Kodakery Adopts Effort Toward Safety in the Re Capable of Being Misspelled to an It's Tax Time; Maining Days
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KODAK COMPANY Copyright 1947 by Eastma n K odak Compa ny, Rochester, N . Y . December 18. 1947 Trademark Six Retain Coined 60 Top Ma~k Years Ago For Safety Sixty years ago this month Six Kodak units were strivin g - in December 1887-on e of the to m aintain their 100 per cent best-known trademarks in the m ark s as they neared the home world came into use. It was then stretch in the S tatew1de Accident that "K odak ," coined by George P revention Campaign for t947. Eastman, became the name of his Sponsored by the Associated I n new cameras a nd film. dustries of New York State, the Official application for the trade 13-week cam paign ends Dec. 27 . m ark 's registration was fi led with Based on reports at the end of the United States Pa tent Office the 11th week the Kodak units July 18, 1888, and it was registered with perfect scores are the Cinl> Sept. 4 of that year. Processing, E&M-Eng. and Stores, Today the word " Kodak" is Service Depts. and E&M Shops of registered as a trademark for a Kodak P a rk; Koda k Office a nd long list of products which fall Hawk-Eye. Three KP un its have into 22 of the 49 classifications of 99 per cent-Roll Coating, Chem manufactured items registered in ical Pla nt and Sens. P a per Pkg. the U.S. P a tent Office. All Over 90 The story of " Kodak's" origin All of the 18 EK units entered has been a subject for the curious in the campaign have percentages ever since its introduction. Despite a bove 90, the lowest being 92. Some the m a ny wild guesses, the simple of them will be eligible for honor story is that George Eastma n, in a ble me ntion certificates if they an effort to obtain a unique a nd are able to cling to their present catchy trademark for his new standings in the campaign. cameras, combined letters of the The achievements of the Kodak a lphabet until the word emerged . entries thus far in the 13-week Wise Reasoning period still a re better than the nam e, a nd the Patent Dept. of the sam e time in the 1946 campaign He himself said of it: " A trade and EK safety officials urged extra mark should be short, v igorous, in Company is always on the alert to catch such slips. Kodakery Adopts effort toward safety in the re capable of being misspelled to an It's Tax Time; maining days. extent that will destroy its identity Usually a letter to the concern or individual m isusin g the Kodak Holiday Schedule Hawk-Eye and Cam era Works a nd-in order to satisfy trademark received special awards last year laws-it must mean nothing. If the trademark or using a similar trade Get Your Bill Heavy mailing encountered m ark is all that is required to re a nd KO won a 100 per cent trophy. name has no dictiona ry definition, Here's a reminder to taxpayers around Christmas and the re it must be associated only with solve the m atter. sulting distribution problems There have been a few lawsuits, -especially new property owners! your product and you will cease Real estate taxes will be due again will cause omission of two to be known as producing a 'kind' however, notably one in England in 1898, in which a bicycle ma nu during J anuary, so be sure you get issues of KODAKERY which EJ( Men Talk of anything. your tax bill a nd forward it to would fall at the peak of the "The letter 'K' had been a fa facturer sought to call his product vorite with me," he continued. "It the "K odak Cycle." It was decided your m ortgage holder if you m ain holiday rush. Consequently this seems a strong, incisive sort of in favor of the K odak Company tain a tax account with them. issue is the last until Jan. 8. The On Television letter. Therefore, the word I want since prospective custom ers natur Before Jan. 25 same program has been fol Kodak's n ew 16-mm. motion ally would assume that such bicy ed had to start with 'K .' Then it If your mortgage is held by the lowed in other years. picture camera for r ecording became a question of trying out cles had been m ade by the m anu Eastman Savings a nd Loan and The KODAKERY staff will be television programs on film was a great number of combinations of facturer of Koda k products. the arrangements call for payment on the job, meanwhile, and demonstrated last week a t the letters that made words starting One of the most indicative of the taxes by ES&L, your bill Kodak folks are urged to con and ending with 'K.' The word proofs of the adaptability of the should be sent to the Association Clinic of the Television Broadcast 'Kodak' is the result." word a nd the ingenuity of its or tinue to turn in news items to ers Association Inc., a t the Wal before J a n. 25. their correspondents for use in How well Kodak's founder suc igin ator is found in the m any var Bills covering property located dorf-Astoria Hotel in New York. ceeded in his aim h as been dem iations of "Kodak" which have in the city will not be m ailed out the next edition. Dr. William F eldman, Ca mera onstrated again and again over been developed. A few of these are unless requested by the owner. In Works physicist, described the the 60 years during which the K o d a s c o p e, Kodaslide, Koda surrounding towns collectors usu technical d etails of the camera and fa me of "Kodak" has been spread chrome, K odaguide, Kodapak, Ko ally m ail the bills directly to the Deadline Nearing, the method by which m ovies are ing. The purposes of a trademark ·da bromide, Kodapod, Kodatron registered owners. produced from the face of the - to protect the manufacturer and and KODAKERY. monitor tube in television broad to protect the public-have been In addition to these, Te nnessee It's Up to You Servicemen Told casting stations. Pictures thus ex well served. Eastman has registered " Koda," City and county records may not Servicemen and women of Kodak posed illustrated Feldman's talk. There h ave been numerous cases denoting both thread a nd some have been adjusted to show new are being reminded that a n oppor A paper on the r apid processing over the years of misuse of the fabrics made from acetate yarn. owners. In such cases the bills tunity to reinstate their Na tional of m otion picture fi lm for televi might go to the previous owners Service Life Insurance expires sion was read by J ohn Stott for or be held by the collectors. Dec. 31 , 1947. Any veterans desir Charles Ives of KP's Research Lab. It is the responsibility of the ing further information are re S tott is a member of the New York property owner to obtain the bill. quested to inquire at the Vetera ns Office of Kodak's Motion Picture Administration Offices at 41 State Film Dept. Penalties are provided if the taxes Kenneth Edwards, Kodak advis are not paid before Feb. 1. St. in Rochester . er on non-theatrical films: Richard Lankes, CW Development, and T . Ge ntry Veal, of KP's Research Lab, also attended from Rochester. Got Your Lovejoy Book? Donald Hyndman, head of the New In mailing the F . W. Lovejoy book to Kodak p eople with 10 York Motion Picture Film Dept. Office, and George Gordon, H . Ed years or more of service there were some inevitable, and unin ward White and William Rivers of tentional, omissions arising from the very size of the lists. In that office also took part. addition, there were several in- stances of wrong addresses, a nd of returns because of change of address. F. W. Loveioy Book If you are one of those who I would like to receive a free copy o f the missed getting your book, one of these reasons is most likely the book on the life of the late F . W . Lovejoy. answer. After the m ailing, also, quite a number who previously Name .................................................................... .. did not ask for a book expressed the desire to have one. Home Address ... .. ............................... ............ .. ..... To take care of those who missed getting a book or who would like Plant.. .............. Dept ................. Reg. No ... ....... .... .. to have one but have not requested 'Kodak' Reaches 60 _ Newton M. Perrins, right•. bead .of the it by co u p on, KODAKERY is (Mail or b ring 1his coupon to your plant KODAKERY Patent Dept., and George G1llette mspect perewith reprinting the blank it the original registration with the U. S. Patent Office of the trademark ran previously. Fill it out and mail office, or send u to KODAKERY, 343 Staie Street.) " Kodak.'' The !amous EK mark bas been in use 60 years. it to KODAKERY, 343 State St. 2 KODAKERY Decem.ber 18, 1947 ------~hoto Pa»er------------------------~ Kodak Scientist Employs New Techniques 'lf~ (j~ SeaUm In Painting with Dyes on Plastic Sheets The setting for this story is an dJ.t» <fop-dJ.Liyld g~ artist's studio; not a cold attic with a skylight as is sometimes de scribed, but one set up in a modern home basement, complete with cheery fireplace, woodpile, and il luminated paintings.