Ref. Ares(2014)2454575 - 24/07/2014
WORKSHOP – European Tourism Indicator System The results of the first pilot testing phase: exchanges of experiences
University of Cagliari Department of Economics and Business Studies Ass Prof Patrizia Modica
Bruxelles , 4 July 2014
Bruno Maia/Naturezafotos.org Bruno Maia/Naturezafotos.org Bruno Maia/Naturezafotos.org “Lost between Europe and Africa and belonging to nowhere. Belonging to nowhere, never having belonged to anywhere. To Spain and to the Arabs and the Phoenicians most. But as if it had never really had a fate. No fate. Left outside of time and history.” D.H. Lawrence, Sea and Sardinia, 1921
Tourist nights per month - 2013 180000 160000 140000 120000 100000 80000 60000 40000 20000 0
Cagliari Domus de Maria Muravera Pula Villasimus Tourists / Winter Summer 100 Residents (January) (August)
Cagliari 0,4 1,3 Domus de 0 101,9 Maria Muravera 0,1 108,7 Pula 0,3 37,2 Villasimius 0,1 147,9 Cagliari • 2 days
Domus de Maria • 5,65 days
Muravera • 7,65 days Average Pula • 4,63 days tourist • 104€ expenditure Villasimus • 6,47days
Average Data • 5,3 days Sustainability as a Journey
From GSTC to ETIS ETIS experience in Southern Sardinia
ETIS promotes: Continuous cooperation networking
Tourism Sustainable DATA tourism System Initiatives System ETIS experience in Southern Sardinia
ETIS promotes:
sustainability Visibility as communication sustainable destination Organisational and Management Issues
The KEY ROLE of the Destination Coordinator
Organisational and Management Issues
Complexity of the Destination
Restrict the level STRATEGY of implementation
ETIS experience in Southern Sardinia
The Key Role of the Destination Coordinator
•Step by step protocol •Stakeholder Network •Database platform
Complexity of the destination
•Restrict the level of implementation
Difficulties
•Different Stakeholder competencies and Managerial Systems •Percentage calculation •Indicators interpretation •Not available or not accessible data •The survey addressed to tourists and residents •Time for implementation
New stakeholder approach in Southern Sardinia
Forthcoming Actions