JANICE GILBERT The girl who gave away MIRRO $3,000,000! ARTHUR GODFREY BROOK BYRON BETTY LU ANN SIMMS ANN GROVE ! ^our new Lilt home permaTient will look , feel and stay like the loveliest naturally curly hair H.1 **r Does your wave look as soft and natural as the Lilt girl in our picture? No? Then think how much more beautiful you can be, when you change to Lilt with its superior ingredients. You'll be admired by men . envied by women ... a softer, more charming you. Because your Lilt will look, feel and stay like naturally curly hair. Watch admiring eyes light up, when you light up your life with a Lilt. $150 Choose the Lilt especially made for your type of hair! plus tax Procter £ Gambles new Wt guiJ. H Home Permanent tor hard-to-wave hair for normal hair for easy-to-wave hair for children's hair — . New, better way to reduce decay after eating sweets Always brush with ALL- NEW IPANA after eating ... as the Linders do . the way most dentists recommend. New Ipana with WD-9 destroys tooth-decay bacteria.' s -\V 77 If you eat sweet treats (like Stasia Linder of Massa- Follow Stasia Linder's lead and use new Ipana regularly pequa, N. Y., and her daughter Darryl), here's good news! after eatin g before decay bacteria can do their damage. You can do a far better job of preventing cavities by Even if you can't always brush after eating, no other brushing after eatin g . and using remarkable new Ipana tooth paste has ever been proved better for protecting Tooth Paste. Here's why: teeth than new Ipana with WD-9. Mouth bacteria and their enzymes act on many foods "Your family will love Ipana's new minty flavor, too," you eat to form tooth-decay acids. But WD-9 now in adds Mrs. Linder. And new Ipana foams better, cleans Ipana is an active bacteria destroyer and anti-enzyme. better than ever—makes your mouth so clean, in fact, that Every brushing with Ipana destroys most decay bacteria, even one brushing can stop most bad breath all day long. and blocks acids for hours. For best results, do this . Try it yourself. Remember, while no dentifrice can stop all cavities—you can protect teeth after eating sweet foods by brushing with new Ipana. Get a tube today. Try all-new IPANA! New taste, new cleaning, new anti-decay WD-9 Tests prove new Ipana with WD-9 destroys most bacteria with one brushing. y--. fana AFTER EATING -Tooth-de- AFTER BRUSHING- New a '•losorn, cay bacteria thrive on food Ipana with WD-9 destroys - particles . form acids that most tooth decay bacteria ipana A/C (Ammoniated Chlorophyll) also con- attack the enamel. with just one brushing. tains anti-enzyme WD-9 (Sodium Lauryl Sulfate) RADIO SEPTEMBER, 1954 TVMIRROR VOL. 42, NO. 4 Keystone Edition Ann Higginbotham, Editor Ann Mosher, Executive Editor Jack Zasorin, Art Director Teresa Buxton, Managing Editor Frances Maly, Associate Art Director Ellen Taussig, Associate Editor Joan Clarke, Art Assistant Claire Safran, Editorial Assistant Betty Mills, West Coast Editor people on the air Steve Allen's Turntable (news and views about records) 4 What's New from Coast to Coast by Jill Warren 6 Lu Ann Simms' Love Story by Philip Chapman 31 Laughter to Share (Jack Paar) by Ed Meyerson 34 Singing Her Way to Stardom (Betty Ann Grove) ....by Eleanor Pollock 38 The Youngest Man in Music (Paul Whiteman) by Helen Bolstad 40 This Is Arthur Godfrey by Gregg Martin 44 Don't Gamble with Happiness (Byron Sanders) by Gladys Hall 50 *'* 05e rt A Man Called Peter (Peter Hobbs) by Mary Temple 54 lift** ll%« Rosemary (picture story from the popular daytime drama) 62 It Isn't All Acting (Brook Byron) by Alice Francis 68 House Party—Family Style (Jack Slattery) by Bud Goode 70 City Hospital (short-short story from the weekly drama series) 72 How Lucky Can You Get? by Joan Murray 74 features in full color Hold on to that Dream! by Joan O'Brien 46 Another Woman's Heart (Jean McBride) by Frances Kish 48 The Girl Who Gave Away 13,000,000! (Janice Gilbert) by Gregory Merwin 52 The World on a String (Bil and Cora Baird) by Martin Cohen 56 Home Comes First (Tennessee Ernie Ford) by Betty Mills 58 your local station On the Go with Corcoran (WPEN) 10 Party Time ( WKTV) 16 That Magic Something (WOR-TV) 22 Rendezvous with Marlowe (WCOP). 28 your special services Information Booth 8 Daytime Diary 14 New Designs for Living (needlecraft and transfer patterns) 21 New Patterns for You (smart wardrobe suggestions) 24 Inside Radio (program listings) 78 TV Program Highlights 80 Cover portrait of Lu Ann Simms by Ozzie Sweet buy your October copy early • on sale September 7 PUBLISHED MONTHLY by Macfadden Publications, Inc., New but publisher cannot be responsible for loss or damage. It is advisable to keep a duplicate copy for your records. Only York, N. Y. -addressed EDITORIAL OFFICES at those manuscripts accompanied by stamped, self EXECUTIVE, ADVERTISING AND return postage will be 205 East 42nd Street, New York, N. Y, Editorial Branch return envelopes or with sufficient South Beverly Drive, Beverly Hills, Calif, and returned Offices: 321 editions handled through Macfadden Publications 221 North La Salle Street, Chicago, 111. Harold A. Wise, FOREIGN President; International Corp., 205 East 42nd Street, New York 17, Chairman of the Board; Irving S. Manheimer, President; Douglas Lockhart, Lee Andrews, Vice President; Meyer Dworkin, Secretary N. Y. Irving S. Manheimer, Advertising offices also in Chicago and San Vice President. „ _ „__, *."**_ and Treasurer. as Second Class Matter, Oct. 5. 1951, at the Francisco. RE-ENTERED Post Office at New York, N. Y., under the Act of March 3, SUBSCRIPTION RATES: $3.00 one year, U. S. and Posses- Authorized as Second Class mail, P. O. Dept., Ottawa, countries. 1879. sions and Canada. $5.00 per year for all other Ont., Canada. Copvright 1954 by Macfadden Publications, Inc. CHANGE OF ADDRESS: 6 weeks* notice essential. When pos- All rights reserved under International Copyright Convention. sible, please furnish stencil- impression address from a re- All rights reserved under Pan-American Copyright Conven- cent issue. Address changes can be made only if you send us tion. Todos derechos reservados segun La Convencion Pan- vour old, as well as your new address. Write to TV Radio Americana de Propiedad Literaria y Artistica. Title trademark Mirror. 205 East 42nd Street. New York 17, N. Y. registered in U. S. Patent Office. Printed in U. S. A. by Art MANUSCRIPTS: All manuscripts will be carefully considered, Color Printing Co. Member of The TRUE STORY Women's Group ! THE ROYAL BOX -Frances Parkinson Keyes. The Club story of a fabulous London adventure that begins A Big Introductory Bonus for Joining America's Most Popular Book with a brilliant theatre party in the Royal Box, and reaches its dramatic climax in a luxurious suite of the Savoy Hotel. 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