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Breakout 1 – Networking Meetup Conversations* BREAKOUT 1 – NETWORKING MEETUP CONVERSATIONS* Wednesday, May 29, 2019 2:45 – 3:30 PM† 360/VR/AR Meetup Across the PBS system, stations like NET Nebraska, GPB, ThinkTV, WOSU, South Florida PBS, Idaho PTV, KERA, KLRU and others are experimenting with the creation of 360 videos, VR content or AR products. Whether you want to compare notes with other xR creators, or just find out what it takes to start creating in this space, join us at the PBS Annual Meeting to swap cards and ideas so that we can keep the conversation going in 2019 and beyond. Facilitator: Chad Davis, NET Nebraska Tracks: • Digital Content & Services • Local Productions Location: Cumberland 1-2, Table 1 (Level 3) Ask the Brand Experts What can you expect and how will the new brand refresh impact your world? Connect with brand experts from the PBS brand strategy team along with their innovative partner agencies, Lippincott and Nate Howe Studios. If you’ve got questions, we have answers. This is an opportunity to connect with fellow colleagues as we discuss roll-out plans, brand activation of package elements and other topics on your mind that will help you anticipate transition planning. Join us. Facilitator: Andrea Iezzi, Grant Manager, PBS Brand Refresh, PBS Tracks: • Content Marketing, Public Relations & Communications Location: Cumberland 3-4 (Level 3) Can a Mentoring Experience Propel Your Career? According to these mentees, YES! Hear directly from mentors and mentees who participated in the first round of the PMWL Mentor Program. You will learn about the program, how the mentees benefited from the program and what the mentors learned about how to inspire aspiring leaders in public media. Facilitator: Cynthia Fenneman, American Public Television Tracks: • Diversity & Inclusion • Leadership, Management, & Station Strategy Location: Electric (Level 4) Celebrating the Americans with Disabilities Act (ADA) in 2020 Over 56 million people in the United States live with a mental or physical disability – that’s nearly 20% of the country’s population. The PBS system is uniquely positioned to foster conversations and spotlight the issue of * All Networking Meetup Conversations are closed to the press. † Times subject to change. 2019 AM Breakout Schedule 2019-05-22 1 Networking Meetup Conversations Wed., 5/29/19, 2:45-3:30 PMϮ visibility of disability in media and the workforce. In July 2020 our country will be celebrating 30 years with the Americans with Disabilities Act (ADA). Meet colleagues around the system to learn what's being done and what your station can do for this landmark anniversary. Facilitator: Todd McCammon, WXXI Tracks: • Diversity & Inclusion • Leadership, Management & Station Strategy • Local Productions • Programming & Traffic Location: Cumberland 1-2, Table 2 (Level 3) Community Outreach Success Share Public media events and experiences are just one more way that local stations enhance the vibrancy of their communities and contribute to the mission of their organizations. Community outreach programs strengthen your station by supporting development, building and deepening relationships with lifelong learners, connecting staff to the audience, promoting programs, enhancing your station's reputation, and creating impact beyond the broadcast. We always try to create the most impact with the resources we have. We'll spend half of our roundtable discussion sharing our successes and the other half sharing ideas and plans for the coming year. Join us! Facilitator: Katherine Mitchell, WCVE The Community idea Stations Tracks: • Community Engagement & Partnerships Location: Cumberland 1-2, Table 3 (Level 3) Content Managers Meetup As new Chief Content Officer positions are created across the public media system, we believe it's time to bring emerging and seasoned content/editorial managers together to share ideas, tackle challenges, examine our successes and learn from our failures. Existing groups such as Public Television Programmer's Association, Women in Public Media Leadership and YoPro have come together to strengthen the public media system. This meetup will be the first of many for content/editorial managers to discuss how we might come together to support and cultivate innovation, leadership and excellence. Facilitator: Amy Shumaker, WGCU Public Media; Linda Wei, Alaska Public Media Tracks: • Content Marketing, Public Relations & Communications • Digital Content & Services • Journalism & Storytelling • Local Productions • Programming & Traffic Location: Cumberland 1-2, Table 4 (Level 3) Developing Tomorrow’s Leaders Today Like many public media stations, Twin Cities PBS will soon experience an inevitable shift. Approximately 30% of our staff identify as Baby Boomers, and many have worked at TPT for 20+ years. As these staff members approach retirement, we seek innovative and capable rising leaders. In response, we've created a leadership development program to build foundational public media knowledge and strengthen core leadership skills that 2019 AM Breakout Schedule 2019-05-22 2 Networking Meetup Conversations Wed., 5/29/19, 2:45-3:30 PMϮ better position TPT for the future. Stop by and learn more about our program, the initial outcomes, and how we've tailored it for this year based on feedback and needs assessments. Facilitator: Kelly Gavigan-Swanson, Twin Cities PBS Tracks: • Leadership, Management & Station Strategy Location: Bass (Level 4) How Can Your Community Advisory Panel/Board Help Serve the Mission of Your Organization? Every station has one but how are they helping serve the broader stations initiatives? Are they super-fans? Come to this session and learn how to manage, retain and create long-standing relationships with the community through the Community Advisory Panel/Board. Facilitator: Yo Ann Martinez, KQED Tracks: • Community Engagement & Partnerships • Leadership, Management & Station Strategy Location: Cumberland 5-6, Table 3 (Level 3) MORNING FILL UP: A Local Conversation Series Engaging Rural America After best-selling author and New York Times columnist David Brooks suggested Rapid City, South Dakota may have an inferiority complex, The Numad Group started inviting interesting people doing interesting things to the community for a 24-hour blitz of conversations each month. This very simple idea is having positive, unintended consequences for the community and is leading to some significant learning about rural America, community, conversation, and our desire to connect. This session will discuss how and why we think MORNING FILL UP conversation series works, offer insights from a local public broadcasting station about the series' local focus, and how other PBS stations might apply the concept to their audiences. Facilitator: Matt Ehlman, PhD, The Numad Group Tracks: • Audience Insights & Audience Development • Community Engagement & Partnerships • Local Productions • Programming & Traffic Location: Music Row 6 (Level 2) Planned Giving Jam Session Whether your station wants to start in planned giving or it has a mature program in place, let’s get together to talk about challenges, successes and hitting all the right notes with our donors. This will not be a solo performance – participants are encouraged to bring their questions, success stories and ideas for implementation. Is your station singing the “revenue blues” or breaking through with a string of hits? Either way, this round table is for everyone. Don’t refrain, join us in the chorus! Facilitator: Rob Hilbert, IPTV Foundation Tracks: • Development & Fundraising • Leadership, Management & Station Strategy Location: Legends Ballroom EFG, Table 1 (Level 2) 2019 AM Breakout Schedule 2019-05-22 3 Networking Meetup Conversations Wed., 5/29/19, 2:45-3:30 PMϮ So, You Didn't Get the Grant ... Now What? Ideas for Staying Engaged, Even When a Project Doesn’t Get Funded. Many of us have spent months, sometimes years, working on a particular project. We compile research, do community engagement, attend conferences, build relationships, establish trust, and in the process, our stations become committed partners on a given issue. Then the funding falls through. Now what? Do we simply stop doing the work? Does our commitment to an important issue wither overnight? Of course not. We’re in Public Media because we care deeply about our communities and the issues that affect people. The question then becomes, how can we maintain good will and solid relationships even when we’re not creating content? Alternatively, can we continue creating content, albeit on a smaller scale? Bring your thoughts, questions and suggestions to this networking conversation. Facilitator: Shawn Anfinson, Nashville Public Television Tracks: • Community Engagement & Partnerships • Development & Fundraising • Local Productions Location: Legends Ballroom EFG, Table 2 (Level 2) Social Media for Audience Engagement A conversation about how station employees use social media for audience development and engagement. Facilitator: Tory Starr, WGBH Tracks: • Audience Insights & Audience Development • Content Marketing, Public Relations & Communications Location: Legends Ballroom EFG, Table 3 (Level 2) The Non-Fiction Solution: How Documentaries Can Bring You A Younger, Digital Audience Online Streaming can seem like an uphill battle, but it doesn’t have to be. POV will lead a discussion to brainstorm digital strategies around using non-fiction content to tailor your online offerings to your local market. Bring your streaming frustrations as we find solutions to capitalize on a growing online audience obsessed with
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