REVISTA PROJÉTICA [email protected] Kedge BusinessSchool Susana Paixão-Barradas engagement BièredelaRadecasestudy Design activismandthefavorableconditionsforcraft DOI: 10.5433/2236-2207.2020v11n3esp.p204 p204. ISSN:2236-2207. 224 , Nov.2020. Edição especialFDaP.DOI:10.5433/2236-2207.2020v11n3esp. engagement: Bière de la Radecasestudy. Projética, Londrina, v.11, n. 3, p. 204- PAIXÃO-BARRADAS, Susana. Designactivismandthefavorableconditions for craft COMO CITARESTEARTIGO: 204 UEL | UNIVERSIDADE ESTADUAL DE LONDRINA PAIXÃO-BARRADAS, S. PAIXÃO-BARRADAS, 205 Design activism and the favorable conditions...study favorable and the activism Design Craft beer. Design activism. Craft engagement. Co-design. Zero waste. Craft beer. Design activism. Craft engagement. This article presents the requirements surrounding activism and activism surrounding requirements presents the This article creatively. Consumer demands are not restricted to the taste or aesthetics, a the restricted to creatively. Consumer demands are not new generation of consumers calls for the creation of eco-responsible products, process is concerned with protecting the planet, wonders about the production what it consumes. (MANZINI; of what suits and above all manifests itself through MERONI, 2007). 1 INTRODUCTION economically and time today to develop Craft beer companies cross a good Keywords: students. The main results show how company can reduce their impact and wastage students. The main results show how company especially on packaging and transport. at the end of the manufacturing process: craft the by motivated is activism design say that can we these solutions Analysing and methodologies are values, there because possible that makes it engagement, common practices. illustrate through a case-study of a craft beer company – Bière de la Rade, that led that Rade, la de Bière – company craft beer a of case-study a through illustrate Waste promote Zero to sense the in initiatives some local with mobilization local a with framework, illustrated theoretical original an establishes study The production. design with company the by developed projects codesign specific six of analysis the based on sustainable development, manufacturing and local consumption, development, manufacturing based on sustainable and feasibility technical including a variety of tensions and ambiguities, highlights economic viability that companies affront. Far from suggesting that they could or the illuminate paper, as they this in are valued questions these removed, be should is argument The practices. co-design through reproduced engagement of meanings ABSTRACT: requirements brewers. These the and designer the of activist stance the focuses REVISTA PROJÉTICA favorable conditionsforthisengagementbetweencompaniesanddesign students. ethnographic analysis ofacase-study based on design activism isused to verifythe encompasses and integrates collective, associative and corporate structures.An The OceanCleanUp,ForOceans,etc.areanexampleofthiscitizen posture that and acquire.InternationalmovementslikeZeroWaste,TheWorldCleanUpDay, resources and their preservation, with the impact we produce on what we consume undermined. There are countless social actions that express this concern for natural the impactofproducts andcompanieshaveontheenvironmentis markets, and forlocalpeople. to us the example producing beer based on global knowledge with local resources principles into theirproduct.Tomakethishappens the craftbeercompaniesgive economy circular integrates that product accurate aesthetically varied, a offering Projética, Londrina,v.11,n.3EspIFDaP,p.204-224,novembro2020 to co-design ZeroWastesolutions? to co-design this questions: that contributetotheengagementonactivismfound on thetheoryandanswer its application to six specific codesigned solutions that were set up by thecraft up engagement postures. set were that solutions codesigned specific six to application its companies andcitizens. In section three, this framework isillustrated through established, borrowing from both recent insights of activism and engagement by of its relevance to this special issue. In section two, the theoretical frameworkis practice designactivism. the solutions coded together, this paper provides a list of favorable conditions to Given the current circumstances related to globalization and export Most of these companies understand and share these requirements by The mainobjectiveofthispaperistoverifybyacasestudy,theelements In the following section, thecase-study is introduced, with a discussion How students designers and thecompanyBièredelaRadeareengaged designers How students Identifying the company Zero Waste practices and 206 UEL | UNIVERSIDADE ESTADUAL DE LONDRINA PAIXÃO-BARRADAS, S. PAIXÃO-BARRADAS, , these micro-breweries Rhône-Alpes 207 Design activism and the favorable conditions...study favorable and the activism Design CONTEXT The distribution is mainly local, due to reduced production volumes but production to reduced local, due is mainly The distribution The image of beer in France is changing rapidly and positively (PEPITONE, positively and rapidly changing France is in beer image of The Brewers take environmental sustainability very seriously and understand and seriously very sustainability environmental Brewers take BIÉRE DE LA RADE BIÉRE DE France, festivals are emerging throughout the more and more craft beer bars and brewers. French of talents the beer and French of breadth the to introduce helping including strategy, marketing and design brilliant by supported is development This still looking for an identity of their own, the majority are currently inspired by the by inspired majority are currently the own, their of identity for an looking still Anglo-Saxon attitude, in search of the most aromatic hops. artisanal (MAROT, 2017). From Bretagne to the 2017). artisanal (MAROT, 21500 per year and consumed hectoliters 21000 France produced 2017, In 2019). sizes all breweries of 1,600 more than Today have EUROPE, 2018). (THE BREWERS Of and independent both are micro-breweries, 1.000 more than 2019), (PEPITONE, and increasing efficiency efforts. By using fewer natural resources, towards EU’s drive the less waste, brewers actively support producing emissions, and cutting CO2 ways innovative finding also are Brewers production. and consumption sustainable feed to grains brewers’ as such products secondary of reuse resources, the save to (THE BREWERS OF EUROPE, 2017). cattle and biogas to produce green energy. beer exports and external investment, beer still remains primarily a local product. investment, beer still remains beer exports and external impact environmental limiting recycling’, reusing, ‘reducing, of importance the The beer contributes to the European economy with a successful mix of world- a successful economy with to the European The beer contributes SMEs. regional breweries, and thriving multinationals, deeply-rooted leading of to 1% around 2.3 million jobs, equating plus breweries generate Europe’s 8500 in billion every year and around €42 in value-added billion €51 all EU jobs; around the increased year. tax revenues every Alongside (THE BREWERS OF EUROPE, 2017). 2 REVISTA PROJÉTICA 2019). stylish labels and a clearmessage:f*ck big breweries and their crap beer(PEPITONE, Projética, Londrina,v.11,n.3EspIFDaP,p.204-224,novembro2020 collaboration, theyidentifiedtothestudentstwoproblems: Zero Waste solutions for all waste production they have. As a starting point for this and recycling. or pallets, allow them to interact with their customer, making them aware of reuse furniture or decoration accessories fromdiscarded materials, such as beer drums test andinnovatenew products; and the promotion ofworkshops for to create activities. Workshops with their customerstocreatenew beers, allowing them to an attitudeofreuseandrecycling, and localmarketstoresorovertheinternet. dance, especially outdoor festivals. We can find some of their products in traditional They sponsor many of the region’s socio-cultural events dedicated to music and bottled beers, and some selectproducts, including craft beersfromotherbrands. music orlivemusic.In this bartheyhaveasmallboutique where theyselltheir inside this warehouse where they offer their draft beers and do concerts, electronic installed in a largeindustrial warehouse, just outside the city.Theybuilt a beerbar (BtoC). consumer final the to directly 30% and (BtoB) sellers others the to product their and they produce9typesofbeers,morethan 6000 l peryear.Theysells70%of (south of France)in2016. Found itbytwobrewers,todaytheyhave9employers, It was in this effervescent context that context effervescent this in was It In thissense Claiming the preservation of the environment and defending it with It isadynamiccompanywithyoung and activespirit.Theyhavethefactory Bière de laRade Bière Bière de laRade Bière appealed design students to help them to find 208 Bière de laRade Bière promotes several co-creation promotesseveral wasborninToulon UEL | UNIVERSIDADE ESTADUAL DE LONDRINA PAIXÃO-BARRADAS, S. PAIXÃO-BARRADAS, 209 Design activism and the favorable conditions...study favorable and the activism Design pallets? can? to sell craft beer on A designer as an activist orientated start processes to make things happen things make to start processes orientated activist an as designer A The activism is defined as the active participation of individuals in • What we can do with the plastic film that weuse to pack and protect the possible be it Would glass bottles? transport of the optimize can we How • designer is also manifested in the way they approached the stakeholders and the designer is also manifested in the way they approached the stakeholders team or the becomes part of designer the STAPPERS, 2008); (SANDERS; community community attempting to undertake the challenge (FASSI; MERONI, 2013). as soon as possible, by putting in place different forms of prototyping and learning the of stance activist The 2009). (BROWN, failures mistakes and related from the participants in activist engagement are participating in acts of leadership as well participating participants in activist engagement are Svirsky, the activism involves According to Marcelo (CHAMBERS; PHELPS, 1994). organization, stratifying a with confrontation “a qualities: interconnected three a situational engagement,” and finally, “an inquiring attitude towards the actual” (SVIRSKY, 2010). and attitudes, knowledge in purpose of creating change behavior, for the group where the Is a developmental phenomenon, PHELPS, 1991). behavior (CHAMBERS; This study argues that design activism requires a similar posture and a number of This study argues that design activism order In solutions. codesign to participants all of principles engagement common framework is established below, with to develop this argument, the theoretical reference to the main pillars of analysis. 3 A FRAMEWORK: DESIGN ACTIVISM AND CRAFT ENGAGEMENT 3 A FRAMEWORK: REVISTA PROJÉTICA policies, procedures,andpositions on manycriticalissues.Student activism has students to becomeinvolved in their own learning and in the shaping of institutional itself andthepatriarchaldivisionoflabor. technological present, is a way of rethinking the capitalist industrialized moment technology and the culture of speed. Crafting also ruptures the seamlessness of the production anddistributionoftheobject. 2011). The communalcraftcircleandtheabilitytoproduceacommunitythrough toward building a communitythatpromotesequalityandsocialchange(BRATICH, also createdacommunity.Collectiveworks Craftivists developvaluesandpractices transformed fromartisanworktoindustriallabor,usevalueexchangevalue. Craft-work was practice andthepossibility to developtoolstransmutethecraft. Projética, Londrina,v.11,n.3EspIFDaP,p.204-224,novembro2020 analyze thetruthoffollowinghypotheses: people oncodesignactivities? organization and an inquiring attitude: their personal,academic,andsocialchoices. whether as participants or observers. Students reflect those values and attitudes in been, and will continue to be, an important partof students’ learning experiences, • Thecraftengagementofdesignersandthecompany inthecodesign • Activismresultsfromunderstanding the situational engagement linked to The educational environment today provides multiple opportunities for of the regime of a critique offer culture contemporary in Handicrafts In the moment that the dawn of capitalism emerged, designers have the If allparticipantshavethequalities required onactivismtoconfrontan methods. and creative from thesharingsomevalues,practices activities arises the craftactivitythatallparticipantspractices;and, In this specific case study, we want to verify and toverify wewant study, case specific this In 210 Which are theconditions to engagement UEL | UNIVERSIDADE ESTADUAL DE LONDRINA PAIXÃO-BARRADAS, S. PAIXÃO-BARRADAS, 211 Design activism and the favorable conditions...study favorable and the activism Design The goal of this study is to build up a clear and reasonably detailed picture up a clear and reasonably The goal of this study is to build To analyze the opinion of user about their preferences for bottle or can, for bottle preferences their user about of opinion the To analyze These data was identified by the students throughco- results: the of type second the obtain that, we interviews. After unstructured ethnography methods and to reduce its waste. challenge company’s to the that responds products designed students, and company between collaboration a of result are the products These based on experimentation and testing. 5 RESULTS the practices and the values, the analyze we Firstly results. of kind two obtain We creative actions. to the Zero Waste methods practiced by the company linked know the process of making the beer as well as the bottling and the packaging, the and bottling as the as well beer the making process of the know we explanations casual meaningful To build and discuss about life cycle of product. events bellow. provide and map the sequence of the provided from different supports: bottle and can. The beer it was served on a plastic a on served was it beer The can. and bottle supports: different from provided their preferences. cup on the backstage and people evaluate they occurred: context in which of the events took place and of the of the sequence in Milan and interviewed 35 users (20 a user test was done. Designers students same temperature to taste the same beer, served on the in Toulon), proposing 15 This study is an exploratory study based on a single case study that meets all study based on a single This study is an exploratory ethnography using collected data was of theory. Mainly the requirements of the some with meetings company the to observations participative on based methods from the provided archives records and of analyses interviews. An unstructured the sector. information about the context and company was useful 4 METHODOLOGY REVISTA PROJÉTICA in preparationforshippingandsale. produce waste. Waste was only identified in the final stages of the brewing process: the liquid (which doesnot will bebeerlater)istransferredfrombarreltobarrel, the beginning of the process. The process does not require large losses, because we canseeinthefollowingtable. As improvement. for opportunities as well as actions Waste Zero several identified The students, asking about the brewing process and observing the employees, 5.1 ZeroWasteActionsPracticedbytheCompany Projética, Londrina,v.11,n.3EspIFDaP,p.204-224,novembro2020 - Beercomesbeeratthisstage. carbon dioxide. - Transformationofsugarsintoalcoholand cooled andsownwithabrewer’syeast. - Themustisplacedinafermentationvat, Fermentation for thighingandsterilization. - Thismixtureistransferredtoaboilingtank Brewing mixing itwithwater. - Thismachinepoursthemaltintoabigtank, Crushing andpasting machine thatgrindsthegrainsintopowder. - Theemployeepoursthebagsofmaltintoa - Maltbagsmadefrombarleyorwheat. Malting : FABRICATION PROCESS Table 1 Table 1,the company mainly maintains the practice of Zero Wasteat - CompanymaintainsthepracticeofZeroWasteatbeginning process. 212 There arenowaste. There arenowaste. It is100%reused,therearenowaste. otherwise usedtomakebiscuits. its entiretytolocalfarmersforlivestockand The remainingdough(thedredge)isgivenin Some bagsremain. manufacturers. from thesecondstage)andsentittoalocal The bagsarefilledwithhops(whichremains ZERO WASTEACTIONS UEL | UNIVERSIDADE ESTADUAL DE LONDRINA PAIXÃO-BARRADAS, S. PAIXÃO-BARRADAS, Drums and pallets are recovered and reused. The cardboard, and the bottles are lost at the customer, maybe they recycle or reuse it. The plastic film is wasted (no recycling, no reuse). There are no waste. There are no waste. during the change of beer There are some bottles that are wasted. : Author. 213 Font Design activism and the favorable conditions...study favorable and the activism Design The opportunities to improve the company’s Zero Waste performance and company’s the to improve The opportunities Students focus on this specific problem associate to the plastic to protect Customer Transport - The bottles are packed in cartons, then packed with plastic film for transport to the customer. - The drums are also transported in pallets, packed with plastic film. The conditioning - In 25cl glass bottles. - In 75cl glass bottles. - In aluminium drums. Filtration no filtration because - In this case, there are in bottle. the beers are refermented bottling, keeping - This process is done after hours. the bottle at 25 ° for 24 Ripening in a cuvette at 0 - Preservation of the beer ° C. local craft beer market, to reduce their environmental impact. the packaging and transport, either in bottle or barrel. the packaging and transport, either in the in positioning image and brand’s the enhance will also others that pallets, but as regards process: especially manufacturing of the end reduce wastage are at the REVISTA PROJÉTICA Three solutionswasdeveloped:TheEcocup,CannedandAmphora. the following question: Howtoencouragedrinking in amoreresponsiblemanner? developed. was projects 6 total, In reflection. of axes three constituted which Communication; manufacturing process: BeerConditioning, Packaging &Stacking,andProduct identity and positioning. Students propose to work on these 3 steps of the product understanding and identification of the company’s needs to maintain brand values, A close relationship between the company and the students provides an easy 5.2 PropositionsCodesignedwiththeStudents Projética, Londrina,v.11,n.3EspIFDaP,p.204-224,novembro2020 image ofthecompany,lookatFig.1. new clients,promotingZeroWasteandreinforcestheavant-garde attract aromas, new raise is objective The flavors. different with experimenting tastes, varying of new tasting experience with eatable goblets create it through dung. The possibility • Beerconditioning: Students presented three different beer container proposals to answer to answer to proposals container beer different three presented Students The ecocup Fig. 1 USER SCENARIO isanewcupforthespecialevents.Thisproductpropose – TheEcocupproductandhisusability. Font: 214 Author. SALTY RECIPE SWEET RECIPE UEL | UNIVERSIDADE ESTADUAL DE LONDRINA CAN 16 users PAIXÃO-BARRADAS, S. PAIXÃO-BARRADAS, BOTTLE 19 users came from the exchanges from the from came from the exchanges Author. 215 can. Font: Canned Beer Design activism and the favorable conditions...study favorable and the activism Design USER TEXT By the other hand, the participants were asked about their preferences to their about were asked participants the other hand, the By Developed with the company and with a local baker, these two prototypes two these a local baker, with and company the with Developed a The idea to conceive – Testing the taste of a beer coming from a bottle and anther coming from a – Testing the taste of a beer coming from Fig. 2 the results shows that a one or the other format ‘bottle or can?’ – Fig. 3. And buy recycling, sweeter taste, availability, image and easy ‘bottle use’ is associated with ecological impact. Not convinced with this, students compared the opinion of some opinion compared the this, students with ecological impact. Not convinced their about Toulon) in 15 and Milan in 20 : participants (35 consumers beer young people came from, most young beer the where taste preferences. Unaware of (Fig. 2). prefer beer coming from a glass bottle beer canned that defends company the of owner The the students. and company in glass bottle and is lighter in transport. maintains the same product quality that This allow logistics more effective and represents a consequent reduction on squash and sesame; and the sweet with white chocolate and amonds. Both was amonds. Both chocolate and white with sweet the sesame; and and squash tests was process. The Pasting from the obtained grains the create it through realized with different types of beers. The product present potentialiaties but need company. form and the aspect with a specific to be tuned on the have different flavors: Salty and Sweet. The salty one was produced with seeds of REVISTA PROJÉTICA transport andunbrokenpack,thefacilitytoopeninglinkintravel. drinking. While canned beer is associated with the most economical,the facility to Projética, Londrina,v.11,n.3EspIFDaP,p.204-224,novembro2020 transportation: TheMobyDickbeer-Fig.4. beer thatwould satisfythecompanywithregardtoenvironmentalimpacton that itsimageisrelatedtorecycling,thestudentswanteddevelopacanned Fig. 3 – Peoplenotingtheadvantageofusingbeerinbottleand/orcanned. While knowing that theirfavoritebeercomesfromtheglassbottle,and USER SCENARIO Fig. 4 USER TEXT – Mobydickcan,createdbythestudents. Font: Font: 216 Author. Author. Taste plussoftImage Recycling Facility todrink Availability BOTTLE Less place Do notbreak Economy decapsulate Easier to Trip CAN UEL | UNIVERSIDADE ESTADUAL DE LONDRINA AMPHORA PAIXÃO-BARRADAS, S. PAIXÃO-BARRADAS, Material: Sandstone Capacity: 100L Unladen mass: 30 kg Author. 217 – The Amphora Font: Fig. 5 Design activism and the favorable conditions...study favorable and the activism Design USER SCENARIO The amphora closes with a cork and a stainless steel locking system. The The amphora closes with a cork and Packing and Stacking aims to replace the plastic proposal, which This work gave rise to a design This can has a label that is a sticker, which peels off and then favors the that concept new beer was this the to contain proposed The last product drums. beer or cartons of packaging and protection the in screen, elastic an with film to completely eliminate the use of plastic and propose a material It is intended that company the promote to aims product This order. each in reused be to resistant is on the can be bought steel. This product tap at the base is also made of stainless brewery, and used at home. It is a collection product, which can then be reused. company. They was developed a clay amphora that offers the possibility of being filled with a type of beer and for 10 days to continue the aging work to obtain a special taste – Fig. 5. other surfaces and spaces and share it on social networks, to favorize and promote share it on social networks, to favorize spaces and other surfaces and Biére de la Rade. the with a premium product to develop propose the beer. Students serves to aging on pasted label the send to them encouraging users, its by brand the of promotion REVISTA PROJÉTICA product isusedbythecompany. and aVelcrohasbeentestedseveraltimesadjustedforwear.Atthistimethe 6. after delivery, is returned to the company, as you can see on the figure below – Fig. and boxes cardboard the to fixed be will screen elastic The identity. graphic with Projética, Londrina,v.11,n.3EspIFDaP,p.204-224,novembro2020 is economicalandeasytotransport. handle. Ithasacapacityof6bottles,allowtoseethelabel ofeachone.Theproduct on thefuturetoreusedbycompany–Fig.7. wood, that people can be reuse it to refill beers and to take the bottles to recycle, or on holder Bottle a create to is proposition first The waste. creates it extension by transport bag. of thereusesupportsandrecyclingbottles:Bottleholder factory to buy their beers, gave rise to two different proposals that favor awareness The prototype composed of an adhesive angle, a serigraphy, a fixing scratch The prototypewasmadeitthroughwoodbylasercutting witharope Currently cartons aregiven to carry the beer, but people throw them and This proposition, mainly addressedtothecustomerwho goes directlytothe Product communication Fig. 6 Font: USER SCENARIO 218 – Textile Author. UEL | UNIVERSIDADE ESTADUAL DE LONDRINA PAIXÃO-BARRADAS, S. PAIXÃO-BARRADAS, Author. 219 – Bottle Holder Font: USER SCENARIO Fig. 7 Design activism and the favorable conditions...study favorable and the activism Design are used only if there are no more crates to return the grain and if there are no only are used Malt sacs Test returns that have been made. The sac must be reinforced and can be used to go to the beach or other business carrier. la Rade, a sac for promote Bière de sacs and breeders. To reuse these the to it send shopping was developed – Fig. 8. REVISTA PROJÉTICA Projética, Londrina,v.11,n.3EspIFDaP,p.204-224,novembro2020 you canseeonthefigurebelow. share thethreeinterconnectedqualitiesdescribedbyMarceloSvirsky(2010), as an imposedanddisproportionate consequence, students and Bière delaRade Understanding activism asamovementthat manifests itself voluntarily to respond 6 DISCUSSION appropriation - Askingforacceptationand acceptation andappropriation - Producemodelstotesttheir - School Fig. 9 DESIGNERS (students) - Thequalitiesofactivismversusdesignerstudentsand Bière delaRade. To transportbottlestorecyclethem On thesupermarket USER SCENARIO Inquiring attitude Situational engagement stratifying organization Confrontation witha Font Fig. 8 : Ownelaboration. Font: ACTIVISM – Maltsac. 220 Author. - Workshopswithclients reuse it - Transformproductsand - Beermarket BIERE DELARADE PROTOTYPE UEL | UNIVERSIDADE ESTADUAL DE LONDRINA BIERE DE LA RADE PAIXÃO-BARRADAS, S. PAIXÃO-BARRADAS, - Biological raw materials - Zero Waste movement - Sale beers - Music festival sponsors - Based on Experimentations with their clients Craft ENGAGEMENT 221 Sustainability Language Interactions : Own elaboration. Font students and company. Design activism and the favorable conditions...study favorable and the activism Design DESIGNERS (students) - Team spirit - Study - Go to the festivals -Based on experimentations, tests and prototypes - Ecology This engagement is visible on the adequacy of the results and the results and the of adequacy the on is visible engagement This Students are Students the market the company by by the school and confronted - Craft Engagement and the values, practices and methods found on design - Craft Engagement and the values, practices Creation methods Values Practices Fig. 10 presentation of solutions that share these values, practices and methods. Craft that share these values, practices and of solutions presentation and similar language a on based values, sustainable by supported is engagement provokes several interactions.

on codesign activities are linked to the craft and we will see that are values, practices see that are values, we will to the craft and activities are linked on codesign Fig. 9. and similar creative methods are adopted, do better and well for society. They affront these context conditions and respond or models produce can craft. They the by engaged they because situation this truth, for seeking clients, their with interact to and exchange to transform products attitude). (inquiring questioning by information seeking - or knowledge information, and the students to engagement the company that the conditions We can deduce they want to sustainability, and to the environment all together are committed but REVISTA PROJÉTICA differently and make things happen quickly by organizing workshops withits workshops byorganizing and establishing customers contactswithlocalnetworkstorecycletheirwaste. quickly happen things make and differently timethat students needed. at all made available and participated students, to confidence shown the brand values and the product. The company is young with an young spirit, has involvement andinterestsofallparticipantsonthesameobject. between conceptual research and material experimentation flow naturally with the fully when allparticipantsarein harmony and share thesameideals.Iterations to designsolutionsthatsatisfyallstakeholders.Theco-designprocessworks This casestudy showthatsharingcommonvaluesmakesapositivecontribution 7 CONCLUSION Projética, Londrina,v.11,n.3EspIFDaP,p.204-224,novembro2020 finding. However, further caseanalysis would be needed to verify the accuracy of this interactions with local people, through prototypes, experimentations and tests. sharing sustainability values, transmittedbyanidentical language andcausing the that designactivismbycraftengagementworkswell because itwasrelatedto with it methodology, to develop sustainable solutions. In this case, we verify presented by codesign, we can say that design discipline strongly contributes right solution, ethically and environmentally correct. Observing the 6 solutions strengthening theirZeroWasteposturethroughcraft. their design sensitivity, enhancing and highlighting the actions of the company, Students are partofthisteamby gathering their technical knowledge and bringing The company’sactiviststancemanifestsitselfinitswillingness to do subject, research que with identified was students design project, this In Students were interested on the subject, they were motivated to find the find to motivated were they subject, the on interested were Students 222 Design activism and the favorable conditions...study PAIXÃO-BARRADAS, S.

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