SEO Marketing Training Course Content Duration:- 3 Days Module1 – Search Engine Landscape What is SEO? what is Search? What is a Search Engine? What Search Engines are used for? Why use SEO for your Business? SERPs, Categorization of SERPs Crawling, Indexing and Ranking How search Engines Work? Evolution of Search Engines Module 2 – SEO Audit What is an Audit Reasons? Benefits of performing SEO Audit Search Engine Commands Domain Information Domain canonicalization xml txt Custom 404 Page structure Search Engine Friendly URL Checking Broken Links Module 3 – On-Page Optimization What is On-Page Optimization? Reasons and Benefits of On Page SEO Keyword Analysis URL Mapping Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword Alt Tags Header Tags Anchor Text Internal Links Creation Creating Search Engine Friendly URL Removing Broken Links Module 4 – On Page Optimization Using WordPress Based Website 1st Floor, Plot No. 17, C Block Market, Sec-36, Noida 201301, Ph : +91 120 4326873 SEO Yoast What is Yoast? Installing WordPress SEO by Yoast Individual Blog Post and Webpage Optimization through Yoast Title Tag, Meta Tag Description, Meta Keywords and Focus Keyword Alt Tags Header Tags Anchor Text Internal Links Creation Creating Search Engine Friendly URL Removing Broken Links Module 5 – Google Analytics and Google Webmaster What is Web Analytics? How Google Analytics works? Why Google Analytics is needed for SEO Campaigns? How to configure Google Analytics? Google Analytics plugin configuration within WordPress Checking Real-time Analytics Looking at Geo (location) of overall audience. Users flow Acquisition – All Traffic – Channels Traffic achieved through organic search In-Page Analytics Module 6 – Web CEO, SEO Profiler and Other SEO Tools Google Commands: allintitle, allinurl, etc. Ahrefs Backlink Checker Tool Webceo (Ranking and Reporting) Screaming frog (Audit Tool) Domain Tools Archive Tools Duplicate Content Checking Tool – Copyscape Filling DMCA (Digital Millennium Copyright Act) SEO Profiler (Audit Tool) Module 7 – Project – Off Page Optimization – Link Building What is Off Page Optimization? Benefits of Link Building / Off Page submissions Directory Submission Social Bookmarking Article Submission Google Map Listing Guest Blogging 1st Floor, Plot No. 17, C Block Market, Sec-36, Noida 201301, Ph : +91 120 4326873 Press Release Submission Blog Creation and Customization Social Media Links Module 8 – Black Hat SEO Techniques to Avoid Hidden Text Doorway Pages Google Bombing/Link Wheel Duplicate Sites Automated Submissions Keyword Stuffing Paid Links Link Farming Article Spinning ModuleModule 9 – Online Reputation Management What is Online Reputation Management? Relationship between SEO and ORM Listening Tools Google Alerts Social Mention Tactics to rectify negative reviews Use of Content Module 10 – Algorithms and Google Updates What is Algorithm? Why Google updates Algorithms? Google Panda Google Penguin Google Hummingbird Google Mobile Friendly Update Google Top Heavy Update Google EMD Update Google Pirate Update Google Pigeon Update 1st Floor, Plot No. 17, C Block Market, Sec-36, Noida 201301, Ph : +91 120 4326873 .