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( Studi Deskriptif Kualitatif Tentang Alih Fungsi Situs Microblogging Twitter perpustakaan.uns.ac.id digilib.uns.ac.id ALIH FUNGSI TWITTER ( Studi Deskriptif Kualitatif tentang Alih Fungsi Situs Microblogging Twitter pada Pengguna Twitter ) SKRIPSI Oleh : NANA ROHANAWATI D1209059 Diajukan Untuk Melengkapi Tugas dan Memenuhi Syarat Guna Memperoleh Gelar Sarjana Ilmu Komunikasi pada Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sebelas Maret JURUSAN ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS SEBELAS MARET SURAKARTA 2012 commit to user i perpustakaan.uns.ac.id digilib.uns.ac.id PERSETUJUAN Skripsi dengan judul : ALIH FUNGSI TWITTER ( Studi Deskriptif Kualitatif tentang Alih Fungsi Situs Microblogging Twitter pada Pengguna Twitter ) Telah disetujui untuk dipertahankan di hadapan Panitia Ujian Skripsi Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sebelas Maret Surakarta Pembimbing, Drs. Alexius Ibnu M, M.Si Dra. Sri Urip Haryati, M.Si NIP. 19510717 198303 1 001 NIP. 19570821 198303 2 001 commit to user ii perpustakaan.uns.ac.id digilib.uns.ac.id PENGESAHAN Telah Diuji dan Disahkan oleh Panitia Ujian Skripsi Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Sebelas Maret Surakarta Hari : Rabu Tanggal : 11 Januari 2012 Susunan Panitia Penguji 1. Ketua : Drs. Mursito BM, SU (.................................) NIP. 195307271980031001 2. Sekretaris : Chatarina Heny DS, S.Sos, M.Si (................................) NIP. 179612222002122002 3. Penguji I : Drs. Alexius Ibnu M, M.Si (................................) NIP. 195107171983031001 4. Penguji II : Dra. Sri Urip Haryati, M.Si (.................................) NIP. 195708211983032001 commit to user iii perpustakaan.uns.ac.id digilib.uns.ac.id MOTTO “ There is a will there is a way “ commit to user iv perpustakaan.uns.ac.id digilib.uns.ac.id PERSEMBAHAN Tuhanku “Allah SWT” Ayah dan Ibu, thanks for the best. Keluarga N tercinta Twitter commit to user v perpustakaan.uns.ac.id digilib.uns.ac.id KATA PENGANTAR Alhamdulillah segala puji hanya milik Allah SWT semesta alam, sholawat beserta salam kepada Nabi dan Rasul Muhammad SAW atas kelancaran yang hamba peroleh dan nikmat yang selalu diberikan tanpa alpa hingga dapat menyelesaikan skripsi ini. Penulisan skripsi dengan judul ALIH FUNGSI TWITTER (Studi Deskriptif Kualitatif tentang Alih Fungsi Situs Microblogging Twitter pada Pengguna Twitter) ini dimaksudkan untuk memenuhi salah satu syarat guna memperoleh gelar Sarjana Ilmu Komunikasi Jurusan Ilmu Komunikasi pada Fakultas Ilmu Sosial dan Ilmu Politik di Universitas Sebelas Maret Surakarta. Penulis menyadari sepenuhnya keberhasilan penulis tidak terlepas dari bantuan berbagai pihak. Oleh karena itu, dalam kesempatan ini penulis mengucapkan banyak terima kasih dan penghargaan setinggi-tingginya kepada: 1. Prof. Drs. Pawito. Ph.D selaku Dekan Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sebelas Maret. 2. Bapak Drs. Alexius Ibnu M, M.Si dan Ibu Dra. Sri Urip Haryati, M.Si, selaku dosen pembimbing. 3. Ibu Dra. Prahastiwi Utari, M.Si, Ph.D selaku pembimbing akademik yang telah membimbing penulis selama menempuh masa studi. commit to user vi perpustakaan.uns.ac.id digilib.uns.ac.id 4. Bapak Drs. Mursito BM, SU dan Ibu Chatarina Heny DS, S.Sos, M.Si selaku dosen penguji. 5. Semua narasumber (pengguna situs Twitter) dan teman-teman yang telah bersedia untuk berbagi pengalamannya untuk kelengkapan data skripsi. Surakarta, 11 Januari 2012 Penulis, Nana Rohanawati commit to user vii perpustakaan.uns.ac.id digilib.uns.ac.id DAFTAR ISI Halaman JUDUL .... ................................................................................... .......... i PERSETUJUAN ............................................................................................. ii PENGESAHAN ............................................................................................. iii MOTTO ................................................................................... ............... iv PERSEMBAHAN ............................................................................................ v KATA PENGANTAR ..................................................................................... vi DAFTAR ISI .... ................................................................................... .......... viii DAFTAR GAMBAR ....................................................................................... xi DAFTAR TABEL ........................................................................................... xii ABSTRAK ................................................................................... ................. xiii ABSTRACT ................................................................................... ................. xiv BAB I. PENDAHULUAN ......................................................................... 1 A. Latar Belakang ………………………………… .................. 1 B. Rumusan Masalah………………………………………… .. 7 C. Tujuan Penelitian…………………………………………… 7 D. Batasan Masalah ................................................................... 7 E. Manfaat Penelitian………………………………………… . 7 F. Landasan Teori........................................ .............................. 8 1. Penggunaan Media ........................................ ................... 8 2. Komunikasi Massa ........................................................... 11 commit to user viii perpustakaan.uns.ac.id digilib.uns.ac.id 3. Teknologi Komunikasi dan Informasi ............................... 15 4. Media Baru ....................................................................... 17 5. Informasi ........................................................................... 29 6. Situs Jejaring Sosial ........................................................... 38 G. Kerangka Konsep ...................................................... ........... 42 H. Definisi Konseptual ……………………………………… .. 43 I. Metodologi Penelitian.................................................... ........ 45 1. Jenis Penelitian ................................................................. 45 2. Objek Penelitian ............................................................... 46 3. Sumber Data ..................................................................... 47 4. Teknik Pengumpulan Data ............................................... 48 5. Teknik Pengambilan Sampel ............................................ 49 6. Validitas Data ................................................................... 51 7. Teknik Analisis Data ........................................................ 52 8. Keterbatasan Penelitian .................................................... 54 BAB II. DESKRIPSI OBYEK ................................................................... 56 A. Sejarah dan Perkembangan Situs Microblogging Twitter….. .. 56 B. Logo Situs Microblogging Twitter ........................................... 59 C. Tentang Situs Microblogging Twitter ...................................... 60 D. Keanggotaan Situs Microblogging Twitter .............................. 64 E. Account Twitter Peneliti ........................................................... 66 BAB III. PENYAJIAN DATA ..................................................................... 69 A. Identitas Informan .................................................................... 69 commit to user ix perpustakaan.uns.ac.id digilib.uns.ac.id B. Data Wawancara ....................................................................... 79 1. Arti Twitter Bagi Pengguna .................................................. 84 2. Fungsi Twitter Bagi Pengguna ............................................. 85 3. Contoh Tweet ....................................................................... 88 BAB IV. ANALISIS DATA ......................................................................... 92 A. Pemahaman Tentang Situs Twitter ......................................... 92 1. Arti Twitter Bagi Penggunanya .......................................... 92 2. Twitter sebagai Information Network Bukan Social Network ............................................................................................. 94 3. Twitter sebagai Information Network ................................. 99 B. Alih Fungsi Twitter ................................................................. 103 1. Cognitive Needs .................................................................. 103 2. Affective Needs .................................................................. 105 3. Personal Integration Needs ................................................. 106 4. Social Integration Needs ..................................................... 107 5. Tention and Relax Needs .................................................... 108 BAB V. PENUTUP ..................................................................................... 115 A. Kesimpulan………………………………………………… ... 115 B. Saran ......................................................................................... 116 DAFTAR PUSTAKA LAMPIRAN commit to user x perpustakaan.uns.ac.id digilib.uns.ac.id DAFTAR GAMBAR Halaman Gambar 1 Bagan Kerangka Konsep .............................................................. 42 Gambar 2 Logo Twitter Burung ..................................................................... 59 Gambar 3 Logo Twitter Ikan Paus ................................................................. 60 Gambar 4 Lima Besar Negara Pengguna Twitter Teraktif ............................ 65 Gambar 5 Bagan Statistik Pengguna Twitter di Kota-kota di Indonesia ...... 66 Gambar 6 Tampilan
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