EQUIPMENT !POISONS

P100ICTIIII 10511(55

STUDIOS AGENCIES

VOL. 54, NO. 20 NEW YORK, MONDAY, JANUARY 29, 1951 TEN CENTS

NAB BOARD FACES SERIOUS PROBLEMS TV Service Complaints Continue To Run High 1,000 Consumer Inter -American Broadcasters To Meet Executive Changes Montevideo, Uruguay (by cable)-Felix Muguerza, secretary ofthe Service Gripes Inter -American Association of Broadcasters, announced here yesterday And Budget Cut that the inaugural session of the Second General Assembly will be held In January in Sao Paulo, Brazil, on March 19th and will continue for ten days. Top Agenda TV service complaints con- Muquerza is arranging details for the convention with the Sao Paulo WasIttngton Bureau ofRADIO DAILY tinue to average over 900 a Association of Broadcasters. Goar Mestre of Havana is president of the Washington - When the month, despite a set of service association. NAB board of directors opens standardsrecommended by itssemi - annual three - day the Better Business Bureau, meeting Wednesday inBel- RADIO -TELEVISION DAILY learn-BAB Refutes Charges Featherbedding Edictaire, Fla., it will face one of ed yesterday. Commenting on the most important agendas TV sales and the ratio of in several years. One of the service complaints coming inOf Press Association' May Affect Radio, TVchief problems will be a sub- (ContinuedonPage 7) - stantial cut in the budget for Broadcast Advertising Bureau Washington Bureau of RADIO DAILY the fiscal year ending March turned its promotional guns on the Washington -A National Labor (Continued on Page 2) Bureau of Advertising of AmericanRelationsBoarddecisionhanded I Miller, Stanton TestifyNewspaper PublishersAssociationdownyesterdayinaso-called last week with the completion of a"featherbedding" case involving the brochure which refutes the pressAmerican Federation of MusiciansMillion Dollar Budget On Educational TVorganization'sclaimsthatretailand a theater in Akron, may have business took a nose dive during thea far-reaching effect on radio and Wash,notou Bureauof RADIO DAILY 1950 newspaper strike in the Pitts-TV. The NLRB ruled that the feath- Set By Liberty Web Washington-The NAB and OBSburgh area. The booklet, producederbedding ban of the Taft -Hartley went on record before the FCC yes- Dallas,Tex.-A milliondollar - terday as favoring the use of TVby Dorrance & Waddell for BAB,Act does not prohibit unions fromplus appropriation for augmenting by educators, but opposing the in-documents the effectiveness of ra-seekingactualemploymentforand bolstering the Liberty Broad- definite reservation of 20 per centdio during the strike and gives factsmembers, even though the employ -casting Sytem's program schedule of the UHF spectrum for non-com- (Continued on Page 6) (Continued on Page 7) has been voted by the LBS direc- mercial educational stations. tors. Gordon McLendon, president President Justin Miller of NABFCC Commissioner UrgesEmphasize Audience of the network, who announced the and President Frank Stantonof board action, said the expenditure CBS were the only witnesses in anCurb On TV Interference Growth Of FM Radiowas voted in the normal course of Liberty's expansion. (Continued on Page 8) - FCC Commissioner Claiming there are 7,500,000 FM McLendon disclosed that a series George E. Sterling, speaking herereceivers in use at this time, Morris (Continued on Page 6) Pat Campbell Resigns Thursday before the Institute of Ra-Novik, chairman of the FM indus- Post With Don Lee Webdio Engineers and Industrial Elec-trycommittee,FridayrefutedaTV Manufacturer tronics Organization Meeting, warn-statement attributed to Ross Sira- West Coast Bureau of RADIO DAILY ed that manufacturers of diathermygusa of Admiral Radio CorporationOkays Radio News Series Hollywood - Patrick(Pat) W.machines, and FM and TV receiversthat "FM is a dying art." AllenB.DuMont Laboratories, Campbell, Don LeeBroadcastingmust exercise extreme care in obey - Novik cited figures to show thatInc. has picked up a recorded news System vice-president in charge of (Continued on Page 8) (Continued on Page 6) programfeaturingQuentinRey- station relations since 1943, has ten- nolds and is offering the series to its dered his resignation effective Feb. distributors and dealers for co-op (Continued on Page 6) Regional Program Clinics (Continued on Page 2) Financial Note Planned For .'March By B111 "Show Goes On" Los Angeles - Seaboard Fi- Thcrnatopsis,thesleek ebony nance Company, through Smith BMI will give four program clin-Cott,general manager of WNBC cat which femcees on WCBS-TV's and Bull, has purchased one of ics in the states of Missouri, Iowa, "Tales of the Black Cat" on Tues- the heaviest announcement and WNBT; Robert Saudek, vice- days missed only one show as a schedules consisting of over 1700 Nebraska, and Colorado during thepresident of ABC and president of result of her recent motherhood, one -minuteannouncements be- week of March 12 to 19, under thethe Radio Executives Club of N. Y.; auspicesoftherespectivestateReggie Schuebel, head of the radio at which she gave birth to six tween 8 a.m. and 11 p.m. on KFI broadcasters youngones.The showshe during payday weeks fornext associations whichdepartment of Duane Jones Co.; and missed was handled in a capa- year. Most of the spots are sked- made therequests. A troupeofRobertBurton,vice-presidentin ble manner by one of her dough- ded for use on Fridays or Satur- speakers from New York will makecharge of publisher relations, BMI. te:s by a former marriage, who days. the tour, augmented by outstanding The clinic will follow the estab- has now returned to her mousing. local speakers from each area cov-lishedpatternofthesuccessful ered. The four speakers will be: Ted (Continued onPage 6) 2 Monday, January 29, 1951 RADIO DAILY-TELEVISION DAILY

RIMS NAB Board Meet Must Face WOOLYMINI Budget, Executive ProblemscommGand GomG Established Feb. 9, 1937

Vol. 54, No. 20 Mon., Jan. 29, 1951 10 Cts. (Continued from Page1) DR.PETER GOLDMARK, vice-presidentof 31,1952. Although no figures wererelieved of operational responsibili-CBSinchargeofengineeringresearch and : : Publisher JOHN W. ALICOATE available, it was estimated in someties for that purpose. development,isinClevelandtodeliver an address atthe5thAnnual Banquet ofthe FRANK BURKE Editorquarters that the current budget of In event Judge Miller is elevatedCleveland Technical Societies Council at the Hotel Carter. MARVIN KIRSCH : Business Manageraround three-quarters of a millionto board chairman, it appeared like- dollars would be slashed as muchly that the board then would em- Published daily except Saturdays, Sundays ploy also ANNE C. BALDWIN, photogenic director of York,as 40 per cent. a new president who publicity at WOV, will retere 4,^", HO"- and Holidays at 1501Broadway, New "ver,N.J.,where she spent three days on (18),N.Y., by Radio Daily Corp., 5. W. It was agreed when BAB waswould serveas general manager. Alicoate. President and Publisher; Donald M.established as a separate entity thatOther board members pointed out,business. Tersereau, Treasurer and General Manager; the NAB would lop 30 per cent fromhowever, that President Miller, un- GEORGE BRETT,vice-presidentandsales \larvin Kirsch, Vice President; Chester B. manager of The Katz Agency, stationreps.; Rahn. Vice-Pres.; Charles A. Alicoate, Sec'y.itsoperating budget, inasmuch asdertheby - laws,automaticallyTOM HARKER, vice-president of The Fort In- Reentered as second class mattr, Septem-BAB would take both revenue andserves as chairman of the board anddustry Co.incharge ofnationalsales, and her 15,1950atthePostOfficeat New it would -not be necessary to formal-MIKE FLYNN, also of The Katz Agency, are York, N.Y.,under the Act ofMarch 3,operating expense from the parent spending thie week is Aelneta conferring with 1879. (Originally entered assecond classorganization. Now that the NAB -ly elect him to the post. officials of The Georgia Trio. matter on April 5,1937).Terms (PostageTV has been established as a separ- Still another problem facing the free) United States $15.00 one year. Foreign. HOWARD BLAKE, producer of the "Carna- 020.00. Address all communications to Radioateentity,althoughwithintheboardisthenational emergency.tion Family Party" on CBS,is back in Holly- Daily,1501 Broadway, New York,(18),framework of NAB, an additionalPresidentMillerwillreportaswood following a brief sojourn at Palm Springs, N.Y. PhoneWIsconsin 7-6336,7.6337.10 per cent is expected to be pared Calif. -.6330 Cable address:Radaily, New ork. chairman of the broadcasters advi- from the TV operations. Both BABsory council, which has held two ED HOCHHAUSER and BILL STUBBLEFIELD, WASHINGTON BUREAU and NAB -TV are expected to standmeetings with top government offi-of the stationrelations department at Asso- BillBailey on their own feet financially. ciated Program Service, are visiting affiliates, Office:1277NationalPressBuilding cials. the former in Ohio, the later in Georgia. Telephone: Metropolitan 0823, 0824. Loss of membership the past year The board also will be given a re- Residence: 4315 Russell Ave.. Mt. Rainier. Md. also will be a factor in determiningport on the TV allocation hearings EDWARD BLEIER, program service co-ordina- Telephone: WaffleId 4462. the new budget. Some board mem- tor for the DuMont TV network, on Thursday WEST COAST OFFICES with respect to non-commercial ed-will leave for active duty with the Army. He HerbertBerg EthelRosen bers estimated the NAB operationucational stations. has been a member of the Reserve Corps. Phone: Gladstone 8438 0425 Hollywood Blvd. costs will be cut to as low as $300,- Addedtothethree-day heavy IRVING PINCUS and his wife, LOUISE, co- BUREAU 000 to $400,000 next year. agenda will be the BAB and NAB -producer and production assistant, respectively, Oiling Evans, Manager TV, which the board is eager to getof "Mr.I. Magination" on CBS -TV, will leave Suite 3013. 333 No. Michigan Avenue Budget OnlyPart of Job tomorrow for a 10 -day vacationinHavana, Phone: Franklin 2-3238 Budget revisions, however, con-off to flying starts. Cuba. ROME BUREAU: John Perilloorl,Ludy/lelIS.stitute just a fraction of the board's PUERTO RICAN BUREAU: AntalleAlfonso, Edith!, Oehea, San Juan. P. R.: P. 0. Bea 33551business this week. The resignation Telephone: 2-2305. of William B. Ryan as general man- ager must be acted on. The board may (1) accept his resignation as of Jan. 31 to permit him to give full time as president of BAB effective FINANCIAL Feb. 1;(2) refuse to accept his res- (January 26) ignation, or (3) accept the resigna- NEW YORK STOCK EXCHANGE tion on a delayed basis, granting Net him an interim leaveof absence High Low Close Chg. that he may be available for advi- ABC 11% 11 11% + Vgsory work while a successor is be- Admiral Corp. . 27% 27%275/8 + Vs Am. Tel. 8 Tel. 151% 1501/8 1507/ ing oriented, or until a successor is CBS A 31% 30 31%+ chosen. CBS B 303/4 30 303/4+ 1% Philco 25 241/4 25 The board must determine on a

RCA Common 18% 18% 18%+1/successor. Some feel,itis under- RCA 1st pfd. 793/g 793/4 79%+ 1/4 stood, that a committee should be Stewart -Warner 181/4 A+ 3/4 Westinghouse 371/2 367/837% named to seek and find a successful Westinghouse pfd 103% 1033/4 1033/4- broadcaster whocanfollowin Zenith Radio 621AI 601/2 615/g+ 11/4 OVER THE COUNTER Ryan's footsteps. Others feel that in Bid Askedview of the reduced budget, itis Stromberg-Carlson 123/4 14%wiser to elevate one of the execu- tive staff members to the post. TV Manufacturer In the event the board chooses to bring in an outsider, there is a pos- Okays Radio News Seriessibility that President Justin Miller may be elevated to the position of (Continued from Page1) sponsorship intheir markets, ac-chairman of the board, thus giving cording to George H. Hakim, assist-him broader powers and freeing ant advertising manager. The serieshim from operational duties in order begins February 1. that he may devote greater atten- World Sound Company of Phila-tion to legal matters, in which he delphia will tape record Reynolds'has done an outstanding job. newscommentarieseachFriday Some See Prestige Enhanced afternoon in New York. The pro- Somemembersexpressedthe grams will be duplicated and ship-feelingthat Judge Miller would ped within 24 hours to any stationhave greater prestige as chairman in the country for Saturday or Sun-of the board in appearing before day scheduling. committees of Congress. With a bill pending to authorize the President You get a lot for a little * in an emergency to take over all MESSENGER SERVICE radio, TV and communications in FOR A QUARTER OF A CENTURY order tocontrol electro-magnetic radiations, some of the board mem-*MORE LISTENERS -PER -DOLLAR than any TV or radio station in Baltimore EXPERIENCE-DEPENDABILITY bersfeelthatPresidentMiller ALLIED MESSENGER SERVICE should be given full opportunity to 9 Rockefeller Plaza thoroughly study the legislation and PLaza 7-8065 be prepared to present the broad-SEE YOUR HEADLEY-REED MAN TODAY FOR THE WHOLE W -I -T -H STORY casters' side. They feel he should be Basic research at RCA Laboratories has led to most of today's all -electronic television advances. /1/7Xe hear/otwyfekvivOn 5eil

Why show RCA Laboratories insidethe phosphors which light your TV screen your television receiver? Because almost-first reached practical perfection here. every advance leading to all -electronic Most important of all, the great bulk of TV was pioneered by the scientists and these advances have been made available to research ,men of this institution. the television industry. If you've ever seen a television picture, you've seen RCA Labora- The supersensitive image orthicon tele- tories at work. vision camera was brought to its present perfection at RCA Laboratories. The kine-See the latest wonders of radio, television, and scope, in these laboratories, became the electronics at RCA Exhibition Hall, 36 West Through research from RCA Lab- mass-produced electron tube on the face of 49th St., N. Y. Admission is free. Radio Corpo- oratories, today's RCA Victor tele- which you see television pictures. New ration of America, RCA Building, Radio City, vision receivers are the finest sound systems, better microphones - even New York 20, New York. example of electronic engineering.

12ALPF0 C017001111770Ar AMER/CA Work/ Leader ire Radio - 7 rs-t- //2 7e/evis /on 4 Monday, January 29, 1951 RADIO DAILYTELEVISION DAILY

CAPITAL ROURDUP CHICAGO

By BILL BAILEY By GINNY EVANS STAFFERS of the WRC newsroom, ONE of ABC's afternoon network one of the busiest spots in Wash- shows scheduled to start Febru- ington, took time out the other day ary 5th will originate from Chicago. to file by the desk of Earl Godwin, "The Benny Rubin Show" will be dean of Washington commentators. By SID WHITE heard from 2:00 to 2:25 p.m. and It was Godwin's birthday and fellow will be built around name guests, workers presented him with a cake Man About Manhattan...! music and a comedy routine featur- and a corsage of teletype paper. ing Benny's dialect stories. PERSONALPOSTCARDS: WALTERWINCHELL: Didn't Florida Southern College at Lake- Don Danielson joins the staff of J. land has forfeited its FM construc- Olsen & Johnson drop 200G's on "Pardon My French?" ... TALLULAH Walter Thompson in Chicago this tion permit for WFSI and the FCC BANKHEAD: Did you know that Wald-Krasna are going to do a picture has deleted the station and call let- week. He was formerlyassistant titled "The Big Show?" . . . GEN'L SARNOFF: Have you heard of Rep. publicity director of WBBM. ters. Jacob K. Javits' determination to have sessions of Congress covered by ArnoldCarlsen, M B Scentral The FCC has granted special per- divisionaccount executive,vaca- mission to the Pacific Telephone & radio and TV? ... JOLTIN' JOE: Dorothy Arnold has been signed for a tioning in Ft. Lauderdale, Florida. Telegraph Co., San Francisco, and series of 30 -minute teevee films in which she'll be a comedienne. . . . Robert Allen is the new head of West Coast Telephone Co., Everett, JO STAFFORD: Hear you've been tapped by the Navy to kick offits Wash., to file revised tariffs to re- the ABC announcers' department in . Chicago. duce switching charges for AM and recruiting campaign via radio in April.. . JOAN FONTAINE: Don't look now, but Olivia not only gets $3,500 to appear in "Romeo & Juliet" Al Bland, former program direc- FM aural broadcast transmission. tor of KMOX, St; Louis, is now pro- Tariffs have been under suspension every week it runs, but half of the profits, as well... . THE SCHNOZ: gram director of WBBM, Chicago. and inquiry by the Commission. Has your radio announcer, Howard Petrie, been promised a film build-up The "Armed Forces Hour," re- Other re c e n tadditionstothe cently announced by the Depart- by MGM starting with "No Questions Asked?"... MARTIN BLOCK: WBBM staff include announcers Jay ment of Defense, will be seen live Isn't Frankie Laine departing from Mercury to go Columbia? . . . ED Andre, formerly an announcer on MURROW: Will Rogers, Jr., is putting out a number of albums featuring WMAW, Milwaukee, and Jack Cal- over five TV stations of the DuMont laghan. Callaghan formerly produ- network andwillbecarried by the bestofhislate, beloved gum -chewing philosopher father's radio kinescope on nine others, Charles ced "Quiz Kids" and "Ladies Fair." programs. (P. S. to Sophie Tucker: Give a listen: you're in them, too).... "ThePet Dillon,chief oftheradio - TV Shop" moved from branch, Department of Defense, an- ETHEL MERMAN: Paul Lukas has been signed up by Pick-DeVry Prod. WNBQ to WGN-TV on Saturday, for a teevee series tagged "The Fabulous Ferdinand Farkas.".. . January 27th. nounced. Dillon will supervise the When Patsy Lee recorded "For- series. GROUCHO MARX: Your cousin, Phil. is going into moom pitchers: then ever and Ever" and "Chapel of the Carrying the show live, beginning radio and TV. ... RED SKELTON: Edna has turned restaurateur and on Roses" with Johnny Desmond for Feb. 4, will be WAAM, Baltimore, a big scale, too.... OLE OLSEN: Was that you supervising things the originating station; WABD, New MGM records it was her first sing- at your Hempstead auto laundry the other day? ingeffortforrecordings.Here's York; WTTG, Washington; WXEL, wishing her a big hit. Cleveland and WGN-TV, Chicago. * * * * Dolph Nelson now a producer for Kinescope will be used by WFIL- : A counter -manattheRiker's Tom Moore Productions. TV, ; WDEL-TV, Wil- eatery off Shubert Alley may wind up as a nite club comic-the Tommy Bartlettisfeaturedin mington;WJBK- T V,Detroit; result of his fast line of patter which impressed an MCA exec who the "What's Your Name?" feature WHNC-TV, New Haven; WICU-TV, inthe January issue Erie; WJIM-TV, Lansing; WSPD- stops there for his daily cuppa java. ... JOE CAL CAGNO: Just of Coronet read your opening radio and TV col'm in the April issue of. Screen,. magazine. TV, Toledo; WJAC-TV, Johnstown; Gene Frcrmherz is the new direc- KEYL-TV, San Antonio. Stars and it's a honey. Keep up the good work. ... DON DUN- tor of media for Aubry, Moore and Trans World Airlines, sponsors of PHY: Wouldn't you say that Marty Glickman, ace basketball the new NBC comedy, "Mr. and Wallace here. announcer, has a fine Hoop rating? . . . CLAUDE BARREXtE: Dorsey Connors hasfour new Mrs. Blandings" (5:30-6 p.m., EST, sponsors starting Sundays), entertained members of Nice job on the news letter.. . . BILL SLATER: Harvard is not in January and the Civil Aeronautics Administra- only readying bigtime football for next season, but plans are February-Fannie May Candy, Jo- annaWesternMills,Jo h n M. tion and Civil Aeronautics Board under way to work out radio and TV deals on a big scale.. . Smythe, furniture house, andthe last Wednesday with a transcription : It's now .Mr. & Mrs. Axel Stordahl. The bride First of the Feb. 4 program in NBC stu- Federal Savings and Loan. dios, here. A cocktail party followed is your vocalist, June Hutton, and the groom, as you know, is They are rotated weekly. at the Carlton Hotel. your arranger and musical director. . . . MAGGI McNELLIS: Wendy Barrie's new TV series, "Who's Who At Home," a celebrity Will Record Quartet panel show, will be scripted and produced by Jerry Kanner and TOMMY WQXR, New York, has signed a Jerry Ball. contract permitting Polymusic Rec- * ** * BARTLETT ords, Inc., to manufacture and mar- ARTHUR GODFREY: Bing Crosby will be his own sponsor ketlong-playingrecordsof The Now emceeing when he goes TV. He'll plug his orange juice product. . . . EDDIE WQXR Quartet.TheQuartet,a string ensemble, was organized by CANTOR: is another who'd like to do all his future TV shows WBBM's the stationin1947 and has been on film. That live stuff is too rough. . . . BARRY GRAY: Fred Robbins biggest mail pulling aired on a weekly basis ever since got himself a screen test coming up for Laurel Films. . . . DARRYL program Their initial disc for Polymusic wil ZANUCK: The top brass in the radio and TV nets here would breathe be the First Quartet of Darius Mil- since 1945. haud, and Turina's "La Oracion del easier if they knew whether or not Joe Mankiewicz has been signed by Torero." (The Bullfighter's Prayer) one of the nets. Joe has sold his Beverly Hills home and is moving to N. Y. He'll continue with his H'wood commitments but isnot saying PAY OR PLAY whether or not he is taking on any other executive position. In radio or Monday thru Friday The Land of the Free teevee, N. Y.. thatis.. . . GEORGE PUTNAM: Caught your opening session from the Ambassador Theater, and it was a dilly. Congrats on 3:30 p.m. Dramas of American Opportunity the new outlet (WBZ).. . . : Counterpart of your This week: John Drew-Actor WBBM, Chicago mock feud with may be found in one between video actresses for Baker Boy Crackers It's a Donald Peterson Production for Nancy Wells and Agnes Young, who are competing for the same choice through The Harding College National Program role on -The Big Story" right now. (Agnes won the role, but Nancy George Hartman Agency doesn't mind. You see, Agnes is her mother). AilfvTVfv

Section of RADIO DAILY, Monday, January 29, 1951

See Parts Shortage Predict Wide Use For Analog Computer Tech Taking Scientists at the Winter General Meeting of the American Institute of Electrical Engineers in New York last week indicated thatit may be Silencing Receivers possible in the near future to solve certain economic problems through Fellowship Requests use of the analog computer, sometimes called the "mechanical brain." Many consumer -owned radio and Three Northwestern University engineers and economists in a joint paper Chicago-The Illinois Institute of TV sets, and electrical appliances said "economic phenomena may often be represented by analogous Technology is now accepting appli- will become inoperative and useless electrical circuits. Electrical analog computing techniques may therefore cations for the 1951 Westinghouse unless something is done to relieve have broad applications in the study of economic problems." In recent Fellowship in power systems engi- the shortage of repair and replace- years the word "model" has become as prominent in the writings of neering,it was announced by Dr. ment parts. This was the opinion of economists as the word "circuit" in the works of electrical engineers, they W. A. Lewis, dean of the graduate an industry task group organized explained. "Both models and circuits may be described by mathematical school. under the National Production Au- relationships." The scientists presented three economic "model" equations Candidates must have a bachelor's thoritytostudytheproblems formulated for three different kinds of investigations, pictured an electrical degreeinelectricalengineering brought about by the national de- circuit for each, and explained how much each may be solved with an from an accredited engineering col- fense effort. analog computer. lege. The award is $1,500 and tuition The group, called the Radio -TV - for three semesters of full-time in- HouseholdAppliancesWholesale tensive training to a Master of Sci- Industry Advisory Committee, ad- ence degree in electrical engineer- vised the NPA at a recent meetingEmerson Upping Prices RCA Victor Picks 15 ing. The candidate will be chosen to allow for enough materials to On Five Television Sets For 'Award Of Merit'on personal qualifications,interest cover the maintenance of household and scholarship. appliances now in the public hands. The course of study includes both EmersonRadio& Phonograph Philadelphia-Fifteenemployeespractical and theoretical training. It Resolution Passed Corporationhasincreasedretailcomprising a cross-section of RCAincludes experience with the $100,- Inaresolution,the committeeprices on five television receiversVictor personnel have been singled000 A -C Network Calculator in ac- recommended "that a program beranging from $10 to $30. out to receive the Award of Merit,tual power systems for utility and put into effect by the NPA for the Increases Outlined the company's highest honor for salaried workers, for their contribu-manufacturingcompanies. Are- purpose of providing for the repair The increases affect the17 -inch search project in power systems en- and maintenance of radio and tele-table model No. 676 which will listtions in 1950. gineering is determined by the In- vision units, household electric ap-at $299.95as compared to$289.95 Selected from among more thanstitute and engineers of the West- pliances, in order that owners ofpreviously. Two consoles, the model14,000 salaried employees for theinghouse Electric Corporation. such appliances and units will notNo. 678 with16 -inch picture andcompany's top honors, the winners suffer the economic losses whichmodel No. 681 with 17 -inch picture,of the award included a vice-presi- will result from inability to keepwere haised $10 each from $319.95dent, two engineers, three factoryMethytene Chloride Ban them in operation." and $369.95 to $329.95 and $379.95,managers and executives, a lawyer, Washington-In a move to assure To this end the group advised therespectively. Model No. 669, a 19 -a production control clerk, threesupplies of methylene chloride for NPA to issue appropriate orders soinchconsole,wasraisedfromsalesrepresentativesandexecu-the manufactureofphotographic that wholesale and retail distribu-$469.95 to $479.95; while the consoletives, two warehouse managers, aand X-ray films, the National Pro- tors of these parts will be requiredTV -phonograph model No. 666 wasplant labor relations manager, andduction Authority has just issued upon ordering such parts to certifyincreased from $469.95 to $499.95. a public relations executive. order M-21 permitting the use of to his supplier that the materials Benjamin Abrams, Emerson presi- The awards were made by Frankonly the "paint remover grade" of deliveredwillbe used onlyfordent, ascribed the new increase toM. Folsom, president of RCA, andthe chemical for making paint re- necessary repairs and replacements.scarcitiesofcertaincomponentsWalter A. Buck, vice-president andmover and dry cleaning aids. which hinder production continuitygeneral manager in charge of the Methylene chlorideisinshort and have, therefore, adversely af-RCA Victor Division, who was alsosupply because large amounts are fected production costs. an award winner. being usedinpaint remover for de -mothballingairforceplanes, ERGIMERS NPA said. Yesterday's order reserves the re- consuLTAnTs fined or refrigerant grade of methy- PRODUCTIOD PARADE lene chloride for purposes where the paint remover grade cannot be used. The orderalsorequiresa New Packaging For Needles Given N. Y. Post By G. E. writtencertification from anyone McNARY & WRATHALL Chicago - Jensen Industries has Schenectady,N. Y.-StephenJ.buying the refined grade for use in RADIO ENGINEERS announced that their complete lineWalsh has been appointed districtthemanufactureofphotographic of replacement phonograph needles,representative for General Electric'sfilm for industrial X-ray use. 906 Natl. Press Bldg. 1407 Pacific Ave. consistingofover 100differenttube divisions with headquarters in Washington 4, D.C. Santa Crux, Cal. types, is now packaged with indi-New York, it has been announced Member AFCCB vidual instruction on "How to In-by Gordon E.Burns,fieldsales RADIO stall." Simple diagrams are used tomanager of replacement tubes. ELECTRONICS explain the step-by-step procedureWalsh will be responsible for re- in installing the new needle in theplacement tube sales and parts for SCHOOL OF NEW YORK A. R. BITTER cartridge. the metropolitan New York and sections located in the northern part COMPLETE, PRACTICAL Lomulling Radio Engineers RCA Promotes Smith of New Jersey. TRAINING IN ALL 4125MONROE STREET Camden, N.J. - Theodore A. PHASES OF RADIO. TOLEDO6, OHIO Smith, who for the past five years New Remington -Rand Catalog FM AND TV Tel.: Kingswood7631 has headed the sales activities of The management controls division the RCA engineering products de-of Remington -Rand Inc., has issued partment, has been appointed assist-a new 28 -page catalog, "SUIAP," LICENSED OPERATORS, ant general manager of the depart-whichdescribes"TheSimplified TECHNICIANS AVAILABLE L. W. ANDREWS. INC ment. He replaces W. Walter Watts,UnitInvoiceAccountingPlan" RADIO CONSULTANTS vice-president and general manager,through the use of Remington -Rand ADDRESS INQUIRIES TO: who has been granted a leave ofKolect-A-Matic equipment. It shows REGISTRAR 219 WHITAKER BLDG absence to serve with Major Gen-in detail the many operations in the RADIO ELECTRONICS DAVENPORT, IOWA eral William H. Harrison, Defensehandlingof Accounts Receivable. SCHOOL OF NEW YORK Phone 2-7824 Production Administrator in Wash-through "SUIAP," for both retail ington. and non -retail businesses. 52B'WAY BO ,-1120 6 Monday, January 29, 1951 RADIO DAILYTELEVISION DAILY BAB Refutes Charges California Commentary Regional Clinics Of Press Association By ETHEL ROSEN Planned By BMI

(Continued from Page 1) Eight new stations have been added tothose already (Continued from Page I) andfiguresto supportradio's televising Ralph Edwards' "Truthor Consequences" program, show BMI forums except that the state claims. which is sponsored by Philip Morris. "Truth or Consequences" is already meeting will be of a one -day dura- Emphasizingthefactthatthe tion, and the first of the projected BAB's business survey consists of 10 being shown on 26 TV stations and with the addi- series in various parts of the coun- ofthelargest Pittsburgh depart- Hollywood tion of Memphis, Toledo, Oklahoma City, Bingham. try. Cities and the dates are: Jeffer- ment stores, the new booklet shows ton (NewYork),San Francisco,Miami,Dallas son City, Mo., March 12; Cedar Rap- that six of the 10 stores used radio advertising in degrees ranging from and Salt Lake, the total will come to 34. Show is filmed on 35mm. in ids, Iowa, March 14; Omaha, Ne- Hollywood and reaches 24 stations by cable, the remaining ten by braska,March 16 andColorado "Extensive"to"Irregular."For Springs, Colo., March 19. those stores using radio, one showed separate film prints. Gradual Changes Noted sales had been as high as 1948 (the * During the BMI clinics of the past year BAB used for comparison), Frank Veloz reports that television paysoff,and thirteen years a gradual change in two other stores had sales above handsomely. The star and sponsor of "Veloz and Yolanda Present" the agendas has taken place. Begin- 1948,another store revealed that on KECA-TV, says that his chain of dance studios have grossed ningas frank expositionsofthe one day during the strike it experi- physical techniques in music library enced its second best day in sales more than a million dollars during 1950. . . . Mr. and Mrs. Jerry andmusicprogramprocedures, history, a fifth store reported sales Ross are the proud parents of an adopted son, William Louis. there has been a gradual shiftin as up to expectation, and the last Jerry is publicity director of the Western Division of ABC. . . . emphasis, bearing more and more store using radio reported a slight James Millican recorded a character study of "General George upon the content and general as- decrease insales. The four other pects of over-all programming. With stores that never used radio previ- Custer" for Capitol last week. .. . Geo. Ward huddling with CBS this shift, or perhaps because of it, ously really took asales beating. execs in New York on TV plans for Eve Arden's "Our Miss the attendance of general managers, The booklet points out that where Brooks" airer. . . . Jerry Fairbanks has signed Verne Smith and commercialmanagersandother radio is used consistently and intel- Harlow Wilcox, veteran radio announcers,to narratea new highlevelexecutiveshasbeen ligently, business continuesto series of video spot announcements now being filmed for Oldsmo- steadily increasing. Thus at the re- prosper. cent New York session, nearly half Sales to Men Rose bile. . . . Victor Riesel, whose syndicated column appears in 168 of the one hundred attendees were According to other reports pre- newspapers throughout the country, has started a new series of either station owners, presidents or pared by the University of Pitts- commentary on world affairs on KFMV and the Pacific Regional general managers. Inthis respect, burgh's Bureau Of Business Re- Network. Program is heard every Sunday afternoon from 2:45 Carl Haverlin, presidentof BMI, search, sales in men's wear stores said that it was proof that top level to 3:00. . . . Elliott Lewis, "Suspense" producer and top radio were up 25.2 per cent over the pre- executives are clearly paying equal vious month; car registration was actor, was bedded with virus last week and was forced to cancel attention to program matters, and up 16.8 per cent; women's and chil- all air activities.... TV interest should be at peak Feb. 11th when balancing their proper interestin dren's wear were up 11.5 per cent. the Spike Jones show does the entire hour on NBC's comedy commercial affairs. Jewelry stores,florists and many other retail outlets reported sales series. Troupe draws $40,000 for the single appearance. . . . Jack up over the previous month. Pro Wagner, new manager of radio station KDB, Don Lee affiliate in Pat Campbell Resigns football games, which were adver- Santa Barbara, visited network headquarters in Hollywood.. . . Post With Don Lee Web tised solely by radio, had sellout Meredith Willson's "May The Good Lord Bless and Keep You" crowds at every game and thou- has hit the best seller list in the disc stalls with the Bing Crosby sands more had to be turned away (Continuedfrom Page 1) atthegate.Pittsburgh's employ- and Frankie Laine versions topping all platters. .. . Rumors per- 1st, it was disclosed over the week- ment also increased, and the most sist along Vine Street that a major studioisdickering with end by Willet H. Brown, network Willard (Gildy) Waterman for a motion picture series based on president. startling result arising from radio's "Mr. Campbell has been one of exclusive coverage was an increase . . . the NBC family comedy program, "The Great Gildersleeve." our outstanding executives and de- of 30,000 votes in Pittsburgh's gub- Country Washburne has been asked to write an official school ernatorial election. serves much credit for the fine busi- As further proof of radio's effec- song for his high school alma mater at Port Arthur, Texas. ness structure and cordial station tiveness as a mass medium, the bro- relations of Don Lee," said Brown. chure also points out that a weekEmphasize Audience Gruen, Elgin Companies "We accept his resignation with re- after the newspaper strike ended, gret and wish him success in his Pittsburgh suffered its worst snow- Growth Of FM Radio'Discriminate,' Says FTCnew ventures." storm in its history and newspaper One of the pioneers in the com- (Continued from Page 11 Washington Bureau of RADIO DAILY munications industry, Campbell in trucks couldn't get on the streets.last year "a new yearly record was Washington-The Federal Trade1932, as general manager, organized During this period the 26 stations in Commission has issued complaints the area didn't lose a single minute.established in the number of FM theWest CoastofficeofWorld equipped radio and televisionre-charging the Gruen Watch Co., Cin- Vital information that saved lives cinnati, and Elgin National WatchBroadcasting System. He remained and millions of dollars flashed fromceivers manufactured for any one with WBS until 1943, when he join- year." He added that R-TMA figuresCo., Elgin, Ill., with discriminationed Don Lee. Pittsburgh's microphones to virtu-showed that nearly 2,500,000 FM re-in granting advertising allowances allyevery Pittsburgh home. For to their customers. Similar charges thisservice ceivers were made in 1950. thePittsburghradio The FM spokesman further statedwere filed recently against BulovaMillion Dollar Budget stationsreceivedcommendationsthat Zenith and General ElectricWatch Co., New York. Set By Liberty Web from all quarters, citing the meri-can't make enough FM receivers All three firms are heavy radio - torious campaign it conducted dur- TV users. ingtheemergency.Oneletter,and that both companies have been (Continued from Page 1) praising Pittsburgh's radio systemdistributing their FM table models of new programs and new stars as most cooperative and efficient,on allocation basis for some time. TV Course At New School joining the network will be announ- was signed by a director of Pitts- Henry R. Cassirer, editor, writer,ced shortly. He revealed also that a burgh's Post Gazette, Pittsburgh's CBS color -TV, will give a coursenew appropriation will be consid- leading newspaper. Named Board Chairman"Reporting the World on TV" in theered when the program expenditure TheodoreF.Koop,directorofspring term at the New School forhas been completed. news and public affairs,CBS,Wash-Social Research. The series, which One of the new shows featuring Stork News ington,D.C.,hasbeenelectedwill run for fifteen weeks beginninga name personality will premiere on Roanoke, Va.-Doug Wilson, an-chairman of the board of governorsWednesday, Feb.7, 8:30 p.m., willFebruary 17, replacingtheDisc nouncer, WSLS, Roanoke,istheof the National Press Club, it wassurvey news and educational pro-Jockey'sRoundtable,hesaid. A proud father of a son, Gary Lynn,announced.This marks thefirstgraming on TV illustrated by filmsnews commentatorwillalsobe (his second), born to Mrs. Wilsontime that a radio newsman has beenand other visual material currentlyadded to the schedule, as will sever- Jan. 8th. elected to the post of chairman. in use. al new sports features. Monday, January 29, 1951 RADIO DAILY-TELEVISION DAILY 7

IV Service Complaints Featherbedding Edict Continue To Run High TELE TOPICS* May Affect Radio, TV

(Continued from Page 1) DR. ALLEN B. DUMONT, celebrating his fiftieth birthday today, is the subject (Continued from Page 1) at the present time, the spokesman of the "profile" in the current issue of The New Yorker. In the article theer involved does not want or need said that while TV sales have in-Doctor is hailed as the man who has probably done more for the cathode-raysuch services and is not willing to creased 110 per cent over the pasttube, heart of TV, than anyone else in the 20th Century. His company, the maga-accept them. Local 24 in Akron had two years, service complaints havezine pointed out, grossed $70 in its first year in business and $75,000,000 in 1950.demanded that the Palace Theater risen 250 per cent. Another facet of the Doctor's many-sided nature, occurred last Dec. 5 when heemploy local bands foracertain Complaintsforthefirstthreeappeared before the Finance Committee of the United States Senate and wasnumber of separate engagements as weeks of January are approximate-instrumental in successfully pleading the case of the "growth" companies at thea condition to the local's consenting ly 700, and indications are that theyproposed excess profits tax legislation hearings. for traveling name bands to play at will run over 1000 by the 31st. In the theater. December, 874 complaints were re- ROBERT CUMMINGS plays the roleof a side show barker in "The Shiny The majority opinion, signed by ceived; in November, 973; and in People" on the Lux Video Theater, tonight at 8:00 p.m., over CBS -TV.. . . Abe Murdock and Paul L. Styles, October, the record was set whenChet Long, WBNS-TV newscaster, has just received the Distinguished Servicesaid whether such practice should 1393 complaintswereregisteredAward of the Columbus Junior Chamber of Commerce. He was cited for his civicbe made the subject of "an unfair with the Better Business Bureau.and charity work and for his use of the tremendous powers of the medium "withlabor practice is a matter for fur- Figuresalsorevealthat Octoberan understanding heart and genuine desire to be a useful and honorable citizen."ther Congressional action, but we was the peak month for TV sales. . . . Jean Hendrix, film buyer for WSB-TV, , and other southern outlets,believe that such objectiveis not Themajorityofservicecom-has set up headquarters in New York for a series of conferences with movieprescribed by the limited provisions plaintsfallintotwocategories:people with the object to secure TV release rights for her clients to late -issueof Sec. 8 (B)(6)." 1) Delay in service. This usuallyfeatures.... Jayne Manners and Paul Gilbert will visit "Don McNeill's TV Club" James J. Reynolds, Jr., who dis- refers to the inability on the partas special guests, Wed., Jan. 31 at 8:00 p.m. via ABC-TV. sented, said that under the majori- of the service company to respond ty's construction of the law, "unions to phone calls or letters promptly. can avoid liability inall circum- Frequently when a complaint is re- TV Personality: man for an independent sta-stances by the simple expedient of ceived the service company sendsTODAY'SKEN CARTER,general tioninBaltimore. Later heinsisting upon the performance of out a card acknowledging receiptmanager of TV station assumed the dutiesof na-non-existent and unwanted work of the complaint and gives a dateWAAM, Baltimore, has tional sales manager, gen-tasks." when a serviceman will come tobeeninthebroadcasting eralsalesmanager,and, The case stemmed from a booking call, but fails to do anything else.business for only eight when TV was added, heof Roy Acuff's band into the thea- 2) Faulty reception despite serv-years. He was born in Bal- became general sales man-ter for Aug. 18,1949, but a letter icing. This accounts for a large bulktimore and his early career ager of the combined oper-from AFM President James C. Pet- of complaints coming in now. Manywith a chain of health clubs ation. After his resignationrillo, addressed to Acuff's booking such complaints are not the faultwas duetohisyouthful from WBAL, Ken moved toagent, advised that "the local there ofthe TV service company, butability as an athlete. As a WMAR-TV on special salesadvises us that no agreement has may depend on the section of townyoungster, Ken spent some assignments. He joinedbeen reached between the theater where the TV receiver is located. time in Hollywood, and dur- WAAM in mid -October,and our local union. Under the cir- Every complaint received by theing this period appeared as 1949, as local sales mana-cumstances,federation members BBB is taken up immediately withan extra in several of the ger, and was made generalare not permitted to play there the offending service, and usuallysilent pictures of the day. It manager in November,until negotiations for an agreement adequate explanation or reasonablewas in Hollywood that the 1950. He is a member of theare consummated." The Acuff show adjustment is made. However, if a"entertainment bug" bit Advertising ClubofBalti-did not appear. particularcomplaintisprevalentKen, and when he decided CARTER more,Hillendale Country At a later meeting between union with one specific company, the BBBtoleavethehealthclub Club, Boumi TempleShri-officialsand the theater manage- not only seeks an explanation, butbusiness he turned to radio. nersand the Baltimorement, the NLRB said "a tentative ascertainment that the situation isHis first year in the medium Press Club. agreement was reached whereby being corrected. was spent as a time sales - the theater would employ a local City Ordinance Pending orchestra for one engagement to At the present time a TV City LEE TRACY will be seen in "Sugar O'Hara" on the ABC-TV "Billy Rose Show,"perform with a traveling vaudeville tonight at 8:00 p.m.. . act and the theater would be per- OrdinanceBillispending before . Cosetta Christiani, member of the famous Christianimitted to engage a traveling band the City Council. If passed this billfamily of circus riders, will be the guest of Lilli Palmer on her WCBS-TV show,within 60 days thereafter without would further safeguard the publicThursday, Feb.1. . . . Nelson-Greenwell Visual Media has incorporated under the name of Visual Media, Inc. and moved to new headquarters at 17 East 45themployinglocalmusicians fora against unfair TV service practices. second engagement." A 'Council committee is expected toStreet. . . . INS-Telenews scooped the film news services last week with film meet today to discuss the measure,interviews with El Campesino, former leading Spanish Communist general. He The NLRB said the theater home but actual legislation is not expect-revealed that Russia has condemned 23 -million persons to slave labor camps.office rejected the proposed agree- ed for several months. The billisOf the total he said 19 -million are Soviet citizens and the remaining 4 -millionment. supposed to take effect May 1, 1951.are mostly from Soviet satellite countries. The film interview was made in Paris. At the same time, TV advertisers . . . A canine member of the famous Weimaraner hounds, "Y -Mar's Admiral" are conforming rigidly to the Codewas the four -footed guest of honor during the premiere of a new WPIX programAmends AM Application of Ethics that the Better Businessseries, "Your Pet Show," which made its debut on Saturday, Jan. 27 at 4:30 p.m. Washington - Sanford A. Schaf- Bureau has set for them. TV adver-The program is sponsored by Flag Pet Food Corporation on a 13 -week contractritz, Highland Park, Mich., who pre- tisinghas improvedconsiderablyplaced through the WWJ&D agency. . . . will guest on "Dennisviously had filed application with since 1949, and full cooperation hasJames' Okay Mother" today over DuMont at 1:00 p.m.... Jadk Haley and Victorthe FCC for a new AM station on been obtained from both dealersMoore will guest on "The Stork Club" via CBS -TV, tomorrow night at 7:45 p.m.1570 kc, one kw, daytime only, has and advertisingagencies. Thursday's guests on the same show will be Claudia Morgan, Eleanor Steberamended his application to change and Mrs. Wendell Willkie. frequency to 1470 kc, and power to 500 watts. He also plans to change Form Ray Block Associates the station from Highland Park to INC., will open a New York office to handle radio and TVFarrell, Pa. The FCC has accepted The formation of Ray Bloch As-TATHAM-LAIRD,programming and production, beginning Feb.19. H. Lawrence (Larry) Hol-his amendment as a new application. sociates, Inc., with offices in Newcomb will join the company on Feb. 12 as director of the New York office of the York, was announcedlastweek.agency's radio and TV department. He was formerly assistanttothevice- The new firm will be headed bypresident in charge of radio and TV for Lennen & Mitchell, Inc... . Katherine Bloch and operated by SherwinLee will be one of the group of guest performers on the Morton Downey show, T.V. FURS RENTED Bash and Marc Neufeld. The new"Star Of The Family," CBS -TV, Friday, Feb. 9 at 10:00 p.m.... Dick "Two Ton" THE FUR EXCHANGE organization will specialize in theBaker will sub tonight for the ailing Al Morgan on DuMont at 8:30 p.m.... 904 Seventh Avenue, N.Y.C. development of new and unusual"How Much U. S. Aid to Europe?" will be the theme of CBS -TV's "People's talent for radio and TV. The firmPlatform," with Charles Collingwood as chairman, Sunday, Feb. 4 when Herbert Marvin Wolff, Consultant will also package and produce radioH. Lehman (D., N. Y.) and John W. Bricker (R., O.) discuss the theme. Program Cl6-7585 and TV programs and commercials.is directed by John Peyser, with Leon Levine directing. E thel Paige Hotel Edison 8 Monday, January 29, 1951 228 WestRiba,4,AILYTELEVISION DAILY York,19-1.. THE WEED INStand On Educational -TV UEVIEW Given By NAB, CBS HeadsPROMOTION ... Radio-TV Highlights Seek Official Song (Continued from Page 1) Washington-A contest for an of- By BILL NOBLE all -day hearingintheallocational institutions would not bfinanficial song for the nation's capital of TV above 400 mc. Commissionercially able to carry on thee penwill be sponsored by Motorola, Inc., WITH the election of nine boardFrieda Hennock, who has displayedsiveoperationsoffull -tie TV members and the appointmentan unusual interest in the problems"All you would do if you blk ouChicago, through Simon Distribu- of a temporary chairman, the all-of educators, cross-examined boththese frequencies," he told t FC ting Corp., Washington, distributor i n dustr y TV organization waswitnesses on virtuallyeverything"is to put them under an o te." ofMotorolaproducts,James H. formed in Chicago. The new set-up Judg'e Miller said he was poseSimon, president of the firm bearing will be an autonomous operation Educational Station? to a compulsory rule thatwou his name, announced. within the structure of NAB and is require commercial stationsto d The idea for a Washington song expected to be known as NAB -TV. Washington - Educators vote a certain percentage ftiestemmed from Simon's attendance completionof the have given thought tofiling at various conventions when state Following the for the frequency of an estab- for educational programs. ea songs were sung. Chicago meeting, it was announced vocated use of motion pic n that four more board members re- lished commercial TV station classroom work as much r "Washington should have a song main to be named by the national in New York at renewal time, and more effectivethan nofitsown, a songbefitting the Brig.Gen.TelfordTaylor, world's most beautiful capital," he networks. counsel for the Joint Commit- adult education TV can play, said. A few days ago he wrote a let- Educators had their day in Wash- tee on Education TV, disclosed portant part, he added. ington, where the principal interest Dr.Stantonadvocatedjutrig* rgter to the Washington Post, suggest- at the TV hearings centered around Friday in cross-examining each educational TV applicationning an official song for the capital. the exhibits introduced by Dallas NAB President Justin Miller. its merits and on a community ba-The Postpublishedaneditorial W. Smythe, research professor of The NAB head had just sug- sis. "A blanket and automatic reser-commending the idea. communications, University of Illi- gestedthateducatorsmight vation of channels for non-commer- Simondiscusseditwith Paul nois, and Donald Horton, associate (1) purchase existing facilities, cial educational use in undesirable,"Galvin, Motorola president. Galvin professor of sociology, University of (2) purchase time on existing he said. He. pointed to TV's pioneeragreed to put up the equivalent of Illinois. As their principal exhibit, stations, or (3) challenge their service and told the Commission$2,500 in prizes. First prize will be the two professors showed a chart applications for renewals and that the networks and commercial$1,000. Runners-up will receive Mo- with a breakdown of TV programs make a showing to the FCC. stations are building the audiences.torola TV sets. as monitored in New York for the "We have thought ofit," The prime need in any community, HenryJ.Kaufman & Assoc., saidGeneralTaylorwhen Washingtonagencyhandlingthe weekofJan.4-10.The survey Judge Miller suggested filing he said, is a general service which showedthatdramaticprograms includes news, entertainment, andSimon account, will place a radio - were by far the most popular-ac- for existing facilities. drama, children's programs, snorts,TV - newspaper campaign announc- counting for 25 per cent of all airfrom Western movies on TV to UNpublicaffairs,religiousprograrrA,ing the contest, which closes Feb. 22. time.Variety programs wereintelecasts. forums and discussions and home- second place, followed by children's Judge Miller said he was "verymaking programs. "The firstcqqn-FCC Commissioner Urges shows. sympathetic" to the proposal thatsideration must be a service *hich revealed that William B.television employed inwill appeal to most of the peopleCurb On TV Interference Ryan will submit his resignation aseducation."Ibelieve," he stated,most of the time," he said. general manager of NAB to the"the FCC has an obligation to see Considerations Listed ---'Zim---ttinuedfrom Page 1) board of directors when it meets onthat educationis employed prop- Three interrelated considers ionsing Commission standards or face Wednesday, Jan. 31 in Bellaire, Fla.erly." He took the position that ed-which require the conclusion thatgovernment action. Ryan is expected to become head ofucators should be required to com-an arbitrary blanket reservation ofExcessive oscillator radiation the newly re -organized BAB. peteforexistingchannelsalongTV channels does not best serve thefrom FM, TV and communication The election of four new vice-with commercial interests, but said,public's interest he listedas:(1)receivers presents a "new menace" presidents was announced by ABC."voluntaryco-operation" onthethe overriding importance of a gen-to air navigation, Sterling declared. New veepsare:LeonardReeg,part of educators and broadcasterseral TV service;(2) the need for aHe quoted from a letter addressed vice-president for radio programs;would do more for educational TVsound and healthy competitive ser-to members of the R-TMA by its Alexander Stronach Jr., vice-presi-than if educators attempted to op-vice, and (3) the very real dangerpresident,RobertC.Sprague,in dent for television programs; Jameserate their own stations. that the reservation may result inwhich Sprague said conversations H. Connolly, vice-president for ra- He expressed theopinionthatnon-use which would waste spec-with FCC members and staff had dio relations and Otto Brandt, vice-when statelegislaturesare facedtrum space. convinced him that "unless the in- president for TV station relations.with budget problems, educationalDr. Stanton told the Commissiondustry as a whole conforms to the Robert W. Sarnoff, formerly man-appropriations are the first to be cutthat "arbitrary formulae, divorcednew standards and further improves ager of program sales for NBC tele-and the last to be restored. He saidfrom the practical requirements ofupon these standards as rapidly as vision, was appointed directorofhe felt it was the Commission's dutya sound general broadcast service,the art permits, a solution to the NBC unit productions. Robert E.to encourage educational TV butsolve none of the problems but, onproblem may be sought through Button, Lance Ballou and George L.should say "when you have thethe contrary,threaten theentiregovernment regulatory action." Ogle were appointed to NBC's tele-money, we will grant you a license."structureoftelevision and hence Commissioner Sterling said oscil- vision network eastern sales depart- Judge Miller said most education-harm all of the interests involved."lator radiation is not the only inter- ment. ference originating in the operation The establishment of a New York NLRB Orders ElectionsGranted Time Extensionsof a TV receiver. "Manufacturers state-wide emergency network of Washington-The National Labor Washington - Two eastern sta-mustdosomethingimmediately more than 100 stations was announ-Relations Board Saturday orderedtions, damaged by storm, have beenconcerning the interference that re- ced. The emergency radio networkelections by techniciansatthreegranted extension of FCC authoritysults from the harmonics of 15.75 has already begun test operationsstations on petition of NABET. to remain silent pending replace-kc horizontal sweep frequency and with a series of weekly 15 -minute Technical employees of WBNY,ment of damaged antenna towers. video circuits," he stated. This form broadcasts carried by all stations atBuffalo, N. Y., will vote within 30 WJSW-FM, Altoona, Pa., was giv-of interference "has increased con- 11:15a.m. Announcement ofthedays, under the NLRB order, to de-en until March 6 to remain silent.siderably within the year," he ad- new emergency set-up was madeterminewhether NABET, theOn that date the station is to re-ded. jointly by New York's Mayor Vin-American Communications Assn. orsume operations, changing frequen- Radiation of harmonics and hash cent Impellitteri and Col. Lawrenceneitherwillrepresentthem. Acy from 96.5 mc. to 100.1 mc. Thefrom TV receivers interfere with Wilkinson, acting chairman and di-three -member board of NLRB, Johnoriginal antenna was destroyed byairports,commercialcircuitsand rector of the N. Y. State Civil De-M. Houston, James J. Reynolds Jr.storm. the amateur "and even broadcast fense Commission. and Paul L. Styles, found that the WPAT-FM, Paterson, N.J., wasservice," said Sterling. RCA, joined by NBC and sevenWBNY technicians formerly belonggranted authority to remain silent other intervenors, was granted per-to the ACA of the CIO but that on60 days pending replacement of the Sachs On McBride Program mission to appeal to the U. S. Su-June 24, 1950, the employees with-storm -damaged antenna tower. Sachs Quality Stores, New York preme Court therecent Chicagodrew from ACA after it was expell- City, have just started a 52 -week District Court decision which up-ed on June 15 from the CIO. mazoo, were ordered to hold elec-series on Mary Margaret McBride's held the adoption of CBS standards TechnicalemployeesofWJIM,tionstodetermine whether theyprogram, WJZ, 1-2p.m. Mondays for color TV. Lansing, Mich., and WGFG, Kala-want NABET to represent them. through Fridays. .8J.EM .11881111,

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VOL. 55, NO. 62 NEW YORK, WEDNESDAY, JUNE 27, 1951 TEN CENTS ALL -INDUSTRY EFFORT SET TO AID FM Serial Programming Gets New Radio Buildup Web, Producers First Chinese Disc Jockey Program NARTB And Mfrs. When Chinese residents in the New York area open their mail this Announce Netv morning they will find a herald printed in Cantonese which announces Plan Co-op With that Mrs. Kong Louis. a Chinese disc jockey, will launch the first Chinese Broadcasters Program Plans musical program on WHOM -FM, Tuesday, July 3,8 to 9:30 p.m.The Two announcements yester- recorded musical program with Cantonese commentary by Mrs. Louis, Washington Bureau of RADIO DAILY the wife of Louis Chu, a Chinese novelist, is designed to reach the Washington-Plans for co- day indicated that serial pro- 60,000 Chinese in the New York area.This population, by the way, gramming on the radio net- is anti-Communist by more than 90 per cent and 25 per cent of them operation between broadcast- works is very much alive and have families living at present in Communist China. ersandmanufacturersin that block booking is a tech- channeling FM sets into niquethatholdssustained shortage areas and in promo- audience interest. One came ting FM as a medium were from ABC which will intro-BMI Program ClinicTV Networks Cover discussed yesterday at a meet- duce a full hour of daytime ing of representatives from serial programming and the Held In Nashville Narcotic Hearingsthe NARTB, the FM industry (Continued on Page 8) committee and R-TMA. As a Nashville, Tenn. - First of five While NBC, ABC, and CBS -TV (Continued on Page 6) scheduled BMI Program Clinics innetworks covered the Senate Crime Nat. TV Film Council as many southern states was heldCommitteehearingsinvestigating here Monday at the Andrew Jack-narcoticaddictioninthe UnitedWINS Closes Deal son Hotel, with an attendance ofStates from Washington yesterday, Opens Session Today80 broadcasters, including six fromno "live" coverage of the hearings the state of Kentucky. Competitionby major radio networks was given. For H -T Newscasts The third annual National Tele-arising from the presence in Tulla- Prior program commitments were vision Film Council will open todayhoma of President Harry S. Tru-given as the major reason by radio Consummation of a deal whereby atthe Warwick Hotel with anman cut down the expected attend-networks for the lack of coverage,Herald Tribune hourly newscasts agenda running from10:00a.m.ance, since nearly every Tennesseepermitting WFDR-FM, New York,willbeheardexclusivelyover through the afternoon. outlet carried the Truman speechto become the only radio station inWINS, Crosley's New York outlet, Opening session will be a "Tele- (Continued on Page 8) (Continued on Page 7) 17hoursaday, was announced vision Station Forum" with David yesterday by Richard Tobin, radio Savage,filmdirectorof WCBSNARTB In Plea To FCC news director of the Herald Tribune presiding.Speakerswillinclude RCA Victor Co. Renews and Joseph Besch, public relations (Continued on Page6) To Aid Functional Music Harris -Faye On NBCdirector of WINS. The schedule for the Herald Trib- Basketball Decision Washington Bureau of RADIO DAILY The Victor division of RCA has (Continued on Page 2) Washington-The NARTB yester-announced the renewal of the Phil Hits Radio -TV Sponsorsday filed a petition with the FCCHarris -Alice Faye program for theAdvertising Women in support of the joint statement on1951-52 season over NBC's radio net- Commercial TV and radio spon-behalf of 13 FM stations engagedwork.The Sunday show, which Entertain N. Y. Visitors sorshipof basketball in Madisonin functional music operations, filedmoves up a half-hour to 8:00 p.m., SquareGardenmayreceiveaMay 25. Barbara Welles, commentator of serious setback as a result of the will be heard just after "The BigWOR and MBS, was interviewer at NARTB Counsel Vince Wasilew-Show," 6:30 to 8:00 p.m., effectiveyesterday's luncheon -fashion show National Collegiate Athletic Asso-ski, who filed the petition, advised 30.RCA Victor'sad ciation's decision to cancel its Gar- September staged by the Advertising Women the Commission that he was underagency is the J. Walter Thompsonof New York in honor of the wives den basketball tournaments. The (Continued on Page 2) Co., New York. (Continued on Page 4) (Continued on Page 6)

Pinch Hitting NLRB Rejects IBEW Claim Ambitious When the only local morning Grand Rapids, Mich.-Bob Sal- newspaper in Colorado Springs. For Announcer -Technicians isbury, WOOD engineering staff Colo., suspended publication member and father of five small some time ago, KVOR supplanted children, this June came through the paper with a service to lis- Washington Bureau of RADIO DAILY that the work performedatthe with top honorsinthe gradu- teners that isstill going strong. Washington - Petitionofthestudio control boards by the an- atingclassat CalvinCollege. IBEW to include five announcers -nouncers in question "does not re- Working atthe WOOD control For an hour and tenminutes control operators of KHMO, Han-quire technical knowledge or train- each morning, KVOR's "Morning ing as does that of the transmitter boardonaregularevening Journal"givesnational,local, nibal, Mo., in its union of engineers schedule. Bob carried a full day regional, and sports news plus was denied yesterday by the Na-engineers" and that their principal schedule at Calvin, averaging a tional Labor Relations Board. Thejob is announcing. B -plus for his four years. local weather reports. NLRB's decision, which sustained The "appropriate unit" for the atrialexaminer'sfindings,held (Continued on Page4) 2 Wednesday, June 27, 1951 RADIO DAILY-TELEVISION DAILY

NIRO Man WINS Closes Deal MI+ Y comma nno GOMG Established Feb. 9, 1937 For H -T Newscasts Vol. 55, No. 62 Wednesday, June 27,1951 10 Cts. JAMES FASSETT, host and commentator on JAMES A. MICHENER, Pulitzer Prize novel- from Page 1) ist, wasin town yesterday as (Continued JOHN W.ALICOATE : : Publisherthe CBS Sunday program, "Your Invitation to guestof Music," on Saturday willfly to The Nether-"America's Town Meeting ofthe Air" overune newscasts calls for four -minute lands via KLM as guest of the Holland MusicABC. Following the broadcast, he returned tobroadcasts 16 times a day on -the - FRANK BURKE . . . . . EditorFestival and the American -Scandinavianhis home in Doylestown, Pa. MARVIN KIRSCH : Business ManagerFoundation. He'll tape-record festival concerts hour from 7 a.m., through 11 p.m., at Amsterdam, The Hague and Scheveningen. M. S. NOVIK, radio consultant, has com-weekdays. A staff of eight headed Published daily except Saturdays, Sundays pleted participation in the FM meeting of the and Holidays at 1501 Broadway, New York, FREDERICK SCHNEIER, of the Mutual net-NARTB and has left Washington for the Westby Tobin will prepare the hourly (18), N. Y., by Radio Daily Corp., J. W.work's planningdivision, has returnedfromCoast. news bulletins. Alicoate, President and Publisher; Donald M.Cape Cod, where he received a $750 scholar- Under general manager Wilmot H. %tersereau, Treasurer and General Manager;ship from Alpha Delta Sigma to further his E. JOHNNY GRAFF, national sales manager Marvin Kirsch, Vice - President; Chester B.studies. ofSnaderTelescriptions,offtotheWestLosee, the station has compiled a rec- Bahn, Vice-Pres.; Charles A. Alicoate, Sec'y. Coast for a programmingand productionord for public service achievements. Reentered as second class matter, Septem- MONA McCORMICK, who has been workinghuddle. Its programs, a blend of news, mu- ber 15, 1950 at the Post Office at New York,at KXIC,IowaCity,whileattendingIowa sic and sports, are planned to con- N. Y., under the Act of March 3,1879. State University, has arrived in Cleveland for ALLAN JACKSON, Columbia network news- (Originally entered as second class mattera summer of children's broadcasting on WERE.caster, on Monday was in Detroit. His programform to established listener prefer- an April5,1937).Terms (Postage free) originated at WJR. ences. The station is on the air 19 UnitedStates,$15.00 oneyear.Foreign, C. BRUCE McCONNELL, president, and ROB- $20.00. Address all communications to RadioERT B. McCONNELL, vice-president of WHOT, NAT "KING" COLE and the members of hishoursa day, andislicensedto Daily 1501 Broadway, New York,(18),SouthBend, andWISH, ,areband on Saturday willstart an engagementbroadcast the full 24 hours. N.Y. Phone WIsconsin7.6336,7-6337,visitingAmericannetworkheadquartersinat theRiviera Club inSt.Louis. Broadcasts Yankee Games 7.6338. Cable address: Radaily, New York.New York. One of the most popular WINS WASHINGTON BUREAU PATT BARNES, one of the better known ofWilliams Named Pres. features is the broadcasting of all B111 Batley WOR's luminaries, on Friday will be emcee at New York Yankee baseball games. Office: 1142 National Press Building the installation meeting of the newly -organized Of Georgia Broadcasters Telephone: Metropolitan 0823.0824. Westchester Fellowship for the Blind. Ceremon- Herald Tribune hourly news will Residence: 4315 Russell Ave., Mt. Rainier, Md. ies will be conducted at White Plains. not be heard during Yankee games, Telephone: Warfield 4462 At arecentmeetingofthe CARL MARX, general manager at WTTM,Georgia Association of Broadcastersbut all games may be broken into WEST COAST OFFICES with important bulletinsas they Ethel Rosen Trenton, N. J.,is back at the station follow-in Augusta, Ga., Ben B. Williams ing a few daysin New York. arise. There will be a Herald Trib- 6425 Hollywood Blvd. Phone: Gladstone 8436 of WOTC, Savannah, was electedune news summary before and after CHICAGO BUREAU ARTHUR B. KRIM,presidentofUnitedpresident for one year, beginning Pat Barton Artists, iscompleting a four -daybusiness July 1. all Yankee broadcasts and between Suite 3013. 333 No. Michigan Avenue tripto London and Paris. games of doubleheaders. Phone: Franklin 2-9238 Other officers elected for one-year ROME BUREAU: John Perdicari,Ludovisi16. terms include W. Fred Scott,Jr., PUERTO RICAN BUREAU: AntonioAlfonso,NARTB In Plea To FCC WKTG, Thomasville, as vice-presi-Will Demonstrate UHF -TV EdifIcio Ochoa, San Juan, P. R.; P. 0. Box 3385; dent; S. J. Carswell, WSFT, Thom- Ten manufacturers willdisplay Telephone: 2-2305. To Aid Functional Musicaston, as secretary -treasurer; E. F.TV industry's most recent develop- MacLeod, WGGA, Gainesville,asments of ultra -high frequency tele- (Continued from Page 1) director;andJamesE.Bailey,visionconvertersandreceiving mandate from the NARTB mem-WAGA, Atlanta, as director of theequipment to the FCC in Bridge- FINANCIAL bership and board of directors toassociation. port, Conn., this Friday. (Jou, 26) intervene and appear in behalf of FM. NEW YORK STOCK EXCHANGE Net NARTB echoed the plea of the High LowClose Chg. 13stationsthatthe Commission ABC 12% 12% 12% + 1/4 reconsider its position with respect Admiral Corp. 233/4 23 23 - 1/2 Am. Tel. & Tel 1531/2 1531/4 1531/4 - 1/4to functional music operations, or CBS A 281/4 271/4 273/4 + 3/4instituteappropriaterule -making CBS B 27 261/2 283/4 3/4 proceedings, or issue a declaratory Philco 233/g 23 231/8 - 1/4 RCA Common 20 193/4 19% order to terminate the controversy RCA 1st pfd 771/4 771/4 771/4 - 7/8over the Commission's rules and Stewart -Warner 161/4 16% 16% - regulationsanditsstatementof Westinghouse ... 361/z 353/4 35% Zenith Radio ...641/2 621/2 621/2 - 21/4policy regarding functional music, NEW ORK CURB EXCHANGE and to grant further relief. Du Mont Lab. .... 15% 151/4 151/2 + In thealternative, NARTB re- Nat. Union Radio .. 31/4 37/s 3/8 - YYaa OVER THE COUNTER quested the FCC to grant a "full Bid Askedand complete hearing in order that Stromberg-Carlson 101/2 12 allofthefactsrelativetothis meritorious serviceinthe public interest may be presented and fully Ex -Head Of CBS Writers considered." Will Conduct TV Course The Commission's proposals "came as something of a shock, not only RobertJ.Landry, publisher oftothat segment of the industry "Space and Time" and former headengaged in specialized services, but of the writing staffat CBS, willto the industry as a whole," said direct a six -week session in TV atthe NARTB petition. It cited that New YorkUniversity'ssummerfunctional music, storecasting and Radio -TV workshop to be conductedtransit radio and "occasional local by the division of general educa-advertising" are largely the sources tion from July 2 to August 10, Deanof FM's income. The FCC's proposed Paul A. McGhee announcedlasteliminationoffunctionalmusic week. "seems to be a reversal of its past policy of encouraging the develop- mentof FM broadcasting,"said NARTB. The tradeassociation requested You get a lot for a little* oral argument and asked the FCC WFIL towithholdeffectivenessofits 560 kc PHILADELPHIA letters to licensees engaged in func-'MORE LISTENERS -PER -DOLLAR than any TV or radio station in Battimors It's Not the 'Size. - tionalmusicoperations,pending It's the Selling Power! further consideration of the peti- 3EEYOUR HEADLEY-REED MAN TODAY FOR THE WHOLE W -I -T -H STORY ABC Affiliate-Rep: The Katz Agency tions filed by the 13 FM stations and NARTB. I Senator John J. Williams Oenatoo. Senator J. Allen Frear If What.1.5 (four opinion

"May We Quote You?", a weekly half hour program Thurs- days at ten -thirty during which prominent Delaware leaders in government, education, religion, business and other civic endeavors report to the people under questioning from three of Delaware's top reporters.Pictured are United States Senators John J. Williams and J. Allen Frear, Jr., who came home from Washington specifically to appear on two of the telecasts.Each on his program developed his views on im- portant and pressing state, national and international issues. This program is one of many local features carried by this station in an endeavor to meet the public WDEL-TVneeds of the communities it serves. WILMINGTON, DELAWARE Represented by WDEL ROBERT MEEKER ASSOCIATES Chicago San Francisco New York Los Angeles JIM TV FM 4 Wednesday, June 27, 1951 RADIO DAILY-TELEVISION DAILY

Announcers Are Not 'Texaco Star Theater' Technicians NLRB Leads Shows For June (Continued from Page 1) Although summer weather con- five employees "is one that embraces tinued to affect TV viewing during allthe announcers" and not one June, most of the top network pro- representing engineers, said NLRB. grams maintainedrelativelyhigh The decision is expected to affect ratings,accordingtoyesterday's future operations of unions repre- release by the American Research senting technical employees. Some Louis B. Mayer denying rumors on the coast that he will Bureau, Inc. of them take in announcers as well join a TV network upon leaving the MGM studios... . John Royal Inrankingsbyprogramcity as engineers. declines to confirm reports that he will head up the New York offices rating,theresearchfirmfound In another decision yesterday the of a Latin-American TV network upon retiring as an NBC vice presi "Texaco Star Theater" on top with NLRB ruled unanimously that an dent. ... Arthur Godfrey getting good-natured ribbing over the "butter- a55.6.Second position was held employer may lawfully forbid the by the "Comedy Hour" with a 43.2. distribution of unionliterature fly bow tie" he wore on the opening CBS color telecast.... Wayne Closely following were "Godfrey's within a plant if the ban does not Coy's presence at the color TV affair revived the rumor that he might TalentScouts"witha43.1and discriminate between unions and resign as chairman of the FCC to accept a CBS executive post. . "Your Show ofShows," witha ifitisnot intended to suppress Hugh Jackson of the New York Better Business Bureau slated to get rating of42.6. employees' self -organization activi- ARB's TV -nationalsareissued ties. The board said: an award at the BBB convention at Colorado Springs tomorrow for the monthly with representative sam- "An employer can lawfully pre- organization's crusade against unscrupulous TV servicemen. pling from 2200 homes inall TV vent the distribution of literature * urban and rural areas. in the plant proper, even during Ranked by number ofhomes the employees non -working time, , Gloria Swanson and Don Ameche reached it was found that "Texaco in the interest of keeping the plant have signed contracts with ABC for entry into daytime television StarTheater"reached 7,170,000 clean and orderly, at least where this September.Frances and Don will team together in a full homes, while "" itis not evident that such activity was second with a total of 5,450.000 cannot readily be conducted some- hour program from 12 noon to1 p.m., Monday through Friday. homes. "The Comedy Hour" ranked where off the employer's premises." The show will originate in the Times Hall Theater, which ABC third with a total of 5,370,000 homes. The decision was made in a case has leased especially for this series.The Gloria Swanson show Closely bunched from there on were involvingtheMonolithPortland will be televised every Sunday, 3 to 4 p.m., from Television Center. "Godfrey andFriends,"4,670,000; Cement Co.,Monolith,Calif., and "Philco TV Playhouse,"4,640 000; two unions, one affiliated with the * * "Groucho Marx,"4.640,000;"Fire-

AFL, the other with the CIO, al- Richard Benedict, former boxer who turned actor, appeared sideTheater."4.550,000;"Private though itaffects all places of em- Eye,"4,430,000;"Studio One,"4,- ployment where employees are or- on the "Date in Manhattan" show and was asked by Ed Herlihy whether 280,000 and the "Original Amateur ganized or seeking to organize. you take a worse beating by being a boxer or an actor.Dick said Hour," 4,170,000. acting was worse than boxing till he came into New York on a pub- Period covered for the sampling Joins NARTB Legal Staff licity junket for his latest picture, "Ace In a Hole," and now has decided was June 1-8 for the New York, Washington-Judge Justin Miller, that Bert Champion, of the Paramount publicity department, can give Chicago and Philadelphia areas. In NARTB board chairman and gen- you a harder workout than boxers or directors. allthreecities the "Texaco Star eralcounsel,recentlyannounced Theater" was ranked No.1. the appointment of Abiah A. (Bob) * * *

Church tothe legalstaffof the Bob Lanigan in his "TV Review," Brooklyn Eagle, Basketball Decision organization, effective Aug.1. He pays tribute to Dick Stark, announcer on Chesterfield's Perry will be on general assignment. Hits Radio -TV Sponsors A 1950 graduate of George Wash- Como show, via CBS -TV, thusly: "When inserted at the proper ingtonUniversity Law School, time . . . and delivered ina pleasing manner by acapable (Continued from Page 1) Church ranked first in a class of 121. N.C.A.A.decision,resulting from announcer, commercials are no more objectionable than between - the series of fixed basketball games He currently is with the U. S. Court the -acts intermission in any B'way play.But, gol Burn it,this of Claims. in the Garden last season, will shift Native of St. John's Park, Fla., happens all too seldom.Dick Stark, the regular Chesterfield the play-offs to Raleigh, N. C., Chi- Church came to Washington in 1940 announcer, is a very pleasant sort of guy.Excellent script and cago, Ill., Kansas City, Kansas, and and, with the exception of three delivery in TV are all important, and Dick Stark has them both. Seattle, Ore. years service with the U. S. Coast Last March 20and22, WPIX Guard, has been in various branches * ** * televised the games as part ofa of Government service while com- "Treasure House of Adventure," TV series submitted by commercially - sponsored 120 - event pleting his law studies. He attended Marshall -Hester Productions, is the program selected by the Trustees scheduleof Garden activitiesin- G.W.U. as a night student for sev- of the American Museum of Natural History for the institution's exclu- cluding rodeos, ice hockey games, eral years before resigning from the and horse shows. Its sponsors in- sive commercial cooperation in the field.... War Department in 1946 to pursue a Francine Stone, Fashion cluded WebsterCigars,Chase & full-time course at the university. Cordinator for the Martin Goodman Fashion Magic .CBS -TV package, Sanborn Coffee of Standard Brands, being swamped by press agents for "How to do at home" fashion hints. and the Chevrolet Dealers Assn. Du Mont televised the finals Sat- * * * urday night, March 24, sponsored

Jack Barry's new TV show, "The People's Choice," by Du MontLabs.,Inc.,Carter which will feature Congressmen and Senators introducing talent Products,Eversharp, andChese- broughManufacturing Co.Radio from their own constituencies, may resemble a repeat of the coverage of the games, sponsored WFIL Kefauver investigations.Kefauver, Wiley, Tobey and O'Conor by Tru-Val shirts with Robert Hall 560 kc PHILADELPHIA have agreed to appear on the show. Clothes, Inc. acting as dual sponsor for the March 22 showing, was han- * * dled by WMGM.

Operating at 560 kilocycles, While "The Great Gildersleeve" cast vacations from NBC WFIL's 5,000 watts provide this summer, the show's place on Wednesday nights will be taken by JINGLES coverage equal to 100,000 "The Falcon," which has been a Sunday night feature for the past That Don't JANGLE! watts at double the fre- season....Roy Rogers will concentrate on producing his own TV (Write For Free Brochure "R") quency...1120 kilocycles. films for release in the Fall... . Pete Johnson, lateof London, has

joined the KTTV staff as assistant to Tom Corradine, film director... . LANNY & GINGER GREY AM -TV PRODUCTIONS & JINGLES ABC Affiliate-Rep: THE KATZ AGENCY Freeman Lusk's "Freedom Forum" has been voted "outstanding" video 1295 MADISON AVE., N. Y. 28, N. Y. fare for the month of May by the Tenth District Parent-Teacher Association. 140%."."."~Enright 9-7778 WTIC Leads Attack onDope Peddlers

Connecticut Radio Stations Speed Passage of Tough Narcotics Law

THE ABILITY of radio to render notable public serv- ice was again demonstrated in Connecticut this STATION WTIC, supported by other broadcasters, brought about the swift enactment of a new State Narcotics Law designed to protectteen- Paul W. Morency, WTIC Vice President and General Manager (left); Leonard J. Patricelli, Program Manager (right); and Allen Ludden, agers from the insidious menace of dopepeddlers. Moderator of "Mind Your Manners" program, witness the signing of Connecticut's new Narcotics Law by Governor John Lodge. This is the first legislation of its kind specifically directed toward solving the growing problem of youth drug addiction. 1.10 WTIC's effort, which involved a complete study THENEW cf existing laws and specific recommendations to tominors- legislative bodies, was inspired by the nation-wide narcotics by selling Sentence response to the anti -narcotics crusade conducted For Prison the station's teen-age program "Mind Your Man- Mandatory offense. for first ners" (NBC, Saturdays, 10:00-10:30 A. M.). 15 to30 years WTIC is hopeful that what has been accomplished in Connecticut will be repeated in other states, and Copy of the new Connecticut law is available on request. offers its help to all other radio stations in the coun- try interested in furthering this worth -while crusade.

Connecticut radio stations that participated in the Anti -Narcotics Campaign Bridgeport WICC, WLIZ, WNAB New Haven WAVZ, WBIB, Bristol WBIS WELT, WNHC Danbury WLAD New London WNLC Greenwich WGCH-FM Norwalk WNLK TIC Hartford WCCC, WDRC, WONS, Norwich WICH WTIC's 50,000 Watts represented WTHT, WTIC Stamford WSTC nationally by Weed & Co. Meriden WMMW Middletown WCNX Torrington WLCR, WTOR New Britain WHAT, WKNB Waterbury... WATR, WBRY, WWCO 6 RADIO DAILY-TELEVISION DAILY Wednesday, June 27, 1951 All -industry Effort AGENCY NEWSCAST Nat. TV Film Council Set To Bolster FM ... personnel, sponsors and notes Opens Session Today

(Continued from Page1) result of the conference, at NARTB ASSOCIATION OF ADVERTIS- FOREIGN ADVERTISING AND (Continued from Page 1) headquarters,it was agreed that ING MEN has elected William J.SERVICE BUREAU, INC. has beenStan Parlin and Theodore R. Kup- broadcasterswillreportfutureMcDermott, of Consolidated Edisonnamed by Eversharp, Inc. to handleferman of NBC in addition to Sav- shortages of FM sets in their re-Company, as president. Other newexportadvertisingonEversharpage. spective areasto NARTB which,officers are Jack Callahan, Unitedfountainpensandpencilsand The noon luncheon will be ad- in turn, will notify R-TMA and thatAirLines,vice-president;DavidEversharp-Schick razors and blades.dressed by C. Edward Carrier, pres- association will transmit the infor-Sage, of McCall, vice-president; Ed ident of Hollywood Enterprises, Inc. mationtomanufacturers weekly.Hall, treasurer; Norman Amiel, as- LESLIE I. ROSENBAUM has beenRuby Pfeiffer, president of Kin -0- Recognizing that a national marketsistant treasurer; Joseph Rickard,named circulation director of theLux willfilm the luncheon and picture is inconclusive, the repre-secretary; and Ben Inwood, assistantFox Feature Syndicate. have it processed in time to present sentativesagreedtoattackthesecretary. Herbert Schwartz, John at the first afternoon forum, sched- problem on a market -by -marketHolden and Henry Hoke, Jr.,re- THE FLORIDA CITRUS COM-uled at 1:30 p.m. basis as shortages occur. tiring president, have been electedMISSION, throughitsagency,J. With Saul Turell,presidentof President Harold E. Fellows ofdirectors. Walter Thompson Company, willSterling Films, Inc.in the chair, continuetouse newspapers andthe first afternoon session will hear NARTB and President Glen Mc- JOHN F. LAFARGE has joinedradio inits new $2,000,000 annualfrom Arche Mayers, president of Daniel of R-TMA will name a jointRobert W. Orr and Associates asadvertising campaign. It will buyUnity Television Corporation who committee to explore the feasibilitycopy director. He was formerly withspot time on TV shows illustratingwill speak on "Phases of Film Dis- of co-operative effort in publicizingthe Biow Company. menus and recipes. tribution." He will be followed by and promoting FM. Tentative plans Isabel Leighton, author, who will call for the issuance of transcrip- KENNETH T. VINCENT, former- STREET AND FINNEY AGENCYtalk on "Educational Film &TV, tions on which name talent in en- a Distribution Problem." tertainment, music and sports wouldly associated with Cunningham andhave been appointed by Elars Prod- endorse FM reception,the tran-Walsh, has been named an executiveucts, Inc. for its product, Nim, for Closing session at 3:30 p.m. will scriptions to be used on both AMon the creative staff of Campbell -the relief of athlete's foot. be chaired by Larry Gordon, pres- and FM stations. Ewald Company, and willbea identofVidicamPictureCorp. member of the plans board of both CASMIR ADVERTISING COM-SpeakerswillincludeNorman Attending yesterday's conferencethe New York and Detroit offices.PANY will handle promotion forMathews, chief of production, Ruth- were: Hall House, importer and distri-rauff & Ryan; John Battison, direc- For NARTB, Fellows, C. E. Ar- RAY AUSTRIAN AND ASSOCI-butor of Vista Alegre porcelain. torof TV commercials,Dancer, ney. Jr., secretary -treasurer; RobertATES have added two new ac- Fitzgerald and Sample; Marshall K. Richards, public affairs director,counts: Tru Balance,Inc., manu- TATHAM-LAIRD, INC. has beenGrant, TV directorRuthrauff & and the following FM committee:facturer of girdles, and Frank M.named by the George WiedemannRyan. An open discussion will fol- Ben Strouse, WWDC-FM, Washing-Whiting and Company, gold andBrewing Company, Inc., Newport,low the regular meeting. ton.chairman;JoshL.Home,silversmith. WFMA,Rocky Mount, N. C.; Ev- Ky., effective Sept. 1. erett L. Dillard, WASH, Washing- MRS. LOIS BOHLIG, copy editor RAY SHELLHAMMER, JR. hasAdvertising Women ton. of Vogue for the past three years,joined the copy staffof Brooke, Entertain N. Y. Visitors Representingthe FM industryis resigning at the end of July andSmith, French and Dorrance, Inc. committee were Morris Novik, Newplans to engage in free lance ad- (Continued from Page 1) York consultant; Raymond S. Green, WFLN, Philadelphia; Leonard H.vertising. ROSS ROY, INC. observeditsof the visiting delegates to the Na- Marks,attorney,formergeneral 25th anniversary with the announce-tional Industrial Advertisers Asso- DANIEL KUSHNER has resignedment of the opening of a New Yorkciationin the Sert Room of the counsel of the FM Association. as editorial director of Topics Pub- From R-TMA: Robert C. Sprague, officeat 270 Park Ave. John F.Waldorf-Astoria.Mildred Kaldor, board chairman; McDaniel, Jameslishing Company to join the tradeBelcher, former marketing and mer-fashion publicist, was commentator paper division of Hearst Publica-chandisingaccountexecutiveoffor the show. D. Secrest, general manager, andtions, on Sept.1. the following FM policy committee: BBD&O, will be in charge of theAWNY presidentHelenBerg John W. Craig, Crosley division, new office. citedthree members forrecent Avco Mfg.Co.,chairman;J.M. RAY-HIRSCH COMPANY, INC. honors received.Outstanding was Clement,Crosleydivision,Avco;has prepared a national campaign EDWARD M. STORY has beenJean Wade Rindlaub, vice-president Ernest H. Vogel, General Electricfor the Pearl -Wick Corporation toappointed executive business man-ofBBD&O, namedAdvertising Co.;A.B.Mills, RCA; Leonardpromote the clothes hamper as aager of the New York officeofWoman of the Year at the recent Cramer, Du Mont Laboratories. decorative piece of furniture as wellMarfree Advertising Corporation. Advertising Federation of America as its functional value. The cam- confabinSt.Louis, who spoke paign starts next month. RCA VICTOR DIVISION of thebriefly. Others were Dorothy Lewis, News Series Issued Radio Corporation of America iscoordinator of U. S. Station Rela- First 13 issues of Pathe Hy -Lights, JOHN P. ELDRIDGE ADVERTIS-launching a television advertisingtions, United Nations Radio, cur- newquarter-hourweekly filmING, Philadelphia, will direct ad-campaign designed to provide re-rently touring the country on a lec- seriesspotlightingcurrentnews,vertising and merchandising for Kil-tailers of sets with effective mer-ture tour, who won special honor- hasbeencompletedbyCinetelham Engineering, Inc., North Attle-chandising ideas. It is directed byable mention in the Erma Proetz Corporation, TV producers and dis-boro, Mass., for its Bendit RollerJ. M. Williams, advertising managerAward given by the Women's Ad- tributors. The films, which featureBrake. of the company's home instrumentvertising Club ofSt.Louis, and the passing parade of unusual and department. Janet Gibbs, of Ever Ready Label notable stories of topical interest, JOSEPH A. SONNELAND has Corp., presented with a Dartnell are sparked with running commen- Gold Medal Award for business joined the copystaffofDoyle, HERBERT B. SHOR, INC., Phil-letters. tary bycolumnist Hy Gardner.Kitchen and McCormick, Inc. Headelphia, has been named by Whole- June 27 is the release date for theformerly was assistant advertisingSum Products Company, candy, and first13 issues. Plans call for 300and sales promotion manager of issues with some 2,000 stories. Hollywood Maid Brassiere Compa-Turner Heads WFUV-FM SolvaysalesdivisionofAlliedny, both of the same city. Theappointmentof EdwinJ. Chemical and Dye Corporation. Turner as the new station manager MURRAY RUDOMIN has joinedof WFUV-FM, Fordham University, Before you do anything about ABNER J. GELULA AND ASSO-the account group of John -Raiderwas announced last week by Dr. TV or Business Films CIATES, INC., have added the newAssociates. He formerly was as-Leo McLaughlin, S.J., director of .. . accounts of Osco Motors Corpora-sistant to the president of H. 0.the radio station. Turner was for- SEE CHARLIE CURRAN tion, manufacturers of marine en-Gerngroos, and Company, Inc. merlyconnected gines; Central Machine Works, Inc., with American Seaboard Studios, Inc. Maize -Products Co. in New York. manufacturer of canning equipment; RITTER, SANFORD AND PRICE, The announcementfolloweda 157 E. 69th St., N. Y. 21 and the Howell Manufacturing Com-INC.willdirectadvertisingforweek after the entire professional Phone: REgent 7-9200 pany, producer of overhead garagePhilipColleck,antiques. Howardstaff of WFUV-FM resigned from doors. Sanford is account executive. the university station. Wednesday, June 27, 1951 7 RADIO DAILYTELEVISION DAILY

TV Networks Cover WTI( Leads Fight Narcotic Hearings TELE TOPICS Against Narcotics

(Continued from Page1) UNINTENDED (?)... When Dr. Du Mont staged a comparison of the RCA Nationwide response to a success- the country broadcasting the three- and CBS color systems Monday, the demonstration of the RCA system wasfulcrusade by WTIC,Hartford, hour narcotic hearings. held in an experimental laboratory;the CBS system was demonstrated inConn., in instituting stronger state NBC-TV, handling the transmis-the "museum." legislationagainstdopepeddlers sion from Washington for ABC-TV was responsible for a new WNBT- and CBS -TV, scheduled its showingT INTAIR'S production of "The Letter" on "The Somerset Maugham Theater"TV series, beginning next Sunday from 10:00 a.m. to 12:30 p.m. and Monday night, found the drama and the commercial vying for suspense asat 12:15 p.m. from 2:30 p.m. to 4:00 p.m. CBS -the plot unfolded and Wendy Barrie, new mistress of ceremonies, fighting time Based on the same WTIC show- TV joined the pool at11:05 a.m.in the hour-long drama to change her tresses from blonde to brunette.At thea teen-age program entitled "Mind while Du Mont, the other majorfinish of an excellent portrayal of Maugham's play, the home audience, whileYour Manners" - which provoked TV network, said it would not jointhoroughly engrossed by Judith Evelyn, Jeff Morrow, Martin Gable, Guy Spaullthestiffnarcotics amendments to the pool. No reason for the Du Montand Leon Janney in the murder tale, were also left limp by Wendy's comingthe state's Drug Act, the program decision was given. down the home stretch with her beautiful new coiffeur right at closing time.was presentedover NBC's radio Using the audio portionof theIncidentally, the show will go on a weekly basis, July 9, from 9:30 to 10:00 p.m.network on Saturdays at 10:00 a.m. NBC-TV pickup. WFDR-FM had A.. * for the past three years. tried to get a radio pool last night.TODAY'S TV Personality: intoradioasannouncer - A youth -forumprogram,the It reached agreements with WITH, ALLAN BLACK, radio and writer - producer forNewWTIC-originatedserieshad been Baltimore,to share line expensestelevisionheadofCayton YorkIndies, includingconducting their recent crusade ever but the plan failed when no radioAdvertisingAgency,engi- WMCA, WEVD, WAAT,since its moderator and panel heard station receiver could be reachedneered one of the smartest WABT-FM and WQXR. Hea 16 -year -old girl tell(via record- in Wilmington, Del. buys in TV: the quarter-hour quitthelatterin1945toing) how she became a drug addict. With no "live" coverage of thefollowing the Gillette bouts free-lance, doing scripts for After conferences by the Hart- Washington hearings givenbyFriday nights for the highly such network radio showsford radio station with Gov. John Washington, D.C.radio stations,successful "Greatest Fights as "Grand Central Station,"Lodge and StatePolice Commis- WFDR-FM's useofthe NBC-TVof the Century" film series, "Armstrong TheaterofTo-sioner Edward Hickey, a bill was pickup marks the second timeaover NBC-TV interconnected day"and Lonesent to the Legislature containing TV network was used for a radionetwork. Filmsarepro- Ranger," as well as associ-most of the provisions recommended broadcast. Thefirstswitch cameduced by Mannie Baum En- ating himself with the Radioby WTIC.With only six days left duringtheKefauverCommitteeterprises.Producerofthe Divisionofthe OWI. Heto get it through the 1951 session, hearings in Washington. firstsponsored program of also did several televisionWTIC staff members were busy at It is believed, however, that ma-Howdy Doody for Polaroid scriptsduringthisperiodthe state capitol enlisting support of jorradio networks willuse ex-Filters,Inc., Allan has nu- priortojoining Cayton inrepresentatives. cerptsoftestimoniesonregularmerous shows to his credit, 1947.First agency assign. On the night of June 5, only 24 news roundups and/or news com-and is at present concentrat- ment was to direct a nation-hours before adjournment, the bill mentaries. Mutual planstohaveing on the production of nu- BLACK wide TV spot campaign forwas passed.Among other penal- Narcotics Commissioner HarryJ.merous spotfilm commer- the Polaroid TV Filter, whichties, the new law ,:ontains a 15 to Anslinger as guest on "Reporter'scials.Following graduation proved an outstanding suc-30 -year mandatory prison sentence Roundup,"thisThursday,alongfrom NYU in 1938, he broke cess. for anyone convicted of "illegal safe, with Barney Ross, to speak on the barter, exchange, gift,or offer of problems any narcotic drug to a minor." ofnarcoticaddiction. PREMIERE program of CBS -TV's new -Amos 'n' Andy," tomorrow, June 28, Now WTIC is offering copies of Next Sunday, Mutual's "Northwest- at 8:30 p.m., will be based on the Kingfish's adventures when he receivesthe new law to all radio stations in ern University Reviewing Stand"a "Greeting" letter from a Harlem draft board.The previously announced matri-the country interested in initiating will conduct a forum on the ques-monial letter mix-up show will be presented at a later date.... Bill Garin has tion, "Can We Stop Traffic In Nar- similar action. joined KSTP-TV, Minneapolis, as assistant director.. . .Another feature news cotics?" program, "It Happened This Week," has been added to the more than 60 ABC and CBS are also planningnewscasts weekly by WPIX.New show is seen on Saturdays at 8:30 p.m. Film Exploitation news roundups and special newsJohn Tillman and Joe Bolton will handle the show. ... NBC has renewed its Hollywood-In an effort to show features dealing with the Washing- the tremendous buying power in the ton narcotics hearings yesterday. contract with Filmcraft Productions for filming of the Groucho Marx "You Bet Your Life" program for the 1951-52 season in Hollywood.... Attorney GeneralSouthern Californiaarea. KNBH- Nathaniel L.Goldstein will guest on "WOR-TV Press Conference" tonight atTV's new promotionfilm,"The 8:00 p.m. .. No matter whose system is used, William Van Pragg of VanGold RushIsStillOn," will be Fashion Store Opening Pragg Productions says: "Color television will be one of the greatest boons toshown to advertising agency heads On WOR-TV Thursdaythe advertising industry."He foresees that most agencies will insist on theirandprospectivesponsorsinthe --- commercials being shot in color since polychromatic films are compatible toEastand Middle West.The 18 - Newest innovation to show howany system of TV transmission. minute, technicolor film, produced retailers can attain the most in TV byArnoldMarquisProductions, merchandisingwillbeevidencedTV SETS in the Milwaukee area climbed to 243,193 as of June 1, according toInc.,ispresently being shown in Thursday with the televised open- New York, Cleveland and Chicago. ing of the latest Famous Fashion the latest monthly survey of dealers and distributors by WTMJ-TV, the Mil- waukee Journal station.Set sales during May were 4,669.... Product Services, Store at 9 E. 42nd St., New York.Inc., has been appointed by Plastic Manufacturing Co., Dallas, fora nation- Jell-O On McNeill Show The novelty TV opening will bewide TV campaign for their Texas line of plastic dinnerware. telecast over WOR-TV, Channel 9. Campaign kicks Beginning July 2, the Je11-0 divi- off on August 1 with a 16 state network...."Tales of Tomorrow," first adultsion of General Foods Corporation Buddy Rogers will emcee the open-science -fiction series, has been bought by Jacques Kreisler for presentationoverwill sponsor the first 15 -minute seg- ing, which will feature a fashionABC-TV, starting Friday, August 3,at 9:00 p.m.The program, a Foley andment of the Breakfast Club on Mon- show as part of the program. Bar-Gordon package, will be presented on alternate Fridays thereafter.The seriesdays, Wednesdays and Fridays. The bara Welles, WOR women's com-will be based on stories of the Science Fiction League of America, with Robertaudience participation show, with mentator, will be among guest cel-Lewine supervising for Hirshon and Garfield, agency on the deal. ebrities appearing on the program. Kreisler willDonMcNeillastoastmaster,is advertise watch bands on the show. . Effective July 2, Francis Martin, Jr.,heard Monday through Friday over Advertising agency for the Famoushas been appointed to the New York staff of Blair -TV, national representativethe ABC radio network from 9 to Fashion Stores is the Wexton Com-firm.Martin was previously with the Du Mont network, specializing in spot10 a.m. Young and Rubicam is the pany. sales for WABD and WDTV. advertising agency for Jell-O.

Sponsored by Anheuser-Busch - On The CBS NETWORK 7A*UNITY* M AG IC BOW Starring STEWART GRANGER TELEVISION CORP. 1501 B'WAY., N. Y. C.18 The Life Story Of PAGANINI With Violin Selections By Yehudi Menuhin LOngacre 4-8234 Z thel Paige Hotel Edison 8 228 West 47th StADIO DAILY-TELEVISION DAILY Wednesday, June 27, 1951 re -v Yorks.19,N.Y. BMI Program Clinic NETWORK SONG FAVORITES Serial Programming Held In Nashville The top 30 songs of the week (more in case of ties), based on the copyrighted Audience Coverage Index Surveyof Seen As 'Much Alive' Popular Music Broadcast over Radio Networks. Published (Continued from Page 1) (Continued from Page 1) and needed extra help on hand by the Office of Research, Inc., Dr. John Peatman, Director. other from Air Features, represent- while still other radio men attended ing the Hummerts, who will intro- the ceremony dedicating the new Survey Week of June 15-21 duce some old and new serial shows Arnold Engineering Center. TITLE PUBLISHER on the networks. Clinic was calledtoorder by Be My Love Miller ABC's new schedule of a full hour Frank S. Proctor, general manager of daytime serial programs becomes of WTJS, Jackson and president of Because Of You Broadcast Music effective next Monday. The sched- the Tennessee Association of Broad- Dream Goldsen ule calls for "Modern Romances" at casters. Ken Sparnon, BMI field Faithfully Yours Witmark 10:45 a.m.; "The Strange Romance representative, was clinic chairman. Hello Young Lovers Williamson of Evelyn Winters"at 11a.m.; Highlights of the talks included: Here's To Your Illusions Chappell "David Amity" at 11:15 a.m.; un- Thomas B.Baker,Jr.,general named serialat11:30 and "Lone manager, WKDA, Nashville - "Go Hot Canary Leeds Journey" at 11:45 a.m. out and dig up local news and get How High The Moon Chappell Followed "Long Study" it on the air fast. . ." How Long Is Forever St. Nicholas "This basic change inthe net- Charles Gullickson, program di- I Apologize Crawford work's program policy has resulted rector, WDOD, Chattanooga - "De- from a long study of the ability of velop staff personnel into person- I Whistle A Happy Tune Williamson time -tested programs such as these Fm Late Walt Disney alities and sell them . . ." to attract and hold large audiences J.B. Sheftall, co-owner WJZM, Jezebel Broadcast Music over a long period of time," Leonard Clarksville - "Build station -rela- Loveliest Night Of The Year Robbins Reeg, vice-president of radio pro- tions by explaining the intricacies Make The Man Love Me T B Harms grams for ABC, explained."Our of radio techniques and production networkhasexperimentedwith to your hometown folks; be the Mister And Mississippi Shapiro -Bernstein various types of programs during first to lead in any civic move- Mockin' Bird Hill Southern this segment of the broadcast day ment ..." My Resistance Is Low E H. Morris and we believe that this type of co- John McDonald, farm director, My Truly Truly Fair ordinated program presentation is WSM, Nashville - "Be natural with Santly-Joy the best way for a mass medium to your rural audience; make many On Top Of Old Smoky Folkways attract a mass audience. Pretty Eyed Baby personal appearances and getto Pickwick Mystery Show Moving know them intimately .. ." Shanghai Advanced "Mr. Keen, Tracer of Lost Per- Other speakers who were well Syncopated Clock Mills sons," one of radio's top rated mys- received and are on tour with the tery series for nearly 14 years, will clinic from New York included: These Things I Offer You Valando Too Young be heard on NBC beginning Friday, D. Gordon Graham, assistant pro- Jefferson July 20,9:30-10 p.m., EDT.The gram director of WCBS, New York; Unless Bourne program, produced by Frank and Murray Arnold, program director Wang Wang Blues Miller Anne Hummert, currently on ORS, of WIP, Philadelphia; Charles B. We Kiss In A Shadow Williamson willcontinuetofeaturePhilip Seton, of the law firm of Rosen - When You And I Were Young Maggie Blues Clarke as Mr. Keen and James Kelly man, Goldmark, Colin & Kaye, New Mills as Mike Clancy, after the switch to York who spoke on copyright prob- Would I Love You (Love You Love You) Walt Disney NBC."Mr. Keen" will be part of lems in radio; and Tom Slater, vice- You're Just In Love Berlin NBC's"OperationTandem" and president of Ruthrauff & Ryan, Inc., show's sponsors will comprise New York. Also with the group Whitehall Pharmacal Company, RCA from New York are Carl Haverlin, and Chesterfield. BMI president and Glenn Dolberg, New Hummert Series director of station relations. Haver- Second Group A new Hummert mystery show, lin spoke briefly at the luncheon TITLE PUBLISHER "Inspector Blackthorn," will make session and Dolberg opened the list Aba Daba Honeymoon Feist its radio debut on NBC, beginning of speakers. After All It's Spring the samenight,July20,9-9:30 Yesterday the clinic held forth in Leeds p.m., EDT, as a sustainer. Little Rock, Arkansas, under the Alice In Wonderland Walt Disney Two other Hummert five -a -week auspices of the Arkansas Broad- Chesapeake & Ohio Famous serials will return to the networks casters Assn.; today is a traveling Dark Is The Night Feist beginning Monday, July 2. "Lorenzo break and tomorrow itopens in Diane Miller Jones" will return to NBC, 5:30-5:45 Jackson, Miss., under auspices of p.m., EDT. "The Strange Romance the MBA. Friday it holds forth in How Many Times (Can IFall In Love) Paxton of Evelyn Winters" will return to New Orleans and next Monday at If Shapiro -Bernstein the air on ABC's network, 11-11:15 Atlanta, Georgia. Moonlight Bay Remick a.m., EDT. Morningside Of The Mountain Remick New Du M. Ad Drive Set My Prayer Shapiro -Bernstein Two FEP Programs On WLIB Teldisco,Inc.,distributorfor No One But You Harms WLIB on Monday broadcast two Du Mont television receivers in New Song Is Ended special programs in observance of Jersey, is this week inaugurating a Berlin Sound Off Shapiro -Bernstein Fair Employment PracticesDay. unique advertising and merchandis- RuthJameswasmoderatorof ing campaign at the consumer level. Super Song Life Music the broadcasts, which were heard Emphasizing trading in old TV sets Tahiti My Island Paramount from 9:45-10 a.m., and from 8-8:30 in terms of Du Mont quality, the Tell Me Mellin p.m. The guests were Ed Lawson, campaign features the slogan "Don't of United Nations, and Rev. Gary just trade in your old television set Tom's Tune Laurel Tonight Be Tender To Me Onike,oftheProtestantInter- ...trade it UP a Du Mont." Pro- Life Music racial Fellowship Commission. motion package includes newspaper When Our Country Was Born Life Music ad mats, counter displays, window World Is Mine Tonight streamers and die cut pop-up enve- Sam Fox Stork News You Belong To My Heart Peer Sidney Paul, radio and TV actor, lope stuffers.Surprise item is the is the father of a boy born to Mrs. Du Mont Jack -in -the -Bank, made (Copyright, 1951, Officeof Research, Inc.) Paul on Monday, June18. Baby of red and yellow plastic, both a has been named Victor Jay. He's jack-in-the-box and coin bank. the Pauls' second child. EQUIPMENT

PRODUCTION

STUDIOS

VOL. 55, NO. 10 NEW YORK, FRIDAY, APRIL 13, 1951 TEN CENTS TOA MEETS COY; SEES "ABOUTFACE" Web Lowers Afternoon, Night Rates1045% Reductions At CBS Heavy NARTB Advance Reservations Claims FCC Head Chicago-lf advance room reservations is a barometer of the NARTB Greatest From convention attendance, this year's attendance will exceed any previous Contradicts His 8-10:30 P.M. convention, C. E. Arney, secretary treasurer, said yesterday at his head- quarters in the Hotel Stevens. A year ago at this time there were 800 Mar 29 View Reductions in CBS network room reservations at the Stevens. This year the total room reservations to Washington Bureau of RADIO DAILY rates, ranging from 10 to 15 date is1,200 and itis expected that the number will be swelled to Washington - FCC Chair- per cent for programs broad- 1.500 by Sunday night. man Wayne Coy did a com- cast from 1-11 p. m. were an- plete "about face" of the nounced yesterday by Frank Commission majority attitude Stanton, president of the web.BAB To Explain MacArthur "Story" toward motion picture com- The changes include a 10 per panies when he met Wednes- cent reduction from 1-8 p. m., day morning with officers of a 15 per cent reduction fromFunctions At Confab Relayed Abroadthe Theater Owners of Amer- 8-10:30 p. m. and a 10 per Making it possible for represen- Special newscasts and commentar-ica, the TOA indicated in a (Continued on Page 2) tatives of all U. S. radio stations toies analyzing the MacArthur con-news release yesterday. In an learn first-hand how the expandedtroversy were relayed over foreign (Continued on Page 7) BroadcastingAdvertisingBureaubroadcasting channels, armed forces 'Functional Music' will function, BAB will have a spe-networks, and facilities of the Voice cialsessionon Tuesday morningof America all day Wednesday fol-Station Reporfer during the four -day Chicago con-lowing the initial news of the dis- Illegal, FCC Rulesvention of the National Associationmissal, it was learned yesterday by of Radio and Television Broadcast-RADIO -TELEVISION DAILY. Bounced By City Washington Bureau of RADIO DAILY ers, open to everyone in the radio A spokesman for the Voiceof --- Washington-The FCC yesterdayindustry, both members and non-America said that the VOA had car- Joe Michaels, reporter for WFDR, announced it had advised four FMmembers of NARTB. riedalldevelopments,givingitwas ejected from the council cham- stations that the use of "functional "Don't Short-change Radio" is thestraight factual reporting. Commen-ber at City Hall where tax hearings music" or similar programs in which (Continued on Page 3) (Continued on Page 7) commercials are "beeped out" for were held yesterday afternoon. Ejec- subscribers is contrary to the Com- tion took place at 3:15 p.m. munications Act and CommissionAvco Chairman PredictsBig League Baseball Station WFDR immediately sent rules and regulations. Business At High LevelWill Be TV'ed In Baltimorethe following telegram, addressed to Thestationsweregivenuntil the Assistant Executive Secretary to (Continued on Page 4) Wilmington, Del.-Despite grow- Baltimore - Big league baseballthe Mayor, at City Hall: ing material shortages, business iscomes to Baltimore. WBAL-TV an- 'WFDR respectfully protests ejec- Nielsen Drops AM Ratingsexpected to continue at a satisfac-nounced today that it has completed (Continued on Page 3) tory levelinthe second quarterarrangements with American Brew- On Non -Sponsored Showsending May 31, stated Victor Eman-ery, Inc. to televise nine WashingtonPenn. -Del. AP Officers Current radio ratings reports ofuel, president and chairman of AvcoSenator gamesthis season directElected For Coming Year A. C. Nielsen Company are omittingManufacturing Corporation, at thefrom Griffith Stadium in Washing- ratings of programs for which nei-annual stockholders meeting heldton, marking first time in local TV Gettysburg-Ed Darlington, ther the sponsor nor the advertisingyesterday. history that major league baseballWCNR, Bloomsburg, waselected agency has subscribed,it was an- Emanuel said itis impossible tohas been made available on a regu-president of the Pennsylvania -Dela- nounced yesterday. Deletions have (Continued on Page 2) (Continued on Page 2) ware Associated Press Radio Associ- amounted to only 15 per cent of ation at the annual meeting held last (Continued on Page 3) NPA Clamps Controls J uly 1 (Continued on Page 5) Program First Tax Increased Salt Lake City-Station 1CDYL- On Transmitting Equipment Montreal-Radio receiving sets TV scored a television firstlast are amongst the items on which week when "Better Living Elec- Washington Bureau of RADIO DAILY NPA administrator, announced last Washington - Manufactureofnight that, effective July 1,a con- excisetaxes were raised from trically," first sponsored program 15to25percent under the to go on the air 100 consecutive radio and TV transmitting equip-trolled -materialsplanwouldbe dominion budget announced this times, went beforethe pioneer ment will require permission of theplaced into effect, for defense pro- National Production Authority afterductionandcertaindefense -sup- week. Scheduleonedescribes station'sbattery of cameras. July 1, but home receiving sets may the increased tax as applying to Sponsored by Utah Power and porting activities vital to meeting "phonographs.recordplaying Light Company, the show has be made without restriction exceptrearmament needs. devices, radio, broadcast or tele- been a weekly feature since Fall. for tubes, the NPA announced yes- Several months ago Fleischmann terday. disclosed, at a news conference, that cast,receiving"sets and also 1948. In one of the broadest directivesNPA was considering a "controlled - tubes. yetissued,MannyFleischmann, (Continued onPage 6) Friday, April 13, 1951 2 RADIO DAILY-TELEVISION DAILY

CBS Reduces Rates 1111114111.Y COMMG ADD GOMG For Afternoon, Night Established Feb. 9, 1937 I=P MILTON BERLE is vacationing in Miami. He Vol. 55, No. 10 Fri., April 13, 1951 10 Cts. CHRIS J. WITTING, DuMont's general man- (Continued from Page 1) ager; NORMAN DRESCHER, director of stationmade an impromptu TV appearance yesterdaycent reduction from 10:30-11 p.m. relations, and ROBERT JAMIESON, ROY SHARPon the Alec Gibson show over WTVJ. The sta- JOHN W. ALICOATE : : Publisherand ED KOHLER, the latter three of the traffiction's switchboard was tied up as tails floodedThe new rates will become effective department,offtoChicagotoattendthein from fans. July 1, 1951. FRANKBURKE EditorNARTB convention. In making the announcement, fol- MARVIN KIRSCH : Business Manager C. P. MacGREGOR, transcriptionproducerlowing a meeting yesterday of the HERBERT AKERBERG, rice -president of CBSofHollywood, today headsfor Chicago and Published daily except Saturdays, Sundaysin chargeofstationrelations;WILLIAMthe NARTD convention. NAT DONATO, salesColumbia Affiliates Advisory Board, and Holidays at 1501 Broadway, New York,SCHUDT, director of stationrelations;E.E. manager, with headquarters in New York, willStantondeclaredthattherate (18), N. Y., by Radio Daily Co J. W. HALL,Easterndivisionmanager ofstationleave tomorrow for the confab. Alicoate, President and Publisher; Donald M.relations; THOMAS MAGUIRE,salesservice changes "increase still further the Mersereau, Treasurer and General Manager;manager, and ROBERT WOOD, of the station STUARTKELLY,of the 0.L.Taylor Co.,values of CBS network radio-which Marvin Kirsch, Vice - President; ChesterB.relations department, have left for Chicago.stationreps.,hasleft on a business triptotoday stands as the country's single, Bahn, Vice-Pres.;Charles A. Alicoate , Sec'y. Baltimore and Washington. efficient Reentered as second class mattr, Septem- TOM KRITSE, local sales director of KGNC, most comprehensive and ber15,1950atthePostOfficeat NewAmarillo, Texas,inNew Yorkonbusiness. RUSSELL 0. HUDSON, vice-presidentinadvertising medium." York, N. Y., under the Act of March 3,Visited for a while yesterday at the offices ofcharge of salesfor Audio & Video Products 1879. (Originally entered as second classhis national reps. Co.,isinSanCarlos,Cal.,for conferences matter on April 5, 1937).Terms (Postage with Ampex on the matterofnew tape re- "Alger" Stories Set free) United States $15.00one year. Foreign, JAMES HICKS, general manager of WCOS,corders. 820.00. Address all communications to RadioColumbia, S. C., in town yesterday for confer- Charles Michelson, Inc. program Daily,1501 Broadway, New York,(18),ences with the national representatives of the SAMMY KAYE hasleftfortheMidwest,producers are preparing for autumn N.Y. Phone Wisconsin7.6336,7.6337,station. there to inaugurate an extended series of one-release"HoratioAlger'sStories." 7-6338.Cable address: Radaily, New ark. night stands. MILDRED FREELAND,woman'seditorat The series will be written and di- isback at the WASHINGTON BUREAU WMID, Atlantic City,N. J., rected by Ruth and Gilbert Braun. BIII Bailey station after having attended the New YorkBig League Baseball Unusual twist in the Alger series Offke: 1142 National Press Building convention of the AWRT. Telephone: Metropolitan 0823, 0824. Will Be TV'ed In Baltimorewill consist of an interview at end Residence: 4315 Russell Ave., Mt. Rainier, Md. ROSEMARY CLOONEY, vocalist on Jan Mur- ofeachstorywithoutstanding ray's "SingIt Again" over CBS,istouring. Telephone: Warfield 4482. Starting today, Rosetta Shaw will substitute (Continued from Page 1) people in the arts, science and busi- WEST COAST OFFICES for her. lar basis on local screens. Both dayness fields whose rise to success has EthelRosen and night games are included in thebeen an "Alger" one. 8425 Hollywood Blvd. Phone: Gladstone 8436 JAMES P. DAVIS, manager of the RCA Vic- CHICAGO BUREAU tor Custom Record sales division; BERT WOOD,station's video schedule which will Ginny Evans, Manager program manager of RCA Recorded Programstart with opening day ceremonies Sults 3013, 333 No. Michigan Avenue Services, and A.B. SAMBROOK, manager ofon Monday, April 16. WBAL-TV's '20 Questions' For Vets Phone: Franklin 2.3238 RCA RecordedProgramServicesandSnydi- "Twenty Questions," Mutual net- ROME BUREAU: John Perdlearl, LudovIal ILcated Sales,have ioniedthe general exodusveteran sports announcer Joe Croch- PUERTO RICANBUREAU: AntonioAlfons*. heading for the Windy City. an will handle color and drama ofwork radio show, tomorrow will be &HMI* Whoa. San Juan. P. R.: P. 0. Boa EMI games as well as commercials, whilebroadcast in a special performance Upham 2-2315. Nick Campofreda will call the play-from the Kingsbridge Veterans Hos- Avco Chairman Predictsby-play account. Negotiations for thepital, N. Y. Soldier -patients will be Business At High Leveldeal were handled through Free Advertising Agency. on the air from 8-8:30 p.m. (Continued from Page 11 FINANCIAL forecast results for the second half (Aprtl(April 12) of the fiscal year, since these will NEW YORK STOCK EXCHANGE depend on allocation of materials Net for the civilian economy and other High LowClose Chg. factors unassessable at present. Al- ABC 131/4 123/4 13 Admiral Corp. 26%255/s 261/4 + 3/4 though Avco will be working on im- Am. Tel. & Tel 1531/4 1531/4 153% - portant defense contracts in many of CBS A 32% 31 321/s +1143 its plants, it will at the same time CBS El 32 31 32 17/g Philco 2334 231/4 233/4 + 1/2 make every effort to continue the Philco pfd. 903/4 903/4 903/4 output of consumer goods at the RCA Common ....201/4 20 201/4-I- highest possible level permitted by RCA 1st pfd. 78 77% 78 + Stewart -Warner 17% 171/4 175/s 1/9 government regulations. Westinghouse 387/s 381/4 38% + 1/4 The stockholders elected the slate Zenith Radio 67 65 667/s 21/8 of officers as nominated, and also ap- NEW YORK CURB EXCHANGE proved a resolution calling for the DuMont Lab. 17% 17% 17% 43/4 1/4 retirementof1,751,466sharesof Nat. Union Radio . 43/4 43/4 OVER THE COUNTER common stock held in the company's Bid Askedtreasury. Seventy-nine per cent of Stromberg-Carlson 12 131/2 the outstanding shares of common stock were voted in person or by WPCF Names Rep. proxy. Panama City, Fla.-Station WPCF, affiliate of the ABC, announces the appointment of National Time SalesMGM Group Chi. Bound as its national representative. Metro -Goldwyn -Mayer Radio At- tractions will be represented at the NARTB convention with a delega- ATTENTION tion of six executives. They will be TV PRODUCERS Bertram Lebhar, Jr., director of sta- tion WMGM and M -G -M Radio At- 40 MODERN 40 tractions, Raymond Katz, director of production, M -G -M Radio Attrac- tions, William F. MacCrystall, West REHEARSAL ROOMS Coast sales representative, Marcella ALL SIZES - AIRY Napp, West Coast coordinator and aide to the director of production, from 20x23 to 60x90 Sam Rossant,salesmanagerof Reasonable Rentals M -G -M Radio Attractions, and Paul You get a lot for a little* Beigel,assistanttoLebhar. The CENTRAL PLAZA Metro - Goldwyn - Mayer Radio At- Centrally Located- 2nd Ave. & 7th St. tractions delegation will make its`MORE LISTENERS -PER -DOLLAR than any TV or radio station In Mows (2BlocksEastofJOHN WANAMAKER'S) headquarters at the Stevens Hotel ALgonquin 4-9800 during the convention. SEE YOUR HEADLEY-REED MAN TODAY FOR THE WHOLE W -I -T -HSTORY Friday, April 13, 1951 3 RADIO DAILY-TELEVISION DAILY BAB To Explain AGENCY NEWSCAST Station Reporter Functions Al Confab . personnel, sponsorsand notes Bounced By City (Continued from Page 1) (Continued from Page 1) E. LAWRENCE DECKINGER, OSGOOD and HAZEN has beention of its reporter and the tools of title of an address to be given byDR.research director of Biow Com-appointed by Peerless Film Proces-his trade from the public hearings A. C. Nielsen, president of A. C.pany, has been elected president ofsing Corp. at City Hall today. WFDR hereby Nielsen Company, in opening thethe Copy Research Council. Wilson formally requests permission for its BAB convention program, WilliamJ. Main, research director of Ruth- NORMAN D. WATERS AND AS-representative to cover subsequent B. Ryan, president of the Broadcastrauff and Ryan, is the new secre-SOCIATES will handle advertisingopen hearings. Signed Lou Frankel, Advertising Bureau announced.tary -treasurer of the Council. for William Prym, Inc.,Dayville,General Manager, WFDR." Nielsen's talk will be based on a Conn., beginning July 1, for "cover WFDR will feed this coverage- number of new and significant tabu- MERCREADY, HANDY ANDyour own" buttons and buckles.a play-by-play tape recording, to lations of Nielsen Audimeter dataVAN DENBURGH, Newark, haveSanford L. Hirschberg isaccountany station that requests it. that will bring into clearer perspec-been named by J. K. Smit and Sons,executive. tive some of radio's immense andInc., Murray Hill, N. J., makers of saleable assets that have been over-industrial diamonds. RIEDL AND FREEDE ADVER-Nielsen Drops AM Ratings looked in current attempts by the TISING, INC., Paterson, N. J., willOn Non -Sponsored Shows Association of National Advertisers AL PAUL LEFTON COMPANY ishandleadvertisingfor New Era and others to break up the networkdirecting the large-scale advertisingManufacturing Company, Paterson, AM rate structure. makers of specialty printing presses. (Continued from Page 1) campaign of Quality Importers, Inc.,The agency also is handling the ac-previously rated programs, as ap- Following President Ryan's ad-in introducing their new product, proximately 85 per cent of all spon- dress on "Radio'sResponsibilitiesWelch's Wine. The campaign startedcount of Sec-o-matic Corp., Bloom- and Opportunities," the session will field, N. J., manufacturers of dry-sored network programs are spon- feature a special panel on BAB'sthis week in the metropolitan area.cleaning equipment. sored by subscribing advertisers or astheauthoritative, placed by subscribing agencies. emergence JOHN GIBBS AGENCY is now MICHEL-CATHER AGENCY has Commenting on the new policy, over-all sales promotion voice in ra-exclusively representing John New-been appointed by Capitol KitchensA. C. Nielsen said: "It is time to halt dio, with Edgar Kobak, BAB boardland for radio, television and mo-division of Hubeny Brothers, Inc. the economically unsound practice chairman, presiding. Participants intion pictures. of publishing ratings on programs this forum discussion will include G -L ENTERPRISES, INC., televi-for which neither the sponsor nor three prominent radio executives JAMES J. McCAFFREY is mediasion film commercial agency is nowthe agency has sought this informa- responsible for the evolution of BABdirector of Anderson and Cairns.in new, larger quarters at 270 Parktion. To whatever extent present toits present structure as an in-Previously, he was assistant director dependenta g e n c y,comprising: Ave. non -subscribers may decide to have Maurice B. Mitchell, vice-presidentat Young and Rubicam. their programs rated, the number of and general manager of Associated ROY GARN COMPANY has beenpublished ratings will approach 100 Program Service; Frank Pellegrin,LAWRENCE A. WOLFE is nowappointed to handle advertising forper cent again. It is hoped eventu- vice-president of H -R Representa-with the copy department of Tracy,Lynbrook Savings and Loan Asso-ally to reinstate the ratings for vir- tives, Inc.; and Lewis Avery, presi-Kent and Company. He was former-ciation and for Flushing Federaltually all sponsored network pro- dent, Avery-Knodel, Inc. Advertis-ly with the Harry B. Cohen Agency.Savings and Loan Association. grams." ers will be represented on the panel by Robert M. Gray, advertising and RALPH HARRINGTON, advertis- salespromotionmanager, Essoing manager of General Tire and Standard Oil Company; representingRubber Company, was appointed agencies will be Jerry Stolzoff, ofchairman of the steering committee Foote, Cone and Belding, Inc., Chi-for outdoor advertising of the As- cago. sociation of National Advertisers. GIRL WITH PULL Stork News MEL LOKENSGARD hasbeen Janet Ross of KDKA's Shopping Circle is a Hollywood-KFWB's early morn-named advertising director of Better ing waker-upper, Bill Leyden, onLiving, consumer magazine of the girl who really pulls mail and orders! Writes Saturday, Apr. 7 was presented bySuper Market Institute. his wife with a seven pound boy at an agencyman: "Janet was an overwhelming the Hollywood Presbyterian Hos- W. L. BUNNAGAR has joined the success. She pulled more orders, at lower cost pital. The youngster will be namedcontact departmentof Gray and William Leyden, third. Rogers, Philadelphia. per order, than practically any other program we used this season. And she outpulled by a tremendous margin every other woman's show Now Covering 17,000,000 in the country." For detailed information Population Area in 5 States! aboutthissales -building Shopping Circle /50,000 (9:30 AM Monday through Friday) check (WATTS: KDKA or Free & Peters. in`the middle of the dial KDKAPITTSBURGH kc. 50,000 WATTS MUTUAL NBC AFFILIATE WESTINGHOUSERADIO STATIONS Inc he DETROIT AREA'S Better Than Ever Buy! 0WBZ WBZA WOWO KEX KYW KDKA WBZ-TV Adam J. Young Jr., Inc. Guardian Building National Representatives, Free& Peters, except for WBZ-TV; National Detroit 26 for WBZ-TV, NBC Spot Sales Representative Michigan I. E. Campeau, President 4 Friday, April 13, 1951 RADIO DAILY-TELEVISION DAILY

..\oU R DIALWINS1010 'Functional Music' Illegal, FCC Rules 0 OThe PULSE (Continued from Page 1) April 30 to file "comments" by letter O on the newest FCC ruling. Chairman Coy and Commissioners Paul A. Walker, Rosel H. Hyde and E. M. By SID WHITE Webster concurred in the majority Matt About Mateltattati. ..! opinion, while Commissioners Rob- ert F. Jones and George E. Sterling FRIDAY -DREAMING: Despite the overwhelming college vote dissented. Commissioner Frieda B. against televising football games next season, the U. of Pennsylvania Hennock did not participate. is contemplating going along with teevee and is receiving bids from InletterstoWorld,Miami; all four webs. With Franny Murray, their athletic director, also in charge WACE-FM, Chicopee Falls,Mass.; oc WFMF, Chicago, and KDFC, Sausil- of the Phila. Inquirer's Charities,itappears from here that ABC has ito, Calif., the Commission majority O the inside track.. . . Carleton E. Morse's "One Man's Family" will get saiditwas"fullycognizant"of >- the screen treatment. Morse issetting the deal right now in movie - FM's problems to eke out a bare ex- CHARLIE STARKE'S MUSIC SHOPPE istence but "from a study of your 10:00 A.M. to 12:00 Noon town. ...Inflation note: They hadda use real money on Vaughn Mon- z -oe's teevee show as a prop the other p.m. Stage money is too expensive. replies to our inquiries," the Com- Monday through Saturday mission was "constrained tocon- . .Joe Louis' business managers are frantic trying to pin him down clude" that the pleadings of the re- toaccept a teevee seriestitled"The ArtofSelf -Defense." The ex - spondents"areinconsistentwith champ doesn't want anything to interrupt his golf sessions-his greatest basic statutory and administrative 0 of NEW YORK duties incumbent upon licensees of ... The longhair set is tizzying fearfully over the drop in classical joy. broadcast facilities." music offerings by all major webs. . . . The independent film producers The FCC charged that each of the are getting even with TV. They're foregoing the expensive screen tests stations "abdicated" their responsi- these days. When a potential star comes along they spot them on a bility,under the Communications Act, "to remain free to alter your TV show and have the executive staff look in.. . . The first three days service as the changing needs of the brought over 2 G's in orders at WNEW for that Benny Goodman album public in your area may require." ra with proceeds going to the ailing Fletcher Henderson. The FCC said that charging sub- tY * scribers for a service of music with- *** out commercials violates Sec. 317 of One of the swiftest rises from nowhere to featured the Communications Act. "Failure billing (and all within three months) is the case of June Valli, to announce and log this material who stepped in recently to pinch-hit for the vacationing Kay sponsored and to make other re- LISTEN TO LACY Armen on "Stop the Music." Aptly tagged "The Cinderella Girl," quired announcements isinplain because of her speedy parlay from bookkeeper to Talent Scouts contraventionofSec.317ofthe 12:30-2:00 P.M.4:30-6:00 P.M. Communications Act and of Secs. Monday through Saturday to "Stop the Music," June now finds herself the featured vocalist 3.281, 3.289, 3.284, 3.287 and 3.288 of on ABC's new series, "Paul Whiteman Presents," which preems the Commission's rules and regula- tomorow nite on the entire web, with the exception of its local tions." the letter stated. outlet. It's a big day for June. In asking for comments not later UP!... than April 30, the Commission said * * * its decisions "will be issued when AROUND TOWN: Casting Consultants has bookedlittle its study of the problems common to Lynn Loring for Tony Martin's NBC-TV session this Sunday. . . . Phil all these special servicesis com- Harris & Alice Faye have a strong booster in Jeff Evans, chief announcer pleted." quote: "The Each FM licensee was advised that at WLDY, Ladysmith, Wisconsin, who writesthe col'm, the Commission isof the opinion best radio program on the air right now is the Phil Harris -Alice Faye that "your operations are not in ac- stanza." Jeff then goes on to add that his is an independent station and cordance with the requirements of his opinion is in no way influenced by the web. .. . Onthesame day the Communications Act and the that Dorothy Peterson was handed her script for the Philco show this Commission's rules and regulations." Each was given an "opportunity, be- Sunday (titled "Hour of Destiny"), her landlord, Alex Munsell, crashed fore further proceedings are institu- the front pages inheriting $650,000. (He's the guy who inherited a million ted by the Commission," to submit MARTIN STARR, BROADWAY & bux 20 years ago and gave itall away).... Tip to producers: For a a statement showing "how you in- HOLLYWOOD REPORTER 5 -minute 'bit' on a show, our vote goes out to Eddie Connors, dubbed tend to achieve compliance with all lawful requirements." 7:00 - 7:15 P.M. by Arthur Godfrey as the "best uke player in the world today." He Monday through Friday plays grand opera on the uke unaccompanied and on his banjo, can WM Mrs. Rose Roland imitate three banjos playing simultaneously. Mrs. Rose Roland, mother of Will * * * Roland,produceroftheArthur

TVagrant Thawts: That great clown should be called Godfrey daytime radio programs, Jackie Glee -son. . . , An emcee for a movie show on teevee is died yesterday. Funeral will take place tomorrow from the Tomlinson Call your WINS representative about as necessary as two heads.... Bob Hope's satire on psychia- Homestead, Danbury, Conn. ... seehim when he calls. try was the high comedy spot of the semester. . .. Add things we could do without: The overly -dramatic thrush who sings an or- dinary Tin Pan Alley lyric like Judith Anderson doing a scene Why buy 1or more... from "Medea." . Poetry spouters should be heard and not seen. Too self-conscious for these baby brown orbs. ... Zingiest of the do 1 big sales job new local stanzas is Hal Block's platter -chatter twice weekly via on"RADIO BALTIMORE" WJZ. Within the past month, he's racked up such guestars as Bob Hope, Milton Berle, Danny Thomas, Jimmy Durante, Sid CC,act 50KW New York EDWARD Caesar and the likes. . . . Bill Ziff's press agent is Sol Zatt, and PETR, CC zat's zat. 1,VBAL CROSLEYBROADCASTING CORPORATION Ablev71/ev k-itmrdi FMS FAX

.10111111=1= Section of RADIO DAILY, Friday, April 13, 1951 NPA CONTROLS WILL STARTJULY 1 Administrator Fleischmann Announces Material Plan Microwave Control For Radio And TV Transmitting Equipment; New Philco Division Sets Exempt, But Will Be Affected To Aid Gov't Orders Of Machinery Near (Continuedfrom Page 1) the list may be altered materially. Dallas, Texas - How microwavematerials plan." He was a former The Philco Corporation has estab- executive of the old War Produc-Included in the tentative list oflished a separate Government and equipment can be used to expeditetion Board which found such a planproducts for which NPA applicationIndustrial Division with full divi- petroleum operations through re-satisfactory during World War II.forms will be required are radio, mote control and monitoring of ma- sional status,to handle increased chinery will be demonstrated by Testifying before a Congressionalradar and television equipment, "ex-output of government and industrial committee two weeks ago, Fleisch-cept home type;" radio tubes, tele-products, it was announced yester- RCA at the 23rd Annual Conferencemann reiterated his statement thatphone and telegraph communicationday by William Balderston, presi- of the Petroleum Industry Electrical effectiveequipment, storagebatteries,pri- Association and the Petroleum Elec-a .OMP would become dent of Philco. about July 1. His formal announce-mary batteries, dry and wet, etc. Joseph H. Gillies has been named tric Supply Association, to be heldment of yesterday makes it official. Announcement was interpreted tovice-president of the new division here April 17 to 19, inclusive, at the CMP is a plan, he said, by whichmean that while receivers, both TV Adolphus Hotel. and will report directly to top man- the three basic metals-steel, cop-and AM -FM- designed for home use,agement in his new capacity. He will Best Known As Relay Link per and aluminum - all used inare exempt from orders, it will bealso continue to serve as vice-presi- Microwave,a low power, highradio and TV production "are al-necessary togetpermission fromdent of the Philco TV and radio divi- frequency electronicsystem,bestlotted directly to producers on theNPA to include tubes, thus placingsion, a position he has held since known for its use as a relay link inbasis of detailed requirements sub-the entire construction of receivingJan. 1948. radio, TV, and telegraph communi-mitted in advance for the manu-sets in the hands of the Govern- Pelts Heads Operations cations, is being adapted to remotefacture of goods which the Govern-ment. William J. Peitz has been appoint- control of machinery in many appli-ment needs for the defense pro- The tentative list of products fored manager of operations in the cations that may revolutionize in-gram." which NPA applications are not re-same division, and in this capacity dustrial operations, RCA disclosed In announcing a list of materialsquired include "home radio and tel-he will report to Gillies and will in its announcement of plans for thewhich come under the ,CAVIP andevision sets." But, it was pointedhead allstaff and manufacturing Dallas demonstration. those not affected, Fleischmann in-out, without tubes they are worth-functions of the division. Peltz has Microwave can be used in thedicated that the lists were "generalless. Thus the manufacture of setsbeen with Philco for 26 years. Re- petroleum industry for such controland tentative" and that as the de-is placed in the category of Govern-cently he served successfully as pro- operations as opening and closingfense program grows in intensity,ment -control, beginning July 1. duction manager of the refrigerator valves on "tank farms" and on pipe- division, and on the executive staff lines many miles away from a con- in charge of tube production. trol point. It also permits testing and Robert F. Herr, vice-president of recording the performance of ma- PRODUCTIOR PARADE the corporation, will be on the presi- chinery at distant points, so that dent's staff and will direct all gov- nation-wide operations can be su- ernment and industrial sales and pervised with vast savings in travel Trade -Ins Off In Milwaukee New Plastic For Life Rafts contract negotiations. James D. Mc- time and personnel. Milwaukee, Wisc.-TV dealers in The United States Rubber Co. an-Lean has been appointed general this area report very few trade-insnounced yesterday a new expandedsales manager for the new group, being offered when new sets areplastic for use in making life raftsreporting to Herr, and John Booth purchased. Some report this as dueandot herflotationequipment.will continue to operate as general to the fact that many prospectiveKnown as Expanded Royalite, themanager of the Tech Rep Division buyers are waiting to see when colorproduct is honeycombed with mil-and will also report to Herr. TV will be available; others say thatlions of tiny non -connecting cells "reetingi ..7o the prices of sets are expected to bewhich make it extremely light. It is WTAO Picks National Rep. lowered soon. One dealer thoughtstrong, not affected by sun or salt Cambridge, Mass. - Indie Sales, April 13 thattrends toward consoles andwater, and will stay afloat indefin- combination sets keep the price tooitely. In addition, Expanded RoyaliteInc., New York, has been appointed Cecil H. Hackett Lily Pons national representative for WTAO. Catherine Witfield high for some prospects. Anotheralso is an excellent thermal insula- Bob Stanley prominent dealer with several largetor. Its most important applications April 14 stores thought that smaller stores doin this field have been those that re- Al Cormier Al Kavelin not care to bother with trade-ins, asquire insulating material for struc- Bill Green Robert Stanton they do not have the facilities fortural strength. It is manufactured in ERGIMERS April 15 repairing or servicing old sets. TVflat sheets which can be formed by Dave Alber Oliver W. Nicoll set supply is rather good in the area,conventional thermoplastic forming CORSULTARTS Earl Ferris Philip Porterfield but several dealers said that moretechniques. Standard sheets avail- Marian Jordan Dave Driscoll expensive sets are getting scarce. able are 46 inches by 70 inches in April 16 one -quarter,one-half,three-quar- Milton J. Cross Norman Weill Shure Plans Mike's 'Debut' ters and one inch thicknesses. A. R. BITTER W. Wright Esch Joe McCauley Chicago, Ill.-The petite version Higgins Joins Spartan George Ludlam Bessie Blouin o fthe Shure Unidyne microphoneThe appointment of William H. Consulting Radio Engineers Jack NegleyJoseph C. Meehan will make its bow at the 1951 PartsHiggins as field manager for Spar - Les Tremayne Emerson Buckley Distributors Show in Chicago. Theton Radio -TV was announced yes- 4125 MONROE STREET April 17 microphone is an ultra-cardioid mic-terday by Henry L. Pierce, general TOLEDO 6, OHIO Margaret Espy Lawton Campbell rophone approximately one-half assales manager of the organization, Tel; Kingswood 7631 Jack Nedell large as its companion in the ShureJackson, Mich. Higgins is undertak- line, the standard model Unidyneing extensive field work with dis- April 18 Model 55. The small model retainstrict merchandisers and key dealers. Page GilmanLeopold Stokowski all the important directional quali-Higgins was formerly sales manager L. W. ANDREWS, INC. Muriel HaynesCharles LaTorre ties of Model 55, and is offered asof the U. S. Television Company and RADIO CONSULTANTS Edgar Kobak the only small -size uni-directionalhis home is in New York. April 19 moving -coildynamic microphone 219 WHITAKER BLDG. Ann Shelley Murray Solberg The moving coil system has a highconstruction provides immunity of DAVENPORT, IOWA John Sinn GeGe Pearson overall efficiency and smooth fre-the moving coil system to abnormal Phone 2-7824 quency response, and a rugged coilatmospherec and mechanical shock. Friday, April 13, 1951 5 RADIO DAILY-TELEVISION DAILY Doubling Of Range Is Claimed COAST -TO -COAST For New Meek TV Receiver BEHIAD THE MIRE WOOD Helps Launch Store WHENEVER you hear an off-stage Grand Rapids, Mich. - Contribu- Chicago-A newtelevisionre-interference and hold the pictureVI voice singing the lyrics of the ting its part in joining civic agen-ceiver which makes it possible forsteady. Interference is a particularsong during one of the June Taylor cies to help launch the new million -every television station to double itsproblem in TV reception in fringedance production numbers on "Cav- dollar Wurzburg Department Store,present range was unveiled here to-areas where the signal is weak andalcade of Stars," it belongs to Milton WOOD set up shop on the storeday by John Meck Industries. where even a passing car may causeDouglas, producer of the show, who premises for four days prior to the John S. Meck, president of thethe picture to flutter considerably.made quite a name for himself as grand opening recently. Operatingfirm, estimated the new receiver, Another problem of fringe areaa singer before turning to TV pro- from one of the television booths inlabeled the "red -head," will increasereception has been the tendency ofduction. the store's television center, newsthe nation-wide potential of presentdistance from the transmitter andAnn Anderson,comedian -song- director Bob Runyon aired his regu-television stations by 25 per cent andthe use of boosters to disturb thestress of "Lend An Ear," will ap- lar news broadcasts dailyat 8:00more than triple the area which theybalance between the audio and thepear on Bob Loewi's "Once Upon A a.m., 12 noon and 6:00 p.m. from thecan serve effectively. The new audi-videosignals.Inthe"red -head"Tune" as a Grandma in Little Red store, combining his local news cov-ence will be made up of familiesMeck engineers have been able toRiding Hood in the Dark. erage with wire service from a tele-who have been unable to get satis-balance the engineering factors toKudos to Saxi Holtsworth and his type installed in the booth. factory TV reception because theygive both good sound and good pic-models for a swell job on the Zeke live more than 50 miles from theture at the same time. Manners show. Telco Award To Hansen nearest TV transmitter, or who live In the new set the range of set Chas. Sanford, musical director of SanFrancisco-CarrollHansen,closer but need expensive "booster"adjustments which the user isre-the and Bob Hope TV KCBS sports director, received theequipment to receive good picturesquired to make has been cut downstanzas, has awarded a trophy to be American Telephone and Telegraphon present sets. making tuning easier and reducingpresented one of the winners at the Co.'sTelcoAthleticAssociation Meck said extensive field tests ofthe likelihood that the user will notN. Y. Daily Mirror's annual Flying award as an "All American Broad-the new chassis, made during theadjust it properly. Lack of skill onFair to be held in June. caster" for his work as emcee of thepast month in all parts of the coun-tne part of the user in making the Some of the credit for that terri- club's Fresno Bowling Tournamenttry, demonstrated that it can bringultra -critical adjustments requiredfic Bob Hope TV show last week last month. The award was present-in consistently good reception up tofor fringe -area use of some presentshould go to producer Danny Dare, ed at a banquet. 100 miles from the transmitter, whensets was said to be one factor inas well as Sanford. used with awell designed long-their failure to give good reception Tony Farrar's weekly shows for "The MacArthur Dismissal" range antenna. at long ranges. GI's from Camp Kilmer, in New Baltimore-What WMAR-TV calls As an example, he cited recent Other set manufacturers have usedJersey, are a natural for teevee. the biggest news story since the starttests in Peoria and Springfield, Il-one or the other of these engineer- Alice (Mr. & Mrs. North) Frost a of the Korean War-the removallinois, cities where television signalsing techniques in their sets, Meckvirus case. Bedded at home at the from command of Gen. Douglasare very weak because of their dis-said, but only the combination ofmoment. MacArthur-was the subject of atance from the Chicago and St. Louisthem all in one chassis has made it Rosalind Courtright, the vocalulu special program over itsfacilitiesstation. In both cities, he said, thepossible to make a set so sensitivenow at the Pierre Cotillion Room, the day it broke. WMAR-TV cameranew chassis obtainedconsistentlythat it will receive from such greatset for a video guest shot on the crews went into action on the morn-good reception, conspicuously out-distances. show. ingof the President's announce-performing 12 competitive receivers ment and rounded up a group ofwhich were operated under compar- man -on -the -streetinterviews. Theable conditions in side -by -side tests. question was, "What do you think Airbornepressconference,at of the President's action?" and thewhich Meck had expected to dem- results favored MacArthur by 6 to 1.onstrate for members of the press Julius Westheimer, of the publicthe "red -head's" ability to receive NOW AVAILABLE service program, "The U.N. In Act-programs from various cities at dis- Completely reconstructed and NEWLY designed motion tion" was the moderator. tances up to 140 to 150 miles, was scheduled for today but was post- picture studio and control room MODERNIZED with every poned when fog grounded planes in type of unique equipment for use in the production of - Choir Bows On WOAI the Chicago area. He noted that less San Antonio, Texas-In salute tointerference aloft permits reception the Texas Federation of Music Clubsat these distances, but said the firm's SHORT FILMS meeting here April 11-14, a specialengineers have established 100 miles SCREEN TESTS broadcastfeaturingtheModernas the practical limit for ground re- ChoiroftheTexasCollegeforception. TV SPOTS Women at Denton is being aired Meck explained that the sensitiv- over WOAI. Mrs. J. V. Chandler,ity of the new chassis results from N ON -THEATRICAL president of the Federation, will bea combination of four major engi- interviewed during the broadcastneering factors and a number of P ACKAGE SHOWS by program director Bill Shomette.minorimprovements.The"red- S PECIAL EVENTS head" has four stages of intermedi- ate frequency amplification instead SCIENTIFIC Penn. -Del. AP Officers of the three stages used by most sets. Elected For Coming YearFurther amplification is provided by Cameras, 35mm, 16mm Sound and Silent operating the video detector at a Tape and Disc Synchronized Recording (Continued from Page 1) higher level. which feeds the video week here. Vice-presidents electedamplifier twice the video signal volt- Producers Private Offices were John Foster, WJAC, Johns-age commonly used in other sets. town, and William Banks, WHAT, Newly designed synchronizing cir- Dressing Rooms Rehearsal Rooms Philadelphia.Joseph Snyder, APcuits make the chassis immune to Prop Room chief of the Philadelphia bureau, continues as secretary. J. M. Cleary,similar system which had worked Miscellaneous Interior Stock Sets, WESB, Bradford, headed the nomi-out profitably from a management Flats, Furniture, Props, Etc. nating committee. point of view. A system of awards to member Other speakersincluded Oliver stations on handling and coverage ofGramling, AP assistant general man- MANNON SOUND STAGES, INC. news is being set up by a specialager for radio; Theodore A. Koop, Owner -President committee.GuestspeakerJackdirector of news and public affairs James Page Pagliaro, Weldon, WWOD, Lynchburg, Va.,of Columbia Broadcasting System, 112 WEST 89th STREET NEW YORK24, N.Y. stimulated interest in the awardsWashington; and Wiliam F. Achatz, project by telling how the AP As-Philadelphia AP photo editor re- Tel. TRafalgar 3-1800-01 sociation in his state had set up acently returned from the Orient. Friday, April 13, 1951 .7 RADIO DAILY-TELEVISION DAILY

TOA Meets With Coy; MacArthur "Story" Claims 'About Face'**TELE TOPICS** Relayed Abroad

(Continued from Page 1) APARTfrom its political significance, President Truman's speech Wednesday (Continued from Page 1) "informal"conferencewithGael night has been the subject of numerous observations in the trade. While thetariesboth domestic and foreign Sullivan, executive director of TOA;tele webs (NBC this time) have come a long way in production quality of Whitewere broadcast and heavy emphasis Nathan L. Halpern, TV consultantHouse telecasts, some problems in lighting (too much at one angle this time) andwas placed on Congressional reac- to Fabian Theaters and TOA, andcamera angles (only one good one this time) remain to be worked out. The Presi-tion. VOA attempted to stress two Marcus Cohn, TOA's TV counsel,dent is obviously more at ease while reading from a prepared speech on hisprimary points in its coverage:1) Chairman Coy stated, the TOA an-desk than he is when reading from flash cards placed near the camera. The CBS -That American policy in regard to nounced: TV exclusive coverage of Charles E. Wilson's speech Tuesday night might wellthe Far East will be unchanged and "1. The FCC report (of March 29)have been embarrassing to the gentlemanif he had been able to see howall pledges and commitments will be was not intended to, and did not incruelly TV destroys the confidence and poise of a speaker when he has to readfulfilled. 2) That the cardinal prin- any way, have any connection what-from flash cards, when his eyeglasses catch the light constantly, and when theciple of this government, which is soever wit hthe theater televisionconfined space points up his air -chopping gesticulations. the supremacy of the elected repre- and the hearings to be held on the sentativeof the people over the allocation of a portion of the radioTODAY'S TV Personality: poria, Kansas. Bob returnedmilitary still prevails. At the same spectrum for theater television. BOB BRENNER, one-man to the East in 1941 and wastime the VOA official pointed out "2. The practices of motion pic-radio and TV department promptlytappedbythethat there was no disposition to ture companies referred to in para-of the A. W. Lewin Adver- Army for service in the In-minimize MacArthur's achievements graph 20 of the report were not in-tisingAgency.hasbeen telligence Division. Afterasa military leader. The VOA's tended to, and did not in fact, haveridingtheair -waves ever threeyearsinkhaki,hisschedule for yesterday also called any reference to practices of exhibi-since his school days. Bob firstcivilianjobwasasfor a major portion of their pro- tors. The paragraph has no relation-is a native of South Caro- studio manager for OIC, thegrams to cover latest developments ship to any television broadcastinglina and studied radioat State Department stationin the affair. applications now pending or whichNew YorkUniversity.He which processed anddis- Big Play by BBC may be filed in the future by exhibi-got his preliminary TV tributedforeignlanguage tors. trainingattheAmerican radio material abroad. As The British Broadcasting Corpor- "3. As the Commission has statedTheater WingTelevision radio and TV directorforation also devoted a high percentage on several occasions, it will judgeSchool. Bob's first radio job theLewin Company. Bobof their Wednesday newscasts to the on a case -to -case basis the qualifi-was with WFTC, Kinston, purchases and placesallMacArthur dismissal. Leonard Miall, cations of applicants for television radio and TV time, auditionsthe BBC Washington correspondent, N. C. and after a two-year gave a series of special reports from who have been involved in the vio-stintthere, heleftforthe BRENNER talent,supervisesproduc- lation of anti-trust laws or practicesgreat plains to become com- tion of programs as well asWashington emphasizing both Dem- which tend toward the violation ofmercial and assistantsta- spots - and occasionallyocraticand Republicanreaction. such laws." tion manager of KTSW, Em- goes home. These reports were featured on the While Coy apparently took an BBC's "Radio Newsreel" at 6,7, 9, "about face" with the TOA officials, CONGRESSMAN JACOB K. JAVITS, leading Fusion candidate for president ofand 10 p.m., London time. These observers pointed out that in the the City Council, will be the guest on the "WOR-TV Press Conference," Mon-newscasts run fifteen minutes and past similar occurences have come dealt amost exclusively with the day, April 16, at 9:00 p.m. Program was formerly aired on Wednesdays at 8:30 p.m.MacArthur -Truman incident. BBC up in which the FCC chairman has ... The fourth Ross Report on TV Film Commercials finds a growth in activity denied the intent of a Commissionparalleling that of the whole TV industry. Based on a study of 3250 representativeofficials said they planned to con- "opinion." Those in the "know" stillfilm commercials, the Report features itemized checklists by product, ad agencytinue accurate coverage of the story contended, despite Coy's statement for the next few days over "Radio and publisher. .. . The first step toward standardization of film requirements forNewsreel." to TOA, that the Commission major-TV has been initiated by Dynamic Films, Inc. According to Henry Morley, presi- ity plans to make it tough for any-dent of the company, his organization will compile the answers and release a At the same time a representative one in the motion picture businessstudy, based on the mailing of a questionnaire to all TV stations in the country.of Radio Free Europe said that al- to get into radio and TV. They point though no special programs were out that when present film -ownedInformation sought included data on prints and slides, proper mailing addresses,runoff Wednesday following the specific directions for cue-ing marks and other pertinent specifications. Followingdismissalreport,regular stations come up for renewal ofrelease of the study, Dynamic Films expects to call a meeting of TV industry news licenses, the Commission will "lookleaders for the formulation of plans to standardize requirements, thereby makingbroadcasts beamed to the satellite into" their past "anti-trustviola-possible economies in time, money and shipping arrangements.... Otto H. Sutter,countries behind the Iron Curtain tions." Since most of the major film stressed the fact that such action vice-president of Vidicam Pictures Corporation, spoke early this week to Thetaconfirms our policy of giving Eu- companies havefiledstipulationsSigma Phi, national professional fraternity of advertising and newspaper women in with the Department ofJustice, rope priority in the present situation. these observers say it constitutes, inPhiladelphia. His topic was "Producing a Good Television Film Commercial." ... Spokesmen for the Armed Forces the minds of the Commission, "an"The Paul De Fur Show," visual demonstration of how to plant and care for roseRadio Servicealso reportedthat admission of guilt." bushes is scheduled for WJZ-TV, at 1:30 a.m., tomorrow, and Saturday, April 28.their stations overseas gave com- Program is sponsored by Jackson and Perkins, Inc. of Newark, through Huber Hogeplete coverage to the MacArthur Coy declined comment ontheand Sons agency. meeting. story. Two news programs are pre- sented daily over AFRS, an initial IN a special remote telecast from Long Beach, Calif., KTTV cameras pictured theprogram when the station first went "Photog" Goes TV arrival of the battleship Missouri at itsfirst port of call since leaving Koreanon the air at 2:00 p.m. and a round- Crime Photographer, well-knownwaters. Special was at 9:00 a.m. with Bill Welsh interviewing the official questup broadcast of fifteen minutes of radio program for the past 10 years,and officers of the 45,000 ton "Mighty Mo." Remote was under the direction ofnews at6:30 p.m.sign -offtime. will make itstelevision bow onBob Breckner, executive director in charge of special events. .. . WOR-TV'sWednesday both these programs and CBS -TV on Thursday, April 19, star-"Telefax News," will be seen from 2:00 to 3:30 p.m., Mondays through Fridays,special bulletins that were flashed ring Richard Carlyle as the "Casey"beginning Monday, April 16. This schedule will be in effect except on Dodgeron the hour reported all develop- of the title role. The program will bedays at Ebbets Field, when WOR-TV televises the games.... Two ten -roundments of the episode and commen- viewed alternate Thursdays, fromboxing bouts bringing four of the nation's welterweights will be aired over CBS -TV,taries from Congressmen. Yesterday 10:30 to 11 p.m., EST. Wednesday, April 18 and 25 at 10:00 p.m. The first scheduled tussle from Detroitthe AFRS carried a re -broadcast of Directed by Sidney Lumet, thewill pit Johnny Bratton against Don Williams. On the 25th, Chico Vejar, unde-President Truman's speech, and fur- show is produced by Charles Rus-feated Stamford, Conn., welterweight will meet Billy Murphy of Brooklynatther news of MacArthur's return to sell,underthesupervision ofSt. Nicks.. .. Special location units of Jerry Fairbanks Productions, this weekthe states. Charles Underhill, general managerin Chicago, began filming "Centennial Pageant," a special video -commercial of CBS -TV, New York. Settings willpicture commemorating the 100th anniversary of the Illinois Central Railroad. The be designed by Bob Markell, withproduction will be filmed in color with black and white prints made for telecasts.... musical background furnished byRep. Arthur G. Klein, (D., N. Y.) has introduced legislation in Washington to permit AVAILABLE APRIL 30 TonyMottola,guitarist;Georgebroadcasting and televising of all proceedings of the Senate and House. The bill Well known network TV executive. Wright, pianist; and Stanley Webb,would also direct the Capitol architect to construct and operate two short-wave editor -producer. woodwinds. Scripts will be writtenbroadcasting stations for the purpose. ... Charles G. Gallard, Jay and Graham by Harry Ingram, Sheldon ReynoldsResearch, Inc., told a group of 150 TV advertisers and agency representatives at Box126 RADIO DAILY by Carter Products, Inc. WLW-D, Dayton, recently that Sunday, Monday and Tuesday are the best days for 1501 Broadway, New York 18,N. Y. and Joseph Rusco11. It is sponsoredTV viewing. He said that Thursday and Friday TV programs get the least attention. E thel Paige Hotel Edison 8 228 West 47th St. Friday, April 13, 1951 'grit Yelc,trisx-Y- RADIO DAILY-TELEVISION DAILY

PLUG TUNES ORDS & USIC PLUG TUNES I 1 By HAL PERSONS Nit! MUSICVILLE GAZETTE-For the first time in11 years, the WNYC Plans Pickup 8MIPin-up famed original Goodman trio consisting of himself, Gene Krupa and Another Teddy Wilson, played together at a radio concert on Martin Block's Of 'Cosi Fan Tutte' THAN I(ARE "Make Believe Ballroom" over WNEW on Sun., April 1. The concert was MORE recorded and sounded so good on the playback that Goodman got the The Canadian Broadcasting Cor- REMEMBER ideaof turningitout onan LP record as a collector's item for the poration's performance of Mozart's 10 Spitzer Published by public, with all the proceeds to go to Fletcher Henderson, now half opera buffa, "Cosi Fan Tutte" on Recordedby paralyzed as a result of a stroke several months ago. A limited edition Wednesday, April 18, will be heard Mecca) over WNYC, direct from Toronto, JENKINS ...... (CaPitall will be distributed by the station in exchange for donations of seven GORDON ...... (MGM) beginning at 8 p.m. Geoffrey Wad- ANTHONY dollars or more. . .. As a promotion for "A Nickel Ain't Worth A Cent RAY ...... dington wlil conduct the CBC Opera

...... (Coral) BILL FARRELL Today," theE.B. Marks Co.,inco-operation with Life Savers, sent Company's AMESBROTHERS by orchestraandchorus. exclusively packages of the candy around with the Decca-Guy Lombardo rendition, and production will be under the Licensed INC. supervision of Terence Gibbs. MUSIC, to show that you could still get something for five cents. ... Looks like BROADCAST Leading roles will be sung by Jane Meredith Willson of NBC "Big Show" fame has quite a timely ditty in Harkness,Elizabeth Benson Guy, -Here Comes The Spring." Victor records has Fran Warren warbling it Jimmie Shields, Bernard Johnson, just as she will do on the "Big Show" on April 22. .. . Leo Feist Music John Sturgess and Marguerite Gig- has had the ditty "Too Late Now" from the MGM flick, "Royal Wedding." nac. "Met" Plans To Revive It BE MY LOVE This makes the second week in a row for the Big Three. ... The Capitol Special interest attachestothis From the M G M picture recording artist, Joe Fingers Carr, is one and the same as Lou Busch. broadcast, since "Cosi Fan Tutte" "THE TOAST OF NEW ORLEANS" Margaret Whiting's hubby Tnthe seven months that Larry Speir has been announced by Rudolph has been with Bourne Music, he has come up with two beautiful Bing, general manager of the Met- ; recorded by ropolitan Opera Association, as a re- tunes. The firstis "Faithful." which is doing ever so nicely, and now vival for next winter's season at the RAY ANTHONY Capitol he has produced a real lulu. This tune had been buried in Bourne's "Met." Stage director will be Alfred LES BROWN Columbia archives for some 17 years when Larry unearthed it. The title, "Unless." Lunt, one of whose most famous Almost every diskery has waxed it, with Eddie Fisher on Victor, Guy dramatic roles was in Molnar's "The BILLY ECKSTINE M -G -M Mitchell on Columbia, Bing Crosby on Decca, Bill Snyder on London Guardsman," a play whose plot is RCA Victor surprisingly similar to that of the MARIO LANZA and Les Baxter and Choir on Capitol. melodious Mozart VICTOR YOUNG Decca * * * *

RECORDS ON PARADE-Twenty new tunes written Decca Records Promotes MILLER MUSIC CORPORATION by the late Russ Columbo were uncovered recently while Bobby Schneider And Buchner Mellin, song publisher, was going through Russ' old trunk in search of some old contracts. Sammy Kaye got wind of the find Theelection ofLeonard W. and asked to record one of them in particular. The tune, "I'm Schneider as executive vice-presi- I HURT INSIDE dent of Decca Records, Inc., has been Yours to Command" waxed by Columbia is already showing on announced by Milton R. Rackmil, FOR EV'RY KISS Dee -Jay preference lists. . . . Marion Maye, the disappearing president. Also announced was the RCA -Victor Records by DOLPH HEWITT thrush, who was being sought all over because of her click with appointment of Louis A. Buchner as ADAMS, VEE & ABBOTT, Inc. the Coral record "I Gotta Find Somebody to Love,"finally vice-president. Buchner, treasurer of thecorporation,willcontinueto 216 5. Wabash Ave. Chicago 4,III. showed up at her sister's in Atlantic City. She had been out Chi- hold that office. cago way. When she gets on the ground again we'll ask her how Schneider, who has been associat- she feels. . . . Let's call this MGM (records) News.(1) MGM ed with the record industry for 25 has announced the signing of Lionel Hampton to a term record- years, joined the Decca organiza- POWDER BLUE tion in 1940 and has served as direc- and ing pact. Contracts were signed this week, with gen. mgr, Frank tor of sales promotion and advertis- Walker and A & R dir. Harry Meyerson acting for the diskery. ing and, since 1946, as vice-president TIE ME TO YOUR (2) Their pressing of Tommy Tucker doing "I Stole You From and general manager. Prior to his APRON STRINGS Somebody Else" is shaping up to hit proportions. (3) They have association with Decca he was gen- eral sales manager and director of Forster Music Pub., Inc. picked four masters from Elmer Willett of Pittsburgh. The tunes Consolidated Film Industries, gener- 1619 B'way, NY 19216 S.Wab. Ave, Chic. 4 are, "Let's Make Up For Lost Time, Baby," "Goodnight," "Strange al sales manager of Brunswick Re- Little Girl," and "Signed Sealed and Delivered." These etchings cordingCorporationandofThe By the Composer of feature The Bill Bickle trio with vocals by Buzz Anson. . . . American Record Corporation. "LaVieEnRose'' Disc jockeys are using a specially prepared diary as local prize "DON'T CRY" for a contest on Dinah Shore's new recording of "What's For Me." 'Friendly Bandstand' On WOR J.J. Robbins has taken over the exploitation of "Across the "The Friendly Bandstand," a full Don Cherry - Decca Wide Missouri." That doesn't mean that they aim to neglect hour of music for easy listening and Edith Piaf-Columbia featuring the nation's most popular HOLLIS MUSIC "Love Me." singers on record, will be heard over W 52nd St., New York 19, N Y. * ** WOR four times a week, Saturdays, Mondays, Wednesdays and Fridays, 0TRY THESE ON YOUR TURN TABLES-I am happy to re- beginning Saturday, April 7. port that "Too Young," which we picked some time ago, has been LORRY RAINE chosen for both the big and little racks. Iprefer the Nat 'King' Cole Discusses Promotion Exclusively on London Records version... . "When You And I Were Young Maggy Blues" Bing & H.T. Hamilton, Jr.,advertising Management of: Garry Crosby (Decca). Just good old fashioned Crosby. ..."What!! salespromotion manager ofthe Snow Crop Marketers, addressed the TIM GAYLE Never Been Kissed" by (Capitol) very funny. ... "Aba Daba Honeymoon" by Hoagy Carmichael & Cass Daley (Decca). Nice rollicking meeting of the Metropolitan Adver- 451 Wrightwood, Chicago 14,III. tising Men last night at the group's version. headquarters, 118 E. 40th St. EQUIPMENT SPONSORS

PRODUCTION BUSINESS

AGENCIES

VOL, 55, NO. 16 NEW YORK, MONDAY, APRIL 23, 1951 TEN CENTS R-TMA ADOPTS19 -POINT SERVICE PLAN MacArthur WelcomeSets Radio -TV Record Heaviest Coverage Fifty TV Stations Form Coast Film Syndicate Suggestions Made Hollywood-Incorporation of Consolidated Television Broadcasters, Inc,, To All Branches In History Given a new television film syndicate with headquarters inHollywood, has been announced by Richard E. Jones, president of the company; also Of The Trade To His Return managing director of WJBK-TV, Detroit. Jones stated that fifty national TV stations in top -market areas are participating members of the new Washington Bureau of RADIO DAILY Epic MacArthur welcome syndicate. Harrison Dunham, formerly of KTTV, Los Angeles, has been Washington -A 19 -point to the City of New York on named executive veepee and general manager. program designed to main- Friday, which was hailed by Present plans call for initial production of VA hours of film per week tain an adequate supply of 7.5 million, was brought di- for 2 weeks, for televising purposes exclusively. Films produced by the syndicate will be sold to member -stations at a cost to each station not replacement parts for TV set rectly to even greater mil- to exceed more than fifty percent of its local rate -card, thereby permit. servicing and to relieve local lions,through the greatest ting station to sell programs locally at a profit. shortages was announced televisionandradiocover- jointly Sunday by the R-TMA age ever accorded any public and the Association of Better event.Well - integrated and Business Bureaus in Wash- coordinated,the MacArthurEditors Asked To HelpNAM TV Program ington and New York. The (Continued on Page 6) (Continued an Page 4) Draw Up TV CodeAdds More Stations Sales Exec. Clubs ABC-TV To Emphasize Washington Bureau of RADIO DAILY Fifty-three television stations in Washington - America's newspa-as many markets are scheduled to Meet Here May 31per editors were asked Friday nighttelecasttheweekly feature TV to aid in drawing up a code of con-newsreel, "Industry on Parade", as Education, Service duct for the medium many of themthe program this week goes into its Over 2,000 delegates from 16,000regard as a rival. third 13 -week cycle of production. Emphasis on educational and pub- members of Sales Executives Clubs Senator Estes Kefauver, address-This represents an increase of tenlic service features will be noted by located throughout the U. S., willing the American Society of News-stations over the original 43 carry-ABC-TV network in its summer pro- attend the 16th Annual Conventionpaper Editors in convention at theing the public service series of thegramming, it was announced over of National Sales Executives, to beHotel Statler was asked a questionNational Association of Manufac-theweek -end.Prominent among held at the Waldorf-Astoria Hotel inwhich,byinference,raisedtheturers when launched six monthsvideo offerings for the summer is a New York May 31 through June 2.question of the ethics of commercialago. 13 -week series of half-hour filmed A hard-hitting action -packed pro-televisionandradiomicrophones Local sponsorship is reported intelecasts,titled,"Industriesfor gram,including speeches by top (Continued on Page 6) (Continued on Page 4) America," depicting the great poten- (Continued on Page 7) tial in war, as in peace, of industry, AAAA Elects Brockway RCA Inaugurates Drive (Continued on Page 7) WNBT Expands ScheduleChairman Of The BoardTo Up Service Standards Of Daytime Television FCC's Sterling Urges LouisN.Brockway,executive Camden, N. J.-The RCA ServiceImproved Spectrum Plan Beginning today, WNBT isex-vice-president of Young and Rubi-Co. last Friday attempted to enlist panding its daytime TV schedule,cam, was elected chairman of thethe aid of thousands of RCA Victor Dallas, Tex.-FCC Commissioner Monday through Friday, with theboard of directors of the Americantelevision dealers in a campaign toGeorge E. Sterling called for an or- addition of four new programs to itsAssociation of Advertising Agencies,achieve higher standards for TVderly long-range plan embodying line-up. Signing on at 10:30 a.m. theat elections climaxing the AAAAservicing throughout the industry. thescientificapplicationsof new station continues until the start of33rd annual meeting held over the E. C. Cahill, president of the corn -techniques for use of the radio spec - (Continued on Page 5) (Continued on Page 5) (Continued on Page 2) (Continued on Page 2)

Fifth Anniversary Exhibitors Hail Convention Radio Is Here Tex andJinxMcCrarycele- Boston-Mrs. Saul Wallen at brated their fifth anniversary in the WCOP studios here, last Wed- radio Sunday with a special pro- As NA_RTB's Best To Date nesday night, got so heated over gram featuring excerpts from the the discussion of the MacArthur pastyear'sinterviews. Among Chicago-Summing up the four -pleased with theconvention. We dismissal, that she wouldn't leave those heard were Jimmy Durante, day NARTB convention here, ex-found delegates eager to buy top the studio to have her baby un- Mayor Impellitteri, Irving Berlin, hibitors were unanimous intheirprogram material on an economical til one of the station's engineers Ray Robinson, Bernard Gimbel. opinion that this has been the mostbasis.It was indeed an excellent gave her a portable so she could JudyHolliday,MaryMartin. successfulassociationmeetingtoconvention." hear therestof the broadcast. date. A representativeofAssociated TallulahBcmkhead,andMar- Reuben Kaufman of Snader Tele-Program Service commented "We Oh yes, Mrs. Wallen had a baby guerite Higgins. scriptions voiced the general feelinghave been exhibiting at the conven- girl. of exhibitors saying, "We are very (Continued on Page 2) Monday, April 23, 1951 2 RADIO DAILY TELEVISION DAILY

111151 Wes NARTB'S Convention Y alagt COMMG ADD GOMG Established Feb. 9, 1937 Lauded By Exhibitors

Vol. 55, No. 16 Mon., April 23, 1951 10 Cts. JOHN HURLBURT, manager of TV audience DOUG MacNAMEE, producerofMargare (Continued from Page 1) promotion for NBC, has returned from Phila-Arlen's radio show on WCBS, has left for Washtion for six years and this is by far JOHN W. ALICOATE : : Publisherdelphia, where he spoke at the luncheon meet-ington, where he will do two weeks of dutythe most fabulous one ever." ing of the Junior Advertising Club. with the Naval Reserve, in which he holds the Editor Speaking for Standard Radio, John FRANK BURKE rank of lieutenant. Devine said, "This has been the best MARVIN KIRSCH : Business Manager MORT NUSBAUM,of WHAM,Rochester, N. Y., left by plane over the week -end for a KEN SPARNON,field representativeforconvention since 1946 for us. We Published daily except Saturdays, Sundaysholiday at Miami Beach. BMI, on Friday was guest lecturer at the radiofound a great deal of buying interest and Holidays at 1501 Broadway, New York, andtelevisionclassesoftheUniversityof (18), N. Y., by Radio Daily Corp., J. W. JUDSON BAILEY, Columbia network sportsRochester. in both radio andTV.The whole Alicoate, President and Publisher; Donald M.staffer, has returned from Detroit, where he four days has been tremendous." Mersereau Treasurer and General Manager;directed the network's television broadcast of CHARLESN. COLLEDGE, chief engineer of "This has been a very good con- Marvin Kirsch, Vice - President; Chester B.thebout between Johnny Bretton and DonNBC operations, Washington, left the NARTB Bahn, Vice-Pres.; Charles A. Alicoate Sec'y.Williams. convention in Chicago on the double quick tovention with a lot of business," is Reentered as second class mattr, Septem- handle the broadcast of the MacArthur wel-the opinion of Pierre Weiss of Lang - ber15,1950atthe PostOfficeat New ERNIE GLUCKSMAN, producer of the Martincome in the Capital. Worth. "People are definitely in a York, N. Y., under the Act of March 3,and Lewis show for NBC, on Saturday was in buying mood. Business is much bet- 1879.(Originally entered assecondclassChicago, originating point of the program on RICHARD BRAHM, accountexecutiveat matter on April 5, 1937). Terms (Postagethat day. WMCA, leftFridayforNaples,Fla.,whereter than last year." free) United States $15.00 one year. Foreign, for two weeks he will pursue the tarpon. AnRCArepresentative said, "This $20.00. Address all communications to Radio ED DODD, creator of the "Mark Trail" radio is the biggest year we have ever Daily,1501Broadway, New York,(18),comic strip character sponsored on Mutual by ROSEMARY SCHLACK, musiclibrarianathad at anNABconvention." N.Y. Phone WIsconsin7-6336,7-6337,the Kellogg Company, arrived in New York yes-KEX, Portland, Ore., is spending a three-week 7.6338.Cable address: Radaily, New ork. Magnechord, Azrael andMusi- terday.He'll be here for about four days. vacation in her home town of Davenport, Iowa.color also reported a greater turn- WASHINGTON BUR EAU BRIAN DONLEVY today will leave New York HELEN SIOUSSAT, director of talks for CBS,out than in previous years with busi- BillBailey for Chicago. last week was in Washington, D. C., on busi-ness very much improved. Office: 1142 National Press Building ness. Telephone: Metropolitan 0823, 0824. H. V. KALTENBORN, commentator on NBC, Naylor Rogers of Keystone Broad- Residence: 4315 Russell Ave., Mt. Rainier, Md. arrived Friday from Chicago. aboard a United WALTER WHITE, JR., president of Commo-casting Company said, "This is the Telephone: Warfleld 4462. Airliner. dore Productions, Hollywood, and his wife, whomost successful convention we have WEST COAST OFFICES is SHIRLEY THOMAS, producer of the Clyde Ethel Rosen HAL NEELY, of the Allied Record Manufac-Beatty Show, have returned from a three-weekever had. We had twice as many in- 6425 Hollywood Blvd. Phone: Gladstone 8436 turing Co., Hollywood, planed to Chicago tovacation in Honolulu. quiries as last year." CHICAGO BUREAU confer with K. R. SMITH, manager of Allied's Ginny Evans, Manager plant in New York. ALBERT CREWS, DR. CLAYTON T.GRIS- Wage 10 Years Old Suite 3013, 333 No. Michigan Avenue WOLD and REV. CHARLES SCHMITZ, allof Phone: Franklin 2-3238 LESLIE S. PEARL, Batten, Barton, DurstinetheProtestantRadioCommission,havere- Syracuse, N. Y.-April 21st mark- ROME BUREAU: John Perdlearl, LudovlsiIS. & Osborne executive, andhiswife, whois turned from Atlanta,Ga., wherethey con-ed the 10th anniversary of WAGE. PUERTO RICAN BUREAU: AntonioAlfonso, MARGARET SPEAKS, concertsoprano,haveducted a Religious Radio Workshop. Highlighting the festivities was a Edifielo Oelwa. San Juan, P. R.; P. O. Box 3385;left for Europe. ROBERT J. McANDREWS, managing directorWAGE "familyparty,"at which Telephone: 2-2303. of the Southern California Broadcasters Asso-present and former staff members FCC's Sterling Urges ciation,in Chicano last week for the con-were guests of the management at vention of the NARTB. a cocktail party and dinner in the Improved Spectrum Plan CORA and BIL BAIRD last week werein Philadelphia for the opening of "Flahooley,"Cavalier Room of the Hotel Syra- FINANCIAL (Continued from Page 1) new musical. cuse. (April20) trum in an address Friday night be- fore the Southwestern Institute of NEW YORK STOCK EXCHANGE Net Radio Engineers convention here. High LowClose Chg. Pointingtotherapid develop- ABC 123/4 123/4 123/4 ments in radio uses, particularly in Admiral Corp. 241/1 233/4 241/4+ 1/s safety and communications services, Am. Tel. & Tel 154 1533/41537/8 14, CBS A 32% 323/8 32%- 1/2Sterling said that unless the United CBS B 317/8 317/8 317/g States has a plan, based on a long- Philco 24 231/4 24 1/2 range viewpoint, "We will fail to RCA Common 191/2 191/4 191/2+ 1/2 realize the potential benefits which Stewart -Warner 17% 177/4 17% have been made available to us by Westinghouse....393/8 391/8 39%+ 1/2 Westinghouse pfd. 99 99 99 the radio engineering profession." Zenith Radio 66% 643/4 66%+ 13/e Sterling traced the history of the NEW YORK CURB EXCHANGE radio spectrum's use, dating from DuMont Lab. 17% 17% 17% 1/3 Hazeltine Corp. 241% 241% 24% 1/4 the early part of the century to the Nat. Union Radio 4% 4% 4% Atlantic City conference in 1947, and OVER THE COUNTER said that because of the many new Bid Askedtechniques, use of the radio spec- Stromberg-Carlson 121/2 14 trum is changing almost momentar- ily. The United States is concerned, RCA Inaugurates Drive he said, with getting the maximum use of the spectrum in light of the To Up Service Standardsnew developments. (Continued from Page 1) pany, said the three-month cam-General Mills Sportscast paign will supplement the company's over-alltechniciantrainingpro-To Follow 'Game Of Day' gram. He said it is being spurred by Chicago-General Mills has picked a prize competition among the vari-up thesponsorshipofthefive- ous RCA service branches with aminute sports resume which follows special trophy to be awarded in each"The Game of the Day" on the of four groups by Frank M. Folsom,Liberty baseball networkfor president of RCA. Wheaties,BartonR. McLendon, chairman of the board announced yesterday. The program, which was negotiat- You get a lot for a little* ed by Edmund Burke, vice-president WFIL of Liberty incharge of national 560 kc PHILADELPHIA sales, will be known as the "Wheat-'MORE LISTENERS -PER -DOLLAR than any TV or radio station In Baltimore ies Five -Minute Scoreboard," and Buy selling power, will feature scores and highlights Not power alone! from outstanding games. McLendonSEE YOUR HEADLEY-REED MAN TODAY FOR THE WHOLE W -I -T -H STORY ABC Affiliate-Rep: The Katz Agency and Tom Malarkey will announce. 4 Monday, April 23, 1951 RADIO DAILY-TELEVISION DAILY

R-TMA Announces NAM TV Program 19 -Pt. Service Plan Adds More Stations

(Continuedfrom Page 1) (Continued from Page1) two organizations recommended a increasing numbers, accordingto long-range program be undertaken G. W. (Johnny) Johnstone, NAM's to inform the public of factors in- Radio and TV Director. Many met- volved in purchasing and servicing ropolitanpublicschoolsystems TV sets and that steps be taken to By SID WHITE throughout the nation, he added, bring to the attention of local edu- lifita About Manhattan. .. ! are using the filmed programs regu- cationalinstitutions theopportu- larly for in -school showing follow- nities for trained service personnel WEEK -END CUFF NOTES: Chalk up some heady thinking ing telecast over the station in their and the need for training courses on the part of Torn McFadden, youthful manager of KNBH, Los Angeles. area. in vocational and trade schools. Not content with just waiting for the kinescopes on Gen'l MacArthur's As conceived by Johnstone, "In- Therecommendationsresulted Washington speech to reach the coast, Tom chartered a special plane dustry On Parade"issimilar in from conferences held in Chicago by format and story treatment to an members ofthe R-TMA service and flew to Omaha with his own kine equipment. He setitup at orthodoz newsreel, but its subject committee, headed by E. W. Mer- WOW -TV, got all the shots he wanted and flew back, developing it on matterisundated andis drawn riam of the Allen B. DuMont Lab- the way. Result: KNBH licked all the other non -cable stations on the entirely from the field of American industry and business. A minimum oratories, and Better Business Bu- coast by four hours. .. .Gen'l MacArthur has been offered a fabulous reau representatives headed by K. of four stories comprise each 15 - B. Wilson, executive vice-president fee-one of the biggest royalty advances of all time-to put his memoirs minute reel, taking viewers through of the National Better Business Bu- between covers.(If he accepts, howz about calling him Gen'l Mac - industrial plant gates and behind reau. Willson and F. E. Smolek of Author°) After effects of Kefauver TV: Al Capone stories are now the scenes in the actual manufac- ture of products.Human interest Zenith Radio Corp., headed sub- . .. No Biz Like Showbiz dep't: More gag writers now being revived. storiescenteringaboutworkers, committees which drew up the pro- have press agents than comedians. The reason's simple: They pay better posals, all of which have been ap- communities and management fre- proved by the R-TMA board of fees, and ... most of them are ex-p.a.'s. ..Summaries of MacArthur's quently are used.Developments in speech in Washington will be carried in the 30 or more languages used thenation'sdefensemobilization directors and the Better Business and production play an important Bureau board of governors. by the Voice of America throughout the world.... Who sez radio is part in the series. Following are the joint recom- dead? Lee Segall, owner of KIXL, Dallas, Texas, who's in town this mendations to manufacturers, dis- Production of the NAM series is tributors, dealers and service con- week, reportsthatAmerica'slongest sponsored program(12hours handled by NBC-TV News, utilizing tractors: nitely, 7 nites a week) is now in its 3rd year on his station and pulling its nation-wide camera coverage to- Itis just as big as when it started. (Sanger's Dep't Store is the sponsor-and gether with its laboratory and edi- recommendedto TV set torialfacilitiesin manufacturers that they: on FM yet!) its New York (1) Set up a provision for supply- headquarters. ing set owners with replacement * * * * Following isa complete listof IMPressions: Martin Block: WNEWsworthy. ... Ted TV stations currently carrying the parts and tubes on an adequate program: quota basis related to production. Collins: Gridiron -man.. . . : Wynngenuity.. . . Sid WNBT, New YorkCity:WBEN-TV, (2) Expand the use of non-critical Caesar: SuperlaTV. . . . Jerry Lester: By George.. . , Jimmy Buffalo; WRGB, Schenectady; WHEN, materials. Durante: Wizard of Schnoz.. .. Versatile Varieties: TVV. Syracuse; WHAM -TV, Rochester; WKTV, (3) Continue to improve quality Utica; WNBF-TV, Binghamton; WBZ-TV, and inspection controls so asto * * * * Boston: WNHC-TV, New Haven; WJAR- TV, Providence; WDTV, Pittsburgh; obviate unnecessary complaints. AROUND TOWN: Ed Herlihy, who did a bitof amateur WCAU-TV, Philadelphia; WBAL-TV, Bal- (4) Minimize circuit changes with wrestling while a student at ,willtackle Gene (Mr. timore; WNBW, Washington: WSAZ-TV, Huntington; WDEL-TV, Wilmington; WSB- due consideration to availability of America) Stcmlee, ifit can be arranged, next month for the benefit of TV, Atlanta; WAVE, Louisville; WMCT, replacement parts. Memphis; WTVR, Richmond; WTVJ, (5) Furnish substitution data to the Greater New York Fund. (Of course, it's all in fun, kiddies. At least, Miami; WMBR-TV, Jacksonville; WTAR- the trade for tubes and parts. Ed hopes so!)....Earl Wrightson has been invited to sing at the TV, Norfolk; WBTV, Charlotte; WFMY- TV, Greensboro; WBRC-TV, Birmingham; (6) Develop more equitable dis- Nat'l Press Club Dinner for ASCAP on May 3rd. When the gents who WSM-TV,Nashville;WWJ-TV,Detroit; tribution of components for repair write the nation's songs invite you, brother-that's really an orchid. WKZO-TV, Kalamazoo; WLAV-TV, Grand and replacement purposes through Rapids; WNBR. Cleveland; WLW-T, Cin- . Jack Overall, Mutual's Eastern sales manager, comes from the same cinnati; WLW-C, Columbus; WLW-D, Day- closer cooperation within the indus- ton; WJIM-TV, Lansing; WNBQ, Chicago: try. home townasGen'lMacArthur's wife-Murfreesboro,Tenn.Lived WTTV, Bloomington; WFBM-TV, Indianap- (7) Refrain from shippingsets right next door, as a matter of fact.... Sarah Vaughan, the real -gone- olis; WOC-TV,Davenport -RockIsland; without complete complement of KSTP-TV, St.Paul; KSD-TV, St. Louie: gal, will be gone all Summer-chanting her Columbia recording hits for WOW -TV,Omaha.KPRC-TV,Houston; tubes. servicemen all over in Europe.... Geo. Scheck is building a hot young KOTV, Tulsa; WKY-TV, Oklahoma City; Itis recommended to tube and WDSU-TV, New Orleans; WBAP-TV, Fort parts manufacturers that they: property for himself in 8 -year -old Kenny Sharpe. Kenny's made so many Worth; KEYL, San Antonio; KNBH, Los Angeles;KFMB-TV,SanDiego; KRON- (1) Increase the standardization guest shots ontopshows that one of the nets wants to buildashow TV, San Francisco; KDYL-TV, Salt Lake of tubes and parts. around him-with adult stooges... . The Andre Baruches (Bea Wain) City; KING -TV, Seattle. (2) Expand the use of non -critical named her Bonita Joy. materials utilized in manufacturing.pair and replacement parts or re-TeeGarden To Chicago (3) Develop more equitable dis-quire contracting service companies Lewis C. TeeGarden, western of- tribution of components for repairto do so. ficer of Standard Radio Transcrip- and replacement through closer co- (2) Replace components in shorttion Services, has moved to Chicago operation within the industry. supply on a turn -in basis only into direct selling in the midwest and

(4) Continue to improve specifi-extreme cases. to work on sales efforts of United WFIL cations for better service and longer (3) RecognizeandfulfilltheirTelevision Programs, Inc.,an- 560 kc PHILADELPHIA life of television components. obligation to the purchaser in ob-nounced Gerald King, president of Itisrecommended tosetandtaining parts and service. both Standard and United. Operating at 560 kilocycles, parts distributors that they: Itis recommended to television (1) Maintain an inventory of re-service contractors that they: WFIL's 5,000 watts provide pair and replacement parts adequate (1) Make every effort to keep an The Land of the Free coverage equal to 100,000 for the needs of their dealers. adequate stock of tubes and parts. watts at double the fre- (2) Replace components in short (2) Maintain adequate stock rec- Dramas of American Opportunity supply on a turn -in basis only inords from which to order. This week: Henry Wadsworth quency ...1120 kilocycles. extreme cases. (3) Educatecustomersonthe Longfellow-Writer Itis recommended to televisionproblems involved in TV service. It's a Donald Peterson Production for ABC Affiliate-Rep:THE KATZ AGENCY dealers that they: (4) Give reasonably prompt ser- The Harding College National Program (1) Keep an adequate stock of re-vice; try to keep appointments. 140000 100IX 1°U Petroit 1.t9

The fa oit mai ket is easy to sell. Just in - elude a buying to give your sales story the backin that has b en welcomed into Detroiters'

How ell?J ask The J. L. Hudson Corn - pany an hr 'g morning program for 16 consecuti . they've sponsored the

11 o'clock va Watches . . . WWJ was the firstVIE. the, now -famous Bulova time .1 imimo iry signals, and th to do sfor 24 unbroken years. Or ask the moreth14-1 -d ),i1 rs who, in 1950, spotted their sales message ,or markedsuccess.

You too can participate in th J and give YOUR product story its maximum selling pow

FIRST IN DETROIT Owned and Operated by THE DETROIT NEWS

National Representatives: THE GEORGE P. HOLLINGBERY COMPANY

Associate Television Station WWJ-TV

AM- 950 KILO YCLE -5000 WATTS FM-CHANNEL 2 -97. MEGACYCLES Monday, April 23, 1951 RADIO DAILY-TELEVISION DAILY 'Formal' Questioning In Chicago AGENCIES PROMOTION

SHAW AND SCHREIBER, INC. Tie-up With Film Debut Philadelphia, have been named "Queen for a Day," Robert Still - by Metalcraft Products Company of man's production whichisbeing the same city to handle advertising released by United Artists, smashed for its fluorescent lighting fixtures. every existing boxoffice record at the Lyric, Ritz and Carver Thea- ANDERSON, SMITH AND ters in its world premiere last week CAIRNS, LTD., Canadian subsidiary in Waycross, Ga. The triple record of Anderson and Cairns, have op- climaxed an unprecedented cam- ened a Toronto office in the Bank of paign by Lyric Theater manager Montreal Building, with R. V. Birt- John Harrison and UA exploiteer whistle in charge. Howard Waugh, with full national facilities of the Mutual Broadcasting IRVING BERK COMPANY have System used for advance plugs and been appointed by Cyma Watch a complete on -the -spot broadcast of Company. Newspapers, magazines, all premiere activities, through tie- radio, television and trade papers up with the national MBS "Queen will be used. for a Day" program. Station WAYX, local MBS outlet, devoted practically LONDON ADVERTISING AGEN- all its broadcasting time to the film CY, Newark, have been appointed and the premiere, and MBS stations by Arcturus Electronics Co., of the in all nearby towns carried running same city, for handling advertising cross -plugs for a week before open- of television tubes. ing. Following local broadcast, the premiere was re -broadcast nation- KELLY-KRA1VIER, INC., advertis- ally over the network. ing and public relations agency, has National advertisers tied in with resigned or transferred all accounts the broadcast cooperated with the preparatory to closing. filmpremiere through streamers, roadsigns,newspaperadsand WILLIAM A. GORDON, advertis- heralds, and window displays. The ing manager of Schieffelin and Com- largest street parade ever seen in pany's import division, is recalled to that section was staged to celebrate active duty in the Air Force, and the event with Governor Herman is on leave of absence from his job Talmadge featured init. Full wire for the length of his service recall. service coverage was given all the Haven T. Waters has been trans- special events run in conjunction ferred from the sales department to Sen. Estes Kefauver, main speaker at the 10th Anniversary Party of with the premiere. do promotion. the Radio Pioneers held during the NARTB Convention in Chicago, finds himself answering questions. Here, the quizzer is the Mutual net- EDWARD L. SMITH has joined work's famous trade mark, "Mr. Plus." Others in the photo also inter- WNBT Expands Schedule the San Francisco office of Edward viewed are Justin Miller, retiring president of the NARTB, and Wayne Of Daytime Television Petry and 'Company. Coy, Chairman of the FCC. Dr. (Continued from Page 1) FOOTE, CONE AND BEDDINGAAAA Elects Brockway Tyson Will Join network programming scheduled for INTERNATIONAL hasbeenap- Chairman Of The Board Radio Free Europe Staff3 p.m. pointed to handle the Greek Tourist The quartet of new shows, "Find- account. It will be directed from the (Continued from Page 1) Dr. Levering Tyson, who recentlyers Keepers," "Kleiglights and Foot- agency's London office. weekend in White Sulphur Springs,resigned as president of Muhlenberglights," "Shopper's Showcase" and W. Va. College, has been appointed director"EditorialPage"supplementthe MAX TENDRICH has been named Other officers of the board com-of the division of intellectual coop-station's established programs, "The director of media, radio and tele-prise John P. Cunningham, execu-eration of the National CommitteeKathi Norris Show," "Date In Man- visionof Weiss and Geller, suc-tive vice-president of Cunninghamfor a Free Europe. In this capacity,hattan," "The Josephine McCarthy ceeding Lester J. Mallets. He hasand Walsh, vice-chairman of AAAA;Dr. Tyson will head the Committee'sProgram" and "Matinee Theater." been with the agency since 1942.Wilbur Van Sant, president of Van -cultural relations program both here The new quarter-hour program, Dorothy Wender has been appoint-Sant, Dugdale and Company, secre-and abroad. "Editorial Page" offers a selection of ed space buyer. tary -treasurer. The Committeeoperates Radiofilms on a chosen topic, and opens Directors -at -large include WilliamFree Europe to refute Communistthe programming day. "Shopper's LOUIS BEZARD has resigned asR. Baker, Jr., president of Bentonlies and propaganda, supplementingShowcase" is a new series designed vice-presidentof Parfume Schia-and Bowles; B. C. Duffy, presidentthe aims and purposes of the Voiceto keep homemakers posted on the parelli and is temporarily maintain-of BBD&O; andE.S.Sylvestre,of America. latest shopping buys, and is sched- ing an office at 'Robert W. Orr andpresident of Knox Reeves Advertis- Dr. Tyson was active in the ad-uled from 11:30 to 11:45 a.m. Fea- Associates, 4 W. 58th St. ing, Inc., Minneapolis. Directors rep-ministration of Columbia Universityturing Ben Grauer as emcee, "Kleig- resenting AAAA sectional councilsfor over 20 years, and was presidentlights and Footlights" deals with the include New York, Fletcher D. Rich-of Muhlenberg since 1937. Formerlytheatrical arts, and is telecast from IRVING SLOAN has been ap- 11:45 to 12 noon. Films and inter- pointed manager of the print mediaards, president of Fletcher D. Rich-he was with the Carnegie Corpora- ards; New England, George C. Wis-tion of New York as its director ofviews will be used to provide view- departmentofDancer -Fitzgerald -well, ers with a behind -the -scenes look at Sample,Inc. treasurerof Chambers andNational Advisory Council on Radio Associated with theWiswell, Boston; Atlantic Council,in Education. stage, screen and television. agency since 1947, Sloan was chiefWesley M. Ecoff, president of Ecoff New Type of Quiz Offered print buyer on Procter and Gambleand James, Philadelphia; Michigan,Holbrook, president of Compton Ad- A new type of quiz show is in- accounts. F. W. Townshend, vice-president ofvertising; Winthrop Hoyt, chairmanaugurated with the fourth new pro- Campbell -Ewald Company; Centralof the board of Charles W. Hoytgram, "Finders Keepers," in which GREY ADVERTISING AGENCYCouncil, Rolland Taylor, vice-presi-Company; Gordon E. Hyde, presi-contestants attempt to find the mis- announces the appointment of Juliendent of Foote, Cone and Belding,dent of Federal Advertising; Earletake in scenes dealing with current Field as vice-president and creativeChicago; and Pacific Council, L. C.Ludgin, president of Earle Ludginevents, music, sports, arts and other director. Previously he was withCole, partner in L. C. Cole Company.and Company; Lawrence L. Shen -leading newsoftypicalinterest. William Esty and Company in the FredericR.Gamble,president,field, president of Doherty, CliffordTelecast from 2 to 2: 30 p.m., it offers same capacity, and was also for-continues in office for another year.and Shenfield; and Henry M. Stev-the at-home audience an opportunity merly associated with Lennen andAlso continuing in office are the fol-ens,vice-presidentofJ.Waltertoparticipateintableaux staged Mitchell. lowing directors -at -large: Robert D.Thompson Company. especially for them. 6 Monday, April 23, 1951 RADIO DAILY-TELEVISION DAILY

MacArthur WelcomeA Report, An Address, A Valedict"YEditors Asked To Help Sets Radio -TV Mark Draw Up TV Code

(Continued from Page 1) (Continued from Page 1) Story is one of the finest jobs of enteringCongressionalcommittee modern reporting and news coverage rooms. ever demonstrated, only achieved WhatabouttheConstitutional through the all-out efforts of the en- rights of the witness summoned be- tire radio and TV industry, working foreaCongressionalcommittee together in synchronized harmony which has granted television and ra- in the interest of public service. diocoverage,thecrimeprobing MacArthur as top figure inthe Senator was asked. news, held a greater TV audience "We are hopeful," replied Sena- than even the recent Kefauver hear- tor Kefauver, "that we soon will ings, as shown by C. E. Hooper rat- have the language of the Supreme ings, which evidenced a 43.6 rating Court to guide us in this matter." in TV homes in New York during The Tennesseesolonexplained Friday's parade, or 99.1 share of the that suits already had been started audience. Hooper reporteda48.7 in the District of Columbia courts, rating for the telecast of Thursday's which raised this issue. He inferred Congressionalspeech.Comparison the final decision undoubtedly would figures with the recent Kefauver in- rest with the Supreme Court and vestigations shows 34.3 rating for the added he and his committee were Tuesday morning telecastofthe eager to get such an expression. hearing. Average Hooper rating for Solicits Suggestions morning TV is 5.7. Public interest in Meanwhile, Senator Kefauver told the top news of the day was further thenewspapereditors,Congress evidenced with a Hooper rating of would welcome suggestions from 47.4 for Thursday night's telecast of their group to help guide it in for- MacArthur's arrival at Idlewild Air- mulating a "code of conduct," which port, which was aired only by the such committees as his own already DuMont network. had felt necessary. Senator Kefauver Co-ordination Extraordinary brushed away any criticism of past Co-ordination of the television in- admissions of the microphone to a dustry's pool telecasts of the huge seat at the press table alongside of all-out reception for the General pencil -wieldingreporters,byde- carried warmth, and tumultuous dra- claring he believed his committee ma of the largest city in the world had been entirely "fair" in the use directly to many who have never that had made of the "mysterious been able to attend the big city's new medium." welcoming reception to visiting dig- nitaries - functioning at top-level Annual Peabody Awards news, educational and public service value to millions. This could only Luncheon on April 26 have been achieved throughthe working co-operation of the TV in- General Douglas A. MacArthur, as seen by millions of television Annual Peabody Awards Lunch- dustry, with DuMont co-ordinating viewers who turned in the anxiously -awaited address to Congress. eon will be held on April 26, at 12:30 the entire project under the direc- This photo was taken from the screen in Du Mont's master control p.m. at the Starlight Roof of the tion of Harry Coyle, director of re- room at 515 Madison Avenue, during the 40 -minute speech, which Waldorf-Astoria. The11thyearly mote operations. was telecast on a pool feed basis from Washington, D. C. event will herald top honors in ra- The gigantic Operation MacArthur dio and television broadcasting. Ed- was successfully completed with thetechnical director, one video opera-Amperex Has New TubewardWeeks,editorofAtlantic stations' mobile units located at dif-tor, one audio engineer, one spare Monthly, who is chairman of the ferent vantage points along the par-engineer, driver, program director, For Transmitting PowerPeabody Awards Advisory Commit- ade route. WOR's mobile unit wasassociatedirector and announcer. tee, will announce the winners at stationed at Bowling Green, ABCThe Master Control section involved The Amperex Electronic Corpo-the event. outside the Singer Building whiletwo associate directors and three en-ration has announced the produc- All seats at the luncheon will be CBS operated from City Hall. Allgineers in the TV studio. tion of the world's highest powerreserved, with tickets now obtain- pictures were routed to ABC and fed In addition to the millions of TVair-cooled transmitting and powerable at the Radio Executives Club to its emergency lines, monitored byviewers of the live and re -broadcasttube, Type AX -9906R/6078, with aof New York, 30 Rockefeller Plaza. ABC's Master Control, and then fedshows of New York's MacArthurplate dissipation of 45 kw and aSeat and tables will be assigned in to AT&T, which, in turn, fed it toDay, there were millions of radio lis-weight of only 66 pounds. order of receipt of checks. For res- other stations, completing the rapid-teners.His Thursday Washington This new tube's remarkably highervations, checks should be mailed fire technical delivery of the on -the -speech was thehighlightoftheratio of plate dissipation to weightto Claude Barrere, 3948 Grand Cen- spot coverage. week-long top news figure on theis obtained by virtue of the facttral Terminal, 17. Nine Cameras Used radio, being covered by radio pick-that it employs new, high efficiency A total of nine mobile camerasup and following from the momentradiator fins and a unique air flow were used, with each network fur-of his dismissal on April 11, his sub-chamber. High velocity air isdi-KBS 1st Quarter Volume nishing a TV commentator, includingsequent departUre from Tokyo, ar-verted in the assembly into a num- Double That Of 1951 such top names as Taylor Grant, El-rival in San Francisco and then hisber of parallel paths, thus minimiz- mer Davis, Allen Jackson, Edwardhistory -making appearance in theing the total pressure. Designed for Chicago-The volume for the first R. Murrow,JohnWingateandEast. The State Department's over-high power transmitter and indus-quarter of this year is three times others. Indicative of the behind -the -seas radio beamed a 'live' broadcasttrialapplications, the triode pro-the volume of the first quarter in scenes manpower of the industry'sof his Thursday speech to Tokyo andduces an output of 108 kw at 15 meg-1950, Sidney J. Wolf, of Keystone skill directed at completing the pro-the Far East, and also sent broad-acycles and is intended for oper-Broadcasting System, reportedat ject is exemplified by ABC, whichcast highlights of it in 30 differentation up to a maximum frequencyIBS headquarters at the NARTB had a total of 36 technicians. Theselanguages around the world through'If 30 megacycles. convention last week. Wolf added included four master control,fivethe Voice of America. that as of April first the network is film projectionists, two at the Em- Columbia Records will issue to- Stork News carrying more than twice as many pire State transmitter, three Vitapix,morrow a complete recording of the Chicago - The WBBM newswriteraccounts as carried on April 1 1950. three at various switching points,MacArthur address. andnightnewsroomsupervisor, Continuing on an optimistic note, three in the studio, eight handling WOR and other networks haveGeorge Faber, has a new son. FaberWolf said that the office staff of Key- commercials, with each mobile unitalso transcribed the speech, whichreportsthatthe baby has darkstone is double what it was a year occupied by three cameramen, onewill be released to the public. brown hair and weighs 7 lbs., 51/2 oz.ago. Monday, April 23, 1951 7 RADIO DAILY-TELEVISION DAILY

Sales Exec. Clubs ABC-TV To Emphasize Meet Here May 31 **TELE TOPICS** Education, Service

(Continued from Page1) THE TV version of "Strike It Rich" will make its bow Monday, May 7, from (Continued from Page1) government andbusinessleaders 11:00 a.m. to noon. Itwill be across-the-board, sponsored Mondays, Wed-including shipping, railroads, public will emphasize the theme of thenesdays and Fridays by Colgate -Palmolive -Peet. Warren Hull will emcee theutilities, commercial fishing, forest- convention, which is "Mobilizing theshow.... Sun Oil has installed table model TV sets aboard eight of its coastalry, rubber and food. Virtually every Power of Sales Management inatankers for its personnel operating the east coast and inland waterways.... important facet of American indus- Defense Economy." Paul H. Raymer Co. is now mailing a weekly newsletter reporting national spottry will be represented in this series. Government leaders to be heardactivity to all radio and TV stations they represent.... A new series of six Another 13 -week series, "America include Warren B. Austin, Unitedvideo announcements for Blackstone Cigar Company has been scheduled forin View," will give a broad "televi- States representative to the Generalfilming by Eastern mobile crews of Jerry Fairbanks Productions. ...John K.sion eye" view of the highlights of Assembly of the UN, and W. StuartTerres, managing editor of Audubon Magazine, will discuss "Hibernation" oninteresting American communities, Symington, chairman of the NationalWOR-TV's "Outdoors Unlimited" on Tuesday, April 24, at 8:30 p.m....Busteraccenting the great natural wealth Security Resources Board. Syming-Crabbe has made a record album of four sides of the basic exercises in whichand beauty of such states as New ton will speak at the luncheon onhe instructs TV viewers on program also over WOR-TV... . Cornelia OtisMexico, Florida, Arizona, Utah and Saturday, June 2, on "Selling andSkinner, the celebrated dramatic impressionist, will be the special guest onCalifornia. The program will also Security." Mr. Austin will addressDon McNeill's TV Club, Wednesday, April 25.... Buddy Rogers and Freddyfeature selected shots from travel the closing banquet that evening onMartin headline the "Cavalcade of Bands" show this Tuesday night over WABD.films taken in Canada and Bermuda. the subject, "Selling Freedom to thePresented by Drug Store TV products, the musical stanza is seen each week from Other programs in the summer schedule,produced World." 9:00 to 10:00 P.M.... United Artists' new TV mystery program, "The Great bysomeof Top Executives to Attend Merlini." has been signed for sponsorship by the Falstaff Brewing Co. ofSt.America's great industries include Among the top sales, marketingLouis for the five TV markets comprising New Orleans, Omaha, Memphis, St."Democracy'sMight,"a13 -week and publishing figures who will be series of filmed telecasts produced heard during the meeting will beLouis and San Antonio. through the cooperation of the Arm- Ken K. Doscher, sales vice-president * * ed Forces; America's Health, pro- of the Lily -Tulip Corporation and TODAY'S TV Personality: Steel Theatre Guild of theduced through the cooperation of president of the Sales Executives ROGER PRYOR, director Air, The Hildegarde Show,the American Cancer Society, the Club of New York; H. B. Sharer,of TV for the New York of- The Pause That Refreshes,National Foundation forInfantile sales training specialist of the U. S.fice of Foote. Cone & Beld- and Reader's Digest. SinceParalysisandotherestablished Rubber Company; Carl V. Haecker,ing, has enjoyed an excep- 1947 Pryor has been directorgroupsworking towardnational merchandising-display manager,tionally large background in of TV at Foote, Cone & Beld-health education; and, for young- RCA; W. Wallace Powell, directortheentertainmentfield. ing, and clients that he hassters,aspecially designedseries, of sales education and sales research,Starting in show business at presentedon TV include:Scouting in Action, depicting the the Hoover Company; Haroldthe ageof18, he played UnionOil,Sunkist,Pepso-work of the Boy Scouts of America. Shafer, president of the Gold SealSummer stock and gradually dent,Kleenex,Toni Home The network's summer program- Company; Arthur H. Motley, presi-moved to leading parts on Permanent, B -BBallPointming of these public service features dent of Parade Publications; StephenBroadway and Hollywood. Pen,RheingoldBeerandwill be rounded out by selected films A. Douglas, sales director of theFinally came radio, first as New York Central. Theobtained from the major airlines, Kroger Company and Elmo Roper,orchestraleader,thenas agencyalso handled Bobuniversities, the Columbian Fathers, marketing consultant. M.C.ontheGulfScreen Hope's first television showMaryknoll Fathers, the U. S. Cham- A co -featureof the conventionGuild Program. Other shows sponsored by Frigidaire,ber of Commerce and the U.S. will be a Sales Equipment Fair aton which he appeared were: PRYOR which was presented EasterWeather Bureau. An entirely new which willbe exhibitedalltheTheatre Guild, for the U.S. Week, 1950. Marshall Plan in Action series will latest tools and services the modern also be telecast this summer. sales executive needs inhisjob. * * * Fifty-five exhibitors, occupying 72 SALLY SMART will have the most elaborate kitchen in TV to work with every booths, will demonstrate and dis- Wednesday when her program, "Sally Smart's Blue Flame Kitchen," is heardBlanc and Lantz Settle play the latest in .sales equipmentover WOR-TV. The kitchen, complete with ceiling and all lighting fixtures was "Woodpecker" Action and such related services as salesbuilt in at a cost of $3,000. . . . Psychiatric treatment of mentally dis- training, incentive programs, train-turbed people in groups, rather than singly, will be demonstrated when the Hollywood - Mel Blanc and Wal- ing films, etc. Among the exhibitorsJohns Hopkins Science Review presents "Troubled People Meet" on Tuesday,ter Lantz have signed an agreement will be Remington Rand, NationalApril 24 at 8:30.... The Advertising Council will inaugurate a new mobilization -settling their litigation concerning Cash Register, Soundscriber, Lacypublic interest information service to every radio and TV station in the U.S. Eachthe Woody Woodpecker "laughs." Sales Institute and Stecher-Traung.month, starting in May,the Councilwill advise 2,500 radio and 107 TV stationsLantz is paying Blanc to dismiss his what campaigns are being suggested to radio -TV advertisers and the newworkslaw suit in the District Court of Ap- WFDR Goes To Bat as the major campaigns in the nation's mobilization and in the public interest.peals. Blanc's complaint alleged that ... Peggy Lee and Vivian Blaine have been signed by Jerry FairbanksPro- Opening wedge for radio and tele- he created "laughs" earlyinhis vision in the vital function of dis-ductionsfor appearances in a new series of TV commercials to be filmed forcareer and performed laughs when semination of public information onOldsmobile. Filmed in both Hollywood and New York, the series will featurehe worked for Lantz in1940, he municipal and government mattersprominent stage and screen personalities. . . . Len Carey, BBD&Oaccountonly authorized Lantz to use laughs affecting citizens was done single-executive in charge of "Celebrity Time," on CBS -TV, judged the Potomac Boxerinconnection withthecartoons handed by WFDR, in asserting sta-Club's annual show, at Ft. Myer, Va., last week in which 127 of the finest boxerwhich Blanc recorded. tion rights to cover the New Yorkshow dogs competed for prizes. City Council hearings. Monday af- Special ProgramOn WNYC ternoon the station was granted per-LILYJ.DARVAS, star of many Max Reinhardt European productions, hasbeen WNYC willpresentaspecial mission to record Council sessions, signed for an important role in the "Hands of Mystery" play for next Fridaydrama -symposium on theCauses following WFDR's waging formalon WABD.... Lee J. Cobb, who created the title role in "Death Of A Salesman,"of Crime tomorrow from 9 to 9:55 protest over action at City Hall ofwill star in the TV adaptation of "The Moon And Sixpence" on the NBC-TVp.m. The program will start with the ouster previously of one of itsSomerset Maugham Theatre Monday, April 30, at 9:30 p.m.. . . Life magazinea dramatization of Lincoln Steffens' reporters. WFDR could find no le-sponsored over the full TV network of ABC "Background for Judgment," a feature,"Shame of the City," dealing with gality for disbarment from Councilfactual documentation of the events leading up to Gen. MacArthur's dismissalbymunicipal corruption, and will be hearings, and pressed the right toPres. Truman. ... Blackstone The Magician will cut a woman in half by meansfollowed by a symposium on the bring the tools ofits trade in toof an electric buzz saw on the "You Asked For It" stanza. Friday, April 27.oncauses of crime with a panel of ex- cover hearings. WABD. perts due to participate.

The "STRATFORD GROUP" means a "SUPER-DeLUXE PACKAGE" HERE ARE 13 HAND-PICKED FEATURE PRODUCTIONS LOADED WITH GREAT U N I TY* STARS, GREAT DIRECTORS, GREAT CASTS-AND GREAT AUDIENCE VALUES. TELEVISION CORP. 1501 B'WAY., N. Y. C.18 * UNITY IS PROUD TO SEND PRINTS FOR AUDITION * LOngacre 4-8234 E thel Paige Hotel Edison 228 West 47th St. 8 Monday, April 23, 1951 :ow York,19,1M4910DAILY-TELEVISION DAILY

BEHMD THE MIKE THE WEEK IN REVIEW COAST -TO -COAST ... Radio -TV Highlights By BILLNOBLE MAX LrEB1VIAN has been nomi- Bedevils Lynn P. 0. nated on the final ballot with NARTB Convention in Chi-vention was voted one of the mast Lynn, Mass.-WLYN's "Breakfast Fred Coe and Robert Montgomery cago, highlighted the events ofsuccessful in the NAB's or NARTB'sShow" emcee Dave Mann has come for this year's "Michael" Award asthe week, even though run a closehistory. Principal non - industryup with a gimmick that has the local TV's "Best Director." Final resultssecond by the drama of Generalspeakers were Gen. Omar N. Brad-postal authorities yelling "uncle." He of Academy of Radio & TV's Arts &MacArthur's return from the Farley and Senator Estes Kefauver. Inis currently plugging Mitch Miller's Sciences will be announced at theEast, carried by most TV and radioaddition Wayne C. Coy. ChairmanColumbia recording of "Cider Night" Michael Awards Dinner, Monday,stations. of the FCC, addressed the conven-and has started a contest asking his May 7, Waldorf-Astoria. InChicago,despitethe agreedtion before a capacity crowd. Thelistenersto name the amount of When the "Mohawk Showroom"upon agenda, the high spot was theCommissioner spoke at length on thetimes the word "drink" is mentioned reaches its second anniversary Maysudden and dramatic announcementstatus of color TV and expressed thetherein. During the first three days 2nd, Bob Stanton will have givenof CBS concerning the 10-15 per centopinion that color will be the mostmore than three bags of mail were his 320th carpet sales message. reduction in radio network rates.exciting and most effective com-received. Correct answers bearing The CBS announcement, made onmunications medium ever devised.the earliest postmarks will receive Jan Murray, host and master ofThursdaybeforetheconventionColor -TV was not the only subject ceremonies of CBS radio -TV "Singopened, was one of the principal record albums and ticket consolation It Again," pays his ten -year -old son, touched upon in Coy's speech. Heprizes will also be distributed. P. S.: topicsof comment as more thanalso said: "Today, aural broadcast-The word "Drink" is mentioned 35 Warren, 50 cents a week for his per-fourteen hundred broadcasters anding has climbed to an all time high sonal opinion of his father's per-allied industry persons assembled atwith three thousand stations on thetimes. formance. the Hotel Stevens. air. And the end is not in sight, for A new mike has been developed The un-programmed issue of rateapplications continue to come in at Omar Williams To Dayton for TV that's good from all anglescuts for radio quickly became thethe rate of from 15 to 20 a month." Dayton, 0.-Omar L. Williams has and picks up voices even at a whis-principal topic on Monday as the For the first time in its 29 -yearjoined the staff of WLW-D as an an- per level. convention opened. On opening day,history, the broadcasting industry innouncer. For the past three and a NBC wants Mrs. Vincent Impellit-JustinMiller,presidentofthe1950 exceeded the half -billion dollarhalf years he had been sports di- teri, wife of the New York CityNARTB, slapped back at the criticsmark in gross revenues, the FCCrector at WBOW, Terre Haute, Indi- Mayor, for a radio show of her ownof radio and charged a combinationreported in its 1950 annual AM andana. similar to that of Mary Margaretof national advertisers with foster-FM financial report. However, the I Can Hear ThemNow McBride. ing the rate cutting boycott. He said:gross revenue figure, released last Baltimore-A contest to identify NBC's summer time plans call far"The walls have not yet crumbled onweek, does not look quite so biga 'mystery' voice on the after -ses- the promotion of bands and vocal-radio because of the impact of tele-after losses incurred by new TV op-sion of Hold Everything over WCAO ists in time spots left open by thevision and never will. Far moreerations and expansion. Net incomehas pulled over 7,000 entries to date. warm weather hiatus of many bigdanger toradio than competitionbefore federal taxes was $70.9 mil-Among the names submitted as the shows. which it might suffer from televi-lion. According to the FCC, AM andlistenersidentified them,were Warner Bros. wants Bill Hayes,sion in a pre -competitive market, isFM revenues increasedone-thirdGeorge Washington, Beethoven and "Show of Shows" vocalist,forathe rate cutting boycott recently en-over 1949, representing a reversalShakespeare. It was not stated where two -picture -a -year deal.. . . Sophiegineered by a combination of certainin the trend of aural broadcast in-the voices were thought to originate. Tucker made her video bow onnational advertisers." come which had beendeclining Jimmy Durante's TV show, April 18. Highlightofthesecondday'ssteadily since1944, the industry's Found: One Concert Pianist

. . . CBS reports that 80 per centofmeeting was a speech by William B.peak year. Total AM and FM rev- Muscatine, Ia. - When KWPC's its nighttime TV advertiserswillRyan,presidentofthe BAB, inenues amounted to$447.7 million"Spike" Liebbe and Jack Butcher remain on the air during the sum-which he told an overflow audiencewith TV adding another $105.8 mil-took to the air last week to survey mer. that they were gathered to discusslion. the flood situation in southeastern Donald Buka played the lead onradio'spresentseriouscrisis. He Edgar Kobak announced he wouldIowa, they didn't think they'd be the Armstrong Circle Theater, Tues-added:"Advertisers, through wellresign his post as chairman of thecoming back with a concert pianist. day, April 17, 9:30 to 10 p.m. organized, unified effort of the ANA,board of BAB. WGAR and WEWSThe station was notified that Boris When was ill recently,have attacked radio's rate structureagain walked away with the topGoldovsky,commentatorof New Ed Herlihy filled in for him on hisand apparently with some measurehonors in the sixth annual radio -TVYork opera, was stranded in Bur- "Remember This Date" and "Starofsuccess.Our medium,whichpollof the Cleveland Press. Thelington, Ia., and couldn't get trans- Night" TV shows, in addition to do-reaches more people than news-NCAA, after banning radio and TVportation to Muscatine for his con- ing all of his own chores. Upon hispapers,magazines,outdoor,cartrade writers from their Washingtoncert that night. Liebbe and Butcher return, Bill was so thrilled at thecards or television do now, or con-meeting, gave their "rulings" for thepicked him up at the Burlington air- wonderful way in which Ed handledceivably ever can in the foreseeablecoming year to an assembly of news-port and the Elliott Flying Service all of his shows, he sent Ed a checkfuture; the medium which has sopaper sports writers concerning nextgot him into Muscatine in plenty of for his subbing. However, Ed re-thoroughly demonstrated its abilityFall's football games. Principal edict,time for the concert. P.S.: News fused to accept any remunerationtosell merchandise effectivelyathanded down by the "czars" of thestaffer Liebbe and farm director for his volunteer "helping hand,"low cost-hasn't come up with thegame was that only one footballButcher carried a complete report and Bill was so touched by Ed'sanswers. How long can radio stay ingame per Saturday would be avail-on the flood area on newscasts later friendship that he told the entirecompetition when it doesn't take theable for a city "viewing area." Sev-that day. story to his WNBT "Remember Thisinitiative to develop the argumentseral exceptions to this rule were also to defend its rates?" announced including televisingof WWDCAdds Former TWA Flyer Date" audience as a tribute toa Stiffening of the line against radiothe annual Army -Navy game and Washington, D. C. - William swell guy-Ed Herlihy. rate cuts took place on Wednesday,post -season classics. Dougherty goes to WWDC, AM and And Bill didn't waste any of thethird day of the convention, when Plans for TV broadcast equipmentFM, as an account executive, it has short time he spent in the hospitaladoption of a resolution, proposed byfor use in the UHF channels werebeen announced by Ben Strouse, v -p recently. He used most of the hoursPaul Morency of WTIC, Hartford,announced by RCA. AWRT, new or-and general manager of the station. toanswerpersonallyallletterswas voted by an informal group ofganization of women in radio andHe held a similar spot with WNAO, writtentohis"Remember Thisabout 200 broadcasters. The resolu-TV, held itsfirst meeting in NewRaleigh, N. C. and was formerly a Date" TV show via NBC. tion memorialized the four networksYork last Friday. Edythe Meserand,flight crew member of the European Helen Baum, who handled thethat now is not the time for radioWOR, was named president of theDivision, Trans -World Airlines. promotional chores for ANTA's re-rate cutting and nothing in the fore-organization, two weeks ago. West- cent Tennis Tournament, has rejoin-seeable future justifies cuts. ern Union Company announced that ed the staff of Robert S. Taplinger & On Thursday, the final day, a tele-it would set-up a new subsidiary. Associates, public relations firm. gram, signed by the affiliates com-Western Union Services, Inc. which "Gems of Music" consists of fivemittee was sent to the presidents ofwill install and service TV receivers. 7 -inchvinyliterecords,eachofthefour major networksaskingFor the time being the new com- which plays for a full three minutesthem to meet with the broadcasterspany willoperateincooperation at 78 rpm. in New York tomorrow and Wednes-with DuMont inservicingthree Don Russell, chief announcer atday for a discussion of the wholecounties in New Jersey. If the "pilot" DuMont, much in demand as anproblem of rate structure and its im-operation proves successful, the one - emcee far special affairs, but he hasplications. hundred year old communications little time to devote to such pur- Despite the emergence of the rateconcernwill probably extendits suits. cut situation, the 29th annual con -services into all TV areas. IS KLICKIN' EQUIPMENT SPONSORS

PRODUCTION BUSINESS

STUDIOS AGENCIES

VOL. 54, NO. 27 NEW YORK, WEDNESDAY, FEBRUARY 7, 1951 TEN CENTS McFARLAND BILL PASSED BY SENATE Armed Services To Speed News From 'Front' Will Offer Special NBC Press Dept. Meets Emergency Vote Unanimous; The NBC press department, faced with bogged down air mall and Facilities During special deliveries to radio editors as a result of the rail strike, yesterday Expect Passage Emergencies used the radio network's closed circuit to get important press information In The House to the web's 180 stations and newspapers incities throughout the Ataconferenceinthe country. Through this arrangement the closed circuit carried a digest of Washington Bureau of RADIO DAILY Washington Pentagon Mon- the day's news, program corrections and quest stars, and broadcasters Washington -A complete were asked to relay the information to radio editors in their communities. reorganizationofthe FCC day with network, news wire Teletyped service was used in relaying the TV program information to service and communications stations and radio editors throughout the country. that would take from the company representatives, of- Commission's legal, engineer- ficials of the Armed Services ing and accounting depart- disclosed that plans are under ments any authority to par- way whereby the Army, NavyCBS -Gov't TV Plea Educational Series ticipateindecisionsa n d and Air Force will provide opinions has been sent to the emergency facilities from any To Chicago Court Set For Radio -TVHouse afterunanimously (Continued on Page 51 passingtheSenate.Itis (Continued on Page 8) Chicago-The U. S. Government Detroit-Plans for a series of edu- and ORS have filed petition in Fed-cational programs sponsored by the TV -Buying Steady eral District Court, Chicago, askingFort Industry Company's DetroitDesign For Defense that the court's judgment in thestationsinco-operation with the color -TV case be affirmed and thatUniversity of Detroit were announ- Despite Tax Requesta temporary restraining order nowced yesterday. The program, titled Title Of New Series in effect be dissolved. Signed by"University of Detroit Round Table" Radio and TV buying have notPhilip B. Perlman, solicitor general;will be seen on WJBK-TV each been effected yet by Secretary ofBenedict P. Cottone, FCC general Denver-A new and unusual pub- Treasury John W. Snyder's propo- Sunday from 5:00 to 5:30 p.m., andlic service series presented in coop- counsel, and Samuel Rosenman andrepeated over WJBK-AM and FMeration with the combined armed sal to levy a 25 per cent tax on TV (Continued on Page 21 from 7:30 to 8:00 p.m., on the.ame and Radio sets, a RADIO -TELEVISION forces of the Rocky Mountain area DAILY survey in New York revealed (Continued onPage 7) which has been launched by KLZ, yesterday.However, manyretailHaas Reelected Pres., has been cited by Major General stores report good steady buying all Of TV ServicemenHooper To Address Robert W. Harper of the United through the month of Jan. and pros- N. Y. REC LuncheonStates Air Force asa "program pects at this time indicate that con - Philadelphia, Pa.-The TV Con- which will be of great value to our national defense effort." The pro - (Continuedon Page 7) trzletors Association of this city have C. E. Hooper will be the principal reelected Albert M. Haas presidentspeaker at the luncheon meeting of (Continuedon Page 5) CBC Begins Broadcasts of the organization at its last meet-the Radio Executives Club of New ing. York at the Waldorf-Astoria tomor-Merger Of ET Plants Direct To Soviet Russia Also reelected were Samuel A.row. Hooper will speak on "The Announced By Allied Whittingham, vice - president, andRating Structure; What Does It Tell --- Montreal-Overseas radio broad-Jack Phillips, secretary. The oneAbout the Future of Radio and West Coast Bureau of RADIO DAILY castsdirecttoRussia from thechange in the roster was the elec-Television." John K. M. McCaffery Hollywood-In a joint statement CBC's international service studiostion of Joseph F. Griffin as treasurerof WPIX will also be heard givingby Daken K. Broadhead, president in Montreal are being inaugurated (Continuedon Page 2) a world news report. of Allied Record Co., Hollywood, this week. and K. R. Smith, president of K. R. The twice -daily programs, each of Smith Co. in New York, announce - (Continued onPage 2) Liberty Web Expansion Plans (Continued on Page 7) For Ratification Told; Business, Outlets Added Anniversary Washington - President Tru- Chicago, 111.-Swift & Co. will man has transmitted to the Sen- A marked increase in station af-of national sales, announced yester- celebrateitstenthanniversary ateforratificationthe NARBA filiations and new business has ac-day. as a sponsor on the "Breakfast pact which was signed in Wash- companied the moveofLiberty Perley, who was formerly vice- Club" on Thursday, Feb. 8 on ington Nov. 15 by all signatory Broadcasting System's New Yorkpresident and general manager of ABC. Swift sponsorship began on nations except Mexico. The Mexi- office to larger quarters at 509 Madi- Feb. 8,1941, and at present it can delegation walked out of the KTOW, Oklahoma City, took charge son Ave., it was disclosed. The of-of the New York operationslast holds down the 8:15 to 8:45 seg- conference beforeitwas com- fice, which is the headquarters forweek. He is being assisted by Ed- ment of the program. Currently pleted. The pact was referred to the network's national sales activi-mundBurke, the Swift & Co. half-hour is heard the committeeonforeignrela- vice - president in over 281 stations of the American tions. ties, is continuing its drive for newcharge of station relations and pro- stations in the North Eastern area,gram development. Burke was pre - network. Cal Perley, vice-president in charge (Continued on Page 5) 2 Wednesday, February 7, 1951 RADIO DAILY-TELEVISION DAILY

MEN SONGS WITH THE LARGEST TV AUDIENCE IBM Survey Week Of Jan. 26 -Feb. 1 0111114illY THE TOP 5 SONGS OF THE WEEK coming and GoinG Established Feb. 9, 1937 If Shapiro -Bernstein a My Heart Cries For You Massey Vol. 54, No. 27 Wed., Feb. 7, 1951 10 Cts. Nevertheless Chappell Tennessee Waltz Acuff -Rose EDGAR KOBAK, business consultant, has ar- JOHN W. ALICOATE : Publisher rivedin New York after having attended the You're Just In Love Berlin NAB board meeting in Florida. Tomorrow he'll Editor THE 5 FAVORITE STANDARDS OF THE WEEK leave on a business trip to Chicago and Elk- FRANK BURKE hart,Ind.His name has been mentioned in MARVIN KIRSCH : Business Manager Caravan American Academy connection with the NAB presidency. How About You Broadcast Music Published daily except Saturdays, Sundays Robbins BERT TILT, JR., vice-president and contract and Holidays at 1501 Broadway, New York, I'm Always Chasing Rainbows Mills supervisorfor Young & Rubicam, and DR. (18), N. Y., by Radio Daily Corp., J. W. StarDust PETER LANGHOFF, vice-president and research %licoate, President and Publisher; Donald M. When Irish Eyes Are Smiling Witmark director of the agency, have returned to New Mersereau, Treasurer and General Manager; York following a short visit to the Los Angeles Marvin Kirsch, Vice - President; Chester B. Copyright, 1951, Office of Research, Inc. Bahn, Vice-Pres.; Charles A. Alicoate, Seey. offices. Reentered as second class mattr, Septem- DOUGLAS MANSHIP, presidentof WJBO, ber15,1950atthePostOfficeat New Baton Rouge, La., is back at the station after York, N. Y., under the Act of March 3,Haas Reelected Pres., Will Carry Radio Spots having conferred in New York with his national 1879. (Originally entered as second class matter on April 5, 1937). Terms (Postage representatives. free) United States $15.00 one year. Foreign, Of TV ServicemenFor Brand Names Sponsor 120.00. Address all communications to Radio BREWSTER MORGAN, televisionheadfor Daily,1501Broadway, New York,(18), (Continued from Page 1) RadiostationsintheUnitedCompton Advertising, Inc., and GIL RALSTON, N.Y. Phone WIsconsin7-6336,7-6337,as successor to George F. Weber. Procter & Gamble TV executive, have arrived 7.6338.Cable address:Radaily, New ork. States and Canada will air spot an-in from Los Angeles for home office Haas, in accepting his office de-nouncements for the Brand Namesconferences onthenew"FiresideTheater" series being produced by Bing Crosby Enter- WASHINGTON BUREAU clared that he would continue to do 1951 campaignto BillBailey Foundation's prises. Office:If 42 National Press Building everything in his power to raise theachieve better public understanding Telephone: Metropolitan 0823. 0824. standards of the industry in con-of the benefits of brand names and JEAN PARKER, filmstar,hasarrivedin ReRidence: 4315 Russell Ave., Mt. Rainier, Md. junction with other leaders in the New York to appear as guest Friday on Mu- Telephone: Warfield 4462. advertising.NathanKeats,vice-tual's "Twenty Questions" programs.The TV U. S.Stressing the fact that thepresident of the Foundation, saidshowisscheduledFriday;theradio stanza WEST COAST OFFICES Saturday. Herbert Berg EthelRosen shortage of manpower is now TV'sthe four networks, the BAB and 4425 Hollywood Blvd. Phone: Gladstone 8436 most pressing problem, Haas wentthe Canadian Association of Broad- AUSTIN J. McGOUGH, account executive of CHICAGO BUREAU on to assert that the industry shouldcasters have begun distribution ofKSO, Des Moines, la.,isin town on a short Ginny Evans, M business trip. Suite 3013, 333 No. Michigan Avenue take united steps to see that the"Telling Your Story to Your Lis- Phone: Franklin 2.3238 manpower pool now availableteners," acollectionof26 BNF- DON GIBBS has arrived on the West Coast to take over his new duties at the Hollywood ROME BUREAU: John PerdIssrl. Ludsvls1 10. should not be further depleted ex-prepared spot announcements. office of Warwick & Legler, national advertis- PUERTO RICAN BUREAU: AntonioAlfons%cept for military needs, Shortages The collection is the first of four.ing agency. Ediflelo Ochoa, San Juan, P. R.: P. 0. Bs: SUS:in TV accessories was also a subject Telephone: 2-2303. of discussion, but the only conclu- sions reached as far as this question was concerned were that the con- tractor would have to show extreme FINANCIAL caution in purchasing specific items (February 6) and unusual aggression in seeking out other items. NEW YORK STOCK EXCHANGE Net Griffin, the newly elected treas- High Low Close Chg. urer,theninstigatedprogressive ABC 11 111/8 111/2 action by circularizing all associa- Admiral Corp. 261 251/4 26 - tion members with information on Am.Tel. & Irk 4 CBS A 291/4 30 - his company's overstock, which he Philco 241/2 233/4 241/2- wanted to sell, and at the same time RCA Common 183/4 183/4 185/s RCA 1st pfd. 793/4 791/2 791/2- 1/2 indicated his needs on other items. Stewart -Warner 183/4185/a 183/4 He recommended that all members Westinghouse 381/4 37% 38 - la take an inventory of their stock and Zenith Radio 6234 611/4 623/4- DuMont Lab. 181/4 173/4 18 - 16 issue a similar report so that the Hazeltine Corp. 26342:31/2 263/4 association could gain a better per- Nat. Union Radio 41/2 431,4- 1/8 OVER THE COUNTER spective of the TV situation as it Bid Askedexiststoday. Stromberg-Carlson 123/4 141/2 CBS -Gov't TV Plea CBC Begins Broadcasts To Chicago Court Direct To Soviet Russia (Continued from Page 1) (Continued from Page 1) a half-hour duration contain news Richard S. Salant for CBS, the pe-bulletins, facts on Canadian geogra- tition is, in effect, a plea to the Sup-phy and history, stories of Canada reme Court to sustain the three -and commentaries on world politi- judge court which handed down thecal events. decision dismissing the RCA suit The first program is piped out at Dec. 22. 9:15 a.m. (5:15 p.m. Moscow time) The temporary restraining order,and the second at 5 p.m. (1 p.m. in preventing the Commission fromMoscow). A CBC spokesman said adopting field sequentialcolor standards, is in effect by court orderno reports had been received so far until April 1. on the reception of the programs. You get a lot for a little * Sponsor Organist On TV Hollywood-First 30 minutes of the Korla Pandit At The Organ lee0°110'S11'4M program via KTLA on Sundays will'MORE LISTENERS -PER -DOLLAR than any TV or radio station in Baltimore STAMFORD, CONN. be sponsored by the Adler Sewing Machine of the Belvedere Manufac- The Gateway to New England turing Co. Ross Roy, Inc. handled A B C Affiliate the account which goes tor 13 weeksSEE YOUR HEADLEY-REED MAN TODAY FOR THE WHOLE W -I -T -H STORY Representative. EVERE1T-MeKINNEY, Inc starting Feb. 4. *stow

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Hoopersurveys the 17thState*

And Hooper discovers that : WGY delivers a regular listening audience in Hooper's new 22 -market survey of Eastern New York all 22 cities of the 17th State. and Western New England has just been released. It becomes an essential tool in buying radio time in this WGY's average evening audience is larger than vast marketing area. If you have not received a copy, the audiences of the next two stations combined. call your NBC Spot Salesman or write: NBC Spot WGY's average daytime audience is 44% larger Sales, 30 Rockefeller Plaza, New York 20. *a compact market composed of a homogeneous group of 54 coun- than the next best station's daytime audience. ties in Eastern New York and Western New England... so called because its population exceeds that of 32 states in the U. S. WGY's evening share -of -audience is above 20% in 15 of the 22 cities (Station B's share -of - audience is 20% or over in only 4 cities). WGY 50,000 watts 810 kc.

The only station covering all 22 Markets of the 17th State 4 RADIO DAILY-TELEVISION DAILY Wednesday, February 7, 1951

CHICAGO CAPITAL ROURDUP

By GINNY EVANS By BILL BAILEY Washington - The nation's capital PLATT of WCFL and his now has 233,910 TV sets, an increase BOBwife Norma are parents ofa daughter, Mary Beth, born January of 14,150 the past month, according 24th. It's their first child. to the Washington TV Circulation Paul Gibson has added another By SID WHITE Committee, composed of program WBBM show to his already busy executivesof WTOP-TV, WTTG, Man About Manhattan ... WRC-TV and WMAL-TV. Latest schedule.His new Tuesday and figures are as of Feb. 1, said Howard Thursday evening show will feature BIGTOWN SMALL TALK: Colgate execs mulling over the Bellof WMAL-TV, justelected music and chatter. idea of putting a few "Our Miss Brooks" stanzas on film to test teevee chairmanfor1951.He succeeds WIND's "Night Watch," the oldest all-night program in Chicago, cele- reaction-and with Eve Arden in town for guest shots, the talks may Gordon Williamson of WTTG. lead to a definite announcement.. ,. Paula Stone in town from the coast Jim Gibbons, sports director of brateditsfifteenthanniversary WMAL-AM-FM-TV, was voted the February 6th. to close a deal for Phil Silvers to star in "Top Banana," the new Johnny most popular sports announcer on "Calling All Detectives' has re- Mercer musical, which she's bringing to B'way.... Two-way wrist TV in the Washington area in the turned to WGN Monday through radio, which now exists only in the Dick Tracy comic strips, may become Teleguide popularity poll, released Friday nights. The listener -partici- an actuality before the end of the year ifa Philly inventor can get Sunday here and in Baltimore. pation mystery program stars Paul Jackson Weaver of WMAL-TV Barnes and offers a cash prize to the sufficient backing.. .. With radio ratings dropping all along the line, becomes an honorary member of person who can solve the murder. Robert Young's "Father Knows Best" has come up with 11 9 Jerry the Young Married Women of the During the two-week demonstra- Layton readying a video package titled "Patty's Clam Bake," with Pat YWCA today. The honor will be tion of CBS color television in Chi- bestowed during Ruth Crane's "The cago, more than 40,000 viewed the Harrington. This is the 3rd TV property Jerry has come up with since starting out on his own.. .. Patti Page's "Tennessee Waltz" is the song Modern Woman." color video. Beverly Spencer, WRC press and Nancy Wright is pinch-hitting for phenomenum of the age, amazing the music world with 2 million record promotion department secretary the Patsy Lee on the "Breakfast Club." sales in 11 weeks.... Arch Oboler is back on the coast with a Columbia past two years, leaves March 1 to Patsy is bedded down with a severe Pictures releasing deal arranged forhisthriller,"Five," thepicture take a civilian post with the Army cold. dealing with the last five people left on earth after atom bombing. Special Services Division in Nurem- Bennett 0. Srott has been ap- burg, Germany. pointedlocalsalesmanagerof ** * * Andy Ockershausen, assist ant WIND. He has been an account ex- Television takes another step forward in the public sports director of WMAL-AM-FM- ecutive with the station for the past service dep't on Feb. 26th when NBC -TV's "Date In Manhattan" TV, has joined the U. S. Air Force, seven years. will go all-out to encourage blood donors for the American Red following footsteps of two prede- "Congress Speaks," a weekly re- port on Washington activities by Cross. For the first time, an actual blood donation will be made cessors, Jules Loh and Frank Dill. members of the House and Senate, on teevee with Jack Berch as the donor. Announcement of other is being heard Saturday afternoons notables who will appear on the telecast will be made later. on WGN. It started January 27th. Senator Everett Dirkson of Illinois * * * * Helpful techniques inaugurated the series with a report ONCE OVER LIGHTLY: John Garfield got top billingfor on foreign policy. his portrayal of "Peer Gynt" on "Showtime, U.S.A." last week, but the and ideas for WMAQ commentatorElizabeth honorrightfullybelongedtoFlossie Desmondforherdevastating Hart addressed theWomen's Hildegarde burlesque....Pardon our glove, but it's about time that TV programs Club of the University Church of somebody told Eloise McElhone that her barbs aimed at the males on t-1 Chicago on February 6th. William A. Lewis Company, Chi- "Lw-veIt To The Girls" are becoming quite forced. Serene Dorothy cago, has just purchased 17 films for Kilgallen is our gal on this stanza.... Those ballerinas on teevee leave shows you how me as flat as their feet-with the one exception of Katherine Lee on its "Theater of Romance" on WGN- touse movies TV. None of the movies has been "Star Time," who is a talented and exciting dish.... 6 seen before on television and most Jerry Lewis absolutely sensational on the Colgate Comedy Hour Sunday of them were made within the last most effectively four years. nite. If they can top that performance, they're geniuses. An increaseintelevisionrates * * * * MOVIES FOR TV will be put into effect on WENR-TV Five years of negotiations between WOR-Mutual and on March 1st. The price change will "Juvenile Jury" producers Jack Barry and Dan Enright ended by J. H. Battison up WENR video rates to $1,300 per A complete, how -to -do -itguide to the pro. successfully and satisfactorily for both parties this week with duction and transmission of movies on tele- Class A hour and $250 per spot an- Barry and Enright getting immediate possession of the disputed vision. This book gives practical information nouncement. on all cameras, projectors, recording equip- title, "Juvenile Jury," and the right to put a TV version of the ment, etc., showing how each piece operates Jim Orr, advertising manager of stanza on another network. In addition, all radio rights revert and how to useitmost efficiently.Ittells Hauser -Nash, back on deck after a howto producetitlesand specialeffects, bout with ulcers. to Barry and Enright in December of this year. A kine of the show newsreels, all types of commercials; how to has already been made with several agencies interested in the edit and splice film; how to light scenes for Mutual's "Chicago Theater of the best results on TV; how to combine movies video version of the kid panel show. with live scenes. Here is wealth of useful Air" will originate from Cleveland information together with much experienced on February 10th as a feature of the **** advice on whatis good and what bad in dedicationceremonieso p en in g A real human interest document reached our desk today. movies for television, and why. WHK's million dollar radio center. Nancy Carr, David Poleri, Bruce It's the first annual report of the Jerry Vogel Foundation, Inc., a one-man $4.25 Foote and Donald Gramm will be humanitarian operation brightening the lives of cripples and shut-ins featured in "Faust." every year. Jerry, a veteran music publisher, reports dispensing $5,336.15 for gifts of candy, smokes and other articles to "underpriviledged and SEE IT ON APPROVAL hospitalized children, mental institutions, leper colonies, etc." The report The Macmillan Co., Newly Formed TV Film Production points out "there were no salaries or renumerations included in the 60 Fifth Ave., New York 11 FirmneedsStudioand/orOffice expenses" which totaled $470.14. "Out of every dollar contributed, 91 Please send me a copy of Movies for TV. Space. I will either remit in full or return the cents went directly for charitable purposes," Vogel added. Maybe the book in 10 days. Box No. 112, RADIO DAILY Vogel concept of administering charity might be a guide for organizations Signed 1501 Broadway, New York 18, N. Y. whose expenses run high in the conduct of their campaigns, * * * * Address Wednesday, February 7, 1951 5 RADIO DAILY-TELEVISION DAILY

Gov't To Speed NewsLiberty Web Expansion PlansDesign For Defense From Danger Zones Revealed By Spokesman Title Of New Series (Continued from Page 1) (Continued from Page 1) (Continued from Page 1) viously an account executive withLendon doing the play-by-play. Asgram, "Design for Defense" is heard possible theater of action for theDancer -Fitzgerald -Sample, Inc. in the past, Liberty will also oper-on KLZ Saturdays 2:00 to 2:30. transmission of news. ate regional networks for baseball For the initial broadcast, the sta- Announcedasanexploratory The Liberty network, which now conference, Monday's meeting re-numbers in the neighborhood of 248broadcasts of individual teams intion's public affairs director, Matt sulted in agreement by broadcaststations,issigning newaffiliatesMajor League territories. The ar-McEniry, flew to Pensacola, Florida, every day, Perley revealed. Manyrangements are now being workedwhere he tape-recorded an inter- and press services to submit to the out, Perley said. Tentively sched-view with Commander Arthur God- militaryestimated minimumre-of the recent acquisitions were for- quirements of communications fa-merly with the now defunct Pro-uled for regional network broad-frey for use on the first broadcast. cilities from a list of hypotheticalgressive Broadcasting System. An-casts are the New York Giants, St.In addition, singer Evelyn Knight other of the new stations signed toLouis Browns, among others. recorded a song for the program danger zones. Using this informa- During the football season, LBSduring a recent singing engagement tionasa basis for planning, thetake Liberty programsis WJAC, Signal Corps, the Lang Lines agen-Johnstown, Pa., an NBC affiliate, hewill broadcast three collegiate foot-in Denver. cy of the Armed Services, will ar-said. "A number of our stations areball games each Saturday, and two Nurse Corps to Be Saluted range for the tentative establish-also affiliated with MBS and ABC,"pro games on Sunday. The first broadcast features a sal- he declared, adding that many ofPerley disclosed that the Armedute to the Army Nurse Corps on ment of facilities to furnish public - Forces Radio Service began thisthe occasion of the Corps' 50th an- mediawithservicethese are taking more and more information of Liberty's programming. week to pick up Liberty's sportsniversary. In addition, tape-record- prior to the time commercial facili- broadcasts for transmission overseas.ed bedside interviews with combat ties can be set up and manned. Will Sponsor Games returnees from the Korean theater Signal Corps spokesmen said that Perley also announced the signing PBS Affiliates Join Web are part of the show's format. during the Korean war, 50 per centof Falstaff Brewing Corporation to The line-up of former Progressive The program is written and pre- of the telegraph printer traffic wassponsor Liberty's Game of the Daystations joining the Liberty networkpared by officers and men of Fitz- devoted to serving the press. At thebaseball broadcasts over 140 stationscontinues to grow. In New York,simons Army Hospital, Lowry Air peak, 70 per cent of the traffic wasthis season. The contract was placedthe following stations were reportedForce Base, Colorado Military Dis- for transmission of news to U. S. through Dancer -Fitzgerald -Sample,signed up: WCFC, Beckley, W. Va.;trict, and the Buckley Naval Air Navy and Air Force representa-Inc. WLTR, Bloomsburg,Pa.; WBUT;Station, all of the Denver area. tives were asked to explore the Liberty is currently programmingButler, Pa.; WCFV, Clifton Forge, possibility of additional floating and16 hours a day, from 7:45 a.m. toVa.; WFCB, Dunkirk, N. Y.; WGET, flyingcommunicationsequipment11:45 p.m., Eastern time. Studio pro-Gettysburg, Pa.; WLBR, Lebanon, Stork News during the early days of any emer-grams originate from Dallas,thePa.; WCMB, Lemoyne, Pa.; WMMW, A son, John Bradford, weighing gency period. headquarters uf the LBS network,Meridan, Conn.; WPAW, Pawtucket,eight pounds, two ounces, was born Statement by Gen. Parks Hollywood and Washington, D. C.R.I.;WREV, Reidsville,N.C.;Monday morning to Mrs. Deborah Maj.Gen. Floyd Parks, ArmyPerley said Liberty is also planningWRYO, Rochester, N.Y.; WMRI,Winters at the Mt. Vernon Hospital. Chief of Public Information, said,tooriginate programs from NewMarion, Ind.; and WKAI, McComb,The father, Dick Winters, is publi- "at least we understand each other'sYork. Ill. city director of WINS. problems better and have a better Program from Washington idea tof what our mutual responsi- All the network's news programs bilities are." He added that the Sig-come out of Washington, and in- nal Corps, in co-ordination with theclude commentator Raymond Navy and Air Force, would plan toSwing, 15 -minutes across the board, providepublic - informationcom-and six quarter-hours of commen- municationsfacilities"during thetariesby Arthur McArthur and first shock of hostile action" andGeorge Campbell. Liberty also pro- PIANO MOVER would continue to do so until com-grams threefull -hour shows;an mercial companies could get equip-old-time minstrel show, a disc jock- Speaking of moving merchandise.. KDKA's "Shop- ment and personnel to the scene. ey's round table featuring a platter - ping Circle" director, Janet Ross, can move almost Representatives of the commer-spinner fromadifferentaffiliate cial communications firms indicatedeach day, and Liberty Jamboree, anything for you. Take pianos. She sells $1,000 they would providemobileandpresenting Western stars,cowboy jobs, more modest ones too. One day last month semi -mobile commercial equipmentsingers, etc. to cope with any emergency. But sports still dominate the Lib- she mentioned a $2.98 toy piano, invited telephone General Parks agreed to expediteertyline-up.Itcurrentlyairsa plans assuring the clearance of com-daily strip, Great Days in Sports, orders. For the next hour, orders piled in at the mercial communications personnelfeaturing recaps uf famous sports rate of one a minute. After four more announce- into any potential war zone. events and games. Each night the AttendingMonday'sconferencenetwork broadcasts live a collegiate ments, Janet had sold 872 pianos! were: William R. McAndrew, Julianbasketball game. Liberty has the Goodman and Henry F.Cassidy,broadcasting rights for five teams, "Shopping Circle," a 9:3) AM participation pro- NBC; Wells Church, Robert Ben -Notre Dame, Kentucky,Bradley, gram, can be your most efficient sales tool in one dick and Theodore S. Koop, CBS;Oklahoma A. & M., and Southern Leslie W. Higbie, MBS; John T.Methodist. of America's richest markets. For details check Madigan, ABC; T. H. Mitchell and Will Carry Baseball KDKA or Free & Peters. Roger N. Nash, RCA; William J. In the Spring the network will be- McCambridge and Frank J. Christie,gin its Game of the Day broadcasts, Press -Wireless; W. M. Beal Jr., AP;with Liberty president Gordon Mc - William K. Hutchinson, INS; Harry R. Flory and A. F. Harrison, UP. PITTSBURGH Representing the Armed Services, Takes Saginaw Post 50,000 WATTS in addition to General Parks, were: Saginaw, Mich.-Jack Parker has Brig.Gen.EugeneL.Harrison,acquired a stock interest in the Sag- NBC AFFILIATEKDKA Deputy Chief of Public Information;inaw Broadcasting System and has Col. E. M. Kirby, Chief, and Capt.been elected to the position of vice- WESTINGHOUSE RADIO STATIONS Inc Carl Zimmermann, Radio -TVpresident and general manager, ac- WBZ WBZA WOWO KEX KYW KDKA WBZ-TV Branch, Army; Lt. Col. Dayton W.cording to Milton L. Greenebaum, Eddy, Lt. Col. Glenn Rierson andpresident of the corporation. Parker National Representatives, Free & Peters, except for WBZ-TV; Bruce Quisenberry, Signal Corps;isa veteran Michigan radio man for WBZ-TV, NBC Spot Sales Maj.Robert Heim, USAF;Maj.and until his recent election served Walter King, Office of the Chief ofas director of service operations for Public Information, Army. the firm. 6 Wednesday, February 7, 1951 RADIO DAILY -TELEVISION DAILY

AGENCIES California Commentary BEHIHD THE MIRE By HERB BERG THE ADVERTISING COUNCIL, THE example set by Frank Sinatra INC. has released to local chap- KNX executives Merle S. Jones, general manager; Wilbur could well be followed by a lot ters of the American Red Cross, the S. Edwards, director, and Ed. W. Buckalew, sales manager, will represent ofothertopentertainersinthe plan books for the 1951 campaign that station at the Columbia Affiliates Advisory Board meetings in San field. Each week Frankie gives some which opens in March. The news- Francisco on Feb. 10.... Dick Haymes finished his deserving youngster a much needed paper ads were prepared by Comp- break onhis CBS "Meet Frank ton Advertising, Inc., the volunteer Hollywood starring engagement at the Las Vegas Flamingo Sinatra" show. He invites those with agency. The campaign also includes and will fly to New York for guest appearance on promising talent, plugs them on his radio and television. the Ed Sullivan video show for the second time on Feb. 11. ... Louis D. air show and completely disregards Snader, head of Snader Telescriptionsisin Miami and will head for the fact that these same youngsters NATIONAL ASSOCIATION OF hisstrongest Dallas and New Orleans before returning to the Coast....Frances may some day be RADIO STATION REPRESENTA- competition. TIVES, INC. has announced the ap- Scully. KECA's popular Star Gazer stars in a new series of half-hour Hooraves - to the Heathertones pointment ofits1951committees. shows on that station this Monday. ... Dave Hoss, program director for a wonderful job on the "Frank The committees and their chairmen for Mutual -Don Lee affiliate KSLM will shortly leave for Korea to record Sinatra Show." are: Promotion & Public Relations, a number of interviews with wounded and other personnel from Oregon. Mort Lawrence who is heard on Wells H. Barnett, Jr. of John Blair "John Steel, Adventurer," "Charley & Co.;Sub -CommitteeResearch Wild"and many othernetwork AM & TV, Dan Denenholz of The Howard Helmick, vice-president of Product Merchan- shows, has been elected to the board Katz Agency ,Inc.;General TV disers, Inc. has contracted for sponsorship of "The Continental" of directors of the Roslyn Country Committee, Jack Brooke of Free & program on station KHJ. Series will be aired Monday-thru-Fri- Club Civic Association as chairman Peters, Inc.; Spot Clinics, Jerry C. days for 52 weeks starting Feb. 5 plugging Life shampoo. . . . of entertainment. Lyons of Weed & Company for AM, Disc jockey Freddie Robbins goes and Irving E. Showerman of Free & Harry Maizlish, president and owner of KFWB and Robert J. on WINS from 10:00 to 11:00 nitely. Peters,Inc.for TV; Membership, McAndrews, managing director of Southern Calif. Broadcasters' PattBarnesandhisdaughter Lewis H. Avery of Avery-Knodel, Ass'n have been re-elected to represent broadcast industry on Barbara,radio'sfirstfatherand Inc.; and Legal, Eugene Katz of The Board ofGovernors, Greater Los Angeles Chapter, National daughter team, inaugurated on Feb. Katz Agency, Inc. 6th a new broadcast series which . . . Calvin J. Smith, general manager of Safety Council for 1951. will be aired every Tuesday from LAWRENCE W. BRUFF has been KFAC is scheduled to return Feb. 8 with his family from a brief the Barnes "Friendship Table," at appointed advertising manager for Cuba vacation.. . . Anne Whitfield plugs the March of Dimes in Monte's East Side restaurant. The Liggett & Myers Tobacco Company. song written for the campaign by Irving Bibo on "Backstage program will be heard over WJZ He has been with the firm since with NTG." from 4:30 to 5:00 p.m. 1948. Why not call Ben Blue's late hour * * CBS -TV show "In the Blue of Even- HARRYDANGERFIELD, JR., Sam Baiter is doing the sportcast of the KLAC-TV boxing ing?" formerlywithPittsburghPlate features from the Ocean Park arena. . .. Art Gilmore, announcer on the Barbara Brady, ABC receptionist, Glass Co., has been elected a vice- CBS Dr. Christian show for 13 years and author of the book on "How upped as secretary to Mort Wein- presidentof Bond & Starr,Inc., To Be a Radio Announcer" is now receiving requests for the book from bach, new business manager for Pittsburgh ad agency. ABC radio production. South America.. .. Paul Masterson, whose show "Paul Masterson Control rooms can be an occupa- DAVID LOOMIS, account execu- Show" went network recently via CBS because of the international flavor tional hazard, Lee Painton, asst. to tivewithDancer -Fitzgerald -Sam- ofhisdisc Jockey program has received many giftsfromforeign George McGarred on "Showsof ple, Inc., has been appointed a vice- countries, and his most recent were a solid silver ash -tray from Lima Shows" twisted her spine hurrying president of the agency. out of the control room and was and a silver letter opener bearing the official crest of a world-famous rushed to the Wickersham Hospital. MARTY BRENMAN has joined resort in Italy.... Catching sharks in Mexican waters, a look at floral Barney Ross making TV appear- theLandoAdvertisingAgency, hat designs and an airport plant that moves across the country will be ances in behalf of Clearview Gar- Pittsburgh, as a TV producer. visited by KTLA's "Roving Cameras" this Tuesday. dens, vet -sponsored housing project. Abbey Records releasing the sec- * * * ond recording by songstress Doro- BRITISH ADVERTISING ASSO- The Andrews Sisters have been set for a guest stint CIATION has announced itis con- thy Ann this week. The titles are, tinuing with its plans for the Inter- on Tallulah Bankhead's "The Big Show" Feb. 11.. . . Radio and "You'reGonnaLoveSomebody nationalAdvertisingConference, night club entertainer Jerry Hilliard has been signed by M -G -M Someday" and "Goin' Back to Mem- scheduled for London next July. for a harmonica specialty in "The Strip." ... The McGees, Fibber phis."Dorothyisfeaturedonce Lord Halifax, chairman of the Con- and Molly celebrate National Pancake day on their show this weekly on television with The Fitz- geralds via WJZ-TV. ference, said, "In spite of the diffi- Tuesday.. . . W. Stuart Symington, chairman of the National cultiesofthe present emergency Security Resources Board will meet the press over KNBH Sunday. JessieBradley, who tookover (threat of war), we have decided to her husband Oscar's orchestra at his go ahead." . . . Starting Feb. 12 KLAC-TV will carry the races from Agua death, and has been providing the Caliente on film with Joe Hernandez. The sponsor is Philco TV music for "We thePeople" and SHIRLEY COLEMAN has joined by Gough Industries. "John Conte's Little Show," now is theartdepartmentof Young & adding to her list "Counterspy." Rubicam, Inc., in Los Angeles. * Dick Foran signed by Masterson, Connie Haines has been signed by Louis Snader to sing Reddy & Nelson to do the singing for five TELEscriptions. Snader also signed the Guardsman's Quartet to chores on "Bride and Groom." do five barbershop harmony ballads. Met opera star Robert Merrill Will Honor Scouts becomes a TV commuter during this month as he will fly to New York NBC will be host to America's 12 most outstanding Eagle Scouts every Saturday night for his NBC-TV "Show of Shows" program while New Voice Friday, Feb. 9, when they will playing concerts throughout the east and middle west. The voice of the atomic bomb be taken on a guided tour of the * 5 * was heardlastnight by tran- NBC radio and TV studiosin ABC is seeking a new time slot for the Andy and scription on the Mutual network. RockefellerCenter, New York, Della Russell TV show, "Cafe Dubonnet," in line with plans to The finaltestexplosionofthe and will participate in the tran- bomb at Les Vegas, N. M., had scribed "Radio City, U.S.A." pro- expand show from five to fifteen minutes. Program made its been recorded prevously for the gram. The Scouts will be in New West Coast bow last Monday over KECA-TV. . . . Terrea Lea "Mutual Newsreel" heard at 7:15 York as a feature of Boy Scout has waxed an audition record with Bob Oates for half-hour radio p.m. The eerie sound of the de- Week (Feb. 6-12). show to be released on mid -western regional network. Universal tonation lasted for 45 seconds. Advertising Agency is handling the program. Wednesday, February 7, 1951 7 RADIO DAILY-TELEVISION DAILY

TV -Buying Steady Educational Series Despite Tax Request TELE TOPICS* Set For Radio -TV

(Continued from Page 1) "THE ARMED FORCES HOUR" bowed in on the DuMont TV network Sunday (Continued from Page 1) sumer buying will hold to its pres- A as a Department of Defense report on the progress of preparedness. Theday. Subjects to be discussed in- ent pace. half-hour program, originating with WAAM, Baltimore, featured the U. S. Airclude those of national and interna- A spokesman for Macy's depart-Force orchestra in a spirited musical tributetothe armed forces and thetional interest, as well as problems ment store stated that the presentAmerican way of life. Highlighting the presentation were film clips of jet flightof local importance. Included in the million dollar TV sale that Macy'straining and bombing over Korea. As an introduction Secretary of Defenseseries will be such topics as: "How is running now has shown a 25 perGeorge Marshall was filmed with Chris Witting, director of the DuMont network,to pay for re -armament"; "Role of cent increase over the last TV saleGeneral Marshall complimented the network for its co-operation and expresseduniversities in this national emer- held in the first weeks of December.approval of Department of Defense plans for the new TV series. The Hour isgency"; "Chances of surviving the The spokesman feltthatpresentproduced for the Defense Department by Ed Nell, written by Chet Spurgeon.atom bomb"; and "International air- circumstances have much to do withAnthony Farrar directs for WAAM, Barry Mansfield designs the settings, andport for Detroit." The question to the increase, and already plans areHerbert B. Cahan acts as production supervisor. All and all the Armed Forcesbe discussed during the initial pro- being made to hold another TV saleHour added up to an entertaining institutional presentation and a noteworthy con-gram will be "Should the United before the new levy becomes officialtribution topublic service on the part of the DuMont network. Nations troops withdraw from some time in June. Korea?" The spokesman also commented that many consumers are buying HELEN HAYES will recreate her role of "Mary of Scotland" when the "Pulitzer Statement by Father Celestin combination TV and radio sets, and Prize Playhouse" presents the Maxwell Anderson drama on Friday, Feb. Concerning the educational series, many others are buying a second16 at 9:00 p.m. over ABC-TV. John Emery and Mildred Natwick will be in thethe Very Reverend Father Celestin . . J.Steiner,Universityof TV set for their homes because theysupporting cast. . The First Fifteen TV programs from the January New Detroit find it convenient to have a largeYork TV Hooperatings Pocketpiece released yesterday show that "Godfrey'spresident, stated:"The statesman- console in the living room and aTalent Scouts" with Steve Allen, substituting, was in first place, "Texaco Starship of America has been deficient small table model in another sec-Theater" with Ken Murray and Perry Como, was second. Third spot was occupiedfor a quarter of a century, as to tionofthe houshold. As farasby "Cavalcade of Sports," with Ezzard Charles vs. Lee Oma. both leaders and average citizens. shortages are concerned the Macy Much of the blame for this weak- spokesmandidnotforeseeany ness must be laid to colleges and TODAY'S TV Personality: airline in the U. S. and laiduniversities which have failedto hardships until 1952. He pointed to STANLEY E. HUBBARD, outtheirroutesstillusededucate these statesmen. But radio, General Electric as one manufac-general mgr. and co-foun- by airlines today. In 1924,and television too, are far-reaching turer that was concentrating on 14der of KSTP and KSTP-TV, Stan started WAMD in Min-educational mediums. Thus, it is hour and 17 -inch screens instead of theMinneapolis -St. Paul, Minn., neapolis. Thestationcall.hope that this series of programs, in 19 and 24 -inch models they havehas the distinction of getting letterswerechanged tocooperation with WJBK and been putting out the past two years.in on the ground floorof KSTP in 1928. In June, 1939,WJBK-TV, will result in better in- He added that although Macy's car-three of the fastest growing he purchased oneoftheformed citizen -statesmen." ries all lines of TV sets on the mar-industriesof modern times: first television cameras and ket,almost 70 per cent of theiraviation,radio and TV. beganexperimentingwith sales are Macy's own TV brand. HeWhile a student at Minne- the medium. On Aoril 27,Merger Of ET Plants attributes this to the smaller cost,sota, in 1910, he built one 1948, KSTP-TV, under Stan's the efficient Macy's service depart-ofthefirstamateur radio guidance, beganfullcom- Announced By Allied ment, and the ability of Macy's totransmittersinthestate. mercialoperation,housed --- supply TV accessories when needed.Following World War I ser- in the station's ultra -modern (Continued from Page 1) Sale -Price a Big Factor vice, Stan established Hub- radio city building and thement was made of a merger of both A survey conducted antong Macybard Field at Louisville. A only structureinthe areacompanies. Smith, who pioneered costumersyesterday morning byfew months later he organ- HUBBARD builtexclusivelyforradiothe development of electrical tran- RADIO -TELEVISION DAILY show thatizedthefirstcommercial and television production. scriptions, will continue as head of nonehad beeninfluencedby the N. Y. plant which will be oper- Snyder's proposal, but the majority ated as the K. R. Smith division of of these people asked disclosed that , on "The Colgate Comedy Hour," Sunday night, hit aAllied Records. Broadhead said con- they had been contemplating a TV 45.9 figure in the four -city rating, reported by American Research. Thissolidation of the two firms had been set for some time and were influen-topped all previous "Comedy Hour" figures. Incidentally Jerry Lewis' portrayalplanned for some time to provide ced more by the current Macy saleof an attendant at a drive-in theater on the NBC show was one of the highlightsfuller and faster processing service, than by any other reason. of the rollicking hour. The comics were far better in the Sunday night perform-coast -to -coast,fortherecording Similarsurveysconductedinance than on their previous TV showing for Colgate.. . . Lee Ruwitch, vice-and transcription industry. smaller TV storeslikeDynamic,president and general manager of WTVJ, Miami, has been elected to the board Present plans call for expansion Davega,and Times Squarealsoof directors of the station, according to an announcement made yesterday byof the East coast manufacturing fa- showed conclusively that the newMitchell Wolfson, president of the company. . . . The Fort -Worth -Dallas area hadcilitiesandincreasedproduction proposals have not affected TV con-105,319 TV sets as of Feb.1, according to Harold Hough, WBAP-TV director.of transcriptions and records of all sumer buying as yet, but both cus-Count was made by the station's research department and is based on requestssizes and speeds. And also will em- tomers and store personnel felt thatfrom viewers for the station's free program schedule and through totals checkedbrace development of multiple du- TV and radiobuying would bewith the area's distributors and dealers.... The Pepsi -Cola Company has signedplicationoftapeandinjection stimulated in the next few weeks ifmotion picture writer -director Marion Parsonnet as supervisory consultant onmolding of transcriptions and rec- Congress consents to follow throughthe filming of the ABC-TV "Faye Emerson Show." . . . Byron Nelson's six golfords, for servicing television, radio with Snyder's proposals. At presentlessons on Ed Sullivan's "Toast of the Town," via CBS -TV, will commence onand the industrial slide filmfield. department store sales of radio andSunday, March 4... . Bill Lauten succeeds Mike Dann as Trade News Editor Capacity Increased TV in New York City for Jan., 1951at NBC. Inthelocalplant,established are up from 40 per cent to 128 per here in1934,Allied recently in- cent over Jan., 1950 in all but two FOUR CBS radio packages are expected to have TV counter -parts, come nextstalled new 200 -ton presses which stores. fall-"Life With Luigi," "Our Miss Brooks," "My Friend Irma" and "Myupped its pressing capacity by some Favorite Husband."... WOW -TV, Omaha, Neb., weighs in with a figure of5,000 transcriptions a week. In ad- 62,904 TV receivers installed in the area as of Feb. 1. This compares with 14,087.dition to commercial transcription Joins KTTV Staff just one year ago. Figures are from the Nebraska -Iowa Electrical Council'swork and special custom recording Hollywood - Robert M. Purcell,weekly check of 29 distributor sources....Former President Herbert Hooverfor church and institutions, Allied KTTV program director, has an-will be seen over WOR-TV on Friday, Feb. 9at9:00 p.m. in an exclusiveRecords and its K. R. Smith division nounced the appointment of Bobtelecast of a foreign policy address originating from the station's studios in Newwill service the U. S. State Dept's Wilson as staff announcer with hisYork.... High-ranking Boy Scouts of the Greater New York Council will partici."VoiceofAmerica,"the Armed firstassignmenttobe thedailypate in a televised celebration of the forty-first anniversary founding of the BoyForces RadioService,and other "InstructionforSurvival"series.Scouts of America over WPIX tomorrow at 8:30 p.m.... "Easy Does It," WNBT'sgovernmentagencies. Broadhead WilsoncomestoK T TV from6:00 p.m. across-the-board stanza will originate tomorrow night from the RCAand Smith revealed that no changes KWKW in Pasadena where he wasExhibition Hall where operatic costumes and antique musical instruments willare contemplated in the manage- directorofsports and news forform the back -ground....Claudia Pinza, daughter of Ezio, will quest on thement and organization of the two nearly three years. ABC-TV "Faye Emerson Show," Friday, Feb. 16 at 7:15 p.m. plants. E thel Paige Hotel Edison Wednesday, February 7, 1951 8 228 West47th01,10 DAILY-TELEVISION DAILY :Tew Tork,1901.

Senate Passes McFarland Bill; COAST -TO -COAST

Would Reorganize Commission Disc Jockey Adds Show Richmond, Va.-With the exten- sion of the broadcast schedule of (Continued from Pa.ge1) year, and a secretary at a salary notings in all hearing cases. The FCC to exceed $5,600. is instructed to report to CongressWXGI, Allan Knight, Richmond's S-658,introduced by Sen. E. W. The bill reduces the assistant gen-promptlyonallcasespendingonly Negro disc jockey has been McFarland (D-Ariz.),majorityeral counsels, assistant chief engi-longer than those specified periods.added to the schedule for another leader. The bill is virtually the sameneers and assistant chief account- An amendment was written to an-show every afternoon at 2 p.m. as one passed by the Senate andants from three to two and prohib-nul the AVCO procedure adopted another by the House in the 81st Dee Jay Turns Author Congress. The measure sets up theits the general counsel, chief engi-by the Commission, which prevent- FCC on a functional, rather than aneer and chief accountant from rep-ed a licensee from selling his prop- Cleveland, O.-WJMO polka disc professional basis, provides for theresenting any licensee for one yearertytoaproper personofhisjockey, Paul Akel, turned writer to appointment of legal assistants tofollowing termination of their em-choosing, but required an opportun-produce his new book, "Polka Pa- ployment with FCC. ity for others to make bids for anyrade," which features pictures and each Commissioner and establishes station proposed to be sold. Thebiographies of the nation's top polka a review staff. The Commission is authorized to In its report to the Senate, thepurchaselands and buildings,ifcommittee said it regarded it "signi-band leaders. Akel isadvertising Interstate and Foreign Commercenecessary, for monitoring services. ficant" that the FCC dropped thethe book on his own polka program In reorganizing the legal,engi-AVCO procedure some months ago,and sold 983 copies at $1.00 a copy Committee, of which Sen. E. M. the first week. ischairman,neering and accounting bureaus, thebut to avoid a recurrence, it is for- Johnson(D-Colo.) Senate committee said in the pastbidden by legislation. and Senator McFarland is chairman"the three bureaus, have become A "cease -and -desist"clause has Joins KTTV Sales Staff of the communications sub -commit- been inserted in the bill, providing tee, said: self - contained andindependent Los Angeles, Calif.-The appoint- "In the field of radio, the subjectlittle kingdoms, each jealouslythat the FCC may issue cease -and -ment of Bob Wood to the KTTV of most pressing importance todayguarding its own field of operationsdesist orders in cases where theresales staff has been announced by is the functioning of the Commis-and able to exercise almost dicta-have been violations of the act orFrank G. King, station sales mana- torial control over the expedition ofregulations. ger. Wood was formerly with CBS sion." A new section is added authoriz- "Pressing Importance" a case. They can, and have, set at in the sales department. Thecommitteeexpressedthenaught the best efforts of individualing the Commission to issue, on re- opinion that the bill"isa majorCommissioners to spur action." quest, declaratory orders to clarify NewAssistant At KRNT step forward in the evolution of the Three Bureaus Changed certain issues. Des Moines,Ia.-JoeHudgens, regulation of radio and wire com- Under the bill the Commission is Judicialreviewhasbeenpromotion manager of KRNT, has munications,bothbroadcastandgiven 60 days to organize the threestrengthened and defined, giving theannounced the appointment of Ma- common carrier."ThelegislationbureausintointegrateddivisionsU. S. Court of Appeals for the Dis-rie Manning, formerly with KMTV, "will be of inestimable value in"as are deemed necessary to handletrict of Columbia jurisdiction overOmaha, as his new assistant. Mrs. making more certain that regulationthe Commission's workload prob-all cases appealed from the Com-Manning replaces Jeanette Cotting- of the industry shall be in the pub-lems." These are expected to em-mission. The appellate period is ex-ham, who, after four years as as- lic interest, convenience and neces-brace broadcasting, common carriertended from the present 20 days tosistantpromotionmanager,has sity," said the committee report. and specialandsafetyservices.30 days. been named promotion manager of Broadcasters,generally,endorseEach division would include legal, New Hearing Procedure KRNT Theater, the legitimate play- the McFarland measure while mem-engineering and accounting person- An important change in hearinghouse in this city, which is owned bers of the Commission have op-nel necessary but would function asprocedure before the Commission isand operated by the station. posed certain sections, particularlya team rather than as separate en-contained in the McFarland b;11. If those which strip the legal depart-tities. it becomes law all hearings must be Terry OnBank Board ment of present dictatorial author- On the review staff which is au-held before the Commission en banc Denver, Colo. - KLZ vice-presi- ity, committee members told RADIOthorized would be legal, engineeringor before a designated hearing ex-dent and general manager, Hugh DAILY. and accounting personnel "whoseaminer.IndividualCommissionersB. Terry, has been elected to the Definitions More Specific sole function shall be to prepare andmay not conduct them, a currentboard of directors of Industrial Fed- Morespecificdefinitionshavereview decisions, orders, rules andpractice. eral Savings and Loan Association been given the terms "broadcast-other memoranda as the Commis- Apart from authority expresslyof Denver, the largest mutual say-, ing" and "licensee." Otherwise thesion shall direct." The review staffgranted the review board, and theings institution in the Rocky Moun- bill provides the following: would be responsible only to theduties laid upon the Commissioners,tain Empire. Permits Commissioners to writeCommission and would not partici-legal assistants, "every safeguard is "meritorious papers" and be com-pate in the preparation nor prosecu-written into this section to prevent Attends Enlistment Ceremonies pensated for it, but they may nottion of cases. examiners, lawyers, or other em- Hartford, Conn. - WCCC's an- engage in any other business. Authority Revised ployees from advising or consultingnouncer Jim Pansullo played host Prohibits a Commissioner who re- Neither the general counsel, chiefwith the Commission with respectrecently during enlistment ceremo- signs before his term expires fromengineer or chief accountant wouldto its actions," said the committeenies of 45 Greater Hartford recruits practicing before the Commissionhave authority over the review staff.report of a section defining hearingfor the U. S. Marine Corps on the or representing anyone having busi-"Its purpose is clear," said the Sen-procedure. stage of the Loew's Poli Theater, ness with the FCC for one year af-ate committee. "Itistoseparate A new section establishing a par-prior to the city's premiere show- ter he leaves office. This section iswith finality the prosecutory andallel to the mail fraud law isin-ing of 20th Century -Fox's movie, intended, the committee said,"tojudicial functions of the Commis-cluded. This prohibits the use of ra-"Halls of Montezuma." All branches halt the practice by persons andsion so that the same individualdio or TV for the purpose of fraudof military service participated in corporations who have business be-who prosecutes a case in behalf ofand provides penalties up to $10,000the ceremonies, and the event was fore the Commission of employingthe Commission before a hearingfine and five years in jail or both.spirited by the 50 -piece Air Force Commissioners withtheobviousexaminer shall not later be found to The McFarland bill is expected toband from Westover Field, Mass. purposeof benefiting themselves,be preparing the final decision orpass the House without difficulty. Pansullotranscribed interviews perhaps unfairly, through the in-advisingCommissioners orthe with Military and city and state offi- fluence that such a CommissionerCommission as to the final decision." cials as well as the recruits them- might have with employees of the "Therecordsandfactswell KLRA 24 Years Old selves for re -broadcast over WCCC. agency." known to your committee and to Little Rock, Ark.-KLRA, Little It is intended, also, to restrict theindustry have not always had theRock, celebratedits24th year of Subbing For Joe Tucker "growing practice of using appoint-most equitablejudicialtreatmentbroadcasting on January 19, with an Pittsburgh, Pa.-Bob Prince, who ments to high Government posts asunder the existing type of adminis-open house party in their studios.works many WWSW play-by-play stepping stones to important posi-trative judicial process" the com- More than a thousand persons at-sportscasts with Joe Tucker, is fill- tions in private industries," the re-mittee added. tended the affair, from 4 to 9 p.m. ing in for Joe, who is taking a two- port added. The Commission, under the bill, A special message of congratula-week respite. Tucker, WWSW sports Legal Advisers Provided must render decisions in non -hear-tionsby Arkansas Governor Siddirector,isin Florida sojourning Each Commissioner is given au-ing cases within three months ofMcMath got the celebration official-with Art Rooney, owner of Pitts- thority to employ a legal adviserapplicationfilings and within sixly under way on the evening pre-burgh's pro football team, the Steel- at a salary not to exceed $10,000 amonths ffom the final date of hear-ceding the birthday party. ers. EQUIPMENT SPONSORS

PRODUCTION BUSINESS

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VOL. 54, NO. 43 NEW YORK, MONDAY, MARCH 5, 1951 TEN CENTS NAB ASKED TO EVALUATE RESEARCH NCAA Moves Against Live Football Telecasts Ass'n Group Asks Color Kinescope Revealed By RCA Committee Seeks A booklet describing the manufacturing steps of the three -gun tri-color Control Also Of kinescope of RCA was made available to 30 licensed tube manufacturers Clarification Of the past weekend, according to reports. The industry service manual Methods Delayed TV was produced by the RCA Laboratories division of RCA and the infor- mation contained therein would make it possible for tube manufacturers Urging that action be taken Chicago - NCAA members to produce a color receiver capable of picking up the experimental who allowlivetelecasts of RCA electronic color system. to clear up the confusion in their 1951 football games will Radio -TV research measure- be placed "not in good stand- ment, the Special Test Survey ing" by the association, it was Committee recruited by Stan- announced on Friday. In com-Thad Brown Attorney United TV Series Soldley Breyer, KJBS, San Fran- mittee discussions of the gen- cisco,Friday recommended eral television situation, dele- that NAB spearhead a three - For NAB -TV Board ForDuM. Sponsorshipstep evaluation study of radio - gates announced that the coun- television research methods ; cil will move to expel those Washington Bureau of RADIO DAILY Sale of Royal Playhouse, second (Continued on Page 5) Washington - Appointmentofrun of TV's "Fireside Theater," to (Continued on Page 8) Thad H. BrownJr.,well-knownAllen B. DuMont Laboratories for Washington attorney, as counsel tosponsorshipby DuMont TVre- Industry Spokesmen the NAB -TV board, effective Marchceivers in 18 major markets servedNew High Reported 8, was announced Friday by NABby the DuMont TV network was President Justin Miller, after con-announced Friday by United Tele- Report On SavingssultationwithEugeneThomas,vision Productions, Inc. The series, In Admiral Sales WOR-TV, chairman of the NAB -TVpresented on 35 mm. film will be Washington Burcuu of RADIO DAILY board.Forthepastfiveyearspresented on the network beginning Admiral Corporation has reported Washington-Industry spokesmenBrown, who is 34, has been affiliatedApril 1st. a new high in net earnings of $18,- have advised the National Produc-with Roberts and McInnis, Wash- Consummation of the deal high-767,554 from a record sales volume tion Authority that great savingsington law firm which representslighted a three-day conference ofof $230,397,661. The 1950 earnings are being made in critical materials, (Continued on Page 5) (Continued on Page 2) amounted to $9.73 per share on 1,- including cobalt, in the production 928,000 shares outstanding. of radio and TV sets. AFM Musicians Locals Lewis, Pegler, McCarthy Sales in 1950 rose 106 per cent over At a meeting with NPA officials, the 1949 volume of $112,004,251, and theelectronicscomponentsand Consider Web Proposal Named In Pearson Suitearnings showed a 129 per cent in - electronic equipment industry ad- (Continued on Page 6) visory committee assured NPA that The musicians' locals in New York Washington Bureau of RADIO DAILY (Continued on Page 5) and Los Angeles are considering the Washington - ABC commentatorSoap Co. To Sponsor latest proposal by the networks forDrew Pearson filed suit in Federal a new three-year contract callingDistrict Court here Friday againstNew Serial On NBC Web RCA Official Named for a 10 per cent increase in theSen.JosephR.McCarthy(R- To The Staff Of DPAbasic minimum wage scales. Wis.) ; Fulton Lewis, Jr., MBS com- West Coast Bureau of RADIO DAILY Negotiationsin New York be-mentator; Westbrook Pegler, King Hollywood-CarletonE.Morse's Washington Bureau of RADIO DAILY new serial on radio "The Woman in tween James C. Petrillo, presidentFeatures Syndicate columnist, andMy House," a 15 -minute show, will Washington-Another RCA offi- (Continued on Page 3) (Continued on Page 7) cial has been named to the Defense be sponsored by Sweetheart Soap Production Administration. Heis on the entire NBC network starting Arthur S. Hawthorn, manager of March 26. Show will be heard Mon - (Continued on Page 2) FCC Commissioner Comments (Continued on Page 2) On Cost Of Educational TV Sidney To Sydney WBAL-TV Cited Shenandoah,Ia. - "Sidney, Baltimore - "Call to Arms," EastLansing,Mich.-IneffectTV operation "is small in compari- WBAL - TV - originated weekly Iowa, USA, calling Sydney, Au- answeringcommercialtelecastersson to the giant multi -million -dollar Army Show, was honored on stralia,"tobeairedSunday, who have warned educators that thebudgetsof our largeuniversities Saturday by the United States March 11th, is the third annual cost of TV is tremendous, FCC Com-and metropolitan boards of educa- Armed Forces when the station international program exchange missioner Frieda B. Hennock de-tion." was presented with an award of KMA. The thirty -minute show, clared here Saturday that "the cost Regardless of present costs, they "in recognition of the fine spirit, produced by Wayne Beavers, oftelevisionshould not dissuadewill be less as the art expands and public service and valuable and typifieslifeinSidney,Iowa, more stations are put on theair, while the exchange platter gives educators from its use." important assistance in building Speaking before the sixth annualshe assured the Michigan educators. andmaintainingtheregular a word picture of Sydney, Australia.- Michigan radio -TV conferenceat"Just as the cost of receivers falls U. S. Army and the Air Force:" Michigan StateCollege,COMFil with mass production of sets and sioner Hennock declared the cost of (Continued on Page 3) 2 Monday, March 5, 1951 RADIO DAILYTELEVISION DAILY

uli MIMS United TV Series Sold IYIIB 177-IfilliothEY comma nnnGOMG Established Feb. 9, 1937 For DuM. Sponsorship 4011M, Vol. 54, No. 43 Mon., March 5, 1951 10 Cts. FRANK STANTON, president of the Colum- ROBERT B. WILSON, assistant manager of bianetwork; HERBERT V. AKERBERG, vice-WADC, Akron, Ohio, returned to the station (Continued from Page 1) president in charge of station relations;1.L. last Friday following a trip to New York forUnited executives in New York City JOHN W. ALICOATE : : PublisherVAN VOLKENBURG, vice-president and man-conferences with thenational representatives ager of network sales, and ADRIAN MURPHY,of the station. during which time sales, promotion, FRANK BURKE Editorvice-president and general executive, are bock andprogramdistributionplans MARVIN KIRSCH : Business Managerfrom New Orleans, where they attended the R.J. MAHLER, industrial consultant to thewere discussed. Among thoseat- meetingofDistrict4,ColumbiaAffiliatesColumbia network, isin Chicago, where today Published daily except Saturdays, SundaysAdvisory Board. he will address two groups.At luncheon hetending the meetings were Jerry andHolidays at1501 Broadway, New York. willaddress personnel of the CommonwealthKing, Dick Dorso, and Wyn Nathan (18),N. Y.,byRadio Daily Corp., J. W HORACE HEIDT, with the personnel ofhis Edison Corp., while at dinner he will talk toof Hollywood; Milton Blink of Chi- Alicoate, President and Publisher; Donald M.program, willleave shortly on a world tourmembers of the Western Society of Engineers. Mersereau, Treasurer and General Manager;of Armed ForcesinstallationinEurope and cago and Edward Petry. Marvin Kirsch. Vice - President; Chester B.North Africa. GEORGE W. HASKETT, of WCNC, Mutual Representedby Day, Geyelin Bahr, Vice-Pres.; Charles A. Alicoate, Sec'y. network outletinPhiladelphia, was a visitor Douglas Day, advertising manager Reentered as second class mattr, Septem- IRVING MANSFIELD, producer of "ThisIs Friday at the headquarters of the web. atNewShow Business" on CBS -TV, also the Sam Lev- of DuMont Labs, and Harry Geyelin, ber15,1950atthePostOffice enson Show on the same network, has returned EDGAR GUEST, among foremost of contem- York, N.Y., under the Act of March 3.from a trip to Miami. advertising manager for DuMont re- 1879. (Originallyenteredassecondclass porary poets, has arrived from Detroit to beginceivers, represented the sponsor in natteron April 5,1937).Terms (Postage fiis NBC daytime television show which will free)United States $15.00 one year. Foreign. LOUIS JONES, head of personnel at WDVT,be broadcast Monday through Friday startingthe negotiations for the filmed dra- Pittsburgh,isin Ohio Valley Hospital recov-March 5.The title will be "A Guest in Yourmatic series. $20.00.Address all communications to Radioering from pneumonia. Home." Daily,1501Broadway, NewYork,(18) N.Y.PhoneWisconsin7-6336.7-6337, 7-6338.Cable address:Radaily. New orkSoap Co. To Sponsor RCA Official Named Two New Sponsors WASHINGTON BUREAU New Serial On NBC Web To Staff Of DPA BillBailey On "Sat. Night Review" Offiee: 1142 National Press Building Telephone: Metropolitan 0823, 0824. (Continued from Page 1) (Continued from Page 1) Two new sponsors, the Lehn and anal :4315 RussellAve.,MI.Rainier. Md Telephone: %Yarnell! 4462. day through Friday locally. Morsefabricated products sales, engineer-Fink Products Corp. and Bymart, WEST COAST OFFICES was signed to a five-year contracting products department, RCA Vic-Inc.,joined theroster of adver- HerbertBerg EthelRosen and is the author of "One Man'stordivision. DPA Administratortisers on NBC's TV spectacle, "The 0425 Hollywood Blvd. Phone: Gladstone 8436 Family" radio and TV shows andWilliamH.Harrison announcedSaturday NightRevue,"8:00to CHICAGO BUREAU "I Love A Mystery" on Mutual net- Glnny Evans, Manager that Hawthorn will be special as-10:30 p.m. Sults 51113, 333 No. MichiganAvenue work. Forrest Lewis, Les Tremaynesistant to W. W. Watts, assistant to Lehn and Fink, through McCann- Phone: Franklin 2-3238 and Alice Rinehardt will have thethe DPA Administrator, also a for-Erickson, and Lennen & Mitchell, ROME BUREAU: John Pordlearl,Ludarls1 leadsinthe new show. Agencymer RCA Victor official. has picked up the 8:00-8:15 p.m. PUERTO RICAN BUREAU: AntonioAllem, Edith!' Mow, Sill Juan. P. R.: P. 0. BOX 3335:actingforSweetheartSoap is At the same time, Harrison an-portion of "The Jack Carter Show," fhoph000: 2-2301. Duane Jones. Show replaces currentnounced appointment of Morris V.first part of the revue. The compa- "Love and Learn" program. Rosenbloom, assistant to the chair-ny will advertise Hinds Honey and man of the NSRB, as special assist-Almond Fragrant Cream, "Etiquet" antto Edwin T.Gibson, deputyDeodorant and Lysol Disinfectant Nielsen Adds 22 Clients DPA administrator for staff services.in its segment of the show. FINANCIAL To Service, Since Jan. 1 (March2) NEW YORK STOCK EXCHANGE The addition of 22 new subscrib- Net ers to its National Television Index High LowCloseChg. since Jan. 1, was announced on Fri- ABC 12%12%12V + 1/2 Admiral Corp. 3/3 day by A. C. Nielsen Company. This Am. Tel. & Tel. 157% 1573%;157%+ brings to 33 the number who have CBS A 30%301430% -I- subscribedto NTI since thein- CBS B 30%30 30 + 3/8 Philco 247//sq 24% 24% + auguration of all-audimeter televi- RCA Common 191/8 18% 191/8 sion research late last year. RCA 1st pfd. 81 80% 81 Stewart -Warner .. 181/p 18 18 Many of the new subscribers had Westinghouse 361 361/8 361/4 + previously subscribedtothe na- Westinghouse pfd1033/4 1031/2 1031/2 - tional radio service and a substan- Zenith Radio 673/4 663/4 663A - NEW YORK CURB MARKET tial number are now taking "Com- DuMont Lab. 18% 181/2 181/2 plete Service," which entitled them Hazeltine Corp...253/4 2534 253/4 1/8 to many audience analyses in addi- Nat. Union Radio. 5 VA 4% - 1/8 OVER THE COUNTER tion to television program ratings, Bid Askedthe company said. Stromberg-Carlson 14% 153/4 A Nielsen spokesman pointed out that the recent risein NTI sub- General Foods Renews scribers bears out the growing use of TV research by advertisers and CBS Daytime Seriesadvertisingagencies,whichhad General Foods has renewed itspreviously been noted by the fact sponsorshipofthe CBS daytimethat since November about half the series, "The Second Mrs. Burton,"requestsforspecialanalysesby for another 52 weeks effective withNielsen clients have concerned tele- the program of March 26. The seriesvision. is aired over CBS radio, Monday through Friday, 2:00-2:15 p.m., EST.Announce RCA Dividend Agency for the sponsor is Young & Following a meeting of the Board Rubicam, Inc. of Directors of the Radio Corpora- tion of America held Friday in New York, Brig. General David Sarnoff, chairman of the board, announced that a dividend of 87% cents per WEAV share has been declared on the out- PLATTSBURG, N. Y. standing shares of $3.50 Cumulative You get a lot for a little* AMERICAN BROADCASTING CO First Preferred stock, for the period COYSISTENTLY SELLING THE NI1R111 from January 1 to March 31, 1951. COUATR1's RU HEST.1t.tRtiFT The dividendis payableApril2,'MORE LISTENERS -PER -DOLLAR than any TV or radio station in Baltimore JOSEPH HERSHEY McGILLVRA, Not.Rcp. 1951,to holders of record at the close of business March 12, 1951. SEE YOUR HEADLEY-REED MAN TODAY FOR THE WHOLE W -I -T -H STORY Monday, March 5, 1951 3 RADIO DAILY-TELEVISION DAILY Educational TV AGENCY NEWSCAST MM Locals Mull Costs Reviewed . . . personnel, sponsors and notes Networks' Proposal

(Continued from Page1) (Continued from Page 1) BLACKSTONE WASHING MA- MRS. ADELE STEVENSON hasof the AFM, and the radio and TV studioequipment,"shedeclared, CHINE CORP. hasapprovedjoined the art department in thenetworks have been suspended tem- programming expensetouniver-for co-op sponsorship a new five-Philadelphia office of N. W. Ayer &porarily until the localspass an sities will be much less than forminute open-end TV mystery filmSon, Inc. opinion on the wage proposal. commercial TV because the univer-series. First filmis scheduled for LESTER SABAR hasreplaced The membership of Local 802 in sities have "great resources of man-WDTV, Pittsburgh, co -sponsored by New Yorkisexpectedtomeet power and material," which cost farPittsburgh Products Co. and Jo-Stanley Rowen as production man-Wednesday night to vote on the pro- lessthan"high-pricedcomediansseph Horne Co. Charles Michaelson,ager of Getschal & Richard, Inc.posal. The issue is also being con- and variety shows" for which com-Inc., is producing the film series. Rowen was recalled to active dutysidered by the Los Angeles local. mercialbroadcastersmustnow in the Air Force. The New York local however is compete. THE FREDERICK-CLINTON CO. understoodtobecontinuingits "When the value of educationalhas been appointed to handle ad- GREY ADVERTISING AGENCYstand against the broadcasting of TV is fully accepted, I am sure thatvertising for The Reporter, a na-will handle all advertising for Kay-recorded music between the hours the question of its cost will provetional magazine of facts and ideas.woodieCompanyandKaufmanof 8 a.m. and midnight. This prob- to be negligible in comparison withCopy and merchandising tests willBros. & Bonday, Inc., New Yorklem is believed to have become a itsimportance and effectiveness,"be made via radio and other media.and London manufacturers of pipes.bigger obstacle in the negotiations she added. Speaking on "education's with Local 802 than the wage issue. opportunity in television," Hennock HARRY FEIGENBAUM ADVER-David Taft Named Mgr. The networks to date have refused restated her belief that "TV is theTISING AGENCY, Philadelphia, is to give in to this demand. finest opportunity for vitalizing andhandlingadvertisingforLiberty Of Radio CincinnatiThe networks had been meeting expanding our educational systemBell Insurance Company. with Petrillo since February 5 to that has come to our educators in Cincinnati, Ohio-David Taft be-discuss new contract terms for staff generations." ROBERT S. KILIPER has joinedcomes managing director of Radiomusicians in radio and TV. No date the staff of Jesse Gordon & Associ-Cincinnati,Inc.while Robert F.has been scheduled for the next Bender has been promoted to gen-conference. Two NBC-TV Shows Moveates, publicity firm. eral manager of WKRC-FM transit Beginning March 9, "TheBig radio. Taft's new duties will includeKenny Spins Disks On WMCA Story," on NBC-TV, currently seen JAMES A. STEWART COMPA-co-ordination of the three WKRC Nick Kenny, radio -TV columnist, on alternate Fridays at 9:30 p.m.NY ofCarnegie,Pa.,hasbeenstationssalesactivities,adminis-has inaugurated a new series of re- will move to the 9:00 p.m. time slot,named to handleadvertising fortrating management policy and act-cordedmusicandcommentaries Fridays, and will be seen weeklyHachmeister - Incorporated. Radioing as assistant to the vice-presi-over WMCA, New York, for Mon- thereafter. and TV will be used. dent.Bender, who startedwitharch - Saphin.Thequarter - hour "Henry Morgan'sGreatTalent WKRC-FM atitsinceptionasashow is aired 9:15 p.m., Mondays, Hunt," which has been seen in the C. ELLIOTT BARB has joinedsalesman, later becoming sales man-and at 10:15 p.m., Tuesdays through 9:00 p.m. spot, will move to 9:30Michener & Holland as copy chiefager, will assume complete chargeFridays. Arthur Rosenberg Co.is p.m. on the same date. and account executive. of the Transit Radio operation. the agency.

ED SUL1/1/4N MOREY 4A1STERMAI BILL HINDS JACKIE HELLER thanks plui THE 150 LOCAL STARS THAT PERFORMED KOREAN WAR HERO-PFC

ROBERT SMITH FUN PUBLIC SERVICESHOW FEB. 7-PITTSBURGH, PA. INDIV DU MONT OWNED & OPERATED $68,000 DU MONT TELEVISION NETWORK LATEST CASH TOTAL 4 Monday, March 5, 1951 RADIO DAILY-TELEVISION DAILY

HOLLYWOOD CAPITAL ROMP

By HERB BERG By BILL BAILEY STATIONKECA-TV gave 14 hours Washington Bureau of RADIO DAILY of station time to the hearings Washington-The President's Ad- by Senator Estes Kefauver on the visory Committee on the Voice of Senate Crime Investigation Commit- America,of which Judge Justin tee held in the Federal Building in By SID WHITE Miller, NAB president, is a member, Los Angeles and was the only sta- is scheduled to leave March 11 for a tion in the local area covering the Matt About Manhattan... month in South America to evaluate hearings held Tuesday and Wednes- WEEK -END CUFF NOTES: Jimmy Melton takes over the Jack the Voice in the Latin countries. day.Allcommercials were can- Haley show for the Ford Dealers on NBC-TV as of April 5th.... Wm. WWDC, in cooperation with the celledduringthesessions.Over D. C. Office of Civil Defense, has Gargan planing out to Palm Springs on the 22nd for10 days to be scheduled a weekly series of quar- 2,000 calls have been received by with his wife who's recovering from recent surgery. The "Martin Kane" KECA-TV commending them on the ter-hours(7-7:15 p.m. Saturdays), job well done, and wires and letters stanza on the 29th is being written "around him.".. . Madeleine beginning March 10, to acquaint the are still pouring in. Carroll off for a European vacation this week. ... WPAT discontinuing capital with all aspects of prepared- "The Layman's Hour," half-hour itsall-nite slot and will sign off the air at1 ayem....Carleton E. ness. John E. Fondahl, acting OCD of words and music to fit the mood director for Washington, will be the of a Sunday afternoon, started its Morse's theme song must be "You're A Sweetheart." Sweetheart Soap. first speaker. run on KECA March 4. The chorus, which sponsors his "One Man's Family" on teevee, will also pick up WOL has startedits new tele- comprised of sixteen male voices the tab on his new serial, "The Woman In My House," which bows in on phone program, 5:30-6p.m. Sun- who sing the familiar hymns and NBC on the 26th. .. . Benny Goodman due in from the coast this week days. It's titled "Call the Forum" and listeners will be asked to call anthems of the church, is presented for radio and teevee dates. ... AFRA holding its quarterly membership by the Baptist Men's Council, under the station with questions for panel the direction of James Burt. meeting Thursday p.m. at the Astor.. ..Television Authority will hold members who will have presented LouellaParsonsaired some its membership meeting at 1:30 this afternoon, also at the Astor.... introductory talks. Col. Frank Mon- sound track excerpts featuring the Sid Ascher handling the promotion for Lou Capone's new singing find, ahan,one-timenarratoronthe five actors nominated as "best sup- Ray Caruso. Some 100 G's are riding on Caruso to strike gold dust. NBC "Cavalcade of America" pro- portingactor"forthe Academy gram,will moderate the weekly Awards on her Sunday, March 4 (The same combo, Capone & Ascher, were responsible for Vic Damone.) forum. ABC network show. Nominees are ...Merrill E. Joels is the latest candidate for that club whose middle WalterCronkhite, WTOP - TV Edmund Gwenn, for "Mr. 880," Sam initials don't stand for anything. .. .Ritz Bros. insist they won't do any newsman(11p.m. daily for Col- Jaffe, "Asphalt Jungle," Eric von teevee except on film. gate), uses only brief notes to keep Str oh eim, "Sunset Boulevard," him on the track while reporting George Sanders, "All About Eve" r ** world news. He studies the news, and Jeff Chandler for "Broken Ar- Jack Perlis forwards the one about Groucho Marx absorbs it, writes it, then uses only row." who visited the parents of a 2 -year -old child. "Just look at him," a skeleton outline on the air. He Klaus Landsberg, vice-president enthused the proud mother, "he's been walking like that for a seldom fumbles for words. of Paramount Television and gen- year." "Amazing," conceded Groucho. "Can't you make him sit , WWDC sportscaster, eral manager of KTLA, announced leaves March 5 for the major league the adding of a half hour daily down?" training camps in Florida to tran- Monday through Friday to KTLA's * ** scribeinterviewsforplayback, weekly programming. New sched- AROUND TOWN: Gordon MacRae spottedthis ad in a under sponsorshipofChristian ule gives "Cowboy Thrills" featur- local rag: "For Sale: Large police dog. Will eat anything. Especially fond Heurich Brewing Co.(6-6:15 p.m. ing Doye O'Dell a full -hour of tele- across the board). casting time. Expanded show will of children."... Bill McCarthy, J. Walter Thompson sports ace, into present longer serialized chapters of the Marines this week....Ivan Black, who handles public relations western films and will enable O'Dell for True mag, sez the most fabulous character he ever met is David Joins Sales Staff to present more guests on his pro- Marshall Williams, the ex -con who, while injail, invented the carbine Washington - Appointmentof gram. Change is effective today. and other guns used by Uncle Sam. He's profiled in the current issue of Howard Williams, recently with the Sears Roebuck will sponsor head- Reuben H. Donnelley Corp., Wash- line newscasts over KFI-TV every True, as well as Collier's and Reader's Digest.. . .Richard Neilson, ington office, as account executive Monday through Friday preceding whom critics acclaim as another Jimmy Cagney in the controversial of the WWDC sales staff has been the morning and afternoon telecasts film, "No Orchids for Miss Blandish," is getting a real taste of high- announced by Ben Strouse, station of the feature films, beginning Mar. powered American promotion. Appeared on 5 interview shows during vice-president and general manager. 12. Darwin H. Shopoff and James Rob- Rosalind Phillips has joined the the past 3 days. . State Department's "Voice of America" has signed ertson, WWDC sales staff members, Don Lee public relationsstaffas Leonard Feather to do thefirstinternationally syndicated jazzdisc have left for government service. logeditor.ShereplacesWileta jockey show for foreign consumption... Cathy Mastice's first RCA - Shopoff has been named public in- Burch who resigned because of ill Victor release, "One Little, Two Little, Three Little Kisses,- is a click. formation officer of the American health. Miss Phillips was formerly EmbassyinthePhilippinesand with Calchrome and is a native of . . Recommended: Bernice Parks' terrific song styling on DuMont's Robertson has enlisted in the U. S. Chicago. "Once Upon A Tune." . ..Evelyn Knight doing the Paul Whiteman Air Force. show on the 18th.... World Broadcasting System's Herb Gordon a Completes TV Films proud gent over "Forward America" copping oneofthe Freedom Hollywood - Coy Watson com- Foundation's awards last week. LIBEL pleted the photographing and edit- Invasion of Privacy * * * * Plagiarism Piracy ing of 3 new Erskine Johnson "Hol- . . . RADIO ROWges: Joke Benny. Sing Crosby. Copyright lywood Reel" shows for Paramount Television Prod. With Johnson nar- .. . Growlcho Marx.. .. Gab Hope. .. . Eyedie Cantor. ... Thrill . . . . . INSURANCE rating, the reels feature stars such Tabbert. Ken Merry. . Jimmy Duranteevee. , . .Bill as Ellen Drew, Jack Dempsey, Pat Slaterrific. For the Wise Broadcaster Medina, Lloyd Bridges, Ann Ruth- OUR UNIQUE EXCESS POLICY * * Provides adequate protection erford, Edward G. Robinson, Jeff ** SurprisinglyI Ire. Donnell, Lisa Ferraday and others. MAIN STREET SEEN -cry: Robert Q. Lewis, the Qmorist, CARRIED NATIONWIDE Twenty-two additional shows are lugging a totem pole THIS BIG along Lexington Ave. He collects 'em. for details and quotation. merit* currently in production. "Hollywood ...Ed Herlihy on his way to the Annual National Antiques Show Employers Reinsurance Reel" is seen weekly on KTLA. The which opens today at Madison Sq. Garden. ... At B'way & 50th St., Corporation 15 -minute show is also being seen on the Paramount Television net- lose Ferrer, of "Cyranose de Bergerac" fame, in a huddle with James Insurance Exchange Bldg. work stations from coast -to -coast. Durante, who invented the nose. Kansas City, Missouri Monday, March 5, 1951 5 RADIO DAILYTELEVISION DAILY Thad Brown Attorney THE WEEK IN REVIEW Industry Spokesmen For NAB -TV Board ... Radio -TV Highlights Report On Savings By BILL NOBLE (Continued from Page 1) rlIWELVEnewmemberswerements and Zenith Radio Corp. dem- (Continued from Page 1) the TBA, Allen B. DuMont Labora-1 elected to the NAB board, withonstrated phonevision. Talks werethere was no evidence of civilian tories and various individual TVthe 13th contest a tie to be resolvedalso made by Thomas Velotta, ABC;production in any way holding up stations. His late father, Thad H.in a run-off, C. E. Arney Jr., secre-Hugh M. Beville, NBC; Sig Mickel -militaryproduction.Industryre- Brown, Sr., was a member of thetary -treasurer of the organizationson, CBS and Les Arries, DuMont.quested more detailed information old Federal Radio Commission andannounced. Nearly 72 per cent of Resolutions authorizing expansionabout what lies ahead and what later the FCC from 1929-40. the membership took part in theof the Broadcast Advisory Councilthey can expect in the way of de- Native of Columbus, Ohio, Brownvoting. Tie vote was between Johnand setting forth its purposes werefense orders. isagraduateofPrinceton andEsau, KTUL, Tulsa, and High B.adopted by an all -day meeting of WilliamH.Harrison,Defense Harvard. During five years of mili-Terry, KLZ, Denver, for director -the council at NAB headquarters,Production Administrator, and taryservice he was successivelyat -large representing medium sta-called by Justin Miller, head of theManly Fleischmann, NPA adminis- aide to Adm. H. A. Wiley, Vice-tions. NAB and BAC chairman. Explora-trator, advised that as soon as a Adm. Leland P.Lovett, wartime New directors include Craig Law-toryconferenceswithPresidentcontrolled materials plan can be put Navy director ofpublic relationsrence,WCOP,Boston;LeonardTruman, Secretary of State Ache-into operation, NPA will be able to andservedthreeyearsintheKapner, WCAE, Pittsburgh; Thadson, Secretary of Defense Marshallgive allotments of basic metals for Pacific area on a patrol craft andHolt, WAPI, Birmingham; Robert T.and other Government officials havethe quarter ahead and an approxi- as executive officer of a destroyer. Mason, WMRN, Marion, Ohio; Mer-proved valuable tothe broadcastmation of amounts available five or In January, 1946, on his dischargerill Lindsay, WSOY, Decatur,Ill.;industry, the BAC members agreed.six months in advance. aslieutenant commander, BrownH. W. Linder, KWLM, Willmar,At the meeting Chairman Miller Attending the meeting on behalf joined Roberts and McInnis. HeMinn.; KenyonBrown,KWFT,was empowered by resolution to in-ofindustry were:W. E.Wilson, served on the Ways and MeansWichita Falls,Tex.; Glenn Shaw,crease the membership to includeAcme Electric Corp., Cuba, N. Y.; Committee of the National AmvetsKLX, Oakland, Ore.; John DeWittall facets of the industry. PresentA.D. Pladmondon, Indiana Steel in 1947-48. Jr., WSM, Nashville; Edgar Kobak,membership was determined at theProducts Co., Chicago; H. A. Ehle, He is a member of the PrinciplesWTWA, Thomson,Ga.and Beninitial meeting, Dec. 14. International Resistance Co., Phil- and Administrative Law CommitteeStrouse, WWDE-MC, Washington. NBC announced that its new ra-adelphia; A. P. Hirsch, Mica Mold of the American Bar Assn., chair- In an "exclusive," RADIO -TELEVI-dio sales presentation, which wonRadio Corp., Brooklyn; L. F. Muter, man of the Publications CommitteeSION DAILY learned that Carl Haver-unanimous acclaim at the Station'sThe MuterCo.,Chicago;Sarkes of the ABA for Washington, Mem-lin,president of BMI, would bePlanning and Advisory Committee'sTarzian,S a r k esTarzian,Inc., ber of the Bars in District of Co-drafted to assume the presidency ofmeeting, will be taken on a tour andBloomington, Ind.; Robert S. lumbia and Ohio and a member ofNAB, succeeding Justin Miller at ashown to stations across the coun-Sprague, Sprague Electric Co. and the Chevy Chase and Universitysalary of $45,000 per year. Follow-try.Charles R. Denny, executiveretiringpresidentof R-TMA; A. Clubs. He lives in Georgetown, ising the story "break," it was learnedvice - presidentandCarletonD.Delighter,StandardTransformer married and has two children. that Haverlin was formally offeredSmith, vice-president in charge ofCorp., Chicago; Max Baloom, Syl- the job of president of the NAB andstation relations, as well as Normanvania Electric Products, Emporium, NLRB Upholds KMBC that it was expected he would giveE. Cash, director of radio stationPa.; H. L. Oleson, Weston Instru- his acceptance at an early date. relations, will make the trip. ment Co., Newark, N.J. In Dispute With AFRA Ivor Kenway, former vice-presi- dent of ABC, joined the executive Washington Bureau of RADIO DAILY staff of Grey Advertising Agency. Washington-The National LaborRay Livesay, WLBH, Mattoon, Ill., Relations Board has dismissedawas elected president of the Illinois complaint by AFRA againsttheBroadcastersAssociationattheir Manki c71Alton! Midland Broadcasting Co., licenseeannual meeting held in Springfield, tothe of KMBC, Kansas City. The actionIll. Frank E. Mullen was retained as Academy of Television Arts and Sciences sustained an intermediate report ofmanagement consultant by KTTV, Feb. 8, 1950, issued by trial examinerHollywood. William Rich was ap- FOR AGAIN VOTING "BEANY" NUMBER ONE CHILDREN'S SHOW Myers D. Campbell Jr. AFRA hadpointed sales manager of WNBC. alleged that KMBC entered into in-California State Broadcasters Asso- dividual contracts with itsartists,ciation voted to change its name to whereas the contracts should haveCalifornia State Radio and Televi- been negotiated through the union.sion Broadcasters Association and The NLRB found that the individualalso named William B. Smullin of contracts did not violate the unionKIEM, Eureka, president. contrastnortheLabor -Manage- Edgar Kobak was named perma- ment Relations Act. nent chairman of the board of di- Paul M. Herzog, chairman; JamesrectorsofBroadcastAdvertising J. Reynolds, Jr., and Abe Murdock,Bureau, Inc., at their initial meeting members, signed the majority opin-in New York. The conference, at- ion. NLRB members JohnM.tended by 19 directors and alter- Houston and Paul L. Styles dissent-nates, approved plans for an asso- ed in part. ciationcommitteestructureand adopted a general statement of prin- Will Receive Award ciples and objectives. Following the Hollywood-Ralph Edwards willmeeting, it was expected that Kobak receive the Hollywood Rotary Clubwill take an active part in guiding Award for Showmanship inthethe administration policies of the field of radio and filmed televisionradio promotion bureau. Directors alsoelected William B.Quarton, on Mar. 13 in the Blossom Room of Bob Clampett, creater of . . . Beany . . . and . . . Cecil the Roosevelt Hotel here. Club re-WMT, Cedar Rapids, as secretary cently awarded Kroger Babb for hisof the BAB board and Allen Wood- "TIME FOR BEANY" accomplishments in the motion pic-all, WDAK, Columbus, Ga., as treas- ture industry. The award Edwardsurer. D.J.Nocerine, Gen. Mgr. will receiveisinscribed "in ap- In Chicago, the TV committee of Available with complete line of premiums through preciation of his showmanship, histhe National Collegiate Athletic As- contribution to humanitarian proj-sociation heard from the industry Paramount Television Productions, Inc. ects on his radio show 'Truth oras to its ideas and proposals for live Consequences' and for the pioneer-TV experimentation. Robert H. Mr. Klaus Landsberg - KTLA - Hollywood ing and setting the same high stand-O'Brien of United Paramount dis- Mr. George Shupert (PaFamount Television) - NYC ard in the field of filmed television."cussed possible theater -TV experi- ofillevTI/ev

Section of RADIO DAILY, Monday, March 5, 1951 RCA'S THEATER -TVCOST REDUCED AEPEM Approlkes NPPriority System Price For System Mismarking OF Tubes Chicago-The Association of Electronic Parts & Equipment Manufac- turers has voiced its approval of the NPA's establishment of a priority $15,800; Was system of critical materials for maintenance and repair parts. The asso- Alleged In FTC Action ciation called it a "tremendous help" to the industry and "a step in $25,000 --- the rightdirectionto keep thenation'sproductivefacilitiesatfull Washington Bureau of RADIO DAILY capacity." The NPA order follows the general linesof the resolution Reduction in the price of RCA's Washington - In an initial deci- presented by the mobilization committee of the EP&EM and a committee instantaneous theater television sys- sion,FederalTradeCommission of the Sales Managers Club Eastern Group. Arie Liberman, co-chairman tem from around $25,000 to $15,800 trialexaminer Clyde M. Hadley of the committee, said the "NPA directive should be implemented by the wasrevealedFridaybyBarton would prohibit Continental Corp., adoption of specific interpretations necessary to insure that home, auto Kreutzer, general product manager Chicago, and itsofficers from de- and amateur radio and television receivers and intercommunications of the RCA engineering products ceptive marking of radio tubes and equipment can serve designed functions of entertainment, dissemination department. from representing that the firm had of news and communication and as an indestructible link ina national "This reduction, made in accord- been licensed by RCA "to make or network of civilian defense." ance with an established policy of distribute radio tubes." Unless the passing on to customers the savings examiner'sdecisionisappealed, effected by mass production, makes stayed or docketed for review,itNew High Reported thefinestoftheatertelevision becomes final in 30 days. Research Investment equipmentavailableataprice In Admiral's Sales Is Revealed By RCAwithin the reach of theater owners Army Surplus Involved large and small," he said. Continental is charged with pur- (Continued from Page 1) West Coast Bureau of RADIO DAILY chasing Army surplus tubes for re-crease over the $8,206,153 for the San Francisco-An RCA invest- Extended Research Cited sale to jobbers, dealers and radioprevious year,it was disclosed in Stressing the extended research repairmenandwithsubstitutingthe company's annual report re-ment of more than $50,000,000 in TVand many advances and refinements, identification marks. leased last week. research and development duringunderlying the "readiness" of RCA's The firm also is prohibited fromThe reportindicatedthat Ad-the last few years was revealed yes-present theater televisionsystem, representing itself as "master build-miral's net worth is now $32,751,011terday by E.C. Anderson, vice-Kreutzer said:"The finished com- ers" or manufacturers of receivingascomparedwith$18,024,048inpresident of the commercial depart-mercial design of this system, em- tubes. 1949, an increase of 82 per cent. ment of RCA Laboratories. Speak-bodying high performance stand- Named in the complaint "Almost a Million" TV Sets ing before the San Francisco Patentards, compact proportions, flexibil- tion to Continental are P. D. Jack- Ross D. Siragusa, president andLaw Association, Anderson declaredity, and simplicity of operation and son, Jacob L. Gaber, Erwin F. Rem -boardchairmanofAdmiral,in-that scientific research has becomemaintenance, is the result of inten- pert and Martin Gaber. Jacksonformed stockholders that the com-the major factor in the progress ofsive development during the past and Rempert are no longer with thepany last year had manufacturedall American business. five years and a background of pio- companybut FTCallegesthey"almost a million" TV sets, and that Illustrating RCA's contribution toneering research dating from 1928: were during the period covered byappliancesales"substantially ex-the TV industry, Anderson told howAs has been previously disclosed, the complaint. ceeded those of the past two yearsRCA gave blueprints for the manu-circuitsaresodesignedthata combined." facturing of their TV receivers tominor adjustment will permit oper- He said that production of Ad-various competitors with a com-ation with higher picture definition miral TV sets rose from 2,700 setsplete bill of material, immediatelyif standards permitting such defini- ENGINEERS- daily at the start of 1950 to 5,000after the war, to build up the in-tions should be adopted for closed- sets daily by September. dustry. circuit theater television. Experimentation to Continue CONSULTANTS "RCA iscontinuing research in theater television, looking toward future improvement as new knowl- PRODUCTION PARADE edge of electronics and optics be- A. R. BITTER comes applicable," he said, "in the Sylvania Buys Factory Site same way thatitmaintains con- Radio Engineers McCune PromotedAtG. E. Consulting Sylvania Electric Products,Inc. Francis K. McCune, assistant gen-tinuousresearchinthefieldof 4125 MONROE STREET has purchased a new factory site ateral manager of General Electrictheater projection and sound equip- TOLEDO 6, OHIO Woburn, Mass., for the productionCompany's nucleonics department,ment. Tel.: Kingswood 7631 of electronic tubes and equipmenthas been named manager of engi- for national defense,itwas an-neering of the company's large ap- RADIO nounced by 'James J.Sutherland,paratus division in Schenectady. He general manager of the electronicssucceeds Ernest E. Johnson, who ELECTRONICS division. Construction is expected towas recently named general man- SCHOOL OF NEW YORK L W. ANDREWS, INC. begin within the next two monthsager of GE's engineering laboratory. RADIO CONSULTANTS for a factory with 100,000 feet ofWilliam E. Johnson will take over COMPLETE, PRACTICAL floor spaceto employ about 600McCune's post in the nucleonics de- TRAINING IN ALL 219 WHITAKERBLDG. people. The project will cost in thepartment. DAVENPORT, IOWA neighborhood of $1,000,000. PHASES OF RADIO, FM AND TV Phone 2-7824 Delano Heads Westinghouse In N.E. Hinck In New DuMont Sales Post Boston-EdwardC.Delano has Edwin B. Hinck has been appoint-beenappointedmanagerofthe LICENSED OPERATORS, ed sales manager of the electronicsWestinghouse Electric -Corporation's parts division of Allen B. DuMontNew England district,succeeding TECHNICIANS AVAILABLE GEORGE P. ADAIR Laboratories, Inc., it was announcedL. E. Lynde, according to Tomlinson Radio Engineering Consultants by Paul Ware, division manager. HeFort,vice-presidentin charge of ADDRESS womanTO: EXecutive 1230 succeeds Harry Van Rensselaer whothe company's apparatus sales divi- REGISTRAR EXecutive 5851 has been recalled toactive dutysion. Lynde was recently elected RADIO ELECTRONICS 1833 M STREET, N.W. with the Air Force. Hinck was for-vice-presidentinchargeofthe SCHOOL OF NEW YORK WASHINGTON 6,D. C. merly northeast sales manager forfirm's relationships with the Gov- DuMiont's TV transmitter division.ernment offices in Washington. 52 MAT DO 9-11211 Monday, March 5, 1951 7 RADIO DAILYTELEVISION DAILY

Public Interest In TV Telecasts Of Football Promoted By Crosley**TELE TOPICS* Opposed By NCAA

Cincinnati - Greatest mid - westIT was a nice gesture on the part of Garry Moore, Ken Murray, and Jack La (Continued from Page 1) mass exposure of the public to TV Rue to give Alan Young a helping hand on his Esso TV show over CBS sets was staged by Crosley Broad- not complying of their own accord on Thursday, Alan, physically handicapped from acollisionwith aTurkwiththeresolutionsadoptedin casting Corporation in three hugewrestler the previous week, got excellent support from Moore when they bur-Dallas.If members are forced to TV jubilee extravaganzas in Dayton,lesqued the TV pitchman selling household appliances. The Dalton boys skitviolate the resolution by their state Cincinnatiand Columbus duringof Moore and La Rue was also funny. Murray, as always, was refreshing as helegislatures, February. opened the show with wisecracks about Young's indisposition. thecouncilwillask An estimated 145,000 persons saw them to withdraw. the exhibitions in the three cities, Statement by Hamilton which were predicted on Crosley's POWERS AND JACK McCARTHY have been wasting much wordage Tom Hamilton, chairman of the President Robert E. Dunville's be-JIMMYof late kidding their sportscasting confrere, Win Elliot-it was funny at firstTV committee, explained that the lief that the distributor's huge re-but since has become rather boresome as the Powers -McCarthy combo covercommittee is authorized to control serve inventories could be movedthe Golden Gloves contests on WPIX. . . . More human interest backgroundand direct live telecasting on "a advantageously now, thus increas-on fight participants would be more entertaining to the fight followers. limited basis" and to supervise all ing the circulation within the WLW- kinds of delayed telecasting. "We television area and also permitting TV Personality: of WSAI, also a part of theare hopeful some realistic program distributors to restock before anyTODAY'S can be developed to co-ordinate net- JAMES LEONARD, gen- CrosleyCorporation,andwork televisionand collegeath- freeze due to defense production iseralmanagerofWLW-C, du ingthistimehealso forthcoming. letics," he said. "We believe in tele- Columbus,Ohio,laidthe taught special radio coursesvision and think it has a future for Points to Auto Shows groundwork forhiscareer atCincinnati'sCollegeof Dunville reasoned that this couldin radio through his associ- Music, and was instrumen-sports. In the past, the situation has best be done by following a leafation with the University of talinthe development ofnot been satisfactory and we hope from the automobile shows, in in- to start a trend to make it helpful Florida's station, WRUF, as new talent in that city.Into colleges." viting distributors to set up TV dis-announcer,producerand acceptingthepositionof plays of their 1951 models and then Representatives of the four tele- sportscasterin1934. Two general manager of WLW-vision networks, phonevision and adding the crowd -drawing lure ofyears afterhisgraduation C in 1949, Jim assumed the top WLW entertainers and theirJim joined the staff of WLW responsibility ofestablish -the R-TMA all spoke to the com- shows in person. in Columbus, and the corn- ing Columbus' first TV sta-mittee at a closed session. Hamilton WLW-D launched the promotionbination was so goodit's tion and has made it paystated that they made no concrete on Feb. 2 and 3 with 15 distributors suggestions."It was justgeneral lastedallthistime. At off. The rapid growth of thepolicy discussion," he said. "We are exhibiting their complete lineofWLW, Jim became oneof station has found his inter - 1951 TV receivers in the Universitythe station'soutstanding ests directed on the empha-still studying the problem." of Dayton Fieldhouse. This was fol-stars, gaining national rec- sisofWLW-C's participa- lowed by theCincinnatijubilee,ognition Feb. 9-11 and the Columbus show- throughhis an- tion in local events. ThroughStresses TV Buildup nouncing. singing, MC work, LEONARD the facilities of the TV out - ingFeb. 18-20. Dealerreportsand participation onvari- let, many worthwhile pub- In Planning Films throughout the three areas indicateous dramatic programs. In licservice andcivicpro - that the $90,000 promotional stunt1944, he accepted thepo- gramshavebeenmade Hollywood-Further proof of TV has stimulatedpublicinterestinsitionofprogramdirector available tolocal viewers.ability to pull customers into mo- TV and WLW-TV. tion picture theaters is reflected in THE February New York Hooperatings Pocketpiece shows that the Internationalyesterday's announcement by Ste- Lewis, Pegler, McCarthy Boxing Club, LaMotta vs. Robinson middleweight championship fight in firstphen Slessinger that production and place with a 65.9. Second was "Texaco Star Theater" with a 56.3, followed byreleaseofhisforthcoming Red Named In Pearson Suit Ryder featurewillbewithheld "Godfrey's Talent Scouts," hitting a 42 5 Number of TV sets installed in theuntil after a similar series of TV Washington, D. C., area rose 10,350 in February, bringing the March 1total forfilms have been telecast. Slessinger (Continued from Page 1) the area to 244,260, as determined by the Washington Television Circulationbelieves that such a step will cre- others, for$5,100,000 alleged libelCommittee. ... Maggie Johnson, DuMont's star of the daytime, has been named official hostess at the exhibit of antique and modern toys to be displayed at theate a tremendous build-up which and $250,000alleged personalin- willincreasebox-officedemand jury. National Antiques Show, starting today at . . . . Newwhen the picture is finally released. Pearson,throughWilliam A.York's Easter Parade, March 25, will find Faye Emerson and Skitch Henderson Robertsof Roberts and McInnis,giving the play-by-play description, starting at noon, over NBC-TV. Program is Commenting on the TV potential charged that on Dec.12 Senatorsponsored forthe second successive year by Sanson HosieryMills throughat the movie box-office, Slessinger McCarthyattackedhimattheDorland, Inc. stated that as a direct result of the Sulgrave Club here, inflicting pain- expected TV build-up, he has al- ful injuries. For that the commenta- HINES, Metropolitan basso, will return to the "Voice of Firestone"located a bigger budget to the fea- tor askes $250,000 damages. ture than he would have otherwise. JERomEsimulcast on Monday, March 12 at 8:30 p.m., via NBC and NBC-TV. . . . Slessinger thus makes his movie in- Hefiledfourcountsoflibel"First Love,"Italianpicture,starring Valentina Cortese,will be WOR-TV's against Senator McCarthy,etal, vestment heavier than it would be although Roberts said two of the"Italian Feature Film" on Saturday, March 10 at 5:00 p.m.... "Beat the Clock,"if the picture did not have the ben- now seen on CBS -TV, Fridays at10:30, switchesto Saturday at7:30p.m.,efit of TV. counts cover the same alleged libel,starting March 10... . "Happy's Party," WDTV's first live children's show in thus reducing the amount to $3,600,- Pittsburgh is now being seen Mondays through Fridays, . ..Edgar A. Guest, 000. 'Pearson charges that he was"Poet of the People," will begin a Monday -through -Friday TV program, today, Recalled To Service libeled on Dec.15in a mimeo-over NBC-TV at 3:15 p.m.. .. "Page One News and Sportsreel." weekly film Jack Mohler, WOR account ex- graphed statement which Senatorroundup of news and sports events, sponsored by Jose Escalante & Co.. makers McCarthy handed reporters. ecutive, has been recalled to active of Corona cigars, will debut today over WENR-TV, Chicago, at 9:30 p.m....duty .with the Army as a Captain in Other Defendants Listed What is believed to be TV's first regular religious and spiritual counselling pro-Military Intelligence. Mohler joined Named defendents, in addition togram, will be inaugurated today by Dr. and Mrs. Norman Vincent Peale onthe station in 1941 and has been in the Senator, Lewis and Pegler, areWABD's "Morning Chapel" at 9:45 a.m. Dr. Peale, minister of the Marble Colle-the sales department since his re- the 'Washington Times - Herald,giate Church, has conducted religious programs on radio for many years. Mrs.turn from World War II service in whichcarriescolumnsbybothPeale is the present treasurer of the Broadcasting and Film Department of the1946. He left Friday, Feb. 23. Pearson and Lewis; Don Surine,National Council of Churches. administrative assistant to Senator MAURICE FRIMET AGENCY McCarthy; Edward K. Nellor, asist-JIMMYFOXX, now a member of baseball's Hall of Fame, is starring in his own ant to Lewis; George Waters, for- TV program on WPTZ, Philadelphia, every Friday at 7:00 p.m. Program is titled IMAGINEERS merly of the Times -Herald; Morris"Sports Pictorial" and is sponsored by Adams Clothes through the Ralph A. NEW PROFIT -MAKING IDEAS A. Bealle, Washington author, andHart Advertising Agency,. . . Leif Erickson, Jeanne Cagney, Nelson Leigh, FOR TELEVISION INDUSTRY Dr. J. B. Matthews, one-time in-Roddy McDowall and Joseph Vitale have joined the east of "Hill Number One," vestigator for the House Committeespecial hour-long TV program now being filmed at Jerry Fairbanks Productions 60 East 42nd Street, New York, N. Y. on un-American Activities. under sponsorship of "Family Theater." E thel Paige 8 Hotel Edison Monday, March 5, 1951 228 lifInt 47th StRAD 10DAILYTELEVISION DAILY :Tew York,19 N.Y. Committee Seeks NAB Aid NEW BUSINESS In Research Evaluation BEHMD THE MME WTMJ - TV,Milwaukee,Wisc.: TALENT manager andpublicist The Dow Corning Co., advertising (Continued from Page 1) Earl S. Peed is moving his staff sight savers, has placed a contractthe committee asking NAB to un-ing provided in many instances ininto larger quarters at 119 W. 57th for 52 weeks of spots through thedertake the study is composed 'Ofan attempt to reduce the number ofSt., while adding a new department Don Wagnitz agencyofDetroit.Kenneth H. Baker, NAB researchvariables functioning. . . . To thefor TV clients. Taking spots for 48 weeks is thedirector, chairman; Louis H. Avery,extent that valid comparisons can It looks like Sherry Shadburne, National Carbon Co., which manu-Avery - Knodel, Inc.; Hugh M.be made, the industry will benefitthe redheaded TV actress, is coming facturesEvereadyBatteries. TheBeville, director of plans and re-by having such information to guideinto the Jack-by appearing with Wm. Esty Co. of New York handlessearch, NBC; Mathew N. Chappell,its judgment." the Jacks. She was on Gleason's TV the account. The Colgate -Palmolive -chairman of the department of psy- The third step is a recommenda-show one week, and the Haley and Peet Co. has contracted for 26 weekschology, Hofstra College; Herbert L.tion by the committee that originalCarson shows the next. for spots on Palmolive BrushlessKrueger, WTAG, Worcester, Mass.;experiments be conducted to reveal Playwright Harold J. Taub, who's Shaving Cream. Ted Bates & Co.,FredB.Mancee,vice - presidentfurther information on the degreebeen free-lancing television scripts New York, placed the business. TheBBD&O, and A. Wells Wilber, di-of agreement and disagreement be-through Writers For Television, has Celanese Corp. of America will ad-rector of marketing research, Gen-tween methods, particularly as com-a fall production in the offing for vertise its fabrics on spot announce-eral Mills. pared with two methods not in com-his play Denny Malone. Herbert L. ments for a 15 -week period. Elling- In seeking the research evalua-mon use: House -to -house coinciden-Berger will produce. ton & Co., Inc., of New York han-tion, the committee report declared:tal calls and house -to -house unaided One of the most striking and new- dles the Celanese advertising. Thir- "It would be an understatementrecalls. The report states:"Whileest success stories in radio is that of teen - weekcontractshavebeento say that there is confusion in theno commercial service is at presentAbraham Ellstein, called the "Yid- placed by the Pure Frozen Lemonradio and television industry-in-conducting house - to - house coin-dishArthur Godfrey"andcon- Juice Corp. of America through thecluding both buyer and seller-withcidentals or house -to -house recallssidered the leading disc jockey in Allen Advertising Agency, Chicago;regardtoradioandtelevision-in fact, the cost is such thatitJewish broadcasting today. Latest the Westgate -Sun Harbor Co. by the`ratings.' may never be practical to conductpollsindicatethatEllstein, who Barnes Chase Co. of Los Angeles for "This reportiswritten becausethem on a continuing basis-itisstarted as a two -show -a -week disc Breast O'Chicken Tuna, and thethe committee that wrote it believesbelieved that much can be gainedjockey two years ago and now has Runciman Co., advertising Hallmarksomething can be done, and shouldfrom comparing the results obtained15 quarter-hour programs weekly Beans,withGoodkind,Joice &be done, to straighten out the con-by the commercially practicedover WEVD, N. Y., is heard in more Morgan,Inc.,of Chicago,asthefusion. methods with those obtained fromthan 50,000 homes in metropolitan agency. Other new 13 -week con-"In fact, the committee believesthe twohouse -to -house measure-New York daily. tracts are for the Green Bay Federalthat if something is not so done, ra-ments." It is pointed out that these Savings and Loan Associationofdio and television research of anytwo methods are recommended for Milwaukee, with the Dayton John-kind-good or bad-may bedis-comparative purposes, not as abso- Leaves WPIX For NBC son and Hacker Agency of the samecredited in many quarters, and alute yardsticks. Robert R. Rodgers has been ap- city handling the account and forgreat disservice thus done the en- Full -Time Executive Urged pointed to the television sales staff the W. H. Pipkorn Co. of Milwaukeetire industry. Itis proposed to implement theof NBC National Spot Sales, James which advertises folding doors. The Confusion Explained plan of action by engaging a full-V. McConnell, National Spot Sales Saxton Agency, Milwaukee, han- "The confusionarises from thetime project manager to direct thedirector,has announced. He re- dles this account. fact that the industryis perhapsoperations of the analysis. The costplacesRobertButton,whohas of the three -step project, includingjoined the television network sales WFIL, Philadelphia:Corn Ex-oversupplied with data which, un-the necessary personnel, is placed change National Bank & Trust Co.fortunately, often give what appears department. to be conflicting testimony. in the neighborhood of $140,000. In Rodgers, staff writer in the press will sponsor a five-minute segment addition to the project manager itdepartment since November, 1949, is of the "LeRoy Miller Club" program "At first glance, the resolution ofis proposed that a volunteer com- Monday through Saturday, begin-the problem might seem to be a formerassistantpublicrelations single assignment. The committeemitteeoffiveindustryresearchmanager of WPIX. ning Monday, March 5. Agency for leaders be appointed to consult with the account is John Falkner Arndtrespectfully submits, however, thathim on procedure, analysis and in- & Co., Inc., Philadelphia. One partic-any superficial study oranalysisterpretation. ipation a week in the "Mary Jones"would do more harm than good. To In be of real service, a study must be It has been known for some time show has been scheduled by Oakite, thatagencies and sponsors have beginningWednesday, March14.thorough and completely objective. The agency is "It is firmly believed that, frombeen disappointed in the quality of Hollywood. Calkins & Holden,the data that would be collected,research measurement on TV and Carlock, McClinton & Smith, Newcompetent research authorities research directors have met in New CALIFORNIA York.Monday - through - Saturday inYork in an effort to clarify the situ- participations in the "Farmer Jones"most organizations using radio and It's the television 'ratings' data will be ableation. As one agency research di- program are being sponsored by rector putit: Seaboard Seed. The contract wasto set forth simple charts and rules "You put a half a as to the conditions under whichdozen reports in a hat, shake them placed through Leonard F. Fellman up, and then set about to make your & Associates, Philadelphia. various types of data can and should be used. It is hoped that reasonableown analysis if you want any usable standardization can thus be arrivedinformation for your agency or a Boynton Agency Moves at for the industry as a whole. client." To New Detroit Offices"The committee hopes that the The Test Survey committee had industry, to its ultimate long-lastingthe cooperation of three research Detroit-Stanley G. Boynton andgain, will lose no time in setting theorganizations operating in the fields Son,nationaladvertisingagency,wheels in motion." ofradioand TV preparing the moved into new offices at 159 Pierce The firststepinthe proposedformula for the research projects. St., Birmingham, a Detroit suburb,survey isAn analysis of methodsThosecooperatingwere:A.C. March1,it was announced. Theused in research. The leading audi-Nielsen, president of the A. C. Niel- agency has resided in the Fisherence measurement services wouldsen C o m p a n y; Sydney Roslow, Building in the New Center Areabe asked to submit answers toapresident of Pulse, Inc., and C. E. for the past 27 years. series of questions relative to theirHooper. Allthreesignifiedtheir The agency handles all types ofcoverage, methods, costs, and data.willingness tocooperate with the network accounts, and for the past The second stepcalls for com-committee in their study. CORRY CLUB HOTEL 20 years has specialized in custom-parisonofavailabledata."Since Rates built networks. It has handled net-there alreadyexista number of Purina Expands on KGW Single Double work broadcasts of national footballcitiesfor which variousservices Portland, Ore.-The Ralston Pur- games, All -Star games, and Nation-provide rating reports," the com-ina Co. has expanded "Farm Time" From $6 From $7 al Professional play-offs. For themittee report reads, "it seems high-on KGW, Portland, to five, 15 -min- Also Monthly. Apts. past 10 years, the agency has hook-ly probable that something can beute mornings for 52 weeks. Program ed -up network broadcastsofthelearned from study of these datawas.half-hour, twice a week. Agen- 445 N. Rossmore Ave. Phone HO 9-2701 National Tennis Matches. side -by -side, with retabulations be-cy is.. Gardner Advertising, Inc. EQUIPMENT

PRODUCTION

STUDIOS

VOL. 54, NO. 24 NEW YORK, FRIDAY, FEBRUARY 2, 1951 TEN CENTS

NAME 50 CANDIDATES FOR NAB BOARD Export Advertisers Increasing Radio Budgets Upsurge Noted In 'Ike' On Radio, TV Today; Via Films Later Result Of Election Washington-Congressional leaders yesterday flatly refused to permit Latin American radio or TV to carry General Dwight D. Eisenhower's speech to the Will Be Told Markets Congress, because,itis said, they didn't want to take the edge off Feb. 28 the General's talk to the nation at 10:45 p.m. tonight over all TV and Latin American radio and radio networks. Washington Bureau of RADIO DAILY TV and newsreel films were made, however, with the specific under- Washington - Fifty candi- TV advertising appropriations standing that they would not be used until Saturday. Meanwhile after- areexperiencingadefinite noon editions of daily papers yesterday and morning editions today dates have been nominated upsurge from leading U. S. carried full reports of the General's briefing of Congress. for the NAB board of direc- advertisers,and predictions tors in the eight odd -numbered are that this increased spend- districts and for large, me- ing will continue indefinitely. dium, small and FM stations, Particularly active now in theFCC Shuts Station Game Of Day Series C. E. Arney Jr., NAB secre- Latin-American countries are tary -treasurer, announced yes- such advertisers as Procter &For Experimental TV Set Again On MBSterday. Ballots will be sent (Continued on Page 5) out by NAB immediately and Washington Bureau of RADIO DAILY Both the American and National (Continued on Page 3) Washington - Conestoga Televi-baseballleagues havegivenap- Educational TV Futuresion Assn., Inc., Lancaster, Pa., hasproval to the "Game of the Day" lostits experimental privileges tobroadcasts featured last season onExpansion Of TV pick up IT programs on the VHFMutual and the series will be re- VastMiss Hennockand rebroadcast them on the UHFsumed withthe openingofthe to association members. season on April 16th, RADIO -TELEVI- Forms, By Meck Wash,noton Bureau of RADIO DAILY The FCC announced it has deniedSION DAILY learned yesterday. Washington - Television in theapplications for(1)extension ofAccording to reports the Ameri- Chicago-The television industry hands of educators can become onecompletion date of experimental TVcan League hasokayedpickupswill have a normal market of 8,000,- of the most vital forces for dynamicrelay station, and (2)special tem-from eight cities while the National000 sets a year and a dollar volume democracy that the world has everporary authority to conduct certainwill allow broadcast of games fromof more than $3,000,000,000, accord- seen, FCC Commissioner Frieda B.test operations, and returned fur -six cities. Two cities not included ining to John Meck, president of John Hennock told the Women's National (Continued on Page 5) (Continued on Page 7) Meek Industries and Scott Radio Democratic Club here yesterday. Laboratories. This will be a dollar "I think we can find room on tele-New Hooper Radio Survey volume over the industry's record vision for both Groucho Marx and Philip Morris Sets breaking total in 1950, he added. (Continued on Page 7) For Capital City Area CBS Dramatic Series Meck said the present mobiliza- (Continued on Page 7) Religious Leaders Plan A new survey of radio listening Philip Morris & Co. has bought the in 22 eastern New York and westernThursday, 10:00-10:30 p.m. time onTransfer Of Stations Special DocumentariesNew England cities, conducted byCBSradiobeginningThursday, C. E. Hooper, Inc. for the period,March 15 for the dramatic series en- Authorized By FCC On Friday, Feb.9,8-8:30 p.m.,November -December, 1950, will betitled "Philip Morris Playhouse" it NBC will broadcast a special docu-released shortly by NBC Spot Sales;has been announced by JohnJ. Washington-Transfer of control mentary, "Time To Share," in which of two stations has been granted by Dr. Franklin Clark Fry, president, (Continued on Page 3) (Continued on Page 3) the FCC. United Lutheran Church in Amer- Mid -HudsonBroadcasters,Inc., ica, and Albert Crews, director of licenseeof WEOK, Poughkeepsie, (Continued on Page 5) Liberty Begins Servicing (Continued on Page 4)

Dehuts Of Progressive Affiliates Mysteries Promoted Washington - PriceStabilizer Mutual will tee off a -Mystery The Liberty Broadcasting Systemwill have to be counted out he said, ofthe Michael DiSalle and Wage Sta- because Liberty already had affili- Book Month-inbehalf bilizerCyrus Chingwill make expects to absorb about 40 of the net's fourteen mystery programs, their first television appearances nearly 100 radio stations which hadates in the same markets. Of the Feb.1-28. The network enjoyed over WNBW andthe NBC-TV been affiliated with the Progressiveremaining PBS stations, Liberty ex- great success last October when network in aprogramtitled Broadcasting System, it was learnedpects to clear about 40 of them, he itpromoted a national Western -Battle Report Washington," yester day. Progressive abruptlysaid. Week for its kid shows and west- ended broadcasting operations last The Liberty network serviced all ern features and the new feature, scheduledfor 3 p.m.Sunday, the PBS stations yesterday with its February4.Theywillappear Wednesday at 7 p.m. conceived by Hal Coulter and with John R. Steelman, assistant A Liberty spokesman said negoti-programs. This was done at the re- Bob Schmid isexpected topro- ations were being conducted withquest of Larry Finley, Progressive's duce good reaction. to the President. many of the former PBS stations.president, to give the PBS stations About 50 of the Progressive stations (Continued on Page 3) 2 Friday, February 2, 1951 RADIO DAILY-TELEVISION DAILY

VIM fele amo YNOS FCC ACTIVITIES coming and GING Established Feb. 9, 1937

Vol. 54, No. 24 Friday, Feb. 2, 1951 10 Cts. Washington Bureau of RADIO DAILY consent to transfer of negative control (50 Washington - The FCC , byaper cent) of licensee from Arthur Stehling KEN SPARNON,field representativefor to Mrs. Merle Moore for $26,000. BMI, will leaveoverthe week -end for Norfolk, JOHN W. ALICOATE : : Publisherboard composed of Commissioners KBKW, Aberdeen, Wash., grantedcon- Walker, JonesandSterling,hassenttotransfer controloflicenseecor-Va.He'll bethere until Thursday, after which FRANK BURKE Editor poration, KBKW, Inc., from Ben K. andhe'll go on to Richmond for a few days. taken the following broadcast ac-Marian J. Weatherwax, owners of 100 per MARVIN KIRSCH : Business Managertions: cent stock, to Archie Taft Jr., for $47,885. BENEDICT GIMBEL, JR., president of WIP, CircleBroadcastingCorp.,Hollywood, WTNJ, Trenton,N. J.,upon request ofPhiladelphia,will beinClevelanda week Published daily except Saturdays, Sundaysdesignated for hearing March 1applica-WTNJ for hearing, suspended revocationfromtodayattendingthemeetingofthe and Holidays at 1501 Broadway, New York,tion for a new station to operate on 1280order of Dec. 20, pending hearing Feb. 19Mutual network board ofdirectors. (18), N. Y., by Radio Daily Corp., J. W.kc, one kw, daytime only. before a presiding Commissioner in Tren- Alicoate, President and Publisher; Donald M. Lawrence County Broadcasting Co., Law-ton. ED SULLIVAN, emceeon"Toastofthe Slersereaut Treasurer and General Manager;renceburg, Tenn., designated for hearing in Town,"isinFloridacombining a vacation Marvin Kirsch, VicePresident; Chester B. KWBR, Oakland.applicationtoinstall Bohn, Vice-Pres.; Charles A. Alicoate, Sec'y.Washington March 2 application for newnewtransmitter,andincreasedaytimewithatalent hunt. station to operate on 1230 kc, 250 watts,Power from one to five kw, operating on Reentered as second class mattr, Septemunlimited time; made WBMP, Huntsville, JOSEPH NASSAU, general manager of WAEB, ber15,1950atthePostOfficeat New 1310 kc: scheduled for hearing in Wash- Ala.,and WCMA, Cornith, Miss.,parties Allentown, Pa.,isin New York on business. York, N. Y., under the Act of March3. to proceeding. ington March 16. 1879. (Originally entered assecond class WOOF. Dothan,Ala..designatedfor KULP, El Campo, Tex., denied petition GEORGE P. HOLLINGBERY, headofthe matter on April 5,1937).Terms (Postagehearing in Washington March 7applica-for waiver ofhearing inapplicationto free) United States $15.00 one year. Foreign, station -rep organization bearinghis name, has tion to increase power from one to 5 kw,change power and hours of operation fromarrived from Chicagofor conferences at the 120.00. Address all communications to Radiooperating daytime only on 560 kc;and500wattsdaytimeonlyto100watts Daily,1501Broadway, New York,(18),granted petition of WQAM, Miami, to benights, 500 watts days, on 1390 kc. New York headquartersoftheorganization. N.Y.Phone WIsconsin7-6336,7-6337, made party to proceeding. Applications for three new stations were MIKE JABLONS, formerly assistant to Frieda 7-6338.Cable address:Radaily, New ork. KVAS, Astoria,Ore.,granted modifica-designatedforconsolidatedhearingin tion of CP which authorized new station,Washington March 22 as follows: BoothHennock, oftheFCC, tomorrow willflyto WASHINGTON BUREAU to change frequency and hours of opera-Radio & Television Stations, Inc., Lansing,Paris via Air France. BillBailey tion from 1050 kc, daytime only, to 1230Mich., for 1470 kc,one kw, days; Ade- Office: 1277NationalPressBuilding kc, unlimited time, with 250 watts power.laide Lillian Carrell, Flint, Mich., for 1470 LARRY FINLEY, who headed the Progressive Telephone: Metropolitan 0823, 0824. KOEL, Oelwein, Iowa, granted modifica-kc, one kw, unlimited time, and John C.Broadcasting System, which suspended opera- Residence: 4315 RussellAve.,Mt. Rainier, Md. tion of CP to change hours of operationPomeroy, Pontiac, Mich., for 1460 kc, 500tions Wednesday, arrived yesterday from Hol- Telephone: Warfleld 4462. from daytime to unlimited time, operatingwatts, days. WBIG. Greensboro, N. C., waslywood. WEST COAST OFFICES on 950 kc, with 500 watts, change direc-made a party to the proceeding. HerbertBerg EthelRosen tional antenna system,install new trans- Two other applications were designated 0425 Hollywood Blvd. Phone: Gladstone 8436 mitter and change studio location. forconsolidatedhearingMarch23in Extending TV Film Contract CHICAGO BUREAU WLEJ,BowlingGreen,Ky.,grantedWashington as follows: Hirsch Communi- Ginny Evans, Manager modificationof CP toincreasedaytimecations Engineering Corp., Sparta, Ill., and Hollywood-Immediate filming of Suite 3013, 333 No. Michigan Avenue Power from one to 5 kw, operating on 1410Hawthorn Broadcasting Co., St. Louis. each65 additional"CrusaderRabbit" Phone: Franklin 2.3238 kc, with one kw nights, directional anten-seeking new stationson1230kc,250 na. watts, unlimited time. video films was scheduled by Jerry ROME BUREAU: John Pordlearl,Ludovlal10. WIMS, Michigan City, Ind., granted mod- KLCN, Blytheville, Ark., denied petitionFairbanksProductionsyesterday PUERTO RICANBUREAU:Antonio Alfonso,ification of CP, which authorized changeforreconsiderationandgrantwithout EdIflelo Oehoa, San Juan. P. R.: P. 0. Box 3385;in power and hours of operation from one following signing of a new contract Telephone: 2.2305. hearing to change facilities from 900 kc, kw, daytime, to 500 watts, night, one kw,one kw, daytime only,to910 kc,100with theprogram'ssponsorand days, unlimited time, and install directionalwatts,nights,onekw,days,scheduledNBC-TV. With 130 shows already antenna nights, to specify new transmitterhearing March29inWashington.Thecompleted, new films will boost the site because of CAA objection to site pre-Commissiononitsownmotion made viously proposed. WCOC, Meridian,Miss.,a partytothistotal to nearly 200. The program ap- Designated for consolidated hearinginproceeding. pears daily on the NBC network. FINANCIAL WashingtonMarch13,applications of Muhlenberg County Broadcasting Co. and (February I) CentralCity -GreenvilleBroadcastingCo., both in Central Gity, Ky., for CP's for new NEW YORK STOCK EXCHANGE stations to operate on 1380 kc, 500 watts, Net daytime only. High Low Close Chg. WRIA, Caguas, P. R., upon request for 'ABC 115/8 11 111/4 + 1/2 hearing filed by WRIA, ordered that the Admiral Corp. 27% 26%271/2 + 3/4 hearinginthe matter ofrevocationof Am. Tel. & Tel 152% 1521/2 1525/e + 3/4 WRIA'slicensecommence March5at CBS A 311/8 293/4 311/8 Caguas, before a presiding Commissioner. CBS B 301/4 301/4 301/4 1/4 KNAF,Fredericksburg,Tex.,granted Philco 251/4 241/2 251/8 + 1/2 PhilcoPfd. 93 93 93 Wireless Operators RCA Common 1914 183/4 19% + 1/2 RCA 1st pfd. 79 79 79 Stewart -Warner 183/4 18 183/4 3/4 Hold Annual Meeting Westinghouse 38 373/4 377/8 Zenith Radio 635/8 611/8 631/2 + 23A William J. McGonigle, of the N. Y. NEW YORK CURB EXCHANGE Telephone Company, and William C. DuMont Lab. 181/8 177/8 18 1/8 Simon,of Tropical Radio-United Hazeltine Corp... 24 24 24 FruitCompany, Nat. Union Radio 4% 43/4 43/4 werere-elected OVER THE COUNTER president and secretary of the Vet- Bid Askederans Wireless Operators Associa- Stromberg-Carlson 13 141/2 tion at its 26th annual convention held in N. Y. C. recently. The As- sociation is composed of some 300 SESAC Adds Catalogues"brass -pounders," operators of ship SESAC, Inc., announced yesterdayand shore wireless telegraph sta- the acquisition 'of two more cata-tions. logues, Nazarene Publishing House George E. Sterling, a member of and Lillenas Publishing Companythe FCC, a former "brass pounder" of Kansas City. Both companies areand one who has always been active publishers of religious music. in VWOA affairs, was also re-elec- With the signingof these twoted to the Association's board of di- companies, SESAC has added eightrectors. Others elected were: A. J. new catalogues to the library in theCostigan,1st vice-president; H. L. past 30 days. Cornell, 2nd vice-president; R. H. Pheysey, treasurer; R.J.Iverson, THE ONLY STATION asst. secretary. You get a lot for a little* roar ACTUALLY SWIMS Others elected to the board of di- COMPREHEA SIVE rectorswere:GeorgeH.Clark, COVERAGE OF TM RCA; A. J. Costigan, Radiomarine 'MOWS FilS115,4POWING MANN" Corp. of America; C. D. Guthrie,*MORE LISTENERS -PER -DOLLAR than any TV orradio stationin Baltimore PORTLANDU. S. Maritime Commission; Capt. Fred Muller, U. S. N. R.; and Jack 11( OREGON R.Poppele,presidentTelevisionSEE YOUR HEADLEY-REED MAN TODAY FOR THE WHOLE W -I -T -H STORY ON THE EEEEEEE MT 20WITS. FREQUENCY //ILITR.00 EEEEE EOVV00 EEEEE"IC CO. Broadcasters Association. Friday, February 2, 1951 3 RADIO DAILYTELEVISION DAILY Candidates Named AGENCY NEWSCAST LBS Starts Servicing For NAB's Board ... personnel, sponsorsand notes Progressive Outlets

(Continued from Page 1) KUDNER AGENCY has moved to IRWIN W. TYSON has been elec- (Continued from Page 1) must be returned by Feb. 20. Elec- new quartersat575 Madisontedexecutivevice-presidentandsome time to fill the 12 -hour pro- tion results will be announced Feb.Ave., New York City, where, forThomas W. Hall, a vice-president,gramming gap. 28. Successful candidates will takethe first time in two years, all de-of 0. S. Tyson & Co., Inc. Tyson This service would not continue office for two-year terms, beginningpartments of the agency will behas been with the agency since 1939.beyond yesterday evening, the Lib- immediately after the 1951 conven-housed in a single building. Hall joined the firm in 1947. erty spokesman said, because the tion in Chicago, April 15-19. PBS telephone lines were to be Nominations Listed LIFE INSURANCE ADVERTIS- CHARLES E. WALSH has beentaken out of service. FollowingarethecandidatesERS ASSOCIATION is holding itselectedavice-presidentof John In New York, the staff and execu- nominated: annual'asternroundtableonMather Lupton Co., Inc., in chargetivesof the Progressive network DistrictOne-CraigLawrence,March 19-20 in the Park Sheratonof the agency's business operations. WCOP, Boston; Paul W. Morency,Hotel, New York City. He was formerly an account execu- Finley Comments WTIC, Hartford. tive with the firm. Larry Finley,presidentof District Three-Victor C. Diehm, JOHN BEATTY, formerly a time Progressive, interviewed by tel- WAZL, Hazleton; Leonard Kapner,buyer for Julian Gross Advertising CHARLES MICHELSON,INC., ephone in Hollywood yester- WCAE, Pittsburgh. Agency, has joined The Biow Com-has announced that its five-minute, day told RADIO -TELEVISION District Five-Thad Holt, WAPI,pany in a similar capacity. open-end transcription series, "Tom DAILY,thatsincethean- Birmingham. Terris Stories of Fabulous Jewels," nouncement of networksus- District Seven-Robert T. Mason, WALTER KANER ASSOCIATEShas been purchased by Prism-lite pension severalofferstore- WMRN, Marion, Ohio; John F. Patt,has been named to handle publicDiamonds for detail jewelers in 25 finance the web have been re- WGAR, Cleveland. relations for the Jewish War Vet-markets. ceived. "Maybe during the next District Nine - Ben A. Laird,erans All Star Show at Madison 48 hours Progressive will be WDUZ, Green Bay, Wis.; J. R. Live -Square Garden, May 16, and the Na- SNOW CROP MARKETERS DI- back on the air as a network," say, WLBH, Matoon,Ill.;Merrilltional Antiques Show scheduled atVISION of Clinton Foods, Inc., has Finley said. "Several responsi- Lindsay, WSOY, Decatur, Ill. the Garden March 5-11. announced it will promote its new ble friends have volunteered to District 11-H. L. Linder, KWLM, juice mixer in a national television finance continuation of the op- Willmar, Minn. ELON G. BORTON, president ofand newspaperadvertisingcam- erations. We thinkthe PBS District 13 -K e n y on Brown,the Advertising Federation ofpaign. plan is basically sound." KWFT, Wichita Falls,Tex.; FredAmerica,hasbeenelectedvice- Nahas, KXYZ, Houston. president of the International Union LINDSEY SPIGHT has been ap-finished up last-minute details pre- District 15-Glenn Shaw, KLX,of Advertising. pointed vice-president and managerliminary to closing the office yester- Oakland. of the San Francisco office of Blair -day. The announcement of Progres- Large Stations-John H. DeWitt MARTIN J. SILVER has been ap-TV, Inc. For nearly 18 years he hadsive's end had come as a surprise to Jr., WSM, Nashville; E. K. Harten-pointed a copywriter for Paul Smal-beenvice-presidentandgeneralall of them, they said. One official bower, KCMO, Kansas City. len Advertising. He was formerlymanager of the San Francisco officedeclared that if the network could MediumStations-RexHowell,associated with Geyer, Newell &'ofJohn Blair & Company, radio sta-have continuedforanother two KFXJ, Grand Junction, Colo.; Her-Ganger, Inc. tionsrep. months, it would have come lout of bert R. Ohrt, KGLO, Mason City, the red and become a successful op- Ia.;WalterE.Wagstaff,KIDO,New Hooper Radio SurveyPhilip Morris Sets eration. Boise, Ida.; Hugh B. Terry, KLZ, It was learned that Progressive Denver; William E. Ware, KSTL, For Capital City Area CBS Dramatic Serieswill make restitution to all its af- St. Louis; Richard 0. Lewis, KTAR, filiates which hold outstanding con- Phoenix; John Esau, KTUL, Tulsa; (Continued from Page 1) (Continued from Page 1) tracts. J. Frank Jarman, WDNC, Durham,survey was conducted by the coin-Karol, CBS sales manager. Agency Liberty meanwhile has announ- N.C.;Earl W. Winger, WDOD,cidental telephone call method andis Biow Co. ced that definite affiliation committ- Chattanooga,Tenn.;Gunnar0.is to provide the trade with com- Philip Morris sponsors four otherments have already been received Wiig, WHEC, Rochester, N. Y.; Royplete radio audience measurementsCBS radio and television shows-from the following former PBS sta- Dabadie, WJBO, Baton Rouge, La.;of the area centering in the Albany,the Horace Heidt AM & TV seriestions: WGEG,Gettysburg,Pa.; Philip J. Allen, WLVA, Lynchburg,Schenectady -Troy area. and Truth or Consequences withWLTR, Bloomsbery,Pa.; WRYO, Va.; J. W. Woodruff, WRBL, Colum- Individual "Radio Audience In-Ralph Edwards, also on radio andRochester,Pa.;WLBR, Lebanon, bus, Ga.;0. M. Schloss, WWSW,dexes" will be reported for bothTV. The Philip Morris PlayhousePa.;WMRI,Marion, Ind.; WKAI, Pittsburgh. daytime and nighttime listening ingoes into the time slot now occupiedMacomb, Ill.; and WCFC, Beckley, each of the 22 markets. In addition,by "The Lineup." W. Va. Small Stations an "Urban Audience Report" will Small Stations-Frank C. McIn-list the total number of families lis- tyre, KLIX, Twin Falls, Ida.; Al G.tening to WGY, WTRY, WXKW and Meyer, KMYR, Denver; Lee Bishop,WROW by quarter-hour daytime KORE, Eugene, Ore.; Gene Trace,periods and by half-hour evening Have You Seen WBBW, Youngstown; F. E. Lackey,segments. WHOP, Hopkinsville,Ky.;Harry the "Primer"? McTigue, WINN, Louisville; A. E. Spokes,WJOY,Burlington,Vt.; Would Move Studios Just offthe press!Eightpages of SimonGoldman, WJTN, James- Washington-Application to move facts and -figures presented in simple town,N.Y.;JohnW.Schultz,its main studios from Beach and "first grader" style that give you WMVA, Martinsville,Va.;MiltonPort Rogers Roads, Palm Beach, thelow-down onthis tremendous L. Greenebaum, WSAM, Saginaw;Calif., to Church and Alisal Streets, market as concerns CKLW. Reading Edgar Kobak, WTWA, Thomson,Salinas, Calif., has been filed with time: 2 minutes! Uses:Unlimited! the FCC by KDON, Palm Beach, op- Ga. Write today . . . it's FM Stations - Edward Breen,erated by the Salinas Newspapers, FREE Inc. KFMY, FortDodge,Ia.;C. L. 50,000 WATTS 800 KC. Thomas, KXOK - FM,St.Louis; Everett L. Dillard, WASH, Wash- MESSENGER SERVICE ington; R. Sanford Guyer, WBTM- FOR A QUARTEROFA CENTURY FM,Danville,Va.;Edward A. CKLW EXPERIENCE-DEPENDABILITY WEAR,Evanston,Ill.; Wheeler, Guardian Bldg. Detroit 26 ALLIED MESSENGER SERVICE Michael R. Hanna, WHCU-FM, Itha- ca, N. Y.; Owen F. Uridge, WQAM- 9Rockefeller Plaza Adam J. Young, Jr., Inc. J.E. Campeau FM, Miami; Ben Strouse, WWDC- National Representative President PLaza 7-8065 FM, Washington. 4 RADIO DAILY-TELEVISION DAILY Friday, February 2, 1951

R DIAL WINS low PRO1110TION 0 Paris Bound 0SURE Two winnersofthe WOR-TV 0 "Talent Parade" show presented in cooperation with the Skouras Thea- ters of greater New York (Wednes- SIGN of By SID WHITE day nights, 8:00 to 9:00) leave Sat- urday, for a two-week trip to Paris, Man. About Manhattan...! as the grand prize of the third "Tal- ent Parade"series, which ended NBC is to be commended for giving a distinguished group December 15th. SPRINGING of radio, stage and screen stars air time Wed. nite to refute charges The two winners, Grillo & Corso, O made on a recent American Civil Liberties Union program over the web were selected as the grand winners and to give dramatic emphasis to our "Right to Freedom" as covered by out of a total of 7,600 entrants, by D the Bill of Rights. John Wayne staged the production which was pre- voteofapanel, ofdistinguished SALES... judges and audience mailballot. sented at the Belasco Theater and Sen. Pat MacCarran (D., Nev.), who The boys are anelectricguitar >- sponsored the new anti -subversive law, took occasion to answer criticism playing duo and have been very ac- leveled at him during the recent ACLU broadcast. Among the distin- tive in New York City Police Ath- 0 guished cast who lent their talents and patriotism to the occasion were letic League functions. Lee Tracy, Victor Moore, Neil Hamilton, Marjorie Gateson, Patsy Ruth The boys, accompanied by Mike 0 Jablons of Gainsborough Associates, 0 Miller, Ned Weaver and Allen Bunce. The presentation, having the will spend two weeks in Paris, all Bill of Rights as its theme and the defense of Democracy as its basic expenses paid, at the Hotel V. While philosophy, was a noteworthy public service contribution to radio and in France, it has been arranged for a stirring preachment for Americanism. the winners to play on French tele- vision. They will perform the same ***LS numbers that enabled them to win ras THE MORNING MAIL:"Dear Sid,"writes Geo. the grand prize of the "Talent Par- Lewis, "now that your column -readers have agreed that writers ade." (material) are more important than comics, what are the net- Warren HUH is master of cere- works and agencies gonna do about it???? The Gagwriters Insti- monies on the "Talent Parade" and the show is a Gainsborough Associ- tute has presented a Comedy Writers Development plan to both ates production. CBS and NBC, to no avail. We must develop comedy writers-or the future will see TV falling into the same rut radio eventually Transfer Of Stations hit-the quiz shows. And quiz shows on TV are a poor substitute for good humor. Someone must shout for us-for the Talented Ten Authorized By FCC of the Gagwriters Institute-for the whole comedy writer devel- (Continued from Page 1) 0FRED ROBBINS opment plan-or it will sink into oblivion until 1955 when some N.Y., was granted consent to trans- 0 far -seeking network exec or agency head will predict that some- fer control from Harold W. Cassill thing must be done about developing comedy writers. If it weren't to Arthur J. Barry, Jr., for $40,000. SHOW Pittsburgh BroadcastingCo.,li- "a a necessity, we'd fold our tents and silently steal away-but censee of WPGH, Pittsburgh, was it is a necessity and WHY, WHY,WHY,someone doesn't do some- granted consent to transfer control 11 :00P.M.-1 :00A.M. thing about it is the crime of the industry!" to George Harton, holder of 49 per * * * * cent stock, by purchase of remain-

ing outstanding stock from F. Gar- AROUND TOWN: A shirt company isnegotiatingwith MON.-SAT. rett Richter(3.33per cent)and Drew Pearson with a view to sponsoring the radioracle when his present William Zueger (47.67 per cent) for a ccntract runs out. Sid Caesar wants to play a straight dramatic role- $8,890. ce "The Fred Robbins' show, ROBBINS his first-on TV when Bob Montgomery does Steinbeck's "Of Mice & Two Other Stations File

. Two other stations have filed ap- O NEST, rated #1inthe city on the Men." .. Next video squabble will be over three-dimensional TV. . .. Daily Mirror's Phil Strassberg and actress Linda Kalan take a walk plications to transfer control. Theo- >- basis of cost per inquiry. Consumer dore A. Lanes seeks to relinquish down that well-known aisle on March 17th.... If'n you want to see TV Z and client comment has been excel- control of DeKalb Radio Studios, () commercials that entertain as well as sell, catch the pitches that Emil Inc., licensee of WLBK, DeKalab, lent." Mogul Co. has set up for Ronzoni Macaroni on "Leave it to Papa."... Ill.,through sale of 40 shares of . Getschal & Richard Agency Dick Bruner upped to news ed of Printer's Ink. A well -rated jump, too. stock to other stockholders. The Fairmount Corp. seeks acqui- O ... Ed Herlihy leaving on a Nieuw Amsterdam cruise Monday but even sition of control of Buttrey Broad- while he's vacationing, he'llstill be in there pitching, He intends to cast, Inc., licensee of KFBB, Great Produced by Evelyn Cooper shoot films along the trip and send the clips back for showing on his Falls, Mont., through purchase of 1428 "Date In Manhattan." . . . Jack Egan has taken over as manager of sharesofstock from Fred Birch. Gene Krupa and his reorganized crew. ... Leo Durocher nixed a fabu- lous offer to take on a baseball commentary stanza. (Said he didn't Wedding Bells Call your WINS representative wanna conflict with his newspaper pals).... Butch Cavell, one of the Robert Kushell, DuMont distribu- most popular of the kid stars on radio & TV, leaves for the coast Sunday tor, . . seehim when he calls. will be married in June to for another U -Ipicture assignment... . TV starlet Cindy Heller, who Natalie Lagin, New York model. Buy WINS ... usta get lotsa publicity as a sexy blonde, is now an equally sexy brunette. **** THERE'S ONLY ONE

it Sells! APPLAUSE DEP'T: ''s spooky charac-

terization on "Lights Out." Scares the daylights out of us.. . Hank Sylvern's tip-top music on the new Sam Levinson session. IrMIAMIBEACH OCEAN FRONT 40th to 4Is1 Sts. ... Dick Brown's singing, anytime, anywhere. . . . Lady Iris 50KW Now York Mountbatton's charm via the new "Versatile Varieties" stanza. COMPLETELY AIR-CONDITIONED -. Hal Block's clowning on "What's My Line." Reservations Walter Jacobs (BOSLEY BROADCASTING CORPORATION Friday, February 2, 1951 5 RADIO DAILY-TELEVISION DAILY

Religious Leaders Export Advertisers Increase FCC Shuts Station Plan Documentaries Budgets In Latin AmericaFor Experimental TV

(Continued from Page 1) (Continued from Page 1) (Continued from Page 1) radioand TV,ProtestantRadioGamble, LeverBrothers,Colgatebe overlooked. One TV stationisther application for license without Commission, will deliver first handPalmolive Peet, Quaker Oats, Bor-now in operation in Mexico, twoaction. reportson world conditions.Dr.dens, Admiral Radio, Philco, andtransmitters are up in Cuba, and KG2XBI, operated by Conestoga, Fry and Mr. Crews are scheduled toSterling Pharmaceutical Products.two more are serving Brazil. Tenhas been intercepting programs of return Feb.5 from a round -the - The trend in Spanish program-thousand sets are now being usedPhiladelphia TV stations and re- world trip during which they inter-ming at this time appears to followin Mexico, ten thousand in Brazil,broadcasting them on UHF frequen- viewed many important religiousthe format set by American broad-and about eight thousand TV setscies for reception on specialre- and political figures. casts both in AM and TV. Soap op-are operating in Cuba. Ten thousandceivers of association members, the Heard on the NBC program willeras are popular all over, to the ex-more sets are scheduled to be ship-Commission said. The FCC is advis- be recorded interviews with suchtent that they are heard five andped in the next three months, anding KG2XBI that it "has not made persons as Syngman Rhee, presi-six times a week and frequentlymore than fifty thousand sets shouldthe showing required" by Commis- dent of the Republic of Korea; Saorun in bath afternoon and evening.be in use by the end of 1951. sion rules relating to experimental Shwe Thaike, president of Burma;Audience participation shows still CMQ-TV Reports Sales TV service or "that its type of op- Rajenrad Prasad, president of India;maintain a strong listenership, but Records show that CMQ-TV ineration is necessary for experimen- Jawaharlal Nehru, prime ministerare not as much in demand as theyHavana, Cuba, sold 87 quarter-hourstation." of India; King Abdullah, of Trans-were two years ago. Sports broad-time out of the one hundred and Jordan; David Ben-Gurion, premiercasts command a large portion offorty hours available each week be- Hymes Leaving WLAN of Israel, and Ernest Reuter, mayorlistenership, and many advertisersfore it went into operation and itJohn D. Hymes announceshis of West Berlin. have gone in not only for descrip-also sold at the same period one-resignation as manager of WLAN, The CBS network will devote antions of sporting events, but also in-half of the available spot time. TVLancaster, Pa., effective on or be- entireweek's programs on "Youterviews with popular sport figures.at present is restricted to sport cov-fore March 1. Hymes has been man- And The World" series to a special Programs of Varied Nature erage mostly. But here too, the for-ager of WLAN for the past three group offive shows. Dr. George Ballantine Beer is making use ofmat appears to follow the patternyears. He was previously with the Crothers, CBS director of religioussport interviews, Rheingold is doingset by American TV programs. AllBiow Co., WNEW and CBS in New broadcasts, will discuss a series ofsport commentaries, and Schaefferthe TV stations are following a six -York and during World War II he problems of the homeless both hereBeer is using programs of interna-hour day, with one hour devoted towas deputy director and station re- and abroad. tional news. Chesterfield cigarettesnewsreel, cartoons or cowboy films,lations director of the OWI domes- Over the ABC network, Dr. Fryis appropriating most of its budgetand the remaining five hours giventic radio bureau. Hymes was presi- will be heard with Dr. John Suther-for newscasts. Bordens has gone inover to live shows and special fea-dent of the Radio Executives Club land Bonnell, minister of the Fifthforavarietyof programs fromtures. of New York during the 1940-1941 AvenuePresbyterianChurchinearly morning disc jockeys to after- Procter & Gamble is now usingseason. New York, on "National Vespers,"noon soap operas, and local musictwo half-hour shows each week Sunday, Feb. 11, 1:30-2 p.m. and comedy programs in the even-over CMQ-TV in Havana, Cuba, as TV will run a series of four dis-ing. Advertisers like Rinso, Procteris Colgate. Other American adver- cussionsonDuMont's"Morning& Gamble and Colgate Palmolivetisers now seen over CMQ-TV are Chapel." Dignitaries scheduled forPeet are engaged in promoting soapSterling Pharmaceutical Products, Send girlhday the TV programs are:Dr. Stanleyoperas, while Lifebouy Soap is de-GeneralElectric,Admiral Radio, I.Stuber, executive secretary forvoting all ofits resources to theGeneral Motors, and Barcardi Rum. UACS; Dr. Russell Stevenson, sec-variety show. Don Q Rum is run-Information as to TV sponsors in reelinv ..7o- retary, division of foreign missions,ning sport commentaries daily, andMexico and Cuba are not available National Council of Churches,Barcardi Rum is doing a dramaticat this time. February 2 WynnC.Fairfield,Dr.Edwardprogram dealing with the people Agency Expands Operations fr4 Joseph r Baudino Cal 'Tinney Chandler, Miss Helen Kenyon, Dr.and culture of the various countries. Substantiating the recent wave of Benny RubinVeronica Wiggins Robin Barstow, and Dr. Fry and Spotannouncementsarebeinginterestin export radio and TV, Arthur Billings Hunt Mr. Crews. used considerably by both local andMcCann-Erickson Wednesdayan- Participating communions includenational advertisers, and many ad-nounced the formation of Guastella- February 3 American Convention,vertisers run about 20 spots a dayMcCann-Erickson, S.A., Publicidad, Martin Block Mary Carlisle Baptist Nelson Case Nick Kenny Church of the Brethern, Congrega-in place of a regular program. Lis-in Mexico City and Havana. This , tional Christian, Disciples of Christ,terine, Wrigley's, Toni Home Per-merger with Publicidad Guastella Jack Weldon Barbara Wells Evangelical and Reformed, Evan-manent, Coca Cola, and Pepsi Colaadds to an already extensive global Charles J. Correll gelical and United Brethern, Men-are sponsors using a great deal oflist of McCann-Erickson foreign of- A. B. Chamberlain noiteChurchesEasternDistrictspot announcements at this time. fices.Ithas 11officesinLatin February 4 Conference,Presbyterian U.S., Survey Reveals Trend America, 5 in Europe and associate John G. Fraser Alice Hill Presbyterian U.S.A., Reformed The trend of radio advertising canagencies in Canada, Africa, Asia and Jack R. Poppele Paul Ruhle Church in America, Romanian Or-be better observed by the results ofAustralia. George H.Giese, vice- A. Walter Socolow Jane West thodox, Russian Orthodox, Serbiana survey conducted recently amongpresident and director of the inter- Eastern Orthodox, and United Pres-5 commercial groups now doing anational division at McCann-Erick- February 5 byterian. great deal of advertising in Latin -son, commenting on the type of AM Ed Abbott Thor Ericson America,byExportTradeandprograms that are getting the lar- Eddie Stan'ey Rupe Werling Shipper Magazine. 23 pharmaceuti-gestplayinCuba,Brazil,and Elwood Hoffman Bill De Costa TV Product'n Assignmentscal and cosmetic companies queriedMexico said that the soap operas February 6 Baltimore-Anthony Farrar, pro-show that 23.6 per cent of their ex -andaudience -participationshows Thurl Ravenscraft Ray Katz duction manager for TV stationp or tadvertisingappropriationsare now receiving the best response Haven Gillespie Louis Nizer WAAM, has announced new pro-went into radio this past year. 21 in-fromlisteners.Giese statedthat Dorothy DeRosa Kay Reed duction assignments. Ken Calfee hasdustrial machinery companiesmost programs follow the pattern Joseph Rogers Steve Ellis; been appointed a producer -directorshowed that 4.3 per cent of theirset by American broadcasts, but in- Roland Van Nostrand and will be responsible for WAAM'sappropriations went for radio. Foodsert their own local color into most "Lazy H Ranch Jamboree," "Lastand beverage companies listed 33shows. As for TV, Giese contended February 7 Minute Headlines," and "Crusade inper cent of their budgets going to-that the networks are going through Bill Jchnstone Frank Weitmer Europe." Ed Sarrow, staff producer -wardradio;andclothingandthestageofdevelopmentthat Alexander McQueen Jerome Sill director, was assigned "Shoppinghousehold equipment companies, al-America experienced in 1948-49, and Dorothy M. Smith For You." Paul Kane, another staffthough doing much export adver-that advertisers are only now begin- February 8 producer -director, has assumed fulltising, allocated no money for radioning to experiment with the great Don Ball Roscoe Beach productionchoreson"Tee Veein 1950. potentialities that are offered. As Truman Bradley Ed Fitzgerald Waamboree." At the same time, Ben Most advertisers have not delvedproof of the full drawing force of Irving Kaufman Henry King Wolfe, WAAM director of engineer-too deeply into Latin-American TVTV, Giese stated that it was not an Frank E. Mason Charles Sears ing,announcedtheadditionofat this time, but recent studies indi-uncommon sight to see as many as Fred Thorns Jack Rourke Martin Yannuzzi, James Gurgick,cate that the potentialities of TV in60 people crowded about a TV set Jimmy Powers and Aubrey Stansberry to his staff.Mexico, Cuba and Brazil are not toin Havana, Cuba. THE 1951 RADIO ANNUAL IS NOW IN INTENSIVE PREPARATION OUT SOON Friday, February 2, 1951 7 RADIO DAILY-TELEVISION DAILY

Educational TV Future Expansion Of TV VastMiss Hennock TELE TOPICS * Forecast By Med

(Continued from Page 1) WOR-TV's presentation of the swimming races, low and high diving board (Continued from Page1) educationalprograms,"saidMiss contests, water ballet, water polo game and the contest between swimmerstion and world crisis would slow up Hennock in an address at a meetingand fishermen gave a refreshingly different evening to those who watched thethe timetable of TV's growth but in thecommittee's clubrooms,NYAC show at 9:00 p.m., Wednesday night. With John Condon as emcee andwould not permanently check it. "that is why I have been advocatingStan Lomax callingthe races, the two-hour odd long show passed alltoo Hepredicted that eventually that the FCC set aside 25 per centquickly. Performances of local, state national and Olympic champions gave the30,000,000 families will own TV sets, of the remaining available televi-TV viewer the feeling he was seeing the best available in "aquatics." On theand many families will own more sion frequencies for the exclusivefeminine side the ballet solo by Bim Campbell as well as the ballet quartet inthan one. Adding the receivers in non-commercial use of educationalwhich she was assisted by Doris Michel, Mary Jane Green and Mary Catherinetaverns, institutions and other pub- institutions." Van .Cleeve, and the ballet ensemble, performed by twelve mermaids, waslic places, this will mean a total of Miss Hennock thinks the problementhusiastically applauded by those at poolside as well as those sitting in frontabout 40,000,000 sets in use. If these is "a most urgent one," saying "asof the screen. While a "one-shotter," this was interesting TV. sets are replaced once every five a member of the Federal Communi- years, there will be a normal do- cations Commission I can tell you STORM prevented from getting to Detroit for the CBS telecast ofmestic demand for 8,000,000 receiv- everybody talksabout television; the Ike Williams fight Wednesday night. Husing's plane was grounded aters, he pointed out. we have the power to do somethingBuffalo and Russ Hodges was recruited to substitute for him by the Pabst Blue Meck spokeyesterdayatthe about it." She said in the interest ofRibbon sponsor. Hodges, incidentally, proved to be a worthy substituteforluncheon of the Alumni Association children "we have the responsibilityHusing. He had a conversational delivery and was not tco wordy. of Illinois Institute of Technology. to see that this great natural re- He said, "if we find the average re- source is devoted in part for cultu-TODAY'S TV Personality: Navy, mostly in the Southtail price is $375, this will account ral advancement; to education as LEE RUWITCH, vice- Pacific, emerging as a Lieu-for a volume of three billion a year. well as entertainment." president and general man- tenant.DuringthepastMaintenance 'of 40,000,000 sets will Cites 18th Century Action ager of WTVJ. Miami, was year, Lee has traveled thou-come to another 600 million or so. Miss Hennock told the Democra-borninEscanaba,Michi- sands of miles visiting otherAnd thisisexclusiveofexport, tic women that TV "is as importantgan. He has been associat- TV operations to securewhich we can expect to become an to the free exchange of ideas, pub-ed withthestationsince first-hand information and toimportant factor, and of radio pro- licinformation and the develop-August, 1948, whenthe study personnel and oper-duction." ment of our cultural heritageasWTVJ was still in the con- ating methods at both large miningcoal,theproductionofstruction stage. At the time, and small outlets. As a re-Game Of Day Series newsprint and drilling oil is to ourLee was rounding outhis sult, WTVJ has grownin economic and industrial growth." second year asexecutive stature during the year, Lee Set Again On Mutual She advocated adopting the sameassistanttoCol.Mitchell was named general mana- policy for TV as that of the Con-Wolfson, co-founderofthe gerofthestationin1949 (Continued from Page 1) gress in the 18th Century when cer-station. Following his grad- and inJanuary,1950,hethe National list are Pittsburgh and tain lands in the northwest terri-uation fromtheUniversity was elevated tovice-presi-St. Louis. tory were reserved for Minnesota, Lee was as- dent,whilecontinuingto The "Game of the Day" broad- institutions to be later established.sociatedwithJosephRu- perform his duties as gen-casts on Mutual last season were "I am asking that 20 per cent of thewitch& SonsDepartment eralmanager.Hismaincarried on 350 stations with 3,500 co- remaining television frequencies beStore in Norway, Michigan. RUW1TCH non -occupationalhobbyisopsponsorsparticipatinginthe treated in similar manner and setDuring the war he served getting to the beach to keepbroadcasts. Local sponsors bought aside for the exclusive non-com-three -and -a -half years in the his Florida tan. participating time in cities where mercial use of our educational in- the games were heard. stitutionsandorganizations,"she LIGGETT & MYERS, for Chesterfield cigarettes,will again telecastall New is slated to again give added. York Giants home games, via WPIX. Contract,through Cunningham &the play-by-play description. Commenting on TV's "influenceWalsh, Inc. will be signed next week for the 77 home games. No price has been on the habits and morals of ourset nor announcement made as to who will handle the program. WPIX entered younger generation," Commissionerthe Giant's picture in1948, televising night games only. Season commences Will Honor Baseball The Mutual network willjoin Hennock said"Hopalong CassidyApril 20. . . . Wendy Sandford, formerly with CBS -TV's "Studio One" staff, has cowboy outfits and a heavy beltresigned to become an associate producer with the Regis Radio Corporation. Inwith the National League for a spe- supporting a pair of six-guns haveher new assignment she will work on the network's "Charlie Wild Show,"acial broadcast today from 9:30 to become standard wearing apparelRegis package presented Fridays at 9:00 p.m Today and tomorrow the10 p.m., celebrating the senior cir- for many of our small fry. But thinkbiggest TV show of its kind will take place at the University of Dayton fieldhouse,cuit's 75th anniversary. On Feb. 2, of what television could do ifitsDayton, Ohio, when WLW-D and TV distributors of the area put on a continuous1876, the baseball league was estab- energies and influence were turnedentertainment show from 8:00 a.m. to midnight, each day. A special previewlished in a hotel room meeting in toeducation and improving our downtown New York. The program show is scheduled for this morning at which time Mayor Louis W. Lohrey willis to be a dramatic narrative as an standard of living. Think of the po-proclaim "Television Week." .. . TV sets will be displayed by fifteen manufac-"Old Timer" tells a boy the story of tentialityof turning every hometurers. . .. Canada Dry is placing extra TV promotion behind its 6 -bottle handi- into a classroom. Not that educationpak cartons in the New York area by offering them as jackpot prizes on thethe league's background. must be dull or bookish-far fromWOR-TV quiz show, "The Better Half." As an award the company gives 100 it. Education via television need nothandi-paks and $100, which can be doubled or tripledif contestants miss the Gets Control Of KTBS be compared to eating spinach orjackpot question. Washington-Acquisition ofcon- taking sitting -up exercises.It can trolof Radio StationKTBS,Inc., be informative and at the same timeDUCCINI's one -act comic opera, "Gianni Schicchi," will be the third presenta-Shreveport, licensee corporation for most interesting." tion of the NBC-TV "Opera Theater" this season, on Sunday, Feb. 11atKTBS, by George D. Wray, Sr. and Sees Emergency Use Vital 3:00 p.m. Ralph Herbert will sing the title role with Samuel Chotzinoff producing.E. Newton Wray through purchase Miss Hennock visualized teaching . Dorothy Gish and Walter Hampden will co-star in "Spring Again," on CBS -of 16 2/3 shares of common stock science, medicine, first aid, law andTV's "Ford Theater," Friday, Feb. 9 at 9:00 p.m. Program replaces "One Dayfrom Allen D. Morris has been ap- languages by television. She sees infor Keeps," previously announced for the date.... Sec. of Defense George C.proved by the FCC. TV a valuable instrument of massMarshall will launch the firstof a new series of TV programs, "The Armed communication in time of emergen-Forces Hour," on Sunday, Feb. 4 at 8:30 p.m. over DuMont. Time is being donated cy. weekly by the network and 50 affiliated stations. Marshall will introduce the Why buy 2or more... Educational TV can exist along-series during an interview with Chris J. Witting, general manager of DuMont. sideofcommercialstations,she... Now that "Studio One" has won a baker's dozen top awards for1950, stated. The TV screen, she said, "isincluding best dramatic program in RADIO DAILY's annual poll, sponsor of the do 1 big sales job the teacher's electronic blackboardseries is going to get one. On Monday, Feb. 5 Robert L. Crinnian, president of on "RADIO BALTIMORE" -reaching intoevery home andthe Society of Industrial Engineers, will present the Award of Merit to Westing. classroom to bring the wisdom andhouse twins-laundromat and clothes dryer-as finest in thefield. John Ash- Contact knowledge of ages to every Ameri-baugh, Westinghouse v -p will accept. . . . Jack O'Brian, erudite TV editor of EDWARD ` can, regardless 'of race, religion orthe Journal -American, was inadvertentlyomittedfromtheRadio -TVlistof PETRY CO economic status." editors yesterday in RADIO DAILY. tilBAL £ thel Paige Hotel. Idison 8 228 West 47th St, Friday, February 2, 1951 TOTX tw,,,nADIO DAILY-TELEVISION DAILY

I PLUG TUNES ORDS usIc, PLUG TUNES

GAZETTE: Otto A. Harbach, president of ASCAP and dean of American lyricists, will be honored on Ted Mack's Family Hour tele- RCA Victor Immortals flit! vision show on Sun., Feb. 4th, from 6 to 7 p.m. over WIZ -TV. The program HMI Pin-Up Another which will be from 6:30 to 7, will feature many of Harbach's Include Pops,Classics wel-known songs from "Roberta," "The Cat and the Fiddle," etc.In WAS line with the Family Hour salute to ASCAP, there will also be featured The special albums of -immortal INYOUR on the program Gene Buck, Deems Taylor and Fred E. Ahlert, all past Hilld.Range performances" to be issued by RCA Published by by presidents of the Society. . ..Orch. Leader Ralph Flanagan now joins VictorinJanuary and February Recorded Vaughn Monroe, Jose Iturbi, Les Brown and Larry Clinton as the music will include both popular and class- SHORE - (Victor) . DINAH world's most rabid stratospheric enthusiasts. He bought himself a plane ical recordings. TONYMARTIN .(Columbia)

As an adjunct toits Red Seal .. WESTON (Capitol) and now flies from date to date. What some people won't do to insure PAUL ...... "Treasury of Immortal Performan- ..(MGM) JAN GARBER ..... themselves a hotel room. . .. Charles Sanford, musical directoron ces," the organization has announ- HOLMES LeROY exclusively by "Show of Shows" doesn't know whether to be insulted or flattered: ced the release in January of a col- Licensed INC. experts keep telling him that he's using recording because the music lection of some of the greatest mu- MUSIC, sic names in jazz and swing annals. on the TV stanzas sounds too perfect to be a live orchestra. . .. Doc BROADCAST This series of six albums is com- Berger of Leeds Music is visiting with the Disc Jockies of the nation, prised of "Theme Songs," the musi- today he is in St. Louis, next week he'll be in Texas, then he does the cal signatures of Artie Shaw, Benny south, the eastern seaboard and he'll be home in four weeks. . . . Goodman, Duke Ellington, Charlie Sonny Kendis became so enthralled with the production end of things Barnet, Lionel Hampton and Louis Armstrong; "Dance Band Hits,"a while appearing with his orchestra on the TV "Sonny Kendis Show," fabulous compendium of best sellers that he is now devoting himself almost exclusively to the packaging by Dorsey, Miller, Weems, Elling- Yroveisc-79ea,/ of TV shows.. .. Glenn Moore, who was featuredwith Fred Waring, ton,Clintonand Kemp;"Small ComboHits,"whichbringback THE NIGHT IS YOUNG Rudy Vallee, to name a couple, has now gone into business for himself. His newly organized dance band will open at the Pelham Heath Inn memories of the Goodman Quartet, (And Yclu're So Beautiful) Shaw's Gramercy 5, and Coleman in the Brcnx on Friday, Feb. 2nd. Hawkins' unforgettable "Body and DREAM A LITTLE DREAM OF ME * * * * Soul"; "Keyboard Kings of Jazz," the most star-studded piano album IT ISN'T FAIR PUB CRAWLING: Everywhere you go in music town these days the inhabitants are either on the way or just back ever assembled; "Columbo, Crosby, ISTILL GET A THRILL Sinatra,"performancesbythat from Florida or on the other hand they are down with a virus great triumvirate 'of crooners; and fection. Leave it to Mills Music to corner the market. . . . Jack is "Folk Singers," with a line-up of WORDS & MUSIC, Inc. CO on the way to Florida and Sid is down with the bug. . . . Redd three of the pioneers in the field: 1619 Broadway, New York 19, N. Y. Evans of Jefferson Music on the sick list also.. . .It is reported Jimmy Rodgers,VernonDalhart that Ray Block is becoming active again as a BMI publisher and Gene Austin. Red Seal List Impressive affiliate. One of his first tunes will be "Oh What a Face," a comedy The Red Seal "Treasury of Im- song winner on "Songs For Sale," the TV and AM show which mortal Performances," to be issued ZING ZINC features Block as musical director. . . . Sammy Kaye once again in February, will comprise albums proves the universal commerciality of the classic melodies. First, of recordings by some of the great- est musical artistsofhistory,in- ZOOM ZOOM "Tell Me You Love Me," an adaptation of Leoncavallo's "Vesti cluding Caruso, Ponselle, Chaliapin, La Giubba" is showing an amazing upswing and then, Barbara Calve, Garden, Jeritza, Bari, Galli- recorded by Benson the pretty vocalist with Sammy's band is stopping the Curci, McCormack, Tetrazzini, Far- . Decca show cold each performance with a classical rendition of the same rar, Tamagno, Lehmann, Paderew- THE ANDREWS SISTERS ski, Prokofieff, Rachmaninoff, Gigli, composer's "La Matinata.". . . recordings of the former by The PERCY FAITH Columbia Ruffo, Schorr and several others. Ink Spots, Vic Damone and Sammy Kaye are prospering. This, the first "Treasury of Im- DAVID ROSE M -G -M * * * mortal Performances," is the pre- PERRY COMO RCA Victor Records-I can see a nice future for Columbia's waxing cursor of similar releases of mem- others tofollow of ABC Music's new tune "Faithful," which features thesingingof orable record "greats."Future Frank Sinatra and Alex Stordahl's orchestra. Frankie really sings in this "Treasury" series, to be issued later in1951,willalso include records ROBBINS MUSIC CORPORATION one. He sounds as if he's been taking vitamins! The music was written which are now collector's items. by Alex "Symphony" Alstone with a lyric by Jimmy "Harbor Lights" Kennedy. . . . No. 4 best-seller in Kansas City, "It is No Secret" (What Forfeits Station Permit God Can Do) has broken as a top copy -seller in 10 major jobbing cities, Washington-Chet L. Gonce, trad- Great New Waltz according to Duchess Music. In seven of these cities, "Secret" is among ing as The Voice of Reno, permit - the first ten songs in sheet sales....Denny Vaughn can be seen teefor KBOX, has forfeitedhis CROSS MY HEART, FCC authorization on 1230 kc., 250 Thursdaysat 8:30on the Peter Lind Hayes show, over WNBT. The four watts limited time, and the Com- I LOVE YOU sides Denny recorded last Friday for Coral Records will be released this mission has deleted the station call Cromwell Music,Inc. - ASCAP coming week. That makes 16 sides this boy has made for that label in letters. 129 W. 52nd St., New York 19, N. Y. three months. ... Capitol records has just signed Nat "King" Cole to a five-year deal with the biggest guarantee ever offered any artist on that POWDER BLUE label. Miller Music giving "Every Night at Seven" from the MGM picture I HURT INSIDE "Royal Wedding" the number one place on their plugging list. World and Broadcasting System, has signed harpist Robert Maxwell to an exclusive TIE 1+1F. TO YOUR FOR EV'RY KISS one-year contract, he will transcribe40 selectionsfordistributionto APRON STRINGS RCA -Victor Recordsby DOLPHHEWITT World affiliated stations. Spencer Williams, writer of "Basin Street Blues," ADAMS, VEE & ABBOTT, Inc. has just turned out "Bow'd Down With The Blues" for Ostrow Music Forster Music Pub., Inc. 216 S. Wabash Ave. Chicago 4,III. Publishers. There is a Billie Williams arrangement of the tune due. 1619 B'way, NY 19216 S. Wab. Ave, Chic. 4 0

VOL. 54, NO. 23 NEW YORK, THURSDAY, FEBRUARY 1, 1951 TEN CENTS

PBS RADIO WEB SUSPENDSOPERATIONS Petrillo Lists Terms For New Net, TV Pacts Seeks Virtual Ban Weather Fine In Florida Officially Closes Bellair, Fla.-In a sun -drenched setting of semi -tropical calm the mid- On Films For winter meeting of the NAB board of directors got under way yesterday Two Months Of and sport -clad broadcasters talked about theweather, winter back Broadcasting Tele Use home, and problems of administrationofthe industry organization. Yesterday's closed meeting was devoted to discussions on the shrinking ProgressiveBroadcasting Terms for negotiating new NAB budget, the appointment of a new general manager to succeed contracts with the radio and Bill Ryan and the membership of the NAB -TV directors group. The high System, launched last Novem- televisionnetworks as pro- temperature was in the seventies, low 69.8, and the forecast partly ber as a taped network of 75 posed by James C. Petrillo, cloudy. stations, suspended operations presidentofthe American at 7 p.m., last night following Federation of Musicians, were the release of a short an- announced by Petrillo at a nouncement issued by Larry conferenceintheunion'sAtom Bomb Series AM -TV Applications Finley, president, Bernie Fleis- headquartersin New York cher and Jack L. Rau, as mem- yesterday afternoon. TheSet For Philadelphia Filed With The FCCbersof the PBS executive (Continued on Page 3) (Continued on Page 5) Philadelphia-WIP has scheduled Washington Bureau of RADIO DAILY a series of four broadcasts on the Washington-Applications for two subject of the atomic bomb, its ef-new TV stations, two new AM sta-Radio Expanding, Newspaper Requestsfects, and how to survive them. Thetions and changes infacilitiesof programs will be conducted by Dr.two outlets have been filed with the authoroftheFCC. CBS Speaker Asserts Court Ruling Re RadioRichardGerstell, WICA, Ashtabula, Ohio, has filed book, "You Can Survive An Atomicfor a construction permit for a new Lorain, 0.-A local newspaper hasBomb," and consultant on civiliancommercial TV station to operate on Springfield, Mass.-In aspeech, asked the Federal court to decide ifdefense for the office of the Nation-Channel 8, with effective radiateddeliveredbeforetheAdvertising it must accept advertisements aboutal Security Resources Board, Wash- Club here, Edward Shurick, market ington, D. C. The series will be air-power of 2.16 kw, visual, and 1.08research counsel for theCBSRadio radio programs. The motion wased on successive Fridays, Feb. 9, 16,kw, aural, and antenna height 285Network, decried the thought that filed Tuesday by The Lorain Jour-23 and March 2, from 9:30 to 10 p.m.feet avove average terrain. nal which requested a ruling from WBIR, Knoxville, Tenn., seeks abecause radio, nationally, has Judge Emerich B. Freed. Dr. Gerstell first discussed how to reached the 95 per cent saturation The Journal is the same newspa- (Continued on Page 2) (Continued on Page 7) point, its growth is a thing of the per which came afoul of the law past. recently when it refused advertise -Florence Warner ReturnsGain In Gross Billings ForShurick pointed out that while (Continued on Page 2) To CBS Organization'50 Reported By WCCO (Continued on Page 7) Florence Warner, widely known Minneapolis-Reporting a17 perVienna Philharmonic Oregon Broadcasters in radio and formerly head of thecent increase in gross income for women's radio division of Republi-1950 over 1949 and a gain of 15 per Offered On TV Films To Meet Feb. 9 And 10th cent in the sale of local time, Gene can National Committee, has joined Washington Bureau of RADIO DAILY Corvallis. Ore.-The annual meet-CBS as assistant to Helen Sioussat.Wilkey, station manager, revealed Washington-The Campbell Music ing of the Oregon State Broadcast-director of talks, it was announcedthat CBS outlet had the best year inCo. of Washington, in cooperation ers Association will be held Febru-yesterday. Mrs. Warner, at one timeits history. with AmericanWholesalers, Du - ary 9 and10 on the campus ofwas innewspaper workinDes One of the strong factors in theMont Teleset distributors, will at- Oregon State College,it was an - (Continued on Page 2) (Continued on Page 5) tempt a new idea in local TV enter - (Continued on Page 5) FCC Institutes Wide Probe (Continued on Page 8) Score: 2-2 Church Appeal On TV New York's first "big snow" of In 'Functional Music' Field Re -capofthe films shoving the season, forecast in the morn- the destruction of the Church of ing papers by the local Weather the Sacred -Hearts of Jesus and Washington Bureau of RADIO DAILY the Commission to WLRD, Miami Mary and St. Steven the Martyr. Bureau as "fair and cold today," Washington-The FCC announcedBeach;WFMF,Chicago;KDFC, hitthe metropolis in the early Jan. 10 inBrooklyn,willbe morning. As a result, ABC and yesterday it has begun an investi-Sausalito,Calif.,and WACE-FM, shown on Sunday at 5:15 over CBS released all except essen- gation into Functional Music andChicopee, Mass., demanding com- WPIX. The Rev. Leonard Pavone, kindred types of operations for FMpleteinformation,includingcon- assistant pastor, will be featured tial workers at 4:00 p.m. On the pro-tracts, with Functional Music, Inc., other hand Mutual and NBC paid todetermine whether such ontheprogram,titled,"The no attention to the elements out- gramming violates either the Com-and other similar organizations. Bells Will Ring Again" in an ap- municationsActorCommission "This inquiry is beingmade in peal for$200,000 to help rebuild. side and kept staffs on their jobs. rules and regulations. connection with the Commission's Letters have been addressed by (Continued on Page 3) Thursday, February 1, 1951 RADIO DAILYTELEVISION DAILY

atear Newspaper Requests YMai COMM ADD GOMG Establishei Feb. 9, 1937 Court Ruling Re Radio

Vol. 54, No. 23 Thur., Feb. 1, 1951 10 Cts. FRANK STANTON, president of the Columbia GEOFFREY B. BENNETT, Chicago sales rep- network; H.K. AKERBERG, vice-presidentin resentativefor RCA VictorCustomRecord (Continued from Page 1) charge of station relations;.1.L. VAN VOLK-Sales,hasleftforatwo -monthfieldtrip JOHN W. ALICOATE : : PublisherENBURG, vice-president in charge of networkthrough the southern states. ments from local retailers who also sales, and WILLIAM B. LODGE, vice-president bought time on radio. At that time FRANK BURKE Editorinchargeofgeneralengineering,havere- MARTY GLICKMAN, sportscaster on WMGM,Judge Freed found The Journal leave for Syracuse, where hewill : Business Managerturned from Dallas, Tex., where they attendedtoday will MARVIN KIRSCH the meeting of District 8, Columbia Affiliatesbroadcast thebasketball game between theguiltyofviolatingthe Sherman Advisory Board. Nationals and the N. Y. Knickerbockers.OnAnti -Trust provisions. Published daily except Saturdays, Sundays Saturday, he'llbe inBaltimore to cover the Charles A. Baker, attorney for the and Holidays at 1501 Broadway, New York. LESTER W. LINDOW, general manager ofcontest between the Knicks and the Baltimore (18), N. Y., by Radio Daily Corp., J. W.WFDF, American network outlet in Flint, Mich.,Bullets. newspaper, said his client had com- Alicoate, President and Publisher; Donald M.is in town for conferences with officials of the plied with the judge's decree and Mersereau, Treasurer and General Manager; web. WILLIAM A. CHALMERS, vice-president and Marvin Kirsch, Vice - President; Chester B. director of radio and television for Kenyon &was now accepting advertisements Bahn, Vice-Pres.; Charles A. Alicoate, Sec'y. JAMES TASKER, formerly of the J. WalterEckhardt, and VICTOR BORGE, singer,havefrom merchants who used WEOL, Reentered as second class mattr, Septem-Thompson Co. office in Port Elizabeth, Southcompleted a flying trip to Battle Creek, Mich., 1950 Officeat New in nearby Elyria. ber15, atthePost Africa,isin New York for a three-week re-as guests of the Kellogg Co., sponsor of "The Bakersaid York, N.Y., under the Act of March 3.fresher course at the home offices, after whichVictor Borge Show," which bows Feb. 3 on TheJournal now 1879. (Originally entered as second classhe'll take ep new duties at the agency officeNBC-TV. wanted the judgetoclarifythe matter on April 5,1937).Terms (Postagein Frankfurt, Germany. scope of his ruling. The motion was free) United States $15.00 one year. Foreign. TED HUSING and RUSS HODGES, Columbia $20.00. Address all communications to Radio FRED RIPLEY, manager of WARC, Rochester,network sportscasters, yesterday wereinDe- filed after a local men's wear store Daily,1501 Broadway, NewYork,(18).N. Y., is in town for confabs with the nationaltroit to handle the radio and TV coverage ofattempted toinsert an advertise- N.Y. Phone Wisconsin7-6336,7.6337.representatives of the station. the boxing bout between Ike Williams and Vic 7.6338. Cable address:Radaily, New ork. Cordell. ment in the newspaper to publicize NEAL WELCH, commercial managerof a program which it sponsored over WASHINGTON BUREAU WSBT, South Bend, has arrived from Indiana. WILLIAM F. MALO, commercial manager ofWEOL. BillBailey Was welcomed yesterday at the localhead-WDRC, Hartford, Conn.,isbock at his desk Office: 1277NationalPressBuilding quarters of his national reps. followinga weekinBoston,where, among Telephone: Metropolitan 0823. 0824. other things, he attended the two-day meeting Residence: 4315 Russell Ave.. Mt. Rainier, Md. PETER DONALD off to Nashville, Tenn., forof the New England Major Markets Group. Florence Warner Returns Telephone: Warfleld 4462. Friday's broadcast of his "Share the Wealth" WEST COAST OFFICES program which will orginate at the War Memo- MRS. ALICE THOMPSON,publisherand To CBS Organization HerbertBerg EthelRosen rial Auditorium.He'll be back next Monday.editor -in -chief of the magazine Seventeen, and 6425 Hollywood Blvd. Phone: Gladstone 8436 FRANCES HODGES, director of merchandising MORT WERNER, manager of KVEN, Ventura,services, tomorrow will leave for Hollywood to (Continuedfrom Page 1) CHICAGO BUREAU Cal.,isenrouteto New York, wherehe'llconferwithmanufa:turers,department -store Ginny Evans, Manager spend ten days on business. officials and motion -picture executives. Moines, Ia., later she served as edu- Suite 3013, 333 No. Michigan Avenue cationaldirector for CBS in the Phone: Franklin 2-3238 TOM MOORE,masterofceremonies on HARRY HOESSLY is in town for huddles with ROME BUREAU: John Perdlootl. Ludovls110. "LadiesFa:I.," heard on Mutual, onFeb.12iational representatives.He's commercial man-midwest division and went on to PUERTO RICANBUREAU: AntonioAltana,will go to Winterhaven,Fla., to spenda weekager of WHXC, Columbus, Ohio. Washingtonasanexecutive ,of Eillflolo Odom. San Juan. P. R.: P. 0. Bon 3385;at the annual Carnival.He'llparticipatein WOL, then operating as a Cowles Telephone: 2-2305. the water-skiing championships.Last year he JOSEPH WERSHBA, Washington correspon- won the crown. ient for CBS, visited briefly in New York laststation. She had an active part in Friday. the radio -TV arrangements at the last Republican National Conven- Atom Bomb Series HAROLD GROSS, general manager of WJIM- TV, an netlet of CBSinLansing, Mich.,is tion and handled radio in the last Set For Philadelphiavisiting Gotham. Presidential campaign. (January 31) LFINANCIAL (Continued from Page 1) NEW YORK STOCK EXCHANGE Net survive the effects of atomic war- High Low CloseChg. fare in a special WIP broadcast last ABC 111/4 103/4 1034- 3/4December. The favorable reaction Admiral Corp. 271/8 263/4 263/4- 1/4 Am. Tel. & Tel 1517/8 1517/8 from listeners was so encouraging CBS A 31 293/4293/4 that Benedict Gimbel, Jr., president CBS B 301/2 30 30 Philco 24 3/4 241/8243/8 and general manager of the station, Philco pfd. 93 923/4 93 decided to schedule the new series. RCA Common 19 183/4 183/4 The first program will be a con- RCA 1st pfd. 79 79 79 - 1/2 Westinghouse 383/8 371/2 377/8 tinuation talk of Dr. Gerstell's ini- Zenith Radio 611/4 60 603/4 - Y2 tial theme on atomic attack. The NEW YORK CURB EXCHANGE second will feature a panel of lead- DuMont Lab. 18 175/8 177/8- Hazeltine Corp. 245/8 241/2 2454I - 1411ing citizens questioning the author. Nat.Union Radio 47/8 43/4 43/4 - Gustav Forster, a displaced per- OVER THE COUNTER 13'd Askedson from Germany now living in Stromberg-Carlson 131/2 15 Lancaster,willbeDr.Gerstell's guest on the third program. Forster, whosurvivedthebombingsof Civil Defense Program Stuttgart,Brateslava and Vienna, "The Civil Defense Reporter," awill give practical, first-hand infor- weekly round -up of news and de-mation on precautions to be taken velopments in the civil defense pro-to minimize injuries from bombings. gram, will be heard weekly start- In the final broadcast, Dr. Gerstell ing today, 7-7:15 p.m. over WFDRwillanswerquestionsfromthe press, which will be represented by HERBERT LEROY RICE members of four suburban papers. AGENCY RCA Building - Suite 1017 Will Promote Suburbs 30 Rockefeller Plaza Cleveland, O.-WJMO startsa new series of programs promoting LeadingInsurersintheRadio and Cleveland suburbs Monday, Febru- Advertisingfieldforover20years ary 5. Fifteen -minute programs are called "Radio Spotlight Tours" and ALL will play up current and historic points of interest. WJMO plans to INSURANCE present one "Radio Spotlight Tour" You get a lot for a little* KINDS each week in an effort to increase Telephone: Ci. 7-1456 general good will and demonstrate the effectiveness of radio advertis-*MORE LISTENERS -PER -DOLLAR than any TV or radio station in Baltimore We Don't "Settle"Claims- We Pay Them ing to the suburban merchants who are sponsoring the programs. SEE YOUR HEADLEY-REED MAN TODAY FOR THE WHOLE W -l -T11 STORY Thursday, February 1, 1951 3 RADIO DAILY-TELEVISION DAILY

Petrillo Lists Terms CONTRACT TERMS OF AFM FCC In Wide Probe Of Functional Music For Web, TV PactsProposed Scales and Conditions For Conditions Affecting Network Telecasts for Trans -Continental Radio (Continued from Page 1) (Continued from Page 1) and Regional Networks The following terms will be in addition to meeting was attended by top net- the terms and conditions agreed uponbe-current review of the overall status work brass and musicians' union(1) LOCAL TELEVISION BROADCAST: tween networks and locals which are beingand operation of FM broadcasting," officials. In television, the union is This subject remains in the jurisdictionnegotiated: said the announcement. The ques- of the locals as heretofore. (1) FREQUENCY MODULATION: tion of transit radio is "another part demanding a basic wage scale of 20(2) NETWORK TELEVISION BROAD- Broadcasters may use the services of mu- per cent above the applicable net- CAST: sicians employed by them under the Localofthegeneralstudy,"the FCC The basic minimum scale for network added. work radio scale. Musicians in TVsingle and weekly engagementtelevisionagreement for simultaneous AM and FM are currently getting about 10 perbroadcasts shall be twenty per cent (20%)broadcasting, and may assign such musi- 'Commissioner RobertF.Jones, cent below the radio scale. On theover the applicable network radio scale ofcians interchangeably to independent AMwho opposed a TV inquiry, also dis- the local in whose jurisdiction the telecastor FM programming. sented from the FM probe. problem of films, the union proposestakes place. (2) COOPERATIVE. ETC., PROGRAMS: that the networks use only those If the musicians engaged on a weekly During the term of the Local agreements, Inlettersalmostidentical,the films which have been "expresslybasis are used on AM, they shall receiveprograms oftheso-called"cooperative"Commission asked for specific an- authorized by agreement betweenpro -rata the AM rate. type(i.e.,network programs whichareswers no later than Feb. 15 to a (3) USE OF RADIO STAFF MUSICIANSsimultaneously sponsored by different spon- dealing with the AFM and producers or others ON TELEVISION: sors in various localities), and programs ofseriesofquestions having interest in such film." This Where radio staff musicians are used ontheso-called"participating"type(i.e.,programming and station revenues, bantelevision programs (television only), suchprograms broadcast by the network's Newaswellas"electronicorother isinterpretedasavirtual men shall be paid the full television scale.York, Chicago orLos Angelesstations, against the showing of motion pic-(4) LIVE AUDITION (NOT ON AIR): which aresponsored or includespotormeans" by which "planned pro- tures on TV. This rate to be established with the localother announcements by more than onegrams" without commercials are re- in the jurisdiction. sponsor), shall be paid for at the sameceived by certain sets, while com- Meanwhile, negotiations will be-(5) FILM AUDITION: rates as would be applicable to such pro- gin Monday, Feb.5,ata 3 p.m. grams if they were sponsored by a singlemercials are broadcast to the public Film auditions of any nature are pro-sponsor. meeting in Petrillo's office. In addi-hibited. In this connection it is pointed out thatgenerally. (6) MAKE-UP AND/OR COSTUMING: "Full Description" Requested tion to discussing the national con- Musicianscalledinfor costuming orthe so-called "participating" type of pro- tracts,theforthcomingnetworkmake-up for either dress rehearsal, or tele-gram was never intended and does not ap- FCC demanded a"full descrip- meetings with Petrillo will includecast, must be paid $12.00 for each suchply to network programs. tion" of various operations, ranging service. In no event shall they be called in(3) USE OF ELECTRICAL TRANSCRIP- bargaining for new contracts withmore than one hour prior to telecast or re- TIONS OF NETWORK PROGRAMS: from use of the "electronic or other the musicians' locals in New York,hearsal, so that the make-up and/or cos- We have agreed that, during the term ofmeans" of suppressing portions of Chicago and Los Angeles. tuming time shall be consecutive with thethe Local agreements referred to above, thebroadcastsforspecially -equipped rehearsal or telecast. following existingpracticeswithrespect On the problem ofretroactive It is understood that musicians may beto the use of electricaltranscriptions ofreceivers, to revenues received from wage increase, over which Localrequired to wear tuxedos or business suitsnetworkprogramsshallcontinueun-the Functional Music operation, as 802 in New York had threatened tofor no additional fee. changed: well as revenues received from nor- (7) FILM: (a) Any network program may be tran- strike, Petrillo said both parties had The employer will only produce film ex-scribed by any affiliated station which can-mal commercial operations. agreed that any basic wage increasepressly authorized pursuant to agreementnot carry the program atthe time itis Each station was askedif such withthe American FederationofMusi-playedlive because ofunavailability ofoperations should not be held to arrived at between now and Feb-cians. The employer will use only film, thestationfacilitiesandsuchstationmay ruary 15 would become retroactiveuse of which on television has been here-broad, .isttheprogrambytranscriptioncontravene the Commission's rules to February 1. Both local and na-tofore, or will hereafter be, expressly au-oncewithinseven(7)daysthereafterand regulations, as well as the Com- thorized by agreement between the Ameri-without charge. The seven-day limitationmunications Act, and whether the tional contracts expired at midnightcan Federation of Musicians and producersshall be sixty(60) days in the case of last night.In the event no basicor others having interest in such film. Alaska and ofterritories and possessions"planned programs" did not con- wage agreement is reached by Feb- Programs may be reproduced on film, orof the United States. travene the act with reference to other devices, during live telecasts. Such (b) Network programs may betran-responsibility of licensees. ruary 15,Petrillo said the unionreproduction may be used only on telecastsscribed during the period when daylight would ask for an extension of theby stations affiliated with the network atsaving time is in effect, and fed to network The stations were told to state temporary agreement. the time of the original telecasts, and mayaffiliatedstationsforbroadcast onceinwhether they had "departed sub- not be used more than one time. In sucheach area not on daylight saving time, instantially"fromtheirrespective The AFM head declared the unioneventthefollowingpaymentsshallbeorder to overcome the operational diffiqulties would go ahead with its demandsmade: caused by the broken pattern of daylightprograms formats as "exemplified for basic wage increases as if "there (a) A repeat fee shall be paid to thesaving time: and this may be done withoutby the stations' logs" submitted to musicians whose performances are repro-any additional charge, except that any ad-the FCC. was no wage freeze." When and ifduced, and ditional charge which would be payable the unionisgranted a wage in- (b) A payment to the Music Perform-were it not for daylight saving time, will The FCC wants an explanation of crease, then Petrillo said, "we willance Trust Fund shallbe made inanbe paid. payments received from Functional amount equal to five per cent (5)of the (c) Any commercial network program together with go to the Government and see what"gross time charges." The term "gross timemay be transcribed and subsequently fed toMusic andothers, it's all about." He pointed out thatcharges"shall mean the chargesestab-a group of affiliated stations for broadcastmethods employed todetermine if the wage and price control boardlished by the network associated with theonce over such stations. In any such case.what segment of the public prefers televisionstationtelecasting such repro-the applicable live repeat fee shall be paidFunctional Music, the legitimate in- turned down themusicians'in-duction for the use of itsfacilities(i.e.,for such rebroadcast to the musicians per- creases, the union definitely wouldtime on theair)forthe period duringforming on such programs. terests of such audiences, etc. not call a strike. which the reproduced program is telecast, (d) An entirenetwork show may be WLRD was asked to submit its less transcribed for the convenience of the parti- Twin 'CitySound The complete texts of the radio (1) advertisingagencycommissionscipating artists and in the interests of pro-contractwith and television demands submitted not exceeding 15% actually allowed, andgram quality. Such transcribed show maySystems,Inc.From WFMF the (2) rate card discountsactuallyal-be fed to a network in lieu of a live showCommission wants full details of a by Petrillo to the networks yester- lowed. on such network. The applicable transcrip- day arelistedintheadjoining Other terms and conditions applicable totion rate shall be paid to the musicians oncontractwithFunctionalMusic, columns. the Trust Fund payment shall be substan-the show. Inc., subsidiary of the Field Enter- tiallysimilartothose containedinthe (e) Nothing hereincontained,or con-prises, licensee of the station. TelevisionFilm TrustAgreementdatedtained in said former Agreements as so ex- October 16, 1950. presently in use. tended, shall be construed to provide for or From KDFC the FCC requested MBA Meeting In Jackson Except as provided in this paragraph, noto relate to employment or to the renditioncontracts with Musicast, a subsidi- Columbus, Miss.-Members of themusical part of a sound track or picturesof services in connection with the prepara-ary of Sundial Broadcasting Corp., of instrumental musical performances shalltion or manufacture of any recordings, elec- Mississippi Broadcasters Associationbe used and/or extracted for any other pur-trical transcriptions or devices suitable forstation licensee. A contract between will meet in Jackson on Feb. 1-2, forpose. similar uses, other than those specificallyWACE - FM and Air - Muse,Inc., a two-day program and sales clinic.(8) RECORDED MUSIC: referred to in this paragraph 3. franchiseholder from Functional Recorded music shall not be usedforITEMS TO BE DISCUSSED: Meetings have been scheduled forspotsorjingles,orfor accompaniment, (1) Number of men. Music, Inc., was requested. the purpose of discussing problemsbackground, mood, cue, bridge or incidental (2) No settlement can be made unless In each instance the Commission and developments in both programspurposes. we make asettlementforallstationsasked not only for contracts and de- (9) REMOTES (LOCAL AND NET-which are owned and controlled by the and sales with some of the nation's WORK): networks, as we have done in the past. tailed data but for all promotional top authorities slated to speak. Allratesforremotesofanykind, materialissued bythe"planned whether local or network, shall be in thesors indifferentlocalities)and programs jurisdictionof. the Federation, as disting-of the so-called "participating" type(i.e.,music" organizations. Two More Joining ABC uished from the local. Programs broadcast by the network's New (10) : York,Chicagoor Los Angelesstations Two Iowa radio stations will be- Where programs are simultaneouslywhich are sponsored or includespotor comeaffiliatesof ABC, effectivebroadcast over radio and telecast over tele-other announcements by more thanone Adds To TV Schedule it was announced Friday.vision (simulcast), the musicians perform-sponsor), shall be paid for atthe same Hollywood - Station KECA-TV June 16, ing on such simulcast shall be paid, in ad-rates that would be applicable to such pro-adds two additional hours of tele- The two stations are:KSO, Desditiontotheir radiopayment.fiftypergrams if they were sponsored by a single Moines, Iowa, a full-time station op-cent (50%) of such radio payment. sponsor. castingtoitsSaturday schedule, erating with 5000 watts, and KSCJ,(11) COOPERATIVE, ETC., PROGRAMS: In this connection itis pointed out thatstarting Feb. 3. The additional pro- Programs of the so-called "cooperative"the so-called"participating" type of pro-gramming will be from 11 a.m. to Sioux City, Iowa, a full-time stationtype(i.e.,network programs whicharegram was never intended and does not ap- also operating with 5000 watts. simultaneously sponsored by different spon-ply to network programs. 1:00 p.m. 4 RADIO DAILY-TELEVISION DAILY Thursday, February 1, 1951

HOLLYWOOD CHICAGO rr OM HUBBARD has bought out ByGINNY EVANS I the interests of Irving Levin in their TV company which is filming AN overwhelming demandfor the half-hour show, "Adam's Spare tickets to Breakfast Club broad- Rib" in which Hubbard stars with casts while Don McNeill and the Jane Harlan. Third show inthe gang are on the West Coast made it series "Too Many Blondes" is now By SID WHITE necessary to move the California being filmed with Hal Smith. Walter originations to Earl Carroll's Res- White, Jr. resumes taping his "Hop - Matt About Manhattan... taurant and one broadcast to the along Cassidy" show at KHJ on Los Angeles Shrine Civic Auditor- Feb.15 when Bill Boyd returns BIGTOWN SMALL TALK:Joe McCarthy, who quitthe ium. from his South American junket. Boston Red Sox last summer after too many managerial headaches. Paul MacAlister and his associates KTLA did a neat job in televising have been commissioned tocolor the R.M.S. Caronia on its first visit has been offered a 5 -minute baseball commentary for next season.. . . engineer the interiors of seven new to the Port of L. A. Presented on its TV film distributors with old-time Rudolph Valentino reels are antici- department stores throughout the "City at Night" feature, station had pating. Consensus is that when Columbia's much heralded 'Valentino midwest and on the west coast by to cover over 738 feet of the big Story" is released, they'll cash in via video rentalsof the originals. Butler Brothers. MacAlister produ- ship. Wouldn't it be a twist if the Great Sheik, dead a quarter of a century. ces two weekly programs on home Graham H. Moore, KCBQ sales problems on WGN-TV. manager in San Diego, was married loomed as TV's silent version of Hopalong Cassidy? . . . Don Dunphy "The Continental" debuted yester- last Saturday to Pauline Calabria. and will do the St. Joseph -Temple basketball game from day on WGN. The Monday through They'rehoneymooningupand Philly this Sat. via DuMont. Dunphy will also continue doing the track Friday program features an anony- down the coast. meets for the rest of the year.... Wilbur Stark tried out a new gim- mous man giving sidelights of life, Producer Jerry Fairbanks is visit- mick, "What's The Gag," on the Kathi Norris session last week, figuring love and romance in America as ing Chicago and Dayton, 0. for con- seen by a European. ferences with video agency and net- that ifit proved successful he'd keep it on as a regular feature of the Maurie Lishon,WBBMstaff mu- work executives. Johnny Bradford show. Reaction was so favorable that now he's planning it as a full-time sician, is the father of a baby boy, and Ronnie Kemper, daily on evening stanza.. . . Moe Gale excited about a new teevee idea he's Martin, born last week. KLAC-TV with "Breakfast Frolics," whipped up for Jane Pickens. ... Sidney Gubor, Chas. Michelson's sales are looking for a suitable restaurant from which todo the program. manager, and Elaine Plotkin have set March 31st as the date. . . . Look Audiences make thestudioeach is closely scanning all gal singers on TV for a proposed layout on femme ATTENTION SPONSORS morning too crowded. Ralph Wil- singers who became stars via the new medium. No. 1 choice right now - shin, National Screen Service exec- is Eileen Wilson. PRODUCERS NETWORKS utive, was guest star on Hal Saw- - yer's Show, KECA-TV and told how * motion picture trailers were made. Distinction of being singled out as the "Good Neighbor FOR SALE DickContino,accordionist, was of the Year" by ABC's "Welcome to H'wood" radio show this OR LEASE guest star on the Armand La Pointe year goes to Harry Maizlish, owner and gen'l manager of KFWB, Show via KFMV-KWIK. Van Heflin ONE OF AMERICA'S MOST BEAUTIFUL will guest today. H'wood. Maizlish was honored on the broadcast yesterday via KECA when veteran Jack Hellman presented him with a gold LEGITIMATE THEATERSIN LOS ANGELES, CALIF. Takes Civil Defense Post statuette with the inscription: "Good Neighbor of the Year." * * * CLASS A STEEL AND San Bernardino-Gene W.Lee, CONCRETE CONSTRUCTION vice-president and general manager ONCE OVER LIGHTLY: took this dep't's sug- BUILT 1927 of KFXM, has been named commu- gestion about reviving some Ziegfeld bits. His vignettes Sunday p.m. nications co-ordinator for civil de- COST $1,380,000.00 fense by both the city and country. (Will Rogers, Marilyn Miller, W. C. Fields, et al) were a nostalgic high- He also functions in the same capa- light... . Gordon Duff's great directing job on last week's Philco show, RECENTLY REFURBISHED AT COST OF city for the Red Cross here. "Great Escape," oughta win him an award....Disc jocks contem- $100,000.00 plating teevee should analyze the Joe Franklin show, produced by HUGE STAGE-Approximately John Hade. It's a real "sleeper.". .. Val Lewis' "Now You're Cookin'." 4000 Sq. Ft. - 40 x 100 is one of daytime's tastier dishes.... For early ayem patter and chatter. MODERN LIGHTING EQUIPMENT give us WMGM's Ted Brown-Lne of the freshest and wittiest of the DRESSING ROOMS FOR COMPANY OF 100 morning deejay romps.. .. Another deejay rapidly climbing in stature c7e.fferson and following is Louie Quinn, the WVNJockey from the Copa. IDEALLY SUITED FOR DRAMATIC STOCK, AMERICAN PLAN * * MUSICAL SPECTACLES - or PLANTATION ROOM Is kissing taking over the plunging neck -line? Today's I- CocktailLounge &Grille TELEVISION 0 mail brings two items: From CBS comes word that "the longest PROGRAM ORIGINS II NEW AUDITORIUM kiss ever seen on TV (2 minutes and 10 seconds) took place when COFFEE SHOP SODA BAR Frank Sinatra gave Jack Benny a lesson in osculation, using Faye GOOD AUDIENCE PARTICIPATION Emerson as his foil. The other concerns Gloria Perle, Packard LOCATION WITH GOOD Music Co., who has just kissed 1000 postcards and sent them PARKING FACILITIES E, AMERICAN AND EUROPEANPLANS along to 1000 disc jocks plugging the tune `sCounterfeit Kisses." SEATING CAPACITY 1500 ON 2 FLOORS Coach -and -Four * * * * Cocktail Lounge CALL OR WRITE OWNER

Jan Murray's patience and his manager's foresight have 1130SCOBEL been rewarded now that his "Songs for Sale" is going back on TV FRANK FOUCE Saturday p.m. via CBS. Jan has had some very fancy offers for theater PAN AMERICAN EUROPEAN PLAN ATLANTIC CITY'S POPULAR and niteclub dates out of town-but acting on the advice of his manager, TELEVISION CORPORATION PRICE FAMILY HOTEL Jack Bertell, Jan turned them all down, preferring to remain in N. Y. to 127 SOUTH BROADWAY do his "Songs for Sale" on radio, with the prospect of CBS finding a LOS ANGELES, CALIF. TV spot for it, too. * * * TEL.: MU. 5713 MI. 1771 Thursday, February 1, 1951 5 RADIO DAILY-TELEVISION DAILY

New BooksProgressive Web Suspends Tie Alaiaa.9 As Taped Network Operation "Opportunities in Television" Hooper Viewpoint by Jo Ranson and Richard Pack. (Continuedfrom Page 1) "Ihave justfinished the story $1.00. Published by Grosset & board. With the announcement sta-been no merger. Liberty is simply`Radio -TV Audience Gainsin28 Dunlap. tions taking PBS program serviceabsorbing the remaining stations ofCities' from the January 25,1951 Two radio executives have com-in the east, midwest and south scur-the now defunct Progressive Broad-DAILY and wish to call your atten- piled a vocational guidance manualriedtorevamptheirbroadcastcasting System." tion to four items which are intro- titled, "Opportunities in Television"schedules and it was indicated last Hardest hit of the PBS affiliatesduced bythesentence,Several which holds promise of being a bestnightthat many of them wouldwas reported to be the Palmettoreasons are given for the increase:' seller because of the interest in theavail themselves of an opportunityNetwork, comprising 24 stations inand which appear at the top of the TV industry. The authors are Jototake the Liberty BroadcastingSouth Carolina and Georgia, whofirst column, page four.Irequest Ranson, public relations director ofSystem program service. had been taking PBS program ser-that you make itclear to RADIO WMGM, New York, and Richard The terse announcement whichvice. This group joined the PBS or-DAILY readers that whereas the ma- Pack, program director of WNEW,was relayed to the trade yesterdayganization last November 26th whenterial for the rest of the articleis New York. Both have had experi-from PBS headquarters read: thenetwork was launched withproperly credited to us these four ence in TV production as well as "Progressive Broadcasting broadcasts originating in New York,interpretativereasonsare RADIO the background of many years in System announces today that it Hollywood, Chicago and Washing-DAILY'S opinions and were not based radio and newspaper work. will suspend broadcasting ac- ton. The Palmetto group yesterdayon either facts secured from us or The bookisinformativeasit tivities Wednesday, January 31, took steps to fill in their programany interview with us." covers almost every aspect of TV. at 7 p.m. It is understood that schedules as of today. Sincerely, Chaptersaredevotedtoacting, arrangements have been made Formed by Industry Leaders C. E. Hooper writing for television, directing, en- with Liberty Broadcasting Sys- The PBS network was launched gineering and production facilities. tem to offer LBS programming byFinley,successfulwestcoastCounter -Spy At New Time In each chapter the authors have services to the present PBS af- jeweler and ballroom operator after Starting Thursday, Feb. 1 at 9:30 attempted inaclear and concise filiates." severalmonthsoforganizationalp.m., Counter -Spy will be heard un- manner to furnish TV indoctrina- In this connection, Gordon Mc-work. Dr. Miller McClintock, for-der the sponsorship of the Gulf Oil tion in laymen's terms. Lendon, president of Liberty, lastmer president of Mutual, was elec-Corporation over NBC. Itisrecommended for anyonenight issued a statement in whichted to the board of directors and Created in May, 1942, by Phillips seeking an opportunity in TV. Ithe said: Donald Withcomb, former stationH. Lord, the program will continue also has reference value for library "I am delighted at the prospectrelationsexecutiveof NBC, wastostar Don MacLaughlin. Marx or school use. of being able to add approximatelynamedvice-president.Otherap-Loeb will direct the series and mu- 30 more stations to the present 242pointments included Edgar H.sic will be by the Oscar Bradley Oregon Broadcasters Liberty Broadcasting System affili-Tawmley, formerly of WBEN, Buf-orchestra. atesthroughoutthecountry. Ifalo, as vice-president in charge of Gulf Oilwillalsocontinueto To Meet Feb. 9 And 10thwould like to emphasize, however,the eastern division, and Robert B.sponsor "We, the People" on TV that there has not been, and willWhite, formerly of ABC, head ofover NBC, Fridays at 8:30. (Continued from Page 1) not be, a merger between Liberty nouncedbyLeeJacobs, OSBABroadcasting System and any other The programming schedule called president. network. IBS is a network by itselffor PBS to feed affiliates from 7:00 The business sessions of the con-and does not need to effect a mer-a.m.,to7:00p.m., seven days a ference will be conducted in theger. week. At the time of the web's in- Helpful techniques MemorialUnion Building. The "Mr. Larry Finley, of Progressiveception network executives forecast scheduled speakers and their topicsBroadcastingSystem, approachedthey would have 400affiliates by and ideas for are as follows: me today and told me he found itFebruary 1st. Tom Lawson McCall, "Civil De-impossible to continue the opera- Inaugural program titled, "Salute TV programs fense in Oregon"; Lee Bishop, "Co-tion of his network and desired toto Progress" originated with WNJR f_ 11 ordination of Radio and Civil De-have his stations continue to receiveand was fed to stations in the east- fense"; J. B. Conley of KEX, "Ex-service. LBS has, therefore, agreedern time zone. This was repeated perienceinTelevision"; Jenningsto furnish service to Mr. Finley'sout of WCFL, Chicago, and again shows you how Pierce of KMED, "Transition fromstations who do not interfere without of the Audio -Video Studios, Los Regional Network to Market Sta-our present coverage. Angeles. for their respective time touse movies tion,"and Dean OrlandoHollis, "Again, let me state, there haszones. president of the Pacific Coast Con- most effectively ference, discussing "The FCC andAmateur -Musician SeriesGain In Gross Billings For Radio -Television." '50 Reported By WCCOMOVIES FOR TV Starts In April On WQXR by J. H. Battison 5000 WATTS 1330 K.C. --- Talentedyoungviolinistsand (Continued fromPage1) A complete, how -to -do -itguide to the pro- duction and transmission of movies on tele- pianists from metropolitan arearise of WCCO billings was the sum-vision. This book gives practical information schools will be given an opportunitymer campaign to boost billing dur-on all cameras, projectors, recording equip- to perform on a series. of Sundaying June, July and August of lastment, etc., showing how each piece operates year, manager,and how to useit most efficiently.It tells afternoon concerts to be broadcast Carl Ward, sales how toproducetitlesand specialeffects. over WQXR, New York, beginningrevealed. He added that the summernewsreels, all types of commercials; how to in April. The concerts are beingselling activity boosted local timeedit and splice film; how to light scenes for ENGLISH JEWISH sponsored by the New York Timessales for the summer quarter bybest results on TV; how to combine movies has for many years been a most pro- with live scenes. Here is a wealth of useful ductive medium for a large group of and the station as a new project in17.6 per cent and national spot timeinformation together with much experienced nationalandlocaladvertisers who theircontinuing educational pro-sales by 11.1 per cent. advice on whatIs good and what bad in recognizethevastpotentialrepre- gram. III IIif,for television, and why. sented bythe morethan600,000 families comprising the Jewish market Panel to Pick Contestants Signs With Liberty $4.25 inthe New York metropolitan area. Distinctive adult programming and a The young artists appearing on Dayton, 0.-Ronald B. Woodyard, loyal,responsive audienceare the the programs, titled, "Musical Talentpresident and general manager of WEVD combination which national in Our Schools," will be chosen by SEE IT ON APPROVAL advertisers havefound so effective Dayton stations WONE and WTWO and economical in maintaining a con- afive -man panel, which includes(FM), has signed a two-year con- sistentpositionof dominanceinthe three of the world's greatest concerttract with the Liberty Broadcasting The Macmillan Co., Jewishfield. artists:JaschaHeifetz,VladimirSystem, as of Jan. 1, 1951. 60 Fifth Ave., New York 11 Send for aCopy of Horowitz and Rudolf Serkin. Com- Please send me a copy of Movies forTV. "WHO'S WHO ON WEVD" pleting the panel are Olin Downes, Iwill either remit in full or return the broadcast recitals,it was reported, book in 10 days. Henry Greenfield music critic of the Times, and Ab-istoprovideopportunitiesfor WEVDManaging Director ramChasins,musicdirectorofyoungsters whose musical develop- Signed WQXR. 117-119 West 46th St.,New York 19 ment is a normal part of their gen- Address The primary purposeoftheseeral education. Thursday, February 1,1951 6 RADIO DAILYTELEVISION DAILY 1951 Roster Of Nation's Radio -TV Editors PENNSYLVANIA ALABAMA Call -Chronicle (Allentown): Sam Miller. Alexander City Outlook: Carl Wolsoncraft. Broadcasters Contribute Names Altoona Mirror: Richard Beeler. Birmingham Post: Lillie Mae Caldwell. Erie Dispatch: Wesley First. Gadsden Times: Carl Hofferburt. The nation's radio and TV broadcasters in response to questionnaires Erie Times: Peg Parsons. Mobile Press: Michael McEvoy. sent out by Radio -Television Daily contributed the accompanying list Johnstown Observer: Lou Pettigue. Mobile Register: Tony Walker. Pittsburgh Post Gazette: Harold Cohen. Montgomery Advertiser: Mel 0. Davis. ofeditors.Thislistispublished forthe convenienceofnetworks, Pittsburgh Press:Si Steinhauser. ARIZONA agencies, public relations offices and others interested incontacting Pittsburgh Sun -Telegraph: Wilbur D. Clark. Arizona Republic: Ralph Mahoney. the radio -TV press. Philadelphia Daily News: Jerry Gaghan. Phoenix Gazette: Julian DeVries. Philadelphia Inquirer: Frank Brookhauser. Mdsa Daily Tribune: Barney Mergen. Philadelphia Evening Bulletin: Elmer Cull. Tucson Daily Citizen: Norman Harrington. Reading Eagle: Owen Thompson. Reading Times: Louis Schlosberg. ARKANSAS INDIANA MISSOURI Fort Smith Times Record: Bill Barksdale.Anderson Herald: Maurice Hockett. Kansan: C. H. Nohe. RHODE ISLAND Southwest American (Fort Smith) :RalphBulletin (Anderson) :Juliet Crittenberger.Kansas City Star: Robert Hoyland. Westerly Sun: Abe Solovetzek. Lee. Ft. Wayne News -Sentinel: Bud Manth. St. Louis Globe Democrat: Harry LaMertha. Arkansas Democrat(Little Rock) :Geral-Indianapolis News: Martha Mellatton. St. Louis Post Dispatch: James Spencer. SOUTH CAROLINA dine Stroud. Indianapolis Star: George Dyslin. St. Louis Star -Times: Ralph Gentles. News & Courier (Charleston): Pearl Baum. ArkansasGazette(LittleRock) :JerryIndianapolis Times: Robert Schull. Springfield News & Leader: Eddie Bass. Charleston Evening Post: Belvin Hones. Campbell. Kokomo Tribune: Charlene Marguiss. NEBRASKA TENNESSEE Lincoln Star: Jim Lawrence. Jackson Sun: Harris Brown. CALIFORNIA IOWA Lincoln State Journal: Ray McConnell. Knoxville News -Sentinel: Hugh Allen. Fresno Bee: Ed Clow. Cedar Rapids Gazette: Nadine Subotnik. Omaha World -Herald: Jake Rachman. Fresno Guide: Hap Haggard. Ames Tribune: Arthur H. Hogg. Knoxville Journal: Juanita Glenn. Hollywood Citizen News: Zuma Palmer. Davenport Democrat: Ina Wickham. NEVADA Memphis Press Scimitar: Louise Nolan. San Diego Tribune -Sun: Dorothy Mahoney.Daily Times (Davenport) : Jennie Strezlecki.Reno Evening Gazette: Shirley Platt. Memphis Commercial Appeal: Mike McGee. San Diego Union: Marian Mitchell. Waterloo Daily Courier: Joyce Mascik. Nevada State Journal (Reno): Frank Sul- TEXAS The Chronicle(San Francisco) :TerrenceJournal -Tribune (Sioux City) : Willis livan. O'Flaherty. Forbes. NEW HAMPSHIRE Abilene Reporter News: Katherine Duff. San Francisco Examiner: Dwight Newton. Monitor -Patriot (Concord): James M.Austin American -Statesman: Dudley Early. KANSAS Langley. Daily Texan (Austin): Ronnie Duger. ShoppingNews(SanFrancisco) :TomTopeka State Journal: Tom Kiene Beaumont Enterprise: Merita Mills. Tyrell. Topeka Daily Capital: Jim Reed. NEW JERSEY Beaumont Journal: Anita George. San Francisco News: Dorothy Beck. The Wichita Beacon: Sidney Coleman. Press -Union Newspapers(Atlantic City):Dallas Morning News: Fairfax Nesbitt. San Francisco Call -Bulletin: Les Malloy. The Wichita Eagle: Russ Johnson. Dorothy Shremer. Dallas Daily Times Herald: Douglas Hawley. Tribune (Oakland) : Barbara Howell. Newark News: Robert Taylor. Sun Tribune (El Paso): Dick Levering. Pasadena Independent: Bill Bird. KENTUCKY Passaic Herald News: William Pohle. Ft. Worth Press: Jack Gordon. Star News (Pasadena) :Charles Purlee. Courier -Journal (Louisville) :Bill Ladd. Trentonian: Ernie Kovacs. San Bernardino Daily Sun: James A. Guth-Louisville Times: Angela Preis. Ft. Worth Star Telegram: Jo White. rie. NEW MEXICO Houston Chronicle: Mildred Stockard. Santa Ana Register: Pat Cooey. LOUISIANA HealthCitySun (Albuquerque):BettyHouston Press: Bill Roberts. Los Angeles Examiner: Pat Hogan. Morning Advocate(Baton Rouge) :Bob Shaffer. Houston Post: L. Rowsey. Wilson. NEW YORK Port Arthur News: Grace Foot. COLORADO New Orleans Item: Ted Liuzza. Knickerbocker News (Albany): Bob O'Brien. Free Press (Colorado Springs): Joe Givando.New Orleans States: Bob Sublette. Albany Times Union: John F. Archer. Burlington Free Press: Edward Crane. Denver Post: Ken White. Times -Picayune (New Orleans) : Ed Brooks.Binghamton Sun: Doris Lyon. Burlington Daily News: Charles Weaver. Rocky Mountain News (Denver): GlendaIllustratedPress(New Orleans) :H.C.Binghamton Press: R. Sturdevant. Randow. Alfred. Buffalo Evening News: Dick Wesp. VIRGINIA Denver Times: John W. Fishback. Courier -Express (Buffalo): Don Tranter. Virginian Pilot (Norfolk) : Warner Twyford. Durango News: Leo Burrington. MAINE Associated Press (N. Y.) : Wayne Oliver. Richmond Times -Dispatch: Norman Rowe. Herald -Democrat (Durango) : Tim O'Connor.Press Herald, Evening Express (Portland): Otis Williams. N. Y. Daily Compass: Fred Hayfield. Richmond News -,Leader: John Stratton. CONNECTICUT N. Y. Daily Mirror: Nick Kenny. Roanoke Times: William Atkinson. MARYLAND N. Y. Daily News: Ben Gross. Roanoke World News: William C. Stougger. Bridgeport Herald: Leo Miller. N. Y. Post: Al Cusick. Bridgeport Post: Rocky Clark. TheMorningSun(Baltimore) :RobertN. Y. Herald Tribune: John Crosby. WASHINGTON Hartford Courant: M. Oakley Stafford. Snyder. N. Y. Times: Jack Gould, Val Adams. Seattle Times: Nat Lund. - Hartford Times: Ann Norman. The Sunday Sun (Baltimore) : M. Holland.N. Y. World Telegram & Son: Harriet VanSeattle Post-Intelligencer: Dick Mything. Stamford Advocate: Len Masse'. Baltimore American: Jennie Lea Bird. Horn. Seattle Shopping News: Henry Larson. Torrington Register: Walter Gelbrecht. Cumberland Sunday Times: William Hunt.Rochester Times Union: Don Yerger. Waterbury American: E. Christy Erk. Cumberland News: H. H. Robinson. Rochester Sun: Beverly Crowe. WISCONSIN DELAWARE Cumberland Evening Times: Gene Gunning.Syracuse Herald -Journal: Tom Collican. Beloit Daily News: Minnie Mills. Morning News (Wilmington) : Lew Gerlack.MorningHerald (Hagerstown) :JosephSyracuse Post Standard: Peg Simpson. Milwaukee Journal: Bea Pepan. Harp. Schenectady Gazette: Arthur F. Casey. Milwaukee Sentinel: Buck Herzog. DISTRICT OF COLUMBIA Daily Mail (Hagerstown): Garving Hager. Wisconsin State Journal (Madison) :Wm. Times -Herald (Washington) :Bernie Harri-HagerstownGlobeIndependent:Stewart NORTH CAROLINA L. Doudna. son. Douglas. Charlotte Observer: Dick Pitts. Washington Post: Sonia Stein. MASSACHUSETTS Charlotte News: Emery Wister. WYOMING Evening Star (Washington) :Harry Mac- TheDemocrat(Greensboro):PaigeC.Wyoming State Tribune: Lewis E. Bates. Arthur. Boston Pum: Howard Fitzpatrick. Holder. Wyoming Eagle: R. F. MacPherson. TheDailyNews (Washington) :HenryBoston Herald & Traveler: Rudolph Elie. Greensboro Free Press: T. E. Wagg. Frankhauser. Boston Globe: Elizabeth Sullivan. Concord Tribune: Ray Hull. ALASKA ChristianScienceMonitor(Boston) :AIDurham Herald & Sun: Wyatt Dixon. Anchorage News: Cliff Cernick. FLORIDA Hughes. Raleigh Times: Lynn Nisbet. Anchorage Times: Bernie Kosinski. Miami Herald: Marion Aitchison. Boston Record -American: Joseph Anderson.Raleigh News & Observer: Jane Hall. Fairbanks News -Miner: Jack Daum. Miami News: Louis Leydon. The Fall River Herald News: Pete Dube. Salisbury Post: Tenus Cheney. Journal and News(Pensacola) :MauriceEagle -Tribune (Lawrence): Stanley Green-Journal -Sentinel (Winston-Salem): Pat HAWAII Harling. halgh. Kelly. Honolulu Advertiser: Paul Findeisen. St. Petersburg Times: Jack Faulkner. Lynn Daily Item: Doris Latimer. Tampa Morning Tribune: Phil Barney. NORTH DAKOTA Newton Villager: Philip Ahlin. Fargo Forum: Roy Johnson. PUERTO RICO St. Augustine Record: Harvey Lopez. Belmont Citizen: G. B. Seavey. Bismarck Capital: Gaylord Conrad. "El Mundo" (San Juan): German Negroni. GEORGIA Waltham News-Tribune: Thomas Murphy.Bismarck Tribune: William Moeller. Radio News (San Juan): Esther G. Rodri- Atlanta Constitution: Rita Van Pelt. Berkshire Eagle (Pittsfield) : Ed Farrell. quez. Springfield Union & News: Harvey Grey. OHIO El Diario (San Juan): W. L. Bothwell. Atlanta Journal: Lauren Norvell. Springfield Daily: Robert Price Akron Beacon Journal: Bee Offincer. ILLINOIS Watertown Sun: Fred Green. Canton Repository: Rose Kesel. Chicago Tribune: Larry Wolters. Wellesley Townsman: A. E. Larsson. Cincinnati Post: Mary Woods. Chicago Daily News: Sam Lesner. New Bedford Standard -Times: George Gei-Cincinnati Times Star: Charlton Wallace. Favorite D -J's Chicago Sun -Times: Bill Irvin. ger. Cincinnati Enquirer: Magee Adams. Chicago Herald -American: Bill McHugh. Worcester Telegram: Frederick L. Rushton.Plain Dealer (C:eveland): George Condon. Washington - WillisConover, Rock Island Argus: Frank Harrington. Evening Gazette (Worcester) : JamesCleveland News: Elmore Bacon. WWDC discjockey. has been Gourgas. Cleveland Press: Stanley Anderson. Sunday Telegram(Worcester): Don Wil-Columbus Dispatch: Dean Myers. named the top platter spinner of liams. Columbus Star: Dick Comm.ti 1950 in the nation's capital by Columbus Citizen: Joe Bradley Reed. the radio and TV editors of news- Weather Note MICHIGAN Ohio State Journal (Columbus): Mary MeG. Hartford - On last Friday at The Detroit News: Herschell Hart. Koebel. papers in the Washington area. The Detroit Times: Vera Brown. Dayton News: Bill Barton. Second award went to Gene Kla- 7:40 a.m., the middle of winter. The Detroit Free Press: Mark Bellaire. Portsmouth Times: Charles D. Mowry. the transmitter tower of WDRC, Flint Journal: Dorothy Acheson. van, WTOP, and third place to Toledo Blade: Ruth Driftmyer. WWDC.Harold Hartford.locatedinBloomfield. Flint News -Advertiser: Tom Carstens. Toledo Times: Betty Gilmore. Jon Massey. Conn.. was struck by lightning. Flint Weekly Review: Marshall Boor. OKLAHOMA Jackson of WOL won the "enter- There were several loud peals MINNESOTA Oklahoma City Advertiser: Leon Hatfield. tainingandpersonalityshow- Minneapolis Star & Tribune: Will Jones. This Week (Okla. City) :Colonel Nelson. manship" selection. Eddie Gal- of thunder on the uncommonly Tulsa Tribune: John Booker. out- of Evening Telegram (Superior) : SeegarTulsa World: Russell Gideon. laherof WTOP rated the warm day and then a bolt Swanson. standing commercial disc jockey lightning struckthetower. No St. Paul Dispatch: Ernestine Kogi. OREGON Oregon Journal (Portland) : Joe Stein. tho year. damage was done. MISSISSIPPI Oregonian (Portland) :William Moyes. Grenada Daily Star: Nell Caughtnan. Medford Mail Tribune: E. C. Ferguson. Thursday, February 1, 1951 7 RADIO DAILY-TELEVISION DAILY

AM -TV Applications Radio Expanding, Filed With The FCC TELE TOPICS** CBS Speaker Asserts

(Continued from Page1) AFTER an intensive, three weeks viewing of "mystery" shows, billed as such (Continuedfrom Page 1) CP for a TV outlet to operate on on TV, this reviewer has come to the conclusion that the educators, presentradio homes expanded to the 95 per Channel 10, effective radiated powerin Washington, might make a better case for themselves in merely asking for thecentsaturationpoint,carradios of 29.1 kw, visual,14.6 kw, aural,time slots devoted to these insults to the TV viewer. With only few exceptions,more than doubled, and secondary and antenna height 516.3 feet abovethe fare is sloppily written, poorly directed, badly produced and walked throughsets within homes increased from average terrain. by the actors. Such video, beyond the complaints coming from PTA's and other9.000,000 in 1940 to 25,000.000 in 1930. Tuskegee Broadcasting Co.,Inc.,interested parties, can only add to the mounting chorus that something mustHe also said that in 1950 twice as Tuskegee, Ala., seeks a CP for abe done tolet te'evision reach towards the potentials which surely lie withinmany radio sets were manufactured new AM station to operate on 580the medium's reach. as TV sets. kc, 500 watts, daytime only. Shurick went on to say that when Gordon Pock,Stillwater,Okla.,A SPECIAL Hooperating on the "Four Star Revue," featuring Jimmy Durante,the advertiser considers what he is has filed for a new station on 1600" broadcast Wednesday, Jan. 24 showed 35.6. This is higher than the sixthgetting today for his radio dollar, a kc, with power of 30 kw, nights, and realistic approach would take into ranking program in the most recently released "First Fifteen" appearing in theaccount factors of relativity. From 50 kw, days, using directional an-January Hooperatings Pocketpiece. . . . Ivan Black, True Magazine's public tenna. relations boy, suggested Sunday night's Philco play "The Great Escape," whichthe standpoint of total radio circu- WHOB, Gardner, Mass.,asksa lation, CBS, he said is underpriced appeared in the magazine last Oct. . . . Networks will "pool" the carrying of CP to change frequency from 1490Gen. Eisenhower's report to the nation tomorrow. The program is slated for 10:457 per cent today at the end of a de- kc, to 1340 kc, and move studio fromp.m. Hank Sylvern has been signed as musical director for the "Sam Leven-cade-with such comparison based 39 Pleasant St. to Green St., Gard-son Show," which made its debut last Sat. via CBS -TV. on rate relationship with increases ner. inradio'scirculationduringthe WELS, Kinston, N. C., filed for a 1930-1940 period. CP to change hours from daytimeTODAY'S TV Personality: Radio and was made a di- He also stated that the per -station only to unlimited and change fre- M. C. WATTERS, broke rector of the corpo atIon inaverage cost has declined with CBS quency from 1010 kc, to 960 kc, in-intoradiowi hNBCin 1941. In 1949, Mort directedadvertisers, as of today, paying $170 creasing power from one kw, days,Washington, D.C..follow. the construction and open-per station on a gross hourly even- to one kw, nights, and five kw, days,inghisgraduationfrom ing ofWCPO-TV.whiching time basis, as compared to $223 and change type of transmitter, us-Georgetown University. Be- was the first television sta-in 1940 and $245 in 1930. ing directional antenna, nights. fore going to Rochester. tion to become an operation Four decisionsindocket cases,New York, as general man- completelyseparatedfrom threeof them sustaining hearingager of the Gannett News- and independent ofits AM Will Televise Games examiners, have been announced bypapers' WHEC. Mort spent affiliate.Under Mort'sgui- Washington - WNBW, NBC-TV the FCC. a year as radio director of dance, WCPO-TV was theoutlet, has signed an exclusive con- Application of Belen Broadcastingthe Lewis Edwin Ryan first station to go into heavytracttotelevisetheinter -high Corp. for a license to cover a CPagency in the capital city. daytime programming andschoolbasketballtournamentat for KENE, Belen, N. M., operatingHe left Rochester to manage one of thefirstto go intoWashington's Uline Arena. The first on1230kc,250watts,unlimitedWCHS,Charleston. West blackfigures.Today,thegame was aired Saturday and suc- time, was formally denied. The sta-Va. and was instrumental station has a programceeding games will be telecast at 2 tion halted program testsNov. 17.in forming the West Virgin- schedule cf141 hours perp.m.Saturdaysthrough Feb. 17, Application of Haygood S. Bow-ia Network. In1938, Mort week-one of the most ex-with the championship game sched- den for a license to cover a CP forjoinedScripps -Howard Ra- tensiveschedules intheuled for Feb. 24. Dutch Bergman WACA, Camden, S. C., operating ondio, Inc., as general mana- WAITERS country. Mort was appoint-and Ray Michael are handling the 1590kc,one kw, daytimeonly,ger of WCPO in Cincinnati. edlastNovembertotheplay-by-play and commentary. granted as was application for con-Two years later, at the age Broadcasters Advisory sent to assignment of license fromof31. he became a vice- Council of the NAB. Files TV Application Bowden to Camden Broadcastingpresident of Scripps -Howard Washington-WICA,Inc.,Ashta- Corp. bula, Ohio, has filed application with Application of Stanislaus County Broadcasters, Inc., for a CP for aLADY IRIS MOUNTBATTEN will be the permanent femmcee on the new "Bonnythe FCC for a construction permit Maid Versatile Varieties" TV show which held its premiere last Sunday,for a new commercial TV station to new station at Modesto, Calif., on operate on Channel 8, with 2.16 kw, 970 kc, one kw, unlimited time, di-via CBS -TV at 11:30 a.m. Original plans called for rotating topartists,but,visual, and 1.08 kw, aural, effective rectional antenna day and night,according to Frances Scott, co -producer, "everyone fell so much in love withradiated power and antenna height was granted. Lady Iris that the sponsor, Bonafide Mills, Inc., decided to make it a permanent285 feet above average terrain. By memorandum opinion and or-thing. . .. WTVJ, Miami, reports that the number of TV sets installed in the der the FCC suspended for one yeararea, as of today, has reached 52,500. Of the total, 3,825 are in public places. from Feb. 1,1951, the amateur ra-Figures are based on continuing distributor surveys conducted by the Radio andSamuels Returns To Coast diolicenseofPhilipH.Morse,Television Department of the University of Miami. . . . DuMcnt's key station, Hollywood-Frank Samuels, vice- Plainfield, N. J., ordered his station,WABD, flashed the results of the UN voting, designating Red China as anpresident and general manager in W2XAW, off the air and ruled itaggressor, at 10:19 p.m., Tuesday night, breaking in on the "Star Time" program,charge of the Western Division of would not entertain any applicationbut fortunately not in "The Bickerson's" sequence.... Olga Baclanova, star of theABC, was back at his desk at the filed by Morse for any class of ama-'30's, will make her TV debut in a featured role with Ralph Bellamy on CBS -TV'sTelevision Center here after two teur operator license during the sus-"Man Against Crime" tomorrow at 9:30 p.m. . . . Immediate filming of 65 addi-weeks in N. Y. on network business. pension. Morse withdrew hisre-tional "Crusader Rabbit" films has been scheduled by Jerry Fairbanks Produc- quest for a hearing. tions for showing over NBC-TV. . . . "Help Wanted" appeals for skilled and unskilled defense workers is the new show over WXEL, Cleveland, sponsored by THE COMPLETE MOTION three prominent local companies. Using TV Prod. Studios PICTURE PLANT Hollywood-During the month of Planning per budget February, the .KTTV independent "CAPTAIN VIDEO" has added five new stations to its current chain, bringing Writing motion picture producers' facilities the total number of TV outlets carrying the series to 23. The DuMont show Casting will be occupied by Lippert Pro-is sponsored by Powerhouse Candy. ...Household Finance Corporation will Sets and lights ductions, who expect to completecancel its sponsorship of the CBS -TV series, "People's Platform," after the Feb. 25 Creative photography, 16 & 35mm threefilms.Huntington Hartfordtelecast. Reason is the recent tightening of loan regulations by the Government. Recording - synchronous tape Productions are currently shootingProgram, produced by Leon Levine, will continue on the air as a sustainer... "The Secret Sharer" with JamesExcerpts fromtheft'mversionofDonizetti'sfamed comicopera,"I'Elisir Animationniation and titles Mason. Lippert's "Little Big Horn"d'Amore" will be featured on WOR-TV's "Italian Miniatures," Sunday, Feb. 4 at Editing will start on Feb. 7, then "Kentucky7:00 p.m.... A TV "first" will permit the Quiz Kids, and their viewers, to see the dynamic films Jubilee" with JerryColonnaonmost valuable co'lection of Lincoln material in existence, as the world famous Feb. 15 and on Feb. 21 "Lost Con-Oliver R. Barrett Lincoln Collection is featured on the program, tomorrow night incorporated tinent"isscheduledwithCesarat 8:00 p.m., via NBC-TV. Collection is valued at $3,000,000 and contains priceless 112W. 89th Street, New York, N.Y. Romero. letters, documents, signed photographs, speeches, etc. TRafralgor 3.6221 E thel Paige Hotel Edison 228 West 47th St. 8 Thursday, February 1, 1951 17ew York,19,NrcAIr'-ui0 DAILY-TELEVISION DAILY

AGENCIES COAST -TO -COAST BEHIOD THE RIME THE 1951 ADVERTISING WO- VTUDIO ONE," 1C.,BSrTV Monday MAN OF THE YEAR will be Livestock School Meet Aired Named Kiwanis Club Chairman f.3 night drama series produced by chosen by a panel of judges which Blackstone, Va.-As a public ser- Denver, Colo. - KLZ assistantWorthington C. Miner, was voted includes Bernard C. Duffy, presi-vice to its rural audience, WKLVmanager, R. Main Morris, has beentops in the "general drama" cate- carried a delayed recorded broad-named public relations and publi- dent of BBD&O; Fred 0. Bohen, city chairman of the local Kiwanisgory in the second annual awards presidentofMeredith Publishingcast of the Piedmont Virginia Live- poll of TV Forecast magazine. "Sus- Co., and A. B. Penny, of Humblestock -Agronomy School held at theClub for 1951. Morris has been apense," produced by Bob Stevens, Oil & Refining Co. The award isMunicipal Center here on Januarymember of the organization in thiswasfirst"mystery drama,"and made annually by the Advertising17th. Broadcast was aired the fol-city for over three years. "The Goldbergs," topped the 'soap lowing day from 9:00 to 10:00 a.m. opera" class. Federation of America's Council on Debates Civil Defense Series Women's AdvertisingClubs,andas part of the new WKLV series, Bill Keene is in extra "Good Hu- "NottowayCounty onParade." Charleston,S.C-Alicia Rhett,mor" these days. He's being called will be presented during the AFAMeeting was conducted by Pauldirectorof women's program for convention in St. Louis June 10-13. WTMA, last week launched a seriesthe Ice Cream Man of the Week, Deadline for entries is April 1. Cassell, county agent and discus- having done three sales -convention sion was led by Douglas Moore,ofinterviewswithleadingcivilshows for three different ice cream Speakersdefense personnel. First was Civil ROBERT KIRSCHBAUM hasassistantcountyagent. Defense Director Fred P. Hamilton,companies in the past seven days. joined the radio -television depart-were Curtis Mast, Assistant Animal effortAnd-just to continue the triple - ment of Marschalk and Pratt Com-Husbandman; Jerry Matthews, As-who described the defense threat characteristic, he's going to sistant Agronomist; M. L. Dalton,from an over-all viewpoint. Next pany in a creative capacity. will be Chief Norman Olsen, of theplay the part of an attorney in three Associate Animal Husbandman, andfire department; then Police Chiefconsecutive "Famous Jury Trials" ARTHUR SHAER has been pro-George Herring, Animal Husband-Chris H. Ortman; then the chiefvia TV. moted from sales manager to man-man; all of the VPI State Exten-air raid warden, and the chiefs of Patt Barnes, whose Barnes table aging director of Coastal Recordingtion Service. transportation, medical, evacuationisheard every Friday afternoon Company in New York. and other divisions. The interviewsfrom 4:30 to 5:00 p.m. over WJZ Joining WJMO Staff are especially helpful, says Directorfrom Cavanagh's restaurant, phoned TRUDY RICHMOND,formerly Cleveland, 0.-Dave Baylor, gen-Hamilton, because they make wo-theMayor'sofficeinLakewood. with ABC and Arnold & Co., Boston,eral manager of WJMO, has an-men of the area more aware of theN.J.,to see if the Mayor might be has been appointed vice-presidentnounced the appointment of Bobneeds and benefits of the program.available for a future appearance in charge of creative planning forDean to the sales staff of the station. on his show. "This is for a very im- portant program" he told the secre- radio and TV with William WilburIn coming to WJMO Dean is also "Ho: Lips"On WSTC Advertising, Inc., New York. returningtohishome townof Stamford. Conn. - "Dr." Henrytary. "I see" she replied knowingly, Cleveland for the first time in ten"Hot Lips" Levine, former maestro"ArthurGodfrey's orGroucho FOOTE, CONE & BELDING, Chi-years. of the renowned "Chamber MusicMarx's?" cago, has been appointed by Libby, Society of Lower Basin_ Street," will Wilbur Stark, who among other McNeill & Libby to handle adver- Pleasant Surprise For Marines appear as a guest on the Merry andactivities, produces the "Kathi Nor- tising for their pineapple products. St. Louis, Mo.-Marine Corps re-Bill show over WSTC and WSTC-ris Show" over WNBT, decided to cruiting sergeants here have learnedFM on Friday. Ellen Dunlop, vocal-add a new gimmick to Kathi's pro- HALLAM ASSOCIATES, INC. gram inthe shape ofa feature, has been named by the Casserolethat it pays to be spruced up whenist with the Levine orchestra, will"What's The Gag?" It had a cute appearinginfrontoftelevisionalso appear. Levine currently is re-device of displaying magazine car- Kitchens, Inc., to handle public re-cameras, for you never know whocordingfortheNorconRecord lationsand promotionfortheirmight be watching. Wearing snappyCompany, a new firm recently es-toons to a panel of experts, but con- kitchen facilities. dress uniforms and white gloves,tablished in Norwalk. The Merrycealing the gag caption. MelTorme,"thevelvetfog," isfour of the leathernecks formed aand Bill Show is heard over WSTC SCANDINAVIAN AIRLINES colorguardforplayingoftheandWSTC-FMeveryMonday,makes his first Boston appearance buying one -minute spots on all sta-National Anthem before the Riley-Wednesday and Friday at 12:45 p.m.next Wednesday, Feb. 7th, at the tionsof the Alaska BroadcastingFamechon boxing match here the RKO theaters. System. The purpose isto attractother night. What they didn't know Last week on Bill Stern's show Alaskansof Scandinavianoriginwas that their appearance in theVienna Philharmonic "Remember ThisDate," producer who spend their vacations in theirring was being recorded by KSD- Offered On TV FilmsHal Finberg did something alot home countries. TV cameras and was going out over of producers would like to do-he SYLVANIA 'PIT.ECTRIC PROD-the CBS television network. A few (Continued from Page1) shot the writer of the show, Ray UCTS, INC. has launched a million -days later they received a lettertainment Feb. 9 by sponsoring overKimbell. It was all in fun, part of a dollar advertising campaign for itsfrom Washington, D. C., commend-WTTG, local DuMont outlet, the Vi-skit. This is one show where produ- Radio Tube Division. The drive willing them on their "splendid repre-enna Philharmonic Orchestra. cer and writer really work. By the co-ordinate Sylvania's weekly TVsentation." It was signed: Gent.ral Scheduled for 8-8:30 p.m. Fridays,way, Stern's show has jumped from show, "Beat the Clock," with na-Clifton B. Gates, Commandant,the series will run for 13 weeks un-a 5.1 rating to a 9.6, the biggest gain tional advertising and comprehen-United States Marine Corps. der Campbell -American Wholesal-in daytime TV. Keep up the good sive point of sale material. Cecil & ers sponsorship, Walter Compton,work, Bill. Presbrey, Inc., is the agency. "Dimes" ContestOnWTAG WTTG general manager, announ- Cal Howard has been appointed Worcester, Mass.-All local pro-ced. Compton, Earl Campbell, headas associate producer on the Ben ARTISTS FILMS, INC.is com-grams on WTAG have pitched in onof the music company bearing hisBlue show for the Anchor Hocking. pleting a series of films recordinganovelcontestpromotingthename, and Thomas Privot of Ameri-Cal was formerly a writer on the the works of great composers asMarch of Dimes. Contestants mail acan Wholesalers were hostsataJerry Lester stanza. performed by some of our top ar-name and phone number to the sta-preview and luncheon Monday. The Whipperwills, a quartet com- tists. Seven subjects have alreadytion with every dime contributed. The films, made and recorded inposed of frat brothers from Los An- been filmed and releasedto TVAt the windup of contest, a 15 -year -Austria, offer a new angle in TVgeles City College, will appear as stations and movie theaters. One isold local polio victim will draw fivetechnique. During the musical num-guest on the "John Conte Little a color -fantasy based on the Firstof these names from a large drum,bers cameras highlight solo instru-Show" Feb. 1. Movement of Beethoven's "Appa-and on the WTAG 5:05 p.m. musi-ments and sections and use theWhen it comes toa tough job, sionate Sonata." cal show, he will telephone thesemontage to splendid advantage. It's five people on the air, asking eacha type of show that should win ac-Capt. Anderson at NBC-TV casting officereally has one. What with THOM McAN shoe chain will cel-a question of numerical fact aboutclaim of good music lovers who view TV, according to critics whoscreening new faces andgetting ebrate the production of its 200,000, -the fight against polio. The contest- audition requests, Anderson wishes 000th pair with a national radio,ant knowing the answer, or comingattended the preview. he was a swinging door so there is newspaper and magazine advertis-closest with a guess, wins an ex- "Ifthisseriesissuccessful we ing campaign. It will mark the firstpense -paid air trip to Canada's Al-hope to continue it in the interestsalways a way out. time McAn has used national ad-pine Inn, near Montreal. Arrange-of better music by television," said Dick Bernie, the outstanding com- vertising on a sustained basis. Neff -ments for the prize trip were madeCompton. edian in the armed forces during Rogow, Inc. will handle the radio -by WTAG through Northeast Air- The films are distributed in theWorld War II, in town mulling over TV budget. lines in Worcester, U. S. by the Ambassador Works. TV offers. VOL. 54, NO. 22 NEW YORK, WEDNESDAY, JANUARY 31, 1951 TEN CENTS

STANTON QUESTIONED; PROBE HINTED Army Investigating Radio ProgramCharges AFN Is Criticized Radio -TV Rights Okayed FCC Interest In TV Washington-Baseball Commissioner A. B. "Happy" Chandler yester- Programming For Handling day affixed his signature to the contract which gives Gillette Safety Of U.S. News Razor Company and the Mutual Broadcasting System exclusive radio Apparent and TV rights to the World Series baseball games and annual all-star Army authorities yesterday games. Contract is for six years with the sponsor and network paying II (ohms/ton Bureau of RADIO DAILY launched an investigation in- $1,000,000 annually for the TV rights alone. Washington - The FCC, to charges that the Armed through Commissioner Frieda Forces Network in Europe is B.Hennock andAssistant guilty of news discriminationBrewery Will SponsorAFM And Networks GeneralCounsel Harry M. and suppression. The charges Plotkin, yesterday gave the wereleveledat A.F.N. by TV industry aninklingof William Mineheart, a BerlinAmos 'n' Andy On TVTalk Nat'l Pact Todaywhat may come up at the correspondent, who has served --- forthcoming"publicconfer- with the A.F.N. for several Amos 'NAndy,producedby Representatives of the major net-ence" into TV's service. Dur- Charles Correll and Freeman Gos-works will meet in New York todaying the cross-examination of (Continued on Page 5) den, who created the roles, and fea-with James C. Petrillo, president of turing an all -Negro cast, will be-the AFM, to discuss on a national (Continued on Page 7) come a half-hour TV program onbasis a new contract for musicians, Civil Defense Web the CBS network under the spon-embracing radio, television and TV sorship of Blatz Brewery, a divisionfilms. The conference is scheduledPhilip Morris Sales of Schenley, it was announced yes-for 3 p.m., at the union's headquar- To Conduct Ind Testterday. Correll & Gosden while notters, 570 Lexington Ave. appearing in the TV version will act Negotiations have been conducted Up In Nine Months Virtually every AM and FM sta-as producers and willassist Joefor the past several weeks on a lo- tion in New York State is expectedConnolley and Bob Mosher, writerscal basis, with the networks meet-Philip Morris & Co. Ltd., Incor- to carry the second broadcast of theof the Amos 'N Andy scripts. ing separately with the musicians'porated, one of radio and TV's lar- newlyestablishedCivilDefense Alvin Chilress will have the rolelocalsin New York, Chicago andgest advertisers, reported yesterday Network tonight at 11:30 p.m. The (Continued on Page 5) (Continued on Page 7) that the company's salesfor the weeklyprograms,originatingin nine months ended Dec.31,1950, New York City, are designed to in- TV Stations Pick Up -totaled $232,956,782 as compared to form and educate thepublic onRichards Transfer Plea $192,639,200forthesimilarnine Dismissed By The FCC U. N. Proceedingsmonths of 1949. Announcement was (Continued on Page 5) made by 0. Parker McComas, presi- Washington-Petitiontodismiss A special pick up of the Uniteddent. Hicks Elected President without prejudiceapplicationstoNations Political Committee meet- Of the increased revenue, $36,701, - transfer control of the G. A. Rich-ing at Lake Success was televised (Continued on Page 2) Of N.C. AP Broadcastersardsstations,KMPC, WJR andby network stations throughout yes- terday afternoon. Beginning at12 Columbia,S.C.-JamesHicks,WGAR, wasgrantedbyActing Saudek Stresses Role Of general manager of WCOS, Colum-Chairman Paul A. Walker of thenoon TV cameras focused on theRadio -TV In Public Interest bia,wasre-electedpresidentofFCC, sittingas motions Commis-important session as member na- SouthCarolinaAssociatedPresssioner. tions voted on the United States Asserting that the output of mass Broadcasters at their annual meet- Richardsandhisstationshadplan to name Communist China anmedia reflects "both the people who ing here January 26. (Continued on Page 7) (Continued on Page 6) produce them and the people for Other officers are: James Coggins, whom they are produced," Robert (Continued on Page 6) Radio Homes Up 1,201,000 (Continued on Page 6) Commends Program In Year; Total 41,902,700 Government Files Oscar L. Chapman, Secretary Washington-Tess Larson, Ad- ministratorofGeneralService, oftheInterior, has commended Washington Bureau of RADIO DAILY Mutual's "Mark Trail" program was based on preliminary figures U. S. Government,yesterday on the occasion of the adventure Washington - Radio homes in-made available to NAB by Sales filed a petition to intervene in the creased1,201,000 between Jan. 1,Management, which gave the total forthcomingFCC investigation series' first anniversary. He cited 1950 and Jan. 1, 1951, the NAB an-families count as 44,108,000. the show for its dramatic scripts Dr. Kenneth H. Baker, NAB di- into longdistancetelephone on conservationofour natural nounced yesterday. This means "a rates, both interstate and to for- resources. The Kellogg Company tremendous expansion in radio lis-rector of research, applied the cur- eign countries. His petition said tening in America," said the radiorently accepted 95 per cent radio the Government is "one of the sponsorsthethree -times -weekly ownership ratio to arrive at the esti- seriesthrough Kenyon &Eck- trade organization. largest single users of AT&T and hardt, Inc. On Jan. 1 the NAB estimatedmate. The 1948 BMB survey showed Bell System services." there were 41,902,700 radio families94.2 percentradioownership in the United States. This estimateamong U. S. families, Baker said. 2 Wednesday, January 31, 1951 RADIO DAILYTELEVISION DAILY

MIMS Philip Morris Sales

11118 int.*AD Y 7,fCOMM ADD GOIDG * Up In Nine Months Established Feb. 9, 1937 vice- W. W. CHAPLIN, foreign correspondent for 10 Cts. DANIEL O'SHEA, Columbianetwork Vol. 54, No. 22 Wed., Jan. 31, 1951 president and generalexecutive,isin NewNBC, is back from Paris.He had toured Eu- (Continued from Page 1) York on business. rope as the network's reporter with General234 was due to a greater volume of JOHN W. ALICOATE : : Publisher Eisenhower. sales and $3,616,348 to the price in- LLOYD GEORGE VENARD, vice-president of crease, effective July 28, 1950. The - FRANK BURKE Editorthe 0. L.Taylor Co.,Inc.,nationalstation GERALD F. BOYD, station manager of WPAY, representatives,has returned from Columbia,Portsmouth, Ohio,isin New York for confer-over -all increase represented a vol- MA 2VIN KIRSCH : Business Managerwhere he addressed the South Carolina Broad-ences with his national reps. casters Assn. ume of business 21 per cent greater Published daily except Saturdays, Sundays L. WATERS MILBOURNE, executivevice-than in 1949. and Holidays at 1501 Broadway, New York, TOM CARPENTER, radio and TV copy chiefpresident andgeneralmanagerof WCAO, Net Earnings Estimated (18), N. Y., by Radio Daily Corp., J. W.at Kenyon & Eckhardt, Inc., arrived in DetroitBaltimore, and ROBERT M. RICHMOND, assis- Alicoate, President and Publisher; Donald M.late last week on "Toast of the Town" busi-tant manager and national salesdirector of Estimated net earnings after al- Mersereau, Treasurer and General Manager;ness. the station, are in Gotham on another of theirlowing for normal and excess profits Marvin Kirsch, Viet:- President; Chester B. periodic visits. taxes were $5.09 per common share Bahn, Vice-Pres.; Charles A. Alicoate, Sec'y. MARGARET PHELAN, vocalist,has arrived Reentered as second class mattr, Septem-by plane and will make a guest appearance THOMAS E. MARTIN, president of WAPX,compared to $4.71 for the same per- ber15,1950atthe PostOfficeat Newtonight on the "Steve Allen Show" over CBS -affiliate of ABC in Montgomery, ishere fromiod of 1949, on the present number York, N. Y., under the Act of March 3, TV.Then she'll head for Las Vegas, whereAlabama on a short business trip. of shares outstanding. 1879. (Originally entered assecond classshe will sing at the Desert Inn. matter on April 5, 1937).Terms (Postage WILBUR EDWARDS, formerly assistant gen- Sales for the quarter ended Dec. free) United States $15.00 one year. Foreign. LOUIS D. SNADER, who was in New Yorkeral manager at WEEI, Boston, has arrived in31 were $76,854,679 against $64,182,- $20.00. Address all communications to Radiolast week onTeletranscriptionbusiness,re-Hollywoodtotakeoverhisnew dutiesas094 for the last three months of 1949. Daily,1501Broadway, New York,(18),turned to Hollywood via Miami, New Orleansdirector of operations for KNX and the Colum- N.Y. Phone Wisconsin7-6336,7-6337,and Dallas. bia Pacific Network. Cable address:Radaily, New ork. 7-6338. JACK BENNY has left for Hollywood follow- In Larger Quarters WASHINGTON BUREAU Wyatt And Scheubel Joining a trip East to make his second television The Washington Bureau of RADIO - Bill Bailey appearance. TELEVISIONDAILY and THE FILM Office: 1277NationalPressBuilding In New Radio, TV Firm Telephone: Metropolitan 0823, 0824. WILLIAM SHAW, Eastern sales manager ofDAILY will move February 1 from Residence: 4315 Russell Ave., Mt. Rainier, Md. CBS Radio Sales,also HAROLD DAVIS and1277 National Press Building into Telephone: Warfield 4462. A new radio and television firmHENRY UNTERMEYER, account executivesin of Jack Wyatt and Reggie Schuebelthedivision, are backintown after havinglargerquartersat1142National WEST COAST OFFICES visitedSt.Louis, Chicago and Minneapolis. Herbert Berg EthelRosen has been formed to serve as produ- Press Building. 6425 Hollywood Blvd. Phone: Gladstone 8436 cers of programs and time buyers ODINS. RAMSLAND, station manager of Expanded Washingtonactivities CHICAGO BUREAU foradvertisingagencieswithoutKDAL, Duluth, Minn., in town on station andof the two publications necessitated Ginny Evans, Manager network business. Suite 3013. 333 No. Michigan Avenue such departments. the move to larger quarters. The Phone: Franklin 2-3238 In New York the firm will handle JOHN GRANDY isin town from WQUA, Mo-telephone numbers will remain un- line,Ill. Was welcomedyesterdayatthe ROME BUREAU: John Perdlaarl, Laderls116. the radio and TV activities of Doylelocal offices of the station's national represen-changed - Metropolitan 0823 and PUERTO RICAN BUREAU: AntonioAlfonso,Dane Bernbach,Inc.Advertisingtatives. 0824. EdIflele Oehoa, San Juan, P. R.; P. 0. Box 3385: J.N."Bill"Bailey, Washington Telephone: 24303. agencies in other cities are being EVE ARDEN, star of "Our Miss Brooks" on contractedfor,the company an-CBS, and her agent, GEORGE WARD, are ex-chief for RADIO DAILY, and James J. nounced. pected in New York today.Eve has taped sev-Butler, Washington chief forTHE eral of her "Brooks" shows ahead so she canFILM DAILY, became associated in Schuebel was formerly an execu-spend a good two weeks here.She'll guest on tive with the Biow Company andCBS -TV's "Starlight Theater" on Feb. 8. business Jan. 1. FINANCIAL Duane Jones. She produced pro- (January 30) grams for Philip Morris and Ever - sharp,andhandledtheBulova NEW YORK STOCK EXCHANGE Net Watch time signal campaign. Miss High LowCloseChg. Schuebel also is currently directing ABC 111/2 111/4 111/8 - 1/4the radio and TV campaigns for the Admiral Corp. . 273/4 261/2 27 - 1/2 Am. Tel. & Tel. 1517/8 1515/s 1517/8 + 1/4 Cancer Society in New York. CBS A 311/2301/2 30% - 5/8 Wyatt has a 17 -year background CBS B 311/2 31 Philco 243A 237/8 243/4 - in radio and TV, and as an agency RCA Common 19 185/8 19 executive. He has been associated RCA 1st pfd. 791/2 791/, 791/2 with Buchanan Company, Cecil & Stewart -Warner..181/41734 181/4 + Westinghouse....377/8 373/8 377/8 + 3/8 Presbrey and Grey Advertising. He Westinghouse pfd..1033/8 1033/8 1033 - ;IAhas handled the accounts of The Zenith Radio 607/8 59%601/4 + Texas Company, ParamountPic- NEW YORK CURB EXCHANGE DuMont Lab. 181/4 177/8 177A - 3Atures, Philip Morris, among others, Hazeltine Corp. 24% 24% 245/8 and has directed and produced such Nat. Union Radio.. 47A 43/4 43/4 - 141shows as The Fred Allen show, OVER THE COUNTER TwentyQuestions, Bid Asked Robert Mont- Stromberg-Carlson 131/2 15 gomery and the Metropolitan Opera broadcasts. Wyatt and Schuebel, beginning Mitchell Signed By APS February1,will be located at 40 Guy Mitchell has been signed ex-East 51st St. clusivelybyAssociatedProgram Service, it was announced yesterday by Andy Wiswell, APS vice-presi-Jablons Plans Return dentinchargeofrecording.In To His N.Y. Company signingMitchell, Wiswell pointed out that the he follows in the foot- Washington Bureau of RADIO DAILY steps of Vic Damone,Evelyn Washington-Mike Jablons,spe- Knight, Mindy Carson and Kay Ar-cial assistant to FCC Commissioner men, all of whom started with APSFrieda B. Hennock, has completed at the beginning of their careers. his job of helping her to organize her officeand leaves Washington Fridayfora monthinEurope. When he returns to this country March 1, he will return to Gains - #0-11C TC:FM borough Associates, Inc., New York, You get a lot for a little* STAMFORD, as vice-president and general man- ager. He took a leave of absence "The Gateway to New England" September 1at the invitation of*MORE LISTENERS -PER -DOLLAR than any TV or radio station in Baltimore A BC Affiliate Commissioner Hennock to assist in Representative EVERE7 T-A&cK INNEY, getting her FCC office under way. SEE YOUR HEADLEY-REED MAN TODAY FOR THE WHOLE W -I -T -H STORY At last

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VOL. 56, NO. 25 NEW YORK, MONDAY, AUGUST 6,1951 TEN CENTS COAST -TO -COAST TV FOR SEPT. 30 FCC's TV -Allocation Proceedings Clarified Inquiries On Filing All Radio, TV Construction Frozen Until Oct. 1 Micro -Ware Plans Washington-All commercial construction, including new radio and Announced By Dates Answered TV stations, was frozen by the Government Friday until October 1 in a revised order issued by the National Production Authority. A. T. & T. By The FCC Only construction that will require less than 200 tons of carbon Washington Bureau of RADIO DAILY steel, 200 pounds of copper and no aluminum, stainless steel or alloy Forecasting coast to coast Washington-Because of steel will be permitted to begin before October 1. Only buildings for which foundations already have been poured TV transmission on Septem- numerous inquiries concern- will be permitted to go on, NPA said. ber 30th, the Long Lines de- ingdatesforfilingsworn On October1,NPA willplaceintooperationa dualpermit partment ofA. T. & T.,an- statements and exhibits in the system forallconstruction. Application must be made to NPA for nounced Friday that the trans- TV allocation proceeding, the permissiontobuild and forallotmentofcontrolled materials under continental micro -wave relay FCC on Friday issued a clari- the controlled materials plan which becomes effective October 1. facilities will begin carrying fication of its order of proce- telephonecallsonFriday, dure announced July 25. One August 17. In announcing the of the most prevalent ques-Ten New Sponsors Public Service Reportmicro -wave system, A.T.&T. tions had to do with this: (Continued on Page 7) (Continued on Page 7) Sold By DuMont WebCredits Radio And TV Easing Of Credit Curb Baseball Spokesman Ten new sponsors and 27 events, A total of eighteen major public totalling in excess of $1,200,000 wasservice campaigns were conducted the result of a busy and profitablelast year to help step up mobiliza-Aiding AM -TV Sales Would Curb AM -TVweek forthe newly reorganizedtion efforts and arouse citizen par- sales and sports departments of theticipation ifi public problems in the Increased radio and TV receiver Washington Bureau of RADIO DAILY DuMont TV Network. U. S. through the work of the Ad-advertisements and greater promo- Washington - Somerestrictions Negotiated by Lennen and Mitch-vertising Council, it was announcedtional efforts were noted on Friday mustbeworkedouton majorell, a long-term contract was closedyesterday by the Council in issuingamong retailerstaking advantage league baseball broadcasts and tele-for the P. Lorillard Company's net-itsninth annual report, coveringof the easing of credit curb restric- casts in minor league areas or thework sponsorshipof "Down Youthe year ended February 28,1951.tions as announced by the Federal minors face severe economic losses,Go," Thursday night quiz program,The report was signed jointly byReserve Board effective midnight GeorgeTrautman,minorleague (Continued on Page 6) Samuel C. Gale, chairman of thelast Tuesday. president, told the Celler Monopoly (Continued on Page 8) subcommittee of the House Judi-Contest Judges Appointed The easing of the control, Regula- ciary Committee Friday. tion W, has provisions cutting down - For 'Voice Of Democracy'Ford Sets $1,200,000 (Continued on Page 3) Theonlyprotectiontominor For Aid To Radio, TV (Continued on Page 2) Washington Bureau of RADIO DAILY High Court Appeal Filed Washington - Thefifthannual A Television -RadioWorkshop Urges United Effort Voice of Democracy Contest, spon-aimed at adding a new dimensionIn Transit Radio Banning to TV and radio programs has' been To Promote AM Interestssored by the NARTB, RTMA and Washington Bureau of RADIO DAILY U. S. Junior Chamber of Commerce,established by The Ford Founda- Washington-Washington Transit "Radio's reputation as a resultfulwasformallylaunchedSundaytion. Radio, Inc., the Capital Transit Co. advertising medium must be builtwith distribution of contest man - The Workshop has immediatelyand Public Utilities Commission of on regular, consistent proof," Miss (Continued on Page 2) (Continued on Page 3) theDistrictofColumbia jointly Lee Hart, BAB sales and advertising petitioned the Supreme Court Fri - (Continued on Page 3) ASCAP Per -Program Answer (Continued on Page 3) TV -Film Deal Filed In TV License Case Pax Hollywood-KLAC-TV has ac- The American Federationof quired fromQuality Filmsthe RadioArtistsonFridayan- televisionrightsto52feature Answering theapplicationfiledmake acharge on income from nounced the settling of the six- films for a period of one year. by the Voice of Alabama, Inc., in"spot announcements" adjacent to month -old strike with the Lang - The contract givesto KLAC-TV behalfoftelevisionstations,forprograms using music in the so- worth Transcription Service.The the exclusive right tothis mar- determination of reasonable licenseciety's repertory. strike,lasting from February 6 ket for 12 months.Quality Films fees,ASCAP Saturdayfiledan In a summation of the ASCAP's to midnight last Tuesday, report- obtained someoftheproduct answer in U. S. District Court Fri-answer which was filed in United edly arose over Langworth's re- from Indies, some from Chemical day, in which they asked not be beStates District Court, Southern Dis- fusal to sign the AFRA transcrip- Bank and Trust Co. and some required to furnish "per programtrictof New York Friday:"The tion code governing wages, con- from Standard Capital. licenses" to Broadcast Music sub-Society prays that(a)the Court tracts and hours. scribers. Their petition also set forthdetermine that the fees requested that ASCAP should be entitled to (Continued on Page 6) Monday, August 6, 1951 2 RADIO DAILY-TELEVISION DAILY

mina man Baseball Spokesman 111111 *cominG ADD NM * Would Curb AM -TV Established Feb. 9,1937

Vol. 56, No. 25 Monday, August 6, 195110 Cts. JACK CARSON, television and movie star, JANE BARTON, programdirectorofthe (Continued from Page 1) together with atheatricaltroupe,including New YorkState Radio -TV -Motion Picture JOHN W. ALICOATE : : PublisherMARIAN COLBY, PINKY LEE and the HONEYBureau, to St. Albans (L.I.)Naval Hospital,leagues isto forbid the broadcast FAMILY, sailedSaturday aboard the Queenwherefortwoweeksshewillbetrainingor telecast of major league games FRANK BURKE EditorMary forEurope. officer at the WAVE Recruit School. within 50milesoftheminor : Business Manager MARVIN KIRSCH E. JOHNNY GRAFF, national sales manager PAUL LUKAS went to Cleveland yesterdayleaguecitiesduring game times, Published daily except Saturdays, Sundaysof Snader Productions,hasleft for Atlantaby plane, and is expected back in New Yorkhe said. A survey made last month and Holidays at 1501 Broadway, New York,to open a regional office for the organization.today. showed thatin 64 minor league (18), N. Y., by Radio Daily Corp., J. W. cities 188 radio and TV outlets carry Alicoate, President and Publisher; Donald M. JOAN BENNETT is at Mountain Home, Pa., JACK FOSTER, producer of Ford Bond Radio Mersereau, Treasurer and General-Manager;where tonight she and her daughter, MELINDAProductions, off to Pine Camp at Watertown,major league games. In 1949 only Marvin Kirsch, Vice - President; Chester B.MARKEY, openin"Susan and God" at theN.Y.,wherehewillspend two weeksin75stationswereairingthebig Balm, Vice-Pres.; Charles A. Alicoate, Sec'y.Pocono Playhouse. activetrainingasassistant public informa-league tilts, he said. Reentered as second class matter, Septent- tionofficerofthe 42ndDivision,National ber 15, 1950 at the Post Office at New York, EILEEN FARRELL, soprano, on Saturday leftGuard. SeesMinor Leagues Hurt N. Y., under the Act ofMarch 3.1879.by plane for Cleveland. Trautman told the committee that (Originally entered as second class matter KENNETH MANUEL, in charge of the radio -after baseball fans listen to or view on April 5,1937).Terms (Postage free) REV. CHARLES SCHMITZ, WESLEY GOOD-TV department of the D.P. Brothers Agency"three or four major league games" UnitedStates,$15.00 one year.Foreign,MAN and DR. CLAYTON T. GRISWOLD, allofDetroit,to New York fortwo weeks of D20.00. Address all communications to Radioof the Protestant Broadcasting and Film Com-conferences with staff members of Jerry Fair-they're not interested "by the time our aily,1501 Broadway, New York,(18),mission,areinWooster,Ohio,toconductbanksProductions. games are played in the evenings." N.Y.Phone Wisconsin7-6336,7-6337,a religious radio workshop for ministers and That lackofinterestiscutting 7.6338.Cable address: Radaily, New York.otherreligiousleaders. STEVE GIBSON, leader of the "Red Caps," vocal -instrumentalgroup,toNew Yorktodeeply into the minor league box WASHINGTON BUREAU CHICK VINCENT, producerofMutual'sdiscuss guest TV appearances for the aggrega-office receipts, he stated. BillBailey "Magazine Theater" and other programs,istion during the coming Autumn. Trautman declined to say whether Office: 1142 National Press Building vacationingin Canada. Telephone: Metropolitan 0823.0824. STANLEY BURNS, discjockey on WPAT,the broadcast and telecast of base- Residence: 4315 Rinse!! Ave., Mt. Rainier. Md. Paterson, and MURRAY JORDAN, adeejayball places the national sport in in- Telephone: Warfield 4462 Contest Judges Appointed on WLIB,are a vacationing twosomeatterstate commerce and subject to WEST COAST OFFICES Schroon Lake, N. Y. anti -monopoly laws. Ethel Rosen For 'Voice Of Democracy' 8425 Hollywood Blvd. Phone: Gladstone 8436 FANNIE ENGLE, headofwomen'spro- CHICAGO BUREAU grams at V. S. Becker Productions, combining Frances B. Clow (Continued from Page 1) business and vacation for two weeks in upperSeek To Transfer Control Suite 3013. 333 No. Michigan Avenue uals and the selectionof judges.New York State. Washington -Application of Phone: Franklin 2-3238 The contest is for the nation's high VAUGHN MONROE and the members of hisICYBB, Great Falls, Mont., for trans- ROME BUREAU: John Perdicari,Ludovisi IS. school students. band, nowdoinga seriesofone-nighters,fer of control from Fred Birch to PUERTO RICANBUREAU:AntonioAlfonso, Editicia Ochoa, San Juan. P. R.: P. 0. Box 3385; This year's judges will be Sen.on Saturday appeared in Youngstown, Ohio. the Fairmont Corp. has been desig- Telephone: 2-2305. J. W. ' Fulbright(D.,Ark.); Sen. nated for hearing September 24 in WALLACE A. ROSS, publisher of Ross Re-Great Falls by the FOC. Commis- Margaret Chase Smith(R., Me.);ports on Television,left Saturday for Holly- SeymourN.Siegel,directorofwood, where he'll open a West Coast officesioners Webster and Sterling dis- WNYC, and president ofand gather materialfor a TV filmreport.sented and Commissioner Hennock the National Association of Educa-He'll be away three weeks. did not participate. FINANCIAL tional Broadcasters; FCC Chairman (August3) Wayne Coy; the Rt. Rev. Angus Dun, Episcopal Bishop of Washing- NEW YORK STOCK EXCHANGE Net ton; Mrs. Hiram Cole Houghton, High LowCloseChg. president,General Federationof 123/4 123/4 - 1/8 ABC # 121/4 Women's Clubs; General Hoyt S. AdmiralCorp. 231/2 231/4 231/4 1/8 Vandenberg, Chief of Staff, U. S. Am. Tel. & Tel 1573jg 1571/4 157% + 1/4 CBS A.. . 291/2 28% 28% - Air Force; Joseph B. Chaplin, pres- CBS B...,71!;¢ 29% 287/8 281/4 - ident, National Association of Sec- Philco 23% 231/4 231/4 - 1/4ondary School Principals; Miss Jan RCA Common 21% 211/4 211/4 - 1/4Geister, winner of the 1947 Voice of Stewart -Warner 18 173/4 17% 1/4 Westinghouse 37 36%367/s - 1/4Democracy Contest; Philip Murray, ZenithRadio . 60 59 59 - 1 president, C10. NEW YORK CURB EXCHANGE Justice Clark Honorary Chairman Du Mont Lab 153/4 15%153/4 + 1/4 Hazeltine Corp. 333/4 333/4 333/4 + 1/4 Associate Justice Tom C. Clark of Nat.Union Radio 37/8 3% - 1/4the Supreme Court, a pioneer in OVER THE COUNTER development of the broadcast script Bid Askedcontest, again will serve as honor- Stromberg-Carlson 11 12%ary national chairman. High school students in the tenth, Will Become Publicist eleventh and twelfth grades will be Jo Anne Wallace, secretarytoasked to write on the subject, "I Ray Diaz, national director of pro-Speak for Democracy," and make gram operations of the ABC net-five-minute transcriptions of their work, leaves her position on Mon-talks. day, August 6,after three years with the network to take up her new duties handling publicityin the New York Metropolitan area LIBEL for Fred Waring.Miss Wallace, a Invasion of Privacy Plagiarism Piracy resident of New York City,isa Copyright graduate of the University of Tulsa, Okla., and holds an AB degree. INSURANCE For the Wise Broadcaster OUR UNIQUE EXCESS POLICY provides adequate protection You get a lot for a little* Surprisingly Inexpensive CARRIED NATIONWIDE WFIL For details and quotations writ* *MORE LISTENERS -PER -DOLLAR than any TV or radio station in Baltimore 560 kc PHILADELPHIA Employers Reinsurance Beamed to Corporation 6 Million Shoppers Insurance ELchange Bldg. SEE YOUR HEADLEY-REED MAN TODAY FOR THE WHOLE W -I -T -H STORY ABC Affiliate-Rep: The Katz Agency Kansas Crry, Missouri Monday, August 6, 1951 3 RADIO DAILYTELEVISION DAILY Urges United Effort Ford Sets $1,200,000 Replacement To Promote AM InterestsEasing Of Credit Curb St. Paul-KSTP's Randy Merri- man, whose local daily audience (Continued from Page 1) Aiding AM -TV Sales For Aid To Radio, TV participationshows,"FunFor specialist,toldthemid -Summer Your Money"onKSTP,and meeting ThursdayoftheIllinois (Continued from Page1) (Continued from Page 1) "Cash'n'Carry" on KSTP-TV Broadcasters Association. havebroughthim fame and payments from 25 to 15 per cent available $1,200,000 to produce pro- Stressing the need for united ef-and raising time terms from 15 to grams combining cultural,public popularity among Northwest forttobuildradio'sadvertising audiences, will replace Warren 18 months on household appliances service and entertainment qualities reputation,MissHarttoldIBAas well as radio and TV sets.It is for use in the normal stream of Hull as master of ceremonies on members that a "project -by -projectbelieved that the relaxing will act commercial broadcasting.In gen- "Strike It Rich" during the last plan to supply the necessary proof" two weeks in August on CBS - as a much -needed sales stimulant to eral, the programs will be designed was well organized and under waybenefit both retailers and manufac- to serve the purposes of the Founda- TV.The program originates in at Broadcast Advertising Bureau. New York. tion set forth in the Trustee report She cited the new BAB retail radio The section of amended controls of September, 1950. advertising contest as a first step In connection with the announce- permitting retailers to make trade- in "a project which can become aniit as full or part down- ment of the establishment of theHigh Court Appeal Filedinstitution in the radio advertisingpay,nintswas called by conserva- Workshop,JamesWebb Young, In Transit Radio Banningbusiness, supplying vitally impor-tive retailers a serious loophole in consultant on mass communications tant, specific information about ra-the regulations but there appeared to The Ford Foundation, said: (Continued from Page 1) dio advertising in the same way theto be no evidence of the abuse as "This Workshop will be staffed BrandNamescontestandthe by the best professional talent weday for a writ of certiorari. in theNRDGA newspaper and radio con-yet. U.S.Court of Appeals decision Desire to move large stocks of can employ.It will use its fundswhich banned commercials and an-tests have become vitally importantmerchandisingmaytemporarily to produce shows with the maxi-nouncements on Transit Radio. annualprojects which form theoverload, bring overly -generous al- mum of available skills, techniques backbone supply of specific infor-lowances, it was observed, but such and facilities. The petition alleged that the Ap-mation about their type of advertis- "These shows will be offered with-peals Circuit of three judges erred practice is not likely to last long. in holding: ing." Meanwhile, the lighter controls are out charge to commercial broadcast- Cites Fall Survey looked to by many as a stimulant to ers who have already indicated a (1) The actionsofaprivately The BAB sales presentation based desireto cooperateinthis ven-owned common carrier, operatingon ARBI surveys to be released inoffset the usual slump in TV set ture by providing time to put themunder government authority, is 'gov-the Fall was also emphasized bysalesoccurringinthesummer on the air. They will then be offeredernmental action within the mean-Miss Hart as another method ofmonths. for sale to appropriate commercialing of the Fifth Amendment to thepromoting radio advertising. Current sponsors, either national or local.Constitution.' projects, she stated, were just theWill Change Frequency If sold, the stations will get their (2) The reception of broadcastsbeginning of BAB's continuing drive Washington-Under an FCC grant time revenue and the Workshop itsin vehicles of privately owned car-to produce broad proof of radioKNBR, NorthPlatte,Neb.,will production costs. riers deprive objecting passengersresults for advertisers. She pointedchange frequency from 1280 to 970 "Productionofthetelevisionof liberty without due process ofout that future projects can be lim-kc. and install a new directional shows will be primarily on film,law. ited only by the degree to whichantenna.The station, owned by probably through an independent (3) That the Government is re-stations limit their membership inJohn Townsend, operates with one Hollywood producingunit. Thisquired by the Fifth Amendment to kw. daytime only. will enable usto secure greaterrestrain communication with publicBAB. circulationthroughflexibletimeconveyancesifsomepassengers schedules forfirst -run broadcast-object. ing.It will also permit even wider (4) Thatthefirstamendment use by such educational stationsdoes not protect the dissemination Vt /'/ as may come into existence, throughof news programs, weather reports second and third commercial runs,and other announcements important through non -theatricalfilmpro-to the convenience and safety of the gramming and other outlets. public and that it does not protect Profitable TV Audience "This proposal has been warmly"commercial advertising" where the received by leading networks, bynecessary effect of its elimination the directors of the National Asso-would be to terminate the dissemi- exclusive with ciationofRadioandTelevisionnation of news, music and other in- Broadcasters, and by all individualformation important tothe con- station operators to whom we havevenience and safety of the public. had opportunity to present it.It (5) That the public has no con- has also brought us numerous ap-stitutional right to utilize the serv- plications from top producing, writ-ices of a common carrier. ing and acting talent with a desire (6) That the Public Utilities Com- to participate in this venture.Re-mission erred as a matter of law WCALTV quests have been received from ain failing to find that radio recep- number of national advertisers andtion on Capital Transit vehicles con- Channel 4 agencies for an opportunity to con-stitutesunreasonableservice,in sider programs for sponsorship. finding such reception not incon- "Programplansincludebothsistent with public convenience and radio and television.Major em-in failing to stop such reception. LANCASTER, PEN NA. phasiswill be ontelevision,in (7) Thatrespondents' private which medium programs for bothrights were invaded by the PUC children and adults are under con-order dismissing its own investiga- Only TV station in-only TV sideration. The first show, however,tion into questions of public con- stationseen - inthislarge, now in production, is a radio onevenience, comfort and safety. which will go on the air in No- rich Pennsylvania market area. vember,incooperation with the Sterling Sales Up Columbia Broadcasting System." Sales of Sterling Drug, Inc., and subisidiary companies for the six NBC months ended June 30 were $79,- TV AFFILIATE 374,550,an increaseof $11,179,269 over those for the corresponding Clair R. McCollough, Pres. A STEINMAN STATION WEAV period a year ago, James Hill, Jr., PLATTSBURG, N. Y. chairman and president, reported. Represented by AMERICANBROADCASTING CO. At the same time, he noted that CI, VS1STENTLY .SELLING THE NORT II earnings before taxes were 24 per ROBERT MEEKER ASSOCIATES COUNTRY'S RICHEST MARKET cent higher, but that net profits had JOSEPH HERSHEY McGILLVRA, Not. Rep increased nine -tenths of 1 per cent. New York Los Angeles San Francisco Chicago 4 Monday, August 6, 1951 RADIO DAILYTELEVISION DAILY

CHICAGO PROMOTION

By FRANCES CLOW Birthday Celebration CHICAGO radio received one of Fifthbirthday of WLAN, Lan- its greatestsurpriseswhen caster, Pa., will be celebrated next FrankMcGivernannouncedhis Thursday infinestyle, with the resignation as general manager of ABC affiliate playing host to some 40 agency time buyers and members WCFL. He will join WONS at Hart- It's nice to hear that Cy Langlois and AFRA have settled of the trade press. They will be ford, Connecticut. their differences... . Cy, one of the respected veterans oflibrary PublicistDannyNewman is flown from New York in a special spending the entire week- in'INew field, has some great programming in the Lang -Worth library program plane to the heart of the Pennsyl- York, to help out on national pub- service... . Frank Zuzulo's elevation to director of press at Mutual is vani4 Dutch country where they will be met by the mayor of Lan- licity in connection with "Miss U. regarded in the trade as a deserved promotion... . Zuzulo, with Bob caster and Frank H.Altdoerffer, TV Contest." Preparations are being Schmid, v.p. in charge of advertising, publicity and planning, did a made for the grand finals to be held owner of WLAN, as well as other in Chicago late in December. whale of a Job launching the web's "Mister Plus" trade mark during prominent citizens. "They Stand Accused" will again thelast NARTB convention.. . .Jack Herbert's sales approach on Luncheon at the Lancaster Coun- be taken locally to WGN-TV froin summer package shows for the NBC radio network is paying off with try Club, swimming, golf, visits to 9: 00 to 10:00 p.m. on Tuesday nights. the home plants of the Hamilton Jane Porter and Helen Farano of new clients and many inquiries....Herbert, v.p. in charge of radio Watch Company,the Armstrong Schwimmer Productions both chose network sales, believes in laying the package availabilitiesand prices Cork Company and the Tube Divi- a jaunt through Mexico for their on the line forany and all takers.... Watch the fur fly this fall when sion of RCA, followed by a buffet annual summer holiday. the competing TV package firms make a bid for station business.... supper at the Altdoerffer country , the man who's home, are included on the crowded had some of the choicest assign- Already the TV film show producers are vieing for new stations and agenda. ments on both radio and television, sponsors....John Royal's exit from NBC as a retiring v.p. brought In line with the anniversary, all is again in line for envy. He will scores of telegrams and lettersof friendship from top executives and station identifications all day will emcee the preview on WGN-TV of artists in the radio and TV trade....John Cameron Swayze caught be made by a five-year old girl the Chicago finalsfor the "Miss selected through a series of audi- Chicago" contest and the midnight lunching at Cavanaugh's in New York... . Could John be cooking up tions. The preceding day, all five- coronation at Chicago's Pump Room. a radio or TV feature on the famed old restaurant? year -olds within the WLAN listen- Patricia Stevens, Inc., Chicago,is ing area will be treated to all the * * ice cream they can eat at Wiggins sponsoringthesearchfor"Miss Moishe Oysher, internationally famous cantor who Chicago" and Arthur Meyerhoff & returned to the "American -Jewish Caravan of Stars" program Restaurant. Co., Chicago,isthe agency han- dling the account. Fortunate "Miss over WMGM, found that American plays and American music Chicago" will receive an 11 -day -all - get top billing in Israel.Oysher has just returned from a ten - Gets Graphic Arts Award expense air tour to Havana, a com- week concert tour of the Near Fact Republic. Ed Casarella, assistant art direc- plete wardrobe, and, of course, her tor of ABC's Sales Presentation De- trip to Atlantic City for the "Miss * * * * partment, has been awarded a Ful- America" pageant. Ruth Lyonsisfeatured in the forthcoming issue ofthe bright Grant.Casarella, a resident Rhonda Fleming and Mark Ste- national magazine, "TV Show," in an article about "Cincinnati... TV of Brooklyn, N. Y., will depart for vens are among the top -name guests Big Town."Included with the story of WLW-TV's "50 Club" telecast Rome, Italy, on September 25, where whowillappearthisweek on he will pursue the study of graphic WBBM's "Matinee at Midnight." and the audience reaction are pictures of the program's popular femcee arts for a one-year period. His wife Ted Bailey, chief engineer WJBC, and her sidekick, Bill Thall. willaccompany him duringhis Blooming*"Ill.,announced the * * * * year's study in Rome. arrival of Oecond son on July 27th. Mal Boyd wound up his chairmanship of Hollywood's Thesixty -voiceWillCounty Rural Chorus willbe heard on big "TV Academy Week" by doubling the original membership REALLY LIVE WGN's "Songs We Sing" broadcast of the Academy of Television Arts and Sciences.Last effort of Friday, August 3, 8:30 to 9:00 p.m. Boyd's before entering seminary to study for Episcopal priest- at the ThechorusrepresentstheWill hood next month. County Farm and Home Bureaus and is part of a state-wide rural * * * * chorus extension project sponsored On the 6th floor of NBC, Milton DeLugg dittylighting the by the College of Agriculture at the folks waiting to get into the 11 p.m. video show with his impromptu University of Illinois. medley of Rogers and Hammerstunes. . . . Two ofthe Cleveland Television stars Carmelita Pope and Peggy Taylor joined "The Pet Indians baseball team stars, pitcher Bob Lemon and third baseman Al Shop's" guestbook of famous pet - Rosen, are considering an offerto turn disc jockey for a Cleveland ownersSaturday,July28th,on station....Kermit Schafer planning a trek through the hinterlands WGN-TV. this month on a writingtalentsearch. He'llpresent aseriesof stories by newcomers in the Fall,if present arrangements materialize. ... The Southern Biscuit Co., through DanLindsay Advertising Agency, hasbought "Boston Blackie" on TV from Ziv Television Programs, for showing in three cities. * ** * MEM MIRY

War correspondent, news writer and broadcaster WFIL Jack Walters took off for Tokyo, Japan, where he will join 560 kc PHILADELPHIA the other members of CBS team of newsmen, George Herman, CLUB HOTEL John J. Jefferson and Robert Pierpoint, covering the Tokyo - Chas. LaTorre, (Fellow actor) Operating at 560 kilocycles, Res. Manaaer WFIL's 5,000 watts provide Korea area.Walters will be 'heard on regular CBS radio net- Swimming Pool, Cocktails, Dining Room work programs next week. coverage equal to 100,000 Rates watts at double the fre- From $5.up. Also Monthly Kitchen Gus Lesnevich,theformerlight -heavyweight champ of Apts. Special Rates toProfessionals. quency -.1120 kilocycles. the world, becomes the first "name" fighter to invade the disc Jockey field when he and his verbal sparring partner, Bob Emerick, launch 445 N.Rossmore Ave. Phone: ABC Affiliate-Rep: THE KATZ AGENCY Hollywood, Calif. HO. 9-2701 their platter chatter program on WOR, August11, 4:30-5 p.m.

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The 1951 Edition contains a complete list of ADVER- TISING AGENCIES and their personnel, and Radio and Television Accounts handled by them. PAGES 129 to 312 6 Monday, August 6, 1951 RADIODAILYTELEVISION DAILY ASCb.P Answers Plea California Commentary Ten New Sponsors For Mew TV Permits By ETHEL ROSEN Sold By DuMont Web

(Continued from Page 1) Robert Young will serve as master of ceremonies for the by the Society in the per program (Continued from Page ,1.1 license are reasonable;(b)an in- annual Fisher Body Company Scholarship Awards program in Detroit, on behalf of Old Gold igarettes. terim fee be fixed by the Court August 14. . . ."The Radio -TV Outlook for Fall,1951," is the subject Another newly signed co ttract was pendingfinaldetermination;and to be discussed with Mitch De Groot when he closed by the Lawrence 'Gumbiner (c) such other and further relief be Hollywood addresses the luncheon meeting of the Los Angeles Agency for its client, S. .t, Schon- granted as to the Court may seem brunn Company, makers cf Savarin just and proper." Advertising Club, as guest speaker, August 7th. Coffee. Calling for a total of 260 An affidavitfiledinbehalfof ... Margaret Whiting and Frankie Laine will be regulars each week eight -secondannouncementsfour Otto A.Harbach,pfesidentof on KLAC's recorded "Stars of the Week" heard Monday through Sat- evenings a week, on WABD, effec- tive Aug. 21. ASCAP, sets' forthindetail why urday. ...Gisele MacKenzie is maintaining her position as "Canada's the society contends they should Through Foote, Cone and Beld- not be required to service BMI li- First Lady of Song" even while living here, where sheisfeatured ing, Inc., a contract was arranged censed stations and the reasons for each Sunday on the "Mario Lanza Show."She is heard five days a for Liehmann Breweries, Inc., for seeking license revenue from spot week over the Canadian Broadcasting Company network, via tape Rheingold Beer, with 13 five-minute filmed programs topromote the commercials carried by TV stations. recordings which she makes here and rushes to Canada by air.... At one point the affidavit charges: annual Miss Rheingold contest on "BMI has also urged broadcasting Tony Pastor and orchestra and June Hutton, songstress, are starsof WABD. A fourth contract is with companies to obtain 'per program' ten Snader TeleScriptionsto be filmed by Louis D. Snader incolor. the Strauss Stores. licenses from the society rather than Duke Goldstone directs....Frank Worthy has begun scoring and Initial week of Tom S. Gallery, new sports department head, was a 'blanket' licensee, despite the fact recording the music for Roy Rogers' first TV show....Dennis Day, that BMI licenses are on a blanket now vacationing in Honolulu, surprised his radio boss, Jack Benny, successful one, with contracts for basis." telecasts of 27 top sports events for Continuing the statement says: with a lineup of Hawaiian musicians and hula girls when the ccmic the web, with most of them spon- "It is respectfully submitted that the stopped in Honolulu after his Korean junket, by hosting a pineapple sored. First on Gallery's list was the Society should not be compelled to party for Benny when he arrivedatthe airport.Day returns with Aug. 5 telecast of the All-American issue per program licenses to radio Benny again this fall on CBS. Golf Tournament and the Aug. 12 andtelevisionbroadcasting com- Tam-O'ShanterGolfTournament, panies which have licenses from ** * * both sponsored by the George H.

BMI. Itis further submitted that Rhonda Fleming has received a citation from the May Company on behalf of its busi- the amended final judgment should Sister Elizabeth Kenny Foundation for her aid in helping raise ness engineering services. be modified accordingly." needed funds for the foundation's work via her transcribed Other Events Listed Regarding Spot Announcements Other top events coming up are In referring to "Spot Announce- radio appeals.. .. Robert Merrill in New York to meet with the Aug. 16 Yonkers Derby to be ments," the affidavit in part reads: NBC-TV executives to discuss a once -weekly video layout starring telecast under sponsorship of Pabst "The Society has at all times main- the singer in capsule versions of famous operas.Merrill wants Beer; Admiral Corporation's spon- tained that where 'spot announce- sorship of the Aug. 17 telecast of ments' of an advertising character to film the series for 'a two -fold purpose, leaving time open for the All -Starfootball, game from precede or follow a program con- concerts and "live" opera roles plus his desire to lease the films Chicago's Soldiers' Field; the Sept. taining copyrighted musical com- to motion picture "art" houses around the country after they've 9 video coverage of the Chicago Bears -ClevelandBrownsFootball positions in its repertory, the use made the rounds of NBC's television network.... King of the of music in such programs con- Game, under sponsorshipofthe tributes to the presence of an audi- western swing, Spade Cooley, celebrated his third year in TV Fred Miller Brewing Company of ence and so adds value to the 'spot on KTLA's "Spade Cooley Show" Saturday (4th).Stars galore Milwaukee, for Hi -Life Beer. A se- announcements,' and therefore the were on hand to help Spade launch the beginning of his fourth riesof 22 professionalfootball amountreceivedfromadjacent year. ... Eunice Kettle, a member of the "Pinafores," singing games will begin on Sept. 30 over 'spotannouncements'shouldbe theweb,with DuMont cameras deemed to be part of 'the sum paid trio of the Gene Autry show, was married Saturday to James followingtheClevelandBrowns by the sponsor of such program.' O'Bryan. wherever they play for ten games, If the language of the amended final * * * * and then will turn to the Chicago judgment is too restricted to war- Bears or Chicago Cardinals for the rant this interpretation, itis sub- KTSL account executive Gordon Walker has returned from other 12. TheAtlanticRefining mitted that the amended final judg- a vacation in the Hawaiian Islands.. . . Charles J. Conrad, Hollywood Company and the Brewing Corpora- ment should be modified so as to Assemblyman, has joined the growinglistof motion picture people tion of America for Carling's Red permitthischargeinexpress who have gone into television.'Charlie is substituting for Announce: Cap Ale, will sponsor the games. terms." To round out the football sched- Bill Karpel at KTSL during his vacation and, in addition, is hoston a ule, DuMont earlier announced that new program, "Look and Learn." . . . Lloyd Brownfield has returned it would present the National Pro- Adams Contract Extended to his desk following a two-week vacation in the High S:erras.... fessionalFootballLeague title Jules Hack, formerly withthe game, from an eastern city, at the For Another Four Years radio -TV commercial writingstaffof end of the football season in De- Y&R, Chicago, has joined the staffof Erwin, Wasey & Company in cember. DuMont will also present, Minneapolis-C e d r i cAdams the same capacity. signedan agreement Fridayex- under cooperative sponsorship, the tending hiscontract with WCCO WinterseriesofSaturdaynigh' wrestling exhibitions from Chicago through 1955. Announcement of the Lillian Kramer, Y&R publicity, in San Francisco to new agreement which gives WCCO make arrangements for an "Unbirthday Party" cake contest in exclusive rights to Adams' services Stations Taking Recess connection with Swans Down.... A. E. Joscelyn has been named for the next four years was made Washington - Two stations havt by Gene Wilkey, manager of the radio -television representative on the board of directors of the been granted authority by the FCC CBS -owned stationinthe Twin United Appeals Plans.The organizing committee is preparing to remain silent until mid -Septem- Cities. a proposed merger of all major charity solicitations into one ber pending reorganization of the Adams, who had been a news- licensee corporations. paper columnist on the Minneapolis annual drive similar to those held in Detroit, Toronto and other Eastern cities... . WLOU, Louisville, which oper- Star and Tribune for many years, Carl Haverlin, president of both BMI and the ates on 1350 kc. with one kw. day- started hisfirstregular series of Radio Pioneers Club, remained in town following the BMI- time only, was authorized to remain radio newscasts on WCCO in 1934. SCBA all -day program clinic held at the Hollywood Roosevelt. silent until September 15. His popularity in the five -state area KGIB, Bremerton, Wash., which covered by WCCO has increased July 31, to address the luncheon meeting of the Hollywood Ad- vertising Club, August 6. operates on 1540 kc. with one kw. steadily in the 17 years since his He'll talk to the ad clubbers on recent daytime only, was authorized to re- first broadcasts. trends in commercial shows on both radio and TV. main silent until September 16. Monday, August 6, 1951 7 RADIO DAILY-TELEVISION DAILY

Coast -to -Coast TV Procedure Clarified Slated For Sept. 30 TELE TOPICS** On TV Allocations NEW start in life was made possible for a Kansas family made destitute by (Continued from Page 1) (Continued fromPage 1) where a party has filed both a com- said:"Over the new communica- the recent floods, on the CBS -TV "Strike It Rich" program. The story, whichment and an opposition and the tions skyway, words and picturesreads like a modern Horatio Alger tale, serves further illustration of the terrific pull of TV: Marcelino Fernandez, his wife and two of their four children, weretwo filings were listed by the Com- will be relayed between 107 towers differentalphabetical stretching from New York throughflown to New York from Kansas City, where they lost home, car and all be-missionin longings, especially for the telecast in an effort to help them get a lucky break.groups, resulting in different filing Chicago and Omaha to San Fran- datesforthe comment and the cisco. Construction of the first sec-After they won $220 in cash, a flood was caused. . . .This time a helpful one-of phone calls with offers to help the victims.The owner of a westernopposition, what is the correct fil- tion of the coast to coast system ing date? started in 1948 and the completedmeat packing firm promised to match the winnings of the family; an Engle- wood, N.J.,housewife called to say she was sending a check for $100; a The 'Cothanission said that part project represents an investment of of theaffirmative case whichis 40 million dollars." Cedarhurst, N.J..dress shop offeredto furnish complete outfitsof clothing for the children; a Pittsburgh department store executive promised to furnishdirectly relatedto each separate Programs Being Shifted an entire home for Fernandez; and two New York youngsters. Ed and Kathleenpleading must be filed on the filing Anticipatingtheavailabilityof The new delugedate specified for each such plead- coast to coast TV transmission thisGates, sent in $1.76, their earnings from selling lemonade. ing. Complete filing dates by groups Fall networks, sponsors and agen-completely overwhelmed the grateful family, who, thanks to TV, will ride theand areas affected were published cies are realigning program sched-crest of happy life again. in the July 27 edition of RADIO - ules to fit the expanding coverage. * * * TELEVISION DAILY. When two-way TV transmission isTODAY'S TV Personality: matters relating to the North As an ekample the FCC said available from the west coast it is COL. HOWARD NUSS- Atlantic Security Pact. Priorwhere a party has filed an opposi- expected that some programs nowBAUM, radio and TV direc- to joining the Cohen Agencytionlistedin droup A anda seen on TV film will originate livetor,a newly created post last month, Nussbaum wascounter proposal listedin Group on the west coast as well as thein the Harry B. Cohen Ad- special assistant to W. Stu-Z, that part of the case which re- East. vertising Agency, is a pia art Symington,ofthe Na-latestotheopposition must be With the inauguration of the coastneerinbothcommercial tional Resources Board. Be -filed on the date for filing docu- to coast service one circuit will beand militaryuseofradio fore the war, he was a TVments with respecttopleadings available from east -west and fromand TV.Organizer of the producer -directorforNBC,listed in Group A. the west -east. Because of the limita-firstradio departmentfor where heproducedsuch Statements and exhibits relating tion on availablecircuitsat thistheAir ForceafterPearl pioneer ventures as the 1940to the counter -proposal itself, how- time, A. T. & T. indicated Friday,Harborandorganizerof political conventions. Awareever, need not be filed until the that an allocations plan will havecombatreporting of the of the close relationship ofdate for filing with respect to plead- to be worked out with NBC, CBS,Europeaninvasionwhere movie and TV techniques,ings listed in Group Z. DuMont and ABC TV networks. Ithe set up the first broadcast he spent a year in Holly - In order to get a clearer picture was pointed out that the microwavefrom a combat plane and wood as associate producerof the Commission's latest order, relay system can accommodate onepersonally reported a bomb- at Warner Brothers. Afterattorneys andbroadcasters must westbound and one eastbound pro-ingmissionfromaB-17 hetookleavefromthehave copies of the order of pro- gram at the same time. over Germany. Nussbaum Armed Services, he joinedcedure issued July 25 and the order alsodevelopedthefirst ABC as national production Time Zone Problem of hearing procedure released July plane -to -plane and plane -to- NUSSBAUM manager and eastern pro -18.The latter contains more than One of the problems which willground television broadcast gram manager, leaving to2,000 separate filings. face TV networks when the coasttechnique.He continues in rejoin the Defense Depart - In its clarification order, the FCC to coast transmissions begin will bean advisory capacity to the ment. said any statement or exhibit filed the time zones. With three hoursSecretary of Defensein as part of the direct or affirmative difference in time between the two case of any party, whether it re- coasts it may be necessary to either * * repeat telecasts or kinescope some OFFICIAL permission for increased power granted WPIX, which began oper-lates to a counter proposal or oppo- ating Friday at 26.3 kw.Three other New York stations, WNBT, WCBS-TVsition, must be filed on the dates live shows for the accommodation specified.This includes any per- of sponsors who wish their showsand WABD, expected to follow suit, pending FCC okay. WAVE -TV, Louisville,son who has filed appropriate com- telecast at preferred time periods. Ky., increased its operating power nearly three and a half times Friday....ment or opposition with respect to Though exact program schedulesEzra R. Baker, Jr., new director of sales promotion at International Movie Pro-appendices C and D of the third for the initial coast -to -coast micro-ducers'Service. . . . Dallas -Fort Worth area has 125,720 TV setsinuse,notice, issued March 2g. wave relay telecasting are not yetaccording to Aug. 1 count made by WBAP-TV research department. ...Felix In general, said the' Commission, set up, the networks are planningJackson, former Hollywood movie producer, will be executive producer of thethe direct or affirinative case con- on their top shows to make the TVnew "Schlitz Playhouse ofStars,"full -hour live dramatic program that willstitutes the case that would have history record. have itspremiere Oct.5 on CBS -TV. . . . Johnny Johnston, co-starof thebeen presented on direct examina- Plan Originations Broadway musical, "A Tree Grows in Brooklyn," will act as host for vacation- .. Rube Goldberg, deantion had hearings been oral. CBS -TV willprobablyhaveing Ed Sullivan on "Toast of the Town" next Sunday. . No direct or affirmative case may and Alan Young,of the cartoonists, will guest on the Garry Moore Show on Friday. be made by documents filed pursu- and possibly Jack Benny, slated for * ** * an to 5(C) of the order of hearing the first shows on Sept. 30. NBC-TV ANNIVERSARY report of the bombing of Hiroshima will be made on Thursdayprocedure.This provides that any is thinking in terms of four of its on "Your Esso Reporter," at 9 p.m., EDT, over CBS -TV.A special crewpersoneligibleto submit sworn chiefweek -endattractions,theof film cameramen and reporters, directed by the web's correspondent, Robertstatements or exhibits will be per- Colgate Comedy Hour featuringC. Pierpoint. is flying from Tokyo to Hiroshima, firstcity on which the atommitted to submit statements or ex- Eddie Cantor, the All Star Revuebomb was dropped.Film will show reconstruction work today and give eye-hibits directed against statements withDurante-Carson-Wynnandwitness accounts of the destruction by survivors.... NBC -TV's news depart-or exhibits offered by other parties Thomas, the Red Skelton show andment is flying camera crews to the North Pole and the turbulent Middle East.pursuant to the direct or affluria. Bob Hope, to originate from theThe Iranian oil question will be covered by Brad Kress and John Hofen ofthetivecaseclause. Only evidence West in the record -making coast -Washington staff, who will film and record on -the -spot news breaks and exclu-that would have been submitted at to -coast live video shows. Likewise,sive interviews with top-ranking officials.After Iran, they will go to Madridan oral hearing through cross-ex- DuMont and ABC-TV will probablyto interview Franco, and then will cover Berlin, Britain and North Africa beforeamination and rebuttal will be con- have their top shows set for thereturning stateside.Meanwhile. Gene and Charlie Jones are en route to thesidered in documents filed pursuant initial telecasting. North Pole to report telewise on the progress of America's Northernmost defenses.to 5(C).

WESTERN'S galore! *UNITY*--- featuring *Ken Maynard * Bob Steele * Bill Cody * Fred Scott * Tim McCoy , TELEVISION CORP. 1501 B'WAY., N. Y.C.18 Write for full listings today LOngacre4-8 2 3 4 thel Paige 8 Hotel Edison Monday, August 9, 1951 744:43-Tautat-4-14A-FitADIO DAILY-TELEVISION DAILY Tt1rk,19,/i.t,

COAST -TO -COAST THE WEEK IN REVIEW ...Radio -TV Highlights AGENCIES By BILL NOBLE Anniversary Present WALTER THOMPSON COM- Cincinnati, 0.-An Eastern home AS the FCC received more thaning in New York were announced is happier today because of the in- a score of requests for author- J.PANY announces additionof terest shown by the cast of "Mid- by Chris. J. Witting, the web's di-Henry Johnson as representative in izationtoincreasepower fromrector and general manager. the New York office,Mrs. Janet western Hayride," which originatesstations in many sections of Radio was credited with having in the WLW-TV studios. Bill Thall, Wolf and Miss Marjorie Paul to the the country, engineers this weekdone a "magnificent" job during thecopy staff there; and Frank W. Lin- emcee of the wagonload of ruralforecast improved TV reception, es-rehabilitation period which followed talent,receivedaletter froma der in the Miami office. Johnson is peciallyin fringe areas. Already,the midwest floods,according toaformeraccountexecutivefor viewer in Seneca Falls, N. Y., whichthree of New York's six TV stationsRoyS.Moulton,coordinatorof read:"Will you please play 'Nowwere granted FCC authorization to Benton and Bowles. Is the Hour' on the guitar for my Civilian Defense at Kansas City last increase power. They are WOR-TV,week. In a letter sent toRADIO - WARNER S. SHELLY has been husband's 66th birthday and ourWPIX and WJZ-TV, first to beginTELEVISION 15th wedding anniversary. I am a DAILY,Moultonsaid,elected to the board of directors of with increased power. ". . . nothing rendered a greaterN. W. Ayer and Son, Inc., of which bedridden cripple and am unableAnother issue to be decided byservice to the people of the affectedhe has been vice-president since to give my dear husband a present,the FCC at its theater TV hearingsareathantheradiostationsof1938. so thought this would be a verytobeginNov.26were chargesGreater Kansas City." pleasant surprise for a gift to seeraised by the Fair Television Prac- The 12th annual Shows issue of and hear on TV." The request was JOSEPH NORMAN KAPLAN tices Committee last week that box-RADIO -TELEVISION DAILYlisted moreASSOCIATES, Miami Beach, have played on the network show byoffice TV is illegal and constitutes anthan 1,000 program ideas for radiobeen appointed by the Schine Ho- Jerry Byrd, who has, been cited as"entirely new question." Accordingand television for the Fall and Win-tels in Florida. one of the top steel guitarists in theto Max Goldman, general counselter season, 1951-52. It showed radio country, accompanied by the cast'sfor the FCC, the only FCC jurisdic-as a thriving institution despite the PEERLESS CAMERA STORES best wishes. tion in connection with theater TVgains of telecasting throughout thehave named Sidney W. Rosen to thus far has been to grant AT&Tyear. directsalesplanning and news- Joins NBC Affiliate applications for experimental fre- Rounding out the highlights ofpaper, magazine and direct mail ad- St.Paul,Minn.-Ruth Clymer,quencies for microwave relay sta-the week in review was the an-vertising; and Morris Bragin as co- formerly associated with the Masontions. nouncement of the new merchan-ordinator of public relations, dis- City Globe Gazette in Iowa, has The NARTB-TV program stand-dising plan by Emerson Radio &play and special promotion for the joined the continuity department ofards committeelisted fourbasicPhonograph Corp., in which black -organization. KSTP-TV. sub -committees last week to beginand -white TV receivers will be sold work- on standards for TV program-for one to three months with a two- H. G. TAPPLY has been appointed Trained Staff ming.- It was agreed at the Wash-yearprogramguaranteeingthecopy chief and special consultant Waynesboro, Va.-WAYBobvi-ington meeting that an associationpurchaser a trade-in for any makeon accounts in the sporting field for ously likes to choose its staff mem-committee should act as a "review-color TV set which comes into theReilly, Brown and Willard,Inc., bers from among the graduates ofing" body to interpret the standards.market. Boston advertising agency. the Columbia Institute in Philadel-The committees'reportswillbe phia. Latest addition is John Buck -announced Oct. 2-3. EVERETT REIMER has joined W. land, announcer. Others are Walter The Army and Air Force recruit-Public Service Report R. Simmons and Associates, research De Puy, copy writer, and Al Charles,ing service plans to use 35 per cent Credits Radio And TVorganization.He waspreviously chief announcer. of its1952 advertising budget for with the Survey Research Center of radio and television, it was disclosed the University of Michigan. New "Dr. Jive" last week by Maj. Gen. T. J. Hanley, (Continued from Page 1) Woodside, N. Y.-Selected fromOffice of the Adjutant General, be-board that year, and T.S. Rep- RICHARD T. MORRIS has been an auditioning field of 45 Negro discfore a House Appropriations sub-plier, president. Campaigns appointedadministrative manager jockeys from throughout the nation,committee during hearings on the forU.S.Defenseofthe Nemethy-Davis Company, Tommy, Smalls, 25 -year -old Savan-DefenseDepartment'sappropria-Bonds,FightInflation,StudentDetroit. He formerly was with the nah, Georgia d. -j.and newspapertions bill. Nurse and Armed Forces recruit-Gibson Art Company, Cincinnati. editor,takesoveras masterof TV receivers should not be sub-ment were some of the major pro- ceremonies on the "Dr. Jive Show" grams carried on voluntarily by the jected to excise taxes because theAdvertising Council. STEPHEN GOERL ASSOCIATES on WWRL. Prior to this commit-public has come to rely on broad- havebeen named byRiverdale ment, Smalls conducted disc jockeycasting and telecasting as a major One of the most significant devel-Products, Inc. to handle advertising showsover WJIV, WSAV andsource of general information,itopments during the year was thefor Pompon d'Or Confections and WDAR, inSavannah,servedaswas announced last week by Ralphinauguration of a new TelevisionOld Europe Coffee. editorofthe weekly "SavannahW. Hardy, NARTB government re-Allocation Plan patterned after the Herald" and was the emcee of sev-lations director in an appearanceRadio Allocation Plan which has eral leading night clubs. before the Senate Finance Commit-operatedsuccessfullythroughout tee. Hardy appeared in behalf ofthe Council's history. In the TV tip 11 Polio Protection the radio -TV industry opposing theplan,nationaladvertisersvolun- Hartford, Conn.-The teenageproposed 25 per cent excise tax ontarily allot time periodically to pub- panel of the "Mind Your Manners"radio and TV sets. lic service messages based on Coun- program over WTIC recently dis- The total number of TV sets incil campaigns. cussed the problem of protectionthe United Statesisestimated at Wide Cooperation againstinfantileparalysis.Allenover 13 million as of July 1, accord- In setting up the plan, all four Ludden, moderator, slated thatiting to figures released by Hugh M.major TV networks and more than was the first discussion of its kindBeville,Jr.,lastweek.Beville,50 network advertisers cooperated, in the program's history. Sources ofNBC's director of plans and re-it was reported. Estimated circula- authority for the panel's suggestionssearch, claimed that six of the na-tionfortheperiodwas about were a bulletin issued recently bytion's 63 TV markets now have more267,506,000 television home impres- theConnecticutDepartmentofthan 500,000 sets. sions. Health and an article in this month's The CBS 1951 Fall radio program Through the Council's Radio Al- STOP TV FILM DAMAGE issue of Parents Magazine. promotion campaign met last Mon-locationPlan, American business Avoid blemishes that distract audience at- day and Tuesday with over a re-companies contributed major radio tention. Safeguard screen quality with cord -breakingattendanceof110.support to 19 top -priority campaigns The Fall campaign will spend overand gave additional coverage to 34 KLIXisKlickin'in $7,000,000 on radio, local and net-others. Estimated circulation con- PEERLESSFILM TREATMENT Idaho'sFirst Farm County work, with $1,000,000 on newspapertributed to all campaigns by com- and magazine advertising. For detaitr tee the 1stinIntermountain West mercial programs alone was more FILM DAILY YEARBOOK,p.604 DuMont plans for the net TVthan five billion radio home impres- RADIO ANNUAL, 17. 1155 56th in the Nation Center to house the DuMont TV ASK HOLLINGBERY sions. Individual stations reportedly PEERLESSFILM PROCESSING CORPORATION TWIN FALLS, IDAHO network operations at the site ofcontributed even greater support to 165 WEST 46th STREET, NEW YORK 19, N. Y. the old Central Opera House build-local and national causes. 959 SEWARD ST., HOLLYWOOD 38, CALIF. 1 EQUIPMENT SPONSORS

PRODUCTION BUSINESS

STUDIOS AGENCIES MOM L.: VOL. 57, NO. 17 NEW YORK, WEDNESDAY, OCTOBER 24, 1951 TEN CENTS SURVEY REVEALS TV SET SALES UP RCA Reports Extent Of Color Experimentation Press Conference Favor Monopoly Rights Dealers In Major Shown 5 Color Washington-A poll of103 baseball writers shows that they favor monopoly rightsfor baseball over televising ball games, the House Cities Report TV Tubes committee investigating baseball has revealed. Three out of four writers Increase were in favor of the monopoly. The poll was taken by the subcommittee RCA's unveiling of its five before it was decided that no investigation of radio and TV rights would be made during the hearings. Recently, the major league club owners Reflecting a decided upturn color tubes, characterized by decided that the rights should rest with the individual clubs and not the in TV receiver sales in recent Dr.E. W. Engstrom, vice- league. weeks and a preference for president in charge of RCA pictures 17 inches or larger, Laboratories Division, as "the Jack H. Levin Associates yes- most important electronic con- terday completed a survey for tribution, carried to comple-Balaban Appointed New TV Company RADIO -TELEVISIONDAILYof tion since the end of World TV dealersin most of the War II," disclosed the vast To Paramount Post Formed On Coastmajor markets throughout the scope of the corporation's re - country.In making the sur- (Continued on Page 8) Appointment of Burt Balaban, son West Coast Bureau of RADIO DAILY (Continued on Page 6) of Barney Balaban, presidentof Hollywood - Announcement of Paramount Pictures, to the post ofthe formation of Peerless Television Color TV Meeting director of programming and pro-Productions,Inc.,withEdwardWayne Coy Speaks duction for Paramount TelevisionSmall as president and George Shu- Productions, Inc., and John Howellpert as vice-president in association Set For Tomorrowas director of sales and merchan-with Sol Lesser, producer, was an- On Morano Charge dising, was announced yesterday bynounced yesterday. Washington Bureau of RADIO DAILY Paul Raibourn, president of Para- The company will produce films Washington Bureau of RADIO DAILY Washington - The television setmount Television Productions. especially for TV, set up a distribu- Washington -FCC Ch airman manufacturingindustrywillre- Balaban who has been associatedtion organization and serve as rep-Wayne Coy has notified Rep. Al ceive guidance at a Thursday meet-with Paramount the past six years,resentatives for the 30 feature filmsMorano (R., Conn.) that the Com- ing here this week on how far it mission "will take up further" with may go in spending materials for (Continued on Page 6) (Continued on Page 8) WMCA, New York, his complaint research and development of color that Barry Gray, a night-time disc receivers,astepfollowinglastMail Pouch To Sponsor BMI Will Syndicate jockey,assailed oneofhiscon- week's instruction banning the pro-Mutual 'Game' SummaryGoodman-WNEW Seriesstituents. ductionof such equipment until "The act of Congress under which further orders. The Mail Pouch Tobacco Com-As part of its continuing publicwe operatespecificallybarsthe The session,asked by Defensepany, makers of Kentucky Club To-serviceprojecttopromotethe (Continued on Page 6) (Continued on Page 6) bacco, starting Saturday, Oct.27,broadcasting of concert music, BMI will sponsor a five-minute roundupwillsyndicate Benny Goodman'sBest Foods Buys Series Radio Executives Heard preceding and a five-minute sum-programcommentariesforsym- mary following Mutual Broadcast-phonic concerts toradio stations2 Hrs. Weekly On WARD At BMI Program ClinicingSystem'spres'entationofthethroughout the nation at cost. football "Game of the Week," ac- The new BMI effort,resulting Best Foods, Inc., through Benton An emphasis on new ideas, pro-cording to an announcement madefrom arrangements just completed& Bowles,Inc.,yesterday pacted motion and programming sugges- one of the largest contracts ever tions, and advice on research meth- (Continued on Page 2) (Continued on Page 2) negotiated for a single sponsorship ods were some of the major high- in a multi -station TV market when lights of talks at the closing session the company purchased a weekly (Continued on Page 6) New York AP Broadcasters (Continued on Page 2) Poole's Folly Oppose News Restrictions Acrophobia sufferers are com- Gift To AFRS mon, but Stanley Poole of Baby- Albany-A resolution condemningunderthePresident'sdirective "The Playhouse Of Favorites" President Truman's order to civilian -one of RCA's 25 syndicated lon, L. I. can't be counted among "news releases from federal gov- programs-has been given to the their .Stanley climbed to the 560 - agencies to withhold information forernment departments, bureaus and foot level of the WOR-TV tower security reasons was adopted by thecommissions are to be subjected to Armed Forces Radio Services for useinits"Bookshelf Of The inNorth Bergen,N.J.before New York State Associated Presslimitations indicative of a censor- police brought him down. He said BroadcastersAssociationattheship which squeezes news within World" series, it was announced broadcasters' annual one -day meet-the artificial limitations of so-called by A. B. Sambrook, manager of he was interested in geography. RCA Recorded Program Services topography and constructionof ing this week. The association added'security regulations.'" towers. Cost of the venture was in the resolution that the President's In another resolution, the broad- Sales. Series includes "A Tale Of a $25 fine by police. action was "contrary to the spirit ofcasters said the imprisonment of Two Cities," "David Copperfield." the free dissemination of news." AP correspondent William N. Oatis and "Treasure Island." Thebroadcastersclaimedthat (Continued on Page 2) 2 Wednesday, October 24, 1951 RADIO DAILYTELEVISION DAILY

MOW nuts AP Broadcasters Old +AYutunt COMMG ADD GCMG Established Feb. 9, 1937 Oppose News Curbs

Vol. 57, No. 17 Wed., October 24, 195110 Cts. KEN SPARNON, BMI field rep, has left New CHARLES VANDA, vice-president in charge York to attend the NARTB District 6 meetingof television for WCAU, will sail today on the (Continued from Page 1) JOHN W. ALICOATE : : Publisherin New Orleans tomorrow and Friday. He willIle de France. He will make a month's surveyin Czechoslovakia "poses a threat to spend a few days in Chattanooga enroute backof circus actsinFrance and Spain. all free -gathering and dissemination FRANK BURKE Editortocover the NARTB District7 meetingin Louisville, November 8 and 9. HARRY G. BRIGHT, stations relations man-of news incommunist -dominated MARVIN KIRSCH : Business Manager ager for International Events, Inc., is in States-countries." BURT ARNOLD, vice-president of KDER, Al-ville, N. C. to supervise a campaign for WSIC Published daily except Saturdays. Sundaysbuquerque, N. M., is visiting Mutual officialsin that city. The resolutioncalled upon the and Holidays at 15111 Broadway. New York.in New York. federal government to "continue all (18). N. Y., by Radio Daily Corp.. J. W CARL BRISSON, radio and TV performer, haspossible steps to effect the prompt Alicoate, President and Publisher: Donald M arrivedin New York for a four -week engage- Mersereau, Treasurer and General Manager: A.C. ENTER, manager of KWKC, Abilene, release"ofOatis, who was sen- Tex.isin New York on a business trip. Hement at the Plaza Hotel. Marvin Kirsch, Vice President: Chester Bcan be contacted through Mutual. tenced in Prague last July 5 to 10 Bahn, Vice-Pres.; Charles A. Alienate. Sec'y. FRED FREED, CBS staffer, has flown to Lon-years in prison on alleged espion- Reentered as second class matter, Septem- A. HARTWELLCAMPBELL, managerof don. Later he willtravel toIsrael and Rome ber 15, 1950 at the Post Office at New York.WGTC, Greenville, N. C., a Mutual affiliate, ison a month -long trip. age charges. N. Y., under the Act of March 3,1879.on a business trip to New York. Newly -electedpresidentofthe (Originally entered as second classmatter AL MORGAN, CBS staffer,has arrivedin Free) associationis Jim Healey, WOKO, onApril 5.1937) Terms (Postage ROBERT 1. BURTON, BMI vice-presidentin New York following a month inEurope. Albany, who succeeds Gunnar 0. UnitedStates.$15.00 oneyear. Foreign.chargeofpublicity,leftforClevelandlast $20.00. Address all communications to Radionight.Hewillspeak Thursday at thesales Wiig, WHEC, Rochester. The group Daily. 1501 Broadway. NewYork.(18).conference of the Ohio Association of Broad-BMIWill Syndicate alsoelected WilliamI.Mennam, N.Y.Phone Wisconsin7-6336.7.6337.casters. Goodman-WNEW SeriesWGY, Schenectady; Monroe Benton, 7.6338.Cable address: Radaily, New York. WNYC, New York, and Ralph Knox, WASHINGTON BUREAU Best Foods Buys Series (Continued from Page 1) WHEC,Rochester, as directors. Bill Batley Thomas Brown, WGVA, Geneva, Office: 1142 National Press Building 2 Hrs. Weekly On WABDby WNEW, N. Y., and BMI, will be while Telephone: Metropolitan 0823.0824. called,"Benny Goodman's Musicwaselectedvice-president Residues: 4315 Russell Ave.. Mt. Rainier. Md. Festival"-heard on WNEW everyNorris Paxton, chief of The Asso- Telephone: Warfield 4462 (Continued from Page 1) Sunday from 8:35to10:00 p.m.,ciated Press Bureau in Albany, was WEST COAST OFFICES reelected secretary. Ethel Rosen two-hour program on WABD, ac-starting October 28. 6423 Hollywood Blvd. Phone: Gladstone 6436 cording to an announcement made The idea of converting the great CHICAGO BUREAU by Ted Bergmann, director of salesjazz musician into a classical com- Frances B. Clow for the DuMont network. mentatorwas WNEW's, which Stork News 884 North Wabash Ave. The thirty-nine week contract,starred Goodman in that role every The stork favored WTVJ, Miami, Phone: MOhawk 4.4737 effective Oct. 28, covers the two- last week. Ralph ROME BUREAU: John Pordiearl.Ludevisi 16. Sunday afternoon from last Octoberwith two visits PUERTO RICANBUREAU: AntonioAlfonso,hour period from 4:00-6:00 p.m. andthrough June of this year in a seriesRenick, news director of Florida's EdIflelo Oehoa. San Juan. P. R.: P. 0. Bu 3305:was negotiatedfor the sponsors'called"Symphony At WNEW-first television station, became the Telephone: 2.2305. products-H. 0. Quick Oats, H. 0.With Benny Goodman," p programfather of a girl, Kathryn Elizabeth, Cream Farina, and Presto Self -Ris-which reportedly won a large andon Oct. 12, and two days later, Rob- ing Cake Flour. enthusiastic listening audience andert Ross, station comptroller, greet- Program will be entitled "Sundaycritical acclaim for Benny. ed the arrival of a son. Matinee" and will feature Rex Mar- FINANCIAL shall as master of ceremonies. First (October 23) productionwillbe "One of Our NEW YORK STOCK EXCHANGE Net Aircraft is Missing," starring God- High LowClose Chg. frey Tearle, Eric Portman and Joyce ABC 1134 113/8 115/8 + 1/4 Redman. Admirol Corp. 233/4 231/4 233/4-4- 34, Am. Tel. & Tel 15634 156 1565/8 - 1/4 CBS A 275/8 27 27% -I- 3/4 CBS B 27 26% 27 -I- Y2 Mail Pouch To Sponsor Philco 251/8 245/8 25 RCA Common 221/2 221/8 221/4 Mutual 'Game' Summary RCA firstpfd 731/2 731/2 731/2 Ia Stewart -Warner 18 18 18 1/4 (Continued from Page 1) Westinghouse 393/8 38% 391/4 Westinghouse pfd 96 96 96 yesterday by Adolph N. Hult, vice- ZenithRadio 641/2 63 641/8 78president in charge of sales for the NEW YORK CURB EXCHANGE Du Mont Lab 151/2 151/8 15% + 1/8 network. Hazeltine Corp. 431/2 401/4 43 + 15/8 AlHelfer,Mutual'svoiceof Nat. Union Radio 4 37/8 4 + ontheweekly OVER THE COUNTER sports,featured Bid Asked"Game ofthe Week" broadcasts, Stromberg-Carlson 11 121/2 willalsohandlethefive-minute footballroundups,whichinclude Phil Rosen predictions,results and highlights Hollywood - Funeral arrange-oftheday'soutstandingcollege ments for Phil Rosen, pioneer mo-eootball games. Account was placed tion picture director who died atthrough Charles W. Hoyt Co., Inc., his home here, were pending lastadvertising agency. night. Rosen is survived by two sis- ters, Bessie and Ethel Rosen, the Stork News latter in charge of the local offices Mr. and Mrs. William Parker are 'ofRADIO -TELEVISIONDAILY and Filmthe parents of a seven pound, four Daily. Rosen, who worked for manyounce son, David, born Saturday, major studios, was one of the or-October 20, at the Hackensack Hos- ganizers of the American Society ofpital, Hackensack, N. J. Parker is Cinematographers. an executive of the Ted Bates Ad- vertising Agency in New York. Ray Goulding, half of NBC's tal- You get a lot for a little* ented team of "Bob and Ray," be- WFIL came the proud papa of an eight - pound daughter born Sunday, Oct.*MORE LISTENERS -PER -DOLLAR than any TV or radio station in Baltimore 560 kc PHILADELPHIA 14, in Lowell (Mass.) General Hos- It's Not the Size... pital. Their third child, the baby ll's the Selling Powert has two older brothers. Mrs. Gould-SEE YOUR HEADLEY-REED MAN TODAY FOR THE WHOLE W -I -T -H STOR1 ,op-R, The Kali Agency ing is the former Mary Elizabeth i Leader. That's a remarkable record for any TV station in any market. In Detroit, WWJ-TVhas it! According to Pulse, Inc. July -August ratings-sevenout of the top ten multi -weekly shows are onWWJ-TV Five** of these seven originate with WWJ-TVand its staff. Two* are NBC shows. This teaming of talents and reliability or production have consistently enabled WWJ-TVto provide its advertisers with the largest and most responsive audience in the great and prosperous **George Scotti Detroit Market-where family income is **Man About Town **Eleven O'Clock News the highest of all major cities in the U. S. A. *Camel Caravan **Let's Take a Holiday **Curtain Call *Cactus Jim

FIRST IN MICHIGAN Owned and Operated by THE DETROIT NEWS

National Representatives: THE GEORGE P. HOLLINGBERY COMPANY ASSOCIATE AM -FM STATION WWJ 4 Wednesday, October 24, 1951 RADIO DAILYTELEVISION DAILY

CHICAGO HOLLYWOOD

By FRANCES CLOW By ETHEL ROSEN Imr, in addition to his du - GAIL PATRICK has been made BURRties as ABC -AM production man- associate producer on the Perry ager for the Central Division, has Mason TV series. She will act as been appointed manager of producers liaisonbetween the author Erle and announcers for the web's Chi- By TED GREEN Stanley Gardner and Bing Crosby cago offices. Enterprises,who will make the

In order to better serve advertis- Phil Alampi, WJZ's farm news editor and president of the films. Miss Patrick will also be in ingagenciesandtheirclients, National Association of Radio Farm Directors, is proudly showing friends charge of all casting and will have WMCA, New York, WIND, Chicago, final approval of scripts. The Perry WLOL, Minneapolis,and KIOA, an invitation from John R. Steelman, assistant to President Truman, to Mason serieshassoldover Des Moines, have united to open attend a White House conference on major national problems and 60,000,000 (sixty million) books and their own sales offices in New York policies with a group of leading citizens. Alampi has left for Washington has been on daytime radio for eight and Chicago. Wilmot H. Losee heads today tositin on the conference, with the President, Acheson, and years for Procter and Gamble. Erle the New York office. The organiza- Stanley Gardner organized his own tion will be known as AM Radio Snyder. Gen. Omar Bradley, Charles E. Wilson and Eric Johnston will company in association with Corn- Sales, and will be in operation by participate. well Jackson. The first film is sched- November 1st. uled to roll in the near future. WBBM's 7:15 a.m. news has been * * * Evelyn Knight and her personal assigned to announcer Joe Foss, re- Jimmie Melton, sitting in one of his ancient Stanley manager Tom Shells are planning placing Larry Alexander. Mr. Alex- Steamers the other afternoon, waiting for a tow -car to come to part company. The Decca thrush ander, who has handled the show and drag him home, was encountered by a minister. The Rev. asked has been managed by Shells for two for over four years, has gone to years and the parting will be on a New York to do announcing and if Melton was on a trip and Jim answered, "Yes, to Boston." friendly basis. Miss Knight will not dramatic work on a free-lance basis. Shaking his head sadly, the cleric said: "I think you had better retain another manager and will "TheStoryofMaryMarlin," go by way of Providence." continue bookings through the Wm. which started over the ABC net- Morris Agency. Miss Knight goes work recently, marks return of ra- * * * * to New York shortly for a series of dio serial originations to Chicago. radio and TV appearances returning The new fifteen -minute show stars Met stars Richard Tucker and Bidu Sayao, are among the to the coast for the Xmas holidays. Eloise Kummer intheroleof guestars on "This Is Show Business" who sound like clacqueurs when She opens at the Palmer House Jan- Mary Marlin, Everett Clark as Joe they rave about Henry "Hank" Sylvern's musical direction on that uary 10. Shells continues to manage Marlin and Laurette Fillbrandt as stanza.... Is Bob Banker being offered a producer's berth? If he is he the Modernaires, Clarke Dennis and Madam Tao Ling. Scripts are by other talents. Mona Kent, and Don Painter directs certainly deserves it. ...Bert Cowlan has been signed to do the com- Publicity and public relations firm for ABC. mercials for the first half-hour of "The Big Show" on NBC. . . . Dean of Foladare, Greer and Bock has WIND has inaugurateda new Martin and Jerry Lewis, the famous comic team of TV and movies, have moved its Hollywood offices to the morning variety program, 7:00 to been named honorary chairmen of the $2,000,000 fund drive to build the Hollywood Security Building. Mau- 7:40 a.m. daily on WLS. Where most ry Foladare, Norman Greer and Hal morning radio fare is recorded, the first cardiac hospital in America. Bock are members of the company. show is all live talent with Captain * * * * Ralph Linkroum has been granted Stubby and the Buccaneers, Phyllis a leave of absence by Harry Acker- Brown and other National Barn "Now Hear This," heard over NBC radio earlier this man, CBS veepee, to work up a new Dance stars joining Red Blanchard month on Sunday at 5:30 p.m., combines swell adventure stuff television series with Vincent Price. who emcees the forty -minute revue. with just enough selling to make the Navy look good. Program Ralph Levy takes over his spot as Peggy Heaton, secretary to Caesar director of the Jack Benny TV show Petrillo, WBBM-CBS music direc- must have an audience-a couple of weeks ago, following an indi- from here November 4th. tor, leaves WBBM after eight and rect persuasion talk for blood donations, 104 unscheduled dona- Producers Jack Rabin and Irving a half years to join Robert Meeker tions were made in Washington alone. We would like to hear this Block made their TV bow at KTLA Associates, radio representatives in show back on the air -waves. Chick Vincent is producer. Sunday (21) when they appeared as Chicago. guests on "Magazine of the Week." Ezra Stone, of "Henry Aldrich" **** They plugged "Unknown World" fame, spent a week in Chicago to which they recently produced for do the initial supervising of a new DuMont execs wearing grins like the proverbial cheshire Lippert Pictures release. show at Chicago's Blackhawk Res- cat over the tremendous success of their daily space thriller, Captain Dick Aurandt has been renewed taurant__"Laugh It Off-A Tale of Video. The program pulling down the most tremendous amount of fan for 52 weeks as musical conductor theTurbulentThirties."Heis on the radio version of the "Wild scheduled to be in New York next mail in DuMont history.... The Claire Mann Glamour show seen and Bill Hickok" series. week to handle an all-star NBC- heard on WJZ-TV (sponsored by Buitoni starch -free spaghetti) has gone Dumont TV officials are discuss- TV seriesfor Ed Wynn, Danny network.. .. Singer Frankie LaMe racking up a $125,000 week at the ing the previously -aired ABC Net- Thomas, and Ezio Paramount. NBC talking a huge TV show for him as well as a radio work program starring Dick Pinza. Haymes, deal cooking. "I Fly Anything," asa * * * * television package for this fall.

The East Side Music Lovers Leaguewill honor HERBERT LEROY RICE Charles Sanford, musical director of Max Liebman's "Show of AGENCY Shows" at the Central Plaza, Sunday evening, November 4th, on RCABuilding - Suite 1017 WFIL the occasion of his having been selected by their 2,000 members 30 Rockefeller Plaza 560 kc PHILADELPHIA as TV's outstanding conductor. Charles will be presented with a special award during the dinner tendered in his honor. LeadingInsurersintheRadio and Operating at 560 kilocycles, Adv srtisingfieldforover 20years WFIL's 5,000 watts provide ALI- coverage equal to 100,000 Kudos to Irving Stark, who not only proves that radio is a vital medium but who also has just brought almost 100 new accounts to INSURANCE watts of double the fre- KINDS WPOE, Elizabeth, N. J.-that's an FM station, fellows. Who said radio quency .. .1120 kilocycles. We Don't "Settle" Claims- isn't a vital force when advertisers are willing to buy on the FM side We Pay Them of the picture, as well as to continue via AM? ABC Affiliate-Rep:THE KATZ AGENC * * * Telephone: Ci.7-1456 6 Wednesday, October 24, 1951 RADIO DAILY-TELEVISION DAILY

Color TV Meeting Large Screen Sets Favored, Balaban Appointed Set For Tomorrow Television Survey Reveals To Paramount Post

(Continued from Page 1) (Continuedfrom Page 1) (Continued from Page 1) Mobilizer Charles E. Wilson, basic-vey, representatives of the Levinprospects of color noted." headed the company's TV film de- ally is a meeting of the NPA TVorganization asked four questions NEW ORLEANS: "Business is ex-partment and worked in association equipment advisory committee. Butof dealers. The questions were: cellent. Table models 17 and 20 -inchwith George T. Shupert, who re- the invitation has been broadened, "What are the prospects for TVmoving." cently resigned from the Paramount without precise specification, to in-receiver sales? organization. clude all companies which are re- "Has there been a noticeable pick- SEATTLE: "Good business here. Howell joined the staff last fall as searching or experimenting inup in receiver sales since the slumpNoticeablepickupsince summera merchandising executive handling color television. of the past summer? slump. 21 -inch combinations popu-the campaign on "Time For Beany" While it has been made clear to "Do dealers experience resistancelar." and other Paramount TV properties. manufacturers that color set pro-from consumers waitingforthe BOSTON: "Most stores were over- In announcing the appointments duction is out "for the duration," itcolor receivers to reach the market?stocked during summer. Since thenRaibourn said: "These new appoint- has not, up to now, been made clear "What sets are most popular-ta-sales have picked up. Sets with pic-ments will concentrate on an agres- what effect the mandate will haveble models or combinations? Picturetures 17 and 19 inches most popular."sive policy of obtaining rights to on the laboratory work. sizes?" MINNEAPOLIS: "Indications areand producing the highest quality Some of the cities reporting andthat sales will pick up in the neartelevision film properties, and will Carolina Broadcasters a resume of dealer comments fol-future.16 -inchtable modelsarepursue the vigorous sale of these lows: popular sellers." programs on anational,regional Addressed By Richards and local basis." ATLANTA: "Sales prospects BALTIMORE: "Credit restrictions Asheville, N. C.-Robert K. Rich-good; some sales resistance becausewere responsible for below normal ards, NARTB director of public af-of prospects of color; 17 -inch tablesales. In this city due to the lowFCC To 'Take Up Further' fairs, told the North Carolina Asso-models most popular." percapita income,table models ciation of Broadcasters here recent- MILWAUKEE: "Prospects arewith 16 -inch pictures are most pop- Complaint Against Gray ly how they can get the real pulsegood with 1952 models out and aular." of their listeners. He suggested in astep-up in trade-in business. Owners (Continued from Page 1) of small screens are converting to PITTSBURGH: "Advent of win-Commission fromcensoringpro- luncheon address that each station ter season and stepped up sportsgram material," Coy informed Mo- -particularly those in smaller com-larger.Console and table modeltelecasting has improved the pros- munities-assign staffersto makesales about even. 17 -inch or larger rano. "As a result the Commission in favor up to 21 -inch pictures." pects of receiver sales. 17 -inch ta-may not and does not prescribe ten calls to listeners per week dur- ble models popular. Not many callswhat may or may not go out over ing a two -month period. Each year, DALLAS:"Receiversalesim-for 20 -inch pictures." the air. And I am sure that you at the end of the period written re-proving. 17 -inch table and 19 andCHICAGO: "Sales situation fairwould agree that that's as it should ports would be given the station20 -inch console models most popu-to good. Pickups noted in certainbe." manager.Inturnthemanagerlar." areas especially where new apart- But Coy expressed belief that the would write each listener whose LOS ANGELES: "Prospects forment buildings have gone up. Tablecomplaint filed by Morano "does views on programming were obtain-receiver sales are fair to good. 17 -models-17-inch-most popularinget to the heart of the responsibility ed by the staff members. inch table and console models aboutapartments. Home sales about equalof the station licensee" and that equal in demand." in 19 and 20 -inch pictures." "the matter you complain of should NLRB Turns Down Bid NEW YORK CITY:"Slight in- ST. LOUIS: "Survey of dealersbe brought to the attention of sta- To Form Unit At WBAL-TVcreaseinbusiness noted.17 -inchindicates sales are up. 17 -inch tabletion WMCA." table models most popular." models most popular." Morano had written Coy, October 10,enclosing Washington Bureau of R.IDIO DAILY BUFFALO: "Business is slightly WASHINGTON:"Business only a copy of aletter Washington - Effortsof Localunder normal with 17 -inch sets infair. Proposed raise in salaries tofrom Bernard Yudain, managing most demand." editor of the Greenwich Time, com- 1400, IBEW, (AFL) to organize a government employees in offing isplaining that Gray had attacked him unit of non -performing members of NEW HAVEN: "Excellent busi-expected to stimulate receiver sales.on the air. Yudain advised his con- the WEAL -TV, Baltimore programness reported.16to17 -inchsets16 to 19 -inch pictures in most de-gressman that when he calleda department have been rejected byselling. No resistance because ofmand." station executive he was informed the National Labor Relations Board. that the program in question was IBEW had requested a unit of nineRadio Executives Heard Georgetown 'U' Plans "not monitored in the studio and no employees but the NLRB held that recording is made." the two floor directors and an as- At BMI Program ClinicAnti -Commie AM Series Morano told Coy that "freedom of sistant film editor, the only non - speech does not include freedom to supervisory employees in the unit (Continued from Page 1) Washington Bureau of RADIO DAILY malign individuals over the public requested by IBEW comprise anof the BMI program clinic at the Washington-Georgetown Univer-airwayswithoutanyrecordor arbitrary segment of such groupWaldorf-Astoria Hotel. sity added a new dramatic showtranscript - withno containing and do not constitute an appropri- After a brief introduction by Carlto its radio and television activitiesauthority exercised to insure good ate unit. IBEW's petition to organizeHaverlin, BMI president,atthewith the presentation Sunday, Octo-tasteand absenceofmalevolent the non -performing program em-morning session, talks followed byber 21 of the first chapter in therancor." ployees was dismissed without pre-Carleton McVarish, Mutual's man-anti -communist radio series known judice to the filing of a new petitionager of audience promotion, Elliottas "Prologue." for an appropriate time. Sanger, executive vice-president of Fight Communism WQXR, N. Y., and Doris Corwith, "Prologue," which will be broad- Cooperation supervisor oftalks and religiouscastevery Sunday from 9:30to When the May Company, Bal- programs at NBC. 10:00 p.m. over the Liberty network timore department store, staged Annual Luncheon Afternoon Speakers and a number of independent sta- "DJ Day" last week, inviting cus- The ability of religion and spiritu-tions, is designed to fight commun- tomers to come in and get auto- Thetenthannualluncheon graphs fromtheirfavoritedisc given by Pulse this year will fea- al comfort to promote radio was em-ism by examining and exposing the phasizedbyWallaceC.Spears,red menace through the drama. jockeys, WBAL's Galen Fromme ture Murray B. Grabhorn, man- found himselfstationedinthe aging director of the National As- vice-president of James McCutch- The hard hitting series of plays eon, at a special luncheon address. bargainbasementbehindthe sociation of Radio and Television takesitstitle from the quotation lingeriecounter,where StationRepresentatives,speak- Afternoon speakers included Walter"The Past is Prologue-Study the ladies ing on "The Importance of Audi- Haase,managerandsecretary,Past," whichisascribed on the callerswere few.AlRossof ence Research to National Spot." WDRC,Hartford, Conn.;JimArchives Building in Washington. WBAL, more favorably stationed The Luncheon will be held today Brown, manager of radio and TVThe quotation becomes the keynote onthethirdfloor,solvedthe at the Hotel Biltmore. Itwill be promotion and publicity, BBD&O;of the dramatic programs, for each problembyaskingcustomers: attended by leading advertising Michael Hanna, general manager ofof the dramas takes its theme from "Have you seen Galen Fromme; agency, advertisers and broad- WHCU,Ithaca, New York,andthe pages of history. he's downstairs in ladies' under- casting figures. Joseph T. Connolly, vice-president The format for the series calls for wear." From thenon, Fromme in charge of programs, WCAU, Phil-four subdivisions in thirteen week was mobbed. adelphia. cycles. Wednesday, October 24, 1951 5 RADIO DAILY-TELEVISION DAILY

Advertising Agency News And NotesFrom Here And There

MIKE J A B L O N S,ofGains - C.J. HERRICK ASSOCIATES DANIEL P. WEINIG has been OTTO KLEPPNER, head of the borough Associates, has beenhave been appointed by the Barclayappointed to the radio sales staff ofK 1 e p p n e r Company Advertising named director of radio and tele-Knitwear Company, Inc. for an ex-the Katz Agency, assigned to theAgency, will be speaker at the Ad- panded campaign. New York office. Since 1947, Weinigvertising and Selling Course con- visionexploita- has been with WELI, New Haven;ducted by the Advertising Club of tion for the Her- New York, on Thursday. His sub- aldTribune W. T. OWENS, public relationsand priortothat, he was with director of Tube Turns, Inc., Louis-WLEU, Erie,Pa.,and hasalsoject will be "The Social and Eco- Fresh Air Fund. nomic Place of Advertising." Jablons, w h o ville, has been elected governor ofserved as public relations director handled the ra- the Fifth District of the Advertisingof WYBC, radio stationof Yale dio -TV a cti v- Federation of America, at the recentUniversity. KATZ AGENCY has been ap- ities of the fund convention in Columbus, 0. Other pointed national advertising repre- for the Summer officers include first lieutenant gov- DOYLE, KITCHEN AND MC-sentativefor WOOD -TV,Grand ernor, Roger C. Fleming, director ofCORMICK AGENCY announcesRapids, Mich., effective Oct. 20. The campaigns of of accountof 1950and 1951, advertising and public relations ofresignation the station is the only TV outlet in that will co-ordinate theAllisonDivisionofGeneralCharles Pfizer and Company, Inc.,city and is affiliated with all four all radio -TV and Motors, Indianapolis; second lieu-Brooklyn, effective Dec. 31. TV webs. special events tenantgovernor,EllisPerlman, programsfor ColemanTodd andAssociates, BUCHANAN-THOMAS ADVER- COURTLAND D. FERGUSON the fund. Dur- Mansfield, O.; and secretary -treas-TISING AGENCY, Omaha, is ready-ADVERTISING AGENCY, will di- ing the past two JAKONS urer, G. Patricia Wagner, of Doe -ing an extensive 1952 campaign forrect promotion for the King Kone years, various New York radio andAnderson Advertising, Louisville. Jolly Time Pop Corn, which willCorporation.Initial campaign for television stations have held special use newspapers as the core of thethefirm'sproduct,Old London Fresh Air Fund days, during which PRICE, ROBINSON ANDpromotion, supplemented by otherSandwiches, will be started imme- all programs and station break an-FRANK, INC. has been named bymedia. diately in New York, using news- nouncements were devoted to theReynolds Metals Company, for ad- papers and television. work done by the fund. Jablonsvertisinginthe pigment market, R.T. O'CONNELL COMPANY will be assisted in his new capacityeffective Jan. 1. will direct advertising for the Atlas ALPHA DELTA SIGMA, profes- at the fund by Miss Jane Mead, PlywoodCorporation,Boston.sional advertising fraternity, went formerly with the United StatesMILLER ASSOCIATES will di-George Lafiin Miller is account ex-in a group advertising to give blood mission to the United Nations. rect promotion for the Sherry -Lynnecutive. at the Red Cross Blood Donor Cen- Buying Office ready-to-wear shops, ter, 70 W. 40th St., New York. CHURCH ATTENDANCE DRIVENatlynn Originals and Gaynor Ju- GORDON BAIRD ASSOCIATES was planned by members of all re-nior Dresses, Inc. have added the following accounts: ligious faiths at a special meeting Health Insurance Plan of GreaterMade Sales Co-ordinator Monday at the Advertising Club, FREDERICK - CLINTON COM-New York, Rising Paper Company Minneapolis -St. Paul-Theap- to spur the Religion in American been named by the Lock -of Housatonic, Mass.; Creative Plas-pointment of Richard A. Jensen, Life movement, of which Charles E.wedge Shoe Corporation, Columbus,tics, Inc., of Stony Brook, N. Y.; andformer local sales coordinator for Wilson, directorof the Officeof0. R. S. Buckbinder is account ex-Master Video Systems, Inc. WTCN and WTCN-TV, as national Defense Mobilization, is national layecutive. sales coordinator for four North- chairman. BEESON-REICHERT, INC. is thewest stations and one TV station, MARY ELLEN CHURCH hasnew name of the former Beeson -was announced by Robert B. Rid - KIRK L. BILLINGS has been ap-been appointed advertising managerFaller -Reichert Agency. Arthurder, general manager of Ridder Ra- pointedadvertisingdirectoroffor United States Time Corp., manu-Reichert is the newly elected presi-dio Stations, and F. Van Konynen- Emerson Drug Company, manufac-facturersof Timex and Ingersolldent, succeeding John 0. Munn whoberg,vice-presidentandgeneral turer of Bromo-Seltzer. watches. Miss Church was formerlyhas been named vice-chairman. manager of WTCN and WTCN-TV. with Street and Smith Publications. Jensen will now represent WDSM, DAVID S. HOGMER,former DON HARRINGTON ASSOCI-Duluth -Superior;KILO, Grand space director at the Duane Jones TOM R. TALMADGE has beenATES has been appointed by Lugen,Forks, N.D.; KSDN, Aberdeen, S.D.; Agency, has joined Grey Advertis-promoted to assistant sales managerInc., opticians. WTCN and WTCN-TV on a national ing Agency as director of space andof the Packard -Bell Company. saleslevel, working closely with media. KENNETH E. NELSON has join-national representatives of the four WALTER J. ANDREE, director ofed the staff of G. M. Basford Com-stations and one TV station. REG EVANS has been namedmerchandisingofMorey, Hummpany as an account manager. He vice-president of Ad -Film Distrib-and Johnstone Advertising Agency,was formerly promotion manager of utors, Inc. has been elected a vice-president. Power, a McGraw-Hill publication. NEW HAVEN CLOCK AND ROBERT J. ASHERMAN has been GEYER, NEWELL AND GAN- WATCH COMPANY is launchingmade production manager of VisualGER AGENCY has launched one of the last advertising campaign in itsMedia, Inc. the largest advertising campaigns 134 -year history for the Christmas in the history of Knox Hat Com- season. ROBERT SIMPSON has joinedpany. Erwin, Wasey and Company, Inc., MONROE GREENTHAL COM-as director of television production. DAYTON RUBBER COMPANY PANY, INC. has been named by theHe previously was executive pro-has started a $250,000 special Christ- Bilnor Corporation of Maspeth, L. I.,ducer of TV at Geyer, Newell andmas sales campaign. for plastic wading pools and toys.Ganger Agency. For two years be- The Greenthal agency is resigningfore that, he had' been on the direc- B. T. BABBITT, INC. announces on Nov. 1 the account of Doughboytorial staff of CBS -TV, and previ-the resignation of Robert Brenner oi atv"61 Industries, toy manufacturer. ously was directorof radio andas director of advertising and mer- motion pictures for Young and Ru-chandising. tte roar you can pick out each bicam in Canada. individual voice with Why buy 2 or more... SYBIL RICKLESS has joined the NATIONAL VALENTINE'S DAYPublic relationsdepartmentof CLEAN SOUND COUNCIL is planning an extensiveGrant Advertising Agency. She for- do 1 big sales.job promotion drive to increase sales onmerly was with WERC, Erie, Pa. on"RADIO BALTIMORE" all kinds of merchandise. CHARLES DALLAS REACH recording JAMES A. GILRUTH has beenCOMPANY is currently preparing by ulton Contact a special Christmas campaign for appointed advertising and sales pro- EDWARD the L. E. Waterman Company, foun- 80 WEST 40th ST. N. Y. 18 PETRY CO. motion manager of the Atlas Pow - LAckawanna 4-1803 WHAL I der Company. Wilmington, Del. tain pen manufacturer. Wednesday, October 24, 1951 7 RADIO DAILY -TELEVISION DAILY

TV Reviews**TELE TOPICS NEW BUSINESS WCBS-TV: Young and Rubicam RTUR 0 TOSCANINI'S opening concert with the NBC Symphony Orchestrahas negotiated for seven weeks of Probably the best example of in- Wednesday and Friday participa- teresting integration of filmina"will be simulcast, Saturday, Nov. 3, at 6:30 p.m. from Carnegie Hall. The half-hour program was produced onoccasion will mark Toscanini's first appearance on TV since April. 1949. Programtions in the "Margaret Arlen Pro- will open with the "North Star Overture," infrequently played opus by Meyer -gram" for the Personal Products Co. NBC's "Battle Report" Sunday 3:00 in C. Minor"on behalf of Co-Ets. Other new busi- to3:30p.m., when Secretaryofbeer. Major selection on the concert will be the "Symphony No. 1 ness includes Wayne County Pro- State Dean Acheson answered ques-by Brahms. Radio producer of the concerts is Don Gillis. Douglas Rodgers will be television director for the program with Ben Grauer acting as narruior. duceCompany,applesauce,26 tionsontheStateDepartment's p.m.Thursday foreign policy and the war in Korea. weeksof 11:10 TODAY'S TV PERSONALITY: ROBERT FRYER, currently assistant to Worthing-announcements, through Rose -Mar- NBC provided film clips of the man - Corp., 26 on -the -street directing questions to ton Miner in the production of "Studio One," "The Goldbergs" and "Mr. I.tin, Inc.; Wheatena fortheweeks of Tuesday and Thursday 1 the Secretary of State. Mr. AchesonMagination," over CBS -TV -way, was recently named casting director p.m. announcements,through in turn speaking from the Washing- network's television operations. Bob has been with CBS -TVBrisacher, Wheeler and Stag; and ton studios answered the questions. since January, 1949. During World War II he was a spe-Greyhound Lines, 13 weeks of 11 The use of the film clips and the cial service officer for the Army Ground Forces Replace-p.m. Friday and 10:15 o mS' tur- straightforwardanswers ofthe ment Depot at Fort Meade, Md., where he produced andday announcements, through Beau- SecretaryofState madefora directed one soldier show a week. Bob studied theatermont and Hogan, Inc.. h go. Re- smooth, informative half hour and management on a fellowship from the Rockefeller Foun-newals reported are O'Cedar Cor- demonstrated conclusively that film dation and in1946 was assistantto Richard Aldrich,poration, for Dri-Glo and Sponge and"live" programming canbe working on the casting and production of "Pygmalion,"Mops, 13 more weeks of Tuesday highlyentertainingonthe same starring Gertrude Lawrence, and "Playboy of the Westernthrough Saturday participations in program. World." which had Burgess Meredith as the star. Bob,"The Late Show" and 2:30p.m. in following seasons, was liaison between the AmericanMonday -through -Fridayannounce- and British companies of the Old Vic Theater with Laur-ments, through Young and Rubi- ence Olivier and Ralph Richardson, and also workedcam,Chicago;SunshineBiscuits, Worthington Miner who has dem- with George Abbott on "Look Ma, I'm Dancing." He alsoInc.,13 additional weeks of Mon- onstrated his capabilities as a TV produced a road tour of Zasu Pitts in "The Late Christo-day, Wednesday and Friday partici- the Shubert producer on "Studio One" on nu- FRYER pher Rand," and produced four plays at pations in the "Margaret Arlen Pro- merous other occasions again Lafayette Theater in Detroit, as well as putting in a seasongram" and 2p.m.Tuesday and scoredwithhisproduction ofat the Cape Playhouse in Dennis, Mass. and another summer as managing direc-Thursday and 12 noon Saturday an- Shakespeare's "Macbeth" on CBS -TVtor at the Ogunquit Playhouse, Me. nouncements, through Cunningham Monday night. Here was an instance * * * and Walsh; and American Cigarette where the know-how of stage set-THE forthcoming Broadway musical comedy, "Top Banana" will not only haveCompany, for Pall Mall,13 more tings, lighting and direction were TV for its theme, but will use actual ABC-TV cameras on the stage. Prior toweeks of Monday, Wednesday and as important as the artists who por-Phil Silver's initial song number, the ABC-TV test pattern will be flashed onFriday participations in "The Early trayed the roles in this immortala giant screen.... Wendell Corey will play opposite Margaret Sullavan in NoelShow," through S.S.C. and B., Inc. tragedy.CreditableperformancesCoward's "Still Life" on "Schlitz Playhouse of Stars," Friday, Oct. 26 at 9:00 KGO-TV, San Francisco:Jene were given by Charlton Heston asp.m. over CBS -TV. ... Claire Mann, "Glamour Show," WJZ-TV, seen Mondays Macbeth and Judith Evelyn as Ladyat 2:00 p.m., will give her time and talent when she presents a showing of newSales Corporation has the tab on Macbeth. The director was FranklinItalian fashions at a glamour luncheon to be held on Wednesday, Oct. 31 in thethePaulDixonShow,telecast Schaffner; set designer, Willard G.Crystal Room of the Savoy -Plaza. Program is being held for the Association forThursdays, from 10 to10:30 p.m., Levitas and Robert Giras was cred-the Help of Retarded Children, Inc. with Mrs. Vincent R. Impellitteri, Mrs. Josephwhich originates from WCPO-TV, ited with the special make -ups. A. Neff and Mrs. Dorothy Clark Norman among the patronesses. Among theCincinnati. models donating their services will be Loris Peterson, Nadia Paterson and the WFIL-TV, Philadelphia:"Gretz new Miss Rheingold, Anne Hogan.... Coverage of last week's American LegionCavalcade of Girls," one of the most Convention in Miami was presented to local viewers as a public service byambitious TV programs everto Boxing from St. Nick's or West-WTVJ. Besides carrying the speeches of Gen. MacArthur, Robert A. Lovett, Cecilair in Philadelphia, bowed in on chester Center may be entertainingB. DeMille and Mrs. Anna Rosenberg, the station also covered the parade inOct. 4, at 11:30 p.m., under sponsor- to fight fans but a bit boring fromboth afternoon and evening segments. ship of the William Gretz Brewing the standpoint of camera coverage * * * Company. Format of the show is and commentary. It seems that the PENING luncheon today of the American Television Society, Inc., to be heldbuilt around localgirlsalthough fight commentaries have fallen into in the grand ballroom of the Hotel Roosevelt, will hear from Paul Raibourn,variety acts and other live talent a routine rutof giving the pastvice-president of Paramount Pictures Corp., and chairman of the board, Interna-air in Philadelphia, bowed in on accomplishmentsofboxersandtional Telemeter Corp. and Robert H. O'Brien, secretary -treasurer, United Para-long stanza. Agency is Seberhagen, referringto themastheirsec-mount Theaters on the subject "To Pay Or Not To Pay." WCBS-TV will telecastInc. Program is produced by Phil ondsworkoverthembetweenthe popular Roller Derby on Saturdays, live, from the Teaneck, N.J. Armory.Edwards and Associates, New York. rounds. Often the cameras give youstarting with the scheduled contest between the Jersey Jolters and the Philadel- WDTV, Pittsburgh: INS-Telenews a good rear view of a bald-headedphia Pan -Jets, Saturday. Oct. 27, from 3:00 to 5:30 p.m. The program replacesWorld Report, with Clete Roberts, second instead of the principal. Whythe station's scheduled color football games. Announcement of the new schedulehas been purchased by the Sun not vary the coverage for a change?was made by Leo Seltzer, president of the Roller Derby Associates.... TheDrug Company, for telecasting Mon- Afterall,televisingofboxingChateau Martin Fashion Revue, via WPIX, Saturdays, at 8:15 p.m. has beendays,WednesdaysandFridays, matches is one of the older pre-much improved by the presence of Jean Alexander as commentator. Sid Robbinsstarting Oct. 1. sentations. Experiments have beenproduces the stanza with Lou Florence directing. ... For late Sunday viewers. madetodevelopfightcoverageHarvey Marlowe's dramatic series "Trapped," WOR-TV at 10:00 p.m. is a rec- WABD, N. Y.: One -minute par- techniques and certainly the presentommendation. ... Look magazine, out yesterday, seems to have gone TV -wise.ticipations by Caro, Inc. and Hair stereotyped methods cannot be theIn addition to highlighting, "Mary Sinclair: Her Way Is Up," the mag alsoStylist, Inc. on the "Ethel Thorsen best. Room exists for improvementpresents the second installment of Leo Rosten's profile on Red Skelton "I DoodShow" began for 13 weeks on Oct. and must be found. Maybe some hu-It!" plus the debunking of triskaidekaphobia (fear of 13) and other superstitions15 and Oct. 16 respectively. Caro man interest character studies ofat the Silvermine Guild of Artists ball, by TV actresses Elaine Stewart and Jotakes the 60 -second participation for fight fans or dressing room scuttle -Sullivan. . .. Tommy Greenhow has joined Frederic W. Ziv Company, handlingMondays, Wednesdays, and Fridays. but would improve the shows pro-talent and new program development on the West Coast. He comes from FamousHair Stylist joins on Tuesdays to gram -wise. Artists Corporation. Fridays.

"CITY WITHOUT MEN" *UNITY*--- A Major Presentation Starring Linda Darnell, Glenda Farrell , TELEVISION CORP. roPs nit; 1501 B'WAY.. H . Y. C. 18 and an All -Star Cast LOngacre 4-8234_ thel Paige Hotel Edison 228 West 47thq44. Wednesday, 'October 24, 1951 I or 91/46,4 0DAILY-TELEVISION DAILY

RCA Displays Five NETWORK SONG FAVORITES New TV Company Color TV Tubes The top 30 songs of the week (more in case of ties), based Formed On Coast on the copyrighted Audience Coverage Index Survey of , Popular Music broadcast over Radio Networks. Published (Continued from Page 1) (Continued from Page 1) by the Office of Research, Inc., Dr. John Peatman, Director. controlled by Small. Number among search andengineeringdevelop- Survey Week of October 12 -October 18 the Small pictures available for TV ment, yesterday at a special press are Last of the Mohicans, Count of conference held in the RCA Exhibi- TITLE PUBLISHER Monte Cristo, Twin Beds, Man in tion Hall. A Ghost Of A Chance Mills the Iron Mask, My Son, My Son As presented by Dr. Engstrom and and Brewster's Millions. explained by E. W. Herold, member A Kiss To Build A Dream On Miller And So To Sleep Again Paxton New York offices will be estab- of the staff at the David Sarnoff lishedwithShupertincharge. Research Center of RCA, Princeton, Because Of You Broadcast Music Shupert recently resigned as vice- NewJersey,theexhibitcon- Bela Bimba Goday president of Paramount Television sisted of five types of tricolor tubes, each capable of operation on all Blow Blow Winds Of The Sea Lion Productions, Inc., to become asso- Blue Velvet Meridian ciated with Small and Lesser in the known television systems, as well new firm. as the field sequential method and Cold Cold Heart Acuff -Rose standard black -and -white. Deep Night Advanced New Appointments Made Papers Published Detour Hill & Range Coincident with the publication For All We Know Feist By CBS In N. Y. -Hollywood ofelevenpapersexplainingthe RCA system of color -TV, in the Getting To Know You Williamson Appointment of Kenneth L. special October issue of Proceedings Got Her Off My Hands Harms Yourd as director of business af- of the IRE, yesterday, Dr. Engstrom Here Comes The Fattest Man In Town Life fairs and of John F. Meyers as di- revealed that RCA was ready to I Get Ideas Hill & Range rector of business affairs in Holly- proceed in asking FCC approval for wood, were announced for the CBS the corporation's color system, up I Love The Sunshine Of Your Smile Johnstone-Montei radio by James M. Seward, admin- until the Defense Mobilizer Charles I Ran All The Way Home Laurel istrative vice-president, CBS radio E. Wilson, last Friday, asked cessa- In The Cool Cool Cool Of Tha Evening Burke -Van Heusen & Assoc. division. tion of color -TV operations. Even It's All In The Game Witmark Yourdiscurrently directorof with the scheduled procedure, Dr. businessaffairs, network program Engstrom explained,it would be Just A Moment More Paramount department in Hollywood. He will from one to two years before RCA My Dream Christmas Life come to New York shortly to as- color would be available to the Old Soft Shoe Shapiro -Bernstein sume his new duties. He joined CBS public, thatis,if the corporation Painting The Clouds With Sunshine Witmark in 1941 as Washington attorney and was granted FCC approval. assistant director of the network's The five types of color -TV, on Shanghai Advanced Washington office. exhibit,illustratedbasicdesigns (It'sNo) Sin Algonquin John F. Meyers joined the net- covering a wide range of principles. Undecided Leeds work in January, 1951, in the ca- Dr. Engstrom said that RCA re- pacity of assistant, business affairs, search scientists have studied and Up And Down Mambo Life network program department, Hol- investigated many ideas and con- We Kiss In A Shadow Williamson lywood. Prior to his association with cepts of color picture tubes, includ- Wonder Why Robbins CBS Meyers had been an artists' ing those shown by companies out- World Is Waiting For The Sunrise DeSylva-Brown & Henderson representative with the Music Cor- side of RCA. He also revealed that poration of America. with RCA's approval of thetri- You'll Know Chappell At the same time Seward an- colortube,thecorporationhas nounced the appointment of Anne opened a pilot plant at Lancaster, Nelsonasassistantdirectorto Penna., which is capable of turning Meyers in Hollywood. Mrs. Nelson out 100 tubes a month for other Second Group joined CBS in 1945 as assistant to firms, plus a number kept by the the network sales service manager corporation for use in dismantling TITLE PUBLISHER and three years later was named of- and re -assembling, in order to facil- Come On -A My House Duchess fice manager of the network pro- itate new methods for assembly -line Domino Pickwick gram department in Hollywood. procedure. Don't Cry Little Girl Beacon Pilot Production NARNDInvites Entries The tube in pilot -plant production Down Yonder LaSalle was described as a three -gun tube End Of A Love Affair Duchess In Contest For Awards for either simultaneous presentation Hello Young Lovers Williamson of the three primary colors-green, Macon, Ga.-Nominations for the red and blue-as in the RCA sys- IStill See Elisa Chappell National Association of Radio News tem, or sequential presentation of IWishIWuz United Directors fourth annual competition the same colors. The tube comprises I'm Late Walt Disney for outstanding news presentation a glass plate and a metal shadow Laura Lee Plymouth are now being accepted, it was an- mask. On the plate are 600,000 small, nounced by Ben Chatfield, NARND closely -spaced phosphor dots, each Longing For You Ludlow presidentand newsdirectorof .014 inch in diameter, arranged in Loveliest Night Of The Year Robbins WMAZ, Macon. triangular groups. Behind the phos- Mary Rose Shapiro -Bernstein The 1951 awards will again be phor dot plate is the shadow mask, Maybe Its Because I Love You Too Much Berlin given in two divisions-radio and a thin metal sheet perforated with television.Both awards will be 200,000 tiny holes, and which acts More More More Remick based on outstanding presentation as a mask so that each electron Morningside Of The Mountain. Remick of news for the period of Sept. 1, beam as it scans can "see" only one Never Robbins 1950, to Sept.1,1951. dot of each color group. Rudolph The Red -Nosed Reindeer StNicholas Competing stations will be judged In response to a question as to on a report on special coverage of whether Wilson'sorder,stopping Syncopated Clock Mills one or more major news events, color -TV, would affect RCA's con- Tinkle Song Vinrob plus a report on special coverage tinuance of color research, Dr. Eng- Too Young Jefferson of community activities or prob- strom replied that if Government While You Danced Danced Danced Spitzer lems. These provisions are intended orders were not increased over the to make it possible for the judges Present, there should be no reason Copyright, 1951, Office ofResearch; Inc. to give special weight to individual why the corporation could not con- meritoriousprogramsagainsta tinue. background of general excellence. 1 EQUIPMENT

PRODUCTION

sruolos ha, Al TEN CENTS VOL. 55, NO. 23 NEW YORK, WEDNESDAY, MAY 2, 1951

RADIO, TV EYE'52 NAT'LCONVENTIONS NBC Rate ReductionPlan Ready ForAffiliates SPAC Members Theager-T1 Going Ingo 22 More Para. Houses Query G.O.P. And A decisiontoinstall theater -TV equipment in 22 houses of United Democrats For Will Meet Here Paramount Theaters was announced yesterday by Leonard H.Golden - son, UPT president. Installation willbegin shortly; operation will start All -Out Drive Tomorrow early in the Fall. Order includes 20 units from RCA, theother two being of the Paramount intermediate film type. Whencompleted, UPT will Washington Bureau of RADIO DAILY Members of the Stations have a lineup of 27 houses throughout the countryoffering theater TV. Washington - Television Planning and Advisory Com- Names and locations of the UPT theaters which will receivethe new and radio are making plans mittee of NBC will gather at installations will be decided in about three weeks, it wasrevealed yes- for the most comprehensive the network's headquarters in terday by a spokesman for the movie circuit. coverage of the 1952political New York tomorrow to dis- conventions in the history of cuss the network radio cuts the media, Bill Henry of MBS, which will be inaugurated byCanadian Advertisers OhioBroadcasters chairman of the Radio Cor- the web, if approved by the respondents Association's po- committee. At tomorrow's liticalcoveragecommittee, meetingJosephMcConnell, Meeting In Toronto To Discuss Rates (Continued on Page 4) (Continued on Page 4) Toronto-Thirty-sixth annual con- Columbus-Members of the board vention of the Association of Cana-of directors of the Ohio BroadcastersNLRB Challenges dian Advertisers this week will fea-Associationatapre - convention Seven NBC Programsture sessions on various aspects ofmeeting at the Deshler Wallick Hotel marketing andadvertising,withlast night voted that the radio rate NABET Authority television to be highlighted on theproblem was the most important Will Plug RCA Victor subject to come before the two-day final day, May 4, of the three-day TheNationalLaborRelations conference. It opens today in thesession and discussions on rate willBoard injunctionsuit against the Camden-In one of the largestRoyal York Hotel, Toronto. lead off the agenda today. The opinion of the board membersNational Association of Broadcast- block purchases of radio network Prospects of television in Canada, ingEngineersandTechnicians, nightadvertising time,the RCAwith emphasis on factors affectingisdivided regarding the affiliatesscheduled to be heard yesterday Victor Division of RCA announcedthe development of the medium andcommittee report on their efforts to theFederalDistrict ithad signedto morningat yesterday that (Continued on Page 6) (Continued on Page 5) Court House, was adjourned without sponsor sevenmajor radiopro- date pending the final determination grams each week on the full NBC of the NLRB of the issues involved. network. Participationwill beginQuaker Oats Renews UN Spokesman The adjournment is subject, how - (Continued on Page 2) On 434 Mutual Stations Begins 30 -City Tour (Continued on Page 6) 'Voice' Given Setback Chicago-QuakerOatsrenewed DorothyLewis,coordinatorofCounter Suit Filed their faith in radio as a medium byU. S. Station Relations, UN Radio, By Committee Actionsigning for 434 Mutual stations foris off today on a 10,000 -mile tour of By A. C. Nielsen Co. "Challenge of the Yukon," on Sun-30 key cities, to confer with broad- Denying all charges and institu- The Voice of America suffered adays beginning July 1 from 6:30 tocasters and civic leaders on the job setback Monday when the Senate the UN Radio is doing in reportingting counter suit for $2,250,000, A. C. Appropriations Committee concur-7 p.m., and bought the same pro - Nielsen Company served its answer red with the House in slashing the (Continued on Page 2) (Continued on Page 8) this week in the action brought by VOA funds originally asked for this Sindlinger and Company, Inc., Elec- year by 90 per cent. tronic Radio Corporation, Albert E. The State Department had asked Sindlingerand HaroldR.Reiss RCA First Quarter Earnings (Continued on Page 8) (Continued on Page 2) Highest In Company's History Bla Ines Commission Send -Off Chicago-Blame for increasing A farewell luncheon was ten- With close to one thousand stock-more than four and one-half times holders present in Studio 8-H inwhat it was ten years ago-from a unemployment in the TV -set dered by Joseph H. McConnell, level of $128,000,000 in 1940 to $586,- industry was president of NBC, at the Univer- Radio City, Brig. Gen. David Sam - manufacturing off, chairman of the board of the Ra-000.000 in 1950. He also reported that placed with the FCC by Frank sity Club to the 37 members of during the past ten years, dividends of I.B.E.W the NBC reserve unit which was dio Corporation of America presid- Darling,president activated yesterday. The special ed at the 32nd annual stockholderspaid to RCA stockholders amounted Local 1031. The union executive meeting yesterday. He revealed thatto $80,184,000, a sum which he de- chargedtheCommissionwas unit, entrained for psychological clared to be larger than that paid in Reilly, Kans., net earnings of the corporation for holding up the industry expan- duty, goes toFt. the first quarter of this year amount-this period by any other company sion by delaying theliftingof sometime this month. This is the ed to $11,901,542, highest first quar-in the world principally engaged in the"freeze" imposed on con- largestsingle networkunitto ter in the company's history. the radio business. struction of TV stations. return to service so far. Gen. Sarnoff said that the volume During the course of the two-hour of RCA business has increased to (Continued on Page 5) 2 Wednesday, May 2, 1951 RADIO DAILYTELEVISION DAILY

Wen Seven NBC Programs Vie YMtn ADD Established Feb. 9, 1937 comma comp Will Plug RCA Victor Vol. 55, No. 23 Wed., May 2, 1951 10 Cts. DOROTHY LEWIS, United Nations co-ordi- DOUG McNAMEE, director of the Margare nator ofU. S.stationrelations,today willArlen (Continued fromPage 1) JOHN W. ALICOATE : : Publisher radio program on CBS,isback from leave on a two -month tour, during which sheWashington, where he completed a two-weekthis week with the debut of two will confer with station managers, civicoffi-hitch with the Naval Reserve. FRANK BURKE Editorcialsandeducationalleaders. Firststop- new shows. Schedule will be in full MARVIN KIRSCH : Business Managertomorrow-is Pittsburgh. BERTRAM LEBHAR, JR., director of WMGMoperation by the week of May 13 and Metro -Goldwyn -Mayer RadioAttractions,when five established programs are Published daily except Saturdays, Sundays LISA SERGIO, women's commentator, todayand RAYMOND KATZ, program director,leftto be added. and Holidays at 1501 Broadway, New York,will board a United Airliner en route to Akron,yesterday for the West Coast, where they will (18), N. Y., by Radio Daily Corp., J. W. Ohio. huddle with M -G -M executives at the Culver Involved in the purchase are the Alicoate, President and Publisher; Donald M. City studios. sole sponsorship of two new half- Mersereau, Treasurer and General Manager; THEODORE C. STREIBERT,presidentof Marvin Kirsch, Vice - President; Chester B. WOR, and CEDRIC FOSTER, commentator on STUART NOVINS, formerly director of pub-hour programs, "The Private File Balm, Vice-Pres.; Charles A. Alicoate, Sec'y.WOR-Mutual, today willleave from Interna-lic affairs at KNX, Hollywood, has arrived inof Rex Saunders,"starring Rex Reentered as second class mattr, Septem-tional Airport on a three-week overseas tourNew York to take over his new duties as direc-Harrison, which debuts tonight and ber15,1950atthePostOfficeat Newand broadcastseries.They'lltakepassagetor of the Columbia network's division of dis- York, N.Y., under the Act of March 3,on the inaugural flight ofElAlIsraelAir-cussion. "RCA Victor's Musical Merry -Go- 1879. (Originally entered as second classlines.Foster will be heard Friday from Tel - Round." Co -sponsored shows are matter on April 5, 1937). Terms (PostageAviv. WALLACE H. LANCTON, radio and tele-NBC's five -show "Spring Tandem," free) United States $15.00 one year. Foreign, vision director of Jackson & Co., and SCOTT $20.00. Address all communications to Radio JUDSON BAILEY, of the CBS sports staff,YOUMANS, merchandisingmanager,areinwhich includes The $64 Question," Daily,1511 Broadway, New York,(18),today will leave for Louisville, where he willPhiladelphia conferring at KYW on promotional"TheBoston Pops Orchestra," N.Y. Phone Wisconsin7-6336,7-6337,direct the network's filming of next Saturday'splansforthe Peguot Mills, aclient of the"Screen Director's Playhouse," "The 7-6338. Cable address:Radaily, New ork.Kentucky Derby for later TV broadcast. agency. Man Called X" and "The Magnifi- WASHINGTON BUREAU cent Montague." BillBailey 'Voice' Given Setback Quaker Oats Renews Office: 1142 National Press Building Statement by Buck Telephone: Metropolitan 0823, 0824. By Committee Action On 434 Mutual Stations Walter A. Buck,vice-president Residence: 4315 Russell Ave.. Mt. Rainier. Md. and general manager of the RCA Telephone: Warfield 4462. (Continued fromPage 1) Victor Division, who made the an- WEST COAST OFFICES (Continued from Page 1) EthelRosen for $97,500,000 to build up its facili- nouncement, declared in a statement 6425 Hollywood Blvd. Phone: Gladstone 8436 ties for the beaming of the VOAgram for a Saturday series on 400issued yesterday: CHICAGO BUREAU broadcasts to other nations as partoutlets beginning July 7th, 5:30 to "The significant purchase of radio Ginny Evans, Manager ofthis country's ideological war6 p.m.(local time). The sponsoradvertising time is a reflection of Suite 3013. 333 No. Michigan Avenue also renewed its Saturday afternoonRCA Victor's continued faith in the Phone: Franklin 2.3238 with Russia. The Senate Committeeone hour show for the NOME BUREAU: John Pordlearl, LudovIslII.agreed with the House of Represen- fall andfuture and effectiveness of radio ad- PUERTO RICANBUREAU: AntonioAlfonso,tatives figure of $9,533,939 for thewinter season and will use "Man onvertising, and its ability to sell the EdIflolo Oehoa, San Juan, P. R.; P. 0. Box 3185:entire Voice program. This sum isthe Farm," over 421 stations. many advantagesof RCA Victor Tolophono: 2.2305. approximately equivalant to the sum In buying "Challenge of the Yu-radio, televisionreceivers, phono- needed to broadcast a full day'skon," Quaker Oats drops the Roygraphs and records through the me- schedule of programs for one weekRogersshowsponsorship. Thedium of the 70 million radio receiv- over a network here in the UnitedRogers show goes over the air theers in operation in American homes FINANCIAL States. latter part of June. today." (May 1) The Senate group also made an even deeper cut than the House had NEW YORK STOCK EXCHANGE in fiscal allocations for the Civil De- Net HighLow Close Chg. fense Administration, allowing only ABC 141/8 14 14 - 1/8$84,000,000 of the $403,000,000 that Admiral Corp. 23 225/8 227/8 + Vshad beenrequested.Thesetwo Am. Tel.&Tel 155 1543/4 155 + 1/8 economy actions were taken by the CBS A 315/8 31%311/2 - committee in approving a CBS B 311/2 311% 311/2 - 7/g bill to Phiko 23% 223/4 23% - 1/2provide supplementary funds for Philco pfd. 90 90 90 + 2 financing a number of Government RCA Common 19% 19 19 Stewart -Warner 183/4 185/8 183% agencies for the rest of the current Westinghouse.... 407/8 401/4 401/4 - 1/8year that ends on June 30. Westinghouse pfd..993/4 991/4 991/4 Zenith Radio 653/8647/8 65 NEW YORK CURB EXCHANGE Foster In Near East DuMont Lab. 17 16% 17 + 1/8 Beginning Friday, May 4,over Nat. Union Radio 41/2 4% 41/2 WOR, Cedric Foster will be heard OVER THE COUNTER broadcasting from the Near East and Bid Asked Stromberg-Carlson 121/2 the Mediterranean areas. Originally 14 scheduled for Monday, May 7, the over -seas broadcasts wil be heard by New WLIB Series short-waveradio from Tel -Aviv, Lorenzo Fuller, featured in "KissIsrael, on Friday, Monday and Tues- Me Kate," launched a new hour-longday, May 4, 7 and 8. show overWLIB,New York, this Subsequent broadcasts willori- week with anall-starrosterofginate from such other Mediterran- guests including Gordon Jenkins;ean news centers as Ankara, Turkey, songstress Valaida Snow and Jac-and Athens, Greece. ques Wolf and the cast of Musical Legend. The program, titled The Dine Elected To Club Larry Fuller Show, will air from 7- Josef C. Dine, director of publi- 8 p.m. Mon. -Fri., and will continuecity of NBC was elected to the board through the summer. of governors of the Overseas Press Club last week.

WFIL lif"Srrc eTC-#DI You get a lot for a little* 560 kc PHILADELPHIA STAMFORD, CONN. Sells Allof "TITGateway to New England" *MORE LISTENERS -PER -DOLLAR than any TV or radio station in Baltimore America's 3rd Market A B C Affiliate ABC Affiliate-Rep, The Katz Representative: EVERETT-M

Because*

* MORE LISTENERS THAN EVER** * (KNOXVILLE Sets -in -use at all-time high-no television competition) * BETTER SERVICE AND PROGRAMS THAN EVER** * (More for your money in every way) * HIGHER HOOPERS THAN EVER** * (Among the highers in the country) * BIGGER MARKET THAN EVER** (Station WNOXVILLE area is booming) * MORE ADVERTISERS THAN EVER** (With many waiting for vacancies) * * WNOX IS A BETTER BUY THAN EVER AND WILL BE EVEN BETTER THAN WNOX EVER TOMORROW ( July 1) 10,000 WATTS-KNOXVILLE, TENN.-990 KC

**ASK A BRANHAM MAN FOR THE PROOF AND ALL THE FACTS ABOUT THIS GREAT SCRIPPS -HOWARD RADIO STATION. *The same reasons applied when all rates were increased November 1, 1950, and again when some rates were raised April 1, 1951. 4 Wednesday, May 2, 1951 RADIO DAILY-TELEVISION DAILY

NBC Radio Rate Cuts GOP, Dems Queried Ready For Affiliates On 1952 ---Conventions (Continued from Page 1) (Continuedfrom Page 1) president of NBC, Charles R. Denny, announced yesterday. After meeting executive vice-president, and other with the convention site committees web executives will outline the rate of both the Democratic and Repub- cut plan and ask authorization to lican parties here Saturday, Henry place the reductions into effect at BySID WHITE yesterday sent letters to the four TV an early date. The plan, according networks,askingfulldetailson to reports, will involve a 10 per cent Mutt About llotaltuttan plans for covering the conventions. rate cut in both radio and TV cities. TRADE WINDS: Personnel cut -backs inthe radio depart- Henry leaves May 9 for Tulsa to In addition the web will recom- ments of NBC headquarters in New York and owned -and -operated sta- meet with the Republican National mend that AM affiliatesin some tions of the web are reported underway in an economy wave instituted Committee, which will determine on markets increase the radio rates to recently. Rumors have itthat employees are being dropped in almost May 11 the 1952 convention site and conform tocirculationexpansion date. based on recent surveys. all radio departments. .. . United Paramount TheMers reported to have around $10,000,000 ear -marked for TV development and that consider. Both Meet in Same City All Sections Represented The Democratic National Commit- The decision as to whether or not able will be spent in the advancement of theater television. . . . Policy tee will adopt the same convention the NBC pattern for rate cuts will of not televising performances of the Ringling Bros. & Barnum & Bailey be acceptable to the affiliates rests city. with a committee of broadcasters circus at the Madison Sq. Garden is reported paying offat the box- Preliminary plans call for pooling office. Circus is practically sold out for the balance cf its engagement at network facilities, although the five who represent all sections of the major AM networks are expected to country and embrace both radio and the Garden. . . . Newest deal being offered Jimmy Durante, Danny handle their own pickups, Henry TV stations. This committee is com- Thomas and the other rotating (once -a -month) comics by NBC is to do said. He has been accepted by both posed of Howard Pill, WSEA, Mont- a half-hour showevery other week nextseason. Web feels-and politicalparties asofficialliaison gomery, Ala.; Milton Greenebaum, man with the radio and TV indus- WSAM, Saginaw, Mich.; John Mur- -rightly-that audiences don't seem to be able to follow the schedule this way. Comedy has a selective audience and a comic naturally plays try in handling broadcasts and tele- phy, director of TV for Crosley casts from the floors of the two con- Broadcasting Company, Cincinnati; better when his fans know when to get him... . Carter's Pills about to ventions. C. Robert Thompson, general man- take over the sponsorship of Drew Pearson. . . . Rumors persist that Sponsorship Considered ager of WBEN, Buffalo, N. Y.; B. T. theGarroway Whitmore, general manager of show will be switched to New York... . So many feuds The question of sponsorship of the WFBC, Greenville,S.C.;Ralph going on at that TV show they oughta callit "B'way Open House of proceedings is under consideration Evans, executive vice-president of Strangers." by both parties. Central Broadcasting Company (WHO, Des Moines and WOC, Dav- enport, Iowa); Jack Harris, general Dean A. Myers, of the Columbus (0) Dispatch, com- manager of KPRC, Houston, Texas; ments on our comment about the teevee lanes being flooded with S.S. Fox, president, KDYL, Salt whodunits this summer. "Dear Sid," he notes, "they're flooded Lake City;Richard0.Dunning, now. If your prediction comes true this Summer can be classified Maryland is not president and general manager of as The Deluge. Soon as I can get some decent plans, I'm going K H Q ,Spokane,Wash.;Martin Campbell, general manager of to build an ark to ride it out until fall." WFAA, Dallas; E. R. Vadeboncoeur, ,^- just Baltimore vice-president and general manager AROUND TOWN:HarryWismer flying down to Lexington, Not by a long shot! There's of WSYR-TV, Syracuse, and Dean Ky., Friday. H'll be the Governor's guest at the Derby.. . Fitzer, general manager of WDAF- . Stork Dep't: a big, rich market in and TV, Kansas City. It's a girl (Fran) at the Ted Ashleys-and a boy (David) at the Tom around CUMBERLAND... Reddys. . . . Emil Mogul ad agency exec Chuck Rothschild knows a the second largest market in guy who writes TV horror shows under a pain name. . .. Frank White, the state. King George To Be Heard Mutual prexy, was tendered a luncheon at the Princeton Club yesterday More than 150,000 people live King George VI of England and by his network associates. The occasion was the 2nd ann'y of inthe busy tri-statearea. Sir Oliver Frank, British Ambassa- his Cumberland is its center. Only dor to the United States, will be becoming MBS president. "Mister Plus" with his prompter, Bob Schmid, radiocanreachallthese heard in a special CBS broadcast, acted as emcee. . ..Actress -songstress Beatrice Arthur's work on Bob people. WCUM alone reaches 95% of them. "Festival of Britain" Thursday, May Loewi's "Once Upon A Tune" brought her an RKOscreen offer. . . . 3. The program will be heard over Eva Gabor, after 600 performances in "The Happy Time," will leave the And get this: you can buy WCBS from 11:45 a.m. to 12 noon. spots on WCUM for as little as The Festival of Britain is a nation- Rodgers & Hammerstein hit in the middle of May to concentrateon a $4.20. If you're not already buying wide celebration in which England new half-hour teevee program. .. . Shep Fields and Snooky Lanson set WCUM, just give your Meeker man expresses its confidence in the future for May 9th Kreisler Band Stand.. . .This week's "Ellery Queen" will a ring. He'll tell you the whole amaz- and holds open house to the world. feature Viola Roache, Donald Briggs and ConstanceDowling....Paul ing story about Cumberland and Taubman, new musical director on "Dr. Christian" wirer. WCUM, the CBS station. * Ben Blue will receive a bronze plaque for being chosen East Baltimore Boy of the Year at the annual dinner of the East Baltimore Boys to be held May 10th at the Phoenix Club WFIL down there. The club, founded by advertising agency head, Joseph 560 kc PHILADELPHIA Katz, is patterned along the lines of the famous Grand Street Boys of N. Y. Operating at 560 kilocycles, -A-

WFIL's 5,000 watts provide ONCE OVER LIGHTLY: Should television be permitted to coverage equal to 100,000 tamper with the classics as written? Conrad Aiken, when he created watts at double the fre- "Mr. Arcularis,"achieved a classic because he imagined the thoughts quency...1120 kilocycles. of a man an instant before his death. However, Philco saved himfrom a fate worse than death. Well, we don't know. . . . Adrian Spies' ex- ABC Affiliate-Rep:THE KATZ AGENCY cellentscripting helps "We, the People"tostayatthetopofits A KARL F. STEINMANN ENTERPRISE, Tower class. Realty Company (Owners and operators of WCUM) Wednesday, May 2, 1951 5 RADIO DAILYTELEVISION DAILY Ouarter Earnings AGENCY NEWSCAST Ohio Broadcasters Of RCA At New High . ..personnel, sponsors and notes To Discuss Rates (Continued from Page 1) (Continued from Page 1) WILSON A. SHELTON, former GILBERTADVERTISING hashold the line on radio rate reduc- meeting Gen. Sarnoff credited tele- vice-president and copy chief ofbeen named by Poirette Corsets. tions. Some think that a war chest vision as the spearhead in establish-Dancer -Fitzgerald -Sample, Inc. has should be raised among the broad- ing the new sales records for thejoined the William Esty Company, casters to foster a campaign to pro- first quarter and said that earnings WESTERN POLICE ACADEMY, Inc. as a vice-president in the copyOakland,Cal.hasappOinted Admote the values of radio on a local were 6 per cent over the same per-department. Fried Advertising Agency. Thelevel. Others believe that Broadcast iod of a year ago. agency recently handled the Oak-Advertising Bureau should receive Afterprovidingforpreferred HEWITT, OGILVY, BENSONland Police and Firemen Pensionfull support and the industry organ- dividends,earningsper commonAND MATHER, INC. has been ap-Campaign which won by a substan-ization encouraged in its efforts to share for the quarter amounted topointed by McKettrick - Williams,tial majority in the April 17 munici-sell radio as a medium. 80 cents, compared with 75 cents perInc., women's dresses, and C. V. WilliamB.Ryan, presidentof share for the first quarter, 1950. Hathaway Company, manufacturerpal election. BAB, is scheduled to address the After mentioning that the divi-of men's and women's dress and Ohio gathering today. In his speech, dend of 50 cents per share on thesports shirts. Mrs. Lucille Goold is GEYER, NEWELL AND GAN-Ryan is expected to refer to impend- common stock, voted by the boardaccount executive for the first ac-GER, INC. report a new, broad scaleing radio network rate cuts and to on April 5, 1951, would be payablecount, and Brevoort Walden for theadvertising campaign soon to beurge the broadcast to get behind the May 28, 1951, Gen. Sarnoff declaredlatter. launched by the Zippo Manufactur-organization's activities to re -sell ra- that it is the intention of the board ing Company, Bradford, Pa. Thedio as an advertising medium. to place the common stock on a CHARLES W. HOYT COMPANYdrive includes television stations in semi-annual dividend basis and tohas been appointed to handle adver-30 key cities as well as national, Campaigns For Radio declare such dividends payable intisingfor theMyrtle Bank andbusiness executive and trade mag- Denver - Stressing the effective- May and November of each year. Tower Isle Hotels in Jamaica, Brit-azines. ness, economy and dominance of ra- Pays Tribute to Employees ish West Indies. Following a resume of 1950's op- dio media today and the bright out- REINGOLD COMPANY,INC.,look for 1951, Charles C. Bevis, Jr., erations and paying tribute to RCA's DANA C. MANNING, formerlyBoston, has been named by thegeneral manager of radio station more than 50,000 employees on theirwith Bendix Aviation Corp., hasTable Talk Pastry Company, Inc.,KOA, gave an address last Wednes- "creative efforts and craftsmanshipjoined the Jam Handy organization.Worcester, Mass., to handle an ad-day before the Advertising Club of inachieving the splendidresults vertising campaign scheduled forthe University of Colorado. It was which ourreportsreveal,"Gen. IRVINGB.LEVIN has beenMay which will include radio andhis first official speech since his ap- Sarnoff announced that since June,appointed an account executive and pointment to KOA by NBC. 1950, RCA has received an increas-made head of the radio and televi-newspapers. ing volume of Government orderssion department of Degner and As- for the design, development andsociates, Los Angeles. manufactureofradio - electronic equipment for the Armed Forces. THE HOUSE OF J. HAYDEN He further stated: "Government or-TWISS has been appointed to han- ders recently reached a volume thatdle advertising for J. B. Calva Com- For the first time in 10 years ... required conversion of some of ourpany, Minneapolis industrial engi- commercial production facilities to the manufacture of equipment forneers. KFWB is pleased to announce that national defense. Since many of the WILLIAM H. WEINTRAUB AND Government orders involve long-COMPANY, INC.hasappointed Southern California's top night-time disc -jockey show* range activity and extensive devel-Paul Munroe as executive director opment work, it is anticipated thatof radio and television production for the next two or three years sub-and Theo Gannon as director of ra- stantial portions of our facilities willdio and TV program development. the be devoted to the production of elec- tronic apparatus for all branches of LEWIS A N D GILMAN, INC., the Armed Forces. Philadelphia, will handle advertising Gene Norman Comments on TV Sales for Ocean City Manufacturing Com- Commenting on the fact that cur-pany, same city, and Montague Rod rent sales of TV receivers are belowand Reel Company, Montague City, levels established earlier in the year,Mass. show(10 12 PM) he said that among the factors con- tributing to the decline were Regu- GLENN ADVERTISING,INC., lation "W," which places a limita-Dallas -Fort Worth -Los Angeles, has is now AVAILABLE tion on consumer credit, and thebeen appointed by Compette Hosiery on a participating basis freeze which temporarily preventsMills to handle the Comette Nylons erection of additional TV stations.account. to select accounts. He also said that 93 per cent of the RCA Victor sets produced in the ALLEN G. BISHOP has joined first quarter, 1951, were 16 -inch orWarwick andLegler,Inc., New larger. York, as an account executive. He *More than twice the listenership Gen. Sarnoff also noted that whileformerly was with Ruthrauff and and four times the Sales impact of TV has advanced, last year 14,500,000Ryan, Chicago. the next show listed, according to two radio receivers were sold by the in- dustry as a whole, compared with1950, more than one-third of prono- impartial surveys. Let us show you! 11,000,000 in 1949. graph sales by RCA Victor were 45 - As to developments in UHF, Gen.rpm. Sarnoff reported that RCA had ex- He further said that NBC is ag- pended more than $2,500,000 in ex-gressively developing the art of TV ploring that medium. Turning toprogramming as a new service sup- contactKFWB color, he detailed the controversyplementing the vast coverage of ra- 5833 Fernwood Ave. which is now in the hands of thedio broadcasting. Hollywood 28, California. Supreme Court and explained to the In conclusion, Gen. Sarnoff out- stockholders the difference betweenlined the policies that govern the HEmpstead 5151 or nearest systems now proposed. operations of RCA-from research Wm. Rambeau Office. Gen. Sarnoff also revealed that asthrough manufacturing, sales, serv- of today, 55 different labels nowicing, broadcasting and world-wide carry the 45 -rpm records and that incommunications. 6 RADIO DAILY-TELEVISION DAILY Wednesday, May 2, 1951 Canadian Advertisers California Commentary NLRB Challenges Meeting In Toronto By ETHEL ROSEN NABET Authority

(Continued from Page 1) Freeman Lusk set to do a 15 -minute, once weekly, show problems to be faced in its growth, over KLAC-TV (13), starting May 3. Program, "V. (Continued from Page 1) will be described Friday afternoon I.P.,"will feature ever, to restoration to the motion by A. Davidson Dunton, chairman of interviews with well-known political personalities.... Mrs. Hal Bock,nee calendar upon five-day notice in the the board of governors, Canadian Sybil Chism, entered Hollywood Hospital over the event that the respondent, NABET, Broadcasting Corporation. "Effects week -end for surgery, expects to return as organist indulges in conduct in violation of of the Video Virus on the Human Hollywood the Taft -Hartley Act. for NBC's "One Man's Family" end of week.... Being" will be discussed by John P. According to the NLRB petition Cunningham, executive vice-presi- Edgar Bergen has invited the navy men from the Cruiser Los Angeles to the TelePrompter Equipment Cor- dent of Cunningham and Walsh, in be his guests at the May 6th broadcast-over 400 sailors with wives and poration of 270 Park Ave., N. Y. the same session. The latter will in- girl friends.... Howard Flynn opens the eyes of KMPC's listeners at rented electrical devices to prompt clude a report on the changes in the 5:30 a.m. daily with a new program of news and music. "Wake Up actors on TV shows to Calkins & social life and habits of the TV set Holden,Carlock, With Flynn." .. McClintonand owner as shown in the Videotown . PTA names KECA-TV's "Meet Your Children" out- Smith, an advertising agency putting survey made annually by the ad- standing public service program for April, 1951, show designed to solve on John Conte's "Little Show" over vertising agency for the past three problems ofchild guidance. . . .IrvingMiller and his wifeoffto NBC's TV network. The employes of years. Honolulu for a 10 -day trip. The Millers celebrated their 25th wedding Teleprompter who operated the de- ACA president Lee Trenholm will vices were members of Protection open the convention officially this anniversary last week. ...Stuart Novins was honored with a luncheon Union No. 1 of IATSE, but NABET, morning. The convention is evenly at Brittingham's the other day before taking oft for New York and his which has contract with NBC, in- divided into three separate days, new assignment with the CBS Department of Public Affairs. . . . Jack sisted that the operation of the Tele- with Wednesday devoted to educa- Benny was quest of honor at a regional conference in Salt Lake City Prompter equipment be assigned to tion, Thursday the research day and members of their union. Friday, marketing day. of the United Jewish Appeal, May 1... . John Farrow, motion picture director, has accepted the post of chairman of the stars' participation Strike Instituted Feb. 15 Dr. E. B. Hinckley, president of Theargumentresulted ina Babson Institute of Business Admin- committee and will be in charge of securing starsto appear on the NABET-called strikeat NBC on istration, will give an address on television film series, "Medicine On the March." . . . Jerry Colonna Feb. 15, 1951, and the cancellation of "Training for Industrial Statesman- makes his debut as starof theagency'scontract with Tele- ship" in the first morning session. his own television program, "The Jerry Prompter's service. However, that He will be followed by Bennett S Colonna Show," with singer Frankie Laine as guest on the premiere same day the unfair labor practice Chapple,Jr.,assistantvice-presi- telecast on KECA-TV, May 2nd....Charles S. Salik, president and charge was filed against NABET by dent of U. S. Steel Corp., who will general manager, KCBQ, San Diego, will be married May 27 to Louise TelePrompter. Since then the Tele- discuss"Advertising's Challenge -- Greven. They will take an extended honeymoon in Europe with stop- Prompter equipment on the "Little And Opportunity-Today." Show" has been operated by IATSE overs in several isles of the Caribbean.... Dan Russell, former program members without further strikes Dr. Hutchins to Speak director of KFMV and Pacific Regional Network, has ioined the program or During the Wednesday luncheon, work stoppage. at which top-level executives will staff of KFWB. A spokesman for the NLRB at the be head table guests, Dr. Robert M. Court House yesterday said that the Mike Nidorf, Jo Stafford's manager, has returned to suit would probably remain in ad- Hutchins, president of the Univer- journment as long as the NABET sity of Chicago and associate direc- New York.... Irvin B. Levin has been appointed account executive did not attempt any further viola- tor of the Ford Foundation, will be and head of the Radio and Television Departments of Degner tions of the Taft -Hartley Act. theprincipalspeaker,addressing the delegates on "Why Education and Associates.... Rex Allen, Western singing star of the CBS Has Failed." "Rex Allen Show," will make a seven --day series of one-nighters Discuss Copy Testing Economics will form the basis of on behalf of the Cancer Society Fund Drive in Nebraska, Wyoming New York Chapter of the Amer- the afternoon program, with James and Colorado.... NBC's "Dragnet," starring Jack Webb, celebrates icanMarketingAssociationwill Stewart, vice-president and general its 100th broadcast, May 3rd. Look Magazine of May 8th, willcarry have a copy testing discussion group manager of the Canadian Bank of a story on "Dr. Christian's Prize Patients," dealing with the win- tomorrow at12:15attheHotel Commerce, speaking on "The Cana- Shelton.SpeakerwillbeHenry dian Climate," followed by Dr. J. S. ners of the annual Dr. Christian Award script contest.... Nego- Godfrey, copy and media research Petrie, research director for the Ca- tiations are under way for Jo Stafford to play the London Palla- director of J. Walter Thompson, Inc., nadian Tax Foundation, giving an dium this summer, and, while in the British capital to transcribe who will evaluate "National Adver- address on "The Impact of New tising Via Direct Mail," in present- Taxes on Marketing." 52 half-hour radio shows for European distribution. ing the story of a continuing series Thursday morning research ses-Self -Service Meats"; Henry King. of studies by the Ford Motor Com- sion will feature Eric M. Wilson, ad-research manager, Cockfield, BrownWoman Commentator pany and J. Walter Thompson. vertising director of the Montrealand Co., Ltd., on "Market Research Signed By MBS NetworkMeeting of the chapter will be Star, in an address on "I See by theHelps Bring Tourists to Canada"; held on Thursday, May 24, when Paper"; A. W. Lehmann, managingand J. H. Sunley, sales promotion James D. Shouse, chairman of the director of the Advertising Researchmanager, American Can Company, Hazel Markel, well-known Wash-board, Crosley Broadcasting Corp., Foundation, discussing "Increasing ington woman broadcaster, has beenwilldiscuss"CertainEconomic Hamilton,on"MarketResearchsigned by Mutual to air a coast -to- theEffectivenessofAdvertisingHelps Sell Containers." Aspects of Europe and South Amer- coast radio commentary, every Sun-ica Through Research"; and H. H. Rim- Speakers on Friday morning willday at 1 p.m. over the full network, as They Relate to Our Own mer, Canadian General Electric Co.,be Samuel Cherr, vice-president andstarting May 20. Economy." Ltd., who is chairman of the Cana-merchandising directorof Young Featuring a commentary on na- dian Advertising Research Founda-and R ubic am, New York, ontionalaffairs,the leading woman tion, and Mark Napier, J. Walter"Changing Trends in Distribution";broadcaster Doodle -Doom! Thompson, Co., Ltd., Toronto, vice-and N. J. Leigh, chairman of the willalsointerview chairman of the Canadian Advertis- Washington notables and give in- --Hollywood - Hoosier, Jr., a board, Einson-Freeman, Inc., Longside stories of what goes on in the NewHampshire rooster,has ing Research Foundation, who willIsland City, N. Y., on "Ten Top Dis- discuss the topic "Validated Adver- nation's capital. In addition to her been signed by NBC here as a play Ideas and How They Grow."MBS programs, Mrs. Markel will singing -signature for Sam Hayes' tising Research Explained." Movie star George Murphy will bealso air a daily Monday through morning West Coast newscasts. Other speakers on Thursday in-the speaker at the Friday luncheon,Friday 15 -minute women's program The lucky New Englander was clude A. C. Nielsen, president of A.choosing as his topic "Motion Pic-over station WWDC, Washington, chosen by Hayes after a three C. Nielsen andCo., speaking ontures in the Battle of Ideologies." starting May 21 or sooner. Broadcast month elimination contest and is "Marketing Research in a Changing Highlight of the annual banquettime will be 12 noon or 12:15 p.m. believed to be the first of his race World"; Jack Genser, assistant gen-Friday evening will be the presen- to eral manager, Steinberg's Wholesale Former program directorof be signed by aradionet- tation of the 1950 ACA AdvertisingWTOP, Washington, CBS affiliate. work. Hoosier,Jr.is owned by Groceterias, Ltd., Montreal, onAwards. CBC commentator JohnMrs. Markel is first vice-president of Burt C. Sanders of Napa, Cal. "Market Research Helps IntroduceFisher will be the guest speaker. the Women's National Press Club. Wednesday, May 2, 1951 7 RADIO DAILY-TELEVISION DAILY

Milwaukee AM, TV Kine Pic Distributing Welcome MacArthur**TELE TOPICS** On Firm Basis: Lepore

Washington Bureau of RADIO DAILY "THE W. Somerset Maugham Theatre,- as we've said before, is a production In an address before the Society Greatest single station radio and A of such quality as to make the entire TV trade proud to be in the business.of Motion Picture and Television televisioncoverage since GeneralMonday night's show (NBC-TV, 9:30-10:30) presented what isgenerally con-Engineers yesterdayatthe Hotel Douglas MacArthur returned to thissidered Maugham's second best novel, "The Moon and Sixpence," and starredStatler, New York, Frank C. Lepore, country was presented last FridayLee J. Cobb in the leading role as Charles Strickland. In comparison with themanager of the film and kinescope by WTMJ and WTMJ-TV, the Mil-movie version of some years ago, the TV production was not as glossy butrecording operations at NBC, said waukee Journal stations, in broad-had more of the realism found in the novel. Bramwell Fletcher was at ease asthat kinescope film distribution has castingtheGeneral's triumphantDr. Coutes; Marsha Marcus as was not quite as exciting as the Ata ofwithstood the test of time and trial return to his home town. WTMJ-the movie version, but was probably better fittedfor TV. Olive Deering andby ordeal so that itis time that it TV, the only television stationinRomney Brent gave supporting performances far above the average. And Leedon long pants and take its place Wisconsin, met a major test thatJ. Cobb's performance paralleled anything he has ever done-which includesbeside its big brother, film distribu- surpassedcoverageproblemsina great many superb performances. Staged by David Alexander and directedtion, to render a real service on a MacArthur's earlier visitsto Sanby Daniel Petrie, the production made use of many good camera closeups topractical businesslike basis. Francisco, Washington, New Yorkcapitalize on Cobb's fine expression. Lepore, in pointing out the special and Chicago, where TV stations and characteristicsofkinescopefilm networkspooledequipmentand distribution,saidthatkine films manpower. TODAY'S TV Personality: Never Sets," "Stormymust be ready for delivery to sta- Done as Simulcast JERRY HORWIN, newly Weather" and several of thetions all over the U. S. in less than WTMJ and WTMJ-TV didtheappointedstoryexecutive "Goldigger" series. Jerry isa week after the live show was re- broadcast of the General's home-for CBS, is a veteran of the also the co-author of "Mycorded. At NBC, alone, this year coming as a simulcast, starting atHollywood scene where he Dear Children," whichthey shipped over 40,000 kinescope 10:45 a.m., just 15 minutes. beforespent20yearsasstory starred the late John Barry -prints to stations, using a seven -day - he arrived in a motorcade at theeditor of Universal Pictures, more,as well as severalper -week operation for kinescope Milwaukee County line, and wasidea man for David Selznick, other Broadway plays. Hisrecording. Approximately 43 hours continuous until the General's planewriter and literaryagent. most recentachievementof recorded programs are processed departed from Billy Mitchell FieldHe is regarded by many as was the novel "Tasker Mar-each week by this method. at 5:55 p.m. It was sponsored as abeing one ofthefivetop tin," screen rights to which public service feature by the Firstmen in the industry and has have beenpurchased by Cites Two Examples WisconsinNationalBank,withsoldasmanyaseight RKO. As story executive at Commenting upon the flexibility regular commercial messages omit-originalstoriesto the stu- CBS, Jerry is responsible forof Kine film distribution, Lepore ted. dios in asingle year. servicingeightofthe TVusedasexamplesawell-known All-out usage of equipment wasAmong some of his screen dramatic shows done week-weekly magazine that recorded by pressed into service, with11 TVcredits are "Rose of Wash- HORWIN ly by the network. kine special commercials of the cur- cameras in use, three field units andington Square,""The Sun rent week's cover on Monday and four microwave transmitters. One rushed these commercials to 12 sta- TV mobile unit was borrowed from tions so that they could be inserted WBKB, Chicago, with two of the"TELEVISION is a wonderful medium, offering almost unlimited possibilities," previous Thursday's pro- station's own mobile units utilized. stated Jean Hersholt, veteran actor,in an interview Monday upon hisgram, which plays the 12 stations Sound portionsofthebroadcastarrival in New York for the 10th annual radio script awards for his Dr. Christianthe following Thursday, the day the were the same on both radio andseries, on which he has starred for 14 years. Recognizing TV as a widescopedissue hits the newsstands. He also TV. The stations used a total of 28medium to foster all the creative talents, Hersholt is praiseworthy of its merits,mentioned a famous cigarette manu- microphones, 21special telephonebut openly critical of its faults, and reminds all those who are too TV -minded andfacturer's program thatistopical circuits and three shortwave units.carried away with the new medium, thatitcan by no means eclipse radioand must be played off in less than A special telephone line also fedwhich he states will always have its own very definite and specific place, noa week after the live show date. portions of the broadcast to WSAU,matter how greatly TV advances-and Hersholtisquite hopefully optimisticHowever, station time availabilities the Journal station, Wausau. about the latter. Thinking in self -terms, he uttered his preference to do TV showsfor this program are not uniform, Anunprecedentedamountofon film rather than live shows, not only for better results, but also with an eyeand prints had to be shipped sepa- manpower was put into use, withto sales outlets abroad. One TV show monthly is his idea for steady and con.rately to the stations in the shortest 45 radio and TV engineers, nine an-tinued audience interest. possible time, nouncers and 15 program directors Prior to Lepore's speech, Kendel and production personnel. Foster, of the William Ety Agency, T ACK IE LEONARD and Dagmar will get equal billing when they take overN. Y., spoke on film problems from J "Broadway Open House." late this month.. . ."The Thousand Yard Look."the point of view of the advertising Texaco Star Theater dramatization of the early stages of the Korean war, will be telecast Friday,agency. He statedthat the main Continues To Lead TVMay 11 at 9:00 p.m. EDT, over ABC -TV's "Pulitzer Prize Playhouse." Hal Boyle.problem for advertising agencies is Pulitzer -prize winning war correspondent of the AP will narrate the programreaching the 38 single station mar- Texaco Star Theater continues towhich was adapted from his dramatic dispatches from the Korean war fronts.kets with the use of kinescope films, lead in the per cent of TV homes . Free & Peters, Inc. will show their TELEscriptPresentation Technique todayand the need to build an adequate reached in program station areasat the Waldorf-Astoria at 4:15 p.m. The national representatives firm is holdingaudience with the use of kines. with a rating of 64.6 per cent of thea three-day sales clinic in New York.. . .St. John Terrell plans to use TV and Other speakers at the yesterday homes, according to the Nielsen rat-radio in connection with his "Music Circus," which opens for itsthird SummermorningsessionwereHoward ings of top TV programs for the twoseason at Lambertville, N. on June 9.... A total of 518,000 TV sets wereChinn of CBS, who spoke on the weeks ending March 24th. Otherreported in the WLW area as of April 1. The survey report was released byover-allfactorsin TV recording ratings in the top 10 and the percen-Don Miller, head of the Crosley Broadcasting Corporation's research departmentoperations; R. L. Garman, TV com- tage of homes reached are: Firesideand embraces the three areas of the company's operations. Breakdown of themittee chairman, who delivered the Theater, 50.9; Colgate Comedy Hour,figures shows that 250,000 sets are in the WLW-T, Cincinnati, area; 125,000 arecommittee report, and P. J. Herbst, 48.7;Philco TV Playhouse,48.3;inthe areaof WLW-D, Dayton, and WLW-C, Columbus, accountsfortheR. 0. Drew and S. W. Johnson, of Arthur Godfrey's Talent Scouts, 47.1;remaining 143,000 sets. .. . Salesman Arthur Godfrey will turn over partof thethe RCA Victor Division of RCA, Gillette Cavalcade(boxing),46.5;Pillsbury commercial to a Junior Achievement star salesman on the "Arthurwho discussed the electrical com- Hopalong Cassidy, 44.7; Lone Ran-Godfrey and His Friends," CBS -TV program tonight at 8:00 p.m. Sixteen -year -oldpensation and photographic mask- ger, 43.9; Mama, 43.3 and Your ShowEnrico Di Pasquale, Stuyvesant H. S. student and secretary -treasurer of Knick-ing in the improvement of contrast of Shows, 42.2. erbocker Novelties Co., a Junior Achievement Company, will sub for Arthur. and detail in televised film.

Ask toSee"M AGIC BOW" 7A*UNITY* one of the greatest filmsof all time - portraying the TELEVISION CORP. lifeof PAGAN I N IwithYEHU DI MENU H INplaying 1501 BIVAY.. N.Y.C.18 theviolinselections. Starring STEWART GRANGER. LOngacre 4-8234= E thel Paige Hotel Edison 8 Wednesday, May 2, 1951

or 6tODAILY-TELEVISION DAILY

BEHMD THE MINE COAST -TO -COAST PROMOTION rpODAY, the first day of National I Health Week, will be marked by SalesTaxDebate In N. H. WWNY Celebrates Birthday TV Aids Campaign the guest appearance of Mrs. For- Goffstown, N. H.-The sales tax Watertown, N. Y.-WWNY cele- A novel nation-wide opening by rest Adams, psychiatric technicianwas the topic of a lively debate,brated its10th birthday on Aprilmeans of a TV network program at a New Jersey State Mental Hos-which was broadcast over stations29thwithahalf-hourprogram,and many local televiewing parties pital, as "Woman of the Week" onWKBR, Manchester; WTSV, Clare-which included entertainers and sta-invariouspartsofthecountry 'Portia Faces Life,' heard over NBCmont; WTSL, Hanover, and othertion personnel who appeared on thelaunched United Cerebral Palsy's beginning at 5:15 p.m., EDT. Mrs.affiliatesrecently.Speakers wereopening broadcast 10 yearsago.drive for$5,000,000,on Saturday. Adams has been widely commendedRep.Ansel SanbornandLarryEarl R. Kelly, station manager, andProgram was tuned in to be fol- for her work at the hospital, havingPickett representing the LegislatureJames W. Higgins, assistant stationlowed with mayors, city officials and demonstrated unique ability at win-in favor of the measure, and Johnmanagerandprogramdirector,other dignitaries. ning the confidence and respect ofJ. Gaines and Med Chandler, of thewere hostsat the broadcast and Theunusualpresentationwas the patients. opposingfaction.Thediscussioncelebration. Civic leaders and localmade on the Ken Murray program One modest youngster, writing inlasted an hour. sponsors joined the entertainers andover the CBS -TV network from 8:00 for membership in "Mr. District At- staff in congratulations on a pro-to 9:00 p.m. Stars of stage and screen torney's teen-age club, remarked: Don Butler Pensacola Guest gressive decade of broadcasting inappearing on the program, included "Although I don't think I've done Miami-DonButler,emcee ofthevarioussectionsofnorthernConstance Moore, Phil Silvers, Rob- anything outstanding to rate beingWGBS' morning "Butler's Pantry,"New York State. ert Q. Lewis, Gypsy Rose Lee, Joyce an 'Honorary Mr. D. A.', please may-was one of a group of Miami busi- Mathews, Eileen Barton and Abe beIcould become a 'Harringtonnessmen flown from heretothe "Breakfast With Danny & Jim" Burrows. In many parts of the coun- Helper'? 'Harrington'is the radioPensacola Naval Air Station recent- try,televiewing parties had been D. A.'s No. 1 assistant. ly for a three-day tour of the base. Phoenix, Ariz.-Liberty has whip-arranged at which the Ken Murray Barbara Joyce, who hasdoneThey were entertained by Rear Ad-ped upafoamysouffletaggedcelebrities spoke at the local cere- every kind of role on TV, will playmiral Francis M. Hughes and Vice -"Breakfast with Danny and Jim,"monies. They include Chicago, Bos- the American Indian wife of "PierreAdmiral John D. Price. The tourwhich bows inbright and earlyton, New Orleans, Cincinnati, Cleve- Dorian," famous fur trapper, on theincluded a visit aboard the aircraftMonday morning at 9:30 and willland,Philadelphia,Camdenand Gabby Hayes show.Incidentally,carrier Monterey to observe howbe around for 30 minutes. ProgramWashington, D. C. Barbara has a rather unusual hobbyNavy fliers train. Don made a tapewill be an across-the-board deal recording from the carrier of the(Mon. -Fri.) and will feature Danny -she is learning how to be a tra- O'Neil and Jim Ameche, brother of pese artist. description of maneuvers and inter- Magicians Take Over George, Hank Sylvern's cat, whoviews with various personnel. Don. At Advertising Club has made many TV appearances on "Suspense," into the hospital. Kudos For "Safety Circus" CKNW Steps Up News Coverage ElizabethBentley,theformer Washington, D. C.-Inspector Dick New Westminster, B. C.-CKNW Blase advertising men will dis- Communist now in the employ ofMansfield, formerly of the Wash-now is broadcasting news every halfcover today that the hand is quicker the FBI, will guest on "The Kathiington Police Force, is getting com-hour. Seven years ago CKNW wentthan the eye when top masters of Norris Show." mendations for his half-hour week-on the air as the first station in thethe mystic will perform at their Jack McCoy asked a 5 -year -oldly TV show, "Safety Circus," seenDominion with news hourly on theprodigious best in the Magicians' boy on the "Live Like A Millionaire"Saturdays 5:00-5: 30 p.m. on WNBW.hour, and now is pioneering againGuild Day at the Advertising Club. show if he knew what a U. S. Sena-Show deals with safety rules forwith news on the half hour and onThe show, entitled "Modern Magic tor was. The boy replied "Of coursechildren,hassongs,art,comics,the hour 24 hours a day, seven daysatitsBest," isa preview of the I do, he is a baseball player." prizes, games and contests for thea week. The thirty -minute servicecoming hi -j inksatthe combined "Caroline Burke puts vacation in-small fry. Presented in the publiccovers all local news of the Van-conventionoftheInternational to work" is the slogan sent in byinterest, it is a carryover of Mans-couver and New Westminster areas,Brotherhood of Magicians and the a group of High School studentsfield's weekly school talks to young-using all available wire service fa-Society of American Magicians, to cilities. be held May 27-30 in New York. who have been staying after schoolsters. The show, which will be emceed just to watch her Vacation Wonder- by Julien J. Proskauer, co-founder lands travel show each weekdayCounter Suit Filed UN Spokesman of the Magician's Guild, will start at (Mon. thru Fri.). As the students By A. C. Nielsen Co. Begins 30 -City Tour1 p.m., following the noon luncheon. aptly put it, it is the easiest way to Participantsinthe show include enjoy geography. (Continued from Page 1) (Continued from Page 1) Richard C. Richards, first vice-presi- Dick Brown signed for "The Fam- dent ily Circle" with Walter Kiernan onMarch 30, 1950 against A. C. Nielsento all parts of the world the work ofthe Magician's Guildof Company and C. E. Hooper, Inc. Ori-and varied activities of the UN andAmerica; Richard DuBois, national ABC. Show will be directed by president of the Society of American George Wiest. ginal claim of the plaintiffs was forits Commissions and Agencies in damages of $2,500,000, but of thisbuilding a lasting peace. Magicians; Walter Coleman, inter- Al Helfer's broadcastsof "Thesum, $1,000,000 was summarily dis- Her tour, which opens in Pitts-n a t i o n a l president, International Game of the Day" via more than 400missed in February by order of theburgh tomorrow with a conferenceBrotherhood of Magicians; and War- stations, earns for him over 1,000U. S. District Court in Philadelphia.with broadcasters at WCAE, willren Simms, past national president pieces of fan mail a day, and hisThe answer was filed on Monday. conclude June 30. Several broad-ofboth the Magician's Guildof fans are planning on giving him an Inits counterclaim, the Nielsencasts enroute will be featured. America and the Society of Ameri- "Al Helfer Day" during the baseballCompany claimedmaliciousand To Confer with Station Officials can Magicians. season. Al certainly rates it! fraudulent conspiracy by the plain- Conferenceswithlocalstation tiffs to coerce A. C. Nielsen Com-managers, program directorsand pany into granting Sindlinger andnewsmen will present the various Will Address Ad Men Emery Aids Kiddies Company, Inc. a license to operateservices and programs available for Russell Anderson, foreign editorial Hundredsofchildreninthe under Nielsen patents at a nominallocal presentation, both from net-director of McGraw-Hill Publishing child -caring homes of New York cost and to coerce A. C. Nielsenworks direct and from UN Radio it-Co., will address a meeting of the Catholic Charities have become Company into buying out the plain-self. Mrs. Lewis will confer wihtMetropolitan Advertising Men to- "hams,"becauseoftelevision tiffs'"unsuccessful and worthlesssuch local groups as the Americannight at 118 E. 40th St. and especially Bob Emery and business" at an exorbitant price. Association of University Women, The Nielsen answer asserts thatGeneralFederationofWomen's his "Small Fry Club." For the Sindlinger and Company, Inc.,Clubs, Hadas.sah, League of Women Why buy 2or more... second straight year, New York which is now inoperative, failed "byVoters, National Federation of Bus- CatholicCharitiesandEmery reason of the inefficiency, inaccuracyinessandProfessionalWomen's have teamed up topresentto do 1 big sales job video -viewers on WABD children of the results obtained from and im-Clubs, United Council of Church from the Catholic Charities homes practicabilityof the technique ofWomen, YWCA, Rotary Clubs and on "RADIO BALTIMORE" who sing, dance, play musical audience measurement employed byeducators which are officially repre- instruments, recite and just mug the plaintiffs in their business, andsented in the United Nations by ac- Contact the camera. by reason of the inefficiency, incom-credited observers through the Non - EDWARD petence and inability of the plain-Governmental Organizations Divi- PETRY CO tiffs in the conduct of their business.sion of the UN. IVBAL SPONSORS 1 EQUIPMENT PRODUCTION fl BUSINESS I STUDIOS AGENCIES

VOL. 55, NO. 22 NEW YORK, TUESDAY, MAY 1, 1951 TEN CENTS MILLER SUPPORTS McFARLAND'S BILL Impending Rate Cuts Arouse Network Affiliates Stations Seeking Testimonial To Fellows Says FCC, Itself, Harold E. Fellows, president-elect of NARTB, will be tendered a testi- Makes Changes; Information monial luncheon by the Radio Executives Club of Boston, the Advertising From Webs Club and the Chamber of Commerce, at the Hotel Statler in Boston on Hearing Ends Tuesday, May 8th. Fellows is winding up his affairs as general manager Stationrelationsdepart- of WEEI and New England representative of CBS, before taking over Washington Bureau of RADIO DAILY ments of the four major net- the NARTB presidency in Washington on June 1st. Washington-Terming the works found it rough going Senate -passed McFarland bill yesterday as a sequel to the (S-658) the "first major over- letter from the Affiliates Com-TV On SMPE AgendaDuMont Gains Notedhaul of the Communications mittee which was sent out to Act sinceitsenactment in all network stations over the 1934," President Justin Miller signature of Paul Morency,As Convention Opens In Financial Reportofthe NARTB yesterday chairman, RADIO - TELEVISION urged immediate passage of The 69th Semi -Annual Convention Substantial gains in gross incomethe measure by the House. DAILY learned yesterday. Theof the Society of Motion Picturesas well as net profit was reported byHe testified before the House (Continued on Page 8) and Television Engineers got underthe Allen B. DuMont Laboratories, (Continued on Page 5) way yesterday morning at the HotelInc.,in the annual report to the Statler, New York, with an addressstockholders released yesterday by by Nathan D. Golden, director ofDr. Allen B. DuMont. president. NLRB vs. NABET theMotion PicturePhotographic The gross income for 1950 showedMove To Stabilize Products division of the Nationalan increase of $31,095,576, over the Production Authority. year 1949. Total gross for 1950 was In New York Today The conventionisscheduled to$76,362,665, as compared to a total of TV Receiver Sales last until May 4, during which time$45,267,089, in 1949. Washington Bureau of RADIO DAILY heavy emphasis will be laid on the The net profit in 1950 was $6,900,- Camden-In a move to strengthen Washington-An injunctionsuit,newest technicalimprovements788 after taxes and other charges andand stabilize market conditions in the outcome of which may affectmade in the television and motionnet earnings per share of commonthe television industry RCA Victor radio and TV throughout the nation, yesterday informed its distributors is scheduled to be heard at 10:30 (Continued on Page 7) (Continuedon Page 6) at a series of meetings inall TV a.m. today in the Federal District areas throughout the country that it Court, Southern Districtof NewTV 'Thaw' Not Near, NARTB And Writers is guaranteeing its current factory York, in Room 506, Federal Court Coy Tells Journalists Argue Copyright Lawprices of TV receivers until Aug. 1. (Continued on Page 2) At the same time company repre- Washington Bureau of RADIO DAILY Washington Bureau of RADIO DAILY (Continued on Page 71 United TV Announces Washington-Hopes of lifting the Washington-NARTB was pitted television freeze got a dash of coldagainst AS C A P,theAuthors'Emerson Cuts Prices New Appointmentswater from FCC Chairman WayneLeague of America and the Ameri- Coy last night when he addressedcan Book Publishers Council yester- On Entire TV Set Line Tremendous expansion of activi-the National Newspaper Promotionday in hearings before a sub -com- ties during the last 60 days by Unit-Assn., meeting here at the Ward -mittee of the House Judiciary Corn - The Emerson Radio and Phono- ed Television Programs has necessi- graphCorporationyesterdayan- tated addition of executive person- (Continuedon Page 5) (Continued on Page 4) nounced a reduction in list prices of nel,itwas announced by Gerald from $15to$145per set onits King, president. entire 1951 TV line. According to Appointment of Ken Farnsworth,TV Can Help Lift Ad BudgetsBenjamin Abrams, Emerson presi- (Continued on Page 8) CBS Sales Executive Says (Continued on Page 2) Reunion In Vienna Washington Bureau of RADIO DAILY is like "trying to make water flow Radio Affected Films shot in Vienna showing Washington-TV can be the leveruphill." Instead, Hausman advised, Failure of the transcontinental the home -coming of Robert Voge- communications line between Los ler, American executive, follow- to lift advertising budgets back intothat TV be used as a "force to in- line with the national income, Louisduceadvertiserstoexpand their Angeles and Salt Lake City last inghisrelease by Hungarian Sundaynightinterruptedthe Communists,were shownlast Hausman, CBS vice-presidentintotal advertising investment." broadcast of several ABC radio night during the John Cameron charge of sales promotion and ad- He quoted figures to show how the programs in the Rocky Mountain Swayze "Camel News Caravan" vertising, told the National News-relationship between advertising and and West Coast regions. "Black- on NBC-TV from 7:45-8 p.m. The paper Promotion Associationlastthe national income has become un- out" affected ten minutes of "Stop films, which ran for five or six night. Hausman addressed the an-balanced. Hausman pointed out that The Music," allof Walter Win- minutes, showed Vogeler in his nual convention banquet of the as-whereas the national income for chell and Loue'la Parsons and Vienna garden with his family. sociationatthe Wardman Park1929 to 1946 had increased 120 per Hotel. cent, from $87 billion to $180 billion, 10 minutes of "American Album." Selling against television, he said, (Continued on Page 6) 2 Tuesday, May 1, 1951 RADIO DAILY-TELEVISION DAILY

11511013 10511151 NLRB vs. NABET EIKE. YIfilta COMMG ADD GOMG Established Feb. 9, 1937 In New York Today Fr - Vol. 55, No. 22 Tuesday, May 1, 1951 10 Cts. WILLIAM B. RYAN, president of the BAB, LT.COL. BARNEY OLDFIELD,ofGeneral (Continuedfrom Page 1) off to Columbus to address the Ohio Broad-Eisenhower's European headquarters staff, JOHN W. ALICOATE : Publishercasters Association. visitedin New York yesterday. House, New York. The National Labor Relations Board has filed suit FRANK BURKE Editor KEN SPARNON, field representative of JOHN DERR is in Louisville making arrange- BMI,leavingforHotSpringstoattenda ments for the Columbia network's radio andagainst the National Assn. of Broad- MARVIN KIRSCH : Business Manager meeting of the Virginia Association of Broad-TV coverage of this Saturday's Derby, also tocastEngineersandTechnicians, Published daily except Saturdays, Sundayscasters. handle the Derby "preview" programs duringcharging secondary boycott in vio- and Holidays at 1501 Broadway, New York, the week. lationof (18), N. Y., by Radio Daily Corp., J. W. HAL COULTER, manager of advertising for theTaft -HartleyAct. Alicoate, President and Publisher; Donald M.the Mutual network, isin Sandusky, Ohio, on JACK BERTEL, agent for Phil Baker, is ex-George J. Bott, ,NLRB general coun- Mersereau Treasurer and General Manager;business.He'll be back tomorrow. pected from California today. sel, filed the action on complaint of Marvin Kirsch, Vice. President; Chester B. Bahn, Vice-Pres.; Charles A. Alicoate Sec'y. ED THOMAS, publicrelationsdirectorof FAY DAY, assistantresearchmanager ofTeleprompter Service.Itinvolves Geyer, Newell & Ganger, is en route from ParisCBS RadioSales,isspendingthisweekinthe NBC-TV "Little Show." Reentered as second class mattr, Septem-to Rome as a consultant to the United StatesChicago on business. ber15,1950at the PostOfficeat New According to the NLRB petition, York, N. Y., under the Act of March 3,Army. (Originally entered assecond class JEANNE WARNER,vocalist on WNBW,employees of Teleprompter Service 1879. ROLAND TRENCHARD, public relations di-Washington,D.C., iscoming "north"thisare members of IATSE. After Tele- matter on April 5, 1937). Terms (Postagerector of WAAT and WATV, Newark, N. J.,is week to sing for servicemen. free) United States $15.00 one year. Foreign,back from Miami Beach, where he spent a prompter entered intoacontract $20.00. Address all communications to Radiosix -week vacation. ELLIOTT ROOSEVELT, accompanied byhiswith Calkins & Holden, Carlock, Mc- Daily, 15 Broadway, New York,(18), wife, is in Geneva, Switzerland, making record-Clintonand Smith,Inc.,agency N.Ir.Phone Wisconsin7-6336,7.6337, LUISE RAINER arrived from Cleveland yes- ingsforradioandtelevisionbroadcastsof 7-6338. Cable address:Radaily, New ork.terday aboard a United Airliner. Mrs. Eleanor Roosevelt. handling the "Little Show," Jan. 31, WASHINGTON BUREAU NABET demanded that is members Bill Bailey Emerson Cuts Prices Kerns WMMN Manager; operatetheTeleprompterequip- Office: 1142 National Press Building ment, the NLRB stated, adding that Telephone: Metropolitan 0823, 0824. On Entire TV Set Line Succeeds Allen Haid Residence: 4315 Russell Ave., Mt. Rainier, Md. "at no time has the NLRB certified Telephone: Warfield 4482. NABET as the bargaining agent for WEST COAST OFFJCES (Continued from Page 1) J.Robert Kerns, for the past fouremployees of Teleprompter Service." EthelRosen dent, the stepisinline with ayears managing director of WLOK The argument led to a NABET- 8425 Hollywood Blvd. Phone: Gladstone 8438 similar successful move made lastin Lima, Ohio, has been appointedcalled strike at NBC, according to CHICAGO BUREAU to the same position at WMMN in Ginny Evans, M year by the company. NLRB, and .tocancellation of the Suite 3013. 333 No. Michigan Avenue "We feel that lower prices willFairmont, West Virginia. The ap-agency's option with Teleprompter Phone: Franklin 2-3238 tend to open the door to TV own-pointment, announced by Lee B.Service. Specific violation of Sec- ROME BUREAU: John radioed, Ludovlsl16. ership for the great mass of peopleWailes, vice-president in charge oftion 8(B) 4(D) of the Taft -Hartley PUERTO RICANBUREAU:AntonioAlfonso, operations Edifies Mhos, San Juan. P. R.: P. 0. Box nu:who want to buy TV receivers, but of The Fort IndustryAct is charged by the NLRB against Telephone: 2.2305. have found the amount of downCompany, is effective May 1. NABET. payment required by Regulation W Kerns succeeds Allen Haid who On April24,Judge Irving R. a deterrent to their purchase," saidhas been transferred by The FortKaufman in New York Federal Dis- Abrams. Industry Company to the position oftrictCourt,issued a show -cause The TV line which has been spe-managing director of WSAI. order and set the case for hearing. ciallypricedincludesa14 -inch LFINANCIAL(April 30) table model receiver at $149.95; a NEW YORK STOCK EXCHANGE 17 -inchtablemodelreceiverat Net $199.95; a 17 -inch console receiver High LowClose Chg. at $249.95; a 19 -inch console receiver ABC 141/2 13Ye 141/2 Admiral Corp. 23 221/2 223/4 - 1/4at $269.95, and a number of other Am. Tel. & Tel 1551/e 1543/4 1547/e models at corresponding low prices. CBS A 32 31% 311/2 CBS B Philco 231/a 23 23% - Blood Donors Respond Philco pfd. 88 88 88 RCA Common ....191/2 187/8 19 - 1/2 Anurgentrequestfromthe RCA 1st pfd. 781/4 771/2 781/4 Brooklyn Red Crossfor 0 -Type Stewart -Warner ...183/4 181/2 183/4 blood donors broadcast on two news Westinghouse.... 403/4 401/2 403/4 + Ye Zenith Radio 651/2 643/4 65 - periods by WFDR, New York FM NEW YORK CURB EXCHANGE station, Friday, brought 35 volun- DuMont Lab. 171/2 161/8 16% teers to Red Cross blood center. Hazeltine Corp. ...283/4 27% 283/4 13/4 Nat. Union Radio.. 41/2 4% 41/2 OVER THE COUNTER Bid Asked Stromberg-Carlson 121/2 14 Guest On Mohawk Show WDRC HARTFORD 4 CONNECTICUT Robert Alda, currentlystarring in "Guys and Dolls" on Broadway, WDRC-FM will be the guest of Roberta Quin- lan on the "Mohawk Showroom's" anniversary program, Wednesday, May 2. The program marks the be- ginning of the "Showroom's" third year in television, and an expansion 3ws=lst from fifteen to fifty NBC-TV net- Rot work stations. The 3 Ves . made Results Rates, WDRC 1stchoice MarketR.s You get a lot for a little* Hartford Commercial Wm. Mato, WFIL C Mgr., foravallabilities *MORE LISTENERS -PER -DOLLAR than any TV or radio station in Baltimore 560 kc PHILADELPHIA Raymer It's Not the Size... Represented by It's the Selling Power! ABC Affiliate-Rep: The Katz Agency SEE YOUR HEADLEY-REED MAN TODAY FOR THE WHOLE W -I -T -H STORY Tuesday, May 1, 1951 RADIO DAILY -TELEVISION DAILY 3 Advertising Agency News And Notes From Here And There

HEWITT, OGILVY, BENSON JOAN SINCLAIRE, radio -televi- LEWIS AND GILMAN, INC., DOYLE DANE BERNBACH, INC. AND MATHER reveal promo-sion consultant, has been appointedPhiladelphia,has beenappointedhas been appointed to handle adver- tion of Florence A. Karpowich asproductionsupervisorforPaulaadvertising and public relationstising for the American Pencil Com- space buyer on print media, and theStone -Michael Sloane Televisionagency for General Refractories Co.,pany, Hoboken, N. J. Cunningham appointment of Forence Smith asProductions. same city. and Walsh will continue to handle radio and televisiontimebuyer. the account until June 30. Miss Smith was formerly with H. B. NORMAN DAVIS, formerly asso- THE BRANHAM COMPANY has Humphrey Agency, New York andciated with Carl Byoir Associates,been appointed exclusive national MERCREADY, HANDY AND Boston. has joined Foley and Gordon, televi-sales representatives for radio sta-VAN DENBURGH have been named sion package company as office man-tion KOB andtelevisionstationby Bergen Brush Supplies, Lynd- WEXTON COMPANY will handleager. KOB-TV, effective today. Both sta-hurst, N. J. a special publication and radio cam- tions are owned and operated by the paign for Reddi Distributors, Inc. for TOM WRIGHT begins his dutiesAlbuquerqueBroadcastingCom- CANNON MILLS,throughits its product, Reddi-wip. today as vice-president and radiopany. agency, N. W. Ayer and Son, will and television director of Dundes take its first step in radio advertis- GRAND UNION COMPANY hasand Frank, Inc. He formerly was ROBERT CARLEY, former vice-ing this month with an intensive announced appointment of Eileenwith BBD&O. president of Cecil and Presbrey, Inc.,campaign of participations and spon- Bennett as advertising manager of has joined Cunningham and Walsh,sorship involving five NBC network the route department, and promo- LIGE O'BRIEN takes over todayInc.,in an executive capacity. Heprograms. The campaign involves tion of Salvatore Vitella to assistantas director of special events andalso was previously associated withsome features of NBC's Operation advertising manager of the division.New York and metropolitan areaGeyer, Newell and Ganger, Inc. andTandem, plus full sponsorship of a field representative for United Art-Donahue and Coe, Inc. daytime half-hour show, Break the HELEN HALVORSEN, who hasists. Bank on Tuesdays from 11 to 11:30 been advertising manager and fash- THE 0. L. TAYLOR COMPANYa.m.ParticipationsinTallalulah ion publicity director of Gunther WILLIAM H. WEINTRAUB ANDhas been appointed national repre-Bankhead's "Big Show," the Screen Jaeckel, Inc., will begin her duties asCOMPANY, INC. has signed a long-sentatives of radio station WCBM,Director's Playhouse, The Man copy chief of L. Bamberger andterm lease on the building now un-Baltimore, starting today. Called X starring Herbert Marshall Company, Newark, on May 14. der construction at 46 E. 53rd St. The and Phil Baker's $64 Question are new six -story structure, to be known RAY T. BAILEY, former assistantalso included. WILLIAM OGDEN, formerly withas the William H. Weintraub Build-ad manager of Borden Company's LeValley Advertising Agency, hasing, will be ready for occupancy byspecial products division, has been joined the American Broadcasting WILLIAM WARREN, JACKSON June 1. The executive staff, as welladvanced to advertising manager ofAND DELANEY AGENCY announ- Company's Central Division as anas contact and creative personnel,Borden's Dog Food. ces that its account, the Ritz Fur account executive in the networkwill remain at 488 Madison Ave. radio sales department. He replaces Salon, New York, has signed a 13 - which is to continue as permanent DEUTSCH AND SHEA, INC. hasweekcontractforparticipating William Wilson who joins Youngheadquarters for moved to larger quartersinthesponsorship on the Dean Camerson and Rubicam's Chicago office as as- Herald Tribune Building,240 W.Show, on WJZ Monday, Wednesday sistant director of radio and televi- JAMES THOMAS CHIRURG41st St. and Friday from 4:30 to 5 p.m. sion. COMPANY'S annual report shows WADE ADVERTISING AGENCYasubstantial increaseinitsnet is dissolved. All future mail shouldworth, a growth steadily maintained Your Top TV be addressed to Geoffrey Wade Ad-since the company's incorporation 13 vertising, 20 N. W. Wacker Drive,years ago. Progress during 1950 com- prisedseveral new accounts,in- Chicago 6. cluding Barium Steel, the Borden Sales opportunity GREY ADVERTISING AGENCYCompany (chemical division), Dew- is handling the special advertisingey and Alma (consumer goods divi- promotion Father's Day campaign ofsion) and the Norton Company (ab- the Phillips -Jones Corporation, man-rasive division). ufacturer of Van Heusen Shirts. H. L. ST. ONGE, assistant adver- 'CASTOR, FARRELL, CHESLEYtising managerofMartin-Senour AND CLIFFORD, INC. have beenCompany,Chicago,hasentered appointed by Royal China, Inc., Se-Army service. bring, Ohio. STORECAST CORPORATION OF ROBERT OTTO AND COMPANY,AMERICA reportspromotionof V INC., international advertising agen-Barbara Winter as area program di- cy, has moved to larger quarters atrector of the Chicago division, and Channel 7 25 W. 45th St. appointment of Arthur R. Ross as its assistant program director. MAURICE A. DEANE has been Wilmington, Del. named advertising manager of Endo Products Co., pharmaceutical firm. JOHN BLAIR AND COMPANY have been appointed station repre- In the Market which has highest JEROME PICKMAN received thesentatives of station WWDC, Wash- appointment of national director ofington, D.C. Appointment isef- income per family in the country. advertising, publicity and exploita-fective immediately. tion of Paramount Pictures Corpor- LAUGHLIN - WILSON - BAXTER ' ation. AND PEARSONS, INC. has moved NBC its New York City office to 10.E. MAKE EVERY A promotion service TV AFFILIATE to bring more lobs 40th St. A STEINMAN STATION PERFORMANCE your way. Booklets, AN AUDITION cards, campaigns promoting you ... sent to the people who LEO BURNETT CO., INC. an- Represented by count! Pricestofitpinched budgets. nouncesappointmentofWilliam Write PROMOTIONS, UNLIMITED Tyler and Andy Armstrong as vice- Box No. 128, RADIO DAILY ROBERT MEEKER ASSOCIATES 1501 Broadway New York 18, N. Y. presidents, with each heading a cre- or Phone TR. 6-163! ative group in the home office, Chi- New York LosAngeles San Francisco Chicago cago. Tuesday, May 1, 1951 4 RADIO DAILY-TELEVISION DAILY

NARTB And Writers Stockholder Meeting Argue Copyright Law Set By RCA Today The annual stockholders meeting (Continued from Page 1) of Radio Corporation of America mittee on H.R.-3589 to amend the will be held at 11 a.m., today in the Copyright Act of 1909. Herman Fink- RCA Building in New York City. elstein, general attorney of ASCAP, Business on the agenda includes the declared the bill would "remove a By SID WHITE election of four directors and the seriousinjusticetonovelists and consideration of a resolution ratify- poets arising out of developments in Man About Manhattan ... ! ing the grant of stock options to the communication her new theartofmass BIGTOWN SMALL TALK: Nancy Craigstarts chairman of the board and to the which have come into being since teevee series on WJZ-TV five -days -a -week on May 14th from 4 to 4:45 president. the enactment of the 1909 copyright feuding.. . Herb law." p.m.... Now it's Dagmar and Frank Sinatra who're "Mr. Plus" Goes To College John Schulman, counsel for the Sheldon branches out into teevee as emcee of a new weekly beauty "Mr. Plus," Mutual network's live- Authors League, said the measure and talent search program which preems on WJZ-TV Friday nite from ly,albeitinanimate,figureofa "would remedy a manifest deficiency 10:30-11:30. Show, called"Video Venus,"willselectwinners from trademark which did a lot of glad- in the copyright law of 1909 which handing at the NARTB convention presently unjustly discriminates and contestants who will be judged on the basis of personality, grace, talent and figure.... When Jack E. Leonard moves into "B'way Open House," inChicago, last night was taken works a hardship upon authors of down toN.Y.U. (Washington books, poems and other literary ma- the Kirby Stone quintet will handled the music assignment. . .. Vivian Square) by Robert Schmid, vice- terial." Blaine being sought to play the role of Sophie Tucker in "Last of the president of the web in charge of Publishers Urge Passage advertising,publicrelationsand Arthur E. Farmer, counsel for the Red Hot Mamas." ... Si Rose new head writer of Jan Murray's "Sing It . . . Ham Fisher's pals tossing him ashindig tonite at Toots promotion. For an hour, Schmid ad- publishers, urged passage of the bill Again." dressed the members of the adver- "as a matter of fairness and justice Shor's celebrating Joe Palooka's 21st birthday. . . . Lena Home nixed ising and marketing class, detailing and to close what is self -evidently a lush offer to go on "Cavalcade of Stars' " 2nd ann'y program June 1st. the life, times and experiences of a loophole in the copyright law re- Doesn't wanna leave H'wood.... Nat (King) Cole's disc of "Too Young." 'Mr. Plus," as well as his service to vealed by technological advances." the network. Vincent Wasilewski, NARTB at- on the Capitol label,is expected to be their firstmillion -platter seller torney, opposed the measure, de- since "Mona Lisa." claring "it attempts to correct one * * * inequity but compounds another." N.Y.U. downtown students votedfor ATTENTION SPONSORS He urged Congress to completely as the outstanding new comic of their yearand handed him a - overhaul the antiquated copyright PRODUCERS NETWORKS law, rather than attempt to solve to- plaque Saturday nite at the Astor. However,the uptown branch - day's problems by piece -meal legis- picked Jack Carter as their boy and are giving him a plaque lation. Friday nite at the Waldorf. Wasilewski objected particularly FOR SALE to a proposed $250 penalty which * * * * OR LEASE would be levied against broadcasters ONCE OVER LIGHTLY: The other day Ben Gross carried using any form of literary composi- a gag in his col'm to the effect that some of those Brooklyn bookies ONE OF AMERICA'S MOST BEAUTIFUL LEGITIMATE THEATERSIN tion. The proposed act might well who've been 'chirping' might make good guests on "SingItAgain." be interpreted, in its present form, LOS ANGELES, CALIF. to prevent the "reciting of a poem Wouldn't you know that an agency exec squawked on the grounds that on the floor of Congress," said the the col'm was implying that the program was employing bookies as CLASS A STEEL AND CONCRETE CONSTRUCTION NARTB counsel. guests!. .. That "Meet the Press" session with Rudolph Halley was Would Change Penalty Clause wideo at its zingiest. Incidentally, "American Forum of the Air," which BUILT 1927 He suggested elimination of the featured the other members of the Kefauver Quiz Show, paid "Meet the damage COST $1,380,000.00 $250 minimum statutory Press" the compliment of using its newsmen -asking -the -Questions tech- clause in the copyright law and sub- RECENTLY REFURBISHED AT COST OF stitution of a provision whereby the nique. . . .At the graduation exercises of the Feagin School of Drama infringer would be liable for the ac- and Radio last week, John Tillman, guest speaker for the day, advised $100,000.00 tual damages which are proved. the grads: "In television, to succeed, you mast do one of two things: HUGE STAGE-Approximately

Develop talent-or develop like Dagmar!" .. . Far be it from this Giant 4000 Sq. Ft. - 40 x 100 Stork News fan to kick a guy when he's down, but we couldn't help but get a MODERN LIGHTING EQUIPMENT Denver-Starr Yelland, Time and ifthe Giants continue to play Tempos announcer of KOA, Denver, chuckle out of Hy Gardner's crack that DRESSING ROOMS FOR COMPANY OF 100 like clowns they're likely to wind up as the summer replacement for is the father of a girl, Leslie Jean. IDEALLY SUITED FOR DRAMATIC STOCK, The baby, the Yellands' second child, "B'way Open House." . . .Writer -turned -actor Hal Block considering weighed in at seven pounds, nine doing the Paul Douglas role in a summer stock version of "Born Yes- MUSICAL SPECTACLES - or ounces. Leslie was born April 9th. terday." Hal insists he saw Faye Emerson traveling incognito the other TELEVISION p.m. She was wearing a high -necked gown. * * * PROGRAM ORIGINAIit

GOOD AUDIENCE PARTICIPATION Easy to figure out why NBC's brass is going all out with their party program in honor of Kate Smith's 20th year in LOCATION WITH GOOD radio today on the Smith -Collins NBC-TV hour. Thanks to Kate's PARKING FACILITIES and Ted's daytimer, the web has been in a constant state of cele- WFIL SEATING CAPACITY 1500 ON 2 FLOORS 560 kc PHILADELPHIA bration for the past six months and this is merely an opportunity to show appreciation for daytime TV's top rating (20 plus), top CALL OR WRITE OWNER Operating at 560 kilocycles, moneymaker (7% million yearly) and top prestige stanza. NBC's FRANK FOUCE WFIL's 5,000 watts provide "Operation Anniversary," including induction of Kate into the coverage equal fo 100,000 Radio Pioneers' Club by H. V. Kaltenborn, repeats of the two PAN AMERICA N watts at double the fre- most lavish production numbers done on the stanza, presentation TELEVISIONCORPORATION quency...1120 kilocycles. of a fantastic birthday cake by NBC veep Pat Weaver and delivery 127 SOUTH BROADWAY of acitationto Kate from Pres. Truman for "Humanitarian LOS ANGELES, CALIF. ABC Affiliate-Rep: THE KATZ AGENCY Achievement," will set the network back a tidy sum, but they TEL.: MU. 5713 MI. 1771 ain't complainin'. They know when they've got a good thing, Tuesday, May 1, 1951 5 RADIO DAILY-TELEVISION DAILY Miller Supports McFarland'sBill TV 'Thaw' Not Near, As House Group's HearingEndsCoy Tells Journalists (Continued from Page 1/ man Park Hotel, located in the Na- (Continued from Page 1) approval of these two sections "fol-evidence which a hearing examiner low closely the arguments of Com-hadexcludedbecauseimproper,tion's Capital. Interstate and Foreign Commercemissioner Robert Jones," he told themight be reoffered and accepted, Commenting that the freeze took Committee on the closing day of the by Commissioners un-effect Sept. 30, 1948, Coy said, "Much incommittee. especially work still remains to be done and hearings, which opened early "Ifa Commissioner, studying atrained in the law of evidence," April, then recessed until last week. Millerasserted."PerhapsI do not anticipate that the freeze Judge Miller said the pending billrecord in order to reach a decision,Judge will be over before fall." reaches an obscure or difficult issue,"political considerations entirely im- Broadcasters and telecasters had is the culmination of much serioussaid Judge Miller, "he is very vulner-proper tothe decision might be study by committees of both houses urged. One would suppose that theassumed that the FCC would lift of Congress and pointed out that itable to the persuasive arguments of the freeze in part, at least, as soon the Government experts who bringCommissionersthemselves,as aas final TV allocations are made. had been passed four times by theto him the ideas and philosophiesmeasure of self-protection, would Senate. He told the committee thatwhich they have developed, unchal-be the first to reject such ex parte Coy explained that the final TV S-658 will"streamline" the FCClenged over the years, in their ivoryapproaches." allocationhearings,scheduledto procedurally, insuring prompt andtowers. The proposal that each Commis-begin June 11, "may take as much efficient action on applications for sioner shall have his own legal as-as two months." The Commission, broadcast licenses and will guaran- Points to Danger of Method sistant and that a review staff, com-he added, "may need August and tee full and fair hearings and deter- "Commissioner Jones, from his ex-pletelyseparated from thestaffSeptember to study the record and minations by persons not engagedperience as a trial lawyer and legis-which participates in hearings, shallrender a final decision on its alloca- in the Commission's investigatorylator, sees at once the dangers ofbeavailabletotheCommissiontion master plan." After that the or prosecutory functions. such a method of receiving expert"comes closer to the desired end,"FCC will allow a "reasonable time, Cites Convention Resolution testimony." Judge Miller testified. perhaps as much as two months," Judge Miller told the committee Judge Miller said there may be no forfilingnewapplicationsand that the NARTB membership, at itsevidence on the point in question in Treats Section by Section amending old ones. On that basis convention last month in Chicago,the record and the Commission's ex- Judge Miller went into furtherit would be December before the adopted a resolution urging "prompt,pert might even be found to be un-technical detail, discussing the Mc-Commission could begin granting favorable consideration of S-658 byqualified to express an opinion on aFarland bill section by section andnew construction permits, he said. the House of Representatives." particular subjectifhis evidenceinterpreting it from a judicial stand- Sees 70% In UHF Passage of the bill and accom-had been offered in open hearing. point. He followed generally the Pointing out that 70 per cent of plishments of its objectives immedi- "Obviously, the broadcasters whorecommendations of Commissionersthenation'sfutureTV stations ately is of special import, said Judgeare parties in the hearing, do notJones and Hyde, both lawyers, whowould be in the UHF, Coy said Miller, in view of the fact that theeven know that the Commissioner'sopposed the Commission majority. "UHF will cover our metropolitan FCC soon is expected to lift the TVmind is being made up for him in Urging adoption of Sec. 6 regard-areas and most of the rural areas." freeze. When the thaw comes, he de-such an irregular manner," declareding renewals of license, Judge Miller Coy predicted that advertisers will clared, the Commission's work loadthe NARTB president. "Obviouslysaid "experience has shown that itfind color TV "the most powerful will be increased tremendously. Hethere is no opportunity for cross-is possible for the Commission advertising tool that has yet been told the committee that since theexamination or for hearing the otherthe renewal procedure to punish ordevised." Color, he added, "is a new bill was introduced the Commissionside of the proposition from anotherdiscipline the licensee instead of asdimension that will go far towards "has recognized the necessity forexpert.It would be shocking toa straightforward inquiry to deter-speeding the dominance of televi- some of the proposed changes, bythink that a judge might decide amine the public interest question,sion as an advertising medium. And adopting them on its own initiativesubmitted case on such an ex parterather than by proceeding againstcolor intelevisioncostsapproxi- in the form of new rules." But he him by an order of revocation." basis." Judge Miller recommended re-mately the same as black and white cautioned that the rules are "purely Sees "Fair Trial" Denied in contrast to increased costs for discretionary and self-limiting" and moving thefineand suspensioncolor in other media." "can be as easily revoked as adopt- Judge Miller told the committeeclause in the penalty section, testify- ed." it is easy to understand how a "sin-ing that the cease -and -desist and TWA -1' IVA =MA TWA Wants TVand Radio cere Commissioner," unaware of therevocationforviolationsprovide Defined dangers of receiving evidence "insufficient sanctions. He objected to He urged the committee to reportthis manner" and "anxious to getSec. 19, which would make fraud by Effective April6, TWA offers favorably the McFarland bill so thathelp in deciding his case," shouldradio a crime. Instead he suggested the procedural setup would be en-welcome such ex parte assistance.that H.R.-2948, now pending before acted into law and "placed beyond"But how far such a performancethe judiciary committee, was a bet- the power of the Commission todeparts from the 'fair trial' conceptter bill than the McFarland bill pro- change." He suggested that Congressfor which we have fought so long," insert a definition of "television" as vision. declared the witness. Leonard H. Marks, attorney for efeirikerb well as "radio," adding, "whether The procedure proposed in theWNYC, New York, opposed Sec. 8 logically or not the two words haveMcFarlandbill,hesaid,"wouldasitiscurrently written on the come to mean quite different formsbring such evidence into the open,"grounds that it might be interpreted 4 of broadcasting." yet it would "not deprive the Com- 0,9ffearson6il Judge Millerheartilyendorsed to eliminate special service authori- Sections 5 and 17 of the McFarlandmission of its benefit, but would sub-zations.Ifsuch were thecase, The only all -sleeper flights 111 jectitto proper tests of validityWNYC, which has been operating overnight to bill-his reasons for recommendingunder cross-examination and thefor 20 years, would not be permit- challenge of other expert witnesses."ted to broadcast evening hours. He LONDON and PARIS HERBERT LEROY RICE Judge Miller said a "similar situ-recommended an additionas fol- ation is involved" when Commissionlows: "However, a special service non-stop from New York AGENCY attorneys, who have investigated aauthorization may be issued to the RCA Building - Suite 1017 case, "are allowed a back -door ap-licensee of a broadcast station for a For information, see your 30 Rockefeller Plaza proach to particular Commissioners,service other than, or beyond, that travel agent or call TWA or even when such attorneys areauthorized in its existing license for LeadinglnsurorsintheRadioand permitted to argue a submitted casea period not exceeding that of its Ad% ?rtisingfieldforover 20years to the whole Commission, ex parte."existing license." Draws Analogy and overseas )Jf ALL He likened such procedure to a INSURANCE judge who permitted a party or hisWill Broadcast Baseball KINDS attorney tocometohisprivate Houston, Tex.-KATL, sports sta- We Don't "Settle" Claims- chambers to argue a submitted case,tion, announces that Steve Austin AIRLINES. We Pay Them without knowledgeoftheotherhas been selected to team up with 'RAMS WORLD party or his attorney, and withoutGus Mancuso, veteran major league EUROPE AFRICA opportunity to reply. catcher for 26 years, to bring the U3 A. Telephone: Ci. 7-1456 "Perhaps the very arguments orHouston Buff games this Summer. 6 Tuesday, May 1, 1951 RADIO DAILYTELEVISION DAILY

DuMont Gains Noted NETWORK SONG FAVORITES Hausman Gives View In Financial Report The top 30 songs of the week (more in case of ties), based On TV Advertising on the copyrighted Audience Coverage Index Survey of (Continued from Page 1) Popular Music Broadcast over Radio Networks. Published (Continued from Page 1) stock in 1950 were $2.87. This com- by the Office of Research, Inc., Dr. John Peatman, Director. pares to a net profit in 1949 of $3,- advertising budgets in1946 were $100 million less than in 1929. In re- 269,880 after taxes and other charges, Survey Week of April 20-26, 1951 with earnings per share of common lation to the national income, he stock of $1.49. TITLE PUBLISHER added, the advertising decline was In a statement, accompanying the A Penny A Kiss Shapiro -Bernstein even greater, going from 2.1per report, Dr. DuMont comments on the Aba Daba Honeymoon Feist cent. This figure rose to 2.4 per cent in 1949, and then declined last year status of the company, progress of Always You StNicholas the network and plans for the com- to 2.2 per cent, the figure it stood at pany. In part, Dr. DuMont writes: Be My Love Miller in 1941. "The year of 1950 was one of con- Beautiful Brown Eyes American "Idon't know," Hausman said, tinued expansion for the television Dear Dear Dear Goday "whether the proper relation should industry. Financial statistics for this Destination Moon Fred Fisher be the 3.6 per cent of the depression past year reflect the fact that the years or the 2.8 average of the post - company had its share of this in- Hot Canary Leeds depression years. But I do know creasedsalesand manufacturing How High The Moon Chappell that too many advertisers are still activity.It was a year that saw IApologize Crawford computing advertising on a dollars - greatly increased production from I Love The Way You Sav Goodnight Remick per -case basis. You sell so many the two new manufacturing plants I Whistle A Happy Tune cases, you spend so many dollars. which were added to our facilities Williamson The clinker in this is that they are in 1949-the East Paterson Televi- If Shapiro -Bernstein using the old-fashioned dollars to sion Receiver Plant and our All - I'll Never Know Why Bregman-Vocco-Conn sell higher -priced cases." wood Cathode-ray Tube Plant. I'm Late Walt Disney Following an analysis of how ad- "There were a number of retard- vertising budgets can be increased, It's A Lovely Day Today Berlin Hausman said that the easiest way ingfactorsduring1950. Among Loveliest Night Of The Year these were included the 10 per cent Robbins to get the increase is to accept TV manufacturers' excise tax, Regula- Make The Man Love Me T B Harms "as a new and another way of com- tion W, affecting installment sales, May The Good Lord Bless And Keep You Pickwick municating to people-not as a sub- the uncertainty over color television, Mockin' Bird Hill Southern stitute for other ways." the Korean situation and a resultant My Heart Cries For You Massey Calls Arrival Timely shortage of certain parts and mater- He stated further: "Television is ials. Finally there were an excess No One But You Harms an addition justified by the relation profits tax and an increase in the On Top of Old Smokey Folkways of advertising to the national in- rate of surtax. Despite all these dif- Roving Kind Hollis come and it comes on the scene just ficulties of the industry, we were Sparrow In The Tree Top Santly-Joy at the time when we have to sell the able to show an over-all gross in- Too Late Now output of the greatest plant in our come and net profit far exceeding Feist history. our 1949 results. When You And I Were Young Maggie Blues Mills "I hope that you will recognize it "The DuMont Television Network Where The Red Roses Grow Famous as a safeguard to your own media's continued to operate at a loss, al- Would I Love You (Love You Love You) Walt Disney position and to the entire relation of though to a considerably less extent You And Your Beautiful Eyes advertising to the economic welfare than during 1949. The number of Paramount of the country." national advertisers using our net- You Can't Tell A Lie To Your Heart Samson Touching on color TV, Hausman work facilitiesincreasedsteadily You're Just In Love Berlin stated that it will cost no more to and we see the possibility of a sub- produce or to broadcast than black- stantial profit for this division after and -white. the lifting of the freeze on new tele- Summing up he said more and vision station construction. Second Group more goods must be produced to "In planning our operation for avert shortages so that the dollar 1951 flexibility has been our key- TITLE PUBLISHER should not shrink to postage stamp note. Our plant facilities, executive Alice In Wonderland Walt Disney proportions and that to get this in- management, and working person- Any Town Is Paris Burke -Van Heusen & Assoc. creased production all out efforts nel are ready for utilization on civil- Beautiful Madness and energiesofdistributionare ian products, military production, or Advanced needed and "this means the capacity both, dependent upon the war situ- Down In Nashville Tennessee Witmark use of every available medium of ation and procurement policies in Down The Trail of Achin' Hearts Gallico communication." Washington. Through direct pur- Faithful A B C Pointing out that TV is just one chases from foreign sources in 1950, I Love You Much Too Much Leeds ofthese,although theyoungest, we were able to avoid dangerously It Is No Secret Hausman concluded by saying, "ad- unbalanced inventories." Duchess vertising is now the cheapest item The annual report lists DuMont's Jalopy Song Regent the advertiser buys, and I think it current assets at $31,087,710. Work- Lonesome Gal E H Morris becomes quickly evident that televi- ing capital is $16,953,230. My Lost Melody Pickwick sion is the most logical fulcrum any My Prayer Shapiro -Bernstein of us has to increase the use of all advertising. I believe such a course Lois Danley Never Been Kissed Saxton makes the best sense for all of us LoisLorraineDanley,wifeof Once Upon A Nickel Valando and for our national economy as Torrence Danley, manager of sales Pretty Little Bells Republic well." service of the Mutual Broadcast- Syncopated Clock ing System, died Wednesday night Mills in her home in Queens, L. I., after Tennessee Waltz Acuff -Rose WGMS Gains Told a prolonged illness. Formerly asso- Tonight Be Tender To Me Life Music Adults comprise 97 per cent of the ciated with CBS publicity depart- Too Young Jefferson audienceof WGMS, Washington, ment, Mrs. Danley was well-known What Will I Tell My Heart D. C., according to a recent analysis as a free-lance publicity agent in Ivy of Pulse, ARB and National Anal- the radio field. When Our Country Was Born Life Music ysts' report. It was also shown that Services were held on Saturday 98 per cent of the station's audience at 2 p.m. at the Campbell Funeral Copyright, 1951, Office of Research, Inc. are in families with incomes exceed- Church, New York. ing $3,000 annually, as against a city- wide average of 75 per cent. Tuesday, May 1, 1951 7 RADIO DAILY-TELEVISION DAILY

TV On SMPE Agenda To Stabilize As Convention Opens**TELETOPICS**,1MoveTV Receiver Sales

(Continued from Page 11 THE Ken Murray show on Sat. night (CBS -TV) was the latestvictim and (Continued from Page 1) picture fields. Advancements in TV accomplice in the ever recurrent plague of charity pitches in which a largesentatives at each of the meetings will be particularly stressed as thisnumber of big -name guests take a bow, toss a smile, and exit. Very few varietyassured the distributors that liCA will be the first session devoting anshows (usually those with top talent) have the courage these days to turn awayVictor will introduce no new tele- entire day to TV technological data.the free publicity of a big -name guest lineup, but for the average viewer thisvision receiver models prior to Aug- Today's program will dwell on allpolicy of having quest celebs lend only their presence to a charity pitch not onlyust 1. aspects of TV recording and repro-makes dull programming, but is also a disappointment after the avalanche of pre- The price guarantee, first of its duction. In the opening session thisprogram publicity. The lineup Saturday night for the Celebral Palsy Associationkind that RCA Victor has made morning, Howard Chinn, of the Co-included: Phil Silvers, Joyce Mathews, Kyle MacDonnell, Robert Alda, Eileensince the introduction of television, lumbia Broadcasting System, willBarton, Robert Q. Lewis, Henny Youngman, Gypsy Rose Lee. and Abe Burrows.and the assurance that present mod- discuss the over-all factors in TVThe main pitch, however, was made by Frank Sinatra, whose appeal did notelswill continue without change recording operations. At 10: 10 a.m.,include a vocal rendition. are the main points in a comprehen- Kendel Foster of the William Esty sive program presented to the dis- Agency, N. Y., will speak on theTODAY'S TV Personality: asvice-presidentofSaks -tributors as the RCA Victor market film problems from the advertising IRA A. HIRSCHMANN. Fifth Avenue and Blooming-stabilization plan. agency point of view. He will bepresident -founder of FM sta- dale Brothers, he set up the The introduction of this plan was followed by Frank LaPore, of NBC,lion WABF, which was award- firstintrastore TV system,described by Joseph B. Elliott, vice- who will speak on the distributioned a Peabody award for "out- in the latter store back inpresident in charge of RCA Victor of Kinescope films to maintain a TVstandingentertainmentin 1939. Beyond his radio andconsumer productsas"a positive network. The next discussion will bemusic for 1950," is also vi- TV interest, however, he hasmove to stabilize the dealers invest- on electrical compensation vs. pho-tallyinterestedinthe TV alsoorganizedand wasment in RCA Victor inventories in tographic masking in the improve-side of the communications chairman ofthe board ofthe face of the current slump in the ment of contrast and detail in tele-medium. In 1941 he set up trustees of the University intelevision receiver market." vised film, which will be deliveredMetropolitan Television, Inc., Exilefrom1935-37.which Under the RCA Victor stabiliza- by P. J. Herbst, R. 0. Drew and S.operating W2XMT, anex- brought to the United Statestion plan, distributors will be able W. Johnson of the RCA Victor Divi-perimental TV station and in famous scholars from Euro-to extend price guarantees to their sion, Camden, N. J. 1946, with a small group of peancountries,includingdealers on future purchases thus Fred Albin to Lecture partnerspurchasedMetro- Albert Einstein and Thomashelping to eliminate price uncertain- At 10:05 a.m. a lecture on graypolitan Broadcasting & Tele- Mann. He has also servedties which have a depressing effect scale control in video systems willvision, Inc., becoming presi- on many other boards andon sales. be given by Fred G. Albin of thedentoftheoperation.Ira HIRSCHMANN in special missions for the Hope to "Bolster Confidence" American Broadcasting System, Hol-has been vitally interested U. S. "The RCA Victor market stabili- lywood, Calif. This will be followedin TV since the days when zation plan has been undertaken" by two speeches by K. B. Benson Elliott said, "to bolster dealer con- and A. B. Ettlinger, of CBS, New AS of today the estimated number of TV sets installed in the WTML Miami,fidence in the long range stability York, who will discuss the practical area is 65,000, according to al. announcement made by Lee Ruwitch, vice-of the television market and to re- use of iconoscopes and image orthi-president and general manager of the station....Jerry Fairbanks Productionsemphasize the tangibility of RCA cons as film pickup devices. yesterday acquired "Frame for Murder," an original teleplay by Lou Lilly, forVictor values and the solid worth of For the period at 11:20 a.m., W. D.the next "Front Page Detective" video film... . Steve Allen will interviewan RCA Victor franchise. Kemp of the British BroadcastingLoren C. Easeley in connection with the latter's May Harpers magazine article, "Because we do not believe that Corp.. will speak on the Subject of"People Leave Skulls With Me," over CBS -TV at 11:30 a.m.... Admiral Cor-unreasonable price cuts, bonus offers TV recording in Great Britain. Inporation has renewed for 52 weeks, starting, May 3,itssponsorship oftheand other promotion deals have any the final morning session, F. N. Gil-8:00-8:30 p.m. portion of -Stop The Music" over ABC-TV on Thursdays. Erwinplace in an orderly and constructive lette, the chairman of the TV filmWasey & Company, Inc.is the agency....Telecasters Film Syndicate, Inc.merchandising effort, we intend to equipment committee, will deliverIs the new corporate name of the recently organized cooperative TV film syndi-follow a different course and pro- the joint R-TMA-SMPTE report ofcate formed in Chicago. Announcement ofthe name change was made bypose in their place the program pre- theequipment committee's func-Harrison Dunham, executive vice-president and general manager of the syndi-sented to our distributors today." tions for the past year. cate. First official announcement, made last week, identified the company as the In support of the price guarantee Laboratory Tour Planned Consolidated Television Broadcasters, Inc....Bill Stern, sports director of NBC,it was announced, RCA Victor plans In the afternoon members will behas been invited by Vice -Admiral Ross T. McIntire, chairman of the President'sto continue to advertise its current conducted on a tour of the BellCommittee on National Equipment for Physically Handicapped Week, to writemodels at the suggested list prices Telephone Laboratories in Murrayan article for the next issueof "Performance," monthly magazine issued bynow in effect. Hill, N. J., where they will get datathe U. S. Dept. of Labor. "People want television sets today on requirements for theater TV. just as much as they ever have," Lectures will be given by Pierre Elliott said, "the market is far from TV sets in the WOW -TV, Omaha, area reached the 77,050 mark, as of April 27,saturation and the reasons for want- Mertz, A.G. Jensen and M. W. according to the Nebraska -Iowa Electrical Council. ... Animation House, in Baldwinallof Bell Laboratories,record time, has completed the first half -minute cartoon commercial which Emiling to own a quality television re- and D. T. Wilber of the DuMontMogul Co., Inc. has had produced for Barney's clothing store. Film is being usedceiver are being strengthened con- Laboratories, Clifton, N.J.,E. C. stantly through advances in both in conjunction with TV of the Giants games. and was spearheaded by Edwinprogramming andtechnicalper- Fritts of the Eastman Kodak Co.,Rehberg, executive director of Animation House. .. . The NCAA has established Rochester, N. Y., Frank N. Gillettegeneral rules for the coming Fall football season with a plan which providesformance." and R. A. White of the Generalthat only one game shall be telecast in a receiving area. According to the plan, Precision Labs., Pleasantville, N. Y.,games telecast will be available to all networks and independent stations in New ABC Affiliate and John Kielof the Producersmuch the same manner that the World Series games are handled. ... Radio Effective May 27, WMID will re- Service Corp., Burbank, Calif. and TV talent, when employed by advertising agencies, is definitely coveredplace WFPG as the Atlantic City af- Overthreehundredengineersunder the wage and salary stabilization programs, Ola C. Cool, director of thefiliate of the American Broadcasting have registered for the conventionLabor Relations Institution, told members of the Advertising Agency FinancialCompany. Station operates with 250 and officials have high expectationsManagement Group last week. . . . The Kraft Television. Theatre will presentwatts on 1340 kc. Richard Endicott that valuable information will be"BriefCandle" by Robert Hare Powel, tomorrow nightat9:00p.m. overis president of the new ABC affiliate exchanged among members both inNBC-TV. Douglas Watson, Isobel Elsom and Mary Howard will star in the Newand David Freedmanisgeneral motion picture and TV. England set drama. Mary Howard will make her TV debut in the play. manager.

ACADEMY AWARD WINNER! Best Foreign Film of 1950 *UNITY* "WALLS OF MALAPAGA" TELEVISION CORP. The Only 1951 Award Winner Available for Television 1501 B'WAY., N. Y. C. 18 Lerng acre4-8234 E thel Paige Hotel Edison 8 228 West 47th St. Tuesday, May 1, 1951 170w Yoik,1 ,M10DAILY-TELEVISION DAILY Impending Rate Cuts California Commentary United TV Announces New Appointments Arouse Net Affiliates ByETHEL ROSEN from Page 1) (Continued from Page1) Greater Los Angeles Press Club, in association with NBC (Continued broadcasters, according to reports. and the United Press Associations, honored the Richfield Reporter on pioneer in TV sales,as the com- sought information from NBC, ABC its 20th Anniversary with a cocktail party and dinner at the Ambassa- pany's eastern sales manager, heads and' Mutual as to what to expect in thelistof new personnel. Farns- the way of rate cuts and in some in- dor Hotel, Monday, and swell entertainment was worth broke into the field originally stances threatened to withdraw as Hollywood providedbyConnieHaines, EddieBracken, as the first TV sales manager for network affiliates if rate reductions DesiArnaz,andothers,withWalterO'Keefe ABC. Since then, he has been sales were in order. Others gave the net- manager for the DuMont Network, works warning that stations would as emcee and Robert Armbruster's NBC orchestra. . . . As afol- and more recently held the same increasetheir rates on the local low-uptothedebutofParamount's "GoldenCircle"ofpromising position with Vidicam Pictures Cor- level to offset any announced net- futurestars, introduced to the press. Mondaynight. George poration in New York. work reductions. Fisher is broadcasting daily interviews with the eleven newcomers on RobertClausonasmidwestern To Increase Rates sales representative working out of . .. Austin Joscelyn, Director of Opera- In Knoxville, Tenn.. R. B. Wester- his CBS coast -to -coast program. the UTP Chicago office and Wallace gaard, general manager of WNOX, tions for CBS, in New York for conferences at network headquarters, E. Stone as southeastern sales rep- CBS affiliate, announced that the returning this first week in May. . . . Jimmy Wukeley isin New York resentative working out of Florida station would put into effect rate in- to fulfill Milton Berle and other TV and radio commitments. . . . Larry are two other new additions. Frank creases on July 1st, the date the CBS Hart II,will make his professional debut in a rolein "On With the Evans, who was formerly with NBC network cuts of from 10 to 15 per in San Francisco, has been placed in cent goes into effect. Westergaard Show." TV program which his father, Teddy Hart, will package and charge of West Coast sales and will said that radio listeningisatits in which he will star. . . . Helen Murray Hall, wins L. A. Advertising also head the UTP promotion de- highest point in the Knoxville area Women's Award for the best research project, "The Pacific Story,"in partment. and there is no television competi- which she examined Pacific Coast marketing for the period 1940-1950. Transfer Made tion. Theatre King also stated that Win Nathan, Other reports indicated that sta- . . . The Modernaires have been signed to open at the Chicago formerly in Los Angeles, has been tions in Denver, Wichita, and St. June 29. Deal calls for two weeks. . . . Bing's guests on his May 2nd transferred to the New York office Louisare contemplating ratein- show will be Fred Astaire and Teresa Brewer.. . . Lily St. Cyr made to join Alex Sherwood and Dave creases and will time the announce- 1st TV appearance on the Spade Cooley's KTLA show, April28th. Williamsassalesrepresentative. ments to coincide with network ad- William Voeller, president of Universal Recorders, to New York and Louis Teagarden, business manager justments. of Standard Radio Transcriptions, Ohio broadcasters who will gather Washingtontonegotiateradioandtelevisionproductionmatters. has taken on the added duties of tomorrow at the Deshler Wallick Robert B. Owens. Jr. arrives April 30th, to become a permanent member business manager for UTP in Chi- Hotel in Columbus for a two-day of the account executive department of Y & R.. .. The Ronald Colmans, cago. Richard J.Dorso, executive convention will discuss rates, both Nat Wolff and Charley Henry are in New York for ten days and will vice-president of UTP, will continue on a network and local level. Itis to act as liaison between production expected that the association will do one broadcast of "The Halls of Ivy" from the East, . . . Mickey and sales, and will divide his time urge its membership not to cut rates Rooney signedforexclusive 'sportcastonfullLiberty Network by between the Los Angeles, Chicago inlocal markets and to plan in- Benton Paschall, vice-president in charge of Western Division of Liberty. and New York offices. creasing their rate cards. . . . Recent visitors to Don Lee Hollywood headquarters include John Will Discuss Problem A round -up of opinion among na- Hogg. President, and Jack Williams, Program Director of affiliate KOY, Renews WCOP Sponsorship tional representatives in New York Phoenix: and Glenn Rinker, Sales Manager ofaffiliate KAFY, Bakers- Boston-Liggett - Rexall renewed yesterdayrevealedthataffiliates field.. .. sponsorshipofthe7:30-7:40a.m. throughout the country have been news Monday thru Saturday, and almost unanimous in their censure 6:15-6:30 p.m. news, Monday thru of the already announced CBS radio Friday on WCOP for the fourth con- rate cuts and also found them ap- The Herb Sonnenburg's, he's Don Lee's Sales Pro- secutive year.Inadditiontothe prehensive over the cuts expected to motion Directors, celebrating their 20th wedding anniversary. newscasts by Jack Chase, news edi- be made by other networks in the tor,Liggett-Rexallisalsoinits near future. . . . Armed Forces Radio Service shortwave crew will cover fourth year with sponsorship of the Especially important from the af- .M -G -M's invitational preeming of "Go For Broke" at the Egyp- "Bragg About Boston" show, which filiates viewpoint is the fact that the tian Theatre, May 9th. . . . Mary Pickford, Buddy Rogers and is presented across the board with spread betweenexisting .network Mal Boyd have given up the TV rights to "David Harum." They Nelson Bragg as m.c. rates and spot rates will be further widened with the contemplated re- don't want to do the series on a "live" video basis, and 20th ductions in the cost of network time. Century Fox own film rights. . . . George Allison has been ap- 5000 WATTS 1330 K.0 With the increased spread in effect, pointed director .of all media for Y & R, Los Angeles, by Ed the affiliates ask whether an attempt Smith, vice president in charge of the general advertising section. will be made to reduce the cost of . . . Benay Venuta is the next Hollywood personality to hit the spot -time, in the near future. nightclub circuit. Sy Miller has so completed a large repertoire Wedding Bells of special material for hew, . . . Bob Eisenbach, writer, producer VD Miami-Mrs. Evelyn Whaleyof and director of "At Home With Lionel Barrymore," transcribed ENGLISH JEWISH radio program, left for New York last weekend, to spend a has for many years been a most pro- WGBS' continuity department was ductive medium for alarge group of married April 14th to Gordon Cross month looking over the TV situation there. national and local advertiserswho of the University of Miami faculty recognizethevastpotentialrepre- sented by the more than600,000 in Coconut Grove. After the wed- families comprising the Jewish market ding trip, the couple willlivein in titeNew Yorkmetropolitan area Coral Gables. Distinctiveadult programming and a the loyal, Eve Arden, who has won many fashion polls as Holly- responsive audiencearc WEVD combination which national wood's best dressed woman, will meet with Will Manners due in this advertisers have found so effective week to offer Arden a syndicated newspaper column on fashion trends. and economical in maintaining a con- Before you do anything about sistentpositionofdominanceinthe Initial syndication is for 33 papers. . . . "Dark Venture," popular radio Jewishfield. TV or Business Films .. . show of two years ago. will be revived shortly as summer airfare. Send for aCopy of SEE CHARLIE CURRAN "WHO'S WHO ON WEVD" . . . Walter O'Keefe is now shaping planstotake his "Double or Seaboard Studios, Inc. Nothing" airshow on a summer theatre tour, starting in June. He will I Greeitlit-1,1 157 E. 69th St., N. Y. 21 tape his broadcasts in advance for thefirst few programs, and then WEVDManaging Dire,tp, Phone: REgent 7-9200 originate the airshows in each city he plays. 117.119 West 46th St.,New York 19 EQUIPMENT SPONSORS

PHODUCTIO BUSINESS

STUDIOS AGENCIES

VOL. 54, NO. 47 NEW YORK, FRIDAY, MARCH 9, 1951 TEN CENTS

RADIO'S ADVANTAGES CITED BY DENNY Havana PlansFestiveWelcome To CMQ-TV U. S. Group Flying Short NABET `Sit -Down' Silences WNBT NBC Veepee Gives To Take Part In A work stoppage by NABET engineers forced WNBT, New York, off Radio Views At the air for more than an hour yesterday morning. The NBC-TV outlet Ceremonies abruptly went dark at 11:32 a.m., during the "Date in Manhattan Show." Conference when the NABET engineers staged a surprise sit-down in protest of their By FRANK BURKE dispute with IATSE, the stagehands union, over who should operate West Coast Bureau of RADIO DAILY Editor, RADIO -TELEVISION DAILY the dimmer (light) boards in TV studios. The engineers returned to work Hollywood-Declaring that Goar Mestre, 39 - year - old at 12:38 p.m., while their grievances were being heard by network radio's advantages even grow Cuban - born,Yale - educated officials. NABET and IATSE have been engaged ina jurisdictional dispute for some time over the question of who should operate the larger in the present period broadcaster who parlayed ad- electrical switchboards in TV studios. The case went before the National of war mobilization, Charles vertising ideas into a radio Labor Relations Board last May, at which time both unions were granted R. Denny, NBC's executive network in Havana, will see concessions. NABET and IATSE have been rotating the work of operating vice-president,addressed 39 another dream come true Sun- the switchboards, but in recent weeks, according to one engineer, IATSE became un-cooperative and sought torun theentire operation. NBC representatives of 24 western day with the formal dedica- radio was not affected by the work stoppage, except for WNBC, New stationsandregionalnet- tion of the new $800,000 tele- York, which suffered only a 10 -second break. works at the network's sales vision plant-CMQ-TV in the presentation conference yes- (Continued on Page 5) (Continued on Page 8) Local 802 Strike VoteSawyer Asks Co-op TvA, Chicago Stations Four New AM Outlets Asks Mar. 14 WalkoutOf Publishing, Radio Sign; Work Resumed Granted By The FCC The musicians' Local 802 in New Columbus, Ohio-On the shoul- Chicago-A strikeoftelevisionYork has cast a strike vote againstders of broadcasters and publishers Washington Bureau of RADIO DAILY performers in Chicago was avertedthe radio and TV networks. Therests the "real responsibility for the Washington-The FCC yesterday yesterday when TvA announced atstrike action, which must gain theproper influencing of public opin-granted applications for four new 4:45 p.m. that during the day allapproval of the national federation,ion," Secretaryof CommerceAM stations, two FM outlets and four TV stations in Chicago agreedAFM, was agreed upon unanimous-Charles Sawyer declared here lastdeleted one FM station. to the contract covering televisionly by over 1,500 members attendingnight. Himselfabroadcaster and New AM grants went to: Royal performers. This contract culmin-aWednesdaymidnightmeeting;publisher, the Secretary, addressingBroadcasting Co., Lancaster, S. C., ated months of negotiations, going (Continued on Page 6) (Continued on Page 7) for 1360 kc, one kw daytime only; back to early November. A final Great West Company, Cheyenne, (Continued on Page 7) Processing -Delays Hit Carroll, Who Shied At TV, (Continued on Page 2) In Fly Plea For KTHS Steel Shortage Hits To Be Cited For ContemptSen. Douglas To Speak Washington Bureau of RADIO DAILY ashington Bureau of RADIO DAILY Canada Radio PlansWashington - James Lawrence Washington - James J. Carroll, At AAAA Convention Fly, former FCC chairman, and hisnationally -known betting commis- Montreal, Canada-As a result oflaw partner, Peter Shuebruk, Fly'ssioner, will be cited for contempt Senator PaulH.Douglaswill the steel shortage in Canada, the of totestifyaddress the 1951 Annual Meeting of nine -member Canadian Broadcast-assistant at the Commission, thinkbecause his refusal the American Association of Adver- ing Corporation's board of govern- (Continued on Page 6) (Continued on Page 2) tising Agencies, to be held April 19, ors will have no applications for 20 and 21 at the Greenbrier, White new radio stations to consider at Sulphur Springs, West Virginia,it (Continued on Page 4) Industry And Education Join (Continued on Page 2)

Army -Navy 'Must'? In Okla. Radio Confab Today Go Down East Washington - Rep.I. Gary Novel tie-up with the "Cities Clemente (D-N.Y.)introduced Norman, Okla.-About 200 con-will be the focal point of all discus- of America" series, running in yesterday a bill to authorize tele- ferees from 12 states will gather forsions, said Dr. Sherman P. Lawton, thecurrentSaturdayEvening casting of the annual Army -Navy the 10th annual three-day confer-University of Oklahoma coordinator Post, featuring Bangor, Me., was footballgame. His measure ence on station problems openingof radio instruction and member of the purchase of two announce- would authorize the superintend- today at the University of Oklaho-the conference planning committee. mentsthismorning by WABI. ents at West Point and Annapo- ma. Among some 25 speakers will be ABC affiliate, on the "Sweeney listo take immediate steps in In addition to representatives ofMorris Novik, public service radio and March" show and two an- that direction. He declared the the industry, about 200 college stu-consultant, New York; Bill Wise- nouncements on the "Patt Barnes "people have a right" to see this dents from Southwestern states willman, station WOW, Omaha, Neb.; Show," extolling Bangor as an annual service game by TV. "sit in" on sessions for "out of class"CharterHeslop,AtomicEnergy ideal site for new businesses. experience in the radio world. Commission, Washington, D. C.; A. "Problemsofthe next decade" (Continued on age 7) 2 Friday, March 9, 1951 RADIO DAILYTELEVISION DAILY

Four New AM Outlets 1E1 OM* COMMG nno GOMG Granted By The FCC Established Feb. 9, 1937

Vol. 54, No. 47 Fri., March 9, 1951 10 Cts. LESTER GOTTLIEB, Columbia network's di- JIM O'BRYON, Mutualnetwork'sdirector rector of radio programs, will spend the week-of publicity, accompanied by MRS. O'BRYON, (Continued from Page11 end in Chicago on business. leaving forFlorida, where hewillspend10 Wyo., for 1370 kc, one kw daytime JOHN W. ALICOATE : : Publisher days at the Fleetwood in Miami. CECIL BROWN, Mutual network commenta- only; West Alabama Broadcasting FRANK BURKE Editortor, back from a sunny sojourn at the Lord JACK BERGH1 starred on NBC, next Wed-Co., Northport, Ala.,for1280kc, MARVIN KIRSCH : Business ManagerTarleton, Miami. nesday willarriveinSyracuse,N.Y., whereone kw, daytime only, and Door he'll make a three-day stay in connection with Published daily except Saturdays, Sundays VERN DIAMOND, formerlyof WXYZ-TV,the special radio broadcast from the hearingCounty BroadcastingCo., Inc., and Holidays at 1501 Broadway, New York,Detroit,isin New York and has taken overand speech center of Syracuse University. He'llSturgeon Bay, Wis., for 910 kc, 500 (18), N. Y., by Radio Daily Corp., J. W.his new duties as oroducer of the Margaretbe accompanied by HENRY HULL, producer,watts daytime only. Alicoate, President and Publisher; Donald M.Arlen show on Walt -TV. and JANE KALMUS, publicist. Mersereau, Treasurer and General Manager; FM grants went to Mount Mitch- Marvin Kirsch, Vice - President; Chester B. G. WARREN SCHOLAT, JR., assistant pro- BUSTER CRABBE, erstwhile swimming champellBroadcasters,Inc.,Clingman's Bahn, Vice-Pres.; Charles A. Alicoate, Sec'y.ducerin thefilmdepartmentofYoung &and now cowboy star of radio, TV and films, Rubicamin New York, has beentransferredhas arrived in New York by plane. Next Mon-Peak, Yancey County, N.C.,for Reentered as second class mattr, Septem-temporarilytoHollywood. Class B station on 106.9 mc, with ber15,1950atthePostOfficeat New day he'll debut his WOR-TV program, which York, N. Y., under the Act of March 3, he is co -producing with Bob Bundy. 300 kw ERP and antenna height second class 1879. (Originally entered as Carroll, Who Shied At TV, LOWELL THOMAS, Columbia network news-3300 feet above average terrain, and matter on April 5,1937).Terms (Postage caster, on Monday will leave for a three-weekto Robert F. Neathery, West Plains, free) United States $15.00 one year. Foreign,To Be Cited For Contemptswing through Colorado, Utah and Idaho.FirstMo., for 97.3 mc with 1.15 kw ERP $20.00. Address all communications to Radio stopisVictor, Colo., with an appearance at Daily,1501Broadway, New York,(18), the Elks Auditorium. and antenna height 130 feet above N.Y.Phone Wisconsin7.6336,7.6337, (Continued from Page 11 Radaily, New ork. average terrain. 7-6338. Cable address: recently before TV cameras in St. BILL LEONARD, heofthe "ThisIsNew York" program over WCBS, and MRS. LEON- The Commission deleted the li- WASHINGTON BUREAU Louis at a hearing by the SenateARD, willleave over the week -end for Ber-censeforKBIX-FM,Muskogee, BillBailey crime investigating committee. Themuda.They'll be back next Friday. Office: 1142 National Press Building Okla., operated by the Oklahoma Telephone: Metropolitan 0823, 0824. committee, in closed session yester- Press Publishing Co., and terminat- Residence: 4315 Russell Ave., Mt. Rainier. Md. day, voted the action, with all mem- ed authority to operate as of Feb. Telephone: Warfleld 4462. bers, except Sen. Herbert H. O'Con-Sen. Douglas To Speak 28. WEST COAST OFFICES or (D-Md.) voting for the citation. Herbert Berg EthelRosen At AAAA Convention 6425 Hollywood Blvd. Phone: Gladstone 8436 O'Conor said he wanted to study TV Programs Moving CHICAGO BUREAU the "legal aspects" before casting (Continued from Page 1) Ginny Evans, Manager a vote. Hollywood - Coincidental with was announced by A.A.A.A. opera-the move of C11.% network shows to Suite 3013, 333 No. Michigan Avenue As a result of ,Carroll's refusal totionscommittee. Sen. Phone: Franklin 2.3238 testify last month, the Washington Douglas,aKTSL on April1,the news pro- ROME BUREAU: John Perdlearl. Ludorls1IS. leader in the current debate on U. S.grams of Lee Wood and Fleetwood PUERTO RICANBUREAU:AntonioAlfonso,Star, owned by Eugene Meyer, andforeign policy and a well - known Ediflelo Oehoa, San Juan, P. R.; P. 0. Box 3385;John S. Hayes, vice-president and Lawton will be discontinued. Lee Telephone: 2-2305. economist, will speak at the thirty-Wood will continue his news writ- general manager of WTOP, Inc.,third Annual Dinner of the Associa-ing and newscasting for KHJ and licensee of WTOP-AM-FM-TV andtionon April20. Theme of owner, 55 per cent by the Post, have thethe Mutual network. Lawton will engaged in a public controversy onA.A.A.A. convention will be "Ad-devote his time to his news broad- FINANCIAL the editorial pages of the "Post"vertising in A Mobilized Economy."casts on KFI. following Carroll's refusal to testify (March 8) before TV cameras, the Post carried NEW YORK STOCK EXCHANGE an editorial, "Televised Testimony," Net opposing telecasts of such hearings. High LowClose Chg. ABC 13 123/4 127% - Hayes wrote a letter to the editor, Admiral Corp. 281/4 273/4 273/4 - yedeclaring, "we in the television in- Am. Tel. & Tel 1563/4 156 1563/4 dustry believe most strongly that J CBS A 301/8 301/2 301/2 - CBS B 301/8 301/8 301/8 we have an obligation to bring to Philco 243/4 24% 24% - the American public as many Con- / Philco pfd. 931/2 93p931/2 -11/8 gressional hearings as we find pos- RCA Common 20 19 /4 193/4 - Va sible to televise. Further, we be- RCA 1st pfd. 80 80 80 - 3/g Stewart -Warner 18 18 18 lieve that the American public has Westinghouse 365/8 361/4 365/8 + 3/s a right to expect of us that we pre- Westinghouse pfd 1021 1021/2 102% - 5/8 Zenith Radio 68 67%671/2 - 1 sent such broadcasts." NEW YORK CURB EXCHANGE Replying to the Hayes letter, the DuMont Lab. 187/a 1834 1834 + 1/8 "Post,"inanother editorialcap- Hazeltine Corp. 251/z 251/8 251/8 - 1/2 Nat. Union Radio. 47/8 43/4 43/4 - 1/2 tioned "Televised Testimony," com- OVER THE COUNTER mented that TV should more or less Bid Askedstickto "ordinary hearings" such Stromberg-Carlson 14 151/2 as those involving the sending of troopsabroadandrefrainfrom Staff Changes Announced"investigations." The "Post" commented, "We are At Fordham Radio Stationconcernedwithprotecting the rights of the individual." Authorities of Fordham Univer- Congress forces witnesses to tes- sity have announced the appoint-tify but should not "put them on ment of Rev. Leo McLaughlin, S.J.,exhibit by means of television or as director of the University's FMforce them to speakintoradio station,WFUV. Concurrentwithmicrophones,"commentedbroad- this new appointment the followingcaster Meyer's newspaper. changes were effected among exist- ing personnel: Judson La Haye, Jr. promoted tochief supervisor andWINS "Club" Show Sponsored programming assistant to the direc- A new quarter-hour program de- tor; William A. Coleman to directorsigned to acquaint listeners with the of National Emergency Operationsactivities of the many clubs and or- at the station; Edwin J. Turner toganizations in New York City was You get a lot for a little* chief announcer; John J. Mahoneylaunchedlast Wednesday over to undergraduate supervisor of pro-WINS under the sponsorship of Kid- duction, August A. Rickert to direc-der, Peabody & Company. Broad-'MORE LISTENERS -PER -DOLLAR than any TV or radio station in Baltimore tor of publicity and promotion. Thecast at 7:15 p.m. each week, the engineering department maintains aprogram, "Know Your Town,"isSEE YOUR HEADLEY-REED MAN TODAY FOR THE WHOLE W -I -T -HSTORY status quo. moderated by Dorothy Williams. SATURDAY REVIEW OF LITERATURE VOTES ELEANOR ROOSEVELT "GREATEST LIVING WOMAN" IN AMERICA AND IN THE WORLD The final results of the "Saturday Review of Literature" poll have named EleanorRoosevelt the "greatest living woman" not only in America, but in the world.This two -crown victory adds further distinction to a great and gracious woman. Every weekday when the Showison WNBC in New York at 12:30 to 1:15 PM, EST, the same Show (day and date) is on KFWB, Los Angeles, at 9:30 to 10:15 AM, PST. In these broadcasts, Mrs. Roosevelt has presented some of the Nation's most stimu- lating personalities. On her program you've heard Tallulah Bankhead, Ezzard Charles, Fred Allen, Carlos Romulo-plus a long and distinguishedlist of the celebrated people whose life stories (like Mrs. Roosevelt's) are a part of America.

Other distinguished world citizens selected in this poll were: -L.- --.....-7 - --7- "Greatest living American' .--- -.m 1. GEN. DWIGHT D. EISENHOWER 2. BERNARD BARUCH .- --E- "Greatest living person in the world" gMrs. Eleanor Roosevelt, U.S. Delegate to United Nations General Assembly, author, E = 1. WINSTON CHURCHILL 2. ALBERT SCHWEITZER commentator, columnist, world -traveler, humanitarian . . . the most distinguished

==------ff-- Second "greatest living woman" in America woman of our time. - ANNA ROSENBERG =i-- _ g-- _- Second "greatest living woman" in the world -..--, MADAME PANDIT =-..; gionminummommionomoinnommffinsommiffinummtifinimmoninimue IN NEW YORK-WNBC MONDAY through FRIDAY 12:30 to 1:15 P. M. IN LOS ANGELES

KFWBRepresented Nationally by William G. Rambeau Co. 4 Friday, March 9, 1951 RADIO DAILYTELEVISION DAILY

R DIALWINS1010 CAPITAL ROUNDUP 0 The PULSE By BILL BAILEY Washington-WTTG, the DuMont O TV station, will start a daily series ofreligioustelecastsMarch12, Wa dividing the time between the Cath- By SID WHITE olic, Protestant and Jewish faiths. Catholics will have Mondays and Man About Manhattan ...! Wednesdays, Protestants Tuesdays and Thursdays and Jews Fridays, FRIDAY -DREAMING: If thetelevisingoftheKefauver exceptGoodFriday,whichthe Committee investigations turns out to be successful (from the public's Jewish leaders have relinquished point of view), you can expect all important hearings in the future to be for a special half-hour Good Friday programbytheCatholicsand telecast, thus paving the way for TV coverage of Congress. . . Robert Protestants.Walter Compton, _ Q. Lewis approached for the two -a -week spot on "B'way Open House.- WTTG general manager, at a meet- CHARLIE STARKE'S MUSIC SHOPPE . . . Immediately following his interview today with Charlie Stark via ingwithrepresentativesofthe WINS, Alan Young will plane out to the coast to have a specialist look faiths, completed details. The pro- z 10:00 A.M. to 12:00 Noon gram will be televised at 11:45 a.m., Monday through Saturday over his injured back. CBS brass are a lot more worried than anyone Monday through Friday. suspects since Young's condition is said to be quite serious. . . . Sam WOL's Bob Miller gave a press Donahue, popular ork pilot, has been ordered to report for his naval luncheon at the Mayflower Hotel 0of NEW YORK induction exam on April 16th.... Geo. Fielding Eliot, newly -elected Presi- Tuesday to announce that Ben E. dent of the Ass'n of News Analysts, off for Paris where he'll report on Wilbur, formerly with the Voice of America, joins the station as assist- the defense of Western Europe for Mutual. . . . Stu Reynolds has sold ant manager and program director. "Pantomime Quiz" to the Peter Hand Brewery in Chicago. Starting date Allan Filipps moves from program is March 13th via WENR-TV. .. .Plans are underwayfor Tallulah to director's spot salesstaff. Wilbur

do her final "Big Show" stanza for the season from London.. . . Herb was with Muzak in 1935, then with Polesie sez his mother-in-law can't wear a V -neckline, because she's WCOL and WHKC, Columbus, and WFMB, Indianapolis, before going got a doubleyou neck. to New York at outbreak of war

* * * withtheInternationalBroadcast

Abe Schechter, former Mutual veep and one-time Division of the State Department. NBCnewsroom headwho is now the big wheel of Crowell - He served several months overseas as program manager of stations op- Collier's, was credited here the other edition with teaching the erated by Allied Headquarters. LISTEN TO LACY tricks of the news trade to Edgar Higgins, Jr., editor of DwMont's 0 12:30-2:00 P.M.4:30-6:00 P.M. `13'way to H'wood" stanza. Yesterday, Abe send Eddie this note: Steel Shortage Hits O Monday through Saturday "Since RAnio DAILY ran that item, I have been approached by two journalism schools to lecture on how to steal news." O Canada Radio Plans ** (Continuedfrom Page 1) sea IS UP!... ONCE OVER LIGHTLY: After watching the Tony Martin their meeting in Ottawa on March show Sunday nite we're convinced that here was Big Time musical 15,16, and 17. Public sessions will comedy at its best-presented with all the glamour of the lush days on be held March 16 to deal with one B'way.It was smart box-office too-a marquee package with Tony of the lightest agendas in months. Martin, Milton Berle and the Andrews Sisters, and it paid off as sock Recently the Transport Depart- ment said that it would not consider visual entertainment. Martin's offeringof "Lullaby of B'way" and "La and pass on to the CBC any applica- a Vie En Rose" were in the big-time musical comedy tradition and take tion for new stations unless appli- of itfrom us, Tony never looked or sang better. For our dough, Tony's cants could show they had steel initial performance proved him a great artist and he can hang up a available for construction. The De- 0 partment made a similar ruling on >- star anytime on his teevee dressing room-just as he has done through applications from existing stations the years with radio, stage, screen, records and niteclubs. which might want to expand or 0 * * change transmitters. MARTIN STARR, BROADWAY & SMALL TALK: Gertrude Berg(Molly,of"The Listed on the agenda are: CJSO, O HOLLYWOOD REPORTER Goldbergs") a tremendous hit at the Paramount Theater the other Sorel, Quebec, who has applied for O 7:00 - 7:15 P.M. day making personal appearances in conjunction with the opening permission to operate a permanent Monday throughFriday studio in Joliette, Que.; CKCK, Re- of her flicker... . Paula Stone deluged with TV offers since her gina, who has applied for a broad- WAR two guest shots last week. . . . Tom Reddy taking over the com- cast pickup license that would permit mercial announcing chores on "The Guiding Light." it to go outside its studios for broad- casts; and CJNT, Quebec, now oper- * * * * ating in the English language, who Ted Collins, who pioneered in by introducing has applied for authority to broad- Call your WINS representative Group Theater productions on the Kate Smith show, will recall the spirit cast in both English and French. ... seehim when he calls. cf the famed theatrical outfit of the '30's (which launched the careers of such stage greats as Clifford Odets, Hume Cronyn, Luther Adler and BuyWINS... Harold Clurman), when he presents a televised dramatization of -Roof- Why buy 2or more... top- on the Kate Smith TV show this Monday. This is a dramatic sketch it Sells! by Group Theater playwright EleanorScherr,described by Harold do 1 big sales job Clurman as one of the most promising young playwrights in the Ameri- on"RADIO BALTIMORE" can theater. Starring in the sketch will be Donald Buka, who's currently appearing in the RKO film. "Vendetta,- and Phyllis Love, featured in Contoct 50KW New York EDWARD the Tennessee Williams' comedy, "Rose Tattoo. - PETRY CO. HAL CROSLEY BROADCASTING CORPORATION Friday, March 9, 1951 RADIO DAILY -TELEVISION DAILY Mestre Staging Opening AGENCIES Of New Havana TV Station BEHIND THE MIKE SENATOR DUDLEY J. LeBLANC his NBC radio show the other appointed twovice - presidents ( Continuedfrom Page 1) ONnight,Bob Hopesaid"draft in his LeBlanc Corporation to pushcapitalofCuba. Mestre, whoisnewsreel, equipped with the follow-boards are more lenient with actors, Hadacol sales into the rest of theserving as president of the Intering: now .. . they let them make a pic- United States and foreign countries.American Association of Broadcast- "One Houston -Developer, one Bellture at Warners first so they'll know They are Turney Gratz, formerlyers, as well as operating as director& Howell printer, one Uhler printer,how to handle a gun!" executivevice - chairmanofthegeneral of his company's radio andone reduction printer, one Reeves Democratic National Committee, toTV holdings, has invited 25 top U. S.Magnetic Film Recorder, one Mau- Murray Ross, the busy radio and direct exportsales,and Mac D.and Latin American television offi-rer Film Recorder and Play -Back,TV musical director, has two talent Hedrick, who sold his interest in thecials to be his guests at the inaugu-one Moviola, three Film cutting andagencies after him to sign contracts. Hedrick & Towner agency, to assistralceremonies. The party leavesediting desks and accessory equip- Bigcirculationjumpoverat LeBlanc in the advertising, promo-New York this morning in a chart-ment, three film projection rooms,"Magazine Digest," what with Chick tion and sale of the product in thisered Pan American plane for Hava-one Auricon camera, two Bell &Vincent's show, "Magazine Theater," country. Hadacol is now merchan-na. Howell and two Cine Kodak Spe-based on articles from the magazine, dised in 27 states. The entry of Mestre into the TVcials. We also have two Raby Dol-catching on via WOR-Mutual. field was the result of long plan-lies and two Mole -Richardson mike Ben Harrison, popular night club RICHARD NAXON has been ap-ning over a period covering thebooms and perambulators and haveand TV personality, has just become pointed to head the newly openedpost war years. The Cuban broad-on order two more mike booms .1 ridgeneral manager of the Fleetwood Philadelphia office of Product Servi-caster and his associates made ex-Fearless Dollies." Hotel and Yacht Club at Miami tensivesurveys ces Group, Inc., New York adver- Guest List Announced Beach. Several coast -to -coast radio tisingagency. He was formerlyofTV opera- Among the U. S. television lead-shows will also emanate from the with WCAU, Philadelphia,andtionshereand ers who will join Mestre for theFleetwood, with Harrison as m.c. WMID, Atlantic City. abroad and sent weekend in Havana will be: Kudos to Byron McKinney for a members of swell production job on the John BARRETT WELCH, formerlytheirtechnical John F. Royal, vice-president of with Foote, Cone & Belding, Inc., NBC; Edmund A. Chester, news di-Conte's Van Camp Little Show. In- has joined Sullivan, Stauffer, Col-staff to the rector of CBS; Sylvester L. Weaver,cidentally, John has been signed Statestostudy vice-president in charge of NBC'sagain for the guest star spot on the well & Bayles, Inc. as an accountt h etechniques "Show of Shows." executive. oftransmission television department; Clifford W. and production. Slaybaugh, sales manager of RCA DannyHollywoodsignedMac THURMAN L. BARNARD, execu- CMQ - TV ac- International; Edward Lyman Mun-Maurada on the Jack Carter show tive vice-president of Compton Ad-tually went on son, Brig. Gen. U. S. A. (Ret.) andas a writer of special material. Dan- vertising, Inc., has been granted atheair with a director of TV operations for NBC;ny is also negotiating a deal with leave of absence to devote his full5 kw transmit- Justin Miller, president of the Na-NBC for a network radio show for time to the expanding program ofter last Decem- tional Association of Broadcasters;Dagmar. theinformationdivisionoftheber14thlimit- MESTRE Cal Joseph Abraham, public rela- Bob Loewi, producer of "Once StateDepartment.Barnard, whoing its operations tionliaisonfor NBC and AlbertUpon A Tune," feels he has found leavesforWashingtonlatethisexperimental programming and theProtzman of NBC. another Pinza in Larry Davidson, month, is a consultant to the Statepickupofsportsevents suchas The Latin American radio indus-who is appearing on the show. Department and deputy for specialbaseball. The station expanded op-try will be represented by: Fernan- projects in the truth campaign. erations until it attained its presentdo Eleta A., president RPC network,leoceectaoaeo.owoNteen schedule from 6:30 to10:15 p.m.,Panama; Emilio Azcarraga, presi- GREY ADVERTISING AGENCY,five days a week and until 11:30dent of XEW, Mexico; and Jose Ra- INC. has appointed Gene Murrayp.m., on the two days when the sta-mon Quinones, president of WAPA, art director and Salvatore A. Lodicotion carries night baseball. San Juan, Puerto Rico. Send eirthclayi$0 a member of the art staff. Murray The following editors and pub- was formerly with Kudner Agency President to Attend lisherswillbe on hand:Frank and Lodico was previously with Es- The inaugural broadcast on Sun-Burke, editor of RADIO -TELEVISION reetirt9J quire Magazine. day whichwillbeattended byDAILY; John A. Conway, news edi- Cuba'schiefexecutive,Presidenttor of Tide; Victor J. Dallaire, asso- March 9 HARRY FEIGENBAUM ADVER-Prio Socarras and other dignitariesciate editor of Printers Ink; Eliza- Sydney Moseley TISING AGENCY, Philadelphia, hasof state, will signalize the completionbeth Forsling, radio and television March 10 been appointed by Louis F. Neu-of CMQ-TV's television studios ineditor of Newsweek; Sol Taishoff, Lloyd 0. Coulter Carol Deis weiler's Sons to handle advertisingthe new six -story TV building ad-editor and publisher of Broadcast- Robert Taplinger Peter de Rose forNeuweiler's Cream Aleandjoining Radiocentro. Until recentlying -Telecasting; Norman Glenn, edi-6Beatrice Berke Marion Hutton Neuweiler's Beer. the station has been operating fromtorofSponsormagazine;John George Higgins Don Russell a small temporary studio and oneLeach,editorof Advertising and March 11 JAMES THOMAS CHIRURGlarge radio studio. Selling;MarvinKirsch,business Don Lavery Andy Sanella COMPANY will handle advertising Mestreyesterday RADIO -manager Of RADIO -TELEVISION DAILY; for American Type Founders Sales gave Ramona TELEVISION DAILY a descriptionofJohn Crichton, executive editor of March 12 Corporation of Elizabeth, N. J., andthe physical setup of the new CMQ-Advertising Age; George Rosen, ra- their line of printing machinery and Harold C. Burke Loretta Poynton TV operations. He said: dio editor of Variety; Thomas B. Geo. J. Podeyn equipment. "We are at present operating withAshwell, president and publisher of Melvin Elliot a 5 kw. RCA transmitter, one filmExport Trade and Shipper. J.Charles Davis,II camera chain, two 16 mm. projec- Among theadvertisingleaders March 13 Deaf To Sing tors, one Gray Telop, one mobilewho will attend are: Irwin A. Vlad- Robert C. Duffield jack Lait unit, four RCA field cameras andimir, president of Irwin Vladimir & Harry W. FlanneryHelen King A group of deaf children from three DuMont fieldcameras, oneCo., Inc.; Robert H. Otto, president Nat Abramson Aileen Clark the Hearing and Speech Center microwave relay and a 3 -bay super -of Robert Otto and Company, Inc.; Hugh Cowham David Mendoza of Syracuse University will sing turnstile antenna mounted on a 200Melchor Guzman, president, and Al- Nellie Revell Alma M. Saunders along with lack Berch, NBC vo- ft.steel tower which, inturn,isbert M. Martinez, vice-president in Paul Stewart Harvey Olson calist,whentheJackBerch mounted on top of our new six -storycharge of radio, of Melchor Guzman March 14 Show gives a special program television building, adjoining Radio-and Company; Thomas W. Hughes, G. Bennett Larson Les Brown from Syracuse, Friday, March 16, centro. vice-president of National Export Hoyle H. Cavanor Harver Hays from 11:30 to 11:45 a.m. Accord- "We have on order for deliveryAdvertisingService;Arthur A. Madeleine Pierce Marilyn Eichler ing to Dr. Louis Dicarlo, educa- as soon as possible, six more RCAKron, executive vice-presidentof Mark Brenneman Ed Pancoast tional director of the center, the cameras, one more microwave relayGotham Advertising Co., Inc.; March 15 youngsters have onlyrecently and one more film camera chain. ThomasLane,vice - presidentin James Allan Julia Knox been taught to sing, and on the Produce Own Films chargeoftelevisionof McCann- Everett Mitchell Lucille Hunter program they will render, with "In addition we have a completeEricksonCorp.;Harold E. Wein- Patrick O'MalleyCharles Pease Berch, the song, "America." 16 mm. Film Laboratory, turningholtz, InternationalDivision of George Olenslager Gene Fitts out film commercials and a localYoung and Rubicam, Inc. 6 Friday, March 9, 1951 RADIO DAILY-TELEVISION DAILY

I PLUGTUNES -ORDS& P'k/l'4 USIC PLUGTUNES

MUSICVILLE GAZETTE-Decca Recordshas declareda regular quarterly dividend of171/2 cents per share on the company's Local 802 Strike Vote 5 cents over the previous Pin -UpNit ! capital stock. This represents an increase of AnotherBMI quarterly rate of121/2 cents. The increase was warranted, says Milton R. Rackmil, president, by the improved cash position and stability of Asks Mar. 14 Walkout BEEN FOR the company as well as the general outlook in the industry. .. . Eddy If IIHOC (Continued from Page1) byJohnstone-Montei Published and Mindy (Carson) Joy left for Florida after the Ford show lastnight. Recorded by next Wednesday. March 14,at 6 They'll be gone until next Wednesday. . . Ira Joachim, 26 -year -old (Victor) p.m., was suggested as the day and FISHER- EDDIE LTER director of publicity for London Records, has had his duties extended time for the walkout. HUGOW1NTERHA .. . Buddy Morrow recently celebrated his It was understood that the strike THERS- (Columbia) to include record promotion. LEE BRO (Capitol) vote was called in protest against PAULWESTON 19th anniversary as a professional musician. Morrow started at the age the networks' recent contract pro- JAN GARBER (London) of 13 when he formed a small four -piece unit to play at school dates. JEROME prosals calling for a 10 per cent in- HENRY exclusively by His first pay was $2.50. What's so bad? Think ofall you could buy crease in basic wage scales for staff Licensed INC. for two -fifty in those days. musicians. The union has been de- MUSIC, manding a 20 per cent increase. BROADCAST * * James C. Petrillo has called for a special meeting of the international In a month -long poll conducted by Brad Phillips, executive board of the AFM to con- moderator of the "Singing Battle Royal" on WINS, Sundays from sider the contract negotiations and RHYTHM NOVELTY! 11:30 to 3:00 p.m., Eddie Fisher, rising young singer, and candi- other matters, presumably the strike For that opening or closing soot! date for the Army, had polled 8,000 more votes than his nearest action.If the board approves the strike resolution,it will be neces- "CHARLIE IS MY DARLING" competitor, thereby earning the title "Baritone Of The Year." sary under the Taft -Hartley Law to HOLLIS MUSICINC.BMI . . . Johnny Desmond goes into theOriental Theater .in Chicago filea30 -daystrikenotice.The 129 W. 52nd St., New York 19, N. Y. for three weeks on March 29th. . . . Clarabell, the mischievous board meeting is tentatively sched- clown on the Howdy Doody show, is scheduled to make a series uled for Saturday. of personal appearances at RKO Theaters in the New York area. The networks and the AFM tem- porarily suspended negotiations last ... The Tony Martin show on TVlast week was a real humdinger, week. No date was set for another I HURT INSIDE Tony and the Andrews Sisters gave us some real top-notch enter- meeting. The discussions had been tainment. I would have liked Milton Berle a great deal more if concerned with new contracts for musicians in radio and TV. FOR EV'RY KISS he hadn't tried to dominate the show so much. Speaking of Tony A meeting of the Los Angeles RCA -Victor Records by DOLPH HEWITT Martin, he heads the Easter stage show at the Roxy starting musicians' local was also supposed ADAMS, VEE & ABBOTT, Inc. Wednesday, March 14. to be held Wednesday midnight. At 216 S. Wabash Ave. Chicago 4,III. press time no word had been re- * * ceived.

isall Corp. RECORDS ON PARADE-Folkway's Music ABA DADA excited about a new Decca release, featuring The Weavers in a rendi- Processing -Delays Hit tion of their own version of "Top Of Old Smokey." The other day the In Fly Plea ForKTHS HONEYMOON disc was previewed on the Jack Lacy and The Art Ford shows. Well. Featured in the M -G -M Musical Smash Art was forced to replay itfour times, and Jack was besieged with (Continued from Pa"e1) seven months is sufficient time for "TWO WEEKS WITH LOVE" .. . What could be so special, Iwonder? . . One telephone requests. the FCC to process an application, DEBBIE REYNOLDS-CARLETON CARPENTER result of the reception given Les Paul's discing of "Little Rock Get Away," particularly when ithas been at M -G -M isthat lyrics by Carl Sigmund have been added to the tune, and a RICHARD HAYES-KITTY KALLEN the top of the processing list. Mercury follow-up record is being issued by Mercury.. .. Teddy Reis has been That's what they told the Com- FREDDY MARTIN put at the head of Coral Records Blues and Rhythm section, working mission in a petitionfiled on be- RCAVictor half of KTHS, Hot Springs, asking . .. Hot Lips Page has HELEN -KANE under Jimmy Hilliard, Coral's A & R toppers. immediate actionofthestation's Columbia recorded "Let Me In" for Victor. Hot Lips givesit the "Open The Door application CLIFF STEWARD-SAN FRANCISCOBOYS forincreasedpower. Coral Richard" treatment.. . .Burl Ives' recordings are being used for more The petition recited that in Decem- than mere entertainment these days. The Music Research Foundation, ber,1941, KTHS filedapplication LEO FEIST, INC. toincreaseitspower fromone dedicated to research into the therapeutic values of music, rates Ives' kw, nights, 10 kw, days, to 50 kw, recordings highly for psychotherapy. This explains why I've always fulltime and become aClass 1-B been nuts about Burl Ives. . . London's exclusive recordingofthe station under NARBA. POWDER BLUE original scund track from the film production "Tales Of Hoffman," is The station also asked permission due for release April 1st. The Album will consist of three long-playing to move to West Memphis, Ark. and InApril,1950,the FCC denied . .. How come we don't hear much moreof "The Peddler's TIE ME TO YOUR records. the applicationwithout prejudice Serenade?" Clipper Records has a nice version with Johnny Corvo doing for refiling. APRON STRINGS ... MGM records are nowbeing sold in over 300 Army A new application was filed im- the vocal. mediately, seeking a move to Little Forster Music Pub., Inc. post exchanges and Navy ship stores, which reminds me that Martin Rock and a power increase. 1619 B'way, NY 19216 S.Wab. Ave, Chic. 4 Block picked Johnny Desmond's MGM disc, "I Fell," as his best male The KTHS applications was "at vocal of the past week.. .. Bourne Music is reviving the oldfavorite the top of the processing linein "That Old Gang Of Mine." Perry Como is recording it for Victor.... August,1950,"theFly-Shuebruk Some time today, thousands of postcards are going to be mailed to disc petitionclaims,but the Commis- LORRY RAINE sionhas done nothing aboutit. jockeysall over the country bearing the legend "Have you heard Meanwhile twoconflictingappli- Exclusively on London Records D.C.'s D.C.?"' This is Just Hollis Music's clever way of arousing interest cations were filed. Managementof: in Don Cherry's recording of "Don't Cry." This is the Edith Piaf song, The three applications should be TIM GAYLE the first of a half -dozen that Hollis will publish for the French singer. designated immediately for hearing, III. the former chairman told his ex - 451 Wrightwood, Chicago 14, *** * colleagues. Friday, March 9, 1951 RADIO DAILY-TELEVISION DAILY 7

Okla. Radio Confab Sawyer Asks Co-op Set to Start Today**TELE TOPICS**Of Publishing, Radio (Continued from Page 1) FIGHT IMPRESSION: Wednesday's Charles -Walcott heavyweight champion- H. Caperton, manager, Dr. Pepper ship fight from Detroit, marking Russ Hodges' big time TV boxing debut, (Continued fromPage 1) Company, Dallas; Gene M. Light-suffered from leftfootedness even before the bout got underway. We thoughttheannual banquet of the Ohio foot, Evans & Associates, Ft. Worth,we had seen the last of Harry Ballough some time ago, but the ring announcerNewspaper Association at the Desh- Tex. out "Balloughed" Harry, at the latter's peak-no mean feat initself. To capler-WallickHotel,assertedthat Highlight of the opening sessionpreliminary matters, he called on the cameras to point out both the Governorpublicopinionis"greatlyinflu- this morning will be a continuityof Michigan and the ex -Governor, and the cameras obliged witha wide sweepenced, if not controlled," by radio, contest for students conducted byof the fifteenth row and on. No Governors, incumbent nor exwere evident.TV and the public opinion "unques- Donald Clark, assistant professor ofHowever, this boy's piece de resistance was reserved for the announcement oftionably can be swayed" by the dy- radio. Students from a dozen orthe winner when he pointed to Walcott and called off his points first. The crowdnamic appeal of a single individual, more colleges will write continuityroared in the belief that Jersey Joe was to get the nod. Russ Hodges struggledeither a columnist or radio -TV com- copy which will be judged by radiomanfully against the odds, which also included bad camerawork throughoutmentator, he said. personnel.Winnerswillbean-the fight, and turned in a first rate job on the assignment. He would have seemed The real responsibility rests not nounced Sunday. more solid with TV viewers without those references to Ted Busing. on the commentators and columnists This afternoon'sdiscussion fea- but "on those who provide" the col- tures a panel on audience promo- umn and microphone-the publish- tion, station promotion and promo-IN Toronto the CBC has announced that television equipment is being installeders and broadcasters, he asserted. tion problems. Panel members are in its temporary TV quarters. This is the first TV equipment across the borderBecause of the influence exerted by Wiseman;DaveTaylor,WFRL,and includes two camera chains on loan from Canadian Marconi. TV quartersradio, TV and the press, they are Freeport,Illinois,andRowlandin Toronto include a studio about 35 feet by 27 feet, a control room and offices"subject to the doctrine of noblesse Broiles, Broiles Advertising Agency,which will be used for training purposes until competition of the permanent TVoblige," said the Secretary. Ft. Worth, Tex. building, expected to be ready for occupancy latethis year. . . Beginning He called on both publishers and March 11, the Hollywood Candy Company will sponsor a new half-hour chil- "Broadcasting Freedom" Is Theme broadcasterstohelpkeepvital dren's variety series, "Hollywood Junior Circus," on alternate Sundays at 5:30security information from unfriend- "Freedom of Broadcasting"willp.m. over NBC-TV. 'Contract was placed through Ruthrauff & Ryan, Inc., with bediscussedtonightbyNovik, ly eyes and ears, urging that it is of Wiseman and Edgar T. Bell, stationtalent and format of the new show to be announced.. . . Florence Reed andutmost concern to the country as a KTOK, Oklahoma City. John W.Burl Ives will be featured, Sunday, March 11 on "With This Ring," over DuMontwhole that certain information "be Tinnea, station KWK, St. Louis, Mo.,at 9:30 p.m.... Steve Allen will move to daytime on CBS -TV, Monday, March 26.not given out." is meeting chairman. New program time will be 11:30 a.m. to 12:30 p.m. Mondays through Fridays. Too many Government officials Aspects of radio during time ofAllen will drop his evening 7:00 p.m. show at that time. like to hear their names on the air nationalcrisiswillbeprovided TV Personality: nized as the largest in theor see them in the papers, he said. Saturday when delegates hearaTODAY'S Information, generally, doesn't leak talk on "Radio's Challenge in a Pro- W. D. ROGERS, JR., vice- nation and the fourth larg-out through spies but through over- gram of Civil Defense" by Charterpresident and general man- estintheworld.Duringzealous officials and employees of Heslop, AEC, Washington, D. C. Lt.ager of KEYL-TV, San An- World War II, he served in tonio, Texas, hasbeen theAirForce forthreeGovernment who unwittingly give Robert B. Mackall, radio -televisionprominent in Southwest ad- yearsuntil out confidential information. officer,FourthArmy,Ft.Sam hisdischarge. What the Government needs, he Houston,Tex., vertisingcirclesformany Movingto San Antonio in willdiscuss"Re-years.Hewasformerly Feb., 1950, he assumed ac-told the publishers, are Government quirements of the Armed Forcesgeneral sales and advertis- tive management of KEYL,officialsand employees who are Radio Service." ing manager ofthe Coca which was then still under"not candidates for any office and Students from the following col-Cola Bottling are completely indifferent if their leges Co.of West construction. At a meeting will produce demonstrationTexas, and served as presi- inChicago,Jan.,1951, henames never appear in the news- broadcasts Sunday:Kansas Statedent of the Lubbock Adver- was elected to the TV boardpapers or on the radio." Teachers College; Louisiana Poly-tising Club and the Lubbock of directors of KEYL. He is technicInstitute;SouthwesternSales Executives Club. Ac- an alumnus of Baylor Uni- Louisiana Institute; Baylor Univer-tive also in the Lions Club, versity, and a member ofRTMA Meeting FM Group sity;TexasChristian University;Dub is past director of the ROGERS, JR. the Masonic Lodge. Washington - The Radio -Televi- Hardin -Simmons University and theLubbock Lions Club, recog- sion Manufacturers Association FM University of Oklahoma. Policy Committee will meet with Sunday afternoon conferees will the FM Committee of the NAB on see a television broadcast produced BENNY, flu victim, will postpone his next TV show, via CBS -TV, fromTuesday, March13,at the NAB by E. W. Ziebarth, WCCO, Minneapo-JACKMarch 19 to April1. "This is Show Business," which relinquishes its timeWashingtonHeadquarters.The lis; A. H. Caperton, Dallas, and Johnfor the Benny show, will be aired March 18.. . .Union Electric Company ofmeeting was arranged by John W. Dunn, station WNAD, University ofMissouri reports 268,000 TV receivers installed in the KSD-TVarea as of MarchCraig, chairman of the R-TMA FM Oklahoma and president of the Na-1. Announcement was made by George M. Burbach, generalmanager of thePolicy Committee and Ben Strouse, tionalAssociationofEducationalstation. . .. Work of the ECA in France, Italy and Germany will be seen in achairman of the NAB Committee. Broadcasters. group of short films to be shown on "Screening The World" over WOR-TV atThe two committees will discuss 9:30 p.m., Tuesday, March 13 through Friday, March 16. . . . Fame has comeFM problems in common to broad- TvA, Chicago Stations early in life to Jerry Kaufman, RADIO AND TELEVISION DAILY'S, top editorialcasters and manufacturers. It will be room stamper. He was named runner-up in WKRC-TV's "Thing" contest, out of athe second time the two FM com- Sign, Ending Walkouttotal of 550 entries. Winner was William J. McLaughlin of the Venable -Brownmittees have met. Agency, Cincinnati.. . . Effective immediately the new name of the Somerset (Continued from Page 1) Maugham series, via CBS -TV, will be changed to "The Somerset Maugham meeting which startedat 3p.m.Television Theater." ... "Saturday Night at the Garden," tomorrow nightover Wednesday and lasteduntil7:30DuMont, will feature the opening round ofthe fourteenth National Invitation Hearings On TV yesterday, resulted in a substantialBasketball Tournament. Don Dunphy will describe the action which findsSt. Followingthe WPIX announce. agreement with some of the stations.Bonaventure College opposing the University of Cincinnati and the University of ment made on Wednesday that Negotiations for the stations andSt. Louis clashing with LaSalle. Action starts at 8:30 p.m. thestation would program the for the union continued to discuss entire Kefauver Committee hear- problems on the phone until finally," RCHEOLOGY, KEY TO THE PAST," will be the subject to be discussed on ings in New York starting Mon- late yesterday afternoon, an agree-A"TheJohns Hopkins Science Review," Tuesday, March 13 over DuMont at day, March12 and continuing ment was reached withall four through the week, WJZ-TV an- stations (WMBQ, WENR - TV,8:30 p.m. Dr. Henry T. Rowell, professor of classics and Dr. John H. Young. archeologist, both of the university, will be headlined.. .. "Musical Playtime7 nounced yesterday that the sta- WBKB, WGN-TV). produced by Allan Handley and directed by John Chapin, will debut on Sunday tion will also program the hear- It is understood at the time theover WNBT at 12:15 p.m. The program is designed to familiarize youngsters with ings inall -day sessions. WNBT last agreement was reached the ex-the component parts of a symphony orchestra by means of informal question and and WCBS-TVwillcarrythe ecutive board of the union was in 10:00 to noon part of the hear- session and had ordered its.membersdemonstration sessions. Leon Barzin, musical director of the National Orchestral Association, will emcee the program. .. . Colette Marchand, Parisian dancer, ings. DuMont was undecided at to strike on any station not in agreelmakes her TV debut when she visits the Jack Haley Ford Star Revue, Thursday, a late hour last night. anent by the end of the day. March 15 at 9:00 p.m. over NBC-TV. E thel Paige Hotel Edison 228 West 47th St. Friday, March 9, 1951 8 17ew York 1 qvy.y_ RADIO DAILY-TELEVISION DAILY

Sees Radio Greater In An Emergency COAST -TO -COAST (Continued from Page 1) Name Favorite Sport Concert Featured Famed Singers terday at the Beverly Hills Hotel. Pittsburgh, Pa.-Entries from 318 Stamford, Conn. -A 45 -minute "Radio gives advertisers the onlycities, towns and communities in 28concert, featuring the greatest vocal assurance of keeping their channelsstates were received in the "Favor-artists of all times, was broadcast of communication wide open to theiteSport"contest conducted byover WSTC and WSTC-FM Febru- whole population," Denny said. "ItJohnny Boyer over KDKA. Listen-ary17th.Amongtheimmortal delivers the ad-ers wrote in letters naming theirvoices heard were those of Enrico vertiser's m e s -favoriteactivity and these wereCaruso, Amelita Galli-Curci, Gui- KGW THE ONLY sage without thejudged by three outstanding figuresseppe de Luca, Feodor Chaliapin restrictionsandin Pittsburgh's business and sportsand others. Selections aired included STATION WHICH GIVES risingcostsofworld. On the basis of entries re-operatic arias, sacred songs and light THE ADVERTISER COM- other media.Itceived, baseball placed first in popu-classics. isfast and farlarity;football second;basketball PREHENSIVE COVER- moreadaptablethird, with swimming, hunting, fish- WAJR Names General Manager AGE...in the OREGON than any othering and track and field trailing. Morgantown, W. Va.-Ford Bil- medium to lings has been named general man- MARKET quickchanges Judging Contest ager for the three Greer stations: insupplyand Hartford, Conn.-Program man-W A JR,AM - FM,Morgantown, demand of par-ager Harvey Olson of WDRC isaWDNE, Elkins, W. Va., and WJER, ticular products.member of the Scholastic WritingDover Ohio. Reporting to him will It gives the ad-Awards Committee that is judgingbe managers George Blackwell of WDNE and J. C. Cole at WJER. DENNY vertisersup-to-entries in a high school writing con- the-minute contract with their cus-testsponsoredbytheHartford tomers and makes it possible for hisCourant "Parade of Youth" Depart- Maschmeier In Big City advertising to keep up with thement. This is Olson's second year Albany, N. Y.-H. W. Maschmeier, on the judging committee. director of news and special events times." at WPTFL was in New York early Continuing, Denny said: "At this last week recording two interviews "Planned"isthe word whichbest time, in the period of national emer- Alley Up typifies Longview, Washington, the gency, radio looms even larger as Dayton, Ohio-Wade H.Alley,with Eleanor Roosevelt at Roose- youngest community in KGW's wide- the medium to which people turnformerly with the Dayton office ofvelt and Jones, prior to Albany's spread coverage area, and one of the as a source of up-to-the-minutein-the FBI, has been appointed pro-50 kw.outlet'sinitialprogram most progressive. Laid out in 1922 as formation and relaxing entertain-gram and public relations directorwhich features Mrs. Roosevelt, be- a "model- town Longview's industrial ment. We are emphasizing these ex-of WHIO, it was announced lastginning on March 5. growth has followed a planned pattern. clusive advantages in our radio salesSaturday by Robert H. Moody, gen- The two largest lumber mills in the Station Has Sports Quiz world are located here: lumber pro- presentation." eral manager of the station. Alley ducts, pulp and paper products add to Station representatives weretakes over the job held by Lester Cleveland,Ohio -A five -day expanding payrolls. It is an important greeted by John K. West, vice-presi-Spencer, who resigned to becomegrand opening program held by Columbia River port. A recent KGW dent in charge of NBC's westernmanager of WKBV, Richmond, Ind.WHK last month was highlighted Tour -Test, conducted in cooperation division;Thomas C.McCray,in Expanding Operations by a sports quiz show featuring top with the Oregon State Motor Associa- charge of network radio operations Chicago, Ill. - Phil G. Kerr, re-sports personalities. Al Helfer, MBS tion, and witnessed by "Miss KGW" for the western division; Charles R. sportscaster, was quiz master and and Longview executives, proved gional manager for Admiral Cor-Harrison Dillard, Hank Greenberg, KGW's Comprehensive Coverage of Denny,executivevice - president;poration in St. Louis and Davenport, this healthy market. Carleton D. Smith, vice-president inhas extended his operations to in-Lou Groza, Dante Leville and Jim chargeofstationrelations,andclude Denver and Wichita,ithasMartin were some of the figures BROADCAST MEASUREMENT Norman C. Cash, director of radiobeenannouncedbyWallace C.who participated. BUREAU SURVEYS PROVE station relations. Johnson, vice-president in charge of New Appointment For Martin KGW's LEADERSHIP Guest List Impressive sales for Admiral. Kerr replaces P. Hartford, Conn.-Paul Martin of Actual engineering tests have proved that Present at the meeting were EarlG. Deluhery, who has been assigned KGW's efficient 620 frequency provides a C. Anthony, George Whitney, Kevinby the company to defense work. Buffalo, N. Y., has been appointed greater coverage area and reaches more Sweeney and Pat Kelley of KFI, Los station manager and program direc- radio families than any other Portland tor of WCCC, itwas announced radio stationregardless of power.BMB Angeles, Calif.; E. B. Craney, Z -Bar Atom Attack Forum Savitt, surveys bear out this fact. KGW is beamed Network, Mon.; Virginia Braunber- Richmond, Va.-The firstofficialyesterday by William M. to cover the population concentration of presidentandgeneralmanager. Oregon's Willamette Valley and South- ger, KGHL, Billings, Mon.; Walterforum on what to do in case of an western Washington. Wagstaff, KID 0 ,Boise,Idaho;atomic bomb attack was broadcastMartin, who will assume his duties on Wednesday, has been program TOTAL BMB FAMILIES Henry Fletcher,KSEI,Pocatello,last week over WRNL. City mana-director for station WKBW in Buf- Idaho; 0. W. Fisher and Ray Baker,ger Sherwood Reeder, director offalo for the past three years. (From 1949 BMB Survey) KOMO, Seattle, Wash.; Richard 0.Civil Defense served as moderator DAYTIME Dunning, KHQ, Spokane,Wash.;and others on the forum panel in- KGW 350,030 Carl E. Haymong and James A.cluded:director of public safety, On -The -Scene Coverage Station B 337,330 Murphy, KIT, Yakima, Wash.; H. Q.Richard R. Foster, coordinator for Hempstead, L.I.-Highlights of Station C 295,470 Cox and M. J. Frey, KGW, Portland,Civil Defense; J. A. Lawler, assist-the recent 32nd annual "Country Station D 192,630 Ore.; Jennings Pierce, KMED, Med-ant coordinator for Civil Defense,Life Exposition" of the Long Island NIGHTTIME ford, Ore.; Easton Woolley, KDYL,and Dr. Edward M. Holmes, Jr., inAgricultural and Technical Insti- KGW 367,370 Salt Lake City, Utah; Eleanor Mc-charge of Civil Defense Needs. tute, were broadcast recently by Station B 350,820 Clachtyand Hugh Kees, KOH, WHLI-FM. Lloyd Moss, WHLI staf- Station C 307,970 Reno, Nev.; Hal Brown, KMJ, Fres-and Walter Tolleson, KNBC, Sanfer, tape-recorded the opening cere- StationD 205,440 no, Calif.; Ewing C. Kelly, Ewing C.Francisco, Calif.; John Hamlyn andmonies and then interviewed visit- Kelly, Jr., and Earl Russell, KCRA,Leo Ricketts, McClatchy Broadcast-ing guests. Featured on the pro- Sacramento,Calif.;Paul Bartletting Co., and Judith Waller, NBCgramwereRussell W. Duck, and Gene DeYoung, KERO, Bakers-Chicago. managing editor of the Rural New field, Calif.; Harry Butcher, KIST, Representing NBC's western divi-Yorker, and Mundy I. Pearle, presi- Santa Barbara,Calif.; Thomas E.sion were: Lewis S. Frost, Normandent of the Republic Aircraft Cor- Sharp and John Merino, KFSD, SanBlackburn, Thomas McCray, Homerporation. Diego, Calif.; Richard 0. Lewis andCanfield, Harry Bubeck, Bud Ber- E. W. Harbey, KTAR, Phoenix,end, Alan Courtney, Leslie Raddatz, Congratulations Ariz.;Ray C.Smucker, KYUM,Helen M. Hall, Oscar Turner, H. Bridgeport, Conn. - Rita Ertle, PORTLAND, OREGON Yuma, Ariz.; Roy Chapman, KTSM,Blake Chatfield, Paul Gale, Henrysecretary to manager Charles Par- Maas, Richard H. Graham, Rogerker, of WIOC, celebrates her 7th ON THE EFFICIENT 620 FREQUENCY El Paso, Texas; Gilbert A. Welling- IMO Nf101411T ton, Midnight Sun Broadcasting Co.,Sprague, Donald Honrath, A.H.anniversary with the station this T 11W110 Pitt! CO. Alaska; Lloyd E. Yoder, Hal AshbySaxton and Wally Hutchinson. month. EQUIPMENT SPONSORS

PRODUCTION BUSINESS

STUDIOS AGENCIES

VOL. 56, NO. 48 NEW YORK, FRIDAY, SEPTEMBER 7, 1951 TEN CENTS U. S. AIDS RADIO, TV DEFENSE PLANS Heavy Increase In TV Advertising In Press Lineage Increase Theater TV For Civil Defense Industry Advisory Noted In 35 Of Civil Defense workers, in four eastern cities, will go to school Sept. 15 Unit To Work in the first test of theater TV as a training technique. Announcement of TV Markets the project was made yesterday jointly by Millard Caldwell, Federal With Gov't Civil Defense Administrator in Washington and by Robert H. O'Brien, The sizable increase in TV secretary -treasurer of United Paramount Theaters, Inc. and Nathan L. Washington Bureau of RADIO DAILY set advertising for 1951 com- Halpern, president of Theater Television, Inc. Cities where the program, Washington - Comprehen- pared to last year, matched originating in Washington, will be seen include New York, Baltimore, sive plans to afford radio and Philadelphia and Washington. The experiment will be witnessed by television maximum coverage against a general decrease in members of Congress, government officials, Civil Defense Administrators, radio receiver advertising for educators and industrial leaders. facilities in event of interna- a similar period, may well tional emergency arefleing forecast future radio, TV set worked out with the iidustry advertising patterns. Accord- under the aegis of Mt. Gen. ing tofigures gathered byGarden TV Schedule Ryan Comments On Floyd L. Parks, chief of the Media Records Inc. in 38 key Office of Public Information, (Continued on Page 7) itwaslearnedhere.The old to WPIX Sponsor ANA Radio -TV Study (Continued on Page 5) Within 48 hours after WPIX an- Commenting on the third radio - Legislators Oppose nounced its 1951-52 Madison SquareTV report just issued by the Asso- Garden sporting schedule, P. Loril-ciation of National Advertisers, en-Touchdown Tips Sold lard Company, inbehalfof Oldtitled"ImpactofTelevisionon Senate BroadcastsGold cigarettes, contracted to spon-Radio Listening," William B. Ryan,For 20 Major Markets sor half of the 117 events, it was an-president of Broadcast Advertising Washington Bureau of RADIO DAILY nounced jointly by G. Bennett Lar-Bureau, made the following state- Washington - Senatorialopposi-sen, general manager of the stationment. Saleof "Touchdown Tips with tion to the broadcast or telecast ofand Lennen & Mitchell, Inc. agency "In the interests of sound adver-Sam Hayes" to Charles W. Hoyt Congressional sessions and a warn-for the sponsor. tising and fair evaluation of media,Company, Inc., for their client Mail ing to commercial broadcasters and Programs to be sponsored by P.BAB opposes any attempt to influ-Pouch Tobacco Company to pro- telecastersthateducatorswouldLorillard include amateur and pro -ence either the buyers or sellers ofmote Kentucky Club tobacco in 20 press for reservationof time for advertising by means of incompletemajor markets was announced yes- "noncommercial broadcasts at good (Continued on Page 7) (Continued on Page 2) terday by A. B. Sambrook, man- listening hours" unless the industry agerof RCA Recorded Program regulates itself, featured the secondWayne Coy Will AddressArmy Hour, Sponsored, Services Sales. Thiscontract,ar- day'shearingsyesterday onthe UHF -TV Symposium ranged through William P. Smith, (Continued on Page 5) May Return via Network (Continued on Page 5) Wayne Coy, chairman of the FCC, Washington Bureau of RADIO DAILY Wilson Names Lamb willaddress TV consultants and Washington-TheArmyHour,CiggieCo. Expands broadcasters from all parts of theone of the most popular World War ODM Assistant Directornation, Canada and Mexico, at theII programs, may return to the air ABC Radio Schedule FranklinLamb,Vice -ChairmanUHF symposium sponsored by RCAon a major network as a sponsored Three and a half hours weekly of the Board of Tele King Corp.,at the Hotel Barnum in Bridgeport,program, RADIO - TELEVISION DAILYbroadcast 'time has been purchased New York, and former vice-presi-Conn., next Wednesday, Frank N.learned last night. by PhilipMorris and Company, dent of WIP, Philadelphia, yester-Folsom,presidentofRCA,an- InasmuchasunificationoftheLtd., marking the most important day was named Assistant Directornounced yesterday. (Continued on Page 2) use of network radio facilities by (Continued on Page 2) NBC-TV Web Gets Exclusive (Continued on Page 5) Documentary 25,800 To Go! Dramatizingtheeffectiveness For World Series Telecasts Today marks the 200th telecast of radio in piercing the Iron Cur- of "The First100Years,"first tain, ABC's radio network will video daytime soap opera, aired produce a special documentary Closing of a deal whereby the The NBC-TV deal for the series Monday -through -Friday on CBS - based on the activities of Radio NBC-TV network will have exclu-means that the network will have TV. Capable statistician at Ben- Free Europeforbroadcast on sivetelevisioncommercialrightsthedistinctionoforiginating the ton and Bowles has figured out Wednesday, Sept. 19, at 10 p.m., for the World Series baseball gamesfirstcoast -to -coast telecast of the thatif the drama lives up to its EDT. The half-hour documentary for the next four years with GillettebaseballclassicinOctober.The titleandlastsafullcentury, will be written by Morton Wish- Safety Raz6r Company as sponsortransaction was worked out in co- which, it might be said, is open engrad author of "Communism- was announced yesterday by Josephoperation with the Mutual Broad- to some doubt, it only has 25,800 McConnell, president of NBC, be-casting System, which has exclusive U. S. Brand." fore his departure for Europe onradio rights for the World Series more telecasts to go. the Queen Mary. (Continued on Page 6) 2 Friday, September 7, 1951 RADIO DAILYTELEVISION DAILY

111111111

11111131 Ryan Comments On 1111018 COMMG ADD GOMG Established Feb. 9, 1937 ANA Radio -TV Study

Vol. 56, No. 48 Friday, Sept. 7, 1951 10 Cts. DICK DORRANCE, director of Mutual's pub- CHARLES G. SCULLY, assistant publicre- (Continued fromPage 1) licrelations, has returned from Chicago. lationsdirectorat WAAT-WATV (Newark), JOHN W. ALICOATE : : Publisher is back at his desk after a three week vaca-or superficial study of media prob- FULTON LEWIS, popular radio commentator,tion along the Jersey seashore. lems. BAB consistently and public- FRANK BURKE Editorand family has returned to New York aboard lyhasoffereditsfacilities, re- the S.S. Liberte after a European trip. DAVE LEWIS, KDKA (Pittsburgh) promotion MARVIN KIRSCH : Business Manager manager, andwifearevacationinginNewsources and technical assistance to GRACE REGAN,ofKDKA's (Pittsburgh),York and Atlantic City. any group with a sincere interest Published daily except Saturdays, Sundaysprogram department, and husband, are spend- in true evaluation of the radio me- and Holidays at 1501 Broadway, New York,ing their vacation in Massachusetts and New EARL H. HAMMONS, veteranmoviepro- (18). N. Y., by Radio Daily Corp., J. W.York City. ducer, back from a month's trip to London anddium and radio's relationships with Alicoate, President and Publisher; Donald M. Geneva, with several film ideas for TV pro-theothercomplementary major Mersereau1 Treasurer and General Manager; TONY MARTIN and wife, CYD CHARISSE,gramming. media. Marvin Kirsch, Vice- President; Chester B.motion picture actress,returnto New York Balm, Vice-Pres.; Charles A. Alicoate, Sec'y.tomorrow from Europe. MIKE JABLONS returnedfromCincinnati "This new report by the ANA Reentered as second class matter, Septem- where he attended Buddy Rogers' opening atcannot, by itself,seriouslyaffect ber 15, 1950 at the Post Office at New York, MARY VAN CASHMAN, WQBC (Vicksburg,the Beverly Hills Club. advertising decisions.Itissignifi- N. Y., under the Act of March 3,1879.Miss.),station manager,isin New York for (Originally entered as second class matterconferences with MBS network officials. BEN GRAUER is on a one -week vacation atcant mainly because, with its two on April 5,1937).Terms (Postage free) Falmouth, Mass., as the guest of John Wright,predecessor reports, it is part of the United States,$15.00 one year.Foreign, TALLULAH BANKHEAD flew to London Wed-producer of the Boston pops concerts. He willANA's organized effort to assist its Da.00. Address all communications to Radionesday to record the initial "Big Show" forreturnto New YorkonSaturdayforthe NBC. NBC symphony show. members in the general area of ily,1501Broadway, New York,(18), N. Y.Phone Wisconsin7-6336,7-6337, comparative media values that so 7.6338.Cable address: Radaily, New York.Army Hour, Sponsored, Wilson Names Lamb far has been restricted entirely to the problem of radio time values. WASHINGTON BUREAU May Return via NetworkODM Assistant Director "This new report is not valid un- Bill Bailey Offlee: 1142 National Press Building less advertisers using it are willing Telephone: Metropolitan 0823, 0824. (Continued from Page 1) (Continued from Page 1) to rely completely on several ques- Residence: 4315 Russell Ave., Mt. Rainier, Md. armedserviceshastakenplaceof the Office of Defense Mobiliza-tionableassumptions.BABhas Telephone: Warfield 4462 since the close of the war, the newtion by Charles E. Wilson, Defensestarted a thorough study of the WEST COAST OFFICES program likely will be titled, "ThisMobilizer. report and itspossible usefulness Ethel Rosen 6425 Hollywood Bird. Phone: Gladstone 8438 IsAmerica's Hour." The format, Lamb has been a member of theandwill shortlyissuea formal CHICAGO BUREAU which featured nametalent,anElectronics Board of the Nationalmemorandum describingits main Frances B. Clow orchestra under the baton of theProduction Authority and will con-technical and other limitations." Suite 3013, 333 No. Michigan A late Jack Joy, music director oftinue as an observer with NPA. He Phone: Franklin 2-3238 the Army's radio branch, and plain ROME BUREAU: John Perdleari, Luderls116. at one time served as president of Stork News PUERTO RICAN BUREAU: AntonioAlfonso.everyday Americans, will remainthe Reynolds Pen Co. and before Indianapolis-Berry Smith,WIRE Edificio Ochea, San Juan. P. R.; P. 0. Box 3385;the same. joining WIP was in the advertisingaccount executive, became the fa- Telephone: 2-2305. Coca Cola Willing To Sponsor department of R. H. Macy Co., Newther of a six -pound son(Martin Although the Army Hour was notYork. His home isin Allenhurst,Joseph),presentedbyhiswife a commercially sponsored programN. J. Mary. inthelast war,itwas learned authoritatively that the Coca Cola FINANCIAL Co. has indicated a willingness to (September6) jbe one of several sponsors if the NEW YORK STOCK EXCHANGE Army will reactivate the program. Net The sponsorship plan proposed is High Low Close Chg. one of rotation whereby advertisers ABC 12% 123/s 12% 1/4 would sponsor the program in rota- Admiral Corp. 24 24 24 Am. Tel. & Tel 16278 1621/2 1623% + 1/4. tion. CBS A 291/2 291/4291/a + During the war NBC offered its CBS B 29% 291/e 291/8 + facilities and staff members to the Gen.Electric 61 601/2 60% -I- 1/4 Phiko 251/4 247/8 247/s - 1/4Army as a public service gesture. RCA 1st pfd. 76% 76 76 Should the program return to the RCA Common1823 ' 22% 221/2 ---. air it likely will be scheduled on a RCA 1st pfd 76%76 76 - /2 Stewart -Warner 191 19% 191/4 major radio network Sunday after- Westinghouse 40 393/4 397/8+ noon or evening, it was reported. ZenithRadio 621/2 611/2 611/2 The Army Hour wascreated, NEW YORK EXCHANGE writtenandproducedbythe Du Mont Lab. 151/2 151/4 151/2 Hazeltine Corp. 381/2 371/2 381/27A3/6 Army's radio branch under Col. E. Nat. Union Radio 4 35/8 4 + M. Kirby. OVER THE COUNTHIL Asked Stromberg-Carlson 111/2 12% Will Represent Mutual Washington-Iry Lichtenstein, pro- motionandpublicitychiefof Wrong Publisher WWDC and WWDC-FM, has added Inyesterday's RADIO -TELEVISIONMutual's press duties to his already DAILY, oneofthe songsintheheavy schedule, according to Hollis "Songs with the largest TV Audi-Seavey, Mutual's Washington man. ences,Survey WeekofAugustLichtenstein will handle promotion 24-30" was erroneously listed as toand publicity for MBS in Washing- publisher. "Waitin' For The Robertton, in addition to his station du- E.Lee"isbeingpublishedbyties. He formerly was a news writer LaSalle Music Publishers, Inc., andon WINX, when that station was not by Alfred -Harms. owned by the Washington Post.

RADIO TIME SALESMAN You get a lot for a little* Long Island resident preferred. len OHM Must have car.Salary. STAMFORD, CONN. Contact: Joseph A. Lenn *MORE LISTENERS -PER -DOLLAR than any TV or radio station in Baltimore "The Gateway toNew England" WHLI SEE YOUR HEADLEY-REED MAN TODAY FOR THE WHOLE W -I -T -H STORY A B C Affiliate 245 Baldwin Rd., Hempstead, L.I. Representative: EVERETT-McK1NNEY, Inc. HEmpstead 2-8000 Sports fans listen

VAN PATRICK, the Great Lakes Region's Sports fans buy! most listened -to sportscaster, is sponsored daily by PFEIFFER BREWING COMPANY, makers of Michigan's largest selling beer and helps deliver this kind of action!

WJR Sports Director conducts the the Great Lakes Region's mostlistened -tosports shows at 6:30 P.M., Monday through Saturday, sponsored by Pfeiffer's, and at 11:15 P.M., Monday GREAT through Friday.In addition, Patrick broadcasts the University of Michigan football games for VOICE Standard Oil Company to thousands of loyal sports fansin WJR's vast coverage area. Here's of the another example of a WJR star personality 50,000 WATTS attracting listeners CLEAR CHANNEL millions of (and potential customers) for the sponsor. CBS GREAT LAKES Remember ... first they listen ...then they buy! Van Patrick listeners from 31 states and Canada mailed In 3714 requests for copies of "Tiger Facts" in response to only two announcements on his 11:15 P.M. program!

FREE SPEECH svd.' Radio-America's Greatest MIKE Advertising Medium

Represented Nationally by Edward Petry 8 Company 4 Friday, September 7, 1951 RADIO DAILY -TELEVISION DAILY

VDU R DIALWINS Imo AGENCIES

" . .. Lacy has come up with 0 JONES, president of the o an appealing show ... Trudy DUANEfirmbearinghisname,an- 3 Richards delivers her song as- nounces that he will continue his signments pleasantly ... R. D. agency, despite several account shifts. All other accounts now standing Wilbur's orch keeps the mood light and gay." with the agency have been notified Don't be surprised if Norge picks up the tab for a one time of Jones' intentions and that they are -VARIETY shot of the Red Skelton CBS radio network show and that Procter & released of any commitments to the Gamble buys another week for a special promotion to announce Skelton's agency as of Sept. 30. Clients in- cludesuchaccountsasMueller TV debut under their sponsorship. .. The CBS sales innovation of one Macaroni Products, Mennen Com- time shots of a major comedy show is being widely discussed in the pany, Tetley Tea, Marlin Firearms trade. and Razor Blades, McElhinney's Ta- bascoSauce, Bonomo Taffy and * * * * Kiwi Shoe Polish.

Sid Caesar, star of Max Liebman's "Your Show of Shows," on NBC-TV which takes to the airwaves again Saturday MORTON M. ROBINS has been night, and 'Charles Sanford, musical director of the program, have elected to the board of directors of worked together a good many years. In fact Caesar credits much Dorland Advertising, Ltd., and will also serve on the executive commit- of the success of his famous pantomime bits to the musical accom- tee. O paniments for him by Sanford. Now that Sid via Max has been O offered several film contracts, he is insisting on a unique clause- THE TEA COUNCIL is readying one that gives him permission to engage the same Charles San- an extensive campaign in October on the theme, "Take Tea and See." =111/2 "LACY ON THE LOOSE" ford as musical director for any and all films in which Sid Caesar appears. No wonder the trade thinks so much of Sid. Monday thru Friday MAYBELLE F. HALL ADVER- ise TISING 9:00 - 10:00 A.M. * * * * COMPANY has been

ofCalifornia, with Jackson Beck back from his summer hiatus and starts his named by Douglas third year on "Mark Trail" via ABC. Tack will continue to do the com- manufacturer of zipperslipper socks. mercials on the TV show at the Yankee Stadium. ... Ted Pearson just returned from Hollywood after being away from the big PUBLICIDAD BADILLO, INC., city for one year. Ted is being swamped with radio and TV offers.... San Juan advertising agency, has NBC -TV's glamorous Kathi Norris is a shrewd business woman. Kathi been appointed to handle all adver- tising in Puerto Rico for Compania just purchased rights to a recently invented thermos bottle which can Distribuidora Vision, S.A. keep liquids hot or cold for a 48 hour period. Manufacture of the product will start in Long Island City (N. Y.) in November. R.T. O'CONNELL COMPANY has been named to handle radio and * * television advertising of Dean Ross Ethel Thorsen who has been on WNBT's "Date in Piano Studios, New York. Manhattan" with Ed Herlihy, will have a show of her own, start- TRUDY RICHARDS ing Sept. 17 over WJZ-TV. Entitled "First in Fashion With the FOOTE, CONE AND BELDING First Lady of Fashion" the program will be telecast Mondays INTERNATIONALCORPORATION has been appointed by Home Prod- through Fridays, at a time to be announced. ucts de Mexico for Heet Liniment, * ** Hill's Nose Drops and Embrocol Cold Rub. When the 12:00 o'clock whistle blows on Monday, Sept. 10th it will signal more than just the lunch hour, for video's star-studded LEWIN, WILLIAMS AND SAY- noon day telecast, "The Frances Langford -Don Ameche Show," will LOR, INC. will direct campaign for make its spectacular debut on that date and every Monday through Borden's Frozen Foods, Inc. for new Friday, 12:00-1:00 p.m. over ABC-TV. products being introduced in New >-0 Jersey. L. A. Newstader is account ** * * executive.

Z Question Box-Have you had any of the corn grown BERNARD M. ..Isn't it ironic KLIMAN has re- 0 by Nelson Case on his farm? It's Dee-Licious! . signed his post as advertising direc- 0 that both the Cameo and Fireside Cameo which had a 28.6 rating tor of the Gruen Watch Company, 0 and tons of acclaim should not have a place with any sponsor's Cincinnati, effective Dec. 31, to open heart for the winter? . . . Will both Republican and Democratic his own agency in New York with a R.D. WILBUR andhis IBS parties be bidding heavily for TV air time in the Fall? television branch in Hollywood. WINS ORCHESTRA aEC **** NATIONAL PRODUCTION AS-

BillStokely,Jr., chairman ofthe board ofthe Stokely - SOCIATES has been formed by elt Van Camp agency, is said tohavestated that the organization is with- John J. Casey, formerly with Street and SmithPublications,and M. Coll your WINS representative drawing from the TV field, leaving open the 7:30-7:45 p.m. Tuesday and Lowell Harman, president of the Thursday time slot on NBC-TV now occupied by the John Conte show. Harman Printing Corporation. " ... seehim when he calls. * * * *

COINCIDENCE DEPT: For six years the co -writers of "The Aldrich Family" and currently jointly writing crackerjack WANTED scripts for the new Jackie Kelk TV series, "Young Mr. Bobbin," Publicity department of aggressive N.Y. majorstationneeds younglive -wire Ed Jurist and Norman Tokar are generally accepted as the out- contact,writer,andideaman. Only standing writers of teen-age radio and Tv shows. Even though experienced need reply. Write full de- both Tokar and Jurist were born and brought up in Newark, acted tailsinbriefto: BOX156 in shows at the "Y" there and even belonged to the same scout RADIO DAILY organization, they never knew each other until 1940. 1501 BROADWAY, NEWYORK 18, N. Y. CROSLEY BR.OABCASTING CORPORATION Friday, September 7, 1951 5 RADIO DAILY-TELEVISION DAILY

Touchdown Tips SoldSenators Oppose Broadcasts Gov't Furthers Plan For 20 Major Markets Of Congressional SessionsFor Industry Defense from Page 1) (Continued fromPage 1) (Continued from Page 1) (Continued major radio and TV networks, as radio -televisiondirector of theBenton Bill(S. 1579), 'to establishChiefStateSchoolOfficersand chairman of the Joint Committee onwell as newsreel firms, communi- Hoyt company, brings total stationa national citizens radio and tele- cations companies and thepress orders for the program to over 150.vision advisory board. Educational Television, sounded the (D.,warning to commercial broadcastershave been asked to name an ad- "TouchdownTips" -13quarter- Chairman E. W. McFarland visory committee to work with mil- hoursofpredictions and generalAriz.)recessed the hearings untiland telecasters. He criticized repeti- tious commercials on the air anditary officials in preparing for any football information by celebrateda later date, yet to be announced, eventuality. sports authority Sam Hayes-beginsafter hearing educators, a state de-said "it is unthinkable that the lim- Mat Gen. K. B. La*son, Deputy itstenth season as a transcribedpartment official and an executiveited number of television channelsChief Signal officer, has submitted feature with a preview program onofthe CIO support the Bentonmay be allowed to become monopo- lized for selling goods." While hea tentative plan to the various me- September 7th and its first broad-measure. dia 'of mass communication whereby cast scheduled for September 14th. Oppositiontobroadcastingoropposed "governmental censorshipthe USS Spindle Eye, now in moth- According to Sambrook, last-minutetelevisingcongressional sessionsofmass communicationsmedia," orders for the show-based on pre-came from Sen. William Benton (D.,Dr. Fuller lauded the Benton pro-balls, may be reactivated for use as vious years' experience-will hikeConn.), who seeks to set up theposals as a sound solution to thea communications ship. If the news this season's sales figures for theadvisory board under the presidentproblem of evaluating radio andmedia would make use ofit, the series far above last year's total. to make recommendationsastotelevision programs. Army would reactivate the Spindle Stations included in the contractprogramtrends;Sen.McFarland He praised FCC chairman WayneEye, he told industry representa- are: WIRL, Peoria, Ill. WANE, Ft.and Sen. Lester C. Hunt (D., Wyo.),Coy for supporting the Benton billtives. co-sponsor of the Benton bill. and declared, "it is difficult for us Inasmuch as the cost would be Wayne,Ind.; WISH, Indianapolis, around $400,000,it was suggested Ind.;KRNT, DesMoines,Iowa; Wallace J. Campbell, president oftounderstandwhycommercialthat RCA Communications, Mackay WLAV, Grand Rapids, Mich.;the Cooperative League of Wash-broadcasters should oppose such a ington, which owns WCFM, an FM Radio,Press -Wirelessandother WJPS,Evansville,Ind.;KDKA, national citizens advisory board."communicationscompanies whose Pittsburgh, Penna.; KCMO, Kansasoutlet, touched off the vigorous op-Heasked,"arethecommercialpersonnel would man the commu- City, Mo.; WTMJ, Milwaukee,position to Congressional broadcastsbroadcasters going to refuse to co-nications facilities aboard ship in Wisc.; KWK, St.Louis, Missouri;andtelecasts when hetoldtheoperate with any such groups ofevent of military action, might pro- WKRC, Cincinnati, Ohio; WTAM,Commerce Subcommittee on Com-citizens?" vide equipment. Cleveland, Ohio; WHKC, Columbus,munications that important sessions Witnesses supporting the Benton r, Ohio; WONE, Dayton, Ohio; WTRF,ofCongress should be broadcastBill included James E. Webb, Un- At a recent meeting hereof rep- Bellaire, Ohio; WFAI, Fayetteville,and telecast for the benefit of thedersecretary of State, who said theresentatives of the news (media it North Carolina. people. State Department foundcitizens'was pointed out by thmilitary "It would completely ruintheadvisoryboardshelpful;Carrollthat news could beforthcoming Senate," declared Sen. Benton, whoNewsom, associate director of high-from any one of a dozeor more Wedding Bells explained he had studied the ques-er education, New York City De-theaters in widely separated parts Meg Mundy, stage and televisiontion and concluded it just wouldn'tpartmentofEducation;Stanleyof the world, ranging from the Far has selected Sept. 15 forbe good businessto permit theRuttenberg, directorof educationEast to the European theater. her wedding date.She will becomebroadcast or telecast of Congress inand research,CIO; Dr.I.Keith In World War II the Army out- the bride of Konstantinos S. Yan-session. Tyler, radiodirector, Ohio Statefitteda communications boat, the napoulos, stage director, at a cere- Sen. McFarland interjectedUniversity. USS Apache, for press, radio and mony in the Greek Orthodox Cathe-"everysenatorwouldwantto Scheduled to testify but unablenewsreel. operations, but that ship dral, New York. broadcasthimself.The programsto be present were Dr. Kennethwas not armored aticl had no pro- would play up the modern show-Bartlett, Radio Director of Syracusetection. The Amply has its eye on meninCongressandnottheUniversity, and the Rt. Rev. Msgr.the Spindle Eye,'lwhich is armored workers." Frederick Hochwalt of the Nationaland a heavier and faster ship. And Sen. Hunt added, "I'm afraidCatholic Welfare Conference. Television was not used to cover Send girthcia we'd soon have a considerable turn- The committee has announced itthe last, but elaborate plans are go- over in the Senate." Campbell drop-will hear opposition to the Bentoning forward to give America the ped the subject and spoke in behalfBill at the next hearings. Harold E.broadest possibly TV coverage in -7o of the Benton bill. Fellows, NARTB president, has re-event of emergency. Arrangements graetinyi Dr. Edgar Fuller, executive sec-quested that broadcasters be givenare being made to process sound September 7 retary of the National Council ofan opportunity to be heard. film and rush them to points of Alan Devitt John A. Stewart distribution for television home use. Dan Russell Mende Brown Tape recordings would be made for September 8 Ciggie Co. Expands Ozzie -Harriet Renewed radio broadcast. Joe Bolton George Monnina ABC Radio Schedule By Heinz On ABC Radio Such an operation would be un- jack R. Overall John Harold Ryan der Signal Carps jurisdiction, as it tte West Coast Bureau of RADIO DAILY Milton Watson Clifford C. Harris (Continued from Page 1) was in World War II, with Col. E. t h e cigarette firm. Arranged Hollywood-Expressing full con-M. Kirbrs department co-ordinat- September 9 through Cecil and Presbrey Adver-fidencein radioasa continuinging radio and television. J. F. Burke Ed Prentiss tising Agency, this total of networkpotent advertising medium, the H. Attending meetings here with in- Betty Howard Martin Hill time includes full sponsorship ofJ.Heinz Company has reneweddustry representatives have been, Arthur Hanley two across-the-board daytime se-sponsorship of the "Adventures ofin addition to General Parks and September 10 rials, "Against the Storm" and "TheOzzie and Harriet" for the thirdLawton,Lt.Commdr. AndreF. Emery Deutsch Lyle Van Strange Romance of Evelyn Win-year over the entire ABC radioRhoads, chief of the Navy Radio - Ira Herbert Raymond Scott ters," and the Tuesday and Thurs-network. Renewal, arrangedTV Branch; Lt. Col. Robert P. Kime, Jess Pugh Irwin Rosten day presentationsof "Break thethrough the Maxon Agency, be-chief, Air Force Radio -TV Branch; J. D. Van Amburgh Bank," all to be heard on the ABCcomes effective Friday, Sept. 28 onBruce Quisenberry, chief, Office of September 11 radio network, starting in October.the 9 to 9:30 p.m. EST broadcast. Technicallnformation, Signal Corps, Herb Hollister Charles Stark "Against the Storm" will have its Starring the man -and -wife teamand Charles Dillon,chief of the Al Reiser Bill Comstock season -opener on Monday, Oct. 22,of Ozzie Nelson and Harriet Hil-DefenseDepartment,Radio - TV from 10:45 to 11 a.m., EST. Writtenliard, the situation comedy series is Bob Loewi aired weekly and advertises HeinzBranch. September 12 by Sandra Michaels, the program combines poetry, ballads, events infamous "57 varieties." THE ONLY STATION G. Gude Richard Maxwell In at 1,1,1, 011.151515 sJohn John Taylor the lives of normal people, and in- \Ella Mae Morse telligent discussions. "The Strange Stork News COMPREHEOSIllE September 13 Romance of Evelyn Winters" will Mr. and Mrs. Donald W. McGuinn COVERAGE SMargaret Banks John McNamara be starting Oct.1, from 3:45 to 4announce the birth of their second Bob MillerMichael M. Sillerman p.m., EST. "Break the Bank" willchild, Mary Elizabeth, on August PORTLAND Gretta Palmer Arthur J. Daly also have its Fall premiere on Oct.24. McGuinn is in the traffic de- Leith Stevens Russ Johnston 1, 11:30 to noon, and will have thepartment at WOR. The McGuinns OREGON 2.have a son, Donald F. Philip Morris tab starting Oct. 6 Friday, September 7, 1951 RADIO DAILYTELEVISION DAILY

PLUG TUNES ORDS & USIC PLUG TUNES I By HAL PERSONS

MUSICVILLE GAZETTE-Subjectforseveralinteresting stories in the daily press, and culling great interest feature -wise from World Series Rights Life. Look and Newsweek, is Tannen Music's "Rotation Blues." This song, written by Lt. Stewart Powell, in service in Korea, was first heard by Grandpa Jones and Elton Britt while on tour to entertain the boys To NBC Exclusively there, with the Camel Caravan. This song is number one on the Korean Hit Parade and is the favorite of G.I.'s there.It was brought home by (Continued from Page 11 and an optionto make thefirst Britt, and Victor rushed him into a secret recording session the moment offer for TV coverage. he landed. However the news leaked out and other recordings followed. It is understood that the telecast Here is the lineup: Elton Britt, Victor; Bill Monroe, Dacca: Ken Marvin, this year will be limitedtothe Mercury; Terry Preston, Four Star, and just released for a stab at the NBC-TV network and to key TV stations operated by Mutual affili- popular market, is another by Decca featuring Hoagy Carmichael.... ates. The MBS TV stations, which The theme song of KSL organist Leonard Friendly, has been published will probably get a series feed from MO. by Gershman & Goodman, Kansas City, with the initial sheet sales in NBC, will include WOR-TV, New :1:4071110/7/1MUltli 11.1.10:11111111c1r111: Salt Lake City music stores very brisk. Titled "Antoinette." the melody, York; WGN, Chicago; WNAC-TV, Friendly's own composition, introduces his twice -daily stint. Boston, and Mutual's Los Angeles * * * outlet. Tony Bennett, Columbia recording artist, opens at the Will Broadcast Mass N. Y. Paramount Theater Sept. 12th. . .. Don Ovens, who pushes Radio listeners will be offered an "1I'S A LONG WAY records for Capitol, will get hitched on Sept. 15 to Miss Dorothy opportunity to tune in on a centu- Blau of New Rochelle, N. Y. . . . Priscilla Blackstone, for a long ries -old rite of the Roman Catholic time head music librarian at WMGM, took up her new duties in Church on Sunday, September 16, when Station WFUV-FM, Fordham FROM YOUR HOUSE i the library of the Voice of America last week. . , . A few weeks University Station, broadcasts in its back we mentioned the square dance records of C. P. MacGregor entirety the annual Red Mass of the as being very good. Shortly thereafter we got an exceedingly nice Guild of Catholic Lawyers of New letter from Harold Moon of BMI, Canada, gently reminding us York from St. Patrick's Cathedral, TO MY HOUSE"i at which Francis Cardinal Spellman that we had heard the London Album of square dances with ac- will preside, Auxiliary Bishop Ful- companying calls, and had liked them. You're right Harold we tonJ.Sheen of New York will

. . Jefferson Music had, they are also very good. . Toni Arden appearingat the preach, and Auxiliary Bishop Jo- N. Y. Paramount this week, is doing a really nice job. seph F. Flannelly, administrator of 1619 B'way,N. Y. C. St.Patrick's Cathedral, will cele- * * * brate. WNBC will rebroadcast the

RECORDS ON PARADE-Soon to be released in the RCA sermon by Bishop Sheen from 1:30 Victor Treasury series is George Gershwin playing two of his best known to 2:00 p.m. compositions, "Rhapsody in Blue," and "An American in Paris." The Hit! former was recorded in 1927 and the latter in 1929. We heard a beat -up Obit Pin-Up acetate of "Rhapsody," and stillit was a thrilling performance. Paul A Solid Ballad Hit! Another GUN Whiteman's is the accompanying orchestra.... Bandleader Elliot Law- 114VJAIlltiG rence, with vocalists Rosalind Patton and Melvin Moore,just recorded fOR 1011 "60 Minute Man" and "Quick" for King Records, which is being rushed byLois out immediately. This version of "60 Minute Man" will haveslightly Published by Recorded (Columbia) revised lyrics to overcome the restrictions put on the original version CLOONEY. ... (King) ... A beef- ROSEMARYMILLINDER ...... (Capitol) by radio stations which felt the words "too suggestive." LUCKY ...... steak and beer party will be thrown Sept. 11, by the "Don't Put a Tax BOB CROSBY . .(Decca) CASS DALEY- CARMICHAEL .(MercurY) On Beautiful Girls" committee, which will protest taxes in general. The HOAGY .....(Federal) KEN MARVINHAWKI ...... committeeis headed by Harry Sultan and Louis Boorstein, head of HAWKSHAW exclusively by Douglas -Bruce Corp, New York distributors of Coral Records, who have Licensed INC. DIANE MUSIC, just released Cliff Steward's waxing of "Don't Put A Tax on Beautiful BROADCAST Girls."...Allen Roth's orchestral arrangements of tunes from Broad- MILLER MUSIC CORPORATION way's hit show "Seventeen" are featured in RCA's Thesaurus September release. These selections go into the transcription library's "Music By

Roth" series.... Not one, not two, notthree but four Patti Pages are ARRIVING SOON featured on Mercury's waxing of "And So To Sleep Again," and Geo. "POWDER BLUE" Paxton expects big things from the recording of his latest plug tune... . FRANK I E CARLE-VICTOR DON CH ERRY-DECCA More news from the Bozo party, Capitol Record's cooperative promotion HARRY BABBITT-CORAL with Loew's theater chain. The program, featuring Bozo films, prizes. MARTHA TILTON and Bozo the clown in person, has been extended another week and FORSTER MUSIC PUB.,INC. will play 12 more houses. 1619 B'way, N. Y.216 S. Wab. Av. Chi. **

TRY THESE ON YOUR TURN -TABLES - "I'LL HOLD YOU IN MY HEART" a winning combination ofa Bimba" Patrice Munsel (Victor) EDDIE FISHER-VICTOR popularized Italian folk melody plus the superb singing of one of TONI ARDEN-COLUMBIA 25 Top Recordings the best voices in the country. Should do a Lanza type business. EDDY HOWARD-MERCURY

A Technicolor Picture . "Black Strap Molasses" Tommy Dorsey (Decca). A very EDDY ARNOLD-VICTOR ST. NICHOLAS MUSIC, INC. clever lyric and good performance of a nice tune make this good ADAMS-VEE and ABBOTT, INC. 216S. Wabash Ave. Chicago 4,III. 1619 Broadway New York City programming material. Friday, September 7, 1951 RADIO DAILY-TELEVISION DAILY

Movie Actors Guild Lineage Jump Seen Cancels TV Contract**TELE TOPICS** In 35 Of TV Markets

West Coast Bureau of RADIO DAILY Asouthbound television channel from Detroit to Toledo has been placed in (Continued from Page 1) Hollywood - Chargingthatthe service this week by the Long Lines Department of AT&T. Priorto theTV market areas for the first seven producer sold several feature pic-opening of the new channel Detroit was served by three northbound TV chan-months of1951 and 1950, TV set tures made after August1, 1948,nels from Toledo by means of radio -relay facilities. With the addition the Belladvertising both retail and general for TV showing, the Screen ActorsSystem's intercity TV network totals nearly 18,000 miles and by next monthjumped 24.9 per cent over last year Guildyesterdayannouncedtheyis expected to reach 23,500 miles, serving 46 cities with 85 TV stations. -37,177,098 lines, January to July, would canceltheir contract with * 1951, compared to 29,691,152 lines, RobertL.Lippert, headofLip- * * for a similar period last year-the pert Productions, sixty days from FROM Pittsburgh comes word that the tab for Westinghouse's sponsorship of 19overall promotion of radio sets for today. college football games this Fall will come close to $2,000,000. About onethe seven -month period fell from Sold Films After August 1,1948 million and a quarter will be spent for a seven game package on 52 NBC-TV, reaching from coast -to -coast. Two other main types of telecasts will eat up rest3,822,355lines, 1950, to3,650,116 It is charged by the actors' union lines,1951, equal to a decrease of that Lippert in violation of a provi-of the budget: regional telecasts, set up for three Saturdays with eastern games4.5 per cent. sionoftheguild'spresent basicconfined to the east and mid -west regionals for mid -west audiences, and inter- contract with all producers, "soldregional telecasts with games originating in the midwest directed only to eastern Hits Lack of "Aggressiveness" for television several theatrical fea-cities and eastern games directed to the mid -west. There will be three of the Len H. Collins, vice-president of ture pictures made after August 1,latter type telecast, also. Season will open on Sept. 29 and will run nine weeksMedia Records, estimated that al- 1948, without negotiating an agree-through Nov. 2. In addition, Westinghouse will spend between 5500,000 andthough manufacturers of radio sets ment with the guild for additional$750,000 in newspaper advertising in conjunction with the telecasts. made definite efforts to sustain the payment to actors for their televi- * * promotion of their products by in- sion rights." creasing their newspaper advertis- Under terms of the cancellationTODAY'S TV PERSONALITY: OTTO BRANDT, former vice-president in chargeing allotment by over eight per effective on November 3, no actor of TV stations for ABC, assumed the duties of vice-president and generalcent -620,534lines, 1951 against will be permitted to work for themanager of the KING Broadcasting Co., Seattle, Washington, early this summer.572,652lines1950-dealersatthe company unless Lippert negotiatesOtto is a native New Yorker and a graduate of Columbia retail level did not show the same a new contract with the union. University and his first job was as a page -boy at NBC in "aggressiveness" in advertising ra- The union's action stemmed from1933. When the Blue and Red networks separated in 1942, dio sets as they did in advertising the sale of 26 feature pictures lasthe went with ABC. In his capacity as vice-president in TV receivers. It was reported that June to KTLA, TV station in Loscharge of TV stations, Otto has been responsible for the dealers in the 38 TV markets placed Angeles owned by Paramount Pic-coordination of the net's five O&O's, national spot and only one line of newspaper adver- local sales and televisionstationrelations. During the tisingto promote radio set sales tures Corporation. late war, Otto served three years in the Air Force as while placing nine lines of news- pilot instructor of B -25's and was also assigned as a P-38 paper advertising to push TV re- Garden TV Schedule pilot. King Broadcasting Co. owns and operates KING - ceivers. Sold To WPIX SponsorTV as well as the 50 -kilowatt radio station, ICING. KING - TV, thoughitisisolatedcable -wise, has progressed Say Retail Lineage Declined rapidlyinthe luxuriantnorthwest market underthe According to the Media Records (Continued from Page 1) Brandt direction and bids fair to become, eventually, an report, radio set dealers were re- fessional hockey games, profession-outstanding influence in the television field of the Rocky sponsible for a 6.8 per cent decline albasketballgames,therodeo,Mountain area.Itsup-and-comingdirectorismarried in total radio receiver advertising. horse show, dog show, and collegeand the father of two children, Keith, 6, and Christina, 4. BRANDT Last year, figures showed that retail basketball and will makeitthe iS radio dealers bought 3,249,703 lines largestandmostcomprehensive * in the first seven months. For the Winter sports package in the met- KATE SMITH will have Paul Lukas and William Bendix as her guests on hersimilar period this year, retailers ropolitan area. first evening TV program over NBC-TV, Wednesday, Sept. 19 at 8:00 p.m.were estimated as having purchased Commencing with the rodeo inTed Collins, producer, will also be featured on the show.. . ."Hooperatingsonly 3,029,582 lines. October, WPIX will televise fromPocketpiece," for the Los Angeles area, August, show the "Spade Cooley Show" The survey noted that TV set theGardenfivenightsaweekon top with a rating of 37.3. Second place was occupied by wrestling-KTLA-manufacturers bad increased their through March, 1952. with 28.6, followed by "Frosty Frolics," hitting a 26 2 Televiewers will seeadvertising linage almost100 per News of the arrangement withhow the world looks from 70 miles above the earth on the "Johns Hopkins Sci-cent over1950-9,353,551linesas P. Lorillard came shortly after theence Review" show over DuMont when itis telecast Tuesday, Sept. 11 at 8:30compared to 4,711,022 lines for 1950. New York independent station's re-p.m. Dr. Ralph Edward Gibson and Clyde Holliday will be guests on the pro-TV set retailers, although responsi- centannouncementithadcon-gram which originates from WAAM, Baltimore. . Fort Worth -Dallas area, asble for most of the national TV set cluded several months of negotia-of Sept. 1, had 129,564 TV sets, Harold Hough, manager of WBAP-TV, announcedadvertisements, had increased their tionsbysigningcontractualar-yesterday. . . . Paul Winchell and Jerry Mahoney will return to TVMonday,advertising from 24,980,130 for 1950 rangements with GardenofficialsSept. 17 at 8:00 p.m. via NBC-TV. Program is sponsored by the Speidel Corp.to27,823,547 lines for 1951or an for the season. through Sullivan, Stauffer, Colwell and Bayles. . . . Stahlmeyer, Inc.,foritsincrease of 11.4 per cent. Jack Murphy, sports director, willfirst major venture into evening TV, has picked up a 13 -week contract for WPIX's be in charge of the technical staffThursday night "Televiews of the News," 7:00 p.m. Contract was placed through ' Sees TV A Factor handling the Garden events, withDowd, Redfield and Johnstone, Inc. In releasing thefigures,Collins Jimmy Powers, sports editor of the declared that "it must be remem- New York Daily News and veteran bered that 3,500,000 linesof . . . WPIX news and sports telecaster, GROVE LABORATORIES will sponsor CBS -TV's "Live Like A Millionaire" on(radio set) . . . advertising was as master of ceremonies. alternate Fridays, starting Sept. 21. The show, at present, is sponsored everyplaced in markets in which televi- other Friday by General Mills. . . . Aside to Trevor Adams, Don Carney andsion reception was a new and im- Buzz Chapin. You couldn't do better for that WJZ-TV program manager job thanportantentertainment factor.Al- Moving To WOR-TV Bert Gold. He has successfully produced over 600 shows and is an expert onthough the advertising of TV re- It's moving day on September 10daytime programming-a must in New York. . . . Production staff for "Irvingceivers dwarfs that of radio receiv- for the TV Telephone Game-for-Berlin's Salute to America," for Sept. 12 at 8:00 p.m. over NBC-TV has beeners in TV areas, the promotion of merly heard over WCBS-TV. Thecompleted with Leo Morgan as producer, Robert Sidney will direct and designradio sets was not an inconsider- program will be aired from 3:30the choreography, Paul Barnes will be scenic designer and Paul Du Pont willable factor in the newspaper adver- p.m. to 4:00 p.m., Monday throughcreate the costumes. Goodman Ace and George Axelrod are scripters with Altising structure or in the plans of Friday over WOR-TV, Channel 9.Goodman directing the orchestra. retail merchants. . .

r;2- LAUREL and HARDY Featurettes -52 * I *= KNBH-TV wires: "Our New Sponsor Is Delighted with the Laurel C TELEVISION CORP. 1501 B'WAY., N.Y.C.18 and Hardy Series." Now playing the 79th consecutive week! lOngacre4-8 2 3 4 N thel Paige N is Welt INF/111MX

- Section of RADIO DAILY, Friday, September 7, 1951 PRICE PREDICTS RECORD BILLINGS Westingh'se Pres. New Magnovox Plant PICTURE OF THE WEEK Sees Increase In Used For Defense .3rd Quarter --- With total sales of the Westing- Fort Wayne, Ind.-Work is now house Electric Corp. for thefirst under way on a new 35,000-quare- half amounting to $590,562,000, Gwil- footadditiontotheMagnovox ym A. Price, president, noted in a plant in Fort Wayne, it was an- special nounced this week. stockholderletteraccom- The new building, which will in- panying the first half statement that crease the company's engineering the record billings for the second and manufacturing facilities,will quarter of$300,155,000 would be cost $400,000 and is made necessary exceeded by the third quarter busi- by the expansion of the company's ness volume. efforts in government defense pro- Pricesaidthatprofit margins duction. The structure will be com- had declined from 5.9cents per pletelyair-conditionedandwill dollar of net sales billed in1950 match the present buildings in ap- to 5.3 cents. He claimed that "Fed- pearance. eral taxes sky -rocketed to 245 per With the new addition, the Mag- cent of the first half of 1950." novox 'plant will cover a total floor Net income for the corporation area Of 315,000 square feet of ware- was $31,564,000. equal to $1.98 per house facilities. The company has share on 15,458,481 common- shares, also rece4ly expanded its facilities compared with $27,207,000 or $1.86 at the Gr4eneville, Tenn. plant. per share, on 14,109,949 shares out- Architect for the new building standing in the comparable period is A. M. Strauss, Inc. The building a year ago. is being constructed by Max Irm- "There has been, no slow down scher & Sons, Inc. BooVoyage! Joseph H. McConnell, president of NBC, and Mrs. in the rate of incoming orders from McConnell bid goodbye to their three children as they sailed yester- industryand defenseproduction day aboard the Queen Mary for Europe. They will attend "The Big continuesto increase,"claimed Show" in London on Sept. 16 and in Paris on Sept. 23. The youngsters, Price."Even though materials re- DuMont Tours Midwest left to right, are Catherine, 4; Betsy, 13, and Mary Meade, 10. strictions and reduced buying have For TV Demonstrations limited consumer goods production, TV Lens Introduced New 17 -Inch TV Consoleour forecasts indicate a consumer A tour of the midwest is being sales volume only slightly below conductedbyJohnKlindworth, For Theater Screens Introduced By S -Cthe record year of 1950." ofthetelevision _ salesengineer - Stromberg - Carlson According to Price, almost 20,000 transmitter division,' Allen B. Du - A newgiantimage -correcting hasan-man-hoursofWestinghouse em- Mont Labs., Inc., to show the pub-lens for projecting improved 15 -by -nouncedtheintroductionoftheployes' time was lost between April licand station owners the new20 -foot TVpictureson movie"Mandarin," a 17 -inch TV console25 and August 10 in calculating and DuMont Image Orthicon Camerascreens-it measures more than 22in African mahogany, which is re-re -calculating new price schedules Chain.Inpublicshowings,theinches in diameter-was announcedportedly the first pronounced varia-under proposed new price ceiling camera chain will -be used to tele-this week by the American Opticaltion in proportions and details, ofregulations. visetheaudienceduringtheCo., Southbridge, Mass. the company's "Chinese Classic" TV Had the regulations gone into ef- demonstration and feed images to Based On World War II Ideas receiver designs. fect, Price said, Westinghouse would a DuMont Royal Sovereign, a 30 - The compactly planned set-only Consisting of a special glass and29 inches wide and 20 inches deephave been forced to rollback prices inchdirect -viewing TV receivermanufactured according to a tech- onmanyindustrialproductsto with the DuMont Du-mitter. nique devised by company scien--contains the company's exclusivepre -Korean levels. Closed circuit TV demoystrations "power equalizer," which automat- tistsduringWorld WarIIforicallytransfersunusedwattage are scheduled before the NationalSchmidt -typelensproductioninfrom the TV to the audio section. Dairy Cattle Congress in Waterloo,militaryopticalinstruments,the Iowa, in cooperation with KXEL;lens' optical systems include a 26magnifies the TV pictures and pro- EnGINEERS the All -Iowa Fair in Cedar Rapids,or 27 -inch spherical mirror whichjects them on a screen. Iowa, in cooperation with KCRG and local TV dealers; Peoria, Ill., COMULTAras incooperation with WMBD, and Fargo, N. D.,in cooperation withBoard Elects New Officers KCJB. For Radio, TV Shows, Inc. A. R. BITTER New TV Booster Consulting Radio Engineers Asheville, N. C.-The election ofkins, RadioSupply Co., Richmond, 4125 MONROE STREET A new model "Tune-O-Matic" a new slate of officers for the RadioVa.,as two -stage broadband automatic secretary,and Lew W. TOLEDO 6, OHIO Parts & Electronic EquipmentHoward, Triad Transformer Mfg. Tel.: self -tuning TV booster, for fringe Shows, Inc., was made by the boardCo., Los Angeles, as treasurer. Kingswood 7631 and intermediate area reception, of directors for the show at a three- Plans for the 1952 show as out- was announcedthis week by daysession. The boardalsoap-lined by committees which met dur- Electro - Voice,Inc.,Buchanan, proved a three-point program ofing the three-day session call for L. W. ANDREWS, INC. Mich. The new model reportedly basic changes for future conductseveral innovations and additions to provides uniformly high usable of the show and increased its ownthe show program. The educational RADIO CONSULTANTS gainwithverylowinternal memberShip from nineto 14 men.program,a feature of the past two 219 WHITAKER BLDG. noises on all channels and as- The newly -electedofficialsareshows, will be repeated in 1952 and DAVENPORT, IOWA sures greater picture definition. Charles A. Hansen, Jensen Mfg. Co.,the show will utilize display rooms Chicago, ass president; W. D. Jen-of the Hotel Stevens in Chicago. Phone 2-7824 SPONSORS

BUSINESS

AGENCIES

VOL. 56, NO. 26 NEW YORK, TUESDAY, AUGUST 7, 1951 AMERICAN TV TO BE SEEN IN GERMANYTEN CENTS Church Group Prefers Radio Over Television Protestant Council Tube Sales For Six Months 26% Over 1950 ECA Will Sponsor Washington-Receiving tube sales in the first half of 1951 totaled Sees TV In Only 215,902,325 units, as compared with170,375,921inthefirsthalfof U. S. Video In 26% Of Homes 1950, the RTMA reported Friday.June sales were 27.667,099. as com- Berlin pared with 32,480.668 in June, 1950. Indianapolis-Radio, rather In the first half of the year 153,957,766 tubes were sold for new equipment, 50,105,634 for replacements. 10,358,858 for export and 1,480,- American television, both than television, will play the 067 to Government agencies. black and white and color, will major role for the Protestant go on display in West Berlin, churches during the next 12 Germany, next weekend under months, Albert Crews, direc- the sponsorship of the Eco- tor of radio and TV, depart-Oil Man Purchases Shooting In Studio nomic Co-operation Adminis- mentofbroadcastingand tration as a propagarida me- films, National Council of dium to offset the Communist Churches, declared yesterday.Stock In Liberty WebUpsets Havana Radioyouth activities in the Soviet Speaking at the opening ses- controlled East Berlin sector ; (Continued onPage 3) Purchase of a substantial interest Havana, Cuba-Studios of CMQ, in the Liberty Broadcasting SystemRadioCenter, were throwninto (Continued on Page 8) by H. R. Cullen, Texas oilman andpanicSundaynightwhenDr. one of the South's leading philan-Eduardo Chibas, leader of the Cu- Fleischmann On MBSthropists, was announced yesterdayban Peoples Party and candidate forNLRB Hearing Today by Gordon McLendon, president ofPresident, shot himself at the close With NPA Plan Ton ileLiberty. of his usual Sunday night political Although extent of Cullen's in-commentaryprogramwhich is To Weigh TvA Plea terest was not disclosed, it was saidheard on CMQ's island network. Washington Bureau of RADIO DAILY tobe"sizeable"in the networkThe shooting took place after the Washington Bureau of RADIO DAILY Washington-Manly Fleischmann,founded by McLendon in 1948. Cul-program had gone off the air. Washington-Apublichearing defenseproductionadministratorlen's interest in the network "will Senator Chibas, a fiery critic ofon the petitionof the Television and head of NPA, will turn to radiopermit Libertytoaccelerate na-the government, had been cut offAuthority (AFL)to be exclusive tonight to announce the Govern-tionalradio and televisionplansthe air for exceeding his time justrepresentative for webs' TV talent ment's decision on whether manu- will be held before the National facturerswillreceive guaranteed (Continued onPage 3) (Continued on Page 7) Labor Relations Board en bane be- allotments of steel, copper and alu- ginning at 10 a.m. today in Room minum to assure output of consumerReynolds Sign ContractsArkansas Broadcasters 2030, Federal Security Building. durable goods at the highest level For Radio -TV Programs Conduct First Sales Clinic TvA petitioned the NLRB to call (Continued on Page 2) (Continued on Page 7) Reynolds Metals Company will Hot Springs, Ark.-Ninety broad- --- Publishing Co. Buys use network radio and television forcasters, commercial managers, mem-AustralianStations Into TV Film Centerthefirsttimethisfall.Throughbers of their sales staffs and radio Change Ownership Buchanan and Company advertisingindustry representatives turned out Des Moines-Purchase of an in-agency, the Aluminum Manufactur-here Sunday for first sales clinic Sydney-Deal which secured Den- terest in the Princeton Film Center,ing firm has contracted for the firstsponsored by Arkansas Broadcastersison Estates' controlling interest in Inc., Princeton, N. J., by the Mere-half-hour of "The Big Show," start-Association. 2GB for the Munro group also gives dith Publishing Company was an-ing Sunday, Sept. 30, on the NBC After fast-moving program had nounced yesterday in a joint state- the group interests in the Macquarie (Continued on Page 3) (Continued on Page 3) network, 2CA Canberra,2HR Hun- ment by E. T. Meredith, vice-presi- ter River and other stations. dent and general manager of the Clove Ogilvie, former member of (Continued on Page 3) Promotion Plans Announced (Continued on Page 7) Veecks On Radio Covering Hearing St. Louis - Bill Veeck, who re- For New Models Of TV Sets Cincinnati - WKRC-TV yester- cently took over theSt.Louis day began telecasting a special Browns baseballclub,willbe New ideas for promoting radioChicago and New York, displayed committee of the Cincinnati City heard on his own show. "The and television set sales were intro-their new television and radio Fall Council hearing on alleged graft Bill Veeck Show" every Sunday duced by three of the nation's topmodels to distributors while sales in the police force in connection over KWK at 8 p.m. Mary Fran- radio -TV manufacturers at their re-managers gave new ideas in selling with automobile towing. Tom Mc- cis,otherwise spective1951 sales meetings withtechniques and possible advertising icnownasMrs. officials from all three companies- Carthy, veteran radio -TV news- Veeck, will appear with her hus- campaigns. caster, was assignedtocover band andwilldiscusssports, Philco, Westinghouse and Stewart- In New York, F. M. Sloan, man- the hearing and special tape re- especiallybaseball. Thepro- Warner-discussing the future useager of the Westinghouse Televi- cordings were made for rebroad- gram is offered to sponsors. of UHF converters for new TVsion -Radio division, predicted that transmitters. the TV industry would "manufac- cast on WKRC-AM. The major companies, meeting in (Continued on Page 3) Tuesday, August 7, 1951 2 RADIO DAILY-TELEVISION DAILY

U11011 Fleischmann On MBS VidithiLY COMMG ADD GOMG Established Feb.9,1937 With NPA Plan Tonite

Vol. 56, No. 26 Tuesday, August 7, 195110 Cts. MAX LIEBMAN, producer -directorof NBC - HERBERT SUSSAN,directorofthe Ken (Continuedfrom Page TV's "Your ShowofShows,"returnedoverMurray Show ontheCBS -TV network, has JOHN W. ALICOATE : : Publishertheweek -end fromEurope,where he hadleft for three weeks on Cape Cod. The pro-consistentwith the defensepro- spent much timein London and Paris study-gramwillresumeSept.8. gram. FRANK BURKE Editoring TV methods, whichhe adjudgedtobe Fleischmann'soffice announced far belowU. S.Standards. M.S. NOVICK, publicserviceradiocon- MARVIN KIRSCH : Business Manager sultant, now inMontrealto attend an AFLyesterday that he will speak at 10:30 Published daily except Saturdays, Sundays DENNIS JAMESisbackintown followingmeeting, will leave shortlyforToronto,p.m.tonightoveranation-wide a three-weekvacationaboard his yacht, where hewillconfer withofficialsofthe and Holidays at 1501 Broadway, New York, Canadian Broadcasting Corp. Mutual network of more than 450 (18), N. Y., by Radio Daily Corp., J. W. "OkayMother,II." He cruised the New stations. Alicoate, President and Publisher; Donald M.York Statewaterways. C.L. "CHET" THOMAS, general manager Talk To Be Wide In Scope Mersereau, Treasurer and General Manager; Louis,isback at the station Marvin Kirsch, Vice- President; Chester B. AMERICO ABOAF, vice-president and of KXOK, St. In addition to the all-important generalsalesmanager ofUniversal -Interna-following a three-week vacation to the Bahn, Vice-Pres.; Charles A. Alicoate, Sec'y.tionalFilms, has returned fromEurope. MackinacStraits. announcement concerning steel, Reentered as second class matter, Septem- copper and aluminum, Fleischmann ber 15, 1950 at the Post Office at New York, commentator on the BERRY SMITH, account executive at WIRE, 1879. PAUL SEGNITZ, will discuss actions which must be N. Y., under the Act of March 3, Frenchdesk,VoiceofAmerica, and MRS. Indianapolis,Ind.,a lieutenantin theNa- (Originally entered as second class matterSEGNITZ,returnedtoNew YorklatelasttionalGuard,hasleftfor the Jeffersonvilletaken in the immediate future to onApril5,1937).Terms (Postage free) weekaboardtheLiberte. Quartermaster Depot for two weeks ofserv- assure the fairest and most effective UnitedStates,$15.00 one year.Foreign, ice.. $20.00. Address all communications to Radio ARTHUR GARY,narrator andnewscaster use of the nation's productive re- Daily,1501Broadway, New York,(18),forNBC, hasreturnedfromEmeraldIsle, KEN CARTER, general manager of WAAM,sources to meet mobilization needs, N.Y. Phone WIsconsin7-6336,7-6337,Balharbor,Miami. Beach, Fla. Baltimore,Md., onThursdaywillstartartand review problems affecting busi- 7-6338.Cable address: Radaily, New York. extendedtourofthe middle andfarwest, HANK WARNER, assistant directorofthevisitingtelevision properties from Chicago toness,labor and all consumers in WASHINGTON BUREAU TV press department at CBS,isleavingfortheCoast.He and MRS. CARTER alsowillmeeting the rearmament program BillBailey his customary three-week vacationinNorthmake side trip to Canada and Mexico. requirements and normal civilian Office: 1142 National Press Building Carolina. Telephone: Metropolitan 0823, 0824. JOSH WHITE, entertainer,isaboardtheproduction, the NPA stated. Residence: 4315 Russell Ave.. Mt. Rainier, Md. CHARLIE BASCH andhiswife,FRANCES Liberte bound for Europe. Telephone: Warlield 4462 SCOTT, co -producersof"Bonny MaidVer- WEST COAST OFFICES satileVarieties," have returned from a VERNON BUSHONG, programdirectorat Engagement Announced Ethel Rosen two-week sojournin New England and NovaWTMA, Charleston,S. C.,isvacationing at The engagement of Frank Con- 8425 Hollywood Blvd. Phone: Gladstone 8436 Scotia. The program will be back on the airFontanaVillage,N. C. He'llreturntotheniff, New York Journal -American CHICAGO BUREAU inthe Autumn. station on August 3. Frances B. Clow columnist, to Mary Elizabeth Mur- Suite 3013, 333 No. Michigan Avenue FRANK FERRI N,writer,producer anddi- STANLEY JOSELOFF, president of theray,daughterofMrs.JohnF. Phone: Franklin 2.3238 rector for the "Smilin' Ed McConnell" show,Storecast System, has returned from a busi- is en route to Europe on the Queen Mary. Heness tripto Hartford. Murray of Park Avenue and South- ROME BUREAU: John Perdicarl, Ludovisi16. isaccompanied byhiswife and 14 -year -old ampton, L.I., was announced yes- PUERTORICAN BUREAU: AntonioAlfonso,daughter. DIXIE DEAN, televisionstar,hasleftby The Edifiele Ochoa, San Juan, P. R.; P. 0. Box 3385: shipforEurope. terday. wedding will take place Telephone: 2-2305. PAUL NATHANSON, presidentofEmpire - on August 25 in Southampton. Con- UniversalFilms, and MRS. NATHANSON left DOUGLAS FAIRBANKS,JR., is back in niffiswidely known asa radio Friday for Europe on the Liberte. Hollywood following a week in New York for conferenceswithUnitedArtistsofficialson and TV personality as well asa WILLIAM WYLER, producer -director ofplans forforthcomingfilms. Hearst columnist. Paramount's "Detective Story," has flownto FINANCIAL Londonfora shortholiday. Heisaccom- panied by MRS. WYLER. (August 6) FOSTER H. BROWN, directorof sales pro- NEW YORK STOCK EXCHANGE motionfor KXOK,is vacationingatDevil' Net Lake,near Baraboo, Wisc. HighLow CloseChg. ABC 127/s 123/4 127/8 ± Admiral Corp. 24 233/8 24 + 3/4 Returns ToWCAU-TV Am. Tel. & Tel. 1575/8 1571/4 1575/e + 1/4 Philadelphia,Penn.-John Mc- CBS A 29 287/8 287/8 + 1/4 CBS B 283/4 285/8 28% - 1/8 Clay,director of operations at WPIX, Philco 233/4 231/2 233/4 + 1/2 returnsto WCAU to be assistant PhilcoPfd. 921/4 92 921/4 1/4 manager of the television division RCA Common 213/8 211 s 211/4 Stewart -Warner 181/4 18 181/4 + 3/8 of WCAU; according to announce- Westinghouse 38 37 38 + 11/4ment by Charles Vanda. Previous ZenithRadio ...60 591/2 593/4 + 3/4 to starting at WPIX in May, 1950. NEW YORK CURB EXCHANGE McClay was director of operations

Du Mont Lab. . 153/4 151/2 153/4 at WCAU for two years. HazeltineCorp...33 33 33 - 3/4 Nat. Union Radio . 33/4 33/4 33/4 1/2 OVER THE COUNTER Bid Asked Stromberg-Carlson 11 121/2 WDRC Lorenzo Jones Again NBC HARTFORD4 CONNECTICUT Procter and Gamble, through its D R C agency, Young and Rubicam,is w - F M makingitsseventh daytime strip with NBC by regaining sponsorship ofLorenzoJones. The program, which is heard from 5:30 to 5:45 p.m., promotes P&G's Cheer deter- gent. itvist Contract is for 52 weeks. .Ratings R's . . The 3 made

Results Rates, i WDRC 1stchoice You get a lot for a little* Market. Hartford Commercial WFIL Wm. Maio, 560 kc PHILADELPHIA Mgr., foravailabilines. *MORE LISTENERS -PER -DOLLAR than any TV or radio station in Baltimore It's Not the Size ... Represented by Itorfer It's the SellingPower! SEE YOUR HEADLEY-REED MAN TODAY FOR THE WHOLE W -I -T -H STORY ABC Affiliate-Rep: The Katz Agency Tuesday, August 7,1951 3 RADIO DAILY-TELEVISION DAILY TV Manufacturers NARTB And Adv. Council Protestants' Council Announce New LinesLauded By R. C. President Picks Radio Over TV (Continued from Page 1) (Continued from Page 1) ture as many TV and radio sets as sion of the Religious Radio Work- the market will absorb by the year's Moving tributes to the NARTB and to the Advertising Council for theshop being held at Butler University end." Speakingata meetingofservices of these two organization in aiding the recent American Nationalhere, Crews said that "with radio Westinghouse distributors from theRed Cross appeal for funds to alleviate the suffering caused by midwestin 95 per cent of American homes, East, Sloan stated that many designfloods are contained in letters, reprinted below, written by E. Rolandand television in only 26 per cent, improvements, brought on by theHarriman, head of the A. R. C., to the president of each organization. the major share of the audience is metal conservation program and in- stillwith radio and will remain creasinggovernmentrestrictions,Mr. Theodore S. Repplier, Mr. Harold E. Fellows, President, President, National Association of Radio and Televi-substantially that for the coming madepossiblespreadingoftheAdvertising Council, Inc., season. We feel, consequently, that 25 West 45th Street, sion Broadcasters, available supply of raw materialsNew York, New York. 1771 N Street, N.W., Washington, D. C. for the coming year, we must place beyond all expectations. On July 19 I asked the assistance of the On receiving President Truman's urgentmajor emphasis on radioasthe Sloan pointed out that the newlyAdvertising Council in obtaining the all-flood message July 19, I asked the Nationalmost useful medium to serve the out support and cooperation of the radioAssociation of Radio and Television Broad- revised Regulation W will automat-and television industry to reach the publiccasters for assistance in reaching the pub-cause of Protestantism. ically expand the TV receiver mar-with our emergency flood relief appeal forlic with our emergency flood relief appeal Session Lasts A Month ketincludinglargenumbersof$5,000,000. The immediate and generousfor $5,000,000. The immediate and gen- response of the radio and television indus-erous response of your membership stations The month -long training session families in the low income brackets.try has been an inspiration to the entirehas been an inspiration to the entire Redat Butler is being attended by min- Anticipating the lifting of the TVRed Cross organization, This has demon-Cross organization and has demonstrated freeze on construction, Sloanstrated once again the dedication to publiconce again the dedication to public serviceisters from all parts of the United service ofallthose associated with theof all those associated with the broadcast-States, as well as four foreign coun- defined that "as soon as there isbroadcasting industry. Fund reports froming industry. Fund reports from Red Crosstries. demand for UHF reception, West-Red Cross chapters by July 26 totaled morechapters by July 26 totaled more than inghouseconvertersandbuilt-inthan $1,000,000. $1,000,000. In emphasizing radio, Crews dis- Your unstinting cooperation will be a our wholehearted cooperation will beclosed that"this does not mean, UHF facilities, publicly . . . will be major factor in helping sustain our cam-a majorfactorinhelpingsustainourhowever, that the church will ig- ready for use on all Westinghousepaignto meet the needs of our fellowcampaign to meet the needs of our fellow sets." citizensinthe devastated areasofthecitizens in the stricken areas of the mid -noretelevision.The church was midwest.Those needsaregreater thanwest. The extent of those needs can be20 years latein learning to use Equipment Plans Under Way originallyestimated.More than22,000measured by the fact that already moreradio," Crews said. "Twenty-five per In Chicago, plans for supplyingpersons have already registered with thethan 22,000 people have come to the Red equipment for color TV receptionRed Cross for assistance in rehabilitation.Cross for long-term assistance in rehabil-cent of our budget, will go into While the Government will aid in restor-itation. While the Government will aid intelevision,bothliveandfilms," and UHF reception to be availableing basic community facilities, the job ofrestoringbasiccommunityfacilitiestheCrews said. as soon as either broadcasting ishelping individuals and families get backjob of helping individuals and families get conducted were outlined to distrib-on their feet isthe responsibility of theback on their feet is the responsibility of Red Cross. the Red Cross. utors of Stewart -Warner Electric, Speaking in behalf of the American Red In behalf of the American Red CrossPublishing Co. Buys the radio and TV division of theCross and allits workers, I want to ex-and all its workers, I want to express our press our gratitude for the magnificentgratitude for the magnificent support given Into TV Film Center Stewart -Warner Corp., at the divi-support given tous by the Advertisingto us by The National Association of Radio sion's annual sales convention. Council and the broadcasting IndustryinandTelevisionBroadcastersincarrying Declaring that the company iscarrying forward our great task of disas-forward our great task of disaster relief (Continued from Page 1) "ready for color, ready for UHF,"ter relief and rehabilitation. and rehabilitation. publishing house and Gordon Knox, E. Roland Harrhnan, President, American E.RolandHarriman,President,The Edward L. Taylor, sales manager,National Red Cross. American National Red Cross, Washington,president of The Film Center. said that UHF coil segments will be Inmakingtheannouncement ready for delivery to dealers as soonOil Man Purchases Arkansas Broadcasters Meredith said: "We have had an As UHF stationsstartoperations. interestinthe industrial useof Taylor presented pilot models of Stock In Liberty WebConduct First Sales Clinicmotion pictures and for two and a both drum and disc types of color half years we have had an increas- reception equipment, stating that all (Continued from Page 11 ( Continued from Page 1) ing interest in the allied field of but about 5,000 early Stewart -War-much more rapidly,"stated Mc-been completed, association, at sug-television through ourstation ner TV sets in the hands of custom-Lendon. gestion of clinic chairman, JulianWHEN, Syracuse. We welcome this ers have turret type tuners for UHF."My principal concern in acquir-Haas, commercial manager KARK,opportunity to broaden our partici- stations. ing an interestinLibertyistoLittle Rock, voted to make clinic anpation in these two fields with The Advertising andpromotionalhelp provide more wholesome en-annual affair at summer meeting. Princeton Film Center." plans mapped out for distributorstertainment, information and educa- A dozen persons appeared on pro- Sees Wide Benefits repreSented a new high since thetionfortheAmericanpublicgram and discussed a wide variety Knox added that "we are con- war, Taylor reported. In addition,through radio," stated Cullen, whoof subjects pertaining to sales, clientfident that the association will prove factory newspaper advertising, fif-is chairman of the board of regentsservicing, promotion and new re-beneficialto everyone concerned, teen -minute programs, radio andof the University of Houston, whichsources of potential revenue. Broad-including the clients served by our TV spot schedules, and a fifteen -is active in broadcasting. casters also exchanged ideas withFilm Center." minute "football game of the week" representatives of advertising agen- The Princeton Film Center was program were being prepared forTV Audience Growingcies and Advertisers. founded by Knox in1940,with the Fall promotion campaigns,it Washington -Despiteageneral On program were:Ed Gideon,headquarters located on a 100 -acre was disclosed. slump in retail sales Washington'scommercial manager, KGRH, Fay-tractjustoutsidetheuniversity "Fringe" Areas Emphasized TV audience continues to increaseetteville; David Brockett, manager,town. Western and Eastern distributorssteadily, the Washington TelevisionKAMD, Camden; James Walker, of the Philco Corp., meeting in Chi-Circulation Committee announced.manager, KFPW, Fort Smith;Reynolds Sign Contracts cago and New York respectively,As of August 1 an estimated 278,-Oliver Gramling, assistant general were shown the company's new Fall100 TV sets were in operation inmanager,AssociatedPress,New For Radio -TV Programs lines, which included TV receiversMetropolitanWashington,anin-York City; Ed Appler, sales man- adopted to insure long distance re- (Continued from Page 1) creaseof7,650over July1,theager, KTHS, Hot Springs; Ted Rand, ception in "fringe" areas. committee reported. manager, KDRS, Paragould; Aubrey,radio network. Beginning Sept. 26, Sixteen of the 26 new TV models New Orleans; Dale C. Rogers, ad-the firm will sponsor a half-hour of introduced at the sectional meetings20, and 24 -inch picture tubes. Thevertising and sales promotion man-the Kate Smith Evening Hour on were17 -inchtableandconsolenew Westinghouse radio models in -ager, Mid -Continent Oil Co., Tulsa,alternate Wednesdays, via NBC-TV. models engineered for use of anelude three AM table models, twoOkla.;WytheWalker,president,Reynolds previously used one-time adapter for future UHF telecasts asportables, twoclock radios,twoWalker RepresentationCo., Newshots at radio advertising. wellasColumbiacolorsignals.AM -FM table models, and one con-York City, and Hugh Higgins of Twenty-seven Philco radio modelssole combination. BMB, New York City; L. L. Bryan, were demonstrated with newly de- Ten TV models were shown bycommercial manager, KFFA, Hel- Authority Extended signed plastic cabinets as well as anthe Stewart -Warner Corp. with one,ena. The First Baptist Church of Pon- improved speaker. ' described as the newest, being aHelping Haas arrange the pro-tiac, Mich., has been granted ex- New Westinghouse receivers in-17 -inch "consolette," which isex-gramwereAppler,Bigleyandtension of FCC authority to con- clude six table models and ten con-pected to be heavily featured for theWalker. The ABA concludesitstinue transmitting its services by sole models equipped with 16,17,Christmas market. summer meeting Monday. wire to CKLW, Windsor, Ont. We've got news for you. Amid all the huff -and -

puff about the future of radio, several steady

trade winds are prevailing here at Mutual...

and one of the steadiest is news. This network

has always been First for News-with more

news, more often, and more of it sponsored.

IN NEWS TOO, MR.PLUS POINTS THE

Today, Mutual's lead is even wider on all these

counts: 91 news programs a week (69% more

than a year ago) ...72 of them sponsored

(67% more than last year). And boosting

this trend along is a continuing updraft

in news -listening on the Plus Network.

Our average news sponsor now reaches

5% more homes than in 1950, (the only

network gain in news -ratings). And actual

tune -in to all MBS news periods now

totals 13,722,000 family -hours a week (the

largest news -audience on any network).

We still have 19 compelling news programs

for sale, so if you've got selling news to

tell America-we've got news for you!

- the difference isMUTUAL!

AVON:Mai DATA: N.R.I., AM -II PM NOV.VYAPR. 'SO n. NOV 'SO -APR.'S!. MUTUAL Broadcasting System 4r.". 14'40Ntof Nutesit 6 Tuesday, August 7, 1951 RADIO DAILY -TELEVISION DAILY

(HOLLYWOOD CHICAGO

By ETHEL ROSEN ARPO MARX, the brother who By FRANCES CLOW Hdoesn'ttalk,willmakehis THE12,000Midwesterners who initial appearance on television in a will pack an Illinois State Fair series of one -minute spot announce- grandstand to see the National Barn ments for Meyenberg All -Pure Vac- Dance Saturday night, August 11th, uum Packed Evaporated Milk, ac- Benton & Bowlesisreportedtobetheagency which are but a fraction of the more than cording to an announcement by J. sought to buy an eight -second commercial on NBC at station identifica- three quarters of a million people P. Meyenberg, president. tion time for a sponsor whose initials are said to be P. & G.... Network who annually see these top -billed Donn B. Tatum, ABC's Director of stars in personal appearances from Television for the Western Division, pondering over the deal since strong protest from the stationreps or- the Great Lakes to the Gulf. No and KECA-TV, will serve as chair- ganization who proclaimed: "It was incredible that NBC-orany other other radio station group in the man for the August 20 meeting of network-would even consider such an encroachment upon theiraf- nation travels so many miles to en- the Hollywood AdvertisingClub. filiates' spot revenue." .. tertain so many people as do Lulu Tatum is legal counsel of the Ad . The web, said, is considering the offer but will take no action on it at this time. Belle and Scotty, Captain Stubby Club. and the Buccaneers, Bob Atcher and Louis D. Snader has added three **** all the other favorites who for two stations to the list of those carrying decades have filled the Illinois State thefirstlibraryof Snader Tele- Television dealers and legitimate service men in the Fair's opening. Scriptions, bringing the total to 45 New York area are asking the set owners to lend theirsupport Ed Stanley, Manager of Public out of a possible 62. Just added, ac- to a bill which will regulate service contracts and the Affairs and Education for NBC in cording tosales head Reuben R. employ- ment of technicians in the New York area... the bill comes up Chicago, addressed the annual ban- Kaufman, are WTVJ, Miami; WKY- quet which endedthe NBC -NU TV, Oklahoma City; and WTAR-TV, before the City Council on August 14 and later will becon- Summer Radio and TV Institute on Norfolk. sidered by the Board of Estimate. . ..Prospects are reported Aug. 3rd. BingCrosbyEnterpriseshave good for its passage. WGN'S radioprogram,"The completed six TV films in the "Cry Northerners" celebrates its twentieth of the City" series with the winding * * * * anniversary on Sept. 11th. Featured up of "The Cheat." Shooting will be WCBS-TV,has filed a request with the FCC for authoriza- onthisspecial program will be resumed about Sept.1,at RKO- tion to increase its from 13,700 watts Dorothy Kirsten, Rise Stevens and Pathe. to 20,100 Lauritz Melchior. Legit producer -director Lee Sa- watts. . . . George F. Leydorf, WJR vice president in charge of engi- WBBM's Public Service Program, binson, who turned to the Phillip neering, has been elected chairman of the Communications Engineering "Know Your FBI," heard Sunday Morris Playhouse for TV, has signed Committee of the Michigan Office of Civil Defense. afternoon at 2:15 to 2:30 p.m., and with Frank Cooper and Sy Fischer featuring George McSwain, special for personal management. *** agent in charge of the Chicago office Jerry Devine, producer -director The current issue of Newsweek has a fine pieceon oftheFBI, presented anespe- of ABC's "This Is Your FBI," has Art Ford's new NBC-TV stanza and calls Arturo cially interesting program Sunday, returned with his family from a six one of the August 5th. on "Matching Wits With weeks' vacation in Europe. two top disc jockeys in the United States-the otherone being The Criminal." "Smilin' Ed McConnell" makes his Martin Block. Incidentally, the press job on Art Ford's TVpreem Special guest on WGN-Mutual's debut locally over CBS Television, is the talk of the trade-you may take a small bow, JackPerlis. "From the Windy City" broadcast August 11th, when KTSL presents Wednesday, Aug. 8,will be Doris his new series sponsored by the * ** * King, 18 -year -old "Miss All -Star of Brown Shoe Company for Buster Lucky Strike, sponsor of "Go Lucky," summer replacement 1951" and Illinois' representative in Brown Shoes. Contract is for a 52 - for "This Is Show Business." is reported so tickled with Jan Murray's the Miss America Contest. In addi- week period. tion to several guest appearances on Les Brown and his "Band of Re- handling of this show, (Natch) and the strongsponsor identification, he both local and network programs nown," which recently completed a wants to retain Jan and the show for the fall. A spot is being sought saluting the annual Chicago Tribune 33,000 -mile tour of Armed Forces on another network. Charities Events, Miss King will bases abroad with NBC comic, Bob t reign at the 18th annual All -Star Hope,willbe honored Tuesday ** * Football game in Chicago's Soldier night (7th) with a gala homecpming, Hollis Irving, who played the French Chanteuseso Field and which is scheduled for celebration at the Hollywood Palla- charmingly on Somerset Maugham Theater last week, landed the Friday, Aug. 17th. dium which will = be broadcast on lead en. Suspense (tonight) and will be featured in "Two Girls NBC and televised' on Hollywood's NBC-TVstation KNBH. Bob Hope. Named Smith" on ABC-TV Saturday. Hollis also receiveda call Marilyn Maxwell and Johnny 'Grant from Max Arno at Columbia Pictures fora screen test. will greet Les and his bartthat * * night to pay special tribute ttff'the ** maestro on his opening night. HenrietteK.Harrison. radio andTVconsultant and pro- ducer, who appeared yesterday on WNBT with Ray Barreton "Bringing AM -5 KW 1330 KC Up Mother" appears tonight, as guest panelist with Isabel Leightonon FM -20 KW 107.5 MEG. PROGRAMS OF DISTINCTION "What's On Your Mind," via WIZ -TV 8:00 to 8:30 p.m... . Gerry Lock, INENGLISH -JEWISH who lives in Brooklyn and commutes each day for her part inthe has for many years been a most pro- Susan Petersdaily NBC-TV show, which originatesin Philadelphia. ductive medium for a large group of national and localadvertisers who travels over1,000miles each week for her two -minute partinthe recognizethevastpotentialrepre- sented by themorethan600,000 WFIL show. . .. Sammy Lambert, producer of "Seventeen." very happy over 560 k c PHILADELPHIA families comprising the Jewish market Harrison Muller, nitely show -stopper in the show. inthe New York metropolitan area. Distinctive adult programming and a Operatingat 560 kilocycles, loyal, responsive audiencearethe **** WEVD combination which national WFIL's 5,000 watts provide Earl Pelletier, president of the Mary Greene Cosmetic advertisershave found so effective and economical in maintaining a con- coverage equal to 100,000 Company, has announced that radio will get the majorpor- sistentpositionof dominanceinthe watts at double the fre- tion of the firm's budget come 'September, to push the Mary Jewishfield. Greene Hair Coloring Cream. Send for a Copy of quency ...1120 The decision was made after a "WHO'S WHO ON WEVD" "test" during the "off months" returned "more penny -for-penny Henry Greenfield ABC Affiliate-Rep: THE KATZ AGENCY value than any other media." WEVDlianaging Director 117-119 West 46th St.,New York 19 * * Tuesday, August 7, 1951 7 RADIO DAILY-TELEVISION DAILY

NLRB Hearing Today Shooting In Studio To Weigh TvA Plea **TELE TOPICS** Upsets Havana Radio

(Continued from Page 1) TWO weeks, spent mostly in the hinterland, and away from the spread antlers (Continued from Page 1) an election of all talent appearing of "area" TV receiving service, reveal to what lengths those outside thebefore he shot himself. Present at on the ABC, CBS, Du Mont andnormal service area will go in order to get TV. Roof -tops in the so-called "plus"the time of the shooting were many NBC networks and for General Tele-country abound with spikes in the sky -higher by far than the lightning rods youleaders of his party and a studio radio to determine whether or notmight have known as a kid.Further afield, home after home is now accom-audience. Most of the audience saw TvA would become the sole bar-panied by Eiffel Tower contraptions which completely overshadow the originalhim whip out a revolver and shoot gaining agent of the talent. farm home. Which brings thought to the traveller-just how inflated can TVhimself in the left breast. Two other unions,theScreenset claims be when people will go to such lengths to bring TV into the home. Thepoliticalleaderhasbeen Actors Guild and the Screen Ex-Now with the increased power grants by the FCC, perhaps a new "fringe"broadcasting on a national network tras Guild, filed petitions to inter-area will be created. of stations from CMQ for the past vene,claimingthatthe NLRB seven years. He was reported to should permit separate units cover-TODAY'S TV Personality. nativelifeinGuatemala,have a good chance. in the coming ing theirrespective memberships HUDSON FAUSSETT, NBC- Costa Rica and Mexico City.elections, as the Opposition's candi- and not allow the TvA to monopo-TV producer of Armstrong's Thiswas followedby adateagainstthere-electionof lize all talent appearing on TV. Circle Theater, has had 20 stint astheaterdirector.President Carlos Prio Socarras. Today's hearing was termed byyears'theater and screen Founderofthe Monmouth Senator Chibas was taken toa NLRB officials as "one of the mostexperience, which includes Players, Spring Lake, N. J..hospital. Following a blood trans- important we have held" because itover 400 roles in many fa- Faussettisalsocreditedfusionit was announced that his involves not only TV but radio andmousWinterstockcom- with active participation incondition was serious but he might the films, since much of TV's talentpanies, and directorshipof the TrentTheaterStockrecover from the bullet wound. is employed on both radio and inover135productions.Fol- Company, the Worcester films. In event the NLRB orders thelowing graduation from (Mass.) Players, the SavoyFilms Of India In Color election and thetalentvotesinWashington and LeeUni- Players of AsburyPark, favor of TvA, in some quarters itversity,Faussett was sent Empire Players, Newark and To Be Made By Ferrin was reported that talent appearingto Hollywood as a protege New Brunswick, N. J.; on TV might be required to holdofNew JerseyGovernor Blaney Players, Mount Ver- Frank Ferrin,producer. writer. membershipsinmore thanoneHaroldG. Hoffman,and non, N. Y. and directorshipand director of the "Smilin' Ed" union, particularly those belongingsubsequently acted in sev- of thelastfiveannualshow over CBS from Chicago, will to the SAG, SEG and AFRA. eral Society of Illustrators Shows.leave next month with a crew of films.This wasfol- seven for Bombay, India, where he lowed bytravelthrough FAUSSETT Healsodirectedseveral Australian Stations Central America, producing Broadway productions priorwillfilmtechnicolorproduction anddirectingaseriesof to joining NBC last year asshots for his new TV film series, Change Ownershipshortsubjectpictureson staff producer. "Smilin' Ed's Gang," tobe pre- * viewed next Saturday over CBS - (Continued from Page11 * TV, 11-12 am. the Broadcasting Control Board, is NBT's "Talent Search" program will start Sept. 2 for a six weeks period Also expected to shoot film for the Munro group's directorate -level of conducting eliminations and final crowning of Miss New York City TVa new motion picture, Ferrin will representative. Ogilvie will repre-in connection with the Miss U. S. TV contest being held in 26 cities throughoutuse 30,000 to 50,000 feet of 16 mm Sent the group as chairman andthe country. Judges are Harry Conover, Ham Fisher and Russell Patterson... film in Kodachrome to be processed managing director of 2GB and ofTony Mottola's haunting mood music on the solo guitar, for the CBS -TV "Danger"into black -and -white prints for TV. Broadcasting Associates,Ltd. andseries, is the subject of a new music folio to be issued this week by George The new CBS -TV series which on other companies concerned. Paxton, Inc.... Henry (Hank) Leeds joins the Earl Peed Talent Agency, Aug. 10features"Ghanga,"aself-styled Ogilvie, who has quit the Controlas head of the radio and TV department. He was formerly with Blaine -Thompson"Elephant Boy" whoisactually Board, from which he resigned lastand CBS -TV. . . . Rosemary Clooney, Walter Cassel and Liberace willjoinJoseph Muzzaco, is a children's pro- month (July), will take over hisLarry Storch on "Cavalcade of Stars," Friday, August 10at10:00 p.m. overgram with dramatic skits and ani- new powers on an undeterminedDu Mont. Program is presented by Druggists of America in association withmalfeatures.Ferrinwilltake date this month. Drug Store Television Productions.,.. John Grey, formerly with Republic and"Ghanga," his sister, Virginia Muz- Incoming ownership does not in-Columbia and most recently with the writing staff of ABC-TV has joined thezaco, Ralph Ferrin, associate pro- tendalteringpresentpolicyorscenario department of Jerry Fairbanks Productions in Hollywood. . .. KMTV,ducer, one cameraman and two as- management. Omaha, has been granted a 50 per cent increase in video radiated power bysistantoperators, and a technical the FCC. Power output of the station will rise from 11,700 radiated watts todirector. Joan Bennett Signs 16,700 watts, according to Ray Schroeder, chief engineer of the station. He will proceed 800 miles south * * * * from Bombay to Mysore City where Joan Bennett has signed for a most of his films will be shot. In,. television series, temporary title ofAS of August 1 there were 84,413 sets installed in the WETV, Charlotte, N. C.vited to Mysore by the Maharajah which is "Joan Bennett Presents.""area, according to an announcement made by Larry Walker, acting generalof Mysore, Ferrin estimates the en- Eddie Lewis will produce the filmmanager of the station.... Delegates to the N. Y. State Food Merchants Associa-tire venture at $150,000. series with his partner, Ralph Bran-tion are viewing CBS -TV color broadcasts while in town, with the web playing Ferrin will film actual elephant ton. Program will feature originalhost to 50 food merchants a day. . . . Connie Moore, musical comedy songstressstampedes, Indian snake charmers, plays with Miss Bennett as mistresswill guest on the "Stork Club" tonight at 7:45 o.m. via CBS -TV.... WPIX, today,and various Indian temples. of ceremonies and occasionally aswill debut a new cooking show at 5:00 p.m. entitled "Video Chef,"Program, Ferrin leaves for Europe tomor- star of one of the presentations. Shefeaturing Joel Holt,will vie for attention with all the kiddy and super -sonicrow with his wife and daughter will have a guest authority on eachprograms. Tab is being picked up by Associated Food Stores.... WTVJ, Miami,from where he'll travel to India. He show-someone from the entertain-has inaugurated a new 15 -minute Sunday afternoon public service programhopes to complete the venture by ment world; a director, producer,entitled "His Future, U.S.A.," designed to aid disabled veterans in finding aNov. 1. writer or such. Series will be madejob.... KECA-TV, Hollywood. will score a top-level beat when Gov. Earl Warren, available either for national sponsor-on his monthly "Report to the People," tomorrow at 7:00 p.m., PDT, will officially ship or syndication. Lewis producedpardon an ex -convict who has been free on parole for some years and has just Stork News FayeEmerson'sfirstTVseries.earned his right to a full pardon. .. . Maria Riva and Richard Purdy will play Bob Poole, Mutual disc jockey, Branton, was formerly general man:the top roles in "The Rabbit," play by Morton Grant to be presented by theand Mrs. Poole became parents of a ager of the Tri-State Theater Corp.Westinghouse Summer Theater, Monday, August 13, at 10:00 p.m. over CBS -TV.seven -pound son, Randolph, born in the middle -west. Show was adapted by Philo Higley, and will be produced by Montgomery Ford.Aug. 2 in Kew Gardens Hospital.

Have You Seen theHALF-HOUR THEATRE? U N I TY* 100 featuresespeciallypreparedforthe 1/2 hour time segment. TELEVISION CORP. Mystery, Romance, Drama, Action. Ask Unity for the big "65" listing. 1501 B'WAY., N.Y.C. 18 _=1- LOngacre4-8234 thel Paige Hotel Edison 8 228 West 47th St. Tuesday, August 7, 1951 ew York,19,N.Y.RADIO DAILY-TELEVISION DAILY U. S. Will Appeal To Berlin AGENCIES COAST- TO-COAST Via B&W And Color TV NW. AYER AND SON. INC. an- Split Promotion nounces addition of John L. (Continued from Page 1) Salt Lake City, Utah-Radio Serv- Heffron to the plans -merchandisingColumbia Broadcasting System, co-shipped a complete television trans-ice Corporation of Utah last week department, Cecil West of the artoperating with ECA, will introducemitter to Germany and has con-established separate promotion de- department and Tauba H. Saas tothe sequential system of color TVstructed in the heart of West Berlinpartments foritsradio and TV the copy research bureau. and Radio Corporation of Americaa television station which will ra-stations. Wayne Kearl remains pro- will present large screen black anddiatesignalstoallpartsof themotion manager for KSL, while A. JAMESS.COHAN hasbeenwhite television.Staffs of techni-German capital. Richard Robertson becomes promo- named advertising manager of K -Rcians have been in Germany for In addition, RCA has constructedtionchiefforKSL-TV.LaVar Services, Inc., Newark. He formerlyseveral weeks installing the equip-a television studio complete with aReese,former agency production was with the William N. Scheer Ad-ment and the programs will includetwo -camera chain and the controlhead, replaces Robertson in AM. vertising Agency, same city. bothoriginationswithGermanequipment, lights, mike booms andC. Richard Evans is general man- talent and films from the Unitedall the rest of the intricate andager of both operations. CROMWELL ADVERTISINGStates. costly gear necessary to produce a AGENCY has been appointed by the Potentialities Cited well rounded and diversified sched- Great Northern Hotel, with J.J. The propaganda potentialities ofof programs. RCA Victor has set up Howard Pill Heads Symphony Pollack as account executive. the RCA large screen system arethree large screen projectionre- Montgomery, Ala.-Chairmanship said to he great. The 16 -foot scr6ensceivers and 110 home type receivers.of the board of directorsof the JOHN E. McMILLIN has beenwill be set up so that the picture The RCA demonstration will takenew Montgomery Symphony Or- named account executive at Cecilmay be viewed by Germans in thein SchoWenedergerstadt Park, ad-chestra has been vested in Howard and Presbrey, Inc., on the PhilipCommunist sector. The CBS colorjacent to the West Berlin City Hall.E.Pill,presidentof WSFA. He Morris account. system, while limited by the num-It contains the largest outdoor the-recently also accepted the position ber of color receivers brought intoater in Europe. About 20,000 peopleof chairman of the public relations LINDSAY ADVERTISING AGEN-Germany, will give the people ofdaily are expected to view RCA'scommittee of the local community CY has been appointed by CompleteBerlin the first view of color TV intelevision shows at this theater. Inchest. Accessories Corporation, accessoryEurope. Both showings will empha-addition, hundreds of thousands of sales division of Liberty Die andsize the progress made in the tele-Berliners will be able to view TV D -J Turns Producer Button Mold Corporation. Eleanorvision field in this country onreceiversinstalledinpublic Hollywood-KLACdiscjockey Dunn is account executive. The demonstrations of color tele-places throughout the city. Bob McLaughlin has turned TV pro- visionin West Berlin willstart Crew In Charge Of Hooper ducer by taking on the "Les 'Car- THEODORE D. MANDELSTAMMonday, Aug. 13, and are expected The RCA crew of 29 televisionrot -Top' Anderson Show," which is has been appointed copy chief atto attract hundreds of thousands ofengineers, technicians and producersdirected by Don Forbes. This chore Henry J. Kaufman and Associates,spectators, not only from West Ber-is headed by Richard H. Hooper. isin addition to his daily platter Washington, D. C. lin, but from behind the iron cur- Two of the projection type re-duty. tain in East Berlin, East Germany,ceivers are RCA instantaneous the- EZRA R. BAKER, JR. has joinedand other countries, as well. Theater television systems of the type Allis-Chalmers Renews International Movie Producers'demonstrationswillcontinuefornow in use, providing TV images Chicago-Renewal of Allis-Chal- Service as director of sales promo-two weeks. of 15 by 20 feet in size. mers for National Farm & Home tion. Seek To Aid Productions Sixty of the home type receiversHour program was announced by The television demonstrations arewill be distributed throughout theGeorge Diefenderfer, NBC Account LERRICK AND WEISS is a newbeing sponsored by the ECA in col-14 wards of West Berlin. laboration with the United States The talent will include many top -Executive in Chicago. The full NBC advertising agency at 565 Fifth Ave., network show renewalstartsin specializinginhome furnishingshigh command in Germany, and arerung American singers, comediansSeptember and marks the seventh and fashion accounts. It was formedbeing held in conjunction with aand actors and actresses, as well asyear of sponsorship. Agency: Bert by Martin E. Weiss and Joan Ler-drivetoincrease production andleading European entertainers, alsoS. Gittins. rick. strengthen West Germany's econ-German amateur talent, including omy. choralanddancegroups.Also Turner Re -Signed HENRY J. KAUFMAN AND AS- The color shows will be held inplanned is a talent contest among OnWBKB SOCIATES haxe been appointed bythespaciousFunksturmexhibitWest German youth. Chicago-Ulmer Turner and News the G. B. Macke Corporation, Wash-grounds, permitting many thousands on WKBK, Friday, 10:15 to 10:30 ington, operator of cigarette andto witness each demonstration. TheG. E.Will Expand was bought by Whitehall distrib- candy vending machines in the Dis-programs will include dramatiza- utors, Inc. (distributors for Fedders trict of Columbia area. tions of the Marshall Plan's produc- TV Show SponsorshipsAir Conditioning)through Dixon tivity drive, will feature top enter- & Wiebe, agency. tainers from many countries of the Fall television program plans for ALFRED DAVIDSON ASSOCI-free world, and also will includethe General Electric Company will ATES have been appointed publicsporting events. CBS has built ainclude three different shows week- relations counselforVaughanspecial stage on the exhibit groundsly,a twice -weekly half-hour pro-GORDON M. DAY Motors, Inc. for the production. gram, three 15 -minute periods and Dr. Goldmark Head Staff the full -hour Fred Waring Sunday MARFREE ADVERTISING COR- Dr. Peter C. Goldmark, vice-pres-show. PORATION announces addition ofident in charge of engineering re- Majorappliancesdivisionwill Dan Wallack and Howard Eisen-search and development for the CBSsponsor the Bill Goodwin Show for berg. Wallack was formerly on thelaboratories division, and developertwo 30 -minute periods a week, onMaleCASH REGISTERS promotion and publicity staff of Tedof the CBS color television system,Tuesdays and Thursdays, on NBC- Mack's Amateur Hour, and Eisen-heads the staff of seven CBS expertsTV, from 3:30 to 4 p.m., beginning berg was previously copywriter andwho made the trip from New YorkSept. 11.The GE small appliances assistant account executive atto Berlin especially for the colorwill sponsor three 15 -minute periods a Blackstone Advertising Agency. demonstrations. John Martin is pro-of Garry Moore on CBS -TV, on of ducing the program. The Color tele-Mondays, Wednesdays and Fridays, vision equipment arrived in WestbeginningSept. 17. Young and Gordon Day's AM & Why buy 2or more... Berlin last week. CBS is providingRubicamisthe agency for both TV jingles pay off at this equipment for the ECA demon-these programs. the cash register! Proof? - strations without charge. The Fred Waring program con- do 1 big sales job Radio Corporation of America hastinues on Sunday from 9 to 10 p.m.,57 result -getting jingle and on "RADIO BALTIMORE" announced thatitis prepared toon CBS -TV, under general companyspotcampaigns!Send for present the most comprehensive andsponsorship. Beginning Nov. 1, pro-presentation record and full Contac, ambitious television demonstrationduction of the Waring program willdetails. EDWA. ever stagedinEurope whenitbe taken over by BBD&O, which PETRY CC 111 L launches the American TV spectaclehandles general company advertis- Gordon M. Day Productions in West Berlin on Aug. 13. RCA hasing for GE. 108 E.30 St.,N.Y.C.16 ORegon 9-3595 SPONSORS

BUSINESS

AGEHIES

VOL 54, NO. 45 NEW YORK, WEDNESDAY, MARCH 7, 1951 TEN CENTS TRUMAN ASKS $97,500,000 FOR 'VOICE' Giveaway Prizes For Radio -TV Grow Scarce Gift Show Reveals Linemen Foul Up Broadcast Urges Early Action Denver-Two telephone company linemen didn't know they were on Shortages Loom the air when they tapped some feed wires of KMYR and as a result By Congress In some uncensored lineman language was heard for eight minutes on In Premiums Frank White's musical show. It seems the telephone workers were hav- Special Message Gradual cutting down in ing trouble tracing lines in an unused studio adjoining the main opera- Washington Bureau of RADIO DAILY gift donations for radio and tions of KMYR. Some profanity ensued and the conversation became Washington - Calling upon TV give-away programs in the a part of the station's regularly scheduled broadcast. Congress to provide $97,500,- next few months is predicted 000 immediately to complete by gift manufacturers meet- the ring of shortwave radio ing last week at the HotelsHaverlin ResignationFirst Color TV Set transmitters being used by Statler and New Yorker for the Voice of America, Presi- their annual gift show. This dent Truman this week said trend, which is mainly affect- On BMI Board SlateFor Department Store"the gravity of the interna- ing silver, brass, copper and tionalsituation,"makesit Members of the board of directors Boston-Marking the first step in (Continued on Page 8) of Broadcast Music, Inc., will meetdepartment store use of color TV,imperative that the money be in New York today to accept the ex-it was learned yesterday that Jor- (Continued on Page 7) pected resignation of Carl Haverlindan -Marsh,here,willinstalla Mail Order Radio -TVas president and to sanction Haver-closed circuit demonstration of the lin's moving on to the presidency ofCBS system for aweek's show,Announce Agenda NAB. starting on March 26. Criticized By BBB In addition to acting on the Hay-While the department store has erlin situation the board will alsoalready made construction plans for For ANA Convention The growing rumble of dissatis-discuss a successor to him as presi-the permanent installation of color fied radio and TV listeners, whodent of BMI. Among those promi-TV at some future date, thefirst The opening session of the Hot succumbed to the lure of the pitch- showing will probably be for oneSprings convention- of the Associa- man is going to get attention ac- (Continued on Page 2) tion of National Advertisers March cording toa spokesman for the (Continued on Page 8) 28-31 will set the stage for the en- Better Business Bureauin NewFCC Deletes WMCA-FM tire meeting which will be primar- York City. At The Station's RequestCramer Gets New Post ily concerned with "Advertising in Stressing the fact that 85 ner cent With DuM. Organizationa Defense Economy." of all radio and TV complaints com- Washington Bureau of RADIO DAILY The advance program calls for ing into their officeatthis time Leonard F. Cramer, vice-presidentdiscussions on "Effects of Defense Washington - WMCA - FM has (Continued on (Continuedon Page 7) been deleted by the FCC at the re-and director, Allen B. DuMont Lab- Page8) quest of WMCA, Inc., the licensee.oratories, Inc., has been named to G. E. Buys Spot Time Application for renewal of the FMhead the firm's newly -formed Gov-Philadelphia Outlets license has been withdrawn and theernment Liaison Department, it was To Divvy Baseball TV On Radio -TV Stationsstation taken off the air, the Com-announced yesterdayat company mission announced yesterday. Philadelphia-All daytime home General Electric Appliances, Inc (Continued onPage 8) games played by the Athletics and has launched an eight -week cam- Phillies on their 1951 schedule will paign over three local New York be televised, it was announced yes- stations to promote GE home appli-Adult Education TV Series terday.The threelocalstations, ances. WCAU-TV, WFIL-TV and WPTZ, GE, through William Scheer Ad - will be used on a rotating schedule (Continued on Page 2) Planned By New Foundation (Continued on Page 8) Formation of Teleprograms, Inc.,Arnold J. Zurcher, executive direc- Unlicensed Operator a non-profit corporation for the pur-torof Alfred Sloan Foundation; Saskatoon-Stewart A. Thomp- pose of bringing the first adult edu-Frederic W. Wile, Jr., vice-president Program To Japan son of Richlea, Sask., has been cation series in TV to the public,in charge of TV for NBC; Theodore japan will heartheentire fined $20 and costs for having was announced yesterday by theS. Repplier, president of the adver- series of 24 "Your Invitation to an unlicensed radio-in his pri- Alfred P. Sloan Foundation,Inc.,tising Council of Washington, D. C., Music" programs presented over and NBC. and William J.Driscoll,assistant CBS radiolastsummerwith vate airplane. Magistrate G. H. James Fassett as program host. Gildingsaidtheoffensewas Teleprograms will provide a ser-vice-president of the Chemical Bank serious because an unlicensed ies of 26 educational subjects to beand Trust Company of New York. The Orientation Division ofthe radio is a potential hazard near presented during 1951 with William The series will be devoted to the U. S. Army in Japan was so im- Hodapp, formerly script editor andfield of economics and to public is- pressed withthequalitythey an airport and contrary to gov- had them ernment communications regula- producer of WAVE, Louisville, assues involving both social sciences transferredtodisks tions. executive director. and natural sciences. Davidson Tay- and, translated the intermission Serving on the board of directorslor, general production executive of interviews intoJapanese. of the new corporation will be Dr.NBC television, will supervise.

Medium

4

1 FREE SPEECH MIKE

WJR THE GOODWILL STATION INC. FISHER BLDG. DETROIT CBS 50,000 WATTS Represented Nationally by Edward Petry & Company

_1_ 11J UI vv lv111J1/11 A service of RadioCorporationof America

NEW YORK, CIRCLE 7-8300 CHICAGO, SUPERIOR 7-8300 HOLLYWOOD, HOLLYWOOD 9-6161 DETROIT, SALES REPRESENTATIVE, WOODWARD 3-6872 2 Wednesday, March 7, 1951 RADIO DAILY-TELEVISION DAILY

alma Haverlin Resignation 11615 01111114111Y *cominG Nip GoinG On BMI Board Slate Established Feb. 9, 1937

Vol. 54, No. 45 Wed., March 7, 1951 10 Cts. RUSS HODGES, Columbianetwork'sfight - JACK POPPELE, vice-president of WOR and (Continued from Page 1) caster,isinDetroit to report tonight's con-WOR-TV, also president of TBA, is vacation-nently mentioned for the postis ingatHollywood,Fla. He'll bebackin : : Publishertest between Ezzard Charles and Jersey Joe JOHN W. ALICOATE Walcott. New York next Monday. William Hedges, vice-president of NBC. FRANK BURKE Editor BILL WYLIE, manager of the stations de- MIKE JABLONS has resumed his duties of Haverlin was non-commital yes- MARVIN KIRSCH : Business Managerpartment for the American network, is honey-Gainsborough Associatesfollowing a honey- mooning in Bermuda.His bride is the formermoon inFrance andItaly. terday asto whether or not he Published daily except Saturdays, SundaysGladys Devine, of Pleasantville. wouldacceptthepresidencyof and Holidays at 1501 Broadway, New York, MORRIS NOVIK, radio consultant, left yes-NAB. Friends, however, were of the (18), N. Y., by Radio Daily Corp., J. W. DONLOSET, vice-president and station man-terday for Norman, Okla., where on Friday he Alicoate, President and Publisher; Donald M.agerof WPIT, Pittsburgh,Pa.,isspendingwill address the radio conference of the Uni-opinion that he has made up his Mersereau1 Treasurer and General Manager;this weekinChicago forconfabs withtheversity of Oklahoma on the subject, "Freedommind and would announce his ac- Marvin Kirsch, Vice - President; Chester B.station's representatives. of Radio." ceptance at today's board meeting. Balsa, Vice-Pres.; Charles A. Alicoate, Sec'y. JAMES COAN, president of WTOB, Winston- LYNN PATTEE, New England and Midwest Reentered as second class mattr, representative of BMI, spending a few days toloraofthePostOfficeat NewSalem, N. C., and JOHN JOHNSON, general FCC To Deny Applications

[Witt'p IC

Wednesday, March 7, 1951 6 RADIO DAILY-TELEVISION DAILY

HOLLYWOOD CAPITAL ROVIDUP

By HERB BERG By BILL BAILEY Washington Bureau of RADIODAILY LOUIS SNADER has closed a deal Washington - Applications for with Devi Dja dancers, group of three new TV stations, two FM out- classicaland oriental dancing lets and two AM have been filed dancing group, for five three -minute with the FCC. They include: Telescriptions to be filmed at Gen- By SID WHITE Marseco Broadcasting Co., Colum- on Mar.9. eralServiceStudios bia,S.C., seeks a CP for a new Signing of the group is in line with Man About Manhattan ... Snader's announced policy of sign- commercial TV station to operate on ing top musical attractions from BIGTOWN SMALL TALK: Sharmon Douglas being offered Channel 10, with effective radiated concert and opera stage to bolster by Wm. Morris for a 3 -a -week teevee series. . . .Entire stem saddened power of 25 kw, visual, and 12.5 kw, ...Jim Boles won the aural, and antenna height of 424 Telescrip'tion's talent roster. by passing of Joey Adams' mother yesterday. feet above average terrain. Robert Seiter, formerly with 20th lead in "King's Row," but nixed it to play the heavy instead. Contract Perkins Brothers Co., Sioux City, Century -Fox, and James Smith, for- was too confining.... Harry Wismer, the travelingest sports broadcaster requests merly with Paramount, have joined Ia.,licenseeofKSCJ, the staff of the film editing depart- in the biz, speaks tonite at the Erie, Pa., Optimist Club and then hops out Channel 5, with ERP of 21.42 kw, to Milwaukee to hand Don Gehrmann, the great miler, the Champion visual, and 10.70 kw, aural, and an- ment of Jerry Fairbanks Produc- tenna height 618 feet above average tions. Both have been assigned to Sportsman -of -the -Month Award Sat.nite. . . . Video Drive -In -Theater terrain. the Bigelow Theater series now be- opened in Cleveland....Tallulah won't accept any TV emcee job RadioRoanoke,Inc.,Roanoke, fore the cameras. no matter what the fee. (Enough headaches doing the radio show,she Va., licensee of WROV, has filed for Norwich Pharmacal Co. for Pepto Channel 5, with ERP of 13.1 kw, Bismal, is sponsoring a 13 -week ser- sez)... . Music publishers are flooded with double-talk novelty tunes. blonde -haired Geene Courtney's sweater is visual, and 6.55 kw, aural, and an- ies of five weekly spot announce- . .. Those musical notes on tenna height of 275 feet above aver- ments on KNX. Benton & Bowles is the song titled: "I Wanna Be Loved." ... Nancy Craig spent an entire age terrain. the agency. day at the White House last week observing a day in the life of the Radio Columbia, Inc., Columbia, KTLA's "City At Night" will be huge plans Lee (KIXL) Segall, S.C., licensee of WCOS, has filed sponsored by the Atchison, Topeka Pres... . Radioland talking about the $50,000 for a new Class B FM station to and Santa Fe starting March 7. Leo owner of "Dr. I. Q.," has for presenting that gent (with a near operate on 97.9 mc, with ERP of 1.52 Burnett Co. handled. give-away budget) in June at the Cotton Bowl. kw, and antenna height 257.8 feet The Campbell Cereal Co. will re- above average terrain. new its six weekly spot announce- * * * * THE MORNING MAIL: "Dear Sid," writes Sam S. Robert F. Neathery, West Plains, ments for Malt -O -Meal on KNX for Baker, of Kiesewetter Associates, Inc. "Here's one of those un- Mo., licensee of KWPM, asks a CP 52 weeks starting Mar. 26. Camp- for a new Class B FM outlet to op- bell-Mithun,Inc.,Minneapolis,is usual radio coincidences that might amuse your readers. The erate on 97.3 mc, with ERP of 1.285 the agency. Kroger Company has the Alan Young show on TV, and 'Share the kw, and antenna height128 feet "Adventure Call" via KTLA is be- Wealth' with Peter Donald on radio. Last week, Alan Young was above average terrain. ing sponsored by Snyder - Lynch Automotive Center for13 weeks. injured and his substitute was Garry Moore. The same week Jack Vaughn agency handled the Peter Donald was felled by the flu bug and his sub on broadcasts account. from Ft. Wayne and Grand Rapids was Chicago's Tom Moore. Stationers Corp. will renewits Same sponsor-same. week-both stars disabled-and both re- schedule of three weekly spot an- nouncements on KNX for 52 weeks placed by a Moore. The Moore the merrier?" effective April 2. Western Ad Agen- * * * *

cy placed the order and H. K. Car- TVagrant Thawts: There's a fecundity (a wot????) of mod- NitTAPV penter is account executive. ern dancing on teevee. Whassamatter with someold-fashioned tapping? Chrysler SalesDivisionofthe is And soft shoe?. . .While every comic bleats that once -a -month IN TUE MAKING Chrysler Corp. through McCann- Berle, who Erickson, will sponsor the next 26 more than enuf for a regular chore, the indomitable Milton FACTUAI.IVREPORTED has a weekly stanza, guests on the Tony Martin show. ... Why must of KTLA's Sunday Movies. Contract by is slated to extend through Aug. a singing duo preface a number with a dance routine? They try to prove 19. TV premieres, exclusively, will ... versatility, but most times prove only that they're lousy dancers. CLETE ROBERTS be shown during the 60 -90 -minute Lovely Bobby Trelease, one of our better ballerinas, revealed a fine weekly programs. Ace news commentator and ... Whenever a malemovie General Electric ApplianceCo., dramatic talent in "The Wisdom Tooth." foreign correspondent through Mays and Co. will sponsor star visits a TVariety show, the comic and he invariably do avaudeville cover thefirsthalfof KTLA's Double duo routine that is about as witty as the menu in a Chinese restaurant. Only radio newsmanto Feature for 13 weeks starting Mar. Bikini and Las Vegas Atomic If the writers can't invent a more original gimmick than that archaic Blasts. 14. device, the future of teevee comedy is as genuine as that of a six -dollar Inhisyearson KFWB,top- . . ranking news analyst Clete bill.... Bob Monroe's "JohnSteele" has the punch of Sugar Ray. . New Walton Series On WOR a Florence Kay, associated with Ann Lee inthe management ofthe Robertshasbuilt vast au- Sidney Walton has begun a15 - dience offaithful listeners. minute commentary series,across Bird -In -Hand Restaurant, sang on NBC teevee some years back. A top Thisaudienceis nowavail- the board, on WOR, New York. He producer told her that "there's no future in television." .. . "What's My abletoyou! is being sponsored by Statco Cor- (as happened last poration every day, except Thurs- Line," without and Hal Block, Represented Nationally by day, which has been picked up by week) loses much of its Sunday punch. WilliamG. Rambeau Co. the Dollar Book Club. Harold Kaye * * * * istheagencyforStatco,with IN ONE EAR: World Video's prexy, Arnold Michaelis, Thwing & Altman handling the book "The club. Series, which began February tells the col'm he's -readying a new panel show tagged 26, is aired at 7:45 p.m. Masked Martyrs," with Hollywood's likeable Jerome Cowan ten- tatively set as emcee. Married men will have a chance to airtheir Seek KCOH Transfer beefs on this wingding. . . . Jay Herberttelling of the letter he Washington-Applicationto received from Jim Farley not long ago which he lost in a cab. KFWB transfer control of KCOH, Houston, He just got word that the letter finally wound up in a mid-West Tex., from Edward C. Hughes to town where Jim's signature was auctioned off (for 85 bucks)for IN HOLLYWOOD A.Smith throughpur- William . . . All we can say about Time magazine's 980 on the dial chase of 83 shares of stqpk has been local hosp. fund. filed with the FCC. "Meet the Press" story is WOW! Wednesday, March 7, 1951 7 RADIO DAILY-TELEVISION DAILY

Fund Of $91,500,000 Mail Order Radio -TV For 'Voice' Sought *TELE TOPICS Criticized By BBB

(Continued from Page 1) REACTIONS around the country to last Sunday's TV tribute to Richard Rodgers, (Continued from Page 1) provided in a lump sum rather than with Mary Martin, Celeste Holm, Alfred Drake and a host of other starsconcern mail order products, the spreading it through the 1952 andtaking part in the anniversary program of 25 yearsofthe Rodgers -Hart andBBB spokesman said that plans are 1953 fiscal years. Rodgers -Hammerstein melodies over NBC-TV was almost without precedent.under way now to create a set of The international broadcast divi-Key city papers went overboard in heralding the show. Build-up for the programsuggestions that would be agreeable sionofState Department, underwas given throughout the cable area by Red Cross shoe dealers in newspapertoall TV and radio sta'-ions and which the "Voice" functions, willspace, plus the presentation of 25 giant -screen Philco TV sets presented toarmedcould eventually be adopted uni- expand its staff by several hundredforces hospitals around the country-which newspapers carried as a humanversally. Citing the standards that writers, producers and announcersinterest feature, helped to bring the show to public attention. Dealer reaction,WPIX recently imposed upon mail if Congress appropriates the moneyaccording to the sponsors, has been overwhelming. order agencies before permitting an asked by President Truman. item to be shown, the spokesman Officials refused to say where the its policy of working directly with educators, WWI -TV, the Detroitcommented that such apolicyif stations will be located, except thatPURSUINGNews has started a weekly series of programs in cooperation with Detroitembraced by all TV and radio net- "we hope to build a circle of trans-Public Schools. Telecasts at 11:00 a.m. each Wednesday morning, directed byworks would result in a sizable de- mitters around the Iron Curtain. Kathleen N. Lardie, are beamed to elementary schools where they will be usedcrease in listener resentm'nt. In asking for the appropriationas part of the actual classroom work. Most local schools have TV sets and those The other 15 per cent of radio and the President specified it as a sup-that do not will send their students to a set outside the building. Title for theTV complaints coming into the BBB plemental appropriation for the fis-series will be "Attention Please." And in the public service department, WPIXat this time are in regard to con- cal year 1951 which ends June 30th.comes in with the announcement that starting tomorrow, "At the Mayor'sDesk,"tests,premiumoffersand home The request was made in a letter tofeaturing New York's Mayor Vincent Impellitteri, at 8:00, will go on film for thedemonstrations. While not so com- Speaker Sam Rayburn of the House.major portion of the show, during the next six programs. monplace as mail order misrepre- The text of President Truman's sentation, these gimmicks, aimed at message follows: N.Y.,where heattracting as large an audience as transmit TV Personality: ectady, possible in a short time, are offend- "I have the honor to TODAY'SGEORGE S. JOHNSON, stayedfor three years.In herewith for the consideration of 1932, George leftthis posi-ing the public and measures are the Congress aproposed supple-general manager and chief needed tochannelize and control engineerforKOB-TV,Al- tionto become chief engi- mental appropriation for the fiscal neerforKOB, where hesuch devices. year 1951 in the amount of $97,500,-buquerque, N. M.,first be- The Rural New Yorker, an ag- cameinterestedinradio builtthestation'sfirst10 000 for the Department of State. kilowatt transmitter, and in-riculturalnewspaperdistributed when he had an opportuni- alongtheEasternseaboard,has "Conditions Make It Imperative" tytoexperimentwitha stalled the first 50 kilowatt "Present world conditions make itneighbor's wireless set. transmitterin1941. Whenbeen one of the main crusaders in imperative that we avail ourselvesWith passing years this in- KOB applied for a TV sta-the fight against unfair mail order of every possible means for present-terest grew and in 1922 he tionin1946George wasTV and radio programs. A repre- ing the truth to the rest of the worldhad obtainedhis Amateur made general manager andsentative of the paper stated that and counteractingthedistortionsOperator'slicenseinSan chiefengineer.Todayheeach week hundreds of letters are and untruths that the CommunistDiego, Cal. In 1928, George still retains these duties andreceived protesting the fraudulent leadersandtheirpuppetsaregraduated from the Univer- isalsochiefengineerfortactics used by mail order pro- spreading.Incredibleasitmaysity of Colorado, and imme- KOB-AM. He was born Ingrams, and if the trend continues Spokane, Washington onthe paper feels that listeners will seem, Communist lies are widely be-diatelyenteredtheradio JOHNSON lieved in many parts of the worlddepartment ofthe General March 16, 1906. soon regard all TV and radio offers asdishonest.The representative because the people there have noElectric Company in Schen- said, "There are many complaints way of learning the truth. * that articles are not received and "The funds are needed to provideSUSAN PETERS, whose NBC-TV daytime serial "Miss Susan" was to have for the completion of radio broad- many times are practically worth- casting facilities designed to assure begun this week, has been confined with a throat infection. Show willless.The broadcasting companies adequate radio coverage by this na-debut on Monday, March 12. . . . Florence Anglin has been signed for Thehave a responsibility to the public tion in critical areas of the world,Ford Theater's TV presentation of Sinclair Lewis' "The Ghost Patrol," starringand while the money involved is and to make our campaign of truthErnest Truex, next Friday night over CBS -TV. ... DuMont's Maggie Johnsonwillnot largein most cases, no one more effective in countries behindbe named the "Most Glamorous Housewife in Television" by John Robert Powers,likes to be bamboozled." the Iron Curtain. head of the model agency, tomorrow. . . . James Smith, formerly of Paramount. "The projects included in this es-and Robert Seiter, formerly of 20th Century -Fox, have joined the film editingThree -Hour ET Series timate represent the final links in astaff of Jerry Fairbanks Productions. Both have been assigned to the "Bigelow . . .B. F. Goodrich Company has renewed its spon- ring ofradiotransmittersandTheater" video film series. For WNBC, Saturdays equipment for which the Congresssorship of "Celebrity Time" over CBS -TV for another 52 weeks, effective with the has already appropriated substan-broadcast of Sunday, April 1. Show is telecast Sundays at 10:00 p.m., featuring WNBC has alloted three hours on tial sums, and on which a great dealConrad Nagel, Herman Hickman and Kyle MacDonnell. Agency isBBD&O.Saturday afternoons for a new re- of progress has been made. ... An option on the commercial aspectof the fireworks displays, staged bycorded music program series con- "It was originally intended thatthe Cleveland Indians this season, has been taken by Leonard Traube Associ-ducted by Wayne Howell, 'one of the appropriations for the constructionates in a deal which calls for pyrotechnical advertising plugs in a package ofregulars on the NBC-TV Broadway of the final stages be spread over31 night games. Games will be telecast via WXEL. Under the arrangements, theOpen House show. The program, the fiscal years 1952 and 1953. Theadvertiser's message, erected on a "set piece" in deep centerfield at the Muni-"The House of Music," will prem- gravity of the international situa-cipal Stadium will be spotted as the middle commercial and televised in full. iere March 10. tion now dictates that these plans A top feature of the series will be be moved forward and that the April 2, "International Chef," featuring Major George Haig, willrecorded interviews by Howell with funds required to complete the pro-STARTINGdebut over WP1X. Show, scheduled for Mondays at1:30p.m.will bename stars. He is reported to have gram be provided in this fiscal yearsponsored by Hearn's Department Store through Furman & Feiner. . .. Canadaabout 150 lined up for spots on the so that the entire project may beDry Ginger Ale, Inc., has renewed for 52 weeks, effective April 8, its sponsorshipshow. The first broadcast will fea- completed at a much earlier dateof "Super Circus" over ABC-TV. On that date the popular children's program willture interviews with Jimmy Duran- than originally planned. I considerenter itsthird year in video. Show isaired at 5:00 p.m. and features Maryte, Jerry Lester, Jose Ferrer, Lena this an essential part of our effort toHartline as femmcee. Contract was placed through J. M. Mathes, Inc. .. . JohnHorne and Joan McCracken among achieve international stability andCoburn Turner, director of programs for Goodson-Todman CBS productions, speaksothers. prevent the spread of aggression. Ion "Radio and Television" before the undergraduate members of the American "The House of Music" will be urge early and favorable action onCivilization Program at Princeton University, tomorrow. ...Starting March 27,divided into 15 -minute segments for the estimate." Procter & Gamble Co., Cincinnati, will sponsor "Kukla, Fran and 011ie" onsuch special features as: "Congres- Tuesdays and Fridays over NBC-TV. RCA and RCA Victor Division will presentsional Records," in which Congress- Milbourne Succeeded By Sonthe show on Mondays with Ford Division, Ford Motor Co. retaining the Wednes-men select their favorite patriotic Baltimore-Waters Milbourne hasday spot and Life Magazine continuing the telecasts on Thursdays. The Proctermusic; "Double Exposure," a single been elected president of WCAO,& Gamble contract was placed through Benton and Bowles. .. .Ilka Chase willtune interpreted by different vocal succeeding his father, Lewis M. Mil -be the guest panelist on "Twenty Questions" over WOR-TV, Friday, March 9,stylists and bands; "Funnybone Al- bourne, who has retired. at 8:00 p.m. ley," the pet records of comics. r. E thel Paige Hotel Edison 8 228 West 47t Wednesday roDAIIL4P TELEVISIONDAILY Milt;r V Annbeinte Agenda Giveaway Prizes Decline First Color TV Sel" For ANA (convention Reported At Gift ShowingFor Department Store

(Continued from Page 1) (Continueci from 'Page 1) (Continuedfromrage on Business" and "Allocations andaluminum items, is due to the cur- however,thatalthoughhe wasweek only. Thisis due toother Their Effect on Advertising," therent national emergency and is ex-highly satisfied with results thusurgent needs for the color system. latter by Arthur C. Fatt, executivepected to curtail sharply the gener-far, plans were being made to dis-According to present plans, twenty vice-president of Grey Advertisingous contributions that manufactur-continue such TV and radio opera-to thirty receivers will be installed Agency, Inc. The second part of theers have been giving radio and TVtions because of increasing short-at various vantage points through- firstday'smeeting, "Governmentin the past. ages. out the store. Policies and their Effect on Adver- A spokesman for theEverlast A spokesman for Rorstrand, Inc., Boston is regarded as an ideal spot tising and Selling," will feature aMetal Corp., whose products havea Swedish Chinawear producer, theto try out color as the "Hub" is one panel discussion on "How Shortagesbeen viewed on CBS' "Winner Takethird oldest in existence, said thatcity serving an immense trading and Priority Orders will Affect Ad-All," WNBT's "Kathi Norris Show"his firm has used the "Mr. & Mrs.area where color TV has not been vertising and Merchandising Facili-and over many VIP service pro-Shopping" program over WOR-TV,shown. Inaddition, with Jordan - ties." grams, said that their concern wasthe "George Putnam Show" overMarsh celebratingits100th anni- Two concurrent sessions will takein the process of conversion, andDuMont, and the "Margaret Arlenversary, all plugs will be pulled out place inTheHomestead,Hotthat further TV participation wasShow" on WOBS-TV, with remark-in a tremendous publicity and pro- Springs, Va., on the morning of theinadvisable at this time. able dividends and would continuemotional splash. second day, Thursday, March 29.A representative of the Rainbowto support other TV shows until im- While the March 26 date is re- One will be concerned with Consu-Art Company, glassware manufac-ports from Sweden began fallinggarded as almost certain, it has been mer Goods and Services, the otherturers, whose merchandiseisof-off. He said the policy of Rorstrandlearned that the showing has al- on Industrial Goods and Services. Afered each week as a premium prizehas been to combine European tra-ready been postponed on three oc- feature of consumer meeting will beonNBC's"WelcomeTravelers"dition with modern taste and so farcasions. Even so, the local store is a film, "The Candid Camera," pro-stated that the glass industry hadthe TV experiment has paidoffgoing ahead on plans to have a duced by Allen Funt for Seagram -not been too hard hit thus far bywell. permanent color TV set-up ready Distillers Corporation to show sales-world events, so that his firm wouldThe general trend at this time ap-for the Fall showings. Jordan -Marsh men how the customers feel aboutcontinue to donate a large assort-pears to be that all firms special-has already had atasteof TV, the product due to advertising. ment of glass items to radio and having been one of the first stores TV because of the favorable resultsizing in brass, aluminum, copper, The most important questions re- and silverwareswilldefinitelyto jump into the medium when it lating specifically to media will bethat have been obtained. He addedlimit any further TV gift displaysbecame available in Boston. the subjects of several talks duringthat if the future emergency is simi-until the present national emergen- the afternoon session. They includelar to the one during the last war,cy isover, while those manufac- Hamilton Starts On WQXR "Advertising Costs: Yesterday-andglass manufacturers would be ableturers dealing mainly with ceram- The Hamilton Watch Company Tomorrow," by H. H. Dobbersteen,to meet 95 per cent of their obliga-ics, plastics, and non-metalics willrecently began sponsoring WQXR's vice-president of Benton & Bowles,tions. continue radio and TV participa-"Symphony Hall" program, broad- Inc.; "Typical Techniques and Costs A member of the firm of New-tions due to the high returns andcast Thursday nights from 8:05 to of TV Film Commercials," by Donland, Schneeloch & Pike, a Califor- 9 p.m. The agency isBBD&O. L. Kearney of the Katz Agency,nia Ceramics Co., commented thatsmall cost of give-away advertising. Inc.; and "Successful Ways to Mer-his organization has displayed items chandise Your TV Advertising," byover CBS' "Grand Slam" for over Willson M. Tuttle, vice-president oftwo years and has been highly Ruthrauff & Ryan, Inc. The talkspleased with the response, not only will be followed by a panel discus-from retailers, but from many buy- sion on such topics as "Evaluationers who wrote in requesting infor- of Radio and TV Research Services,"mation on specific numbers. The BEST SELLER "Daytime TV," and "Trends in Ra-spokesman said the company ex- dio Time Values." pected to continue itpolicy of sup- Friday's meeting will deal withplying radio and TV programs with Answers to KDKA's Tello-Test questions the "Effect of the National Rearma-sure-fire wares. are on the "best seller" list in Pittsburgh ment Program on Advertising and Anotherceramicmanufacturer, Public Relations." A special featurewho produces Concord Glasswear, libraries! Last year one group of libraries of this session will be a talk by Sec-confirmed the amazing success of retary of the Army, Frank Pace, onradio and TV participation. He de- handled 80,000 telephone requests for answers "The Global Situation As Seen byclared that since his firm has been to this participating quiz show. In addition, the Pentagon." using the "Kathi Norris Show" to display a TV centerpiece, several thousands of people came to 63 other libraries storeslikeHearns, Namms and Cramer Gets New Post Abramsonshavepurchasedthe to copy answers from posted lists. Tello-Test, item to give away with each store With DuM. Organizationpurchase of a TV set. He added broadcast at 1:00 and 6:15V1, has hit the (Continued from Page 1) Pittsburgh jack -pot. No availabilitiesright headquarters in Clifton, New Jersey.Philadelphia Stations now, but KDKA or Free & Peters will be The new department will be re- To Divvy Baseball TV sponsible for DuMont's defense mo- glad to put you on the reservation list. bilization planning and will work (Continued from Page 1) with government officials on armedfor coverage, with detailsof the forces contract negotiations. division of the contests among the During World War II Cramer hadstations to be worked out. KDKAPITTSBURGH chargeofDuMont'snegotiations The baseball program will be co- with the government and plannedsponsored by The Atlantic Refining 50,000 WATTS the firm's war production, from itsCompany and the Ballantine Ale & first contract with the Signal Corps.Beer Company, and will be directed NBC AFFILIATE byN.W. Ayer & Son, Inc., Atlan- WESTINGHOUSE RADIO STATIONS Inc ATTENTION: tic's advertising agency. MR. INDIE PACKAGER A total of forty-four league games WBZ WBZA WOWO KEX KYW KDKA WBZ-TV Saleswise young man(26),ability, have been scheduled by the Ath- National Representatives, Free & Peters, except for WBZ TV industryand experience;activeall letics and forty-one by the Phils. phases N.Y. T.V. Production. Available for WBZ-TV, NBC Spot Sales to you from March 12. Top references. Byrum Saam and Claude Haring Salary second to opportunity. will announce the Athletics games, Box 119 RADIO DAILY with Gene Kelly and Bill Brundige 1501 Broadway, N. Y. C. handling the chores for the Phillies. EQUIPMENT SPONSORS

PRODUCTION BUSINESS

STUDIOS AGENCIES

VOL. 57, NO. 5 NEW YORK, FRIDAY, OCTOBER 5, 1951 TEN CENTS TV FREEZE LIFT SEEN IN FEBRUARY Web Using Film Presentation To Sell Radio NBC Finishes New Gillette Asks For Multi -Sponsorship FCC TV Allocation Film To Promote Ten manufacturers of radio and TV sets were reportedly being asked Believed Ready to put up $100,000 for the purchase of the radio and TV rights to the Radio Sales Louis-Marciano fight by Gillette, prepared to put up an equal sum for the For 1952 entire rights. It is believed that the International Boxing Club's price for NBC radio, yesterday, un- the rights, scheduled in New York for Oct. 26, is $200,000. In Washington, Washington Bureau of RADIO DAILY veiled the network's new and a spokesman for the RTMA stated that although he had heard that indi- Washington - Indications dramatic film sales presenta- vidual manufacturers were discussing possible sponsorship, the RTMA that the FCC hopes to have a tion at a special press confer- was making no effort to raise money for the rights. final television allocation and ence h'elcl at "21."Following thereby lift the freeze early in the initial showing, network 1952 were seen yesterday in a sales executives will show theBroadcasters SupportHalley Pays Tribute routine decision of the secre- new half-hour color film pres- tary, announced by the Com- entation toadvertisers and mission. Atlanta Newspapers, agencies inall parts of thePennsylvania WeekTo CommunicationsInc., was granted a special (Continued on Page 7) temporaryauthorizationto Innumerable national radio pro- Urging New York radio and TV (Continued on Page 5) grams will pay special tribute tostations to do thier utmost to get the Keystone State during Penn-people out to register for voting FM Web To Carry sylvania Week, Oct. 15 to 21. In-during the next few days, Rudolph itiating the air salute will be U. S.Halley, former general counsel ofHadacol Creditors Steel in its Sunday evening Theaterthe Kefauver Crime Investigating New Concert SeriesGuild of the Air program on Oct.Committee, addressed the opening Form Committee 14,whichwillagain honor theluncheon of the Radio Executives Washington Bureau of RADIO DAILY Commonwealth as a preliminary toClub at the Waldorf Astoria Hotel Washington-Beginning October 7the great community festival whichyesterday. Halley is a candidate for Radio creditors of Hadacol, the WGMS will feed live concerts fromgets under way the following day.the presidency of the New Yorkpatent medicine promoted by State the Library of Congress to the Con-Governor John S. Fine and an-City council. Senator DudleyJ.Le Blancof tinental FM Network, it was an-nouncer George Hicks will speak Halley complimented both radioLouisiana learned yesterdaythat nounced here yesterday. regarding. Pennsylvania Week fromand TV for job done in coveringJudge William Bondy in United First in the series will be the (Continued on Page 7) States District Court has approved Budapest Quartet, scheduled for 3 (Continued on Page 5) a petition of the Le Blanc Corpora- p.m. Sunday. Later a series of con- tion of Maryland to reorganize the certs by the National SymphonyDuMont To DemonstrateEducational Series Set company. Le Blanc was a heavy For Fall -Winter Seasonpurchaser of spot time radio in the ('Continued on Page 7) Color TV At Aviation Test (Continued on Page 5) Philadelphia -Approximately Priority Assistance Over 1,200 military and businesseight hours of public service pro-Canadian Radio Set leaders will see the latest ramjetgramming on WFIL and WFIL-TV Granted To Amateursaircraft engine in action by meanswill be presented this fall in co- Sales Decline In Aug. of a DuMont color TV camera, atoperation with schools, colleges and Washington Bureau of RADIO DAILY demonstrations to be staged duringuniversities throughout the station's Montreal-Salesof radio receiv- Washington-In an effort to keepmeetings of the National Advisorycoverage area. Dr. Roy K. Marshall,ing sets in Canada dropped sharply amateurs on the air and encourageCommittee for Aircraftat Lewiseducational director of the Philadel-in August to 36,023 from 50,876 a expansion of ham activities in de-Laboratory,Cleveland,Ohio,onphia Enquirer stations, will super -year ago, while inventories showed fense and security,the National (Continued on Page 7) as sharp a reversal, jumping to Production Authority yesterday is - (Continued on Page 5) 227,990from161,555inAugust, (Continued on Page 7) Radio -TV To Be Discussed (Continued on Page 5) Plan Fall Meeting Birthday Present The Michigan Associationof Hollywood-Marking the start Broadcasters willhold their At Advertisers Convention of his 40th year in the motion fourth annual meeting at the Fort picture industry, Phil Rosen, vet- Shelby Hotel inDetroit on No- Advertising as the best ally fortion,sponsorsof the convention. eranHollywooddirector,was vember 2 and 3,it was announ- freedom was the keynote of theAdvocating"freeresourcesand signed by Jerry Fairbanks Pro- ced yesterday.Sixty-four mem- message of Dr. A. Gainza Paz, pub-manpowerdedicatedtopeace," ductionstodirect "The Lonely ber stationswillparticipatein lisher -editor in exile of La Prensa,noted radio commentator Henry J. One," new "Front Page Detec- the two-day session and officers in speaking yesterday at the launch-Taylor further developedDr. tive"videofilm.The program will be elected for the ensuing ing of the third international adver-Paz's theme inhis luncheon ad- marks Rosen's first TV film as- year. Edward F. Baughn is presi- tising convention in the Hotel Plaza,dress on "Looking Ahead at Home signment. He started as a cine- dent of the association. at which he was honored guest andand Abroad." matographer In the industry. presented with an inscribed scroll Radio and television will hold the by the Export Advertising Associa- (Continued on Page 2) 2 Friday, October 5, 1951 RADIO DAILY-TELEVISION DAILY

wimal mum 3,,Y 011011 mum 11311111S Radio -TV To Be Discussed bib PII billets commGand GOInG EstablishedFeb.9, 1937 At Advertisers Convention Vol. 57, No. 5Friday, October 5, 195110 Cts. (Continued from Page 1) OSCAR A. MORGAN, general sales manager JOHNW.ALICOATE : : Publisherspotlight in today's busy agenda,and Company, Inc.; and Thomas D. ofShort Subjects and Paramount News,re- with an afternoon panel session onCabot, of the Division of Interna-turned yesterday from a3 -day businesstrip FRANK BURKE Editorbroadcasting to be moderated bytional Security Affairs, State De-to Jacksonville, Fla. MARVIN KIRSCH : Business ManagerKen Campbell, president of Pub-partment, Washington. JOHN WELLMAN of WERE, Cleveland, 0. licidad Interamericano,Havana. The afternoon program is chairedleftforthe Coasttobeon hand forthe Published daily except Saturdays, Sundays Cleveland Browns -LosAngelesRams games, andHolidays at 1501 Broadway, New York,ParticipantsincludeJose Ramonby Arthur Kron, Gotham Advertis-assistingBOB NEAL,stationmanager and (18), N. Y., by Radio Daily Corp., 3. W.Quinones,vice-presidentoftheing. Following the radio -TV panel,sports director, who travelled with the team. Alicoate, President and Publisher; Donald M. Mersereau, Treasurer and General Manager;Puerto Rican Association of Broad-there will be another panel session ALICE ROTHWELL, WDRC's (Hanford, Marvin Kirsch, Vice - President;Chester B.casters and owner of WAPA, Sanat 3 p.m. on publication advertising,Conn.) women's commentator, leaves Sunday Rahn, Vice-Pres.; Charles A. Alicoate, Sec'y.Juan; Walter Lemmon, president ofwith Robert Dunwody, of McCann-for the Richmond Tobacco FestivalinRich- Reentered as second class matter, Septem- Erickson, Inc., as moderator. Speak- mond,Va., incompanywithShirleyAnn ber15,1950 at the Post Office at New York,Worldwide Broadcasting Corpora- Sullivan, Connecticut Cigar Valley Queen, who N. Y., under the Act of March 3,1879.tion and station WRUL; James Zea,ers will include Major Wellesleywill enter the beauty competition. (Originally entered as second class mattermanager of the radio department ofAron, of Aron Advertising Com- JULIO COSI,JR.,ofPublicidadeEcletica on April 5,1937). Terms (Postagefree)National Export Advertising Serv-pany, Tel Aviv, Israel; F. Fleisch-S. A., Sao Paulo, Brazil, who isin New York United States,$15.00 oneyear.Foreign,ice; A. M. Martinez, vice-presidentman, Jr., advertising manager of thefor the third international advertising conven- $20.00.Address all communications to Radio tion,leaves tomorrow for a tour of Niagara Daily,1501Broadway, New York,(18),of Melchor Guzman Company; Ma-export division of Ford Motor Com-Falls and Toronto and thenwillflytothe N.Y. Phone WIsconsin7-6336,7-6337,rio Garcia Pena, president of Pro-pany; George V. Barnes, export ad-West Coast, and will proceed to New Orleans NewYork. 7-6338.Cable address: Radaily, paganda Epoca, Colombia; and Raulvertising manager of Bristol-Myersand Havana,priortoreturningtoSouth America. He isaccompaniedbythisjoint WASHINGTON BUREAU Capurro, Publicidad Capurro andCompany; Julio Vargas, manager ofbusiness -vacation trip by his mother, foremost Bill Bailey Company, Montevideo. DuPont'sexport division; and'ham' radio operator South of the Border. Offiee: 1142 National Press Building EAA Annual Award Roberto C. Bissone, director of Eter Telephone: Metropolitan 0823, 0824. G. W. "JOHNNY" JOHNSTONE, the NAM's Residence: 4315 Russell Ave., Mt. Rainier, Md. Two highlights of today's closing -Publicidad, Buenos Aires. radio and TV director,leaves Hollywood to- Telephone: Warfleld 4162 day session will be the EAA's an- night after a two -week's stay to spend a week Final session at 4 p.m. will also inSan Francisco. WEST COAST OFFICES nual award presentation for out-be a panel, on the theme of "Adver- Ethel Rosen standing achievements in interna-tising Previews of 1952," which will MARION F. JORDAN,UniversalInterna- 6425 Hollywood Blvd. Phone: Gladstone 8436 tionaladvertising and marketing tional foreign department exec, is leaving over CHICAGO BUREAU ha v easmoderatorFitzhughthe week -end for a survey of business condi- Frances B. Clow and awards for outstanding adver-Granger, of International Harvestertions in Venezuela, Argentina and Uruguay. Suite 3013, 333 No. Michigan Avenue tising to be given by the Associa-C omp an y.Participants include Phone: Franklin 2-3238 HARRY G. BRIGHT, station relations man- tionofInternationalAdvertisingRichard P. Hildredth, Standard Oilager for International Events, Inc.,isin Oak ROME BUREAU: John Perdlearl, LudovIsl18. Agencies. Ridge, Tenn., to conduct a promotional cam- PUERTO RICANBUREAU:AntonioAlfonso, Company of N. J.; Alfred B. Reed, paignfor WOKE, a new kilowatt daytimer, EdifIelo Oehoa, San Juan. P. R.: P. 0. Box 3385; This morning's session opens withEastman Kodak Company; Manuelwhich went on the air last Saturday. Telephone: 2-2305. a talk on "A Communter's View ofPerez, Miles Laboratories; William William JOHN D. BARE, station manager of WorldAdvertising"by J. Reilly. RCA International Corp.;WHVR, Hanover, Pa., BOYD KELLEY, general Honneus,advertisingdirectorofC. Leonard Shaw, Norton Company;manager of KTRN, WichitaFalls, Texas and Time International. He will be fol-andBraxtonPollard,MonsantoRAY OGILVY ofstationWIUS,Gainesville, lowed by Henry E. Abt, presidentChemical Company. Fla., are in town on station business conferring FINANCIAL of Brand Names Foundation, in an with Mutual officials. address on "Brand Names in For- (October 4) eign Trade-Symbols of the Ameri- NEW YORKSTOCK EXCHANGE Net can Way of Life." Other special High LowCloseChg. speakers today will be David Yu- ABC 133/4 123/4 13% + y2 nich, vice-president of R. H. Macy Admiral Corp. 253/4 25% 253/4 Am. Tel. & Tel 1593/4 1593/4 + 3 CBS A 287/8 283/4 28, - CBS B 283/27% 281/z26 28 - Philco 7/8 271 + 16 RCA Common 24% 24 241/4 /8 Send eirthday RCA first pfd. 77 76 76 - V2 Stewart -Warner 193/4 191/2 193/4 + 14 ZenithRadio 693/4 68% 69 - /2 NEW YORK CURB EXCHANGE greetinpJo- Du Mont Lab 173/4 171/4 171/4 - Hazeltine Corp. 415/8 411/2 411/2 - October 5 Nat. Union Radio 41/4 4 41/4 + BobBryon J. W. Bixler, Jr. OVER THE COUNTER A. A. Klinger James S. Appell Bid Asked 12% 131/2 October 6 Stromberg-Carlson George Crandall John Reber Charles Pearson Howard W. Cheney Arthur H. Ashley Howard W. Cheney, West Coast October 7 manager of the Erwin Wasey Ad- Andy Devine Vaughn Monroe vertising Agency, died suddenly on Harold Davis Alfred Wallenstein Tuesday, Oct. 2, at his Beverly Hills Frances Moore Charles Pekor home. He was 47 years old. He had Marjorie Carroll been in the advertising field for sev- October 8 eral years. Tiny RuffnerWilliamN. Robson Survivors include his widow, Mrs. Sherill Ellsworth Bettina Cheney; father, William, of October 9 You get a lot for a little* Terre Haute; and asister,Mrs. WailerCompton Lee Wiley Charles E. Mills, Washington, D. C. Robert Armbruster Bob Simon John Guedel Marge Louise Stein TNI ONLY STATION October 10 *MORE LISTENERS -PER -DOLLAR than any TV or radio station in Baltimore THAT TLIALLY 8IL101115 Johnny Green Charles Pickard COMPREHEnslUE ' LOVERRGE VirginiaWestDonald Dawson October 11 SEE YOUR HEADLEY-REED MAN TODAY FOR THE WHOLE W -I -T -H STORY NPORTLAND Jeff Bryant Jimmy Donelly Opal Craven Norman Stanley Case a..wr 20OREGON Successful advertisers must reach people - a lot of people -a lot of peopleOFTEN!!! AND AT LOW COSTM

OF AMERICA"-virtually the same cost per thousand in 1946 (before television). WLW The whole study is completely and graphically DOES JUST THAT! explained in WLW's latest analysis of "1/10TH "Television," says the national advertiser, "is af- OF AMERICA" (WLW's Merchandiseable Area), fecting AM radio."-Yes, we agree-but, HOWentitled "WHAT PRICE PEOPLE?" MUCH?-WHERE?-TO WHAT EXTENT? Our national offices are currently presenting this outstanding fact -packed film. If you have not had In the WLW Merchandiseable Area, WLW, witha showing, call or write one of our offices, and a television going full blast, delivers advertising im- date will be arranged. pressions at a LOWER cost per thousand than any other radio station-combination of radio sta- tions-newspapers-national magazines-any TV station or combination of TV stations ... your WtW lowest cost per advertising impression in "1/10TH THE NATION'S STATION 4 Friday, October 5, 1951 RADIO DAILYTELEVISION DAILY

DIALTINS folo AOU R CHICAGO

O " . . . Lacy has come up with ByFRANCES CLOW Co an appealing show .. . Trudy Marking the return, after an ab- 0 Richards delivers her song as- sence of several years, of a full- signments pleasantly ... R. D. fledged dramatic presentation orig- Wilbur's orch keeps the mood inating from ABC studios in Chi- light and gay." By TED GREEN cago, "The Big Hand," a series of -VARIETY originalstories dealing with ad- Wonder what the rump convention of NBC Affiliates will ventures in a man's world, bowed discuss when they meet at the Hotel Stevens in Chicago on the 18th? on ABC radio network October 1 from 7:00 to 7:30 p.m. The story, ... Could they be out of step with some of the web's planning? Rumors which deals with and symbolizes O have it that all NBC stations are not happy over the web's proposals as the hour in a man's life when he is it relates to rates and station expansion. faced with making a great decision, is written by Bob Eckland and Dick * ** * Smith. Robert Woolson will direct, Versatility of the Louis G. Cowan, Inc. office hereto- >- and music is under the direction of fore known for production of variety and quiz shows such as the Rex Maupin. z Paul Winchell-Jerry Mahoney Show, Stop The Music, Quiz Kids, October first was the starting date etc. was shown last Tuesday evening with their initial production for WBBM's new AM show, "Home- of "Cosmopolitan Theater" over the DuMont net. First program, town Hoedown." The new folk and "The Secret Front," starring Lee Tracy and Marsha Hunt was a westernmusicshowstarsBill O Wells as emcee. Bill's contempo- sock production with dimension, pace and fine direction. raries on the program are singers

* * * George Ramsby and Honey Lee, s"LACY ON THE LOOSE" George Devern and his fiddle, and Earl Wrightson, baritone starof ABC -TV's "Masland at theorchestra.Air time-Monday Monday thru Friday Home" show and singing star of the "Paul Whiteman Show," on the through Friday from 5:45 to 6:00 9:00 - 10:00 A.M. same net, will also return to radio with a new weekly CBS radio oper- a.m. daily. with etta series, "Musicland, U. S. A." starting tonight at 8:15 p.m. Program Miles Laboratories, Inc. have con- will feature a supporting tenor, soprano, chorus and Alfred Antonini's tracted to sponsor nine Saturday orchestra.... Aside to Steve Ellis: Your recent announcing on the Pabst afternoonfootballbroadcasts on cc Station WMAQ, Chicago, it has been Blue Ribbon bouts via CBS -TV, has been excellent, but why, oh, why, announced by sales manager How- 0 did you have to try to describe Wednesday night's Sands -Olson "fight" ard Meyers. The broadcasts started >- asif you were affording radio entertainment. Remember, Steve,the September 29 with WMAQ sports- home audience has eyes as well as ears. After all, the paying crowd caster Tom Duggan describing the z Illinois -UCLAgame.Order was booed, you would have been better off to have kept silent and let the placed through Geoffrey Wade Ad- inaction speak for itself. vertising, and Alka Seltzer and vi- 0 ** tamins are the products. 0 The Chicago Seven -Up Bottlers, just named the top baseball announcer in Inc.,is sponsoring two 10 -minute WM TRUDY RICHARDS the American League for the sixth consecutive time by Sporting film cartoons over Station WENR- . with "Eddie and News. .. Eddie Cantor is currently being honored TV startingSeptember29. The Cantor TV Week" in Hollywood, where last Sunday, he telecast films, which is seen on an alter- his first West to East, Coast -to -Coast television show, the "Col- nating basis, are "Willie Whopper" cartoon and "Flip, the Frog" car- gate Comedy Hour" over NBC-TV. ... Rumors are about that toon. Agency handling the account Jackie Gleason will do a straight dramatic lead on Philco-and for the Chicago Seven -Up Bottlers, O why not.... Aside to Carol ,Ohmart, not only are you a competent Inc., isGuenther -Bradfordand tY actress but also a fine singer as demonstrated by yesterday's first Company. vocal performance on Stanley Pass's "Meet Your Cover Girl" TV Jack Ryan, NBC Chicago press 0 chief, has been named to the execu- >- show. tive committee of the Montana State z * * * * University A 1 u rn n iAssociation Council in Chicago. Chico Marx arriving yesterday from the West Coast, always puts the Savoy -Plaza Hotel in a dither on his visits here. Seems the NBC Chicago TV director Larry Auerbach has resigned to join The veteran comedian suffers from acrophobia-fear of heights to you-and Biow Company, New York. O always requests an inside room on the second or third floor of the hotel. Studs Terkel, proprietorof the R.D. WILBUR andhis Suites overlooking the park can be had, but a small, inside room isn't as relaxing and heart-warming "Studs' WINS ORCHESTRA easy to come by. Place" show, annually aids his son's highschoolinproducingtheir "Charity Bazaar." This year Studs

BOX: Won't Jack Benny do four TV QUESTION received a helping hand from band- shows from the West Coast this season with the first probably on leader and vocalist Eddie Howard, Callyour WINS representative November 4th? Isn't there a chance that the Frank Sinatra TV on the October first telecast. ... seehim whenhecalls. show will be switched from the slot opposite Milton Berle? Speak- ing of Uncle Millie, isn't the Saturday Evening Post planning a series on DuMont opposite the comedian? Isn't it true that Faye Why buy 2 ormore... Emerson's sponsor is unhappy with her time slot and eager for a change? Doesn't RudolphHalley, who achieved national promin- do 1 big sales job ence via the Kefauver video hearings, relyheavily on video on "RADIO BALTIMORE" appearances to help him win the post ofPresident of the New York City Council? Do you know that James Melton paid all the Contact 50KW New York EDWARD B hospital bills for Helen Board and still retains her on his show in PETRY CO. tv CROSLEY BROADCASTING CORPORATION charge of the choral group? Friday, October 5, 1951 5 RADIO DAILYTELEVISION DAILY

Broadcasters SupportFCC Indicates Allocations Hadacol Creditors Pennsylvania Week NolLater Than Feb. 15 Form Committee

(Continued from Page1) (Continued from Page1) the executive chambers at Harris-operate WSB-TV (formerly WCON-lifted we will witness a rapid and (Continued from Page 1) burg during the program, heardTV) on a commercial basis in ac-enormous growth in the video me-Southandsomestationswere over the NBC web. Later Hicks willcordance with its current construc-dium." caught when the company went in- describe the construction and even-tion permit, except with transmitter Meanwhile the FCC has put asideto receivership recently. tual operation of the largest steelpower output of 5 kw visual andeverything but the most pressing Creditors' Group Formed plant at Morrisville, in Bucks Coun-2.5 kw aural. business in order to assign at least ty, Pa. The station begins September 3015 staff members to the task of It was announced yesterday by Official opening day of the weekand ends "in no event later thanreading, digesting and evaluatingMortimer J. Davis, executive vice- will have special tributes on theFebruary 15,1952, subject to finalthe hundreds of sworn statementspresident of the New York Credit Railroad Hour and Telephone Hour,action taken by the Commission infiled in connection with the TV al-and Financial Association, that his both aired over NBC. During Satur-the television proceedings." location proceedings. organization had formed a credit- day, Oct. 20, Armstrong Cork's dra- This would indicate, say observ- Another recent indication that theors' committee to protect more than matic show will feature Pennsylva-ers, that the Commission has setTV allocation and freeze will be6,000concernsthathaveclaims nia Week announcements and thea goal of announcing its final TVdisposed of by February came inagainst Hadacol. Army Recruiting Service will sa-allocations no later than Februarypostponementofthe theater TVWhen the Le Blanc corporation lute the state and star Pennsylvania15 and more likely before. It alsoproceedings from November to Feb-waspurchasedforareported songster, Eddie Fisher. isexpected that the Commissionruary 25. The postponement was$8,000,000 by a syndicate of New Special Commentators will lift the TV freeze at the samecontained in a terse announcement,York business men from the Le Sandwiched on the days through-time. but a few days later the Commis-Blanc Corporation of Louisiana, the out the Keystone State's observance The Commission action, coupledsion followed it up with an opinioncompanywasspendingaround will be special commentary on suchwith the New York address Tues-and order which stated that because$1,000,000 a month in eighteen states nationally -known shows as those ofdaybyvice-chairmanPaulA.of the TV allocation proceedings,to promote the product. Later the Arthur Godfrey, Bill Slater'sWalker before the National Councilwhich were taking most oftheFederal government placed a "Twenty Questions," the Army Airof Churches of Christ in the UnitedCommission's time, the theater TV$650,000 tax lien against the Loui- Force Band, Bands of America, andStates of America, gave more thanquestion was postponed until Feb-siana plant in lieu of taxes owed the daily news programs of thepassing inference that the TV ques-ruary. by the old firm. Subsequently ad- Chevrolet Dealers.Further audi-tion soon will be resolved.Said That gave rise to speculation thatvertising bills for talent, radio time ence -pleasingPennsylvania WeekWalker: "It is reasonable to expectthe FCC fully expects to have theand newspaper space accumulated. radio feature will be half-time cere-that in the near future the wholeTV allocation settled and the freeze Le Blanc Denial moniesatthescoresoffootballnation will be served by television."lifted before it tackles the TV the- Senator Le Blanc, now running games to be broadcast on Oct. 13Again he told the churchmen: ater question. for governor in Louisiana, said in and 20. Through the Pennsylvania "When the televisionfreezeis Odds here are the allocation final-New Orleans that if he were not Interscholastic Athletic Association, ly adopted for at least a year therunning for governor this situation highschoolbandswillperformCanadian Radio Set first will be substantially what thewould not have developed. He in- Pennsylvania themes and salute the Commission proposedlast Marchferred someone was trying to em- Commonwealth's Week of celebra- Sales Decline In Aug.in its third notice. barrass his candidacy. tion. Descriptive commentary from sports announcers will bring the (Continued from Page 1) novel feature into the living -rooms1950, itis reported by the Radio - of thousands of Pennsylvanians. Television Manufacturers' Associa- "Grass Roots" Ideas tion of Canada. In addition, there will be numer-Total for the first eight months ous programs developed and broad-of this year reflects the continuing cast on local stations, which willdownward trend in sales with 1951 carry out the "grass roots" idea be-figures off to 354,194 from 395,945 Profitable TV Audience hind this year's celebration. Thisin the same period a year ago. recognition of the state will rangeRecord players show a similar from short announcements or sta-pattern, with August salesoff to exclusive with tion breaks telling what the state2,695 from 3,351 a year ago, while has accomplished for the nation'sinventories jumped to 18,594 from welfare and defense to 15 -minute9,606 in the same period. Sales over programs dramatizing the state his-the eight months to Aug. 31 were torically. about equal with 18,270 in 1951 and Tribute via broadcasting is being18,258 in 1950, the report shows. arranged through the 1951 statewide Comparable figures for July of radio and television committee or-the year show radio sales 28,062, WCALTV ganized under state general chair-inventory 225,026, and record player man I. S. Sahli and headed by Vic-sales 1,325, inventory 19,712. While Channel 4 tor C. Diehm, president of the Ha-August sales in both classifications zleton Broadcasting Company. Re-show improvement, inventories of gional chairmen include Roy Mor-radio were higher and inventories gan, WILK, Wilkes-Barre; Charlesof recordplayersweredown LANCASTER, PENNA. C.Denny,WERC,Erie;Jamesslightly. Chambers, WHOL, Allentown; John S.Booth, WCHA, Chambersburg; NPA Only TV station in-only TV Charles R. Petrie, WISL, Shamokin; Ups Metal Quotas Roger Clipp, WFIL, Philadelphia; Washington - Topermitmore stationseen - inthislarge, George J. Podeyn, WHJB, Greens-freedom in placing authorized con- burg;ThomasMetzger,WMRF,trolledmaterials order forsteel, rich Pennsylvania market area. Lewistown; and Jim Murray, KQV,copper and aluminum, the NPA Pittsburgh. yesterday amended direction 3 of CMP regulation 1, authorizing man- NBC ufacturers to order up to 40 per cent TV AFFILIATE Educational Series Set of their quarterly allotments of the For Fall -Winter Seasoncritical metals for delivery in any Clair R. McCollough, Pres. A STEINMAN STATION month of that quarter. (Continued from Page 1) Previouslymanufacturers were Represented by vise the programming. Dr. Marshallpermittedtoschedule not more is widely known for his "Nature ofthan 35 per cent of their quarterly Things" series which are heard onallotments of controlled metals for ROBERT MEEKER ASSOCIATES the NBC TV network. delivery in any one month. New York Los Angeles San Francisco Chicago Section of RADIO DAILY, Friday, October 5, 1951 TV EXPANSION IN S. A. INDICATED Record Industry RCA Rectifier Tithe Commerce Dept. Figures Covers Canada, Europe, Harrison, N. J.-The RCA tube South American Countries; Only Haiti, Panama, departmenthasannounceda And Paraguay Have No TV Station Plans Confers With O.P.S. xenon -filled,half -waverectifier tube, designed to meet military Indicating TV expansion in South Venezuela: No development ex- Members of the Phonograph Rec- specifications for a rectifier ca- American countries already under-pected for two years. Subject very ord Industry Advisory Committee pableofperformingefficiently way, the New York regional officeactive. Camara de Radiodifusion. under extreme ambient temper- of the U. S. Department of Com- Colombia: Station to be built in met recently with officials of the atures. The new tube. RCA -3B28. merce yesterday released the results Office of Price Stabilization to dis- of a Foreign Television Develop-Bogota. It was reported in August cuss proposals forestablishinga because of its xenon content, will 1951 that a contract for a supply of specific ceiling price regulation for function in severe heat and cold. ment Survey. The report coveredTV equipment had been awarded to recording. Itsrugged constructionpermits Canada, South American and Euro-two British firms by the municipal- Record manufacturers currently use under conditions of severe pean countries; the report as it re-ity of Bogota. The Marconi Co. will are under the Ceiling Price Regula- vibrations. lates to South America and Canadasupply the transmitter and complete tion 22, the manufacturers' regula- is as follows: studio center, while E. K. Cole will tion, but OPS is exploring the pos- Argentina:First TV station ex-supply the receivers. sibilities of a new, specific dollars pected to be ready for operation in Cuba: 2 stations - Habana- and cents regulation. New Electronic 'Glove' fall of 1951 at Buenos Aires. Stand-CMUR, Habana - CMQ; standard Industry members told OPS of- Protects TV Mastard lines -625; frames -25; power -lines -525; frames -30; receivers in ficials that they felt that their prices 5 kw. By using an 8 -bay triangularuse -18,000, as of 5/51. TV chain to should not be subject to controls The multi -fingered TV mast atoploop antenna, the effective radiatedbe completed before end of 1951. since their businessisa part ofthe 102 -story Empire State Buildingpower will be approximately 40 kw. Guatemala: In talking stage. show business which is exempt. Inwill soon be protected from the Bolivia: TV transmission not an- Haiti: No plans for near future. addition, some argued, productionhazards of winter weather by a newticipated for several years. Mexico: 2 stations-Mexico City- costs, many of which are not con-electronic "glove" that will assure Brazil:2 stations;Sao Paulo-XHTV, Mexico City-XEW, (Mata- trolled,mightriseand forceatelecastreceptionseveninsub-PRF3, standard lines -525; frames -moras-XELD, to open 9/51). Stand- squeeze if record prices are con-zero weather. 30; power -5 kw; receivers in use -ard lines -525; frames -30; power - trolled. The electronic protection, a heat-3,600, as of 4/51; Rio de Janeiro,5 kw; receivers in use -3,500, as of One group has already petitioneding system involving two thermo-standard lines -625; frames -25; re-4/51. Government requires all TV the OPS to decontrol the industrystats, similar to those used in homes,ceivers in use -3,600, as of 4/51. Tworeceiversentering Mexicotobe but the government agency hasattached to each transmitting unitmore stations are planned, one atnon -sync hro nous.Construction taken no action as yet. The OPSand sending a signal to an elec-Belo Horizonto, and one at Portogranted for 11 new stations. said that it might not approve anytronic control device, was designedAlegro. Panama: No plans. such action and told the committeeby Minneapolis -Honeywell to knock Canada: 2stationsto be com- Paraguay: No plans. thatit was seeking to find someoff small ice particles formed bypleted - Montreal -7/52, Toronto - Peru: One Lima radio broadcast- means of applying ceiling prices tomoist air rising from street level3/52. Montreal: standard lines -525;ing company reportedly interested records. The committee membersand condensing on the cold steelframes -30; Toronto: standard linesbut no action yet taken. were asked to consider either theof the antenna. -525; frames -30; receivers in use Uruguay: 1 station at Montevideo dollars and cents regulation or some The "glove" will also keep the-1,350,000,asof2/51. One-wayplanned. Purchase of TV equipment other type of simple regulation. transmittingunitsfreeofdustdaily microwave service on an 8from U. S., British or other Euro- Members of the committee pres-which also interferes with recep-consecutivehourbasisbetweenpean sources depends on technical ent at the meeting were: James B.toin. The large bodies of waterBuffalo and the 2 stations will bestudies made by Servicio Official de Conkling, president, Columbia Rec-around New York supply moist airprovided. Difusion Radio Electrica (SODRE) ords, Inc.; A. R. Ellsworth, Researchwhich tends to condense on the Chile:TV notanticipatedforengineers, and the result of bids, to CraftCo.,California; Donald H.tower and attract and hold dustsome time. Government recently re-be called for soon. Operation ex- Gabor, Remington Records, Newparticles.The new heatingunitfused foreign exchange to importpected by end of 1952. A private com- York; Henry L. Gage, Westminsterreduces the condensation. equipment. pany formed two years ago to build RecordingCo.,Inc., New York; John S. Kelley, Jr., King Records, a TV station is withholding action Inc., Cincinnati; Howard B. Letts, waiting to observe the official in- RCA VictorRecords; James W. stallation. Murray, Capitol Records, Inc., New York; Milton R. Rachmil, president, PERSONALITY PARADE Decca Records,Inc., New York; John Stevenson, Children's Records EIIIGIDEERS

Guild, New York; Frank B. Walker, Walter C. Skuce, National Production Authority's asst. administra- M -G -M Records, New York. tor for production controls, back to private business with Owens-Corning Fiber- constILTIMS glas Co.. Toledo. He isreplaced by economist and government career man William C. Truppner.. ..Five new members-four senior and one associate- GE Receives Award have been named to the Chicagoland chapter of "The Representatives" of Radio From Management GroupParts Manufacturers. Inc. They are Roger Clark. Dave Dolin, Ralph T. Sullivan A. R. BITTER and Wesley L. Wilson, seniors, and Frank Gassner, associate... Raymond General Electric Co., for the sec-S. Perry formerly general sales manager of Federal Telephone & Radio Corp., Consulting Radio Engineers ond year, consecutive has beenClifton, N. J., was elected v -p and director of the firm... . John W. Belanger, 4125 MONROE STREET awarded theCertificateof Man-Schenectady, and Nicholas M. DuChemin, New York, elected v-p's of General TOLEDO 6, OHIO agement Excellence for 1951 of theElectric. ... Philco Corp. upped Joseph H. Gillies to v -p and general manager American Institute of Management,ofitsGov't. and Industrial division and Willman J.Peitz, who had the job Tel.:Kingswood 7631 polling 8,805 points out of a possiblebefore Gillies.to v -p in charge of operationsof the radio and TV division. 10,000 under the Institute's methodPhilco also boosted Palmer M. Craig, former directorofengineering ofthe of appraising. electronics division, to v -p in charge of engineering of the radio and TV division. L. W. ANDREWS, INC. In auditing a management, the . Arthur W. Burten joined the Astron Corp., E. Newark, N. J., as ad manager Institute evaluates such categoriesand a member of Astron's sales dep't.. . Jack Freitsch named Cincinnati zone RADIO CONSULTANTS aseconomicfunction,corporatemanager of the Crosley division of the Avco Manufacturing Corp.... Walter 219WHITAKER BLDG. structure, health o f earningsH. Stellner, v -p in charge of national defense division of Motorola. resigned Oct. DAVENPORT, IOWA growth, fairness of stockholders and1, but will stillact as consultant and board member....Herman Holstein research and development. resigned as ad manager of Hudson Radio & TV Corp., New York. Phone 2-7824 Friday, October 5, 1951 7 RADIO DAILY-TELEVISION DAILY

NBC Film Sells Radio; Halley Pays Tribute Previewed By Press**TELE TOPICS To Communications

(Continued from Page 1) IT was a surety that Eugene O'Neill's "Ah! Wilderness," first production on (Continued from Page 1) country. Presenting NBC's new and the bi-weekly series over ABC-TV, Wednesday night, and sponsored by thetheCrimeInvestigating hearings slicksalespitch, was Charles R.Celanese Corporation of America, would bring a new distinction to television.and said these two services gave Denny, executive vice-president ofThe warm-hearted drama of the Connecticut editor and his trials, was superblymillions of people "a sense of being the network, who after outliningplayed by Thomas Mitchell, Roddy McDowall, Dorothy Peterson and Howardright there." He added that radio the general theme of the documen-St. John-and this despite memories of George M. Cohan in the featured role,and TV together with the press tary, also revealed that NBC, todaycloseto twenty years ago. Lighting throughout the hour-long adaptationofmade the nation crime conscious. at noon, would announce the resultsO'Neill's tender comedy was excellent and the show, under Alex Segal's direc- Disagreeing with those who be- ofthenetwork'sbasic economiction, was a tightly knit affair, which seemed to lose none of its dramatic forcelieve that radio and TV coverage of study of network radio, which hasfrom being compressed into one hour. Both ABC and Celanese Corporation aregovernment hearingsis an intru- occupied the attention of the SPACto be congratulated forthisseries which will attract many viewers inthesion on the privacy of witnesses, committee since early in the week.coming season. A word of thanks should also be extended to Joseph SchrankHalley said thatif heiselected Denny said results of the commit-for his masterful adaptation of the O'Neill script. Two weeks hence the Celan-president of the New York City tee'sfindings would be given toese Theater will present Susan Glaspell's "Susan and God." councilhewill recommend that affiliates on the closed circuitat it A, 'A' 7A' radio and TV be admitted toall noon, today, and released to theTODAY'S TV PERSONALITY: JIM JEWELL, president of Jewell Radio and Tele-sessions of the councilmen. press half hour later. It is reported vision Productions, Chicago, began his radio career in New York in1926 C. G. Cottingham, vice-president that NBC will announce a drive towith Channon Collinge. Two years later he moved to Detroit, becoming dramaof Erwin Wasey, and V.P., of the get more radio stations and willdirector of WXYZ and the Michigan Radio Network. In REC, presided in the absence of offer a commentary and pattern on1939, Jim moved to WWJ as program and production di- Chic Showerman,president, who rate adjustments. rector where he heldthetitleof"original producer - was confined to his home because "This ...Is NBC," the new pre- of illness. Prior to presenting Hal- sentation was then shown. It proveddirector"ofsuchDetroitoriginationsas"TheLone Ranger," "The Green Hornet" and "Challengeofthe ley, Cottingham presented a silver tobeahard-hitting sound -slideYukon." He took time for Hollywood venture and was lifemembershipcardtoRobert film, using the voices of virtually Saudek who served the clubas every top star on the network, adirector and writer for Warner Brothers. In 1941 Jim went president last year. 26 -piece orchestra playing specially -to Chicago as vice-president of Stack -Globe Advertising composed music, four different an-Agency, and later joined MacFarland-Aveyard & Com- nouncers, and the voice of John K.pany as vice-president in charge of radio. In 1945, con- FM Web To Carry Herbert, vice-president and generalvinced that Chicago was ideal for TV and radio shows New Concert Series sales manager for the NBC radioas an origination point, Jim resigned from the agency to network. Theme carriedthroughenter his own business. As a general radio and TV pro- the film is the net's radio slogan,duction service organization, his firm has mile -long credits (Continued from Page 1) "People Sell Better Than Paper"for the preparation of radio and TV programs and spots, under the baton of Howard Mitchell acting for many accounts in Chicago and Cleveland. will be made available to Continen- and emphasis is placed on the fact JEWELL tal. that "network radioisthe most * * ** Detailsof the feed were com- taken -for -granted advertising force TOP TV Hooperating for September in the New York area, show "Your Showpleted by M. Robert Rogers, vice- in the land." of Shows" occupying the top position with a 39.0 rating. Second place is heldpresident and general manager of The presentation thenoffersaby "Mama" rating a 31.5 with "Godfrey's Talent Scouts," having Herb ShrinerWGMS, andEverettL.Dillard, positive comparison of advertisingsubstituting, following with 31.2. In the special event category, President Harrypresident of Continental. In Boston media, backed by research, and es-S. Truman on Sept. 4 had a rating of 44 6 TV's dominance in coverage ofSunday's concert will be carried by tablishes the fact that 19 personsspecial events was shown once again with KSD-TV's statement yesterday thatWGBH, new FM station of Lowell out of every 25 listen to NBC radioa special survey taken on Oct. 2, during the telecasting of the famous VeiledInstitute. Other outlets on Conti- and followswith thestatement,Prophet Ball in St. Louis found that TV had a four -to -one ratio over radio fornentalareWNYC, New York; "more people are reached by NBCthe event. Area now has a total of 310,000 TV receivers, which the surveyKE2XCC, Alpine, N. J., the Arm- radio than by any other advertisingindicates meant that more than 1,000,000 persons in the area witnessed thestrong station, WFLN, Philadelphia, forcein the world, includingallball....Virginia Poppele, sixteen -year -old daughter ofJ.R. Poppele, vice-and WWIN, Baltimore. television." president in charge of engineering of WOR and WOR-TV must be a good seer. The programs will be carried by One year ago at a "television prediction party" staged by RCA Victor, Virginiaboth AM and FM, Dillard said. Priority Assistance predicted the first clear video picture would span the nation on August 10. As Granted To Amateursa result she was awarded a new RCA Victor TV set and a trip to Hollywood.DuMont To Demonstrate *** * Color TV At Aviation Test (Continued from Page 1) WOR-TV, originating the world series telecast, had to move fast to install sued a new order, M-85, granting more than 6 tons of equipment into the Polo Grounds for tomorrow's game (Continued from Page 1) priority assistance to FCC -licensedfrom that park, following the Giants victory over the Dodgers in the pay-off gameOctober 9, 10, 11 and 12. amateur stations and stations usedfor the National League flag. The station is using a 40 -inch reflector lens and The ramjet engine will be oper- by the Civil Air Patrol in obtainingtwo Zoomar lenses on three of its cameras covering the games. ... TV has hadated in the largest supersonic wind supplies for maintenance and re-little or no effect on newspaper circulation in New York State, it was disclosedtunnel in the world, located at the pair, for capital additions to exist-at the concluding session of the annual fall meeting of the New York StateLewis Laboratories, and the Du - ing stations. Circulation Manager's Association. Principal effect of TV was the necessity ofMont color camera will pick up the Under the new order a licensedearlier home -delivered papers so that families could get their news before thescene through one of the viewing station operator who needs hard -to -presentation of popular early -evening TV programs.. ..George Foley andports,or by means of a viewing getparts may placeadeliveryRichard Gordon, Inc. have acquired TV rights to "Rick Kane, Space Marshall."periscope located at the bottom of order with his supplier, using thea syndicated science -fictioncomicstrip. Deal was consummated with Johnthe tunnel. Pictures will be shown allotment symbol MOL to obtainHiggins, president of Enterprising Features, Inc., owners of the strip.... Proofto viewers through a closed circuit controlled materials such as steel,that first -run TV movies will attract big audiences comes from a WLW surveyon 12 in. DuMont monitors. copper and aluminum, and the rat-on "Family Theater" new WLW television series of 66 programs, which was The four day NACA show will ing DO-MRO for components andpresented for the first time last Monday night in Cincinnati. Dayton and Colum-feature four color TV demonstra- end equipment. His delivery orderbus. Crosley researchers found that 80 per cent of the sets -in -use were tunedtions a day with TV equipment op- must be certified over his signatureto the program and that approximately 500.000 persons in 175.000 homes viewederated by Patrick Gallagher of the and show the station call letters.the opening show. DuMont Sales Engineering staff. *UNITY* LAUREL and HARDY TELEVISION CORP. 'nuff said 1501 B'WAY., N.Y.C.18 L 0 nga c re4-8234 thel Paige Hotel Edison Friday, October 5, 1951 228 West 47t DAILY --TELEVISION DAILY 79`9t Tork,19,N.T.

PLUG TUNES ORDS & SIC PLUG TUNES By HAL PERSONS

MUSICVILLE GAZETTE-Al Tolson Remembrance Night has been scheduled for Friday evening, October 26th, at Carnegie Hall, with WIP Stunt Plugs top talent from theater and music joining in the commemoration. Master- minded by Joe Franklin of Old Record Shop fame, the proceeds of this evening will go toward the support of the New York Cardiac Home, Local Disc Jockey formerly known as the Hershfield-McCosker fund. Joe can be reached WIP,Philadelphia, is sending at 220 W. 42nd St. for tickets... .Goddard Lieberson, executive v -p 15 x 22 "jumbo mailing" to the full of Columbia Records, leaves today for a two-week businesstripto list of national, regional and local England and France. .. . Among sleepers, the tune called "Lucky" has advertising agencies, as well as the complete list of local sponsors, on really pulled a Rip Van Winkle.... Recorded by Jerry Cooper ages ago morningandafternoonfeatured on the Tru-Blue label. Of late, this platter has been acting up nicely, disc Jockey, Mc McGuire. McGuire, with the result that Manor Music, publisher, has launched a big push on who has gained consistent top rat- the tune.. .. Let's call this the Turn The Other Cheek Department. This ing among morning "disc jockeys" in the highly competitive Philadel- week RECAP celebrated the hundreth anniversary ofthe writingof 1117/NOVI INV 01111013Liel phia market, is featured throughout "Old Folks At Home" yet it wasn't so long ago thatBMIused Stephen the two -fold "jumbo" on "twice in Foster's "Jeannie With The Light Brown Hair" as an entering wedge to one is eek" theme.

break ASCAP's solo role in the music listening field. . .. Some tunes are destined to be known by an individual performance. A prime exam- Gentlemen Prefer! ple is Carol Channing's rendition of "DidIHurtcha, Burnya, Cutcha On The Way! Much." Its difficult to imagine anyone else doing as good a job. Already CAROL CHANNING'S this platter is showing up in Boston, Pittsburgh, Portland and Cincinnati. . .. The Dinning sisters in New York all this week, visiting with d.j.'s THIRTY-TWO "DID I HURTCHA, and putting in three TV appearances. The girls' new Capitol platter "I BURNYA, CUTCHA, MUCH!" don't Stand A Ghost of a Chance" is making lots of nice noises in this neck of the woods. ... Herb Marks recuperating from a follow-up oper- FEET and Mitch Miller and his Orch. ation. The second this year.... Robbins Music latest plug tunes are "Never" and "California Moon" from the forthcoming 20th Century -Fox Columbia No. 39544 EIGHT LITTLE picture, "The Golden Girl."... Irving Fields taking a late honeymoon Ostrow Pub. Corp. in Honolulu. He was married August 26, and didn't have a spare day 1650Bway.-PI.7-5159 open until now.... WOR-Mutual's "Sylvan Levin Opera Concert" broad- TAILS cast Sunday October 14, from 9 to9:30 p.m. will be a salute to the 1951 Community Chest Campaign. Soloists on the program will be MILLER MUSIC CORPORATION Annamary Dickey, and Andrew McKinley.. .. Warner Brothers testing handsome Johnny Desmond. ..."I Mean Everything I Say" and "Love With a Hi -yodel, Di -yodel, Hi -yodel Has A Word For It" are the names of two new pop tunes just issued Hit! by Bay State Music. (BMI) The melodies in both are by Maurice Roffman, MIPin -Up veteran orchestra leader, composer and idea man. Another * AY1(!MON

RECORDS ON PARADE-A new series of lower - Published byPiccadilly priced 10 in. LP masterworks records, featuring classic selections heretofore available only on double sided 78 rpm discs, will be Recordedby inaugurated by Columbia Records, announces Jim Conkling, Co- RENE.. (Victor) APRILSTEVENS-HENRI .(Decca) lumbia prexy. These waxings in the new AL series will be priced KNIGHT ... EVELYN (Capitol) . at $2.85. . . . Typical of many names heretofore unknown to the DEAN MARTIN. by public, Billy May, creator of the new sound in records is a long Licensedexclusively time pro. He's scored for Charlie Barnet, Alvino Rey, the late MUSIC,INC. Glen Miller. Previous activities with Capitol Records has been as BROM:OCAS/ DUCHESS MUSIC CORPORATION a composer in the kiddie field. Aren't talented people talented?

. . . Decca Records has hired Frank Kurleman to handle record promotion in the south. He will make his headquarters in Cincin- "POWDER BLUE" nati. . . . Debbie Ishlon, pretty publicity pusher at Columbia FRANKIE CARLE-VICTOR New Hit! Records, knows a diskery where you can buy 2,000,000 copies of DON CHERRY-DECCA "The Dodger Victory March" cheap. HARRY BABBITT-CORAL PERRY COMO'S MARTHA TILTON FORSTER MUSIC PUB.,INC. TRY THESE ON YOUR TURN TABLES-"Solitaire" Tony 1619 B'way, N. Y.216 S. Wob. Av. Chi. "WITH ALL MY HEART Bennett (Columbia). A very nice ballad with a real mellow Tony.... AND SOUL" "A Lovers Waltz" Gizelle MacKenzie and Gordon MacRae (Capitol). A nice romantic ballad beautifully sung. . . "Blue Velvet" Bill Farrell "I'LL HOLD YOU IN MY HEART" VICTOR RECORD =20-4269 (MGM). Bill really does things for this tune, with a voice that has muscles. EDDIE FISHER-VICTOR . .. "They Call The Wind Maria" Voices of Walter Schumann (Capitol). TONI ARDEN-COLUMBIA EDDY HOWARD-MERCURY Spinlan Music Co. Very dramatic arrangement. ... "With All My Heart And Soul" Ray EDDY ARNOLD-VICTOR 1650 Broadway, N. Y. C. Anthony (Capitol). Another good record of this tune. ADAMS-VEE and ABBOTT, INC. *** 216S. Wabash Ave. Chicago 4,III.