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MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION JULY 2015 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION JULY 2015 REPORT The Inspiration Hub As you’ll have likely seen last week, we announced the shortlist for this year’s Global Smarties Awards, which you can read about here. The last 3 years have seen considerable growth for this program, supported in part by our expansion with specific regional and country programs to better represent our diverse global audience and the growing use of mobile. This celebration of, by equal measures, strategy, execution, creativity and results for individual campaigns allows us to recognize the leaders and innovators who put mobile at the heart of what they do to drive closer consumer engagement. Just as importantly, it also allows us to develop a unique and invaluable resource for the industry and our members. By curating each of the finalist submissions into case studies, the MMA continue to build a Case Study Hub that provides inspiration and benchmarks for all our members and the wider industry. Having a unique resource with this much depth allows us to constantly update what it means to be successful with mobile. By providing a stage for those willing to continuously push the envelope and show the industry what’s possible, the Hub serves as a beacon for the rest of the industry, who are figuring out how to get there – as quickly as possible. If you haven’t yet checked out the Case Study Hub, I’d encourage you to do so. In the coming weeks, we’ll be adding this year’s finalists to the 500+ case studies already listed. If you’d like to be in the room when we announce the winners for the 2015 Global Smarties Awards, I’d recommend you secure your Sept 28, NY Gala ticket this week, as we always sell out. As always, please let the MMA team know if there is anything we can do to help your mobile efforts. Best, Greg Stuart INTRODUCTION 2 MOBILE MARKETING ASSOCIATION JULY 2015 REPORT Table of Contents EXECUTIVE MOVES 4 PUBLIC COMPANY ANALYSIS 7 M&A TRANSACTIONS 9 FINANCING TRANSACTIONS 12 MMA OVERVIEW 20 HIDDEN RIVER OVERVIEW 22 Greg Stuart Todd Parker CEO, Mobile Marketing Association Managing Director, Hidden River [email protected] [email protected] MOBILE MARKETING ASSOCIATION JULY 2015 REPORT Executives on the Move Name New Company Old Company New Company Summary Date EveryMove is a health & fitness startup Techstars Seattle grad backed by BlueCross BlueShield Venture Partners, stepped down; still works with TechStars & SXSW Premera Blue Cross, & Blue Cross Blue Shield of Marcelo Calbucci CTO, EveryMove 7/20/15 Accelerator as advisor Nebraska. It raised $3.5M in 2013. Focus turning towrads B2B operations, away from roots as business to consumer company. Imaging-as-a-service company with goal of providing Rakesh Executive VP & General Manager, BlackSky high resolutions images of the globe. Planning a 60- Group VP & General Manager, Citrix 7/20/15 Narasimhan Global satellite constellation to capture images of 95% of Earth's populated areas. Offers closed source freemium suite of software & Phil Libin Executive Chairman, Evernote CEO, Evernote 7/20/15 services designed for notetaking & archiving. Offers closed source freemium suite of software & Chris O'Neill CEO, Evernote Global Business Operations, Google X 7/20/15 services designed for notetaking & archiving. Seattle company that helps shoppers better find the Gail Cottle Strategic & Advisory Board Member, Point Inside President, Nordstrom Product Group 7/20/15 location of items in stores. Seattle company that helps shoppers better find the Dan Fishback Strategic & Advisory Board Member, Point Inside CEO, DemandTec 7/20/15 location of items in stores. Seattle company that helps shoppers better find the Jeff Handler Strategic & Advisory Board Member, Point Inside SVP of Marketing, Meijer & Sports Authority 7/20/15 location of items in stores. Seattle company that helps shoppers better find the Gihad Jawhar Strategic & Advisory Board Member, Point Inside VP, Digital at Lowe's 7/20/15 location of items in stores. Seattle company that helps shoppers better find the Jeff Jones Strategic & Advisory Board Member, Point Inside EVP & Chief Marketing Officer, Target 7/20/15 location of items in stores. Seattle company that helps shoppers better find the Charlotte Yates Strategic & Advisory Board Member, Point Inside CEO, Telwares Inc. 7/20/15 location of items in stores. Seattle company that helps shoppers better find the Nat Burgess Strategic & Advisory Board Member, Point Inside President, Corum Group 7/20/15 location of items in stores. Seattle company that helps shoppers better find the Patrick Giusti Strategic & Advisory Board Member, Point Inside VP of Sales, Oracle 7/20/15 location of items in stores. Seattle company that helps shoppers better find the Sunir Kapoor Strategic & Advisory Board Member, Point Inside CEO, E-Stamp 7/20/15 location of items in stores. Seattle company that helps shoppers better find the John St. Amand Strategic & Advisory Board Member, Point Inside CEO, Movik 7/20/15 location of items in stores. Thomas Seattle company that helps shoppers better find the Strategic & Advisory Board Member, Point Inside EVP of Business Development, EDGAR Online 7/20/15 Reinemer location of items in stores. Seattle company that helps shoppers better find the Doug Tudor Strategic & Advisory Board Member, Point Inside SVP, Asurion 7/20/15 location of items in stores. Professor (Indutrial & Systems Engineering, Creates new waus for businesses & consumers to use Electrical Engineering, Mechanical Engineering, VR as a platform to work, create, & play. Raised $2M Dr. Tom Furness Senior Scientific Advisor, Envelop VR 7/20/15 Human Centered Design & Engineering), University from angel investors Hank Vigil, Sujal Patel, Rudy of Washington Gadre, Geoff Entress Global social network for creative talent that partners with Steve Karr Marketing Director, Zooppa Marketing, AssureState, Wexley School for Girls brands & agencies to launch user-generated advertising 7/20/15 projects. Senior Program Officer, National Research Counsil's Non-profit trying to get more kids engaged in science, Andy Shouse Chief Program Officer, Washington STEM 7/20/15 Board on Science Education technology, engineering, & math education. Erik Prusch CEO, Outerwall CEO, Clearwire Operates kioks including Coinstar & Redbox 7/20/15 Cyanogen makes modified versions of Android for mobile devices. Secured $80M in funding in early 2015, partially Stephen Lawer Senior Vice President of Engineering, Cyanogen Vice President of Traffic, Amazon 7/8/15 from Chinese manufacturer Foxconn, to increase market share. Cyanogen makes modified versions of Android for mobile devices. Secured $80M in funding in early 2015, partially Karthick Iyer Vice President of Global Systems, Cyanogen Vice President of Engineering, Qualcomm 7/8/15 from Chinese manufacturer Foxconn, to increase market share. Source: Thomson Reuters, VentureDeal and Hidden River, LLC *Data collected in this issue of Mobile Smart Fundamentals was collected throughout July 1-31, 2015. EXECUTIVE MOVES 4 MOBILE MARKETING ASSOCIATION JULY 2015 REPORT Executives on the Move Name New Company Old Company New Company Summary Date Bill Veghte CEO, SurveyMonkey COO & Head of Strategy, HP Online survey website 7/8/15 Sheryl Sandberg Board Member, SurveyMonkey COO, Facebook Online survey website 7/8/15 Seattle-based backend service for live gaming. Raised Emily Greer Board Member, PlayFab CEO, Kongregate $7.2M early 2015 from Benchmark Capital, Madrona 7/8/15 Venture Group Seattle-based backend service for live gaming. Raised Matt Augustine CTO, PlayFab Lead Developer, PlayFab $7.2M early 2015 from Benchmark Capital, Madrona 7/8/15 Venture Group Health-focused venture capital firm. Raised $277M in Life sciences team venture partner, senior advisor Tadataka Yamada CEO & scientific officer, Takeda Pharmaceuticals 2013, $77M past its goal, to fund future healthcare 7/8/15 on buyout team startups President, Dun & Bradstreet's North America and George Stoeckert Board Independent Advisor, Onvia Government business intelligence company 7/8/15 Internet solutions divison Roger Girard Chief Strategy Officer, Acucela CFO, CareCap Seattle-based clinical-stage biotechnology company 7/8/15 Freelance: including Microsoft & Telenav; tech trend Kelly Maines Marketing Communications Manager, Mixpo Settle startup for creating online video ads 7/8/15 writer for ReadWrite, VentureBeat, Forbes Vice President of Managed Cloud Service, 2nd Division Head: Data Center Services, NTT Amazon Web Services migration firm. $10M fundraising Doug McMaster 7/8/15 Watch Communications round in 2014 Senior Vice President of Worldwide Finance and Kurt Shintaffer CFO, Apptio Bellevue-based enterprise software company 7/8/15 Accounting, Apptio Susana Morgan SVP of Finance & Investor Relations, Apptio Senior VP of Finance, Concur Bellevue-based enterprise software company 7/8/15 Engineering startup working on wireless charging Dr. Ron Khormaei VP of Engineering, Ossia R&D VP, Clarisonic technology known as Cota. Backed by Intel Capital & 7/8/15 Japanese wireless carrier KDDI. Engineering startup working on wireless charging Dr. Siamak Ebadi Senior Lead RF Engineer, Ossia Senior Antenna Engineer, Intellectual Ventures technology known as Cota. Backed by Intel Capital & 7/8/15 Japanese wireless carrier KDDI. Communications Security, Reliability, & Rod Rasmussen President & CTO, Tacoma Federal
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