November 21 th, 2017 FICT BRIEF : DESIGN AND IMPLEMENTATION OF A COLLECTIVE INFORMATIONAL AND PROMOTIONAL CAMPAIGN FOR QUALITY EUROPEAN CHARCUTERIE, AUTHENTIC FLAVOURS OF FRANCE IN JAPAN 2018-2019-2020 Fédération des Industriels Charcutiers, Traiteurs, Transformateurs de viandes Bernard VALLAT - President David BAZERGUE - Director Mail :
[email protected] - Mobile : +33(0)6 17 80 31 02 Eldjida MAKHLOUFI – Project Manager Mail :
[email protected] - Mobile : +33(0)6 21 27 61 81 9, boulevard Malesherbes 75008 PARIS Tél. +33 (0) 1 75 00 09 30 / Fax. +33 (0) 1 75 00 09 39 www.fict.fr Website : www. lescharcuteries.fr BRIEF: DESIGN AND IMPLEMENTATION OF A COLLECTIVE INFORMATIONAL AND PROMOTIONAL CAMPAIGN FOR FOR QUALITY EUROPEAN CHARCUTERIE, AUTHENTIC FLAVOURS OF FRANCE IN JAPAN 2018-2019-2020 Please refer to the Rules of Tendering for all candidature (administrative and submission of proposal) details. 1. Introduction of FICT The FICT (Fédération des industriels charcutiers, traiteurs et transformateurs de viandes - Federation of the Charcuterie Industry, Delicatessens and Meat Processors) has been a trade association since 1924. Acting as the voice of the French charcuterie industry, FICT represents 250 companies (of which 90% are small and medium-sized companies), principally located in France’s rural areas. The industry employs 37,000 people directly, with 135,000 indirect jobs. It generates a turnover of 6.6bn€, with 6% of products exported. 85% of the total 1.2 million tons of charcuterie produced is pork-based, with two-thirds of French-reared pork processed. The main remit of the FICT is to represent the interests of the industry at various levels (national and EU administration, trade organizations) and also to develop international market share.