SEO Marketing Training Course Content Duration:- 3 Days

Module1 – Search Engine Landscape

 What is SEO?  what is Search?  What is a Search Engine?  What Search Engines are used for?  Why use SEO for your Business?  SERPs, Categorization of SERPs  Crawling, Indexing and Ranking  How search Engines Work?  Evolution of Search Engines

Module 2 – SEO Audit

 What is an Audit Reasons?  Benefits of performing SEO Audit  Search Engine Commands  Domain Information  Domain canonicalization  xml  txt  Custom 404 Page structure  Search Engine Friendly URL  Checking Broken Links

Module 3 – On-Page Optimization

 What is On-Page Optimization?  Reasons and Benefits of On Page SEO  Keyword Analysis  URL Mapping  Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword  Alt Tags  Header Tags  Anchor Text  Internal Links Creation  Creating Search Engine Friendly URL  Removing Broken Links

Module 4 – On Page Optimization Using WordPress Based Website

1st Floor, Plot No. 17, C Block Market, Sec-36, Noida 201301, Ph : +91 120 4326873

SEO Yoast

 What is Yoast?  Installing WordPress SEO by Yoast  Individual Blog Post and Webpage Optimization through Yoast  Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword  Alt Tags  Header Tags  Anchor Text  Internal Links Creation  Creating Search Engine Friendly URL  Removing Broken Links

Module 5 – Analytics and Google Webmaster

 What is Web Analytics?  How works?  Why Google Analytics is needed for SEO Campaigns?  How to configure Google Analytics?  Google Analytics plugin configuration within WordPress  Checking Real-time Analytics  Looking at Geo (location) of overall audience.  Users flow  Acquisition – All Traffic – Channels  Traffic achieved through organic search  In-Page Analytics

Module 6 – Web CEO, SEO Profiler and Other SEO Tools

 Google Commands: allintitle, allinurl, etc.  Ahrefs Backlink Checker Tool  Webceo (Ranking and Reporting)  Screaming frog (Audit Tool)  Domain Tools  Archive Tools  Duplicate Content Checking Tool – Copyscape  Filling DMCA (Digital Millennium Copyright Act)  SEO Profiler (Audit Tool)

Module 7 – Project – Off Page Optimization – Link Building

 What is Off Page Optimization?  Benefits of Link Building / Off Page submissions  Directory Submission  Social Bookmarking  Article Submission  Google Map Listing  Guest Blogging 1st Floor, Plot No. 17, C Block Market, Sec-36, Noida 201301, Ph : +91 120 4326873

 Press Release Submission  Blog Creation and Customization  Social Media Links

Module 8 – Black Hat SEO Techniques to Avoid

 Hidden Text  Doorway Pages  /Link Wheel  Duplicate Sites  Automated Submissions  Keyword Stuffing  Paid Links  Link Farming  Article Spinning

ModuleModule 9 – Online Reputation Management

 What is Online Reputation Management?  Relationship between SEO and ORM  Listening Tools   Social Mention  Tactics to rectify negative reviews  Use of Content

Module 10 – Algorithms and Google Updates

 What is Algorithm?  Why Google updates Algorithms?   Google Hummingbird  Google Mobile Friendly Update  Google Top Heavy Update  Google EMD Update  Google Pirate Update  Update

1st Floor, Plot No. 17, C Block Market, Sec-36, Noida 201301, Ph : +91 120 4326873