SHOW DAILY EARLY RELEASE — ONLINE VERSION! | 13 October 2015 | Frankfurt Book Fair Preview Edition Left to right: Juergen Boos, Director of the Frankfurt Book Fair; Goenawan Mohamad, Program Director of Indonesia Guest of Honor 2015; Laksmi Pamuntjak, author; Sapardi Djoko Damono, poet (Photo © National Committee Indonesia Guest of Honour Frankfurt Book Fair 2015 / Peter Hirth) New Faces and Places in Frankfurt Indonesia steps into the global publishing spotlight, while Frankfurt introduces new events, a new hall layout and more opportunities to connect with international publishing professionals. EDITORIAL / IMPRINT Edward EDITORIAL: At Frankfurt, It’s Time for Nawotka the Superheroes of Publishing to Rise By Edward Nawotka, media to build his charity, Pencils death in 1995. He transformed the Editor-in-Chief of Promise. In a few short years, organization from a minor UN Braun has helped build more than concern into a global force for here are some motivational 250 schools in disadvantaged, ru- change and is now credited with Tmantras that cash-happy, Sili- ral communities in Asia, Africa and raising the immunization rate of con Valley executives, life coaches Central America and continues to third-world children from 20% to and business gurus invoke all the open a new school every 90 hours. 80% — and as a result, saved 25 time: “Be a superhero!” “Work to Then there was Frederick Nd- million children from famine, dis- change the world!” “Put purpose abaramiye, a Rwandan man, who ease and death. If Grant isn’t a su- tin by continuing to publish gay before profits!” lost both his hands in 1988 in the perhero, I don’t know who is. YA fiction; or Arevik Ashkharoyan, But what does this really mean? aftermath of the Rwandan geno- While these amazing stories who launched the first Armenian Are these merely idealistic bro- cide. He made it his life’s mis- came to me through books, it led literary agency to bring her coun- mides? Vapid inspirational plati- sion to help and change the lives me to ask, if we publish books trymen to the world literary stage; tudes? Is it really possible to be a of other disabled individuals like about superheroes, who are the or Gulnar Hajo and Samer al-Kadri superhero? himself. Frederick: A Story of superheroes publishing books? of the Syrian children’s book pub- Looking for an answer to this Boundless Hope describes how he The ones who are looking to lisher Bright Fingers, who after question, I naturally turned to went on to open his own school, change the world and put purpose being exiled to Turkey, relaunched books and found examples of three which has taught more than 500 before profit? their company and opened an Ara- true-life superheroes — not the disabled adults and children ev- When I come to Frankfurt, bic-language bookstore in Istanbul caped variety, mind you — that I erything from computer skills to these are the people I want to to give refugees something good met through new biographies that how to make traditional Rwandan meet. They might be the Ukrainian to read. I read in 2015. handicrafts. and Greek publishers who, despite Yes, the superheroes are all The first was Adam Braun, But it was Adam Fifield’s biog- war and severe economic melt- around us and not just between whose memoir, The Promise of a raphy of James P. Grant, A Mighty down respectively, still manage to the pages of books. To find them, Pencil, explains how, as a 20-some- Purpose, that moved me most. showcase their countries’ cultural just ask around. They may not be thing, burnt-out on the culture of Grant served as executive direc- creations; or Irina Balakhonova of wearing capes, but they are super- Wall Street, he marshaled social tor of UNICEF from 1980 until his Russia’s Samokat, who defied Pu- heroes all the same. • Get the latest international publishing news & opinion online: publishingperspectives.com PUBLISHER: CONTRIBUTORS: Hannah Johnson Paula Gantz Silja Hakulinen EDITOR-IN-CHIEF: Randy Petway Edward Nawotka Olivia Snaije Your Daily Dose of Tiia Strandén MANAGING EDITOR: Global Inspiration Andrew Wilkins CONNECT ONLINE: publishingperspectives.com BUSINESS DEVELOPMENT: Facebook /pubperspectives To get PUBLISHING PERSPECTIVES in Erin L. Cox Twitter @pubperspectives your inbox every day, subscribe at: PHOTOGRAPHY: 17 Battery Place, Suite 906 Johannes Minkus New York, NY 10004 publishingperspectives.com/subscribe DISTRIBUTION: Frank & Petra Hörnig 2 PUBLISHING PERSPECTIVES / FRANKFURT BOOK FAIR 2015 THE MARKETS: GLOBAL PUBLISHING SUMMIT 7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit The Markets Summit isn’t just about sitting back and absorbing information. It’s about actively discussing business opportunities with international experts from seven markets. By Edward Nawotka USA: What Does Digital China CEO Mingling Hou, who through a rapid growth period. publishing industry,” says Eric 1 Publishing 2.0 Look Like? will share the secrets of success- The turnover in 2013 was about Yang, CEO of Random House Ko- “Digital strategy is now busi- ful partnerships alongside repre- 48.1 million euros, which repre- rea, has given a strong boost to the ness strategy,” says Dan Nigloschy sentatives from SAPPRFT, China sented a strong rise of 16.7% from education sector, which has found of codeMantra. Now that we’re en- Publishing Group, China Children’s 2012.” Bata will be joined by Haidar significant success in producing tering this new phase of develop- Press and Publication, Shanghai Bagir and Sari Meutia of the Mizen English-language learning materi- ment, what should we expect and Translation Publishing House, Tra- Group, John McGlynn of the Lon- als, many of which are being used how should companies respond? jectory and Beijing Ingenta Digital tar Foundation, and several others. throughout the rest of Asia. “The Should we, for example, apply Publishing Technology Limited. strength of education publishing more data analysis? Neil Balthas- Turkey: Why is Turkey a is no surprise,” says Tan, who will er of Intellogo has some ideas and Germany: What Can We 5 Lynchpin in Today’s Global offer her insights into the Korean will be on hand to answer your 3 Learn from Europe’s Most Publishing Marketplace? market alongside representatives questions. What does it mean to Resilient Book Market? Turkey is at a cultural cross- from iPortfolio, Y Factory, English evolve or “pivot”? You’ll be able to Germany’s business informa- roads, both literally and figura- Egg, the Research Institute for ask Ralph Lazaro, Vice President, tion publishers saw an annual tively. It straddles Europe and Asia, Content Strategy, Language World Digital Products Group at Find- turnover of 3.25 billion euros in and, through its Islamic heritage, Co. and others. away, a company that transformed 2014. In this mature market that has close ties to Middle Eastern itself into a powerful audiobook is home to major players in STM culture. This gives the publishers Mexico: Why is Mexico the platform. And, finally, what is in- and professional publishing — like a strong advantage in doing busi- 7 Hottest Spanish Market? novation when it concerns tra- Springer and C.H. Beck — the key ness with most of the major re- Historically, the global Span- ditional publishing? Dominique to success is a customer-focused, gions of the world. Around 45-55% ish-language markets have been Raccah, publisher of Sourcebooks, innovative approach to content of the books in the Turkish market dominated by Spain. But the coun- knows — she set up an innovation creation and distribution. David are translations. try’s publishing industry is still re- fund at her company. Chantal Res- Best, a publishing consultant with “That number continues to rise covering from the 2008 economic tivo-Alessi, Chief Digital Officer Kirchner + Robrecht, and Niels year on year, which makes Tur- crisis. Today, attention has shift- and EVP, International for Harp- Peter Thomas, Managing Direc- key a very good market to invest ed to Mexico, the most populous erCollins Publishers will share her tor of Springer Fachmedien, will [in] for foreign publishers,” says Spanish-language market in the first-hand experience forging dig- share their analysis and vision for literary agent Nermin Mollaoğ- world. With its proximity to both ital partnerships and direct sales Europe’s most dominant and re- lu, who will be featured alongside the United States, which is trans- channels with domestic and inter- silient market. They’ll be joined by Metin Celâl of Parantez Publish- ferring best practices and tech- national partners. colleagues from the B2B informa- ing, Mehmed Ali Çalışkan of online nology, as well as the markets of tion market (Bernd Adam of Deut- bookseller Libronet/babil.com, Latin America, Mexico is in a good China: How Can You sche Fachpresse), ebook sales and Banu Ünal of children’s publisher position to take advantage of both. 2 Establish a Foothold in distribution (Jens Klingelhöfer of Günışığı Kitaplığı, and others. With “In 2014, [book] sales estimates this Publishing Superpower? Bookwire), STM publishing (Maria “a large, young population [and] a [from] the private sector are ap- As the International Publish- Scholtz of Govi Verlag) and others. dynamic and fast-growing econo- proximately 607 million euros, 87% ers Association has reported, the my,” says Emrah Özprinçci, MD of coming from the trade market,” Chinese book market (print and Indonesia: Why Is Oxford University Press, Turkey, says José Ignacio Echeverria, CEO digital) is valued at $24 billion and 4 Frankfurt’s 2015 Guest of “the payoff can be huge.” of the National Chamber of Mexi- will continue to grow. For foreign Honor a Promising Partner? can Publishers. publishers looking to enter the With more than 250 million Korea: How Did Korea Both Nubia Macías, CEO of market, one key statistic to know people, Indonesia is among the 6 Become an Educational North and Central America for is that Chinese publishers buy the most populous countries on earth, Publishing Powerhouse? Grupo Planeta, and José Carreño rights for over 16,600 titles from but it is also one that few outsiders When Koreans are referring Carlón, CEO of Fondo de Cultura other countries each year.