Baseball 1982
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THE NEM/n SM/n EEaLY OF THE F0Fúa ESTATE BroadcastingiiMa 1 AMERICAS HIGHEST RATED MAJOR MARKET FM STATION. In the latest ratings, KS95 -FM achieved a 14.8* share of persons 12 plus. A rating that continues to strengthen our position as the top adult contemporary station in Minneapolis/ St. Paul. But even more significant, by achieving the number one rating in adults 18 -54, Monday- Sunday, ANk 6Á/12M, KS95 -FM has become America's highest rated FM station in the top ON 30 markets : METRO SHARIES AIIVAYS95A14DSUNNY To learn more, call your KS95 -FM soles representative at 612/642 -4141, or contact the Christal Company. KSTP-FM MINNEAPOLIS /ST PAUL DIVISION OF HUBBARD BROADCASTING C 1982 "The funniest double act on television'. -THE TIMES (THE TWO RONNIES as Slim Pitman and Polly Darton, two legends of country music.) THE TWO RNNIES 32 HILARIOUS HALF-HOURS "The situations are scandalous and the girls are busting with enthusiasm." -DAILY TELEGRAPH "Even more irreverent than`Saturday Night Live" ß DAILY MAIL FIRST RUN toot _ COMEDY FOR LATE -NIGHT STRIPPING HALF -HOURS 9K FROM BBC ENTERPRISES Not The Nine O'Clock News 0000 TRADITION... UR TIME-LIFE SE. YOU L SURPRISE.UR %p1TPE LAS VEGAS HILTON bIONIIIEART TELEVISION CEAN INTERNATIONALINC. tHTh 40 WEST 57 STREET NEW YORK. N Y 10019 12121 541-7342 176 PLASAMOUR DRIVE NE ATLANTA. GA 30324 14041 873-5101 2049 CENTURY PARK E SUITE 1100 LOS ANGELES CA 90067 12131 557-9995 A DIVISION OF PUBLIC MEDIA INC. NEWSMAKER AIR UNIVF.RSITY LIBRARY MAXWELL AIR FCCE BASE:, Aí PROPERTY U.S. AIR FORCE GRASS VAIIEV GROUP Ahl UIJJiIJ L7 E?Oal Q OfJ IO Q ..JII14p0p1Pfr0:` 0 L']L7Fi+I11 U 111EC4U11 Q JJ T OE OMB : Q 1 pIIIU.EL© NOW O Q'°®úJé: 0 J-J [66-10 ®®®®Iozii_a6 Tail? 6p.e rLÜ Q -21:112 .14,69 Q 12 0000000000000 agáala it E00 00 - OT3J17J7!7JL7OOC77Je ® O ¡ç I I `" ML7D!7(7L7C7MrJL7DDg Q. ::. L ®e9eeeeeeeeeee®B é@88 00 , . ®eeeeNNWWWWeeINOBo °ó _ L. ®ee9eN88NINBBRIe88 O 01 111111 - o0ocJ0ao0r]cJDC]nD - eeseseseeseeeeee ne Ir ¡}- o000000000aocJOara ne L L. dï f New 300 -2 Production Switcher Is Good News For Local Broadcasters! More Than 100 In Service An Integrated System: Over 100 broadcasters and production houses are The 300 Switcher and optional MkII Digital Video now enjoying the versatile 300 Switcher in the in- Effects were designed as a total system. The DVE dustry's most demanding production environ- interface, including automated input switching ments. Now, local broadcasters can have the power buses, tracking chroma key, wipe follow, of the 300 in a size more suited to local needs and microprocessor communication and camera tally, is budgets. With two full featured mix/effects systems, fully implemented in the system. For post a program/preset mixer, downstream keyer, and production needs, a field proven serial interface is optional MkII Digital Video Effects, the 300 -2 is the available for use with most premium grade answer to your news director's most ambitious computer editing systems. Your "News Switcher" plans to improve that air look. can do double duty for commercial and promotion production, keeping down costs of outside services New Standard Features: while attracting new clients. Each 300 Switcher includes a powerful E -MEM Grass Valley Group Reliability effects memory system, with Effects Dissolve and Sequencing, in each mix/effects system. With E- Separate microprocessors per mix/effects, wire -per- MEM storage you can preset effects for a tight news function backup on critical control panel functions format and use sequences to recall your openings and carefully thought out fail -safe modes assure and bumpers at the push of a button. Other maximum on -air confidence. Of course, GVG service standard features, such as automatic external key support and training courses are available. selection, chroma key memory, independent lever Production power, straightforward operation, and title auto transitions, look -ahead preview and unique standard features and Grass Valley up /down unlimited re -entry make the 300 very reliability -a total system. Why not make news in responsive to fast paced production. your market with a 300 Production System? THE GRASS VALLEY GROUP, INC.. P.O. BOX 1114 GRASS VALLEY CALIFORNIA 95945 USA TEL: (916) 273 -8421 TWX: 910 530- 8280 A TEKTRONIX COMPANY Offices: Eastern Regional: 499 Thornall St, Edison, NJ 08817, (201) 549 -9600 Southeastern District: 1644 Tullie Circle N.E., Ste 102, Atlanta, GA 30329 (404) 321 -4318 Midwestern Regional: 810 West Bristol St, Elkhart, IN 46514 (219) 264-0931 Northwestern District:3585 North Lexington Ave, Ste 238, Arden Hills, MN 55112 (612) 483 -2594 Southwestern District: 316 Seminary South Office Bldg, Fort Worth, TX 76115 (817) 921 -9411 Western District: Broadcasting Mar 1 The Week in Brief TOP OF THE WEEK JOURNALISM BROYHILL'S DEREG BROOM Ranking Republican on SO FAR, SO GOOD White House spokesman Gergen House Energy and Commerce Committee offers two -bill says press as whole has been fair and balanced in package that goes beyond FCC's recommendations. It covering President. However, other panelists at would repeal Section 312 and 315, cut back FCC Washington session indicate friction. PAGE 66. jurisdiction and codify existing regulation bills. It also would do away with Section 307, basis of localism AT LARGE protection that broadcasters favor. PAGE 31. DIARY OFACBSNEWSPRESIDENT As Bill Leonard LAME DUCK FCC extends RKO's authority to operate steps down after 37 years at that network, he shares his beyond March 7 expiration date with interim profits to go thoughts about people and places that affected his to charity, but conditionally grants construction permit to career and influenced his personal philosophy. PAGE 78. NETV, first step in station takeover. PAGE 33. LAW & REGULATION WINNER IN DENVER Cable rights are granted to joint FOGARTY: STOP! FCC commissioner opposes idea to venture of American Television & Communications, consolidate fairness branch into General Counsel's Daniels & Associates and 22 local investors. PAGE 34. Office, contending credibility of commission decisions CBS IN DALLAS CABLE It will buy 35- channel system depends on maintaining present fairness structure and from American Family Corp. for price reported in excess process. PAGE 94. of Si 4 million. PAGE 35. PROGRAMING GREAT RECEPTION Washington policymakers got the picture at CBS's HDTV demonstration -and liked what CABLE HOME COUNTS Nielsen will conduct test survey they saw. PAGE 38. in June with six different techniques to determine most practical methodology. PAGE 98. CLEAR SAFEGUARDS FCC freezes bids on recently broken -down AM clear channels and initiates other steps AD HOC PRIME -TIME HOPEFULS Silverman firm, Sports prior to discussions with Canada on ways to avoid Illustrated come up with custom network offerings. interference. PAGE 38. PAGE 98. SPECIAL REPORT MEDIA BASEBALL RIGHTS RISE 32% Cable and renegotiated MATCHMAKER, MATCHMAKER At ANPA telepublishing radio -TV contracts at local level push total payment to seminar, NCTA's Wheeler envisions bliss of cable - major leagues to more than $118 million. NBC -TV will publisher marriage. PAGE 104. charge $185,000 for 30- second spot in World Series. PAGE 47. BUSINESS ADVERTISING & MARKETING FLAT YEAR ABC Inc. reports it had record revenues in PAGE 108. GETTING CABLE SMARTS Small operators, formerly 1981, but barely exceeded 1980 profits. precluded from broadcast ad dollars by their size, are FIFTH ESTATER turning to interconnects and mini -networks to attract INNER STRENGTH Percy revenues. PAGE 59. Sutton describes Inner City Broadcasting Corp. as "midgets with green money." But, THOSE HOME VIDEO GAMES It's fastest growing as its chairman, he is effectively pooling resources to category of TV advertising, with Atari and Intellivision compete with giants in broadcasting, cable, programing leading way. PAGE 64. and new technologies. PAGE 135. Index to departments Changing Hands 106 Fates & Fortunes 131 Monitor 102 Closed Circuit 7 For the Record 112 Open Mike 28 Bottom Line 111 Datebook 22 In Brief 136 Stock Index 110 Business Briefly 12 Editorials 138 Monday Memo 16 Washington Watch 94 Broadcasting (ISSN 0007 -2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street N.W. Washington. D.C. 20036. Second -class r postage paid at Washington. D.C., and additional offices. Single issue 51.75 except special issues $2.50 (50th Anniversary issue S10). Subscriptions. U.S. and possessions: one.year S55, two years $105, three years $150. Canadian and other international subscribers add $20 per year. U.S. and possessions add S170 yearly for special delivery, SIDO for first -class. Subscriber's occupation re- quired. Annually: Broadcasting Yearbook $65. Microfilm of Broadcasting is available from University Microfilms, 360 North Zeeb Road, Ann Arbor, Mich. 48106 (35mm. full year $35). Microfiche of Broadcasting is available from Bell & Howell, Micro Photo Division. Old Mansfield Road, Wooster Ohio 44691 (full year 527.50). Index to Advertisers ABC SuperRadio 20 -21 O Blackburn & Co. 106 0 Blair Quantiplex 70-710 Bonneville Broadcasting System 87 Broadcast Electronics 720 Broadcast Programming Inc. 540 Colbert TV Sales 73,91 0 Columbia Pictures 18 -19, 93 O Columbine Systems Back Cover O Continental Electronics 1020 Drake Chenault 98. 1130 Eastern Sprint 28 O Embassy Telecommunications 63, 65 O Fetzer Stations Inside Back Cover O Filmways Enterprises 830 Sandy Frank Film Syndication 1050 Gold Key Entertainment 80-810 Grass Valley 4 O David Green 140 Group W Productions 61, 79, 84 -850 Harris 51 O International Radio Festival of N.Y. 1110 KSTP -TV Front Cover 0 M.A. Kempner, Inc. 950 King Features 39 O King World Productions 100-1010 Lionheart Inside Front Cover /Page 30 Lorimar 68.690 Lotus Reps 120 Lutheran TV 750 MCA -TV 6, 13, 17, 24 -27, 300 MIP -TV 1090 Metromedia Producers Corp.