ULI Case Studies
June 2016 ULI Case Studies Mercantile Place QUICK FACTS Location Dallas, Texas Site size 3.3 acres Land uses Multifamily rental housing, restaurants, retail, underground parking, pool, spa, fitness center Keywords Adaptive use, historic preservation, office to apartment conversion, tax increment financing, urban redevelopment, restoration, public/private development, downtown housing Website www.mercantileplace.com Project address 1800 Main Street Dallas, Texas 75201 Developer/owner Forest City Residential Inc. 1800 Main Street, Suite 250 Dallas, Texas 75201 www.forestcity.net Mercantile Tower renovation architect BGO Architects—Pitts Design Studio The tallest structure in the Mercantile Place project, the iconic 31-story Mercantile Tower was converted from office Element Building architect space to apartment uses. Redevelopment involved the restoration of the historic clock tower and lighted weather spire Dimella Schaffer Architects at the top. BGO Architects—Pitts Design Studio PROJECT SUMMARY Continental Building renovation architect Merriman Associates Mercantile Place is a rental apartment community in downtown Dallas that Marley+Co Interior Design consists of four separate and diverse buildings with a total of 704 apart- Interviewees Brian Ratner, president, Forest City Texas Inc. ments. Two of the apartment buildings were converted from office buildings James Truitt, senior vice president, development, (one of which was historic), the third involved the renovation of a historic Forest City Texas Inc. Lisa Ratcliff, regional manager, Forest City building previously converted from office space, and the fourth is a new Enterprises 15-story apartment building. Though the buildings are located on three Karl Zavitkovsky, director, City of Dallas Office of Economic Development separate blocks, they share amenities and parking, and the four buildings Gary Pitts, senior associate, REES have been positioned and marketed together as one residential community.
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