SEO Marketing Training Course Content Duration:- 3 Days
Module1 – Search Engine Landscape
What is SEO? what is Search? What is a Search Engine? What Search Engines are used for? Why use SEO for your Business? SERPs, Categorization of SERPs Crawling, Indexing and Ranking How search Engines Work? Evolution of Search Engines
Module 2 – SEO Audit
What is an Audit Reasons? Benefits of performing SEO Audit Search Engine Commands Domain Information Domain canonicalization xml txt Custom 404 Page structure Search Engine Friendly URL Checking Broken Links
Module 3 – On-Page Optimization
What is On-Page Optimization? Reasons and Benefits of On Page SEO Keyword Analysis URL Mapping Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword Alt Tags Header Tags Anchor Text Internal Links Creation Creating Search Engine Friendly URL Removing Broken Links
Module 4 – On Page Optimization Using WordPress Based Website
1st Floor, Plot No. 17, C Block Market, Sec-36, Noida 201301, Ph : +91 120 4326873
SEO Yoast
What is Yoast? Installing WordPress SEO by Yoast Individual Blog Post and Webpage Optimization through Yoast Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword Alt Tags Header Tags Anchor Text Internal Links Creation Creating Search Engine Friendly URL Removing Broken Links
Module 5 – Google Analytics and Google Webmaster
What is Web Analytics? How Google Analytics works? Why Google Analytics is needed for SEO Campaigns? How to configure Google Analytics? Google Analytics plugin configuration within WordPress Checking Real-time Analytics Looking at Geo (location) of overall audience. Users flow Acquisition – All Traffic – Channels Traffic achieved through organic search In-Page Analytics
Module 6 – Web CEO, SEO Profiler and Other SEO Tools
Google Commands: allintitle, allinurl, etc. Ahrefs Backlink Checker Tool Webceo (Ranking and Reporting) Screaming frog (Audit Tool) Domain Tools Archive Tools Duplicate Content Checking Tool – Copyscape Filling DMCA (Digital Millennium Copyright Act) SEO Profiler (Audit Tool)
Module 7 – Project – Off Page Optimization – Link Building
What is Off Page Optimization? Benefits of Link Building / Off Page submissions Directory Submission Social Bookmarking Article Submission Google Map Listing Guest Blogging 1st Floor, Plot No. 17, C Block Market, Sec-36, Noida 201301, Ph : +91 120 4326873
Press Release Submission Blog Creation and Customization Social Media Links
Module 8 – Black Hat SEO Techniques to Avoid
Hidden Text Doorway Pages Google Bombing/Link Wheel Duplicate Sites Automated Submissions Keyword Stuffing Paid Links Link Farming Article Spinning
ModuleModule 9 – Online Reputation Management
What is Online Reputation Management? Relationship between SEO and ORM Listening Tools Google Alerts Social Mention Tactics to rectify negative reviews Use of Content
Module 10 – Algorithms and Google Updates
What is Algorithm? Why Google updates Algorithms? Google Panda Google Penguin Google Hummingbird Google Mobile Friendly Update Google Top Heavy Update Google EMD Update Google Pirate Update Google Pigeon Update
1st Floor, Plot No. 17, C Block Market, Sec-36, Noida 201301, Ph : +91 120 4326873