ORIGINAL INTELLIGENT VISITOR EXPERIENCES Story Inc COMPANY PROFILE

1 People. Places. Stories.

Engage visitors with your stories. Take them on a journey of discovery. Inform, entertain and change them. That’s what we can help you do.

2 1 WHO WE ARE

Story Inc is a We work with cultural institutions, company that creates government agencies and private original and intelligent companies to create: visitor experiences in – museum exhibitions our own country and – visitor centres all over the world. – heritage trails – public art installations – experiences for zoos and aquariums – expo pavilions – multi-function spaces – theme park attractions – events

4 5 WHAT WE PROMISE

We bring a fresh perspective. We fuse content and design. We look for emotional outcomes. We are culturally aware.

Our aim is to make a positive difference – economic, social and cultural – to the communities in which we work.

We value excitement and enthusiasm, creativity and hard work, honesty and trust, intelligence and humour.

6 7 ABOUT US STAFF & FREQUENT COLLABORATORS

Story Inc was formed in 1997. Since then we have grown Project into a team of creative people - Concept Management 3D Concept designers, writers and producers. Installation Development James McLean Steve La Hood MANAGING DIRECTOR DIRECTOR Content Graphic James was born in the USA, and grew Steve is a third generation Story-telling Design Illustration up in France, Malaysia, New Zealand New Zealander of Lebanese descent. and Britain. He graduated from Victoria He is a graduate of Victoria University University with a 1st class Honours of Wellington and California State Film and Interactive degree in English Literature. At Story Universities at Humboldt and Production Inc he is Managing Director and Head Berkeley. He is Story Inc’s 3D Design of Content. Multimedia Producer.

Writing Industrial and Research Design

8 9 NATIONAL EXHIBITION

SELECTED WORK HE TOHU: A DECLARATION, A TREATY, A PETITION National Library | Wellington New Zealand

“I got back to the car and bawled It is centred on three iconic consultants including Studio Pacific my eyes out, can’t even explain constitutional documents that Architecture, interactive designers why. Just seeing the actual shaped our nation: 1835 He Click Suite, and renowned German signatures of tupuna who lived, Whakaputanga o te Rangatiratanga showcase manufacturers Glasbau breathed, loved, dreamt, fought o Nu Tireni - Declaration of Hahn. and died imagining a future for us. Independence of the United Tribes I wonder what they would make of Story Inc’s work on He Tohu, along of New Zealand, 1840 Te Tiriti o what has become?” with that of our partners and Waitangi - Treaty of Waitangi and subcontractors was recognised at He Tohu visitor, May 2017 the 1893 Women’s Suffrage Petition the 2017 Best Awards where the - Te Petihana Whakamana Pōti He Tohu is a multi-award exhibition was awarded a Gold Pin in Wahine. winning, permanent exhibition the Ngā Aho category and a Purple at New Zealand’s National We were honoured to work on Pin for Spatial Design in Public and Library building in Wellington. this project of immense national Institutional Spaces. significance as lead designers “There is magic here! The design has a beautiful and content developers, under sequencing that reveals an inner sanctum harbouring the guidance of content experts our most treasured documents in a crafted and from Archives New Zealand and protective cocoon. The tactility of the ripple detail the National Library, and two to the timber sends shivers up the spine. Exquisite distinguished advisory boards. We detailing with considered integral lighting effects managed a strong team of specialist provide a technically brilliant solution.” Best Award Judges, 2017

10 11 12 13 MULTI MEDIA EXHIBITION

CHAPTERS OF THE GREAT WAR The Great War Exhibition | Wellington, New Zealand

Chapters of the Great War is a There were six Chapters in the series: War in the Holy Lands showed the series of temporary audio visual fierce battles, hordes of flies, extreme Wounded told the story of the tens installations at The Great War temperatures, and rampant malaria of thousands of New Zealanders who that New Zealand soldiers faced during Exhibition at in Wellington. Each served overseas during the First World the Middle Eastern battles of WW1. show ran for three months. War and had their lives blighted by injuries or sickness. Women’s War examined the diverse The exhibit used six big projection experiences New Zealand women at screens and an immersive audio focused on opposition to Dissent home and further afield faced during environment to create a powerful New Zealand’s involvement in the First the First World War. visitor experience out of still imagery World War. and verbatim accounts. Shows typically What did it mean? The final show saw depicted mud and ran between five and ten minutes. Passchendaele descendants and their ancestors talk driving rain, conveying the horror of about the impact and legacy of the the boggy battlefields to visitors. war on their families and New Zealand society.

14 15 VISITOR EXPERIENCE

A PACIFIC TESTIMONY: UNTO THE ISLANDS OF THE SEA Matthew Cowley Visitor Centre | Hamilton, New Zealand

A Pacific Testimony: Unto the Creating a museum narrative around Islands of the Sea describes the Faith and Belief was a challenge. history of the Mormon Church Combining historic events with in the Pacific - from 1844 to the expressions of worship and personal testimony - directed specifically at a present. younger audience - required Story The exhibitions are a strong break Inc’s team to be immersed in Mormon from traditional Latter-day Saints’ culture throughout the two-year project. museums. We were commissioned to A Pacific Testimony is one of our most bring a ‘Pasifika’ voice to their history successful projects to date. Our clients - a far different approach to their usual are delighted with the result and we’re ‘American Gothic’ style from Utah. thrilled with our creative outcomes. This meant a more personal narrative, The exhibitions are open to the bright colours and large scale general public. illustrations, graphic novels and playful interactives.

16 17 INTERACTIVE ONLINE DOCUMENTARY

TOGETHER WE MAKE A NATION Interactive Online Documentary

Together We Make a Nation The website also includes community follows four women of refugee pages that are linked through backgrounds living in New Facebook to create an online hub, Zealand. where organisations that support refugees coming to New Zealand can It explores the stories of Ola from share resources, news and information. Poland, Neary from Cambodia, Yibeth from Colombia and Dalal from Syria. Together We Make A Nation was The women tell us about life in their funded by NZ On Air as part of the former countries, why they had to Digital Media Interactive Documentary leave and their lives now in New Fund. The Interactive Fund supports Zealand. new content that pushes the envelope of creative storytelling. The interactive online documentary format means that unlike a traditional Together We Make A Nation can be viewed at and documentary the viewer is in control www.togetherwmn.nz of their own experience and journey of their Facebook page is www.facebook. discovery. com/togetherwmn/

18 19 CONSULTANCY

EXPERIENCING HERITAGE STORIES Department of Conservation | New Zealand

“History and landscape - that’s what We specifically looked at what does I seek out... History is important and does not work and also examined because it’s why we are where we the internal systems DOC employs are now.” when developing or upgrading their DOC Heritage Icon visitor, 2017 heritage sites. Our research methods included: Story Inc examined the quality of the end-to-end visitor experience at eight Social media monitoring DOC Heritage Icon sites around New Visitor surveys and observation Zealand: Site audits DOC staff interviews Rangihoua Heritage Park GPS site mapping Kororipo Pā North Head Historic Reserve As well as the final report we Karangahake Gorge also produced a series of simple Ohakune Old Coach Road whiteboard animation videos Historic Brunner Mine around the concepts of ‘Dream, Go, Chinese Gold Miners’ Settlement Experience and Connect’ for DOC staff to use in internal presentations relating to our research.

20 21 CULTURAL ATTRACTION

TJAPUKAI ABORIGINAL CULTURAL PARK Cairns | Australia

In the beginning there was no Telling ancient stories using modern Tjapukai Aboriginal Cultural Park is World, no Sun, no Moon, not even technology and live performance one of Australia’s longest established light – just darkness… – Story Inc’s project in North indigenous tourism businesses, giving visitors to North Queensland an insight Only an egg, an egg from Queensland, opened in May 2015 by the Governor-General of Australia, into the culture of the local Djabugay Bundarra, the Cassowary Bird. is one of the most exciting we’ve people since the 1980s. Between And from that egg – the whole undertaken so far… 2013 and 2015 the park underwent a world was born! complete upgrade.

Story Inc and our detailed design partner Studio Cassells, were engaged to provide a new central performance attraction as well as the interpretive design of many elements of the revitalized buildings and grounds.

We re-wrote the original performance script (which used pepper’s ghost style technology) to work in a mapped- projection animated environment, transporting the audience into the extraordinary mythical world of the Djabugay people.

22 23 PUBLIC ART INSTALLATION/EVENT

WELLINGTON’S 150TH BIRTHDAY Capital 150 | Wellington, New Zealand

In 1865, on the recommendation Story Inc were hired as the creative of a commission of three directors for the Capital 150 birthday Australians, the capital of New party in July 2015. The celebration Zealand was moved from attracted a crowd of 15,000 and Auckland in the North to the featured live music by New Zealand more central location of Cook legend Dave Dobbyn; interactive Strait. That move was the making projection by Massey University’s of Wellington – turning what was Open Lab; and a stunning 9-minute visual spectacle by Jon Baxter then a struggling settlement into of Perceptual Engineering, with the vibrant and culturally rich city illustrations and model-making by that we love today. Stephen Templar and audio by Cam Ballantyne.

24 25 PUBLIC ART INSTALLATION

OLD SAINT PAUL’S SOUND AND LIGHT SHOW Wellington, New Zealand

Here’s the church and here’s the steeple The concept we developed for The story of Old St Paul’s and its people the Friends of Old St Paul’s was a In July 2015, while Wellington night time projection on the facade was celebrating 150 years as that “brings to life” the stained glass window in its centre. Out of it the nation’s capital, around emerges a diverse cast of stained- the corner from parliament we glass style characters who have been were involved with another part of the story of the church and the celebration – 150 years since land it is built on – from manawhenua Our association with Old Saint Paul’s the foundation stone was laid (local tribes) in the earliest days, goes back several years as we have for the city’s most beloved through world wars and the Friends’ worked with them on two other church, Old St Paul’s. protests that saved the church from projects, A Friend in Need (2007) and demolition or removal in the 1960s, to Read This Building (2010). today when Old St Paul’s is a proud icon of the city.

We worked with animators Dusk VFX and composer Jeremy Cullen to create the show, which played several times an hour over 10 winter nights, attracting thousands of curious viewers.

26 27 MUSEUM EXHIBITION

FOR US THEY FELL Waikato Museum | Hamilton, New Zealand

To mark the centenary of New The Waikato, a farming district, was The exhibition tells all of these stories Zealand’s involvement in WW1 mostly pro-Empire: but it is also home through a range of featured historical in 2015, Story Inc developed to the Tainui people whose leaders characters. Our concept also involved For Us They Fell for Waikato refused to take part in the war, and the development of an interactive Museum to tell the unique story socialist miners from Huntly and Waihi website, www.forustheyfell.org.nz , of the people of the region – many of whom eventually ended up which allowed people to research during the First World War. serving in the famous New Zealand and input information about family Tunnelling Company. members or people from Waikato communities who served. That crowd- sourced research “populated” the exhibition’s haunting memorial space.

28 MUSEUM INSTALLATION

THE RETURN OF THE MUMMY UNDER THE STAIRS Tasmanian Museum and Art Gallery | Tasmania, Australia

In late 2012 and early 2013 Story Generations of Tasmanian children Inc created a spectacular new (including, we’re told, the future installation for the Tasmanian founder of Hobart’s MONA, David Museum and Art Gallery (TMAG) Walsh), grew up fascinated and in Hobart. terrified by the Egyptian mummy under the stairs at the old Tasmanian Museum. Our installation is a structure containing an eclectic mixture of haunting, strange and

amusing objects from the collection, of a major redevelopment of TMAG topped off by the famous stairs which has won a number of major themselves (complete with ghostly prizes – including overall winner and creaks). It is a homage to the power best permanent exhibition at the of museums and their collections over Museums and Galleries National our imaginations. Awards, and Hobart City Council’s

TMAG has one of Australia’s greatest Heritage Award. Lighting designer museum and art collections, housed Adam Meredith, of Megs Lighting in what is arguably the nation’s in Melbourne, was also awarded an most significant precinct of heritage Illuminated Engineering Society (IES) buildings. Our installation was part Commendation award for his work on the project.

30 31 VISITOR EXPERIENCE

AMERICA’S CUP NEW ZEALAND SHOWCASE San Francisco, USA

The 2013 racing series may have Story Inc partnered with frequent As part of the entrance we created a ended in defeat – agonizingly for collaborators Toulouse Ltd, Anderson 5 minute, 19-screen montage of New the whole of New Zealand, glued Design and The Dive to deliver Zealand tourism and business, a pair of as we were to our TVs. But off the gateway visitor experience at graphic rails incorporating embedded the water the government-led the Emirates, Team New Zealand iPads with high resolution imagery “leverage programme” – which hospitality pavilion on Pier 32, by business sector, and an evocative used the Cup to introduce San Francisco. Our wave-and-sail- animation of great New Zealand inspired entry environment gave quotations which emerged out of a New Zealand to corporate invited guests a snapshot of New “weather map” that played out across America – was a huge success. Zealand’s innovation and lifestyle. the large sail shapes.

32 33 HERITAGE TRAIL

MANY LOVERS OF AUCKLAND Auckland Waterfront Heritage Trail | New Zealand

The Māori name for Auckland is For over a century the Auckland and visiting royals passed through, Tāmaki Makaurau – “Tāmaki of waterfront was our country’s greatest worked, or played here, creating Many Lovers” – because the city gateway to the outside world – the New Zealand’s history as they came and its site have been admired place to which the many lovers came. and went. and desired by so many. Warriors and chiefs, immigrants, Story Inc worked with council entrepreneurs, watersiders, picnickers organization Waterfront Auckland and promenaders, soldiers, strikers in 2013 to tell some of these human and strikebreakers, returning heroes stories in and around historic Shed 10, on Queen’s Wharf at the bottom of Queen Street. Using silhouette figures of a few of the “many lovers” cut out of corten steel in front of historic photographs of the area, large scale “shadow play” animations of episodes from the waterfront’s history, and interior graphics, we brought those stories alive for today’s visitors.

34 35 SCIENCE EXHIBITION

EARTH SCIENCES EXHIBITION Science Centre Singapore

“Earth: Our Untamed Planet”, Though it is surrounded by volcanic Science Centre Singapore is one of the Earth Sciences exhibition and seismic areas, Singapore itself Singapore’s top visitor attractions, at Science Centre Singapore, is rarely feels the most violent effects with over a million visitors annually. about the amazing and often of our untamed planet. But all that Story Inc, working with detailed dangerous forces that make our could change in the future – if climate design partner DesignLab of world work: Sun Energy, which change alters weather patterns, or if Bangkok, was in charge of the makes life possible and creates one of Sumatra’s supervolcanoes fires overall design and build supervision up again. The exhibition aims to give for this major exhibition, which our weather, good and bad; and Singaporeans a safe taste of just how opened in February 2012. Earth Energy, which drives the spectacular and dangerous Earth vital process of recycling the can be. earth’s crust (plate tectonics) but also gives us volcanoes, earthquakes and tsunamis.

36 37 MULTI-FUNCTION SPACE

TE AHU Kaitaia, New Zealand

An integrated town centre, A key factor in the success of Te Ahu combining Museum, Library, was Story Inc’s ability to work with the Council and Tourism. many and disparate stakeholders. The region is home to five Māori Kaitaia is a small town in the tribes, generations of Dalmatian remote North of New Zealand. immigrants, and the descendants of It has a large Māori population, ‘first-settler’ Europeans. with an average age under 18. Te Ahu is also a hub for tourists. Story Story Inc designed all elements Inc’s visitor experience allows travellers of this successful centre with to interact with locals and with the young people in mind. Our aim history of the region. was to re-engage the town’s youth with their history, culture The centre opened in April, 2012. and the joy of reading.

38 39 MUSEUM EXHIBITION

KA MATE: THE EXHIBITION Wellington, New Zealand

Ka Mate: The Exhibition is a The exterior tells the story of collaboration between Story Ka Mate: its dramatic creation, and Inc and Ngāti Toa Rangatira – how it became a world-famous icon the (tribe) whose famous of New Zealand identity. ancestor composed the Ka Inside, virtual instructors teach you Mate haka. how to do the haka using big-screen interactive technology.

Ka Mate: The Exhibition was launched at Te Papa at the start of the Rugby World Cup in 2011, instantly proving hugely popular with locals and tourists alike.

40 41 42 43 SCIENCE EXHIBITION

CARTER OBSERVATORY Wellington, New Zealand

Wellington’s upgraded Carter The narrative takes the visitor from In 2011, Story Inc completed the Observatory opened in early the Big Bang to the Big Crunch. second phase of the Carter project, 2010. Its exhibition tells the Along the way visitors discover the including an interactive children’s story of the cosmos from star paths that guided the ancestors area themed as a space station, a New Zealand perspective: of Māori to Aotearoa, meet some of a gallery dedicated to space “The Universe – from Here!” our homegrown heroes of astronomy, technology, and new film content. and learn about New Zealand’s part in the search for life in outer space.

44 45 46 47 MUSEUM EXHIBITION

NGĀ PŪMANAWA O / THE BEATING HEARTS OF TE ARAWA Museum of Art and History | New Zealand

Created for Rotorua Museum’s Story Inc developed the concepts, newly built Don Stafford content, design, and supervised the Memorial Wing this permanent installation of the eight separate exhibition which opened in galleries, which follow Te Arawa’s 2011, traces the rich history of journey from Pacific origins to the Te Arawa, one of Aotearoa’s most present day.

famous tribal confederations. The exhibition brings together many of the tribe’s most iconic taonga (treasures) for the first time, and through them tells the amazing stories of the Rotorua region.

48 49 50 51 NEW MUSEUM CONCEPT DESIGN

MUSEUM OF HANOI Hanoi, Vietnam

In Hanoi’s millennial year (2010), Hanoi is one of Asia’s most historic Story Inc had the privilege of cities – Vietnam’s capital for most being chosen to create the of the last ten centuries. concept design for the exhibitions The museum, housed in a spectacular in the new Museum of Hanoi. new four-storey building, will showcase

the natural, social and political history of the greater Hanoi area.

52 53 NEW MUSEUM

TE ANA, NGĀI TAHU MĀORI ROCK ART CENTRE, Timaru, New Zealand

Ngāi Tahu is the pre-eminent The project was unique in that it in the field to verify culturally Māori tribe of New Zealand’s involved the simulation of an outdoor significant information and provide South Island. In 2010 to 2011, environment in an indoor context, and accurate Māori translations of Story Inc worked with the Ngāi challenging since the exhibition was the content. Negotiating these Tahu Māori Rock Art Trust to created in a listed historic building. close relationships reaffirmed create a new interactive visitor Rather than taking visitors to the rock our abilities to work with multiple centre based in Timaru, to art, we brought it to them. stakeholders, local iwi, landscape and cultural heritage interpretation showcase the ancient rock art Observing correct cultural protocol and management. which is scattered across the was vital for this project, we worked beautiful landscapes of South directly with members of Ngāi Canterbury and North Otago. Tahu, the Trust and with experts

54 55 NATIONAL EXPO PAVILION

NEW ZEALAND PAVILION Shanghai Expo 2010 | China

During 2009-10 we worked Our company was part of a The theme of the Expo was ‘Better in Shanghai, one of the world’s multidisciplinary consortium for the Cities, Better Life’. The New Zealand most dynamic cities, developing project, which included architects pavilion showcased our distinctive the visitor experience for the Warren + Mahoney, garden designers natural/urban lifestyle, linking it - New Zealand pavilion at the Dawnfinder, and project managers back to the Maori creation story World Expo 2010. Coffey Projects. of the god Tāne, who pushed apart land and sky to create the world of light which we share with all living things.

The pavilion was visited by over 4.5 million people in six months. It won a silver award for theme development – placing it in the top eight of the 250 pavilions at the Expo.

For our client, the New Zealand government, the pavilion was an important tool in developing our vital relationship with China.

56 57 58 59 VISITOR CENTRE

ZEALANDIA: THE EXHIBITION Wellington | New Zealand

ZEALANDIA is an award-winning Story Inc developed the concepts, eco-attraction located in a content and design for ‘ZEALANDIA: wildlife sanctuary in a valley The Exhibition’, which was opened close to downtown Wellington, by Prime Minister John Key in 2010. New Zealand’s capital city. The exhibition tells the story of New Zealand’s natural history – its ancient origins, the shattering impact of human arrival and the extraordinary work of our conservation pioneers. Story Inc also worked with ZEALANDIA to enhance the visitor experience of the valley itself.

60 61 62 63 NEW MUSEUM

MUSEUM OF SIAM Siam | Thailand

From 2005-7, Story Inc This fun, informative and interactive partnered with Thai companies museum is sited in one of Bangkok’s Pico and DesignLAB, creating most magnificent heritage buildings. the concepts, design and Aimed primarily at young Thai content for a new Museum people, the museum uses a range of Siam. of media to explain and explore Thailand’s diverse history. The exhibition’s central feature is a roong (rainbow or ribbon) that acts as a ‘river of history’, a timeline and an interactive wall, winding through the galleries tying the different stories and characters together.

64 65 66 67 INTERACTIVE CHILDREN’S EXHIBITION

RIVERTALES, SINGAPORE HISTORY MUSEUM Singapore

When Story Inc was chosen ‘Rivertales’ which opened in 2003, was by the Singapore History the result – both a history exhibition Museum to tell the story of the and an interactive walk-through island nation in an interactive mystery game. Children shared in the exhibition for school-age discovery of a skull, a knife and other children, we searched for items found under the banks of the a storytelling device that would Singapore River. Then they embarked on a ‘Cluedo’-style adventure to entertain, engage and educate discover who died, who killed them, our target audience. why, and when.

Providing valuable clues and incidental information along the way was a band of ‘virtual children’ whom the real life visitors could ‘interview’ as they learned about their country’s past.

68 69 BUSINESS CENTRE

NEW ZEALAND CENTRAL Shanghai, China

NZ Central – a home base for Story Inc worked with architects Warren New Zealand businesses in + Mahoney to create a business centre Shanghai – is an initiative of that expresses New Zealand’s lifestyle the New Zealand government’s and values and the way these are trade organisation, NZTE. reflected in how we do business. It is planned that the NZ Central concept will be replicated in other major cities around the world.

70 71 NATIONAL EXPO PAVILION

NEW ZEALAND PAVILION Aichi Expo 2005 | Aichi, Japan

In 2003 the New Zealand The Expo’s theme was ‘Nature’s Wisdom’ government appointed – the quest for a sustainable civilisation in Story Inc to design and build the 21st century. the New Zealand Pavilion at The New Zealand pavilion highlighted the the 2005 World Expo at great gift and great responsibility of our Aichi, Japan. natural environment. It was designed to be a refreshing interlude in the crowded Expo park. At its heart was a boulder of New Zealand jade that visitors were invited to touch.

Over four million people visited our small, award-winning pavilion.

72 73 INTERNATIONAL TOURING EXHIBITION

THE LORD OF THE RINGS MOTION PICTURE TRILOGY: The Exhibition | International

JRR Tolkien’s ‘The Lord of Story Inc created ‘The Lord of the The exhibition toured Sydney, the Rings’ is the world’s best- Rings’ international touring exhibition London, Berlin, Boston, Houston, selling work of fiction, and for the Museum of New Zealand Indianapolis and Singapore and was Sir Peter Jackson’s film trilogy is Te Papa Tongarewa, taking visitors seen by over two million visitors. the biggest single project on the moviemakers’ journey to in motion picture history. create these modern classics.

74 75 76 77 SCIENCE-BASED VISITOR CENTRES

MERIDIAN ENERGY VISITOR CENTRES South Island, New Zealand

During 2005–2006, Story Meridian Energy is New Zealand’s Inc worked with Meridian largest electricity producer. Its power Energy to completely revise comes entirely from renewable the interpretation at its visitor sources – wind and hydro. centres at the Pukaki, Benmore The centres tell the story of renewable and Manapouri hydro schemes energy and the feats of engineering in the South Island. and technology that make it possible. As well as redesigning the centres, Story Inc also created a number of new physical and computer interactives and films, and an innovative online education resource to help students explore some of the issues involved in energy generation.

78 79 PUBLIC ART INSTALLATION

WALL OF WORDS Vero Centre | Auckland, New Zealand

The Wall of Words is a The wall features over 70 literary 9m x 15m installation in the and other quotations that capture lobby of one of New Zealand’s the spirit of New Zealand. Story Inc tallest office buildings. developed the concept, selected the quotations, designed the wall and supervised installation.

80 81 MOTION CONTROL RIDE

ROTORUA STORIES Rotorua, New Zealand

Rotorua Stories is a motion- Bringing together the mythical, control seating and special historical and geological stories effects film ride at the Rotorua of the area, it culminates in Museum of Art and History, a re-creation of the disastrous developed and created by 1886 eruption of Mt Tarawera. Story Inc.

82 83 OBJECT THEATRE

GOLDEN DAYS OBJECT THEATRE Museum of New Zealand Te Papa Tongarewa | Wellington, New Zealand

Golden Days was Story Inc’s first project in 1998. It is an object theatre at Te Papa that uses new and archival footage, robotics, sound, and theatrical lighting to tell a popular and emotional history of our country.

Creativity is at the heart of our business: creativity harnessed to take your visitors on a journey.

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6 DESIGN 3 How can we express the story OUR in physical form? – What will it look like? 1 – Tone, colour, form, line, PROCESS materiality, texture CONCEPT – Visualisations Story Inc manages creativity – Plans and elevations FABRICATION AND The brief within a robust delivery process. – Graphic design concepts INSTALLATION What is the purpose of the project? 4 What are the high points and This consists of five steps: Who is the audience? Supervision of key moments of the story? – Physical fabrication – What will their journey be? DEVELOPED DESIGN – AV and interactive treatments – AV and interactive production – What do they need to know? – Graphic production How will the detailed content relate Final drafts of all content – What is the outcome? – Installation on site to the physical design? AV and interactive scripts What is the story? Content development to production companies Quality control and troubleshooting – How can we tell it in space? - Research and first draft text (or in-house production) Commissioning, testing, soft opening – What media will we use? and script – Meetings with content experts Final 3D and graphic design Official opening Project management What is the site? - More precise budgets and timelines DOCUMENTATION – What is its context? What are the parameters? Detailed design drawings and – Space, money, time specifications Tender management Setting up processes specific to the project 3D and graphic design packages – Project plan to production – Content development

86 87 Architects

Engineers

Joiners Lighting CLIENT Props and model makers Graphic output

Technical

VISITOR EXPERIENCE

Audio

Film Interactive makers VISITOR producers

Content Animators experts Cultural consultants

Curators

88 89 CONTACT Story Inc Ltd Level 3 27 Dixon Street PO Box 9675 Wellington 6141 New Zealand

EMAIL: [email protected] TEL: +64 4 801 9115

www.storyinc.co.nz

90 91 www.storyinc.co.nz

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