BREAKOUT 1 – NETWORKING MEETUP CONVERSATIONS*
Wednesday, May 29, 2019 2:45 – 3:30 PM† 360/VR/AR Meetup Across the PBS system, stations like NET Nebraska, GPB, ThinkTV, WOSU, South Florida PBS, Idaho PTV, KERA, KLRU and others are experimenting with the creation of 360 videos, VR content or AR products. Whether you want to compare notes with other xR creators, or just find out what it takes to start creating in this space, join us at the PBS Annual Meeting to swap cards and ideas so that we can keep the conversation going in 2019 and beyond. Facilitator: Chad Davis, NET Nebraska Tracks: • Digital Content & Services • Local Productions Location: Cumberland 1-2, Table 1 (Level 3)
Ask the Brand Experts What can you expect and how will the new brand refresh impact your world? Connect with brand experts from the PBS brand strategy team along with their innovative partner agencies, Lippincott and Nate Howe Studios. If you’ve got questions, we have answers. This is an opportunity to connect with fellow colleagues as we discuss roll-out plans, brand activation of package elements and other topics on your mind that will help you anticipate transition planning. Join us. Facilitator: Andrea Iezzi, Grant Manager, PBS Brand Refresh, PBS Tracks: • Content Marketing, Public Relations & Communications Location: Cumberland 3-4 (Level 3)
Can a Mentoring Experience Propel Your Career? According to these mentees, YES! Hear directly from mentors and mentees who participated in the first round of the PMWL Mentor Program. You will learn about the program, how the mentees benefited from the program and what the mentors learned about how to inspire aspiring leaders in public media. Facilitator: Cynthia Fenneman, American Public Television Tracks: • Diversity & Inclusion • Leadership, Management, & Station Strategy Location: Electric (Level 4)
Celebrating the Americans with Disabilities Act (ADA) in 2020 Over 56 million people in the United States live with a mental or physical disability – that’s nearly 20% of the country’s population. The PBS system is uniquely positioned to foster conversations and spotlight the issue of
* All Networking Meetup Conversations are closed to the press. † Times subject to change.
2019 AM Breakout Schedule 2019-05-22 1 Networking Meetup Conversations Wed., 5/29/19, 2:45-3:30 PMϮ visibility of disability in media and the workforce. In July 2020 our country will be celebrating 30 years with the Americans with Disabilities Act (ADA). Meet colleagues around the system to learn what's being done and what your station can do for this landmark anniversary. Facilitator: Todd McCammon, WXXI Tracks: • Diversity & Inclusion • Leadership, Management & Station Strategy • Local Productions • Programming & Traffic Location: Cumberland 1-2, Table 2 (Level 3)
Community Outreach Success Share Public media events and experiences are just one more way that local stations enhance the vibrancy of their communities and contribute to the mission of their organizations. Community outreach programs strengthen your station by supporting development, building and deepening relationships with lifelong learners, connecting staff to the audience, promoting programs, enhancing your station's reputation, and creating impact beyond the broadcast. We always try to create the most impact with the resources we have. We'll spend half of our roundtable discussion sharing our successes and the other half sharing ideas and plans for the coming year. Join us! Facilitator: Katherine Mitchell, WCVE The Community idea Stations Tracks: • Community Engagement & Partnerships Location: Cumberland 1-2, Table 3 (Level 3)
Content Managers Meetup As new Chief Content Officer positions are created across the public media system, we believe it's time to bring emerging and seasoned content/editorial managers together to share ideas, tackle challenges, examine our successes and learn from our failures. Existing groups such as Public Television Programmer's Association, Women in Public Media Leadership and YoPro have come together to strengthen the public media system. This meetup will be the first of many for content/editorial managers to discuss how we might come together to support and cultivate innovation, leadership and excellence. Facilitator: Amy Shumaker, WGCU Public Media; Linda Wei, Alaska Public Media Tracks: • Content Marketing, Public Relations & Communications • Digital Content & Services • Journalism & Storytelling • Local Productions • Programming & Traffic Location: Cumberland 1-2, Table 4 (Level 3)
Developing Tomorrow’s Leaders Today Like many public media stations, Twin Cities PBS will soon experience an inevitable shift. Approximately 30% of our staff identify as Baby Boomers, and many have worked at TPT for 20+ years. As these staff members approach retirement, we seek innovative and capable rising leaders. In response, we've created a leadership development program to build foundational public media knowledge and strengthen core leadership skills that
2019 AM Breakout Schedule 2019-05-22 2 Networking Meetup Conversations Wed., 5/29/19, 2:45-3:30 PMϮ better position TPT for the future. Stop by and learn more about our program, the initial outcomes, and how we've tailored it for this year based on feedback and needs assessments. Facilitator: Kelly Gavigan-Swanson, Twin Cities PBS Tracks: • Leadership, Management & Station Strategy Location: Bass (Level 4)
How Can Your Community Advisory Panel/Board Help Serve the Mission of Your Organization? Every station has one but how are they helping serve the broader stations initiatives? Are they super-fans? Come to this session and learn how to manage, retain and create long-standing relationships with the community through the Community Advisory Panel/Board. Facilitator: Yo Ann Martinez, KQED Tracks: • Community Engagement & Partnerships • Leadership, Management & Station Strategy Location: Cumberland 5-6, Table 3 (Level 3)
MORNING FILL UP: A Local Conversation Series Engaging Rural America After best-selling author and New York Times columnist David Brooks suggested Rapid City, South Dakota may have an inferiority complex, The Numad Group started inviting interesting people doing interesting things to the community for a 24-hour blitz of conversations each month. This very simple idea is having positive, unintended consequences for the community and is leading to some significant learning about rural America, community, conversation, and our desire to connect. This session will discuss how and why we think MORNING FILL UP conversation series works, offer insights from a local public broadcasting station about the series' local focus, and how other PBS stations might apply the concept to their audiences. Facilitator: Matt Ehlman, PhD, The Numad Group Tracks: • Audience Insights & Audience Development • Community Engagement & Partnerships • Local Productions • Programming & Traffic Location: Music Row 6 (Level 2)
Planned Giving Jam Session Whether your station wants to start in planned giving or it has a mature program in place, let’s get together to talk about challenges, successes and hitting all the right notes with our donors. This will not be a solo performance – participants are encouraged to bring their questions, success stories and ideas for implementation. Is your station singing the “revenue blues” or breaking through with a string of hits? Either way, this round table is for everyone. Don’t refrain, join us in the chorus! Facilitator: Rob Hilbert, IPTV Foundation Tracks: • Development & Fundraising • Leadership, Management & Station Strategy Location: Legends Ballroom EFG, Table 1 (Level 2)
2019 AM Breakout Schedule 2019-05-22 3 Networking Meetup Conversations Wed., 5/29/19, 2:45-3:30 PMϮ
So, You Didn't Get the Grant ... Now What? Ideas for Staying Engaged, Even When a Project Doesn’t Get Funded. Many of us have spent months, sometimes years, working on a particular project. We compile research, do community engagement, attend conferences, build relationships, establish trust, and in the process, our stations become committed partners on a given issue. Then the funding falls through. Now what? Do we simply stop doing the work? Does our commitment to an important issue wither overnight? Of course not. We’re in Public Media because we care deeply about our communities and the issues that affect people. The question then becomes, how can we maintain good will and solid relationships even when we’re not creating content? Alternatively, can we continue creating content, albeit on a smaller scale? Bring your thoughts, questions and suggestions to this networking conversation. Facilitator: Shawn Anfinson, Nashville Public Television Tracks: • Community Engagement & Partnerships • Development & Fundraising • Local Productions Location: Legends Ballroom EFG, Table 2 (Level 2)
Social Media for Audience Engagement A conversation about how station employees use social media for audience development and engagement. Facilitator: Tory Starr, WGBH Tracks: • Audience Insights & Audience Development • Content Marketing, Public Relations & Communications Location: Legends Ballroom EFG, Table 3 (Level 2)
The Non-Fiction Solution: How Documentaries Can Bring You A Younger, Digital Audience Online Streaming can seem like an uphill battle, but it doesn’t have to be. POV will lead a discussion to brainstorm digital strategies around using non-fiction content to tailor your online offerings to your local market. Bring your streaming frustrations as we find solutions to capitalize on a growing online audience obsessed with documentary content. Facilitator: Chloe Gbai, American Documentary | POV Tracks: • Audience Insights & Audience Development • Digital Content & Services • Journalism & Storytelling • Local Productions • Programming & Traffic Location: Legends Ballroom EFG, Table 4 (Level 2)
What is INPUT? Professional Development for Producers and Programmers Does your staff have a chance to think big about content and storytelling? INPUT, the International Public Television conference, is a terrific development opportunity for public media professionals. Every year, producers from across the globe come together in a different country to screen and discuss programs. Not a marketplace or strictly a festival, INPUT challenges media makers to think more critically and creatively, network with other content producers and open their minds to new kinds of storytelling. In this networking session you will learn what you can expect to get from the INPUT experience, how to submit your work, make it feasible for your staff to attend, and explore strategies for replicating an INPUT conference at your home station.
2019 AM Breakout Schedule 2019-05-22 4 Networking Meetup Conversations Wed., 5/29/19, 2:45-3:30 PMϮ
Then on Thursday, join us for a Mini-INPUT experience in Music Row 4 (Level 2) from 6:00-7:30pm. We'll watch a collection of public media work from around the world and then head down to Lower Broad with our friends from Nashville Public Television to enjoy all the best spots for music and fun. Join us! Facilitator: Will Pedigo, Nashville Public Television Tracks: • Leadership, Management & Station Strategy • Local Productions • Programming & Traffic Location: Music Row 4 (Level 2)
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BREAKOUT 2*
Wednesday, May 29, 2019 3:45 – 4:45 PM† Buzzworthy Tech Bingo Open to Press It is unlikely a day goes by in which you don't hear SOME new technology term thrown into a project pitch, a content proposal, a planning document, or a vendor invitation. It is IMPOSSIBLE to keep up with all of these terms. And, let's be honest, often times both the speaker and the audiences are kinda faking it.... This session will give you very quick introductions to a handful of technologies you might be hearing about a lot. We'll get you at LEAST to cocktail party discussion level and give you some ways for understanding why these technologies might or might not be relevant to your work. AND, we'll let the audience choose some topics that aren't on our list. On the list from the start: Blockchain, AI, HDR, 5G, Cloud Computing, IoT, IPTV This will be to technology what “Drunk History” is to history. Maybe. Target audience: Staff at all levels who encounter or have to make decisions related to technology but are not expert in it. Key Takeaways: • Enough knowledge to be dangerous on these topics • Your questions answered • Handouts about each technology Speakers: • Rhonda Holt, Vice President, Software Development & Operations, PBS • Eric Wolf, Vice President, Technology Strategy, PBS Tracks: • All Location: Bass (Level 4)
Creative Campaigns to Fund Capital Straight-up 8-figure fundraising campaigns are a thing of the past. Hear from system leaders about how they've pushed beyond traditional campaign strategies to creatively fund capital from bricks-and-mortar to digital infrastructure. Amanda Mountain, President and CEO of Rocky Mountain Public Media, discusses their recent $35 million campaign where nearly 40% was raised through “nontraditional sources” in addition to traditional philanthropic gifts. Becky Magura, CEO of Upper Cumberland PBS, discusses their “40 for 22” endowment campaign that generated 800 new or renewing gifts, or 25% of their $1 million goal, in the first year alone for this small rural station. Tom Karlo, General Manager of KPBS, discusses how to position successful capital campaigns to fund equipment and endowments. Mark Heller, Executive Director of the Colorado Educational and Cultural Facilities Authority, an
* All Breakout sessions closed to the press unless otherwise indicated. † Times subject to change.
2019 AM Breakout Schedule 2019-05-22 6 Breakout Sessions Wed., 5/29/19, 3:45 – 4:45 PMϮ organization that can provide free tax-exempt financing to any public media organization in the country, will moderate the discussion. Key Takeaways: • How to prepare for a successful capital campaign. • How to seek and leverage creative financing opportunities beyond philanthropic support. • How to frame your capital campaign for the "venture philanthropist" who wants to see a specific return-on-investment without serious mission-drift. Speakers: • Mark Heller, Executive Director, Colorado Educational and Cultural Facilities Authority (Moderator) • Tom Karlo, General Manager, KPBS/San Diego • Becky Magura, President & CEO, WCTE Upper Cumberland PBS • Amanda Mountain, President and CEO, Rocky Mountain Public Media Tracks: • Development & Fundraising • Leadership, Management & Station Strategy Location: Acoustic (Level 4)
Forging New Pathways to Today's Families and Children Open to Press Reaching and influencing parents and caring adults is vital to supporting our children’s everyday growth and future success. Whether using high-tech or high-touch means, connecting and engaging with families has never been more important to our public media system or our community partners! The CPB-PBS Ready To Learn Initiative is actively incubating new strategies, tools, and pathways to families including community collaboration, multi-generational programs, parent texting, social media, and more. And, station teams are discovering what it takes to support the learning ecosystem of children and boost our collective understanding of how to effectively navigate and combine these innovative pathways. So, whether your goal is to build awareness of resources with new groups of parents, or you are ready to deepen bonds with families who have attended a training event, come join the conversation about ways to forge new pathways to families! Key Takeaways: • New strategies and tools for reaching and engaging parents and families • Knowledge of ways to combine high-tech and high-touch methods of engagement • Insight on how stations and partners are working together to forge new pathways to parents, especially in underserved communities Speakers: • Kimberly Flack, Associate General Manager for Educational Outreach, Arizona PBS • Cynthia Putman, Ready To Learn Project Manager, Putnam County Schools and WCTE Upper Cumberland PBS • Devon Steven, Director of Community Engagement, CPB/CPB-PBS RTL Initiative • Gail Thomas Strong, Vice President, Community Engagement, WFYI Public Media/Indianapolis • Veronica Toney, Director of Social Media, PBS Children's Media & Education Tracks: • Community Engagement & Partnerships • Kids, Parents, Teachers & Education Location: Cumberland 1-2 (Level 3)
2019 AM Breakout Schedule 2019-05-22 7 Breakout Sessions Wed., 5/29/19, 3:45 – 4:45 PMϮ
Getting Ready For Local Livestreaming – Guidelines & Best Practices As the media landscape shifts, new providers like Sling and YouTube TV are offering cable-like programming but without the cable (delivered via open Internet). Most broadcast networks and their local affiliates are on these platforms and now it’s our turn. Join our panelists as they explore these emerging platforms and discuss the options for stations to have their broadcast carried, timeline around an anticipated launch, and the steps stations need to take to prepare. In addition to the distribution opportunity to these new platforms, we will also explore plans to enable station livestreaming to our own environment (stations sites, PBS app) as a way to further expand audience reach. Key Takeaways: • Review of the launch partner (e.g. Sling or YouTube TV), high level deal terms, launch schedule • Evaluate the different options for a station to participate: clearing broadcast, setting up rights cleared feed, opting in to national feed • Overview of the architecture and best practices for stations to set up feed/handle rights management, etc. Speakers: • Maria Bruno Ruiz, Vice President, Program Scheduling, PBS • Max Duke, Senior Director, Station Products & Innovation, PBS • Renard Jenkins, Vice President, Operations, Engineering & Distribution, PBS • Andrew MacCartney, Vice President, Education and Digital Media, Georgia Public Broadcasting • Jeremy Teres, Senior Director Business Development, PBS Tracks: • Digital Content & Services • Leadership, Management & Station Strategy • Local Productions Location: Cumberland 3-4 (Level 3)
Metadata 101: Creation, Presentation and Use Open to Press This panel will look at what metadata is, why it is important, and some of the Enterprise Metadata Management program’s work to ensure high quality, consistent metadata is available across the public television community and to consumers. A primary goal of any metadata management program is to support an excellent user experience and content discovery, so this panel will also look at the presentation of metadata via a UX, and the use of metadata in TV listings. Key Takeaways: • That metadata is important and needs active management, • That PBS is providing tools for the community to help with that process, and • That this has very real downstream consequences for audience engagement and content discovery. Speakers: • Rachelle Byars-Sargent, Senior Director, Enterprise Metadata Management, PBS • Gaya King, Product Owner, National TV Listings, PBS Tracks: • Digital Content & Services • Local Productions Location: Music Row 4 (Level 2)
2019 AM Breakout Schedule 2019-05-22 8 Breakout Sessions Wed., 5/29/19, 3:45 – 4:45 PMϮ
The Social Media Playbook: Engagement Guidelines, Social Identity and Voice This breakout session will cover the PBS Social Media Playbook, which covers topics including PBS social audience profile, social identity, voice, tone, posting cadence, content formats and amplification opportunities. Key Takeaways: • Attendees will gain information around PBS social engagement protocol and best ways to cross- promote and share content Speakers: • Lori Dicker, Senior Director, Digital Marketing, PBS • Rebecca Seawell, Senior Manager, Social Media, PBS Tracks: • Audience Insights & Audience Development • Content Marketing, Public Relations & Communications Location: Cumberland 5-6 (Level 3)
Virtual Reality Content Made Easy Open to Press Extended Reality (xR) - the umbrella term for augmented reality (AR) and virtual reality (VR) - has long been seen as a functional technology imagined for some far-flung future. However, worldwide spending on xR exceeded $28B in 2018, with expected growth of $100B+ by 2022. Meanwhile an increasing number of universities around the globe are beginning to train students in the creation of xR content. And even within our PBS system, stations are exploring these emerging technologies. This session will look at why now is the right time to begin building your station's skills across the xR spectrum. Three stations have been exploring and wrestling with the strategic and tactical issues of creating xR content, and will discuss their experiments - with examples of 360-video, augmented reality and virtual reality content and products that engage audiences across a spectrum of devices, including desktops, phones, tablets, and VR headsets. Key Takeaways: • Developed understanding of the definition of each xR term. • The return on investment with the impact you will have when using xR is worth it! • Panelists will provide a list of tools and production costs that are scalable to any station. Speakers: • Chad Davis, Assistant General Manager, Emerging Media, The Nebraska Network • Andrew MacCartney, Vice President, Education and Digital Media, Georgia Public Broadcasting • Tabitha Safdi, Digital Media Manager, South Carolina ETV Tracks: • Digital Content & Services • Local Productions Location: Electric (Level 4)
What Every Station Needs to Know About Starting a Podcast Open to Press More and more, podcasts are becoming a go-to for public media stations across the country. Hear from podcasters, local stations, and PRX training and marketing experts who have worked directly with local public television and radio stations on how to create and launch a successful podcast, because a good idea and experience making content is not enough. There is no direct path to success, in an on-demand content environment, particularly one as intimidating as podcasting, keeping the focus on what the listener needs from you and your brand is different. And, an imperative to solve. This session will help
2019 AM Breakout Schedule 2019-05-22 9 Breakout Sessions Wed., 5/29/19, 3:45 – 4:45 PMϮ you understand why you’re doing a podcast; understanding the real costs and time involved in making something great; why it’s critical to start planning for these things early on; and, establishing KPI, budgets and what type of team you’ll need. Key Takeaways: • Budget, time and talent needed to create a great podcast Speakers: • Dr. Regina N. Bradley, Host, BOTTOM OF THE MAP, WABE Atlanta • Kerry Donahue, Director of Training, PRX • Floyd Hall, Producer, BOTTOM OF THE MAP, WABE Atlanta • Donna Hardwick, Chief Marketing Officer, PRX • Christina Lee, Host, BOTTOM OF THE MAP, WABE Atlanta Tracks: • Digital Content & Services • Local Productions Location: Music Row 6 (Level 2)
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BREAKOUT 3*
Wednesday, 5/29/19 5:00 – 6:00 PM† CPB Business Strategies Conversation Continuing the business strategies conversation that commenced at the 2018 GM Strategy Meeting, this session focuses on your local station’s value proposition and challenges you to think in new ways. Ted Krichels will lead a discussion about your strategic focus and what drives your success, both now and in the future. In this interactive session attendees will be expected to discuss how they plan to meet the needs of their communities in the future. Key Takeaways: • Sharper focus on value proposition for the future • Opportunity to hear from other stations facing similar opportunities and challenges Speakers: • Ted Krichels, Senior Vice President, System Development and Media Strategy, CPB Tracks: • Leadership, Management & Station Strategy Location: Acoustic (Level 4)
Creating a Culture of Diversity, Equity, Inclusion and Belonging in the Public Media Workplace Diverse content comes from a staff with diverse perspectives and experiences. Building a culture that is inclusive and creates a sense of belonging is critical to retaining and engaging all staff. Hear from those in the trenches about what has worked and not worked. Learn about the connection between inclusivity and eliminating workplace harassment. We will discuss how diversity contributes to and shapes your workplace and why it’s important to move beyond legal compliance. Key Takeaways: • What is the difference between diversity, equity, inclusion and belonging? • Understanding the importance of creating a culture of belonging in retaining and engaging all employees • Simple steps you can take to increase inclusivity • What is unconscious bias training, who should attend and is it enough? • What does a multi-year Diversity, Equity, Inclusion and Belonging Plan look like? Speakers: • Ann Dexter, Vice President, Human Resources, WGBH/Boston • Mike Jacobson, Vice President of Human Resources, PBS • Jenny Masters-Wolfe, Senior Vice President Human Resources & Organizational Development, Twin Cities PBS • Maria Miller, Chief Administrative Officer, KQED/San Francisco Tracks: • Diversity & Inclusion
* All Breakout sessions closed to the press unless otherwise indicated. † Times subject to change.
2019 AM Breakout Schedule 2019-05-22 11 Breakout Sessions Wed., 5/29/19, 5:00 – 6:00 PMϮ • Leadership, Management & Station Strategy Location: Music Row 4 (Level 2) Related: Inclusiveness also is important in developing content that addresses a broad range of perspectives. For more, see Thursday’s panel (3:15-4:15 pm), “A Global Neighborhood: Putting the Editorial Principle of Inclusiveness into Practice.”
It's A Rainbow-Insta-YouTube Life: What Are Kids and Parents Doing When They're Not with PBS KIDS? We spend a lot of time looking at numbers and data, but what's the media world that surrounds the PBS KIDS audience – kids and adults – actually look like? What are they watching, playing and interacting with when they're not with us? In this session we'll take a look at some of the shows, games, apps, and social platforms catching the time and attention of kids 2-8 and their families, talk about how PBS KIDS purposefully builds properties and experiences to work within today’s media environment, and how PBS KIDS and your stations offer a unique, learning-centered service for kids and families. Key Takeaways: • Attendees will walk away with a better understanding of the media landscape that surrounds kids and families, specific examples of how PBS KIDS and member stations provide differentiated and valuable content and services and talking points to help them communicate that value difference to their audiences and local partners. Speakers: • Tommy Gillespie, Director, Children's Programming, PBS • Abby Jenkins, Senior Director, Content, PBS KIDS Digital • Karin Jue, Director, PBS KIDS Streaming Media • Veronica Toney, Director, Social Media, PBS KIDS Marketing Tracks: • Audience Insights & Audience Development • Kids, Parents, Teachers & Education Location: Cumberland 1-2 (Level 3)
Local Engagement and Building New Audiences for Stations Through THE ASIAN AMERICANS Open to Press Join the Center for Asian American Media (CAAM), WETA, and ITVS to discuss upcoming outreach and partnership opportunities on their major multi-part history series, THE ASIAN AMERICANS, which is scheduled to debut on PBS in May 2020. Learn more about this important public media initiative, including station event support, community partnerships, and educational curriculum. Since 2000, the Asian American population has doubled to the fastest growth rate of any major racial or ethnic group in the United States. THE ASIAN AMERICANS, the first-ever comprehensive history series, will provide local PBS stations and the PBS system as a whole an unprecedented opportunity to bring this demographic into your station. Key Takeaways: • Stations will be introduced to THE ASIAN AMERICANS series, highlighting accompanying outreach, marketing and curriculum, in addition to funding and fundraising opportunities. • Best practices for effectively partnering and reaching Asian American audiences in local communities. • Session conversations will contribute to the campaign's strategic design and help build the national community network for the series. Speakers: • Jeff Bieber, Executive Producer, WETA/Arlington • Pat Kwoh, Curriculum Project Manager, THE ASIAN AMERICANS
2019 AM Breakout Schedule 2019-05-22 12 Breakout Sessions Wed., 5/29/19, 5:00 – 6:00 PMϮ • Renee Tajima-Pena, Series Producer, THE ASIAN AMERICANS • Donald Young, Executive Producer, Center for Asian American Media Tracks: • Audience Insights & Audience Development • Community Engagement & Partnerships • Content Marketing, Public Relations & Communications • Diversity & Inclusion • Programming & Traffic Location: Bass (Level 4)
PBS Audience Insights 2019 The media landscape continues to change, with content consumers enjoying more options than ever for finding the types of content they like. While television continues to be the way most PBS viewers find their favorites, connected devices like Apple TV and Roku, and the revamped PBS.org and Passport are reaching new and growing audiences. Hear from Business Intelligence leaders Amy Sample and Bill Merkel on how PBS' General Audience programming is doing thus far this season, what important trends they're noticing in the evolution of PBS' audiences, and what's going on in the industry at large that will affect your local PBS station in the future. Key Takeaways: • Trends in program viewership and audience dynamics • Viewing behavior across platforms • The Annual Audience Insights Book Speakers: • Bill Merkel, Director, Research, PBS • Amy Sample, Vice President, Business Intelligence, PBS Tracks: • Audience Insights & Audience Development • Leadership, Management & Station Strategy • Programming & Traffic Location: Cumberland 3-4 (Level 3)
Steal This Idea Steal This Idea will bring together some of America’s best storytellers – our PBS stations – for a rapid- fire, idea-sharing session that energizes attendees with real-world examples from station colleagues. Attendees at this session will hear a series of case studies about innovative and engaging strategies that build audiences, raise money, and deliver on the PBS mission. For the past 8+ years, this breakout session has highlighted real-world stories of success and lessons learned from station colleagues across a wide gamut of content marketing, social media, event, digital, fundraising, and community engagement topics. Attendees leave the session with a list of new, proven ideas they can apply locally to their station and community, as well as new contacts to build their professional network. This year’s session features sections on: • How We Cut Pledge in Half and Still Made Money! Jen Newmeyer, Director of Digital Engagement and Fundraising, UNC-TV • Futureproofing Facebook with Lead Generation Ads Carly Severn, Senior Social Media Strategist, KQED/San Francisco • Tune-In Street Activation – The Search for Jean Valjean (Les Misérables) Art Ellis, Vice President for Communications and Member Relations, WHYY/Philadelphia
2019 AM Breakout Schedule 2019-05-22 13 Breakout Sessions Wed., 5/29/19, 5:00 – 6:00 PMϮ • A New Engagement Model – Aligning Mission & Content with Communities & Partners Shannon Vickery, Director, Production Partnerships & Business Development, UNC-TV Key Takeaways: • Attendees leave the session with a list of new, proven ideas they can apply locally to their station and community, as well as new contacts to build their professional network. • The floor is open to conversation with attendees near the end of the session. • Attendees gain numerous contacts and ideas they can take back to their station in a much faster timeframe than a traditional presentation provides. Moderator: • Joyce Bentzman, Director, GA Marketing Strategy, PBS Tracks: • Audience Insights & Audience Development • Community Engagement & Partnerships • Content Marketing, Public Relations & Communications • Local Productions Location: Cumberland 5-6 (Level 3)
Town Hall Reinvented: Innovative Model for Community and Civic Engagement Open to Press What is the purpose of a town hall and what does it look like? PBS NEWSHOUR and Nashville Public Television will share how both small and large stations can use town halls to engage communities on current topics in new and innovative ways. Learn about new strategies that can seed the community conversation before, during and after a town hall, encouraging the sharing a variety of voices and viewpoints. Learn about face-to-face discussions, social media, digital strategies, and video used to engage an audience leading up to, during and following the broadcast. See how to moderate a lively town hall discussion, balancing the contributions of experts and community members. Key Takeaways: • Attendees will expand their concept about what a town hall looks like. • Attendees will learn how to use a variety of strategies to more fully engage the community around important topics, expanding civic and community engagement platforms. • Attendees can adapt and implement new town hall models within their stations, even if their stations do not have regular weekly public affairs programming. Speakers: • James Blue, Senior Content and Special Projects Producer, PBS NEWSHOUR • Travis Daub, Digital Director, PBS NEWSHOUR • Margaret Ebrahim, Senior Director, News & Public Affairs, PBS (Moderator) • Jo Ann Scalf, Senior Director of Education and Community Engagement, Nashville Public Television • LaTonya Turner, Town Hall Moderator and Producer, Nashville Public Television Tracks: • Community Engagement & Partnerships • Local Productions Location: Music Row 6 (Level 2)
When Stations Create Digital-First Series: Lessons from PBS Digital Studios Open to Press PBS stations across the country are creating original web series that are reaching diverse, younger public media consumers by meeting them where they are: on YouTube, Facebook and other social platforms. Inspired by PBS Digital Studios’ Digital Voltage training events in 2018, this breakout session is designed
2019 AM Breakout Schedule 2019-05-22 14 Breakout Sessions Wed., 5/29/19, 5:00 – 6:00 PMϮ to help stations develop high-level strategies for digital-first content development. This session will feature three stations that have launched successful web series in partnership with PBS Digital Studios: TPT (AMERICA FROM SCRATCH/SOUND FIELD) , LPB (NOURISH) and KLRU (BBQ WITH FRANKLIN). These series are useful case studies for other stations interested in creating original, digital-first content, and represent a range of station sizes, budgets and formats. The ultimate message of this session is that every station has the potential to create compelling digital content. Key Takeaways: • A high-level understanding of formats/series concepts that lend themselves to online video (vlogs, explainers, etc.) • Best practices when building digital production teams (especially for smaller stations). For example, having team members play multiple roles — like a producer/editor or a writer/host — will keep budgets lean. • Insight into digital series funding strategies, especially sponsorships, grants and crowdfunding. Speakers: • Brandon Arolfo, Senior Director, PBS Digital Studios • Maribel Lopez, Director of Rewire.org, Twin Cities PBS • Christina Melton, Deputy Director, Producer, NOURISH, Louisiana Public Broadcasting • Sara Robertson, Senior Vice President, Production & Technology, Producer, BBQ WITH FRANKLIN, KLRU/Austin Tracks: • Digital Content & Services • Local Productions Location: Electric (Level 4)
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BREAKOUT 4*
Thursday, 5/30/19 1:45 – 2:45 PM† A GM’s Perspective: How Digital Fundraising Staffing in the Age of Passport is Both Art and Science Open to Press Stations have experienced success with Passport. However, many new members fail to adhere to traditional membership models. In the age of digital fundraising and Passport, how do local station staffing models evolve to support an emerging donor class? Join the GM panel discussion to explore how digital fundraising is both an approach and a function, not an activity performed by one person alone. Attendees will learn how to build an effective fundraising team across digital, membership, and philanthropy to ensure your station remains a financially sustainable and competitive organization. Key Takeaways: • Attendees will walk away with applicable, cross-disciplinary takeaways to this opportunity and learn why this is a holistic approach. Speakers: • Misty McLaughlin, Principal & Founder of Cause Craft Consulting (Moderator) • Kierstan Schwab, Executive Director, Texas PBS • Neal Shapiro, President and CEO, WNET/New York • Bill Stotesbery, General Manager, KLRU-TV, Austin PBS • Vanessa Wise, Vice President, Development, WNET/New York Tracks: • Development & Fundraising • Digital Content & Services • Leadership, Management & Station Strategy Location: Music Row 4 (Level 2)
Build A Neighborhood of Education Donors for Fundraising Success Open to Press Digital Fundraising, Annual Donors, Major Donors, Legacy and Planned Gifts – There’s a place and a path for everyone in your educational fundraising portfolio. In this session we’ll learn about how a variety of stations are building opportunities for a variety of donors and donation types and think about how we can deliberately create a robust portfolio of giving opportunities to help us graduate into educational fundraising success. Key Takeaways: • Hear about currently used strategies for educationally interested donors at entry, mid, major and legacy giving levels. • Walk away with ideas of how to begin building an educational donor list and how to identify and steward donors for deeper investment in your station’s kids and education content and services.
* All Breakout sessions closed to the press unless otherwise indicated. † 2019 AM Breakout Schedule 2019-05-22 16 Breakout Sessions Thurs., 5/30/19, 1:45 – 2:45 PMϮ • Participate in idea sharing and collaboratively developing a matrix of opportunities for donors at varying levels. We’ll capture and share out learning following the session so everyone can take advantage of our collective work during the session. Speakers: • Travis Mitchell, Senior Director/Chief Content Officer, UNC-TV • Michele Ripley, President, Commonwealth Fund for KET • Alyssa Tsagong, Director of Education, Wisconsin Public Television • Aaron Turner, Development Manager, WGVU/Grand Rapids Tracks: • Community Engagement & Partnerships • Development & Fundraising • Diversity & Inclusion • Kids, Parents, Teachers & Education Location: Bass (Level 4)
(Dis)Ability Visibility: Raising the Bar within Media Open to Press One in five people in America has a disability. Within public media a dialogue is moving around deeper ways to reflect the whole of our communities on air, online and in the workplace. In this session you will hear ways in which the disability dialogue intersects with independent film, journalism, engagement, visibility, and representation. Additionally, you will learn how non-disabled allies and a more universal and inclusive look at disability can help advance opportunity and accessibility in public media. As we approach the 30th Anniversary of the Americans with Disabilities Act (ADA) in 2020, begin planning with other stations on how to recognize this important milestone as a leader in media. Key Takeaways: • Learn the terms within multifaceted community. • Gain a roadmap on how to enact programs, initiatives, and partnerships to strengthen your stations work with the disabled community. • Understand the work already happening within public media and the resources currently available. Speakers: • Christine Ha, Executive Producer of #BLINDLOVE and Chef/Owner of The Blind Goat • Jeanne Hopkins, Vice President, Communications and Government Relations, WGBH/Boston • Todd McCammon, Executive Producer and Assistant Vice President, WXXI/Rochester • Fred Wong, Senior Director, ITVS • Patty Zagarella, Director and Executive Producer of #BLINDLOVE web series Tracks: • Community Engagement & Partnerships • Diversity & Inclusion • Journalism & Storytelling • Leadership, Management & Station Strategy • Programming & Traffic Location: Music Row 6 (Level 2)
Gear Up for COUNTRY MUSIC, a Ken Burns Film, Coming Fall 2019 Open to Press Acclaimed filmmaker Ken Burns and writer/producer Dayton Duncan chronicle the history of a uniquely American art form in COUNTRY MUSIC, coming Fall 2019. From southern Appalachia’s songs of struggle, heartbreak and faith to the rollicking western swing of Texas, from California honky tonks to Nashville’s
2019 AM Breakout Schedule 2019-05-22 17 Breakout Sessions Thurs., 5/30/19, 1:45 – 2:45 PMϮ Grand Ole Opry, the sweeping series follows the evolution of country music over the course of the twentieth century, as it eventually emerged to become “America’s music.” PBS, WETA and member station staff will share insights around tools, timelines, key events and plans for outreach and support. Key Takeaways: • Plans and timelines of national publicity and promotional efforts around the film. • Opportunities and ideas for local events and engagement. • What other stations are doing and how to adapt to your local station and market. Speakers: • Joyce Bentzman, Director, Multiplatform Marketing, PBS • Lara Davidson, Associate Director, GA Publicity, PBS • Amy Labenski, Senior Director, National Impact and Engagement, WETA/Arlington • Angee Simmons, Vice President, Education & Engagement, KCPT/Kansas City • Jessica Turk, Assistant Program Manager, Nashville Public Television Tracks: • Community Engagement & Partnerships • Content Marketing, Public Relations & Communications • Journalism & Storytelling • Programming & Traffic Location: Cumberland 3-4 (Level 3)
Know Your Audience? How Poverty and Adverse Childhood Experiences Impact Families Open to Press When we work with families we do not realize how poverty and ACEs, Adverse Childhood Experiences, impact their learning. Cindy Putman, a certified Poverty and ACEs facilitator, is using knowledge about ACEs and poverty to better serve the Ready To Learn families that attend Family Community Workshops. If you have wondered why families are late, no-shows, or distracted by the circumstances of their lives, then this information will help you better understand how they view their world. This session will provide information and ideas for serving families who live in poverty. Better understanding of the families we serve will empower us to build relationships and allow true learning to occur. Key Takeaways: • How to understand the impact of poverty on families • Information about Adverse Childhood Experiences and brain development • Ideas for tearing down the barriers that poverty places on individuals Speakers: • Jennifer Drake-Croft, Tennessee Commission on Children and Youth • Neil Marcum, West Side Community Center Director, Covenant Church • Cynthia Putman, Ready To Learn Project Manager, Poverty/ACEs Facilitator, Putnam County Schools and WCTE Upper Cumberland PBS • Dr. Elizabeth Ramsey, ACEs Facilitator, Putnam County School System • Shaquwanna Wester, TNT and Kids Matter program coordinator, Highlands Residential Services (Public Housing) Tracks: • Audience Insights & Audience Development • Community Engagement & Partnerships • Diversity & Inclusion • Kids, Parents, Teachers & Education Location: Cumberland 1-2 (Level 3)
2019 AM Breakout Schedule 2019-05-22 18 Breakout Sessions Thurs., 5/30/19, 1:45 – 2:45 PMϮ "Made Possible In Part By…": Sponsor Messaging and the PBS Audience What does the PBS audience think about sponsor messages – do viewers love them? Hate them? Think they're a fair price to pay? Join PBS Standards & Practices for a lively and eye-opening discussion of how viewers and members alike react to sponsor spots. What they like, what they don't like, and where they draw the line... and spoiler alert: it might not be where you think. Bring your questions and stories about sponsor messages – the good, the bad, and the ugly – and be ready to leave with insights that will help anyone working with sponsors who want to partner with public television. Key Takeaways: • Creative approaches that resonate with viewers and members. • Executions that turn off our audience. • How attitudes toward sponsor messages have evolved over time, and where they might be going. Speakers: • Chris Schiavone, Founder & Managing Partner, City Square Associates • PBS Staff will be on hand to answer questions Tracks: • Audience Insights & Audience Development • Development & Fundraising • Leadership, Management & Station Strategy • Programming & Traffic Location: Electric (Level 4)
PBS NEWSHOUR/Station Collaboration: A Look Ahead to 2020 Open to Press For the 2018 elections, PBS NEWSHOUR collaborated more than ever with PBS stations, bringing critical insights to races with national implications, including reporter 2-ways, local station satellite interviews and station pieces that we aired. Working with PBS partners, Judy Woodruff and several correspondents served as moderators for important election debates, which were streamed on NEWSHOUR’s online platforms in addition to other local debates that we streamed. On Election Day, NEWSHOUR provided stations with video feeds and customizable real-time graphics/maps powered by AP data for use on local broadcasts. These collaborations allow us to gain insight from the wealth of PBS reporters around the country who know their communities best. It also brings visibility and larger audiences to the work being done in your community. Looking back on 2018, we explore what worked, what didn't, and what more NEWSHOUR can do in partnership with local stations as America turns its focus to 2020. Key Takeaways: • How might my station collaborate with PBS NEWSHOUR on coverage of the 2020 elections? • What is a realistic timeline for when and how stations can collaborate with NEWSHOUR, and when might we expect decisions to be made about NEWSHOUR's broadcast/online coverage plans for Election Night and data offerings? • In 2018, what worked, what didn't, and what more can be done for PBS NEWSHOUR and PBS station collaboration on the 2020 elections? Speakers: • James Blue, Senior Content and Special Projects Producer, PBS NEWSHOUR • Richard Coolidge, Senior Content and Partnerships Producer, PBS NEWSHOUR • Travis Daub, Director of Digital, PBS NEWSHOUR • Beth Summers, Senior Politics Producer, PBS NEWSHOUR Tracks: • Digital Content & Services
2019 AM Breakout Schedule 2019-05-22 19 Breakout Sessions Thurs., 5/30/19, 1:45 – 2:45 PMϮ • Journalism & Storytelling • Leadership, Management & Station Strategy • Local Productions • Programming & Traffic Location: Cumberland 5-6 (Level 3)
Presenting Public Television's Value Proposition to Legislators In addition to providing an update on the outlook for FY 20/22 federal funding, we'll examine effective PTV value proposition(s) that build the case. We'll focus in particular on rural representation and public safety. Key Takeaways: • Status of current appropriations requests and advocacy priorities; • Ideas & examples for communicating PTV value proposition(s) to policymakers, particularly in/for rural communities; • Examples of PTV's role in public safety/emergency alerting. Speakers: • Bill Weber, Vice President, Government Affairs & Associate General Counsel, PBS • Kate Riley, Vice President, Government & Public Affairs, APTS Tracks: • Government Relations • Leadership, Management & Station Strategy Location: Acoustic (Level 4)
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BREAKOUT 5*
Thursday, 5/30/19 3:15 – 4:15 PM† A Global Neighborhood: Putting the Editorial Principle of Inclusiveness Into Practice Inclusiveness, one of the six core principles in the new PBS Editorial Standards & Practices, means “content should reflect views from different backgrounds, such as geographic areas, ethnicities, genders, age groups, religious beliefs, political viewpoints, and income levels.” Join PBS Standards & Practices and our panelists as we put this important principle into practice. We’ll explore the importance of Inclusiveness in hiring and training your editorial staff, covering news from across the country (not just on the coasts), and developing the new animated social studies series Let’s Go Luna. You’ll learn new insights about just how broad this principle is, and you’ll receive important guidance about how to make sure your station’s content reflects your community. Key Takeaways: • Best practices for ensuring inclusiveness at your station • The importance of geographic diversity in PBS programming • The care that goes into introducing children to ideas from around the world Speakers: • James Blue, Senior Content and Special Projects Producer, PBS NEWSHOUR • Linda Simensky, Vice President, Children’s Programming, PBS • Doris Truong, Director of Training and Diversity, Poynter Institute Tracks: • Diversity & Inclusion • Journalism & Storytelling • Leadership, Management & Station Strategy • Local Productions • Programming & Traffic Location: Electric (Level 4) Related: Inclusiveness also is important in shaping your station’s workplace culture. For more, see Wednesday’s panel (5:00-6:00 pm), “Creating a Culture of Diversity, Equity, Inclusion and Belonging in the Public Media Workplace”
Chasing The Moon: Bringing a Global Story Down to Earth Open to Press AMERICAN EXPERIENCE's “Chasing The Moon,” a film by Robert Stone, reimagines the race to the moon for a new generation, upending much of the conventional mythology surrounding the effort. Coming to PBS in the summer of 2019, the six-hour series recasts the Space Age as a fascinating stew of scientific innovation, political calculation, media spectacle, visionary impulses and personal drama. AMERICAN EXPERIENCE and PBS will employ a multiplatform marketing approach to engage audiences around the film and the 50th anniversary of the moon landing – a unifying moment that each
* All Breakout sessions closed to the press unless otherwise indicated. † Times subject to change. 2019 AM Breakout Schedule 2019-05-22 21 Breakout Sessions Thurs., 5/30/19, 3:15 – 4:15 PMϮ community in America has a deep connection to. Learn about the strategy and how your station can use these platforms and initiatives to bring a global story down to earth in your market. Come ready to share what you are already doing at your station – the countdown is on, but there’s still time to make an impact in your community! Key Takeaways: • What will be happening around the 50th Anniversary of the Moon Landing and the broadcast of “Chasing The Moon” • How to make the most of “Chasing The Moon” at your station • What are other stations doing that can be easily replicated at your station Speakers: • Jennifer Cook, Senior Director of Content & Engagement, WUCF/Orlando • Matthew Midura, Associate Director, National Audience Development & Station Marketing, WGBH/Boston • Chika Offurum, Assistant Director of Audience Development, WGBH/Boston • Carrie Phillips, Director of Audience Development, WGBH/Boston • Chris Walz, Director, Member Station Marketing, PBS Tracks: • Community Engagement & Partnerships • Content Marketing, Public Relations & Communications • Local Productions • Programming & Traffic Location: Bass (Level 4)
Engage Your Community to Celebrate Your History: The American Archive of Public Broadcasting Open to Press Many stations have piles of tapes in closets, basements, off-site storage, or hard drives under desks, that represent our local and national cultural heritage. Why was it kept? Because someone thought it was important. Now the American Archive of Public Broadcasting can help your station preserve and make available this important material. Through collaborative grants with stations large and small, the AAPB has preserved nearly 100,000 programs and original materials contributed by 125 TV and radio stations. Join Judy Woodruff from the PBS NEWSHOUR, Chris Alexander from WETA, and Kevin Crane from NPT to talk about successful, funded preservation of American news and media reporting. Learn the easy steps you can take to start using this rich history through digital and social engagement initiatives. The AAPB staff will discuss the Transcribe-to-Digitize Crowdsourcing Challenge, a chance to receive free(!) digitization of tapes and to engage your community with archiving efforts. Key Takeaways: • Attendees will hear first-hand from AAPB’s Executive Advisory Council and Stations and Producers Advisory Committee about the value of participating in the AAPB. • They will learn how to use the AAPB crowdsourcing games to engage stations’ communities; utilize AAPB’s marketing toolkit to increase interest in station history; develop grant ideas and funding to support their station’s preservation activities; and better maintain content libraries. Speakers: • Chris Alexander, Director, Media Assets, PBS NEWSHOUR • Karen Cariani, Executive Director WGBH Media Library and Archives, Project Director, American Archive of Public Broadcasting, WGBH/Boston • Kevin Crane, President & CEO, Nashville Public Television • Judy Woodruff, Anchor and Managing Editor, PBS NEWSHOUR Tracks:
2019 AM Breakout Schedule 2019-05-22 22 Breakout Sessions Thurs., 5/30/19, 3:15 – 4:15 PMϮ • Community Engagement & Partnerships • Leadership, Management & Station Strategy • Local Productions • Programming & Traffic Location: Music Row 4 (Level 2)
Good Neighbors, Impactful Allies: Building & Supporting Inclusive, Effective Learning Neighborhoods Open to Press The 50th anniversary of MISTER ROGERS’ NEIGHBORHOOD has inspired many to ask: what would MISTER ROGERS’ NEIGHBORHOOD look like in the 21st Century? How can adults (parents, educators, caregivers) who care for children come together as a unified collective to support our littlest neighbors so they can be socially and emotionally prepared for modern learning environments? The answer is that many of these early childhood collectives are already taking root across the country, often with PBS stations as a key partner. In this session, you'll hear from WGVU and KLRN – two communities building and supporting their local learning neighborhoods. Both will discuss their approaches to community partnership and engagement, specific programs they have implemented to support young children, and the important lessons they’ve learned along the way. You’ll also meet their neighbors: community partners who share the same goals and hopes for their neighborhood’s children, and who make the work possible. Key Takeaways: • Explore key attributes of a successful learning community with PBS stations serving as a key partner. • Learn how to implement the three D’s of partnership building: Develop Trust; Demonstrate Will; Define Partnership. • Craft a work plan to engage their local community: an actionable plan of 3 things they will do over the next 3 months to intentionally engage with their local early childhood community. Speakers: • Kristyn Bomberg, Education Coordinator, WGVU/Grand Rapids • Maricella Borroel, Director of Education, KLRN/San Antonio • Anissa Eddie, Pritzker Early Childhood Fellow, First Steps Kent & K-Connect • Kasi McCormick, DM, Vice President, Grants, United Way of San Antonio & Bexar County • Amirah Vosburgh, Manager of School & Community Partnerships, GVSU Charter Schools Office, WGVU Engage Education Committee Co-Chair Tracks: • Community Engagement & Partnerships • Diversity & Inclusion • Kids, Parents, Teachers & Education Location: Cumberland 5-6 (Level 3)
On-Air Fundraising: Looking Back and Looking Forward What’s the current fundraising environment for PBS and what are we doing about it? Join Vice President of Fundraising Programming Jerry Liwanag, Senior Director Rudy Casillas and Director of Business Intelligence Bill Merkel as they explore new trends in fundraising including updates on new on-air experiments, a review of the past season’s results in terms of ratings and returns, a look at the program pipeline and an update on just who’s watching your fundraising efforts. Key Takeaways: Attendees will return to their stations: • Armed with the latest audience research • The latest long-lead pledge programming pipeline and
2019 AM Breakout Schedule 2019-05-22 23 Breakout Sessions Thurs., 5/30/19, 3:15 – 4:15 PMϮ • Updates on next-generation pledge experiments. Speakers: • Jerry Liwanag, Vice President, Fundraising Programming, PBS • Rudy Casillas, Senior Director, Fundraising Programming, PBS • Bill Merkel, Director of Business Intelligence, PBS Tracks: • Audience Insights & Audience Development • Development & Fundraising • Leadership, Management & Station Strategy • Programming & Traffic Location: Cumberland 3-4 (Level 3)
PBS Brand for the Digital Age Be part of the digital evolution of our PBS brand. Join the brand strategy team, along with our agency partners and digital and creative colleagues, as we dive deep into the visual and verbal expression of our beacon platform and how it’s optimized for the digital age. We’ll reveal core brand elements of our beacon value proposition including strategy, positioning, architecture, logo, signature color and accent palette, typography, imagery, illustration and so much more! We’ll demonstrate our brand in motion across multiplatform environments including digital, social, OTT and broadcast. Every PBS'er will take an active role in bringing the refreshed brand to life throughout the system. Together we'll shine a light on what it means to be the beacon of thoughtful and thought- provoking media. Key Takeaways: • A clear understanding of brand positioning that will help stations transition to the refreshed brand in both verbal and visual identity; • Practical tools and inspirational best practices for highest impact; • Insights into launch plans and real-world, actionable information on how to leverage the new brand to effectively reach, engage with and motivate existing and new audiences Speakers: • Trisha Cruz, Director Digital Design, PBS • Bogdan Geana, Design Partner, Lippincott • Shelby Hawker, Senior Strategy Partner, Lippincott • Nate Howe, Founder and Creative Director, Nathaniel Howe Studios Tracks: • Community Engagement & Partnerships • Content Marketing, Public Relations & Communications • Leadership, Management & Station Strategy Location: Cumberland 1-2 (Level 3)
Planned Giving for GMs and Station Leadership Open to Press Will your station benefit from the largest transfer of wealth in human history? The baby boom generation has already begun planning this transfer of wealth. Philanthropy is a big part of their thinking. This presentation will share useful strategies, techniques, and proven resources for successful planned giving. We will provide station general managers and leaders tools they can use and a roadmap for advancing planned giving for stations at every level. Join panelists from WPT (2018 PBS Development Award Honorable Mention for Planned Giving Campaign) and WXXI for a lively discussion demonstrating the value proposition, return on investment, and inspiration of planned giving. Key Takeaways:
2019 AM Breakout Schedule 2019-05-22 24 Breakout Sessions Thurs., 5/30/19, 3:15 – 4:15 PMϮ • Attendees will leave the session understanding the value of investing in planned giving, knowing the options that are right for them for making those investments, being inspired to get started or do more, and being prepared to take specific next steps, not just for the financial return but for the myriad ways planned giving empowers our work. Speakers: • Aimee Granger, Director of Planned Giving, Wisconsin Public Television • Eric Greiling, Chief Development Officer, Wisconsin Public Television • Jon Miskowski, Director of Television, Wisconsin Public Television • Kathy Reed, Assistant Vice President, Major and Planned Giving, WXXI/Rochester Tracks: • Development & Fundraising • Leadership, Management & Station Strategy Location: Acoustic (Level 4)
Putting the Pieces Together: The Shifting Children’s Media Landscape and You A look at a number of broad trends affecting how children interact with content on both traditional and non-traditional platforms, how these trends are effecting the PBS KIDS audience and our strategies to connect with and serve those audiences. We'll also look at new tools available at the station level to build understanding about how local users are interacting with PBS KIDS digital content. Key Takeaways: • A better understanding of trends influencing how children interact with media, • How PBS continues to evolve with these trends, and • Why a balance of television and digital offerings is important to reach target audiences. • Newly available tool to unlock the black box of your localized PBS KIDS digital data. Speakers: • Tommy Gillespie, Director, Children's Programming, PBS • Andrew MacCartney, Vice President, Education and Digital Media, Georgia Public Broadcasting • Joseph Miscavige, Director, Digital Analytics, Business Intelligence, PBS • Andrea Schutzman, Director, Research, Business Intelligence, PBS • Maria Vera Whelan, Senior Director, Marketing & Communications, Children’s Media & Education, PBS Tracks: • Audience Insights & Audience Development • Community Engagement & Partnerships • Digital Content & Services • Kids, Parents, Teachers & Education Location: Music Row 6 (Level 2)
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