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Radio TV Mirror EXTRA FEATURES Steve Allen Win Elliot Joan Caulfield TERRY O'SULLIVAN Search For Tomorrow MARY SHIPP Irma's New Friend the GODFREY and LA ROSA storied MIKE WALLACE I'll Buy That HER Pamper your beauty with new Camay! PETAL-SOFT SKIN GOES Wonderful for complexion and* bath! STRAIGHT TO HIS HEART! Here's wonderful news about complexion care ! Now Camay contains fine cold cream. And Camay alone among leading beauty soaps brings you this luxury ingredient. More delightful than ever before! Whether your skin is dry or oily, new Camay leaves it feeling exquisitely cleansed, won- derfully fresh. And Camay with cold cream brings new luxury to your Beauty Bath, too! You still get everything that's always made Camay a treasure . the softer com- plexion that's yours when you change to regular care and Camay, that velvety Camay lather, famous Camay mildness, and delicate fragrance yours only in Camay. LOOK FOR NEW CAMAY IN THE SAME FAMILIAR WRAPPER. It's at your store now— at no extra cost. And there's no finer beauty soap in all the world! NOW MORE THAN EVER THE SOAP OF BEAUTIFUL WOMEN Best way* to reduce tooth decay . stop bad breath NEW IPANA WITH ANTI-ENZYME WD-9 New Ipana's enzyme-fight- ing foam helps your child take good care of his teeth. ^*^5?' .it If excessive cavities bother your family, blame it on bacterial- "Using new Ipana with WD-9 regularly after meals is the best enzyme action. It is a principal cause of most tooth decay. So way to reduce decay and banish unpleasant mouth odor all day. you'll be glad to know that WD-9 in new white Ipana is one of And with WD-9, Ipana now has a new minty flavor, new cleans- the most effective anti-enzymes known. ing power. Children love it. Try a tube today. Every single brushing fights tooth decay! One brushing can stop bad breath ail day! New Ipana combats the causes A single brushing with new Ipana of cavities. Don't forget your containing WD-9 stops most un- gums. Brushing teeth with Ipana pleasant mouth odor for as long — from gum margins toward bit- as 9 hours. Even after smoking ing edges—helps remove irritants or eating anything except, of that can lead to gum troubles. course, onions and garlic. Student nurses are needed, All Ipana now on sale contains Anti-Enzyme WD-9 inquire at your hospital. RADIO-TV FEBRUARY, 1954 MIRROR VOL. 41, NO. 3 North Atlantic Edition Ann Hi<rginbotham, Supervising Editor Carlton Brown, Executive Editor Jack Zasorin, Art Director Teresa Buxton, Managing Editor Frances Maly, Associate Art Director Ellen Taussig, Associate Editor Joan Clarke, Art Assistant Betty Mills, West Coast Editor Fred R. Sammis, Editor-in-Chief people on the air What's New from Coast to Coast by Jill Warren 6 Sightseeing with Robert Q. Lewis 20 Arthur Godfrey's Story by Helen Bolstad 25 Sitting on a Rainbow (Julius La Rosa) by Gladys Hall 28 The Best Things in Life Are Fun (Wanda Lewis) by Dick Zavon 32 Everyone Loves Holly (Hollis Irving) by Martin Cohen 34 What's Steve Allen's Line? by Elizabeth Ball 36 Jaguar for Jamie (Brandon de Wilde) by Ira H. Knaster 38 You Asked For It! (Art Baker) by Elizabeth Goode 46 The Boy Who Could Work Miracles (Bob Crosby) by Toni Noel 58 Perry Mason (dramatic situation from the daytime serial) 60 Her Heart Finds Time (Bernardine Flynn) :....by Lilla Anderson 62 Prison Without Bars (The Man Behind The Badge—picture-story) 64 Dr. Jeff—in Person (Robert Haag) by Mary Kellar 66 Your Zoo Parade (Heinie II, the chimp imp) 74 features in full color "Love to Live with Mother," says Betty Ann Grove by Marie Haller 40 Truly, On Your Account (Win Elliot) by Philip Chapman 42 Irma's Friend, Mary Shipp by Bud Martin 44 What Marriage Can Do for a Guy! (Mike and Buff Cobb Wallace) by Frances Kish 48 Honeymoon House (Joan Caulfield) by Betty Mills 50 Search For Tomorrow (picture-story from the popular daytime drama).... 52 your local station Career-minded Mother (Du Mont) 4 SUPER Hayloft Jamboree ( WCOP ) 8 Masterful Jon Massey (WWDCl 12 COLOR He Leads a Royal Life (WNBT) 18 RINSE your special services Information Booth 10 What's Spinning (news and views on records) by Chuck Norman 14 Daytime Diary 16 Inside Radio (program listings) 77 Patterns for You (smart wardrobe suggestions) 98 Noreen Super Color Rinse New New Designs for Living (needlecraft and transfer patterns) 108 is temporary but completely effective.. .Adds glamorous color, safely and easily, without making a Cover portrait of Arthur Godfrey by Ozzie Sweet permanent change. ..stays fresh until your next shampoo. Try on your Noreen color... sefe how it makes dull hair exciting, for loss or damage. It PUBLISHED MONTHLY by Macfadden Publications, Inc., New but publisher cannot be responsible really blends in unwanted gray, or is advisable to keep a duplicate copy for your records. Only York N. Y. those manuscripts accompanied by stamped, self-addressed EXECUTIVE, ADVERTISING AND EDITORIAL OFFICES at return postage will be Editorial Branch return envelopes or with sufficient beautifies gray and white hair. Choose 205 East 42nd Street, New York, N. Y. returned. Offices: 321 South Beverly Drive, Beverly Hills, Calif., and FOREIGN . 111. Harold A. Wise, 221 North La Salle Street, Chicago, -- from 14 lovely, inexpensive shades. Manheimer, President; International Corp., 205 East Chairman of the Board; Irving S. N. Y. Irving S. Manheimer, President; Douglas Lockhart, Fred R. Sammis, Vice President; Meyer Dworkin, Secretary and ban Vice President. „_^ - , rtC . *. and Treasurer. Advertising offices also in Chicago Re-entered as Second Class Matter. Oct. 5, 1951. at the Francisco. Post Office at New York. N. Y.. under the Act of March 3. SUBSCRIPTION RATES: $3.00 one year, U. S. and Posses- 1879. Authorized as Second Class mail, P.O. Dept., Ottawa. Canada. $5.00 per year for all other countries. Copyright 1954 by Macfadden Publications, Inc. " At cosmetic counters everywhere.. sions and Ont., Canada. CHANGE OF ADDRESS: 6 weeks* notice essential. When pos- All rights reserved under International Copyright Convention. furnish stencil impression address from a re- All rights reserved under Pan-American Copyright Conven- Also professionally applied sible, please M changes can be made only if you send us Todos derechos reservados segun La Convencion Fan- cent issue. Address tion. trademark old, as well as your new address. Write to Badio-TV Americana de Propiedad Literaria y Artistica. Title in beauty salons. your Art Mirror, 205 East 42nd Street, New York 17, N. Y. registered in U. S. Patent Office. Printed in U. S. A. by MANUSCRIPTS: All manuscripts will be carefully considered. Color Printing Co. Available in Canada. Member of The TRUE STORY Women's Group LISTERINE OnlyANTIZYME shows actual laboratory proof— stops the major cause of tooth decay 12 to 24 hours every time you brush The original anti-enzyme tooth paste, 9P.VV1. ££*JS^S first to bring you a great scientific development no other kind CONSUMER Y^ 1 C*SERVICE BUREAU'"^ 1 u: of tooth paste offers — continuous vPARENTSy . MAGAZINE .. j immunity to tooth decay acids Why, despite regular brushing, does your child still have so many cavities? How many mothers have wished they Listerine Antizyme, the tooth paste could do something about their chil- used in these tests, is the only tooth dren's teeth. Maybe the answer is paste which contains this anti-enzyme. closer than you think! The tooth No other kind of tooth paste . pastes you have been using in the regular, Ammoniated, Chlorophyll or past, protect you and your child only part-time anti-enzyme . gives this for brushing. minutes after continuous protection. A famous midwestern dental school ONLY ANTIZYME has shown proof has proved that the enzymes that change of its effectiveness right on the teeth, starches and sugars to decay acids . in Acidometer tests on hundreds of the major cause tooth decay . could of people who had been plagued by be stopped in 9 out of every 10 people cavities. tested! The anti-enzyme, sodium dehydroacetate, protects tooth sur- ONLY ANTIZYME Tooth Paste faces 12 to 24 hours with just one contains the research-approved long- brushing— despite snacks and sweet lasting anti-enzyme, sodium dehy- drinks. droacetate. A Product of The Lambert Company NO OTHER KIND OF TOOTH PASTE SHOWS ACTUAL LABORATORY PROOF LIKE THIS WITHOUT Antizyme — Tem- porary Protection. People sus- WITH Antizyme — Continuous ceptible to tooth decay brushed Protection. Later, people used their teeth, in tests, with den- Antizyme Tooth Paste for one tifrices of all kinds. week. !/2 hour after brushing, they 12 to 24 hours after the last were given a sugar rinse. In brushing, they again rinsed almost every case the Acid- their mouths with a sugar solu- ometer showed the presence tion. In 9 out of I cases, the right on the teeth, of danger- Acidometer indicated "no ous tooth decay acids (below harmful decay acids" on the pH 5.6). teeth. LISTERINE wne TOOTH PASTE — Chris got what she wanted: Hus- band Larry Menkin, and four grand boys, Kit, Peter, Tommy and Mickey. Chris Riland finds excitement and happiness with two important jobs CAREER-MINDED MOTHER When asked how she manages to for a week while her roommates timed "Why not me?" Larry agreed, since, be producer of television's her. beams Chris proudly, "He's always award - winning Mono-Drama After the Fair was over, Chris says, told me he wants me to do what I'll Theatre and at the same time run a "Show business was still pursuing me be happy doing." household with seven men, vivacious —or rather, I was pursuing it, in the Chris, who feels it's good for a Chris Riland wisely replies: "I just person of radio actor and writer woman to branch out as her children never think ahead; I work for now Larry Menkin." Two months after grow up, finds great happiness and and take each thing as it comes along they met, they became Mr.
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