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A Design of Bilingual Wechat Service Platform for Jingzhou Guan Gong Yi Yuan ISSN 1712-8358[Print] Cross-Cultural Communication ISSN 1923-6700[Online] Vol. 17, No. 2, 2021, pp. 41-49 www.cscanada.net DOI:10.3968/12191 www.cscanada.org Perpetuating Guan Gong Culture: A Design of Bilingual Wechat Service Platform for Jingzhou Guan Gong Yi Yuan XU Juan[a]; LEI Min[b],* [a]Wen Hua Senior High School, Suizhou, Hubei, China. Xu, J., & Lei, M. (2021). Perpetuating Guan Gong Culture: A Design [b]College of Arts and Sciences, Yangtze University, Jingzhou, Hubei, of Bilingual Wechat Service Platform for Jingzhou Guan Gong China. Yi Yuan. Cross-Cultural Communication, 17(2), 41-49. Available *Corresponding author. from: http//www.cscanada.net/index.php/ccc/article/view/12191 DOI: http://dx.doi.org/10.3968/12191 Received 21 April 2021; accepted 11 June 2021 Published online 26 June 2021 Abstract 1. INTRODUCTION Jingzhou Guan Gong Yi Yuan, as a landmark of local Jingzhou Guan Gong Yi Yuan, as one of the local tourism culture, built in 2016, is located in Jingzhou, landmark of Jingzhou, was finished in 2016, covering Hubei, with a total area of about 152,000 square meters. an area of about 152,000 square meters. Since then, it It opens a window to local traditional culture. In recent becomes the icon to promote traditional local culture years, Guan Gong culture has enjoyed scholars’ great spirit of “braveness and righteousness”. In recent years, concern, but most studies merely related Guan Gong’s the study of Guan Gong culture in China has increasingly life story to its cultural images as the God of Wealth, attracted more and more scholars’ attention. Historical Martial Arts, etc. few research suggest to facilitate and figure Guan Yu, as the embodiment of “loyalty、bravery accelerate bilingual travel service of Guan Gong culture. and benevolence”, has been popularly worshiping by In light of its urgent need for the public transmission, Chinese people from ancient time up to now . In recent this article aims to make a creative design of a Chinese- years, the fast development of mobile Internet and social English bilingual Wechat platform for the promotion media speed up the update and reformation of cultural of Guan Gong Culture. Results show that the layout of transmission where WeChat transmission increasingly Guan Gong Yi Yuan sightseeing service platform can be becomes the prevalent platform in purpose of local divided into four sections: the first one is booking tickets cultural communication. Guan Gong Yi Yuan, as one by which visitors can directly consult and book tickets of the windows for spreading classic Chu culture, is on the official account instead of sparing time on queuing composed of Guan Gong’s life stories exhibition halls, and fetching tickets at the ticket window; the second including God of Wealth, Wu sheng, and opera. By menu is a map guided navigation by which visitors can far it has not involved its detailed and systematic follow the route guide and make a free choice of their introduction to Guan Gong culture, less been put favorite scenic spots; the third function is to involve on the net-media platform. This article is to explore Guan’s spirit and culture in the reality show; the fourth and bring systematic and whole Guan Gong culture to is a bilingual explanation of Guan Gong’s life and deeds visitors all around the world, aiming to facilitate global together with his loyalty, folk images, etc.. By means of travellers’ well-known of Guan Gong culture. The highly this Wechat platform, visitors may have a bird view and informationized age offers us good opportunity to drive comprehensive and profound understanding of Guan and perpetuate traditional Chu Guan gong culture on the Gong Culture. It is contributed to spread and internalize net-information highway. By means of literature analysis, the essence of Guan Gong culture. text analysis, and field investigation, this article aims to Key words: Jing Zhou Guan Gong Culture; Design of design the WeChat platform for Guan Gong Yi Yuan in WeChat Service Platform; bilingual introduction terms of Wechat platform design of column and content 41 Copyright © Canadian Academy of Oriental and Occidental Culture Perpetuating Guan Gong Culture: A Design of Bilingual Wechat Service Platform for Jingzhou Guan Gong Yi Yuan of introducing the Loyalty Temple, Wu Sheng Temple, a long evolution in history. Loyalty has become the most Wealth Temple, and the Ancient Stage. prominent symbol in the image of Guan Gong and the most typical feature of Guan Gong culture. 2.2.2 Review of Guan Gong as a Wu Sheng 2. LITERATURE REVIEW In recent years, more and more scholars have paid close 2.1 Review of Wechat Serving platform of Tourist attention to the study of Guan Gong culture. However, the Attractions research on Guan Gong’s “Wu Sheng” culture is relatively Since 2011 when WeChat was launched as a new media insufficient. Guan Yu’s bravery as Kungfu Saint has won platform, it has undergone ten years’ development from a great reputation in the folk. simple micro portal to micro community and then micro Guan Gong’s cultural identity of “Wu” is mainly interaction (WEN, 2018). It integrates several basic reflected in three aspects of national identity, historical functions and adjusts the menu structure to provide rich identity, and cultural identity. The national political front-end applications and convenient back-end operation guidance is the dominant factor in the formation of Guan pages. At the same time, electronic maps and guides are Gong’s “Wu” culture (NIU, 2017). added, Online e-commerce and other functional module In 2017, foreign heavyweights and other heavyweights interfaces contributed to improving WeChat platform as actively participated in the first “Wu Sheng Cup” an emerging media transmission (Lin, 2019). Championship. This type of competition not only helps Foreign research traces the development of WeChat as the establishment of martial arts martial arts ethics, but a social media application in China, and analyzes its small- also promotes the transmission of Guan Gong culture group application in changing China’s social relationships and enhances its influence on Wushu Festival, which is due to its increasingly credible personal connections and Conducive to the permanent inheritance of Guan Gong’s opportunities for the larger online community (Eric, 2017) culture (MA, 2019). Although WeChat has a huge number of users in Asia, it In summary, although the study of Guan Gong’s is still not well known in Western countries (Montag, et., “Wu Sheng” culture is relatively in shortage, but the 2018). connotation of Guan Gong culture is constantly updated, In summary, in the past ten years or so, the and there will be an increasingly good development trend. introduction of attractions has had a big progress in terms 2.2.3 Review of Guan Gong as The God of Wealth of function module construction. It not only contains The phenomenon that Guan Yu was worshipped as the the most original attractions and introductions, but also God of Wealth showed its independent significance and includes multimedia presentations such as graphic pushes value as a cultural existence in terms of local cultural and 720 ° panoramas. Audio and video electronic guides composition, connotation and contemporary significance. explaining the human history of attractions can provide People’s worship of Guan Gong has fired a long history tourists with a more convenient travel experience for of incense, especially on grand and important occasions. inquiries and tours. Today, the Guan Gong Temple has been widely set down throughout the world, thus this cultural mark is of great 2.2 Review of Guan Gong Culture significance for spreading the national excellent culture, 2.2.1 Review of Guan Gong as a Loyal God weaving traditional spiritual bonds, realizing the functions For thousands of years, as the embodiment of “loyalty, of folk customs and customs, and even the development righteousness, benevolence and courage”, Guan Yu, a of cultural industries (PANG, 2012). historical figure, has been widely recognized among To sum up, Guan Gong culture has already formed in Chinese at home and abroad. The spirit of loyalty many fields where a unique and vivid picture of the mass and righteousness is the basis of the emergence and worship of God of Wealth buries its own connotation and development of Guan Gong’s culture. Guan Gong’s value. loyalty and righteousness conform to the traditional 2.2.4 Review of Guan Gong in Folk Drama virtues of China. Historically, Guan Gong is regarded as a Existing domestic data show that Guan Gong opera typical example of loyalty (BI, 2017) started on the theater stage in the Song Dynasty. The Therefore, Guan Gong’s loyalty, righteousness, famous dramatist Guan Hanqing’s Single Sword Go to benevolence and courage become the core spirit of Guan the Meeting opened the prelude to the series of Guan Gong Culture. It can be briefly interpreted as being Gong, which gradually enriched and developed into a loyal to the country, being righteous to friends, being complete system of Guan Gong drama, involving the benevolent to the world, and being brave to challenges plays, performances, music, makeup, and etc. There are and adventures (WANG, 1996). While foreign research complete and standardized Guanxi-specific systems (NIU, concerned was mostly limited to legends and stories about 2017). Guan Gong opera originates from historical facts, Guan Yu. its theme mainly comes from the life stories of Guan Yu, To sum up, the culture of Guan Gong has experienced the general of Shu state in the Three Kingdoms period, Copyright © Canadian Academy of Oriental and Occidental Culture 42 XU Juan; LEI Min (2021). Cross-Cultural Communication, 17(2), 41-49 and it is inseparable from the deification of Guan Yu in later generations (HUA, 2017) In summary, in the context of traditional Chinese culture and in the many narrative interactions with Guan Gong’s literature, Guan Gong’s drama has become a distinguished detached faction with its increasingly perfect aesthetic creation and extensive aesthetic acceptance.
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