Nick Despotakis
Visual Identity Guide
Personal Brand
FORMAL NAME Brand mantra I am a hard-working journalist who Nicolas Mercer Despotakis embraces teamwork.
Strengths PREFERRED NAME - Leader - Organized Nick Despotakis - Determined
On BrandTM moments CASUAL NAME
When I was young my baseball team Nick didn’t take score of the game. After the game, we high fived the other team.
I said, “We won 7-3” to each player on the opposing team. Five random facts about me 1. I played baseball for 15 years. 2. I am Greek. 3. I worked at a restaurant that was half dining, half bocce ball. 4. I have a birthmark on the back of my neck that is identical to my mom’s. 5. A small part on the tip of my middle finger is missing. When I was younger I played a lot of video games so my parents told me I couldn’t play for a day.
As soon as the clock hit midnight and the day had ended, I hopped on and played all night.
Color Palette
SIGNATURE COLORS Sky Blue, Mellow Yellow, Lime, Taxi Cab, Green Apple and Sundaze comprise my primary
color palette. These
should be the dominant colors online and with all communication projects
that include color.
Sundaze should be the most prominent color
used for large colorfields and works well for headlines, subheads and pull quotes.
In order to avoid SECONDARY COLOR OPTIONS
excessive use of colors from the primary palette, the secondary palette tones may be used for accents, such as lines, backgrounds and buttons.
Rather than using black, which is the default for websites, Sky Blue will be used as the dominant typeface color. Signature Typefaces
GOOGLE FONTS SYSTEM FONTS HEADING LEVELS
Serif = Playfair Display Serif = Arial
Hamburgefontsiv & 1 Hamburgefontsiv & 1 Hamburgefontsiv & 1 Hamburgefontsiv & 1 Hamburgefontsiv & 1 Hamburgefontsiv & 1 Sans serif = Open Sans
Hamburgefontsiv & 1 Sans serif = Open Sans Hamburgefontsiv & 1
Hamburgefontsiv & 1 Hamburgefontsiv & 1 Hamburgefontsiv & 1 Hamburgefontsiv & 1
Monospace = Inconsolata
Hamburgefontsiv & 1
Script = Patrick Hand
Hamburgefontsiv & 1
Display = Baloo Da 2 Hamburgefontsiv & 1
THER COLOR / TYPE NEEDS