MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION JUNE 2015 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION JUNE 2015 REPORT Wait List Only Each year, the MMA brings together the mobile marketing industry leadership for our CEO & CMO Summit. Given the opportunity to network with other industry leaders at an intimate event like this, unsurprising that it has always been well attended and received. But this year saw a marked difference in response, with tickets selling out close to two months before the event. It’s a simple point, but one worth repeating, we are seeing a shift in the way brands are approaching mobile. As budgets get re-allocated, the opportunity for technology and media partners increases, potentially quite dramatically. Unsurprising then, that we have seen a fast and decisive response from leaders in those sectors to this year’s event, but just as importantly the commitment from leading brands to the event as well. Useful to share the indicators we are seeing that the shift we have predicted and spoken about is happening. We look forward to making further announcements in 2015 about brands commitment to mobile, supported by the release of further insights and results from our ongoing SmoX Study. Also worth mentioning, we’ll be opening registration for the 2016 CEO & CMO Summit very shortly… As always, please let the MMA team know if there is anything we can do to help your mobile efforts. Best, Greg Stuart INTRODUCTION 2 MOBILE MARKETING ASSOCIATION JUNE 2015 REPORT Table of Contents EXECUTIVE MOVES 4 PUBLIC COMPANY ANALYSIS 6 M&A TRANSACTIONS 8 FINANCING TRANSACTIONS 11 MMA OVERVIEW 20 HIDDEN RIVER OVERVIEW 22 Greg Stuart Todd Parker CEO, Mobile Marketing Association Managing Director, Hidden River
[email protected] [email protected] MOBILE MARKETING ASSOCIATION JUNE 2015 REPORT Executives on the Move Name New Company Old Company New Company Summary Date Amazon.com, Inc.