The Best Years the Baby Boomers Are Growing up and Creating a Massive New Market with Their Desire to Age Well
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Evonik Magazine Magazine Evonik 1 Evonik Magazine| SEIZING OPPORTUNITIES EARLIER 1 2011 | 2011 The Best Years The baby boomers are growing up and creating a massive new market with their desire to age well 1_Evonik_01-11_EN E_1 14.03.11 17:34 www.evonik.com Exceptional solutions in plastics are no exception for us. 'SPNBEEJUJWFTBOEIJHIQFSGPSNBODFQPMZNFSTBMMUIFXBZUP TFNJmOJTIFEQSPEVDUT &WPOJLJTUIFFYQFSUXIFOJUDPNFT UPPVUTUBOEJOHQMBTUJDTTPMVUJPOTGPSVTFJOMJHIUXFJHIUDPNQPOFOUT TPMBSUFDIOPMPHZBOENVDINPSFCFTJEFT8PSLJOHIBOEJOHMPWF XJUIPVSDVTUPNFST &WPOJLEFWFMPQTQSFDJTJPOQSPEVDUTGPSFWFSZ mFMEPGBQQMJDBUJPO5IFZSFMFBO HSFFO BOEUIFZNFBOCVTJOFTT :PVMMCFTVSQSJTFEKVTUIPXDSFBUJWFXFDBOHFU 2_Evonik_01-11_EN 2 14.03.11 17:14 EDITORIAL 3 Unaccustomed Perspectives Why chemistry has every reason to celebrate its “international year” all over the world Dear readers, “Chemistry—our life, our future” is the motto of the International Year of Chemistry 2011, which has been proclaimed by the United Nations. During the year, hundreds of events will be organized worldwide in order to draw public attention to all the things chemistry has achieved. The organizers expect these events to be a big success, because nowadays “green chemistry” is a familiar concept that is often in the headlines. Word Dr. Klaus Engel, Chairman of the Executive Board of Evonik Industries AG has gotten around that we will not be able to reach our climate protection tar- gets without utilizing the latest developments in the chemical industry. “The creative power Whether we’re talking about solar cells or power storage systems, building of chemistry is insulation or battery-driven electric mobility, the new climate-friendly and resource-saving technologies are all based on developments from chemistry. helping us to meet Our ability to derive energy from sunshine would be unthinkable without it. the preconditions The same holds true of batteries, the key technology for low-emission elec- tric mobility. for a sustainable For many people, these realizations may open up unaccustomed perspec- future lifestyle” tives. Even long-time critics of the chemical industry are gradually realizing that chemistry is one of the most important tools we must use if we really want to make a difference in the world. That’s because, above all, chemistry can make a major contribution to feeding the world’s growing population and providing it with clean drinking water. Starting on page 26 of this issue of Evonik Magazine you will find a comprehensive overview of the activities planned for the International Year of Chemistry. And in the article titled “Doing the Right Thing” (see page 40) we will show you through concrete examples just what Evonik Industries is doing to promote sustainability. Pleasant reading! Sincerely yours, PHOTOGRAPHY: CHRISTIAN SCHLÜTER/EVONIK INDUSTRIES CHRISTIAN SCHLÜTER/EVONIK PHOTOGRAPHY: Evonik Magazine 1 | 2011 3_Evonik_01-11_EN E_3 14.04.11 09:19 4 CONTENTS Foldout: The Search for Eternal Life Living a long life without growing old Those who want to still be fi t and attractive in the third stage of their lives have to start early—through moderate consump- tion, a healthy diet, and an inspiring social environment PAGE 12 Rare, expensive, and (still) indispensable: rare earth metals PAGE 32 Corporate responsibility at Evonik PAGE 40 MASTHEAD Publisher: Office Manager/ Final Editing: Design: Publisher and address: Evonik Industries AG Head of Corporate Internal Michael Hopp (Head), Teresa Nunes (Head), Hoffmann und Campe Christian Kullmann Communications Christiane Oppermann Anja Giese, Heike Hentschel/ Verlag GmbH, Rellinghauser Str. 1–11 and Group Media: Redaktion 4 a company of the Managing Editor: 45128 Essen Stefan Haver GANSKE VERLAGSGRUPPE Stefan Glowa Copy Desk: Harvestehuder Weg 42 Editor in Chief: Wilm Steinhäuser Picture Desk: 20149 Hamburg Urs Schnabel (responsible Ulrich Thiessen Translation: Telephone +49 40 44188-457 for editorial content) TransForm, Cologne Fax +49 40 44188-236 Documentation: Art Direction: e-mail [email protected] Kerstin Weber, Wolf Dammann Tilman Baucken; Hamburg Evonik Magazine 1 | 2011 4_Evonik_01-11_EN E_4 14.03.11 15:18 CONTENTS 5 EDITORIAL Evonik Global 3 Unaccustomed Perspectives A journey around the world to international Evonik locations 54 Russia CyPlus GmbH: Innovative technology from Evonik Industries makes extracting Why chemistry has every reason to celebrate gold in Nizhny Novgorod more efficient Interview: Frank Harenburg, Managing Director of CyPlus GmbH, talks about the new sodium cyanide plant and the Russian gold market 55 South Korea HPPO: How a problem market can More than 20 give rise to new application areas with years ago, the MD-11 was prospects for growth the fi rst passenger jet INFORMING 56 China in which ROHACELL ROHACELL: A hard foam material was used developed by Evonik is part of the first passenger jet developed in China 57 Taiwan PLEXIGLAS: The beautiful island is an important location for Evonik 6 At First Glance Industries and the region—as three joint ventures show 58 The Netherlands Ubiflex: Innovation for roofs— how innovation can make life easier Airborne Anniversary Three minutes with: Professor Albert Speer Jr. designed the soccer for roofers USA More than 20 years ago in the USA, ROHACELL took off on its maiden flight 58 Dispatches as a civil aviation material Brazil: Big event for DEGAROUTE Indonesia: New tasks for anuary 10, 1990 was a special day for air- spent three years thoroughly testing both PT Evonik Indonesia J craft manufacturer McDonnell Douglas. material and production process before stadiums for the 2022 World Cup in Qatar with an innovative approach to South Korea: Four-year contract The newly developed MD-11 took off from they issued final approval. Today the with Hankook Tire the airport at Long Beach, California (USA) material is an essential part of civil aircraft China: Proven partnership for its maiden flight. The takeoff was also manufacturing. Fuselage segments, with the Jushi Group keenly watched from Germany. It was the pressure bulkheads, flaps—hard foam has first flight of ROHACELL as part of a civil proven its virtues and established itself passenger jet. The covers of the flaps were even in safety-critical components. The air conditioning made from ROHACELL. Before the compo- takeoff of the MD-11 more than 20 years nents could take to the air, however, the US ago opened the way to a new career for the Federal Aviation Administration (FAA) had material far above the clouds. PHOTOGRAPHY: ALEXANDRA VOSDING, ILLUSTRATION: PICFOUR ALEXANDRA ILLUSTRATION: VOSDING, PHOTOGRAPHY: Evonik Magazine 1 | 2011 World map: Old North, Young South—The world’s population is 53_Evonik_01-11_EN E_53 11.03.11 19:02 aging rapidly GLOBAL Debating: How popular is the chemical sector? Answers from Dr. Silvana 53 A Journey Koch-Mehrin, Prof. Manfred Güllner, Prof. Wolfgang A. Herrmann, Around the World Marc-Oliver Voigt, and Dr. Rainer Grießhammer to International SHAPING Locations 12 When I’m 64 USA: ROHACELL has been flying in modern passenger jets There is no Fountain of Youth, but we do have many insights into the aging for more than 20 years now process. Sports, a healthy diet, and a positive outlook on life can help to Russia: How CyPlus is helping postpone the unmistakable signs of aging. People’s desire to have a long life modern gold miners in good health is being supported by research, science, and business Russia: “Uncompromisingly DEVELOPING safe”—An interview with the head of CyPlus 26 Celebrate Chemistry! South Korea: Successful The Year of Chemistry is being celebrated with thousands of events all product development over the world. You can find an overview of the most important events in China: Evonik is on board the this issue and online first Chinese passenger jet Taiwan: Small island—big KNOWING market 32 The Scramble for Buried Treasure The Netherlands: New All high-tech devices contain rare earth metals. That’s why the search is on products for roofs for ways to recycle these precious raw materials RECOGNIZING FINDING 40 Doing the Right Thing 59 At a Glance How Evonik practices corporate responsibility every day and integrates it Index of the products mentioned in this publication into product development and training DISCOVERING 46 The Cloud Connection You can also fi nd this Cloud computing is the most important IT trend of the year. But many issue of Evonik Magazine people are experiencing “acrophobia”—they fear that they will lose control online at www.evonik.com over their data and processes and as an LIVING iPad app in the 52 Dazzled by Data App Store Celebrating chemistry PAGE 26 Tom Schimmeck reports on the new heart of the rapidly expanding Internet Management: Lithography: PX2, Hamburg Contact: Questions about orders or AEROSIL®, AEROXIDE®, Biolys®, PHOTOGRAPHY: CORINNA Dr. Kai Laakmann, Questions and suggestions on subscriptions: Dynasylan®, FAVOR®, HOLTHUSEN/PHOTOSELECTION (3), Printing: Neef+Stumme MARKUS BERTSCHI, INGO RAPPERS, Dr. Andreas Siefke, the content of the magazine: Telephone PLEXIGLAS®, PLEXIGLAS premium printing, Wittingen KARSTEN BOOTMANN, Bernd Ziesemer Telephone +49 40 68879-139 truLED®, PLEXIMID®, Savosil™, PLAINPICTURE/FOGSTOCK Copyright: © 2011 by +49 201 177-3340, Fax SiVARA™, ULTRASIL®, COVER PHOTOGRAPHY: CORINNA Publication Manager: Evonik Industries AG, Essen. Fax +49 40 68879-199 VESTAMID®, and VISCOPLEX® are HOLTHUSEN/PHOTOSELECTION Dr. Ingo Kohlschein Reprinting only with the per- +49 201 177-3013, e-mail registered trademarks of Evonik In- Production: mission of the publisher. The e-mail [email protected] dustries AG or one of its subsidiar- Claude Hellweg (Head), content does not necessar- [email protected] ies. They are indicated in capital let- Oliver Lupp ily reflect the opinion of the ters throughout the text. publisher. Evonik Magazine 1 | 2011 5_Evonik_01-11_EN E_5 14.03.11 15:18 6 INFORMING Three minutes with... Quote of the month Evonik in figures Prof. Albert Speer Jr. “It will not be possible Evonik Industries owns more than 24,000 patents and World Architect to secure the future registrations and our standard of About 300 universities all over Albert Speer Jr. is a city the world cooperate with Evonik planner and architect.