Nick Despotakis Visual Identity Guide Personal Brand FORMAL NAME Brand mantra I am a hard-working journalist who Nicolas Mercer Despotakis embraces teamwork. Strengths PREFERRED NAME - Leader - Organized Nick Despotakis - Determined On BrandTM moments CASUAL NAME When I was young my baseball team Nick didn’t take score of the game. After the game, we high fived the other team. I said, “We won 7-3” to each player on the opposing team. Five random facts about me 1. I played baseball for 15 years. 2. I am Greek. 3. I worked at a restaurant that was half dining, half bocce ball. 4. I have a birthmark on the back of my neck that is identical to my mom’s. 5. A small part on the tip of my middle finger is missing. When I was younger I played a lot of video games so my parents told me I couldn’t play for a day. As soon as the clock hit midnight and the day had ended, I hopped on and played all night. Color Palette SIGNATURE COLORS Sky Blue, Mellow Yellow, Lime, Taxi Cab, Green Apple and Sundaze comprise my primary color palette. These should be the dominant colors online and with all communication projects that include color. Sundaze should be the most prominent color used for large colorfields and works well for headlines, subheads and pull quotes. In order to avoid SECONDARY COLOR OPTIONS excessive use of colors from the primary palette, the secondary palette tones may be used for accents, such as lines, backgrounds and buttons. Rather than using black, which is the default for websites, Sky Blue will be used as the dominant typeface color. Signature Typefaces GOOGLE FONTS SYSTEM FONTS HEADING LEVELS Serif = Playfair Display Serif = Arial Hamburgefontsiv & 1 Hamburgefontsiv & 1 Hamburgefontsiv & 1 Hamburgefontsiv & 1 Hamburgefontsiv & 1 Sans serif = Open Sans Hamburgefontsiv & 1 Hamburgefontsiv & 1 Sans serif = Open Sans Hamburgefontsiv & 1 Hamburgefontsiv & 1 Hamburgefontsiv & 1 Hamburgefontsiv & 1 Hamburgefontsiv & 1 Monospace = Inconsolata Hamburgefontsiv & 1 Script = Patrick Hand Hamburgefontsiv & 1 Display = Baloo Da 2 Hamburgefontsiv & 1 THER COLOR / TYPE NEEDS .