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The Brand Indomie Was Introduced in Ghanaian Market in the Year 2006

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The Brand Indomie Was Introduced in Ghanaian Market in the Year 2006 www.superbrands.gh The brand Indomie was introduced in Ghanaian market in the year 2006. Since then, it has successfully soared high to become one of the most loved and trusted household brands of the country. Indomie has become the generic brand name for instant noodles in Ghana and its neighboring markets. HISTORY The brand Indomie was introduced in the market in 2006. We are the largest manufacture of instant noodles in Ghana with a world class, ultra-modern production facility. Indomie, is a brand of instant noodle produced and distributed by Multipro Pvt Ltd in Ghana. The brand has been available in the West African market for years and is now deemed to be a staple food in its own unique way. THE PRODUCT A humble food; simply known as an instant noodle meal. Indomie is an instant noodle that can be eaten as simple dish or turned into a chef’s delight with amazing creativity due to its versatile nature. We offer a range of sizes and favours to suit various palettes and consumption. The Indomie range of noodles are easily found in most modern THE MARKET serve the unmet market needs or improve on the and general trade stores and in the smallest of Since its inception into the West African market offerings. stores and tabletops in the open air markets. and moreso in Ghana, Indomie has become the go to meal at dinner tables and is also considered as the comfort food apart from ACHIEVEMENTS RECENT DEVELOPMENTS being a household name. Almost every kitchen The company has grown positively since it set foot The company inaugurated a fully automated state in Ghana consumes Indomie as a part of the in Ghana and today has offces in Accra, Tema, of the art $20,000,000 Indomie and spaghetti culinary dishes and has become an important Koforidua, Kumasi, Takoradi, Cape Coast and manufacturing unit situated on the Spintex road part of the daily eating habits of Ghanaians. The Tamale. in the Tema West municipality in the Greater brand health and equity continues to showcase Accra region. The new unit gives us the ability to the love for the brand in every segment of the Multipro Pvt Ltd the selling and distribution arm and respond to the local deman Ghana market. the brand indomie have always received a lot of appreciation from various bodies that included Indomie is so culturally engrained in the being awarded as the Most Proftable Company in community that today cooks in homes and Ghana for the year 2016 and also ranked number insitutions create their own unique versions of 7 in the 2016 Ghana Club 100, organised by Indomie local meals cooked and presented as Ghana Investment Promotion Centre. In 2012, we part of the Ghanaian serving. ranked number 8 in Ghana Club 100 and in 2014, we moved up to rank number 3 in the Ghana Club Our primary focus is to continuously improve 100. In 2012, we received Best Entrant Award, Category Penetration, School and University by Ghana Investment Promotion Centre. Indomie Sampling, Brand Awareness and ensure product Instant Noodles also brought home the Family availability wherever there is a kitchen. We invest Brand of the Year in the 7th Marketing World heavily in understanding the market, behaviors and Awards 2017. Indomie was awarded Brand of the the challenges faced to understand how better to Year at Ghana Business Awards 2018 recently. 22 PROMOTION We take pride in the support we give the brand and that it is the undisputed brand when it comes to top of mind awareness. Our support and brand promotions have been realistic and human centric in terms of connecting with our consumers at every touch point and in ways that are relatable. Our promotions such as #LoveItYourWay and #MyMealMyIndomie have been very successful in engaging the consumer to be free in creating their on fair. Our ATL and BTL marketing campaigns play a major role to make a mark in category penetration and to promote the intrinsic and extrinsic benefts of the brand. We undoubtedly have a great distribution model and route to market focusing on the last mile and this has continued to be supported with a a wide network of van sales spread across each and every corner of Ghana. Vans go around residential areas across the country every day to cater to families, children and youth. One can fnd Indomie at 48 per cent sponsors and supporters of the Spelling Bee of the retail outlets in Ghana because of high competition, a globally known program whose demand among consumers. focus is to increase educational awareness among children. We believe that the children are the Indomie is largely consumed during lunch and future leaders and nurturers to a better world and dinner affrming that it is considered a delicious, education is the best foundation to their growth. twitter: @Indomie_Ghana fulflling complete meal both at home and out facebook: IndomieNoodlesGhana of home. We found that 25 per cent of the total population consumes Indomie daily from vendors BRAND VALUES across the Country and that close to 5000 tea- The brand plays in the space of being a light sellers cook Indomie every day across Ghana. Things you didn’t know snack to also being a full meal when needed about Indomie Indomie has a market share of 95% and top of mind with its essence being ready in minutes. Indomie awareness of 99% as per research conducted by prides itself in ensuring consistent quality, taste reputed international research organizations. Our and continuous investment in R&D, technology • Indomie was frst introduced in 1970’s and innovation that address the dynamic sponsor tie-ups and associations with various youth • Indomie’s name is derived from “indo” festivals, music concerts, sports events, traditional changing needs of consumers. We deliver a for “Indonesia” and “mie” the Indonesian festivals are aimed to not only increase brand relevant, differentiated offering that is tailored to word for noodles. engagement but to foster positive relationships the needs of our consumers. among the community in Ghana. We are the key 23.
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