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MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION JUNE 2015 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION JUNE 2015 REPORT Wait List Only Each year, the MMA brings together the mobile marketing industry leadership for our CEO & CMO Summit. Given the opportunity to network with other industry leaders at an intimate event like this, unsurprising that it has always been well attended and received. But this year saw a marked difference in response, with tickets selling out close to two months before the event. It’s a simple point, but one worth repeating, we are seeing a shift in the way brands are approaching mobile. As budgets get re-allocated, the opportunity for technology and media partners increases, potentially quite dramatically. Unsurprising then, that we have seen a fast and decisive response from leaders in those sectors to this year’s event, but just as importantly the commitment from leading brands to the event as well. Useful to share the indicators we are seeing that the shift we have predicted and spoken about is happening. We look forward to making further announcements in 2015 about brands commitment to mobile, supported by the release of further insights and results from our ongoing SmoX Study. Also worth mentioning, we’ll be opening registration for the 2016 CEO & CMO Summit very shortly… As always, please let the MMA team know if there is anything we can do to help your mobile efforts. Best, Greg Stuart INTRODUCTION 2 MOBILE MARKETING ASSOCIATION JUNE 2015 REPORT Table of Contents EXECUTIVE MOVES 4 PUBLIC COMPANY ANALYSIS 6 M&A TRANSACTIONS 8 FINANCING TRANSACTIONS 11 MMA OVERVIEW 20 HIDDEN RIVER OVERVIEW 22 Greg Stuart Todd Parker CEO, Mobile Marketing Association Managing Director, Hidden River [email protected] [email protected] MOBILE MARKETING ASSOCIATION JUNE 2015 REPORT Executives on the Move Name New Company Old Company New Company Summary Date Amazon.com, Inc. (AMZN), is a leading global Internet Chief Executive Officer & Co-Founder, Elemental John Pollard Director, Amazon company and one of the most trafficked Internet retail 6/16/15 Foundry destinations worldwide. Corrie Fell Swoop is a digital agency that turns business Westmoreland- Director of Accounts, Fell Swoop Account Director, Deloitte Digital opportunities into meaningful, memorable digital products 6/16/15 Vairo and communications. Fell Swoop is a digital agency that turns business Tracy Wald Director of Operations, Fell Swoop Accounting Manager, Weber Marketing Group opportunities into meaningful, memorable digital products 6/16/15 and communications. Vice President of Agency and Multi-Unit Franchise DevHub is an online platform that enables its users to Matt Pangrazio Principal, MAP Consulting 6/16/15 Enterprise Sales, DevHub create and design websites online with no hosting hassle. Limeade is an employee engagement platform that Senior Vice President of Strategy & Development, Suzanne Obst Vice President of Partnerships, Limeade inspires Fortune 1000 workforces to improve their health, 6/16/15 McKesson well-being and performance. Lighthouse eDiscovery, Inc. provides technology-enabled Director of Focus Discovery, Lighthouse John Olson Staff Attorney, K&L Gates eDiscovery services for Fortune 100 companies & Am 6/16/15 eDiscovery Law 100 law firms. AnswerDash is a Q&A platform that serves business William Colleran Chief Executive Officer, AnswerDash Chief Executive Officer, Impinj customers thereby reducing support costs and revealing 6/3/15 customer needs. Acumatica is a leading provider of cloud business Senior Director, Audience and Platform Evangelism, Kathy Visser-May Chief Marketing Officer, Acumatica management software that empowers small and mid-size 6/3/15 Microsoft businesses to unlock their potential. Acumatica is a leading provider of cloud business Nigel LeGresley Chief Operating Officer, Acumatica Vice President of Software, Tableau Software management software that empowers small and mid-size 6/3/15 businesses to unlock their potential. Chief Marketing Officer & Executive Vice Contend create, produce and distribute premium content Jon Sneider Vice President of Advertising & Brand, Redfin 6/3/15 President, Client Services, Contend that drives measurable business results. Contend create, produce and distribute premium content Kate Hepherd Executive Vice President of Content, Contend Shine America 6/3/15 that drives measurable business results. Zapproved Inc. is a pioneer in developing cloud-based Leader, Product Management & Marketing, Legal, Carolyn Casey Director of Product Marketing, Zapproved eDiscovery software for corporate in-house legal 6/3/15 Iron Mountain departments. Zapproved Inc. is a pioneer in developing cloud-based Chuck Yang Product Manager, Zapproved Product Manager, Exterro eDiscovery software for corporate in-house legal 6/3/15 departments. Tableau Software provides easy-to-use software Leland Wilkinson Vice President of Statistics, Tableau Vice President, Skytree Inc 5/26/15 applications for fast analytics and visualization. WildTangent is the leading worldwide, cross-device Matt Shea Chief Executive Officer, WildTangent Executive Vice President,WildTangent technology company focused on the distribution and 5/26/15 monetization of mobile and online apps. WatchGuard Technologies is a provider of network Chief Technology Officer, WatchGuard Director of Security Strategy, WatchGuard Corey Nachreiner security products and network security computer 5/26/15 Technologies Technologies appliances. WatchGuard Technologies is a provider of network Vice President Marketing, WatchGuard Vice President Marketing, Identity and Data Michelle Welch security products and network security computer 5/26/15 Technologies Protection, Gemalto (formerly SafeNet) appliances. 18F provides consulting services designed to improve Zachary Cohn Innovation Specialist, 18F Founder, Amazing Airfare 5/15/15 how government works. Vice President - Global Demand Planning, Electronic Nintendo is a Japanese multinational consumer Doug Bowser Vice President of Sales, Nintendo of America, Inc 5/15/15 Arts electronics company that develops game consoles. Rightside is a publicly-traded Kirkland-based domain Bill Glenn Vice President of Marketing, Rightside Vice President of Marketing, Socrata 5/15/15 name services company. Academy.io enables a deeply integrated educational Co-founder and Board Member, LiquidPlanner Charles Seybold Advisor, Academy.IO experience allowing SaaS platforms to deliver the right 5/15/15 (current) content at just the right time. Uber is a venture-funded startup that has created a Rachel Senior Vice President of Policy, Uber Director Corporate Communications EMEA, Google mobile application that connects passengers with drivers 5/15/15 Whetstone of luxury vehicles for hire. Source: Thomson Reuters, VentureDeal and Hidden River, LLC *Data collected in this issue of Mobile Smart Fundamentals was collected throughout June 1-30, 2015. EXECUTIVE MOVES 4 MOBILE MARKETING ASSOCIATION JUNE 2015 REPORT Executives on the Move Name New Company Old Company New Company Summary Date Changepoint provides business process automation Vice President of Channels, The Americas, Mike Spacone Vice President of Partner Strategy, Changepoint software for global services organizations and corporate 5/15/15 OpenText Information Technology (IT) departments. Changepoint provides business process automation Vice President, Professional Services, Paul Yaros Vice President of Professional Services, Model N software for global services organizations and corporate 5/15/15 Changepoint Information Technology (IT) departments. HackerAgency delivers global digital direct marketing + Management Operations Director, Y&R Group Jason Grollman Vice President of Operations, HackerAgency CRM with ROI-focused Creative, Strategy, Data, 5/15/15 Seattle Analytics, Production, Development and Media. F5 Networks provides application delivery networking Kristen Roby Executive Vice President of Human Resources, Human Resources General Manager, Microsoft technology that optimizes the delivery of network-based 5/6/15 Dimlow F5 applications. Redfin provides real estate search and brokerage Bridget Frey Chief Technology Officer, Redfin Senior Vice President, Engineering, Redfin services through a combination of real estate web 4/30/15 platforms and access to live agents. 2nd Watch is a cloud IT operations company enabling Chief Financial Officer, Allen Institute for Artificial Scott Parrish Chief Financial Officer, 2nd Watch users to leverage Amazon Web Service (AWS) IaaS to 4/30/15 Intelligence (AI2) reduce IT costs and grow revenue. Fell Swoop creates digital products & communications Alex Berg Director of Strategy & Analytics, Fell Swoop Vice President - Product, Ritani 4/29/15 that are useful, usable, and creatively inspired. Evite, an online personal party planning service, offers Perry Evoniuk Chief Technology Officer, eVite Director of Information Systems, Amgen tools for planning recipes and a wine-pairing chart, the 4/29/15 process and themes. Vevo is an all-premium music video and entertainment Erik Huggers Chief Executive Officer, Vevo President, Intel Media, Intel Corporation 4/29/15 platform. Skytap provides cloud-based testing and development Chris Griggs Vice President of EMEA, Skytap Director Global Accounts, EMEA, HP Software environments for enterprises supporting both native 4/28/15 VMware and AWS workloads. Skytap provides cloud-based testing and development Rick
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