In-flight Magazine for Pacific Coastal Airlines BOOMING Vancouver Island construction on the rise TASTY BUILDING THE FUTURE KELOWNA Aboriginal training and mentoring Farmers’ delights June /July 2014 | Volume 8 | Number 3 NEW PRICE ED HANDJA Personal Real Estate Corporation & SHELLEY MCKAY Your BC Oceanfront Team Specializing in Unique Coastal Real Estate in British Columbia Ed 250.287.0011 • Shelley 250.830.4435 Toll Free 800.563.7322 [email protected] [email protected] Great Choices for Recreational Use & Year-round Living • www.bcoceanfront.com • Great Choices for Recreational Use & Year-round Living • www.bcoceanfront.com Use & Year-round • Great Choices for Recreational Living • www.bcoceanfront.com Use & Year-round Great Choices for Recreational West Coast Vancouver Island: Three 10 acre Kyuquot Sound, Walters Cove: Premier shing Sonora Island Oceanfront: This one has it all - oceanfront properties next to the Broken Island and outdoor recreation from this west coast 3 acre property with 400ft low-bank oceanfront, Marine Group. 275ft – 555ft of low bank beach Vancouver Island community. 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Discovery Islands. $399,000 Great Choices for Recreational Use & Year-round Living • www.bcoceanfront.com • Great Choices for Recreational Use & Year-round Living • www.bcoceanfront.com • Great Choices for Recreational Use & Year-round Living • www.bcoceanfront.com Great Choices for Recreational Use & Year-round www.bcoceanfront.com Contents Pacific Coastal Airlines’ Inflight Magazine June/July 2014 | Volume 8 | Number 3 FEATURES 5 NOD TO BC FISHING INDUSTRY Tales of the tail art 6 THE FUTURE LIVES HERE Aboriginal training and mentoring program thrives 10 TASTY KELOWNA Exploring lavender, honey and cheese farms 12 CELEBRATION! Aboriginal Cultural Festival 14 CONSTRUCTION BOOM Brian Kieran reports on this fast growing VI sector 16 ADVENTURE CALLING On the Gold Rush Trail 18 IN TUNE International choral event in PR 22 Q&A Brock Macdonald, CEO, Recycling Council of BC DEPARTMENTS 4 UP FRONT President’s message; Meet a PCA employee 20 BC BUSINESS ROUNDUP News from around the province Cover: Promontory Condominium Project Photo: John van den Hengel Editor Advertising Susan Lundy Patty Doering [email protected] Anne Marie Rindt Assistant Editor Graphic Design Danica Lundy Lily Chan Michelle Gjerde Group Publisher Penny Sakamoto [email protected] Published by Black Press Director, Advertising Sales 818 Broughton Street Oliver Sommer Victoria, BC V8W 1E4 [email protected] www.blackpress.ca Phone 250-381-3484 Fax 250-386-2624 SOAR magazine is published six times per year and is distributed on all Pacic Coastal Airlines ights. e points of view or opinions expressed herein are those of the authors and do not necessarily reect the views of the publisher or Pacic Coastal Airlines. e contents of SOAR magazine are protected by copyright, including the designed advertising. Reproduction is prohibited without written consent of the publisher. June/July 2014 PACIFIC COASTAL AIRLINES 3 PRESIDENT’S MESSAGE Join us on the social media bandwagon Technology is rapidly changing the world, and We recently launched a promo code system the airline industry is no exception. It doesn’t that allows us to oer you some great discounts seem that long ago that the majority of our on future ights, and we will soon launch a new bookings came to us by a travel agent, or by phone website, providing easier access to information to one of our customer service agents. and improved customer experience. Today about 65 per cent of all of our seats are I encourage you to follow us on Twitter, booked directly o of our website, and nearly Facebook and Instagram or sign up to receive our 60 per cent of our website visits originate from monthly E-newsletter. a mobile device. e battle for customers in While these can never replace the level of the airline industry is now being waged on the personal interaction and service—which we are Internet, and this has forced a major shi in the so proud to deliver when you y with us—these way we reach our customers. social media applications are proving to be a great Where we once used traditional mediums way to keep in touch. We value what you have to like radio and print to reach our customers, we say, so let us know how we’re doing. now employ Search Engine Optimization (SEO) Quentin Smith techniques and Search Engine Marketing (SEM) campaigns, buoyed by social media platforms President, like Facebook and Twitter. Our ability to embrace Pacific Coastal Airlines change and adjust to it is key to our survival. OUR CONTRIBUTORS MEET A PACIFIC COASTAL EMPLOYEE Angela Cowan is a What do you like best about this job? Being nationally published poet and able to make a living out of exploring every award winning ction author, corner of our beautiful province. freelance journalist and feature writer Where is your job based? YVR airport’s south terminal Alyn Edwards has Where do you live? Mission, BC (I know, been a career journalist, what a commute!) PR consultant, freelance Do you have family? Who? My beautiful writer, and a partner at Peak wife, Emma— we are expecting our rst Communicators. child this autumn. And Billy, our cat. Where did you grow up? Abbotsford, BC Brian Kieran has worked for Name: JOEL BRAUN What are your hobbies outside of the job? several BC newspapers, taking Position: him from England to Qatar. IFR Pilot, currently transitioning Travelling—that’s part of what drew me He is also a communications from a First Ocer to a Captain position towards becoming a pilot. And working on our house (the “hobby” that ends up taking volunteer for the Pender Island Fire Department. Time with Pacific Coastal: 2.5 years most of my time and money…). AIRPORT & FERRY SERVICE | CITY TOURS | WHEELCHAIR VANS BIRCHBANK GOLF Located between Trail & Castlegar PRO SHOP 250.693.2255 Victoria’s Largest Multipurpose & Eco-friendly Fleet Committed to Your Service • Serving All of Vancouver Island • 24 Hour Service • 4 & 5 Passenger Cars & Vans • VIP Service Yellow • Seniors Discounts (with an account) ab TAXI SAVER PROGRAM www.birchbankgolf.com C Of Victoria 250-381-2222 4 SOAR June/July 2014 TALES OF THE TAILS Catching the big one: a nod to the fishing industry When the subject of tail art for Pacic into seine, gillnet, or troll sheries, which account for Coastal Airline’s planes came up, the company dierent congurations and equipment.