USOO7496943B1 (12) United States Patent (10) Patent No.: US 7.496,943 B1 Goldberg et al. (45) Date of Patent: Feb. 24, 2009 (54) NETWORKSYSTEM FOR PRESENTING 4,186,413 A 1/1980 Mortimer .................... 358,146 ADVERTISING (75) Inventors: Sheldon F. Goldberg, Henderson, NV (Continued) (US); John Van Antwerp, Springdale, MD (US) FOREIGN PATENT DOCUMENTS (73) Assignee: Beneficial Innovations, Inc., Las Vegas, DE T33983 4/1943 .................... 21/72 NV (US) (*) Notice: Subject to any disclaimer, the term of this (Continued) past list: sited under 35 OTHER PUBLICATIONS U.S. Patent Application: Auxier et al., “Interactive Information Super (21) Appl. No.: 09/502,285 Highway Prize Network”. Sep. 2, 1994. (22) Filed: Feb. 11, 2000 (Continued) Related U.S. Application Data Primary Examiner Dmitry Suhol Assistant Examiner—Robert Mosser (63) Continuation of application No. 09/105,401, filed on (74) Attorney, Agent, or Firm—Sheridan Ross P.C. Jun. 26, 1998, now Pat. No. 6,183,366, which is a continuation of application No. 08/759.895, filed on (57) ABSTRACT Dec. 3, 1996, now Pat. No. 5,823,879. (60) Provisional application No. 60/010,703, filed on Jan. A networked system is disclosed for presenting advertising 26, 1996, provisional application No. 60/010,361, during on-line interactions between a user and a service of a filed on Jan. 19, 1996. network (e.g., the Internet, interactive cable, and/or a LAN). (51) Int. Cl. Advertisements (ads) are presented to a networked user unre H04H 9/00 (2006.01) questedly during user interactions with the service. The user A63F II/00 (2006.01) Ca activate the ads (via hyperlinks) for receiving additional G06O 30/00 (2006.01) advertising. The system gathers user data and/or develops (52) U.S. Cl. 725/22:463f42: 705/14 user profiles for selectively presenting ads, promotionals, discounts, etc. targeted to receptive users. In exchange for (58) Field of Classification Search ................... 705/10, viewing such selective presentations, on-line access to the 705/14, 26; 709/217 219; 707/10, 501.1; service is provided, the service including, e.g., (a) playing 463/41-42: 345/701, 730; 725/22 on-line interactive games (e.g., blackjack and poker), (b) See application file for complete search history. providing access to the network itself (e.g., an Internet service (56) References Cited provider), and/or (c) providing access to Substantially any interactive service accessible via (b). The system can provide U.S. PATENT DOCUMENTS free/reduced cost network services to the user for viewing 3,796,433 A 3/1974 Fraley et al. unrequested advertising. The system can be provided for a 3,848, 193 A 1 1/1974 Martin et al. ................. 325/53 CaS1O. 3.987,398 A 10/1976 Fung .......................... 325,309 4,170,782 A 10, 1979 Miller ......................... 358/84 109 Claims, 14 Drawing Sheets WEBSITE308 BLACKIACKGAMECONTROLLER4 38 42 WAGER ge:Eos Har B.Eck ACCCJNN PLAYING Moyle MODULE re BLACKJACK H-BiACKACK PLAYER BEACK HAND EWALUATOR!-- EWALUATOR 34 t 26 t its 46 COMMUNICATION INTERFACE 22 348 cascripts I WORLDWIDESERVER340 - RNTERNETENTERFACE332 INTERNET324 NTERNET INTERNET NERNET CLIEN CLENT CLIENT BLACKJACK 0. 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