobile Summer dustry, its numerous suppliers and ployees work indirectly for the auto- 2011” takes place on Stuttgart's the car trade in the region of Stuttgart mobile industry in other Baden- Schlossplatz, it will by no means be and all of Baden-Württemberg have Württemberg companies. If the car just a nostalgic look back over 125 ye- a central position for the economy, trade and service organisations, such ars of automobile history, which, as wealth and employment. as the ADAC (German Automo- everyone knows, began in the state According to the Baden-Würt- bile Club) are also included, around capital and in Baden-Württemberg. temberg Ministry of Trade and Indus- 440,000 people in the state earn their try, in addition to the state's large au- living either directly or indirectly Car of the Future tomobile manufacturers, over 1,000 through the automobile. companies in the supplier sector are Stuttgart's Mayor, Dr. Wolfgang located in the south-west. Developing alternatives Schuster, puts it succinctly: “Not only With an annual turnover of was the automobile invented in Stutt- around 74 billion Euro, which is over In order to ensure that, also in the gart. This is also where the car of 28 per cent of the total turnover from future, Stuttgart, the region and all the future will be developed, built and the manufacturing sector, car produc- of Baden-Württemberg can live up to driven. But only if, beyond that, we tion is one of the state's key indust- their reputation as the leading mobi- also develop an innovative form of ries. Around 240,000 employees – lity centre, the state is supporting mobility for the future will we be able over one quarter of all employees a large number of projects. “22 insti- to secure our position as the leading engaged in car production in Germa- tutes at the University of Stuttgart, centre of competence, and thus also ny – work in Baden-Württemberg's for example, are cooperating in the our affluence, in the long term.” automobile industry. research project FOVUS”, explains
Message 2 | 2011 12 MS0108_16_39.qxd 21.12.2007 14:19 Uhr Seite 22
DRUCKE Bosch in Feuerbach is one of the zum Geniessen largest and most impor- MODERN tant supplier companies PROFESSIONELL for the automobile WIRTSCHAFTLICH industry.
Mayor Schuster, “dealing with, among the development of alternative drive other things, transportation and pas- concepts, such as the research into senger transport systems of different and introduction of hybrid and types, as well as with a responsible electric vehicles in Baden-Württem- approach to mobility.” berg. A theme that was also reflected A further future-oriented topic is at New Messe Stuttgart in mid-April electro-mobility. In addition to exis- 2011, when i-Mobility, the exhibi- ting measures, the state has started an tion for intelligent mobility, opened initiative aimed at further promoting its doors.
Three questions to: Martin Berchtenbreiter Director for medium-sized companies, Microsoft Deutschland
IT & Business will be taking place from 20 to 22 September in Stuttgart. 1 What significance does this specialist trade fair have for your sector? For us, IT & Business is one of the most important IT trade fairs in the autumn. Its clear orientation towards IT solutions in the business environment makes it highly attractive for trade fair visitors and also for us as exhibitors. In 2010, the trade fair was supplemented by DMS EXPO, so collaboration and enterprise content management were added to the ERP and CRM themes – for us a convincing trade fair combination. A main focus of the trade fair is CRM. Why is the management 2 of customer relations so important also for medium-sized businesses? For company success and further growth, not only the development and secur- ing of new markets or the acquisition of new customers are decisive factors, but also the cooperation with existing customers. To be successful, it is important to strengthen customer satisfaction and loyalty. In this context, the CRM solutions are invaluable. The associated growth potential also makes them interesting precisely for medium-sized SALESFOLDER companies. What should medium-sized companies bear in mind when selecting KATALOGE 3 company software? Medium-sized companies frequently have very different requirements of CRM solutions. This should be taken into account when choosing software, which should be KALENDER correspondingly flexible and adaptable to the company's individual tasks – all with a good price/performance ratio. Cloud Computing with the option of implementing BERTSCH KG IT solutions targeted at specific requirements is therefore attractive precisely for medium-sized companies also. MEDIENPRODUKTION FRIEDRICH-LIST-STRASSE 4 70771 LEINFELDEN- ECHTERDINGEN TEL. 0711/79 68 86 FAX 0711/7 97 98 10 EMAIL: [email protected] 22 13 Message 2 | 2011 Location Stuttgart
Stuttgart Faces (19): Johannes Milla, designer and agency manager ”For spatial communication, Stuttgart is Number 1“
Germany. Nowhere else is so much interdisci- ers, artists and media designers, who in some plinary work carried out on the design of spa- cases live under precarious economic and tial communication as here in Stuttgart. physical conditions. In our affluent city, they still Why is that? Quite simply: Stuttgart is not a lack rooms, support, respect and funding from hotspot for one individual discipline. Much the public purse. It is this deficiency that often rather, the city is vibrant with a lively network causes the much regretted braindrain from the of creative people from the most diverse dis- region. If occasionally there are inexpensive ciplines. There are multi-layered cross connec- premises providing space for experiments, all tions from brand communication to its crea- too often they are torn down, for there is great tive associated disciplines, above all to archi- pressure to exploit conditions on the property tecture, design and digital technology. Adver- market in Stuttgart. Unfortunately, the city's tisers, architects, communication designers, attractiveness for investment is counterproduc- Johannes Milla, designer and manager multimedia and film artists are all at home in tive – ultimately, the investors too know how of the agency Milla & Partner Stuttgart, and they understand their trade and important the “soft values” of a city are. are willing to share their skills and knowledge Freedom for creating or conserving art pro- German cities are in keen competition for the with others to make things move. motes the location and pays off in the long best list positions. The German advertising According to business developer Dr. Klaus run! For example, even here in our prosperous metropolis is Hamburg. The capital of the Vogt, the creative industry provides 22,000 region, individual trade fair halls are not fully German cinema film is Munich. And one thing jobs in Stuttgart. However, this commercial cre- booked up every week. We could make them is certain: Stuttgart is the German capital for ative sector would not be able to live without available as temporary artist spaces – for light- “spatial communication” – that's the new the artistic creative scene, without the conti- ing designers, interior designers, room-filling term for brand environments, company muse- nual exchange of ideas, visions and personnel. performances, for music. Nobody has money ums, science centres, shop design and trade And I am not here thinking primarily of our ex- to give away – but some have space. Make fair stands. That is why the over 45 employees cellent Staatstheater (State Theatre), our Kunst- it available! The creative industry will be at Milla & Partner also feel at home in the museum (Art Museum) or the Staatsgalerie thankful: with ideas, with press appearances, Heusteigviertel district, even though many of (State Gallery), but of the creative scene con- with national and international publicity for them came to us from all different parts of sisting of freelance choreographers, perform- the city and region.
Message Series: Bars in Stuttgart (20)
Rote Kapelle Classy atmosphere inside, city flair outside: The Rote Kapelle at Feuer- see in Stuttgart provides an appropriate ambience for a pleasant break- Where to go after the trade fair or fast, a tasty lunch, or a relaxing drink after work. A speciality of the congress? In this series, Message bar is the small snacks on the tapas menu, which changes every week. has selected bars for you to try out. Whether chorizo, prawns in white wine or braised lamb: Choosing from the many Spanish specialities is difficult. The list of beverages offers a wide range of beers, wines, cocktails and alcohol-free drinks, and the typical Spanish coffees such as café con leche and cortado have not been forgot- ten. All of this can be enjoyed in the high-quality interior, where onyx, walnut and oak wood set the tone. The central feature in the separate smokers' room is a five- metre-long aquarium, and you can watch the trendy lifestyle in Stuttgart's west-end from the spacious terrace. Further information at www.rote-kapelle.de.
Smokers' room Sophisticated with a five-metre- atmosphere with long aquarium. Iberian flair.
Message 2 | 2011 14 Die clevere Alternative
Weilheim is a little town of around 9,500 inhabitants at the foot of the Schwäbische Alb. Potential and projects Lots of communities around Stuttgart are important business locations of the state. Message is presenting them in a series. In this edition: Weilheim/Teck.
Weilheim an der Teck with its quickly be reached in around 20 Hepsisau district is an attractive little minutes on the motorway. town of around 9,500 inhabitants Medium-sized companies such as at the foot of the Schwäbische Alb. Wilhelm Kächele GmbH, a manufac- Nestled between orchards and turer of special rubbers and rubber- the rolling hills of the Swabian Jura, metal compounds, Kurt Hack GmbH, the town has good transport connec- the world's leading manufacturer of tions, with its own connection to the trampolines, and other companies Stuttgart – Munich motorway (A 8). are part of a broad range of industrial For roughly 19,000 people, Weil- sectors located in this area offering heim is the centre of the admini- progressive services. They form the Ihr Zuhause während des strative district of the same name, basis of the vibrant economic life in Messeaufenthalts in Stuttgart. which also includes the parishes of the region. The area around Weil- Bissingen, Holzmaden, Neidlingen heim is typical of the Schwäbische Hotelapartments mit Küchenzeile, and Ohmden. Alb foothills, with fields, meadows, The state capital Stuttgart is only orchards and cherry trees; the land reichhaltigem Frühstücksbuff et und 40 kilometres away, the university is used intensively for agriculture. Hotelservice zum günstigen Preis. town Ulm 45 kilometres. The airport And there are even vineyards on and the New Messe Stuttgart can the slopes of the Limburg. Nur 7 km vom neuen Messegelände und dem Stuttgart-Airport entfernt.
Especially small and medium- sized companies characterise the economic life in Weilheim an der Teck.
Tel. 0049(0)7157-7360 www.residenz-hotel.de
member of
15 Message 2 | 2011 Trade Fairs – Markets
TRADE FAIR CALENDAR
03. – 06.05. | Control Int. trade fair for quality assurance
07. – 08.05. | 125 Years of the Automobile The opening event of the Automobile Summer 2011 (Schlossplatz Stuttgart)
07.05. | careers4engineers The career event for automotive engineers
13. – 14.05. | azubi- & studientage The trade fair for education and studies
17. – 19.05. | European Automotive Components Expo Annual trade fair for automotive component suppliers with a focus on Europe For IT decision-makers 17. – 19.05. | Engine Expo Int. trade fair for engine design, components, Successful customer relationship management manufacturing, test and development is a top theme at Stuttgart's IT & Business 2011. 17. – 19.05. | Automotive Testing Expo Europe's leading automotive test, evaluation and quality engineering trade fair Customer approach and customer tomer relationship management to care are becoming increasingly im- the social media channels. Thanks to 17. – 19.05. | Vehicle Dynamics Expo portant for many companies. Un- social media, the opportunities for Int. showcase exhibition and conference for vehicle surprising really, considering the customer care in sales and marketing dynamics technologies and components acquisition of new customers costs departments are multiplying. 17. – 19.05. | automotive interiors EXPO around five times that of committing Int. trade fair for the design, development and and maintaining existing clientèle. Benefit-oriented concept manufacture of automotive interiors This was a hot topic among visitors even at last year's IT & Business The possibilities offered by mobile 18.05. | International event: 44 percent of decision-makers marketing are also playing an increas- Engine of the Year Awards from companies who visited the trade ingly important role here. Faster and fair to find out more about software, more comprehensive information, 28. – 29.05. | COSMETICA Stuttgart infrastructure and IT services ex- which is mainly achieved through Trade fair for cosmetics pressed their particular interest in mobile end devices, is a growing trend general business solutions, in par- which will also be looked at this year 06. – 09.06. | BLECHexpo ticular for Customer Relationship in terms of customer relationship Int. trade fair for sheet metal processing Management or CRM. Messe Stutt- management. gart and its partners have recognised IT & Business will be highlight- 06. – 09.06. | SCHWEISStec this and thus turned the spotlight on ing all the relevant corporate IT Int. trade fair for joining technology customer relationship management themes and providing solutions for 07. – 09.06. | 14th Deutscher for this year's IT & Business which those managers concerned with custo- Kinder- und Jugendhilfetag is taking place from 20 to 22 Septem- mer relationships with its benefit- Children. Youth. Future: ber in Stuttgart. oriented CRM and IT-related event Developing perspectives – Promoting potential On all three trade fair days, visi- concept. The conceptual supporters tors will have the opportunity to find of IT & Business, the VDMA Soft- 29. – 30.06. | Consense out more about CRM at the various ware Association and the Verband Int. trade fair and congress for sustainable building, trade fair stands, as well as during the Organisations- und Informations- investment, operations and maintenance many accompanying presentations systeme e. V. (Association of Organ- and discussion rounds. One major isation and Information Systems – trend is the increasing shift of cus- VOI), have also attached increasing
Message 2 | 2011 16 Futura_Leonberg_ANZ_75/297 28.10.2008 10:29 Uh
First-Class Stuttgart's IT & Business zu Messe-Mini-Preisen highlights professional and practical IT solutions relevant for medium-sized companies.
importance to the theme of CRM. machine and plant manufacture. The “This year, too, the theme of CRM response has showed that companies will have our full support at the IT & are not only interested in the tech- Business event,” says Claus Oetter, nical aspects of customer relationship Deputy Managing Director of the management but also the strategic VDMA Software Association. After approaches. Top-quality presen- the success of 2010, Oetter con- tations and discussion rounds paired tinues, the next logical step is to fur- with CRM solutions thus provide ther expand on the theme of CRM at trade fair visitors with valuable ex- the trade fair. “For many years, our pert knowledge applicable for every- association has focussed on CRM in day use.”
139 Zimmer 3 Appartements 5 Etagen TRADE FAIR TICKER mit Klimaanlage 5 Tagungsräume WLAN im gesamten 15. – 23.01. | CMT Haus verfügbar Europe's largest trade fair for recreation Restaurant mit and tourism boasted record figures in internationaler Küche 2011: Last year's superb figure of 206,000 Parkplätze und visitors was once again surpassed in 2011 Tiefgarage With 95,000 visitors, the education- with more than 224,000 visitors attending direkt am Hotel themed didacta broke all records. the event. Shopping Center in 2 Gehminuten Stadtpark vor der Tür 22. – 26.02. | didacta Around 95,000 visitors came to didacta, figures, with more than 1,300 partici- the world's largest event for life-long pants and around 3,200 vehicles. learning and education. It was another record for the Stuttgart event, which had 18. – 20.03. | Invest Schon gebucht? already seen top exhibitors figures. Approximately 15,700 private and in- AMBER HOTEL stitutional investors, around seven per- Leonberg/Stuttgart: 11. – 13.03. | Retro Classics cent more than in 2010, came to Invest, Faire Preise, guter Service, nah zur Messe Stuttgart's eleventh historic and classic Germany's largest event for money in- car trade fair Retro Classics ended on vestments and finances. Thus enabling a record high in 2011. With around Messe Stuttgart and Börse Stuttgart, Messe-Mini-Raten 66,000 visitors, the event managed to co-organiser of the event, to meet 3 Minuten zur Autobahn A8/A81 top last year's figure by ten percent. the high expectations of investors S-Bahn Anschluss Stuttgart City There were also impressive exhibitor and exhibitors. 20 Autominuten zur Messe Stuttgart HBF Stuttgart: 15 km Flughafen-/Messe-Taxi zum Fixpreis
AMBER HOTEL Leonberg/Stuttgart Römerstraße 102 - 71229 Leonberg ¤ 07152/303-3• Fax 07152/303-499 [email protected] 17 Message 2 | 2011 www.amber-hotels.de Trade Fairs – Markets Slow Food goes Swiss Stuttgart's successful market for good taste is to start a subsidiary event in Zürich.
Good taste knows no limits: For new trade fair: “The Swiss producers the first time the Slow Food Market are showing keen interest in the slow Switzerland will take place at the food market, so we are able to record Zürich Trade Fair Centre in Halls exhibitor bookings at an early point 9.1 and 9.2 from 11 to 13 Novem- in time.” ber 2011. Cooperation partners are As with the Stuttgart Slow Food the Zürich-based Expo-Time GmbH trade fair, at the Slow Food Market and the New Messe Stuttgart. The Switzerland only products can be latter has been successfully hosting enjoyed that are manufactured using the German Slow Food trade fair traditional artisan methods and char- “Market for good taste” since 2007, acterised by the highest quality. The Slow Food Market Switzerland, the last time with over 400 exhibi- In addition to tasting the products at an offshoot of the successful Stuttgart tors. The promotional supporter and the stands, visitors can expect a diverse trade fair “Market for good taste”, partner of the Slow Food Market framework programme. In the “Labo- will take place in Zürich for the first Switzerland is the Slow Food Switzer- ratori del Gusto” (tasting laboratories), time from 11 to 13 November 2011. land association. participants can train their sense Patricia Schnyder, Managing Di- of taste under professional guidance; rector of Expo-Time GmbH Zürich, wine lovers can sample wines with can already report on the success of the sommeliers in the vinotheque.
Auf Messen zeigen Sie, was Sie können. Wir auch. SCHENKERfairs
Guter Stand, starker Auftritt. – SCHENKERfairs Schenker Deutschland AG bietet Messelogistik nach Maß. Damit Ihre Stuttgart-Messe Exponate immer Vorsprung haben. Weltweit. Messepiazza Mit dem Fullservice der Schenker Deutschland 70629 Stuttgart AG. An allen wichtigen Messeplätzen sind wir Telefon +49 711 18560-3300 offizieller Messespediteur. Telefax +49 711 18560-3349 [email protected] Alles eine Frage der Logistik. www.schenker.de CONTROL 2011: 25 years of quality
CONTROL 2011 – a quarter of a century of a practically oriented busi- ness platform for all aspects of quality assurance. In this context, CONTROL (3 – 6.5.2011) itself is the best exam- ple of how closely corporate success and quality are intertwined. For the event organised by P. E. Schall GmbH & Co. KG has developed from the hum- blest beginnings to become the world's leading trade fair for quality assurance. In the 1980s, this predominant theme of our time played rather a subordinate role, but has since developed to become – not least also on account of the spe- In the 25th year of the CONTROL, everything will again revolve round quality assurance. cialist trade fair that now takes place in Stuttgart – a central value-creating the sector have confirmed their par- machine vision and optical measure- function in most companies. ticipation at this year's event. The ment and testing technology”, both of For the 25th anniversary celebra- further expanded programme of spe- which were conceived by the trade tion, this trade fair classic is presenting cial-event theme parks in 2011 will fair partner Fraunhofer Allianz Vi- itself in top form. Both the interna- include the special shows ”Non-con- sion. A further highlight is the event tional market leaders and the medi- tact measurement technology” and forum “Computer tomography in um-sized technology specialists from “Zero-error production thanks to industrial applications”.
06/139-14/2 AZ_ MessageFe#F8B90 15.01.2008 10:28 Uhr Seite 1
BILDUNGSSTADT | ERHOLUNGSSTADT | ERFOLGSSTADT | FLUGHAFENSTADT | FREIZEITSTADT | MESSESTADT | SPORTSTADT MESSE STADT
Wenn Sie zur Neuen Messe Stuttgart kommen, sind Sie schon in Leinfelden-Echterdingen. Und hier finden Sie selbstverständlich auch alles andere, was eine Messestadt ausmacht: Hotels, Restaurants, Kultur, Natur, Sport, Erholung ... mehr Info unter www.welcomecity.de Trade Fairs – Markets
Stuttgart's SÜFFA is where the meat industry from south- west Germany meets.
Synergy for trade and industry SÜFFA, the trade fair for the meat industry, will be expanding its programme.
Investment is booming in the trade providing information about sausage specialities and merchandise, meat industry and Stuttgart's SÜFFA the latest trends, SÜFFA will be ad- marketing, data processing, disposal, 2011 is taking place at exactly the dressing the small and medium-sized food safety, freshness and hygiene. right time. Visitors and exhibitors companies for the first time. The SÜFFA will be presenting plenty of from Germany and the surrounding spotlight will also remain firmly on new packaging products too. There regions will be coming to Stuttgart the trade aspect of the event. Compa- are new packaging solutions required from 2 to 4 October 2011 for an in- nies who are thinking of expanding for the growing “out-of-house” mar- dustry get-together, to make lasting operations, whether it be opening ket sector, with a meaty lunch (above contacts and conclude business deals. more branches, extending deliveries all, as take-away) proving popular to include food retailing or taking among customers. The trade fair New target groups measures to meet increasing demand, is also offering optimal solutions are at the right place with SÜFFA. for the increasingly important sec- A new, fresh appearance will not The trade fair covers all aspects of the tors of inventory control and per- be the only change to greet visitors meat industry: a balanced combina- sonnel management. and exhibitors at the trade fair. The tion of abattoir technology, produc- exhibition has also taken a new direc- tion, logistics and packaging, along Innovation prize tion: In addition to the butchers' with retail sales, the purchase of Another SÜFFA highlight: It is Germany's only trade fair for the meat industry that awards its own in- novation prize. On 2 October 2011, This year, for the Butchers' Guild of Baden-Würt- the first time, temberg and Messe Stuttgart will SÜFFA will also be awarding innovative product and be addressing working solutions for the third time the small and at the SÜFFA event. All products and medium-sized processes from the meat and sausage companies sector, as well as marketing ideas and from the meat sales designs, are eligible for entry. industry. On one condition, however: The entries must be put on display at SÜFFA 2011.
Message 2 | 2011 20 Trade fair partner: C. T. S. GmbH Well grounded
What is the first thing the visitors Heinrich Esslinger who, together notice when they arrive at a trade with three other managing directors, fair? The trade fair stands and ex- is in charge of the company. hibits. Very few trade fair visitors At Messe Stuttgart, exhibitors or- think of the carpet flooring. And yet der their carpet flooring online via for many exhibitors, colour-coordi- the trade fair portal, C. T. S. process- nated flooring is an important part es the data there, calculates the total of any corporate stand design. demand and coordinates the setup times with the respective project Main supplier of all flooring managers. The carpet flooring in the walkways is laid the night before Since the start of 2011, C. T. S. the trade fair starts, the carpeting for GmbH, based in Kall near Bonn, has the stands is already down at least been the main supplier of all floor- two or three days beforehand. To ing to Messe Stuttgart. A company carry out this work, C. T. S. has a active all over Europe, it has set team of carpet layers on site. For the up a new subsidiary in Böblingen larger trade fairs, such as CMT, an from where it can conveniently serve additional 15 employees travel to Messe Stuttgart and other customers Stuttgart. And what happens with in southern Germany, Switzerland the flooring when it's all over? It is and Italy. “We are talking about collected, cleaned and used again at C. T. S. GmbH is the main supplier of all flooring approximately 1.5 million square trade fairs in Eastern Europe: the en- at the New Messe Stuttgart. metres of flooring in one year,” says vironmentally friendly solution.
azubi- & studientage 2011: Vocational training Offizieller Vertragspartner der Stuttgarter Messe For 17 years, “azubi & studien- tage Stuttgart”, the traditional trade Ihr Lösungsanbieter für fair for education and studies, has been the perfect event for schoolgoers in southwest Germany looking for ac- Netzwerk- und ademic direction. On 13 and 14 May Kommunikationstechnik 2011, over 150 companies, universi- . Passive Netzwerke . Telefonanlagen ties and secondary schools will be . Aktive Netzwerke providing information on the theme . Solutions of further education from 9.00 to . Service und Support 16.00 in Hall 8 of the new Stuttgart Trade Fair Centre. The event's online education market has, on average, over 110,000 entries.
Discover the possibilities at the azubi- & studientage event for education and studies.
Wir knacken jede Nuss
Hoppenlaustrasse 3-5 . 70174 Stuttgart Tel. 0711/22 00 778-0 . [email protected] www.ziegler-systemhaus.de 21 Trade Fairs – Markets
Company portrait: Metabo Spirit of innovation
Metabowerke GmbH has for many years been a manufacturer of power tools for professional users, a medium- sized family-run company based in Nürtingen in Germany with produc- tion facilities in Shanghai. In 1924, Albrecht Schnizler, the son of a baker, decided to branch out from the bread business. Together with Julius Closs, Metabo in Nürtingen produces traditional power tools for professional users. he founded Schnizler GmbH and be- gan to produce hand drills. Back then, these tools were called “Metallbohr- be seen in its figures: In 2010, Metabo plains Chairman Horst W. Garbrecht. dreher” in German, which was abbre- had achieved around 45 percent of its Under his direction, Metabo has con- viated in 1929 to become the name turnover with products that had been centrated on the core target groups of of the company: Metabowerke GmbH. on the market no longer than two metalworking, construction and ren- In 1934, Metabo launched its first years. Playing an important role in ovation – and on mobile power tools. electric drill on the market – a product driving innovation is the battery tech- The 150 employees in the 1930s that saw the young company quickly nology. In 2005, Metabo became one has now grown to 1,700, active at rise to success. of the first power tool manufacturers the Nürtingen and Shanghai locations In the years that followed, Metabo to use lithium-ion batteries for its where almost 340 million Euro is shaped the market for power tools – cordless tools. “We develop our tools turned over each year with mobile and continues to do so today. The solely in accordance with the needs power tools for the metal and con- innovative spirit of the company can and requirements of professionals,” ex- struction trades.
careers4engineers 2011: Recruiting trade fair
There will be a career event tak- ing place for engineers in the automo- tive industry at the New Messe Stutt- gart on 7 May 2011: careers4engi- neers, organised by ATZ-live which is part of Springer Automotive Media, will be providing students and gradu- ates with information on engineering study options and careers for the eighth time already in Stuttgart. At careers4engineers, interested visitors can find out more about the latest technology in their profes- sion while making valuable industry contacts. There will also be a comprehen- sive programme of events to look forward to: workshops, presentations and individual career advice will be on offer, as will expert talks, podi- um discussions, numerous technical exhibits and project presentations from the various universities. A num- ber of top companies will also be offering attractive career opportu- nities in Stuttgart.
22 our future Children are and youthwelfare inStuttgart. Europe's largest congress forchild with plenty of information across the entire spectrum of with plentyofinformationacrosstheentirespectrum 23 theme ofdemocracywiththeyoung peoplepresent. dent ChristianWulffwillbe attendingtodiscussthe Wolfgang Schuster.Toconclude, Germany'sFederalPresi- Dr. Mayor Lord Stuttgart's and Youth and Women zens, Germany's FederalMinisterforFamilyAffairs,SeniorCiti- people openingtheeventwillbeDr.KristinaSchröder, the Among facilities. treatment child & mother and tion conflict andself-assertiontraining,musicalyoutheduca- voluntary gapyears,outdooreducation,political youth meetings,natureconservation,anti-racismwork, with themedia,holidaysforyoungpeople,international families concerningthemostvariedofthemes:Dealing There isplentyonofferforchildren,youngpeopleandtheir public. interested an all, above and, politics and science dress experts,representativesfromtheworldsofeconomy, child andyouthwelfare.Theprogrammeisaimingtoad- of visitors.” what awaits taster animpressive programme iscertainly The 430-page for the preparing 2011event. have busy been Germany people involved and youth withchild allover welfare (AGJ). months,Welfare few “Over the last Association and of Youth the Child Director Managing Klausch, forand young children fair people,” explainstrade Peter and congress no doubt beEurope's largest once again will und Jugendhilfetag Kinder- thisyear's guests, rity eventsactive for young of plenty well and celeb old, as as - place numerous at once, more inter 300exhibitors, - than over 200events for 4,500people “With Day). alltaking and Youth Child -German (DJHT Welfare Jugendhilfetag und :theKinder- 14thDeutsche Stuttgart the Messe New 9June 7to place 2011at from is taking calendar congress The Kinder- undJugendhilfetagaddresses ouryoungerguests. One of the highlights of the Stuttgart trade fair and fair trade of One the of highlights theStuttgart The trade fair and congress will be providing visitors The tradefairandcongresswillbeprovidingvisitors Message 2 | 2011
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differenzieren. Besondere. sich Erfahrung mitLeidenschaft paart,entsteht das faszinieren –undimGedächtnis bleiben.Dennwo Messeträume zueindrucksvollen Erlebniswelten, die auch beider Verwirklichung. Sowerden individuelle zigartig wieseine Wünsche ist,differenziert bluepool ebenso wievon Shanghaiaus.DajederKunde soein- kompletten –vonAblauf bisinskleinsteDetail Stuttgart und unvergessliche Events. Dabeiübernehmenwirden Weltweit organisiertbluepoolglanzvolle Messeauftritte organisieren. differenzieren. faszinieren. Auftritt zumHighlight.] Kunden leuchten. Wir lassendie Augen Ihrer [Denn mitvielLiebezumDetailwirdIhr www.bluepool.de
faszinieren. Trade Fairs – Markets
Key event At Engine Expo 2011, there is an entire pavilion dedicated to drive technologies of the future.
Key to markets: The Messe Stutt- panies from the areas of development, gart slogan applies to all events taking design, manufacture and procure- place in the new trade fair halls. For ment. There will be plenty of im- one event even more so: The Engine por-tant new solutions on display in- Expo, Europe's most important inter- volving combustion engines, engine national trade fair for engine tech- components, manufacturing systems, nology. The key event for truck, car emission control technology, engi- and bus engine designers will be tak- neering services and engine materials, Engine Expo is the most important trade ing place from 17 to 19 May 2011 for among other things. fair in Europe for engine designers. the 13th time already; this event, The 2011 event is also giving together with other trade fairs of engine designers and engineers from the British guest organiser UKIP all over the world yet another impor- Media & Events Ltd., has taken place tant reason to visit Engine Expo: Forum. Also taking place at Messe in Stuttgart since 2001, one of the There will be a pavilion dedicated Stuttgart at the same time will be most important automotive locations solely to the drives of the next gener- Automotive Testing Expo Europe, in Germany. Engine Expo is once again ation, above all the electric and hybrid Vehicle Dynamics Expo, the European a must-see event for original equip- drives. A further attraction of Engine Automotive Components Expo and ment manufacturers and all top com- Expo is the free Open Technology further UKIP trade fairs.
Trade Fair People (12): “Do you know...” Michael Schatta Head of Security, Technical Service Department, Transport and Safety Team, Messe Stuttgart
The planning, organisation and implementation of safety-relevant issues – for example, security services or pre- ventive fire safety – are the main areas of responsibility of the new nine-man team at Messe Stuttgart Transport and Safety. Michael Schatta is employed there as head of security. Gathering information takes top priority: How big is the event going to be? How many halls or congress rooms will be used? What car parks and entrances will be required? How is access to be regulated? Will there be VIPs present with bodyguards? Will there be spe- cial security services required, e.g. for exhibitor evenings? How many medical service personnel or doctors will be required on site? Are there other events taking place parallel? Once all the necessary information is known, personnel planning can begin. “With events that have already been carried out on these grounds, we generally know what to expect. That definitely reduces the stress factor,” says Schatta. “With new events, there is more time spent on researching what lies ahead.” The public administrative office and the police authorities provide the general framework conditions, compliancy with which must be con- tinually checked, for example in the planning of escape routes, preventive fire safety and crowd control. “We must be able to guarantee a safe running of the event at all times,” explains Schatta. If there are high-ranking VIPs expected, this visit is closely coordinated with the Protocol Department of Messe Stuttgart and the bodyguards who come along too. In order to be able to manage all these tasks, the team from Transport and Safety works together with external service providers, mainly with the contract partner S.O.B. Objektschutz, however also with the security of companies who hire out the trade fair grounds for events. Depending on the type of event, there can be anything from five to 100 people employed, in extreme cases even more. The work is divided into early and late shifts. “Being highly flexible and being able to react quickly to situations is a very important part of my job. There is always the possibility of things changing at the last minute, despite all the advance organisation. There is, however, always a Plan B”, assures Schatta. The safety expert has been head of security operations at Messe Stuttgart since February 2001. Before this, he gained experience working as an aviation security officer at Stuttgart Air- port. He spent seven and a half years in Israel where he worked for a five-star hotel chain, spending several years in charge of security. The 44-year old can thus speak, in addition to German, English and Hebrew. In his free time, he likes to go climbing in the Schwäbische Alb with his twelve-year-old twin daughters or taking tours through the Alps.
Message 2 | 2011 24 R + T Middle East 2011: Successful trade fair in growth market
Following its successful première, tection in the Middle East, the orga- the second R + T Middle East will be nisers are expecting architects, plan- taking place from 12 to 14 September ners, construction companies, city 2011 in the new trade fair halls of the developers, industrial concerns and Dubai International Convention and private developers to the come to Hall Exhibition Centre (DIDEC). As a “sub- 4 of the DICEC. The visitors will not sidiary” of Stuttgart's leading global only be coming from the GCC states trade fair for roller shutters, doors/ (United Arab Emirates (UAE), Saudi gates and sun protection, R+T Middle Arabia, Qatar, Oman, Kuwait and Bah- East will be taking place once again this rain) but also from Iran, Iraq, Syria, year at the same time as DOMOTEX Turkey and India. Middle East and Light Middle East. The property industry is one of the “This cooperation between Messe main reasons for the rapidly growing Stuttgart, the Deutsche Messe Dubai economy of the Middle East. Most of Branch and EPOC Messe Frankfurt the projects are currently taking place will guarantee a successful trade fair in the UAE. The expenditure budget with a wide spectrum of new technical for this region alone is estimated at products, presented by the industry's 123 billion US dollars until 2011. leading market providers,” explains The second R + T subsidiary, “R + T Roland Bleinroth, Managing Director Asia” closed its doors on 24 March of the New Messe Stuttgart. At the 2011 in Shanghai's New Internatio- only trade fair for roller shutters, nal Expo Centre with a record number R + T Middle East is the leading trade fair of doors/gates, windows and sun pro- of 369 exhibitors. its kind in the region.
Special event locations at Messe Stuttgart (3): Rothauspark Rest area or event mile
Most of the visitors and exhibitors to Messe Stuttgart know the Rothauspark first and foremost as the green lung of the New Event location Messe Stuttgart. As a topographical, creative focal point and com- (left) and green munication hub, this area connects the East and West entrances, lung of Messe facilitates quick access to the individual hall areas and offers cus- Stuttgart (below): tomers a clear and definite orientation. Several terraces and The Rothauspark water features form the overall impression of the Rothauspark, can be both. particularly the Teinacher Cascades located directly at the East entrance. This water feature is made from four transparent pools and a main reservoir pool, which contribute significantly to the improvement of the microclimate. The Rothauspark is, however, also an ideal location for events – provided that there are no other events taking place at the same time or in the neighbouring halls. In good weather, the Rothauspark has capacity for around 200 seated guests and around 100 standing. When the weather is less favourable, any open-air event will need to be relocated to the neighbouring Restaurant am Park – where 300 guests can be comfortably accommodated. Four conference rooms in Hall 6 can also be used as a back-stage area. Catering in the Rothauspark is taken care of by Messe Stuttgart's partner, ARAMARK. Further information can be re- quested by sending an email to [email protected] or [email protected]
25 Message 2 | 2011 Trade Fairs – Markets
Stuttgart's süd- back is regarded by experts, in an iba-free year, as being the top German bakery and confectionery trade fair.
südback 2011 almost booked out This year's classic Stuttgart trade fair is once again taking the lead.
Germany's baking industry will being the ultimate German bakery ing innovative product developments, be meeting once again from 22 to and confectionery trade fair. Surveys in terms of technology or design, 25 October 2011 in Stuttgart. With show that the trade fair is addressing within the bakery industry. 30,330 trade visitors happy to invest exactly the right target group: Every The expert jury takes a particular and almost 500 companies from 16 second trade visitor comes from look at the functionality or design countries exhibiting at last year's the bakery and confectionery trade, suitability of a product, as well as event, südback 2010 really set a every fourth comes solely from the its user-friendliness and operational positive trend for the industry. bakery trade. Eight percent of visitors safety. The environmentally friendly And this year appears to be no come from the areas of “pure confec- aspect of the ideas is also looked at, different: südback 2011 is already tionery trades”, the bread and bakery as is their economic feasibility. almost fully booked out months products industry, as well as cafés. Only products, concepts and stra- before it even starts. The major populari- tegies which have been available on ty enjoyed by the event further Success all along the line the market for a year at the most, have confirms its role as the leading trade been developed to reach market ma- fair for the bakery and confectionery Due to the high quality of visitors turity or are soon to be launched are trade fair in Germany. Registrations attending the event, exhibitors have eligible for entry and may be present- are, of course, still being taken as the come to expect successful post-trade ed at südback 2011. Deadline for organisers are currently trying to fair business, as surveys have shown. entries is 31 July 2011. secure additional space. Almost one third of trade visitors Both exhibitors and visitors alike represent company or business man- südback Trend Award were more than impressed with agement, around 40 percent work in the superb results at südback 2010. the area of manufacturing or produc- Due The südback Trend Award is “Many of the exhibitors were very tion. In 2010, 80 percent of visitors presented by Messe Stuttgart, with successful at the trade fair and they were involved in purchasing and trade journals Allgemeine Bäcker- have no doubt seen business boom procurement decisions (75 percent Zeitung (ABZ) and BÄKO-magazin in the follow-up”, explains Messe in 2008), almost one third of these supporting the competition as part- Stuttgart's Managing Director Ulrich visitors even described themselves as ners. An expert jury will comprise Kromer. “südback 2010 even ex- being crucially involved. representatives from the conceptual ceeded the record figures of 2008.” The südback Trend Award has supporters, the specialised media Industry experts have long regarded been traditionally presented at the and, of course, the bakery and confec- südback, in the iba-free years, as südback event since 2002, recognis- tionery trades.
Message 2 | 2011 26 MS0108_16_39.qxd 21.12.2007 14:19 Uhr Seite 23
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33-Octanorm Anzeige (iPohne).indd 1 12.08.10 11:13 Messen + Ausstellungen Trade Fairs – Markets 2011 – 2012
10. Control Italy 17. Druck+Form FOCUSReseller 2011: Die Fachmesse Die Fachmesse für 11 für Qualitätssicherung die grafi sche Industrie 11 24. – 26.03.2011 12. – 15.10.2011 Messe Parma / Italien Messe Sinsheim New in Stuttgart 20 20
FOCUSReseller, Germany's new trade fair for 10. Motek Italy 21. Fakuma specialised B2B dealers in the IT industry, is mov- Die Fachmesse für Montage- Die internationale Fachmesse und Handhabungstechnik für Kunststoffverarbeitung ing to Stuttgart. This move was jointly agreed by the 24. – 26.03.2011 18. – 22.10.2011 Messe Friedrichshafen management of Hinte Messe GmbH, the organiser Messe Parma / Italien to date of FOCUSReseller, and Messe Stuttgart. Just 17. Faszination Modellbau 10. Faszination Modellbau like in the concurrent congress, the exhibitors at KARLSRUHE FRIEDRICHSHAFEN the trade fair will present product innovations and Ausstellung für Modellbahnen Ausstellung für Modellbahnen und Modellsport und Modellsport industry trends, and will provide a technical plat- 24. – 27.03.2011 04.11. – 06.11.2011 form for exchanging information on networks, uni- Messe Karlsruhe Messe Friedrichshafen fied communications, output solutions, servers and 7. Control France 4. Faszination Modellbau BREMEN storage, as well Die Fachmesse für Qualitätssicherung Ausstellung für Modellbahnen as security and 05. – 08.04.2011 und Modellsport business software. Eurexpo, Lyon / 18.11. – 20.11.2011 Frankreich Messe Bremen FOCUSReseller will be staged by 8. Motek France 2. QualiPro Messe Stuttgart Die Fachmesse für Montage- Die Fachmesse für Qualitäts- und Handhabungstechnik sicherung in der Produktion and implemented by Hinte GmbH. It will be held 05. – 08.04.2011 22. – 25.11.2011 Eurexpo, Lyon / Messe Westfalenhallen for the first time next year from 20 to 22 September Frankreich Dortmund at Europe's modern trade fair centre. IT & Business and DMS EXPO will run concurrently with FOCUS- 13. Agri Historica 16. Echtdampf-Hallentreffen Traktoren - Teilemarkt - Ausstellung - Fahrbetrieb - Reseller. Another strong element will therefore be Vorführungen Verkauf 12 added to the Stuttgart IT event in autumn, which is 16. – 17.04.2011 13. – 15.01.2012 Messe Sinsheim Messe Karlsruhe
aimed at decision-makers from companies. 20
“With this step, we are complying with the 25. Control 21. Faszination Motorrad request by the IT industry for further consolida- Die internationale Fachmesse Verkaufsausstellung rund um tion of the market for German IT trade fairs,” said für Qualitätssicherung das Motorrad 03. – 06.05.2011 20. – 22.01.2012 Olaf Freier, Managing Director of Hinte GmbH. “The Messe Stuttgart Messe Karlsruhe concept of FOCUSReseller features solution ap- proaches for IT requirements in companies. Both the 18. Car+Sound 26. Control trade fair and the accompanying congress are geared Internationale Leitmesse Die internationale Fachmesse für mobile Elektronik für Qualitätssicherung towards decision-makers from specialised dealers.” 05. – 08.05.2011 08. – 11.05.2012 “FOCUSReseller will be held annually in future Messe Friedrichshafen Neue Messe Stuttgart as a separate event in parallel with IT & Business, 10. Blechexpo 11. Optatec trade fair for software, infrastructure and IT services, Die internationale Fachmesse Die internationale Fachmesse optischer Technologien, and DMS EXPO, Europe's platform for enterprise für Blechbearbeitung Komponenten, Systeme und content and document management systems,” con- 06. – 09.06.2011 Fertigung für die Zukunft Messe Stuttgart 22. – 25.05.2012 firmed Ulrich Kromer, Managing Director of Messe Messegelände Frankfurt / M.
Stuttgart. “This will provide both exhibitors and 3. Schweisstec 3. Stanztec trade visitors with additional synergy effects since Die internationale Fachmesse Die Fachmesse all events are directed at decision-makers in com- für Fügetechnologie für Stanztechnik 06. – 09.06.2011 19. – 21.06.2012 panies. Thanks to this new element, we have come Messe Stuttgart CongressCentrum Pforzheim one step closer to our objective of bringing to- gether between 750 and 1,000 exhibitors and Control China 5. Microsys approximately 20,000 to 25,000 visitors at our Die Fachmesse Die Fachmesse für Mikro- und für Qualitätssicherung Nanotechnik in der Entwicklung, IT event in autumn in the medium term.” Major in- 23. – 25.08.2011 Produktion und Anwendung Intex Shanghai / China 08. – 11.10.2012 dustry associations such as BITKOM, the VDMA Messe Stuttgart Software Association and VOI, which widely support the already existing IT trade fairs in Stutt- 30. Motek 28. IMA Die internationale Fachmesse Internationale Modellbahn– gart, have all initially reacted in a positive way für Montage-, Handhabungs- Ausstellung to the new event element. Leading IT companies, technik und Automation 22. - 25.11.2012 10. – 13.10.2011 Messegelände Köln for example Fujitsu Technology Systems, Dell, Messe Stuttgart GData, Adobe, AVM, Kyocera and many others, had already said last year that they would be taking 5. Bondexpo Die Fachmesse für 365 Tage Erreichbarkeit part in the event. industrielle Klebtechnologie www.schall-virtuell.de 10. – 13.10.2011 690.000 Zugriffe im Monat! Messe Stuttgart
P.E. Schall GmbH & Co. KG Messe Sinsheim GmbH Gustav-Werner-Straße 6 Neulandstraße 27 29 Message 2 | 2011 D - 72636 Frickenhausen D - 74889 Sinsheim Fon +49 (0) 7025.9206 - 0 Fon +49 (0) 7261.689 - 0 Fax +49 (0) 7025.9206 - 620 Fax +49 (0) 7261.689 - 220 [email protected] [email protected] www.schall-messen.de www.messe-sinsheim.de Trade Fairs – Markets
BLECHexpo and SCHWEISStec also fully booked up in 2011.
Panel for SCHWEISStec, a decision was also taken to specifically extend the nomenclature to include the sub- ject area of mechanical fastening and joining technologies. The exhibition programme will therefore take account of the new demands regard- ing joining and fastening of modern materials and hybrid materials. That's because combinations of highstrength coated sheet steel or very innovative hybrid solutions with steel and aluminium sheets can often no long- er be joined thermally, but only safely and rationally through me- chanical processes such as clinching, riveting or screwing. BLECHexpo/SCHWEISStec 2011: “Unless all indications are wrong, the two trade fairs are promising to Full house for the anniversary be a record event with around 1,000 exhibitors,” enthused Paul Eberhard The 10th BLECHexpo, which and 2 will not be available since an- Schall, Managing Director of the will be staged at the modern Stutt- other event will be running there at guest organiser P. E. Schall GmbH & gart trade fair centre from 6 to 9 June the same time. However, it is already Co. KG. In his opinion, BLECHexpo 2011, is fully booked up for its tenth clear that the exhibition areas at the and SCHWEISStec are taking place anniversary. The international trade last event have also been exceeded. either way at the right time. His fair for sheet metal processing will The over 800 exhibitors at BLECH- reasoning: “After manufacturers did have a record participation level on expo and the around 100 exhibitors their homework in regard to inno- the occasion of its tenth birthday. at SCHWEISStec will together cover vation promotion and new products According to the latest figures, 900 all relevant technologies along the during the recession, the topics of exhibitors at the two complemen- process chain for efficient sheet metal energy efficiency and higher produc- tary trade fairs BLECHexpo and processing, i.e. from handling of raw tivity have now come to the fore SCHWEISStec will occupy Halls 3, material through to joining of sheet again. The two most important trade 4, 5, 6, 7, 8 and 9, i.e. a total of metal parts or profile parts and pipe fairs in the industry in 2011 will around 70,000 square metres, avail- parts to form assemblies. At the spe- provide an ideal solution portfolio in able on the Filder in 2011. Halls 1 cial request of the Exhibitor Advisory this respect.”
KKL-AZ-Message-2011-NEU.indd 1 26.10.10 14:31 Trade fair Messe Stuttgart can offer exhibitors reasonable conditions export at IVIF Southern Africa. Photo (left to right): Bernhard Müller, Head INTERVITIS of Messe Stuttgart INTERFRUCTA (IVIF) International, Ulrich Kromer, Managing still following an Director of Messe Stuttgart, Dr. Rudolf internationalisation Nickenig, General course. IVIF Southern Secretary of the Ger- man Winegrowers' Africa taking place Association, Marco Spinger, Association in Cape Town for the of the German second time. Trade Fair Industry.
INTERVITIS INTERFRUCTA Participation in the “German Pavilion” the “German Pavilion”. “This is a very (IVIF) is also systematically continuing will enable them to take the first step attractive financial opportunity, es- its internationalisation course this year on the expanding South African mar- pecially for small and medium-sized as the world's leading trade fair for ket. Thanks to the financial assistance companies for whom participation on wine, fruit, fruit juice and spirits tech- of the German Federal Government, their own would otherwise not be pos- nology. IVIF Southern Africa will be Messe Stuttgart can offer exhibitors sible,” said Ulrich Kromer, Managing staged in Cape Town from 2 to 4 Au- extremely favourable conditions for Director of Messe Stuttgart. A large gust 2011. The previous event in 2009 number of renowned companies have was so successful that the German already said that they will be partici- Federal Ministry of Economics and pating in the “German Pavilion” in Technology and the Association of the Cape Town. South Africa is home to German Trade Fair Industry (AUMA) around 4,000 winegrowers who manage have now included IVIF Southern more than 100,000 hectares of vines. Africa in the official German foreign Annual production is around ten million trade fair programme for the second hectolitres. After wine, the country's time in succession. Export-oriented most important agrarian exports are companies can present their goods and citrus fruits, grapes and apples. The services in a suitable environment corresponding exports have more than under the label “Made in Germany”. Meeting-point: IVIF Southern Africa Cape Town. doubled since the year 2000.
Im Herzen der historischen Altstadt · 15 km zur Messe · 150 moderne Businesszimmer und Suiten · Dachterrasse · Designerrestaurant mit Terrasse · Business Center · Kongresszentrum für Events bis zu 1200 Personen Gastfreundschaft – von Herzen anders! Lassen Sie sich überraschen und verwöhnen von einem Gastgeberteam, das es sich zur Aufgabe macht, Ihren Aufenthalt in Esslingen nicht nur so ange- nehm wie möglich, sondern unvergesslich zu gestalten. Ob privat oder ge - schäftlich: Hier erwartet Sie Gastfreundschaft – von Herzen anders!
Grabbrunnenstraße 19 · D-73728 Esslingen am Neckar · Tel. +49 (0)711 41111-0 · [email protected] · www.pcesslingen.consul-hotels.com MS0108_04_07.qxd 21.12.2007 11:47 Uhr Seite 4
Trade Fairs – Markets
The Benz Patent Motor Car Number 1 was the first GARNI automobile constructed by Carl Benz with a combus- tion engine.
Im Herzen der Stadt Automobile Summer 2011: Driving-force for innovation
Everything is revolving around jury consisting of prominent members. automobiles in Baden-Württemberg The prizes for the best vehicles will this year: more than 300 events will include, for example, an entry in the celebrate “125 years of the automobile” parade “125 Years of the Automobile” between the start of May and Septem- during the Solitude Revival on 24 July ber. Messe Stuttgart is organising the 2011. The grand birthday corso will opening event for the Automobile Sum- take place on 8 May 2011. A total of 125 mer on Schlossplatz in Stuttgart. It is vehicles from the car manufacturers günstige Verkehrsanbindung being supported in this respect by its domiciled in Baden-Württemberg - partners, i.e. Mercedes-Benz, Porsche, Mercedes-Benz, Porsche and Audi – will Audi and Motor Presse Stuttgart. The drive right through the state capital. eigene Hotelgarage Automobile Summer will kick off on Starting at the Porsche Museum, the the weekend of 7 and 8 May 2011 corso will go via the Mercedes-Benz between “Königsbau” and “Neues Museum before ending up on Schloss- Gourmet-Frühstücks-Buffet Schloss”. One of the highlights of the platz. The corso will feature old and new opening event will be the somewhat vehicle, some of which will be driven different casting show “Stuttgart Seeks by prominent personalities. On both U-Bahn zur Messe the Super Car” on 7 May 2011. In this days the organisers will also provide a competition every car enthusiast had glimpse of the future of mobility in a the opportunity to upload their per- technology and innovation exhibition. sonal favourite vehicle with a photo to The Stuttgart City Initiative will present Business-Zimmer mit the Internet at www.superauto2011.de. the open-air car exhibition “S-City- Internet-Zugang The selected 125 finalists will be pre- Mobil“ in Königsstrasse. The 18th sented by a moderator on the stage in International Festival of Animated Film the Court of Honour of the Neues will also take place on Schlossplatz from Schloss and will be awarded prizes by a 3 to 8 May 2011.
The “fuel“ for the innovative Smart “elec- tric drive“ comes from the elec- tric socket. Hotel Unger Kronenstraße 17 70173 Stuttgart Telefon: (0711)20 99-0 Telefax: (0711)20 99-100 E-Mail: [email protected]
www.hotel-unger.de Message 2 | 2011 432 Trade fair for trends
The meat industry will come to SÜFFA 2011 to find out about chal- lenges on the market.
What developments must the ches. This development, the trend tive snack business and suggestions butcher's trade and meat industry adapt towards branch operations, is a mar- for hot and cold counters at SÜFFA. to? What new business areas should be ket-induced concentration process. Mobile sales are also becoming in- developed in future, and what business The acquiring companies are expan- creasingly more important for butch- areas should be cultivated more exten- ding, reach a wider group of custo- ers' shops – i.e. not only for butchers' sively? What investments are neces- mers and can run more economically. shops which visit customers on ac- sary and how high should they be in The result: an increase in production count of a disadvantageous location. order to cope with the challenges on ca-pacities and, thus, higher demand According to expert estimates, around the keenly contested market? SÜFFA, for investment in machines. SÜFFA 5,000 butchers in Germany travel trade fair for the meat industry, will 2011 will take account of this current with delivery vehicles and mobile sales bring visitors right up to date in Stutt- development in the meat industry and counters to weekly markets while gart from 2 to 4 October 2011. will present leading manufacturers around 1,000 butchers make house- of butchery machines for all stages to-house calls. And the trend here is Trend towards branch operations of production and processing. upward since there are no longer any Potential sales for butchers are also stationary shopping outlets in an ever More and more craft butchers arising due to the continuing trend to- increasing number of small locations. throughout Germany, for example, are wards eating out. Company proprie- Suppliers of refrigerated and commer- closing down. After closing, however, tors will be able to obtain information cial vehicles will therefore exhibit their the businesses are continued as bran- on market opportunities in the lucra- rolling butchers' shops at SÜFFA.
COSMETICA Stuttgart 2011:
Products, services, Beauty trends beauty trends: COSMETICA COSMETICA Stuttgart will attract Stuttgart will offer beauty professionals to the Filder visitors the best of for the third time on 28 and 29 everything. May 2011. On an exhibition area of 21,000 square metres in two halls and clearly divided into industry seg- ments, exhibitors will present the complete world of professional cos- metics: innovative and proven pro- ducts, lucrative service ideas and the latest beauty trends. Varied and in- along with Miss Baden-Württemberg, garde make-up looks and spectacular formative talks, stage events and Miss Hesse and Miss Internet. The stage events. He will be assisted here exciting competitions will round off well-known make-up artists Beni by his experienced team which will the diverse exhibition programme. Durrer and Malu Wilz will also pro- style the models to the tips of their This year's highlights at COSME- vide some highlights: Wilz will dem- hair. A podium discussion will be TICA Stuttgart will include a make-up onstrate make-ups for more mature staged for the first time during the fashion show with Kathrin Kosch, the skin during COSMETICA Stuttgart beauty trade fair in Stuttgart. Contro- recently crowned Miss Germany, who 2011. By contrast, the Berlin resident versial topic: “Cooperation between will be present for a styling show Durrer stands for extravagant, avant plastic surgeons and beauticians“.
33 Message 2 | 2011 Trade Fairs – Markets
The Consense congress and trade fair are geared even more to international visitors this year.
Sustainability as an economic factor Consense 2011 will focus entirely on important trends and forward- looking developments for the building and property industry.
Sustainability is an important organisers – the German Sustainable present their products and services in a economic factor at present: highly Building Council (DGNB) and Messe forum – another interesting attraction promising investments and value- Stuttgart – would again like an in- for visitors to the trade fair. Another driven construction and operation of crease in the number of visitors at highlight of Consense 2011 will be the properties now provide important mo- exhibitors at Consense 2011. The presentation of the DGNB certificate mentum for the building and property accompanying programme has been for buildings which have been spe- industry. Trends and future prospects expanded considerably. cially planned or constructed accord- for the building and property industry The trade fair and congress will ing to sustainability principles. Trade will be presented during Consense be geared more than ever before to in- visitors will also be able for the first 2011, International Trade Fair and ternational visitors. The “Technical time in 2011 to take part in the presen- Congress for Sustainable Building, Forum on Sun Protection Systems” is tation ceremony and obtain detailed Investment, Operations and Mainte- being extended in 2011 and other information on future-oriented build- nance, at the New Messe Stuttgart on pavilions are being added. For example, ing concepts. 29 and 30 June 2011. the key topic “Sustainable Building with Windows and Façades” is planned Direct contact Unique platform this year in cooperation with ift Rosen- heim. Over 200 new material samples The trade fair will contain new The congress and trade fair on the will be presented during the “Consense attractions in the form of three commu- Filder will provide a unique European Material” special show of raumPROBE. nication islands, i.e. “Plaza”, “Forum” platform for both the national and In this special show trade visitors and “Stage”. The “Stage” will enable international building and property will find, for example, different insu- visitors to hold discussions at first hand industry. The industry will have the lating materials, recycling products during the trade fair with top-class opportunity there to position itself and renewable raw materials. The Ger- speakers from the congress. Exhibitors in the area of sustainability, present man Sustainable Building Council will will present their new developments products and services, and make direct stage a exhibition entitled “Sustain- and services in short talks during the contact with relevant target groups. able Building in Existing Buildings” “Forum”. The “Plaza” will be a place for Consense 2010 finished with top while Union Investment will announce a non-binding exchange of views and marks: just under 1,900 visitors from the winners of the “Prime Property for initial contacts over a snack and 26 countries set a new record while the Award”, which is presented for sus- a cup of coffee or tea. Incidentally, number of exhibitors doubled com- tainable property investments. Exhib- the trade fair can also be attended in- pared with the previous year. The itors at Consense 2011 will be able to dependently of the congress.
Message 2 | 2011 34 AUMA Trade Fair Trend 2011: Marketing mix
Participation in trade fairs and exhibitions is still maintaining a leading position in the marketing mix of exhibitors. This is demonstrated, in particular, by the proportion of expenditure on trade fairs and exhibitions in the communication budget. Whereas this share was a stable 40 per cent up to two years ago, it will level off in future like in the last two years at around 43 per cent. This result is shown in the AUMA Trade Fair Trend 2011, which was commissioned from TNS Emnid by the Association of the German Trade Fair Industry in Berlin. 500 representatively selected exhibitors, who at- tend trade fairs aimed at trade visitors, were surveyed. Relatively speaking, companies with an annual turn- over of less than €50 million spend more on their at- tendance at trade fairs than larger companies: almost half (46 per cent) of their entire marketing and communica- tion budgets will be allocated to attendance at trade fairs in 2011/2012. 83 per cent of trade fair budgets still re- main in Germany while small and medium-sized enter- prises actually invest 88 per cent in this country. Com- panies exhibiting at events attracting trade visitors sup- plement their marketing by other instruments. 87 per cent of exhibitors also rely on direct mailshots while 80 per cent count on sales representatives and a field service. 70 per cent also place advertisements in trade journals. On the whole, the industry association AUMA is ex- pecting a slight increase in the number of exhibitors and visitors at German trade fairs and exhibitions with na- tional importance in 2011. AUMA is assuming here that the number of participations from Germany will remain almost stable. “Rapidly expanding world trade in 2011 will also probably lead to a marked rise in the number of foreign participants”, predicted AUMA spokesman Köt- ter. “German organisers should therefore be able to ex- pect positive key figures for their trade fairs and exhibi- tions compared with the individual previous events.”
Trade fairs and exhibitions come directly after a website in the marketing mix of companies.
anz_M&S_message_105x297.indd 12 11.03.2011 10:45:20 Uhr MS0108_16_39.qxd 21.12.2007 14:19 Uhr Seite 28
Trade Fairs – Markets Enormous potential Exhibitors at COMPOSITES EUROPE 2011 will show what high-performance composite have to offer.
From the latest generation of glass- ing and construction. Visitors can also fibre reinforced plastics through to the look forward to an extensive accompa- most innovative carbon applications in nying programme containing an interna- motor vehicle construction: COMPOS- tional talk forum, workshops, a product ITES EUROPE will present the latest demonstration area and a job market. trends on the market for composites The trade fair will open with the in- in Stuttgart from 27 to 29 September ternational conference of the Federation 2011. 300 international exhibitors from of Reinforced Plastics (AVK). Together 25 countries will take part in the 6th with the conference, COMPOSITES edition of COMPOSITE EUROPES. EUROPE has established itself, after They will range from raw material sup- five successful events, as the leading pliers and manufacturers through to force on the German trade fair market for High-performance composites now processors of fibre-reinforced plastics. fibre-reinforced plastics. 6,450 trade play a very important The trade fair will feature all technolo- visitors came to the trade fair in Stuttgart role in modern vehicle gies and products relating to the entire two years ago. COMPOSITES EUROPE construction and material process chain. The focal points is being organised by the company Reed many other sectors of the event will be sustainable solutions Exhibitions, Düsseldorf, in cooperation of industry. for important user industries such as with the European industry association motor vehicle construction, the aero- EuCIA and the international trade jour- space industry, wind energy and build- nal “Reinforced Plastics”.
SACHSENBACK 2013: New date
SACHSENBACK 2013 is being brought forward: the 18th Trade Fair for the Bakery and Confectionery Trades will be held in Dresden from 13 to 15 April 2013, i.e. its origi- nally scheduled date in autumn 2013 has been changed. The organisers are therefore complying with requests by many exhibitors who had preferred an earlier date on account of the time proximity to südback in Stuttgart. “We greatly welcome the bringing forward of SACHSENBACK to its spring date as the region in east Ger- many is very important to us”, said Tanja Böttcher, Director of Marketing and Communication at Wolf Butter- Back KG. “The trade fair in Dres- den offers good potential for first- class discussions, and we are already looking forward to 2013.” Dominik Bornhorst, Managing Director of BSK Fahrzeug-Vertrieb GmbH, stated: “We were very pleased to hear about the change of date of SACHSENBACK to April 2013.”
36
28 AMB 2012: Continuation of excellent results
More visitors, increasing inter- finally become the leading European nationality, first-class accompanying exhibition for the machine tool and pre- programme: AMB 2012, which will cision tool industry in even years,” en- take place from 18 to 22 September thused Gunnar Mey, Project Manager 2012, is fully continuing on its ex- for Precision Tools and Peripherals. pansion course and is again aiming to Sengül Altuntas, Project Manager for exceed the great success from 2010. Machine Tools, is “again expecting ful- In 2010 over 1,300 exhibitors and ly booked-up halls, even more inter- more than 86,000 trade visitors came national exhibitors and visitors, and to the International Exhibition for another first-class accompanying pro- AMB in Stuttgart has become the leading Metal Working. “AMB has therefore gramme” at AMB 2012. European exhibition for its industry.
“Der perfekte Rahmen für Tagungen, Seminare, Kongresse von 5 bis 1.200 Personen.”
Für Ihre Tagung wie geschaffen durch sehr gute Verkehrsanbindung Gastronomie auf höchstem Niveau erstklassigen Service flexibles Raumkonzept professionelle Technik Leinfelden / Bahnhofstr. 61 Tiefgarage 70771 Leinfelden-Echterdingen www.filderhalle.de Das Vergnügen, Gast zu sein. Telefon: 0 711/758575-0 Fax: 0 711/758575-339 [email protected] FILDERHALLE MS0108_12_15.qxd 21.12.2007 13:36 Uhr Seite 13
Trade Fairs – Markets
The new branding of bluepool is also reflected at its trade fair stand. New branding bluepool GmbH, a contracting partner of Messe Stuttgart, is focussing on a fresh marketing concept.
Since the beginning of March explains the new concept. bluepool of this year bluepool GmbH, a con- satisfies its cus-tomers' request for tracting partner of Messe Stuttgart, a perfect trade fair stand or an un- has been sporting its latest brand. forgettable event. The logo and the marketing con- With individual superstructures cept are new to the presentation or the stand system developed by of the stand construction company bluepool; from planning to project with company offices in Leinfelden- management and production moni- Echterdingen and Shanghai. toring to disposal and storage of “Organise, differentiate and fas- materials after the event. Each year cinate are the three values and ob- bluepool realises approx. 1,200 in- jectives set in the corporate philo- dividually organised projects and as a sophy, which bluepool wants to contracting partner of Messe Stutt- emphasise to its customers and part- gart also arranges more than 4,000 ners”, is how Ramona Moritz, Mar- trade fair appearances in the normal keting Manager of bluepool GmbH, stand area.
VISION 2011: VISION wants to grow even further
It was the best VISION of all impact on VISION”, states Project times: 323 exhibitors and over 6,700 Manager Florian Niethammer with visitors from around 60 countries confidence. “I expect that this year we came to Stuttgart in 2010. This up- will once again surpass the excellent ward trend is set to continue also result of VISION 2010, both in the for VISION 2011, which is taking figures for exhibitors and visitors.” place once again in Stuttgart from In the 24 years of its existence the 8 - 10 November. international trade fair for machine “The current registration figures vision has developed into an uncon- are promising and suggest that the tested world leading trade fair. The recovery in the economy and the key players in the industry get to- machine vision industry will also gether each year at VISION.
13 Message 2 | 2011 38 DMS EXPO 2011: Focus on document management
DMS EXPO, Europe's leading trade organisers, Messe Stuttgart and Koeln- fair for document management, is to messe, were able to record almost over become an established trade fair com- 60 percent of first-time visitors to DMS bination in 2011 with IT & Business. EXPO 2010. The percentage of visitors The aim is to link the events taking from industrial companies rose to 22, place from 20 - 22 September more of which the majority came from the closely and make better use of the syn- core industries in Baden-Württemberg. ergies. “Our aim is one platform, on 67 percent of those surveyed stated which in the medium term 750 to that they intend to recommend the 1,000 exhibitors can exchange infor- trade fair to others and 91 percent want mation and ideas with 20,000 - 25,000 to visit DMS EXPO again. Satisfactory visitors under the same trade fair roofs figures also in the post trade fair busi- on the topics of enterprise content, ness: 77 percent of decision-makers output and document management, as expressed a specific intention to invest well as software, infrastructure and IT or considered investing. 42 percent services.” This is how Ulrich Kromer, want to implement these plans even Managing Director of Messe Stuttgart, within six months. describes “the direction we are taking. For this year the most important The IT event in autumn delivers a solu- task for the organisers is to integrate IT tion-oriented approach in all event & Business and DMS EXPO with the modules and offers those responsible new event to be added FOCUSReseller for purchasing, as well as decision- into an effective and efficient combina- makers from the IT field and areas tion. This will take place as a trade fair of application, specific benefits for with an accompanying congress at the day-to-day work.” Those involved same time as the other two events and in the advisory board of DMS EXPO, is aimed at manufacturers, service pro- representatives from well-known exhi- viders, as well as distributors. bitors, as well as the VOI (Verbandes In order to increase the exhibitor Organisations- und Informationssys- figures, the core themes DMS/ECM, teme e.V.), who support the trade fair output management and PIM (Product as partners, are all welcoming the information management) will be ex- initiative of Messe Stuttgart. panded. The forum programme during The fact that last year's location DMS EXPO will be structured into change from Cologne to Stuttgart contributions on the large congress worked so well for DMS EXPO, is sup- platform, in the VOI forum and in a ported not only by numerous exhibitor dialogue forum in an enclosed area. statements, but also by the results from Here the aim is to create a link with the the visitor survey. Accordingly, the presentations at IT & Business.
DMS EXPO, together with IT & Business, is to develop into an established combination for medium- term companies.
39 Message 2 | 2011 Media – People
“Supporting all colleagues in the company”
Message portrait: Daniela Löbbe, Manager of the Central Purchasing Department at Messe Stuttgart
The Central Purchasing Depart- tions. The respective departments play getting the best possible quality at the ment is one of the new areas of Messe a part and determine the criteria for best possible price”, states Löbbe more Stuttgart. It was set up on 1 January the selection of suppliers, which is precisely. The aim of her work is there- 2009. Its manager, Daniela Löbbe, very important for complex procure- fore obvious to her: “We want to sup- however, has already been working at ment tasks, such as for advertising port all our colleagues in the company Messe Stuttgart for eleven years and or press agencies, or when it is about as best we can and relieve them of has played a decisive role in the foun- finding a pool for external sales and their workload so that they can better dation of the department. After nine marketing support or a provider for concentrate on their core activities.” successful years as Project Manager of the new design of the homepage of Löbbe already has her sights set AMB, in which she made the exhibi- Messe Stuttgart. After the tenders on further optimisation potential: tion for metal working what it is are returned an overview matrix is With her department, she is currently today, the second most important created with the services offered and working on the introduction of an industry event for machine tools and the relevant prices. This serves as a electronic ordering system, which precision tools in Germany, Löbbe basis for decision-making for manage- should record the request at the touch knew exactly where there was still ment, individual departments or of a button, be it scissors or paper or potential for improvement at Messe colleagues. In addition, Löbbe and her even flags for the Messe Piazza. “This Stuttgart: in purchasing. A task made team also carry out market surveys. is still a dream of the future, but after for the graduate economist, who stud- "Last year alone we tendered and its introduction would be a great thing ied at Pforzheim University and prior awarded new contracts in the area of internally for colleagues, and exter- to this also completed training as a service partners and service providers nally would lead to a direct request bank clerk. “Purchasing is a profession of Messe Stuttgart for themes such as from the suppliers.” that means a lot to me and a new stand construction, furniture rental, In her spare time Löbbe, who is task which I wished for and was also flooring, as well as control and securi- always in a good mood, spends time happy to jointly initiate”, states Löbbe ty services, among others. “We are with her family. She has a five year old looking back. currently working on six further son and likes to take trips to the Together with three employees, large trades.” beautiful Alb, where she also lives Löbbe looks after the procurement The concentration of these pur- in Sonnenbühl-Erpfingen. The born- of everything that a trade fair com- chasing activities, the majority of and-bred Swabian, as she calls herself, pany requires, “from paper clips to which were previously carried out lo- also likes cycling and skiing. She also the advertising agency”, and ploughs cally, has a direct impact: It is more has a creative side. Her hand-painted through the wide fields of insurances. economical and efficient, and, at the Easter eggs with artful decorative Some of the main tasks of her depart- same time, increases quality. “Because features and philosophical wisdom – ment include research, calling for ten- 'more reasonable' does not always from duck to quail eggs – have fans at ders, preparing tenders with specifica- have to be seen in monetary terms. At Easter markets in Baden-Württem- tions and conducting price negotia- the same time, for us it is also about berg and Bavaria.
Message 2 | 2011 40 New Messe Stuttgart: LMS Internal On-trend theme: Social media marketing
For roughly one and a half years ly present with different offers on Landesmesse Stuttgart GmbH has reformed its commu- Messe Stuttgart has been working in- social media platforms such as Twit- nication channels. The employees of the previously tensively with the immense possibi- ter, Facebook, XING and LinkedIn – separate departments Press & Public Affairs and Adver- lities of social media marketing. “In the XING equivalent in English- tising are now combined in a new department Market- an initial step we tested, using the speaking areas. ing and Communication under the management of the four trade fairs IT & Business, Süd- The profiles are up-dated by so- previous Advertising Manager Martin Walter. The pre- deutsche Spielemesse, Interbad and called social media “god-parents”, vious Press Spokespersons and Advertising Managers Invest, what online activities in Web employees of the recently created are taking on the roles of Communication Managers for 2.0 are meaningful and feasible for Marketing and Communication De- the respective trade fair projects. The Corporate & us”, explains Martin Walter, Mar- partment, who proceed here strictly Legal Affairs Department is replacing the Legal Affairs keting and Communication Manager according to the Social Media Guide- & Insurance Department. In addition to legal matters, at Messe Stuttgart. lines of Messe Stuttgart. “At the mo- Elvine-Isabella Schuller manages the office of Ulrich Walter summa-rises a key finding ment we are installing a monitoring Kromer, the management spokesman, and is responsi- of the trial phase: “Basically, the re- tool in order to be able to evaluate the ble for image and profile themes, as well as external spective social media strategy has to results of the individual social me- and internal communication. Furthermore, the lawyer be individually defined for each indi- dia activities in more detail”, states acts as a deputy spokesperson for the company. The vidual trade fair. A standard proce- Walter. “In addition, it may be ne- long-term company spokesman Thomas Brandl has dure for all trade fairs is not meaning- cessary in the future to have all social resigned and is now self-employed with his own, inter- ful based on our experience. For this media measures of Messe Stuttgart nationally-oriented communication agency, whose main reason, one should determine a social organised and updated by our own focus is on tourism and wine marketing. media strategy for each trade fair Social Media Manager.” within the framework of the respec- tive communication plan and thus question precisely the objectives in the communication mix.” To gain further experience and in a second step to use the most impor- tant social media channels relevant for Offizieller Vertragspartner der Stuttgarter Messe trade fairs, Messe Stuttgart is current- Ihr Lösungsanbieter für
Sicherheitstechnik . Zutrittskontrollen . Störmeldungen . Video & Medientechnik . Firewall
XING (above) and Twitter are two of the four social media platforms on which Wir knacken jede Nuss Messe Stuttgart is currently active.
Hoppenlaustrasse 3-5 . 70174 Stuttgart Tel. 0711/22 00 778-0 . [email protected] www.ziegler-systemhaus.de
41 Events – Congresses
Significant load: Each steel container for the AEG product presentation in Hall C2 weighed over 13 tons. Precision work with heavy load Flexible, efficient, excellent location and first-class logistics: The ICS International Congress Center Stuttgart is setting international standards.
Theoretically speaking, one could its exhibition. Each container weighed exhibits and heavy loads.” In the load- place Stuttgart's TV Tower in the ICS over 13 ton. But there is more! For ing yard behind the ICS there is space International Congress Center Stutt- the assembly and disassembly of the for up to ten large trucks at the same gart. The ICS would not be high enough event, the trucks, including the con- time. “The time for loading and un- however. But at least the ground would tainers, drove directly into the hall via loading is thus reduced immensely”, be able to bear the weight without any ground-level access. “The ICS has the states Zipperlen happily. “In the case of difficulty. This capacity is extraordinary logistics requirements of a modern the AEG Roadshow we only required for a congress centre. The ICS displayed trade fair hall and the elegant ambience one day for loading and one day for the advantages of this recently at a guest of a congress centre”, explains Rainer unloading.” In addition, there is the event: As part of the AEG Roadshow, Zipperlen, Manager of Special Trans- unbeatable location of the ICS: on the which played host to the launch of a portation at the logistics provider trade fair grounds, only a stone's throw completely new collection of devices Schenker Deutschland AG. “This is rare from the motorway, airport and rail and machines, seven huge steel con- and opens up almost unlimited possi- lines. Its possibilities of use are almost tainers, some of which were stacked on bilities for event organisers and cus- unlimited. Whether it is cool or ele- top of one another, were integrated into tomers, especially in the area of large gant, the ICS is a quick-change artist. If additional space is required, the halls of the New Messe Stuttgart with an area of over 100,000 square metres can be quickly incorporated into the For the assembly event concept. and disassembly Thanks to its efficiency, Messe Stutt- of the event, the trucks including gart has also made an excellent name the containers for itself for guest events; it meets the drove directly high international standard in superior into the hall via style. That's why it is also no wonder ground-level that MEDTEC Europe, Europe's leading access. trade fair for medical technology, was a guest in March 2011 in Stuttgart for the tenth time in succession.
Message 2 | 2011 42 Not only during happy hour is the Cannstatter Wasen one of the largest and most attractive beer and folk festivals in the world.
Cannstatter Volksfest 2011: The adventure starts at the Wasen Willkommen im From 23 September to 9 October Ferris wheel in the world make a Parkhotel Stuttgart Messe-Airport this year Stuttgart will celebrate with stroll through the Wasen lots of millions of guests one of the most fun for both young and old. This Zentral im Herzen von attractive and largest beer and folk festival will open on the first Sun- Leinfelden-Echterdingen gelegen erreichen festivals in the world: the Cannstatter day with one of the most beautiful Sie die Neue Messe Stuttgart und den Volksfest – a gift from Queen Katha- and flamboyant parades in the state. Flughafen in nur einer Minute mit der S-Bahn rina of Württemberg and her hus- Approximately 3,500 participants direkt vor der Haustür. band King Wilhelm I in 1818 to the and over 50 magnificently deco- citizens of the state. The 24-metre rated brewery and festival cars, • 220 designorientierte Zimmer high, magnificently decorated fruit guilds, national costume groups, in verschiedenen Kategorien column on the grounds along the bands and historic groups, offer vis- • Restaurant mit Showküche Neckar is still a reminder of these itors an unforgettable experience. • Hausbrauerei mit Biergarten historic roots. Today the adventure The roughly 20-minute long fire- • Gemütliche Kaminlounge mit Bar starts in the large beer tents. Up to works display over the Wasen marks a 5,000 visitors can celebrate in high glamorous end to the folk festival and • Havanna Lounge spirits in each of the tents. Super changes the night sky into a bril- • 18 Veranstaltungsräume für bis zu loops, ghost trains, fast wild water liant sea of light. More information at: 320 Personen trips and the largest transportable www.cannstatter-volksfest.de • W-LAN im gesamten Haus verfügbar • Business Center mit kostenfreiem Internetzugang Congresses / Events 2011 • Wellness & Spa Bereich mit Fitness und Sonnenterrasse 07. – 09.06.2011 04. – 05.10.2011 • Indoor Golfanlage 14th German Children Pellets Industry Forum and Youth Support Day Organiser: Solar Promotion GmbH Organiser: AGJ Working Group for Children and Youth Support 19. – 21.10.2011 ANSYS Conference & 21.07.2011 CADFEM Users‘ Meeting Medium-sized Companies Forum Organiser: CADFEM GmbH Baden-Württemberg Organiser: ConVent Kongress GmbH 24.11.2011 6th Stuttgart 24.09.2011 Fire Protection Day Pri-Med Special Organiser: Beton Marketing Medical training Süd GmbH Organiser: Pri-Med Deutschland GmbH
43 Message 2 | 2011 Stuttgart Sightseeing
Sightseeing tip: Museum of Modern Literature (Marbach/Neckar)
The Marbach Museum of Modern Literature displays numerous Modern manuscripts literary treasures from the 20th and 21st centuries.
In the home town of Friedrich Franz Kafka's “Prozess” (“The Trail”) background information on the build- Schiller a modern building dedi- and Hermann Hesse's “Steppenwolf” ing and the exhibits. The permanent cated completely to literature towers are also a part of the collection, as well as exhibition is complemented with rota- high above the Neckar. The architec- the filing boxes of Hans Blumenberg. In ting exhibitions, which have a different ture of the structure by David Chipper- the huge windows many quite private theme every year. An interactive read- field Architects is almost as impressive things can also be seen, such as letters, ing room, setups for contemporary as the museum inside it: the Museum of photo albums and notebooks, which literature from prominent curators and Modern Literature. On 600 square me- provide a profound insight into the a pretty museum café on the garden tres the permanent exhibition in the thoughts and feelings of the writer. On level of the Schiller National Museum Museum of Modern Literature displays a tour through the exhibition the mul- round off the offering. More info: literary treasures from the 20th and timedia Marbach museum guide, an Address: Museum of Modern Litera- 21st centuries. The manuscripts from intelligent electronic guide, provides ture Internet: www.dla-marbach.de
Hotel tip: Park Hotel Stuttgart Messe/Airport
Very close
Where can you experience a relaxing stay and conduct effective conferences during the trade fair? Message presents hotels in the Stuttgart region.
The Park Hotel Stuttgart Messe/Airport, which was opened in Jan- uary 2011, is located in the heart of Echterdingen and initially im- presses with its proximity to the New Messe Stuttgart, the ICS Inter- national Congress Center Stuttgart and Stuttgart Airport. The S-Bahn station (urban rail) and a taxi rank are situated right on the doorstep and there is also an underground car park in the hotel with over 140 parking spaces and a further 310 public parking spaces available at the S-Bahn station opposite. The Park Hotel Stuttgart Messe/Airport has a total of 220 design-ori- ented guest rooms in different categories, which are equipped with natural materials such as oak flooring and bed linen made from 100 per cent cotton. 18 conference rooms with air-conditioning units and daylight offer the framework for events and can cater for up to 320 persons. The highlight of the conference area is the panoramic room on the top floor which offers a comprehensive view to Stuttgart, the Over 220 design-oriented guest rooms and 18 conference TV Tower and the Schwäbische Alb. The Park restaurant with an open rooms in diverse sizes make the Park Hotel Stuttgart Messe/ kitchen and the hotel's own brewery cater for the guests' well-being. Airport the ideal base for business. Further information can be found at www.parkhotel-stuttgart.de
Message 2 | 2011 44 Highlights 2011 Gastronomy tip: Antico Casale
17.12.10. – 11.09.11. Dolce vita From Bad Waldsee to L. A. – Rupert Leser, From wine tavern to gourmet temple: Photo Reporter Stuttgart has it all. Haus der Geschichte (House of History) Baden-Württemberg Antico Casale: The name of the trattoria in Echterdingen says it 10. – 14.06. all for many reasons. The Italian res- SWR Summer Festival taurant, managed by gastronomer Stuttgart Schlossplatz Adriano Lapiccirella, is located in proper style in a pretty, timbered 18.06. – 23.10. house from the 17th century. ARS VIVA. Laboratory And it impresses with its rustic, down- Kunstmuseum Stuttgart (Art museum) to-earth food offering. The moder- ately priced lunch menu with Italian 24.08. – 04.09. classics such as roast turkey in thyme Stuttgart and orange sauce and rosemary pota- Weindorf toes alternates daily. (Stuttgart The menu also boasts Italian delica- Wine Festival) cies, as well as meat and two fish Stuttgart dishes, to which the owner, who was born in a fishing village in Apulia, 27.08. – 18.09. attaches great importance. Reser- Musikfestutt- vation is strongly recommended. gart Stuttgart Further information can be found at In Antico Casale in Echterdingen one can enjoy down-to-earth www.antico-casale.de Italian cuisine in a historic and cosy ambience. 110323_ES-Anzeige 200x138,5-END_0 23.03.11 16:05 Seite 1
Raum für Begegnungen Das Neckar Forum in Esslingen
Altes Rathaus Osterfeldhalle
Herausragend | Stilvoll | Flexibel Seien Sie Gast oder Gastgeber – Esslingen live wir freuen uns auf Sie! Kultur und Kongress GmbH Ebershaldenstraße 12 73728 Esslingen am Neckar Tel. +49 (0) 711/ 41111-700 [email protected] www.esslingenlive.de Opinions
There are regular discussions in the daily press on whether the largest trade fairs take place in Hanover,
Las Vegas or Barcelona. Does the size really play such a decisive role? I think not! Because at trade fairs it is about meeting...yes, meeting who actually? At trade fairs I meet customers who are a lot less formal than when sitting behind the negotiation table, and I exchange a few decisive words with colleagues and bosses.
I see that a good presence can also impress investors. And I also hope to
meet other companies and other people who work in the same direction as
ourselves. In IT a new global infrastructure is being introduced through Cloud
Computing, and we are hereby creating important aspects of our shared fu-
ture. Are we fighting this future against each other? Or are we discussing
common ideas and routes? Some more close contact and get-togethers at a
trade fair would be good for this.
Of course, one's own stand is the most important at a trade fair, but we
shouldn't just be stand-oriented – at the trade fair it is also about “Competi- Prof. Dr. Gunter Dueck, Chief Technology Officer, IBM Germany, Mannheim tion Relation Management”. At the opera ball one looks around to see what “I sniff out the market in a trade fair.” others are wearing. At a trade fair I sniff out the market, spot future business and sound out the enthusiasm for products or the hesitation as a result of an assumed hype. It is about meetings, not just business deals. We also do this in our private lives. On a shopping trip we compare services and products, then we go home and surf the net a little just to be sure before making the purchase. In this sense specialist trade fairs are indispensable. Mega trade fairs set global trends, but to become familiar with new products and services, it should be smaller, more detailed, and more personal. For me, CRM does not only mean Customer, but also Company, Competition and Capital Rela- tion. Trade fairs are thus an ideal location for this – for example at IT & Business in Stuttgart.
Imprint Editor: Photos: Antico Casale, Working Municipality Authorities of Fax +49 (0)711 93 78 93-9, Messe Stuttgart, 70629 Stuttgart Group for Children and Youth Weilheim, Stuttgart-Marketing E-mail [email protected] Support, AUMA e. V., bluepool GmbH, Konstantin Tschovikov/ Print: Person responsible: GmbH Robert Bosch GmbH, Messe Stuttgart, Baden-Württem- Bertsch KG MEDIA PRODUCTION, Thomas Brandl Daimler AG, DLA Marbach, IBM, berg Ministry of Economic Affairs 70771 Leinfelden-Echterdingen in.stuttgart, Jan Kobel/KOSMETIK Editorial office and production: international Messe GmbH, Layout, composition, repro proof: Messe Stuttgart: correct. – Klaus G. Danner, Mathias Michaelis/DLA Marbach, Gerhard Baumann GmbH & Messepiazza 1, 70629 Stuttgart, 70182 Stuttgart, mmm message messe & marke- Co. KG, 71638 Ludwigsburg, Telephone: +49 (0)7 11/185 60-2436, Telephone: +49 (0)711 45 79-5 51 ting GmbH, Metabo, Microsoft Telephone: +49 (0) 71 41/688 96-3 Telefax: +49 (0)7 11/185 60-2305 Deutschland GmbH, Milla & Graphics: Gabriele Kleefeld Internet: www.messe-stuttgart.de Editorial staff: Partner, Parkhotel Stuttgart E-mail: Sabine Armbruster, Gerd Fleischer, Messe/Airport, Porsche AG, Advertisements: [email protected] Karina Grützner, Stephanie Josst, REECO GmbH, Reed Exhibitions Beck Medien- und Verlags-GmbH, Susanne Kirschbaum, Jens Kohring, Deutschland GmbH, RETRO 73732 Esslingen, Axel Recht, Silvia Stoll, Micaela Promotion GmbH, Rote Kapelle, Contact: Karin Weber, Wieber-Thielmann P. E. Schall GmbH & Co. KG, Tel. +49 (0)711 33 59 16,
Message 2 | 2011 46 beaufort8.de
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