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Universitas Sumatera Utara Universitas Sumatera Utara Universitas Sumatera Utara Universitas Sumatera Utara Universitas Sumatera Utara Universitas Sumatera Utara Universitas Sumatera Utara ABSTRACT This thesis aims at finding the types of word formation process in online advertisements and analysing how those types are used . The data source was obtained from the official shampoo advertising websites and YouTube during 2020. It used a descriptive qualitative method by applying the theory of word ordering proposed by several linguistic experts namely O'Grady and Guzman (1996), and Hatch and Brown (1995). From the analysis conducted, the researcher found 9 out of 12 existing word ordering processes including compounding, borrowing, initialization, clipping, back formation, inflection, derivation, and clitization. Among all, the words found within the scope are words formed through the process of compounding, derivation and borrowing. However, the words formed through the process of coinage, acronyms, and onomatopoeia were not found. In addition, the results of the analysis also showed that the words used in the advertisements are catchy and serve to explain the description and the function of the products. Keywords: online advertisement, shampoo, word formation, website iii Universitas Sumatera Utara ABSTRAK Skripsi ini bertujuan untuk menemukan jenis proses pembentukan kata dalam iklan daring dan menganalisis bagaimana jenis-jenis tersebut digunakan. Sumber data diperoleh dari situs resmi iklan sampo dan YouTube selama tahun 2020. Metode yang digunakan adalah metode deskriptif kualitatif dengan mengaplikasikan teori pengurutan kata yang dikemukakan oleh beberapa ahli linguistik yaitu O'Grady dan Guzman (1996), serta Hatch and Brown ( 1995). Dari analisis yang dilakukan, peneliti menemukan 9 dari 12 proses pengurutan kata yang ada meliputi compounding, borrowing, initialization, clipping, back formation, inflection, derivation, dan clitization. Di antara semuanya, kata-kata yang ditemukan dalam ruang lingkup adalah kata-kata yang dibentuk melalui proses compounding, derivation dan borrowing. Namun, kata-kata yang terbentuk melalui proses coinage, acronyms, dan onomatopoeia tidak ditemukan. Selain itu, hasil analisis juga menunjukkan bahwa kata-kata yang digunakan dalam iklan bersifat menarik dan berfungsi untuk menjelaskan deskripsi dan fungsi produk. Kata kunci: iklan daring, sampo, pembentukan kata, situs jejaring iv Universitas Sumatera Utara ACKNOWLEDGEMENT My entire deepest praises and gratitude are addressed to Jesus Christ who has given me mercies and strength to complete my thesis. Grateful and thankful belong to me after completing this thesis. I realize that this thesis can be completed by assistance and guidance from any parties, without all of those things, this thesis cannot be realized. My special gratitude is praised to my family, especially my parents, for everything you have done and sacrificed for me. Last but not Least Ray Tambunan . I present this paper for you all. I wish someday I will be able to make you more proud. In this opportunity, I would like to give the biggest and highest appreciation to my supervisors, Dr. Deliana, M.Hum and to my co-supervisor, Ely Hayati Nasution, S.S., M.Si for their kindness, knowledge, patience, motivation, and great advice for me to write and finish this thesis. They helped me a lot in every single step I took in writing this thesis. They are great lecturers. My gratitude also goes to the head and the secretary of English Department, Prof. Dra. T. Silvana Sinar, Dipl. TEFL,MA., Ph.D and Rahmadsyah Rangkuti, M.A.,Phd.D. and all the lecturers and the staff of English Department for the facilities and opportunities given to me during my study in this faculty. I also want to say thank you to the people I love, Sarah Pia Desideria , Yolanda Utari Lubis , Ummy Azzura Pane . Thank you, girls, for keeping supporting me and bothering me even though I still have a hard time too. I love you guys. Finally, I hope this paper will be useful to develop our knowledge and give benefits for the readers and future researchers. Medan, November, 2nd 2020 The Writer, Friska Olivia Panggabean Reg. No. 160705084 v Universitas Sumatera Utara TABLE OF CONTENTS AUTHOR’S DECLARATION............................................................................ ....... i COPYRIGHT DECLARATION........................................................................ ...... ii ABSTRACT........................................................................................................ ....... iii ABSTRAK........................................................................................................... ...... iv ACKNOWLEDGEMENT................................................................................... ...... v TABLE OF CONTENTS................................................................................... ....... vi LIST OF FIGURES............................................................................................ ...... xi LIST OF TABLES............................................................................................. ...... xii CHAPTER I INTRODUCTION 1.1. Background of the Study ............................................................. 1 1.2. Problems of the Study ................................................................. 3 1.3. Objective of the Study ................................................................. 3 1.4. Scope of the Study ...................................................................... 3 1. 5 Significance of the Study ............................................................ 4 CHAPTER II REVIEW OF LITERATURE 2.1 The Concept of Morphology ........................................................ 5 2.2 Types of Morphological Process .................................................. 5 2.2.1 Word-Formation Process .......................................................... 5 2.2.1.1 Blending ................................................................................. 5 2.2.1.2 Compounding ......................................................................... 6 2.2.1.3 Borrowing .............................................................................. 6 2.2.1.4 Coinage .................................................................................. 6 2.2.1.5 Acronym ................................................................................. 6 vi Universitas Sumatera Utara 2.2.1.6 Initialization ........................................................................... 7 2.2.1.7 Inflection ................................................................................ 7 2.2.1.8 Derivation ............................................................................... 7 2.2.1.9 Clipping .................................................................................. 7 2.2.1.10 Back-formation .................................................................... 7 2.2.1.11 Onomatopoeia ...................................................................... 8 2.2.1.12 Cliticization .......................................................................... 8 2.3 Word ............................................................................................. 8 2.4 Morpheme .................................................................................... 9 2.4.1 Free Morpheme and Bound Morpheme .................................... 9 2.4.2Root, Affixes, and Combining Form ......................................... 9 2.5 Online Advertising ..................................................................... 10 2.5.1 Websites .................................................................................. 11 2.5.2 YouTube .................................................................................. 11 2.6 Shampoo ..................................................................................... 12 2.6.1. Pantene ................................................................................... 12 2.6.2. Kerastase ................................................................................ 13 2.6.3. Tresemme ............................................................................... 13 2.7 Relevant Studies ......................................................................... 13 CHAPTER III METHOD OF RESEARCH 3.1. Research Method ....................................................................... 16 3.2 Data and Data Source ................................................................. 16 3.3 Data Collecting Method ............................................................ 16 3.4 Data Analysis Method ................................................................ 17 vii Universitas Sumatera Utara CHAPTER IV ANALYSIS AND FINDINGS 4.1. Blending .................................................................................... 19 4.1.1. Pantene ................................................................................... 19 4.1.2. Kerastase ................................................................................ 20 4.1.3. Tresemme ............................................................................... 20 4.2. Compounding ............................................................................ 20 4.2.1. Pantene ................................................................................... 20 4.2.2. Kerastase ................................................................................ 22 4.2.3. Tresemme ..............................................................................
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