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View August 2015 Report MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION AUGUST 2015 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION AUGUST 2015 REPORT Strength in Numbers The Transformation of Marketing It’s a bold statement for us to make, but one that I think everyone involved in, or touched by the mobile marketing industry would agree with. For the MMA, one key indicator that supports this simple statement is the growth in new MMA members, especially of major brands. On a periodic basis we send out a press release, announcing who these new members are, with our most recent being earlier this month (you can read the full press release here). What was interesting about this release, which has been playing out all year, is the different vertical markets represented by the brands coming on board, not to mention the media spending power of each of them. As we continue to support brands in their successful re-allocation of budgets to mobile, given the size of the budgets involved, that’s a sizeable transformation. This summer we have welcomed new members including AT&T, Bank of America, Bloomberg L.P., BP International, Cancer Treatment Centers of America, Citi, General Mills, Signet Jewelers, Ford Motor Co, General Electric, Intuit, PepsiCo and the Travelers Companies. As this list of leading brands grow, so does the collective impact of their own transformations and certainly, as an industry trade group, this strength in numbers allows us to support an accelerated timeline for change. As always, please let the MMA team know if there is anything we can do to help your mobile efforts. Best, Greg Stuart INTRODUCTION 2 MOBILE MARKETING ASSOCIATION AUGUST 2015 REPORT Table of Contents EXECUTIVE MOVES 4 PUBLIC COMPANY ANALYSIS 7 M&A TRANSACTIONS 9 FINANCING TRANSACTIONS 12 MMA OVERVIEW 21 HIDDEN RIVER OVERVIEW 23 Greg Stuart Todd Parker CEO, Mobile Marketing Association Managing Director, Hidden River [email protected] [email protected] MOBILE MARKETING ASSOCIATION AUGUST 2015 REPORT Executives on the Move Name New Company Old Company New Company Summary Date Airbnb is a trusted community marketplace for people to Chris Lehane Head of Policy, Airbnb Owner, Fabiani & Lehane list, discover, and book unique accommodations around 8/27/15 the world — online or from a mobile phone. Auth0 makes it easy for developers to add authentication Monica Enand Board of Directors, Auth0 Founder, Zapproved (Current) services into various products, reducing the burden of 8/27/15 implementing robust security. Auth0 makes it easy for developers to add authentication Peter van Board of Directors, Auth0 General Manager, Heroku Postgres, Heroku services into various products, reducing the burden of 8/27/15 Hardenberg implementing robust security. LiquidPlanner is predictive project management for Aashish Director, Strategic Marketing & Demand Generation, Vice President of Marketing, LiquidPlanner modern business. Our software enables people, teams 8/27/15 Dhamdhere Apptio and business leaders to do great work. Ossia is an open music marketplace where independent and do-it-yourself musicians can quickly and easily take Abid Hussain Chief Commercialization Officer, OSSIA Chief Marketing Officer, Arrayent advantage of digital distribution without the costs or 8/27/15 technical overhead normally associated with such an endeavor. Pivotal is a data analytics, cloud computing and software Rob Mee Chief Executive Officer, Pivotal Co-Founder, Pivotal 8/18/15 development firm. Reddit is an online community where users submit, vote, Marty Weiner Chief Technology Officer, Reddit Founding Engineer and Architect, Pinterest 8/18/15 and comment on content, stories, and discussions. Senior Vice President & Head of Product, Living Living Social is the marketplace to buy and share the Nick Macey Chief Product Officer, Rosetta Stone 8/18/15 Social best things to do in your city and beyond. Sean Rad Chief Executive Officer, Tinder Founder & President, Tinder Tinder is a mobile dating application. 8/13/15 DocuSign empowers anyone to transact anything, Michael Sheridan Chief Financial Officer, DocuSign Chief Executive Officer, FireEye 8/13/15 anytime, anywhere, on any device. Securely. Adaptive Biotechnologies is a a commercial-stage, start- Chad Cohen Chief Financial Officer, Adaptive Biotechnologies Chief Financial Officer, Zillow 8/10/15 up biotechnology organization. EveryMove is a health & fitness startup Techstars Seattle grad backed by BlueCross BlueShield Venture Partners, stepped down; still works with TechStars & SXSW Premera Blue Cross, & Blue Cross Blue Shield of Marcelo Calbucci CTO, EveryMove 7/20/15 Accelerator as advisor Nebraska. It raised $3.5M in 2013. Focus turning towrads B2B operations, away from roots as business to consumer company. Imaging-as-a-service company with goal of providing Rakesh Executive VP & General Manager, BlackSky high resolutions images of the globe. Planning a 60- Group VP & General Manager, Citrix 7/20/15 Narasimhan Global satellite constellation to capture images of 95% of Earth's populated areas. Offers closed source freemium suite of software & Phil Libin Executive Chairman, Evernote CEO, Evernote 7/20/15 services designed for notetaking & archiving. Offers closed source freemium suite of software & Chris O'Neill CEO, Evernote Global Business Operations, Google X 7/20/15 services designed for notetaking & archiving. Seattle company that helps shoppers better find the Gail Cottle Strategic & Advisory Board Member, Point Inside President, Nordstrom Product Group 7/20/15 location of items in stores. Seattle company that helps shoppers better find the Dan Fishback Strategic & Advisory Board Member, Point Inside CEO, DemandTec 7/20/15 location of items in stores. Seattle company that helps shoppers better find the Jeff Handler Strategic & Advisory Board Member, Point Inside SVP of Marketing, Meijer & Sports Authority 7/20/15 location of items in stores. Seattle company that helps shoppers better find the Gihad Jawhar Strategic & Advisory Board Member, Point Inside VP, Digital at Lowe's 7/20/15 location of items in stores. Seattle company that helps shoppers better find the Jeff Jones Strategic & Advisory Board Member, Point Inside EVP & Chief Marketing Officer, Target 7/20/15 location of items in stores. Seattle company that helps shoppers better find the Charlotte Yates Strategic & Advisory Board Member, Point Inside CEO, Telwares Inc. 7/20/15 location of items in stores. Seattle company that helps shoppers better find the Nat Burgess Strategic & Advisory Board Member, Point Inside President, Corum Group 7/20/15 location of items in stores. Source: Thomson Reuters, VentureDeal and Hidden River, LLC *Data collected in this issue of Mobile Smart Fundamentals was collected throughout August 1-31, 2015. EXECUTIVE MOVES 4 MOBILE MARKETING ASSOCIATION AUGUST 2015 REPORT Executives on the Move Name New Company Old Company New Company Summary Date Seattle company that helps shoppers better find the Patrick Giusti Strategic & Advisory Board Member, Point Inside VP of Sales, Oracle 7/20/15 location of items in stores. Seattle company that helps shoppers better find the Sunir Kapoor Strategic & Advisory Board Member, Point Inside CEO, E-Stamp 7/20/15 location of items in stores. Seattle company that helps shoppers better find the John St. Amand Strategic & Advisory Board Member, Point Inside CEO, Movik 7/20/15 location of items in stores. Thomas Seattle company that helps shoppers better find the Strategic & Advisory Board Member, Point Inside EVP of Business Development, EDGAR Online 7/20/15 Reinemer location of items in stores. Seattle company that helps shoppers better find the Doug Tudor Strategic & Advisory Board Member, Point Inside SVP, Asurion 7/20/15 location of items in stores. Professor (Indutrial & Systems Engineering, Creates new waus for businesses & consumers to use Electrical Engineering, Mechanical Engineering, VR as a platform to work, create, & play. Raised $2M Dr. Tom Furness Senior Scientific Advisor, Envelop VR 7/20/15 Human Centered Design & Engineering), University from angel investors Hank Vigil, Sujal Patel, Rudy of Washington Gadre, Geoff Entress Global social network for creative talent that partners with Steve Karr Marketing Director, Zooppa Marketing, AssureState, Wexley School for Girls brands & agencies to launch user-generated advertising 7/20/15 projects. Senior Program Officer, National Research Counsil's Non-profit trying to get more kids engaged in science, Andy Shouse Chief Program Officer, Washington STEM 7/20/15 Board on Science Education technology, engineering, & math education. Erik Prusch CEO, Outerwall CEO, Clearwire Operates kioks including Coinstar & Redbox 7/20/15 Cyanogen makes modified versions of Android for mobile devices. Secured $80M in funding in early 2015, partially Stephen Lawer Senior Vice President of Engineering, Cyanogen Vice President of Traffic, Amazon 7/8/15 from Chinese manufacturer Foxconn, to increase market share. Cyanogen makes modified versions of Android for mobile devices. Secured $80M in funding in early 2015, partially Karthick Iyer Vice President of Global Systems, Cyanogen Vice President of Engineering, Qualcomm 7/8/15 from Chinese manufacturer Foxconn, to increase market share. Bill Veghte CEO, SurveyMonkey COO & Head of Strategy, HP Online survey website 7/8/15 Sheryl Sandberg Board Member, SurveyMonkey COO, Facebook Online survey website 7/8/15 Seattle-based backend service for live gaming. Raised
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