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(12) United States Patent (10) Patent No.: US 7.496,943 B1 Goldberg Et Al

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(12) United States Patent (10) Patent No.: US 7.496,943 B1 Goldberg Et Al USOO7496943B1 (12) United States Patent (10) Patent No.: US 7.496,943 B1 Goldberg et al. (45) Date of Patent: Feb. 24, 2009 (54) NETWORKSYSTEM FOR PRESENTING 4,186,413 A 1/1980 Mortimer .................... 358,146 ADVERTISING (75) Inventors: Sheldon F. Goldberg, Henderson, NV (Continued) (US); John Van Antwerp, Springdale, MD (US) FOREIGN PATENT DOCUMENTS (73) Assignee: Beneficial Innovations, Inc., Las Vegas, DE T33983 4/1943 .................... 21/72 NV (US) (*) Notice: Subject to any disclaimer, the term of this (Continued) past list: sited under 35 OTHER PUBLICATIONS U.S. Patent Application: Auxier et al., “Interactive Information Super (21) Appl. No.: 09/502,285 Highway Prize Network”. Sep. 2, 1994. (22) Filed: Feb. 11, 2000 (Continued) Related U.S. Application Data Primary Examiner Dmitry Suhol Assistant Examiner—Robert Mosser (63) Continuation of application No. 09/105,401, filed on (74) Attorney, Agent, or Firm—Sheridan Ross P.C. Jun. 26, 1998, now Pat. No. 6,183,366, which is a continuation of application No. 08/759.895, filed on (57) ABSTRACT Dec. 3, 1996, now Pat. No. 5,823,879. (60) Provisional application No. 60/010,703, filed on Jan. A networked system is disclosed for presenting advertising 26, 1996, provisional application No. 60/010,361, during on-line interactions between a user and a service of a filed on Jan. 19, 1996. network (e.g., the Internet, interactive cable, and/or a LAN). (51) Int. Cl. Advertisements (ads) are presented to a networked user unre H04H 9/00 (2006.01) questedly during user interactions with the service. The user A63F II/00 (2006.01) Ca activate the ads (via hyperlinks) for receiving additional G06O 30/00 (2006.01) advertising. The system gathers user data and/or develops (52) U.S. Cl. 725/22:463f42: 705/14 user profiles for selectively presenting ads, promotionals, discounts, etc. targeted to receptive users. In exchange for (58) Field of Classification Search ................... 705/10, viewing such selective presentations, on-line access to the 705/14, 26; 709/217 219; 707/10, 501.1; service is provided, the service including, e.g., (a) playing 463/41-42: 345/701, 730; 725/22 on-line interactive games (e.g., blackjack and poker), (b) See application file for complete search history. providing access to the network itself (e.g., an Internet service (56) References Cited provider), and/or (c) providing access to Substantially any interactive service accessible via (b). The system can provide U.S. PATENT DOCUMENTS free/reduced cost network services to the user for viewing 3,796,433 A 3/1974 Fraley et al. unrequested advertising. The system can be provided for a 3,848, 193 A 1 1/1974 Martin et al. ................. 325/53 CaS1O. 3.987,398 A 10/1976 Fung .......................... 325,309 4,170,782 A 10, 1979 Miller ......................... 358/84 109 Claims, 14 Drawing Sheets WEBSITE308 BLACKIACKGAMECONTROLLER4 38 42 WAGER ge:Eos Har B.Eck ACCCJNN PLAYING Moyle MODULE re BLACKJACK H-BiACKACK PLAYER BEACK HAND EWALUATOR!-- EWALUATOR 34 t 26 t its 46 COMMUNICATION INTERFACE 22 348 cascripts I WORLDWIDESERVER340 - RNTERNETENTERFACE332 INTERNET324 NTERNET INTERNET NERNET CLIEN CLENT CLIENT BLACKJACK 0. NOE NCE NODE PLAYER REGISTRATION 38 38 318 ANX PLAYING SAUS DATABASE28 US 7,496.943 B1 Page 2 U.S. PATENT DOCUMENTS 5,075,771 A 12/1991 Hashimoto ................... 358,84 5,077.607 A 12, 1991 Johnson et al. ............... 358,86 4,224,644 A 9, 1980 Lewis et al. ................ 360, 72.2 5,083,271 A 1/1992 Thacher et al. 4,283,709 A 8, 1981 Lucero et al. .. ... 340,147 5,093.918 A 3/1992 Heyen et al. ................ 395,725 4,287,592 A 9, 1981 Paulish et al. .. ... 370/88 5,099,319 A 3, 1992 Esch et al. ... ... 358,86 4,288.809 A 9, 1981 Yabe ................ ... 358/12 5,105,184 A 4/1992 Pirani et al. ................. 340,721 4,305,101 A 12/1981 Yarbrough et al. ... 360/69 5,133,075 A 7/1992 Risch ......................... 395/800 4,307.446 A 12/1981 Barton et al. ..... 364,200 5,141,234 A 8/1992 Boylan et al. 4.338,644 A 7, 1982 Staar ............. ... 360,132 5,151,789 A 9/1992 Young ..................... 385,194.1 4,339,798 A 7/1982 Hedges et al. ... 364/412 5,159,549 A 10/1992 Hallman, Jr. et al. ........ 364,412 4,347,498 A 8, 1982 Lee et al. ....... 340,825.02 5,177,680 A 1/1993 Tsukino et al. .... 364/401 4,355,806 A 10/1982 Bucket al. .. 273.85 G 5, 182,640 A 1/1993 Takano ........................ 358,86 4,381.522 A 4, 1983 Lambert - - - - - ... 358/86 5,187,787 A 2f1993 Skeen et al. 395/600 4,405,946 A 9/1983 Knight ....... 358,192.1 5,200,823. A 4/1993 Yoneda et al. .. 358,146 4.429,385 A 1, 1984 Cichelli et al. ................ 37O/92 5,220,420 A 6/1993 Hoarty et al. ................. 358,86 4,467.424. A 8/1984 Hedges et al. .............. 364/412 5,220,501 A 6/1993 Lawlor et al. ............... 364,408 4476,488 A 10, 1984 Merrell .......... ... 358/86 5,220,657 A 6/1993 Bly et al. ........ 395,425 4.488,179 A 12/1984 Kruger et al. 358, 181 5,224,706 A 7, 1993 Bridgeman et al. ... 273.85 4,494,197 A 1/1985 Troy et al. ..... ... 364/412 5,227,874. A 7/1993 Von Kohorn .... ... 358/84 4,528,643 A 7/1985 Freeny, Jr. .. ... 364,900 5,230,048 A 7/1993 Moy ... 395/600 4,531,187 A 7, 1985 Uhland.......... ... 364/412 5,231493 A 7/1993 Apitz 358,146 4,536,791 A 8/1985 Campbell et al. ........... 358/122 5,233,533 A 8, 1993 Edstrom et al. 364/468 4.575,579 A 3, 1986 Simon et al. ... ... 17874 5,241,465. A 8, 1993 Oba et al. .... 364/401 4,602,279 A 7, 1986 Freeman..... ... 358/86 5,257,789 A 1 1/1993 LeVasseur .. 273.309 4,614,342 A 9, 1986 Takashima .. ... 273/85 5,257,810 A 1 1/1993 Schorr et al 273/292 4,636,951 A 1, 1987 Harlick ....... 364,412 5,261,042 A 11/1993 Brandt .... 395,156 4,641.205 A 2/1987 Beyers, Jr. ..... 360,331 5,265,033. A 1 1/1993 Vajket al. 364,514 4,677,466 A 6/1987 Lert, Jr. et al. .... ... 358/84 5,283,639 A 2f1994 Esch et al. ... 348/6 4,691.351 A 9/1987 Hayashi et al. ... 38.0/10 5,283,731 A 2f1994 Lalonde ... 364,401 4,691.354 A 9, 1987 Palminteri ..... ... 380.15 5,283,734 A 2f1994 Von Kohorn . 364,412 4,701,794. A 10/1987 Froling et al... ... 358,147 5,283,856 A 2f1994 Gross et al. ... ... 395.51 4,706,121 A 11/1987 Young ........... 358,142 5,285,272 A 2/1994 Bradley et al. ... 348/6 4,745,468 A 5, 1988 Von Kohorn ... ... 358/84 5,301,028 A 4, 1994 Banker et al. ... 348,570 4,751,578 A 6, 1988 Reiter et al. ..., ..., 358/183 5,305,195 A 4/1994 Murphy ...... 364/401 4,751,669 A 6/1988 Sturgis et al. .. ... 345,115 5,319,455 A 6/1994 Hoarty et al. ... ... 348.7 4,760,527 A 7/1988 Sidley ........... ... 364/412 5,319,707 A 6/1994 Wasilewski et al. ... 380.14 4,768,110 A 8/1988 Dunlap et al. .. ... 360,331 5,320,356 A 6/1994 Cauda ........ 273,292 4,775,935 A 10, 1988 Yourick ......... ... 364/401 5,321,241 A 6/1994 Craine .. 235,380 4,815,030 A 3/1989 Cross et al. ................. 364,900 5,326,104 A 7, 1994 Pease et al. 273/292 4,821, 102 A 4, 1989 Ichikawa et al. ............ 358, 183 5,337,155 A 8, 1994 Cornelis ..... 348,473 4,823,122 A 4, 1989 Mann et al. ............ 340,825.28 5,339,239 A 8, 1994 Manabe et al. .. 364/401 4,829,569 A 5/1989 Seth-Smith et al. ........... 380/10 5,343,239 A 8/1994 Lappington et al. ... 348/12 4,842,275 A 6, 1989 Tsatskin ..................... 273.1 R 5,343,300 A 8/1994 Hennig ....... 348,478 4,845,739 A 7, 1989 Katz ... 379,92 5,345,594 A 9, 1994 Tsuda ..... ... 455.18 4,856,787 A 8/1989 Itkis ........................... 273/237 5,347,632 A 9/1994 Filepp etal 395/200 4,866,700 A 9, 1989 Berry et al. - - - - - - - - - - - - - - - - 370,58.1 5,351,970 A 10, 1994 Fioretti ....... 273,439 4,868,866 A 9, 1989 Williams, Jr. .. 380.49 5,353,218 A 10/1994 De Lapa etal 364/401 4,873,662 A 10/1989 Sargent ...................... 364,900 5,355.480 A 10, 1994 Smith et al. .. 395/600 4,875,164 A 10, 1989 Monfort ..................... 364,412 5,357.276 A 10, 1994 Banker et al. ... 348.7 4,876,592 A 10/1989 Von Kohorn ...... ... 358/84 5,361,393 A 1 1/1994 Rossillo ...... 395/650 4,890.321 A 12, 1989 Seth-Smith et al. ........... 380/20 5,377,354 A 12/1994 Scannell et al. 395/650 4.902,020 A 2, 1990 Auxier - - - - - - - - - - - - - - - - - - - - - - - 273/256 5,393,067 A 2f1995 Paulsen et al. .. ... 273,292 4,908,707 A 3, 1990 Kinghorn. 358,147 5,398,932 A 3, 1995 Eberhardt et al.
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