Grant Scholtz - parliament.ppt Page 1

sponsorship Grant Scholtz - parliament.ppt Page 2

AGENDA

1. Mafika Mkwanazi – PresidentoOf The south African ’s Cup Challenge Opens and provides a brief overview 2. Video – 7 Minutes duration Overview of the America’s Cup and the SA CHALLENGE 3. Capt Sarno – Managing Director of The South African America’s Cup Challenge The Spirit of Shosholoza 4. Grant Scholtz – Managing Director Saatchi & Saatchi Media exposure, facts about the America’s Cup 5. Wolfgang Jakob – CEO OF T-Systems South T-Systems involvement and the sponsorship 6. Capt Sarno Close the meeting 7. Questions and answers Grant Scholtz - parliament.ppt Page 3

sponsorship Grant Scholtz - parliament.ppt Page 4

The America’s Cup

• The oldest international sporting event – 1853 • Huge international sporting spectacle • 2,9 Billion Viewers worldwide in 2003, with huge growth • Governments realized economic benefits • Real ROI from sponsors (AC independent research) Grant Scholtz - parliament.ppt Page 5 Grant Scholtz - parliament.ppt Page 6

THE NEW AC FORMAT

• More than 120 races will be extensively covered by the media over the next two and a half year period. • 2005 o 1 in ; 1 ; 1 in Trapani, • 2006 o 2 in Valencia, 1 special event, venue to be announced • 2007 o Valencia, April, May – June, July Grant Scholtz - parliament.ppt Page 7

The South African Challenge Grant Scholtz - parliament.ppt Page 8

Vision

To launch a South African Challenge for the celebrated America’s Cup, with a team of sportsmen that reflect ’s cultural diversity and in doing so enrich our nation through skills and business development.

Grant Scholtz - parliament.ppt Page 9

Team Shosholoza Going Forward – The Timeline to 2007

January – April 2004 May – October 2005 Training yacht Shosholoza launched at V&A Waterfront 19th May, official launch of RSA 83 in Valencia, Official presentation of the Challenge to the media Race in Louis Vuitton Acts 4-9 on overseas circuit Crew selection and initial training in Spain, Sweden and Italy Official appointment of naval architect Jason Ker November 2005 – March 2006 May – August 2004 Crew training in Cape Town Crew training in Cape Town April 2006 September – October 2004 Launch of final race yacht in Cape Town Successful participation in pre-regattas, Louis Vuitton Act 1 and Valencia Louis Vuitton Acts 2 and 3 May – October 2006 Participating in pre-regattas on overseas circuit November 2004 – April 2005 Construction of first new yacht starts April – June 2007 Crew training in Cape Town Valencia, Spain T-Systems sponsorship announced challenger selection series Launch event 25 February 32nd America’s Cup Match. April 2005 23 April, first new Racing Yacht to be revealed in Cape Town Grant Scholtz - parliament.ppt Page 10

Izivunguvungu Development Sailing School

• Started in 1998, funded by MSC in association with the SA Navy, headed by Ian Ainsly, 3 times South African Olympic sailor • To introduce sailing to underprivileged people and equip them to become the best in their field • It is also used as a “feeder” for crew selection to Shosholoza Grant Scholtz - parliament.ppt Page 11

National (SA) Publicity Generated

MARCH 2004 – FEB 2005 • Total Value R 8 120 337

– Press R 4 596 932 – Television/Radio R 3 523 405

• The internet is not measured

Measured by Newsclip Grant Scholtz - parliament.ppt Page 12

Broadcast only

R 1,600,000 R 1,400,000 R 1,200,000 1st Quarter 2004 R 1,000,000 2nd Quarter 2004 R 800,000 3rd Quarter 2004 R 600,000 4th Quarter 2004 R 400,000 1st Quarter 2005 R 200,000 R 0 Quart Grant Scholtz - parliament.ppt Page 13

Print only

R 1 ,60 0,0 R 1 00 ,40 0,0 R 1 00 ,20 0,0 1st Quarter 2004 R 1 00 ,00 0,0 2nd quarter 2004 R 00 80 3./04 0,0 3rd quarter 2004 R 00 60 0,0 4./04 4th quarter 2004 R 00 1./05 40 0,0 1st quarter 2005 R 00 20 0,0 1./04 2./04 00

R 0

Quart Grant Scholtz - parliament.ppt Page 14

Main TV Station Shares

SABC1 SABC3 16% 27% 16% etv

41% SABC2 Grant Scholtz - parliament.ppt Page 15

International Media Activity

• Not measured at this point. There is however, tremendous interest in the South African campaign, with coverage on all major international broadcast networks and press. The next page only details some of the publicity we are aware of • At this point measurement is reliant on feedback from the media – with copies of material published. • The international media see it as a demonstration of the “new spirit of co-operation” in South Africa Grant Scholtz - parliament.ppt Page 16

INTERNATIONAL MEDIA ACTIVITY Television 2004 Short features/Documentaries

• TVNZ - August • Spanish National TV - September • Transworld Sport - September • Valencia TV - September • French Channel 1 - September • APP Broadcast - London • TVNZ New Zealand TV - September • Digby Fox Productions - London • Swiss TV (German) - September • RAI Television - Rome • Swiss TV (French) - September • BBC - October • German TV - September • Sea Master Sailing Series - October • Italian Sailing Channel - October • Image World (AC management) - Supersport - worldwide • French National TV Channel 1 - October • Spanish National TV - October • Sea Master Sailing Series - Supersport - worldwide • Valencia TV - October • German TV - October • French regional TV (Marseille) - September • Swiss TV (German)- October • TVE Barcelona TV Grant Scholtz - parliament.ppt Page 17

INTERNATIONAL MEDIA ACTIVITY Television 2005 Short features/Documentaries

• Bloomberg TV - Italy • CNN - February (to be screened March 20, 23, 24) • Motorsports Unlimited TV Chicago - April screening • Australian TV - March SABC 3 and Australian TV - July screening • French TV - March Channel still to be announced. • Transworld Sport - April • CNN - New York - Pending • CBS - 60 minutes - New York - Pending • ABC News - New York - pending • Spanish National TV - May in pipeline Grant Scholtz - parliament.ppt Page 18

INTERNATIONAL MEDIA ACTIVITY Newspapers

La Gazzetta dello Sport - Italy - continuous Tages Anzeiger, Zurich - Jan 2005 The Times of London - Oct 2004 - ongoing The New York Times - Jan 2005 The New Zealand Herald - Oct 2004 - ongoing The Guardian London - Feb 2005 El Periodico - Barcelona - Oct 2004 The Observor London - Feb 2005 Frankfurter Allgemeine - Oct 2004 - ongoing Chicago Tribune - March 2005 Toronto Globe - Oct 2004 SF DRS Swiss national sports paper, Zurich - ongoing Las Provincias, Valencia - ongoing Bloomberg Financial news agency - syndicated story to clients Grant Scholtz - parliament.ppt Page 19

INTERNATIONALMEDIA ACTIVITY Radio and web 2004/2005

RADIO WEBSITES

BBC www.cupinfo.com www.sailinganarchy.com French www.bangthesailor.com ItalianZealand www.thedailysail.com Swiss La Gazzetta dello Sport website Spanish www.smoothsailing.com www.iafrica.com The Media Line - American News Agency - www.cupineurope.com Broadcast to over 20 states in www.bloomberg.com the US through USA Radio Network. www.media24 Canadian Broadcast Corporation Grant Scholtz - parliament.ppt Page 20

INTERNATIONALMEDIA ACTIVITY Magazines

2004 Yachting World Seahorse Magazine Mer&Bateaux German Yacht magazine Mainsail Magazine - Italy Pronautika - Valencia Navegar - Barcelona Sail Magazine Grant Scholtz - parliament.ppt Page 21

What the media had to say…

This quote reflects the sentiment

There’s something special about Shosholoza. An early sentimental favourite in Marseille and Valencia for the first three 2004 Louis Vuitton Acts, the South African team launched by Captain Salvatore Sarno surprised the America’s Cup community. Cheered by both spectators and competitors, their refreshing approach and their astounding spirit earned tremendous popular support.

“ Grant Scholtz - parliament.ppt Page 22

Overview of publicity

• Great coverage in general press, “human interest” factor high, not just sports coverage • Daily newspapers, characterized by full colour coverage • Wide demographic coverage, from Sunday Times and Sowetan to Sports Illustrated and television news Grant Scholtz - parliament.ppt Page 23 Grant Scholtz - parliament.ppt Page 24 Grant Scholtz - parliament.ppt Page 25 Grant Scholtz - parliament.ppt Page 26 Grant Scholtz - parliament.ppt Page 27 Grant Scholtz - parliament.ppt Page 28

Shosholoza in Marseille 1- 09 - 04 (released by the AC media centre) Grant Scholtz - parliament.ppt Page 29 Grant Scholtz - parliament.ppt Page 30 Grant Scholtz - parliament.ppt Page 31

In Summary

• The Shosholoza campaign is proof of the optimism and passion that has manifest itself in South Africa. • It is proof that we can take on the best in the world at the highest technological level • It is a campaign with the magnitude and publicity value and coverage, both national and international, rarely seen • It is also the only representative national team participating in the America’s Cup Grant Scholtz - parliament.ppt Page 32 Grant Scholtz - parliament.ppt Page 33 Grant Scholtz - parliament.ppt Page 34 Grant Scholtz - parliament.ppt Page 35 Grant Scholtz - parliament.ppt Page 36 Grant Scholtz - parliament.ppt Page 37 Grant Scholtz - parliament.ppt Page 38 Grant Scholtz - parliament.ppt Page 39 Grant Scholtz - parliament.ppt Page 40 Grant Scholtz - parliament.ppt Page 41