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Download Our Company Profile ORIGINAL INTELLIGENT VISITOR EXPERIENCES Story Inc COMPANY PROFILE 1 People. Places. Stories. Engage visitors with your stories. Take them on a journey of discovery. Inform, entertain and change them. That’s what we can help you do. 2 1 WHO WE ARE Story Inc is a New Zealand We work with cultural institutions, company that creates government agencies and private original and intelligent companies to create: visitor experiences in – museum exhibitions our own country and – visitor centres all over the world. – heritage trails – public art installations – experiences for zoos and aquariums – expo pavilions – multi-function spaces – theme park attractions – events 4 5 WHAT WE PROMISE We bring a fresh perspective. We fuse content and design. We look for emotional outcomes. We are culturally aware. Our aim is to make a positive difference – economic, social and cultural – to the communities in which we work. We value excitement and enthusiasm, creativity and hard work, honesty and trust, intelligence and humour. 6 7 ABOUT US STAFF & FREQUENT COLLABORATORS Story Inc was formed in 1997. Since then we have grown Project into a team of creative people - Concept Management 3D Concept designers, writers and producers. Installation Development James McLean Steve La Hood MANAGING DIRECTOR DIRECTOR Content Graphic James was born in the USA, and grew Steve is a third generation Story-telling Design Illustration up in France, Malaysia, New Zealand New Zealander of Lebanese descent. and Britain. He graduated from Victoria He is a graduate of Victoria University University with a 1st class Honours of Wellington and California State Film and Interactive degree in English Literature. At Story Universities at Humboldt and Production Inc he is Managing Director and Head Berkeley. He is Story Inc’s 3D Design of Content. Multimedia Producer. Writing Industrial and Research Design 8 9 NATIONAL EXHIBITION SELECTED WORK HE TOHU: A DECLARATION, A TREATY, A PETITION National Library | Wellington New Zealand “I got back to the car and bawled It is centred on three iconic consultants including Studio Pacific my eyes out, can’t even explain constitutional documents that Architecture, interactive designers why. Just seeing the actual shaped our nation: 1835 He Click Suite, and renowned German signatures of tupuna who lived, Whakaputanga o te Rangatiratanga showcase manufacturers Glasbau breathed, loved, dreamt, fought o Nu Tireni - Declaration of Hahn. and died imagining a future for us. Independence of the United Tribes I wonder what they would make of Story Inc’s work on He Tohu, along of New Zealand, 1840 Te Tiriti o what has become?” with that of our partners and Waitangi - Treaty of Waitangi and subcontractors was recognised at He Tohu visitor, May 2017 the 1893 Women’s Suffrage Petition the 2017 Best Awards where the - Te Petihana Whakamana Pōti He Tohu is a multi-award exhibition was awarded a Gold Pin in Wahine. winning, permanent exhibition the Ngā Aho category and a Purple at New Zealand’s National We were honoured to work on Pin for Spatial Design in Public and Library building in Wellington. this project of immense national Institutional Spaces. significance as lead designers “There is magic here! The design has a beautiful and content developers, under sequencing that reveals an inner sanctum harbouring the guidance of content experts our most treasured documents in a crafted and from Archives New Zealand and protective cocoon. The tactility of the ripple detail the National Library, and two to the timber sends shivers up the spine. Exquisite distinguished advisory boards. We detailing with considered integral lighting effects managed a strong team of specialist provide a technically brilliant solution.” Best Award Judges, 2017 10 11 12 13 MULTI MEDIA EXHIBITION CHAPTERS OF THE GREAT WAR The Great War Exhibition | Wellington, New Zealand Chapters of the Great War is a There were six Chapters in the series: War in the Holy Lands showed the series of temporary audio visual fierce battles, hordes of flies, extreme Wounded told the story of the tens installations at The Great War temperatures, and rampant malaria of thousands of New Zealanders who that New Zealand soldiers faced during Exhibition at in Wellington. Each served overseas during the First World the Middle Eastern battles of WW1. show ran for three months. War and had their lives blighted by injuries or sickness. Women’s War examined the diverse The exhibit used six big projection experiences New Zealand women at screens and an immersive audio focused on opposition to Dissent home and further afield faced during environment to create a powerful New Zealand’s involvement in the First the First World War. visitor experience out of still imagery World War. and verbatim accounts. Shows typically What did it mean? The final show saw depicted mud and ran between five and ten minutes. Passchendaele descendants and their ancestors talk driving rain, conveying the horror of about the impact and legacy of the the boggy battlefields to visitors. war on their families and New Zealand society. 14 15 VISITOR EXPERIENCE A PACIFIC TESTIMONY: UNTO THE ISLANDS OF THE SEA Matthew Cowley Visitor Centre | Hamilton, New Zealand A Pacific Testimony: Unto the Creating a museum narrative around Islands of the Sea describes the Faith and Belief was a challenge. history of the Mormon Church Combining historic events with in the Pacific - from 1844 to the expressions of worship and personal testimony - directed specifically at a present. younger audience - required Story The exhibitions are a strong break Inc’s team to be immersed in Mormon from traditional Latter-day Saints’ culture throughout the two-year project. museums. We were commissioned to A Pacific Testimony is one of our most bring a ‘Pasifika’ voice to their history successful projects to date. Our clients - a far different approach to their usual are delighted with the result and we’re ‘American Gothic’ style from Utah. thrilled with our creative outcomes. This meant a more personal narrative, The exhibitions are open to the bright colours and large scale general public. illustrations, graphic novels and playful interactives. 16 17 INTERACTIVE ONLINE DOCUMENTARY TOGETHER WE MAKE A NATION Interactive Online Documentary Together We Make a Nation The website also includes community follows four women of refugee pages that are linked through backgrounds living in New Facebook to create an online hub, Zealand. where organisations that support refugees coming to New Zealand can It explores the stories of Ola from share resources, news and information. Poland, Neary from Cambodia, Yibeth from Colombia and Dalal from Syria. Together We Make A Nation was The women tell us about life in their funded by NZ On Air as part of the former countries, why they had to Digital Media Interactive Documentary leave and their lives now in New Fund. The Interactive Fund supports Zealand. new content that pushes the envelope of creative storytelling. The interactive online documentary format means that unlike a traditional Together We Make A Nation can be viewed at and documentary the viewer is in control www.togetherwmn.nz of their own experience and journey of their Facebook page is www.facebook. discovery. com/togetherwmn/ 18 19 CONSULTANCY EXPERIENCING HERITAGE STORIES Department of Conservation | New Zealand “History and landscape - that’s what We specifically looked at what does I seek out... History is important and does not work and also examined because it’s why we are where we the internal systems DOC employs are now.” when developing or upgrading their DOC Heritage Icon visitor, 2017 heritage sites. Our research methods included: Story Inc examined the quality of the end-to-end visitor experience at eight Social media monitoring DOC Heritage Icon sites around New Visitor surveys and observation Zealand: Site audits DOC staff interviews Rangihoua Heritage Park GPS site mapping Kororipo Pā North Head Historic Reserve As well as the final report we Karangahake Gorge also produced a series of simple Ohakune Old Coach Road whiteboard animation videos Historic Brunner Mine around the concepts of ‘Dream, Go, Chinese Gold Miners’ Settlement Experience and Connect’ for DOC staff to use in internal presentations relating to our research. 20 21 CULTURAL ATTRACTION TJAPUKAI ABORIGINAL CULTURAL PARK Cairns | Australia In the beginning there was no Telling ancient stories using modern Tjapukai Aboriginal Cultural Park is World, no Sun, no Moon, not even technology and live performance one of Australia’s longest established light – just darkness… – Story Inc’s project in North indigenous tourism businesses, giving visitors to North Queensland an insight Only an egg, an egg from Queensland, opened in May 2015 by the Governor-General of Australia, into the culture of the local Djabugay Bundarra, the Cassowary Bird. is one of the most exciting we’ve people since the 1980s. Between And from that egg – the whole undertaken so far… 2013 and 2015 the park underwent a world was born! complete upgrade. Story Inc and our detailed design partner Studio Cassells, were engaged to provide a new central performance attraction as well as the interpretive design of many elements of the revitalized buildings and grounds. We re-wrote the original performance script (which used pepper’s ghost style technology) to work in a mapped- projection animated environment, transporting the audience into the extraordinary mythical world of the Djabugay people. 22 23 PUBLIC ART INSTALLATION/EVENT WELLINGTON’S 150TH BIRTHDAY Capital 150 | Wellington, New Zealand In 1865, on the recommendation Story Inc were hired as the creative of a commission of three directors for the Capital 150 birthday Australians, the capital of New party in July 2015. The celebration Zealand was moved from attracted a crowd of 15,000 and Auckland in the North to the featured live music by New Zealand more central location of Cook legend Dave Dobbyn; interactive Strait.
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