New Faces and Places in Frankfurt

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EARLY RELEASE — ONLINE VERSION! | 13 October 2015 | Frankfurt Book Fair Preview Edition

Left to right: Juergen Boos, Director of the Frankfurt Book Fair; Goenawan Mohamad, Program Director of Indonesia Guest of Honor 2015; Laksmi Pamuntjak, author; Sapardi Djoko Damono, poet (Photo © National Committee Indonesia Guest of Honour Frankfurt Book Fair 2015 / Peter Hirth) New Faces and Places in Frankfurt Indonesia steps into the global publishing spotlight, while Frankfurt introduces new events, a new hall layout and more opportunities to connect with international publishing professionals. EDITORIAL / IMPRINT

Edward EDITORIAL: At Frankfurt, It’s Time for Nawotka the Superheroes of Publishing to Rise

By Edward Nawotka, media to build his charity, Pencils death in 1995. He transformed the Editor-in-Chief of Promise. In a few short years, organization from a minor UN Braun has helped build more than concern into a global force for here are some motivational 250 schools in disadvantaged, ru- change and is now credited with Tmantras that cash-happy, Sili- ral communities in Asia, Africa and raising the immunization rate of con Valley executives, life coaches Central America and continues to third-world children from 20% to and business gurus invoke all the open a new school every 90 hours. 80% — and as a result, saved 25 time: “Be a superhero!” “Work to Then there was Frederick Nd- million children from famine, dis- change the world!” “Put purpose abaramiye, a Rwandan man, who ease and death. If Grant isn’t a su- tin by continuing to publish gay before profits!” lost both his hands in 1988 in the perhero, I don’t know who is. YA fiction; or Arevik Ashkharoyan, But what does this really mean? aftermath of the Rwandan geno- While these amazing stories who launched the first Armenian Are these merely idealistic bro- cide. He made it his life’s mis- came to me through books, it led literary agency to bring her coun- mides? Vapid inspirational plati- sion to help and change the lives me to ask, if we publish books trymen to the world literary stage; tudes? Is it really possible to be a of other disabled individuals like about superheroes, who are the or Gulnar Hajo and Samer al-Kadri superhero? himself. Frederick: A Story of superheroes publishing books? of the Syrian children’s book pub- Looking for an answer to this Boundless Hope describes how he The ones who are looking to lisher Bright Fingers, who after question, I naturally turned to went on to open his own school, change the world and put purpose being exiled to Turkey, relaunched books and found examples of three which has taught more than 500 before profit? their company and opened an Ara- true-life superheroes — not the disabled adults and children ev- When I come to Frankfurt, bic-language bookstore in Istanbul caped variety, mind you — that I erything from computer skills to these are the people I want to to give refugees something good met through new biographies that how to make traditional Rwandan meet. They might be the Ukrainian to read. I read in 2015. handicrafts. and Greek publishers who, despite Yes, the superheroes are all The first was Adam Braun, But it was Adam Fifield’s biog- war and severe economic melt- around us and not just between whose memoir, The Promise of a raphy of James P. Grant, A Mighty down respectively, still manage to the pages of books. To find them, Pencil, explains how, as a 20-some- Purpose, that moved me most. showcase their countries’ cultural just ask around. They may not be thing, burnt-out on the culture of Grant served as executive direc- creations; or Irina Balakhonova of wearing capes, but they are super- Wall Street, he marshaled social tor of UNICEF from 1980 until his Russia’s Samokat, who defied Pu- heroes all the same. •

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PUBLISHER: CONTRIBUTORS: Hannah Johnson Paula Gantz Silja Hakulinen EDITOR-IN-CHIEF: Randy Petway Edward Nawotka Olivia Snaije Your Daily Dose of Tiia Strandén MANAGING EDITOR: Global Inspiration Andrew Wilkins CONNECT ONLINE: publishingperspectives.com BUSINESS DEVELOPMENT: Facebook /pubperspectives To get PUBLISHING PERSPECTIVES in Erin L. Cox Twitter @pubperspectives your inbox every day, subscribe at: PHOTOGRAPHY: 17 Battery Place, Suite 906 Johannes Minkus New York, NY 10004 publishingperspectives.com/subscribe DISTRIBUTION: Frank & Petra Hörnig

2 PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2015

THE MARKETS: GLOBAL PUBLISHING SUMMIT

7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit

The Markets Summit isn’t just about sitting back and absorbing information. It’s about actively discussing business opportunities with international experts from seven markets. By Edward Nawotka

USA: What Does Digital China CEO Mingling Hou, who through a rapid growth period. publishing industry,” says Eric 1 Publishing 2.0 Look Like? will share the secrets of success- The turnover in 2013 was about Yang, CEO of Random House Ko- “Digital strategy is now busi- ful partnerships alongside repre- 48.1 million euros, which repre- rea, has given a strong boost to the ness strategy,” says Dan Nigloschy sentatives from SAPPRFT, China sented a strong rise of 16.7% from education sector, which has found of codeMantra. Now that we’re en- Publishing Group, China Children’s 2012.” Bata will be joined by Haidar significant success in producing tering this new phase of develop- Press and Publication, Shanghai Bagir and Sari Meutia of the Mizen English-language learning materi- ment, what should we expect and Translation Publishing House, Tra- Group, John McGlynn of the Lon- als, many of which are being used how should companies respond? jectory and Beijing Ingenta Digital tar Foundation, and several others. throughout the rest of Asia. “The Should we, for example, apply Publishing Technology Limited. strength of education publishing more data analysis? Neil Balthas- Turkey: Why is Turkey a is no surprise,” says Tan, who will er of Intellogo has some ideas and Germany: What Can We 5 Lynchpin in Today’s Global offer her insights into the Korean will be on hand to answer your 3 Learn from Europe’s Most Publishing Marketplace? market alongside representatives questions. What does it mean to Resilient Book Market? Turkey is at a cultural cross- from iPortfolio, Y Factory, English evolve or “pivot”? You’ll be able to Germany’s business informa- roads, both literally and figura- Egg, the Research Institute for ask Ralph Lazaro, Vice President, tion publishers saw an annual tively. It straddles Europe and Asia, Content Strategy, Language World Digital Products Group at Find- turnover of 3.25 billion euros in and, through its Islamic heritage, Co. and others. away, a company that transformed 2014. In this mature market that has close ties to Middle Eastern itself into a powerful audiobook is home to major players in STM culture. This gives the publishers Mexico: Why is Mexico the platform. And, finally, what is- in and professional publishing — like a strong advantage in doing busi- 7 Hottest Spanish Market? novation when it concerns tra- Springer and C.H. Beck — the key ness with most of the major re- Historically, the global Span- ditional publishing? Dominique to success is a customer-focused, gions of the world. Around 45-55% ish-language markets have been Raccah, publisher of Sourcebooks, innovative approach to content of the books in the Turkish market dominated by Spain. But the coun- knows — she set up an innovation creation and distribution. David are translations. try’s publishing industry is still re- fund at her company. Chantal Res- Best, a publishing consultant with “That number continues to rise covering from the 2008 economic tivo-Alessi, Chief Digital Officer Kirchner + Robrecht, and Niels year on year, which makes Tur- crisis. Today, attention has shift- and EVP, International for Harp- Peter Thomas, Managing Direc- key a very good market to invest ed to Mexico, the most populous erCollins Publishers will share her tor of Springer Fachmedien, will [in] for foreign publishers,” says Spanish-language market in the first-hand experience forging dig- share their analysis and vision for literary agent Nermin Mollaoğ- world. With its proximity to both ital partnerships and direct sales Europe’s most dominant and re- lu, who will be featured alongside the United States, which is trans- channels with domestic and inter- silient market. They’ll be joined by Metin Celâl of Parantez Publish- ferring best practices and tech- national partners. colleagues from the B2B informa- ing, Mehmed Ali Çalışkan of online nology, as well as the markets of tion market (Bernd Adam of Deut- bookseller Libronet/babil.com, Latin America, Mexico is in a good China: How Can You sche Fachpresse), ebook sales and Banu Ünal of children’s publisher position to take advantage of both. 2 Establish a Foothold in distribution (Jens Klingelhöfer of Günışığı Kitaplığı, and others. With “In 2014, [book] sales estimates this Publishing Superpower? Bookwire), STM publishing (Maria “a large, young population [and] a [from] the private sector are ap- As the International Publish- Scholtz of Govi Verlag) and others. dynamic and fast-growing econo- proximately 607 million euros, 87% ers Association has reported, the my,” says Emrah Özprinçci, MD of coming from the trade market,” Chinese book market (print and Indonesia: Why Is Oxford University Press, Turkey, says José Ignacio Echeverria, CEO digital) is valued at $24 billion and 4 Frankfurt’s 2015 Guest of “the payoff can be huge.” of the National Chamber of Mexi- will continue to grow. For foreign Honor a Promising Partner? can Publishers. publishers looking to enter the With more than 250 million Korea: How Did Korea Both Nubia Macías, CEO of market, one key statistic to know people, Indonesia is among the 6 Become an Educational North and Central America for is that Chinese publishers buy the most populous countries on earth, Publishing Powerhouse? Grupo Planeta, and José Carreño rights for over 16,600 titles from but it is also one that few outsiders When Koreans are referring Carlón, CEO of Fondo de Cultura other countries each year. And know much about. But with eco- to ebooks, they really mean “app Económica, are helping build Mex- for those even more ambitious, nomic growth pegged at over 6% books” — fully interactive, multi- ico’s robust rights marketplace, perhaps looking to establish their annually, this archipelago of some media digital books. “Their version and will be on hand for conver- own business there, a joint venture 17,000 islands should be central to of ‘ebooks’ are far more advanced sations. Others offering insight with a local partner is required. any publisher’s expansion plans. and better thought-out than any- include Random House Mexico’s Egmont China, Hachette-Phoenix “The book market in Indonesia thing else out there,” says Teri CEO Roberto Banchik Rothschild, and Macmillan Century are three has prominent potential,” says Tan, international correspondent Sexto Piso co-founder Eduardo examples of such joint ventures, Wandi S. Brata, CEO of Gramedia, for Publishers Weekly. This, cou- Rabassa, and consultants Javier and all “have been performing very the country’s top publishing con- pled with the “Asian emphasis on Celaya of Dosdoce and Jaime Ivan differently,” notes former Egmont glomerate. “The market is going education that is mirrored in the Hurtado of Hipertexto. •

4 PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2015 THE MARKETS: GLOBAL PUBLISHING SUMMIT

Frankfurt’s New Flagship Event Focuses on International Connections

The Frankfurt Book Fair is the ultimate event THE MARKETS: for international publishing, and the Fair’s GLOBAL PUBLISHING newest summit aims to concentrate more global PP Readers: SUMMIT Exclusive 20% networking into one room. By Erin L. Cox October 13, 2015 discount on tickets at the Frankfurt Book Fair’s to The Markets Business Club, Hall 4.0

s technology allows us to nance in scientific and business The seven markets for your Abuild bridges to new markets information publishing, reflect on international business: around the world, publishers and growing opportunities in Mexi- Register with discount code service providers have increas- co and Turkey, and provide a full 2015BC_SUB_PblPers20OFF CHINA ing opportunities to expand their picture of Indonesia’s publishing International partnerships business internationally. In order market. themarkets2015.com and joint ventures to make the most of the oppor- “The conference schedule is tunities in these new markets, we laid out with different segments GERMANY must first understand the local de- — analysis, visionary, and player — Business Information mographics and desires. for each market so attendees can This year, Publishing Perspec- schedule their day according to INDONESIA tives and the Frankfurt Book Fair their interests and to enable de- Market overview have partnered to bring you The velopment of a maximum number forged in person, one goal of The Markets: Global Publishing Sum- of valuable contacts for each par- Markets is to create as much face- MEXICO mit, a new event that reflects the ticipant,” said Holger Volland, Vice to-face interaction among attend- Trade publishing changing face of publishing and President of Conferences and Cre- ees and speakers as possible. seeks to provide the global con- ative Industries for the Frankfurt “The Markets appeals to every SOUTH KOREA nections and insight that you need. Book Fair. professional who wants to extend Education and children’s Taking place on Tuesday, October Speakers will break down the his or her business internationally,” 13 in the Frankfurt Business Club sales and publishing data to pro- said Volland. “The Markets will be TURKEY as the lead-up event to the Book vide a richer understanding of like the UN for publishing.” Trade publishing Fair, The Markets will journey to each market and forecast future Holger Volland and I will be China to discuss international trends. Throughout the day, at- co-hosting the event. We would USA partnerships and joint ventures, tendees will have ample oppor- love to hear your questions leading Digital publishing and explore digital innovation in the tunities to meet and discuss their up to The Markets and throughout innovation United States, study South Korea’s business directly with publishing the day at the event, using the education and children’s publish- leaders from each of the markets. hashtag #themarkets2015. • themarkets2015.com ing, highlight Germany’s domi- Because relationships are better

PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2015 5 INTERNATIONAL RIGHTS DIRECTORS MEETING

Selling Rights into France: Oui, It’s Easier than You Think!

Literary Agents and Scouts Center at the Frankfurt Book Fair

The French are known to reject books others love book work, so you really need to be includes books translated from and buy books that others won’t — and turn convinced yourself.” Michel noted more than 40 different languages. that the Scandinavian publishers The points that Anne Michel them into bestsellers. By Olivia Snaije are particularly good at providing will present aim to show partic- translated samples. ipants that selling to France “is Anne-Solange Noble points out really possible. We can get very that the perception of France is “in enthusiastic about books com- t is said that France is not an Albin Michel’s foreign department. fact, objectively contradicted by ing from small countries, as well Ieasy market to license transla- “We were told by foreign rights the facts and figures which statis- as about books that are more tion rights into, that the French directors that we were unpredict- tically prove that the French edi- ‘difficult.’” are quite particular in their tastes. able, that we were the one Euro- torial market is actually extremely “France is a country where They have their own specifici- pean nation that totally eluded curious and open to the outside book lovers can thrive,” Byers em- ties such as a Rentrée Littéraire their predictions.” world ... ” phasizes. “This is largely thanks to (French literary season), numer- Michel will be demystifying Editions Plon-Perrin’s rights the tradition of direct author-pub- ous literary programs, practically France for agents and foreign director, Rebecca Byers, will be lisher relations and to the dynam- no literary agents — in short, that rights directors and giving tips on providing some essential facts ic network of booksellers. A pub- they’re different. This year’s Rights the do’s and don’ts when pitching and figures, such as that France’s lisher’s personal conviction and Directors Meeting aims to prove to French publishing houses in book market is the second largest enthusiasm for an author’s work that this is, in fact, wrong; that a talk called “How to convince a in Europe after Germany and the is easily shared with his or her France is — as the opening ses- French editor to buy a title.” fifth largest worldwide. That there contacts in the bookselling world sion is entitled — “easier than you “We are particular; we are a are 3,000 independent bookstores — the buzz starts there and word think.” nation that can make a huge best- in France compared to fewer than of mouth does the rest.” Introduced and moderated seller of an American and or Brit- 1,000 in the UK. And, to corrobo- The focus on French publishing by Gallimard’s rights director, ish book that is less popular in its rate Noble’s point: in 2014, France will only be intensifying with the Anne-Solange Noble, the discus- country of origin,” said Michel. published books translated from buildup towards 2017 when France sion will be an overview of how “We do have specificity — it’s more than 38 source languages, will be Frankfurt’s Guest of Honor. rights work in France, a country not that easy to grasp, but I will try ranging from Zulu to Azeri, from “Now is the time to start tight- where industry people joke about to give the audience a good sense Afrikaans to Thai. ening those links,” said Noble, “it the French kiss of death: if you sell of what we really need. For exam- While the Anglo-American takes a good two years to get a The digital future is uncertain, but don’t let paper hold you down. Unfold your potential and bring your content to life with a tailored solution from our full spectrum a book to France, chances are you ple, we are not so much into hype. world translates 2.8% of its pro- book translated and published!” • of extensible software and industry services. Visit Publishing Technology in Hall 4.2 (L35) and Hall 6.2 (B28) to learn how we can transform your business. won’t be able to sell it anywhere Of course, like everyone else, we duction, said Noble, France actu- else, and if you’ve sold it every- want the big book, but we are less ally translates around 18% of it. Of where else, chances are you won’t impressionable and susceptible to those translations, the leading lan- be able to sell it to France. hype. Also, I won’t buy something guage is English, but there is still “When I first began in publish- if I can’t read it. Even if I have very room for many other languages ing, I thought this was an odd no- good reader’s reports, I need to be and not just German, Spanish, Ital- The 29th Annual Rights Directors tion, but then I realized there was able to read at least ten pages of a ian or Swedish. The Gallimard “Du Meeting takes place on Tuesday, some truth to it,” said Anne Michel, book. The market is too hard. You Monde Entier” series, for example, October 13, 14:00-17:00 p.m. in Hall an editor and the head of publisher have to fight so much to make a highlights world literature and 4.2, Dimension. @publishingtech publishingtechnology.com/frankfurt

6 PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2015 BUSINESS EVENTS & CONNECTIONS

Can’t-Miss Events at the 2015 Business Club

The Business Club at the Frankfurt Book Fair offers some of the most dynamic speakers and discussions, and the opportunity to network with movers and shakers. The Business Club is located in the Foyer of Hall 4.0.

DAILY THURSDAY, OCTOBER 15 FRIDAY OCTOBER 16

ASK THE EXPERT: ONE-TO-ONE CONSULTING KEN FOLLETT’S THE PILLARS OF THE EARTH: WHERE IS THE BUSINESS? GRAPHIC NOVELS 9:30–11:00 a.m. and 4:00-5:00 p.m. FROM THE NOVEL TO A GAME AND COMICS The Business Club offers daily opportunities 10:00–11:00 a.m. 8:30–9:30 a.m. to ask direct, specific questions to some of the The UK superstar author, Ken Follett, shares the Experts share their outlook for graphic novels, world’s top publishing consultants. experience of having his global bestselling novel comics, and manga across the world, including turned into a video game. Indonesia, Germany and Spain. WEDNESDAY, OCTOBER 14 HUG THE ALIEN: HARDCORE BOOK FANS GROUP THERAPY FOR ENTREPRENEURS CEO TALK: ARNAUD NOURRY 3:00–3:45 p.m. 12:00–12:45 p.m. 2:00-3:00 p.m. Two experts from the UK, Michael Bhaskar of American publishing guru Richard Nash plays Sure to be one of the most talked-about events Canelo and Naomi Bacon of Pan Macmillan, dis- therapist in this session where entrepreneurs at the Fair, this year in the hot seat is Hachette cuss the importance of fans and how to best en- will openly discuss the challenges of launching Livre’s Arnaud Nourry, who will be queried by a gage with them through digital and social media. and sustaining a new publishing business. panel of trade magazine editors. DIGITAL TRANSFORMATION IS JUST GETTING CAPITALIZING ON DIGITAL DISRUPTION: CASE SPEED-DATING: STARTUP CLUB OF THE GER- STARTED! STUDIES MAN PUBLISHERS AND BOOKSELLERS ASSN. 4:00–4:30 p.m. 2:00–2:30 p.m. 4:00–5:00 p.m. Nico Lumma, Managing Partner and COO of Igor Smirnoff, Chief Commercial Office for Press- Get to know Germany’s up-and-coming technol- Next Media Accelerator, discusses the state of Reader, talks about how this Canadian company ogists and startups in this session, which will be digital innovation in Germany and sees a fasci- has upended the distribution of digital newspa- a round-robin pairings for pitches. nating future ahead. pers and magazines.

The digital future is uncertain, but don’t let paper hold you down. Unfold your potential and bring your content to life with a tailored solution from our full spectrum of extensible software and industry services. Visit Publishing Technology in Hall 4.2 (L35) and Hall 6.2 (B28) to learn how we can transform your business.

@publishingtech publishingtechnology.com/frankfurt

PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2015 7 . . . . . Literary Agents & Scouts Centre International Publishers International Publishers . (LitAg) Italy France International Publishers Netherlands/Flanders Belgium Central, Eastern and Southeast Latin America Great Britain/Ireland Europe Portugal USA Congress Center Northern Europe Spain Canada CMF Turkey Arab World New Zealand Entrance Torhaus . Greece Africa Australia Galleria Israel . Invitation Programme South Africa Forum International Dialogue . . Entrance Ludwig- Authors’ Lounge Hot Spot Digital Innovation (6.2) Erhard-Anlage . . (Exhibitors only) Messeturm Via Mobile Via Mobile FORUM, LEVEL Festhalle ARD (National Public Childcare Lesezelt Service TV Broadcaster) F. Operation and Torhaus Security Center (OSC) Service- Open Stage F. Hall . Center FORUM, LEVEL Polizei Polizei Police Police Entrance Police . AGORA City Guest of Honour Presentation Indonesia Fire Brigade . Entrance Hall First Aid . .Via Car Park Visitor Buses Entrance Hall East Shuttle Bus Car Park Rebstock

AGORA . . Lesezelt Fiction and Non-Fiction Fiction and Non-Fiction (Reading Marquee) Self-Publishing Area Audiobooks Collective Stand Collective Presentation E-Books Collective Exhibition of Smaller Independent Publishers Open Stage Collective Presentation of Titles From Small and Author Publishers Education LitCam Stage “Goal for Education“ . . . Children’s and Young Adult Media Religion International Publishers Fiction and Non-Fiction STM & Academic Publishing, Children’s Book Centre Asia German Book Prize Showcase Specialist Information Tourism National Stand of the Guest of Reading Zone of Independent Publishers International Library Centre (ILC) Comic Gourmet Gallery Honour Indonesia Azubistro Hot Spot Professional & Scientiﬁc Information Stationery and Gifts Publishing Solutions and Studying for Books .VIA Book Trade Services Art Books | Art | Design Education German Publishers & Booksellers Associati- Calendar Gallery Hot Spot Publishing Services Artist Books International Education Exhibition (IEE) on Centre Forum Production in Publishing Hot Spot Education International Book Art Weltempfang Classroom of the Future Business Club (Foyer) Centre for Politics, Literature and Translation Antiquarian Book Fair Forum Science and Education Organisations of Cultural Cooperation www.book-fair.com #fbm Planning as of June 2015 . . . . . Literary Agents & Scouts Centre International Publishers International Publishers . (LitAg) Italy France International Publishers Netherlands/Flanders Belgium Central, Eastern and Southeast Latin America Great Britain/Ireland Europe Portugal USA Congress Center Northern Europe Spain Canada CMF Turkey Arab World New Zealand Entrance Torhaus . Greece Africa Australia Galleria Israel . Invitation Programme South Africa Forum International Dialogue . . Entrance Ludwig- Authors’ Lounge Hot Spot Digital Innovation (6.2) Erhard-Anlage . . (Exhibitors only) Messeturm Via Mobile Via Mobile FORUM, LEVEL Festhalle ARD (National Public Childcare Lesezelt Service TV Broadcaster) F. Operation and Torhaus Security Center (OSC) Service- Open Stage F. Hall . Center FORUM, LEVEL Polizei Polizei Police Police Entrance Police . AGORA City Guest of Honour Presentation Indonesia Fire Brigade . Entrance Hall First Aid . .Via Car Park Visitor Buses Entrance Hall East Shuttle Bus Car Park Rebstock

STM Events at the STM Frankfurt Conference Frankfurt Book Fair

WEDNESDAY, OCTOBER 14

Brings New Publishing The Emerging Sources Citation Index on Web of Science 10:00 – 10:30 a.m. Initiatives to the Stage Hot Spot Professional & Scientific Information, Hall 4.2 L101

Hear how this new edition to Thomson Reuters’ Web of Science This year’s STM Association conference will explore collaborative industry ensures coverage of scientific projects and the relationship between researchers and publishers, among trends and developments. other topics. By Paula Gantz Metadata & Standard Identifi- ers in Scholarly Publishing 1:15–1:45 p.m. Hot Spot Professional & Scientific he International Association of our annual Frankfurt Conference,” ics to be explored include: Information, Hall 4.2 L101 TScientific, Technical & Medical McKay explained. • A collaborative industry cam- Publishers (STM) will once again This year’s keynote speaker paign about to launch that will Ringgold will explain the impor- hold its popular STM Frankfurt is Dr. Robert “Bob” Hariri, a sur- raise awareness of the issues sur- tance of good metadata and stan- Conference on Tuesday, October geon, scientist and serial entre- rounding deceptive publishers; dard identifiers, and the increas- ingly connected ecosystem of 13 at the Westin Grand Frankfurt preneur in both biomedicine and • Research4Life — a partner- scholarly communication. Hotel prior to the opening of the aerospace. Dr. Hariri will share ship of programs HINARI, AGORA, Book Fair. The Conference will ad- his thoughts and insights on his OARE and ARDI — that provides dress strategic issues of interest to current research and the expand- developing countries with free or Patent Information — And How senior managers in the STM pub- ed role the publishing community low-cost access to academic and to Use It lishing business. Over 350 STM should play to better support his professional peer-reviewed con- 3:00–4:00 p.m. publishers, suppliers, publishing research efforts, as well as the ef- tent online; Hot Spot Professional & Scientific services and technology execu- forts of the research community as • ORCID, cross-collaboration Information, Hall 4.2 L101 tives are expected to attend. a whole. between publishers and research- According to Matt McKay, Di- Following up on the keynote ers to provide a registry of unique Organized by the Europäisches rector of Communications and theme of the publisher’s role in researcher identifiers and a trans- Patentamt, this session will show you how find out what already Events for the STM Association, promoting research endeavors, parent method of linking research exists, monitor competitors’ activ- this annual conference is a great the Communications Panel, a reg- activities and outputs to these ities and avoid infringing someone opportunity for networking and ular fixture at the Frankfurt Con- identifiers. else’s patent before you put a new catch-up before the Book Fair. ference, will this year focus on The afternoon’s speakers — product on the market. “But it is also a time to find out industry efforts to establish a core Roger Schonfeld, Director of what’s working in STM publishing set of principles that clarify how, Ithaka S+R’s Library and Scholar- and what’s not, what’s new and where and what content should ly Communication program, and THURSDAY, OCTOBER 15 what’s up-and-coming. People be shared using collaborative net- Michael Jubb, Director of the Re- come from across the globe to works and sites. Some of the top- search Information Network (RIN) How Do Taylor & Francis Fit into — will speak about research trends a Global OA Landscape? 10:30–11:00 a.m. in the scholarly communications Hot Spot Professional & Scientific industry. They will especially focus (Photo: Frankfurter Buchmesse / Peter Hirth) Information, Hall 4.2 L101 on emerging needs of researchers in conducting, validating and dis- An overview of the global OA land- seminating research results. scape, including results from the A Chief Executive Panel will 2014 Open Access Survey, and a close the Conference. CEOs from discussion of how Taylor & Francis Elsevier, Wiley, the American fits into this picture. Chemical Society, the Institute of Physics, and the Copyright Clear- ance Center will field questions FRIDAY, OCTOBER 16 from attendees regarding up- The Next Generation Informa- coming challenges facing the STM tion Management publishing industry. An STM mem- 1:15–3:15 p.m. bers-only forum will follow. Hot Spot Professional & Scientific Information, Hall 4.2 L101

This session will look at the fu- The STM Frankfurt Conference ture of information management, takes place on October 13, 2015 at with opportunities for informa- the Westin Grand Frankfurt Hotel. tion managers and professionals to hear about trends and interact Follow the conversation on Twitter with colleagues. via #stmfrankfurt.

10 PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2015 NEW FACE & PLACES

The Focus at Frankfurt 2015 Is On …

FOOD “Shooting Star,” a special commen- dation among this year’s Rising douard Cointreau launched the Here are the people and programs on our radar Stars list. Huerta has a truly inter- EGourmand World Cookbook national pedigree: a Bolivian born Awards twenty years ago in Frank- this year in Frankfurt. By Edward Nawotka in Argentina and raised in Italy, she furt. This year, the Madrid-based got her start in Italian publishing, cookbook impresario brings his editing Stephanie Meyer’s Twilight World Cookbook Fair to Frank- saga. She then moved to the UK furt’s Gourmet Gallery in Hall 3.1 where she did foreign rights sales “Food is a universal language. It for Faber & Faber and Hachette, is much easier to sell the rights of before transitioning to her new a country-specific cookbook to a role as a literary agent at Georgi- foreign nation than it is, for exam- na Capel Associates. In her current ple, to sell a book on national pol- role, she is tasked with bringing in itics,” says Cointreau, who previ- more international clients. “I don’t ously hosted the Cookbook Fair in think it’s necessarily that a writ- Paris and Beijing. “And it’s not just er gets attention because of their book people; it’s restauranteurs, culture; it’s down to the quality of television people, food journal- the writer, whether they are Bra- ists ... the whole ecosystem.” More zilian or Italian,” she says. than 60 events will be held in the Finally, Brazil’s PublishNews Show Kitchen and Gourmet Salon, announced Daniel Lameira as the with top international chefs, such winner of its Young Talent Award. as Vefa Alexiadou, “the Great Lady Lamiera runs the editorial depart- of Greek Cuisine;” Russian barbe- ment at Aleph publishing house, cue expert Stalic Khankishiev; and which specializes in science fiction Indonesian food TV star Bondan and commercial fiction. Laniera Winarno. helped to launch “Intergalactic Meetings,” which draw thousands of fans. INDONESIA

peaking of Indonesia, the 2015 SELF-PUBLISHING Guest of Honor, students will S (Photo: Frankfurter Buchmesse / Anett Weirauch) cook traditional Indonesian dish- hree years ago, a little es for the meal of the day during Tself-published book to be the morning hours in the Gourmet read in bed became a global phe- Gallery and then serve it in the Hungarian author Peter Gar- NEW TALENT nomenon. Today, Fifty Shades of Classroom of the Future at noon dos, whose book, Fever at Dawn, Grey has sold millions of copies each day as part of Indonesia’s was a sensation at the London hree international publishing around the world. This year it’s Guest of Honor Program, which Book Fair, where the rights were Ttrade magazines have worked another self-published book, al- includes presentations during The sold to 26 countries, is featured at together with the Frankfurt Book beit a very different one: Swedish Markets: Global Publishing Sum- six different events including the Fair to bring the top, young inter- psychologist Carl-Johan Forssen mit, the Rights Directors Meeting, famous “Blaue Sofa” (the Blue Sofa, national talent to this year’s fair. Ehrlin’s The Rabbit Who Wants to and more than 300 more special which sits between Halls 5 and 6). Find them at the Fair and look out Fall Asleep, the book uses hypnotic events in and around the Fair. Author Victoria Holmes, for them in the future … techniques to help kids fall asleep You can find the Indonesia col- co-creator of the international Publishers Weekly’s new “Star and, like Fifty Shades, has been lective stand in Hall 4.0, where children’s sensation Warrior Cats Watch” program honors Helen picked up by Penguin Random many of the nation’s top authors will be on the Stage at the Chil- Yentas, the art director of River- House. Of course, these success will be on hand, including Ahmad dren’s Books Center (Hall 3.0 K137) head Books, who has been at the stories are outliers. But many still Tohari, Laksmi Pamuntjak, Sapar- on Saturday, October 17, and will vanguard of producing 3-D cov- ask themselves, can I do it, too? di Djoko Damono, and Goenawan make multiple appearances. ers, first a bioplastic slipcase for This and other questions will Mohamad. For the first time this year, a Chang-rae Lee’s On Such a Full be addressed during the Interna- group of 42 self-published writers Sea, and last month with Elizabeth tional Self-Publishing and Author from Germany will present their Gilbert’s Big Magic. Yentas tells PP Program 2015 takes place on Sat- MORE AUTHORS own readings. You can find them she could never have done it on urday, October 17, on the Hot Spot in Hall 3.0 at the “Authors Sofa.” her own: “I can’t say enough about Stage, Hall 6.2 D22. Together with K author Ken Follett is bring- Among them is Katja Piel, whose the incredibly creative and shock- the Frankfurt Book Fair and Pub- Uing his star power to Frank- fantasy trilogy, Kiss of the She-Wolf, ingly relentless team at Riverhead lishing Perspectives, curator Porter furt this year where he’ll talk about has been an Amazon bestseller and working on bringing our books Anderson has put together a pro- the adaptation of his novel, Pillars her thriller, Death on Ibiza, was re- and our authors forward.” gram that looks at everything from of the Earth, into a video game on cently translated to English and In the UK, The Bookseller has foreign rights to book sales and October 15 in the Business Club. published by AmazonCrossing. chosen Valeria Huerta as its 2015 new publishing platforms. •

PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2015 11 WHO & WHAT TO SEE IN FRANKFURT

World Map of Events & Places at the Fair

EUROPE

FREE SPACES: CULTURAL ACTIVITIES IN REFUGEE CAMPS

The refugee crisis in Europe has been in the headlines all year, and the Fair is offering free admission to refugees. This discussion looks at how cultural activities can mitigate loss.

Wednesday, 1:30-2:30 p.m. Weltempfang Stage Hall 3.1 L25 CANADA

FREE ACCESS TO NEWS APP, PRESSREADER

This year, fair visitors will receive free access to Canada-based Pressreader’s catalog of 4,000 premium newspapers and magazines from around the world. Download the PressReader app from your device’s app store. To activate, go online to www.pressreader.com/fbf

AFRICA

MEET THE INVITATION PROGRAM PUBLISHERS LATIN AMERICA Each year, a group of small publishers INTERNATIONAL CONVENTION from emerging markets receive funding OF UNIVERSITY PRESSES to exhibit at the Frankfurt Book Fair. This year’s participants hail from Burkina Faso, As an initiative of Latin American universi- Kenya, Algeria, Zimbabwe, Syria, and ty presses and the Frankfurt Book Fair, this other countries. event brings university presses together from Latin America and around the world Meet them in Hall 5.0, for discussion and networking. (€65.39) Row E

Saturday, 9:00 a.m - 3:00 p.m. Room Dimension Hall 4.2 WHO & WHAT TO SEE IN FRANKFURT

The Fair brings together much of the world’s top publishing talent and serves as a venue for important cultural exchange and dialogue. Don’t miss these opportunities to learn and network:

UKRAINE

THE AUTHOR AND WAR: NOT ALL IS QUIET IN THE WEST

The Ukrainian book market has been tra- CHINA ditionally dominated by Russia, but is now seeking its own voice. Four top Ukrainian THE CURRENT STATE OF THE literary figures discuss the dilemma of CHINESE PRINTING INDUSTRY speaking out in the midst of war. In the face of rising costs and competition, Friday, 5:00 p.m. speakers at this session will discuss the Forum Int’l Dialogue current state of China’s printing market Hall 5.1 A128 and opportunities for international expansion and cooperation.

Friday, 10:00-11:00 a.m. Forum Production Hall 4.0 J95

IRAN

PEACE PRIZE–WINNER NAVID KERMANI WITH IRANIAN AUTHORS

Navid Kermani, Iranian-born German author and 2015 winner of the Peace Prize of the German Book Trade, will speak with authors Fariba Vafi and Amir Hassan Che- heltan about literary life in Iran.

Friday, 3:00-5:00 p.m. Weltempfang Stage Hall 3.1 L25 MIDDLE EAST

THE ARAB WORLD: (NOT) AN UNLIMITED BOOK MARKET

The Arabic book market is booming thanks to improved freedom of expression and education, but this session looks at how it is hampered by distribution and sales challenges, and what is being done to help. INDONESIA

Wednesday, 2:30-3:30 p.m. MATCH-MAKING SESSIONS WITH Weltempfang Stage INTERNATIONAL PUBLISHERS Hall 3.1 L25 In addition to higlighting top literary talent from Indonesia, the Guest of Honor program includes facilitated opportunities for international publishers to network directly with Indonesian publishers.

Daily, 4:00-4:45 p.m. Indonesian Stand Hall 4.0 C80 LICENSING

Child in the multimedia chair at the Frankfurt Book Fair (Photo: Frankfurter Buchmesse / Marc Jacquemin) Licensing Events at the Frankfurt Book Fair

WEDNESDAY, OCTOBER 14

Business Breakfast: Licensing Children’s Content 8:30–9:30 a.m. Business Club Stage, Hall 4.0

Four international experts from publishing firms and licensing agencies will share their experi- ences from their work. (Business Club ticket required.)

Mickey Mouse to Minecraft: Licensing Children’s Brands 4:00–5:00 p.m. Hot Spot Digital Innovation, Hall 6.2 D22

Key players from Egmont’s Mine- craft alliance, the digital experts at Publishing Technology and other The Importance of Licensing: global authorities discuss brand licensing and IP management.

Children’s Brands and Books THURSDAY, OCTOBER 15 StoryDrive: Big Stories for Small People By Randy Petway, COO, products from t-shirts to video grams. In 2012, international pub- 11:00 a.m.–1:00 p.m. Publishing Technology games to novelty toys, all of which lisher Egmont acquired rights, Hall 4.C, Room Entente will be available upon the film’s in all markets except the U.S., to n a recent survey conducted by release. publish books tied to the popular Content creators from the Neth- erlands, Flanders and Germany Nielsen on children’s publishing, “Goosebumps is a vibrant brand game, Minecraft. As the number of I will talk about the storytelling with 79% of U.S. parents stated that half with a deep foundation in pub- players worldwide soared from 40 books, film and images for a young or more of their book purchases lishing,” said Leslye Schaefer, SVP to 100 million, Egmont has bene- audience in the digital era. (Busi- were impulse buys. What drives Marketing and Consumer Prod- fited from this growth by selling ness Club ticket required.) these purchases? As you might ucts, Scholastic Media. “We’re 1.8 million official Minecraft books expect, it is largely a response to very excited to be working with last year in the UK alone. Tapping illustrations, packaging and mer- so many best-in-class companies into the existing fan base was a Current Trends in Brand chandising recognizable to their that will introduce a wide array profitable venture and one they Management kids. When sales are not some- of products that give fans of ev- tested previously with two other 2:30–3:00 p.m. thing that can be planned for or ery age the chance to ‘get Goose- games-turned-books, Angry Birds Business Club Stage, Hall 4.0 predicted, publishers rely heavily bumps’ and engage in fun new and Temple Run. Andrej Kupetz, author of the Ger- on brand awareness through li- ways with the celebrated brand Whether tapping into an ex- man Brand Monitor 2015, will use censing deals, both to sell books — around the movie premiere and isting book series and making the the current figures to present prac- and open new markets for intel- for years to come.” most of a film’s release or catching tice-oriented recommendations lectual property. Unfortunately, not all books are a game on its rise with a book re- for brand activities in publishing. For the last several years, one right for this type of brand exten- lease, publishers need to be con- (Business Club ticket required.) of the key players has been Scho- sion and sometimes these rights scious of the market and what it lastic, which has brokered licens- are retained by the writer them- will bear. ing partnerships to expand the selves. With the rise of licensing At the Frankfurt Book Fair on FRIDAY, OCTOBER 16 brand awareness of some of their agreements and publishers de- the Digital Innovation Hot Spot, we most popular books and series — voting more of their business to- will explore in depth what rights “Licenses pictures/music” with Alan Reeves including WordGirl®, Clifford the ward those pursuits (many of the directors and children’s book pub- 9:30–10:30 a.m. Big Red Dog®, The Magic School big houses have created brand li- lishers need to know about brand Reading Tent, Agora Bus®, and I SPY™ — into films, censing departments), oftentimes licensing and IP management. • television shows and a variety of these discussions take place upon Hollywood composer Alan Reeves other licensed products. In Feb- acquisition of a title or series. What (“Kill Bill Vol. 2”, “Ocean Oasis”), ruary, Scholastic took advantage publishers need to be mindful of is painter Bettina Hagen and pub- of the news of the October 16th how these products represent the For a deeper look at this topic, join lisher Nina Meyer will talk about release of the Goosebumps™ mo- brand and how best to manage the the discussion “Mickey Mouse to you picture licenses and music tion picture, based on the Scholas- entire content ecosystem. Minecraft: Licensing Children’s licenses for websites, advertising, tic book series by R.L. Stine, to an- The same is true of publishers Brands” on Wednesday, 14th Octo- books and audiobooks. nounce the collection of licensed acquiring book rights to existing ber, 16:00-17:00, Hot Spot: Digital products and their partners for games, films, and television - pro Innovation (Hall 6.2 D22)

14 PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2015 GUEST OF HONOR

Finland, One Year After Frankfurt, Continues to See Benefits

After its Guest of Honor appearance last year, languages. FILI organizes profes- success abroad published new sional development seminars for works this autumn to favorable re- Finland saw more international interest in its practicing translators and is work- views. We’re delighted with all the books, especially from China. ing with partners to launch men- debut authors who bring intrigu- toring programs for beginning and ing new insights and have already By Silja Hakulinen and Tiia Strandén, FILI emerging translators. In China, found their own voices. Finnish we are teaming up with the oth- literature – including crime fic- er Nordic countries to solve the tion and thrillers, children’s books, translator shortage we all share non-fiction and graphic works – inland was the Guest of Honor the springboard to the rest of the there. Rights are being sold to Chi- seems to have something to say Fat the 2014 Frankfurt Book Fair world, and that’s how things have na, and there is plenty of work on across all its genres. We’re going to with the slogan Finnland. Cool. turned out: publishers and literary offer. Literary translation is a spe- keep working hard to help it reach Following that hugely successful agents have reported growth in cialized sub-field within transla- wider audiences. • project, which was coordinated by the anglophone world and in Asia, tion itself, and it requires special- FILI – Finnish Literature Exchange, particularly China. ized training. there has been more interest from Those regions continue to be around the world in Finnish lit- the focus of our efforts. We’re LASTING BENEFIT AT HOME FILI will be at the Finnish publish- erature than ever before. We are now setting our sights on the En- The Guest of Honor project ers’ collective stand (5.0 A87) at now focusing on meeting that de- glish-language literary market. provided a lot of fun and benefits the 2015 Frankfurt Book Fair from mand, maintaining the momentum Meanwhile, interest from China here in Finland, too. Finnish pub- Wednesday to Sunday. and developing new projects and has centered on Finnish children’s lishers and literary agencies expe- English translation of this arti- working models. books. We had a very successful rienced a surge of activity. There cle by Ruth Urbom. The aim of Finland’s Frank- time at the Beijing Internation- was a phenomenal sense of co- furt project was to achieve a last- al Book Fair this autumn, and the operation and team spirit among ing increase in sales of transla- Shanghai Children’s Book Fair is publishers at the Frankfurt Book Tiia Strandén, FILI tion rights for Finnish literature coming up in November. Fair last October, which will cer- abroad. There was a steady rise in The preparatory phase of the tainly continue to benefit our do- the numbers of rights sold in the Finnland. Cool. project included mestic publishing industry in the run-up to the 2014 Frankfurt Book some international “Editors’ Week” future. Fair, and sales have remained at events, where we hosted groups The wide-ranging program of a respectable level since then. In of editors from many countries in events throughout Germany was the cautious market for books in Helsinki. We plan to continue with very rewarding and generated new translation, that’s a real result. this successful model: three such ideas about the culture of reading. The success of the Finnland. group visits are already planned Our authors were flattered by the Cool. project attracted interest for 2016. audiences who had paid to come to from other quarters as well — es- so many “Lesung” reading events — pecially our neighboring coun- TRANSLATORS ARE INTEGRAL those sorts of paid events weren’t tries. Norway is aiming to be Guest For “small” languages like Finn- that common in Finland before, of Honor at Frankfurt in 2019. ish and Finland-Swedish, we have but more and more are starting to to remember that we can’t just pop up here as well. A FOCUS ON THE FUTURE promote sales. Training transla- Literature itself – the founda- In the planning stage of the tors is also part of our core activ- tion of all these activities – is in Finnland. Cool. project, we regard- ity: we need a constant supply of excellent health in Finland. Many ed the German book market as professional translators for many of our authors who have achieved

PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2015 15 TOPIC ON THE PAGE DIGITAL BOOK WORLD CONFERENCE + EXPO MARCH 7–9, 2016 New York HiltoN MidtowN • New York CitY

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John Ingram, Chairman and CEO, MaryAnn Naples, SVP/Publisher Scott Galloway, Clinical Professor of Ingram Content Group of the Books Group, Rodale Marketing, NYU Stern School of Business

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16 PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2015