Press release February 2013

Rando – introducing the world’s first in 3-layer Gore-Tex® Active

Perhaps the secret of Randonée lies in the contrast of struggling up the mountain only to later enjoy the ride down. Perhaps it is the science of finding snow that no one else has broken before. Or perhaps just to enjoy the vast landscape. Regardless of the reason, the activity places special demands on the equipment.

For the 2013 winter season Haglöfs is introducing a new extensive collection for skiers who want to explore far away from the lift system and . All of these products, which are gathered under the RANDO family, were developed with a focus on safety and being able to quickly and easily adapt the based on changing weather conditions or whether you are headed up or down the mountain. One of this year’s big releases is RANDO AS SUIT – the world’s first ski suit in 3-layer Gore-Tex® Active. During its product development stage, Haglöfs focused on taking advantage of the properties of Gore’s Active technology in order to be able to offer the lightest and the most comfortable, waterproof and breathable garment on the market.

RANDO AS SUIT has an unembellished design, but with all of the product features a skier would expect, such as a -compatible, adjustable 3-way , a DWR-treated outer surface and strategically placed so that they are accessible even when carrying a backpack. The suit also has long, reinforced and waterproof at the armpits and along the thighs in order to maximize ventilation. RANDO AS SUIT is the lightest enveloped garment with the best breathability that Haglöfs has ever produced. There might not be anything better out there to ski in.

The backpack is a constant companion in the mountains When outdoor skiers wander away from prepared terrain, their backpack will always accompany them. It carries the avalanche probe, shovel, other safety equipment, reinforcement garments and perhaps some food.

Haglöfs’ new TURA backpack is perfect for people who want to head a bit farther out to ski or . TURA is a durable, winter skiing backpack in the same, minimalist spirit as Haglöfs’ backpack, RAND. However, TURA is 40% lighter than its predecessor, thanks to the one-piece construction of the back and shoulder . It has an easily accessible front for safety equipment, it is prepared for an integrated hydration

Haglöfs is one of the world’s leading outdoor suppliers and offers a responsible brand that meets modern day demands for products with a high level of functionality, good design and value for money to people who invest in an active outdoor lifestyle. Sales for 2011 amounted to SEK 626 million and the company has over the last five years achieved an average growth of 10 percent. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.se

CONTACTS: PR & Media Manager: Sara Skogsberg Cuadras, [email protected] CEO: Nicolas Warchalowski, [email protected]

system and it is equipped with hole webbing for fastening extra equipment. TURA also offers several different options for carrying – yet another feature that demonstrates this backpack’s excellent flexibility.

Text and images are available at www.haglofs.com/press For more information please contact:

Sara Skogsberg Cuadras PR & Media Manager + 46 8 584 400 14 [email protected]

Haglöfs is one of the world’s leading outdoor suppliers and offers a responsible brand that meets modern day demands for products with a high level of functionality, good design and value for money to people who invest in an active outdoor lifestyle. Sales for 2011 amounted to SEK 626 million and the company has over the last five years achieved an average growth of 10 percent. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.se

CONTACTS: PR & Media Manager: Sara Skogsberg Cuadras, [email protected] CEO: Nicolas Warchalowski, [email protected]

FALL/WINTER 2013 RANDO AS SUIT Designed to maximize the benefits of the Gore-Tex® Active technology, this full suit is by far Haglöfs lightest, most breathable waterproof outfit ever, and possibly the most comfortable skiing garment available.

• Revolutionary Gore-Tex® Active delivers new levels of breathable, waterproof shell technology

• Reinforced shoulders, seat and thigh areas

• DWR treated surfaces

• Three way adjustable and helmet compatible hood

• Two way hidden front zip with inner and laminated chin-guard

• One chest pocket with extra durable laminated water resistant

• One zippered inner pocket

• Articulated with shaped elasticated cuffs and thumb loops

• Extra durable, laminated, water resistant long pit and leg zips

• Articulated knees

• Internal lower leg with silicon grip

• Reinforced insteps

Colors: Aero Blue Weight: 660 g in size L

Only available in men’s style

MATERIALS: Gore-Tex® Active 3-layer, 100% polyamide, 20D plain weave face and a light knit backer Gore-Tex® Active 3-layer, 100% polyamide, 36D plain weave face and a light knit backer ® ® ® Schoeller Keprotec , bluesign HAGLÖFS LOGOTYPE BASIC LOGOTYPE. TO BE USED AS NEGATIVE WHITE ON A BLACK OR DARK BACKGROUND

OUTSTANDING OUTDOOR EQUIPMENT

PLEASE CONTACT HAGLÖFS IF YOU REQUIRE ASSISTANCE OR ADVICE WITH THE APPLICATION OF THE LOGOTYPE TEL +46 226 670 00, FAX +46 226 571 59 FALL/WINTER 2013 RANDO PRO A lightweight, yet durable, fully featured and slightly longer length randonee jacket with outstanding breathability.

• Fabric combination delivers a great balance of durability, weight and performance

• Reinforced shoulders, sleeves and hood

• DWR treated surfaces

• Three way adjustable and helmet compatible hood

• Two way hidden front zip with inner placket and laminated chin guard

• Two backpack compatible chest pockets with extra durable laminated zips in different sizes

• Extra durable, laminated and long pit zips for maximum ventilation

• Lightweight, stretchy snow with silicon grip and loop snap feature

Colors: Firefly/Aero Blue, Magnetite Vikt: 550 g in size L

Only available in men’s style

MATERIALS: Gore-Tex® 3-layer, 100% polyamide, 30D mini ripstop face and a light knit backer Gore-Tex® 3-layer, 100% polyamide, 40D plain weave face and a light knit backer

HAGLÖFS LOGOTYPE

BASIC LOGOTYPE. TO BE USED AS NEGATIVE WHITE ON A BLACK OR DARK BACKGROUND

OUTSTANDING OUTDOOR EQUIPMENT

PLEASE CONTACT HAGLÖFS IF YOU REQUIRE ASSISTANCE OR ADVICE WITH THE APPLICATION OF THE LOGOTYPE TEL +46 226 670 00, FAX +46 226 571 59 FALL/WINTER 2013 TURA 35 A lightweight, fully featured ski and snowboard mountaineering pack for alpine touring day trips. Features multiple possibilities for customization, as well as an easy access front pocket for your snow safety equipment.

• Internal aluminum framework

• One piece EVA-padded back and shoulder piece laminated with snow shedding fabric

• Hydration system compatible with external

• Stowable hip belt and removable hip pockets

• Asymmetric zippers for access to main compartment

• Sternum with integrated safety whistle

• Ski straps on side panels for A-frame ski carry. Holds skis with tail widths up to 150 mm

• Snowboard carry on front panel

• Center and diagonal ski carry on front panel

• Reflective prints on front

Colors: Aero Blue, Dynamite Weight approx: 1.05 kg (35 L)

MATERIALS: 400D Oxford Polyamide, bluesign® 210D Velocity Polyamide

HAGLÖFS LOGOTYPE

BASIC LOGOTYPE. TO BE USED AS NEGATIVE WHITE ON A BLACK OR DARK BACKGROUND

OUTSTANDING OUTDOOR EQUIPMENT

PLEASE CONTACT HAGLÖFS IF YOU REQUIRE ASSISTANCE OR ADVICE WITH THE APPLICATION OF THE LOGOTYPE TEL +46 226 670 00, FAX +46 226 571 59