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ISSUE 03 CHANGE The Magazine of BNP Paribas Real Estate Germany 7 DIGITAL TRENDS Developments that will shape the future of the real estate sector 09 12 26 RESIDENTIAL INDUSTRIAL OFFICE ”Be part of the community!“ Data centres: Frankfurt BIM & timber construction Digital applications in residential set to remain Germany’s The perfect symbiosis developments internet capital of digital & sustainable ANOTHER STRING TO HER BOW MAKING SURE THE FIGURES ADD UP Normally at home in online marketing, Our research team in Hamburg beavers away behind the scenes Marina Vogt is happy to take time out from to come up with all the facts and figures for the front line. her virtual world to conduct interviews, carry out research and write articles for our print magazine that are sure to inspire you. SPECIAL GUEST When he is not being interviewed by us, Dr. Chris Richter is in the business of networking and linking up urban developments with innovative app solutions from his company, Animus. TEAMWORK HOW DID THIS ISSUE OF [ CHANGE ] COME ABOUT? AS ALWAYS – WITH A GREAT DEAL OF KNOW-HOW AND A FASCINATION FOR THE REAL ESTATE WORLD OF TOMORROW. TREND-SETTER Marcel Sedlák, CEO of HB Reavis, has set his sights on creating the most state-of-the-art building providing the ultimate in employee satisfaction. LOGISTICS GOES WELL-BEING Well-being at work – Christina Deuß from Prologis presents the first logistics property in Germany to be certified in accordance with the Well Building Standard®. FROM BERLIN TO MUNICH With the help of our colleagues, partners and customers, we seek and find interesting topics around Germany that will be new to you. 03 EDITORIAL The coronavirus pandemic maintains its grip on the world, forcing many companies and sectors of industry to rethink their daily work, and in some instances their business T models, from one day to the next. This situation is leading to a widespread increase in digitisation, in the form of mobile working, online conferences or delivery models, for example. Accordingly, the third issue of our [CHANGE] magazine focuses on the topic of digital transformation. In addition to innovative examples of best practice, such as DSTRCT.Berlin and the Timber Office in Ham- Marcus Zorn burg, we show you which technologies are being introduced into the CEO (as of 1 January 2021), real estate sector, explain why data centres are growing in importance BNP Paribas Real Estate Germany and present a number of other interesting features that prove the real estate sector to be more digital than many of us might suspect. Further trends are also to be observed: There are apps that can transform residential districts into net- “Increasing digitisation, sus- worked and resource-saving communities, for example, and the logistics sector is adopting sustainable tainability and mobile working – practices which benefit both the environment and employees’ well-being. trends that have been observable Come with us on a tour of diverse projects all over Germany. I hope you will enjoy reading this issue! for some time now are coming increasingly to the fore against the backdrop of Covid-19.” Photographs: ANIMUS, Prologis Germany Management GmbH, HB Reavis Photographs: ANIMUS, Prologis BNP Paribas Real Estate Germany Magazine 03 04 14 09 CONTENT 06 23 34 TRENDS RETAIL OFFICE 7 digital trends Retail and the lockdown Safe working spaces in the real estate industry Focussed on digitisation? Tomorrow’s work environments 09 26 36 RESIDENTIAL OFFICE QUARTER MANAGEMENT “Be part of the community!” BIM & timber construction Customer relations Digital applications in residential The perfect symbiosis in the time of coronavirus developments of digital & sustainable Social Media in Überseequartier North 12 28 INDUSTRIAL HOTEL 38 Data centres: Frankfurt set to remain Smart hotels MIXED REALITY Germany’s internet capital The hotel experience of the future? Holomeetings The new dimension in communication 14 30 OFFICE LOGISTICS 40 Smart technology & well-being WELL Building Standard OFFICE DSTRCT.BERLIN for enhanced well-being Logistics also championing Working from home at the workplace sustainability & well-being Stopgap solution or here to stay? 17 32 42 PERSPECTIVES FACTS & FIGURES OFFICE Picture series: Real estate Good to know: The headquarters of tomorrow in a changing world Prologis Germany Management GmbH, Steelcase Prologis Digitisation Still a must-have? Visualisations / photographs: INTERBODEN Gruppe, HB Reavis, Robotise GmbH, // Content // 05 30 28 IMPRINT Publisher, Copyright and Editor BNP Paribas Real Estate Holding GmbH Creative Direction & Design KD1 Designagentur, Cologne Cover Illustration Petra Dufkova / Die Illustratoren Corinna Hein GmbH Copyediting Gary Cox, Essen 34 Prologis Germany Management GmbH, Steelcase Prologis Visualisations / photographs: INTERBODEN Gruppe, HB Reavis, Robotise GmbH, BNP Paribas Real Estate Germany Magazine 03 06 // TRENDS // 7 BLOCKCHAIN A blockchain is a decentralised database DIGITAL which enables any transaction without re- quiring an intermediary. The best-known example of a blockchain is the crypto-curren- cy Bitcoin. The performed transactions are TRENDS IN THE entered in encrypted and compressed form in a continually growing list. Each transaction constitutes a block which is provided with a hash – a digital fingerprint. Each block addi- tionally contains the preceding block’s hash. REAL ESTATE The individual transaction blocks are thus interlinked, forming a blockchain. The compelling feature of a blockchain is that it enables so-called ‘smart contracts’. INDUSTRY These are intelligent contracts which are generated automatically when a certain event occurs. This means that a lease agreement Many people may can be concluded when a tenant enters an apartment, for example, without you having consider real estate to to be on site. be less innovative than Property investments can also be effected via blockchain. The prop-tech platform Exporo other sectors of industry issued token-based bonds on the Ethereum and to be lagging behind blockchain for the first time in 2019, for example. in some areas. A closer look shows that much is afoot in this field, how- ever. These seven trends are shaping the present and future face of the property world. Visualisations / photographs: HENADZ - stock.adobe.com, HB Reavis // 7 digital trends in the real estate industry // 07 ARTIFICIAL INTELLIGENCE (AI) Many of us already use artificial intelligence in our everyday lives without noticing it. When we have songs or films recommended to us by streaming services or navigate to a certain location, for example. Artificial BUILDING INFORMATION intelligence spans a range of different disciplines, such as machine learning, deep learning and natural language MODELING (BIM) processing. Put simply, AI is an algorithm which operates along similar lines to human thought processes. Building information modeling involves the use of Identifying energy-saving potential and learning software designed to optimise the planning, construc- comfort preferences: AI in the DSTRCT.BERLIN tion and management of a property. The full scope of development – page 14 data from all parties involved – from investors through engineers and architects to the subsequent property managers – is collected, combined and modelled in the BIM software. BIM can visualise the timeline, reflect the costs of a project, take life-cycle aspects into con- sideration and also take account of building usages. As such, building information modeling represents an ideal method for the entire property cycle. Read about the specific application of BIM in the Timber Office development on page 26 While BIM cannot pre- BIG DATA vent errors, problems The term ‘big data’ refers to large collections of data which are generally unstructured and beyond the can be recognised much capacities of conventional IT infrastructures and methods. The term is also associated with the tech- earlier with the aid of nology which helps to process and analyse these vast (unstructured) volumes of data. There are also nu- BIM software. merous ways in which big data can be used in the field of real estate. It can help to optimise maintenance, to assess investments more accurately and to improve internal analyses and reporting. BNP Paribas Real Estate Germany Magazine 03 08 VIRTUAL REALITY In the real estate Virtual reality (VR) refers to the visualisation and perception of reality in a computer-generated, interactive, virtual environment. As virtual industry, VR is most reality is not constrained by physical laws, the scope for visualisation is boundless. VR goggles or special rooms (CAVE: Cave Automatic Virtual commonly used to Environment) are required in order to experience virtual reality. visualise developments. AUGMENTED REALITY The term ‘augmented reality’ (AR) refers to the computer-assisted enhancement of reality. AR enables all human senses to be addressed by way of imagery, sound and spatial perception by presenting additional virtual information via smart glasses, a display or a smartphone. AR can be used in the real estate industry to simulate design proposals, for example. This enables customers to see at a glance whether planned office furniture will actually fit into their new premises. Mixed reality technologies setting new benchmarks in customer INTERNET OF THINGS communication – page 38 In the Internet of things (IoT), everyday or industrial objects become smart objects which are able to communicate with one another. The technical Kaspars Grinvalds / basis for this

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