DOCSLIB.ORG

Structural Equation Model of Corporate Social Corporate Reputation Towards Corporate Social

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Structural Equation Model of Corporate Social Corporate Reputation Towards Corporate Social STRUCTURAL EQUATION MODEL OF CORPORATE SOCIAL RESPONSIBILITY INNOVATION, CORPORATE IMAGE AND CORPORATE REPUTATION TOWARDS CORPORATE SOCIAL RESPONSIBILITY INNOVATION ADOPTION AMONG GENERATION Y 1583791689 NIDA E-THESIS 5811831001 dissertation / recv: 14122561 12:21:55 seq: 25 Chonnikarn Seritanondh 1 A Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy (Communication Arts and Innovation) The Graduate School of Communication Arts and Management Innovation National Institute of Development Administration 2018 iii ABSTRACT ABSTRACT Title of Dissertation STRUCTURAL EQUATION MODEL OF CORPORATE SOCIAL RESPONSIBILITY INNOVATION, CORPORATE IMAGE AND CORPORATE REPUTATION TOWARDS CORPORATE SOCIAL RESPONSIBILITY INNOVATION ADOPTION AMONG GENERATION 1583791689 Y Author Chonnikarn Seritanondh Degree Doctor of Philosophy (Communication Arts and NIDA E-THESIS 5811831001 dissertation / recv: 14122561 12:21:55 seq: 25 Innovation) Year 2018 This research on Structural Equation Model of Corporate Social Responsibility Innovation, Corporate Image and Corporate Reputation towards Corporate Social Responsibility Innovation Adoption among Generation Y aims to (1) examine the social issues and the attributes of innovation in CSR innovation of three organizations; Charoen Pokphand Foods Public Co, Ltd., Siam Cement Group Public Co, Ltd. and PTT Public Co, Ltd. and (2) test the Structural Equation Model of CSR innovation, corporate image and corporate reputation towards CSR innovation adoption among Generation Y, generated by the researcher, with the existing empirical literatures and principles. Both qualitative research and quantitative research are applied to conduct a iii research. Firstly, the content analysis is applied to conduct CSR innovation news analysis of these three organizations, starting from 2014 to 2016. Then, 340 sets of questionnaire are distributed to collect data from Generation Y, who are 18 to 34 in age, living, studying or working in Bangkok and Vicinity. The content analysis results report 170 CSR innovation news in total from 2014 to 2016. In fact, community involvement issue was likely to be supported the most, reporting 36.55% of all six social issues, followed by environmental protection issue (28.74%) and injury prevention issue (16.55%). Apart from this, the analysis shows that the top three main attributes of innovation found in CSR innovation news were relative advantage, compatibility and risk (17.42% equally in each); however, the content analysis results of each organization show both similar and different findings. iv In addition, the overall results of Structural Equation Model analysis show that the model fit with empirical data (Chi-square = 100.632, df = 97, p = 0.380, Chi-square/df = 1.037, GFI = 0.970, AGFI = 0.941, CFI = 0.999, IFI = 0.999, NFI = 0.984, RMSEA = 0.011, RMR = 0.010). Corporate reputation has positive direct effect towards CSR innovation adoption at significant level. The value of effect is 0.74. Interestingly, corporate image shows positive direct effect towards corporate reputation at significant 1583791689 level. The value of effect is 0.93. Likewise, attributes of CSR innovation report positive direct effect towards CSR innovation adoption. The value of effect is 0.21. Besides these direct effects, corporate image has indirect effect towards CSR innovation NIDA E-THESIS 5811831001 dissertation / recv: 14122561 12:21:55 seq: 25 adoption through corporate reputation. The value of effect is 0.68. Still, the model analysis of each organization report different findings. The finding indicates that attributes of CSR innovation have low value of positive direct effect to CSR innovation adoption among Generation Y consumers, compared with corporate image and corporate reputation variables. This is probably because Generation Y consumers believe that even though CSR innovation demonstrates all seven attributes of innovation that lead to acceptance, it is little important than a good corporate image and corporate reputation. In other words, no matter how attributes of CSR innovation are, they are less important than reliability and trustworthiness perceived by Generation Y consumers through a good corporate image and corporate reputation. In addition, corporate image iv happens before corporate reputation as people’s first impression towards the organization and then evaluate its execution over a course of time and create corporate reputation; therefore, corporate image is a variable that has positive direct effect to corporate reputation. In summary, if an organization has a good corporate image, its corporate reputation will be good accordingly. Then, it will probably show positive effect to CSR innovation adoption among Generation Y consumers. v ACKNOWLEDGEMENTS ACKNOWLEDGEMENTS After an intensive period of three years, it’s time to write the last page of my dissertation. Firstly, I would like to express my sincere gratitude to my superb advisor Professor Yubol Benjarongkij, Ph.D for the continuous support of my Ph.D study and related research, for her patience, motivation, encouragement and immense knowledge. 1583791689 Her guidance helped me a lot in all the time of research and writing of this dissertation. I could not have imagined having a better advisor and mentor for my Ph.D study. Besides my advisor, I would like to deeply thank the rest of my dissertation committee: NIDA E-THESIS 5811831001 dissertation / recv: 14122561 12:21:55 seq: 25 Associate Professor Patchanee Cheychanya, Associate Professor Rungnapa Pitpreecha, and Associate Professor Napawan Tantivejakul, Ph.D for their insightful comments related to research methodology and corporate reputation suggestion. My sincere thanks also go to all staff of Graduate School of Communication Arts and Management Innovation who assisted me in terms of facility and graduation process. I also would like to thank my fellow Ph.D classmates for sharing both intense experience and enjoyable moment. Last but not the least, I would like to thank my family: Assistant Professor Siriporn Seritanondh, Ph.D and Paisarn Seritanondh for supporting me spiritually throughout writing this dissertation and my life in general. Both of you are my role models of hard working and attempt. You’ve inspired and encouraged me to be the best v student and teacher I could possibly be. Thank you so much for everything that you’ve done to help me reach the highest of my profession. Then, I leave the last paragraph to give a special thanks to Ekapon Thienthaworn, Ph.D who is my Ph.D classmate and from now on is my family leader. Thanks for your encouragement and kind support. I am grateful to have you as a co- researcher and life partner from this day forward. Confidently, we will enjoy producing a good academic work and building a good academic family together. Chonnikarn Seritanondh December 2018 TABLE OF CONTENTS Page ABSTRACT ................................................................................................................. iii ACKNOWLEDGEMENTS ........................................................................................... v 1583791689 TABLE OF CONTENTS .............................................................................................. vi LIST OF TABLE ....................................................................................................... viii NIDA E-THESIS 5811831001 dissertation / recv: 14122561 12:21:55 seq: 25 LIST OF FIGURE......................................................................................................... xi INTRODUCTION ................................................................................... 1 Introduction and Problem Statement ................................................................... 1 Research questions .............................................................................................. 6 Research objectives ............................................................................................. 7 Scope of the research ........................................................................................... 7 Operational definitions ........................................................................................ 8 Expected benefits of the research ...................................................................... 12 CONCEPT, THEORY, AND LITERATURE REVIEW ...................... 13 Theories and Concepts of Innovation ................................................................ 13 Concepts of Corporate Social Responsibility .................................................... 24 Concepts of Corporate Social Responsibility Innovation ................................. 37 Concepts of Corporate Image and Corporate Reputation .................................. 42 Concepts of Generation Y ................................................................................. 60 Theories and concepts of Innovation Adoption ................................................. 73 Structural Equation Models ............................................................................... 87 Related studies ................................................................................................... 91 Conceptual Framework ................................................................................... 105 RESEARCH FRAMEWORK AND METHODOLOGY .................... 106 Research framework ........................................................................................ 106 Variables in the
Load more

Recommended publications
  • 63 List of Independent Directors and Chief Executive Officer
    Enclosure No. 7 List of Independent Directors and Chief Executive Officer Proposed for Proxy Appointment To offer an alternative for a shareholder who is not available and cannot attend the Meeting in person, the Board of Directors proposes the Company’s Independent Directors and Chief Executive Officer whose names are listed below for the shareholder to consider appointing as his/her proxy to attend the Meeting and vote on behalf of him/her. 1. Captain Siridech Julpema Independent Director and the Audit Committee Chairman Age 63 years Resides at 40/9 Moo 8, Bangkhen Sub-District, Muang District, Nonthaburi 11000 Having conflict of interests in the issue proposed to this Meeting as follows. - Agenda No.7 : He will receive Director’s remuneration 2. Police Lieutenant General Thavorn Chanyim Independent Director and the Risk Management Committee Chairman Age 63 years Residing at 1072 Borommaratchachonnani Road, Sala Thammasop Sub-District, Thawi Watthana District, Bangkok 10170 Having conflict of interests in the issue proposed to this Meeting as follows. - Agenda No.7 : He will receive Director’s remuneration 3. Mr. Satit Rungkasiri Independent Director and the Audit Committee Member Age 54 years Resides at Residing at 276 Soi Lat phrao 130 (Mahatthai), Klong Chan Sub-District, Bang Kapi District, Bangkok 10240 Having conflict of interests in the issue proposed to this Meeting as follows. - Agenda No.7 : He will receive Director’s remuneration 4. Miss Piyathida Praditbatuga Independent Director and the Audit Committee Member Age 43 years Residing at 26/307-308 Phahonyothin Road, Sai Mai Sub-District, Sai Mai District, Bangkok 10220 Having conflict of interests in the issue proposed to this Meeting as follows.
    [Show full text]
  • List of Cpn Shopping Malls
    Central Pattana Public Company Limited Location 10th, 30th – 34th Floor, The Offices at CentralWorld, 999/9 Rama I Road, Patumwan Sub-District, Patumwan District, Bangkok 10330, Thailand Telephone + 66 (0) 2667 5555 Corporate Website www.cpn.co.th Registration No 0107537002443 Year of Establishment 1980 Business Overview Develop and invest in retail property for rent comprising large-scale shopping complexes and other related and supportive businesses, such as office buildings, hotels, residential devel ANNUAL REPORT 2018 opment and food court. In addition, the Company invests in and is the property manager of CPN Commercial Growth Leasehold Property Fund (CPNCG) and CPN Retail Growth Leasehold REIT (CPNREIT). Securities Information Common shares of Central Pattana Plc. were listed and traded on the Stock Exchange of Thailand in 1995 under the abbreviated security name of “CPN”. Registered Capital Baht 2,244,000,000 Issued and Paid-up Baht 2,244,000,000 comprising ordinary shares of Capital 4,488,000,000 shares Par value of Baht 0.5 per share Contacts Company Secretary Telephone: + 66 (0) 2667 5555 Ext. 1665, 1684, 1685, 1686 and 1687 Email: [email protected] Investor Relations Telephone: + 66 (0) 2667 5555 Ext. 1614, 1632 and 1689 Email: [email protected] Investors can obtain further information regarding the Company from the Annual Registration Statement (Form 56-1) which has been disclosed at www.sec.or.th or www.cpn.co.th ANNUAL REPORT 2018 S U S T A I N A B L E FUTURE CONTENTS P.12 P.14 P.16 P.20 P.24 Chapter 01 Chapter 02 Chapter
    [Show full text]
  • Change Is Ever Constant
    CHANGE IS EVER CONSTANT. ANNUAL REPORT 2015 SC Asset Corporation Public Company Limited TABLE OF CONTENTS MESSAGE FROM THE CHAIRMAN 4 BOARD OF DIRECTORS 6 THE BOARD OF DIRECTORS REPORT 25 REPORT OF THE EXECUTIVE COMMITTEE 28 REPORT OF THE AUDIT COMMITTEE 29 REPORT OF THE NOMINATION AND REMUNERATION COMMITTEE 31 REPORT OF THE RISK MANAGEMENT COMMITTEE 32 REPORT OF THE CORPORATE GOVERNANCE AND SOCIAL & ENVIRONMENTAL RESPONSIBILITY COMMITTEE 33 POLICY AND BUSINESS OVERVIEW 34 NATURE OF BUSINESS 38 RISK FACTORS 48 GENERAL INFORMATION OF THE COMPANY AND ITS SUBSIDIARIES 52 SHAREHOLDERS 54 DIVIDEND PAYMENT POLICY 57 MANAGEMENT 58 CORPORATE GOVERNANCE 83 CORPORATE SOCIAL RESPONSIBILITIES 145 INTERNAL CONTROLS AND RISK MANAGEMENT 146 DETAILS OF DIRECTORS, MANAGEMENT TEAM, ADVISOR, CONTROLLING PERSONS AND COMPANY SECRETARY 152 RELATED TRANSACTIONS 172 FINANCIAL HIGHLIGHTS 177 MANAGEMENT DISCUSSION AND ANALYSIS 178 FINANCIAL STATEMENTS AND NOTES TO FINANCIAL STATEMENTS 187 “ Investors can study additional information of the Company from Annual Registration Statements (Report Form 56-1) provided on www.sec.or.th or on the Company’s website (www.scasset.com).” MESSAGE FROM THE CHAIRMAN Dear Shareholders, In the modern era of unexpected changes and severe competition in the business world, corporates must be prepared and capable in the face of any uncertainty and adversity. Similar to any other businesses, the ability to adapt to changes in circumstances, improve product quality and operational efficiency are key success factors in the real estate industry. These factors are consistently required from an early stage of market and consumer research to design process, product development, and pre-post sales services. Corporate communications and customer relations are other important elements that promote competitive advantage and sustainable growth.
    [Show full text]
  • EDUCATION KNOWS NO BORDER: a COLLECTION of GOOD PRACTICES and LESSONS LEARNED on MIGRANT EDUCATION in THAILAND © UNICEF Thailand/2019/Keenapan ACKNOWLEDGEMENT
    CONTACT US Facebook: facebook.com/unicefthailand Twitter: twitter.com/unicef_thailand UNICEF Thailand IG: @UNICEF_Thailand LINE: UNICEF Thailand EDUCATION KNOWS 19 Phra Atit Road Pranakorn, Bangkok 10200 Youtube: youtube.com/unicefthailand Thailand Website: www.unicef.or.th NO BORDER: Telephone: +66 2 356 9499 To donate Fax: +66 2 281 6032 Phone: +66 2 356 9299 A COLLECTION OF GOOD PRACTICES AND Email: [email protected] Fax: +66 2 356 9229 Email: [email protected] LESSONS LEARNED ON MIGRANT EDUCATION IN THAILAND This publication was produced with the financial support of the European Union. Its contents are the sole responsibility of UNICEF and do not necessarily reflect the views of the European Union. The presentation of data and information as contained in this publication, and the opinions expressed therein, do not necessarily reflect the position of UNICEF. UNICEF is committed to widely disseminating information and to this end welcomes enquiries for reprints, adaptations, republishing or translating this or other publications. Cover photo: © UNICEF Thailand/2019/Apikul EDUCATION KNOWS NO BORDER: A COLLECTION OF GOOD PRACTICES AND LESSONS LEARNED ON MIGRANT EDUCATION IN THAILAND © UNICEF Thailand/2019/Keenapan ACKNOWLEDGEMENT Education Knows No Border: A Collection of Good Practices and Lessons Learned on Migrant Education in Thailand was commissioned as part of the “Protecting children affected by migration” – a project implemented by UNICEF Thailand and co-funded by the European Union and UNICEF. The publication contributes to the Programme Objective that Children affected by migration, including those trafficked, benefit from an enhanced enabling environment (policies and procedures) that provides better access to child protection systems, through the development, design, print and dissemination of a publication documenting good practices at the school and local education authority levels, addressing barriers to enrolment for migrant children and the quality of their education.
    [Show full text]
  • News from Thailand's Busy Homeless People's Networks
    News from Thailand’s busy Homeless People’s Networks There is a lot going on these days in Thailand’s Homeless People’s Networks, which are active in the country’s three largest cities: Bangkok, Chiang Mai and Khon Kaen. The country’s first completely self-managed homeless shelter in Bangkok’s Taling Chan District is celebrating it’s tenth year of operation. A fresh infusion of support from the Ministry of Social Development and Human Security has given new life to long-discussed plans to build similar self-managed homeless shelters in Chiang Mai and Khon Kaen. Land for the new shelters has been acquired in both cities and the new shelter in Chiang Mai has been constructed and inaugurated. Meanwhile, the first batch of twelve pioneering families from the Bangkok Homeless shelter has taken the big step of moving into the country’s first-ever permanent housing project that is being designed, built and financed by (formerly) homeless people themselves, on land leased inexpensively from the State Railways Authority in the nearby Thawi Watthana District. Here is a brief update and some background notes on all these projects, drawn from both recent and past visits by teams from CODI and the Asian Coalition for Housing Rights (ACHR). THIS REPORT DATED JULY 2018 1. Launch of the Chiang Mai Homeless Bank, in October 2008 In October of 2008, Father Jorge Anzorena (Selavip Newsletter) and Thomas Kerr (from ACHR) joined General Surin and a big team from CODI on a visit to the Chiang Mai, to take part in the celebrations to launch the Chiang Mai Homeless Bank, and to sit in on a meeting at City Hall with the Mayor of Chiang Mai and the Homeless Network to discuss plans for establishing their own homeless shelter in the city.
    [Show full text]
  • Guidebook for International Residents in Bangkok
    2ND EDITION SEPTEMBER 2019 GUIDEBOOK FOR INTERNATIONAL RESIDENTS IN BANGKOK International AffairS Office, Bangkok Metropolitan Administration GREETING Bangkok Metropolitan Administration (BMA) is the local organization which is directly responsible for city administration and for looking after the well-being of Bangkok residents. Presently, there are a great number of foreigners living in Bangkok according to the housing census 2010, there are 706,080 international residents in Bangkok which is accounted If you have any feedback/questions for 9.3% of all the Thai citizen in Bangkok. regarding this guidebook, please Moreover, information from Foreign contact International Affairs Office, Workers Administration Office shows that Bangkok Metropolitan Administration there are 457,700 foreign migrant workers (BMA) in Bangkok. Thus, we are pleased to make at email: a Guidebook for International Residents in [email protected] Bangkok. This guidebook composes of public services provided by the BMA. We and Facebook: do hope that this guidebook will make https://www.facebook.com/bangkokiad/ your life in Bangkok more convenient. International Affairs Office, Bangkok Metropolitan Administration (BMA) PAGE 1 Photo by Berm IAO CONTENTS 0 1 G R E E T I N G P A G E 0 1 0 2 C I V I L R E G I S T R A T I O N ( M O V I N G - I N / N O N - T H A I I D C A R D ) P A G E 0 3 0 3 E M E R G E N C Y N U M B E R S P A G E 1 5 0 4 B A N G K O K M E T R O P O L I T A N A D M I N I S T R A T I O N A F F I L I A T E D H O S P I T A L S P A G E 1 9 0 5 U S E F U L W E B S I T E S P A G E 3 8 0 6 BMA CCTV CAMERA P A G E 4 1 0 7 R E F E R E N C E P A G E 4 4 PAGE 2 Photo by Peter Hershey on Unsplash CIVIL REGISTRATION (Moving - In/ Non-Thai ID card) PAGE 3 Photo by Tan Kaninthanond on Unsplash Moving - In Any Non - Thai national who falls into one of these categories MUST register him/herself into Civil Registration database.
    [Show full text]
  • Thai News Update: 30 June 2021
    THAI NEWS UPDATE: 30 JUNE 2021 1. Just hours to go: Phuket Airport all set to welcome 533 international passengers on 1st day of reopening Source: The Nation (Link) Five international flights are set to touch down at Phuket Airport tomorrow, July 1, the first day of the Phuket Sandbox scheme to reopen the island province to foreign visitors, airport director Thanee Chuangchu said after a final inspection on 29 June, expecting 533 international passengers to arrive on the first day. nder the sandbox, foreigners who can verify they have been fully inoculated against Covid-19 and test negative can fly into Phuket and move around freely in the province without having to quarantine. After spending 14 days in Phuket and if they still test negative, they can then travel to other parts of Thailand. 2. Tourism council predicts 1.4m foreign arrivals Source: Bangkok Post (Link) Foreign tourist arrivals could tally 3 million this year under the best-case scenario, while the tourism confidence index in the second quarter plunged to its lowest point as 2 million people lost their jobs, according to the Tourism Council of Thailand (TCT). "In addition to faster vaccination for 10 pilot tourism areas, the key factors that affect the volume of tourists are the readiness of Bangkok, which is the aviation hub of Thailand, and whether the Chinese government will allow tourists to take overseas trips by October," said Vichit Prakobgosol, TCT vice-president. The areas selected to reopen for tourism comprise: Phuket, Krabi, Phangnga, Surat Thani, Chiang Mai, Chon Buri, Phetchaburi, Prachuap Khiri Khan, Buri Ram and Bangkok.
    [Show full text]
  • Parameters Affecting Stakeholder's Satisfaction Level Towards The
    Asia-Pacific Social Science Review 20(2) 2020, pp. 119–135 RESEARCH BRIEF Parameters Affecting Stakeholder’s Satisfaction Level Towards the Service Quality of the Bangkok Metropolitan Administration Under the Context of United Nations-Sustainable Development Goals (UN-SDGs) Siwatt Pongpiachan1* and Muhammad Zaffar Hashmi2 1NIDA Center for Research & Development of Disaster Prevention & Management, Thailand 2COMSATS University, Pakistan *[email protected] The Bangkok Metropolitan Administration (BMA) cities by 2030 (Ash et al., 2008). To maintain Bangkok consists of the Governor of Bangkok and the Bangkok as a hub for ideas, business, civilization, technology, Metropolitan Council. The main principles of the prosperity, and social development, the BMA has BMA are to develop and implement policies related to launched the Bangkok Vision 2032, which incorporates environmental management, urban planning, security six visionary aspects, 31 strategies, and 115 measures services, household registration, public transport bus as follows (Samdrup, 2011): services, and public health services. According to the Bangkok Metropolitan Administration Act, BE 2528 • A safe city: six strategies and 52 measures (1985), the BMA has the legislative authority and • A green and comfortable city: four strategies duty to formulate and implement policies; appoint and 20 measures and remove deputy governors, advisors, and board • A city for all: five strategies and 14 measures members; and coordinate and carry out the orders • A compact city: two strategies and
    [Show full text]
  • Sustainable Development Environmental Area Social Area Economy Strategies Forsustainabledevelopment 3
    Sustainable Development Thonburi Healthcare Group The Company focuses with perseverance on becoming a good role model and developing sustainable business in all respects including economy, society and environment. The Company’s intention is to operate the business based on good corporate governance policy and with responsibilities to community, society and environment. The Company aims to create growth in the business along with generating added values to the society and the Company’s stakeholders, including shareholders, investors, employees, customers, business partners and related organizations, competitor, debtor, creditor, and community all of public and private. The company gives high importance to socially, economic and environmentally responsible as well as ethical business operations to supporting social activities that will bring long-term benefits to the local communities and the general public. With such practices, the company hopes to see harmonious living between the business sector and the communities and the society. This will enable the entire society to move forward together and finally achieve sustainable growth. The company’s Corporate Social Responsibility Policy covers both in-process and after-process business operations. The Board of Directors of the Company oversees that the business is being operated in accordance with code of ethics and good corporate governance, including being responsible to community, society, and environment. The Company applies its expertise in business and its corporate social responsibility roles in determining the business strategy, which creates synergy between the business and the society. This approach is in line with the Company’s vision and mission to grow its business sustainably. The Company’s business strategy includes: 22 ANNUAL REPORT 2020 Strategies for sustainable development Economy 1.
    [Show full text]
  • A Causal Relation Model of Market Orientation and Extended Market Orientation Affecting Strategic Management Through Health Establishments Performance in Bangkok
    A CAUSAL RELATION MODEL OF MARKET ORIENTATION AND EXTENDED MARKET ORIENTATION AFFECTING STRATEGIC MANAGEMENT THROUGH HEALTH ESTABLISHMENTS PERFORMANCE IN BANGKOK Wirut Nakkhasin A Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy (Integrated Tourism Management) The Graduate School of Tourism Management National Institute of Development Administration 2018 A CAUSAL RELATION MODEL OF MARKET ORIENTATION AND EXTENDED MARKET ORIENTATION AFFECTING STRATEGIC MANAGEMENT THROUGH HEALTH ESTABLISHMENTS PERFORMANCE IN BANGKOK Wirut Nakkhasin The Graduate School of Tourism Management Major Advisor (Assistant Professor Sangkae Punyasiri, D.B.A.) The Examining Committee Approved This Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy (Integrated Tourism Management). Committee Chairperson (Assistant Professor Pimmada Wichasin, Ph.D.) Committee (Assistant Professor Sangkae Punyasiri, D.B.A.) Committee (Assistant Professor Worarak Sucher, D.HTM.) Committee (Assistant Professor Charoenchai Agmapisarn, Ph.D.) Committee (Assistant Professor Paithoon Monpanthong, Ph.D.) Dean (Assistant Professor Paithoon Monpanthong, Ph.D.) ______/______/______ iv ABST RACT ABSTRACT Title of Dissertation A CAUSAL RELATION MODEL OF MARKET ORIENTATION AND EXTENDED MARKET ORIENTATION AFFECTING STRATEGIC MANAGEMENT THROUGH HEALTH ESTABLISHMENTS PERFORMANCE IN BANGKOK Author Wirut Nakkhasin Degree Doctor of Philosophy (Integrated Tourism Management) Year 2018 The research
    [Show full text]
  • Attachment 1 Assets Used for Business Operation and Details Of
    Singha Estate Public Company Limited Attachment 1 Assets Used for Business Operation and Details of Assets Appraisal Attachment 1 - Page 1 Singha Estate Public Company Limited Assets Used for Business Operation On 31 December 2020, the Company has assets used for business operation consisting of residential properties, commercial properties, lands, buildings, equipment used for hospitality business operation and right- of-use-assets with a total value of Baht 43,665 million (pursuant to the consolidated financial statements). Details are as follows: List of Assets Value (Million Baht) Residential Properties 5,424 Commercial Properties (or Properties for Investment) 1 16,902 Lands, Buildings and Equipment (Hospitality Business) 21,339 Total 43,665 1 Market price pursuant to the consolidated financial statements Attachment 1 - Page 2 Singha Estate Public Company Limited Residential Properties Size of Land for Encumbrances Entire Characterized Project Project Type Location (Entire / Partial Project Ownership Mortgage with) (Rai-Ngan- Sq. Wah.) The Esse Asoke Condominium 333 Sukhumvit 21 Road, 3-1-26 Owner Nil Condominium Klongtoey Subdistrict, Watthana District, Bangkok The ESSE at Condominium Corner of Asoke Montri 2-1-26 Owner ICBC1 Singha Complex and Petchaburi Road Condominium (Formerly known as the Embassy of Japan), Bangkapi Subdistrict, Huai Khwang District, Bangkok The ESSE Condominium Around the corner of Soi 9-2-50 Owner BAY2 Sukhumvit 36 Sukhumvit 36, Sukhumvit Condominium Road, Phrakhanong Subdistrict, Klongtoey District, Bangkok
    [Show full text]
  • MICE Destinations
    Background... The Guidebook of creative ideas for MICE destinations Thailand Convention and Exhibition Bureau (Public Organization) or TCEB has implemented the projects in developing MICE destinations and making of MICE activities planning guidebook “Thailand 7 MICE Magnificent Themes “ with the purpose to develop venues for MICE activities or new MICE destination for entrepreneurs and MICE industry that can be practically used. This guidebook of creative idea for MICE destinations will mainly focus on the five MICE cities including Bangkok, Khon Kaen, Chiang Mai, Pattaya and Phuket, which will be presented through seven perspectives, namely Fascinating History and Culture, Exhilarating Adventures, Treasured Team Building, CSR and Green Meetings, Beach Bliss, Lavish Luxury, Culinary Journeys TCEB truly hopes that this guidebook “Creative ideas for MICE destinations” will provide alternative, explore new perspectives in creating memorable experience for all of your MICE events and meetings. Thailand 7 MICE 6 Magnificent Themes 8 BANGKOK 26 KHONKEAN 42 CHIANGMAI 60 PATTAYA 84 PHUKET information of convention 98 venues / hotels / restaurants Thailand 7 MICE Magnificent Themes Fascinating History and Culture means historic, cultural, and social – value site visit including places of mental affinity for later generations. Exhilarating Adventures refer to travelling to places where the environment is different from normal environment, consisting of physical activity, natural environment, and immersion into culture. Treasured Team Building illustrates harmony creation among members of a group through various activities which may be a brainstorming activity or joining activity bases so that groups can share ideas and exchange knowledge. CSR and Green Meetings means Corporate Social Responsibility which is a commitment to the stakeholders in order to operate the business in a transparent and ethically sustainable manner, either in economic, society and environment.
    [Show full text]