Company Portfolio Wolfgang Joop

COMPANY PORTFOLIO WOLFGANG JOOP

Creative director, Wolfgang Joop, is in the top league of the most recognized and successful designers, at home as well as abroad (nationally known by 87%). The symbiosis between brand and designer is phenomenal. With the creation of WUNDERKIND Wolfgang Joop has built the only German fashion house of its kind. It was conceived in the school of the classic couture salons and ateliers. Each sample collection is designed, created and produced in house in the Villa Rumpf, Potsdam, Germany.

Wolfgang Joop © Alexa Vachon 2013 COMPANY OVERVIEW

WUNDERKIND is an internationally highly recognized fashion label, part of an exclusive league of women deluxe ready-to-wear (RTW) labels showing in Paris. Founded in 2003, WUNDERKIND presented its first collection at the New York Fashion Week in 2004 and premiered in Paris 2006. Since then a lot of power, knowledge, investment and an extraordinary level of design and workmanship have built a unique and mystic brand. Besides Jil Sander WUNDERKIND is the only German luxury designer brand, which has achieved an outstanding international reputation with a hallmark of a unique design.

Fall / Winter 2014 Défilé – Paris, March 3rd 2014 © NowFashion VISION

To become an international fast-growing brand between art and fashion with a unique design and a personalized luxury-class craftmanship for men and women, WUNDERKIND does not follow external trends. Wolfgang Joop‘s signature style is defined by a subtle play between structured, tailored, masculine pieces and soft, fluid, feminine shapes in sensual, luxurious fabrics, which are treated with unexpected and innovative techniques. The line focuses on the highest level of craftsmanship and pays careful attention to detail. WUNDERKIND sets trends itself, it celebrates individualism.

Spring / Summer 2014 Campaign – Artwork by Ashkan Honarvar CALENDER OF EVENTS

2003 WUNDERKIND is founded by Wolfgang Joop and Edwin Lemberg 2004 WUNDERKIND shows for the first time at New York Fashion Week 2004 WUNDERKIND & Mercatura launch unisex anti-aging skincare line 2006 WUNDERKIND shows for the first time at Paris Fashion Week 2006 WUNDERKIND opens first own Flagship store in Berlin in December 2007 WUNDERKIND launches a refined accessories line 2007 WUNDERKIND opens second Boutique in Kampen/ Sylt, Germany 2008 WUNDERKIND launches WUNDERKIND eyewear 2008 WUNDERKIND opens Vintage Boutique in Berlin Mitte 2008 WUNDERKIND opens first international flagship store in London 2009 WUNDERKIND launches Men‘s collection 2010 WUNDERKIND launches the so-called 24H collection 2011 Extensive restructuring measures: reorganizing the personnel and operational structures as well as distribution and manufacture processes 2012 Relaunch: Presentation of the Fall / Winter 2013 collection at the WUNDERKIND Headquarters, Villa Rumpf, Potsdam 2012 WUNDERKIND launches the Pre-Collection line 2013 WUNDERKIND opens boutiques in Munich and Potsdam 2014 WUNDERKIND launches Online Store 2014 WUNDERKIND opens boutique at Berlin Kurfürstendamm Spring / Summer 2011 Défilé – Paris Palais De Tokyo RELAUNCH

The presentation of the WUNDERKIND Fall / Winter 2012 collection on May 10th 2012, marked the relaunch of the brand. Along with the alignement of a new strategy with a stronger focus on customer and market, a new management as well as new staff in key positions had been appointed.

Fall / Winter 2012 Défilé – Potsdam © Christoph Mack DISTRIBUTION & DISTRIBUTION STRATEGY

WUNDERKIND’s products are marketed through two main sales channels: wholesale and retail.

1. Wholesale

The house of WUNDERKIND is offering their worldwide clientele a sophisticated range of luxury Prêt-à-Porter collection and accessories. WUNDERKIND has been listed at the world‘s most renowned luxury fashion houses, department stores and exclusive boutiques.

WUNDERKIND Store Berlin Mitte 2013 © Beate Wätzel DISTRIBUTION & DISTRIBUTION STRATEGY

2. Retail

WUNDERKIND opened its first award winning flagship store in Berlin in December 2006. In 2008 the company opened two more stores in Germany: one boutique on the German luxury resort island Sylt and another boutique in Berlin Mitte. 2008 WUNDERKIND also opened its first international flagship store in London’s Mayfair district on Mount Street. Introducing a new boutique and retail concept WUNDERKIND opened 2013 the first boutique in Munich and one in Potsdam, the hometown of Wolfgang Joop. In May 2014 WUNDERKIND will open another store at Kurfürstendamm, Berlin‘s luxurious shopping mile in the City West. Three further boutiques are planned until 2015. WUNDERKIND Store Berlin Mitte 2013 © Beate Wätzel MARKET POSITION

Fashion and accessories is the biggest segment within the luxury market with a market share of approximately 50%.

Producers of luxury fashion are facing several market trends: • demand for personalized luxury • increase of accessories market share • broadening of product portfolio • online shopping for luxury items.

Classifying RTW houses along two axes, namely luxury orientation and design philosophy, WUNDERKIND is positioned clearly at the high end of both axes. Fall / Winter 2014 Défilé – Paris, March 3rd 2014 © NowFashion WUNDERKIND EYEWEAR

WUNDERKIND introduced the latest addition to the brand’s eyewear collection in April 2014. Meticulously crafted from finest Italian vintage acetates, each model is a unique masterpiece, reflecting the uniqueness that characterizes the WUNDERKIND brand. The new sunglasses will be available in WUNDERKIND boutiques, the WUNDERKIND online store, high-endopticians and quality department stores worldwide.

EYEWEAR

Artwork by Ashkan Honarvar

WUNDERKIND Eyewear 2014 Campaign – Artwork by Ashkan Honarvar WUNDERKIND Eyewear Collection 2014 Spring / Summer 2014 Accessoires Collection © Beate Wätzel CUSTOMER TARGET GROUP

WUNDERKIND‘s design philosophy is to preceed market trends, offering the customer a unique and avantgardistic style.The WUNDERKIND Customer:

• She is an entrepreneur or business woman • Appreciates authentic and intellectual luxury • Adores high-class craftmanship: luxurious fabrics, exclusive prints & exceptional detailing • Embodies modern elegance & avantgarde spirit • Has a passion for individuality

WUNDERKIND Press Clippings – Schön! Magazine, United Kingdom 2013 MEDIAPLAN SPRING / SUMMER 2014

GERMANY: UNITED KINGDOM: TITLE CIRCULATION ISSUE FORMAT TITLE CIRCULATION ISSUE FORMAT VOGUE (DE) 123.923 May DP VOGUE (UK) 200.608 May SP INTERVIEW 73.904 April DP iD-MAGAZINE 93.365 Spring DP ZOO MAGAZINE 85.000 #43 DP 293.973 ICON 580.841 IV SP

863.668 INTERNATIONAL: TITLE CIRCULATION ISSUE FORMAT FRANCE: SCHÖN! MAGAZINE 92.000 May/June DP TITLE CIRCULATION ISSUE FORMAT 032C 55.000 #26 DP VOGUE (FR) 153.424 May DP WALLPAPER 100.288 May DP L‘OFFICIEL 135.000 May SP 247.288 288.424

TOTAL CIRCULATION: 1.899.111 ITALY: TITLE CIRCULATION ISSUE FORMAT VOGUE (IT) 102.879 April DP VOGUE (IT) 102.879 May DP 205.758 Spring / Summer 2014 Campaign – Artwork by Ashkan Honarvar HEADQUARTER AND BOUTIQUES WUNDERKIND HEADQUARTER

VILLA RUMPF LUDWIG-RICHTER-STRASSE 17 14467 POTSDAM GERMANY

SINCE 2004

WUNDERKIND Headquarter, Potsdam Villa Rumpf 2010 © Beate Wätzel Spring / Summer 2014 Campaign – Artwork by Ashkan Honarvar

WUNDERKIND Headquarter, Potsdam Villa Rumpf 2010 © Beate Wätzel WUNDERKIND Headquarter, Potsdam Villa Rumpf 2010 WUNDERKIND BOUTIQUE BERLIN

TUCHOLSKYSTRASSE 36 10117 BERLIN

since 2008

WUNDERKIND Boutique Berlin Mitte © Beate Wätzel WUNDERKIND Boutique Berlin Mitte © Beate Wätzel WUNDERKIND BOUTIQUE MUNICH

PROMENADEPLATZ 2 80333 MUNICH

SINCE 2013

WUNDERKIND Boutique Berlin Munich © Marcel Lunkwitz WUNDERKIND BOUTIQUE POTSDAM

FRIEDRICH-EBERT-STRASSE 37 14467 POTSDAM

SINCE 2013

WUNDERKIND Boutique Berlin Munich © Marcel Lunkwitz WUNDERKIND BOUTIQUE SYLT

STRÖNWAI 1 25999 SYLT / KAMPEN

SINCE 2004

KURFÜRSTENDAMM 46 10707 BERLIN

OPENING MAY 2014

WUNDERKIND Boutique Berlin Kurfürstendamm INTERNATIONAL PRESS CLIPPINGS INTERNATIONAL PRESS CLIPPINGS

VOGUE – FRANCE L‘OFFICIEL – FRANCE INTERNATIONAL PRESS CLIPPINGS

MARIE CLAIRE – ITALY VOGUE – UNITED KINGDOM INTERNATIONAL PRESS CLIPPINGS

ELLE – GREECE L‘OFFICIEL–FRANCE SPRING / SUMMER 2014 PRESS CLIPPINGS

WIENERIN – AUSTRIA RED MAGAZINE – THE NETHERLANDS SPRING / SUMMER 2014 PRESS CLIPPINGS

VOGUE – GERMANY JOLIE – GERMANY WOLFGANG JOOP AND GERMANY‘S NEXT TOP MODEL

Beside internationally known German model Heidi Klum and art director Thomas Hayo Wolfgang Joop is part of the judging panel of the 9th season of the German reality television show Germany‘s Next Topmodel. Based on a concept that was introduced by Tyra Banks with America‘s Next Top Model, 25 contestants compete in runway and photo shoots to become Germany‘s Next Topmodel, while in each episode one contestants is eliminated. As part of the judging panel of this extremely successful TV show Wolfgang Joop enjoys broad sympathies and mainstream fame. His label WUNDERKIND is consecutively featured through product placement and integration of WUNDERKIND related challenges in the show, which has a significant impact on brand awareness and desirability.

Wolfgang Joop at GNTM – Los Angeles, CA, Unites States Spring / Summer 2014 Campaign – Artwork by Ashkan Honarvar

Wolfgang Joop, Heidi Klum and Thomas Hajo for the 9th season of GNTM – Spring 2014 PRESS CLIPPINGS – WOLFGANG JOOP AND GNTM

STERN – GERMANY PRESS CLIPPINGS – WOLFGANG JOOP AND GNTM

FAZ – GERMANY Wolfgang Joop Owner and Head of Design

Edwin Lemberg CEO

Wunderkind GmbH & Co. KG Ludwig-Richter-Straße 17 14467 Potsdam Germany

T: +49 331 23 31 91 10 F: +49 331 23 31 91 16 [email protected] www.wunderkind.com