Ref. Ares(2014)2454575 - 24/07/2014 WORKSHOP – European Tourism Indicator System The results of the first pilot testing phase: exchanges of experiences University of Cagliari Department of Economics and Business Studies Ass Prof Patrizia Modica Bruxelles , 4 July 2014 Bruno Maia/Naturezafotos.org Bruno Maia/Naturezafotos.org Bruno Maia/Naturezafotos.org “Lost between Europe and Africa and belonging to nowhere. Belonging to nowhere, never having belonged to anywhere. To Spain and to the Arabs and the Phoenicians most. But as if it had never really had a fate. No fate. Left outside of time and history.” D.H. Lawrence, Sea and Sardinia, 1921 Tourist nights per month - 2013 180000 160000 140000 120000 100000 80000 60000 40000 20000 0 Cagliari Domus de Maria Muravera Pula Villasimus Tourists / Winter Summer 100 Residents (January) (August) Cagliari 0,4 1,3 Domus de 0 101,9 Maria Muravera 0,1 108,7 Pula 0,3 37,2 Villasimius 0,1 147,9 Cagliari • 2 days Domus de Maria • 5,65 days Muravera • 7,65 days Average Pula • 4,63 days tourist • 104€ expenditure Villasimus • 6,47days Average Data • 5,3 days Sustainability as a Journey From GSTC to ETIS ETIS experience in Southern Sardinia ETIS promotes: Continuous cooperation networking Tourism Sustainable DATA tourism System Initiatives System ETIS experience in Southern Sardinia ETIS promotes: sustainability Visibility as communication sustainable destination Organisational and Management Issues The KEY ROLE of the Destination Coordinator Organisational and Management Issues Complexity of the Destination Restrict the level STRATEGY of implementation ETIS experience in Southern Sardinia The Key Role of the Destination Coordinator •Step by step protocol •Stakeholder Network •Database platform Complexity of the destination •Restrict the level of implementation Difficulties •Different Stakeholder competencies and Managerial Systems •Percentage calculation •Indicators interpretation •Not available or not accessible data •The survey addressed to tourists and residents •Time for implementation New stakeholder approach in Southern Sardinia Forthcoming Actions .