Making the Move Into
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Volume 1, Issue 1 | July 2021 Mobility-Payments.com Making the Move into Ticketing & Payments Major trip-planning app providers see the ticketing and payments piece as one of the last steps toward creating true MaaS platforms. ALSO IN Pros and Cons of Major Agencies Launch Using MaaS Platforms THIS ISSUE: Going Open Loop Virtual Cards to Ease Rider’s Fears Volume 1, Issue 1 | July 2021 In this issue: OPEN LOOP Pros & Cons of Open-Loop: 20 Agencies Face a Choice Interest in contactless EMV fare payments was high and has grown even stronger because of the pandemic, though some COVER STORY transit agencies still shun the technology. Making the Move into 28 (Includes charts and graphs.) Ticketing and Payments Major trip-planning app providers see MAAS the ticketing and payments piece as a major step toward boosting usability Post-Covid: Using MaaS 36 and creating true MaaS platforms. Platforms to Ease Fears (Includes charts and graphs.) With pandemic fears fueling demand for less crowded transit vehicles and more social distancing, providers of early MaaS apps aim to give riders more information. FROM THE EDITOR Introducing a Vital New 3 Publication for Industry More and more transit agencies and other CLOSED LOOP mobility providers are saying no to cash, and it’s More Major Transit 40 not only because of Covid. Agencies Launch Virtual Closed-Loop Cards NEW TAKES Transit officials in Los Angeles, Washington, • Cubic Launches Platform Play; D.C., Chicago, San Francisco and Hong Kong Response to New Competitors 5 are the latest to support closed-loop fare cards in the major Pays wallets. • New York’s MTA Hits OMNY (Includes charts and graphs.) Milestones; Rollout Continues • Italy Sees Open Loop as Vital to Its Budding MaaS Platform ACCOUNT-BASED TICKETING • London Prepares for System Australian ABT Project 44 Revamp with New Contract to Give Customers More • Boston Plans Strong Push to Ways to Pay Abolish Cash on Board Buses Queensland transit agency TransLink is trialing a new account-based ticketing system, which it plans to roll out across the INDUSTRY INSIGHT state by 2022. Post-Covid: Mastering the 16 Elusive First and Last Mile How to build a better post-Covid world by TRANSIT WALLET incentivizing multimodal travel. Taiwan’s Dominant Transit 49 Purse Struggles with New Using Blockchain to Speed E-Payments Landscape Growth of the MaaS Market 18 EasyCard Corp. seeks to stay competitive Helping to ensure trust and integrity with launch of its long-expected e-payments among parties to a MaaS scheme. service, Easy Wallet. (Incl. charts and graphs.) Volume 1, Issue 1 | July 2021 A Vital New Publication for Mobility Providers FROM THE EDITOR I’m proud to introduce this new magazine and website, the Mobility Payments Intelligence Report and Mobility-Payments.com, to chronicle the budding era of mobility payments. As more and more transit agencies and other mobility providers say no to cash, new forms of fare payments and ticketing are taking on much greater importance. Mobile ticketing, open- and closed-loop contactless and other forms of electronic payments were already growing before the pandemic. But they are now accelerating rapidly as mobility providers seek ways to reduce customer interaction with their employees and enable riders to avoid touching potentially contaminated surfaces, thus luring wary riders back to bus, metro, train and ferry services. And as mobility alternatives gain in popularity, they will need to plug into new payments platforms. At the same time, advancing technology and commercial relationships are helping a wide range of mobility providers to gear up more “The publication will be a quickly to launch new payments and ticketing services, such as mobility as a service, or MaaS. must-read for all mobility providers as part of a One thing that has been missing, however, robust and growing is a publication dedicated to this emerging ecosystem.” market for mobility payments and ticketing–a Dan Balaban, publication that gives transit agencies and editor mobility companies the facts and insight they Mobility Payments need to make crucial decisions in today’s changing competitive landscape. That publication is Mobility Payments. Created by the editors of NFC Times, which for more than 10 years has produced the most authoritative content in the NFC and digital payments space, Mobility Payments will deliver exclusive, well-researched, highly vetted and richly informative content–all complying with high journalistic standards– as it covers the latest topics and trends in the industry. Mobility Payments will reach a highly engaged, influential readership, including representatives of public transit authorities, transit operators 3 Volume 1, Issue 1 | July 2021 and fare-collection companies globally, who will receive all premium reports and access to all articles at no charge. The publication will be a must-read for all mobility providers, as part of a robust and growing ecosystem of technology suppliers, from chip makers to payments service providers Dan Balaban to systems integrators to app developers and software-as-a- editor & publisher service ticketing vendors. (MP) Mobility Payments Intelligence In this maiden issue of Mobility Payments magazine, we Report magazine and Mobility-Payments. give you exclusive insight into the trend for trip-planning com are publications of Forthwrite Media app providers, such as Google Maps, Moovit and Transit, to Ltd. Co., 401 Ryland St. Ste. 200-A, Reno, begin enabling users to book and buy tickets on public transit, NV 89502, USA. potentially transforming the way agencies sell their tickets. This puts them on the road toward becoming MaaS platform All content is copyrighted © 2021 Forthwrite Media Ltd. Co. No part may be providers in their own right, though Google is more interested reproduced without the expressed written in using transit ticketing to expand its payments service. permission of the publisher. The views expressed in these publications are not We also feature a story on the pros and cons for transit necessarily those of the editors, publisher agencies to make one of their most important decisions in or Forthwrite Media Ltd. Co. These fare collection–whether to accept contactless credit and publications are not involved in offering professional services for financial, legal debit cards. This package includes a table with exclusive data or business consulting. We, therefore, do on major open-loop payments projects worldwide. not accept any liability or responsibility for reliance placed on our content by readers And we look at how mobility platform providers are or others. putting Covid-wary customers more at ease by supplying information on crowdedness levels on transit vehicles and Mobility Payments magazine is published four times per year. enabling more operators to makes use of idle vehicles with demand-responsive transport, or DRT. Subscriptions Manager: Further, we check in on account-based ticketing projects in Thea LaCross Brisbane and Boston and offer insight into the competitive [email protected] pressures the dominant transit e-purse is facing in Taiwan. Contributing Editor: Kiona Smith As with all issues of Mobility Payments magazine and [email protected] Mobility-Payments.com, you will find exclusive data here that you can’t find anywhere else. Besides open-loop projects To subscribe, visit Mobility-Payments.com or write to: globally, that includes information on SaaS ticketing platform [email protected] providers, closed-loop card services offered by the major Pays wallets and more. To advertise, visit Mobility-Payments.com or write to: As longstanding trends in the transport and mobility Zoe Ye sectors combine with the aftershocks of the pandemic, [email protected] transformation in the industry will occur at an accelerated pace. Mobility Payments will be there to help you navigate these monumental changes. Dan Balaban editor & publisher - Mobility Payments [email protected] 4 Cubic Makes Major Platform Play, Responding to New Competitors U.S.-based Cubic Transportation Systems– open-loop payments and a mobility-as-a- known for building big bespoke fare- service offer. collection systems for such major cities as London, New York, Chicago and Sydney– “The key difference of the Umo business has begun rolling out its Umo platform, compared to the conventional Cubic targeting small to mid-tier transit agencies, business is that it’s a platform-based in addition to its traditional customers. business, where I build one platform and multiple agencies connect to that platform With the launch, which features the and consume it in an as-a-service business company’s first-ever consumer-facing model,” Mick Spiers, VP and general app, Cubic seeks to stay competitive as manager, Cubic Transportation Platforms, more small transit agencies move to digital told Mobility Payments. “Whereas, Cubic’s payments and mobile ticketing in the wake traditional business has been, you build a of the Covid-19 pandemic and as more ticketing system for New York, you build authorities and operators of all sizes strive one for London, and you build one for to offer their customers such extras as San Francisco, you build one for Brisbane, multimodal trip planning, real-time travel you build one for Sydney–and there are information, fare capping and integrated core products that get repeated from city payments spanning regions and various to city, but the ticketing system is New transport modes. York’s, no one else’s; the Ventra system is Chicago’s and no one else’s.” Cubic divides the Umo platform suite into six offers, which agencies can The first 15 transit agencies to introduce deploy separately or combine. The first Umo had been using the SaaS ticketing to roll out is Umo Pass, which features platform TouchPass, which Cubic acquired a revamped ticketing service based on with its $43 million purchase of start-up a software-as-a-service platform Cubic Delerrok, finalized in January 2020.