Challenges of Trade Fairs Trade Fair for Machine Vision Recipes for Success in the Future VISION1 2010 Message 3 | 2010 Kontrolle Ist Gut

03 | 2010 4 Euro Message Trade Fairs Congresses Events Trades

Meeting place for bakers südback 2010

Business

Forum for contacts GlobalConnect 2010

High-tech

Challenges of trade fairs Trade fair for machine vision Recipes for success in the future VISION1 2010 Message 3 | 2010 Kontrolle ist gut. Vertrauen ist besser.

Pünktlichkeit ist in unserem Geschäft keine Tugend, sondern eine Selbstver ständlichkeit.

Wirklich wichtig ist Vertrauen bzw. ein Partner, dem man wirklich vertrauen kann. Ein Partner, auf den man sich in jeder Phase des Messeprojektes 100-prozentig verlassen kann. Ein Partner, der so exakt nach Plan arbeitet, dass die Standabnahme zur reinen Schlüssel über gabe und damit zu echter Freude wird. Ein Partner, der nicht nur mit, sondern auch weit voraus denkt.

Einen solchen Partner müsste man eigentlich mit Gold aufwiegen – doch wir wollen nicht gierig sein.

bluepool GmbH Messen I Events I Systeme I Equipment Gaußstraße 4 D-70771 Leinfelden-Echterdingen T +49 711 90214-0 F +49 711 90214-137 [email protected] www.bluepool.de

Sie finden uns auch in Salzburg und Shanghai Contents

News 04 Marketing strategy New advertising tactics for city and region 05 Editorial: “The New Messe Stuttgart as a good example“

Cover Story 08 Challenges of trade fairs Recipes for success in the future

Location Stuttgart 12 IT for Business Why Stuttgart is the ideal location for an IT trade fair 15 Potential and projects Community portrait: Bad Urach

Trade Fairs – Markets 16 Vision Growth in sight 19 IT & Business Kontrolle ist gut. More specialist themes 20 südback 19 Vertrauen ist besser. High-tech handcraft 21 GlobalConnect Markets for medium-sized businesses Pünktlichkeit ist in unserem Geschäft keine Tugend, 26 Pferd Stuttgart sondern eine Selbstver ständlichkeit. Equestrian sport as economic factor 28 interbad xx Wirklich wichtig ist Vertrauen bzw. ein Partner, dem Well-thought-out event concept man wirklich vertrauen kann. Ein Partner, auf den man sich in jeder Phase des Messeprojektes Media – People 40 Portrait: Elvine-Isabella Schuller, Head of 100-prozentig verlassen kann. Ein Partner, der so Legal Affairs & Insurance at Messe Stuttgart exakt nach Plan arbeitet, dass die Standabnahme Events – Congresses 42 Radio interference zur reinen Schlüssel über gabe und damit zu echter Impact of the rearrangement of signal frequencies 26 Freude wird. Ein Partner, der nicht nur mit, sondern on the New Messe Stuttgart and the ICS auch weit voraus denkt. 43 Magical atmosphere Ludwigsburg Christmas Market 2010 Einen solchen Partner müsste man eigentlich mit Gold aufwiegen – doch wir wollen nicht gierig sein. Stuttgart Sightseeing 44 An impressive collection Pig Museum Stuttgart 44 For a superior stay Parkhotel Ostfildern bluepool GmbH 45 Two in one Bella Italia (Stuttgart) Messen I Events I Systeme I Equipment Gaußstraße 4 28 D-70771 Leinfelden-Echterdingen Opinions + Imprint 46 Opinions Dr. Herbert Müller, President of the T +49 711 90214-0 Industrie- und Handelskammer Region Stuttgart F +49 711 90214-137 Imprint [email protected] www.bluepool.de

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3 Message 3 | 2010 News – Trends

Marketing strategy Stuttgart Marketing and Region Stuttgart want to concentrate their advertising tactics in the future and further enhance the tourism profile of the region.

As a tourist brand, Stuttgart and help of a new tourism strategy. Since another target group as "young its region are still playing catch up. February 2010 Dellnitz and his team, enthusiasts" (in general, experienced Tourism Manager Armin Dellnitz together with the Berlin-based agency travellers between 20 and 30 years of summarises the deficit: "To date po- Embassy under the management of age with a strong interest in themes tential guests have a blurred vision of Prof. Andreas Mack, have been pro- and events, which often forms the the tourism image of our region. moting the brand development. Ini- basis for a special occasion. There is thus not enough affection for tially it was necessary to define the the region. Now, however, it needs target groups and themes, establish a Sometimes less is more the emotional connection", according distinctness from competitors and to Dellnitz, "in order to attract people emphasise the special characteristics "We have assigned the travel to the region for a short stay". This is of the region. Dellnitz: "During the themes mobile, culture, pleasure and currently being encouraged with the action planning we had to clearly leisure to these target groups, each differentiate between the approach with different values and characteris- to guests who stay overnight and tics", explains Dellnitz, "and have "The region guests from the local recreation area". consciously associated adjectives will present According to Dellnitz, the focus such as challenging, tempting, crea- clear messages through-out Germany in the future is tive and relaxing with the individual to guests on "people who love travelling" (es- themes". The next step, creating a looking to stay tablished lone travellers and couples brand architecture, together with overnight." over 50 years of age) and "business visualisation, is still in the fine- Armin Dellnitz, travellers" (post-materialists between tuning stage. The marketing strategy Managing Director Stuttgart Marketing/ 40 and 59 years of age with middle- should be visible to others in 2011. Region Stuttgart high standards of living, who are in- "Sometimes less is more", thinks Marketing und terested in "precise top offers", make Dellnitz. The region will therefore Tourismus GmbH individual demands of their stay, but present clear messages in the future do not expect a special tourist offer). to potential guests looking to stay Dellnitz and his consultants define overnight."

Message 3 | 2010 4 Stuttgart has seldom been in the media so POST EXPO comes to Stuttgart Global trade fair much as during the summer of 2010 with the "S21" project. Images of the construction From 27 to 29 September 2011 the POST EXPO, and at the same time the work and protesting opponents of the billion- Courier and Parcel Logistics Expo, are Euro project were posted across the country taking place at the New Messe Stuttgart in the Filder region. The first-class trade and outside of Germany. Large projects gener- fair and congress, which has been orga- nized by the British company UKIP Thomas Brandl, ally experience great difficulty in Germany. Media & Events Ltd., is a leading global Company spokesman trade fair for the post, express post and at Messe Stuttgart There is well-organised resistance – and the mailing industry and is held at a differ- silent majority do not meet on the streets to ent location every year. The British trade fair organiser is demonstrate. The whole matter is a small reminder of the disputed construc- expecting over 200 exhibitors from all over the world at POST EXPO 2010, tion of the New Messe Stuttgart; only there the battle was not as severe and which is taking place from 6 - 8 October 2010 in Copenhagen. In 2009 the POST remained local. Perhaps the New Messe Stuttgart can also serve as a good ex- EXPO/Courier and Parcel Logistics Expo ample: Today, three years after its inauguration, (almost) all bridges have been took place at the Hannover Trade Fair Centre in Germany. mended and many past opponents are secretly proud of it. Whether one day it "The New Messe Stuttgart as a good example"

will be the same for "Stuttgart 21" nobody knows. But the new orientation of

the railway junction is very much in the interest of the trade fair centre and

the airport – by the end of this decade the new regional train line should op- Wolfgang Drexler, Walter Schoefer and Ulrich Kromer (left-right) at the opening of the info point. erate at the southern edge of our piazza and ensure optimal train connections.

We already have optimal air and road infrastructure, the airport is very Stuttgart – Ulm rail project Info point at the airport important in helping to increase the international character of our business. Today at many of the trade fairs 30 per cent of visitors are arriving by plane. Air travellers and trade fair visitors can obtain information on the Stuttgart – Ulm This shows how important transport connections are for trade fairs and rail project at the new info point at Stuttgart congresses. Our cover story "Challenges of trade fairs" shows what pieces Airport. "With up to 35,000 passengers daily the airport is the ideal location to make have to fit together so that exhibitors and visitors are satisfied. I would partic- a large proportion of the population aware of the Stuttgart 21 project", explains Walter ularly like to recommend the articles on the growing international commit- Schoefer, who, together with his Co-Man- aging Director Prof. Georg Fundel, the two ment of Messe Stuttgart and the export trade fair GlobalConnect, which is Managing Directors of Messe Stuttgart taking place here for the second time in conjunction with IT & Business. We Ulrich Kromer and Roland Bleinroth, as well as the spokesperson for the rail project are expecting many high-ranking visitors from the areas of politics and and MdL, Wolfgang Drexler, opened the info point between terminal 1 and 3. the economy. This is also important for an international trade fair location.

5 News – Trends

Shopping shuttle to Metzingen First-class field of competitors: Service offering Historic and classic car collec- From the start of September visitors tor Corrado and exhibitors to the New Messe Stutt- Lopresto with the winning - gart and the ICS have been able to avail car in the "Post- themselves of a shuttle service to the war" category, outlet city of Metzingen. From Thursday a Lancia Florida to Saturday a comfortable bus travels to 1955. and from the German factory outlet Mecca. The service operates four times a day and the pick-up/drop-off point is the main entrance at the Mövenpick Hotel, Retro Classics meets Barock 2010 with new participator record Stuttgart Airport. A total of six hotels in the trade fair centre/airport region are Classic cars in an exclusive ambience involved in this special offer. They offer attractive packages all focussed on the 230 first-class historic cars in the ic and classic cars FIVA a Mercedes-Benz theme of shopping in Metzingen. Travel Schlosspark in Ludwigsburg: Never be- 710 SS from 1929 emerged victorious. on the shopping shuttle bus is included fore were there so many cars at the Ret- A Bordward Isabella, made in 1956, was when the offer is booked. ro Classics meets Barock. Not only the awarded first place in the Festival of Whoever has not booked a hotel number of historic and classic cars, but Classic Cars for vehicles pre-1980. "We package can register at www.outletcity- also the quality, were impressive. Out of are proud that we were also able to metzingen.com, in one of the six partic- 60 cars, which were judged during the organize such a great event in these ipating hotels, at the Tourist Information Concours d´Élégance according to the difficult economic times", stated or- Office in Metzingen or at the Tourist rules of the global organisation of histor- ganizer Karl Ulrich Herrmann. Information Office at the airport.

Building site(s) by Ulrich Kromer, Spokesman for the management of Landesmesse Stuttgart GmbH. Summer recess

If one reads the technical press of the this time not only by m+a, but also by one service standard of the local trade fair trade fair industry, you could get the im- or other of the announcements in the company – and this, in comparison to other pression that this summer we broke away German daily gazettes, that the trade fair locations throughout Europe, is at quite from the "summer recess" period. Our companies no longer look "at the profit moderate prices. advisory body m+a reacted with astonish- margins". I would say that most trade fair A further advantage of the German trade ment that trade fair companies also some- companies understand the difference be- fair companies is the fact that we often times work together and concern them- tween revenue and profit and the result- work well and intensively with our custom- selves with the cost-effectiveness and ing economic constraints and have imple- ers or the relevant industry associations efficiency of their business. mented many decisions accordingly. and thus offer them the opportunity to Although sitting in a glasshouse, might I Sometimes, however, the view of our cus- jointly organise their trade fairs – some- point out, however, that the German trade tomers is contrary to this. Our customers times also with a negative effect on profit fair companies, in spite of the generally who accept significantly higher prices for margins that we must recoup, like it or tough competition, cooperate on matters often a clearly poorer service abroad and not, in other ways. where it makes sense and is feasible. then at home are happy to disagree to Now the quiet summer period of 2010 is There are a few examples of this; one only each necessary price adjustment – under- over. The upcoming trade fairs in Stutt- needs to think of the activities outside of standable, of course, from their point of gart this autumn (for example AMB, Germany or of O+S, which is jointly organ- view. Most German trade fair companies IT & Business, Motek, Südback, Vision, ised by Messe Stuttgart and Hannover in the top ten, which includes Stuttgart, etc.) are registering high bookings and Messe, Intersolar by Freiburg and Munich, have for many years recognised the the increasing demand from home and didacta by Hanover, Cologne and Stutt- necessity of entrepreneurial thinking and abroad will help leave our exhibitors and gart. A contradiction if I may also add, action, without challenging the high visitors satisfied with our trade fairs.

Message 3 | 2010 6 Ihr Vertragspartner der Messe Stuttgart.

Wenn Menschen zueinander kommen, um Neues zu erfahren und Meinungen auszutauschen, wenn Unternehmen einladen, um Produkte und Dienstleistungen vorzustellen – dann zählt das perfekte Zusammenspiel von Sprache, Bild und Licht. Wenn Sie Menschen perfekt erreichen wollen – dann sollten Sie auf einen Partner zählen, der Know-how, Erfahrung, Kreativität und Zuverlässigkeit mitbringt: uns.

www.neumannmueller.com Cover Story Trade Fair Location Stuttgart

Challenges of trade fairs "The most important thing is taking part": The Olympic motto no longer applies to trade fair visitors and exhibitors.

Managing Director of Messe Stutt- ful trade fair today must, therefore, offer real added gart, Ulrich Kromer, is confident: "In value to the visitor", states Bernd Autenrieth, spite of all the negative comments, I am Manager of Corporate Development at Messe Stutt- convinced that there will be trade fairs gart, knowingly. "For example by accompanying in the future. Also B2B and B2C com- congresses, first-class colloquia and workshops, munication will function in and via as well as different forms of an informative frame- trade fairs in the future. The question work programme." remains, however, how these events will look, where they will take place Trade fair, congress, framework programme and who will play what role. " If trade fairs previously were filled Messe Stuttgart boss Kromer confirms Auten- almost only with exhibitors and visi- rieth's observations. "In the future trade fairs will be tors, provided they had the right con- less and less like order-run shows according to the cept, at the right time and in the right old way and more and more like information, event location, then today this is no longer "Today it is and communication platforms." The fact that the case. Both core target groups of a necessary to think Messe Stuttgart is traditionally strong in this area trade fair organiser are estimating it to of new alliances will already come today as a benefit. "There has be harder than ever, not only since the and service always been a top framework programme, for onset of the economic crisis, in deciding example at AMB in the form of the manufacturing whether the time and effort of partici- dimensions." technology colloquium", states Autenrieth. "The pating in or visiting a trade fair has to be congress for the recreational and medicinal bath justified in financial terms. "A success- Ulrich Kromer, industry with presentations and workshops on the Managing Director, Landesmesse Stuttgart GmbH

Message 3 | 2010 8 Global presence: Messe Stuttgart and China Agricultural Mechanization Association jointly organise AGMET.

Synergy effects: The consensus here in Stuttgart is that trade fairs and congresses are optimal information platforms for specialist visitors.

dual trips. From the motorway directly into the car park, from there two minutes to the trade fair grounds – only in Stuttgart – this infrastructure is unique to Germany and Europe."

Web 2.0 marketing tool

If the time for the actual visit to a trade fair is getting closer and closer, then optimal preparation is becoming more and more important. "Messe Stuttgart is, therefore, aiming to provide all components of the actual trade fair including as much exhibitor information as possible on the Internet well in advance of the event so that visitors can individually plan their stay at an early stage", explains Autenrieth. Where do I find what exhibitors? What new products or services are being showcased? How can I optimally coordinate workshops and presenta- Challenges of trade fairs tions? Trade fair visitors can find up- to-date and reliable answers to these questions on the Internet site of the respective trade fair. The increasing efficiency demand- ed by specialist visitors for information acquisition is being met by Messe Stuttgart also through the use of additional new media. "Today visitors to theme of swimming pools, saunas and physio- trade fairs, but also more and more therapy can be seen at this year's Stuttgart-based guests at public trade fairs, are no longer interbad, which is taking place for the 62nd time. only using the classic Internet tool for The Spa Market Conference will be part of the inter- preliminary research", states Auten- bad congress for the third time. Also for most of our rieth. "They also exchange ideas and other trade fairs we or the respective organiser, opinions in advance of the trade fairs together with competent partners from industry, re- via Internet forums, web blogs or search and media, focus on synergy effects of trade other such online formats known fairs, congresses and framework programmes." under the collective term 'Web 2.0'". Such synergies comply not only with the need Prof. Dr. Ralf T. Kreutzer, Professor for communication and the manner of communi- for Marketing at the Technical Univer- cation of trade fair visitors, but they also help peo- sity for Economics in Berlin, confirms ple to use their time optimally during the trade fair this in the study "Trade Fairs in 2020" visit. Because today trade fairs have to be as short conducted by the Association of the and informative as possible. "The general trend is "We have to be a German Trade Fair Industry (AUMA): three-day events and single-day visits", states trade competent and "The tasks of trade fair organisers con- fair developer Autenrieth. "The optimal infrastruc- global service sist, therefore, in identifying the rele- ture of the New Messe Stuttgart and its direct provider for our vant virtual communities, supporting location at the airport create invaluable advan- their formation on the Internet and, tages of our location in the Filder region in terms customers." at the same time, creating "meeting of national and international competition. Also places" within the trade fair concepts, with the high number of people making indivi- Roland Bleinroth among others", says Kreutzer. Managing Director, Landesmesse Stuttgart GmbH

9 Message 3 | 2010 Cover Story Trade Fair Location Stuttgart

Successful trade fairs come about as a result of close State-of-the-art ticketing systems are only one of cooperation between partners in research and business. the many features that make a trade fair visit quick.

The New Messe Stuttgart recently became active on Web 2.0, also with several online offerings.

"If the theme for a personal meeting marketing mix." The management and transfer is presented and discussed prior to of knowledge are gaining more and more impor- the trade fair in the relevant commu- tance at trade fairs and additional demands nities, one includes – key word, are being made of employees of trade fair compa- 'Customer Integration' –, the target nies. "Our employees must be competent service group in the development process providers and partners to our customers", points and thus achieves an optimal rela- out LMS Managing Director Kromer. "We will tionship with the target group increasingly have to learn the needs of exhibitors because virtual central incentives for and, above all, to understand their products in meeting in the real world, i.e. at the more detail." trade fair, are communicated." Also for this reason the already traditionally For this reason the New Messe close cooperative ventures with networks and so- Stuttgart is also using digital tools called clusters, in terms of organisation and con- for customer acquisition and cus- tent, will become even more important in the tomer retention. Autenrieth: "We "Specialist trade future than they are now. "We create trade fairs are currently running a pilot project fairs must offer with our partners from business and research", is with online offers for IT & Business, real added value how Autenrieth explains the recipe for success in interbad and Süddeutschen Spiele- through congress- Stuttgart. "In this regard, the University of Stutt- messe, among others, on social net- gart, the Fraunhofer Institutes and networks such es and working sites such as Facebook, as Photonics BW, a competence centre supported Twitter and Xing. For me they are workshops." by the Federal Ministry for Education and Re- the most important additional in- search for promoting optical technologies, are all struments in a modern trade fair Bernd Autenrieth, involved. Or the Baden-Württemberg state Manager of Corporate Development, Landes- messe Stuttgart GmbH

Message 3 | 2010 10 agency for electric mobility and fuel new, European regional dimensions." Messe Stuttgart also provides support cell technology, sponsor of our trade A further trend of trade fairs, accord- here. With its state-of-the-art tech- fair i-Mobility in spring. The list ing to trade fair boss Kromer, is the nology among other things. "In place could go on and on." increasing number of cooperative of classic trade fair vouchers exhibi- A good example of how future- ventures between the individual trade tors can today, for example, request oriented trade fairs develop in Stutt- fair companies. "This ensures", states access codes from our IT department gart from cooperative ventures with Kromer, "increasing market pressure." and send them by e-mail to their competent partners is also Consense, The latest example of such a collabora- customers", explains Autenrieth. You an international congress with a tion in Stuttgart is the combination of then register these simply online for specialist exhibition on sustainable the Cologne-based Digital Manage- the trade fair, print your ticket out building, which will take place again ment Solution Expo (DMS EXPO) and yourself and come to the trade fairs in the Filder region next year on 29 IT & Business. Europe's leading trade and avoid the queue! and 30 June. "This event has its roots fair for enterprise content and docu- For all planning purposes in ad- in the congress of the German Sus- mentation management will take place vance of the trade fair and effective tainable Building Council", states Au- in the future at the same time as the transfer of knowledge during the tenrieth. "Together with this associ- Stuttgart-based IT trade fair – this year event: Specialist, and of course public ation we have developed a suitable from 26 to 28 October. trade fairs, must essentially do one trade fair." And with success because In the end the truism remains: A thing, now and in the future: impress Stuttgart is optimally suited for this trade fair can, provided all modern their visitors. This is a real challenge with the densest network of archi- marketing measures are imple- in today's area of conflict between tects, engineering offices and service mented, only be successful if exhibi- information overload and a high providers in Germany. tors invite their customers. The New requirement for information.

Messe Stuttgart as a global service provider

Whoever wants to be successful as a trade fair company also in the future in a market with progressing frag- mentation and specialisation and con- stantly increasing competitiveness must be more innovative. "It is necessary to think of new alliances and service dimensions", says Messe Stuttgart Managing Director Roland Bleinroth. "We have to be a competent and global service provider for our customers. This means that to a certain extent we have to give our already existing trade fairs such as, for example, Intervitis Interfructa, R+T and interbad, both an international and regional orientation." (Read about this also on page 36.) "On the one hand", continues Bleinroth, "there is the global brand, also when perhaps the former world leading trade fairs are becoming continental trade fairs. On the other hand, we must not forget, in view of globali- sation, the so-called domestic market, the regional and cross-regional environment. Whereby here we should not think on a small scale, but rather in

11 Location Stuttgart

IT for Business

The second IT & Business will take place in the Filder region from 26 - 28 October 2010. The registration figures show that Stuttgart is the ideal location for an IT trade fair for medium-sized companies. The Stuttgart-based IT & Business brings together medium-sized companies and the IT industry.

A survey conducted by the statis- neering) are located in direct proxi- vested by companies from the region tics office Eurostat in Luxembourg re- mity to their most important indus- of Stuttgart. The ideal combination of vealed that the region of Stuttgart is try customers because they are basic and applied research and de- the most formidable IT location in located all over the region surround- velopment enables theory to be put Europe. Nowhere else is there such a ing the state capital. They offer soft- into practice quickly and effectively high proportion of people employed ware solutions, services and the and this is reflected by the region's in high-tech industries. IBM, Hew- necessary technical in-frastructure, consistent records in the number of lett Packard, Alcatel Lucent and together with a variety of medium- patent registrations, thus strengthen- T-Systems have their German and sized companies from the IT and ing the position of the Stuttgart European subsidiaries here in the communication technology sector region as Europe's number one high- region of Stuttgart. The German who are located here – in recent years tech location. branches of technology companies well over 6,000 small and medium- The Stuttgart-based trade fair IT such as Agilent Technologies and Al- sized IT companies have been set up. & Business has established itself right tair Engineering GmbH (global lead- In addition, there are global players from the start as an ideal, cross- er in the area of computer-aided engi- such as Daimler, Bosch, Porsche, regional platform for IT companies Stihl, Trumpf and numerous other and decision-makers from medium- companies of international standing, sized companies. After its successful some of whose IT departments are première in 2009 with over 300 ex- indeed larger than many medium- hibitors and more than 6,500 special- sized IT specialists. ist visitors the event, which is taking place from 26 - 28 October 2010, will Business and research enter the next round with optimism. "In spite of the difficult economic With the IT region of Stuttgart in climate, we were able to achieve very the leading European position, its good results for the first event", says research infrastructure is of a first- Ulrich Kromer, Managing Director of class international standard. Of the Messe Stuttgart, happily. "We will not The region of Stuttgart is total amount spent by German com- alter our clear trade fair concept, Europe's no. 1 location for IT. panies on research and development, which has worked well with the mar- more than every tenth Euro is in- ket. We will, however, further expand

Message 3 | 2010 12 In 30 Minuten erreichen Sie ausgeruht den Flughafen Stuttgart und

Global players die neue Landesmesse. of the IT industry such as IBM (in picture), Hewlett Packard, Alcatel Lucent and T-Systems have branches in the region of Stuttgart.

the contents of the specialist themes we are offering exhibitors and spe- and the framework programme (Read cialist visitors synergy effects", em- about this on page 19) and thus offer phasises Kromer, Managing Director Sie  nden uns in einer herrlich grünen IT experts and business decision- of Messe Stuttgart. "In addition, with Oase vor den Toren Stuttgarts. makers more room for exchanging the cooperative venture we are taking technical ideas and information." a big step closer to achieving our Also for this reason Koelnmesse medium-term aim of bringing to- Unser kostengünstiger Hotel-Shuttle and Messe Stuttgart recently agreed gether 750 to 1,000 exhibitors and entführt Sie aus dem hektischen Messe- to concentrate their competencies 20,000 framework of the long-term alltag in eine Atmosphäre der aktiven in the area of IT events. The Digital cooperative venture, Messe Stuttgart Entspannung. Schöpfen Sie Kraft in un- Management Solution Expo (DMS will assume the role of organizer serer großzügigen Sportanlage mit Fit- EXPO), Europe's leading trade fair for of IT & Business and DMS EXPO; ness-Studio, Tennis- Squash-, Badminton- enterprise content and documenta- Koelnmesse, as a co-organizer, will tion management, will take place in provide support to both trade fairs. plätzen und Indoor-Golf-Anlage sowie in the future as an independent event Thus experiences and networks will unserer Wellness- und Saunalandschaft parallel to IT & Business. "This way also be maintained in the future. mit Natur-Badesee. Das gutbürgerliche Hotel-Restaurant verwöhnt Sie mit raf-  niert zusammengestellten Gerichten. Three questions to: Gönnen Sie sich diesen Ausgleich – Anke Senne-Bunn Sie haben es sich verdient. Managing Director of Bäderbetriebe Stuttgart (Stuttgart Swimming Pools and Spas)

The difficult economic climate has also had an impact on the swimming pool 1 and spa industry. Has Stuttgart been spared of this? Unfortunately, the economic crisis also hit the swimming pools and spas in Stutt- gart. Although no pools were closed, many services were limited, for example shorter opening times. Already in recent years there were also internal restructuring processes in Tagungs- und Sporthotel ARAMIS an effort to reduce costs: in energy management and by more flexible employment of Siedlerstraße 40-44 staff, etc. 71126 Gäufelden-Nebringen In spite of the tense financial position many companies provide financial Telefon: 07032 / 781-0 2 support to public pools and spas. What's the situation in Stuttgart? The city of Stuttgart has stood by its pools and spas and did not close any of www.aramis.de them during the crisis period. Even if pools, except for swimming classes, are not part of a compulsory task of a community, they represent a value, a so-called flexible location factor, which can, however, affect a community hard if it is lacking. Every Euro for a pool is, therefore, a worthwhile investment in the creation of public value. For this reason the "Public Value Award for the Public Pool" will be present- 3 ed at this year's interbad 2010. What significance has the trade fair for you? interbad, of whose advisory council I am a member, opens up the possibility for swimming pools and spas in Stuttgart and other places to make people aware outside of the state of Germany's and Western Europe's largest mineral water treasure. In 2010 delegations from China and the Czech Republic will also visit our minerals baths and spas. At the last interbad we had visitors from Japan, Russia and Spain.

13 Message 3 | 2010 Message 3 | 2010 Location Stuttgart

Stuttgart Faces (17): Claudio Urru, star chef "Stuttgart is a culinary hot-spot"

Stuttgart Airport – always in the region. In the 'top air' restaurant we also do not It is clearly attractive to be a chef, particu- follow every short-term culinary trend. Our larly when you are younger and you can go guests will not find out-of-season, im- abroad and work. The fact that I never fled ported vegetables or molecular cuisine, the nest is simply because of my love for strawberries in December, or an excessive- Stuttgart and its surrounding area, its ly strong Asian influence. Instead we, scenic and culinary variety, my preference together with our suppliers, focus on for quality and continuity and also a absolute freshness, creativity, top quality certain down-to-earth quality. and prefer when it is possible to source Claudio Urru, star chef, head chef Only because the 'top air' restaurant has the excellent products from the region. and managing director of the 'top air' now been receiving a Michelin star rating This doesn't mean that I exclude exotic restaurant. every year for almost two decades, and treats. Some of my specialities include, the fact that my team and I try every day among others, "Roast kidneys from to deliver top-quality services to our American Beef" or Kobe beef in different Born in 1971 in Esslingen am Neckar, did guests, I don't have to have gourmet variations. I simply have fun with unusual her apprenticeship in the region, head cuisine at home every day. I come from an and excellent products. chef and managing director of the 'top air' Italian family, which is not hard to discern This way we are ultimately contributing to restaurant at the airport since 2002: Who- from my surname, and outside of work the diversity of Stuttgart in 'top air' with ever knows a little bit about me knows I I still enjoy my mother's pasta dishes best. our own culinary design, which for not grew up with Stuttgart and feel really Or I go for a cycle with my family on such a big city is excellently positioned in good here with my family. After my train- my day off, for example, to Remstal and matters of top gastronomy in comparison ing in Hotel am Schinderbuckel in Filder- have lunch there in one of the local wine to other places. Each of my colleagues has stadt, I worked for Vincent Klink in the bars. Because in a good Swabian "Boiz" their own individual cooking style and their Wielandshöhe restaurant, then for Martin you always get something tasty on the own personality. This makes Stuttgart Öxle in the Speisemeisterei and from 1995 plate, by all means something which a real culinary hot-spot – with its really for Rainer Sigg in the 'top air' restaurant at tickles my fancy! special charm.

Message Series: Bars in the Stuttgart region (18)

Fischers

Where to after the trade fair or congress? In this series, Message has selected bars from the Stuttgart region for you to try out.

Perhaps purists will not identify 'Fischers' in Lein- felden-Echterdingen as a bar Enjoy the sun: The sun terrace at upon first glance; upon the 'Fischers' with approx. 80 seating places. second glance one sees the attractive bar area with a cosy lounge which has everything that one needs to relax and unwind after a stressful trade fair day: an extensive range of cocktails, select wines and whiskeys and exquisite spirits. Who- ever meets in 'Fischers', which is only two kilometres from the new Stutt- gart Trade Fair Centre, can enjoy Mediterranean cuisine there served from midday; in the afternoon 'Fischers' changes into a café with a varied selection of cakes and pies from the confectionery. In good weather the terrace offers 80 seating places so guests can enjoy the sun. Information: Fischers, Bernhäuser Strasse 28, 70771 Leinfelden-Echterdingen, Tel. Relax inside: Bar area with cosy lounge. +49 (0)711 78260787.

Message 3 | 2010 14 www.parkhotel-ostfildern.de

Wireless LAN in allen Zimmern Herzliche Professionalität vor den Toren Stuttgarts. Drei-Sterne-Komfort-Zimmer und erstklassige Gastronomie

Kreuzbrunnenstraße 103 · 73760 Ostfildern Telefon: (0711) 341 688 -0, Fax: -430 The old town [email protected] of Bad Urach in the style of the Late Middle Ages is perfect for shopping and taking a stroll. Potential and projects Lots of communities around Stuttgart are important business locations of the state. Message is presenting them in a series. In this edition: Bad Urach.

Spa town, thermal oasis, small, sives), Minimax and Eissmann to but sophisticated, business location: decide in favour of this location – Hauptbahnhof Bad Urach, with almost 13,000 a healthy mix of industry. Nur 6 bzw. inhabitants and located at the heart The offer of industrial space 7 Kilometer Ostfildern of the Schwäbisch Alb, is everything varies in comparison: In the Hengen Neue zur Messe! Messe in one. The fact that a baker from industrial park almost over 31,000 ANZEIGE Bad Urach invented the Swabian square metres is completely de- Flughafen pretzel almost no longer comes as veloped, a further 40,000 will be de- Filderhotel a surprise. veloped shortly. The industrial area As a spa town, Urach with over is located directly on the B 28; the 400,000 overnight stays and approx. A 8 motorway is approx. 20 minutes 750,000 day guests on an annual away. Other construction sites are basis, is the most important tourist available to companies who wish address in the area of Reutlingen. A to set up in the industrial area of variety of pleasant location factors "Henger Weg Wittlingen". also convinced global companies By car you can quickly reach the such as Hugo Boss, Sika (manufac- new Stuttgart Trade Fair Centre and turer of chemical product systems airport from Bad Urach via the A 8: and industrial sealants and adhe- estimate 45 minutes for this.

Bad Urach also benefits from Verkehrsgünstig its location Ruhig im Grünen gelegen between the Komfortabel ausgestattete Zimmer university cities Tiefgarage und Parkplatz kostenfrei of Tübingen, Ulm Restaurant · W-LAN and Stuttgart.

In den Anlagen 1 73760 Ostfildern-Nellingen Telefon: (0711) 34 01 95 -0 · Fax: - 55 15 Message 3 | 2010 [email protected] www.filderhotel.de Trade Fairs – Markets

TRADE FAIR CALENDAR

13. – 16.10. | interbad 22nd international trade fair for swimming pools, pool and bath technology, saunas, physiotherapy and wellness

14.10. | Flok Plus Istanbul WOW Convention Center Yesilköy

16. – 19.10. | südback Trade fair for the bakery and confectionery trades

22. – 24.10. | PFERD STUTTGART Trade fair for horses and riding

22. – 24.10. | ANIMAL Exhibition for pet ownership

26. – 28.10. | IT & Business Trade fair for software, infrastructure and IT services The international machine vision industry is meeting at VISION in Stuttgart.

26. – 28.10. | DMS EXPO Europe's leading trade fair and conference for enterprise, content, output and documentation management Growth in sight 26. – 27.10. | GLOBAL CONNECT Forum for international contacts and investments The industry for industrial machine vision is leaving behind the low-points of the past crisis year at 29. – 30.10. | FACHDENTAL SÜDWEST Specialist exhibition of the south-west German VISION 2010. dental industry

06. – 07.11. | wir heiraten! No doubt: 2009 was also a year There are currently positive mes- The Wedding Fair of drastic declines in sales for the sages on increasing sales figures mainly machine vision industry, which was an from all supported industries of indus- 09. – 11.11. | VISION industry that was so successful in trial machine vision, such as machine International trade fair for machine vision recent years. But in 2010 these are and system construction, plastic and already a thing of the past. rubber machine construction, as well as 12. – 21.11. | Stuttgart MesseHerbst "Strong growth in the first half of the robotics and electronics industry. with Int. Mineralien- und Fossilienmesse, 2010 is signifying a recovery on a "The incoming orders in the first Familie & Heim, Int. Verbrauchermesse für Küchen broad scale", enthuses Dr. Olaf Mun- half of 2010, in particular in the area of und Einbaugeräte, HOBBY & ELEKTRONIK, kelt, Chairperson of the Executive machine vision components increased MODELLBAU SÜD, SÜDDEUTSCHE SPIELE- Committee of the VDMA Machine so much that currently even the supply MESSE, KREATIV- & BASTELWELT, BABYWELT, Vision Group. "In the past year the chains are becoming a little unsettled", eat‘n STYLE German machine vision industry, with explains Munkelt. "The sudden upturn 27. – 28.11. | PET-VET its still very young history, had to deal in demand can not be satisfied quick Pets' day from bpt, LV Baden-Württemberg for the first time with a decline in sales enough. Delivery times have thus been with industry exhibition of almost over 20 percent in compari- extended in some cases." son to 2009. Personnel cut-backs Overall the VDMA Machine Vision 28. – 29.11. | hair & style management were largely able to be avoided through Group assumes significant improve- Trade fair for hairdressing equipment, cosmetics, the implementation of reduced ments to growth against this back- nail design, shop management and fashion working hours and other measures." ground and is raising the prognosis for with championships The 6,300 highly qualified employees the development of industry sales in in the industry have now created, the German machine vision industry 15. – 23.01. | CMT 2011 according to Munkelt, the best condi- from five to ten percent. Munkelt: "The Int. Exhibition for Caravans, Motoring, Tourism tions "for a successful catch-up to the current revival of the machine vision old sales records." industry is based on two factors.

Message 3 | 2010 16 Futura_Leonberg_ANZ_75/297 28.10.2008 10:29 Uh

First-Class significant replenishment of stocks which, in turn, further drives in- zu Messe-Mini-Preisen coming orders up." The recovery of the machine vision industry is reflected also in VISION 2010. The developers of the Stuttgart-based world leading trade fair for machine vision (9 – 11 No- vember) are estimating, for this reason, a significant growth in the number of exhibitors to over 300 companies. All key-players are back on "Strong growth in the board and several companies who had to take a break in 2009 have re- first half of 2010 signi- gistered again: some of whom want to even enlarge their stands in 2010. fies a recovery of the Also the number of exhibitors machine vision industry." coming from abroad, which remained constant at over 40 percent in the Dr. Olaf Munkelt, Chairman of the previous years, remains the same: In Executive Committee of the VDMA trade fair halls 4 and 6 exhibitors Machine Vision Group from approximately 30 countries are expected on a total exhibition space of 20,000 square metres. For the first time there will be an international On the one hand, projects that were pavilion at VISION". Here up to ten put on hold are starting up again. On foreign companies, who to date have the other, the storage/warehousing not been represented at the world stocks were heavily reduced in the leading trade fair in Stuttgart, will past year. Customers are reacting to have the opportunity to present their the current supply shortages with a innovative goods and services.

139 Zimmer 3 Appartements 5 Etagen TRADE FAIR TICKER mit Klimaanlage 5 Tagungsräume WLAN im gesamten 23. – 25.04. | Invest Haus verfügbar Approximately 14,610 visitors attended Restaurant mit the Stuttgart-based finance trade fair internationaler Küche Invest, Germany's largest event for insti- Parkplätze und tutional and private investors. The num- Tiefgarage ber of visitors was slightly above the high Consense 2010 at the new Stuttgart direkt am Hotel level of the previous year and was confir- Trade Fair Centre ended with a record Shopping Center mation once again of the event being a number of visitors. in 2 Gehminuten Stadtpark vor der Tür compulsory date for the finance industry. system solutions in laser material pro- 08. – 10.06. | O & S cessing – more than the figure registered With its strong course the second interna- two years ago and in spite of the still tional trade fair for surface treatments and tense economic situation. coatings showed important signs of an Schon gebucht? AMBER HOTEL upward trend in the industry. 326 exhibi- 22. – 23.06. | Consense Leonberg/Stuttgart: tors from 14 countries showcased energy- Top marks to Consense 2010 in the new Faire Preise, guter Service, nah zur Messe and resource-efficient products, as well as Stuttgart Trade Fair Centre: The interna- application possibilities in surfacing tech- tional congress and the affiliated trade fair nology, to 4,570 visitors. on the theme of sustainable building en- Messe-Mini-Raten ded with a record number of visitors. Al- 3 Minuten zur Autobahn A8/A81 08. – 10.06. | LASYS most 1,900 visitors from 26 countries and S-Bahn Anschluss Stuttgart City 3,870 visitors came to Stuttgart for the double the amount of exhibitors compared 20 Autominuten zur Messe Stuttgart second LASYS, international trade fair for to 2009 were guests this year in the ICS. HBF Stuttgart: 15 km Flughafen-/Messe-Taxi zum Fixpreis

AMBER HOTEL Leonberg/Stuttgart Römerstraße 102 - 71229 Leonberg ¤ 07152/303-3• Fax 07152/303-499 [email protected] 17 Message 3 | 2010 www.amber-hotels.de Trade Fairs – Markets

Fachdental Südwest 2010: Gentle dentistry with laser technology

The use of laser systems also has the help of lasers resulting in less many advantages in dentistry. But blood and trauma. unfortunately there is not a laser Possible areas of application here which is universally applicable for are the removal of small tumours all dental purposes and the choice and changes to oral mucosa. Other of the right system can often be applications include, among oth- rather difficult in practice. ers, draining abscesses, removing The development of general laser wisdom teeth or root apexes from technology began roughly in the teeth. 1960s. Its wide application has been Visitors to Fachdental Südwest possible in the area of dentistry on 29 and 30 October 2010 at since the middle of the 1980s. the new Stuttgart Trade Fair Centre The wave length of the beam can find out where the use of emitted is considered as the most laser systems makes sense and important distinguishing criterion what type of laser is suitable for for the purpose. Laser is today more what purpose. widely used in the so-called con- The trade fair organised by the servative dentistry, i.e. endodontics dentists from Baden-Württemberg (root treatments), periodontics and and Palatinate, as well as its almost State-of-the-art technology is a given dental surgery. 200 industry partners, is since many today in many dentists. Also for surgical operations in the years among the most important area of circulating oral mucosa regional events of its kind in all of operations can be performed with Germany.

Rundum gut aufgestellt Full Service auf der Messe Stuttgart

Stand-Catering Besuchergastronomie Veranstaltungs- und Messeshop Gastro Card Kongresscatering

Auf der Messe Stuttgart treffen hochkarätige, internatio Ob für Ihr StandCatering am Tag oder Ihre StandParty am nale Teilnehmer zusammen. Das Publikum ist so vielfältig Abend, ob in den Bistros und Restaurants oder mit zusätz wie die Veranstaltungen selbst. lichen Services wie dem Messeshop und der praktischen Gastro Card – wir bieten Ihnen die passende Lösung – ARAMARK, verantwortlich für das gesamte Catering der sowohl für’s große Ganze als auch für die kleinen Details. Messe, stellt sich auf die unterschiedlichen Anforderun gen mit Flexibilität, Professionalität und internationalem Lassen Sie sich auch von unserem hochwertigen Knowhow ein. Veranstaltungs und Kongresscatering begeistern.

ARAMARK Restaurations GmbH i. Hs. Landesmesse Stuttgart GmbH Fon +49 (0) 711.185 60 31 00 [email protected] 70627 Stuttgart Fax +49 (0) 711.185 60 31 11 www.aramark.de

2812_Anzeige_Messe_Stuttgart_2001 1 19.11.2009 13:57:47 Uhr IT & Business 2010: enhanced programme More specialist themes

According to the positive feedback received on the framework programme at the première of IT & Business last year, the offering from 26 to 28 October 2010 will be further enhanced. Therefore, visitors will have the possibility at five specialist forums, theme parks and special shows, as well as at the trade fair with around 400 providers of IT solutions and services, to obtain information on how to optimise processes using IT solutions and save costs. After the successful first event last year Messe Stuttgart is expecting 8,000 to 10,000 decision-makers from companies at the second IT & Business. The specialist public consists of mainly managing directors, CIOs and IT managers, who are responsible for (co-)making decisions on investments in the IT departments of companies. At IT & Business, the unique meeting place in south Germany in 2010, they are meeting international market leaders and IT service providers. "The first-class and already diverse framework programme is an important part of the trade fair concept of IT Its high-quality and practice-oriented framework pro- & Business", states Ulrich Kromer, Managing Director of grammes is one of the many plus points of the Stuttgart- Messe Stuttgart. "There visitors can obtain specific and based IT & Business. practical information on IT themes that are relevant for their daily work."

06/139-14/2 AZ_ MessageFe#F8B90 15.01.2008 10:28 Uhr Seite 1

ANZEIGE LE deutsch STADT

Wenn Sie zur Neuen Messe Stuttgart kommen, sind Sie schon in Leinfelden-Echterdingen. Und hier finden Sie selbstverständlich auch alles andere, was eine Messestadt ausmacht: Hotels, Restaurants, Kultur, Natur, Sport, Erholung ... mehr Info unter www.welcomecity.de

19 Message 3 | 2010 Trade Fairs – Markets

High-tech handcraft Modern bakeries attach importance to innovative shop concepts and energy-efficient lighting systems.

Cash register system with a display showing advertisements appropriate to the purchase.

Modern bakeries have long had experience." In the case of a new build- nothing in common with simple bread- ing, says Mayer, attention can be paid roll sales points. Instead, attractively to modern lighting systems with LED designed shop concepts with comfort- lamps right from the start. "In the long able seating areas, the skilful use of term, the higher acquisition costs are light and lots of natural materials such in all events worthwhile on account of as wood and stone attract customers, the significantly improved energy encourage consumption and ensure efficiency and the considerably longer loyalty to the shop in the long-term. service life", affirms the professional "With regard to materials, the furnishings specialist. trend is back to nature, to a clear and The intelligent use of energy is also simple design", explains Michael the central focus in the considerations Mayer of AHA!-Einrichtung, who of Heino Scharfscheer from the Tech- will be represented with his innova- nical Information Office of the Ger- tions alongside many other exhibitors man bakers' trade. "In the case of new at Südback in Stuttgart (16-19.10. buildings, heat recovery, among other 2010). "Best technology, optimum things, plays an important role", says light, well-thought-out processes are Scharfscheer. "The waste heat from a must for bakeries today", stresses baking ovens can be used, for example, Mayer. "After all, the customers should for heating water. He sees more energy feel good and enjoy their shopping saving potential in the correct use of refrigeration technology and in the "use of baking ovens in accordance with actual needs". Cash register systems from the company Vectron, which will also be on display at Südback in Stuttgart, are intended specifically to support sales. Their three-part customer displays can be controlled, so that, for example, when a sandwich is being pur- chased advertisements for soft drinks Specialist forum for bakers: Südback in Stuttgart. are shown.

Message 3 | 2010 20 Modellbau Süd 2010: Important meeting point Change of track for medium- sized businesses: The Stuttgart trade fair autumn GlobalConnect in Stuttgart. 2010 will be something special: For the first time, visitors can look forward to eight trade fairs. In addition to the Internationale Mineralien- und Fossi- lienbörse, Familie & Heim, Hobby & Elektronik, Kreativ- & Bastelwelt, Modellbau Süd, and the Süddeutsche GlobalConnect 2010: Economic opportunities in the Gulf region Spielemesse, for the second time Baby- welt and the premiere of the eat’n Markets for medium-sized businesses STYLE gourmet trade fair will be held. Modellbau Süd from 18 to 21 On 26 and 27 October, at Global- annual economic growth rates of November will this year again pre- Connect, the forum for internatio- around eight per cent on average, and sent numerous product innovations. nal contacts and investments, me- keep to their state expenditure and Special excitement is promised by, dium-sized companies can obtain in- investment plans despite the global among other things, the 5th Euro- formation on, among other things, economic crisis. The governments pean N-Scale Convention with im- the new economic opportunities in there invest above all in sustainable pressive demonstrations from Ger- the states of the Gulf region, which infrastructure projects and, in the many and abroad. This track width are developing to become an increa- long term, attach importance to pro- is the main point of interest in the singly important sales market for moting the "non-oil economy" in or- model railway section and will German exports. In recent years, der to reduce the current dependence also be represented by a number of thanks to the oil boom the Gulf on the export of raw materials and at dealers and exhibitors. states have been able to record the same time to create new jobs.

IT & Business 2010: A definite date for the calendar Offizieller Vertragspartner der Stuttgarter Messe IT & Business, The Stuttgart trade fair for software, infrastructure and IT Ihr Lösungsanbieter für services, has developed to become a definite autumn date for the sector. For this Sicherheitstechnik reason, the sector association BITKOM, . Zutrittskontrollen which is also the technical supporter of . Störmeldungen . Video & Medientechnik IT & Business (26-28.10. 2010), is . Firewall extending its commitment, and from this year will also be organising the BIT- KOM Executive Night during the IT trade fair. At the end of the first trade fair day, BITKOM and Messe Stuttgart will invite guests to the top evening event, at which 500 to 600 managing directors, chairmen of company boards, CIOs and political decision makers will meet for an open dialogue. Within the framework of IT & Business, the sector association BITKOM also organises events for its top committees, thus also underlining the significance of the IT trade fair for south Germany. After the successful premiere last year, Messe Stuttgart expects around 8,000 to 10,000 specialist visitors to the trade fair centre on the Filder. Wir knacken jede Nuss

Hoppenlaustrasse 3-5 . 70174 Stuttgart Tel. 0711/22 00 778-0 . [email protected] www.ziegler-systemhaus.de 21 Trade Fairs – Markets

Cookery theatre Cooking at trade fairs and on TV is not exactly a recent invention. The first TV chef was already on the air just two months after the channel

started broadcasting. Star chefs show the way: At eat‘n STYLE in Stuttgart too, food entertainment is a must.

Mature German Message readers gramme "Wilmenrod bittet zu Tisch" practical tips to interested viewers, will probably remember him. His name enjoyed then what many of his succes- who after a while, though, found this was Carl Clemens Hahn, but he used sors today probably dream about: a TV- too fussy. the more attractive-sounding name monopoly. The cookery chat-show was there- Clemens Wilmenrod, and in February In 1958, East German TV followed fore followed by the cookery competi- 1953 he made a pilot programme for suit: With around 600 instalments tion, for example the "Küchenschlacht" what was then the Nordwestdeutsche of his programme "Der Fernsehkoch on the German TV station ARD. Here, Rundfunk TV station, thus becoming empfiehlt", Kurt Drummer became amateurs compete at cooking, with Germany's first TV chef. Together with the TV star of the East. More cookery professional chefs acting as judges. But his wife and a grill named "Hein- programmes followed. In the 1970s, also the Biolek version, in modified zelkoch", Wilmenrod creations in- TV chef Max Inzinger coined the form, is still in demand, for example in cluded a quite normal minced-meat phrase that is today still heard in every the show "Lafer! Lichter! Lecker!" on dish, which he – like a TV marketing cookery programme: "Here's one I the TV station ZDF. professional – commended to his audi- prepared earlier". In the 1980s, TV eat‘n STYLE (19-21.11.) in Stutt- ence as "Arabian horseman's meat". cookery show formats still laid the gart will also feature star chefs such as Every Friday at 21.30, his fans were emphasis on service, but the real TV Stefan Marquard and Alexander Her- glued to their TV sets, addressed by cookery show boom did not start until mann, who will fascinate trade fair Wilmenrod as "dear friends in Lucul- the 1990s. Alfred Biolek invented the visitors in the "eat‘n STYLE" cookery lus", and eagerly cooked what the pio- cookery talk show with a star guest, to- theatre with their modern version of neer TV chef demonstrated. The pro- gether cutting up vegetables and giving food entertainment.

Im Herzen der historischen Altstadt · 15 km zur Messe 150 moderne Businesszimmer und Suiten · Dachterrasse Designerrestaurant mit Terrasse · Business Center Kongresszentrum für Events bis zu 1200 Personen Sauwohl fühlen in Esslingen! Lassen Sie sich überraschen und verwöhnen von einem Gastgeberteam, das es sich zur Aufgabe macht, Ihren Aufenthalt in Esslingen nicht nur so ange- nehm wie möglich, sondern unvergesslich zu gestalten. Ob privat oder ge - schäftlich: Hier erwartet Sie Gastfreundschaft – von Herzen anders!

Grabbrunnenstraße 19 · D-73728 Esslingen am Neckar · Tel. +49 (0)711 41111-0 · [email protected] · www.pcesslingen.consul-hotels.com Company portrait: Single source

For over 70 years, Alfred Pfersich GmbH & Co. KG, Neu-Ulm, has been supplying bakers and confectioners with everything for their baking; for 60 years, the Neu-Ulm company has itself also specialised in manual ice-cream production. The owner-managed specialist wholesaler has long seen itself as a provider of complete solutions for all south Germany. For this reason, the Alfred Pfersich in Neu-Ulm has been supplying bakers and confectioners for over 70 years. company has also included organic products in its range for more than seven years. With certification from confectioners have been able to fied processes ensure regular moni- Bioland and the Demeter Associa- obtain from the subsidiary Confis- toring and continuous improvement tion, Pfersich is the only specialist Express GmbH an additional 4,000 of company procedures. These also wholesaler in south Germany with unusual products from 40 interna- include reliable delivery, continuous a full organic range for bakers and tionally famous brand producers availability and the proper handling confectioners. such as Michel Cluizel, Cacao Barry, of products at all stages of logistics. With a total range of around Boiron, CapFruit and Deliflor. At Südback, Pfersich will be located 8,000 food and approx. 10,000 non- It is Pfersich's claim that it also at the joint stand of the Back Europ food articles, practically nothing provides its customers with unusual Group in Hall 9 and at the Demeter is left to be desired. For 15 years, products also in this area. Iso-certi- joint stand.

BABYWELT 2010: Family life

At BABYWELT in Stuttgart, from 19 to 21 November 2010 exhibitors will be presenting everyday and fashionable products for parents (-to-be), grandparents and godparents. In addition to personal advice, visitors can obtain information at numerous presentations and workshops, covering topics including birth preparation, baby-care, early musical development, baby carrying techniques and financial support for families.

BABYWELT 2010: everything for children.

23 Trade Fairs – Markets

Trade fair people (10): "Do you know..." Brigitte Fahrngruber Project Manager at Messe Stuttgart International

She actually only misses the mountains. Otherwise, Brigitte Fahrngruber, who is originally from Linz, does not regret moving to Germany over 30 years ago. The flexibility she showed even then is one of her absolute strengths, and is indispensable for someone in her position. Fahrngruber organizes and supports trade fair participation around the world, either on behalf of the Federal Ministry of Economics, i.e. public authori- ties, or for Messe Stuttgart in the form of individual participations. "Messe Stuttgart submits bids for federal invitations to tender together with other German trade fair or- ganizers. From a total promotion pool of around 220 trade fairs, we receive between 16 and 18 projects annually", explains Fahrngruber. Initially, the preparation for the respective trade fair participation takes place in the office in Stuttgart, then there is the monitoring of the joint stand set-up and the support of the trade fair exhibitors on location. In her work, Fahrngruber really gets to travel the world. "This year, I've already been to Hong Kong, São Paulo, Kuala Lumpur, Shang- hai and Moscow. Great flexibility, an interest in international relations and other cultures, the ability to adapt and openness in dealing with other people are very important", is how Fahrgruber describes the soft skills required for her job. Once the contract has been awarded, contact is made with the trade fair organiser on location and with the stand set-up company. Exhibitor acquisition is the responsibility of Fahrngruber, who is supported in her work by the two project assistants in her department. The 51-year-old relocated to Stuttgart in the course of the takeover of the Durchführungsgesellschaft für Auslandsmessen DURMA (company for organizing trade fairs abroad) by Messe Stuttgart at the end of the 1980s. Since that time, she has successfully used her know-how in supporting the foreign business of Messe Stuttgart. In her free time, Fahrngruber likes to leave the trade fair halls behind and get out into nature. Preferably, of course, in her beloved Austrian mountains. The season is irrelevant: "In summer and winter, the mountains are the ideal place for recharging one's batteries."

"wir heiraten!"2010: Wedding market

Tagen in der Hölderlinstadt Nürtingen On 6 and 7 November 2010, the first wedding trade fair "wir heiraten!" Fernab der Großstadthektik, jedoch mühelos erreichbar. will take place at the International Con- gress Center (ICS) of Messe Stuttgart. Zwischen Stuttgart und der Schwäbischen Alb Exhibitors from 30 sectors will present their offers covering all aspects 15 km vom Stuttgarter Flughafen / Neue Messe entfernt of weddings and celebrations. An attrac- 6 km zur A8 tive framework programme, with fashion and cosmetics shows, taster finden Sie den idealen Ort für Ihre Veranstaltungen. dancing lessons, presentations, workshops and many competitions, will K3N – die neue Stadthalle Nürtingen round off the varied offer. [Tel. 07022/2434-0 · www.k3n.de] 7 lichtdurchflutete Räume 2.200 m2 moderne Kommunikations- und Präsentationstechnik angegliedertes Parkhaus mit 630 Stellplätzen leistungsfähiger Catering-Partner

Best Western Hotel Am Schlossberg [Tel. 07022/7040 · www.hotel-am-schlossberg.de] 163 Komfortzimmer 16 Tagungsräume bis 430 Personen 3 Restaurants Bride's fashion show at "wir heiraten!". Wellnessanlage mit Schwimmbad, Sauna, Dampfbad...

Übernachten in der Hölderlinstadt Nürtingen! 24 The world traveller

Brigitte Krawietz- Rometsch has been organising the Inter- nationale Mineralien- und Fossilienbörse for 35 years. Autumn 2010 will see the end of an era.

Tens of thousands of visitors will nite crystals, were back then in great you have to really tread carefully in enthusiastically examine the miner- demand. In a bar in the Carpathian the Australian opal mining areas to als and precious stones presented at mountains, she and her husband avoid disappearing for ever down an the Internationale Mineralien- und enquired where minerals could be unsealed mine shaft – which happens Fossilienbörse (12-14.11.2010). But bought. This set off a landslide. Soon, to someone several times each year. hardly anyone spares a thought for miners were barging into the bar, their Or how she once, being the only the effort involved so that the finds carrier bags bulging with minerals. woman, was allowed to fly on a fully from around the world can be dis- "They didn't want any money, just booked-up flight in Romania and played either in their natural form clothes, which were then very hard even to choose her seat. The passen- or after refinement as jewellery and to come by in Romania", Krawietz- ger whose seat she had taken also got objects of art. Brigitte Krawietz- Rometsch remembers. She and her on the flight – but he had to make do Rometsch, world traveller and for 35 husband started their journey home with a garden chair. years the organiser of the Interna- with their car full of minerals – and In addition to a good sense of tionale Mineralien- und Fossilien- only the clothes they were wearing. adventure, Krawietz-Rometsch also börse, knows the background of this needs a nose for trends: What is in de- sector back to front. She can be en- Minerals from all around mand at the moment? What topics countered everywhere that special the world are suitable for the Forum for Miner- treasures are found – in the Austra- al and Fossil Exchange? The expert lian outback or the Brazilian jungle, When the minerals expert goes tests a lot of the stuff in her shop in in America or in Africa. on her travels today, her car is no Renningen near Stuttgart before it is The 62-year-old herself started longer enough. On her last trip, which sent to the trade fair in Stuttgart. In over forty years ago as a passionate took her to Brazil searching for aqua- future, she will continue to support collector. As her collection increased, marines, rock crystals, tourmalines the Internationale Mineralien- und Krawietz-Rometsch decided to put up and amethysts, together with her Fossilienbörse with her wealth of ex- the treasures she had herself found for husband and four other companions perience. However, at the end of this sale. This action, initially greeted with she collected enough minerals to fill year's autumn event, she will hand much doubt, was a great success, and two large ship containers. The pre- over project management to Franzis- her first step into the minerals trade cious stones were transported in the ka Gelse. At the trade fair, we will was thus made. Krawietz-Rometsch hand luggage, as a safety precaution. also then be able to see what has laughs as she remembers an experi- Krawietz-Rometsch has many stories undertaken the journey across the ence from her early years. Typical and anecdotes to tell about her buying Atlantic this summer – the special Romanian minerals, such as antimo- trips on location. For example, how show will be focusing on Brazil.

25 Message 3 | 2010 Trade Fairs – Markets

Horse riding holi- days are only one form of leisure activity for those interested in equestrian sports. Horse riding is also very popular in this country as a healthy sporting activity.

Equestrian sport as economic factor Baden-Württemberg is traditionally seen as a region for horse riding.

For many Germans, even in eco- trian sport are also an important eco- were sold last year for an average price nomically turbulent times, proverbial nomic factor. Horse riders, carriage of around 20,300 Euro. The total turn- happiness can still be found on the drivers, horse gymnasts and breeders over of these auctions was 22,225,350 back of a horse. Figures from the Ger- spend about 2.6 million Euro annually Euro. Furthermore, at the breeders' man Horse Riding Association (FN) on their running costs for equestrian association auctions 2,050 breeding show: Horse riding continues to enjoy sport and horse care. The total turnover horses and foals, ponies and draught great popularity here as a healthy is well over five billion Euro – which is 3were sold for a total of around sporting activity. a conservative estimate. 21,856,420 Euro – a considerable sum. Around 1.24 million people over There is a good reason why PFERD 14 years of age regularly take part in Four horses – one workplace STUTTGART takes place in Baden- equestrian sports in Germany. If young Württemberg: the south-western state people up to the age of 14 are included, According to a scientific study, is traditionally considered as a region according to FN estimates there are a there is one workplace for every three to for horse riders. From 22 to 24 October total of 1.6 to 1.7 million riders, car- four horses. Accordingly, over 300,000 2010, the Württemberg Equestrian riage drivers and horse gymnasts in people in Germany earn their living Sport Association as promotional Germany. Of these, around 753,000 directly or indirectly with horses and supporter and the State Commission members are actively involved in the associated sporting activities, infor Horse Performance Tests as techni- 7,670 horse riding clubs. Equestrian cluding between 7,000 and 10,000 by cal supporter, will again guarantee sport is particularly popular with means of horse riding lessons and the a diverse and attractive framework females: Around 70 per cent of FN training of riders and horses. programme. members are girls and women. But that's not all: Over 10,000 com- On the Friday, the focus will be on The topic of horses and equestrian panies, handcraft businesses and ser- offers for children and young people sport, however, is not only of interest vice providers in Germany have the from schools and clubs. Saturday will to active and potential riders, carriage horse as their main object of business, be the "Day of the Honorary Official", drivers and horse gymnasts, but also either directly or indirectly. According to which around 4,500 honorary many others. According to a study to FN calculations, the roughly one officials from the horse riding and commissioned by the German Horse million horses and ponies consume carriage associations of Württemberg Riding Association, around 8.74 mil- around 1.6 million tonnes of feed grain and north and south Baden will be in- lion people are interested in equestrian and approximately 1.8 million tonnes vited. Incidentally, parallel to PFERD sport. If young people up to the age of of hay and straw each year. At the riding STUTTGART there will be the 14 are included, this gives a total figure horse auctions organised by the breed- ANIMAL trade fair, for which the same of almost 11 million. Horses and eques- ers' associations, 1,095 riding horses admission ticket is valid.

Message 3 | 2010 26 MS0108_16_39.qxd 21.12.2007 14:19 Uhr Seite 23

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• Ihr Messe Wohnort Nur 15 min von der Neuen Messe entfernt **** balladins SUPERIOR Hotel Residence • 135 geräumige Zimmer, inklusive 15 Deluxe Studios mit Klimaanlage, Zimmer mit Kitchenette auf Anfrage • reichhaltiges Frühstücksbuffet • „red‘n blue“ Bar & Restaurant • Kostenfreie Benutzung unserer Sauna und des Fitnessraums • kostenfreie Benutzung der Hoteltiefgarage • kostenfreies W-Lan Calwer Straße 16-18, 71063 Sindelfi ngen Tel.: + 49 (0) 7031 933-0 Fax.: + 49 (0) 7031 933-100 Internet: www.balladins-sindelfi ngen.de E-Mail: mail@balladins-sindelfi ngen.de Trade Fairs – Markets

The international pools, baths and saunas sector responds positively to interbad in Stuttgart above all on account of its well- thought-out event concept.

Well-thought-out event concept The interbad trade fair provides specialist visitors with a wide range of know-how.

The difficult economic framework of Europe's most important event on award will go to German bath opera- conditions have also had an impact on the themes of swimming pools, saunas tors who especially promote "activity the pools, baths and saunas sector (see and spas is the broad spectrum of target for the entire society", in the areas of also Page 13). Nevertheless, the fact groups. interbad appeals to decision- "health, enjoyment, community and that many international market leaders makers, operators and experts from efficiency". have the specialist trade fair interbad both the public and private sectors. An (13.-16.10.) firmly placed in their mar- important feature is also the extensive Exemplary services keting calendar is, among other things, framework programme, which reflects confirmation for those responsible of current developments in the sector and The Public Value Award was the well-thought-out event concept will be expanded still further this year. created by the Deutsche Gesellschaft based on the product areas of swim- At the 22nd edition of this Euro- für das Badewesen e. V. (DGfdB) (Ger- ming pools, saunas and spas. However, pean specialist trade fair in Stuttgart, man Association for the Recreational at the same time, it is also an incentive among other things, the "Public Value and Medicinal Bath Industry), with to make interbad even more interesting Award for the Public Swimming Pool" headquarters in Essen, co-organizer for specialist visitors. A special feature will be presented for the first time. The and promotional supporter of interbad. "Despite the difficult financial situation in towns and communities, many operators promote the institu- tion of public swimming pools in an exemplary manner", emphasises Dr. The "Leuze" Christian Ochsenbauer, Managing Di- swimming pool complex in rector of the DGfdB. "They deserve to Stuttgart is one be commended for their contribution of around 6,700 to society beyond the one-dimen- public indoor sional fiscal approach." Around 6,700 and open-air public indoor and open-air swimming swimming pools pools in Germany provide the popula- in Germany. tion with a broad range of activities to promote health, fun, well-being, ama- teur and competitive sports at a rea- sonable price.

Message 3 | 2010 28 Well-thought-out event concept The interbad trade fair provides specialist visitors with a wide range of know-how.

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33-Octanorm Anzeige 01 Motiv Umweldfreundlich M+A (210x297).indd 1 22.07.2008 10:56:40 Uhr Trade Fairs – Markets Regional partnership At Familie & Heim 2010, Esslingen will present itself for the first time with its own pavilion.

South Germany's large shopping and experience exhibition, Familie & Heim, will this year be one attraction richer. Messe Stuttgart has succeeded in gaining the district and town of Ess- lingen as an important regional partner for the nine-day exhibition taking place at the trade fair halls by the airport. Exhibitors from the areas of handcrafts, financial services and insurance have already registered, and The district and town of Esslingen are will present themselves in the cen- regional partners of Familie & Heim 2010. trally located Hall 5 in the "Esslingen Pavilion" from 13 to 21 November. "With this offer, we will be able to and also afterwards". And for a good ensure that small and medium-sized reason: The main crowd puller at the services and handcraft companies, as Stuttgart trade fair autumn, Familie well as retailers, from the district of & Heim, promises again in 2010 to be Esslingen have a successful trade fair a successful event: 94 per cent of last appearance", says chief administrative year's visitors were so enthusiastic officer Heinz Eininger. The district of about the variety presented by the Esslingen thus supports the inten- trade fair that they intend to visit tions of Messe Stuttgart. "Our objec- Familie & Heim again this autumn. In tive is to present our home region 2009, 1,100 exhibitors were pleased Familie & Heim in Stuttgart, South around the trade fair and to demon- to welcome around 150,000 free- Germany's large shopping and strate the diversity of the district of spending visitors, who ensured a experience exhibition, promises to be Esslingen“, says Armin Domdey, positive result for the trade fair. On another great success in 2010. Project Manager for Familie & Heim. average, trade fair visitors last year For the exhibiting companies and ser- spent much more than four hours at vice providers, Domdey sees the the trade fair centre by the airport, opportunity of "being able to initiate which also reflects their great interest promising business at the trade fair, and concrete willingness to buy.

ANZEIGE 1/3 quer KKL

KKL-AZ-Message-2010.indd 1 04.03.10 10:51 Süddeutsche Spielemesse 2010: Regional partnership Learning by playing

Educational games are becoming increasingly popular. Therefore, within the framework of the Süd- deutsche Spielemesse (18-21.11. 2010), the "Deutsche Lernspielpreis" (German Educational Game Prize) will be awarded already for the eighth time. This award has meanwhile earned a good reputation in the games sector. The "Deutsche Lernspielpreis" was created in 2003 by the specialist magazine "spielen und lernen" (playing and learning) and "Studienkreis", an organisation for private lessons. Prizes are awarded in the categories of educational games for children from the age of three, the age of six and the age of nine. In addition, the best educa- Learning can be fun: Good educational games promote children's creativity quite incidentally. tional game not yet released also wins an award each year in Stuttgart. The objective of the prize is to promote the culture of educational games thoroughly tested all 20 nominated praises the quality in particular of the in the German-speaking regions and to games during the course of last sum- prototypes submitted, i.e. the new highlight particularly good games. It mer and decided on the four winners. games that are not yet available on the is thus intended that a wider public The official prize-awarding ceremony market. "This year too, the creators have should be made more aware of the con- traditionally takes place at the Süd- shown great commitment to their task." cept of learning by playing, to which deutsche Spielemesse within the There is great emphasis on skill and greater significance should be attached framework of the Stuttgarter Messe- fantasy in the games nominated in in society. Furthermore, the prize pro- Herbst. There, visitors can try out all 2010. Many of the titles submitted by vides recognition and an incentive for the nominated games. "Educational games manufacturers for the German hobby craftsmen and tinkerers, authors games have meanwhile earned a secure Educational Game Prize are a challenge and manufacturers, who, with their place on the games shelf", says Ralf to children's creativity, whether lin- imaginative designed games, combine Ruhl, editor at "spielen und lernen". guistic, design and construction, or learning objectives with play and "The most popular games are those in even mathematical – like the "Mathe- fun. A jury of private-lesson pupils which the emphasis is on fun and matics Learning Dragon, 1st year" from and teachers from "Studienkreis" the learning is quite incidental." Ruhl the Kosmos Verlag in Stuttgart. MS0108_04_07.qxd 21.12.2007 11:47 Uhr Seite 4

Trade Fairs – Markets

Church services at the New Messe Stuttgart Focussing on the person

An overflow of information with people talking, chattering, giving presen-

GARNI tations, offering advice: a certain rest- lessness and level of hectic is all part of the trade fair experience for the exhibitors, visitors and trade fair employees taking part. Which is why there has been a room at the New Messe Stuttgart since 2008 that offers its guests some peace and quiet, somewhere to take time out. From Back to the basics: the prayer room at new Im Herzen der Stadt 12.45 to 13.00 on every day of the trade Stuttgart Trade Fair Centre. fair, a service is organised for those visitors, exhibitors or employees looking place to meet and discuss with others. to catch a breath. Both rooms in the foyer of the trade fair The room is, of course, also open to (east entrance, at the foot of the large anyone looking to come and say a few stairs) are attended to by the Evangelical quiet prayers, regardless of their religion Church in Württemberg and the diocese or beliefs. Those of the Jewish faith will of Rottenburg-Stuttgart. “It was impor- find a Mizrach hanging on the wall to tant for us to have these rooms at the indicate the direction for prayer and there trade fair”, explains Managing Director are Qibla or prayer mats supplied for the Roland Bleinroth. “Because, for us, the Muslim guests. Located directly beside focus is on the well-being of our guests günstige Verkehrsanbindung this room is the "Forum of Beliefs", a and that involves a spiritual level too.”

eigene Hotelgarage Special event locations at Messe Stuttgart (1): Atrium Atmosphere for rent Gourmet-Frühstücks-Buffet

U-Bahn zur Messe The award-winning architecture of the New Messe Stutt- gart is not just an ideal location for trade fairs, congress exhibi- Business-Zimmer mit tions and other large events. Internet-Zugang There are also a number of rooms and areas which can be rented out separately. The large Atrium, for example, offers the perfect setting for highquality product presen- Great atmosphere guaranteed: events in the Atrium. tations, exhibitor evenings, film and photograph events, fashion shows and much more. It boasts approximately 800 square metres of floor space and is located directly at the East entrance to the New Messe Stuttgart. With its banquet seating arrangement, the room can accommodate up to around 300 people; standing space only, around 450. Between the Atrium and the Rothaus Park is the "Teinacher Kaskaden", an impressive water installation of cascading water which creates a magical atmosphere in the atrium located beside it. As it is often only possible to use the Atrium as an event location when there are no trade fairs taking place in the neighbouring halls, it is recommended that bookings are arranged well in advance with project management. Further information can Hotel Unger be requested from our guest event services at [email protected]. Kronenstraße 17 70173 Stuttgart Telefon: (0711)20 99-0 Telefax: (0711)20 99-100 E-Mail: [email protected]

www.hotel-unger.de Message 3 | 2010 432 MS0108_16_39.qxd 21.12.2007 14:19 Uhr Seite 22

These days, HDTV cameras are used for the refuelling of jets during the flight. DRUCKE zum Geniessen MODERN PROFESSIONELL WIRTSCHAFTLICH More to offer

Non-industrial machine vision solutions presented at VISION for the first time.

With the new subheading "Inter- gies. As an example, Bake refers national trade fair for machine vision", to the growth seen in the road the VISION event is also expanding transport sector with its Intelligent its portfolio. Traffic Systems (ITS), which are The trade fair had previously used to guide traffic or to identify restricted itself to the successful number plates. presentation of industrial machine vision applications. However, ac- Leading international cording to the German Engineering specialist trade fair Federation (VDMA), turnover currently generated by non-industrial Air travel is an excellent exam- machine vision applications in Ger- ple of the enormous growth poten- many is already more than ten per- tial for machine vision applications cent and thus ranked in fourth place in the non-industrial sector. Here, on the list of top supported indus- an increasing number of safety tries. The top three spots are held by measures are including the use of the automotive industry, the glass cameras. “An LED display was once industry and the electronics industry. all that was needed but now we need “In our company, turnover gen- an image, for example for nose wheel erated from non-industrial machine inspection or parking assistance”, ex- vision applications over the past plains Alexander Berg, Head of Sales five years has risen from 20 to 35 and Marketing at Kappa opto-elec- percent”, says Arndt Bake, General tronics GmbH. Manager at Basler Vision Technolo- Kappa is now also using HDTV camera technology for the refuelling of planes during the flight. “These Cameras from Kappa opto-electronics cameras provide the fuel nozzle op- provide the fuel nozzle operator with erator with an accurate 3D image, accurate images. a panoramic view and a frontal image”, continues Berg.“ He is then able to accurately adjust the fuel nozzle using a joystick.” VISION, the leading platform SALESFOLDER for machine vision technologies, taking place from 9 to 11 November KATALOGE 2010 in trade fair halls 4 and 6 on a total of 20,000 square metres of KALENDER exhibition space, will feature entire machine vision systems, innova- BERTSCH KG tive camera and filter solutions and MEDIENPRODUKTION much more. FRIEDRICH-LIST-STRASSE 4 70771 LEINFELDEN- ECHTERDINGEN TEL. 0711/79 68 86 FAX 0711/7 97 98 10 EMAIL: [email protected] 33 Message 3 | 2010 22 MS0108_16_39.qxd 21.12.2007 14:19 Uhr Seite 28

Trade Fairs – Markets

hair & style management 2010: Recipes Hairdressers need for success to expand on the classic services The times when the job of a they currently offer hairdresser involved just a wash, cut in order to be and blow-dry are long gone. Few able to compete customers today are satisfied with with the flat-rate this simple offer and are looking to competition. get more for their money. However, competition is fierce among the salons offering low prices. Hair stylists looking to be paid accordingly for the skills they provide thus need to set themselves apart from the flat-rate hairdressing chains. For example, salon owners must ensure that customers view a trip to the hairdressers as a pleasure and not a necessary evil. How this can be sage to the nail art, industry profes- nology trends during the many done will be presented at the hair & sionals will be sharing their creative workshops, presentations and shows style management exhibition: from tips on how to pamper customers on both trade fair days. Because the friendly welcome to the profes- from 28 to 29 November 2010. knowing what the customer really sional consultation regarding hair Visitors will also have the opportu- wants is the only way to make it as a and cosmetics, from the neck mas- nity to find out about the latest tech- successful hairdresser today.

Aramark: Services for children Trade fair service

Aramark GmbH, responsible for catering services at the New Messe Stuttgart since 2007, is expanding its repertoire to include the many younger trade fair visitors. The second largest caterer in Germany now offers two special children's menus, which include fruit salad and various desserts. During the different public trade fairs, there will now be a special kids' counter set up in the 'Restau- rant am Wasser' and 'Restaurant am Park'. Each child will also receive a chocolate gold coin from the chef which will allow them to pay for the meal using their "own money". In every restaurant at the New Messe Stuttgart, there will be colourful kids' chairs set out, with room for the parents too. And for our youngest trade fair visitors, there will be a self-service micro- wave set up in every restaurant beside the high-chairs for heating up baby food.

28 MesseRegion Stuttgart

Das Städtenetzwerk im Süden der Messe VIELE WEGE FÜHREN NACH ROM Kenya is presented as a dream destination at CMT 2011. Dream destinations Kenya and Iceland are partner countries of the CMT holiday trade fair from 15 to 23 January 2011. Unsere 6 Städte Attractive partner countries play Afro-alpine mountainous regions. an important part in the success of Europe will be represented by Ice-  liegen ver- Stuttgart's holiday trade fair, CMT. land, a country which received plen- kehrsgünstig im Tübingen For the next outing of Europe's ty of worldwide attention early in Süden von Messe Telefon (0 70 71) 9 13 60 largest tourism exhibition, the or- 2010 with the eruption of its vol- und Flughafen ganisers have succeeded in bringing cano Eyjafjallajökull. Among the two dream destinations to Germany. natural wonders of this North Atlan- und sind schnell As a non-European partner country, tic island are its three national parks erreichbar Kenya will be presenting a variety of with their mixture of glaciers, geo- its impressive East African land- thermal energy and volcanic erup-  einkaufen, scapes – from the savannahs to the tions unique the world over. “Iceland essen, besichtigen Reutlingen semi-deserts, the rainforests to the is a travel destination for active peo- und Kultur genie- Telefon (0 71 21) 93 93 53 53 ple”, says David Johannsson, Island ßen in beschau- Tourism Director for Continental Europe, referring to his target group. lichem Ambiente “Depending on local conditions,  entspannen visitors can go rafting, hiking, fish- ing, horse riding, take glacier tours in über 3.000 or boat trips, go swimming or even Hotelbetten enjoy a spot of summer skiing.” Rottenburg am Neckar  Dienstlei- Telefon (0 74 72) 91 62 36 Current trend for camping stungen, Liefe- ranten und Hand- Local campsite owners are one of werker für jeden Lower Saxony is the Camping & the groups benefitting from the Caravanning partner at CMT. booming German tourism. The part- Messeeinsatz ner region for CMT's Camping- &  Kontakt: Caravanning 2011 is thus Lower Sax- info@stuttgart- Bad Urach ony in Germany. Of the overall 37.6 Telefon (0 71 25) 9 43 20 million overnight stays in 2009, 3.65 messeregion.de million of these were spent in campsites and caravan sites in Lower Sa- xony. This represents an increase of LINE N 14.7 percent when compared to the O previous year. Overall, Lower Saxony

N currently boasts more than 335 tour- www.stuttgart-messeregion.de Iceland and its fascinating landscapes: R E ist campsites whose quality surpass- E R Metzingen one of the CMT partner countries. S I E es that of the national average. E R V Telefon (0 71 23) 92 52 98

NEU: Hotels online buchen www.stuttgart- 35 Message 3 | 2010 messeregion.de Mössingen Telefon (0 74 73) 370 121 Trade Fairs – Markets

Successful business abroad

Messe Stuttgart is involved in a number of growth markets around the world. AGMET in China is just one of several events at which Messe Stuttgart is represented.

Visitor records, solid exhibitor attest to the success of this concept. R + T Asia also took place in China in growth: The New Messe Stuttgart Entering this new market, Messe 2010. The joint venture of VNU Asia enjoys business success on both a Stuttgart is further expanding its and Messe Stuttgart, and interna- national and international level. Over portfolio to include bakery and con- tional offshoot of Stuttgart's leading 44,000 trade visitors, more than ever fectionery specialist trade fairs on the international trade fair for roller shut- before, attended IBATECH in Istan- German and international market.” ters, doors/gates and sun protection bul, the largest international tech- systems, saw around 15,000 trade nology trade fair for the bakery and A global presence visitors pour through the gates of the confectionery trades in Turkey. The Shanghai New National Exhibition event also saw an increase in its inter- AGMET 2010, the joint exhibi- Centre. Here, more than 340 exhibi- national guests with 59 countries tion organised by Messe Stuttgart and tors presented innovative products represented, emphasising the po- the China Agricultural Mechaniza- and services on 28,000 square metres pularity enjoyed by IBATECH in tion Association in the Langfang of space. Turkey, Eastern Europe and the International Conference and Ex- There was solid growth achieved Middle East. hibition Centre, also enjoyed great in a completely different part of the Since 1 January 2010, Messe success. There, 103 exhibitors show- world too with the second interna- Stuttgart has held a majority share- cased their products on 15,280 square tional offshoot of R+T. In the Dubai holding in trade fair company Ares metres of exhibition space. International Convention and Ex- Fuarcilik Ltd. in Istanbul, which has Around 13,530 trade visitors hibition Centre, R+T Middle East took been renamed 'Messe Stuttgart Ares from 22 countries and regions, as place for the first time in 2010 Fuarcilik'. Roland Bleinroth, Manag- well as 27 Chinese provinces, were together with DOMOTEX Middle ing Director of Messe Stuttgart, represented with the latest trends, East, the only specialist trade fair for marked at the official launch that “the state-of-the-art technology, as well as carpets and flooring in the Middle increase seen in our international innovative agricultural machinery, a East and North Africa. There, 225 guests and the overall success enjoyed sector which is experiencing a rapid exhibitors shared new ideas with over by the first joint trade fair in Istanbul increase in mechanisation in China. 4,860 trade visitors.

Record number of visitors attend Istanbul's IBATECH (right) and R+T Middle East in Dubai (far right).

Message 3 | 2010 36 Trade fair partner: Süd-Reklame Drawing attention

Just imagine – there's a trade fair on and nobody knows a thing about it! Ensuring that this doesn't happen is the Stuttgart company and Messe Stuttgart partner "Süd-Reklame", responsible for spreading the word about the upcoming trade fair events. The five-man-team, managed by Haralambos Andreadis, has been in business since 1990 and has been a partner of Messe Stuttgart since 1992. Haralambos Andreadis and his wife Magdaleni Sereti help promote Messe Stuttgart events. For every trade fair, the Süd- Reklame employees travel to approximately 240 locations in the Stutt- gart region where they set up three and raising the flags for the trade fair dau, "Home and Garden" and "Aben- hard-backed billboards. The company centre itself. This needs to be done teuer & Allrad" in Bad Kissingen, is active on the trade fair grounds at least twice a year for cleaning.” among others. “We cater to custom- too. “There, we hoist the flags for Süd-Reklame has successfully con- ers located within 200 kilometres each trade fair and, of course, for centrated its business on trade fairs of Stuttgart”, explains Andreadis. each guest event too”, says Süd- and other events, which can be seen Which means that everyone around Reklame Manager Andreadis. “We from the list of customers on their knows when and where each trade are also responsible for taking down books. Customers such as Messe Lan- fair is on.

ANZEIGE Schenker

Auf Messen zeigen Sie, was Sie können. Wir auch. SCHENKERfairs

Guter Stand, starker Auftritt. – SCHENKERfairs Schenker Deutschland AG bietet Messelogistik nach Maß. Damit Ihre Stuttgart-Messe Exponate immer Vorsprung haben. Weltweit. Messepiazza Mit dem Fullservice der Schenker Deutschland 70629 Stuttgart AG. An allen wichtigen Messeplätzen sind wir Telefon +49 711 18560-3300 offizieller Messespediteur. Telefax +49 711 18560-3349 [email protected] Alles eine Frage der Logistik. www.schenker.de Trade Fairs – Markets

GARTEN outdoor ambiente: Visitor magnet

Twelve magnificently designed show gardens were among the highlights of GARTEN outdoor ambiente 2010, created by members of the Ver- band Garten-, Landschafts- und Sport- platzbau Baden-Württemberg (GaLaBau Beautifully designed show garden. – Association for horticulture, land- scaping and sports ground construction visitors. Along with the other spring in Baden-Württemberg), conceptual trade fairs, GARTEN outdoor ambiente supporter of the trade fair. The Gold attracted around 65,000 visitors to the GARTEN prize was awarded to the trade fair halls in Stuttgart. Delighted Thomas Heumann GmbH company with this public reception was Roland from Weinstadt and the Karl Walker Bleinroth, Managing Director of Messe GmbH company from Sindelfingen. Stuttgart: “There was so much on offer Popular among the trade fair visitors from the circa 1,000 exhibitors present were the areas featuring garden design at the Slow Food, Fair Handeln, Garten and consultation, plants and decora- outdoor ambiente, Internationale tion. Another visitor magnet was the Mineralien- und Fossilienbörse, i-Mo- ORCHIDEEN EXOTIC. On 450 bility and Haus, Holz, Energie trade square metres of space, this special show fairs. All the various themes, which presented the orchid or 'queen of address sustainability in their different flowers' to the public. The GARTEN Fo- ways, made an impression on our rum event was also well received by guests and drove the message home.”

Kreativ- & Bastelwelt 2010: together with Süddeutsche Spielemesse Experience creative design

Kreativ- & Bastelwelt will be Heinrichs who will be presenting taking place, from 18 to 21 Novem- table decoration of the highest ber 2010, for the first time together standard – with her material of with the Süddeutsche Spielemesse choice naturally flowers and plants, in Stuttgart's largest trade fair hall leaves and wood – and showcasing (L-Bank Forum). On approximately designs ranging from the colourful 10,000 square metres of space, visi- and bright to the more classic. With tors will be presented with a colour- the inclusion of flower arranging ful mixture of artistically themed in Kreativ- & Bastelwelt, Messe hobbies. One particular exhibitor Stuttgart has added another string attending the event will be interna- to its bow for what is an already tionally renowned florist Brigitte popular trade fair.

The internationally renowned florist Brigitte Heinrichs will be putting on a show at Kreativ- und Bastelwelt.

Message 3 | 2010 38 New competition for the iPad: the Berlin WeTab.

Wow, is that flat! Tablet computers are the latest technology trend on the fast-moving computer market.

When the iPad first went on sale phone service options and applica- to the buying public, there were, tions, not only provide users with an according to Apple, approximately improved entertainment experience 300,000 of the cult tablet computers but they have also inspired other sold. This year, market researchers are industries, such as the publishing estimating that this figure will rise to industry and the tourism sector, to approximately seven million. Accord- come up with new ideas. ing to market surveys carried out in “The iPad is certainly the tablet Apple stores, around three quarters of computer on the market which has all buyers are Mac owners, two-thirds created the most buzz but it is not the use an iPhone and every eighth iPad only one out there”, says Saverio Ro- customer wants to change over from meo, Senior Industry Analyst at Frost the Amazon Kindle wireless reading & Sullivan Consultancy. “Many other device. manufacturers have also caught onto The introduction of the iPad is the idea. HP, Asus, Dell and Archos are paving the way for a whole new currently Apple's fiercest competitors, generation of terminals, i.e. the tablet at least from the perspective of a Euro- computers, which are a cross between pean market.” Tablet computers and a smart phone and a laptop. These other innovative technical products terminals, which are connected to will be on display from 18 to 21 No- mobile wireless networks and are vember at the Hobby & Elektronik equipped with all the latest smart consumer trade fair in Stuttgart.

Top-seller among the tablet computers: the iPad from Apple.

39 Message 3 | 2010 Media – People

“We have successfully defended all claims.”

Message Portrait: Elvine-Isabella Schuller, Head of Legal Affairs & Insurance at Messe Stuttgart

The first impression is a deceptive ty. She had previously gained experi- assessors regarding the construction one: nothing much goes on here, ence in this area during her time at a of the trade fair. The entire legal coor- nothing to get excited about. When in large law firm in Berlin which special- dination of this massive project was fact the opposite is true: this is an ised in construction. Her most impor- in her hands. Also involved were seven exciting department to work in, tant task during the construction other construction law firms. “The where the various national and inter- phase of the trade fair was to ensure work of a corporate lawyer covers a national legal aspects of Messe Stutt- that the overall budget (806 million multitude of disciplines. It involves gart are dealt with. Euro) and construction deadline were public and private building legis- In April 2009, the department for adhered to. This also involved defend- lation, general civil law, as well as Legal Affairs & Insurance was set up ing any unjustified claims from indi- the 'non-classic' construction areas of and a department head was quickly vidual developers. “The 'Bund der copyright, construction law, social found: Elvine-Isabella Schuller, a fully Steuerzahler' (Taxpayers Association in insurance law and criminal law”, qualified lawyer and barrister. A well- Germany) attested to our superb cost explains Schuller. known face on the trade fair campus management”, says Schuller, not with- In October 2007, the official open- following her involvement in the out a certain degree of satisfaction. ing took place and complete start-up of building phase of the New Messe trade fair operations. However, there Stuttgart. “This project fascinated me Well over 250 building contracts are still some legal proceedings pend- from the very start. So I decided to ing for which Schuller is responsible: send an unsolicited application to It was the political desire of the “To date, we have successfully de- Projektgesellschaft Neue Messe (Pro- city of Stuttgart, the state of Baden- fended all claims brought against the NM) who was responsible for its Württemberg and the Stuttgart re- company in both the construction construction. I knew right away that gional assembly to provide the middle phase and the initial phase of opera- such a project would not survive with- market with an opportunity here. tion.” No mean feat for a construction out its own legal department”, ex- Which is why the project tenders project as big as this one. plains Schuller. were distributed among several small Furthermore, Schuller is respon- For four long years, Elvine-Isa- trades. This meant that Schuller was sible, together with the two additio- bella Schuller was active in the con- responsible for well over 250 building nal employees in her Legal Affairs & struction phase of the new Stuttgart contracts. She was the addressee for Insurance department, for dealing trade fair centre at ProNM as a corpo- all legal queries coming from the over with all insurance queries within rate lawyer with overall responsibili- 50 site managers, project steerers and the trade fair company. This involves

Message 3 | 2010 40 Messe Stuttgart online LMS Internal New channels

Twitter, Facebook, Xing, Gunnar Mey (34) and Sebastian Schmid (31) are mov- LinkedIn or the various blogs: ing up the ranks at Messe Stuttgart and are the new team How can a company, or how managers in the Industrial Solutions department. Business can Messe Stuttgart in particu- Management graduate Mey worked for Mainau GmbH lar, benefit from using the cur- and in the Marketing and Customer Services department rent online networks? Many of Alb-Gold Teigwaren in Trochtelfingen before coming companies are today more or Messe Stuttgart is currently testing online options to Messe Stuttgart in the summer of 2008. Since then less active in the area of social for three of its events. Mey has worked together with Sengül Altuntas as project media. But one thing is for sure: manager of AMB and since 2009, has been responsible There is no one-size-fits-all solution here; it's every man (or company) for for the O&S trade fair. Following completion of his busi- himself out there. ness administration studies, Sebastian Schmid worked for Messe Stuttgart is taking the next step and entering this online world. stand fitter bluepool and undertook two foreign intern- Online activity is currently being tested with three trade fairs: Interbad, ships in Sri Lanka and Sydney. He joined Messe Stuttgart IT & Business and Süddeutsche Spielemesse are three events which are in 2008. Following an interim position as project manag- making their début on the web with help from the Social Media Institute er of "Medizin", he became project manager for the R+T agency. Here, trade fair visitors and exhibitors will be integrated into a "micro trade fair. He is now, in addition to his responsibilities for community" and, from there, interact with each other outside the normal R+T and its two international offshoots in Shanghai and trade fair times. This agency is also helping to launch the trade fairs on Dubai, also responsible for the eltefa and Consense in his Twitter and Xing – which will hopefully lead to an increase in the activity role as team manager for Building Technologies. of each community.

the exhibitors of the individual trade fairs too. After the founding of two foreign Offizieller Vertragspartner der Stuttgarter Messe subsidiaries of Messe Stuttgart in Turkey and China, Schuller's services Ihr Lösungsanbieter für were required here also. “Providing legal support for our foreign subsidiaries is also the responsibility of this Netzwerk- und department. We have prepared the Kommunikationstechnik corresponding contracts together . Passive Netzwerke . Telefonanlagen with international firms.” Added to . Aktive Netzwerke this are the contracts concluded with . Solutions guest organisers or trade fair partners . Service und Support here in Germany. It is an interesting and varied task which the 34-year old takes great pleasure in.

Anything fast

To switch off from work and es- cape the daily jungle of legal texts, Schuller likes to go dancing. Prefer- ences? “Anything fast, from Rock 'n Roll to Disco Fox.” And when she's not dancing, you might catch her out jogging or roller blading. She enjoys watching political satirical shows and privately takes an interest in legal-philosophical themes because it Wir knacken jede Nuss “stirs the soul”.

Hoppenlaustrasse 3-5 . 70174 Stuttgart Tel. 0711/22 00 778-0 . [email protected] www.ziegler-systemhaus.de

41 Events – Congresses

Radio interference

Transmission frequencies are currently being reorganised in Germany. With tremendous consequences for Messe Stuttgart and the ICS.

Wireless microphone systems for musicians and speakers being assigned new frequency ranges.

Some readers may remember when, means that, with the introduction of All technical systems of the trade in 2000, Germany auctioned off its this mobile communications techno- fair and the ICS are currently being UMTS licences for mobile communica- logy starting as soon as 2011, massive inspected. “Manufacturers are current- tions and filled the state's coffers with interruptions are to be expected for ly checking whether or not their equip- around 50 billion Euro. The auction of the existing wireless microphone ment can even be converted to these what was marketed as the successor equipment. new frequencies. If not, then the to UMTS in mobile communications purchase of new equipment is un- standards, LTE, for the improvement of Systems are currently avoidable. And that is going to cost mobile Internet coverage and the UHF being inspected Messe Stuttgart a massive amount of frequency ranges with it was recently money. If we have to replace all of our somewhat of a more quieter affair (and, This is the worst-case scenario for equipment, we could be looking at up financially, much less fruitful). Mattes: “It's not hard to imagine what to 350,000 Euro.” “The consequences for companies will happen if, during an important And that's not all: The operation of such as the New Messe Stuttgart are general meeting the microphones wireless microphone systems in the now all the more serious”, says Peter suddenly stop working or during a new frequency ranges must not only be Mattes, who, as Head of Technical vocal performance, the singers are registered but is also subject to fees. Infrastructure, is responsible for the cut off – it will be a catastrophe.” Mattes: “This will cost operators such as smooth functioning of the complex Messe Stuttgart and the ICS want to Messe Stuttgart around 130 Euro per technology systems used in the trade definitively rule out this possibility system. Added to this is ten Euro per fair centre and ICS. “Reorganisation of from the very start and are looking to transmitter each year, i.e. microphones, the UHF frequency ranges is resulting guarantee their customers high-quality and ICS and Messe Stuttgart have in major changes in the operation events free from technical glitches. around 40 to 50 of these things!” of wireless microphone systems. They are thus currently making an Some operators have it even worse, As the general allocation is phased out, application to the Federal Network however, such as the mobile operators these systems can no longer be relied Agency for licences for the new de- of wireless microphones for concerts or on for anything between 790 and regulated frequency ranges of between tours. Mattes: “The secure functioning 862 megahertz.” 470 and 790 megahertz needed for the frequency ranges in Hanover are differ- For Messe Stuttgart and the Interna- operation of wireless systems. These ent to those in Stuttgart. Never mind a tional Congress Centre Stuttgart, this will be allocated for ten years. European-wide standard regulation.”

Message 3 | 2010 42 MS0108_12_15.qxd 21.12.2007 13:36 Uhr Seite 13

That festive feeling: Ludwigsburg's Christmas Market set against a historical backdrop.

Ludwigsburg Christmas Market 2010: Magical atmosphere in the Baroque city

Stuttgart's Christmas market has gloves. There is plenty here to tempt for years attracted visitors from all the festive shoppers. over the world during Advent. And The smell of chestnuts, waffles almost just as impressive is the and other sweet treats waft along neighbouring market in Ludwigs- the passages while lots Swabian spe- burg, a real treat for any fans of cialities, hearty meals and hot drinks Baroque architecture. Not one but keep the biting cold at bay. two churches shine in the pre- The Ludwigsburg Baroque Christmas lights. Christmas Market is open daily from Every wish is catered for at 11.00 to 21.00, 23 November to 22 more than 175 festive stands: hand December. There is an entertaining puppets and crib figures, traditional stage show every day at 15.00 and and modern tree decorations, paper 19.00 too; also at 17.00 at the and ceramic gifts, woolly hats and weekends.

Congresses/Events 2010/2011

30.11. – 01.12.2010 23.10.2010 gast – Gas Sting Conference The ex-Police bass player, together Organiser: German Association for with the London Symphony Orchestra, the Gas and Water Industry (DVGW) presents his greatest hits (ICS – New Messe Stuttgart) (Hanns-Martin Schleyer Halle, Stuttgart)

15. – 17.03.2011 01.11.2010 EMV 2011 Stuttgart Jeff Beck International trade fair with workshops The rock guitar legend comes to Stutt- on electromagnetic compatibility gart with his band on their Emotion & (ICS – New Messe Stuttgart) Commotion tour (Liederhalle Stuttgart)

07.06. – 09.06.2011 02.11.2010 14th. German Child and The Dubliners Youth Welfare Day 2011 Ireland's popular folk band Organiser: German Child and Youth (Theaterhaus Stuttgart) Welfare Association (AGJ) (ICS – New Messe Stuttgart) 02.12.2010 Herbie Hancock Famous US jazz pianist, twelve-time Grammy award winner and contempo- rary music icon on tour in Germany (Liederhalle Stuttgart)

1343 Message 3 | 2010 Stuttgart Sightseeing

Sightseeing tip: Pig Museum Stuttgart

An impressive collection

The largest pig museum in the world is appropriately located in an old Stuttgart slaughter- World record: Over 41,000 swine-related house. exhibits to be marvelled at in Stuttgart's pig museum.

Stuttgart's newest and perhaps Year's Eve in 1988, the first pig cuddly toy, from the mass-produced strangest museum is really a museum was founded in the medi- knick knacks to the everyday items, pigsty. Because in an old, listed eval town of Bad Wimpfen. from the rare antiques to valuable slaughterhouse in the state capital, In the year that followed, the collec- single pieces: a random mixture of the world's largest pig museum is tion grew to its current capacity of art, culture and kitsch – restaurant to be found. over 41,000 exhibition pieces from and beer garden included. The owner of the museum, Stuttgart all over the world. A move to the old Opening times: Pig Museum: gastronome Erika Wilhelmer, first slaughterhouse was inevitable. Monday – Sunday 11.00 – 19.30; started the international collection There, pigs of all shapes and sizes restaurant: Monday – Sunday 11.00 – in her small restaurant. There were are on display in 25 differently 24.00, outdoor areas: Monday – Sun- soon more exhibits than this small themed rooms. From the classic day 11.00 – 23.00. Website: www. restaurant could handle and on New collector's pig to the piggy bank or schlachthof-stuttgart.de.

Hotel tip: Park Hotel Ostfildern

For a superior stay Where can you experience a relaxing stay and conduct effective conferences during the trade fair? Message presents attractive hotels in the Stuttgart region.

According to "Top 250 Germany", the 51-room Park Hotel Ostfildern is one of the best conference hotels in our country. And it has certainly earned its stripes: It boasts well-furnished single and double rooms, an optimal working environment for business travellers with its large writing desk and free WLAN Internet access. The hotel has four conference rooms which can be used for sem- inars and conferences and which hold up to 150 people. All rooms are ergonomically furnished, allow for plenty of daylight, and boast comprehensive conference technology and modera- tion equipment. It's not all business, however, with a superb restaurant serving everything from tasty dishes to sophisticated menus. The top location of the hotel has also contributed to its success in the hotel rankings: The New Messe Stuttgart, the ICS and Stuttgart Airport are a mere eight kilometres away and Stuttgart city Business, dining or simply just visiting: The Park Hotel centre is accessible in 25 minutes with the urban rail. Further Ostfildern is suitable for any occasion. information: +49 (0)711 3416880.

Message 3 | 2010 44 Highlights 2010/11 Gastronomy tip: Bella Italia (Stuttgart)

17.10. – 01.11. Two in one Stuttgart's Chansongfest Neues Renitenztheater, Stuttgart From wine tavern to gourmet temple: Stuttgart has it all. 23.10. – 01.05. India's Tibet – Tibet's India: The "Bella Italia" is a wine shop The cultural legacy and restaurant in one. Just as un- of the Western Himalayas usual as this combination is the deco- Lindenmuseum, Stuttgart ration to be found inside: Baroque, kitsch, with modern mirrors on the 17.11. – 21.11. ceiling (!) in stark contrast to the ma- Stuttgart German Masters genta-coloured chairs underneath. Hanns-Martin Schleyer Halle Owner Maria Patané serves high-end Italian fare, sometimes from her na- 27.11. – 20.03. tive Sicily, usually from all the other Hans Holbein regions of Stuttgart's southern neigh- The extravagant interior of Bella Italia. the Elder: The bour. Glancing at the current lunch Grey Passion menu, guests will find "Penne ai frut- regular cooking course are held in ti di mare" or "Arrosto di vitello sulle the restaurant. Staatsgalerie Stuttgart verdure di stagione" (roast veal on a Info: Bella Italia, Vogelsangstrasse 18, 30.11. – 05.12. bed of vegetables for the non-Italian 70176 Stuttgart, Tel. +49 (0)711/ Tübinger Chocolate Market speakers among us). There's a differ- 34228680. Opening times: lunch "chocalART" ent menu on offer every day from Monday – Friday 12.00 – 14.00, 6pm. And whoever wants to try their restaurant: Monday – Friday from Tübingen Altstadt (Old town) hand at cooking the dishes at home, 17.00 aperitif, Monday – Saturday can learn directly from the master – from 18.00 daily menu. 0901_ES-Anzeige 200x138,5:0 21.01.2009 12:50 Uhr Seite 1

Neckar Forum Esslingen live Neckar Forum Zentrum Zell Altes Rathaus Osterfeldhalle Esslingen am Neckar, die zweitgrößte Stadt in der Region Stuttgart, verfügt über vier Veran stal- tungshäuser, die für Tagungen, Kongresse und Events aller Größenordnungen geeignet sind:

Neckar Forum, Großer Saal für bis zu 1200 Zentrum Zell, multifunktionaler Komplex Ihr Ansprechpartner: Personen, acht Konferenzräume für 10-130 mit zwei Sälen und Tagungsräumen für Esslingen live Personen, direkt angeschlossenes Hotel mit maximal 888 Personen Kultur und Kongress GmbH 150 Zimmern und 270 Tiefgaragenplätzen Ebershaldenstraße 12 Osterfeldhalle Berkheim, eine Halle mit 73728 Esslingen am Neckar Altes Rathaus, eindrucksvoller Fachwerk- zwei Sälen und Seminar räumen für bis zu Telefon +49 (0) 7 11/ 4 11 11 - 700 bau aus dem 15. Jahrhundert mit modernen 790 Personen Telefax +49 (0) 7 11/ 4 11 11 - 999 Räumen für bis zu 150 Personen [email protected] www.esslingenlive.de Opinions

The protests against Stuttgart 21 and the new line between Stuttgart and Ulm reminds me of the debate sparked by the

plan to build the New Messe Stuttgart. In the mid 1990s, Stuttgart's industrial sector was strongly in favour of construct- ing a new trade fair centre in the Filder region. Despite initial fears today everyone is delighted with the result. The trade fair

is enjoying great success, creating thousands of new jobs for the region. A signifi-

cant impetus was provided back then by the Prognos report, carried out on behalf

of the IHK Region Stuttgart. This report showed that investment in a new trade fair

centre would pay dividends. Which is has: Jobs and successful business created by

the exhibitors and trade fair service providers are bringing the communities, the

region and the state a return on investment. Furthermore, the location of the trade

fair beside Stuttgart Airport and the motorway, as well as soon having the Inter-City-

Express train stop practically at its door, is almost too good to be true. Stuttgart

21, with its connection to the European high-speed rail network and to the city of Dr. Herbert Müller, President of the Industrie- und Handelskammer Region Stuttgart (IHK) Stuttgart, was always an integral part of the concept for the New Messe Stuttgart. “Many advantages to Stuttgart”

The trade fair, the airport and the public transport service, which we have worked hard to achieve, are today the advantages of our infrastructure. Stuttgart 21 will join this list in a few years too. The innovation of our economy, the great opportunities provided by our universities and the exemplary corporate culture here mean that we have the opportunity to maintain our strong position in European in the future. However, there are challenges ahead of us. Due to the demographic changes taking place, we need skilled personnel from other regions and countries for nearly all areas of the working world. Fast growing markets in Asia, the search for new solutions in the supply of energy and raw materials, as well as new technologies, will lead to further change in the economy. And because we have so much to offer here, hopefully with Stuttgart 21 in a few years and fortunately with the New Messe Stuttgart today, we will be more than ready for what the future holds.

Imprint Editor: Wieber-Thielmann galerie Stuttgart, Stadt Bad Urach, Contact: Karin Weber, Messe Stuttgart, 70629 Stuttgart Photos: Apple Inc., Aramark GmbH, Stadt Ludwigsburg, Studienkreis, Stutt- Tel. +49 (0)711 33 59 16, Arctic Images, Bäderbetriebe Stutt- gart-Marketing GmbH, Süd-Reklame Fax +49 (0)711 93 78 93-9, Person responsible: gart, Bella Italia, Esslinger Stadtmar- Außenwerbung, Trau Dich! Messe E-mail [email protected] Thomas Brandl keting & Tourismus GmbH, Fischers, GmbH, Konstantin Tschovikov/Messe Flughafen Stuttgart GmbH, G+J Stuttgart, Claudio Urru, WeTab GmbH Print: Editorial office and production: Events GmbH, IBM Deutschland Bertsch KG MEDIENPRODUKTION, correct. – Klaus G. Danner, GmbH, IHK Region Stuttgart, Kappa Layout, composition, repro proof: 70771 Leinfelden-Echterdingen 70182 Stuttgart, opto-electronics GmbH, Kenya Tourist Gerhard Baumann GmbH & Telephone: +49 (0)711 45 79-5 51 Board, Brigitte Krawietz-Rometsch, Co. KG, 71638 Ludwigsburg Messe Stuttgart: Kurverein Nordseeheilbad Esens- Telephone: +49 (0)71 41 688 96-3 Messepiazza 1, 70629 Stuttgart, Editorial staff: Bensersiel e. V., Olaf-Wull Nickel, Graphics: Gabriele Kleefeld Telephone: +49 (0)711 185 60-2436, Sabine Armbruster, Gerd Fleischer, Parkhotel Ostfildern, Alfred Pfersich Fax: +49 (0)711 185 60-2305 Karina Grützner, Stephanie Josst, GmbH & Co. KG, Reitverband Advertisements: Internet: www.messe-stuttgart.de Susanne Kirschbaum, Jens Kohring, Mühlviertler Alm, RETRO Promotion Beck Medien- und Verlags-GmbH, E-mail: Axel Recht, Silvia Stoll, Micaela GmbH, Schweinemuseum, Staats- 73732 Esslingen, [email protected]

Message 3 | 2010 46 beaufort8.de

“Many advantages to Stuttgart”

Jerreh T., Koch, Stuttgart * Mit einem persönlichen 9-Uhr-UmweltjahresTicket im Abo (1 Zone). im 9-Uhr-UmweltjahresTicket * Mit einem persönlichen

Jerreh T. ist ohne Stress unterwegs. Dank Bus und Bahn. Schön, dass er sich ganz aufs Kochen konzentrieren kann. Das schmeckt den Gästen und auch dem Chef. Und weil Jerreh T. nicht an nerviges Parkplatz suchen, sondern nur an seinen Job denkt, erfreut er die Geschmacksnerven der Stuttgarter. „Sehr zuverlässig“, meint47 er. Wir meinen: Bitte umsteigen. Ab 1,07e/Tag im Abo*. jetzt-umsteigen.com Message 3 | 2010

VVS_AZ_Umst2010_KOCH_A4_4c.indd 1 04.03.2010 11:29:58 Uhr rz_ids_anzeigen:messe_210x297_2 06.08.10 16:52 Seite 1 e d . l i NEU g a

Unser Klassiker aus Aluminium mit abgerundeten Ecken.

Produktlösungen für Kennzeichnung, Identifikation & Corporate Design Namensschilder für Messen und Kongresse. www.identity-sign.de

B.H. Mayer’s IdentitySign GmbH Steubenstraße 21 | DE 75172 Pforzheim | Fon +49 (0)7231 9231-0 | Fax 9231-50 [email protected] | www.identity-sign.de